> ## Content Index > Fetch the complete content index at: https://www.ceo.com/llms.txt > Use this file to discover other available public pages before exploring further. # NewForm CEO Hamza Alsamraee: Revolutionizing startup growth - URL: https://www.ceo.com/episodes/newform-co-founder-ceo-hamza-alsamraee/ - Published: 2025-07-30T10:00:00.000Z - Updated: 2026-08-24T23:30:43.000Z - Description: The NewForm CEO on interest media, the dropshipping era of software, and why the best ads feel like talking to a friend. - Author: Clint Betts # The calculus kid betting against AI-generated ads At 16, Hamza Alsamraee wrote a calculus textbook. Nobody was out there scouting for math books, so he started an Instagram account called [Daily Math](https://www.instagram.com/daily%5Fmath%5F/?ref=ceo.com) to sell it. The first post was a problem from the book scribbled on a piece of paper. It got two likes. He posted another the next day, then another, typesetting them so they looked clean. "Slowly but surely, I grew the page," he said on the CEO.com Podcast. "I think at the peak, a couple hundred thousand followers or something like that. And across its lifespan, maybe 100 million plus impressions." [Advanced Calculus Explored](https://www.amazon.com/Advanced-Calculus-Explored-Applications-Chemistry/dp/0578616823?ref=ceo.com) became a number one Amazon bestseller. A second book, Paradoxes, followed, and the two approached $1 million in combined sales. The National Museum of Mathematics gave him the [2020 Strogatz Prize for Math Communication](https://momath.org/strogatzprize/2020winners/?ref=ceo.com). An Iraqi television channel made a documentary about his journey. He was born in Baghdad. They called him Iraq's Einstein. He is now a math major at Stanford and the co-founder and CEO of [NewForm](https://www.newform.com/?ref=ceo.com), a performance marketing company he bootstrapped past $3 million in annual recurring revenue with clients like Perplexity and Binance. The company started with something he noticed running the math page. "Instagram has always been peddled as social media, but more and more, Instagram, TikTok, Facebook, all these platforms have pivoted from that to become interest media," he said. Feeds used to be posts from friends. Now they are posts from strangers, matched to your interests by an algorithm. A page that did nothing but solve integral equations found a couple hundred thousand people who wanted exactly that. "The social media algorithms have gotten so good at matching content with the right audience that they're doing the heavy lifting for you." He tested the idea at Faves, a venture-backed consumer app that hired him straight out of high school as its first growth hire. He made the TikTok ads himself and asked one question: what would look organic on the ideal customer's For You page? The app hit a million-dollar run rate in a few months. Then he started NewForm to do the same thing for other software companies. It now produces thousands of ads a month with a full in-house team and a studio in New York. In Silicon Valley, ads are a dirty word. Founders brag about hitting milestones with zero marketing spend. Alsamraee hears something else in the boast. "Oh, wait, so you could have grown faster, you could have made more money, and didn't?" E-commerce settled this argument two decades ago. Once Shopify, Klaviyo, and Alibaba let anyone start a brand, products converged, and the edge moved to marketing and distribution. Alsamraee thinks software just arrived at the same place. Compliance, brokerages, and payment rails that once took years to build can now be bought as a service. "We're in what we call the dropshipping era of software," he said. "If you're the 10th investing app and you're 10% better, that's probably not enough to get you 100 million users. You need to do marketing. And that's okay." Which makes his other position stranger. NewForm does not use AI to make its ads. Every video comes from a human creator. He ran the numbers on the alternative: an advertiser managing $1 million a month loses $50,000 if AI-generated ads perform even five percent worse, and 100 human-made ads cost less than that. "The shiny thing is AI ads, AI ads, but the actual real value is in AI-assisted workflows," he said. "Cursor wasn't set out to replace programmers; it's meant to empower them." The workflows are where the technology went. NewForm has a CTO and a product team, which most agencies do not, and in April 2025 it launched [WillBot](https://www.linkedin.com/posts/hamza-alsamraee%5Fexcited-to-introduce-willbot-the-first-ai-activity-7315390277601435648-frSG?ref=ceo.com), an agent it calls the first AI performance marketer. WillBot lives in Slack, syncs with Facebook and TikTok ad accounts, and watches the ad creative itself rather than just reading the dashboards. It can tell you whether female or male creators performed better, runs the company's creative testing automatically, and compares winners against losers to explain why an ad worked. The launch demo drew more than 12,000 comments on LinkedIn. Alsamraee says it made his team 10 times more productive. Asked what separates a great short-form ad from a good one, he did not reach for a metric. "It's kind of very Rick Rubin-y; it has to flow," he said. "It needs to feel natural, it needs to feel like you're talking to a friend." A good ad covers the selling points. "Great ads flow well." Every conversation on the CEO.com Podcast ends the same way: the chances one gives are just as important as the chances one takes, so who gave you a chance? Alsamraee pointed to Tyler, the CEO who hired him at Faves when the company was three people and he was fresh out of high school, then let him grow into owning product and growth. "Obviously, I worked really hard for that, but at the same time, I was young, and I was given a chance," he said. "He's like a big brother to me." ```chapters 00:00:00 Writing a Calculus Book at Sixteen 00:03:02 The Shift to Interest-Based Media 00:05:55 Founding NewForm for Software Growth 00:09:08 Tech Misconceptions About Growth Marketing 00:12:52 Balancing Stanford and Running a Business 00:14:19 Implementing AI in Marketing Workflows 00:19:08 Connecting Media and Creative with Woolbot 00:21:58 What Makes a Great Short-Form Ad 00:24:50 The Chance That Changed Everything ``` ```vtt WEBVTT 00:00:06.838 --> 00:00:10.847 Uh,<00:00:07.273> so<00:00:07.724> you've<00:00:07.901> done<00:00:08.142> so<00:00:08.786> much<00:00:09.897> incredible<00:00:10.396> things. 00:00:11.749 --> 00:00:12.457 I<00:00:11.765> appreciate<00:00:12.312> it. 00:00:12.972 --> 00:00:13.664 Like,<00:00:13.230> I'm<00:00:13.375> blown<00:00:13.552> away. 00:00:13.713 --> 00:00:15.323 Like,<00:00:14.164> you,<00:00:14.244> like,<00:00:14.582> I'm<00:00:14.840> still<00:00:15.049> in<00:00:15.146> college. 00:00:15.387 --> 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the<00:02:59.987> founder<00:03:00.372> and<00:03:00.452> CEO. 00:03:01.495 --> 00:03:02.153 Um,<00:03:01.816> sure. 00:03:02.297 --> 00:03:08.216 I<00:03:02.313> mean,<00:03:02.778> honestly,<00:03:03.981> the,<00:03:05.024> the<00:03:05.120> impetus<00:03:05.906> started<00:03:06.468> from<00:03:07.126> that<00:03:07.286> Mathpage<00:03:07.767> experience. 00:03:08.826 --> 00:03:13.141 So<00:03:09.628> essentially<00:03:10.093> what<00:03:10.478> I<00:03:10.558> realized,<00:03:10.975> Instagram<00:03:11.441> has<00:03:11.553> always<00:03:11.777> peddled<00:03:12.114> as<00:03:12.355> a<00:03:12.419> social<00:03:12.884> media. 00:03:13.686 --> 00:03:13.782 Right? 00:03:13.863 --> 00:03:20.452 But<00:03:14.087> more<00:03:14.263> and<00:03:14.360> more<00:03:14.648> Instagram,<00:03:15.306> TikTok,<00:03:16.268> Facebook,<00:03:16.733> all<00:03:16.765> these<00:03:16.861> platforms<00:03:17.935> have<00:03:18.095> pivoted<00:03:18.528> from<00:03:18.753> that<00:03:19.090> 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the<00:03:50.495> page's<00:03:51.200> first<00:03:51.536> name<00:03:51.680> was<00:03:51.841> actually<00:03:52.097> Daily<00:03:52.498> Integrals. 00:03:53.443 --> 00:03:56.552 Um,<00:03:53.844> like<00:03:54.084> I<00:03:54.180> would<00:03:54.405> literally<00:03:54.661> just<00:03:54.901> only<00:03:55.142> solve<00:03:55.847> integral<00:03:56.183> equations. 00:03:57.449 --> 00:04:00.125 Uh,<00:03:57.690> and<00:03:57.786> somehow<00:03:58.587> that<00:03:58.827> found<00:03:59.084> its<00:03:59.308> way<00:03:59.565> to<00:03:59.773> a<00:03:59.805> market. 00:04:00.494 --> 00:04:01.439 It,<00:04:00.670> it's<00:04:00.830> a<00:04:00.911> niche<00:04:01.231> thing. 00:04:01.632 --> 00:04:03.442 Like,<00:04:02.048> there's<00:04:02.257> a<00:04:02.417> bunch<00:04:02.673> of<00:04:02.753> these<00:04:02.930> examples. 00:04:03.523 --> 00:04:13.329 Like<00:04:03.891> some<00:04:04.116> people<00:04:04.356> are<00:04:04.500> into<00:04:04.676> like<00:04:05.301> 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other<00:24:46.868> things. 00:24:47.446 --> 00:24:50.063 Yeah,<00:24:48.233> yeah,<00:24:48.473> I<00:24:48.650> am<00:24:48.955> seeing<00:24:49.212> that<00:24:49.453> too,<00:24:49.693> actually. 00:24:50.560 --> 00:24:59.742 Finally,<00:24:51.202> uh,<00:24:51.443> we<00:24:51.620> end<00:24:51.861> every<00:24:52.182> interview<00:24:52.503> with<00:24:52.647> the<00:24:52.679> same<00:24:52.968> question,<00:24:53.691> and<00:24:53.787> that<00:24:54.028> is,<00:24:54.349> at<00:24:54.429> CEO.com,<00:24:56.034> we<00:24:56.195> believe<00:24:56.452> the<00:24:56.580> chances<00:24:56.997> one<00:24:57.302> gives<00:24:57.800> is<00:24:57.880> just<00:24:58.137> as<00:24:58.201> important<00:24:58.522> as<00:24:58.667> the<00:24:58.747> chances<00:24:59.084> one<00:24:59.245> takes. 00:25:00.288 --> 00:25:02.792 When<00:25:00.513> you<00:25:00.673> hear<00:25:00.850> that,<00:25:01.027> who<00:25:01.171> gave<00:25:01.396> you<00:25:01.492> a<00:25:01.572> chance<00:25:01.877> 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if<00:26:41.023> you<00:26:41.120> could<00:26:41.265> pass<00:26:41.524> the<00:26:41.669> test,<00:26:42.883> you're<00:26:43.028> fine. 00:26:43.529 --> 00:26:44.434 All<00:26:43.771> right. 00:26:44.482 --> 00:26:48.021 It's<00:26:44.822> like,<00:26:45.048> I'm,<00:26:45.129> you<00:26:45.209> know,<00:26:45.856> as<00:26:45.953> long<00:26:46.130> as<00:26:46.260> I<00:26:46.276> get<00:26:46.421> a<00:26:46.518> B,<00:26:46.696> I'm,<00:26:46.987> I'll<00:26:47.730> be<00:26:47.795> fine. 00:26:48.199 --> 00:26:51.899 Like,<00:26:48.441> that's,<00:26:50.703> well,<00:26:50.881> best<00:26:51.010> of<00:26:51.123> luck<00:26:51.285> with<00:26:51.446> everything. 00:26:52.650 --> 00:26:53.778 Uh,<00:26:52.682> congrats<00:26:52.843> on<00:26:52.907> everything<00:26:53.246> you've<00:26:53.391> built,<00:26:53.568> man. 00:26:54.277 --> 00:26:54.825 Thanks<00:26:54.454> for<00:26:54.535> coming<00:26:54.760> on. 00:26:55.582 --> 00:26:55.856 Of<00:26:55.727> course. 00:26:55.905 --> 00:26:56.614 Thanks<00:26:56.082> for<00:26:56.195> having<00:26:56.469> me. 00:26:57.129 --> 00:26:57.274 Okay. 00:26:57.500 --> 00:26:57.935 Thanks,<00:26:57.742> brother. 00:27:10.835 --> 00:27:14.770 Loving<00:27:11.464> you<00:27:11.786> makes<00:27:12.190> the<00:27:12.528> stars<00:27:12.931> shine<00:27:13.593> brighter. 00:27:14.931 --> 00:27:15.205 Yeah. ```