> ## Content Index > Fetch the complete content index at: https://www.ceo.com/llms.txt > Use this file to discover other available public pages before exploring further. # Culinary Crafts Founder Mary Crafts: On releasing fear and building a love-based life - URL: https://www.ceo.com/episodes/author-mary-crafts-on-how-she-overcame-fear-and-conquered-kilimanjaro-and-cultivated-a-love-based-life/ - Published: 2022-10-11T16:06:33.000Z - Updated: 2026-09-03T22:13:09.000Z - Description: Mary Crafts, the entrepreneur behind Utah's premier catering company, opens up about the fear that secretly fueled her early success, the Post-it note that changed her life, and how summiting Kilimanjaro at 65 helped her build a truly love-based existence. - Author: Clint Betts # The caterer who traded fear for love Mary Crafts and her then-husband Ron [started Culinary Crafts in 1984](https://culinarycrafts.com/our-history/?ref=ceo.com) out of their own kitchen with two toddlers, $600, and no catering experience. Their son Ryan, who now helps run the company, has [described the circumstances](https://culinarycrafts.com/lessons-we-learned-from-our-mother-mary-crafts/?ref=ceo.com) plainly: his parents were unemployed, the car had been repossessed, and the house was in foreclosure. The boys pulled a red wagon through the neighborhood selling bread and cookies door to door. By 1995 the company cleared a million dollars. By 1996, it had a Salt Lake City office and was talking to the International Olympic Committee about the 2002 Games, which led to contracts with the IOC, Sports Illustrated, American Express, and dozens of Fortune 500 companies. KBYU gave Crafts a cooking show in 1994 called "Culinary Creations." It ran two seasons and then aired in reruns for 20 years. Her [biography as a trustee of Mountainland Technical College](https://mtec.edu/mary-crafts/?ref=ceo.com) adds two U.S. presidents, Oprah Winfrey, and Sir Elton John to the client list. Catersource gave her its [Michael Roman Lifetime Achievement Award](https://www.cater-event.com/food-professionals/the-master-of-her-craft?ref=ceo.com) in 2024\. In 2026, MountainWest Capital Network named her its [Entrepreneur of the Year](https://www.mwcn.org/2026/02/12/mountainwest-capital-network-names-mary-crafts-2026-entrepreneur-of-the-year/?ref=ceo.com). Twenty years into that run, on her 50th birthday, she got a stack of photographs back from the party, sat in a Kmart parking lot, and wept. "This isn't who I thought I would be at age 50," Crafts said on the CEO.com Podcast. "Everything I do is because I'm afraid, and it's showing now. I must have laid down so many layers to protect me from all the things I was afraid of." She is unusually direct about what had been running the company, and it is not the answer founders usually give. "You know why I was a great caterer? Because I was afraid of failing. I was afraid of letting someone down. I was afraid of not getting paid for a gig, and how would I financially survive that." The wagon, too. From outside, it looks like nerve: a woman with two small boys going door to door rather than take welfare. She rejects that reading of her own origin story. "I didn't do it out of love for my family," she said. "I did it out of fear that I was going to fail." Crafts has a reputation around Utah as a relentless networker, and she says that well into her 50s she would drive to chamber events and circle the block until she could make herself park. Sometimes she went in. Sometimes she drove home. What changed was a Post-it note on the bathroom mirror. One line: What would you do today if you were no longer afraid? She read it every morning and answered it. She had lived in the shadow of Mount Timpanogos for decades without climbing it. She set out one September morning, found snow on top, lost the trail, and turned around a few steps up the final chimney. She told the mountain she would be back, and the next year she was. Then she picked Kilimanjaro. She trained for six months, did Machu Picchu first to see how she handled 14,000 feet, and in 2019, at 65, flew alone to Tanzania with a 55-pound pack to meet eight climbers she knew only from the internet. They had done Denali and Rainier. Some had done Everest. When she offered Machu Picchu, one of them said, oh, that walk up the mountain. She mentioned Timpanogos, and they had not heard of it. She had brought a recorder to document the trip and threw it off the mountain on the fourth day because she was tired of listening to herself complain. The summit push runs 14 hours. The team sent up the lead guide, a Tanzanian man she calls Big John, to walk with her at the back. He gave her three rules. Eat and drink whether you feel like it or not. Never rest more than five minutes, because the sweat on your body freezes when you stop and hypothermia ends the climb. Step exactly where I step. She did not step where he stepped. He was six foot four, and she could not make the reach, so she went around, and he heard her footfall change, turned, and caught her arm before she went off the edge. "I've been up this mountain 166 times," he told her. "I know the way. You have to trust me." Her feet went numb, and she kept saying so, and finally he asked if she wanted toe warmers. Her fingers were too frozen to work the gaiters through four pairs of gloves. He knelt down in front of her in the dark and took her boots apart, layer by layer, socks that had been on her feet for days, and worked the warmers in. She asked him if he had a mother. He said yes; she was 63\. She asked if he thought about her out here. He said no. She asked why not. "Because she couldn't do this. You've got grit." By the time he looked at his watch, they had been stopped for 20 minutes, and she was shaking too hard to take a step. He took off his own parka, wrapped her in it, and put his gloves on over hers; the heat from the coat melted the ice that had formed on her, and they climbed the rest of it without stopping. She summited eight days short of her 66th birthday, about 15 minutes behind the team. She got to the sign and could not stand, so she hung onto it with her head down. The night before she left, her granddaughter Breena, then nine, had listened to the whole list of things her grandmother was afraid of and asked why she was going at all. Crafts told her she was going to shout the grandchildren's names off the top of Africa so the world would know they had the same blood in them. The first thing Breena asked when she got home was whether she had done it. "I sure did," Crafts said. "And the world is waiting to see what you do." The argument she brought back to the company is that fear cannot just be subtracted. Something has to go in its place. She kept catering the same way, she says, and the motivation underneath it was different, and clients and crew could feel the difference. She dates the clearest version of it to an event her team ran for a delegation scouting Salt Lake City for a convention, where the chefs plated at the tables and walked guests through every ingredient. One guest told her afterward that he had eaten all over the world and that a year from now he would not remember what was on the plate. "But I will never forget how I felt." Crafts has taught marketing, sales, and knife skills at Catersource over the years. The last time she taught there, she taught one thing: how to release fear. She says it cannot come up through an org chart, that the executive has to do the work first, and that people can smell the other kind of energy on a leader immediately. "A love-based energy doesn't manipulate people into performing," she said. "It invites them to come into your space." She retired in August 2018 and handed Culinary Crafts to her children, with Ryan and Kaleb taking ownership and Meagan working alongside them. She wrote [*Unbounded: From Sorrow to Summit*](https://www.goodreads.com/book/show/63124812-unbounded?ref=ceo.com), published in October 2022, as a how-to rather than a memoir. Her podcast, [Crafting a Meaningful Life](https://podcasts.apple.com/us/podcast/crafting-a-meaningful-life-with-mary-crafts/id1336191892?ref=ceo.com), ran for eight years and 413 episodes before she ended it in April 2026\. People told her for years she would never be able to walk away from the company. "Clearly those are people who didn't know how much hard work it was," she said. "I always said, just watch me. And when the time came, I did. I signed those papers, and I never looked back." ```chapters 00:00:00 Introduction to Mary Crafts 00:02:43 Building Culinary Crafts From Scratch 00:06:23 The Fear Behind the Red Wagon 00:10:46 The 50th Birthday Wake-Up Call 00:15:13 The Post-It Note That Changed Everything 00:16:09 Climbing Mt Timpanogos 00:18:12 Preparing for Kilimanjaro 00:24:13 Facing Fear on the Mountain With Big John 00:29:45 Summiting Kilimanjaro 00:30:40 Writing Unbounded and the New Podcast 00:31:19 Defining a Love-Based Life 00:37:21 Leading Teams With Love Instead of Fear 00:42:51 Julia Child as a Lifelong Mentor ``` ```vtt WEBVTT 00:00:00.032 --> 00:00:01.650 Welcome<00:00:00.291> to<00:00:00.356> the<00:00:00.436> CEO.com<00:00:01.407> Show. 00:00:01.974 --> 00:00:03.284 My<00:00:02.200> name<00:00:02.394> is<00:00:02.540> Clint<00:00:02.864> Betts. 00:00:03.414 --> 00:00:04.692 Thank<00:00:03.592> you<00:00:03.657> so<00:00:03.770> much<00:00:04.061> for<00:00:04.239> watching. 00:00:04.806 --> 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00:26:55.468 --> 00:27:00.045 He<00:26:55.725> twirled<00:26:56.303> around,<00:26:56.769> grabbed<00:26:57.154> my<00:26:57.475> arm<00:26:58.134> just<00:26:58.519> before<00:26:59.178> I<00:26:59.322> went<00:26:59.499> off<00:26:59.724> the<00:26:59.804> cliff. 00:27:00.944 --> 00:27:05.168 And<00:27:01.025> he<00:27:01.169> just<00:27:01.426> screamed<00:27:02.229> at<00:27:02.309> me,<00:27:02.775> I<00:27:03.112> told<00:27:03.594> you<00:27:03.980> to<00:27:04.317> never<00:27:04.718> step<00:27:05.104> right. 00:27:05.264 --> 00:27:06.618 I'm<00:27:05.361> like,<00:27:06.134> I<00:27:06.215> understand. 00:27:06.666 --> 00:27:09.485 He<00:27:06.698> goes,<00:27:07.165> I've<00:27:07.343> been<00:27:07.488> up<00:27:07.584> this<00:27:07.810> mountain<00:27:08.116> 166<00:27:09.276> times. 00:27:10.387 --> 00:27:11.209 I<00:27:10.645> know<00:27:10.871> the<00:27:10.967> way. 00:27:12.562 --> 00:27:14.189 You<00:27:12.804> have<00:27:12.981> to<00:27:13.142> trust<00:27:13.947> me. 00:27:17.640 --> 00:27:20.538 Do<00:27:17.706> you<00:27:17.738> know<00:27:17.885> how<00:27:18.113> hard<00:27:18.357> that<00:27:18.601> is<00:27:18.943> for<00:27:19.024> a<00:27:19.106> person<00:27:19.740> who's<00:27:20.164> afraid? 00:27:21.809 --> 00:27:23.843 That<00:27:21.973> means<00:27:22.153> they<00:27:22.383> also<00:27:22.711> don't<00:27:22.809> have<00:27:22.973> a<00:27:23.039> lot<00:27:23.121> of<00:27:23.285> trust<00:27:23.629> in<00:27:23.711> others. 00:27:25.765 --> 00:27:29.255 And<00:27:25.862> I<00:27:26.007> realized<00:27:26.492> that<00:27:26.799> day<00:27:27.138> that<00:27:27.284> that<00:27:27.397> was<00:27:27.542> one<00:27:27.607> of<00:27:27.704> my<00:27:27.865> big<00:27:28.092> lessons—<00:27:28.899> trust. 00:27:31.437 --> 00:27:35.167 And<00:27:31.534> then<00:27:31.839> we'd<00:27:32.080> stop<00:27:32.418> and<00:27:32.498> he'd<00:27:32.884> shove<00:27:33.286> that<00:27:33.543> goo<00:27:33.784> down<00:27:34.025> my<00:27:34.266> throat<00:27:34.572> and<00:27:34.733> drink. 00:27:35.311 --> 00:27:40.431 And,<00:27:35.633> and<00:27:35.729> I<00:27:35.874> kept<00:27:36.115> complaining<00:27:36.517> about<00:27:36.742> how<00:27:36.903> cold<00:27:37.160> my<00:27:37.321> feet<00:27:37.642> were,<00:27:38.510> and<00:27:39.073> I<00:27:39.089> said,<00:27:39.250> do<00:27:39.346> you<00:27:39.475> think<00:27:39.620> they're<00:27:39.733> frostbitten? 00:27:40.935 --> 00:27:43.598 He<00:27:41.113> said,<00:27:41.682> no,<00:27:42.006> you're<00:27:42.169> moving,<00:27:42.656> they're<00:27:42.769> not<00:27:43.062> frostbitten. 00:27:44.117 --> 00:27:45.676 Like,<00:27:44.523> my<00:27:44.685> feet<00:27:44.848> are<00:27:44.913> so<00:27:45.173> cold. 00:27:47.122 --> 00:27:50.811 And,<00:27:47.605> um,<00:27:48.104> finally<00:27:48.652> he<00:27:48.845> said,<00:27:49.409> do<00:27:49.554> you<00:27:49.715> want<00:27:49.941> some<00:27:50.118> toe<00:27:50.504> warmers? 00:27:51.390 --> 00:27:53.388 And<00:27:51.471> I<00:27:51.568> said,<00:27:51.874> oh,<00:27:52.373> you<00:27:52.518> have<00:27:52.760> toe<00:27:53.001> warmers? 00:27:54.451 --> 00:27:56.052 Yes,<00:27:54.870> yes,<00:27:55.112> yes,<00:27:55.420> yes,<00:27:55.696> I<00:27:55.825> want<00:27:55.907> those. 00:27:56.961 --> 00:28:05.565 And<00:27:57.058> so<00:27:57.366> we<00:27:57.544> stopped<00:27:58.420> and<00:27:58.517> I<00:27:58.680> tried<00:27:58.988> to<00:27:59.069> get<00:27:59.247> my<00:27:59.409> gaiters<00:27:59.912> off,<00:27:59.977> and,<00:28:00.042> and<00:28:00.090> my<00:28:00.139> fingers<00:28:00.366> were<00:28:00.398> so<00:28:00.431> frozen<00:28:00.852> even<00:28:00.950> though<00:28:00.998> I<00:28:03.256> 5,<00:28:03.753> or<00:28:03.817> I<00:28:03.898> had<00:28:04.138> 4<00:28:04.315> gloves<00:28:04.715> on<00:28:04.796> at<00:28:04.940> that<00:28:05.181> point<00:28:05.373> in<00:28:05.469> time. 00:28:06.704 --> 00:28:14.514 And<00:28:07.105> so<00:28:07.281> 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Big<00:28:23.864> John,<00:28:24.922> do<00:28:24.986> you<00:28:25.050> have<00:28:25.147> a<00:28:25.243> mom? 00:28:26.590 --> 00:28:27.215 And<00:28:26.670> he<00:28:26.766> said,<00:28:27.007> yes. 00:28:27.809 --> 00:28:28.867 I<00:28:27.825> said,<00:28:28.274> how<00:28:28.370> old<00:28:28.611> is<00:28:28.675> she? 00:28:31.895 --> 00:28:32.456 63. 00:28:32.522 --> 00:28:35.389 I<00:28:32.538> said,<00:28:33.659> when<00:28:33.757> you're<00:28:33.922> here<00:28:34.087> helping<00:28:34.499> me,<00:28:34.664> do<00:28:34.812> you<00:28:34.911> think<00:28:35.175> of<00:28:35.241> her? 00:28:36.620 --> 00:28:36.733 Nope. 00:28:38.655 --> 00:28:38.994 Why<00:28:38.768> not? 00:28:40.594 --> 00:28:41.547 Because<00:28:40.836> she<00:28:40.933> couldn't<00:28:41.176> do<00:28:41.337> this. 00:28:42.900 --> 00:28:43.552 You've<00:28:43.094> got<00:28:43.358> grip. 00:28:45.720 --> 00:28:49.845 They<00:28:45.752> got<00:28:45.978> my<00:28:46.075> everything<00:28:46.480> 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--> 00:29:04.345 And<00:29:03.044> he<00:29:03.205> says,<00:29:03.446> we're<00:29:03.606> going<00:29:03.719> to<00:29:03.831> have<00:29:03.992> to<00:29:04.088> go<00:29:04.233> down. 00:29:04.410 --> 00:29:07.901 I<00:29:04.490> said,<00:29:04.667> no,<00:29:05.052> no,<00:29:05.534> no,<00:29:05.775> I'm<00:29:05.936> not<00:29:06.257> going<00:29:06.498> down,<00:29:07.060> we<00:29:07.205> have<00:29:07.366> to<00:29:07.463> go<00:29:07.690> on. 00:29:07.949 --> 00:29:11.614 But<00:29:08.095> I<00:29:08.274> couldn't<00:29:08.614> even<00:29:08.825> step<00:29:09.409> because<00:29:09.717> my<00:29:09.879> foot<00:29:10.058> was<00:29:10.220> shaking<00:29:10.706> so<00:29:11.031> violently. 00:29:12.976 --> 00:29:20.053 He<00:29:13.139> took<00:29:13.525> off<00:29:13.686> his<00:29:14.008> big<00:29:14.329> parka<00:29:17.384> and<00:29:17.561> put<00:29:17.737> it<00:29:17.882> on<00:29:18.107> me<00:29:19.168> and<00:29:19.329> wrapped<00:29:19.795> me<00:29:19.956> up. 00:29:20.615 --> 00:29:25.380 The<00:29:20.776> body<00:29:21.098> heat<00:29:21.483> from<00:29:21.710> that<00:29:22.828> parka<00:29:23.412> began<00:29:23.746> to<00:29:23.846> melt<00:29:24.678> my<00:29:25.233> ice. 00:29:26.456 --> 00:29:32.969 He<00:29:26.554> put<00:29:26.782> his<00:29:27.027> last—<00:29:27.434> he<00:29:27.695> put<00:29:27.842> his<00:29:28.087> gloves<00:29:28.494> over<00:29:28.820> all<00:29:29.000> of<00:29:29.147> mine,<00:29:31.301> and<00:29:31.383> I<00:29:31.466> could<00:29:31.614> finally<00:29:31.961> feel<00:29:32.143> my<00:29:32.292> fingers<00:29:32.721> again. 00:29:34.598 --> 00:29:38.205 And<00:29:34.662> he<00:29:34.694> said,<00:29:34.936> now<00:29:35.049> we'll<00:29:35.338> walk<00:29:36.128> and<00:29:36.208> we'll<00:29:36.369> climb,<00:29:37.271> and<00:29:37.352> we<00:29:37.416> won't<00:29:37.690> stop<00:29:38.012> again. 00:29:38.785 --> 00:29:39.461 Do<00:29:38.817> you<00:29:38.946> understand? 00:29:39.924 --> 00:29:40.556 I<00:29:39.944> said,<00:29:40.073> I<00:29:40.154> understand. 00:29:42.086 --> 00:29:43.455 And<00:29:42.183> I<00:29:42.199> made<00:29:42.489> it,<00:29:42.908> and<00:29:42.988> we<00:29:43.069> summited. 00:29:45.142 --> 00:29:47.807 I<00:29:45.158> was—<00:29:45.711> I<00:29:45.727> didn't<00:29:45.922> know<00:29:45.971> where<00:29:46.198> my<00:29:46.930> climbing<00:29:47.336> team<00:29:47.661> was. 00:29:48.181 --> 00:29:49.741 I<00:29:48.522> didn't<00:29:48.717> know<00:29:48.814> how<00:29:48.977> far<00:29:49.286> away<00:29:49.530> they<00:29:49.708> were. 00:29:51.199 --> 00:29:56.175 But<00:29:51.280> just<00:29:51.508> before<00:29:51.752> I<00:29:51.833> got<00:29:51.995> to<00:29:52.077> the<00:29:52.109> summit,<00:29:52.825> I<00:29:52.906> saw<00:29:53.231> them,<00:29:54.045> and<00:29:54.191> I<00:29:54.289> was<00:29:54.516> only<00:29:54.679> 15<00:29:55.264> minutes<00:29:55.655> behind<00:29:56.077> them. 00:29:58.401 --> 00:29:58.821 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to<00:30:18.909> put<00:30:19.071> my<00:30:19.232> stake<00:30:19.619> in<00:30:19.699> the<00:30:19.796> ground<00:30:20.602> that<00:30:20.763> said,<00:30:22.052> I'm<00:30:22.214> changed. 00:30:23.036 --> 00:30:24.373 I'm<00:30:23.422> changed<00:30:23.825> for<00:30:23.970> the<00:30:24.067> better. 00:30:25.710 --> 00:30:26.678 I'm<00:30:25.758> no<00:30:25.968> longer<00:30:26.307> afraid. 00:30:28.341 --> 00:30:31.730 It's<00:30:28.631> never<00:30:28.889> too<00:30:29.115> late,<00:30:29.454> and<00:30:29.519> there's<00:30:29.761> absolutely<00:30:30.504> nothing<00:30:30.810> that's<00:30:31.230> impossible. 00:30:33.231 --> 00:30:35.364 If<00:30:33.474> I<00:30:33.635> can<00:30:33.813> do<00:30:33.974> it,<00:30:34.523> anyone<00:30:34.894> can<00:30:35.266> do<00:30:35.315> it. 00:30:36.723 --> 00:30:39.199 And<00:30:36.804> that's<00:30:37.111> what<00:30:37.273> I<00:30:37.305> spent<00:30:37.613> the<00:30:37.694> rest<00:30:37.953> of<00:30:38.082> my<00:30:38.260> life<00:30:38.988> teaching. 00:30:40.770 --> 00:30:44.843 Well,<00:30:40.883> since<00:30:41.191> then,<00:30:41.354> you've<00:30:41.467> started<00:30:41.857> this<00:30:42.084> podcast,<00:30:42.750> the<00:30:43.058> Crafting<00:30:43.642> a<00:30:43.659> Meaningful<00:30:44.600> Life. 00:30:45.166 --> 00:30:45.919 Podcast. 00:30:46.127 --> 00:30:46.721 Yeah. 00:30:47.250 --> 00:30:48.067 And<00:30:47.586> it's<00:30:47.746> beautiful. 00:30:48.147 --> 00:30:49.446 Everyone<00:30:48.532> should<00:30:48.933> check<00:30:49.189> it<00:30:49.334> out. 00:30:49.494 --> 00:30:53.934 You're,<00:30:50.055> like<00:30:50.231> you<00:30:50.359> mentioned,<00:30:50.696> you're<00:30:50.872> putting<00:30:51.097> out<00:30:51.177> a<00:30:51.273> book<00:30:52.075> this<00:30:52.379> fall,<00:30:52.780> this<00:30:53.181> Christmas<00:30:53.598> season. 00:30:53.982 --> 00:30:55.121 Is<00:30:54.079> that,<00:30:54.239> is<00:30:54.383> that<00:30:54.463> when<00:30:54.576> it<00:30:54.640> comes<00:30:54.944> out? 00:30:55.986 --> 00:31:01.260 It's<00:30:56.403> gonna<00:30:56.708> do<00:30:57.365> the<00:30:57.509> pre-sale<00:30:58.567> for<00:30:58.808> Christmas,<00:30:59.289> and<00:30:59.369> then<00:30:59.417> it'll<00:30:59.753> actually<00:31:00.154> come<00:31:00.395> out<00:31:00.635> after<00:31:00.876> Christmas. 00:31:01.998 --> 00:31:06.502 And<00:31:03.040> it's<00:31:03.280> called<00:31:03.921> Unbounded:<00:31:05.460> From<00:31:05.621> Sorrow<00:31:06.102> to<00:31:06.246> Summit. 00:31:07.849 --> 00:31:09.789 And<00:31:08.490> yes,<00:31:08.827> it<00:31:08.923> is<00:31:09.067> my<00:31:09.228> story. 00:31:10.173 --> 00:31:12.241 But<00:31:10.414> more<00:31:10.654> than<00:31:10.831> that,<00:31:11.472> It<00:31:11.568> is<00:31:11.728> a<00:31:11.792> how-to. 00:31:13.475 --> 00:31:15.415 It's<00:31:13.636> a<00:31:13.700> how-to<00:31:14.357> that<00:31:14.597> you<00:31:14.822> can<00:31:14.998> do<00:31:15.158> it<00:31:15.238> too. 00:31:16.665 --> 00:31:17.931 Hmm. 00:31:18.348 --> 00:31:18.925 Unbounded. 00:31:19.470 --> 00:31:24.582 And<00:31:19.630> in<00:31:19.726> this,<00:31:20.191> uh,<00:31:20.511> Crafting<00:31:20.928> a<00:31:20.944> Meaningful<00:31:21.329> Life<00:31:21.794> podcast,<00:31:22.210> you<00:31:22.290> talk<00:31:22.531> a<00:31:22.547> lot<00:31:22.707> about<00:31:22.932> living<00:31:23.172> a<00:31:23.412> love-based<00:31:24.294> life. 00:31:25.801 --> 00:31:26.394 What<00:31:25.897> does<00:31:26.057> that<00:31:26.233> mean? 00:31:26.458 --> 00:31:27.515 Yeah. 00:31:28.525 --> 00:31:34.616 Well,<00:31:28.702> if<00:31:28.798> you're<00:31:28.926> going<00:31:29.086> to<00:31:29.182> give<00:31:29.359> up<00:31:29.503> fear,<00:31:30.368> you<00:31:30.529> put<00:31:30.689> something—<00:31:31.122> and<00:31:31.490> the<00:31:31.811> easiest<00:31:32.228> and<00:31:32.388> best<00:31:32.628> way<00:31:32.708> to<00:31:32.869> do<00:31:33.013> that<00:31:33.189> is<00:31:33.334> 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one<00:32:48.545> night. 00:32:49.604 --> 00:32:56.055 This<00:32:49.764> is<00:32:50.005> when<00:32:50.342> Mayor<00:32:50.647> Ralph<00:32:50.968> Becker<00:32:51.450> was<00:32:51.931> mayor<00:32:52.107> of<00:32:52.188> Salt<00:32:52.493> Lake,<00:32:52.958> and<00:32:53.616> they<00:32:53.761> called<00:32:54.194> and<00:32:54.258> they<00:32:54.354> said,<00:32:54.643> we're<00:32:54.739> having<00:32:55.125> this<00:32:55.462> group<00:32:55.702> come<00:32:55.927> in. 00:32:56.425 --> 00:32:58.479 They're<00:32:56.569> looking<00:32:56.826> at<00:32:56.906> Salt<00:32:57.227> Lake<00:32:57.468> for<00:32:57.612> their<00:32:57.708> convention. 00:32:59.217 --> 00:33:05.006 Um,<00:32:59.634> we<00:32:59.795> want<00:33:00.084> you<00:33:00.116> to<00:33:01.063> create<00:33:01.255> an<00:33:01.400> event<00:33:01.801> that<00:33:02.506> that<00:33:02.602> they've<00:33:02.763> never<00:33:03.067> experienced<00:33:03.564> before,<00:33:03.884> and<00:33:03.964> they've<00:33:04.189> eaten<00:33:04.349> around<00:33:04.605> the<00:33:04.766> world. 00:33:05.711 --> 00:33:12.617 I<00:33:05.807> thought<00:33:05.983> the<00:33:06.063> same<00:33:06.432> thing<00:33:06.688> during<00:33:06.849> the<00:33:06.913> Olympics<00:33:07.313> when<00:33:07.409> they<00:33:07.570> told<00:33:07.714> me<00:33:07.826> they<00:33:07.970> wanted<00:33:08.836> an<00:33:09.188> event<00:33:09.557> that<00:33:10.133> for<00:33:10.246> Sports<00:33:10.678> Illustrated<00:33:11.159> that<00:33:11.576> no<00:33:11.736> one<00:33:11.880> had<00:33:11.960> ever<00:33:12.072> seen<00:33:12.377> before. 00:33:13.258 --> 00:33:15.021 What<00:33:13.354> do<00:33:13.402> you<00:33:13.562> want<00:33:13.819> me<00:33:13.899> to<00:33:14.043> reinvent<00:33:14.540> chocolate? 00:33:15.501 --> 00:33:23.609 You<00:33:15.565> know,<00:33:15.742> but<00:33:16.142> then<00:33:16.302> I<00:33:16.383> discovered<00:33:16.863> the<00:33:17.008> chocolate<00:33:17.424> 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franchise<00:33:34.473> these<00:33:34.793> in<00:33:34.825> the<00:33:34.890> United<00:33:35.322> States? 00:33:35.691 --> 00:33:38.110 And<00:33:35.755> I<00:33:35.771> went,<00:33:35.931> nah,<00:33:36.268> I'm<00:33:36.428> a<00:33:36.492> caterer. 00:33:38.431 --> 00:33:43.478 But<00:33:39.953> it<00:33:40.722> was<00:33:42.645> kind<00:33:42.821> of<00:33:42.981> like<00:33:43.286> that. 00:33:43.526 --> 00:33:45.353 And<00:33:44.087> I<00:33:44.183> thought,<00:33:44.648> I<00:33:44.664> have<00:33:44.808> to<00:33:44.904> do<00:33:44.984> something. 00:33:45.401 --> 00:33:51.009 And<00:33:45.465> so<00:33:45.625> we<00:33:45.785> did<00:33:46.009> create<00:33:46.731> an<00:33:46.827> experience-based<00:33:48.413> event<00:33:48.813> that<00:33:49.054> night<00:33:49.310> for<00:33:49.454> this<00:33:49.711> group,<00:33:50.432> for<00:33:50.576> the<00:33:50.640> mayor. 00:33:51.858 --> 00:33:57.129 And<00:33:52.018> something<00:33:52.451> someone<00:33:52.835> 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since<00:46:28.820> you<00:46:28.917> were<00:46:29.079> a<00:46:29.160> pup. 00:46:29.906 --> 00:46:30.896 I<00:46:30.069> always<00:46:30.296> tell<00:46:30.458> people<00:46:30.766> that. 00:46:31.658 --> 00:46:34.140 I<00:46:31.674> said,<00:46:31.820> "I<00:46:31.837> knew<00:46:32.080> Clint<00:46:32.307> when<00:46:32.404> he<00:46:32.485> was<00:46:32.648> just<00:46:32.826> a<00:46:32.891> pup."<00:46:33.540> And<00:46:33.686> look<00:46:33.848> at<00:46:33.929> you<00:46:34.091> now. 00:46:35.166 --> 00:46:36.135 Such<00:46:35.360> a<00:46:35.489> rock<00:46:35.748> star. 00:46:36.862 --> 00:46:43.949 And<00:46:37.023> yet<00:46:37.346> you<00:46:37.507> have<00:46:37.830> maintained<00:46:38.492> the<00:46:38.589> same<00:46:39.606> humility,<00:46:40.332> the<00:46:40.365> same<00:46:41.640> focus,<00:46:42.286> the<00:46:42.383> same<00:46:43.158> love<00:46:43.416> of<00:46:43.577> family. 00:46:44.474 --> 00:46:45.506 You<00:46:44.555> haven't<00:46:44.716> lost<00:46:45.119> that. 00:46:46.168 --> 00:46:47.635 You've<00:46:46.329> just<00:46:46.651> gained<00:46:46.958> so<00:46:47.200> much<00:46:47.441> more. 00:46:48.586 --> 00:46:49.683 Hats<00:46:48.893> off<00:46:49.070> to<00:46:49.151> you,<00:46:49.296> my<00:46:49.409> friend. 00:46:50.667 --> 00:46:51.263 Ah,<00:46:50.925> thank<00:46:51.231> you. 00:46:51.312 --> 00:46:51.747 I<00:46:51.409> love<00:46:51.667> you. 00:46:51.812 --> 00:46:52.876 Thanks<00:46:52.037> so<00:46:52.118> much<00:46:52.376> for<00:46:52.457> coming<00:46:52.699> on. 00:46:54.305 --> 00:46:54.834 My<00:46:54.476> pleasure. ```