• Success Begins When Your Image Matches Your Market
    Entrepreneur - Mar 16
    It is a serious mistake to run a side gig or a small business in an unprofessional way, even if you are just starting out. Success comes from looking and acting professional from the start. Some people do not return phone... Read »
    2 months ago
  • Market To Millennials By Getting Out Of The Way
    HBR - Dec 9
    In 2010, Nike launched the Nike+ app, which allowed runners to track and share their paths via Twitter and Facebook. But it wasn’t only the transparency to running routes that made the interaction compelling. The key... Read »
    5 months ago
  • Meet The Millionaire ‘Brand Messiah’ Who...
    Business Insider - Nov 6
    Rohan Oza is arguably one of the most successful marketing men in the US. He's made millions from his success in turning food and beverage products into brands that everyone from across the globe will recognise... Read »
    6 months ago
  • 3 Ways To Disrupt Your Company’s Marketing
    Forbes - Jul 13
    The practice of marketing has been innovated pretty much since it was first conceived, and many of those changes have been disruptive. Advertising was once a disruptive idea. So was telemarketing, followed by relationship,... Read »
    10 months ago
  • How You’re Not Leveraging Your Biggest...
    Switch and Shift - Jul 13
    As a millennial, I can tell you that we are on social media regardless of whether the company we work for allows it or not. Smart companies will see this as an opportunity to leverage their employees to become company... Read »
    10 months ago
  • 6 Signs That The CEO Is Taking Marketing Seriously:...
    Forbes - Jun 2
    This all suggests that while most CEOs may be disappointed in their firm’s marketing, they need look no further than themselves to attenuate the disappointment. The CEO’s ability to lead, design, staff, empower, measure,... Read »
    12 months ago
  • 5 Reasons Social Media Is Not Working For You
    Entrepreneur - May 28
    Strictly from a business opportunity standpoint, I would like to say, “wow!” How and where else can you reach almost a third of the earth’s population so easily, so cheaply and so personally? It is a marketer’s... Read »
    1 year ago
  • How To Rebrand Without Sinking The Ship
    Mashable - Feb 4
    I've been an entrepreneur since 1998, when I bootstrapped my first company and ran it out of my own home. Seventeen years later, that company is still alive and thriving, with hundreds of employees on multiple... Read »
    1 year ago
  • 5 Ways To Promote Your Business During The Holidays
    CEO.com - Dec 12
    As the air gains a little chill you and your team might be thinking about one thing: holiday shopping. The holiday season can be a profitable time for many businesses, whether you offer a product or a service. This year,... Read »
    1 year ago
  • Stealth Mode: The Case For Product First, Marketing...
    Mashable - Nov 13
    Press and marketing might accelerate businesses, but product builds the foundation. Nearly every entrepreneur gets tempted by the media’s spotlight, but when startups go to press too soon, they find themselves pivoting... Read »
    1 year ago
  • How The GM Marketing Machine Failed Mary Barra
    Forbes - Oct 23
    For an ailing corporate giant saved from extinction only by a presidential pardon, a new breed of leader, a fresh face, a different way of viewing the world–that could be just the brand of adrenaline GM needed. Read »
    1 year ago
  • Report: CEOs Are Pushing For Data-Based Marketing...
    Apparel - May 14
    Mobile marketers lead the industry in leveraging marketing metrics and are more successful at linking campaign results across all marketing channels to sales growth, according to the 2014 State of Marketing Measurement... Read »
    2 years ago
  • What Every ‘Startup CMO’ Should Know
    Entrepreneur - May 13
    Tim Mahoney, Chevrolet's global chief marketing officer, oversees marketing plans for GM's heavy duty pickups. But in a recent interview, he gave competitor Honda accolades for a marketing campaign featuring minivans with... Read »
    2 years ago
  • What Publishers Can Teach Marketers
    HBR - Apr 25
    In 2010, Pepsi pulled its Super Bowl ads and invested $20 million into its Refresh project, which employed crowdsourcing to support good causes. It was an astounding social media success, with more than 87 million votes... Read »
    2 years ago
  • 4 Unconventional Ways To Turn Customers Into Brand...
    Entrepreneur - Apr 25
    As businesses become more consumer oriented, competition grows fiercer. This lanscape makes establishing mindshare and developing brand advocates increasingly difficult tasks. (Consumers, too, have set their standards... Read »
    2 years ago