> ## Content Index > Fetch the complete content index at: https://www.ceo.com/llms.txt > Use this file to discover other available public pages before exploring further. # Copado CEO Ted Elliott: How AI is driving the workplace forward - URL: https://www.ceo.com/episodes/copado-ceo-ted-elliott-from-cancer-diagnosis-to-industry-leader/ - Published: 2023-08-10T10:00:02.000Z - Updated: 2026-09-01T01:13:11.000Z - Description: A cancer diagnosis, a $7 million monthly burn, and a bet on AI that held until it didn't. - Author: Clint Betts # Ted Elliott doesn't think he controls anything Ted Elliott became CEO of [Copado](https://www.copado.com/?ref=ceo.com) in late 2018\. Three months later, he was diagnosed with stage three colorectal cancer. He went to a board meeting and told the room the good news was that the company had just closed a deal with Google, and the bad news was that he might not be there when it was implemented. "I joke about stuff like that because that's the only way I can deal with it," he said on the CEO.com Podcast in August 2023. "I don't believe we control anything in life," he told the CEO.com Podcast. "I think we can only influence things. That largely came out of getting cancer four years ago, my third month on the job here, and realizing how little control I have of things." Copado sells DevOps software for Salesforce to [more than 1,750 brands](https://www.prnewswire.com/news-releases/copado-introduces-agentia-bringing-context-aware-ai-agents-to-salesforce-devops-302742045.html?ref=ceo.com), including Coca-Cola, Medtronic, T-Mobile, and Volkswagen, and is backed by Insight Partners, SoftBank, IBM, Capgemini, and Salesforce Ventures. Two engineers in Madrid started it while deploying Salesforce and Veeva, staying up all night and getting called first whenever anything broke. Elliott met them as an investor. Asked to describe the product, he used none of the category language. "You get to go home for dinner and less divorces." He had spent 18 years running Jobscience before that, [one of the first five ISV partners to Salesforce](https://councils.forbes.com/profile/Ted-Elliott-CEO-Copado/40b9c8da-8394-4cce-9886-d5b9819c2051?ref=ceo.com), until Bullhorn bought it in 2018\. Two decades of release nights, then the company that sells the fix. ## August 2023 Copado went all in on AI two weeks after ChatGPT's release. The company was burning $7 million a month. It pointed AI at customer support, watched NPS scores climb, concluded AI could handle half of all cases, and cut the support organization to match. Eight months later, Elliott sat down for this interview and described the results. Copado had built its own model on the OpenAI stack, trained on the company's own documentation. Frontline support had cut case close time by 60% in under two months. He said the answers going out to customers were three to four times better than what an agent produced alone, and that log files which would have taken a skilled engineer weeks to interpret were being diagnosed in 30 seconds. "What we're figuring is that the people who are on the frontline support didn't have the time to think fast enough to go read through all of our documentation," he said. ## March 2026 [Writing for the Forbes Technology Council](https://www.forbes.com/councils/forbestechcouncil/2026/03/31/the-age-of-ai-verification-how-2026-is-redefining-software-development/?ref=ceo.com), Elliott laid out what happened six months after the downsizing. Complaints got louder. Accounts started leaving. The AI was still drafting good answers. The team that remained had gone soft on the skills required to tell whether an answer was correct. "This was a wake-up call," he wrote. His conclusion is that the bottleneck in software has moved from building to verifying, and that teams will soon spend more than half their time on governance and quality gates while hands-on coding shrinks. He wants training budgets pulled off prompt engineering and put onto code review, security analysis, and architectural validation. He wants agents treated the way you would treat an intern, with defined access rights and human approval points. Humans get fired, computers don't. The commercial version of that argument is context. In the same piece, Elliott describes a bake-off at Boston Scientific where Copado went against GitHub Copilot and Cursor inside an 18-year-old Salesforce org. He says the other tools were fast and had no idea what they were looking at, and that Copado's AI wrote validated code that reused utilities already sitting in the org. In [a LinkedIn post](https://www.linkedin.com/in/tedelliott/?ref=ceo.com), he passes along a number from S&P Global, which originally came to Copado for compliance: a feature that would previously have cost roughly $50,000 to build came in at $253. Both numbers are Elliott's. Neither has been independently verified. In April 2026 Copado shipped [Agentia](https://www.copado.com/agentia?ref=ceo.com), which [puts agents inside the delivery pipeline, grounded in an organization's own metadata and pipelines, with approval gates, audit trails, and role-based access controls](https://www.prnewswire.com/news-releases/copado-introduces-agentia-bringing-context-aware-ai-agents-to-salesforce-devops-302742045.html?ref=ceo.com). The company calls the category AgentOps. Copado is not alone there. Mitch Ashley, vice president and practice lead for software lifecycle engineering at the Futurum Group, [told DevOps.com](https://devops.com/copado-brings-ai-agents-to-devops-platform-for-building-custom-salesforce-apps/?ref=ceo.com) that teams need platforms that can both govern agents and prove what shipped, and that multiple vendors are competing to own the agent control plane inside Salesforce. ## New Orleans Elliott's wife had a heart attack in 2018\. She asked him to go find a job because having him around the house was stressing her out, which is how he ended up at Copado. After his cancer went into remission, she had a stroke. His father died in November 2022. He moved to New Orleans, where his mother is from and where his parents had gone back to. He had told his wife that if he did not make it, they should move there to be near family. When she woke up from the stroke, she told him they did not need to die first. He stopped drinking. He was told the cancer probably traced back to too much barbecue and alcohol, and he found quitting easy. "It would almost be like if they told you, 'This is a chalice of poison. Would you like to have some?'" On a camping trip, he told a man about his own age what the early signs had been. Three months later the man called to say he had the same thing and was being treated. Every CEO.com Podcast interview ends on the same question, built on the premise that the chances one gives matter as much as the chances one takes. Elliott named his father, whom he worked with for more than 20 years and with whom he started three businesses. They had lunch two or three times a week. Years earlier, he complained to a monthly CEO group in San Francisco that his father was holding him back and that he did not really want to be there. The room told him he was lucky. The day his father died, Elliott opened his computer. The last email he had sent was to his best friend. The last file he had opened was a project the two of them were working on together. ```chapters 00:00:00 Introducing Ted Elliott and Copado 00:02:24 Copado's Role in the Salesforce Ecosystem 00:04:07 AI's Impact on Business and Jobs 00:08:23 Building Copado's Own AI Model 00:11:29 Leading Employees Through AI Change 00:16:47 Better Than Your Best with AI 00:16:55 Facing Stage 3 Cancer as CEO 00:24:38 Why New Orleans Means Family 00:28:38 Managing a Fully Distributed Workforce 00:32:06 The Chance His Father Gave Him ``` ```vtt WEBVTT 00:00:09.836 --> 00:00:18.553 Ted,<00:00:10.142> thank<00:00:10.319> you<00:00:10.399> so<00:00:10.544> much<00:00:10.802> for<00:00:10.947> coming<00:00:11.350> on,<00:00:12.348> being<00:00:12.509> a<00:00:12.574> part<00:00:12.832> of<00:00:12.896> the<00:00:12.977> show,<00:00:14.265> sharing<00:00:14.652> your<00:00:14.748> wisdom<00:00:15.538> with<00:00:16.102> our<00:00:16.279> community<00:00:17.004> and<00:00:17.084> everything<00:00:17.471> 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to<00:06:30.110> do<00:06:30.230> that. 00:06:30.470 --> 00:06:34.050 And<00:06:30.570> you're<00:06:30.630> also<00:06:30.830> going<00:06:31.010> to<00:06:31.070> change<00:06:31.270> how<00:06:31.510> you<00:06:31.810> engage<00:06:32.450> with<00:06:33.210> your<00:06:33.450> technology. 00:06:34.770 --> 00:06:44.890 You're<00:06:34.810> not—<00:06:35.230> you're<00:06:35.231> going<00:06:35.270> to<00:06:35.310> have<00:06:35.430> really<00:06:35.670> a<00:06:35.830> conversation<00:06:36.610> with<00:06:37.690> your<00:06:37.990> software,<00:06:38.890> and<00:06:39.150> that<00:06:39.550> is<00:06:39.830> going<00:06:40.110> to,<00:06:40.370> I<00:06:40.510> think,<00:06:41.250> just<00:06:41.390> accelerate<00:06:42.030> our<00:06:42.690> entire<00:06:43.050> experience<00:06:43.730> with<00:06:43.990> technology. 00:06:44.890 --> 00:06:50.530 And<00:06:45.130> it's<00:06:45.170> going<00:06:45.310> to<00:06:45.330> be<00:06:45.390> scary<00:06:45.710> because<00:06:45.890> a<00:06:46.030> lot<00:06:46.090> of<00:06:46.310> people,<00:06:47.110> you<00:06:47.450> know,<00:06:48.030> think<00:06:48.190> that<00:06:48.410> it's<00:06:48.630> the<00:06:48.730> Terminator,<00:06:49.330> right,<00:06:49.850> or<00:06:50.050> the<00:06:50.150> Matrix. 00:06:51.403 --> 00:06:57.662 But,<00:06:52.029> but<00:06:52.109> I<00:06:52.157> think<00:06:52.446> it's,<00:06:52.751> uh,<00:06:53.249> I<00:06:53.265> think<00:06:53.489> it's<00:06:53.730> going<00:06:53.971> to<00:06:54.212> really,<00:06:55.319> um,<00:06:55.801> allow<00:06:56.122> people<00:06:56.394> to<00:06:56.683> exceed<00:06:57.085> their<00:06:57.245> potential. 00:06:58.850 --> 00:07:04.628 How<00:06:59.027> do<00:06:59.171> you<00:06:59.251> think<00:07:00.391> that<00:07:00.696> artificial<00:07:01.258> intelligence<00:07:02.076> is<00:07:02.237> so<00:07:02.558> good<00:07:02.814> at<00:07:03.023> on<00:07:03.119> the<00:07:03.264> creative<00:07:03.745> aspect<00:07:04.243> already? 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Jesus,<00:21:59.137> that's<00:21:59.298> the<00:21:59.394> best<00:21:59.570> thing<00:21:59.795> ever. 00:22:00.837 --> 00:22:04.475 Yeah,<00:22:01.141> that's,<00:22:02.023> that's<00:22:02.279> incredible<00:22:03.161> to<00:22:03.241> have<00:22:03.417> to<00:22:03.546> go<00:22:03.722> through<00:22:03.882> something<00:22:04.203> like<00:22:04.363> that. 00:22:04.524 --> 00:22:11.144 My,<00:22:05.149> my<00:22:05.261> son<00:22:05.549> was<00:22:05.646> just<00:22:05.870> diagnosed<00:22:06.431> with,<00:22:06.672> with<00:22:06.928> cancer,<00:22:07.633> um,<00:22:08.595> uh,<00:22:08.691> 3<00:22:08.996> or<00:22:09.092> 4<00:22:09.317> years,<00:22:09.717> uh,<00:22:09.974> 3<00:22:10.134> or<00:22:10.214> 4<00:22:10.310> months<00:22:10.615> ago,<00:22:10.775> sorry. 00:22:11.320 --> 00:22:13.404 And<00:22:11.657> it's<00:22:11.897> just<00:22:12.122> rocked<00:22:12.458> our<00:22:12.619> family,<00:22:13.180> right? 00:22:13.565 --> 00:22:23.615 It's,<00:22:14.446> it's<00:22:14.623> so<00:22:14.943> intense<00:22:15.488> to<00:22:15.648> hear<00:22:16.129> that,<00:22:17.332> uh,<00:22:17.428> someone<00:22:17.893> you<00:22:18.053> love,<00:22:18.374> or<00:22:18.550> you<00:22:18.774> yourself,<00:22:19.255> I'm<00:22:19.416> sure,<00:22:19.977> has<00:22:20.634> cancer<00:22:21.339> and<00:22:22.221> how<00:22:22.541> the<00:22:22.638> whole<00:22:22.798> family<00:22:23.199> would<00:22:23.343> deal<00:22:23.423> with<00:22:23.535> it. 00:22:23.680 --> 00:22:28.709 It<00:22:23.776> must<00:22:23.984> have<00:22:24.064> been<00:22:24.161> trying<00:22:24.561> even<00:22:24.690> for<00:22:24.802> your<00:22:24.947> family<00:22:25.445> and<00:22:25.525> friends<00:22:26.651> and<00:22:26.795> your<00:22:26.956> board<00:22:27.294> at<00:22:27.374> the<00:22:27.519> company? 00:22:28.901 --> 00:22:29.352 It<00:22:29.046> was. 00:22:30.107 --> 00:22:35.866 It's<00:22:30.332> very<00:22:30.589> hard,<00:22:30.975> but<00:22:31.136> 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cancer<00:23:22.140> went<00:23:22.300> into<00:23:22.420> remission. 00:23:22.900 --> 00:23:23.850 You're<00:23:22.901> never<00:23:23.080> really<00:23:23.300> cured. 00:23:25.260 --> 00:23:27.770 And<00:23:25.520> that<00:23:25.680> was<00:23:25.840> just<00:23:26.040> another<00:23:26.280> gut<00:23:26.600> check,<00:23:27.120> right? 00:23:28.200 --> 00:23:30.260 And<00:23:28.840> she's<00:23:29.100> recovered. 00:23:30.260 --> 00:23:37.300 But<00:23:30.261> some<00:23:31.320> of<00:23:31.400> these<00:23:31.560> things<00:23:31.720> bring<00:23:31.900> your<00:23:32.060> family<00:23:32.360> together<00:23:32.820> and<00:23:33.020> set<00:23:33.180> your<00:23:33.360> priorities<00:23:33.720> in<00:23:34.040> ways<00:23:34.160> that<00:23:34.320> you<00:23:34.440> would<00:23:34.560> have<00:23:34.680> never<00:23:34.860> done<00:23:35.100> naturally,<00:23:35.620> you<00:23:36.300> know? 00:23:37.300 --> 00:23:38.020 Yeah,<00:23:37.680> yeah. 00:23:38.020 --> 00:23:39.090 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00:24:09.487 --> 00:24:09.696 Really? 00:24:10.049 --> 00:24:10.644 I<00:24:10.194> just<00:24:10.322> stopped. 00:24:11.238 --> 00:24:17.642 Yeah,<00:24:11.897> I<00:24:12.041> just<00:24:12.202> was<00:24:12.299> like,<00:24:12.524> hey,<00:24:13.262> It<00:24:13.727> would<00:24:13.888> almost<00:24:14.145> be<00:24:14.289> like<00:24:14.385> if<00:24:14.530> they<00:24:14.626> told<00:24:14.931> you,<00:24:15.027> this<00:24:15.187> is<00:24:15.284> a<00:24:15.348> chalice<00:24:15.749> of<00:24:15.781> poison,<00:24:16.551> would<00:24:16.695> you<00:24:16.792> like<00:24:16.888> to<00:24:17.032> have<00:24:17.257> some? 00:24:18.139 --> 00:24:19.118 Yeah,<00:24:18.877> yeah. 00:24:19.182 --> 00:24:22.037 It's<00:24:20.064> like,<00:24:20.225> you<00:24:20.257> know<00:24:20.321> what,<00:24:21.283> I<00:24:21.428> think<00:24:21.540> I'll<00:24:21.684> pass. 00:24:22.551 --> 00:24:27.139 Uh,<00:24:23.465> uh,<00:24:23.914> I<00:24:24.476> think<00:24:24.797> I,<00:24:24.957> 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for<00:25:46.963> sure. 00:25:47.205 --> 00:25:48.027 Like<00:25:47.382> it<00:25:47.527> is<00:25:47.592> today. 00:25:48.639 --> 00:25:52.208 Um,<00:25:49.042> but,<00:25:49.622> um,<00:25:50.987> I<00:25:51.051> think<00:25:51.164> it's<00:25:51.373> really<00:25:51.533> about<00:25:51.855> family. 00:25:52.272 --> 00:25:55.341 It's<00:25:53.140> a<00:25:53.220> very<00:25:53.477> family-oriented<00:25:55.003> place. 00:25:55.405 --> 00:25:59.389 Most<00:25:55.630> people<00:25:55.951> think<00:25:56.112> Mardi<00:25:56.353> Gras<00:25:56.690> is<00:25:57.397> for<00:25:57.895> college<00:25:58.216> kids<00:25:58.602> who<00:25:58.763> want<00:25:58.843> to<00:25:58.875> see<00:25:59.180> things. 00:26:00.097 --> 00:26:01.011 In<00:26:00.209> the<00:26:00.353> French<00:26:00.578> Quarter. 00:26:01.461 --> 00:26:10.352 I<00:26:01.557> always<00:26:01.782> have<00:26:01.942> always<00:26:02.151> thought<00:26:02.440> about<00:26:02.632> Mardi<00:26:02.841> Gras<00:26:03.242> 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00:27:44.779 I<00:27:32.099> do<00:27:32.276> think<00:27:32.982> that<00:27:33.319> it<00:27:33.640> is<00:27:34.266> ripe<00:27:34.764> for<00:27:35.165> development,<00:27:36.353> um,<00:27:37.733> but<00:27:38.038> for<00:27:38.278> us,<00:27:38.519> we're<00:27:38.760> a,<00:27:39.723> you<00:27:39.899> know,<00:27:40.124> everyone's<00:27:40.525> remote<00:27:40.943> business,<00:27:41.649> and<00:27:41.729> so<00:27:41.986> it's<00:27:42.211> been<00:27:42.291> a<00:27:42.387> very<00:27:42.692> convenient<00:27:43.061> location<00:27:44.057> to<00:27:44.137> operate<00:27:44.619> from. 00:27:44.876 --> 00:27:59.461 I<00:27:44.956> can<00:27:45.165> have<00:27:45.293> the<00:27:45.358> best<00:27:45.679> of<00:27:45.759> kind<00:27:45.984> of<00:27:46.080> both<00:27:46.321> worlds,<00:27:47.285> which<00:27:47.526> is<00:27:48.249> I<00:27:48.329> can,<00:27:48.956> um,<00:27:49.614> you<00:27:49.695> know,<00:27:50.241> work<00:27:50.417> with<00:27:50.642> lots<00:27:50.819> 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there. 00:30:32.905 --> 00:30:38.622 And<00:30:32.986> I<00:30:33.083> had<00:30:33.228> made<00:30:33.325> a<00:30:33.487> goal<00:30:33.648> of<00:30:33.874> mine<00:30:34.278> for<00:30:34.440> the<00:30:34.601> year<00:30:34.860> to<00:30:35.102> at<00:30:35.248> least<00:30:35.490> see<00:30:35.668> a<00:30:35.749> third<00:30:35.991> of<00:30:36.040> our<00:30:36.217> people<00:30:37.363> by<00:30:37.847> 4<00:30:38.008> months<00:30:38.331> into<00:30:38.396> the<00:30:38.557> year. 00:30:38.670 --> 00:30:39.590 And<00:30:38.799> I<00:30:38.832> achieved<00:30:39.203> that<00:30:39.445> goal. 00:30:39.848 --> 00:30:40.187 Right. 00:30:41.139 --> 00:30:49.595 And<00:30:41.720> I've<00:30:42.108> tried<00:30:42.366> to<00:30:42.544> say<00:30:42.770> to<00:30:42.915> people,<00:30:43.576> just<00:30:43.706> because<00:30:43.964> you<00:30:44.045> work<00:30:44.303> at<00:30:44.448> home<00:30:44.642> doesn't<00:30:44.948> mean<00:30:45.094> you<00:30:45.190> work<00:30:45.496> 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to<00:35:24.430> the<00:35:24.510> fullest. 00:35:25.648 --> 00:35:27.537 And<00:35:25.890> everything<00:35:26.294> you've<00:35:26.407> accomplished<00:35:26.859> with<00:35:26.956> Capado. 00:35:27.828 --> 00:35:29.007 Um,<00:35:28.006> means<00:35:28.183> a<00:35:28.248> lot<00:35:28.410> to<00:35:28.458> have<00:35:28.571> had<00:35:28.749> you<00:35:28.878> here. 00:35:29.605 --> 00:35:30.234 Thank<00:35:29.782> you<00:35:29.847> so<00:35:30.008> much. 00:35:30.913 --> 00:35:34.272 Thanks<00:35:31.155> for<00:35:31.236> your<00:35:31.381> time<00:35:31.963> and,<00:35:32.350> um,<00:35:32.770> prayers<00:35:33.012> for<00:35:33.174> your<00:35:33.335> family<00:35:33.658> and<00:35:33.804> for<00:35:33.884> your<00:35:33.997> son. 00:35:34.611 --> 00:35:35.218 Thank<00:35:34.805> you<00:35:34.886> so<00:35:35.080> much. 00:35:35.356 --> 00:35:36.099 I<00:35:35.391> appreciate<00:35:35.961> that. ```