• 25 Things That Are Part Of Your Brand—Whether You...
    Forbes - Mar 16
    I understand completely why people say "I don't want a personal brand. I'm a person, not a bottle of ketchup!" Anyone could sympathize with a person who says "I don't want to label myself," but the fact is that we all... Read »
    2 months ago
  • 4 Steps To Give Your Business A Digital Presence...
    Entrepreneur - Mar 13
    Spring is almost here, and now is the time to breathe a new life into your digital channels. What can you do to shed winter hibernation off your online presence? Read »
    2 months ago
  • Four Actions Marketers Should Take To Be A Better...
    MarketingWeek - Feb 21
    While there are many styles of leadership there are some universal skills and ways of working that all marketers should consider. Matt Barker, coaching and operations director at K2, who will be speaking at Marketing Week... Read »
    3 months ago
  • Which Marketing Strategy To Adapt In Times Of Crisis
    Business2Community - Feb 18
    In times of crisis, companies must rethink their strategy in order to be able to keep their heads out of the water and continue their growth against the backdrop of budget cuts and hiring freezes. They have activated some... Read »
    3 months ago
  • How The Voice Of Millennials Is Changing The Way...
    Forbes - Feb 11
    The voice of millennials is different than anything we’ve ever heard before. The younger generation seems to do just about everything differently. They take to the internet for communication, for purchases, and for... Read »
    3 months ago
  • 5 Social Media Studies That Will Boost Your Marketing...
    Entrepreneur - Jan 20
    We are very grateful for all the research that has been done on social media. Social media studies have given us great ideas to improve our social media marketing, helped us understand the psychology behind social media... Read »
    4 months ago
  • 5 Marketing Essentials For Your Business To Appeal To...
    Entrepreneur - Dec 29
    With $200 billion in direct purchasing power and over $500 billion in indirect, targeting the millennials could be the right move to capture more market for your business. Away from the often misrepresented generation, the... Read »
    4 months ago
  • How To Bridge The Generation Gap In Your Marketing...
    Forbes - Oct 21
    The generation gap can be a problem on a marketing team. This is often because it might be difficult to communicate with team members who are not of the same age range. Many people are not aware that there are simple things... Read »
    7 months ago
  • Why Will Many CMOs Fail In The Era Of Big Data?
    Forbes - Oct 12
    Marketing is the art of discovering what people want and offering it to them.  The right product, combined with the right message, delivered to the right target creates magic.  It can transform even a mediocre company into... Read »
    7 months ago
  • What Successful Companies Are Getting Right In...
    Forbes - Jun 3
    Marketing is a broad spectrum where you can get it so wrong that you go bankrupt or get it so right that you become a billionaire in a year. Successful companies do things differently that help them to get through their... Read »
    11 months ago
  • Success Begins When Your Image Matches Your Market
    Entrepreneur - Mar 16
    It is a serious mistake to run a side gig or a small business in an unprofessional way, even if you are just starting out. Success comes from looking and acting professional from the start. Some people do not return phone... Read »
    1 year ago
  • Market To Millennials By Getting Out Of The Way
    HBR - Dec 9
    In 2010, Nike launched the Nike+ app, which allowed runners to track and share their paths via Twitter and Facebook. But it wasn’t only the transparency to running routes that made the interaction compelling. The key... Read »
    1 year ago
  • Meet The Millionaire ‘Brand Messiah’ Who...
    Business Insider - Nov 6
    Rohan Oza is arguably one of the most successful marketing men in the US. He's made millions from his success in turning food and beverage products into brands that everyone from across the globe will recognise... Read »
    1 year ago
  • 3 Ways To Disrupt Your Company’s Marketing
    Forbes - Jul 13
    The practice of marketing has been innovated pretty much since it was first conceived, and many of those changes have been disruptive. Advertising was once a disruptive idea. So was telemarketing, followed by relationship,... Read »
    1 year ago
  • How You’re Not Leveraging Your Biggest...
    Switch and Shift - Jul 13
    As a millennial, I can tell you that we are on social media regardless of whether the company we work for allows it or not. Smart companies will see this as an opportunity to leverage their employees to become company... Read »
    1 year ago