Twitter

twitter-bird

Now that you’ve figured out what “tweeting” is, our CEO’s guide to Twitter will help you discover which big business players are using the social media device to their advantage, and help you determine if you can as well. If nothing else, it will give you something to tweet about.

Essential Reading

Studies, Surveys, Guides and Visuals

CEO Insight & Commentary

Guide Videos

A quick and plain English intro the...
Length: 02:25
Use of social networking and letting the customer...
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Top Tweeters: Social Media Champs

FortuneThis group of companies is all about Tweeting, Facebook Liking and Linking In -- among other social media tools -- in order to better connect with and serve their customers.

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CEOs Actively Using Twitter

CEO.comHere is a list of Fortune 500 and other notable CEOs (and former CEOs) who have figured out the power of the tweet.

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The Twitter Guide Book

MashableA complete collection of resources for mastering twitter offered by Mashable.

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The CMO’s Guide to Social Media

CMO.comFrom Facebook to YouTube to Digg and beyond, which media outlets will net the most bang for the buck in terms of customer communication, brand exposure, traffic, and SEO? CMO.com takes on 10 social...

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What is Twitter?

MashableTwitter describes itself as, “a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you...

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Four Ways in Which Enterprises Are Using Twitter

ReadWriteWebAs businesses struggle to consider the uses of microblogging platforms such as Twitter in the workplace, Gartner, Inc. has highlighted the four ways in which organizations are using Twitter.

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50 Ideas of Using Twitter for Business

Chris BroganWe really can’t deny the fact that businesses are testing out Twitter as part of their steps into the social media landscape. You can say it’s a stupid application...

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InfoGraphic: How Small Businesses are Using Social Media

As technology adoption among small businesses increases, social media is an area that more business owners are becoming interested in.

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Facebook vs. Twitter

Digital Surgeons breakdown the social demographics of twitter and facebook in an easy to follow chart.

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The Best Twitter Brands

40 of the Best Twitter Brands and the People Behind Them

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The Curious Genius of Twitter

FEvan Williams discusses the beginnings and future of Twitter.

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Popular Stories

5 Things Every Marketer Can Learn From The Mercedes and Audi Social Video Campaigns

ForbesIn a little less than a decade, since Youtube became the most trafficked video site on the web, brands have been competing with each other to reach an online and mobile customer base. One of the fiercest battles to erupt are amid the world’s automotive manufacturers.

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7 Statistics That Can Raise Your Facebook Engagement

Entrepreneur With organic reach and engagement numbers plunging on Facebook, marketers are doing everything they can to stay ahead of the game before the social platform goes to an exclusively pay-to-play model. This infographic shares a few pointers to help boost your engagement.

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The Ins And Outs Of Hiring A Social Media Manager

IncIf you're at all familiar with the nature of marketing, you know the importance of constantly evaluating and evolving your strategy to stay competitive in your industry. Chances are, you've been paying more attention to customer experience, digital data, measurement, and various forms of content...

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6 Small Ways You Can Score Big With Customers

EntrepreneurSmall courtesies can lead to big sales. We live in a fast-paced, often impersonal era, but you can give yourself an advantage over your competitors with extraordinary service.

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3 Steps To Complete The Marketing Data Loop

MediaPostWhether you’re struggling to prove marketing success or in need of smarter insights at a faster pace, make your data work for you. By using these steps, marketers can seamlessly close the gap between their efforts and a tangible ROI.

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CEOs Who Tweet Are Better Leaders

Fox BusinessIf your company's CEO isn't spending time on social media, he or she should be. Employees view company executives who regularly use social media as better leaders, more trustworthy and better brand ambassadors, according to a new study from the social media and digital leadership firm BRANDfog.

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3 Tips For An Effective Social Media Strategy

Fox BusinessPubsoft Director of Marketing Heather Wied says small businesses shouldn’t spread themselves thin trying to master every social network under the sun. Pubsoft, which helps businesses publish online content, integrates social networking to help customers spread the word about their businesses....

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What Your Business Needs To Know About The New Twitter

CMS WireIn another step towards becoming more Facebook-like, micro-blogging network Twitter has revamped its profile page. How will the change affect Twitter-oriented marketing?

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What Breaking Bad Teaches About Branding

IncMy wife and I have been binge-watching Breaking Bad on Netflix (I know--we're a little late to the party). I couldn't help but notice that, despite the fact that it's fiction, the award-winning TV show contains valuable lessons about brand marketing:

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How LinkedIn Can Transform Your Business

Entrepreneur While people look to LinkedIn for job opportunities, references and pure networking, it also serves as a great platform to grow your business.

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Managing Brand Perception

ForbesIs it possible to manage how consumers perceive you across the largest markets in the world? And is it at all possible to develop a strategy for reputation management in this complex world where so many people talk about your brand on social media 24/7?

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How Mobile Technology Fuels Social Movements

HBRTwo things stand out about the Mozilla case. First, the most critical voices came from within the organization. And second, employees’ protests zeroed in on the political activities of the CEO, not those of the organization. In a sense, it was like a recall election.

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How To Fix 3 Bad Marketing Habits

Entrepreneur We buy ad space on sites that look pretty. We giggle with glee when someone tweets about our product. We let out a victory cry when we are mentioned in the news. But often, marketers forget to ask the question: What will this do for our business? As a result, some marketers hit a plateau. They are...

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A Crash Course In Business Pitches

IncEvery entrepreneur has to pitch their product or company at some point. Sometimes they have to when they least expect it. But what is most important that they say the right thing at the right time so they can make that sale or close a funding round. Teaching people how to do this is Bill McGowan's...

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Introducing Fire TV: Amazon’s Experiment In Video Streaming

NYTIf Amazon has its way — and it did not become one of the country’s most valuable companies by drifting with the current — even watching home movies of your sister’s adorable children or a friend’s crazy cat will become marketing opportunities. The company began selling a device Wednesday...

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