The 25 Most Powerful Women CEOs
Marketing
6 Ways To Track Competitor Marketing Strategies
Entrepreneur - May 23, 2013
If you make a regular process of it, there are many ways to track your competitors easily and effectively. Here are six places to start... Read »
Pricing Lessons From The Rolling Stones
HBR - May 14, 2013
The situation faced by the Rolling Stones — sagging sales due to high prices — is one that all companies are susceptible to. Read »
7 Rules Of Brilliant Marketing
Inc - May 3, 2013
These marketing strategies and concepts can determine the ultimate success of your products, your company, even your career. Read »
Find The Customers Your Competitors Are Offending
HBR - May 2, 2013
More companies need to know where to look for hidden consumers who feel alienated by other brands. This list outlines ways to find them. Read »
5 Branding Blunders Solved
Entrepreneur - April 29, 2013
Stumbles are expected in the startup stage. But when big brands mess up the spotlight on their failings is much less forgiving. Read »
The Secrets Of 7 Successful Brands
Entrepreneur - April 29, 2013
Whether they've been around for decades or were launched in the last two years, some companies just have a bit of magic when it comes to grabbing attention and establishing themselves as fan favorites. Read »
20 Brilliant Brand Logos
Entrepreneur - April 26, 2013
The 20 logos showcased on the following pages were thoughtfully crafted with unique characteristics and wit that lend them eye-catching appeal and longevity. Let them be an inspiration as you create the public face of your... Read »
4 Social Media Tips You Can Learn From Hospitals
Forbes - April 25, 2013
It may not be brain surgery, but U.S. businesses can learn a lot of healthy social media habits by emulating hospitals’ use of common social media platforms like Facebook and Twitter. Read »
If A Video Doesn’t Go Viral Within 3 Days, It’s Toast
Business Insider - April 23, 2013
Video technology company Unruly Media has published new insights into the life cycle of branded viral videos. According to Unruly's research, the most critical days in a video's lifetime are those immediately following its... Read »
Oreo And The Future Of Real-Time Marketing
Fast Company - April 18, 2013
News organizations have always had to react to current events in real time--and increasingly, brands are learning to operate in a similar way.
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AOL Chief Goes On The Defensive…
TechCrunch - April 9, 2013
Aol CEO Tim Armstrong praised programmatic, automated advertising during his keynote presentation at the Ad:Tech conference in San Francisco, and he announced a new Marketplace tool to help publishers manage their ads. Read »
4 Ways To Get Your Emails Opened
Entrepreneur - April 9, 2013
If you want to be a successful email marketer, it's essential that subscribers open your messages. Here's how to make that happen. Read »
9 Silly Mistakes That Marketers Make
Inc. - April 3, 2013
When marketing is done well, it really can help a sales team make more revenue. However, many marketing groups do things that can cost a lot of money but aren't very helpful. Read »
3 Ways To Spring Clean Your Brand
Entrepreneur - April 1, 2013
Brands are organic -- they grow and change over time. Without a regular review, they can become stale. To give your brand a good dusting off this season, consider the following: Read »
5 Reasons Businesses Should Care About Hashtags
Forbes - April 1, 2013
As the humble hashtag has become more ubiquitous businesses have found more creative ways to use them. Here are five reasons your business should embrace the hashtag. Read »
