Traditional Media

Traditional Media

Have Facebook, Twitter, and the Internet made traditional media outlets obsolete? Maybe they have, and maybe they haven’t. But it’s certainly worth considering. Our Traditional Media guide will help you reassess your marketing strategy so you can better determine whether or not you’re still on the right path.

Essential Reading

6 Crucial Socail Medai Tips for Traditional Media

MashableNow more than ever, traditional media outlets are embracing social media as a way to generate story ledes, increase site traffic and create conversations with readers.

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Is Traditional Media Dead

Social Media TodayTraditional media are not dead — not yet, and not for a while at least. They're not all as strong as they've once been, but they still occupy an important place in the media landscape. Let's look...

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Digital Advertising is Driving Growth of Traditional Media

The Huffington PostTraditional advertising investments in television, print, radio and out-of-home are projected to grow only 1.8% but digital advertising investments in these media will grow by an estimated 28%,...

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Traditional Media's Revenge

ForbesToday media is among the worst performing industries, and the Forbes 400 list is populated with technology entrepreneurs, financiers and retailers. That said, it is entirely possible that the...

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5 Ways Traditional Media Companies are Using Online Video

MashableHow are media companies themselves using online video, and which companies are seeing results that can potentially impact their business, and the public’s perception of them?

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5 Ways traditional Media is Going Social

MashableAs faltering brands look for new strategies, and the newspaper industry desperately searches for a way to keep a portion, if not all of its print business alive, traditional media companies are...

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How Old Media Can Survive In a New World

WSJ.comNewspaper publishers, book publishers, movie studios, music companies, ad agencies, television networks -- they're all trying to figure out how they fit into a new-media world. So we decided to ask...

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Popular Stories

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7 Steps To Getting Your Visionary Company Noticed

CEO.comIn How To Be Seen As a Visionary CEO I covered basic principles on how to channel your inner Seth Godin and get your ideas noticed. Now let’s go a step further and talk about the logistics of getting your ideas noticed. But before we do, remember: The audience won’t come to you. Forget...

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How Men & Women Use Social Media (Infographic)

EntrepreneurTwitter appears to be dominated by women (62 percent) and, not surprisingly, Pinterest (70 percent). Overall, though, a higher percentage of women (71 percent) use social media than men (62 percent).

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Find The Customers Your Competitors Are Offending

HBRMore companies need to know where to look for hidden consumers who feel alienated by other brands. This list outlines ways to find them.

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The Secrets Of 7 Successful Brands

EntrepreneurWhether they've been around for decades or were launched in the last two years, some companies just have a bit of magic when it comes to grabbing attention and establishing themselves as fan favorites.

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20 Brilliant Brand Logos

EntrepreneurThe 20 logos showcased on the following pages were thoughtfully crafted with unique characteristics and wit that lend them eye-catching appeal and longevity. Let them be an inspiration as you create the public face of your own organization.

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4 Social Media Tips You Can Learn From Hospitals

ForbesIt may not be brain surgery, but U.S. businesses can learn a lot of healthy social media habits by emulating hospitals’ use of common social media platforms like Facebook and Twitter.

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If A Video Doesn't Go Viral Within 3 Days, It's Toast

Business InsiderVideo technology company Unruly Media has published new insights into the life cycle of branded viral videos. According to Unruly's research, the most critical days in a video's lifetime are those immediately following its launch:

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Richard Branson’s 7 Secrets To Social Media

CEO.comWhen social media reared its revolutionary head, the business world warily took a step back. Top executives remained especially aloof, despite the success many companies found using networks like Facebook and Twitter. Even today, hardly any CEOs have gone social. Then there’s Sir Richard...

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AOL Chief Goes On The Defensive...

TechCrunchAol CEO Tim Armstrong praised programmatic, automated advertising during his keynote presentation at the Ad:Tech conference in San Francisco, and he announced a new Marketplace tool to help publishers manage their ads.

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4 Ways To Get Your Emails Opened

EntrepreneurIf you want to be a successful email marketer, it's essential that subscribers open your messages. Here's how to make that happen.

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9 Silly Mistakes That Marketers Make

Inc.When marketing is done well, it really can help a sales team make more revenue. However, many marketing groups do things that can cost a lot of money but aren't very helpful.

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3 Ways To Spring Clean Your Brand

EntrepreneurBrands are organic -- they grow and change over time. Without a regular review, they can become stale. To give your brand a good dusting off this season, consider the following:

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13 Brands Who Pulled April Fools' Stunts

Fast CompanyApril Fools’ Day pranks are not just for friends and family. Here are some of the best recent examples of brands hoping you were born yesterday.

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5 Reasons Businesses Should Care About Hashtags

ForbesAs the humble hashtag has become more ubiquitous businesses have found more creative ways to use them. Here are five reasons your business should embrace the hashtag.

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70% Trust Brand Recommendations From Friends...

MashableSeventy percent of consumers trust brand recommendations from friends, but only 10% trust advertising, according to a new report from Forrester Research.

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