December 6, 2012
25 Tweeters CEOs Should Follow

Let’s face it: Twitter is noisy. In fact, the vast majority of what you read on Twitter is completely irrelevant to helping you as a leader accomplish your goals. So how do you make sure Twitter is worth your time?

It’s all about whom you follow.

Below are chief executives and other thought leaders who will compensate your time on Twitter with valuable insights that could improve the way you run your business. In no particular order, here are 25 Twitter handles that every CEO should be following:

The Best in #BusinessNews

1. Wall Street Journal: @WSJ

The Wall Street Journal is the gold standard for business news.  If it’s big, you’ll hear about it from them.



2. Forbes: @Forbes

Forbes is the age-old cornerstone for business leaders of fast-growing businesses to get news and insights.




Often at the forefront of breaking news, CNBC is a solid resource for any chief executive who wants to keep an eye on the markets. Follow CNBC if you want to know the latest investor trends and what’s going down on the financial front.



4. Business Insider: @businessinsider

Business Insider does a great job of distilling complex issues down to the simple essentials, lending a breathe of fresh air to business news.

Business Insider


5. Fortune Magazine: @FortuneMagazine

The name says it all.  Fortune Magazine focuses mostly on the CEO big wigs and it tweets lists, interviews, and in-depth business stories that get behind the headlines. One of the few that can still pull it off, Fortune is long-form journalism at its best.



The #Economy Watchdogs

6. Steve Forbes: @SteveForbesCEO

Pro-business and economy-focused, this conservative CEO often tweets articles and updates most CEOs would find interesting.

Steve Forbes


7. The Economist: @TheEconomist

An old reliable in print, The Economist doesn’t disappoint online, either. This publication tweets global and domestic economic trends and reports, as well as their famous #Dailychart. For CEOs who want a world view, this is the perfect tweeter to follow.

The Economist


8. Jeff Joerres: @ManpowerGroupJJ

Bolstering his company’s reputation as experts in the employment market, this Fortune 500 CEO tweets statistics on the global economy that give other CEOs greater economic perspective.


The #Startup Wizards

9. Reid Hoffman: @quixotic

As founder of LinkedIn, Reid Hoffman has entrepreneur in his blood. He’s a compelling voice in everything tech and startup.



10. Charlene Li: @charleneli

Charlene Li is the one that small business CEOs should be following if they want help on social strategy. Non-entrepreneurs could learn something from her, too.



11. Richard Branson: @richardbranson

If you don’t mind tweets about marijuana, saving the environment, and all things Virgin, Richard Branson is a great one for up-and-coming CEOs to follow. And if you use his #askrichard hashtag, he might just answer you.



12. Mark Cuban: @mcuban

Here’s a fairly entertaining but insightful CEO to follow. Expect to see plugs and RTs for the Mavs and his TV show Shark Tank, but his blog posts and entrepreneurial experience still make him a fantastic CEO for others to follow.



13. Entrepreneur: @EntMagazine

Entrepreneur’s insights are what make it a valuable tweeter to follow. And since good leaders never stop studying the basics, you’ll want to follow these guys even if you’ve been running the show for decades.


  • Linked Media Group

    Much of this list is just big media and the leaders are all mainstream. That’s not to say that all of these recommendations in terms of leaders are bad. But, whoever put this list together must not spend a lot of time on Twitter – there are many more creative execs on Twitter who provide great information with a mix of passion and leadership that you could have recommended. If you look at many of these accounts you mention (individuals) – half of their Tweets are about self-promotion of their own brands, which is not good Twitter etiquette. Nothing wrong with some self-promotion (we all do it); but, in terms of “pay it forward” and/or creative content that is useful and meaningful you could have done much better.

  • Chris Madsen

    I think this is a good mix of leveraging large scale media sources and successful leaders in their respective spaces. Certainly there are some that I would choose to follow in addition and probably a few on this list that I would not chose to follow, but that is the case with most lists I assume. One poster below mentioned that perhaps these suggestions are too generic. That’s fair, but certainly this is about the 80/20 rule, I think this list would hit most people’s 80 and the other 20 can be used to follow those they feel are more meaningful to them.