Social CEO Series

While the debate surrounding the benefits of social media for most user segments has long since been resolved, this is clearly not the case for CEOs. Whether you’re already a social ceo, about to take the plunge or still not sure, CEO.com takes an in-depth view of why CEOs should consider adopting social media.

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Other Social CEO Articles

Fortune

Mark Zuckerberg's acquisitions have a formula: They never, ever leak because they come together quickly. Facebook (FB)'s $19 billion acquisition of WhatsApp, for example, was reportedly sealed over chocolate-covered strawberries
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Fortune

But when it comes to using social media at work, millennials -- the generation whose birth years can range anywhere from 1980 and 2000 -- can be surprisingly, even dangerously, unprepared. "Because somebody grows up being a social
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Business Insider

Nothing appears to be sacred in Twitter CEO Dick Costolo's experiments to make Twitter easier for new users to understand. The company is currently experimenting with a version that doesn't have a "retweet" function. Instead, the
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Inc

The late co-founder of Apple had a masterful way of handling reporters and editors. Here are some of the techniques he used so well.
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Page Six

While Facebook is reportedly in talks to swoop up drone company Titan Aerospace for a cool $60 million Mark Zuckerberg was spotted vacationing at the lux Amanyara resort in Turks and Caicos.
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Bloomberg

Mark Zuckerberg hosted about 20 executives, many from the top phone companies, said people familiar with the matter, who asked not to be named because the gathering was private. Vodafone Group Plc Chief Executive Officer Vittorio
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WSJ

LinkedIn launched a Chinese-language website Tuesday, expanding a push by the work-oriented social network into one of the world’s largest centers of business professionals. LinkedIn CEO Jeff Weiner said the company has been
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Reuters

Facebook Inc Chief Executive Officer Mark Zuckerberg will take a victory lap at the world's largest mobile technology conference in Barcelona on Monday, after beating out Google Inc in a $19 billion acquisition of free messaging
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Business Insider

To understand Facebook’s mind-boggling $19 billion acquisition of WhatsApp, you have to understand the company’s fundamental terror of any fast-growing rival social application. But you also have to understand two fundamental
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Business Insider

Gawker Media leader Nick Denton, says Peretti told Zuckerberg to tweak News Feed algorithms to spray more traffic at publishers. After that meeting, Facebook changed its algorithm, boosting traffic to news sites such as Gawker,
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Business Insider

He's become a successful CEO and a generous person, but ten years ago, Facebook CEO Mark Zuckerberg used to have something of an attitude.
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Bloomberg

Mark Zuckerberg, Facebook's CEO, of the world’s largest social network, agreed yesterday to acquire mobile-messaging startup WhatsApp for as much as $19 billion in cash and stock, seeking to expand its reach among users on
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c net

WhatsApp co-founder and CEO Jan Koum has created one of the world's largest messaging apps - an app that Facebook just agreed to buy for $16 billion.
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Herald Sun

That’s the question people on both sides of the Tasman will be asking themselves after Sir Richard Branson took to Twitter today with an offer to give away all his Virgin Australia Velocity frequent flyer points.
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Business Insider

In an email, Buzzfeed CEO Jonah Peretti said the best way to understand why Faceobok hasn't crushed Buzzfeed the way it (may have) crushed Upworthy is to "think about the history of television."
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Washington Post

Investors are wary that Twitter seems to have hit a wall in its natural growth and now has to work much harder to keep the users it has and attract more. The company is taking note.
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c net

Twitter has problems. But it also has solutions -- that is, of course, if you trust CEO Dick Costolo and crew. Wednesday, the social network for 140-character updates showed that it could make money, which means the problem isn't
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Fast Company

This is a big deal for us,” says Foursquare CEO Dennis Crowley. The $15 million capital injection will be added to the company’s previous $35 million Series D haul, raised in December, bringing the round total to $50 million.
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Forbes

In a recent interview with Bloomberg BusinessWeek, Facebook CEO Mark Zuckerberg admitted that he thought it was “somewhat of a burden” if you are “always under the pressure of a real identity.”
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WSJ

In less than four years, Pinterest Inc. Chief Executive Ben Silbermann has expanded his quirky site for online scrapbooking into a social-media tool used by one-fifth of online adults in the U.S.
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Entrepreneur

If you want to be perfectly on trend in 2014, you might consider launching a Bitcoin-related startup in Austin. If you do, make sure you bring on plenty of executive-lady power, don't even think about taking your startup public,
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Mashable

Facebook CEO Mark Zuckerberg praised Snapchat for creating a new niche for social media communication, calling it a "super interesting privacy phenomenon."
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USA Today

Shortly after the news broke that Google was acquiring Nest for $3.2 billion, Nest founder and CEO spoke on the phone with USA TODAY Personal Tech Columnist Ed Baig about the deal, the vision, and why not Apple, the company where
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Business Insider

Last night, Mark Zuckerberg found something scary in his bathroom. He posted a picture of it on Jelly and got a response nine minutes later from Jelly's COO, Kevin Thau.
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Business Insider

Twitter just launched a new app called Jelly and people are still trying to figure it out. Mark Zuckerberg was spotted using it while he was driving...
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Mashable

Snapchat shocked much of the tech community late last year when a report in the Wall Street Journal revealed that it had turned down a $3 billion cash acquisition offer from Facebook. Now, Snapchat's CEO has offered an explanation
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Business Insider

Snapchat and its ousted co-founder Reggie Brown have tried and failed to settle their lawsuit twice, according to legal documents.
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Entrepreneur

Over the last year, I’ve been waging a war on complaints about email. As CEO of a fashion resale startup, I get a lot of email – but, to be honest, no one cares how much email I get. Just like no one cares about how much email
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Forbes

Today, after playing with the technology for a year, I understand Twitter gives you an excellent opportunity to listen (more about this in a minute)—an opportunity that most chief executives are wasting.
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Bloomberg Businessweek

Bloomberg chief markets correspondent Scarlet Fu looks at the lack of social media presence from CEOs of major corporations.
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LinkedIn

Your employees are on social networks. Your customers are on social networks. Your shareholders are on social networks. Your nimble, startup competitors are on social networks. If you're not on on these social networks, you not
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B2C

When does it become too social (and maybe inappropriate) for senior executives to participate in social networking?
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Chief Executive

In his recently published book, “Social Media in Business” (www.SocialMediaInBusiness.com), social media strategistSteve Nichollsexplains that most businesses take an approach to social media that is often too narrow. They are
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Fast Company

Within the C-suite, perceptions remain that social media is at best a soft PR tool and at worst a time sink for already distracted employees.
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Forbes

Big company CEOs are virtually invisible on social media sites. Here's why that's a bad thing.
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AllThingsD

Should you adopt these relatively new platforms wholeheartedly, or shy away? The top brass at most Fortune 500 companies are opting for the latter.
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Forbes

CEOs and their executives set the cultural tone for an organization. Through participation, they implicitly promote the use of social technologies. That will make their organizations more competitive and better able to adapt to
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eMarketer

There may be new reasons for CEOs and CMOs to join the Twittersphere. According to a study by social media branding firm BRANDfog consumers and employees regard company leaders who engage on social media platforms positively.
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Fast Company

Do "likes" and retweets add up to sales? Who knows? And who really cares? We're in the I Love Lucy era of social-media marketing, a golden age of unaccountability.
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Fast Company

The advent of the social business marketplace represents a startling opportunity for CEOs, both in turns of the upside for their corporations and shareholders, and for the positive impact that brands can have on their customer
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HBR

The fact that the ranks of social CEOs remain so limited is frankly disconcerting. These are the communications vehicles of our time, and surely it's no less vital now than in the past for companies' stakeholders to hear about
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