Setting up your company’s Facebook account was the easy part; the hard part is knowing what to do with it now. If you’re looking for ways to boost your Facebook presence, look no further than our guide. You’ll find case studies, tips, and insightful articles all geared towards getting you “liked.”

Essential Reading

Studies, Surveys, Guides and Visuals

Guide Videos

An amazing case study on how Coca Cola integrated...
Length: 01:40

The Facebook Guide Book

MashableA complete collection of resources to help you master Facebook.

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A Walmart CMO's Guide to Making More Money with Facebook

Business InsiderBusiness Insider recently spoke with Cathy Halligan, formerly CMO of Walmart.com and now SVP sales & marketing at PowerReviews, which helps e-commerce sites leverage Facebook, about Facebook...

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Using Facebook for Networking

MashableFacebook, after all, has 250 million active users compared to about 44 million for LinkedIn, and even though the atmosphere is clearly not as focused on business, there are still a ton of...

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How Non Profits are Using Facebook

MashableHow Charities Are Finding The Good With Facebook Pages

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5 Tips for Optimizing Your Brand’s Facebook Presence

MashableSo – you’ve set up a Facebook public profile for yourself, your brand or your company, and you’re starting to post content. Now what?

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InfoGraphic: How Small Businesses are Using Social Media

As technology adoption among small businesses increases, social media is an area that more business owners are becoming interested in.

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Facebook vs. Twitter

Digital Surgeons breakdown the social demographics of twitter and facebook in an easy to follow chart.

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Amazon Opens Store Inside Facebook, Reveals Next Huge Business For Facebook

Amazon started selling diapers for Procter & Gamble through product pages inside Facebook in October...

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Intel Facebook Case Study

The Inside Scoop on How Intel Manages Its Facebook Page

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5 Inspiring Facebook Case Studies

This article presents five mini case studies of brands that are doing everything right when it comes to Facebook fan pages...

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Popular Stories

The Ins And Outs Of Hiring A Social Media Manager

IncIf you're at all familiar with the nature of marketing, you know the importance of constantly evaluating and evolving your strategy to stay competitive in your industry. Chances are, you've been paying more attention to customer experience, digital data, measurement, and various forms of content...

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6 Small Ways You Can Score Big With Customers

EntrepreneurSmall courtesies can lead to big sales. We live in a fast-paced, often impersonal era, but you can give yourself an advantage over your competitors with extraordinary service.

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3 Steps To Complete The Marketing Data Loop

MediaPostWhether you’re struggling to prove marketing success or in need of smarter insights at a faster pace, make your data work for you. By using these steps, marketers can seamlessly close the gap between their efforts and a tangible ROI.

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CEOs Who Tweet Are Better Leaders

Fox BusinessIf your company's CEO isn't spending time on social media, he or she should be. Employees view company executives who regularly use social media as better leaders, more trustworthy and better brand ambassadors, according to a new study from the social media and digital leadership firm BRANDfog.

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3 Tips For An Effective Social Media Strategy

Fox BusinessPubsoft Director of Marketing Heather Wied says small businesses shouldn’t spread themselves thin trying to master every social network under the sun. Pubsoft, which helps businesses publish online content, integrates social networking to help customers spread the word about their businesses....

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What Your Business Needs To Know About The New Twitter

CMS WireIn another step towards becoming more Facebook-like, micro-blogging network Twitter has revamped its profile page. How will the change affect Twitter-oriented marketing?

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What Breaking Bad Teaches About Branding

IncMy wife and I have been binge-watching Breaking Bad on Netflix (I know--we're a little late to the party). I couldn't help but notice that, despite the fact that it's fiction, the award-winning TV show contains valuable lessons about brand marketing:

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How LinkedIn Can Transform Your Business

Entrepreneur While people look to LinkedIn for job opportunities, references and pure networking, it also serves as a great platform to grow your business.

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Managing Brand Perception

ForbesIs it possible to manage how consumers perceive you across the largest markets in the world? And is it at all possible to develop a strategy for reputation management in this complex world where so many people talk about your brand on social media 24/7?

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How Mobile Technology Fuels Social Movements

HBRTwo things stand out about the Mozilla case. First, the most critical voices came from within the organization. And second, employees’ protests zeroed in on the political activities of the CEO, not those of the organization. In a sense, it was like a recall election.

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How To Fix 3 Bad Marketing Habits

Entrepreneur We buy ad space on sites that look pretty. We giggle with glee when someone tweets about our product. We let out a victory cry when we are mentioned in the news. But often, marketers forget to ask the question: What will this do for our business? As a result, some marketers hit a plateau. They are...

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A Crash Course In Business Pitches

IncEvery entrepreneur has to pitch their product or company at some point. Sometimes they have to when they least expect it. But what is most important that they say the right thing at the right time so they can make that sale or close a funding round. Teaching people how to do this is Bill McGowan's...

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Introducing Fire TV: Amazon’s Experiment In Video Streaming

NYTIf Amazon has its way — and it did not become one of the country’s most valuable companies by drifting with the current — even watching home movies of your sister’s adorable children or a friend’s crazy cat will become marketing opportunities. The company began selling a device Wednesday...

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Which Of Your Twitter Followers Really Matter?

IncJust over a month ago, Alex Taub and Michael Schonfeld launched SocialRank, a startup that has developed a Twitter tool for brands. Though the product is one in a long line of social media analytics tools--which includes Topsy, 33Across, and Brandwatch, to name a few--it helps brands answer one...

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How To Become A Social Influencer

Entrepreneur Building a following takes time and effort, and there are no shortcuts. As someone with more than 377,000 Twitter followers (all organic), people often ask me how they can succeed in social media. My simple answer is that you get out of it what you put into it.

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