• Forget Big Data, Business Leaders Still Go With Their...
    Mashable - Jul 16
    Do you ever worry that robots will one day run our major corporations, making dispassionate decisions based strictly on big data and cold statistical analyses? Or maybe some of us think that time has already come? Read »
    1 week ago
  • Rethinking Big Data To Give Consumers More Control
    HBR - May 8
    The White House recently published two new reports on Big Data and privacy. The reports outline six policy recommendations, including new legislation to define consumer rights regarding how online activity data is gathered... Read »
    2 months ago
  • Boosting Customer Loyalty With Big Data
    Fox Business - Apr 28
    Are you paying attention to your existing customers? If not, you may want to reconsider your priorities: According to a new report, more than half of the annual revenue for 61 percent of small business owners comes from... Read »
    3 months ago
  • Microsoft’s Nadella Envisions Cultural Shift...
    Entrepreneur - Apr 16
    You’ve likely heard of artificial intelligence. But in a new post on Microsoft’s company blog, CEO Satya Nadella envisions a revolutionary era of “ambient intelligence.” This is a future in which “nearly all... Read »
    3 months ago
  • 3 Steps To Complete The Marketing Data Loop
    MediaPost - Apr 15
    Whether you’re struggling to prove marketing success or in need of smarter insights at a faster pace, make your data work for you. By using these steps, marketers can seamlessly close the gap between their efforts and a... Read »
    3 months ago
  • If You’re Not Using Big Data To Hire, You’re...
    Entrepreneur - Apr 11
    According to a survey by Silicon Valley Bank, 90 percent of startups believe finding talent is their biggest challenge. Yet, a solution to this problem could lie with Big Data -- massive amounts of structured and... Read »
    3 months ago
  • The Case For A ‘Total Data’ Strategy
    information management - Apr 11
    Unless you have been hiding in a cave for the past two years, you will certainly agree that the hype surrounding big data has been dramatically rising, probably faster than any technology hype to date. And if you believe... Read »
    3 months ago
  • 3 Ways To Avoid Creeping Out Consumers With Big Data
    VB - Apr 9
    In this age of big data, it’s become all too commonplace for data-driven marketing to feel creepy, overly familiar, or just plain wrong. Read »
    3 months ago
  • How To Leverage Smart (Not Big) Data
    Inc - Apr 9
    Snackable content, engagement, thought leadership. You've heard these marketing buzzwords everywhere. Though the biggest offender of all is probably this one--big data. Read »
    3 months ago
  • The Sexiest Job Of The 21st Century Needs To Change
    HBR - Apr 2
    As organizations collect increasingly large and diverse data sets, the demand for skilled data scientists will continue to rise. In fact, it was dubbed “The Sexiest Job of the 21st Century” by HBR. Unfortunately, the... Read »
    3 months ago
  • Google Flu Trends And The Limits Of Big Data
    NYT - Mar 28
    Google Flu Trends, once a poster child for the power of big-data analysis, seems to be under attack. Read »
    4 months ago
  • Why Good Data Will Always Win Against Big Data
    HBR - Mar 26
    In their best-selling 2013 book Big Data: A Revolution That Will Transform How We Live, Work and Think, authors Viktor Mayer-Schönberger and Kenneth Cukier selected Google Flu Trends (GFT) as the lede of chapter one. They... Read »
    4 months ago
  • How Big Data Cut Emergency Room Visits
    Businessweek - Mar 25
    ER visits by Medicaid patients fell by 10 percent in the program’s first year, and the rate of ER visits that resulted in non-acute diagnosis decreased more than 14 percent. Overall, the state says its Medicaid ER costs... Read »
    4 months ago
  • Why Your HR Department Should Use Data Analytics
    Inc - Mar 25
    All the talk about big data and analytics tends to obscure the most obvious and important question: Does it work? Read »
    4 months ago
  • Top Big Data Infographics From The Past Year
    BusinessIntelligence.com - Mar 24
    The Internet is flooded with infographics. There are so many that there are actually infographics about the efficacy of infographics and about the increasing number of infographics being created. Luckily, you don’t have to... Read »
    4 months ago