CEO.COM

Charticle: Do CEOs Find Value In Social Media?

PUBLICATION: CEO.com
DATE: April 11, 2013

Domo’s latest survey on information consumption indicates a strong difference in the way young and old CEOs approach social media.

Younger CEOs generally value social media much more than their older counterparts. More than twice as many under-50 CEOs categorized Twitter, Facebook, RSS feeds, blogs, YouTube and Flipboard as “very valuable” than did over-50 CEOs.

The groups only converged in their estimation of the usefulness of two platforms: LinkedIn and Google+.

By far, LinkedIn was considered the most valuable by both groups (with the younger crowd still 40 percent higher).

On the other hand, both agreed that Google+, with less than 15 percent CEO support from either age category, offers little value for business. That being said, it’s interesting to note that Google+ was the only platform for which CEOs over 50 almost overtook the younger age group in terms of what it has to offer.


Which social platforms do you find valuable for your business?