• Use Big Data To Create Value For Customers, Not Just...
    HBR - Aug 17
    Big data holds out big promises for marketing. Notably, it pledges to answer two of the most vexing questions that have stymied marketers since they started selling: 1) who buys what when and at what price? and 2) can we... Read »
    6 days ago
  • How To Work Confidently With Numbers People
    HBR - Sep 2
    In the era of Big Data, analytics are becoming a competitive necessity for many managers. And even if it’s not an explicit part of your job description, chances are you need to understand at least something about data and... Read »
    11 months ago
  • How C-Level Executives Really Feel About Big Data
    CEO.com - Jan 26
    As big data begins to inform decision-making at every level of the organization, C-level executives have entered a dynamic environment that explores how data analytics translate into business value. Some executives appear... Read »
    1 year ago
  • 5 Reasons Your CEO Prefers Data On A Dashboard
    Business Intelligence - Jan 23
    The days of CEOs waiting hours for the delivery of a paper report are long gone. Now, many forward-thinking executives are making use of visual dashboards to gain insight into their company, rather than relying on CIOs or IT... Read »
    1 year ago
  • For The Love Of Data: OKCupid’s Christian Rudder On...
    Washington Post - Nov 10
    Though a former math major at Harvard and the main data detective for OKCupid, Christian Rudder is oddly skeptical about algorithms and the science of prediction. An appreciation for serendipity, he says, can be even more... Read »
    1 year ago
  • Why The C-Suite Needs Big Data Analytics
    CEO.com - Oct 24
    Every CEO is on the lookout for new insights that will help keep his or her company viable. In recent years, big data analytics has become critical to the way business leaders make high-level decisions. According to... Read »
    1 year ago
  • Forget Big Data, Business Leaders Still Go With Their...
    Mashable - Jul 16
    Do you ever worry that robots will one day run our major corporations, making dispassionate decisions based strictly on big data and cold statistical analyses? Or maybe some of us think that time has already come? Read »
    2 years ago
  • Rethinking Big Data To Give Consumers More Control
    HBR - May 8
    The White House recently published two new reports on Big Data and privacy. The reports outline six policy recommendations, including new legislation to define consumer rights regarding how online activity data is gathered... Read »
    2 years ago
  • Boosting Customer Loyalty With Big Data
    Fox Business - Apr 28
    Are you paying attention to your existing customers? If not, you may want to reconsider your priorities: According to a new report, more than half of the annual revenue for 61 percent of small business owners comes from... Read »
    2 years ago
  • Microsoft’s Nadella Envisions Cultural Shift...
    Entrepreneur - Apr 16
    You’ve likely heard of artificial intelligence. But in a new post on Microsoft’s company blog, CEO Satya Nadella envisions a revolutionary era of “ambient intelligence.” This is a future in which “nearly all... Read »
    2 years ago
  • 3 Steps To Complete The Marketing Data Loop
    MediaPost - Apr 15
    Whether you’re struggling to prove marketing success or in need of smarter insights at a faster pace, make your data work for you. By using these steps, marketers can seamlessly close the gap between their efforts and a... Read »
    2 years ago
  • If You’re Not Using Big Data To Hire, You’re...
    Entrepreneur - Apr 11
    According to a survey by Silicon Valley Bank, 90 percent of startups believe finding talent is their biggest challenge. Yet, a solution to this problem could lie with Big Data -- massive amounts of structured and... Read »
    2 years ago
  • The Case For A ‘Total Data’ Strategy
    information management - Apr 11
    Unless you have been hiding in a cave for the past two years, you will certainly agree that the hype surrounding big data has been dramatically rising, probably faster than any technology hype to date. And if you believe... Read »
    2 years ago
  • 3 Ways To Avoid Creeping Out Consumers With Big Data
    VB - Apr 9
    In this age of big data, it’s become all too commonplace for data-driven marketing to feel creepy, overly familiar, or just plain wrong. Read »
    2 years ago
  • How To Leverage Smart (Not Big) Data
    Inc - Apr 9
    Snackable content, engagement, thought leadership. You've heard these marketing buzzwords everywhere. Though the biggest offender of all is probably this one--big data. Read »
    2 years ago