• 3 Ways To Disrupt Your Company’s Marketing
    Forbes - Jul 13
    The practice of marketing has been innovated pretty much since it was first conceived, and many of those changes have been disruptive. Advertising was once a disruptive idea. So was telemarketing, followed by relationship,... Read »
    3 weeks ago
  • How You’re Not Leveraging Your Biggest...
    Switch and Shift - Jul 13
    As a millennial, I can tell you that we are on social media regardless of whether the company we work for allows it or not. Smart companies will see this as an opportunity to leverage their employees to become company... Read »
    3 weeks ago
  • 6 Signs That The CEO Is Taking Marketing Seriously:...
    Forbes - Jun 2
    This all suggests that while most CEOs may be disappointed in their firm’s marketing, they need look no further than themselves to attenuate the disappointment. The CEO’s ability to lead, design, staff, empower, measure,... Read »
    2 months ago
  • 5 Reasons Social Media Is Not Working For You
    Entrepreneur - May 28
    Strictly from a business opportunity standpoint, I would like to say, “wow!” How and where else can you reach almost a third of the earth’s population so easily, so cheaply and so personally? It is a marketer’s... Read »
    2 months ago
  • How To Rebrand Without Sinking The Ship
    Mashable - Feb 4
    I've been an entrepreneur since 1998, when I bootstrapped my first company and ran it out of my own home. Seventeen years later, that company is still alive and thriving, with hundreds of employees on multiple... Read »
    6 months ago
  • 5 Ways To Promote Your Business During The Holidays
    CEO.com - Dec 12
    As the air gains a little chill you and your team might be thinking about one thing: holiday shopping. The holiday season can be a profitable time for many businesses, whether you offer a product or a service. This year,... Read »
    7 months ago
  • Stealth Mode: The Case For Product First, Marketing...
    Mashable - Nov 13
    Press and marketing might accelerate businesses, but product builds the foundation. Nearly every entrepreneur gets tempted by the media’s spotlight, but when startups go to press too soon, they find themselves pivoting... Read »
    8 months ago
  • How The GM Marketing Machine Failed Mary Barra
    Forbes - Oct 23
    For an ailing corporate giant saved from extinction only by a presidential pardon, a new breed of leader, a fresh face, a different way of viewing the world–that could be just the brand of adrenaline GM needed. Read »
    9 months ago
  • Report: CEOs Are Pushing For Data-Based Marketing...
    Apparel - May 14
    Mobile marketers lead the industry in leveraging marketing metrics and are more successful at linking campaign results across all marketing channels to sales growth, according to the 2014 State of Marketing Measurement... Read »
    1 year ago
  • What Every ‘Startup CMO’ Should Know
    Entrepreneur - May 13
    Tim Mahoney, Chevrolet's global chief marketing officer, oversees marketing plans for GM's heavy duty pickups. But in a recent interview, he gave competitor Honda accolades for a marketing campaign featuring minivans with... Read »
    1 year ago
  • What Publishers Can Teach Marketers
    HBR - Apr 25
    In 2010, Pepsi pulled its Super Bowl ads and invested $20 million into its Refresh project, which employed crowdsourcing to support good causes. It was an astounding social media success, with more than 87 million votes... Read »
    1 year ago
  • 4 Unconventional Ways To Turn Customers Into Brand...
    Entrepreneur - Apr 25
    As businesses become more consumer oriented, competition grows fiercer. This lanscape makes establishing mindshare and developing brand advocates increasingly difficult tasks. (Consumers, too, have set their standards... Read »
    1 year ago
  • The Science Behind Viral Media Success
    Entrepreneur - Apr 23
    Norwegian comedy duo Ylvis may never learn what the fox says, but its video posing that musical question solved a far greater mystery: the secret behind viral media success. "The Fox (What Does The Fox Say?)," released in... Read »
    1 year ago
  • All The Ways You Should Be Using LinkedIn’s Apps
    Business Insider - Apr 23
    LinkedIn has become an incredible resource for building your professional identity online, no matter where you are in your career. And an important part of that process is done not through its desktop site, but through its... Read »
    1 year ago
  • The Ins And Outs Of Hiring A Social Media Manager
    Inc - Apr 17
    If you're at all familiar with the nature of marketing, you know the importance of constantly evaluating and evolving your strategy to stay competitive in your industry. Chances are, you've been paying more attention to... Read »
    1 year ago