Social Media

The Ins And Outs Of Hiring A Social Media Manager

Inc - April 17, 2014

If you're at all familiar with the nature of marketing, you know the importance of constantly evaluating and evolving your strategy to stay competitive in your industry. Chances are, you've been paying more attention to... Read »

6 Things The Most Influential People On Social Media Do

Inc - April 16, 2014

How do you earn respect, stand out, and get noticed in noisy social media circles? Take a cue from the Web's biggest influencers. Read »

3 Tips For An Effective Social Media Strategy

Fox Business - April 11, 2014

Pubsoft Director of Marketing Heather Wied says small businesses shouldn’t spread themselves thin trying to master every social network under the sun. Pubsoft, which helps businesses publish online content, integrates... Read »

What Your Business Needs To Know About The New Twitter

CMS Wire - April 10, 2014

In another step towards becoming more Facebook-like, micro-blogging network Twitter has revamped its profile page. How will the change affect Twitter-oriented marketing? Read »

How Mobile Technology Fuels Social Movements

HBR - April 9, 2014

Two things stand out about the Mozilla case. First, the most critical voices came from within the organization. And second, employees’ protests zeroed in on the political activities of the CEO, not those of the... Read »

Beyond The Resume: Hiring Via Social Media

Forbes - April 3, 2014

StickerGiant uses online surveys to find the best and weed out the rest. Indeed, companies are using a variety of tools—chief among them social media platforms—to move beyond resumes to match the right people with the... Read »

Which Of Your Twitter Followers Really Matter?

Inc - April 1, 2014

Just over a month ago, Alex Taub and Michael Schonfeld launched SocialRank, a startup that has developed a Twitter tool for brands. Though the product is one in a long line of social media analytics tools--which includes... Read »

How To Become A Social Influencer

Entrepreneur - April 1, 2014

Building a following takes time and effort, and there are no shortcuts. As someone with more than 377,000 Twitter followers (all organic), people often ask me how they can succeed in social media. My simple answer is that... Read »

How To Jumpstart Your Social Media Presence

Inc - March 31, 2014

It's the online equivalent of a tree falling in the forest: If you tweet, update your status, and post videos, but nothing happens, did you still make a sound? If your social media efforts aren't making enough noise, you... Read »

Social Media Skills Millennials Lack

Fortune - March 28, 2014

But when it comes to using social media at work, millennials -- the generation whose birth years can range anywhere from 1980 and 2000 -- can be surprisingly, even dangerously, unprepared. "Because somebody grows up being a... Read »

Twitter 101: Focus On Quality Not Quantity

Fox Business - March 17, 2014

"You could have a company with 10,000 followers, but half of them are not even real or not even relevant to your company," Toubia told Business News Daily. "This will make your CEO feel good because they feel they have a big... Read »

Is Facebook’s Era Ending?

The Verge - March 14, 2014

The era of Facebook is an anomaly. The idea of everybody going to one site is just weird. Give me one other part of history where everybody shows up to the same social space. Read »

Don’t Forget Old School Marketing…

Entrepreneur - March 7, 2014

A recent Pew study found that 73 percent of surveyed people 18 years of age and older use social media. But entrepreneurs and business owners should not forget the other 27 percent of people who are not regular social media... Read »

Forget Sexy Social Media

CNBC - March 6, 2014

Discussing why he does not invest in widely held social media stocks and providing his best stock plays right now is Robert Olstein of Olstein Capital Management CEO & CIO. Read »

7 Tips For Igniting Your Content With Social Media

Mashable - March 6, 2014

You need to put thought and structure behind the content you create and share on social media profiles. Start with these seven tips for managing and maximizing content in social media. Read »