CEO.COM
SOCIAL CEO SERIES

While the debate surrounding the benefits of social media for most user segments has long since been resolved, this is clearly not the case for CEOs. Whether you’re already a social ceo, about to take the plunge or still not sure, CEO.com takes an in-depth view of why CEOs should consider adopting social media.

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Other Social CEO Articles

Business 2 Community

If you’re like 61% of Fortune 500 CEOs, you are probably not on social media. (CEO.com) Common reasons range from perceiving the risk as
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Inc.

When I say the words "Performance management," what's your first reaction? Maybe you immediately flash back to uncomfortable annual reviews you've had - ones where you sat, pensively, opposite an intimidating boss who was
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Harvard Business Review

Think back to your first day on the job. If you’re like most people, you felt excited and were eager to get down to work. But, based on the results of field research I recently conducted, I am willing to guess that just a few
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Inc.

A friend recently told me about a previous company trying to lure him back to his old position. In a moment of crisp clarity, he said he could never go back no matter how enticing the offer. The reason? One toxic leader up in
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Inc.

Think about a work scenario in your past when the proverbial fit hit the shan. Perhaps an unforeseen circumstance that led to a massive layoff. Or a mistake that sent your biggest client packing for a competitor. How did your
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CNBC

Brian Wong, 25, is co-founder and CEO of mobile advertising company Kiip. The company works with big name brands like McDonald's and Pepsi and is on track to bring in an estimated $21 million in revenue this year. Never one to
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Business Insider

Getting caught off guard, especially pre-caffeine, can do strange things to people.

Like blurt out, "Wattup, dude?!" when you run into your CEO at the coffeemaker.

So it helps to have a general
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Business Insider

If you want to be a good leader, you've got to actually interact with those that you're leading. It seems like straightforward advice, but it can be difficult to implement. "A lot of leaders struggle with being in the weeds
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Forbes

When people think about social media marketing, they tend to jump to Facebook ad strategies and content schedules, photography versus video analytics, and engagement rates. But when you really distill down social media to its most
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Forbes

As much as every leader probably wants to tell themselves, no one is perfect. No one is born just knowing how to found or run (and actually build) a strong company. It takes lots of little failures and mistakes and the
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CNBC

Katia Beauchamp had no experience in technology or beauty when she co-founded the company whose name would become synonymous with the subscription-box model. "My co-founder and I, neither of us were in tech. Neither of us were
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Huff Po

The days of leadership without engagement are gone. With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers
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CEO.com

2016 brings with it the expectation of complete digital connection. In a world of consumers expecting 24/7 access to information and service social media interaction is a necessity. Recently released studies show the level of CEO…
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Forbes

I’ve been on an eight year journey of trying to figure out how to use social media to build a business. As I mentioned last week in 4 Basic Elements Of Successful Social Media Strategies, I believe that if entrepreneurs
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Forbes

Being “social” isn’t just about Tweeting and putting up pictures on Instagram. In fact being social is crucial for your success both inside and outside of the organization. To explore why this is the case, my guest this week
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HBR

The technological advances of the digital age have allowed the global workforce to be better connected, more collaborative, and have greater personal impact than ever before. More information is immediately available, through more
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Business Insider

These days, work doesn't end because you're away from the office — even if you're thousands of miles and a few time zones away. As business travel becomes more common for employees at all levels, it's important for people to
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Entrepreneur

How can you make the best use of your time? And what do you communicate to your fans, friends, followers, and subscribers? While there's no one-size-fits-all, the key is to tailor your online marketing plan to your strengths and
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Switch and Shift

Let’s face it: social leaders – or as we call them, “Blue Unicorns” because they are so rare – remain hard to find. Only a small percentage have embraced and leveraged a social mindset like Richard Branson, Arianna
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HBR

Advances in digital technology and their use in organizations carry huge promise to empower people at all levels. Social media and collaboration tools not only open the door to faster and more extensive knowledge-sharing, but they
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CEO.com

The CEOs of Fortune 500 companies are starting to get it: sociability matters. Social media provides a platform for chief executives to connect with their consumers, advocate for a cause or share their thoughts with fans and
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Medium

Women in business have been hailed as better learners, listeners, and leaders across industries. However, as many recent studies indicate, women executives still have a long way to go to achieve parity in representation in both
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HBR

Peter Aceto, the CEO of Tangerine, recently said in The Globe and Mail, “I would rather engage in a Twitter conversation with a single customer than see our company attempt to attract the attention of millions in a coveted
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HuffPo

Do today's startup CEOs have an advantage over their corporate counterparts? Are they more likely to be digital natives -- and therefore leverage social media more effectively than old-school leaders? In A World Gone Social, we
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BBC

It’s hard to picture a more idyllic childhood setting than where Raman Singh grew up more than a decade ago. Her playground was the cattle farms and acres of corn fields that surrounded her home in the rural county of Brant in
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HuffPo

Richard Branson lives large on social media, weaving stories about a life lived on the edge in <140 characters. Jack Dorsey tweets of past presidents, music and business wisdom filtered through poets and writers. Elon Musk
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Inc

Some of today's most famous CEOs boast impressive Twitter followings that put their companies’ social media presence to shame. Tesla’s Elon Musk has 1.2 million Twitter followers, compared to his company’s paltry 384,000.
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BBC

“Do you use Twitter?” It was a simple question I’d asked my seatmate, the chairman of a large multinational retail firm, at a dinner for board directors a couple of years ago. With barely concealed incredulity he replied
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BBC

J T O’Donnell signed onto Twitter in 2009, determined to figure it out. As the owner of a company that offers career coaching, she knew she needed to master social networking. Three weeks went by without much success.
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Business Insider

The current stampede to embrace social media as a valuable business tool has kicked up a big cloud of dust and created new layers of confusion for chief executives and other leaders. Most CEOs sense that social media marks an
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Inc

Remember back when the big concern about online privacy was mainly about browser cookies? The digital profiles generated by social media accounts and text messaging will one day "put Minority Report to shame," says entrepreneur
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CEO.com

In this year’s 2014 Social CEO Report, we searched for the social profiles of every single CEO on the FORTUNE 500® list on five popular social
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CEO.com

In this year’s 2014 Social CEO Report, we searched for the social profiles of every single CEO on the FORTUNE 500® list on five popular
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Domo

This is the third consecutive year that Domo and CEO.com have conducted a study of the social media habits of Fortune 500 CEOs. The results are in — and I can report that there’s good news and bad news. First the bad news.
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Venture Beat

The 2014 CEO.com Social CEO Report, an annual survey that investigates the social media habits of business leaders, has been released. The results show a depressingly small increase in social activity from Fortune 500 business
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CEO.com

In this year’s 2014 Social CEO Report, we searched for the social profiles of every single CEO on the FORTUNE 500® list on five popular social networks to determine
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CEO.com

Few leaders of large public companies quote lines from a poem in an important business presentation. It was remarkable, then, to hear Microsoft’s new CEO Satya Nadella quote the poet T.S. Eliot. That he did so within 45 seconds
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CEO.com

Staying accessible to clients can be challenging for today's CEO. Yet in our information-driven and constantly connected society, people expect a certain degree of transparency. In that way, social media can act as the great
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CEO.com

This year’s Fortune 500 companies – ranked by revenue according to the 2013 fiscal year - deserve a standing ovation for continuing to perform well in spite of a tumultuous U.S. economy. Since the list was first
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Switch and Shift

In the five years it took us to research A World Gone Social, nothing came as more of a delight to me personally than the emergence of the social CEO. When the leader gets the power of social, change from an Industrial Age mindset
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LinkedIn

Social is here to stay. If I’ve said it once, I’ve said it a thousand times. As employees evaluate how to incorporate social into their daily activities, they often look to their CEO (and the rest of the C-Suite) for cues. Is
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Inc

Elon Musk ruled social media last week after he announced that Tesla Motors would open up its patents to its competitors in the name of the "advancement of electric vehicle technology." After making the announcement in a blog
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Inc

Do you want your customers to trust your company? Here's one simple tip that many top executives still ignore: Sign up for a Twitter account. Now.
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Mashable

Uber cofounder and CEO Travis Kalanick described his ride-service company's battle with entrenched city-regulated taxi services as a political war. "We were in a campaign where the candidate is Uber and the incumbent is an asshole
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Fox Business

In an increasingly connected world, why are top executives so disconnected? All it takes is a little research to dig up all sorts of articles, reports, and even a few books acclaiming the many benefits of executives being open and
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Fortune

There will be five platforms that matter to the future of payments, Chenault says: Apple, Amazon, Facebook, Google, and Alibaba. American Express will be embedded in each.
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Ragan

These days if you sneeze funny, it can go viral—and for CEOs, catching a cold may be the least of their worries. The myriad social media tools available to CEOs can be a mixed bag. Take Twitter, for instance. There are numerous
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Fast Company

Using Twitter for customer engagement and brand-building is a no-brainer, but so many major CEOs are still not using the tool to their advantage. Here's how you can overcome the anxiety and dive into the twittersphere.
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CEO.com

He’s no longer eligible for Forbes’ 30 under 30 list, but Silicon Valley’s favorite billionaire Mark Zuckerberg is still a force to be reckoned with. Zuckerberg, who is turning 30 today, has built up a multi-billion
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Huffington Post

Once hesitant to blog, tweet or post a photo to Facebook, more and more CEOs (and their leadership teams) are embracing social media in an effort to build communities and increase positive sentiment towards their companies. Social
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