The Most Overlooked Leadership Skill
Marketing
7 Steps To Getting Your Visionary Company Noticed
CEO.com - May 15, 2013
In How To Be Seen As a Visionary CEO I covered basic principles on how to channel your inner Seth Godin and get your ideas noticed.
Now let’s go a step further and talk about the logistics of getting your ideas noticed.... Read »
How Men & Women Use Social Media (Infographic)
Entrepreneur - May 14, 2013
Twitter appears to be dominated by women (62 percent) and, not surprisingly, Pinterest (70 percent).
Overall, though, a higher percentage of women (71 percent) use social media than men (62 percent). Read »
Find The Customers Your Competitors Are Offending
HBR - May 2, 2013
More companies need to know where to look for hidden consumers who feel alienated by other brands. This list outlines ways to find them. Read »
The Secrets Of 7 Successful Brands
Entrepreneur - April 29, 2013
Whether they've been around for decades or were launched in the last two years, some companies just have a bit of magic when it comes to grabbing attention and establishing themselves as fan favorites. Read »
20 Brilliant Brand Logos
Entrepreneur - April 26, 2013
The 20 logos showcased on the following pages were thoughtfully crafted with unique characteristics and wit that lend them eye-catching appeal and longevity. Let them be an inspiration as you create the public face of your... Read »
4 Social Media Tips You Can Learn From Hospitals
Forbes - April 25, 2013
It may not be brain surgery, but U.S. businesses can learn a lot of healthy social media habits by emulating hospitals’ use of common social media platforms like Facebook and Twitter. Read »
If A Video Doesn’t Go Viral Within 3 Days, It’s Toast
Business Insider - April 23, 2013
Video technology company Unruly Media has published new insights into the life cycle of branded viral videos. According to Unruly's research, the most critical days in a video's lifetime are those immediately following its... Read »
Richard Branson’s 7 Secrets To Social Media
CEO.com - April 15, 2013
When social media reared its revolutionary head, the business world warily took a step back. Top executives remained especially aloof, despite the success many companies found using networks like Facebook and Twitter. Even... Read »
AOL Chief Goes On The Defensive…
TechCrunch - April 9, 2013
Aol CEO Tim Armstrong praised programmatic, automated advertising during his keynote presentation at the Ad:Tech conference in San Francisco, and he announced a new Marketplace tool to help publishers manage their ads. Read »
4 Ways To Get Your Emails Opened
Entrepreneur - April 9, 2013
If you want to be a successful email marketer, it's essential that subscribers open your messages. Here's how to make that happen. Read »
9 Silly Mistakes That Marketers Make
Inc. - April 3, 2013
When marketing is done well, it really can help a sales team make more revenue. However, many marketing groups do things that can cost a lot of money but aren't very helpful. Read »
3 Ways To Spring Clean Your Brand
Entrepreneur - April 1, 2013
Brands are organic -- they grow and change over time. Without a regular review, they can become stale. To give your brand a good dusting off this season, consider the following: Read »
13 Brands Who Pulled April Fools’ Stunts
Fast Company - April 1, 2013
April Fools’ Day pranks are not just for friends and family. Here are some of the best recent examples of brands hoping you were born yesterday. Read »
5 Reasons Businesses Should Care About Hashtags
Forbes - April 1, 2013
As the humble hashtag has become more ubiquitous businesses have found more creative ways to use them. Here are five reasons your business should embrace the hashtag. Read »
70% Trust Brand Recommendations From Friends…
Mashable - March 22, 2013
Seventy percent of consumers trust brand recommendations from friends, but only 10% trust advertising, according to a new report from Forrester Research. Read »
