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Marketing

The 10 Most-Followed Brands On Pinterest

Mashable - February 22, 2012

The 10 Most-Followed Brands On Pinterest

MashableWhile the likes of Coca-Cola and General Motors might not have much use for Pinterest right now, brands like Rachael Ray (about 500 followers) and Diapers.com (400 followers) might want to step up their game...

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While the likes of Coca-Cola and General Motors might not have much use for Pinterest right now, brands like Rachael Ray (about 500 followers) and Diapers.com (400 followers) might want to step up their game…

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Tags: Pinterest, Social Media, Top Companies
Posted in Blogs, Home Feature, Marketing, News & Insights |

What Every Small-Business Website Needs

Open Forum - February 21, 2012

What Every Small-Business Website Needs

Open ForumCreating the perfect website isn’t an exact science, but a few guiding principles will help you attract and retain an audience of loyal customers and clients.

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Creating the perfect website isn’t an exact science, but a few guiding principles will help you attract and retain an audience of loyal customers and clients.

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Tags: marketing, Small Business, Website
Posted in Blogs, Home Feature, Marketing, News & Insights |

Small Business & The Importance Of Yelp

Business Insider - February 20, 2012

Small Business & The Importance Of Yelp

Business InsiderPerhaps you've never heard of Yelp or perhaps you think it doesn't matter. Word of mouth and newspaper reviews were enough to bring in customers for the past thousand years. Why change? What I want you to understand is that I and over 50 million...

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Perhaps you’ve never heard of Yelp or perhaps you think it doesn’t matter. Word of mouth and newspaper reviews were enough to bring in customers for the past thousand years. Why change?
What I want you to understand is that I and over 50 million other Yelp users like me will never be your customer.

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Tags: Small Business, Social Media, Yelp
Posted in Home Feature, Marketing, News & Insights |

10 Companies With Insanely Great Marketing

CBS - February 17, 2012

10 Companies With Insanely Great Marketing

CBSGreat marketing does it consistently better than the competition.

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Great marketing does it consistently better than the competition.

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Tags: marketing, Top Companies
Posted in Blogs, Home Feature, Marketing, News & Insights |

5 Ways to Market Your Brand On LinkedIn

Mashable - February 10, 2012

5 Ways to Market Your Brand On LinkedIn

MashableWhether you’re looking to raise marketing awareness or drive sales, look for guidance from the LinkedIn team. Where else can you specify your target audience based on job title, industry, functional area and much more? Try these five LinkedIn...

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Whether you’re looking to raise marketing awareness or drive sales, look for guidance from the LinkedIn team. Where else can you specify your target audience based on job title, industry, functional area and much more?

Try these five LinkedIn tools for better marketing.

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Tags: Branding, LinkedIn, marketing, Social Media
Posted in Blogs, Home Feature, Marketing, News & Insights, Newsletter Weekly |

The Wrong Way To Market Social Media

Open Forum - February 10, 2012

The Wrong Way To Market Social Media

Open ForumEvery company needs to compose messages that get customers to do what the company needs done. But you shouldn't confuse your need with the customer's.

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Every company needs to compose messages that get customers to do what the company needs done. But you shouldn’t confuse your need with the customer’s.

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Tags: marketing, Social Media
Posted in Blogs, Home Feature, Marketing, News & Insights |

4 Weaknesses That Just Might Kill Pinterest

Monetate - February 10, 2012

4 Weaknesses That Just Might Kill Pinterest

MonetateWhy this newfound obsession with Pinterest? What’s fueling this rocket? There are actually several factors and features that have made Pinterest on par with Twitter as a traffic driver...

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Why this newfound obsession with Pinterest? What’s fueling this rocket? There are actually several factors and features that have made Pinterest on par with Twitter as a traffic driver…

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Tags: Pinterest, Social Media
Posted in Blogs, Home Feature, Marketing, News & Insights |

Is Pinterest Right For Your Business?

Open Forum - February 9, 2012

Is Pinterest Right For Your Business?

Open ForumTake a look at your marketing plan and see if building your brand visibility is something that you want to do. Are you launching a new product? Are you trying to get some feedback on a product before starting an expensive market research project?...

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Take a look at your marketing plan and see if building your brand visibility is something that you want to do. Are you launching a new product? Are you trying to get some feedback on a product before starting an expensive market research project? Pinterest may be a good option for you.

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Tags: Branding, marketing, Pinterest, Small Business, Social Media
Posted in Blogs, Home Feature, Marketing, News & Insights |

So…Pinterest Is Taking Over The World

Entrepreneur - February 8, 2012

So...Pinterest Is Taking Over The World

EntrepreneurMove over Facebook, Twitter and Google+.

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Move over Facebook, Twitter and Google+.

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Tags: Pinterest, Social Media
Posted in Blogs, Featured Content, Home Feature, Marketing, News & Insights, Newsletter Weekly |

Why CEOs Should Embrace Twitter

Executive Street - February 6, 2012

Why CEOs Should Embrace Twitter

Executive StreetYou have the ability to reach out to potential customers worldwide and get them interested in your products and services. But you have to use it!

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You have the ability to reach out to potential customers worldwide and get them interested in your products and services. But you have to use it!

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Tags: Branding, Social Media, twitter
Posted in Blogs, Home Feature, Marketing, News & Insights |

…FURIOUS After P&G CEO’s Fb Comment

Business Insider - February 6, 2012

...FURIOUS After P&G CEO's Fb Comment

Business InsiderThe article enraged some ad execs, who were livid at the notion that advertising on Facebook is "free."

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The article enraged some ad execs, who were livid at the notion that advertising on Facebook is “free.”

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Tags: advertising, Bob McDonald, facebook, Procter & Gamble
Posted in CEOs in the News, Home Feature, Marketing |

The Playbook For Super Bowl Ads Has Been Rewritten

Fortune - February 2, 2012

The Playbook For Super Bowl Ads Has Been Rewritten

FortuneHere's how major brands from Coke to Volkswagen have changed their game plan for getting the most from the big game.

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Here’s how major brands from Coke to Volkswagen have changed their game plan for getting the most from the big game.

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Tags: advertising, marketing
Posted in Blogs, Home Feature, Marketing, News & Insights |

7 Huge Mistakes In Social Media

SmartBlog - February 2, 2012

7 Huge Mistakes In Social Media

SmartBlogHere are seven common social media mistakes marketers make and how to fix them.

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Here are seven common social media mistakes marketers make and how to fix them.

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Tags: marketing, Social Media
Posted in Blogs, Home Feature, Marketing, News & Insights |

Six Ways You Can Go After My Mom

Fox Business - February 2, 2012

Six Ways You Can Go After My Mom

Fox Business"Mom marketing" is a field unto itself. If you're trying to sell to mothers in 2012, you have to know how their behavior changed over the last year.

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“Mom marketing” is a field unto itself. If you’re trying to sell to mothers in 2012, you have to know how their behavior changed over the last year.

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Tags: marketing
Posted in Blogs, Home Feature, Marketing, News & Insights |

RIM #BeBold Campaign Goes Horribly, Horribly Wrong

Business Insider - January 31, 2012

RIM #BeBold Campaign Goes Horribly, Horribly Wrong

Business InsiderRIM's latest marketing campaign is based around a squad of cartoon characters called the Bold Team, accompanied by the #BeBold hashtag on Twitter. It wasn't a good idea.

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RIM’s latest marketing campaign is based around a squad of cartoon characters called the Bold Team, accompanied by the #BeBold hashtag on Twitter. It wasn’t a good idea.

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Tags: BeBold, marketing, RIM
Posted in Blogs, Home Feature, Marketing, News & Insights |

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