• How The GM Marketing Machine Failed Mary Barra
    Forbes - Oct 23
    For an ailing corporate giant saved from extinction only by a presidential pardon, a new breed of leader, a fresh face, a different way of viewing the world–that could be just the brand of adrenaline GM needed. Read »
    1 week ago
  • Report: CEOs Are Pushing For Data-Based Marketing...
    Apparel - May 14
    Mobile marketers lead the industry in leveraging marketing metrics and are more successful at linking campaign results across all marketing channels to sales growth, according to the 2014 State of Marketing Measurement... Read »
    5 months ago
  • What Every ‘Startup CMO’ Should Know
    Entrepreneur - May 13
    Tim Mahoney, Chevrolet's global chief marketing officer, oversees marketing plans for GM's heavy duty pickups. But in a recent interview, he gave competitor Honda accolades for a marketing campaign featuring minivans with... Read »
    5 months ago
  • What Publishers Can Teach Marketers
    HBR - Apr 25
    In 2010, Pepsi pulled its Super Bowl ads and invested $20 million into its Refresh project, which employed crowdsourcing to support good causes. It was an astounding social media success, with more than 87 million votes... Read »
    6 months ago
  • 4 Unconventional Ways To Turn Customers Into Brand...
    Entrepreneur - Apr 25
    As businesses become more consumer oriented, competition grows fiercer. This lanscape makes establishing mindshare and developing brand advocates increasingly difficult tasks. (Consumers, too, have set their standards... Read »
    6 months ago
  • The Science Behind Viral Media Success
    Entrepreneur - Apr 23
    Norwegian comedy duo Ylvis may never learn what the fox says, but its video posing that musical question solved a far greater mystery: the secret behind viral media success. "The Fox (What Does The Fox Say?)," released in... Read »
    6 months ago
  • All The Ways You Should Be Using LinkedIn’s Apps
    Business Insider - Apr 23
    LinkedIn has become an incredible resource for building your professional identity online, no matter where you are in your career. And an important part of that process is done not through its desktop site, but through its... Read »
    6 months ago
  • The Ins And Outs Of Hiring A Social Media Manager
    Inc - Apr 17
    If you're at all familiar with the nature of marketing, you know the importance of constantly evaluating and evolving your strategy to stay competitive in your industry. Chances are, you've been paying more attention to... Read »
    6 months ago
  • 3 Steps To Complete The Marketing Data Loop
    MediaPost - Apr 15
    Whether you’re struggling to prove marketing success or in need of smarter insights at a faster pace, make your data work for you. By using these steps, marketers can seamlessly close the gap between their efforts and a... Read »
    6 months ago
  • 3 Tips For An Effective Social Media Strategy
    Fox Business - Apr 11
    Pubsoft Director of Marketing Heather Wied says small businesses shouldn’t spread themselves thin trying to master every social network under the sun. Pubsoft, which helps businesses publish online content, integrates... Read »
    6 months ago
  • How To Fix 3 Bad Marketing Habits
    Entrepreneur - Apr 8
    We buy ad space on sites that look pretty. We giggle with glee when someone tweets about our product. We let out a victory cry when we are mentioned in the news. But often, marketers forget to ask the question: What will... Read »
    6 months ago
  • Introducing Fire TV: Amazon’s Experiment In Video...
    NYT - Apr 3
    If Amazon has its way — and it did not become one of the country’s most valuable companies by drifting with the current — even watching home movies of your sister’s adorable children or a friend’s crazy cat will... Read »
    7 months ago
  • What Your Logo’s Color Says About Your Company...
    Fast Company - Mar 31
    When it comes to identifying your brand, your logo is probably the first thing your customers will think of. While honing the narrative and message behind your logo should of course be your primary concern, research suggests... Read »
    7 months ago
  • Why Your Facebook Page Is No Longer Relevant
    Entrepreneur - Mar 25
    Brands will have to be more selective in the content that they share and promote to make sure they get more engagement with their followers. As Ogilvy & Mather points out, the Facebook changes reinforce the need for... Read »
    7 months ago
  • With Data Driven Marketing, Something’s Gotta Give
    CMS Wire - Mar 25
    We are in the midst of an industry wide transition period, moving away from data driven decision making and towards data driven decisioning. And while the semantic difference seems subtle, it's changing the game — and... Read »
    7 months ago