Marketing

7 Statistics That Can Raise Your Facebook Engagement

Entrepreneur - April 18, 2014

With organic reach and engagement numbers plunging on Facebook, marketers are doing everything they can to stay ahead of the game before the social platform goes to an exclusively pay-to-play model. This infographic shares a... Read »

The Ins And Outs Of Hiring A Social Media Manager

Inc - April 17, 2014

If you're at all familiar with the nature of marketing, you know the importance of constantly evaluating and evolving your strategy to stay competitive in your industry. Chances are, you've been paying more attention to... Read »

6 Small Ways You Can Score Big With Customers

Entrepreneur - April 16, 2014

Small courtesies can lead to big sales. We live in a fast-paced, often impersonal era, but you can give yourself an advantage over your competitors with extraordinary service. Read »

3 Steps To Complete The Marketing Data Loop

MediaPost - April 15, 2014

Whether you’re struggling to prove marketing success or in need of smarter insights at a faster pace, make your data work for you. By using these steps, marketers can seamlessly close the gap between their efforts and a... Read »

CEOs Who Tweet Are Better Leaders

Fox Business - April 11, 2014

If your company's CEO isn't spending time on social media, he or she should be. Employees view company executives who regularly use social media as better leaders, more trustworthy and better brand ambassadors, according to... Read »

3 Tips For An Effective Social Media Strategy

Fox Business - April 11, 2014

Pubsoft Director of Marketing Heather Wied says small businesses shouldn’t spread themselves thin trying to master every social network under the sun. Pubsoft, which helps businesses publish online content, integrates... Read »

What Your Business Needs To Know About The New Twitter

CMS Wire - April 10, 2014

In another step towards becoming more Facebook-like, micro-blogging network Twitter has revamped its profile page. How will the change affect Twitter-oriented marketing? Read »

What Breaking Bad Teaches About Branding

Inc - April 10, 2014

My wife and I have been binge-watching Breaking Bad on Netflix (I know--we're a little late to the party). I couldn't help but notice that, despite the fact that it's fiction, the award-winning TV show contains valuable... Read »

How LinkedIn Can Transform Your Business

Entrepreneur - April 10, 2014

While people look to LinkedIn for job opportunities, references and pure networking, it also serves as a great platform to grow your business. Read »

Managing Brand Perception

Forbes - April 9, 2014

Is it possible to manage how consumers perceive you across the largest markets in the world? And is it at all possible to develop a strategy for reputation management in this complex world where so many people talk about... Read »

How Mobile Technology Fuels Social Movements

HBR - April 9, 2014

Two things stand out about the Mozilla case. First, the most critical voices came from within the organization. And second, employees’ protests zeroed in on the political activities of the CEO, not those of the... Read »

How To Fix 3 Bad Marketing Habits

Entrepreneur - April 8, 2014

We buy ad space on sites that look pretty. We giggle with glee when someone tweets about our product. We let out a victory cry when we are mentioned in the news. But often, marketers forget to ask the question: What will... Read »

A Crash Course In Business Pitches

Inc - April 4, 2014

Every entrepreneur has to pitch their product or company at some point. Sometimes they have to when they least expect it. But what is most important that they say the right thing at the right time so they can make that sale... Read »

Introducing Fire TV: Amazon’s Experiment In Video Streaming

NYT - April 3, 2014

If Amazon has its way — and it did not become one of the country’s most valuable companies by drifting with the current — even watching home movies of your sister’s adorable children or a friend’s crazy cat will... Read »

Which Of Your Twitter Followers Really Matter?

Inc - April 1, 2014

Just over a month ago, Alex Taub and Michael Schonfeld launched SocialRank, a startup that has developed a Twitter tool for brands. Though the product is one in a long line of social media analytics tools--which includes... Read »