Google Plus

It’s new. It’s shiny. And it’s from Google. For many businesses, it may be hard to know where to start incorporating G+ into your social media strategy. Here you’ll find the helpful insights you need to not only be on the cutting edge of social media, but to turn your presence into profit.

Essential Reading

Studies, Surveys, Guides and Visuals

Guide Videos

A quick update on Google+ and our plans to...
Length: 01:15
Summary of Google Plus features
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5 Reasons Google+ Is Good For Small Biz

Small Biz TrendsIn case you haven’t heard the news: Traffic to Google+ jumped 55 percent in the month of December and is expected to hit 400 million users by the end of 2012. I know, it’s almost impressive,...

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Building An Effective Google+ Brand Strategy

MashableRecently, the company introduced Google+ pages for businesses, designed to help brands connect with customers. While Google+ pages is in its infancy, the social network’s user base is growing,...

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Six Ways To Brand Your Business On Google+

Miami HeraldSo how can you use the Google+ network to promote your business? Here are 6 things you need to know to get started now:

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How To Set Up Your Google+ Brand Page

MashableIt’s been a long time coming, but Google has finally given the official go-ahead for businesses to create profiles on the Google+ social network. We have gone hands-on with the new option to offer...

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5 Things You Must Know About Google+ ‘Send Feedback’ Link

IBTLately, there have been a lot of questions asked about the "Send Feedback" link that appears on the bottom right corner of your Google+ page, and now Dave Cohen, technical lead on Google+ photos, has...

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Google+ Doesn't Want You To Share EVERYTHING

Reuters“There is a reason why every thought in your head does not come out of your mouth.”

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Google +1 Buttons Go Live On Display Ads

MashableGoogle’s +1 button will begin appearing on some ads in the company’s Display Network.

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Traffic Takes UGLY PLUNGE For Google+

Daily MailSince that free-for-all on September 20, the site's traffic dropped down by a massive 60 percent.

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Google+: 10 Things It Does Better

CNNGoogle+, Google's new social networking service, might cautiously be called a hit. With 25 million visitors at last count, Google+ may well be the fastest-growing social network to launch thus far.

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G+ Insider (Website)

GPlusInsiderGPlusInsider aims to be the #1 resource for all things pertaining to Google+. Google+ is set to be a huge competitor to Facebook, and users are watching very closely at everything Google does with...

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10 Hints For New Users

MashableDo you still consider yourself a noob when it comes to Google’s social platform? If so, we’ve got some handy hints to help you out.

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Everything You Need To Know About Google+

Seeking AlphaIn this article I am going to discuss the implications Google+ will have for Google’s future business and provide some key insights into why it is important.

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5 Basics Of Google+

ForbesIf you care about your company’s online reputation – what consumers are saying and where they are saying it – you need to read this post.

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How Google+ Solves Problems On Facebook

New York TimesAt first, Google+ looks like a shameless Facebook duplicate. But there’s one towering, brilliant difference: Circles.

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Learning the Google+ Lingo

ForbesAs people stream onto Google Plus (aka Google+), the question crops up: how should users describe their actions on the search giant’s new social networking service?

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Infographic: Privacy and Google+

Taking a look at several ways you can keep your privacy secure.

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Google+ Is Catching Up To Facebook And Here's Why

Take a look at this great infographic on Google+ vs. Facebook.

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Popular Stories

The Ins And Outs Of Hiring A Social Media Manager

IncIf you're at all familiar with the nature of marketing, you know the importance of constantly evaluating and evolving your strategy to stay competitive in your industry. Chances are, you've been paying more attention to customer experience, digital data, measurement, and various forms of content...

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6 Small Ways You Can Score Big With Customers

EntrepreneurSmall courtesies can lead to big sales. We live in a fast-paced, often impersonal era, but you can give yourself an advantage over your competitors with extraordinary service.

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3 Steps To Complete The Marketing Data Loop

MediaPostWhether you’re struggling to prove marketing success or in need of smarter insights at a faster pace, make your data work for you. By using these steps, marketers can seamlessly close the gap between their efforts and a tangible ROI.

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CEOs Who Tweet Are Better Leaders

Fox BusinessIf your company's CEO isn't spending time on social media, he or she should be. Employees view company executives who regularly use social media as better leaders, more trustworthy and better brand ambassadors, according to a new study from the social media and digital leadership firm BRANDfog.

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3 Tips For An Effective Social Media Strategy

Fox BusinessPubsoft Director of Marketing Heather Wied says small businesses shouldn’t spread themselves thin trying to master every social network under the sun. Pubsoft, which helps businesses publish online content, integrates social networking to help customers spread the word about their businesses....

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What Your Business Needs To Know About The New Twitter

CMS WireIn another step towards becoming more Facebook-like, micro-blogging network Twitter has revamped its profile page. How will the change affect Twitter-oriented marketing?

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What Breaking Bad Teaches About Branding

IncMy wife and I have been binge-watching Breaking Bad on Netflix (I know--we're a little late to the party). I couldn't help but notice that, despite the fact that it's fiction, the award-winning TV show contains valuable lessons about brand marketing:

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How LinkedIn Can Transform Your Business

Entrepreneur While people look to LinkedIn for job opportunities, references and pure networking, it also serves as a great platform to grow your business.

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Managing Brand Perception

ForbesIs it possible to manage how consumers perceive you across the largest markets in the world? And is it at all possible to develop a strategy for reputation management in this complex world where so many people talk about your brand on social media 24/7?

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How Mobile Technology Fuels Social Movements

HBRTwo things stand out about the Mozilla case. First, the most critical voices came from within the organization. And second, employees’ protests zeroed in on the political activities of the CEO, not those of the organization. In a sense, it was like a recall election.

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How To Fix 3 Bad Marketing Habits

Entrepreneur We buy ad space on sites that look pretty. We giggle with glee when someone tweets about our product. We let out a victory cry when we are mentioned in the news. But often, marketers forget to ask the question: What will this do for our business? As a result, some marketers hit a plateau. They are...

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A Crash Course In Business Pitches

IncEvery entrepreneur has to pitch their product or company at some point. Sometimes they have to when they least expect it. But what is most important that they say the right thing at the right time so they can make that sale or close a funding round. Teaching people how to do this is Bill McGowan's...

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Introducing Fire TV: Amazon’s Experiment In Video Streaming

NYTIf Amazon has its way — and it did not become one of the country’s most valuable companies by drifting with the current — even watching home movies of your sister’s adorable children or a friend’s crazy cat will become marketing opportunities. The company began selling a device Wednesday...

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Which Of Your Twitter Followers Really Matter?

IncJust over a month ago, Alex Taub and Michael Schonfeld launched SocialRank, a startup that has developed a Twitter tool for brands. Though the product is one in a long line of social media analytics tools--which includes Topsy, 33Across, and Brandwatch, to name a few--it helps brands answer one...

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How To Become A Social Influencer

Entrepreneur Building a following takes time and effort, and there are no shortcuts. As someone with more than 377,000 Twitter followers (all organic), people often ask me how they can succeed in social media. My simple answer is that you get out of it what you put into it.

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