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# Breakthrough Leadership Group Founder Jill Schulman: Why bravery is a trainable leadership skill
- URL: https://www.ceo.com/episodes/breakthrough-leadership-group-founder-principal-jill-schulman-why-bravery-is-a-trainable-leadership-skill/
- Published: 2026-05-29T10:00:22.000Z
- Updated: 2026-08-23T17:44:29.000Z
- Description: The founder of Breakthrough Leadership Group on uncertainty, difficult conversations, and what fear costs a company.
- Author: Clint Betts

# Making bravery ordinary

Ask people to picture bravery, and they picture a firefighter running into a burning building, or a Marine charging into battle. Jill Schulman defines it differently: "Real bravery is taking voluntary action in the presence of fear toward a noble and worthwhile goal," she told the CEO.com Podcast. Speaking up in a meeting qualifies. So does making a decision before you feel ready.

Schulman was a United States Marine Corps officer for five years, all of them in peacetime. She is the founder and principal of [Breakthrough Leadership Group](https://jillschulman.com/about/?ref=ceo.com), a leadership development firm, and the author of [The Bravery Effect](https://jillschulman.com/bravery-effect/?ref=ceo.com), a parable about overcoming fear. The book grew out of her capstone research in the [Master of Applied Positive Psychology program](https://www.lps.upenn.edu/degree-programs/mapp?ref=ceo.com) at the University of Pennsylvania, where she studied the science of happiness and kept running into its opposite. "One of the biggest blockers preventing people from reaching self-actualization, happiness, wellbeing, and their highest potential was fear," she said.

Her grandfather fought at the [Battle of Tarawa](https://www.history.navy.mil/browse-by-topic/wars-conflicts-and-operations/world-war-ii/1943/tarawa.html?ref=ceo.com), where 1,009 Marines died in three days of fighting. He rarely talked about it. Schulman grew up in a small town in Minnesota watching her parents work jobs they didn't enjoy because they needed the paycheck. She wanted college paid for and a career that meant something, so she applied for a full Marine Corps scholarship, won it, and flew to San Diego.

For CEOs, she argues, fear concentrates in two places. The first is uncertainty. The military calls it VUCA: volatility, uncertainty, complexity, ambiguity. Fear makes leaders freeze, and inaction is often the worst available choice. "In the Marines, we never had complete information about the enemy situation. We built the best plan possible and then moved," she said. "You don't wait for perfect certainty. You execute, adapt, and adjust."

The second is the difficult conversation. Leaders avoid accountability talks because they're afraid of coming across as either harsh or weak, a framework Schulman rejects. "Brave leadership means being willing to have difficult conversations because you genuinely care," she said. "Hold people accountable, but lead with love."

About 12 years ago, Schulman was running leadership development for a large immunology division in the pharmaceutical industry. The job was in Chicago. Her family was in Southern California, where her husband owned furniture stores. One Friday she flew home early and surprised her younger daughter, Brooke, then in kindergarten, at pickup. Brooke ran up, hugged her, and handed her a drawing of the family. It showed Brooke, her sister Sydney, and their dad. No mom.

Not long after, her older daughter developed epilepsy. She has since recovered, but between the two moments, Schulman quit corporate America and stayed home. It lasted about six months. "I deeply respect parents who do it full time," she said, "but I realized quickly it wasn't the right fit for me. I felt like I was losing myself."

Then Tim Garrett, a former colleague at AbbVie, called and asked if she would come back once a month as a consultant to teach leadership programs. "Sometimes the greatest gift someone can give you is simply believing in you enough that you start believing in yourself too," she said. She said yes. That was the start of Breakthrough Leadership Group.

```chapters
00:00:00 Introduction and Guest Background
00:00:21 Discovering the Study of Bravery
00:01:03 The Role of Fear in Happiness and Self-Actualization
00:01:56 Defining Bravery
00:02:08 Writing "The Bravery Effect"
00:02:41 The Book Writing Process
00:04:04 Collaborating with a Ghostwriter
00:05:05 Publishing Challenges
00:05:27 Practical Examples of Brave Leadership
00:06:07 Leading Through Uncertainty
00:08:14 Having Difficult Conversations
00:09:46 Motivation to Join the Marines
00:11:29 Founding Breakthrough Leadership Group
00:14:57 A Typical Day in Jill's Life
00:16:35 Speaking Engagements
00:17:25 Impact of AI on Work
00:19:23 Reading Preferences and Recommendations
00:22:05 The Importance of Giving and Taking Chances
00:22:23 Acknowledging Key Supporters
00:23:04 Closing Remarks
```

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very<00:03:21.640> palatable,<00:03:22.800> and<00:03:22.959> I<00:03:23.000> thought<00:03:23.280> about<00:03:23.519> the<00:03:23.640> very<00:03:23.959> best<00:03:24.400> business<00:03:24.880> books<00:03:25.320> that<00:03:25.519> make<00:03:25.720> the<00:03:25.800> biggest<00:03:26.160> impact<00:03:26.560> on<00:03:26.600> my<00:03:26.720> clients,<00:03:27.160> cuz<00:03:27.320> I've<00:03:27.480> had<00:03:27.600> a<00:03:27.640> leadership<00:03:28.040> development

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company<00:03:28.720> for<00:03:28.840> the<00:03:28.920> last<00:03:29.160> 11<00:03:29.480> years.<00:03:30.440> Some<00:03:30.640> of<00:03:30.720> the<00:03:30.760> best<00:03:31.040> books<00:03:31.280> that<00:03:31.360> I<00:03:31.400> have<00:03:31.480> my<00:03:31.600> clients<00:03:31.959> read<00:03:32.239> are<00:03:32.560> like<00:03:32.800> The<00:03:32.880> One<00:03:33.040> Minute<00:03:33.239> Manager<00:03:33.560> by<00:03:33.680> Ken<00:03:33.880> Blanchard.

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Or<00:03:36.760> Lencioni's<00:03:37.640> The<00:03:37.760> Five<00:03:38.000> Dysfunctions<00:03:38.480> of<00:03:38.600> the<00:03:38.680> Team,<00:03:39.519> which<00:03:39.880> they're<00:03:40.120> parables.

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So,<00:03:41.519> I<00:03:41.959> here<00:03:42.120> was<00:03:42.280> the<00:03:42.360> it<00:03:42.440> was<00:03:42.560> the<00:03:42.600> hard<00:03:42.800> part.

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I<00:03:43.720> mean,<00:03:43.880> I<00:03:43.920> can<00:03:44.120> write<00:03:45.519> like<00:03:46.280> strategies<00:03:47.080> and<00:03:47.239> science<00:03:47.600> behind<00:03:47.920> it<00:03:48.040> all<00:03:48.200> day<00:03:48.360> long,<00:03:49.200> but<00:03:49.320> it's<00:03:49.440> going<00:03:49.560> to<00:03:49.640> be<00:03:49.680> the<00:03:50.040> most<00:03:50.400> boring<00:03:50.760> thing<00:03:50.959> ever<00:03:51.200> for<00:03:51.320> you<00:03:51.400> to<00:03:51.519> read,<00:03:51.840> because

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no<00:03:52.280> one<00:03:52.440> wants<00:03:52.640> to<00:03:52.720> just<00:03:52.880> know<00:03:52.960> about<00:03:53.160> all<00:03:53.200> the<00:03:53.320> science.<00:03:53.760> So,<00:03:53.920> I<00:03:54.040> challenged<00:03:54.560> myself<00:03:55.640> partly<00:03:55.960> because<00:03:56.280> Ken<00:03:56.520> Blanchard<00:03:57.080> and<00:03:57.320> John<00:03:57.640> Gordon<00:03:58.080> are<00:03:58.360> of<00:03:58.520> my<00:03:58.680> mentors<00:03:59.160> that

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write<00:03:59.560> I'm<00:03:59.720> like,<00:04:00.040> I'm<00:04:00.200> going<00:04:00.320> to<00:04:00.400> write<00:04:00.600> this<00:04:00.920> as<00:04:01.080> a<00:04:01.160> parable.

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[Mhm]<00:04:03.000> So,<00:04:03.840> um<00:04:04.080> I<00:04:04.280> outlined<00:04:04.760> the<00:04:04.840> story.

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One<00:04:05.920> of<00:04:06.000> the<00:04:06.080> things<00:04:06.320> that<00:04:06.480> I<00:04:06.600> teach<00:04:07.320> in<00:04:07.600> my<00:04:08.280> in<00:04:08.440> my<00:04:08.680> book<00:04:09.200> and<00:04:09.360> I<00:04:09.440> speak<00:04:09.760> to<00:04:09.880> audiences<00:04:10.360> about<00:04:10.680> is<00:04:11.760> part<00:04:12.000> of<00:04:12.120> being<00:04:12.400> brave<00:04:13.080> is<00:04:13.720> is

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sometimes<00:04:14.880> asking<00:04:15.360> for<00:04:15.520> help.<00:04:16.560> So,<00:04:16.680> when<00:04:16.799> I<00:04:16.840> was<00:04:17.120> writing<00:04:17.440> the<00:04:17.519> book<00:04:17.720> and<00:04:17.840> writing<00:04:18.120> the<00:04:18.239> parable,<00:04:19.640> um<00:04:20.000> I<00:04:20.040> was<00:04:20.160> talking<00:04:20.440> to<00:04:20.519> one<00:04:20.640> of<00:04:20.720> my<00:04:20.840> mentors,<00:04:21.440> so<00:04:21.880> Ken<00:04:22.040> Blanchard<00:04:22.560> and

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and<00:04:22.919> just<00:04:23.080> saying,<00:04:23.240> "Gosh,<00:04:23.720> I<00:04:24.120> I'm<00:04:24.280> struggling<00:04:24.919> at<00:04:25.000> the<00:04:25.080> story<00:04:25.480> writing.

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I<00:04:25.880> know<00:04:26.160> that<00:04:26.560> the<00:04:26.640> strategies<00:04:27.320> are<00:04:27.480> sound,<00:04:27.880> but<00:04:28.080> I'm<00:04:28.200> not<00:04:28.440> good<00:04:28.680> at<00:04:28.960> making<00:04:29.240> characters<00:04:29.600> come<00:04:29.720> to<00:04:29.840> life."

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So,<00:04:31.200> um<00:04:31.919> his<00:04:32.200> team<00:04:32.600> along<00:04:32.840> with<00:04:32.960> Spencer<00:04:33.480> Johnson's<00:04:34.040> team<00:04:34.400> recommended<00:04:34.919> a<00:04:34.960> ghost<00:04:35.280> writer.

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So,<00:04:36.280> I<00:04:36.440> end<00:04:36.560> up<00:04:36.720> asking<00:04:37.160> for<00:04:37.320> help,<00:04:37.640> partnering<00:04:38.360> with<00:04:38.480> this<00:04:38.640> amazing<00:04:39.160> ghost<00:04:39.440> writer.

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He's<00:04:40.200> I<00:04:40.280> acknowledge<00:04:40.640> him<00:04:40.760> in<00:04:40.840> the<00:04:40.919> book,<00:04:41.880> and<00:04:42.200> he<00:04:42.760> really<00:04:43.080> made<00:04:43.280> the<00:04:43.320> story<00:04:43.919> come<00:04:44.160> to<00:04:44.280> life<00:04:44.560> and<00:04:44.640> made<00:04:44.840> it<00:04:44.960> so<00:04:45.080> much<00:04:45.320> better.

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So,<00:04:46.720> um<00:04:47.600> you<00:04:47.680> know,<00:04:47.760> and<00:04:47.880> and<00:04:48.160> the<00:04:48.240> process<00:04:48.640> of<00:04:48.760> publishing<00:04:49.200> a<00:04:49.280> book,<00:04:49.600> like<00:04:49.840> I<00:04:49.919> had<00:04:50.080> no<00:04:50.360> idea<00:04:50.880> how<00:04:51.360> long<00:04:51.919> or<00:04:52.000> how<00:04:52.160> hard<00:04:52.400> that<00:04:52.560> would<00:04:52.680> be.

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[laughter]<00:04:53.360> It's<00:04:53.440> pretty<00:04:53.640> complicated,<00:04:54.280> huh?<00:04:54.680> [Yeah,<00:04:54.840> it's<00:04:55.000> pretty<00:04:55.200> complicated<00:04:55.760> if<00:04:55.880> you<00:04:55.960> want<00:04:56.080> to<00:04:56.160> do<00:04:56.240> it<00:04:56.360> well.]

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Like,<00:04:56.880> if<00:04:57.000> you<00:04:57.120> really<00:04:57.320> want<00:04:57.440> to<00:04:57.520> do<00:04:57.640> it<00:04:57.760> well.<00:04:58.000> So,<00:04:58.160> I<00:04:58.240> just<00:04:58.440> I<00:04:58.520> wanted<00:04:58.800> this<00:04:58.960> book<00:04:59.120> to<00:04:59.240> be<00:04:59.320> the<00:04:59.480> highest<00:04:59.840> quality<00:05:00.160> and<00:05:00.240> very<00:05:00.440> proud<00:05:00.680> of<00:05:00.760> it.

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I<00:05:01.640> feel<00:05:01.840> like<00:05:02.040> I've<00:05:02.200> given<00:05:02.520> birth<00:05:02.880> to<00:05:03.000> a<00:05:03.080> third<00:05:03.640> child.

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I<00:05:04.080> have<00:05:04.240> two<00:05:04.480> human<00:05:04.800> babies<00:05:05.160> and<00:05:05.240> then<00:05:05.400> one<00:05:05.919> book<00:05:06.160> baby.

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[laughter]<00:05:08.040> Um<00:05:08.840> yeah,<00:05:09.280> but<00:05:09.440> I'm<00:05:09.520> really<00:05:09.840> I'm<00:05:09.960> really<00:05:10.160> proud<00:05:10.440> of<00:05:10.840> of<00:05:11.720> the<00:05:11.800> final<00:05:12.120> product<00:05:12.840> and<00:05:13.840> when<00:05:14.000> I<00:05:14.120> have<00:05:14.360> people<00:05:15.040> email<00:05:15.480> me

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or<00:05:16.000> reach<00:05:16.280> out<00:05:16.560> via<00:05:18.120> you<00:05:18.200> know,<00:05:18.320> social<00:05:18.680> media<00:05:19.000> and<00:05:19.120> tell<00:05:19.240> me<00:05:19.360> how<00:05:19.480> the<00:05:19.600> book<00:05:20.600> got<00:05:20.760> them<00:05:20.880> unstuck<00:05:21.320> and<00:05:21.440> changed<00:05:21.720> their<00:05:21.880> life,<00:05:22.240> it<00:05:22.400> is<00:05:23.160> it's<00:05:23.360> worth<00:05:23.680> all<00:05:23.880> the

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time,<00:05:25.000> work,<00:05:25.240> and<00:05:25.360> effort<00:05:25.680> that<00:05:25.800> went<00:05:25.919> into<00:05:26.200> it.

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Give<00:05:27.440> me<00:05:27.560> a<00:05:27.640> sense<00:05:27.960> for<00:05:28.800> who<00:05:29.360> let<00:05:29.480> let<00:05:29.640> let's<00:05:29.800> go<00:05:29.919> deeper<00:05:30.360> deeper<00:05:30.680> on<00:05:30.760> like<00:05:30.919> brave<00:05:31.360> leadership<00:05:31.960> and<00:05:32.080> what<00:05:32.200> it<00:05:32.280> means<00:05:32.600> to<00:05:32.720> be<00:05:33.760> um<00:05:34.040> brave<00:05:34.640> and<00:05:34.760> I<00:05:34.880> and<00:05:35.040> I<00:05:35.120> love<00:05:35.360> your

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definition<00:05:36.000> of<00:05:36.160> it.<00:05:36.880> Um<00:05:38.080> how<00:05:38.240> does<00:05:38.400> that<00:05:38.600> show<00:05:38.919> up<00:05:39.120> like<00:05:39.320> on<00:05:39.440> a<00:05:39.480> day-to-day<00:05:39.960> basis<00:05:40.400> as<00:05:40.520> a<00:05:40.600> CEO?

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Cuz<00:05:41.280> it<00:05:41.400> cuz<00:05:41.560> I<00:05:41.640> imagine<00:05:42.000> like<00:05:42.200> a<00:05:42.240> lot<00:05:42.480> of<00:05:42.600> CEOs<00:05:44.240> um<00:05:44.760> are<00:05:44.919> fearful<00:05:45.400> of<00:05:45.520> all<00:05:45.640> sorts<00:05:45.960> of<00:05:46.040> things.

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[Mhm]<00:05:47.200> And<00:05:47.360> that's<00:05:47.560> part<00:05:47.720> of<00:05:47.760> your<00:05:47.840> definition<00:05:48.200> is<00:05:48.440> where<00:05:48.600> fear<00:05:48.920> is<00:05:49.040> involved,<00:05:49.920> right?

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Is<00:05:50.520> where<00:05:50.800> you<00:05:51.000> kind<00:05:51.240> of<00:05:51.440> make<00:05:51.640> an<00:05:51.720> intentional<00:05:53.160> um<00:05:53.680> decision.

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Give<00:05:55.760> me<00:05:56.160> give<00:05:56.320> me<00:05:56.480> like<00:05:56.720> some<00:05:56.840> experiences<00:05:57.560> or<00:05:57.720> people<00:05:58.040> you've<00:05:58.240> coached<00:05:58.840> or<00:05:59.080> you<00:05:59.160> know,<00:05:59.280> you<00:05:59.320> don't<00:05:59.440> have<00:05:59.520> to<00:05:59.600> give<00:05:59.760> names<00:06:00.040> obviously,<00:06:00.360> but<00:06:00.520> like<00:06:00.800> what<00:06:01.040> what<00:06:01.160> have<00:06:01.320> you

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seen<00:06:02.280> as<00:06:02.680> a<00:06:02.920> when<00:06:03.080> a<00:06:03.160> CEO<00:06:03.600> is<00:06:03.720> executing<00:06:04.240> brave<00:06:04.560> leadership,<00:06:05.080> what<00:06:05.160> does<00:06:05.280> that<00:06:05.480> mean?

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[sighs<00:06:07.633> and<00:06:07.807> gasps]<00:06:07.981> Let<00:06:08.155> me<00:06:08.330> give<00:06:08.504> a<00:06:08.678> couple<00:06:08.852> of<00:06:09.026> practical<00:06:09.200> examples.

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Like<00:06:10.560> one<00:06:11.960> here<00:06:12.200> here's<00:06:12.400> common<00:06:12.800> things<00:06:13.080> I<00:06:13.160> hear<00:06:13.520> from<00:06:14.120> leaders<00:06:15.120> as<00:06:15.440> as<00:06:15.600> I<00:06:15.680> work<00:06:15.840> with<00:06:15.960> them.

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Number<00:06:16.320> one<00:06:16.480> is<00:06:16.600> the<00:06:16.720> fear<00:06:17.000> of<00:06:17.200> uncertainty.<00:06:18.880> So,<00:06:19.080> we<00:06:19.280> don't<00:06:19.520> know<00:06:19.640> what's<00:06:19.840> happening<00:06:20.280> with<00:06:20.520> volatile<00:06:21.040> times.

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In<00:06:21.600> the<00:06:21.680> military<00:06:22.200> in<00:06:22.240> the<00:06:22.320> military<00:06:22.560> we<00:06:22.600> called<00:06:22.800> it<00:06:22.960> VUCA.<00:06:23.480> Volatility,<00:06:24.840> uncertainty,<00:06:25.560> complexity,<00:06:26.320> ambiguity.

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This<00:06:27.640> is<00:06:27.760> nothing<00:06:28.120> new.<00:06:28.600> It<00:06:28.720> just<00:06:28.880> seems<00:06:29.120> like<00:06:29.240> in<00:06:29.320> the<00:06:29.400> business<00:06:29.720> environment<00:06:30.240> it's<00:06:30.440> heightened<00:06:30.840> now.

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So,<00:06:31.280> when<00:06:31.480> we're<00:06:31.680> encountering<00:06:32.440> uncertainty<00:06:34.160> we<00:06:34.360> have<00:06:34.560> fear<00:06:34.880> of<00:06:35.000> that<00:06:35.160> uncertainty<00:06:35.880> and<00:06:36.000> a<00:06:36.040> lot<00:06:36.200> of<00:06:36.280> times<00:06:36.600> when<00:06:36.680> we<00:06:36.800> experience<00:06:37.400> fear,<00:06:37.960> so<00:06:38.080> this<00:06:38.320> happens<00:06:38.720> to<00:06:38.840> CEOs

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as<00:06:39.400> well,<00:06:40.760> people<00:06:41.000> sometimes<00:06:42.520> freeze.

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And<00:06:43.960> we<00:06:44.160> don't<00:06:44.600> make<00:06:44.760> decisions<00:06:45.280> and<00:06:45.400> take<00:06:45.640> action.

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And<00:06:46.760> that<00:06:46.880> is<00:06:47.000> the<00:06:47.080> worst<00:06:47.360> thing<00:06:47.919> that<00:06:48.160> leaders,<00:06:48.720> CEOs<00:06:49.200> of<00:06:49.280> an<00:06:49.400> organization<00:06:50.000> can<00:06:50.120> do.

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We<00:06:50.560> need<00:06:50.760> to<00:06:51.080> make<00:06:51.360> the<00:06:51.440> best<00:06:51.640> decisions<00:06:52.120> based<00:06:52.320> on<00:06:52.400> the<00:06:52.520> information<00:06:53.080> that<00:06:53.160> we<00:06:53.320> have<00:06:53.560> and<00:06:53.680> start<00:06:53.919> executing,<00:06:55.480> right?

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And<00:06:55.960> then<00:06:56.080> at<00:06:56.200> a<00:06:56.240> certain<00:06:56.640> point<00:06:57.760> as<00:06:58.000> you're<00:06:58.160> starting<00:06:58.480> to<00:06:58.640> execute<00:06:59.160> your<00:06:59.280> strategy,<00:07:00.600> you're<00:07:00.760> going<00:07:00.880> to<00:07:00.960> figure<00:07:01.280> out<00:07:01.440> this<00:07:01.600> is<00:07:01.720> working,<00:07:02.000> this<00:07:02.120> is<00:07:02.240> working,<00:07:02.480> this<00:07:02.600> is

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not<00:07:02.880> working.<00:07:03.240> And<00:07:03.400> then<00:07:03.520> you<00:07:03.640> make<00:07:03.880> the<00:07:04.000> adjustments.<00:07:04.720> So,<00:07:04.880> I<00:07:04.919> just<00:07:05.120> wrote<00:07:05.240> an<00:07:05.320> article<00:07:05.600> in<00:07:05.720> Forbes<00:07:06.200> not<00:07:06.360> long<00:07:06.520> ago<00:07:06.800> which<00:07:07.040> is<00:07:07.200> like<00:07:07.600> how<00:07:07.720> to<00:07:07.880> lead<00:07:08.720> through<00:07:08.919> uncertainty

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like<00:07:09.840> a<00:07:09.880> United<00:07:10.240> States<00:07:10.520> Marine.<00:07:10.760> It's<00:07:10.919> one<00:07:11.040> of<00:07:11.120> the<00:07:11.160> things<00:07:11.280> that<00:07:11.440> we<00:07:11.640> learned.

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We<00:07:12.960> would<00:07:13.440> develop<00:07:14.000> our<00:07:14.160> battle<00:07:14.480> plans.

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Now,<00:07:15.120> all<00:07:15.280> of<00:07:15.360> mine<00:07:15.560> were<00:07:15.680> in<00:07:15.800> training<00:07:16.200> scenarios<00:07:16.760> cuz<00:07:16.880> I<00:07:16.919> told<00:07:17.240> you<00:07:17.320> like<00:07:17.680> I<00:07:18.640> I<00:07:18.919> you<00:07:19.000> know,<00:07:19.040> it<00:07:19.120> was<00:07:19.280> I<00:07:20.040> somehow<00:07:21.400> I<00:07:21.480> was<00:07:21.640> commissioned<00:07:22.080> right<00:07:22.240> after<00:07:22.400> the<00:07:22.480> Gulf<00:07:22.760> War<00:07:23.000> and

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I<00:07:23.200> was<00:07:23.919> out<00:07:24.160> on<00:07:24.320> terminal<00:07:24.720> leave<00:07:24.960> when<00:07:25.080> 9/11<00:07:25.480> happened.

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So,<00:07:25.880> I<00:07:25.960> missed<00:07:26.400> everything<00:07:26.760> in<00:07:26.840> the<00:07:26.960> between,<00:07:27.360> but<00:07:27.840> the<00:07:28.000> way<00:07:28.240> that<00:07:28.520> we<00:07:29.400> train<00:07:30.360> in<00:07:30.560> the<00:07:30.640> military<00:07:32.000> is<00:07:32.600> we're<00:07:32.760> never<00:07:32.960> going<00:07:33.080> to<00:07:33.120> have<00:07:33.240> complete<00:07:33.640> certainty<00:07:34.120> on

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what<00:07:34.560> the<00:07:34.680> enemy<00:07:34.960> situation<00:07:35.480> looks<00:07:35.680> like.<00:07:35.840> We<00:07:35.919> come<00:07:36.080> up<00:07:36.200> with<00:07:36.360> the<00:07:36.480> best<00:07:36.919> strategy<00:07:37.640> and<00:07:37.840> we<00:07:38.000> have<00:07:38.240> to<00:07:38.360> move<00:07:38.560> out<00:07:38.720> cuz<00:07:38.840> we<00:07:38.960> want<00:07:39.120> the<00:07:39.240> element<00:07:39.560> of<00:07:39.640> surprise.

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And<00:07:40.280> that's<00:07:40.400> what<00:07:40.560> CEOs<00:07:41.160> need<00:07:41.280> to<00:07:41.360> do.<00:07:41.480> They<00:07:41.560> don't<00:07:41.680> want<00:07:41.800> to<00:07:41.880> be<00:07:42.000> the<00:07:42.120> third<00:07:42.440> one<00:07:42.960> to<00:07:43.080> come<00:07:43.200> up<00:07:43.320> with<00:07:43.400> the<00:07:43.560> idea.

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We<00:07:44.600> need<00:07:44.840> to<00:07:44.960> make<00:07:45.240> the<00:07:45.360> best<00:07:45.600> decisions<00:07:47.000> with<00:07:48.120> enough<00:07:48.480> information<00:07:49.080> to<00:07:49.160> start<00:07:49.520> moving.

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So,<00:07:50.320> make<00:07:50.640> the<00:07:50.720> decision<00:07:51.160> in<00:07:51.440> in<00:07:51.800> uncertainty,<00:07:52.320> start<00:07:52.720> executing,<00:07:53.280> and<00:07:53.360> then<00:07:53.560> know<00:07:54.520> that<00:07:54.680> your<00:07:54.880> plan<00:07:55.360> will<00:07:55.440> have<00:07:55.600> to<00:07:55.720> shift<00:07:56.920> once<00:07:57.480> you<00:07:57.640> get<00:07:57.800> a<00:07:57.880> little<00:07:58.120> bit

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of<00:07:58.400> information<00:07:59.360> from<00:07:59.680> the<00:07:59.760> market.

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Like,<00:08:00.360> this<00:08:00.480> is<00:08:00.600> working,<00:08:00.880> this<00:08:01.000> is<00:08:01.080> working,<00:08:01.280> this<00:08:01.400> is<00:08:01.440> not<00:08:01.600> working.<00:08:01.840> So,<00:08:01.960> you<00:08:02.080> just<00:08:02.240> make<00:08:02.400> the<00:08:02.480> adjustments.

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But,<00:08:03.160> a<00:08:03.200> lot<00:08:03.440> of<00:08:03.520> CEOs,<00:08:04.040> I<00:08:04.080> think,<00:08:04.880> wait<00:08:05.400> too<00:08:05.680> long<00:08:06.760> to<00:08:06.920> make<00:08:07.280> the<00:08:07.400> decision<00:08:07.920> cuz<00:08:08.080> they<00:08:08.280> they<00:08:08.400> just<00:08:08.560> don't<00:08:08.680> want<00:08:08.800> to<00:08:08.840> make<00:08:09.000> a<00:08:09.040> mistake.

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So,<00:08:10.560> make<00:08:10.720> the<00:08:10.800> decision<00:08:11.240> and<00:08:11.360> make<00:08:11.520> adjustments<00:08:12.120> early.

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Have<00:08:12.880> all<00:08:13.000> those<00:08:13.520> early<00:08:13.880> indicators<00:08:14.480> on<00:08:14.600> what<00:08:14.800> what's<00:08:14.960> telling<00:08:15.200> you.

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So,<00:08:15.400> that's<00:08:15.600> one<00:08:15.840> way<00:08:16.040> is<00:08:16.360> making<00:08:16.680> decisions<00:08:17.080> in<00:08:17.160> terms<00:08:17.360> of<00:08:17.440> uncertainty.

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The<00:08:18.000> other<00:08:18.160> thing<00:08:19.080> senior<00:08:19.440> leaders<00:08:19.760> in<00:08:19.840> companies<00:08:20.760> fear<00:08:21.280> is<00:08:21.800> having<00:08:22.560> difficult<00:08:23.080> conversations<00:08:24.040> sometimes.

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So,<00:08:26.600> and<00:08:26.720> this<00:08:26.840> isn't<00:08:27.080> just<00:08:27.240> the<00:08:27.320> CEOs,<00:08:27.840> it's<00:08:28.000> the<00:08:28.120> CEO<00:08:28.600> to<00:08:28.960> to<00:08:29.120> model<00:08:29.480> this<00:08:29.680> and<00:08:29.800> make<00:08:29.960> sure<00:08:30.280> all<00:08:30.600> the<00:08:30.720> leaders<00:08:31.240> in<00:08:31.400> the<00:08:31.520> organization<00:08:32.360> are<00:08:32.479> equipped<00:08:32.840> to<00:08:32.919> do<00:08:33.039> this<00:08:33.200> is

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having<00:08:34.719> difficult<00:08:35.240> conversations.

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Like,<00:08:36.400> avoiding<00:08:37.360> challenges.<00:08:37.919> If<00:08:38.039> there's<00:08:38.320> tension<00:08:39.120> between<00:08:39.479> you<00:08:39.800> and<00:08:41.080> a<00:08:41.200> member<00:08:41.640> of<00:08:42.120> your<00:08:42.360> executive<00:08:42.960> team,<00:08:43.719> you<00:08:43.840> know,<00:08:45.200> avoiding

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it<00:08:45.920> is<00:08:46.200> not<00:08:46.400> helping.<00:08:46.720> So,<00:08:47.000> having<00:08:47.520> the<00:08:47.640> courage<00:08:47.960> to<00:08:48.040> have<00:08:48.160> the<00:08:48.240> conversation,<00:08:49.240> but<00:08:49.400> also<00:08:49.640> skillfully<00:08:50.200> knowing<00:08:50.480> how<00:08:50.560> to<00:08:50.680> do<00:08:50.839> it.

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A<00:08:51.680> lot<00:08:51.880> of<00:08:51.960> leaders<00:08:52.240> actually<00:08:52.520> make<00:08:52.680> this<00:08:52.839> mistake<00:08:53.360> or<00:08:53.440> they<00:08:53.560> think<00:08:53.800> that<00:08:54.640> my<00:08:54.880> job<00:08:55.160> either<00:08:55.440> I'm<00:08:55.520> going<00:08:55.640> to<00:08:55.720> be<00:08:55.839> a<00:08:55.920> jerk<00:08:57.240> and<00:08:57.520> hold<00:08:57.839> people<00:08:58.080> accountable<00:08:58.480> and<00:08:58.560> have<00:08:58.680> the

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conversation<00:08:59.400> or<00:08:59.880> I'm<00:09:00.000> going<00:09:00.120> to<00:09:00.200> not<00:09:00.440> have<00:09:00.640> it<00:09:00.800> and<00:09:00.880> I'm<00:09:00.920> going<00:09:01.040> to<00:09:01.080> be<00:09:01.240> perceived<00:09:01.920> as<00:09:02.280> weak<00:09:02.800> and<00:09:02.960> nice.

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And<00:09:04.160> it<00:09:04.280> doesn't<00:09:04.560> have<00:09:04.720> to<00:09:04.800> be<00:09:04.960> one<00:09:05.120> extreme<00:09:05.440> or<00:09:05.520> the<00:09:05.680> other.

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And<00:09:06.080> if<00:09:06.400> and<00:09:06.520> if<00:09:06.760> you're<00:09:07.040> if<00:09:07.200> CEOs<00:09:07.680> are<00:09:07.800> thinking<00:09:08.120> I<00:09:08.400> either<00:09:08.680> I'm<00:09:08.760> going<00:09:08.880> to<00:09:08.920> be<00:09:09.040> a<00:09:09.120> jerk<00:09:09.480> or<00:09:09.600> I'm<00:09:09.680> going<00:09:09.800> to<00:09:09.839> be<00:09:09.960> a<00:09:10.000> softy,<00:09:10.960> they're<00:09:11.080> not<00:09:11.280> thinking<00:09:11.560> about<00:09:11.760> it<00:09:11.839> the<00:09:11.960> right

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way.<00:09:13.520> It's<00:09:13.680> being<00:09:13.920> brave<00:09:14.280> enough<00:09:14.640> to<00:09:14.800> like<00:09:15.320> have<00:09:15.560> a<00:09:15.600> conversation<00:09:16.440> that<00:09:17.200> is<00:09:17.400> in<00:09:17.600> best<00:09:17.920> service<00:09:18.280> to<00:09:18.400> the<00:09:18.520> company<00:09:18.880> mission<00:09:19.320> and<00:09:19.480> for<00:09:19.600> the<00:09:19.720> other<00:09:19.880> person<00:09:20.520> cuz

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you<00:09:20.800> care<00:09:21.040> about<00:09:21.320> them<00:09:21.480> to<00:09:21.600> be<00:09:21.720> successful<00:09:22.280> that<00:09:22.400> you're<00:09:22.520> going<00:09:22.640> to<00:09:22.680> have<00:09:22.800> the<00:09:22.880> conversation.

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So,<00:09:24.520> hold<00:09:24.760> people<00:09:25.000> accountable,<00:09:25.800> lead<00:09:26.200> with<00:09:26.400> love.

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I<00:09:27.280> use<00:09:27.480> that<00:09:27.640> term<00:09:28.120> intentionally.<00:09:28.640> Like,<00:09:28.920> from<00:09:29.120> your<00:09:29.280> heart.

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Like,<00:09:29.880> I<00:09:30.000> want<00:09:30.240> what's<00:09:30.480> best<00:09:30.720> for<00:09:30.880> you.<00:09:31.240> I<00:09:31.320> want<00:09:31.520> what's<00:09:31.680> best<00:09:31.880> for<00:09:31.960> the<00:09:32.040> company.

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So,<00:09:32.960> we<00:09:33.040> need<00:09:33.160> to<00:09:33.240> talk<00:09:33.440> about<00:09:33.680> this.<00:09:34.560> Right?

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Um<00:09:36.400> So,<00:09:36.480> there's<00:09:36.680> a<00:09:36.720> the<00:09:36.839> the<00:09:36.920> the<00:09:37.160> the<00:09:37.240> couple<00:09:37.520> things<00:09:37.760> that<00:09:37.880> come<00:09:38.040> to<00:09:38.160> mind<00:09:38.400> from<00:09:38.560> like<00:09:38.760> a<00:09:39.000> a<00:09:39.080> senior<00:09:39.440> leader,<00:09:39.920> like<00:09:40.080> from<00:09:40.280> a<00:09:40.320> CEO<00:09:40.720> perspective.

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What<00:09:42.400> motivated<00:09:42.880> you<00:09:43.240> to<00:09:43.600> join<00:09:43.880> the<00:09:43.960> Marines?

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A<00:09:46.960> couple<00:09:47.360> of<00:09:47.480> things.<00:09:47.880> I<00:09:47.960> did<00:09:48.200> have<00:09:48.360> a<00:09:48.680> grant<00:09:49.000> my<00:09:49.120> grandpa<00:09:49.880> my<00:09:50.040> grandfather<00:09:50.920> fought<00:09:51.240> in<00:09:51.640> World<00:09:51.880> War<00:09:52.080> II<00:09:52.560> as<00:09:52.920> a<00:09:52.960> United<00:09:53.200> States<00:09:53.440> Marine.

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So,<00:09:54.680> I<00:09:54.800> always<00:09:55.080> knew<00:09:55.320> that<00:09:55.480> there's<00:09:55.640> a<00:09:55.680> little<00:09:56.160> seed<00:09:56.480> but<00:09:56.800> honestly<00:09:57.200> because<00:09:58.720> he<00:09:58.840> fought<00:09:59.040> in<00:09:59.120> World<00:09:59.320> War<00:09:59.480> II<00:09:59.680> in<00:09:59.840> the<00:10:00.040> Battle<00:10:00.320> of<00:10:00.400> Tarawa,<00:10:00.760> one<00:10:00.880> of<00:10:00.920> the<00:10:01.000> bloodiest<00:10:01.440> battles

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in<00:10:01.800> history<00:10:02.000> of<00:10:02.080> the<00:10:02.120> Marine<00:10:02.280> Corps,<00:10:02.520> he<00:10:02.680> could<00:10:02.840> never<00:10:03.040> talk<00:10:03.240> about<00:10:03.520> it.

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So,<00:10:04.680> it<00:10:04.760> was<00:10:04.880> just<00:10:05.200> a<00:10:05.280> little<00:10:06.160> seed<00:10:07.080> in<00:10:07.360> the<00:10:07.440> back<00:10:07.640> of<00:10:07.760> my<00:10:07.920> mind.

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But,<00:10:08.680> it<00:10:08.840> really<00:10:09.080> came<00:10:09.440> down<00:10:09.800> to<00:10:10.000> I<00:10:10.080> grew<00:10:10.240> up<00:10:10.320> in<00:10:10.400> a<00:10:10.440> small<00:10:10.840> town<00:10:11.960> in<00:10:12.120> Minnesota<00:10:13.400> and<00:10:13.920> my<00:10:14.040> biggest<00:10:14.360> motivator<00:10:14.800> is<00:10:15.040> I<00:10:15.120> wanted<00:10:15.680> to<00:10:15.800> get<00:10:15.960> my<00:10:16.080> college<00:10:16.560> paid

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for.<00:10:17.240> I<00:10:17.320> wanted<00:10:17.560> to<00:10:17.640> get<00:10:17.880> out<00:10:18.080> of<00:10:18.200> small-town<00:10:19.160> America<00:10:19.600> and<00:10:19.720> I<00:10:19.800> really<00:10:20.160> wanted<00:10:20.520> to<00:10:21.280> start<00:10:21.560> my<00:10:21.720> career<00:10:22.120> by<00:10:22.280> doing<00:10:22.720> something<00:10:23.120> that<00:10:23.400> I<00:10:23.480> thought<00:10:24.600> I<00:10:24.680> don't<00:10:24.840> know,

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had<00:10:25.680> purpose<00:10:26.280> or<00:10:26.440> meaning<00:10:26.800> cuz<00:10:27.480> my<00:10:27.760> my<00:10:27.920> mom<00:10:28.120> and<00:10:28.240> dad<00:10:29.880> great<00:10:30.440> great<00:10:30.720> parents,<00:10:31.160> loving<00:10:31.480> parents,<00:10:31.880> but<00:10:32.000> their<00:10:32.200> example<00:10:32.760> at<00:10:32.960> work<00:10:33.480> was

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so<00:10:33.800> uninspiring.<00:10:34.440> They<00:10:34.600> had<00:10:34.800> jobs<00:10:35.800> that<00:10:35.960> they<00:10:36.680> didn't<00:10:36.920> enjoy.

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That<00:10:38.080> they<00:10:38.240> just<00:10:38.640> did<00:10:38.880> for<00:10:39.000> the<00:10:39.120> paycheck<00:10:39.720> and<00:10:39.839> I'm<00:10:39.960> like<00:10:40.120> that<00:10:40.320> is<00:10:40.440> just<00:10:40.760> I<00:10:40.839> didn't<00:10:41.120> want<00:10:41.320> that.

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I<00:10:41.520> wanted<00:10:41.760> a<00:10:41.839> career<00:10:42.560> where<00:10:42.760> I<00:10:42.839> just<00:10:43.200> felt<00:10:43.520> it.

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So,<00:10:44.280> for<00:10:44.400> all<00:10:44.440> those<00:10:44.640> reasons,<00:10:45.000> I,<00:10:45.440> I<00:10:45.560> applied<00:10:46.160> for<00:10:46.600> a<00:10:46.680> full<00:10:47.280> scholarship<00:10:47.839> in<00:10:47.920> the<00:10:48.000> Marine<00:10:48.200> Corps,<00:10:48.360> and<00:10:48.480> I<00:10:48.520> was<00:10:48.600> lucky<00:10:48.839> enough<00:10:49.000> to<00:10:49.080> get<00:10:49.240> it.

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And<00:10:50.440> so,<00:10:51.480> I'm<00:10:51.600> like,<00:10:51.760> this<00:10:51.920> is<00:10:52.040> my<00:10:52.200> opportunity,<00:10:52.920> and<00:10:53.160> I<00:10:53.240> just,<00:10:54.080> I<00:10:54.120> got<00:10:54.320> on<00:10:54.440> a<00:10:54.480> plane<00:10:55.440> leaving<00:10:55.920> Minnesota,<00:10:56.520> flying<00:10:56.880> into<00:10:57.440> San<00:10:57.720> Diego,<00:10:58.240> California.

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And<00:10:59.760> I<00:10:59.800> never<00:11:00.040> went<00:11:00.160> back.<00:11:01.000> That's<00:11:01.480> amazing.

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That's<00:11:03.280> awesome.<00:11:03.760> And<00:11:03.880> it<00:11:03.960> was<00:11:04.080> hard,<00:11:04.360> though,<00:11:04.560> and<00:11:04.680> people<00:11:04.880> say,<00:11:05.000> like,<00:11:05.200> 'Well,<00:11:05.320> why<00:11:05.440> did<00:11:05.600> you<00:11:05.680> join<00:11:05.839> the<00:11:05.920> Marine<00:11:06.120> Corps?'

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You<00:11:06.360> could<00:11:06.480> have<00:11:06.560> done<00:11:06.680> that<00:11:06.800> in<00:11:06.880> the<00:11:06.920> Air<00:11:07.160> Force,<00:11:07.839> the<00:11:07.880> Navy,<00:11:08.160> and<00:11:08.280> I'm<00:11:08.360> like,<00:11:08.600> 'Well,<00:11:09.080> duh,<00:11:09.680> it's<00:11:09.920> the<00:11:10.040> few,<00:11:10.360> the<00:11:10.480> proud,<00:11:11.080> like<00:11:12.000> it's<00:11:12.360> the<00:11:12.480> hardest,<00:11:12.920> the<00:11:13.040> coolest<00:11:13.480> one.'

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So,<00:11:14.240> one.<00:11:14.920> I<00:11:15.040> just,<00:11:15.320> I<00:11:15.360> was,<00:11:15.680> I'm<00:11:15.800> always,<00:11:16.080> I<00:11:16.160> love<00:11:16.360> challenges.

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I've<00:11:17.120> always<00:11:17.400> liked<00:11:17.800> a<00:11:17.880> challenge.<00:11:18.560> So,<00:11:19.000> I<00:11:19.080> guess<00:11:19.280> that<00:11:19.360> was<00:11:19.480> embedded<00:11:19.800> in<00:11:19.880> me.

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Mhm.<00:11:20.839> That's<00:11:21.120> incredible.<00:11:21.720> And<00:11:22.680> so,<00:11:22.920> how<00:11:23.080> long<00:11:23.280> have<00:11:23.480> you<00:11:23.720> been<00:11:23.920> the<00:11:24.040> founder<00:11:24.360> and<00:11:24.440> principal<00:11:24.880> of<00:11:25.000> Breakthrough<00:11:25.520> Leadership<00:11:26.040> Group,<00:11:26.520> and<00:11:26.680> tell<00:11:26.839> us<00:11:26.960> what<00:11:27.160> that<00:11:27.360> is?

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Mhm.<00:11:28.839> So,<00:11:29.240> it<00:11:29.320> was<00:11:29.400> 11<00:11:29.760> years<00:11:30.000> ago<00:11:31.280> that,<00:11:31.800> um,<00:11:32.640> it<00:11:32.720> was<00:11:32.880> 12<00:11:33.120> years<00:11:33.320> ago,<00:11:33.520> this,<00:11:33.760> this<00:11:33.960> story<00:11:34.200> happened,<00:11:34.480> which<00:11:34.680> made<00:11:34.880> me<00:11:35.960> start

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my<00:11:36.360> company,<00:11:36.680> Breakthrough<00:11:37.000> Leadership<00:11:37.320> Group.<00:11:38.238> [sighs]<00:11:38.960> 12<00:11:39.360> years<00:11:39.600> ago,<00:11:40.640> um,<00:11:41.240> my<00:11:42.000> baby<00:11:42.240> girl,<00:11:42.600> Brooke,<00:11:43.640> was<00:11:43.800> in<00:11:43.920> kindergarten.

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And<00:11:46.360> at<00:11:46.480> that<00:11:46.640> time,<00:11:46.880> I<00:11:46.920> was<00:11:47.040> working<00:11:47.280> for<00:11:47.400> corporate<00:11:47.680> America,<00:11:48.360> and<00:11:48.680> I<00:11:48.720> had,<00:11:49.080> I<00:11:49.280> was<00:11:49.440> working<00:11:49.720> in<00:11:49.760> the<00:11:49.840> pharmaceutical<00:11:50.400> industry,<00:11:50.840> so<00:11:50.960> I<00:11:51.000> started<00:11:51.320> my<00:11:51.480> career<00:11:51.760> by<00:11:51.880> blowing

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things<00:11:52.480> up<00:11:52.800> as<00:11:52.960> a<00:11:53.000> combat<00:11:53.360> engineer<00:11:53.760> officer,<00:11:54.080> and<00:11:54.200> then<00:11:54.280> I<00:11:54.360> started<00:11:54.640> selling<00:11:54.920> drugs,<00:11:56.280> the<00:11:56.320> legal<00:11:56.600> kind<00:11:56.920> in<00:11:57.040> pharma,<00:11:57.840> but<00:11:58.000> I<00:11:58.080> moved<00:11:58.440> up<00:11:58.600> on<00:11:58.720> the<00:11:58.800> commercial<00:11:59.160> side<00:11:59.360> of<00:11:59.440> a

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company,<00:12:00.560> um,<00:12:01.040> and<00:12:01.160> the<00:12:01.280> job<00:12:01.720> that<00:12:01.920> I<00:12:02.000> had<00:12:02.200> landed<00:12:02.840> gave<00:12:03.040> me<00:12:03.160> a<00:12:03.240> big<00:12:03.520> promotion<00:12:04.240> to<00:12:04.400> be<00:12:04.520> in<00:12:04.640> charge<00:12:04.880> of<00:12:05.080> leadership<00:12:05.600> development<00:12:07.640> for

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big<00:12:08.520> pharma<00:12:09.360> in<00:12:09.520> support<00:12:09.920> of<00:12:10.000> their,<00:12:11.440> their,<00:12:11.720> their<00:12:11.880> biggest<00:12:12.280> division<00:12:12.960> in<00:12:13.080> immunology.

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Huge<00:12:14.680> promotion,<00:12:15.080> but<00:12:15.640> it<00:12:15.800> required<00:12:16.560> me<00:12:16.680> to<00:12:16.800> be<00:12:16.920> working<00:12:17.240> in<00:12:17.360> Chicago.

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My<00:12:18.800> family<00:12:19.360> was<00:12:19.520> in<00:12:19.600> Southern<00:12:19.840> California.<00:12:20.800> My<00:12:20.920> husband<00:12:21.200> had,<00:12:21.480> um,<00:12:21.680> a<00:12:21.760> chain<00:12:21.960> of<00:12:22.040> furniture<00:12:22.360> stores,<00:12:22.680> so<00:12:22.720> we<00:12:22.840> couldn't,<00:12:23.080> like,<00:12:23.560> we<00:12:23.640> couldn't<00:12:23.840> all<00:12:23.920> move.

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So,<00:12:25.320> um,<00:12:25.560> I'd<00:12:25.680> been<00:12:25.800> in<00:12:25.840> that<00:12:26.080> position<00:12:26.440> for<00:12:26.560> a<00:12:26.600> while,<00:12:27.200> and<00:12:27.320> then<00:12:27.440> I<00:12:27.520> came<00:12:27.760> home<00:12:28.000> early.

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I<00:12:28.320> caught<00:12:28.520> an<00:12:28.600> early<00:12:28.800> flight<00:12:29.080> on<00:12:29.200> a<00:12:29.240> Friday,<00:12:29.960> and,<00:12:30.200> um,<00:12:30.720> I<00:12:30.840> got<00:12:31.080> home<00:12:31.280> in<00:12:31.400> time<00:12:31.760> to<00:12:31.880> pick<00:12:32.080> up<00:12:32.200> my<00:12:32.320> baby<00:12:32.560> girl<00:12:32.880> from<00:12:33.480> kindergarten,<00:12:34.120> so<00:12:34.320> I<00:12:34.440> pulled<00:12:34.880> up,<00:12:35.640> super<00:12:35.880> excited.

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She<00:12:36.520> runs<00:12:36.839> to<00:12:36.920> me,<00:12:37.040> 'Mommy!'<00:12:37.520> She<00:12:37.680> gives<00:12:37.920> me<00:12:38.000> the<00:12:38.080> big<00:12:38.320> hug<00:12:38.560> 'cause<00:12:38.680> she<00:12:38.760> was<00:12:38.880> surprised<00:12:39.360> to<00:12:39.480> see<00:12:39.720> me,<00:12:39.920> and<00:12:40.000> then<00:12:40.160> she<00:12:40.320> had<00:12:40.480> a<00:12:40.600> picture<00:12:41.160> that<00:12:41.320> she<00:12:41.480> drew<00:12:41.680> of<00:12:41.760> the<00:12:41.839> family.

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And<00:12:44.680> I'm<00:12:44.800> looking<00:12:45.120> at<00:12:45.320> it,<00:12:46.320> and<00:12:46.520> it's<00:12:46.800> Dad,<00:12:48.400> Brooke,<00:12:48.760> and<00:12:48.839> her<00:12:48.960> older<00:12:49.240> sister,<00:12:49.839> Sydney,<00:12:51.800> and<00:12:51.920> there's<00:12:52.040> no<00:12:52.200> mom.

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Hm.<00:12:56.000> Wow.<00:12:56.880> That<00:12:57.040> kind<00:12:57.240> of,<00:12:57.400> that<00:12:57.560> kind<00:12:57.680> of<00:12:57.760> hits<00:12:58.040> you,<00:12:58.600> right?

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But<00:13:00.040> I'm<00:13:00.240> so<00:13:00.560> glad<00:13:00.839> that<00:13:00.960> that<00:13:01.120> happened<00:13:02.400> because<00:13:02.960> that<00:13:03.560> is<00:13:03.720> what<00:13:03.839> gave<00:13:04.000> me<00:13:04.080> the<00:13:04.160> motivation<00:13:04.800> and<00:13:04.920> said,<00:13:05.400> 'I<00:13:05.520> just,<00:13:05.839> I<00:13:05.920> want<00:13:06.080> to<00:13:06.160> do<00:13:06.240> this<00:13:06.400> on<00:13:06.480> my<00:13:06.640> own<00:13:06.839> terms.'

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So,<00:13:08.000> that<00:13:08.280> happened,<00:13:08.640> and<00:13:08.720> then<00:13:08.800> not<00:13:08.960> much<00:13:09.160> later,<00:13:09.400> then<00:13:09.520> my<00:13:09.720> older<00:13:10.000> daughter<00:13:10.720> got<00:13:10.960> sick.

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She's<00:13:11.480> fine<00:13:11.760> now,<00:13:12.000> but<00:13:12.200> she,<00:13:12.839> she<00:13:12.960> had<00:13:13.120> epilepsy,<00:13:13.720> she<00:13:13.839> had<00:13:13.960> seizures,<00:13:14.480> and<00:13:14.560> then<00:13:14.720> I<00:13:14.800> just<00:13:14.960> was<00:13:15.080> never<00:13:15.320> around.

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So,<00:13:16.120> those<00:13:16.320> two<00:13:16.440> things<00:13:16.640> happened,<00:13:17.080> and<00:13:17.160> I<00:13:17.240> just<00:13:17.440> decided,<00:13:17.839> like,<00:13:19.320> I,<00:13:19.720> I<00:13:19.839> can't<00:13:20.280> do<00:13:20.480> this<00:13:21.000> corporate<00:13:22.440> thing<00:13:22.640> anymore,<00:13:23.080> so<00:13:23.360> I<00:13:23.480> decided<00:13:24.160> to

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leave.<00:13:24.839> And,<00:13:25.000> and<00:13:25.680> here's<00:13:25.880> what<00:13:26.040> a<00:13:26.080> lot<00:13:26.240> of<00:13:26.320> people<00:13:26.520> don't<00:13:26.680> know<00:13:26.800> about<00:13:27.080> me.

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Um,<00:13:29.400> I<00:13:29.560> decided<00:13:30.080> to<00:13:30.200> be<00:13:30.320> a<00:13:30.400> stay-at-home<00:13:31.080> mom.

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That<00:13:33.240> was<00:13:33.360> probably<00:13:33.520> the<00:13:33.680> only<00:13:33.880> job<00:13:34.200> I<00:13:34.320> failed<00:13:34.960> in<00:13:35.240> because,<00:13:36.240> I<00:13:36.320> mean,<00:13:36.440> it<00:13:36.520> was<00:13:36.720> wonderful<00:13:37.240> for<00:13:37.360> the<00:13:37.480> first<00:13:37.760> month,<00:13:38.080> but<00:13:38.280> I'm<00:13:38.440> just,<00:13:38.640> maybe<00:13:38.920> it's<00:13:39.880> the<00:13:39.920> little<00:13:40.120> girl<00:13:40.320> that

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wanted<00:13:40.680> to<00:13:40.760> be<00:13:40.840> a<00:13:40.880> Marine<00:13:41.080> 'cause<00:13:41.200> it<00:13:41.280> was<00:13:41.400> challenging.<00:13:41.880> I<00:13:42.000> really<00:13:43.800> felt<00:13:44.040> like<00:13:44.200> I<00:13:44.280> was<00:13:44.480> losing<00:13:44.840> myself.

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So,<00:13:46.120> um,<00:13:47.280> after<00:13:47.520> doing<00:13:47.800> that<00:13:48.080> for<00:13:48.560> like<00:13:49.000> 6,<00:13:49.640> 7<00:13:50.040> months,<00:13:50.760> I<00:13:50.880> was<00:13:51.040> like,<00:13:51.320> I<00:13:51.400> just<00:13:51.640> know<00:13:51.880> this<00:13:52.080> is,<00:13:52.200> this<00:13:52.360> is<00:13:52.440> not<00:13:52.600> good<00:13:52.760> for<00:13:52.880> me.

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It's<00:13:53.120> not<00:13:53.240> good<00:13:53.400> for<00:13:53.480> the<00:13:53.600> family.<00:13:53.960> Like,<00:13:54.200> I<00:13:54.320> need<00:13:54.560> to<00:13:54.680> work,<00:13:54.840> but<00:13:54.960> I<00:13:55.000> need<00:13:55.120> to<00:13:55.240> find<00:13:55.640> a<00:13:55.720> way<00:13:55.880> to<00:13:56.000> do<00:13:56.120> it.

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So,<00:13:57.200> um,<00:13:57.360> fast<00:13:57.600> forward<00:13:57.880> then,<00:13:58.400> um,<00:13:58.640> I<00:13:58.720> ended<00:13:58.920> up<00:13:59.080> founding<00:13:59.920> Breakthrough<00:14:00.600> Leadership<00:14:01.080> Group<00:14:01.280> because<00:14:01.560> I<00:14:01.680> loved<00:14:02.480> doing<00:14:02.760> leadership<00:14:03.160> development.

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I<00:14:03.600> was<00:14:03.760> really<00:14:03.960> good<00:14:04.200> at<00:14:04.320> it.<00:14:04.560> And<00:14:05.160> I'm<00:14:05.360> also<00:14:05.640> really<00:14:05.960> lucky<00:14:06.320> because<00:14:07.720> I<00:14:07.800> know<00:14:07.920> some<00:14:08.080> people<00:14:08.880> in<00:14:09.040> your<00:14:09.160> audience,<00:14:09.560> they<00:14:09.720> maybe<00:14:09.960> started<00:14:10.280> their<00:14:10.400> own<00:14:10.520> business<00:14:11.000> and<00:14:11.160> just

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started,<00:14:11.600> like,<00:14:12.520> you<00:14:12.600> know,<00:14:12.720> by<00:14:13.680> hitting<00:14:13.960> the<00:14:14.040> pavement<00:14:14.400> to<00:14:14.480> get<00:14:14.600> their<00:14:14.760> first<00:14:15.440> client.

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I<00:14:15.920> was<00:14:16.120> really<00:14:16.320> lucky<00:14:16.640> because<00:14:17.040> I<00:14:17.120> was<00:14:17.400> really<00:14:17.640> great<00:14:17.880> at<00:14:18.000> what<00:14:18.160> I<00:14:18.240> did<00:14:18.680> at<00:14:18.800> this<00:14:18.960> big<00:14:19.120> pharma<00:14:19.360> company.

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And<00:14:20.680> I<00:14:20.760> kept<00:14:20.960> in<00:14:21.040> touch<00:14:21.280> with<00:14:21.400> them,<00:14:21.640> and<00:14:21.720> they<00:14:21.880> actually<00:14:22.520> called<00:14:22.920> me<00:14:23.040> and<00:14:23.200> said,<00:14:24.120> um,<00:14:24.400> first<00:14:24.560> of<00:14:24.600> all,<00:14:24.680> how's<00:14:24.840> your<00:14:24.960> daughter?

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Because<00:14:25.520> they<00:14:25.600> knew<00:14:25.720> that<00:14:25.840> happened<00:14:26.080> to<00:14:26.120> her.<00:14:27.000> Um,<00:14:27.960> the<00:14:28.000> one<00:14:28.080> that<00:14:28.200> was<00:14:28.320> sick,<00:14:28.480> but<00:14:28.560> they're<00:14:28.680> like,<00:14:28.920> they're<00:14:29.040> like,<00:14:29.240> is<00:14:29.320> there<00:14:29.440> any<00:14:29.600> way<00:14:29.720> you'd<00:14:29.880> come<00:14:30.160> in,<00:14:30.880> like,<00:14:31.400> like<00:14:31.640> once

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a<00:14:31.920> month<00:14:32.120> for<00:14:32.240> a<00:14:32.280> couple<00:14:32.520> days<00:14:33.000> and<00:14:33.680> lead<00:14:34.240> our,<00:14:34.960> facilitate<00:14:35.600> our<00:14:35.800> leadership<00:14:36.240> program<00:14:36.520> 'cause<00:14:36.680> you<00:14:36.760> were<00:14:36.839> so<00:14:37.000> good<00:14:37.200> at<00:14:37.280> it.

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We're<00:14:37.480> looking<00:14:37.800> for<00:14:37.920> consultants.<00:14:38.440> So,<00:14:38.560> that<00:14:39.000> is<00:14:39.160> why<00:14:39.440> I<00:14:39.520> started<00:14:40.040> Breakthrough<00:14:40.480> Leadership<00:14:40.839> Group.

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It<00:14:41.200> was,<00:14:42.200> I<00:14:42.240> was<00:14:42.560> feeling<00:14:42.839> like,<00:14:43.120> 'Oh<00:14:43.200> my<00:14:43.320> gosh,<00:14:43.600> what<00:14:43.760> am<00:14:43.880> I<00:14:43.960> going<00:14:44.120> to<00:14:44.200> do?'

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I'm<00:14:44.880> just<00:14:45.080> so<00:14:45.240> unhappy.<00:14:45.720> And<00:14:45.839> then<00:14:45.920> that<00:14:46.160> phone<00:14:46.400> call<00:14:46.680> came<00:14:47.000> in,<00:14:47.480> and<00:14:47.640> I'm<00:14:47.839> like,<00:14:48.600> 'Yes,<00:14:49.400> please.'

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And<00:14:50.800> so,<00:14:51.000> that<00:14:51.560> is<00:14:51.680> how<00:14:51.839> I<00:14:51.920> founded<00:14:52.600> Breakthrough<00:14:53.280> Leadership<00:14:53.640> Group.

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So,<00:14:54.960> what<00:14:55.080> does<00:14:55.200> a<00:14:55.240> typical<00:14:55.720> day<00:14:55.880> look<00:14:56.080> like<00:14:56.240> for<00:14:56.400> you?

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I<00:14:57.839> do<00:14:58.000> not<00:14:58.320> have<00:14:58.520> a<00:14:58.600> typical<00:14:59.040> day<00:14:59.920> because,<00:15:00.320> for<00:15:00.480> me,<00:15:00.680> as<00:15:00.800> someone<00:15:01.040> who<00:15:01.280> is<00:15:01.440> a<00:15:01.520> writer,<00:15:02.800> a<00:15:02.880> researcher,<00:15:03.800> a<00:15:03.920> speaker<00:15:04.560> on<00:15:04.680> the<00:15:04.800> science<00:15:05.160> of<00:15:05.280> bravery,<00:15:06.640> um,

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like<00:15:08.480> my,<00:15:08.720> my<00:15:08.960> company<00:15:09.760> now,<00:15:10.320> we<00:15:10.560> provide<00:15:11.080> leadership<00:15:11.680> development<00:15:12.080> solutions.

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Some<00:15:12.880> of<00:15:12.960> the<00:15:13.080> best<00:15:13.360> leadership<00:15:13.680> development<00:15:14.120> solutions<00:15:14.600> for,<00:15:14.760> like,<00:15:15.000> large<00:15:15.360> companies.

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I<00:15:16.480> do<00:15:16.600> have<00:15:16.720> a<00:15:16.800> team<00:15:17.080> of<00:15:17.200> facilitators<00:15:17.800> that<00:15:17.920> are<00:15:18.000> now<00:15:18.120> doing<00:15:18.320> a<00:15:18.360> lot<00:15:18.520> of<00:15:18.600> that<00:15:18.760> delivery,<00:15:19.160> but<00:15:19.400> for<00:15:19.560> me,<00:15:20.360> I'm<00:15:20.520> really<00:15:20.760> focused<00:15:21.200> now<00:15:21.560> on<00:15:22.320> this,<00:15:22.760> you<00:15:22.840> know,<00:15:22.960> based<00:15:23.200> on<00:15:23.320> psychology,

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cognitive<00:15:24.160> psychology,<00:15:24.640> behavioral<00:15:25.000> psychology,<00:15:25.400> helping<00:15:25.680> people<00:15:25.920> overcome<00:15:26.320> fear.

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So<00:15:26.960> for<00:15:27.120> me,<00:15:28.040> it's<00:15:28.200> like<00:15:28.360> maybe<00:15:28.560> a<00:15:28.600> typical<00:15:29.080> week<00:15:29.400> would<00:15:29.520> be,<00:15:29.760> maybe<00:15:30.040> Monday,<00:15:30.600> I<00:15:30.840> do<00:15:31.040> a<00:15:31.120> little<00:15:31.280> bit<00:15:31.400> of<00:15:31.480> time<00:15:31.640> in<00:15:31.720> the<00:15:31.880> office<00:15:32.320> and<00:15:32.440> then<00:15:32.760> do<00:15:32.880> a<00:15:32.960> podcast<00:15:33.440> or<00:15:33.560> two,<00:15:33.720> and<00:15:33.800> then

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I'm<00:15:34.120> on<00:15:34.320> my<00:15:34.480> way<00:15:34.640> to<00:15:34.720> the<00:15:34.840> airport,<00:15:35.240> and<00:15:35.360> I'm<00:15:35.480> flying<00:15:35.880> out.

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Now,<00:15:37.360> remember<00:15:37.640> what<00:15:37.920> I<00:15:37.960> told<00:15:38.160> you<00:15:38.200> about<00:15:38.360> the,<00:15:38.520> both<00:15:38.800> of<00:15:38.880> my<00:15:39.000> daughters<00:15:39.360> are<00:15:39.400> now<00:15:39.600> off<00:15:39.800> in<00:15:39.880> college.

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So<00:15:40.360> now<00:15:40.560> I<00:15:40.640> can<00:15:40.800> travel<00:15:41.120> a<00:15:41.160> lot<00:15:41.320> without<00:15:41.600> the<00:15:41.720> guilt,<00:15:42.160> right?

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And<00:15:43.160> then<00:15:43.320> I'll,<00:15:43.600> I'll<00:15:43.760> fly<00:15:44.000> to<00:15:44.120> site,<00:15:44.520> I,<00:15:45.000> you<00:15:45.080> know,<00:15:45.240> I'm<00:15:45.640> at<00:15:45.800> two<00:15:45.960> or<00:15:46.040> three<00:15:46.240> places,<00:15:46.720> and<00:15:46.880> I<00:15:46.920> do<00:15:47.120> keynotes,<00:15:47.600> or<00:15:47.640> I<00:15:47.720> do<00:15:48.240> workshops,<00:15:48.720> and<00:15:48.800> then<00:15:48.920> I,<00:15:49.160> and<00:15:49.320> I<00:15:49.400> come<00:15:49.560> back.

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So<00:15:50.040> my<00:15:50.280> normal<00:15:50.680> week<00:15:50.960> is<00:15:51.760> going<00:15:52.160> to<00:15:52.280> my<00:15:52.440> client<00:15:52.880> site,<00:15:53.200> sometimes<00:15:53.640> doing<00:15:53.880> virtual,<00:15:54.440> to,<00:15:55.280> to<00:15:55.400> teach<00:15:55.640> people<00:15:56.040> about,<00:15:56.840> um,<00:15:57.480> that<00:15:57.640> bravery<00:15:58.000> is

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a<00:15:58.200> skill<00:15:58.520> that<00:15:58.760> anyone<00:15:59.240> can<00:15:59.400> build.<00:16:00.680> And<00:16:00.760> it's<00:16:00.840> like<00:16:01.000> a<00:16:01.080> muscle,<00:16:01.520> too,<00:16:01.720> like<00:16:01.920> some<00:16:02.040> people<00:16:02.240> think,<00:16:02.400> like,<00:16:02.560> 'Oh,<00:16:02.600> I'm<00:16:02.840> strong<00:16:03.160> enough.'

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Do<00:16:03.600> they<00:16:03.720> still<00:16:03.880> go<00:16:04.000> to<00:16:04.080> the<00:16:04.160> gym?<00:16:04.520> Yeah,<00:16:04.800> 'cause<00:16:04.960> they<00:16:05.040> want<00:16:05.200> to<00:16:05.240> get<00:16:05.360> stronger.

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It's<00:16:06.040> the<00:16:06.080> same<00:16:06.240> thing<00:16:06.360> with<00:16:06.480> bravery.<00:16:06.840> So<00:16:07.840> that's<00:16:08.000> what<00:16:08.080> my<00:16:08.200> typical<00:16:08.640> week<00:16:08.960> looks<00:16:09.240> like,<00:16:09.560> and<00:16:09.800> I<00:16:09.840> mean,<00:16:10.040> sometimes<00:16:10.640> it's<00:16:12.000> just<00:16:12.200> to<00:16:12.240> Northern<00:16:12.520> California<00:16:13.360> or<00:16:13.480> to<00:16:13.600> Utah.

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Sometimes<00:16:14.960> it's<00:16:15.200> to<00:16:15.280> Chicago.<00:16:15.800> I<00:16:15.840> have<00:16:15.920> a<00:16:15.960> lot<00:16:16.080> of<00:16:16.160> clients<00:16:16.360> in<00:16:16.440> Chicago.

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Sometimes<00:16:17.040> it's<00:16:17.160> East<00:16:17.400> Coast.<00:16:18.160> Sometimes<00:16:18.640> it's<00:16:19.400> outside<00:16:19.760> of<00:16:19.840> the<00:16:19.920> US.

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So<00:16:21.000> every<00:16:21.280> week<00:16:21.480> is<00:16:21.600> interesting<00:16:22.640> for<00:16:22.800> me.

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Uh,<00:16:23.680> that,<00:16:23.920> that's<00:16:24.200> awesome.<00:16:24.560> That's<00:16:24.800> great.

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It's<00:16:25.320> fun,<00:16:25.480> though.<00:16:25.839> How<00:16:26.000> often<00:16:26.280> are<00:16:26.360> you<00:16:26.480> speaking?<00:16:27.280> That<00:16:27.480> sounds<00:16:27.720> like<00:16:27.839> a<00:16:27.880> lot<00:16:28.040> of<00:16:28.120> fun.

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Um,<00:16:30.160> I<00:16:30.400> am,<00:16:30.839> I'm<00:16:31.040> usually<00:16:31.320> speaking<00:16:32.600> about<00:16:32.880> three<00:16:33.080> times<00:16:33.400> a<00:16:33.440> week.

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Oh,<00:16:34.560> wow.<00:16:35.240> Yeah,<00:16:35.600> it's<00:16:35.800> a<00:16:35.839> lot,<00:16:36.200> like,<00:16:36.600> um,<00:16:37.640> sometimes<00:16:38.240> big<00:16:38.480> stage<00:16:38.839> at<00:16:39.000> large<00:16:39.400> company,<00:16:40.560> you<00:16:40.680> know,<00:16:41.240> um,<00:16:41.280> meetings.

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That's<00:16:42.960> what<00:16:43.160> I,<00:16:43.360> what<00:16:43.520> I<00:16:43.560> do<00:16:43.680> a<00:16:43.760> lot<00:16:44.000> of,<00:16:44.080> sometimes<00:16:44.440> at<00:16:44.560> conferences,<00:16:45.240> but<00:16:45.360> then<00:16:46.080> I<00:16:46.200> also<00:16:46.480> do,<00:16:46.960> I<00:16:47.000> don't<00:16:47.120> know<00:16:47.160> if<00:16:47.240> I<00:16:47.320> call<00:16:47.480> it<00:16:47.640> speaking.

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Some<00:16:48.520> people<00:16:48.760> call<00:16:48.880> it<00:16:49.000> speaking,<00:16:49.400> but<00:16:49.600> some,<00:16:50.040> I<00:16:50.240> love<00:16:51.120> when<00:16:51.280> I<00:16:51.360> can<00:16:51.600> work<00:16:51.839> with<00:16:52.160> a<00:16:52.240> smaller<00:16:52.960> group,<00:16:53.360> let's<00:16:53.600> say<00:16:54.200> 20<00:16:55.200> to<00:16:55.320> 40<00:16:55.680> people,<00:16:56.640> and

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then<00:16:56.960> I<00:16:57.040> can<00:16:57.200> do<00:16:57.360> more<00:16:57.520> of<00:16:57.640> a<00:16:57.720> workshop,<00:16:58.480> and<00:16:58.680> we<00:16:58.839> can<00:16:59.120> talk<00:16:59.640> about<00:17:00.640> skill<00:17:01.080> building<00:17:01.480> and<00:17:01.680> practice.

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You<00:17:02.680> know,<00:17:02.880> so<00:17:03.360> if<00:17:03.520> you<00:17:03.640> count,<00:17:04.000> like,<00:17:04.480> like<00:17:04.720> facilitating<00:17:05.400> and<00:17:05.520> speaking<00:17:05.760> together,<00:17:06.079> it's<00:17:06.240> about<00:17:07.160> three<00:17:07.360> days<00:17:07.680> per<00:17:07.880> week<00:17:08.120> on<00:17:08.240> average.

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Yeah,<00:17:09.480> and<00:17:09.560> I<00:17:09.600> love<00:17:09.880> it.<00:17:10.120> It's<00:17:11.000> connecting<00:17:11.480> with<00:17:11.640> people<00:17:12.000> and<00:17:12.160> seeing<00:17:12.560> lightbulb<00:17:13.079> moments<00:17:13.480> go<00:17:13.720> on,<00:17:14.120> and,<00:17:14.959> and<00:17:15.280> then<00:17:15.400> they<00:17:15.560> apply<00:17:16.000> it<00:17:16.160> and<00:17:16.280> come<00:17:16.439> back.

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It's,<00:17:17.280> it's<00:17:17.720> the<00:17:17.839> best<00:17:18.079> job<00:17:18.240> in<00:17:18.319> the<00:17:18.400> world.

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I<00:17:19.040> love<00:17:19.240> it.<00:17:19.560> How<00:17:19.720> has<00:17:20.000> AI<00:17:20.360> changed<00:17:21.199> your<00:17:21.480> job,<00:17:21.839> or<00:17:22.000> has<00:17:22.199> it<00:17:22.319> at<00:17:22.480> all,<00:17:22.720> or<00:17:22.839> how,<00:17:23.040> how<00:17:23.160> do<00:17:23.240> you<00:17:23.319> think<00:17:23.520> about<00:17:23.720> that?

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Um,<00:17:25.199> yeah,<00:17:25.400> I<00:17:25.439> mean,<00:17:25.760> AI<00:17:26.040> has<00:17:26.240> really<00:17:26.480> helped<00:17:26.800> my<00:17:27.000> team<00:17:27.480> to<00:17:27.600> do<00:17:27.800> a,<00:17:27.920> I<00:17:27.959> think,<00:17:28.120> a<00:17:28.199> much<00:17:28.600> more<00:17:28.840> efficient<00:17:29.320> job,<00:17:30.000> um,<00:17:30.640> at<00:17:30.760> everything,<00:17:31.200> like<00:17:32.040> if<00:17:32.160> I<00:17:32.200> have<00:17:32.360> a<00:17:32.400> client<00:17:32.760> that

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calls<00:17:33.120> me<00:17:33.240> and<00:17:33.320> says,<00:17:33.480> like,<00:17:33.680> 'Hey,<00:17:33.920> let<00:17:34.080> me<00:17:34.160> tell<00:17:34.280> you<00:17:34.320> about<00:17:34.480> my<00:17:34.600> company,<00:17:35.040> and<00:17:35.320> we'd<00:17:35.480> love<00:17:35.760> to<00:17:36.120> have<00:17:36.280> you<00:17:36.360> come<00:17:36.560> and<00:17:36.720> speak.'

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Um,<00:17:38.280> I<00:17:38.360> can,<00:17:38.760> I<00:17:38.840> can<00:17:39.280> take<00:17:39.600> notes,<00:17:40.000> use<00:17:40.280> AI<00:17:40.560> to<00:17:40.680> summarize<00:17:41.120> the<00:17:41.200> entire<00:17:41.520> meeting,<00:17:42.400> and<00:17:42.600> then<00:17:42.840> AI<00:17:43.160> knows<00:17:43.680> my<00:17:43.880> research,<00:17:44.400> my<00:17:44.560> stories,<00:17:45.040> and<00:17:45.160> all<00:17:45.280> that.

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Like,<00:17:45.720> how<00:17:45.880> can<00:17:46.040> I<00:17:46.120> best<00:17:46.360> take<00:17:46.600> my,<00:17:47.920> you<00:17:48.040> know,<00:17:48.480> everything<00:17:48.840> I<00:17:48.920> know,<00:17:49.080> my<00:17:49.280> expertise,<00:17:49.800> my<00:17:49.920> experience,<00:17:50.520> and<00:17:50.760> best<00:17:51.120> serve<00:17:51.320> the<00:17:51.480> audience,<00:17:52.200> and<00:17:52.480> that<00:17:52.640> used<00:17:52.800> to<00:17:52.880> take<00:17:53.040> me<00:17:53.120> a<00:17:53.160> couple

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of<00:17:53.600> hours<00:17:54.120> to<00:17:54.280> think<00:17:54.520> about<00:17:54.760> that<00:17:54.960> and<00:17:55.080> type<00:17:55.320> that<00:17:55.520> up.

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And<00:17:55.800> so<00:17:55.920> now<00:17:56.160> I<00:17:56.240> can<00:17:56.400> have<00:17:56.720> AI<00:17:57.800> do<00:17:57.960> it<00:17:58.080> a<00:17:58.120> lot<00:17:58.320> quicker.

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So<00:17:58.840> I<00:17:58.920> feel<00:17:59.160> like<00:18:00.120> a<00:18:00.200> lot<00:18:00.400> of<00:18:00.480> the<00:18:00.560> behind-the-scenes<00:18:01.640> work<00:18:02.280> is<00:18:03.560> definitely<00:18:03.920> so<00:18:04.080> much<00:18:04.280> more<00:18:04.440> efficient.

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Um,<00:18:06.560> so<00:18:06.680> that's<00:18:06.880> probably<00:18:07.120> the<00:18:07.240> primary<00:18:07.840> way<00:18:08.400> that<00:18:08.640> I've<00:18:08.800> used.<00:18:09.160> I<00:18:09.360> also<00:18:09.600> have<00:18:09.840> discipline<00:18:10.320> to<00:18:10.440> not,<00:18:11.520> for<00:18:11.640> someone<00:18:11.880> who's<00:18:12.160> a<00:18:12.240> writer,<00:18:14.440> you

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know,<00:18:14.960> part<00:18:15.160> of<00:18:15.240> it<00:18:15.320> is<00:18:15.440> 'cause<00:18:15.600> of<00:18:15.680> my<00:18:15.840> agreement<00:18:16.280> with,<00:18:16.400> like,<00:18:16.640> Forbes<00:18:17.000> and<00:18:17.120> Psychology<00:18:17.560> Today,<00:18:17.800> is<00:18:17.960> I<00:18:18.040> have<00:18:18.200> to<00:18:18.280> say,<00:18:18.480> I,<00:18:18.720> I<00:18:18.800> won't<00:18:19.120> use<00:18:19.320> it.

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Mhm.<00:18:20.354> Um,<00:18:20.748> so<00:18:21.142> I,<00:18:21.536> as,<00:18:21.930> as,<00:18:22.324> as<00:18:22.718> much<00:18:23.112> as<00:18:23.506> I'd<00:18:23.900> love<00:18:24.294> to<00:18:24.688> just<00:18:25.082> say,<00:18:25.476> 'Hey,<00:18:25.870> ChatGPT<00:18:26.264> or<00:18:26.658> Claude,<00:18:27.052> write<00:18:27.446> an<00:18:27.840> article.'

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Like,<00:18:28.560> it<00:18:28.640> just,<00:18:28.840> I<00:18:28.880> can't<00:18:29.160> do<00:18:29.320> it.<00:18:29.440> It's<00:18:29.560> just<00:18:29.720> not<00:18:29.880> the<00:18:29.960> ethical<00:18:30.280> thing<00:18:30.440> to<00:18:30.560> do.

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So<00:18:31.480> those<00:18:31.720> are<00:18:31.800> the<00:18:31.920> certain<00:18:32.200> things<00:18:32.560> that<00:18:32.960> I,<00:18:33.600> I<00:18:33.720> maintain<00:18:34.280> that.

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I<00:18:34.600> do<00:18:34.880> use<00:18:35.160> AI,<00:18:35.520> however,<00:18:36.440> to<00:18:36.560> help<00:18:36.800> me.

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I'll<00:18:37.480> write<00:18:37.640> the<00:18:37.800> article,<00:18:38.320> and<00:18:38.440> then<00:18:38.560> here's,<00:18:39.080> like,<00:18:39.360> I've<00:18:39.520> learned<00:18:39.720> all<00:18:39.800> about<00:18:40.040> prompts.

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Like,<00:18:40.520> if<00:18:40.680> you<00:18:40.840> were<00:18:40.920> the<00:18:41.200> editor,<00:18:42.360> the<00:18:42.440> top<00:18:42.720> editor<00:18:43.080> at<00:18:43.240> Psychology<00:18:43.720> Today,<00:18:43.960> like,<00:18:44.240> what<00:18:44.480> feedback<00:18:44.960> would<00:18:45.080> you<00:18:45.160> give<00:18:45.320> me,<00:18:45.600> and<00:18:45.720> then,<00:18:46.120> and<00:18:46.280> then<00:18:46.480> where<00:18:46.720> would<00:18:46.880> you<00:18:46.960> suggest

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I<00:18:47.400> make<00:18:47.560> those<00:18:47.720> changes<00:18:48.080> so<00:18:48.200> that<00:18:48.360> I<00:18:48.440> do<00:18:48.600> that?<00:18:48.800> And<00:18:48.920> then<00:18:49.000> I'll<00:18:49.080> go,<00:18:49.200> like,<00:18:49.400> 'Okay,<00:18:49.680> what<00:18:49.800> are<00:18:49.880> the<00:18:50.320> leading<00:18:51.200> psychologists<00:18:52.800> in<00:18:52.960> my<00:18:53.200> field,<00:18:53.880> right?'

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You<00:18:54.280> know,<00:18:54.440> like,<00:18:54.800> Mhm.<00:18:55.160> What<00:18:55.360> would<00:18:55.520> they<00:18:55.760> say?

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Is<00:18:56.360> the<00:18:56.480> research<00:18:57.040> I'm<00:18:57.200> presenting<00:18:57.680> in<00:18:57.760> the<00:18:57.840> story<00:18:58.320> accurate,<00:18:58.720> and<00:18:58.800> anything<00:18:59.000> to<00:18:59.040> shift?

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So<00:18:59.520> I<00:18:59.640> use<00:19:00.040> AI<00:19:00.360> that<00:19:00.600> way<00:19:00.800> to<00:19:00.960> check<00:19:01.360> my<00:19:01.520> work.

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You<00:19:02.440> know,<00:19:02.600> I<00:19:02.640> don't<00:19:02.840> want<00:19:03.000> to<00:19:03.320> just<00:19:03.560> publish<00:19:03.920> it<00:19:04.040> without<00:19:04.280> checking.

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So<00:19:04.880> I'm,<00:19:05.080> I'm<00:19:05.200> using<00:19:05.440> it<00:19:05.520> in<00:19:05.560> a<00:19:05.600> lot<00:19:05.760> of<00:19:05.840> those<00:19:06.080> ways.<00:19:06.400> That<00:19:06.680> helps<00:19:07.040> me<00:19:07.160> be<00:19:07.400> a<00:19:07.480> better<00:19:07.680> writer.

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Yeah,<00:19:08.800> that's<00:19:09.160> awesome.<00:19:10.040> What<00:19:10.200> do<00:19:10.280> you<00:19:10.560> read?

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Oh,<00:19:12.480> gosh.<00:19:13.440> Um,<00:19:14.640> I<00:19:14.920> am<00:19:15.840> constantly<00:19:16.440> reading.

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I<00:19:17.000> love<00:19:18.440> Stoic<00:19:18.880> philosophy.

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So,<00:19:20.000> I<00:19:20.080> like<00:19:20.280> to<00:19:20.400> read<00:19:20.600> that<00:19:21.160> a<00:19:21.240> little<00:19:21.440> bit.

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Marcus<00:19:22.160> Aurelius<00:19:22.680> behind<00:19:23.080> you?<00:19:23.320> Yes,<00:19:23.880> it<00:19:24.000> is.

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That's<00:19:25.200> right<00:19:25.320> there.<00:19:25.640> That's<00:19:25.800> awesome.<00:19:26.568> [laughter]<00:19:27.920> Um,<00:19:28.520> I'm<00:19:28.760> also<00:19:29.160> reading,<00:19:30.400> um,<00:19:31.920> I'm<00:19:32.080> in<00:19:32.160> a<00:19:32.200> mastermind,<00:19:32.920> so

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we're,<00:19:33.680> we're<00:19:33.840> reading<00:19:34.120> Think<00:19:34.320> and<00:19:34.440> Grow<00:19:34.600> Rich<00:19:34.960> together,<00:19:35.480> which<00:19:35.760> is<00:19:36.000> a<00:19:36.080> lot<00:19:36.400> of,<00:19:36.600> as<00:19:36.800> I'm<00:19:37.360> reading<00:19:37.600> this<00:19:37.720> book,<00:19:37.920> I'm<00:19:38.040> realizing,<00:19:38.640> being<00:19:38.880> an<00:19:38.960> expert<00:19:39.280> in<00:19:39.360> psychology,<00:19:40.000> a<00:19:40.040> lot

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of<00:19:40.360> it<00:19:40.520> is<00:19:40.640> the<00:19:40.720> same<00:19:40.920> things<00:19:41.120> that<00:19:41.240> I<00:19:41.320> know<00:19:41.640> in<00:19:41.760> psychology.

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Um,<00:19:43.840> you<00:19:43.880> know,<00:19:44.000> in<00:19:44.120> addition<00:19:44.440> to<00:19:44.560> that,<00:19:45.160> um,<00:19:46.240> I<00:19:46.320> have<00:19:46.520> so<00:19:46.720> many<00:19:46.880> people<00:19:47.240> that<00:19:47.480> when<00:19:47.600> they<00:19:48.120> become<00:19:48.480> familiar<00:19:48.800> with<00:19:48.920> my<00:19:49.040> work,<00:19:49.240> they're<00:19:49.360> like,<00:19:49.600> 'You<00:19:49.680> need<00:19:49.840> to<00:19:49.880> meet<00:19:50.080> this<00:19:50.240> person

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and<00:19:50.760> read<00:19:50.960> their<00:19:51.160> book.'<00:19:51.440> So,<00:19:52.120> I've<00:19:52.280> got,<00:19:52.440> like,<00:19:52.600> the<00:19:52.680> stack<00:19:53.000> of<00:19:53.120> books<00:19:53.400> of<00:19:53.560> people<00:19:53.840> that,<00:19:54.720> of<00:19:54.840> books<00:19:55.040> that<00:19:55.160> people<00:19:55.400> recommend<00:19:56.000> that<00:19:56.280> I<00:19:56.360> should<00:19:56.600> read.

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So,<00:19:57.480> that's<00:19:57.720> kind<00:19:57.920> of,<00:19:58.000> like,<00:19:58.240> where<00:19:58.360> I've<00:19:58.440> got<00:19:58.600> those.<00:19:59.760> I<00:19:59.840> usually<00:20:00.080> have<00:20:00.200> a<00:20:00.240> book<00:20:00.480> that<00:20:00.600> I'm<00:20:00.680> doing<00:20:00.880> with<00:20:01.040> my<00:20:01.160> mastermind,<00:20:01.880> and<00:20:02.000> then<00:20:02.520> my<00:20:02.640> Stoic<00:20:03.000> philosophy,<00:20:03.520> and<00:20:03.600> then

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and<00:20:04.480> then<00:20:04.600> I've<00:20:04.720> got<00:20:04.960> my<00:20:05.120> books<00:20:05.520> that<00:20:05.720> I<00:20:05.760> have<00:20:05.880> a<00:20:05.920> stack<00:20:06.280> of,<00:20:06.480> and<00:20:06.600> I,<00:20:07.480> if<00:20:07.800> I<00:20:07.880> ever<00:20:08.120> meet<00:20:08.400> someone,<00:20:08.800> and<00:20:08.920> Clint,<00:20:09.120> I'm<00:20:09.200> going<00:20:09.320> to<00:20:09.360> ask<00:20:09.480> you<00:20:09.520> this<00:20:09.680> question<00:20:10.000> too.

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I<00:20:10.280> ask<00:20:10.480> someone,<00:20:10.720> like,<00:20:10.880> 'What<00:20:11.000> is<00:20:11.120> the<00:20:11.280> very,<00:20:12.640> what's<00:20:12.880> the<00:20:13.040> best<00:20:13.480> book<00:20:13.760> that's<00:20:13.960> made<00:20:14.160> the<00:20:14.280> biggest<00:20:14.720> impact<00:20:15.120> on<00:20:15.240> your<00:20:15.400> life<00:20:15.760> or<00:20:15.880> your<00:20:16.000> business?'

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And<00:20:17.560> I<00:20:17.760> ask<00:20:18.120> people<00:20:18.400> that<00:20:18.840> on<00:20:19.000> a<00:20:19.040> regular<00:20:19.440> basis,<00:20:20.160> and<00:20:20.400> that<00:20:20.680> goes<00:20:20.960> into<00:20:21.120> my<00:20:21.280> stack.

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I'm<00:20:22.320> like,<00:20:22.640> 'So,<00:20:22.800> Clint,<00:20:23.480> if<00:20:23.680> you,<00:20:24.000> what<00:20:24.240> is<00:20:25.360> the<00:20:25.520> best<00:20:25.840> book<00:20:26.040> you've<00:20:26.200> read<00:20:26.360> in<00:20:26.400> the<00:20:26.480> last<00:20:26.760> couple<00:20:26.960> of<00:20:27.040> years<00:20:27.200> that's<00:20:27.360> made<00:20:27.520> the<00:20:27.640> biggest<00:20:27.960> impact<00:20:28.360> on<00:20:28.480> you?'

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'Cause<00:20:29.040> I'm<00:20:29.160> just<00:20:29.320> going<00:20:29.440> to<00:20:29.480> put<00:20:29.600> it<00:20:29.680> on<00:20:29.720> the<00:20:29.800> list<00:20:30.000> now.<00:20:30.480> Well,<00:20:30.720> the,<00:20:30.920> the,<00:20:31.360> the<00:20:31.520> two<00:20:31.720> biggest<00:20:32.040> books,<00:20:32.240> one<00:20:33.000> is<00:20:33.520> Meditations,<00:20:34.560> which<00:20:34.720> you've<00:20:34.880> obviously<00:20:35.240> already<00:20:35.440> read

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'cause<00:20:35.880> you<00:20:36.000> have<00:20:36.720> Aurelius<00:20:37.360> behind<00:20:37.720> you.

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The<00:20:38.400> other<00:20:38.560> one<00:20:38.880> is<00:20:39.280> Awareness<00:20:40.200> by<00:20:40.400> Anthony<00:20:40.800> De<00:20:40.920> Mello.

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Um,<00:20:43.080> he<00:20:43.280> was<00:20:43.480> a<00:20:43.600> Jesuit<00:20:44.160> priest<00:20:45.560> psychologist.

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You<00:20:46.440> would<00:20:46.640> love<00:20:46.800> this<00:20:47.000> book.<00:20:47.840> He<00:20:47.960> was<00:20:48.200> a,<00:20:48.440> he<00:20:48.560> was<00:20:48.760> a<00:20:48.840> psychologist.<00:20:49.280> Yeah,<00:20:49.920> you<00:20:50.080> should<00:20:50.240> check<00:20:50.480> out<00:20:50.560> Awareness.<00:20:51.520> Is<00:20:51.760> a<00:20:51.840> book<00:20:52.200> that<00:20:52.680> I<00:20:52.840> recommend<00:20:53.360> all.<00:20:53.520> In<00:20:53.640> fact,<00:20:53.880> I<00:20:53.960> have<00:20:55.160> so

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many<00:20:55.560> copies<00:20:55.960> that<00:20:56.080> I<00:20:56.160> hand<00:20:56.520> out.<00:20:57.480> It's<00:20:57.600> right<00:20:57.760> there.

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I'll<00:20:58.160> send<00:20:58.400> you<00:20:58.480> one,<00:20:58.640> actually.<00:20:58.960> I'll<00:20:59.080> send<00:20:59.280> you<00:20:59.360> one.<00:20:59.680> Awesome.

00:21:00.200 --> 00:21:05.520
Well,<00:21:01.000> that<00:21:01.200> is,<00:21:01.760> that<00:21:01.920> is<00:21:02.000> amazing<00:21:02.360> 'cause<00:21:02.920> I<00:21:02.960> mean,<00:21:03.120> that's<00:21:03.280> just<00:21:03.440> such<00:21:03.600> a<00:21:03.640> good<00:21:03.840> tip<00:21:04.040> for<00:21:04.160> all<00:21:04.280> of<00:21:04.360> your<00:21:04.440> listeners,<00:21:05.200> too.

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Like,<00:21:05.800> if<00:21:06.080> there's<00:21:06.280> people<00:21:06.560> that<00:21:06.800> you<00:21:07.000> respect<00:21:07.480> and<00:21:07.600> you<00:21:07.680> keep<00:21:07.920> asking<00:21:08.240> that<00:21:08.400> question,<00:21:08.880> like<00:21:09.880> if<00:21:10.000> it's<00:21:10.160> the<00:21:10.240> best<00:21:10.520> book<00:21:10.720> that<00:21:10.840> they've<00:21:11.000> read<00:21:11.160> in<00:21:11.280> years,<00:21:11.840> I<00:21:11.880> mean,<00:21:12.000> you

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got<00:21:12.240> to<00:21:12.360> read<00:21:12.560> it,<00:21:12.920> right?<00:21:13.400> There's<00:21:13.560> another<00:21:13.840> one<00:21:14.040> I'm...<00:21:14.200> Do<00:21:14.280> you<00:21:14.320> know<00:21:14.400> who<00:21:14.520> Mark<00:21:14.760> Divine<00:21:15.160> is?

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He,<00:21:15.880> he,<00:21:16.120> he<00:21:16.240> created<00:21:16.640> Unbeatable<00:21:17.080> Mind.

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He's<00:21:17.520> a<00:21:17.600> Navy<00:21:17.880> SEAL.<00:21:18.160> He<00:21:18.240> was,<00:21:18.360> like,<00:21:18.480> the<00:21:18.600> first<00:21:19.080> Navy<00:21:19.360> SEAL<00:21:19.680> to<00:21:19.880> create<00:21:20.200> a<00:21:20.240> big<00:21:20.400> program.

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Uh,<00:21:21.520> he's<00:21:21.680> become<00:21:21.920> a<00:21:21.960> good<00:21:22.120> friend<00:21:22.320> of<00:21:22.360> mine,<00:21:22.600> but<00:21:22.760> he<00:21:22.880> just<00:21:23.040> told<00:21:23.280> me<00:21:23.360> about,<00:21:25.560> uh,

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Where<00:21:28.840> is<00:21:29.000> it?<00:21:29.600> Oh,<00:21:29.760> darn<00:21:30.040> it.

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I<00:21:32.880> think<00:21:33.080> I<00:21:33.120> put<00:21:33.280> it<00:21:33.360> upstairs.<00:21:34.949> [laughter]<00:21:35.440> So,<00:21:35.560> I<00:21:35.600> don't<00:21:35.840> have<00:21:36.000> his.

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I'll<00:21:36.480> let<00:21:36.640> you<00:21:36.720> know,<00:21:36.880> but<00:21:37.080> someone<00:21:37.360> else.<00:21:37.600> This<00:21:37.760> is<00:21:37.840> in<00:21:37.920> my<00:21:38.040> stack<00:21:38.360> here.

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Someone<00:21:39.760> told<00:21:39.920> me<00:21:40.000> last<00:21:40.280> week<00:21:40.480> this<00:21:40.720> one,<00:21:40.960> The<00:21:41.080> Courage<00:21:41.400> to<00:21:41.480> Be<00:21:41.600> Disliked.

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Oh.<00:21:43.240> Was<00:21:43.760> one<00:21:43.880> of<00:21:43.960> the<00:21:44.000> best<00:21:44.280> books,<00:21:44.880> um,<00:21:45.840> you<00:21:45.880> know,<00:21:46.080> so<00:21:47.280> just<00:21:47.400> a<00:21:47.440> great<00:21:47.640> practice<00:21:47.960> to<00:21:48.040> get<00:21:48.160> into.

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So,<00:21:48.520> thank<00:21:48.760> you<00:21:48.920> for<00:21:49.280> giving<00:21:49.520> me<00:21:49.720> awareness.<00:21:50.240> That<00:21:50.360> will<00:21:50.480> go<00:21:50.640> on,<00:21:51.040> go<00:21:51.200> on<00:21:51.280> the<00:21:51.360> list.

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Yeah,<00:21:52.400> for<00:21:52.560> sure.<00:21:53.080> And<00:21:53.120> then<00:21:53.240> it<00:21:53.320> gives<00:21:53.480> you<00:21:53.560> a<00:21:53.600> great,<00:21:54.080> um,<00:21:54.480> excuse<00:21:55.040> to<00:21:55.160> connect<00:21:55.720> back<00:21:55.920> with<00:21:56.040> them.

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So,<00:21:56.320> after<00:21:56.600> I<00:21:56.680> read<00:21:56.880> it,<00:21:57.080> then<00:21:57.400> you<00:21:57.520> can<00:21:57.800> keep<00:21:58.040> your<00:21:58.520> network<00:21:58.960> open<00:21:59.480> and<00:22:00.280> keep<00:22:00.400> those<00:22:01.120> connections<00:22:01.640> going<00:22:01.920> strong<00:22:02.400> as,<00:22:02.640> cuz<00:22:02.840> I'd<00:22:02.920> love<00:22:03.040> to<00:22:03.160> circle<00:22:03.400> back<00:22:03.640> and<00:22:03.760> let<00:22:03.880> you<00:22:03.960> know

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like<00:22:04.720> what<00:22:04.840> I<00:22:05.040> got<00:22:05.200> out<00:22:05.280> of<00:22:05.360> it.<00:22:05.760> Yeah,<00:22:06.160> for<00:22:06.320> sure.

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It's,<00:22:06.920> it's,<00:22:07.120> it's<00:22:07.320> an<00:22:07.400> incredible<00:22:07.880> book.<00:22:08.560> Uh,<00:22:08.720> finally,<00:22:09.080> just<00:22:09.240> cuz<00:22:09.360> I<00:22:09.400> want<00:22:09.520> to<00:22:09.560> be<00:22:09.640> respectful<00:22:10.040> of<00:22:10.120> your<00:22:10.200> time.

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Uh,<00:22:10.880> we<00:22:11.040> end<00:22:11.200> every<00:22:11.480> interview<00:22:11.760> with<00:22:11.840> the<00:22:11.920> same<00:22:12.160> question,<00:22:12.640> and<00:22:12.800> that<00:22:13.000> is<00:22:13.160> at<00:22:13.320> ceo.com,<00:22:14.120> we<00:22:14.240> believe<00:22:14.560> the<00:22:14.640> chances<00:22:15.120> one<00:22:15.400> gives<00:22:16.600> is<00:22:16.760> just<00:22:17.000> as<00:22:17.080> important<00:22:17.400> as<00:22:17.520> the<00:22:17.640> chances

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one<00:22:18.240> takes.<00:22:19.360> When<00:22:19.560> you<00:22:19.720> hear<00:22:19.920> that,<00:22:20.160> who<00:22:20.320> gave<00:22:20.520> you<00:22:20.640> a<00:22:20.680> chance<00:22:21.000> to<00:22:21.080> get<00:22:21.240> you<00:22:21.320> to<00:22:21.400> where<00:22:21.560> you<00:22:21.720> are<00:22:21.840> today?

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Hm.<00:22:23.680> I<00:22:23.760> would<00:22:23.960> say<00:22:24.360> it<00:22:24.640> is.<00:22:25.720> His<00:22:25.880> name<00:22:26.080> is<00:22:26.320> Tim<00:22:26.600> Garretts.

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He<00:22:28.400> works<00:22:28.800> at<00:22:29.360> AbbVie,<00:22:30.040> one<00:22:30.160> of<00:22:30.240> the<00:22:30.280> biggest<00:22:30.520> pharma<00:22:30.760> companies.

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And<00:22:33.040> he<00:22:33.640> is<00:22:33.800> the<00:22:33.920> one<00:22:34.120> I<00:22:34.200> talked<00:22:34.560> to<00:22:36.000> that<00:22:36.240> said,<00:22:36.480> "Jill,<00:22:36.680> would<00:22:36.840> you<00:22:36.920> come<00:22:37.200> in?"

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Like,<00:22:37.680> I<00:22:37.720> don't<00:22:37.960> think<00:22:38.160> I<00:22:38.240> would<00:22:38.440> have<00:22:38.880> probably<00:22:39.440> started<00:22:39.880> my<00:22:40.040> business<00:22:40.360> as<00:22:40.600> early<00:22:42.240> as<00:22:42.440> I<00:22:42.560> did<00:22:43.080> if<00:22:43.240> it<00:22:43.360> wouldn't<00:22:43.560> have<00:22:43.680> been<00:22:43.840> him<00:22:44.080> saying,<00:22:44.360> "Jill,<00:22:45.400> um,<00:22:45.680> we'd

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love<00:22:46.080> to<00:22:46.160> have<00:22:46.360> you<00:22:46.480> back<00:22:46.680> at<00:22:46.800> AbbVie<00:22:47.120> as<00:22:47.280> a<00:22:47.320> consultant,"<00:22:47.840> which,<00:22:48.560> which<00:22:48.760> made<00:22:48.920> me<00:22:49.000> start<00:22:49.240> my<00:22:49.320> business.

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So,<00:22:51.000> so<00:22:51.200> I'd<00:22:51.320> say<00:22:51.480> he,<00:22:51.800> he'd<00:22:51.960> be<00:22:52.080> the<00:22:52.200> one<00:22:52.520> to<00:22:53.280> that's<00:22:53.480> always<00:22:53.720> believed<00:22:54.200> in<00:22:54.320> me<00:22:54.720> and<00:22:55.480> helped<00:22:55.720> me<00:22:55.800> get<00:22:55.960> that<00:22:56.160> start<00:22:56.440> and<00:22:56.520> gave<00:22:56.720> me<00:22:56.800> the<00:22:56.920> confidence.

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Do<00:22:57.720> you<00:22:57.760> know,<00:22:57.840> like,<00:22:58.160> so<00:22:58.320> many<00:22:58.440> times<00:22:58.720> when<00:22:58.840> someone<00:22:59.160> else<00:23:00.840> believes<00:23:01.280> in<00:23:01.440> you<00:23:02.040> and<00:23:02.160> has<00:23:02.320> confidence<00:23:02.840> in<00:23:02.960> you,<00:23:03.120> it<00:23:03.280> allows<00:23:03.680> you<00:23:03.720> to<00:23:03.800> believe<00:23:04.040> in<00:23:04.120> yourself.

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So,<00:23:04.920> I,<00:23:05.360> I,<00:23:05.720> I<00:23:05.800> tell<00:23:06.000> him<00:23:06.200> often.

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He,<00:23:07.520> um,<00:23:07.800> he,<00:23:08.080> he's<00:23:08.240> just<00:23:08.440> a<00:23:08.480> great<00:23:08.680> human,<00:23:09.040> so<00:23:09.360> I<00:23:09.440> appreciate<00:23:09.840> him.

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That's,<00:23:11.360> hey,<00:23:11.560> Jill,<00:23:11.840> thank<00:23:12.080> you<00:23:12.200> so<00:23:12.360> much<00:23:12.640> for<00:23:12.760> coming<00:23:13.040> on.

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What<00:23:13.520> an<00:23:13.600> incredible<00:23:14.480> career<00:23:14.960> you've<00:23:15.160> had,<00:23:15.560> life<00:23:15.840> you've<00:23:16.040> had,<00:23:16.360> and<00:23:16.520> leader<00:23:16.800> you<00:23:17.000> are.

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Really,<00:23:17.640> it<00:23:17.720> means<00:23:17.960> a<00:23:18.000> lot<00:23:18.160> to<00:23:18.240> have<00:23:18.440> you<00:23:18.520> here.<00:23:19.440> All<00:23:19.480> right.

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Well,<00:23:19.760> thank<00:23:20.000> you<00:23:20.080> so<00:23:20.200> much<00:23:20.400> for<00:23:20.480> having<00:23:20.760> me,<00:23:20.880> and<00:23:21.000> thanks<00:23:21.200> for<00:23:21.320> the<00:23:21.400> book<00:23:21.560> recommendation.

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I<00:23:22.120> can't<00:23:22.320> wait<00:23:22.440> to<00:23:22.480> read<00:23:22.640> it.

```