Looking to discover the next place your audience is likely to gather online? Try Pinterest. The latest in social networking popularity, this network is full of users hungry for the unique content your company has to offer. What are the major benefits of using Pinterest and how can you harness its power? Here’s what CEOs need to know.

Essential Reading

Studies, Surveys, Guides and Visuals

Guide Videos

Still wondering how you can make popular social...
Length: 01:11

10 Commandments Of Using Pinterest For Business

EntrepreneurFrom setting up your account properly to creating engaging visual content, here's a look at what you need to know to start using Pinterest for business:

View full article »

4 Pinterest Marketing Tips

ForbesHere are four tips brands should follow if they are considering integrating Pinterest into their social media plan this year:

View full article »

8 Strategies For Branding On Pinterest

MashableMany marketers have heard of Pinterest, but despite this, most brands have yet to hop on the hottest new social network. In this article, we’ll look at why Pinterest is important to brands and...

View full article »

Pinterest: 5 Hot Tips For Brands

Open ForumPinterest etiquette clearly states that it's not a platform for self-promotion–it's not a broadcast mechanism like Twitter or Facebook–so brands need to approach the site a little differently....

View full article »

9 Tips: Boost Your Business With Pinterest

Inc.It may not be as popular as Facebook or Twitter, but this virtual pinboard service is attracting plenty of eyeballs. Here's how to make it work for you.

View full article »

Infographic: The Astounding Power Of Pinterest

In this infographic, you find out a few, key things about the image-sharing service. For one, it’s dominated by women. Second, something about its layout and culture stokes an enormous buying...

View full article »

List: Case Studies Of Businesses Using Pinterest

A collection of success stories of business using Pinterest. Compiled by Pinterest.

View full article »

Video: How To Use Pinterest

Simple video guides on how to master this image-based social network.

View full article »

How Sony Became A Pinterest Rock Star

It was the fall of 2011 and sony social media specialist Callan Green was discovering firsthand the power of Pinterest to drive sales.

View full article »

Case Study: Pinterest Drives More Sales Than Any Other Network [Infographic]

Pinterest has the potential to topple not only Facebook and Twitter for sales referrals, but also Amazon and Google. On the e-commerce platform Shopify, pin-driven sales have quadrupled in the last...

View full article »

Popular Stories

7 Statistics That Can Raise Your Facebook Engagement

Entrepreneur With organic reach and engagement numbers plunging on Facebook, marketers are doing everything they can to stay ahead of the game before the social platform goes to an exclusively pay-to-play model. This infographic shares a few pointers to help boost your engagement.

View full article »

The Ins And Outs Of Hiring A Social Media Manager

IncIf you're at all familiar with the nature of marketing, you know the importance of constantly evaluating and evolving your strategy to stay competitive in your industry. Chances are, you've been paying more attention to customer experience, digital data, measurement, and various forms of content...

View full article »

6 Small Ways You Can Score Big With Customers

EntrepreneurSmall courtesies can lead to big sales. We live in a fast-paced, often impersonal era, but you can give yourself an advantage over your competitors with extraordinary service.

View full article »

3 Steps To Complete The Marketing Data Loop

MediaPostWhether you’re struggling to prove marketing success or in need of smarter insights at a faster pace, make your data work for you. By using these steps, marketers can seamlessly close the gap between their efforts and a tangible ROI.

View full article »

CEOs Who Tweet Are Better Leaders

Fox BusinessIf your company's CEO isn't spending time on social media, he or she should be. Employees view company executives who regularly use social media as better leaders, more trustworthy and better brand ambassadors, according to a new study from the social media and digital leadership firm BRANDfog.

View full article »

3 Tips For An Effective Social Media Strategy

Fox BusinessPubsoft Director of Marketing Heather Wied says small businesses shouldn’t spread themselves thin trying to master every social network under the sun. Pubsoft, which helps businesses publish online content, integrates social networking to help customers spread the word about their businesses....

View full article »

What Your Business Needs To Know About The New Twitter

CMS WireIn another step towards becoming more Facebook-like, micro-blogging network Twitter has revamped its profile page. How will the change affect Twitter-oriented marketing?

View full article »

What Breaking Bad Teaches About Branding

IncMy wife and I have been binge-watching Breaking Bad on Netflix (I know--we're a little late to the party). I couldn't help but notice that, despite the fact that it's fiction, the award-winning TV show contains valuable lessons about brand marketing:

View full article »

How LinkedIn Can Transform Your Business

Entrepreneur While people look to LinkedIn for job opportunities, references and pure networking, it also serves as a great platform to grow your business.

View full article »

Managing Brand Perception

ForbesIs it possible to manage how consumers perceive you across the largest markets in the world? And is it at all possible to develop a strategy for reputation management in this complex world where so many people talk about your brand on social media 24/7?

View full article »

How Mobile Technology Fuels Social Movements

HBRTwo things stand out about the Mozilla case. First, the most critical voices came from within the organization. And second, employees’ protests zeroed in on the political activities of the CEO, not those of the organization. In a sense, it was like a recall election.

View full article »

How To Fix 3 Bad Marketing Habits

Entrepreneur We buy ad space on sites that look pretty. We giggle with glee when someone tweets about our product. We let out a victory cry when we are mentioned in the news. But often, marketers forget to ask the question: What will this do for our business? As a result, some marketers hit a plateau. They are...

View full article »

A Crash Course In Business Pitches

IncEvery entrepreneur has to pitch their product or company at some point. Sometimes they have to when they least expect it. But what is most important that they say the right thing at the right time so they can make that sale or close a funding round. Teaching people how to do this is Bill McGowan's...

View full article »

Introducing Fire TV: Amazon’s Experiment In Video Streaming

NYTIf Amazon has its way — and it did not become one of the country’s most valuable companies by drifting with the current — even watching home movies of your sister’s adorable children or a friend’s crazy cat will become marketing opportunities. The company began selling a device Wednesday...

View full article »

Which Of Your Twitter Followers Really Matter?

IncJust over a month ago, Alex Taub and Michael Schonfeld launched SocialRank, a startup that has developed a Twitter tool for brands. Though the product is one in a long line of social media analytics tools--which includes Topsy, 33Across, and Brandwatch, to name a few--it helps brands answer one...

View full article »

Welcome to

Connect with to receive exclusive, timely and informative content.

  • CEO trends and activity
  • Actionable leadership insights
  • Exclusive stories, guides and research

Connect with

The Chief's Daily Brief Newsletter
Top business insights, CEO news, and buzz-daily

More Subscription Options:

2013 Social CEO Report:
Are America's Top CEOS Getting Social?

See The Report

The Chief's Brief

Subscribe now