Marketing

The Science Behind Viral Media Success

Entrepreneur - April 23, 2014

Norwegian comedy duo Ylvis may never learn what the fox says, but its video posing that musical question solved a far greater mystery: the secret behind viral media success. "The Fox (What Does The Fox Say?)," released in... Read »

How Much Data Is Generated Every Minute?

Mashable - April 23, 2014

While social media can create the sense that the Internet is a small town where everyone is connected and, for the most part, gets along (outside of election season), the truth is quite the opposite. The data transferred on... Read »

All The Ways You Should Be Using LinkedIn’s Apps

Business Insider - April 23, 2014

LinkedIn has become an incredible resource for building your professional identity online, no matter where you are in your career. And an important part of that process is done not through its desktop site, but through its... Read »

The Great Unbundling Of Facebook Makes Sense

HBR - April 23, 2014

Unbundling has a compelling strategic and competitive rationale for Facebook. It has implications that extend far beyond the company’s stated goal to design single-purpose apps that fit mobile usage and the bottleneck of... Read »

5 Things Every Marketer Can Learn From The Mercedes and Audi Social Video Campaigns

Forbes - April 22, 2014

In a little less than a decade, since Youtube became the most trafficked video site on the web, brands have been competing with each other to reach an online and mobile customer base. One of the fiercest battles to erupt are... Read »

7 Statistics That Can Raise Your Facebook Engagement

Entrepreneur - April 18, 2014

With organic reach and engagement numbers plunging on Facebook, marketers are doing everything they can to stay ahead of the game before the social platform goes to an exclusively pay-to-play model. This infographic shares a... Read »

The Ins And Outs Of Hiring A Social Media Manager

Inc - April 17, 2014

If you're at all familiar with the nature of marketing, you know the importance of constantly evaluating and evolving your strategy to stay competitive in your industry. Chances are, you've been paying more attention to... Read »

6 Small Ways You Can Score Big With Customers

Entrepreneur - April 16, 2014

Small courtesies can lead to big sales. We live in a fast-paced, often impersonal era, but you can give yourself an advantage over your competitors with extraordinary service. Read »

3 Steps To Complete The Marketing Data Loop

MediaPost - April 15, 2014

Whether you’re struggling to prove marketing success or in need of smarter insights at a faster pace, make your data work for you. By using these steps, marketers can seamlessly close the gap between their efforts and a... Read »

CEOs Who Tweet Are Better Leaders

Fox Business - April 11, 2014

If your company's CEO isn't spending time on social media, he or she should be. Employees view company executives who regularly use social media as better leaders, more trustworthy and better brand ambassadors, according to... Read »

3 Tips For An Effective Social Media Strategy

Fox Business - April 11, 2014

Pubsoft Director of Marketing Heather Wied says small businesses shouldn’t spread themselves thin trying to master every social network under the sun. Pubsoft, which helps businesses publish online content, integrates... Read »

What Your Business Needs To Know About The New Twitter

CMS Wire - April 10, 2014

In another step towards becoming more Facebook-like, micro-blogging network Twitter has revamped its profile page. How will the change affect Twitter-oriented marketing? Read »

What Breaking Bad Teaches About Branding

Inc - April 10, 2014

My wife and I have been binge-watching Breaking Bad on Netflix (I know--we're a little late to the party). I couldn't help but notice that, despite the fact that it's fiction, the award-winning TV show contains valuable... Read »

How LinkedIn Can Transform Your Business

Entrepreneur - April 10, 2014

While people look to LinkedIn for job opportunities, references and pure networking, it also serves as a great platform to grow your business. Read »

Managing Brand Perception

Forbes - April 9, 2014

Is it possible to manage how consumers perceive you across the largest markets in the world? And is it at all possible to develop a strategy for reputation management in this complex world where so many people talk about... Read »