Now that you’ve figured out what “tweeting” is, our CEO’s guide to Twitter will help you discover which big business players are using the social media device to their advantage, and help you determine if you can as well. If nothing else, it will give you something to tweet about.
FortuneThis group of companies is all about Tweeting, Facebook Liking and Linking In -- among other social media tools -- in order to better connect with and serve their customers.
CEO.comHere is a list of Fortune 500 and other notable CEOs (and former CEOs) who have figured out the power of the tweet.
MashableA complete collection of resources for mastering twitter offered by Mashable.
CMO.comFrom Facebook to YouTube to Digg and beyond, which media outlets will net the most bang for the buck in terms of customer communication, brand exposure, traffic, and SEO? CMO.com takes on 10 social...
MashableTwitter describes itself as, “a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you...
ReadWriteWebAs businesses struggle to consider the uses of microblogging platforms such as Twitter in the workplace, Gartner, Inc. has highlighted the four ways in which organizations are using Twitter.
Chris BroganWe really can’t deny the fact that businesses are testing out Twitter as part of their steps into the social media landscape. You can say it’s a stupid application...
As technology adoption among small businesses increases, social media is an area that more business owners are becoming interested in.
Digital Surgeons breakdown the social demographics of twitter and facebook in an easy to follow chart.
40 of the Best Twitter Brands and the People Behind Them
FEvan Williams discusses the beginnings and future of Twitter.
First he talked about the importance of inspiration. Then he described the power of passion. Then he shared the value of vision. Then I almost fell asleep. The professor was describing the traits of a great leader. I certainly didn't disagree with his list: Vision, passion, inspiration,...
In business and in life, the most critical choices we make relate to people. Yet being a good judge of people is difficult. How do we get better at sizing up first impressions, at correctly picking (and not missing) rising stars?
A series of emails about ebook prices between Apple and HarperCollins, including ones written by Steve Jobs, were recently released as part of the Department of Justice price-fixing suit against Apple and a number of major publishers.
Not everyone is cut out to be a leader. But if you have these three traits, you might be a natural born leader.
Intelligence isn't simply a fixed quantity, a learning expert explained in a talk recently. How smart we are is powerfully affected by our situation, and that's something we can control.
Mark Zuckerberg, Richard Branson, Nilofer Merchant, Clay Shirky and others know about getting things done, being productive and keeping a crowd engaged.
The secret to leadership is there aren’t any real secrets. The best leaders have simply gone to school on improving their tradecraft.
Does this sound familiar? You’re feeling a bit uneasy – say, a tightness in your chest or a rumbling in your stomach. You search your mind for the cause, and you think of something unsettling that happened in the office yesterday, a difficult conversation you need to have or a deadline you’re...
Assumptions and biases get in the way of making better business decisions. Learn to root them out with these tips.
LinkedIn has discovered a valuable formula for online media success — if you tap into CEOs’ egos, you can get them to write for free — and spur a spike in traffic.
A growing body of research suggests that the longer you keep your rear end in your chair and your eyes glued to your screen, the less productive you may be.
Chances are, your dream workplace has never been far from reality; it just seemed too costly, complicated or tradition breaking to implement. Ultimately, workplace dynamics will either support or undermine your workers. One of the best ways to amp up productivity is to pay closer attention to the...
In its ongoing survey of the American workplace, Gallup found that only 30 percent of workers are "were engaged, or involved in, enthusiastic about, and committed to their workplace."
Most days are abuzz with activity. Which is why you need to begin them with calm.
Netflix has struck its largest original content deal ever, investing further in kids' content with new original series from DreamWorks Animation.
What are the secrets to entrepreneurial success? The best way to discover them is to ask those who have overcome the odds to tell their stories.
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HBRIt's not easy for brands to get their message across in a world of highly fragmented media and dangerously short attention spans.
CEO.comMany years ago, I had the opportunity to work for InterBrew (now AB-InBev) in a strategic consulting capacity. Locally and globally, maintaining resiliency of a beer brand is as exciting as it is challenging. But once your brand is on the outs with the prime target group, cardiac arrest sets...
CEO.comIn How To Be Seen As a Visionary CEO I covered basic principles on how to channel your inner Seth Godin and get your ideas noticed. Now let’s go a step further and talk about the logistics of getting your ideas noticed. But before we do, remember: The audience won’t come to you. Forget...
EntrepreneurTwitter appears to be dominated by women (62 percent) and, not surprisingly, Pinterest (70 percent). Overall, though, a higher percentage of women (71 percent) use social media than men (62 percent).
HBRMore companies need to know where to look for hidden consumers who feel alienated by other brands. This list outlines ways to find them.
EntrepreneurWhether they've been around for decades or were launched in the last two years, some companies just have a bit of magic when it comes to grabbing attention and establishing themselves as fan favorites.
EntrepreneurThe 20 logos showcased on the following pages were thoughtfully crafted with unique characteristics and wit that lend them eye-catching appeal and longevity. Let them be an inspiration as you create the public face of your own organization.
ForbesIt may not be brain surgery, but U.S. businesses can learn a lot of healthy social media habits by emulating hospitals’ use of common social media platforms like Facebook and Twitter.
Business InsiderVideo technology company Unruly Media has published new insights into the life cycle of branded viral videos. According to Unruly's research, the most critical days in a video's lifetime are those immediately following its launch:
CEO.comWhen social media reared its revolutionary head, the business world warily took a step back. Top executives remained especially aloof, despite the success many companies found using networks like Facebook and Twitter. Even today, hardly any CEOs have gone social. Then there’s Sir Richard...
TechCrunchAol CEO Tim Armstrong praised programmatic, automated advertising during his keynote presentation at the Ad:Tech conference in San Francisco, and he announced a new Marketplace tool to help publishers manage their ads.
EntrepreneurIf you want to be a successful email marketer, it's essential that subscribers open your messages. Here's how to make that happen.
Inc.When marketing is done well, it really can help a sales team make more revenue. However, many marketing groups do things that can cost a lot of money but aren't very helpful.
EntrepreneurBrands are organic -- they grow and change over time. Without a regular review, they can become stale. To give your brand a good dusting off this season, consider the following:
Fast CompanyApril Fools’ Day pranks are not just for friends and family. Here are some of the best recent examples of brands hoping you were born yesterday.
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