Marketing

The Ins And Outs Of Hiring A Social Media Manager

Inc - April 17, 2014

If you're at all familiar with the nature of marketing, you know the importance of constantly evaluating and evolving your strategy to stay competitive in your industry. Chances are, you've been paying more attention to... Read »

3 Steps To Complete The Marketing Data Loop

MediaPost - April 15, 2014

Whether you’re struggling to prove marketing success or in need of smarter insights at a faster pace, make your data work for you. By using these steps, marketers can seamlessly close the gap between their efforts and a... Read »

3 Tips For An Effective Social Media Strategy

Fox Business - April 11, 2014

Pubsoft Director of Marketing Heather Wied says small businesses shouldn’t spread themselves thin trying to master every social network under the sun. Pubsoft, which helps businesses publish online content, integrates... Read »

How To Fix 3 Bad Marketing Habits

Entrepreneur - April 8, 2014

We buy ad space on sites that look pretty. We giggle with glee when someone tweets about our product. We let out a victory cry when we are mentioned in the news. But often, marketers forget to ask the question: What will... Read »

Introducing Fire TV: Amazon’s Experiment In Video Streaming

NYT - April 3, 2014

If Amazon has its way — and it did not become one of the country’s most valuable companies by drifting with the current — even watching home movies of your sister’s adorable children or a friend’s crazy cat will... Read »

Why Your Facebook Page Is No Longer Relevant

Entrepreneur - March 25, 2014

Brands will have to be more selective in the content that they share and promote to make sure they get more engagement with their followers. As Ogilvy & Mather points out, the Facebook changes reinforce the need for... Read »

With Data Driven Marketing, Something’s Gotta Give

CMS Wire - March 25, 2014

We are in the midst of an industry wide transition period, moving away from data driven decision making and towards data driven decisioning. And while the semantic difference seems subtle, it's changing the game — and... Read »

Seth Godin: What Marketers Are Getting Wrong

Inc - March 21, 2014

Seth Godin, best-selling author and entrepreneur, is one of the most prominent names in marketing today. Godin has worked in the field for decades and his blog is one of the most trafficked on the Web. Inc. spoke with him... Read »

3 Major Hurdles Marketers Face Every Day

Venture Beat - March 20, 2014

Marketers continued to hone their social strategies and experiment with big data and omni-channel tactics in 2013. But this coming year will pose its own hurdles as businesses concentrate their efforts on unifying user... Read »

Taco Bell’s Latest Marketing Innovation

Mashable - March 20, 2014

Last year Taco Bell made a splash for its Beefy Crunch Burrito relaunch by becoming one of the then-few brands to join Snapchat. So what does the fast food brand have in mind for its breakfast introduction? Feature phones. Read »

Marketing To The Smartphone Generation

CMS Wire - March 20, 2014

Millennials are the up-and-coming buying generation for marketers, of course. They are the smartphone-loving, screen-touching, head-buried-in-screens, tweeting generation. And knowing what they want could make the difference... Read »

5 Reasons You Need Marketing Skills

Mashable - March 17, 2014

Learning how to think and operate like a marketer is increasingly important, no matter what your personality or your career path. Here’s why. Read »

4 Big Content Marketing Misconceptions

Entrepreneur - March 17, 2014

The benefits of increased audience engagement, decreased ad spends (compared to traditional outbound marketing) and better brand recognition all make content marketing an obvious choice when it comes to allocating a... Read »

Twitter 101: Focus On Quality Not Quantity

Fox Business - March 17, 2014

"You could have a company with 10,000 followers, but half of them are not even real or not even relevant to your company," Toubia told Business News Daily. "This will make your CEO feel good because they feel they have a big... Read »