Big Data

Microsoft’s Nadella Envisions Cultural Shift Where Data Is King

Entrepreneur - April 16, 2014

You’ve likely heard of artificial intelligence. But in a new post on Microsoft’s company blog, CEO Satya Nadella envisions a revolutionary era of “ambient intelligence.” This is a future in which “nearly all... Read »

3 Steps To Complete The Marketing Data Loop

MediaPost - April 15, 2014

Whether you’re struggling to prove marketing success or in need of smarter insights at a faster pace, make your data work for you. By using these steps, marketers can seamlessly close the gap between their efforts and a... Read »

If You’re Not Using Big Data To Hire, You’re Missing Out

Entrepreneur - April 11, 2014

According to a survey by Silicon Valley Bank, 90 percent of startups believe finding talent is their biggest challenge. Yet, a solution to this problem could lie with Big Data -- massive amounts of structured and... Read »

The Case For A ‘Total Data’ Strategy

information management - April 11, 2014

Unless you have been hiding in a cave for the past two years, you will certainly agree that the hype surrounding big data has been dramatically rising, probably faster than any technology hype to date. And if you believe... Read »

3 Ways To Avoid Creeping Out Consumers With Big Data

VB - April 9, 2014

In this age of big data, it’s become all too commonplace for data-driven marketing to feel creepy, overly familiar, or just plain wrong. Read »

How To Leverage Smart (Not Big) Data

Inc - April 9, 2014

Snackable content, engagement, thought leadership. You've heard these marketing buzzwords everywhere. Though the biggest offender of all is probably this one--big data. Read »

The Sexiest Job Of The 21st Century Needs To Change

HBR - April 2, 2014

As organizations collect increasingly large and diverse data sets, the demand for skilled data scientists will continue to rise. In fact, it was dubbed “The Sexiest Job of the 21st Century” by HBR. Unfortunately, the... Read »

Google Flu Trends And The Limits Of Big Data

NYT - March 28, 2014

Google Flu Trends, once a poster child for the power of big-data analysis, seems to be under attack. Read »

Why Good Data Will Always Win Against Big Data

HBR - March 26, 2014

In their best-selling 2013 book Big Data: A Revolution That Will Transform How We Live, Work and Think, authors Viktor Mayer-Schönberger and Kenneth Cukier selected Google Flu Trends (GFT) as the lede of chapter one. They... Read »

How Big Data Cut Emergency Room Visits

Businessweek - March 25, 2014

ER visits by Medicaid patients fell by 10 percent in the program’s first year, and the rate of ER visits that resulted in non-acute diagnosis decreased more than 14 percent. Overall, the state says its Medicaid ER costs... Read »

Why Your HR Department Should Use Data Analytics

Inc - March 25, 2014

All the talk about big data and analytics tends to obscure the most obvious and important question: Does it work? Read »

Top Big Data Infographics From The Past Year - March 24, 2014

The Internet is flooded with infographics. There are so many that there are actually infographics about the efficacy of infographics and about the increasing number of infographics being created. Luckily, you don’t have to... Read »

Translating Big Data Into Big Customer Satisfaction

CMS Wire - March 14, 2014

Today's world of mobile devices, social networks, messaging apps, online retailing, recommendation engines and geo-aware shopping guides means that customers can come from anywhere, start and resume interactions on different... Read »

Fortune 500 Unprepared For Big Data Revolution

Smart Data Collective - March 10, 2014

As technology grows and adapts, its in-depth integration into nearly every industry continues to change the needs of companies in terms of big data management and analysis. However, many enterprises may not be putting the... Read »

Creating A Persuasive Big Data Proof Of Concept

Smart Data Collective - March 10, 2014

For organisations small and large, local or multinational, developing a big data strategy is a difficult and time-consuming exercise. In fact, big data projects typically take 18 months to finish. Read »