Tesla’s image crisis
Tesla used to be the ultimate status symbol for forward-thinking, eco-conscious drivers. However, a growing number of longtime Tesla owners are now facing a crossroads — not due to the car’s performance, but because of its CEO.
With Elon Musk’s political views increasingly aligning with right-wing ideologies, many early adopters are reconsidering what it means to be seen driving a Tesla. Once a mark of innovation, the brand now carries a different implication, resulting in a surprising shift among consumers.
In a recent story, The Wall Street Journal explores the ripple effects of Musk’s political stances, from protests at Tesla showrooms to a significant decline in consumer interest. With Tesla’s stock taking a hit and its cultural relevance shifting, what does this mean for the future of the brand?