Traditional Media

Traditional Media

Have Facebook, Twitter, and the Internet made traditional media outlets obsolete? Maybe they have, and maybe they haven’t. But it’s certainly worth considering. Our Traditional Media guide will help you reassess your marketing strategy so you can better determine whether or not you’re still on the right path.

Essential Reading

6 Crucial Socail Medai Tips for Traditional Media

MashableNow more than ever, traditional media outlets are embracing social media as a way to generate story ledes, increase site traffic and create conversations with readers.

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Is Traditional Media Dead

Social Media TodayTraditional media are not dead — not yet, and not for a while at least. They're not all as strong as they've once been, but they still occupy an important place in the media landscape. Let's look...

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Digital Advertising is Driving Growth of Traditional Media

The Huffington PostTraditional advertising investments in television, print, radio and out-of-home are projected to grow only 1.8% but digital advertising investments in these media will grow by an estimated 28%,...

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Traditional Media's Revenge

ForbesToday media is among the worst performing industries, and the Forbes 400 list is populated with technology entrepreneurs, financiers and retailers. That said, it is entirely possible that the...

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5 Ways Traditional Media Companies are Using Online Video

MashableHow are media companies themselves using online video, and which companies are seeing results that can potentially impact their business, and the public’s perception of them?

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5 Ways traditional Media is Going Social

MashableAs faltering brands look for new strategies, and the newspaper industry desperately searches for a way to keep a portion, if not all of its print business alive, traditional media companies are...

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How Old Media Can Survive In a New World

WSJ.comNewspaper publishers, book publishers, movie studios, music companies, ad agencies, television networks -- they're all trying to figure out how they fit into a new-media world. So we decided to ask...

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Popular Stories

7 Statistics That Can Raise Your Facebook Engagement

Entrepreneur With organic reach and engagement numbers plunging on Facebook, marketers are doing everything they can to stay ahead of the game before the social platform goes to an exclusively pay-to-play model. This infographic shares a few pointers to help boost your engagement.

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The Ins And Outs Of Hiring A Social Media Manager

IncIf you're at all familiar with the nature of marketing, you know the importance of constantly evaluating and evolving your strategy to stay competitive in your industry. Chances are, you've been paying more attention to customer experience, digital data, measurement, and various forms of content...

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6 Small Ways You Can Score Big With Customers

EntrepreneurSmall courtesies can lead to big sales. We live in a fast-paced, often impersonal era, but you can give yourself an advantage over your competitors with extraordinary service.

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3 Steps To Complete The Marketing Data Loop

MediaPostWhether you’re struggling to prove marketing success or in need of smarter insights at a faster pace, make your data work for you. By using these steps, marketers can seamlessly close the gap between their efforts and a tangible ROI.

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CEOs Who Tweet Are Better Leaders

Fox BusinessIf your company's CEO isn't spending time on social media, he or she should be. Employees view company executives who regularly use social media as better leaders, more trustworthy and better brand ambassadors, according to a new study from the social media and digital leadership firm BRANDfog.

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3 Tips For An Effective Social Media Strategy

Fox BusinessPubsoft Director of Marketing Heather Wied says small businesses shouldn’t spread themselves thin trying to master every social network under the sun. Pubsoft, which helps businesses publish online content, integrates social networking to help customers spread the word about their businesses....

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What Your Business Needs To Know About The New Twitter

CMS WireIn another step towards becoming more Facebook-like, micro-blogging network Twitter has revamped its profile page. How will the change affect Twitter-oriented marketing?

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What Breaking Bad Teaches About Branding

IncMy wife and I have been binge-watching Breaking Bad on Netflix (I know--we're a little late to the party). I couldn't help but notice that, despite the fact that it's fiction, the award-winning TV show contains valuable lessons about brand marketing:

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How LinkedIn Can Transform Your Business

Entrepreneur While people look to LinkedIn for job opportunities, references and pure networking, it also serves as a great platform to grow your business.

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Managing Brand Perception

ForbesIs it possible to manage how consumers perceive you across the largest markets in the world? And is it at all possible to develop a strategy for reputation management in this complex world where so many people talk about your brand on social media 24/7?

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How Mobile Technology Fuels Social Movements

HBRTwo things stand out about the Mozilla case. First, the most critical voices came from within the organization. And second, employees’ protests zeroed in on the political activities of the CEO, not those of the organization. In a sense, it was like a recall election.

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How To Fix 3 Bad Marketing Habits

Entrepreneur We buy ad space on sites that look pretty. We giggle with glee when someone tweets about our product. We let out a victory cry when we are mentioned in the news. But often, marketers forget to ask the question: What will this do for our business? As a result, some marketers hit a plateau. They are...

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A Crash Course In Business Pitches

IncEvery entrepreneur has to pitch their product or company at some point. Sometimes they have to when they least expect it. But what is most important that they say the right thing at the right time so they can make that sale or close a funding round. Teaching people how to do this is Bill McGowan's...

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Introducing Fire TV: Amazon’s Experiment In Video Streaming

NYTIf Amazon has its way — and it did not become one of the country’s most valuable companies by drifting with the current — even watching home movies of your sister’s adorable children or a friend’s crazy cat will become marketing opportunities. The company began selling a device Wednesday...

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Which Of Your Twitter Followers Really Matter?

IncJust over a month ago, Alex Taub and Michael Schonfeld launched SocialRank, a startup that has developed a Twitter tool for brands. Though the product is one in a long line of social media analytics tools--which includes Topsy, 33Across, and Brandwatch, to name a few--it helps brands answer one...

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