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# Pluri CEO Yaky Yanay: The biotech company based in Israel
- URL: https://www.ceo.com/episodes/pluri-ceo-president-yaky-yanay/
- Published: 2025-01-14T11:00:07.000Z
- Updated: 2026-08-28T05:46:34.000Z
- Description: Twenty years, $461 million in accumulated losses, and a man who still wakes at 5 a.m. certain he's right.
- Author: Clint Betts

# Yaky Yanay has seen the Matrix

Pluri makes cells. Placenta cells for patients with legs that might otherwise be amputated. Coffee cells, because one of the world's biggest coffee companies called and asked. Cow cells, chicken cells, cocoa cells. The company has a machine that grows them and about 140 patents around the machine, and its CEO, Yaky Yanay, thinks the machine's market is everything alive.

"I felt like in the movie Matrix," Yanay told the CEO.com Podcast, describing the moment he understood that every organism is made of the same building block. "You start to see the Matrix, and you see it breaking down."

Yanay is a CPA. [He was a manager at Ernst & Young Israel, then CFO of a machine-vision company called Elbit Vision Systems, and joined Pluri in 2006](https://pluri-biotech.com/team/yaky-yanay/?ref=ceo.com). CFO, then COO, then President in 2014, then Co-CEO, then CEO in June 2019\. He came to biotechnology, he said, because of a graph. Twenty years ago he saw a chart showing human life expectancy had doubled in 150 years and did not believe it.

He believes it now. He believes a great deal.

"In my vision, every human being from age 40, 45, we should get once a year treated with these nice amazing placenta cells to keep us young, potent and age gracefully," he said. "It's doable. I truly believe in it."

Asked about Bryan Johnson and the movement of people who intend not to die, Yanay said he is more interested in quality of life than duration. Then he added this: "I always invite people to look at Chapter A in Genesis and to see that the first man, Adam, lived for 930 years. So maybe this is our biological potential. I don't know, but it's going to move up for sure."

He also noted, in passing, that Israel still has a healthy birth rate. "So I urge you all to continue to do it."

## The cow is a bioreactor

The company began with placentas. After a healthy delivery, a donated placenta yields young cells, which Pluri expands in three-dimensional bioreactors and injects into patients. The cells respond to the body's signals and secrete proteins that, in the company's studies, help grow new blood vessels in ischemic limbs and rebuild muscle after hip fracture. The U.S. National Institutes of Health and the Department of Defense have funded a version meant to counter acute radiation exposure.

Yanay's language for all of this is not the language of a clinical-stage biotech. "The placenta is a remarkable organ," he said. "I've been looking at this organ for almost two decades." All religions are fine with it, he pointed out. Good ethical source.

The food business came later and by accident. Roughly a year and a half before the interview, a large coffee company called. Could Pluri make coffee without a plant? "I literally started to laugh on the Zoom," Yanay said. "I told them, 'Well, why the hell do you need cultivated coffee?'" The answer was that half the world's coffee production could disappear within 20 years as the climate shifts. Pluri took a biopsy from a coffee plant, grew it, and [spun the result into a subsidiary, Coffeesai. Cocoa runs through a second subsidiary, Kokomodo, which Pluri acquired a majority of in April 2025](https://www.sec.gov/Archives/edgar/data/0001158780/000121390026056586/ea0289682-10q%5Fpluri.htm?ref=ceo.com).

On meat: "When I see a cow or a chicken, I see them as a bioreactor. This is like a God-made bioreactor." Nature's method for growing cells is the animal. Pluri's is a stainless-steel tank. Same product, he argues, more control, less pollution, no slaughter.

The model repeats. Find a market that needs cells at scale, find a partner that knows how to sell into it, stand up a unit on the shared platform. [Pluri now describes itself as operating in two verticals, Human Health & Longevity and FoodTech & Bio-Farming](https://www.biospace.com/press-releases/pluri-announces-pricing-of-3-3-million-registered-direct-offering-and-concurrent-private-placement-with-a-single-healthcare-focused-institutional-investor?ref=ceo.com).

Utah came up. [In 2024, the legislature passed S.B. 199](https://le.utah.gov/~2024/bills/sbillenr/SB0199.pdf?ref=ceo.com), which lets a Utah health care provider perform placental stem cell therapy the FDA has not approved, provided the patient receives written notice and signs a consent form. [Governor Spencer Cox signed it](https://governor.utah.gov/press/gov-spencer-cox-signs-81-bills-in-the-2024-general-legislative-session/?ref=ceo.com) and it took effect May 1, 2024\. [Science magazine reported that bioethicists called it a threat to the FDA's authority](https://www.science.org/content/article/utah-flouts-fda-law-greenlighting-placental-stem-cell-therapies?ref=ceo.com). Yanay called it the first of many. "People want to have access to cells."

## What the filings say

Pluri trades on Nasdaq and the Tel Aviv exchange as PLUR. The interview was recorded while Zami Adelman, the man who gave Yanay his first CFO job, was still chairman. That changed in December 2025.

[The company's quarterly report for the period ended March 31, 2026](https://www.sec.gov/Archives/edgar/data/0001158780/000121390026056586/ea0289682-10q%5Fpluri.htm?ref=ceo.com) shows nine-month revenue of $681,000, down from $938,000 a year earlier. Net loss: $19.2 million. Cash, restricted cash and short-term deposits: $9.5 million. Working capital deficit: $21.5 million. Accumulated deficit since the company's incorporation in 2001: $461 million. Management wrote that it had resources to fund operations for less than three months and that substantial doubt existed about Pluri's ability to continue as a going concern.

The same filing describes a 20 million euro loan from the European Investment Bank, drawn in June 2021 at 4 percent and due June 1, 2026\. The bank notified Pluri on April 21 that it was reserving its rights while restructuring talks continued.

Nasdaq has written twice this year. [In January, the exchange told Pluri its market value had fallen below the $35 million minimum for continued listing](https://www.sec.gov/Archives/edgar/data/1158780/000121390026006685/ea0273651-8k%5Fpluri.htm?ref=ceo.com). [The company regained compliance in February](https://www.sec.gov/Archives/edgar/data/1158780/000121390026022025/ea0279347-8k%5Fpluri.htm?ref=ceo.com). [On July 7 it received the same notice again, with a new deadline of January 4, 2027](https://www.sec.gov/Archives/edgar/data/0001158780/000121390026077548/ea0297769-8k%5Fpluri.htm?ref=ceo.com). [Calcalist reported that Pluri, once valued at nearly a billion shekels, was worth roughly $17 million when the second notice arrived](https://www.calcalistech.com/ctechnews/article/i1qfr27yr?ref=ceo.com).

Yanay told Calcalist the clinical programs had not worked. "We came very close, but close isn't success," he said, and that he was no longer willing to bet the company on lengthy trials.

The money keeping the lights on has mostly come from one person. Alejandro Weinstein is a Chilean investor who, [by the company's account, became chairman in December 2025 and has put more than $17 million into Pluri over the past year](https://finance.yahoo.com/healthcare/articles/pluri-chairman-alejandro-weinstein-cumulative-110000776.html?ref=ceo.com). [In December 2025 an entity he controls bought 625,000 shares with warrants at $4.00](https://www.sec.gov/Archives/edgar/data/1158780/000121390025119651/ea0269001-8k%5Fpluri.htm?ref=ceo.com). [In March 2026 it agreed to the same terms again](https://www.sec.gov/Archives/edgar/data/1158780/000121390026035110/ea0283653-8k%5Fpluri.htm?ref=ceo.com). [By June 30 he and his entities beneficially owned about 38 percent of the company](https://www.sec.gov/Archives/edgar/data/1158780/000121390026074213/xslSCHEDULE%5F13D%5FX02/primary%5Fdoc.xml?ref=ceo.com), capped by contract at 35.

[On August 27, 2026, Pluri sold 2,228,940 shares to a single institutional investor at $1.50](https://www.biospace.com/press-releases/pluri-announces-pricing-of-3-3-million-registered-direct-offering-and-concurrent-private-placement-with-a-single-healthcare-focused-institutional-investor?ref=ceo.com). Gross proceeds: $3.3 million. Use of funds: working capital. [The stock had closed at $1.48 the day before](https://www.sec.gov/Archives/edgar/data/0001158780/000121390026094106/ea0303575-424b3%5Fpluri.htm?ref=ceo.com).

Yanay, in the interview, on how the company is financed: "Biotech and cell development, it's an expensive and risky field."

## Who gave him a chance

He wakes at 5:00 a.m. Prayers, exercise, an empty office before anyone else arrives. He runs the company on OKRs because he read John Doerr. He was reading Bob Iger's memoir at the time of the interview and found comfort in it. "It's nice to see that you're not one in your pains."

He was born in Israel, lived abroad for five years, and came home. The interview took place during the war that followed October 7\. "None of my friends missed a deadline or didn't deliver a project or asked for anything," he said. "We are here to deliver, and we're going to do it."

The CEO.com Podcast ends every episode with the same question. The chances one gives are as important as the chances one takes. Who gave you yours?

Yanay's answer is Zami Adelman. Twenty-some years ago, Yanay was three years into his career at Ernst & Young when Adelman, then CEO of a public company, offered him the CFO job.

"When you are young, one of the main things that you have is that you're not scared and you're not worried," Yanay said. "Of course I can be a CFO of a public company. What's the question?"

They worked together for years and moved to Pluri together, Adelman as chairman, Yanay working his way up to CEO. Most of Yanay's management team has been with him more than a decade. He met his wife in seventh grade.

Adelman is no longer chairman. Weinstein is. Yanay is still CEO, still 5:00 a.m., still certain the placenta is the answer and that the number in Genesis is a floor, not a ceiling.

```chapters
00:00:00 Introduction
00:00:33 Yaky's Journey Into Biotech
00:01:55 What Is 3D Cell Technology
00:04:04 Cell-Based Coffee Production
00:08:18 Operating a Biotech in Israel
00:10:22 A Typical Day for Yaky
00:12:02 Cultivated Meat Explained
00:14:48 Placenta Cells and Medical Applications
00:17:31 Future Areas for Cell Technology
00:20:20 Aging Gracefully and Longevity
00:22:42 Financing Pluri's Growth
00:24:41 Reading Recommendations
00:26:55 The Importance of Mentorship
```

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I'm<00:03:09.246> sure<00:03:09.423> you<00:03:09.583> see<00:03:09.872> the<00:03:09.952> healthcare<00:03:10.273> spending,<00:03:11.011> and<00:03:11.091> that's<00:03:11.332> going<00:03:11.637> all<00:03:11.733> over<00:03:11.894> the<00:03:11.974> Western<00:03:12.359> world.

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And<00:03:13.659> I<00:03:13.723> understood<00:03:14.156> that<00:03:14.284> we<00:03:14.445> need<00:03:14.541> to<00:03:14.637> find<00:03:15.103> new<00:03:15.263> ways<00:03:15.825> to<00:03:15.985> treat<00:03:16.210> human<00:03:16.467> beings<00:03:16.948> and<00:03:17.093> to<00:03:17.333> reset<00:03:18.582> our<00:03:18.825> healthcare<00:03:19.166> system.

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Basically<00:03:21.358> moving<00:03:21.845> or<00:03:21.926> doing<00:03:22.154> the<00:03:22.251> transition<00:03:22.901> from<00:03:23.225> sick<00:03:23.501> care<00:03:23.631> system<00:03:24.118> that<00:03:24.281> we<00:03:24.346> have<00:03:24.459> today<00:03:24.914> to<00:03:25.011> healthcare<00:03:25.401> system.

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And<00:03:26.556> I<00:03:26.588> think<00:03:26.813> that<00:03:26.910> cells,<00:03:28.035> in<00:03:28.083> my<00:03:28.244> opinion,<00:03:28.581> are<00:03:28.726> the<00:03:28.902> most<00:03:29.224> amazing<00:03:29.786> and<00:03:29.947> potent<00:03:30.991> agent<00:03:32.277> in<00:03:32.357> order<00:03:32.598> to<00:03:32.679> regenerate<00:03:33.225> our<00:03:33.402> body.

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From<00:03:34.221> the<00:03:34.302> simple<00:03:34.752> reason<00:03:35.250> that<00:03:35.475> our<00:03:35.620> body<00:03:35.796> is<00:03:35.893> built<00:03:36.053> from<00:03:36.214> cells.

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So<00:03:37.258> let's<00:03:37.564> treat<00:03:37.805> it<00:03:37.982> with<00:03:38.142> healthy<00:03:38.448> cells<00:03:38.946> to<00:03:39.492> create<00:03:39.653> regeneration,<00:03:40.794> not<00:03:40.954> hospitalization,<00:03:42.802> and<00:03:42.882> not<00:03:43.107> as<00:03:43.204> extremely<00:03:43.686> invasive<00:03:44.232> treatments<00:03:44.795> that<00:03:44.955> we<00:03:45.020> are<00:03:45.105> using<00:03:45.309> today.

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We<00:03:46.457> are<00:03:46.521> holding<00:03:46.845> a<00:03:46.861> very<00:03:47.169> dedicated<00:03:47.752> and<00:03:47.849> smart<00:03:48.173> system,<00:03:48.885> our<00:03:49.047> body.

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We<00:03:49.856> should<00:03:50.018> treat<00:03:50.326> it<00:03:51.378> with<00:03:51.427> respect<00:03:52.350> and<00:03:52.690> with<00:03:52.771> the<00:03:52.916> right<00:03:53.175> agent.

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And<00:03:54.980> since<00:03:55.173> then,<00:03:55.720> I've<00:03:55.800> become<00:03:56.122> like<00:03:57.827> a<00:03:58.052> great<00:03:58.293> believer<00:03:58.631> in<00:03:58.775> cells<00:03:59.129> and<00:03:59.338> the<00:03:59.419> ability<00:03:59.837> to<00:03:59.917> create<00:04:00.946> different<00:04:01.284> products<00:04:02.474> out<00:04:02.587> of<00:04:02.780> them.

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So<00:04:05.222> tell<00:04:05.527> me,<00:04:05.720> you<00:04:05.848> just,<00:04:06.170> you<00:04:06.330> recently<00:04:06.668> did<00:04:06.812> something<00:04:07.134> like<00:04:07.294> this<00:04:07.471> cell-based<00:04:08.258> coffee<00:04:08.660> production<00:04:09.640> where<00:04:10.106> you<00:04:10.267> reduce<00:04:10.749> water<00:04:11.022> usage<00:04:11.488> by<00:04:11.649> 98%.

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Give,<00:04:13.851> give<00:04:14.016> us<00:04:14.180> a<00:04:14.246> sense<00:04:14.738> for<00:04:15.494> that<00:04:15.756> accomplishment.

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That's<00:04:16.643> really<00:04:16.890> interesting.

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Yeah,<00:04:19.331> so<00:04:19.559> Plurim,<00:04:20.534> we<00:04:20.632> are<00:04:20.762> based<00:04:21.022> in<00:04:21.168> Israel,<00:04:21.477> headquarters<00:04:22.063> here,<00:04:22.973> a<00:04:23.054> very<00:04:23.461> technological<00:04:24.176> company,<00:04:24.940> about<00:04:25.380> 130<00:04:27.355> employees,<00:04:29.283> and<00:04:29.607> we<00:04:29.639> have<00:04:30.028> more<00:04:30.206> than<00:04:30.416> one<00:04:30.595> patent<00:04:31.145> for<00:04:31.307> every<00:04:31.485> employee.

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So<00:04:32.149> like<00:04:32.441> 140<00:04:33.024> patents<00:04:33.445> in<00:04:33.575> the<00:04:33.640> company,<00:04:34.156> very<00:04:34.480> strong<00:04:34.673> technology<00:04:35.223> platform.

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And<00:04:37.064> the<00:04:37.290> way<00:04:37.452> that<00:04:37.694> we<00:04:37.775> operate<00:04:38.421> is<00:04:38.599> by<00:04:38.760> creating<00:04:39.568> a<00:04:40.136> kind<00:04:40.313> of<00:04:40.458> collaborative<00:04:41.197> network<00:04:41.598> of<00:04:41.759> companies<00:04:43.028> that<00:04:43.285> all<00:04:43.366> of<00:04:43.510> them<00:04:43.703> relies<00:04:44.651> on<00:04:44.748> our—<00:04:45.037> all<00:04:45.133> of<00:04:45.278> them<00:04:45.439> rely<00:04:45.696> on<00:04:45.760> our<00:04:45.937> platform<00:04:46.724> but<00:04:46.901> operate<00:04:47.318> as<00:04:47.399> a<00:04:47.463> standalone<00:04:48.170> unit.

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We're<00:04:49.616> always<00:04:49.809> going<00:04:49.905> to<00:04:50.002> use<00:04:50.098> the<00:04:50.178> same<00:04:50.436> platform,<00:04:51.383> the<00:04:51.480> 3Dimensional<00:04:51.978> Expansion<00:04:52.524> platform.

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It<00:04:53.408> can<00:04:53.569> expand<00:04:54.067> sales<00:04:55.159> in<00:04:55.191> a<00:04:55.320> very<00:04:55.674> effective<00:04:56.284> way,<00:04:57.425> and<00:04:57.505> we<00:04:57.666> are<00:04:58.132> actually<00:04:58.951> seeking<00:05:00.253> for<00:05:00.783> places<00:05:01.602> that<00:05:01.747> there<00:05:01.924> is<00:05:02.020> a<00:05:02.084> need,<00:05:03.289> that<00:05:03.514> we<00:05:03.611> see<00:05:03.996> that<00:05:04.173> there<00:05:04.334> is<00:05:04.495> a<00:05:04.511> need<00:05:04.736> for<00:05:04.896> mass-scale<00:05:05.298> production<00:05:07.080> And<00:05:07.225> by<00:05:07.770> identifying<00:05:08.428> the<00:05:08.525> need,<00:05:09.456> we<00:05:09.536> are<00:05:09.777> always<00:05:10.194> going<00:05:10.306> to<00:05:10.435> operate<00:05:10.820> in<00:05:10.900> the<00:05:10.932> same<00:05:11.269> manner.

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We<00:05:11.799> identify<00:05:12.280> the<00:05:12.377> need,<00:05:13.163> we<00:05:13.243> are<00:05:13.307> finding<00:05:13.741> a<00:05:13.885> collaborative<00:05:14.447> partner<00:05:15.009> that<00:05:15.570> know<00:05:15.731> how<00:05:15.891> to<00:05:16.052> go<00:05:16.357> to<00:05:16.533> do<00:05:16.854> the<00:05:16.999> go-to-market,<00:05:18.363> and<00:05:18.459> we<00:05:19.005> are<00:05:19.246> going<00:05:19.422> to<00:05:19.502> open<00:05:19.727> an<00:05:19.823> activity<00:05:20.465> that's<00:05:20.706> going,<00:05:21.107> going<00:05:21.332> to<00:05:21.492> be<00:05:21.605> solely<00:05:22.166> focused<00:05:23.418> in<00:05:23.579> like<00:05:24.317> that,<00:05:24.558> this<00:05:24.879> one<00:05:25.120> industry.

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This<00:05:27.142> is<00:05:27.270> a<00:05:27.302> strategy<00:05:27.848> that<00:05:28.073> we<00:05:28.105> started<00:05:28.490> to<00:05:28.634> implement<00:05:29.019> a<00:05:29.052> few<00:05:29.212> years<00:05:29.469> ago<00:05:30.095> and<00:05:30.319> we<00:05:30.416> were<00:05:30.512> able<00:05:30.737> to<00:05:30.897> do<00:05:30.961> it<00:05:31.138> quite<00:05:31.459> effectively.

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Creating<00:05:33.684> companies<00:05:34.251> for<00:05:34.510> different<00:05:34.915> applications.

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One<00:05:36.356> of<00:05:36.517> the<00:05:36.598> most<00:05:36.857> interesting<00:05:37.327> industries<00:05:37.829> that<00:05:38.055> we<00:05:38.153> operate<00:05:38.476> today<00:05:39.772> is<00:05:39.933> around<00:05:40.484> our<00:05:41.326> subsidiary<00:05:42.038> that<00:05:42.281> we<00:05:42.330> call<00:05:42.448> it<00:05:42.618> CoffeeSci.

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I<00:05:45.937> actually<00:05:46.501> got<00:05:46.743> a<00:05:46.823> call<00:05:47.146> from<00:05:47.388> one<00:05:47.549> of<00:05:47.646> the<00:05:47.791> largest<00:05:48.178> coffee<00:05:48.435> companies<00:05:48.903> in<00:05:49.000> the<00:05:49.145> world<00:05:49.500> a<00:05:49.709> few<00:05:49.870> years<00:05:50.064> ago,<00:05:50.370> about<00:05:51.241> 18<00:05:51.418> months<00:05:51.644> ago,<00:05:52.869> and<00:05:52.950> they<00:05:53.095> tell<00:05:53.272> me,<00:05:53.433> hey,<00:05:53.659> Aki,<00:05:54.223> we<00:05:54.255> are<00:05:54.320> following<00:05:54.562> your<00:05:54.725> technology<00:05:55.781> and<00:05:55.846> we're<00:05:55.960> seeing<00:05:56.188> your<00:05:56.367> IP<00:05:56.984> and<00:05:57.082> we're<00:05:57.245> seeing<00:05:57.570> that<00:05:57.797> you<00:05:57.879> are<00:05:58.139> actually<00:05:58.448> expert<00:05:58.870> in<00:05:58.952> cell<00:05:59.130> expansion.

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'Can<00:06:01.139> you<00:06:01.220> do<00:06:01.316> cultivated<00:06:01.895> coffee?'<00:06:03.713> And<00:06:03.890> I<00:06:04.035> literally<00:06:04.293> started<00:06:04.614> to<00:06:04.759> laugh<00:06:04.936> on<00:06:05.081> the<00:06:05.113> Zoom.

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I<00:06:05.837> told<00:06:06.062> him,<00:06:06.207> 'Well,<00:06:07.832> why<00:06:08.074> the<00:06:08.154> hell<00:06:08.251> do<00:06:08.379> you<00:06:08.460> need<00:06:08.637> cultivated<00:06:09.119> coffee?

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What's<00:06:11.250> wrong<00:06:11.428> with<00:06:11.605> a<00:06:11.653> nice<00:06:11.895> green<00:06:12.137> plant?'<00:06:14.168> And<00:06:14.474> they<00:06:14.555> said,<00:06:14.893> 'Yeah,<00:06:15.200> you<00:06:15.232> know,<00:06:16.667> in<00:06:16.731> like<00:06:16.828> 20<00:06:17.150> years<00:06:17.473> we're<00:06:17.634> gonna<00:06:17.859> lose<00:06:18.262> half<00:06:18.520> of<00:06:18.665> the<00:06:18.843> global<00:06:19.085> production<00:06:19.633> of<00:06:19.794> coffee<00:06:20.361> because<00:06:20.621> of<00:06:20.767> changing<00:06:21.108> climate.

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We<00:06:21.823> already<00:06:22.148> see<00:06:22.961> the<00:06:23.042> phenomena,<00:06:23.708> and<00:06:23.790> that's<00:06:23.952> gonna<00:06:24.180> come,<00:06:24.423> gonna<00:06:24.537> come<00:06:24.765> big<00:06:24.927> time.'<00:06:26.324> And<00:06:26.468> I<00:06:26.565> love<00:06:26.805> coffee.

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And<00:06:29.212> I<00:06:29.228> said,<00:06:29.469> okay,<00:06:29.774> we're<00:06:29.934> not<00:06:30.079> gonna<00:06:30.255> let<00:06:30.416> it<00:06:30.512> happen.

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And<00:06:32.582> we<00:06:32.726> did<00:06:32.902> a,<00:06:33.384> a<00:06:33.544> POC,<00:06:33.817> proof<00:06:34.587> of<00:06:34.748> concept,<00:06:35.229> to<00:06:35.325> see<00:06:36.111> if<00:06:36.192> we<00:06:36.272> can<00:06:36.432> use<00:06:36.593> the<00:06:36.673> same<00:06:37.154> method<00:06:38.278> that<00:06:38.438> we<00:06:38.598> are<00:06:38.743> growing<00:06:39.240> placenta<00:06:39.722> cells<00:06:40.187> for<00:06:40.363> therapeutics,<00:06:41.743> or<00:06:41.888> we<00:06:42.032> are<00:06:42.128> using<00:06:43.717> animal<00:06:43.990> cells.

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We<00:06:44.679> have<00:06:44.840> also<00:06:45.081> a<00:06:45.161> company<00:06:45.418> in<00:06:45.578> cultivated<00:06:46.220> meat<00:06:46.621> that<00:06:46.846> we<00:06:46.942> partner<00:06:47.182> with<00:06:47.423> a<00:06:47.664> few<00:06:47.888> of<00:06:47.985> the<00:06:48.065> largest<00:06:48.418> companies<00:06:48.787> in<00:06:48.851> the<00:06:48.947> world.

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We<00:06:49.910> said,<00:06:50.215> can<00:06:50.391> we<00:06:50.552> grow<00:06:50.953> the<00:06:51.049> same<00:06:51.370> thing<00:06:51.819> on<00:06:51.980> plant?

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So<00:06:52.718> taking<00:06:53.119> a<00:06:53.199> biopsy<00:06:54.260> from<00:06:54.663> a<00:06:54.792> coffee<00:06:55.131> plant<00:06:55.535> once<00:06:56.906> and<00:06:57.132> using<00:06:57.471> then<00:06:57.778> our<00:06:58.197> machine,<00:06:58.746> this<00:06:58.988> bio-reactor<00:06:59.585> system<00:07:00.118> that<00:07:00.295> can<00:07:00.537> grow<00:07:00.779> cells<00:07:01.183> very<00:07:01.409> effectively<00:07:03.022> in<00:07:03.103> order<00:07:03.280> to<00:07:03.410> create<00:07:03.748> coffee<00:07:04.249> on<00:07:04.394> high<00:07:04.572> scale<00:07:05.782> but<00:07:06.008> not<00:07:06.251> correlated<00:07:06.670> to<00:07:06.832> weather,<00:07:08.624> rain,<00:07:09.092> or<00:07:09.156> whatnot.

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And<00:07:10.690> we<00:07:10.722> did<00:07:11.013> it.

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I<00:07:11.206> mean,<00:07:11.352> we're<00:07:11.497> able<00:07:11.691> to<00:07:11.836> show<00:07:11.997> that<00:07:12.143> we<00:07:12.240> can<00:07:12.450> grow<00:07:12.498> scale<00:07:12.884> on<00:07:13.028> mass<00:07:14.234> and<00:07:15.039> we<00:07:15.135> build<00:07:15.280> this<00:07:15.505> beautiful<00:07:15.859> coffee,<00:07:16.180> coffee<00:07:16.421> site,<00:07:16.888> beautiful<00:07:17.226> Camp<00:07:17.402> Hill<00:07:17.547> coffee<00:07:17.804> site<00:07:19.316> that<00:07:19.477> will<00:07:19.638> operate<00:07:20.104> around<00:07:20.732> Coffee<00:07:21.401> as<00:07:21.547> well<00:07:21.645> as<00:07:21.792> cocoa,<00:07:22.591> because<00:07:23.096> whatever<00:07:23.504> I<00:07:23.586> told<00:07:23.814> you<00:07:23.895> about<00:07:24.156> coffee,<00:07:25.379> same<00:07:25.607> thing<00:07:25.787> about<00:07:26.031> cocoa.

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We<00:07:28.407> are<00:07:28.568> not<00:07:28.875> that<00:07:29.052> maybe<00:07:29.391> fully<00:07:29.842> aware<00:07:30.100> to<00:07:30.342> it,<00:07:30.423> but<00:07:30.568> you<00:07:30.665> can<00:07:30.826> see<00:07:30.987> it<00:07:31.149> on<00:07:31.229> the<00:07:31.391> prices.

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Coffee<00:07:33.003> price<00:07:33.471> went<00:07:33.649> like<00:07:33.794> 5<00:07:34.213> times<00:07:34.439> high<00:07:35.181> in<00:07:35.245> the<00:07:35.342> last<00:07:35.568> 5<00:07:35.810> years.

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So<00:07:37.133> the<00:07:37.278> prices<00:07:37.682> are<00:07:37.779> going<00:07:38.087> through<00:07:38.265> the<00:07:38.410> roof<00:07:38.992> because<00:07:39.947> the<00:07:40.108> change<00:07:40.302> of<00:07:40.448> climate,<00:07:41.645> it<00:07:41.742> creates<00:07:42.146> less<00:07:42.389> production.

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It<00:07:43.440> means<00:07:43.682> that<00:07:43.844> you're<00:07:43.990> gonna<00:07:44.168> pay<00:07:44.475> more<00:07:45.381> and<00:07:45.461> it<00:07:45.607> means<00:07:45.785> that<00:07:45.930> humanity<00:07:47.042> Probably<00:07:47.283> need<00:07:47.444> to<00:07:47.508> find<00:07:48.551> new<00:07:48.712> ways<00:07:50.252> to<00:07:50.413> produce<00:07:51.039> what<00:07:51.215> we<00:07:51.280> used<00:07:51.472> to<00:07:51.601> take<00:07:51.793> from<00:07:52.002> other<00:07:52.243> land,<00:07:52.740> but<00:07:52.917> today<00:07:53.559> it's<00:07:54.406> a<00:07:54.426> little<00:07:54.650> bit<00:07:54.811> more<00:07:54.923> difficult<00:07:55.469> with<00:07:55.565> the<00:07:55.710> number<00:07:55.950> of<00:07:56.095> people<00:07:56.287> that<00:07:56.496> we<00:07:56.576> have<00:07:57.620> and<00:07:57.716> the<00:07:57.796> massive<00:07:58.583> change<00:07:58.839> in<00:07:58.920> climate<00:07:59.385> that<00:07:59.562> we<00:07:59.738> currently<00:08:00.284> witness.

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So<00:08:01.231> this<00:08:01.407> is,<00:08:02.611> that's<00:08:02.836> my<00:08:02.996> life,<00:08:03.334> quite,<00:08:04.858> quite<00:08:05.163> interesting.

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What<00:08:07.025> is<00:08:07.186> it,<00:08:07.988> we<00:08:08.068> talked<00:08:08.293> a<00:08:08.309> little<00:08:08.486> bit<00:08:08.710> about<00:08:09.272> this<00:08:09.433> before<00:08:09.754> we<00:08:09.834> started,<00:08:10.315> but<00:08:11.038> what<00:08:11.182> has<00:08:11.359> it<00:08:11.503> been<00:08:11.760> like<00:08:12.386> to<00:08:13.124> be<00:08:13.365> based<00:08:13.766> in<00:08:13.991> Israel<00:08:14.392> during<00:08:14.729> all<00:08:14.890> of<00:08:15.034> this?

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You<00:08:18.630> know,<00:08:19.819> I<00:08:20.205> was<00:08:20.462> born<00:08:20.703> and<00:08:20.847> live<00:08:21.008> in<00:08:21.104> Israel<00:08:22.052> other<00:08:22.229> than<00:08:22.454> like<00:08:22.695> 5<00:08:23.113> years<00:08:23.354> that<00:08:23.531> I<00:08:23.595> lived<00:08:23.772> abroad.

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This<00:08:24.543> is—.

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So<00:08:27.146> I<00:08:27.274> like<00:08:27.692> the<00:08:27.773> land.

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I<00:08:28.659> breathe<00:08:30.592> better<00:08:30.914> when<00:08:31.075> I'm<00:08:31.236> here<00:08:31.397> in<00:08:31.494> Israel.

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I<00:08:32.363> feel<00:08:32.605> that.

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So<00:08:33.475> this<00:08:33.652> is<00:08:33.797> for<00:08:33.910> me<00:08:34.038> like<00:08:34.296> my<00:08:34.441> homeland<00:08:34.844> and<00:08:34.892> I'm<00:08:35.085> going<00:08:35.166> to<00:08:35.263> do<00:08:35.424> everything<00:08:35.762> for<00:08:35.971> this<00:08:36.084> country.

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Obviously<00:08:38.735> we<00:08:38.816> are<00:08:38.977> not<00:08:39.445> in<00:08:40.107> an<00:08:40.187> easy<00:08:40.365> situation<00:08:41.059> in<00:08:41.156> the<00:08:41.188> last<00:08:41.704> year,<00:08:42.269> year<00:08:42.446> and<00:08:42.527> a<00:08:42.850> month.

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But<00:08:45.341> Israel,<00:08:46.226> all<00:08:46.403> the<00:08:46.468> Israelis<00:08:47.595> are<00:08:47.853> actually<00:08:48.175> revealing<00:08:48.980> their,<00:08:49.865> in<00:08:49.946> their<00:08:50.171> best<00:08:50.348> because<00:08:52.039> from<00:08:52.200> one<00:08:52.425> end<00:08:52.603> we<00:08:52.667> are<00:08:52.699> facing<00:08:53.166> severe<00:08:53.488> conditions<00:08:54.134> on<00:08:54.282> our<00:08:54.463> borders.

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Israel<00:08:57.630> is<00:08:57.840> a<00:08:57.920> nation<00:08:58.340> of<00:08:58.646> creation,<00:08:59.146> of<00:08:59.307> innovation,<00:09:00.114> of<00:09:00.420> providing<00:09:01.082> wealth,<00:09:01.646> health,<00:09:01.985> and<00:09:02.114> prosperity<00:09:02.695> to<00:09:02.840> this<00:09:03.162> world.

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We<00:09:04.216> see<00:09:04.297> that<00:09:04.378> it<00:09:04.475> is<00:09:04.621> our<00:09:04.798> mission.

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Unfortunately,<00:09:05.865> not<00:09:06.172> always<00:09:06.415> the<00:09:06.496> case<00:09:07.368> with<00:09:07.546> our<00:09:07.708> neighbors.

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But<00:09:09.633> from<00:09:09.811> one<00:09:10.054> end,<00:09:10.200> we<00:09:10.281> are<00:09:10.314> facing<00:09:10.703> this<00:09:11.108> severe<00:09:11.383> situation<00:09:11.837> on<00:09:11.902> our<00:09:12.145> borders,<00:09:12.550> but<00:09:12.745> Israelis<00:09:13.280> today<00:09:13.620> are<00:09:14.090> at<00:09:14.171> their<00:09:14.349> best.

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So<00:09:17.024> I<00:09:17.040> speak<00:09:17.346> a<00:09:17.363> lot<00:09:17.572> with<00:09:17.669> my<00:09:17.765> friends,<00:09:18.136> CEOs,<00:09:20.151> and<00:09:20.247> it<00:09:21.279> means<00:09:21.537> that<00:09:21.859> we<00:09:22.004> just<00:09:22.181> need<00:09:22.278> to<00:09:22.423> be<00:09:22.649> more<00:09:23.567> stronger,<00:09:24.115> resilient,<00:09:24.970> smart,<00:09:26.276> and<00:09:26.373> devoted<00:09:27.502> to<00:09:27.664> our<00:09:27.922> mission.

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And<00:09:29.341> I<00:09:29.422> can<00:09:29.664> tell<00:09:29.922> you<00:09:30.148> that<00:09:31.277> not<00:09:31.600> me<00:09:32.181> and<00:09:32.342> none<00:09:32.568> of<00:09:32.745> my<00:09:32.826> friends<00:09:34.020> missed<00:09:34.197> a<00:09:34.229> deadline.

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Or<00:09:35.735> didn't<00:09:35.995> deliver<00:09:36.304> a<00:09:36.401> project<00:09:37.846> or<00:09:38.009> ask<00:09:38.252> for<00:09:38.512> anything,<00:09:40.493> because<00:09:41.141> we<00:09:41.238> are<00:09:41.302> here<00:09:41.464> to<00:09:41.497> do<00:09:41.545> it.

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We<00:09:41.772> are<00:09:41.934> here<00:09:42.112> to<00:09:42.339> deliver<00:09:42.760> and<00:09:43.310> we're<00:09:43.407> gonna<00:09:43.650> do<00:09:43.731> it.

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Things<00:09:44.848> will<00:09:44.962> get<00:09:45.107> better<00:09:45.998> and<00:09:46.079> Israel<00:09:46.791> will<00:09:46.969> prosper.

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And<00:09:49.941> so<00:09:52.577> this<00:09:52.818> is<00:09:52.963> again,<00:09:53.236> this<00:09:53.606> is<00:09:53.702> a,<00:09:53.927> I<00:09:53.943> mean,<00:09:55.132> it's,<00:09:55.550> it's<00:09:55.727> a<00:09:55.791> unique<00:09:56.193> nation<00:09:56.836> and<00:09:57.061> unique<00:09:57.382> human<00:09:57.945> beings<00:09:58.090> that<00:09:58.290> live<00:09:58.540> here<00:09:59.856> and<00:10:01.283> I<00:10:01.364> am<00:10:01.445> very<00:10:01.752> optimistic<00:10:02.399> of<00:10:02.658> how<00:10:02.820> the<00:10:03.047> coming<00:10:03.387> few<00:10:03.629> months<00:10:03.807> are<00:10:03.872> going<00:10:04.002> to<00:10:04.050> look<00:10:04.261> like,<00:10:05.021> especially<00:10:05.733> I<00:10:05.814> believe<00:10:06.041> that<00:10:06.219> once<00:10:07.497> this<00:10:07.740> war<00:10:07.902> will<00:10:08.064> end,<00:10:08.986> it's<00:10:09.132> going<00:10:09.213> to<00:10:09.294> be<00:10:09.391> quite,<00:10:09.860> quite<00:10:10.039> amazing,<00:10:10.431> the<00:10:10.545> prosperity<00:10:11.591> that's<00:10:11.804> going<00:10:11.935> to<00:10:11.984> kick<00:10:12.065> back.

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But<00:10:14.208> as<00:10:14.289> you<00:10:14.321> can<00:10:14.435> see,<00:10:14.938> I'm<00:10:15.668> a—<00:10:16.966> yeah,<00:10:17.923> I<00:10:18.020> like<00:10:18.199> this<00:10:18.329> country.

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What<00:10:19.837> does<00:10:20.048> a<00:10:20.130> typical<00:10:20.600> day<00:10:20.762> look<00:10:21.006> like<00:10:21.184> for<00:10:21.346> you?

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A<00:10:23.408> typical<00:10:23.960> day,<00:10:24.706> as<00:10:24.950> much<00:10:25.128> a<00:10:25.193> typical<00:10:25.680> day<00:10:25.843> can<00:10:26.086> look<00:10:26.719> like<00:10:26.963> for,<00:10:27.466> for<00:10:27.628> a<00:10:27.709> CEO,<00:10:28.277> but<00:10:30.006> I<00:10:30.088> wake<00:10:30.334> up<00:10:30.448> very<00:10:30.842> early<00:10:31.071> in<00:10:31.120> the<00:10:31.169> morning,<00:10:31.563> I'm<00:10:31.727> like<00:10:31.891> 5<00:10:32.235> AM,<00:10:32.317> I'm<00:10:32.579> already<00:10:33.054> up.

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And<00:10:35.999> I'm<00:10:36.645> a<00:10:36.806> big<00:10:36.968> believer<00:10:37.210> in<00:10:37.517> routines,<00:10:37.937> so<00:10:38.260> I<00:10:38.341> build<00:10:38.567> my<00:10:38.810> like<00:10:39.052> routines,<00:10:39.617> the<00:10:39.876> days<00:10:40.118> that<00:10:40.280> I'm<00:10:40.764> here<00:10:41.006> in<00:10:41.087> Israel,<00:10:42.092> there<00:10:42.190> are<00:10:42.336> days<00:10:42.564> that<00:10:42.678> I'm<00:10:42.824> traveling<00:10:43.540> which<00:10:43.719> are<00:10:43.865> a<00:10:43.882> little<00:10:44.126> bit<00:10:44.240> different<00:10:44.614> for<00:10:45.021> the<00:10:45.346> way<00:10:45.427> that<00:10:45.655> it<00:10:45.736> looks<00:10:45.980> like.

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So<00:10:49.523> I'm<00:10:49.700> kind<00:10:50.022> of<00:10:50.327> a<00:10:50.360> scheduled<00:10:50.987> human<00:10:51.309> being,<00:10:51.551> so<00:10:51.647> I'm<00:10:51.808> planning<00:10:52.114> my<00:10:52.275> week,<00:10:52.838> I<00:10:52.854> know<00:10:53.385> how<00:10:53.643> it<00:10:54.206> looks<00:10:54.431> like,<00:10:54.705> I'm<00:10:54.930> coming<00:10:55.522> Early<00:10:55.748> in<00:10:55.780> the<00:10:55.828> morning,<00:10:57.680> I<00:10:57.777> do<00:10:57.873> my<00:10:58.099> morning<00:10:58.485> prayers<00:10:58.839> that<00:10:59.000> give<00:10:59.226> me<00:10:59.306> like<00:10:59.612> starting<00:11:00.273> the<00:11:00.418> morning<00:11:01.223> in<00:11:01.255> a<00:11:01.319> good<00:11:01.480> position,<00:11:02.124> doing<00:11:02.366> my<00:11:02.463> sports,<00:11:03.630> which<00:11:03.744> give<00:11:03.973> me<00:11:04.054> a<00:11:04.136> lot<00:11:04.316> of<00:11:04.463> energy<00:11:04.806> to<00:11:04.970> my<00:11:05.689> body.

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And<00:11:08.955> I'm<00:11:09.104> going<00:11:09.353> to<00:11:09.435> the<00:11:09.585> office<00:11:10.015> relatively<00:11:10.596> early.

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I<00:11:12.186> like<00:11:12.364> to<00:11:12.994> have<00:11:13.107> this<00:11:13.639> quiet<00:11:14.124> hour<00:11:14.366> before<00:11:15.012> I<00:11:15.044> start.

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And<00:11:17.191> I<00:11:17.353> build<00:11:17.611> my<00:11:17.757> routine.

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So,<00:11:18.806> you<00:11:18.838> know,<00:11:19.048> every<00:11:19.307> week<00:11:19.613> I<00:11:19.629> have<00:11:20.114> the<00:11:20.259> management<00:11:20.743> team<00:11:21.300> that<00:11:21.574> people<00:11:21.880> know<00:11:21.977> that<00:11:22.202> all<00:11:22.299> of<00:11:22.379> us<00:11:22.525> coming<00:11:22.879> and<00:11:23.008> doing<00:11:23.169> what<00:11:23.331> we<00:11:23.363> need<00:11:23.653> to<00:11:23.733> do.

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I'm<00:11:24.298> meeting<00:11:24.620> my<00:11:25.039> staff<00:11:25.684> on<00:11:25.781> a<00:11:25.845> regular<00:11:26.248> basis<00:11:26.651> Sunday<00:11:27.054> and<00:11:27.199> Monday.

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And<00:11:28.813> so<00:11:28.959> before<00:11:29.235> the<00:11:29.365> US<00:11:29.689> market<00:11:30.095> are<00:11:30.192> waking<00:11:30.581> up,<00:11:30.776> for<00:11:31.084> me<00:11:31.149> it's<00:11:31.327> like<00:11:31.733> Monday<00:11:32.155> afternoon,<00:11:34.811> I'm<00:11:34.958> actually<00:11:35.270> done<00:11:35.533> with<00:11:35.631> the<00:11:35.763> internal<00:11:36.124> meetings<00:11:36.665> and<00:11:36.763> then<00:11:36.944> I'm<00:11:37.092> going<00:11:37.321> for<00:11:37.403> the<00:11:37.568> external<00:11:37.978> meetings.

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I'm<00:11:39.895> starting<00:11:40.458> early.

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I<00:11:41.086> do<00:11:41.247> work<00:11:41.489> relatively<00:11:44.242> until<00:11:44.565> late.

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Coming<00:11:46.722> back<00:11:46.964> to<00:11:47.044> the<00:11:47.125> family,<00:11:48.413> 3<00:11:48.590> lovely<00:11:48.833> daughters<00:11:49.494> and<00:11:49.825> not<00:11:50.056> all<00:11:50.139> of<00:11:50.238> them<00:11:50.403> already<00:11:50.668> in,<00:11:50.717> I<00:11:50.734> mean,<00:11:50.800> some<00:11:50.916> of<00:11:50.965> them<00:11:51.048> left<00:11:51.114> the<00:11:51.147> house,<00:11:54.027> But<00:11:54.272> it's—<00:11:54.761> this<00:11:54.925> is<00:11:55.006> how<00:11:55.153> it<00:11:55.251> looks<00:11:55.479> like.

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Hmm,<00:11:57.629> I<00:11:57.645> love<00:11:57.953> that.

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Tell<00:11:58.923> me<00:11:59.101> about<00:11:59.490> cultivated<00:12:00.234> meat.

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Cultivated<00:12:02.754> meat<00:12:03.083> is<00:12:04.153> something<00:12:04.564> that<00:12:04.795> we're<00:12:04.877> seeing<00:12:05.239> in<00:12:05.305> the<00:12:05.387> last<00:12:05.700> decade.

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Um,<00:12:09.678> I<00:12:09.698> think<00:12:09.859> that<00:12:10.440> we<00:12:10.585> understood<00:12:11.167> as<00:12:11.247> human<00:12:11.732> beings<00:12:13.023> that<00:12:14.879> we<00:12:14.960> need<00:12:15.202> to<00:12:15.363> be<00:12:15.525> a<00:12:15.670> little<00:12:16.009> bit<00:12:16.719> more<00:12:16.978> kind<00:12:18.737> to<00:12:18.898> the<00:12:19.799> motherland,<00:12:20.604> to<00:12:20.765> Earth.

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We<00:12:21.875> cannot<00:12:22.133> abuse<00:12:22.454> it<00:12:22.519> the<00:12:22.615> way<00:12:22.696> that<00:12:22.857> we<00:12:22.937> abuse<00:12:23.179> it<00:12:23.404> today.

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Of<00:12:25.351> course,<00:12:25.673> animals<00:12:26.075> and<00:12:26.220> whatnot.

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And<00:12:28.617> people<00:12:28.876> are<00:12:28.908> seeking<00:12:29.280> for<00:12:29.442> solutions.

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So<00:12:30.332> can<00:12:30.575> we<00:12:30.802> grow,<00:12:31.466> get<00:12:31.627> the<00:12:31.708> same<00:12:32.097> product<00:12:33.974> by<00:12:34.217> manufacturing<00:12:35.189> it<00:12:35.431> differently?

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That's<00:12:36.969> the<00:12:37.050> main<00:12:37.196> concept.

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I'm<00:12:38.677> in<00:12:38.806> the<00:12:38.902> bioactive<00:12:39.466> field<00:12:39.869> for<00:12:40.110> two<00:12:40.271> decades,<00:12:41.334> so<00:12:41.543> for<00:12:41.720> me,<00:12:42.026> when<00:12:42.139> I'm<00:12:42.284> seeing<00:12:42.944> a<00:12:43.009> cow<00:12:44.219> or<00:12:44.283> a<00:12:44.428> chicken,<00:12:46.216> I<00:12:46.297> see<00:12:46.458> them<00:12:46.619> as<00:12:46.715> a<00:12:46.860> bioreactor,<00:12:47.746> like<00:12:47.988> our<00:12:48.149> bioreactors,<00:12:48.954> but<00:12:49.099> this<00:12:49.292> is<00:12:49.437> like<00:12:50.887> God-made<00:12:51.370> bioreactor,<00:12:52.079> whatnot.

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So<00:12:52.820> they<00:12:52.965> are<00:12:53.126> actually<00:12:53.468> growing,<00:12:54.022> growing<00:12:54.267> cells.

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This<00:12:54.788> is<00:12:54.935> one<00:12:55.098> method<00:12:55.424> to<00:12:55.505> grow<00:12:55.684> cells<00:12:56.076> in<00:12:56.173> a<00:12:56.239> very<00:12:56.483> effective<00:12:56.972> way<00:12:57.770> that<00:12:57.868> nature<00:12:58.259> created.

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But<00:13:00.229> we<00:13:00.390> can<00:13:00.633> grow<00:13:01.037> the<00:13:01.069> same<00:13:01.473> systems,<00:13:02.184> or<00:13:02.329> we<00:13:02.426> can<00:13:02.604> grow<00:13:02.991> under<00:13:03.218> the<00:13:03.250> same<00:13:03.702> concept<00:13:05.415> by<00:13:05.576> using<00:13:06.788> not<00:13:06.966> a<00:13:07.111> bioreactor<00:13:07.773> that<00:13:07.919> we<00:13:08.080> call<00:13:08.610> it<00:13:08.630> cow,<00:13:09.374> but<00:13:09.860> a<00:13:09.940> real<00:13:10.102> bioreactor<00:13:10.830> built<00:13:11.057> from<00:13:11.235> stainless<00:13:11.623> steel<00:13:12.286> that<00:13:12.448> we're<00:13:12.593> going<00:13:12.690> to<00:13:12.755> control<00:13:13.160> the<00:13:13.240> environment.

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And<00:13:14.887> what<00:13:15.113> we<00:13:15.194> are<00:13:15.324> doing,<00:13:15.534> we<00:13:15.599> are<00:13:15.680> taking<00:13:16.020> a<00:13:16.166> biopsy<00:13:17.558> from<00:13:17.785> an<00:13:17.866> animal,<00:13:18.513> any<00:13:18.675> animal<00:13:19.080> that<00:13:19.161> we<00:13:19.339> are<00:13:19.484> actually,<00:13:21.055> and<00:13:21.184> we<00:13:21.346> can<00:13:21.605> proliferate<00:13:22.318> these<00:13:22.431> cells,<00:13:22.901> grow<00:13:23.127> the<00:13:23.224> cells,<00:13:23.613> expand<00:13:23.840> the<00:13:23.889> cells<00:13:25.108> using<00:13:25.932> in<00:13:26.014> our<00:13:26.196> system.

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The<00:13:28.595> key<00:13:28.773> thing,<00:13:29.259> and<00:13:29.323> this<00:13:29.502> is<00:13:29.647> one<00:13:29.793> of<00:13:29.874> the<00:13:29.955> main<00:13:30.149> advantages<00:13:30.700> that<00:13:30.943> we<00:13:31.024> have,<00:13:31.428> is<00:13:31.574> the<00:13:31.655> ability<00:13:32.157> to<00:13:32.238> have<00:13:32.416> a<00:13:32.481> full<00:13:32.902> control<00:13:33.452> of<00:13:33.614> the<00:13:33.760> production.

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So<00:13:34.799> you<00:13:34.897> need<00:13:35.044> to<00:13:35.207> control<00:13:35.712> many,<00:13:36.120> many,<00:13:36.365> many<00:13:36.675> parameters<00:13:38.176> in<00:13:38.306> order<00:13:38.469> to<00:13:38.567> get<00:13:38.730> the<00:13:38.812> cells<00:13:39.138> to<00:13:39.301> proliferate<00:13:40.080> in<00:13:40.177> perfect<00:13:40.585> way.

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And<00:13:41.319> that's<00:13:41.563> the,<00:13:41.971> the<00:13:42.003> deep<00:13:42.231> science<00:13:42.721> into<00:13:42.981> it,<00:13:43.210> to<00:13:43.356> understand<00:13:43.780> what<00:13:44.188> you<00:13:44.269> need.

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I<00:13:46.092> can<00:13:46.255> tell<00:13:46.304> you,<00:13:46.419> Clint,<00:13:46.663> since<00:13:46.925> I'm<00:13:47.072> in<00:13:47.153> this<00:13:47.382> business,<00:13:47.806> I<00:13:47.871> have<00:13:47.969> a<00:13:48.051> high<00:13:48.198> appreciation<00:13:48.949> to<00:13:49.079> human<00:13:49.341> body<00:13:50.173> and<00:13:50.989> to<00:13:51.136> anybody.

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It's<00:13:52.133> an<00:13:52.278> amazing<00:13:52.941> control<00:13:53.410> system.

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I'm<00:13:54.785> trying<00:13:55.125> to<00:13:55.206> mimic<00:13:55.529> it<00:13:55.675> for<00:13:55.772> 20<00:13:56.079> years<00:13:57.211> and<00:13:57.470> getting<00:13:57.794> very<00:13:58.101> close.

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We<00:13:58.667> are<00:13:58.845> getting<00:13:59.168> an<00:13:59.249> excellent<00:13:59.799> outcome,<00:14:00.786> but<00:14:00.931> that's<00:14:01.093> something<00:14:01.594> that<00:14:01.821> will<00:14:01.983> allow<00:14:02.242> us<00:14:02.322> to<00:14:02.484> create<00:14:02.743> things<00:14:03.115> very<00:14:03.309> effectively,<00:14:04.830> significantly<00:14:06.027> reduce<00:14:06.852> the<00:14:07.094> different<00:14:08.129> pollutions<00:14:09.006> You<00:14:09.086> know,<00:14:09.808> livestock<00:14:10.321> is<00:14:10.545> very<00:14:10.866> pollution<00:14:11.251> to,<00:14:11.508> polluted<00:14:11.989> to<00:14:12.133> this<00:14:12.309> planet.

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Of<00:14:13.416> course,<00:14:13.656> the<00:14:13.753> animal<00:14:14.138> cruelty<00:14:14.555> that<00:14:14.779> we<00:14:14.859> like<00:14:15.036> to<00:14:15.116> reduce,<00:14:16.319> and<00:14:16.479> that<00:14:16.639> will<00:14:16.784> allow<00:14:17.040> us<00:14:17.185> to<00:14:17.281> consume<00:14:17.842> proteins<00:14:19.269> that<00:14:19.446> are<00:14:19.542> made<00:14:19.911> in<00:14:19.975> a<00:14:20.007> different<00:14:20.392> way.

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It's<00:14:22.172> not<00:14:22.316> going<00:14:22.397> to<00:14:22.493> take<00:14:22.653> the<00:14:22.733> entire<00:14:23.134> market,<00:14:24.257> but<00:14:24.433> I<00:14:24.498> think<00:14:24.674> it's<00:14:24.818> going<00:14:24.931> to<00:14:24.979> be<00:14:25.123> an<00:14:25.203> important<00:14:25.636> segment<00:14:26.903> that<00:14:27.128> will<00:14:27.304> increase<00:14:27.849> more<00:14:28.010> and<00:14:28.106> more<00:14:28.202> in<00:14:28.266> the<00:14:28.427> coming<00:14:28.747> years.

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And<00:14:30.335> this<00:14:30.511> is<00:14:30.592> what<00:14:30.832> we<00:14:30.912> did<00:14:31.073> in,<00:14:31.297> in<00:14:31.714> Pluri,<00:14:32.580> creating<00:14:33.815> the<00:14:34.024> technology<00:14:35.245> and,<00:14:35.649> and<00:14:36.199> the,<00:14:36.377> the,<00:14:36.539> the<00:14:36.700> core<00:14:36.959> thing<00:14:37.978> that<00:14:38.220> will<00:14:38.317> allow<00:14:38.640> us<00:14:38.867> to<00:14:38.948> do<00:14:39.109> it<00:14:39.206> in<00:14:39.287> a<00:14:39.433> very,<00:14:39.708> very<00:14:39.934> effective<00:14:40.484> way,<00:14:41.373> collaborating<00:14:41.939> with<00:14:42.100> the<00:14:42.197> biggest<00:14:42.521> companies<00:14:42.925> in<00:14:43.006> the<00:14:43.151> world<00:14:44.299> to<00:14:44.380> bring<00:14:44.510> these<00:14:44.704> products<00:14:45.172> to<00:14:45.286> market.

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It's,<00:14:48.681> it's<00:14:48.972> quite<00:14:49.231> incredible,<00:14:50.508> actually,<00:14:51.090> the<00:14:51.268> science<00:14:51.963> and,<00:14:52.367> uh,<00:14:52.707> everything<00:14:53.030> that<00:14:53.176> goes<00:14:53.434> behind<00:14:53.903> that.

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And<00:14:54.130> you're<00:14:54.243> also<00:14:54.486> doing<00:14:54.712> some<00:14:54.826> stuff<00:14:55.198> with<00:14:55.441> medical<00:14:56.089> applications,<00:14:56.769> is<00:14:56.898> that<00:14:57.076> right?

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Like,<00:14:57.481> you've<00:14:57.643> kind<00:14:57.805> of,<00:14:57.886> kind<00:14:58.064> of<00:14:58.128> gotten<00:14:58.290> to<00:14:58.436> the<00:14:58.517> medical<00:14:58.938> field.

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This<00:15:01.093> is<00:15:01.238> where<00:15:01.414> we<00:15:01.494> started.

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This<00:15:02.794> is<00:15:02.938> our,<00:15:03.259> our<00:15:03.419> assets<00:15:03.804> and<00:15:04.125> where<00:15:04.462> we<00:15:04.558> started.

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And<00:15:05.890> the<00:15:06.130> concept<00:15:06.788> was<00:15:07.029> around<00:15:07.414> using<00:15:07.895> placenta<00:15:08.408> cells<00:15:10.141> after<00:15:10.397> full<00:15:10.959> delivery,<00:15:11.520> healthy<00:15:11.841> delivery,<00:15:12.322> donated<00:15:12.787> placentas.

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That<00:15:15.210> we<00:15:15.354> get<00:15:15.450> this<00:15:15.675> donated<00:15:15.964> placenta<00:15:17.536> and<00:15:17.760> we<00:15:17.841> are<00:15:18.001> able<00:15:18.177> to<00:15:18.322> extract<00:15:19.605> young<00:15:19.942> healthy<00:15:20.279> cells<00:15:21.546> and<00:15:21.626> to<00:15:21.723> expand<00:15:22.284> them<00:15:22.509> in<00:15:22.573> our<00:15:22.749> systems.

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This<00:15:23.567> is<00:15:23.712> where<00:15:23.856> we<00:15:23.952> started.

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And<00:15:25.941> the<00:15:26.038> logic<00:15:26.423> behind<00:15:26.776> it<00:15:27.000> is<00:15:27.145> that<00:15:27.321> once<00:15:27.562> we<00:15:27.722> introduce<00:15:28.203> these<00:15:28.508> young<00:15:28.989> potent<00:15:29.310> cells<00:15:29.888> into<00:15:30.144> the<00:15:30.353> patient<00:15:30.690> body,<00:15:32.149> The<00:15:32.230> cells<00:15:32.648> start<00:15:33.034> to<00:15:33.115> interact<00:15:33.597> with<00:15:33.710> the<00:15:33.855> patient's<00:15:34.257> body.

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And<00:15:35.770> based<00:15:36.027> on<00:15:36.172> signals<00:15:36.590> that<00:15:36.671> they<00:15:36.816> receive<00:15:37.298> from<00:15:37.475> the<00:15:37.572> body,<00:15:37.797> they<00:15:37.942> are<00:15:38.022> responding<00:15:38.763> by<00:15:38.859> secreting<00:15:39.503> a<00:15:39.567> lot<00:15:39.744> of<00:15:40.436> therapeutic<00:15:41.018> proteins<00:15:42.860> that<00:15:43.183> lead<00:15:43.345> to<00:15:43.507> healing<00:15:43.700> and<00:15:43.830> regeneration.

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We<00:15:46.253> are<00:15:46.286> treating<00:15:46.674> quite<00:15:47.158> severe<00:15:47.514> disorders,<00:15:48.273> from<00:15:48.500> severe<00:15:48.791> ischemic<00:15:49.488> legs,<00:15:50.379> patients<00:15:50.703> with,<00:15:50.962> you<00:15:51.043> know,<00:15:51.108> obese<00:15:51.529> patients,<00:15:52.371> because<00:15:53.295> of<00:15:53.489> obesity<00:15:53.975> amputation,<00:15:54.672> or<00:15:54.704> diabetes<00:15:55.417> that<00:15:55.595> are<00:15:55.757> in<00:15:55.887> high<00:15:55.984> risk<00:15:56.211> for<00:15:56.632> leg<00:15:56.810> amputation.

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We<00:15:58.307> are<00:15:58.339> able<00:15:58.499> to<00:15:58.627> show<00:15:58.868> that<00:15:59.044> if<00:15:59.188> we<00:15:59.269> inject<00:15:59.477> these<00:15:59.685> placenta<00:16:00.086> cells,<00:16:01.352> they<00:16:01.433> allow<00:16:01.849> the<00:16:01.994> patient's<00:16:02.635> own<00:16:02.795> body<00:16:03.709> to<00:16:03.773> create<00:16:04.398> new<00:16:04.558> blood<00:16:04.735> vessels<00:16:05.296> to<00:16:05.376> renew<00:16:05.616> the<00:16:05.696> blood<00:16:05.937> supply<00:16:06.258> into<00:16:06.418> the<00:16:06.578> leg.

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We<00:16:07.764> are<00:16:07.844> treating<00:16:08.181> patients<00:16:08.646> with<00:16:08.806> a<00:16:08.838> massive<00:16:09.800> muscle<00:16:10.201> trauma,<00:16:10.810> like<00:16:11.050> after<00:16:11.243> hip<00:16:11.387> fracture.

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We<00:16:12.990> have<00:16:13.150> a<00:16:13.214> very,<00:16:13.631> very<00:16:13.856> interesting<00:16:14.176> collaboration<00:16:14.753> with<00:16:14.897> the<00:16:14.994> US<00:16:15.298> Department<00:16:15.715> of<00:16:15.859> Defense<00:16:16.292> and<00:16:16.436> NIH.

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One<00:16:17.623> cell<00:16:18.039> type<00:16:18.280> that<00:16:18.440> we<00:16:18.520> are<00:16:18.600> developing<00:16:20.203> is<00:16:20.283> a<00:16:20.364> countermeasure<00:16:21.341> against<00:16:21.967> a<00:16:22.207> high<00:16:22.431> level<00:16:22.688> of<00:16:22.864> nuclear<00:16:23.137> radiation.

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It's<00:16:24.034> quite<00:16:24.962> Extraordinary<00:16:25.617> data.

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Placenta<00:16:27.519> is<00:16:27.699> a<00:16:27.765> remarkable<00:16:28.339> organ.

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I'm<00:16:31.642> looking<00:16:31.966> at<00:16:32.046> this<00:16:32.208> organ<00:16:33.114> almost<00:16:33.341> 2<00:16:33.438> decades,<00:16:34.393> and<00:16:34.554> I<00:16:34.716> cannot<00:16:35.056> be<00:16:36.350> but<00:16:36.836> extremely<00:16:37.305> impressed<00:16:39.101> by<00:16:39.328> the<00:16:39.408> amazing<00:16:39.894> work<00:16:40.056> that<00:16:40.573> the<00:16:40.702> engineer<00:16:41.187> did<00:16:41.365> over<00:16:41.527> there,<00:16:42.496> combining<00:16:43.046> a<00:16:43.143> product<00:16:43.693> which<00:16:43.951> is<00:16:44.517> coming<00:16:44.840> from<00:16:45.018> pregnancy.

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So<00:16:47.699> it's<00:16:47.862> a<00:16:47.943> good<00:16:48.496> ethical<00:16:48.855> source.

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So<00:16:49.717> all<00:16:49.815> religions<00:16:50.287> are<00:16:50.384> perfectly<00:16:51.052> okay<00:16:51.247> with<00:16:51.507> placenta.

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Young<00:16:52.976> potent<00:16:53.314> cells<00:16:54.651> that<00:16:54.812> we<00:16:54.892> can<00:16:55.070> create<00:16:55.408> healing<00:16:55.730> and<00:16:55.827> regeneration.

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Not<00:16:57.727> doing<00:16:57.952> a<00:16:58.049> chronic<00:16:58.436> treatment<00:16:58.919> as<00:16:59.080> we<00:16:59.160> are<00:16:59.241> doing<00:16:59.482> today,<00:17:00.449> basically<00:17:00.867> allow<00:17:01.093> our<00:17:01.480> own<00:17:01.580> body<00:17:01.931> to,<00:17:03.800> to<00:17:03.832> find<00:17:04.400> or<00:17:04.627> to<00:17:04.821> do,<00:17:05.032> to<00:17:05.129> build<00:17:05.454> the<00:17:05.518> regeneration<00:17:06.183> power<00:17:07.237> as<00:17:07.464> we<00:17:07.562> have<00:17:08.275> once<00:17:08.518> we<00:17:08.600> are<00:17:08.778> young<00:17:09.086> and<00:17:09.183> in<00:17:09.329> good<00:17:09.491> health.

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So<00:17:11.012> this<00:17:11.189> is<00:17:11.318> like<00:17:11.479> the<00:17:11.640> essence<00:17:11.978> of<00:17:12.123> Pluri.

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Everything<00:17:13.105> that<00:17:13.266> we<00:17:13.347> are<00:17:13.491> doing<00:17:13.749> is<00:17:13.829> about<00:17:14.860> using<00:17:15.117> cells<00:17:15.584> to<00:17:15.681> provide<00:17:16.019> a<00:17:16.164> better<00:17:16.470> well-being<00:17:16.888> to<00:17:17.017> humanity.

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From<00:17:18.368> health,<00:17:19.042> food<00:17:19.283> security,<00:17:19.989> and<00:17:20.086> eventually<00:17:20.455> sustainability.

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And<00:17:23.666> I<00:17:23.779> believe<00:17:24.003> these<00:17:24.164> tiny<00:17:24.485> creatures<00:17:24.967> can<00:17:25.127> do<00:17:25.754> really<00:17:25.946> miracles.

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They<00:17:26.813> are<00:17:27.536> something<00:17:27.841> that<00:17:28.002> we<00:17:28.162> just<00:17:28.403> need<00:17:28.515> to<00:17:28.596> know<00:17:28.820> how<00:17:28.981> to<00:17:29.125> use<00:17:29.222> them<00:17:29.559> smartly.

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What<00:17:31.293> other<00:17:31.614> areas<00:17:32.337> can<00:17:32.513> you<00:17:32.738> take<00:17:33.075> this<00:17:33.637> into?

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Like,<00:17:34.697> you<00:17:34.777> have<00:17:34.986> the<00:17:35.066> medical<00:17:35.468> field,<00:17:35.950> you<00:17:36.046> have<00:17:36.367> meat,<00:17:36.752> you<00:17:36.833> have<00:17:37.073> coffee.

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Are<00:17:38.069> there<00:17:38.294> other<00:17:38.599> areas<00:17:39.241> that<00:17:39.337> you're<00:17:39.578> looking<00:17:40.044> at,<00:17:40.606> um,<00:17:41.023> where<00:17:41.248> you<00:17:41.425> want<00:17:41.569> to<00:17:41.666> bring<00:17:41.971> this<00:17:42.147> technology?

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So<00:17:45.340> the<00:17:45.372> simple<00:17:45.821> answer<00:17:46.078> is<00:17:46.318> to,<00:17:46.800> to<00:17:47.024> ask<00:17:47.345> you,<00:17:47.842> what<00:17:48.147> is<00:17:48.323> on<00:17:48.483> this<00:17:48.965> planet<00:17:49.446> built<00:17:49.606> from<00:17:49.831> cells?

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And<00:17:51.274> once<00:17:51.530> you<00:17:51.611> start<00:17:51.931> to<00:17:52.012> think<00:17:52.332> about<00:17:52.653> it,<00:17:54.161> you<00:17:54.257> understand<00:17:54.722> that<00:17:55.363> a<00:17:55.444> lot.

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But<00:17:57.288> we<00:17:57.384> need<00:17:57.544> to<00:17:57.625> be<00:17:57.705> like<00:17:58.202> focused<00:17:58.747> and<00:17:58.891> to<00:17:58.972> do<00:17:59.132> one<00:17:59.308> by<00:17:59.533> one.

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Obviously<00:18:00.672> therapeutics<00:18:01.473> and<00:18:01.634> pharmaceuticals,<00:18:03.558> that's<00:18:03.815> a<00:18:04.039> big<00:18:04.280> wave<00:18:04.520> that<00:18:04.745> is<00:18:04.905> coming.

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Regeneration,<00:18:06.365> healing.

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And<00:18:07.664> you<00:18:07.744> are<00:18:07.888> based<00:18:08.129> in<00:18:08.209> Utah,<00:18:08.450> I<00:18:08.546> think<00:18:08.770> it's<00:18:08.915> the<00:18:09.396> most,<00:18:09.825> I<00:18:09.845> don't<00:18:10.086> know<00:18:10.198> if<00:18:10.359> you're<00:18:10.439> even<00:18:10.696> aware<00:18:11.017> to<00:18:11.177> it,<00:18:12.381> but<00:18:12.558> for<00:18:12.766> me<00:18:12.847> it<00:18:12.943> was<00:18:13.344> one<00:18:13.505> of<00:18:13.585> the<00:18:13.729> most<00:18:15.110> surprising<00:18:15.832> things<00:18:17.581> that<00:18:17.838> they<00:18:18.079> actually<00:18:18.416> recently,<00:18:19.588> the<00:18:19.668> state<00:18:20.005> of<00:18:20.149> Utah,<00:18:21.530> they<00:18:21.690> came<00:18:21.931> with<00:18:22.075> a<00:18:22.172> bill<00:18:23.616> that's<00:18:23.889> saying<00:18:24.403> we're<00:18:24.579> gonna<00:18:24.820> approve<00:18:25.767> using<00:18:26.104> placenta<00:18:26.569> cells,<00:18:27.308> like<00:18:27.773> allogeneic,<00:18:28.848> it<00:18:29.057> means<00:18:30.758> that<00:18:31.063> are<00:18:31.336> not<00:18:31.561> autologous,<00:18:32.187> not<00:18:32.347> related<00:18:32.684> to<00:18:32.765> the<00:18:32.925> patients,<00:18:33.326> that<00:18:33.487> come<00:18:33.728> from<00:18:33.888> external<00:18:34.354> source.

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We<00:18:35.413> were<00:18:35.654> allowed<00:18:36.119> to<00:18:36.280> use<00:18:36.536> allogeneic<00:18:37.178> placenta<00:18:37.644> cells<00:18:38.635> for<00:18:38.958> therapeutics,<00:18:40.476> even<00:18:40.961> without<00:18:41.365> FDA<00:18:41.704> approval,<00:18:42.915> because<00:18:43.238> people<00:18:43.545> want<00:18:43.788> it<00:18:43.949> and<00:18:44.030> people<00:18:44.353> need<00:18:44.627> it.

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And<00:18:44.950> the<00:18:45.031> state<00:18:45.354> of<00:18:45.484> Utah<00:18:45.726> was<00:18:45.887> the<00:18:46.856> first<00:18:47.180> one<00:18:47.276> in,<00:18:47.600> in<00:18:47.680> the<00:18:47.810> U.S.<00:18:48.084> to<00:18:48.245> approve<00:18:50.083> it.

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And<00:18:50.486> we<00:18:50.567> see<00:18:50.906> more<00:18:51.212> and<00:18:51.373> more<00:18:51.648> things<00:18:51.954> like<00:18:52.180> that<00:18:52.357> happen<00:18:52.760> because<00:18:53.083> people<00:18:53.309> want<00:18:53.470> to<00:18:53.502> have<00:18:53.712> access<00:18:54.937> to,<00:18:55.421> to<00:18:55.502> sales.

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One<00:18:57.694> of<00:18:57.775> the<00:18:57.856> main<00:18:58.018> things<00:18:58.181> that<00:18:58.343> Pluri<00:18:58.668> can<00:18:58.830> provide<00:18:59.415> is<00:18:59.642> really<00:19:00.194> high<00:19:00.454> quality.

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All<00:19:01.463> of<00:19:01.610> our<00:19:01.772> development<00:19:02.357> was<00:19:02.520> done<00:19:02.763> under<00:19:02.910> the<00:19:03.170> FDA,<00:19:03.836> so<00:19:04.145> it's<00:19:04.470> the<00:19:04.632> highest<00:19:04.941> quality.

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We're<00:19:05.380> meeting<00:19:05.705> all<00:19:05.770> the<00:19:05.916> right<00:19:06.095> standards.

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But<00:19:07.273> this<00:19:07.434> is<00:19:07.514> something<00:19:07.836> that<00:19:07.980> we<00:19:08.061> see<00:19:08.157> it's<00:19:08.382> coming<00:19:08.703> big<00:19:08.944> time.

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Food<00:19:10.021> security<00:19:10.567> is<00:19:10.712> a<00:19:10.808> big<00:19:10.969> segment<00:19:12.335> and<00:19:12.640> we<00:19:12.720> see<00:19:12.833> it<00:19:13.138> all<00:19:13.218> over<00:19:13.443> the<00:19:13.604> world,<00:19:15.227> mainly<00:19:15.468> after<00:19:15.709> COVID.

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Many<00:19:17.155> countries<00:19:17.557> saying<00:19:18.039> we<00:19:18.135> need<00:19:18.296> to<00:19:18.440> be<00:19:18.504> self-sustained,<00:19:19.292> we<00:19:19.324> cannot<00:19:19.565> be<00:19:20.047> depend<00:19:22.039> on<00:19:22.200> only<00:19:22.457> on<00:19:22.618> imports.

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So<00:19:23.164> we<00:19:23.325> like<00:19:23.566> to<00:19:23.646> have<00:19:23.759> our<00:19:23.887> production<00:19:24.385> in<00:19:24.530> place.

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So<00:19:26.217> food<00:19:26.394> security<00:19:27.213> and<00:19:27.342> sustainability,<00:19:28.322> things<00:19:28.547> like<00:19:28.739> I<00:19:28.804> told<00:19:28.964> you<00:19:29.029> about<00:19:29.350> coffee<00:19:29.928> and<00:19:30.009> cacao,<00:19:31.358> it's<00:19:31.599> because<00:19:31.857> of<00:19:32.001> change<00:19:32.258> of<00:19:32.403> climate.

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Today<00:19:34.122> we<00:19:34.219> get<00:19:34.445> a<00:19:34.542> lot<00:19:34.785> of<00:19:34.849> attention<00:19:35.415> around,<00:19:35.819> you<00:19:35.852> know,<00:19:36.240> aging<00:19:36.741> and<00:19:36.870> longevity<00:19:37.533> and<00:19:37.679> well-being<00:19:38.099> in<00:19:38.245> general.

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Just<00:19:39.943> gave<00:19:40.104> a<00:19:40.201> talk<00:19:40.379> a<00:19:40.541> few<00:19:41.172> months<00:19:41.414> ago,<00:19:41.786> a<00:19:41.818> few<00:19:41.980> weeks<00:19:42.142> ago,<00:19:42.383> about<00:19:43.011> how,<00:19:43.993> why<00:19:44.219> I<00:19:44.315> believe<00:19:44.637> the<00:19:44.782> placenta<00:19:45.136> cells<00:19:45.587> can<00:19:45.684> be<00:19:45.909> quite<00:19:46.183> a<00:19:46.312> remarkable<00:19:46.875> organ<00:19:47.374> or<00:19:47.567> quite<00:19:47.712> a<00:19:47.761> remarkable<00:19:48.260> agent<00:19:49.628> that<00:19:49.934> will<00:19:50.031> allow<00:19:50.417> us—<00:19:51.496> I<00:19:51.544> don't<00:19:51.786> like<00:19:51.964> to<00:19:52.125> do<00:19:52.271> the<00:19:52.352> anti-aging<00:19:53.483> phrase.

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I<00:19:54.454> like<00:19:54.615> to<00:19:54.648> say<00:19:55.036> we<00:19:55.117> should<00:19:55.424> age<00:19:55.682> but<00:19:55.909> gracefully.

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So<00:19:58.345> I<00:19:58.494> don't<00:19:58.659> mind<00:19:58.841> aging<00:19:59.501> as<00:19:59.650> long<00:19:59.766> as<00:19:59.815> it's<00:19:59.914> in<00:19:59.997> a<00:20:00.079> graceful<00:20:00.575> way.

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And<00:20:04.222> I<00:20:04.318> believe<00:20:04.558> that<00:20:04.638> this<00:20:04.815> is<00:20:04.863> going<00:20:04.991> to<00:20:05.039> be<00:20:05.183> like<00:20:05.376> a<00:20:05.456> main<00:20:06.145> topics<00:20:06.722> that<00:20:06.963> you're<00:20:07.075> going<00:20:07.203> to<00:20:07.235> see<00:20:07.428> Pluri<00:20:07.829> all<00:20:07.925> over<00:20:09.351> using<00:20:09.768> these<00:20:10.650> big<00:20:10.874> investments<00:20:11.676> that<00:20:11.836> we<00:20:11.916> made<00:20:12.093> into<00:20:12.317> this<00:20:12.478> company<00:20:13.279> and<00:20:13.455> the<00:20:13.856> big<00:20:14.081> knowledge<00:20:14.337> that<00:20:14.562> we<00:20:14.658> have.

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So<00:20:16.245> the<00:20:16.325> future<00:20:16.614> looks<00:20:17.046> quite<00:20:17.287> exciting<00:20:17.864> and<00:20:18.505> what<00:20:18.665> we<00:20:18.762> can<00:20:18.858> do<00:20:19.050> with<00:20:19.146> sales.

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Have<00:20:20.653> you<00:20:20.749> seen—<00:20:21.311> do<00:20:21.359> you<00:20:21.407> know<00:20:21.615> who<00:20:21.775> Bryan<00:20:22.112> Johnson<00:20:22.593> is?

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This<00:20:22.994> guy<00:20:23.218> who<00:20:23.330> says<00:20:23.635> like<00:20:24.260> his<00:20:24.437> whole<00:20:24.677> goal<00:20:24.918> is<00:20:25.062> like<00:20:25.238> don't<00:20:25.559> die<00:20:26.120> and,<00:20:26.424> uh,<00:20:27.290> He's,<00:20:27.741> you<00:20:27.869> know,<00:20:28.063> says<00:20:28.369> he<00:20:28.514> has<00:20:28.997> like,<00:20:29.400> um,<00:20:29.818> the<00:20:29.979> blood<00:20:30.285> work<00:20:30.624> of<00:20:30.704> like<00:20:30.881> a<00:20:30.946> 30-year-old<00:20:31.671> and<00:20:31.751> he's<00:20:31.977> 50.

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I'm<00:20:32.621> not,<00:20:32.798> I<00:20:32.959> mean,<00:20:33.120> I'm<00:20:33.459> obviously<00:20:33.845> generalizing<00:20:34.554> all<00:20:34.634> of<00:20:34.812> this.

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What<00:20:35.633> do<00:20:35.697> you<00:20:35.859> think<00:20:36.165> of<00:20:36.310> that?

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This<00:20:36.903> whole<00:20:37.413> like<00:20:37.726> don't<00:20:38.138> die<00:20:38.566> movement.

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So,<00:20:41.793> you<00:20:41.826> know,<00:20:42.036> I<00:20:42.133> came<00:20:42.310> to<00:20:42.440> this<00:20:42.682> industry<00:20:43.102> because<00:20:43.490> of<00:20:43.603> seeing<00:20:44.717> the,<00:20:45.186> I<00:20:45.363> told<00:20:45.509> you<00:20:45.606> my<00:20:45.832> graph<00:20:46.252> of<00:20:46.478> aging<00:20:46.736> and<00:20:46.785> longevity.

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This<00:20:47.641> is<00:20:47.786> the<00:20:47.867> core<00:20:48.126> essence<00:20:48.497> of<00:20:48.562> everything<00:20:49.079> that<00:20:49.725> I<00:20:49.951> do.

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And<00:20:52.032> actually<00:20:52.363> I<00:20:52.379> think<00:20:52.545> that<00:20:52.777> most<00:20:52.959> of<00:20:53.108> the,<00:20:53.770> most<00:20:53.936> of<00:20:53.969> the<00:20:54.035> things<00:20:54.267> that<00:20:54.433> we<00:20:54.466> see<00:20:54.681> today<00:20:54.863> in<00:20:54.946> the<00:20:55.095> globe.

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Are<00:20:57.690> related<00:20:58.125> to<00:20:58.270> aging.

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And<00:20:59.461> what<00:20:59.638> we<00:20:59.719> see<00:20:59.880> on<00:21:00.025> the<00:21:00.137> traffic<00:21:01.248> and<00:21:01.393> what<00:21:01.570> we<00:21:01.635> see<00:21:01.796> in<00:21:01.892> our<00:21:02.053> pension<00:21:02.391> funds<00:21:02.713> and<00:21:02.874> food<00:21:03.100> security,<00:21:04.227> it's<00:21:04.549> all<00:21:04.710> because<00:21:05.048> of<00:21:05.177> the<00:21:05.257> fact<00:21:05.531> that<00:21:05.660> this<00:21:05.901> world<00:21:06.062> is<00:21:06.223> aging.

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We<00:21:09.055> don't<00:21:09.314> understand<00:21:09.799> it<00:21:09.945> or<00:21:10.009> we<00:21:10.107> don't<00:21:10.446> sense<00:21:10.851> it<00:21:10.997> on<00:21:11.401> a<00:21:11.482> daily<00:21:11.725> basis,<00:21:12.534> but<00:21:13.101> we<00:21:13.181> are<00:21:13.279> in<00:21:13.408> a<00:21:13.489> generation,<00:21:14.314> and<00:21:14.719> we<00:21:14.800> are<00:21:14.897> fortunate<00:21:15.447> to<00:21:15.528> be<00:21:15.609> in<00:21:15.690> such<00:21:15.933> a<00:21:15.997> generation,<00:21:17.852> that<00:21:17.935> it's<00:21:18.083> going<00:21:18.165> to<00:21:18.264> be<00:21:18.346> the<00:21:18.428> first<00:21:18.741> time<00:21:19.070> ever<00:21:19.892> that<00:21:20.139> Homo<00:21:20.567> sapiens<00:21:21.760> society<00:21:22.260> is<00:21:22.460> going<00:21:22.461> to<00:21:22.540> look<00:21:22.680> different<00:21:23.260> because<00:21:23.960> it's<00:21:24.180> always<00:21:24.500> been<00:21:24.860> a<00:21:25.080> triangle.

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Many<00:21:26.000> young<00:21:26.300> people,<00:21:27.200> less<00:21:27.520> elderly,<00:21:28.340> very<00:21:28.680> small<00:21:29.160> portion<00:21:29.460> of<00:21:29.680> old<00:21:29.960> people<00:21:30.520> because<00:21:31.540> people<00:21:31.920> used<00:21:32.160> to<00:21:32.220> die<00:21:32.340> at<00:21:32.760> 60,<00:21:32.980> 65,<00:21:34.220> or<00:21:34.620> 45.

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Today<00:21:35.560> is<00:21:35.620> the<00:21:35.780> first<00:21:35.960> time<00:21:36.140> that<00:21:36.300> it's<00:21:36.320> going<00:21:36.460> to<00:21:36.520> be<00:21:36.600> the<00:21:36.740> opposite.

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We're<00:21:39.020> not<00:21:39.140> going<00:21:39.280> to<00:21:39.360> have<00:21:39.660> many<00:21:40.000> young<00:21:40.600> people<00:21:40.900> because<00:21:41.200> people<00:21:41.420> don't<00:21:41.640> make<00:21:41.840> kids<00:21:42.100> as<00:21:42.440> used<00:21:42.940> to<00:21:43.060> do<00:21:43.140> in<00:21:43.200> the<00:21:43.380> past.

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Maybe<00:21:44.860> Israel<00:21:45.220> is<00:21:45.340> a<00:21:45.420> good<00:21:45.560> example<00:21:45.900> that<00:21:46.080> we<00:21:46.220> are<00:21:46.300> still<00:21:46.460> making<00:21:46.700> quite<00:21:46.980> a<00:21:47.120> lot<00:21:47.220> of<00:21:47.260> kids,<00:21:47.600> so<00:21:47.920> I<00:21:48.780> urge<00:21:49.100> you<00:21:49.320> all<00:21:49.460> to<00:21:49.540> continue<00:21:49.900> to<00:21:50.100> do<00:21:50.200> it.

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But<00:21:52.910> we're<00:21:53.087> going<00:21:53.280> to<00:21:53.329> see<00:21:53.490> a<00:21:53.506> lot<00:21:53.747> of<00:21:53.892> aging<00:21:54.134> population,<00:21:55.020> and<00:21:55.181> we<00:21:55.261> need<00:21:55.422> to<00:21:55.567> change<00:21:55.825> the<00:21:55.905> way<00:21:56.050> that<00:21:56.292> we<00:21:56.324> look<00:21:56.389> at<00:21:56.469> it.

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I<00:21:58.080> don't<00:21:58.627> think<00:21:58.901> that<00:21:59.110> we<00:21:59.143> need<00:21:59.288> to<00:21:59.368> live<00:21:59.465> forever,<00:22:01.616> so<00:22:01.732> I'm<00:22:01.948> more<00:22:02.132> in<00:22:02.215> the<00:22:02.381> quality<00:22:02.814> of<00:22:02.964> life.

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But<00:22:05.619> it's<00:22:05.926> quite<00:22:06.200> an<00:22:06.265> interesting<00:22:06.668> topic,<00:22:08.040> and<00:22:08.185> it's<00:22:08.912> kind<00:22:09.073> of<00:22:09.234> anecdote,<00:22:09.573> but<00:22:10.057> it<00:22:10.541> always<00:22:10.784> makes<00:22:11.042> me<00:22:11.413> laugh<00:22:12.720> when<00:22:12.865> people<00:22:13.140> say,<00:22:13.398> okay,<00:22:13.688> how<00:22:13.930> long<00:22:14.060> we<00:22:14.159> can<00:22:14.341> live?

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Is<00:22:15.251> it<00:22:15.383> 120?

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Because<00:22:17.022> this<00:22:17.119> is<00:22:17.264> what<00:22:17.442> Moses<00:22:17.749> lived.

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Guys<00:22:19.851> today<00:22:20.045> say,<00:22:20.271> okay,<00:22:20.579> we<00:22:20.676> should<00:22:20.789> look<00:22:20.999> at<00:22:21.145> 200<00:22:21.565> years<00:22:22.293> as<00:22:22.519> our<00:22:22.616> limit.

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I<00:22:24.992> always<00:22:25.233> invite<00:22:25.571> people<00:22:25.876> to<00:22:25.972> look<00:22:26.197> at,<00:22:26.680> you<00:22:26.744> know,<00:22:27.949> Chapter<00:22:28.448> A<00:22:28.689> in<00:22:28.849> Genesis<00:22:29.975> and<00:22:30.055> to<00:22:30.135> see<00:22:30.280> that<00:22:30.376> the<00:22:30.457> first<00:22:30.778> man,<00:22:30.939> Adam,<00:22:32.225> used<00:22:32.418> to<00:22:32.530> live<00:22:32.707> to<00:22:32.803> 930<00:22:33.816> years.

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So<00:22:34.883> maybe<00:22:35.287> this<00:22:35.449> is<00:22:35.546> our<00:22:35.756> biological<00:22:36.177> potential,<00:22:36.742> I<00:22:36.823> don't<00:22:37.049> know.

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But<00:22:38.052> it's,<00:22:39.183> it's<00:22:39.474> going<00:22:39.539> to<00:22:39.587> move<00:22:39.878> up<00:22:39.975> for<00:22:40.137> sure.

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Yeah,<00:22:42.821> yeah,<00:22:43.144> it<00:22:43.483> definitely<00:22:43.790> seems<00:22:44.065> to<00:22:44.194> be<00:22:44.372> trending<00:22:44.856> that<00:22:45.083> way,<00:22:45.196> no<00:22:45.486> question.

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How<00:22:46.472> have<00:22:46.633> you,<00:22:47.021> uh,<00:22:47.990> you,<00:22:48.249> you<00:22:48.329> mentioned<00:22:48.717> like<00:22:48.879> you,<00:22:49.056> there's<00:22:49.283> been<00:22:49.396> some<00:22:49.541> investments<00:22:50.026> in<00:22:50.171> this<00:22:50.333> company.

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How<00:22:50.833> have<00:22:50.979> you<00:22:51.076> financed<00:22:51.641> the<00:22:51.690> company?

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How<00:22:52.131> have<00:22:52.279> you<00:22:52.377> thought<00:22:52.557> about<00:22:52.851> raising<00:22:53.277> money<00:22:53.604> and<00:22:53.686> all<00:22:53.850> of<00:22:53.931> that?

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So<00:22:55.822> Plume<00:22:55.984> is<00:22:56.129> a<00:22:56.226> public<00:22:56.613> company.

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We<00:22:57.339> are<00:22:57.517> traded<00:22:57.920> under<00:22:58.162> the<00:22:58.259> symbol<00:22:58.727> PLUR,<00:22:59.550> traded<00:23:00.098> on<00:23:00.243> the<00:23:00.276> NASDAQ<00:23:00.824> with<00:23:01.825> dual<00:23:02.438> listing<00:23:02.809> in<00:23:02.922> Tel<00:23:03.018> Aviv<00:23:03.196> Stock<00:23:03.373> Exchange.

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Biotech<00:23:06.677> and<00:23:07.167> cell<00:23:07.477> development,<00:23:08.163> it's,<00:23:09.387> it's<00:23:09.534> an<00:23:09.616> expensive<00:23:10.351> and<00:23:10.498> risky<00:23:11.328> field.

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We<00:23:13.414> did<00:23:13.638> quite<00:23:14.039> a—<00:23:14.906> we<00:23:15.002> did<00:23:15.820> substantial<00:23:16.446> fundraising<00:23:17.249> to<00:23:17.409> the<00:23:17.553> company<00:23:18.051> through<00:23:18.596> private<00:23:19.575> and<00:23:19.720> institutional<00:23:20.201> investors,<00:23:22.223> but<00:23:22.447> we<00:23:22.528> are<00:23:22.560> fortunate<00:23:23.410> enough<00:23:23.827> to<00:23:23.972> get<00:23:24.164> also<00:23:24.389> some<00:23:24.613> substantial<00:23:25.849> support<00:23:27.293> from<00:23:27.518> different<00:23:27.983> agencies,<00:23:29.379> starting<00:23:29.925> with<00:23:30.165> the<00:23:31.112> Israel<00:23:31.369> Innovation<00:23:31.850> Authority<00:23:32.572> that<00:23:32.717> gave<00:23:32.829> us<00:23:33.037> quite<00:23:33.294> a<00:23:33.310> lot<00:23:33.535> of<00:23:33.679> funding.

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Europe<00:23:35.685> Horizon<00:23:36.263> 2020<00:23:37.386> gave<00:23:37.546> us<00:23:37.707> about<00:23:37.883> $30<00:23:38.188> million<00:23:38.589> in<00:23:38.686> funding.

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And<00:23:39.893> the<00:23:40.023> US<00:23:40.201> government,<00:23:41.333> we<00:23:41.398> have<00:23:41.641> a<00:23:41.900> strong<00:23:42.223> collaboration<00:23:42.854> with<00:23:43.032> the<00:23:43.129> NIH<00:23:43.534> and<00:23:43.760> Department<00:23:44.229> of<00:23:44.278> Defense,<00:23:45.940> which<00:23:46.182> are<00:23:46.295> funding<00:23:46.924> these<00:23:47.150> radiation<00:23:47.651> projects<00:23:48.135> that,<00:23:48.861> that<00:23:49.103> we<00:23:49.184> have.

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So<00:23:52.493> I<00:23:52.574> believe<00:23:53.203> that<00:23:53.445> today<00:23:54.349> more<00:23:54.527> and<00:23:54.640> more<00:23:54.752> governments<00:23:56.104> will<00:23:56.362> push<00:23:56.845> towards<00:23:57.247> development<00:23:57.827> of<00:23:58.117> new<00:23:58.374> way<00:23:59.485> to<00:23:59.646> treat<00:23:59.904> human<00:24:00.290> beings.

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We<00:24:01.353> need<00:24:01.578> to<00:24:01.674> shift<00:24:02.157> from<00:24:02.399> the<00:24:02.544> way<00:24:02.656> that<00:24:02.882> we<00:24:02.962> are<00:24:03.204> treating<00:24:03.606> us<00:24:03.832> today.

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It's<00:24:05.309> not<00:24:05.471> smart.

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And<00:24:07.327> I'm<00:24:09.183> one<00:24:09.344> of<00:24:09.521> these,<00:24:09.844> the,<00:24:10.248> the,<00:24:10.474> the<00:24:10.732> one<00:24:10.909> that's<00:24:11.184> saying<00:24:12.652> we<00:24:12.749> should<00:24:12.975> be<00:24:13.137> treated<00:24:13.556> not<00:24:13.863> when<00:24:14.121> we<00:24:14.186> are<00:24:14.234> sick,<00:24:15.091> we<00:24:15.188> should<00:24:15.414> be<00:24:15.560> treated<00:24:15.900> when<00:24:16.061> we<00:24:16.142> are<00:24:16.223> in<00:24:16.385> good<00:24:16.546> health.

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That's<00:24:17.743> the<00:24:17.840> way<00:24:18.001> to<00:24:18.082> do<00:24:19.214> it.

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And<00:24:20.265> in<00:24:20.346> my<00:24:20.588> vision,<00:24:21.219> every<00:24:21.332> human<00:24:21.639> being<00:24:21.850> from<00:24:22.027> age<00:24:22.205> 40,<00:24:22.755> 45,<00:24:24.228> you<00:24:24.308> should<00:24:24.470> get<00:24:24.713> once<00:24:25.036> a<00:24:25.101> year<00:24:25.344> treat<00:24:25.667> with<00:24:25.845> this<00:24:26.250> nice,<00:24:26.557> amazing<00:24:27.123> placenta<00:24:27.528> cells<00:24:27.867> to<00:24:28.029> keep<00:24:28.272> us<00:24:29.145> young,<00:24:29.485> potent,<00:24:30.375> and<00:24:30.520> age<00:24:30.682> gracefully.

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It's<00:24:31.486> doable.

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I<00:24:32.157> truly<00:24:32.468> believe<00:24:32.713> in<00:24:32.795> it.

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It's<00:24:33.976> coming<00:24:34.234> slowly,<00:24:34.540> slowly,<00:24:34.927> but<00:24:35.040> it's<00:24:35.185> coming.

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What<00:24:37.670> do<00:24:37.750> you<00:24:37.992> read?

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What<00:24:38.654> reading<00:24:38.976> recommendations<00:24:39.686> would<00:24:39.847> you<00:24:39.928> have<00:24:40.041> for<00:24:40.331> us?

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I<00:24:41.867> read<00:24:42.368> a<00:24:42.530> lot.

00:24:43.483 --> 00:24:50.542
I<00:24:43.644> have<00:24:43.903> at<00:24:44.145> any<00:24:44.307> point<00:24:44.549> in<00:24:44.775> time,<00:24:45.050> I<00:24:45.179> read<00:24:45.438> like<00:24:46.730> almost<00:24:47.037> like<00:24:47.280> 2<00:24:48.088> books<00:24:48.750> in<00:24:49.962> parallel.

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So<00:24:51.717> it<00:24:51.895> depends.

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There<00:24:54.246> are<00:24:54.327> some<00:24:54.697> very<00:24:55.020> good<00:24:55.197> readings<00:24:55.664> that<00:24:56.630> help<00:24:56.888> me<00:24:57.033> as<00:24:57.146> a<00:24:57.210> CEO<00:24:58.241> of<00:24:58.435> a<00:24:58.563> company.

00:25:00.259 --> 00:25:09.872
Maybe<00:25:00.981> the<00:25:01.093> most<00:25:01.559> interesting<00:25:01.960> book<00:25:02.185> that<00:25:02.425> I<00:25:02.522> read<00:25:02.778> and<00:25:03.067> that<00:25:03.164> I'm<00:25:03.469> using<00:25:03.822> and<00:25:03.950> implementing<00:25:04.528> on<00:25:04.560> my<00:25:04.769> day-to-day<00:25:05.732> work<00:25:08.284> is<00:25:08.942> Measure<00:25:09.247> What<00:25:09.439> Matters.

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This<00:25:10.884> is<00:25:11.108> by<00:25:11.815> John<00:25:11.991> Doerr.

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It's<00:25:12.713> an<00:25:12.890> amazing<00:25:13.275> book.

00:25:13.997 --> 00:25:18.572
And<00:25:14.399> since<00:25:14.720> then,<00:25:14.960> I'm<00:25:15.121> implementing<00:25:15.667> the<00:25:15.747> OKR<00:25:16.164> system<00:25:16.549> in<00:25:16.710> Plurie.

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And<00:25:19.470> I'm<00:25:19.615> very<00:25:20.642> consistent<00:25:21.124> about<00:25:21.445> it.

00:25:21.557 --> 00:25:32.110
And<00:25:21.701> I<00:25:21.717> think<00:25:21.878> that<00:25:22.022> that's<00:25:23.724> so<00:25:24.125> simple<00:25:25.508> It's<00:25:26.040> all<00:25:26.136> right,<00:25:28.632> but<00:25:30.146> you<00:25:30.226> need<00:25:30.339> someone<00:25:30.742> just<00:25:30.903> to<00:25:31.032> frame<00:25:31.305> it<00:25:31.434> in<00:25:31.515> the<00:25:31.611> right<00:25:31.917> way.

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And<00:25:32.497> that's,<00:25:32.819> in<00:25:32.899> my<00:25:33.205> opinion,<00:25:34.252> one<00:25:34.349> of<00:25:34.494> the<00:25:34.978> most<00:25:35.173> amazing<00:25:35.563> books<00:25:35.807> that<00:25:37.107> I<00:25:37.123> read.

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I<00:25:39.156> do<00:25:39.332> like<00:25:40.602> to<00:25:41.003> read<00:25:41.244> also,<00:25:42.064> like<00:25:42.546> coming<00:25:42.899> from<00:25:45.277> Jewish<00:25:45.518> philosophy<00:25:46.257> and<00:25:46.563> books<00:25:46.804> in<00:25:46.948> Hebrew,<00:25:47.366> this<00:25:47.527> is<00:25:47.559> something<00:25:47.912> that<00:25:48.025> I<00:25:48.153> do<00:25:48.314> like<00:25:48.507> to<00:25:48.700> read<00:25:48.829> about<00:25:50.170> how<00:25:50.413> they<00:25:50.494> are<00:25:50.591> actually<00:25:51.302> implementing<00:25:51.819> in<00:25:51.884> our<00:25:52.126> day-to-day.

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Uh,<00:25:54.605> no,<00:25:54.800> I'm<00:25:55.011> reading<00:25:55.270> interesting<00:25:55.675> book,<00:25:56.000> uh,<00:25:56.810> from<00:25:57.540> Bob<00:25:57.783> Iger<00:25:58.172> that<00:25:58.335> used<00:25:58.578> to<00:25:58.740> be<00:25:58.837> the<00:25:58.935> CEO<00:25:59.389> of<00:25:59.470> Disney.

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It's<00:26:01.926> a<00:26:01.942> nice<00:26:02.183> book.

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He's<00:26:02.504> a<00:26:02.569> smart<00:26:02.842> guy.

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So<00:26:03.709> I<00:26:03.886> do<00:26:04.031> find<00:26:04.432> it,<00:26:04.931> it's<00:26:05.943> nice<00:26:06.104> to<00:26:06.200> see<00:26:06.361> that<00:26:06.586> your<00:26:06.762> pains<00:26:07.228> are,<00:26:07.469> you're<00:26:07.566> not<00:26:07.791> learning<00:26:08.112> your<00:26:08.289> pains.

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Some<00:26:09.076> of<00:26:09.108> them<00:26:09.397> actually<00:26:10.538> been<00:26:10.699> through<00:26:10.860> the<00:26:10.940> same<00:26:11.310> thing.

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It's<00:26:11.728> kind<00:26:11.969> of<00:26:12.066> a<00:26:12.146> comforting<00:26:12.870> for<00:26:12.950> me<00:26:13.031> and<00:26:13.192> understand<00:26:14.479> how<00:26:14.640> smart<00:26:14.881> people<00:26:15.203> actually,<00:26:16.731> actually<00:26:17.535> been<00:26:17.760> through<00:26:17.937> this<00:26:18.179> process.

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But<00:26:19.553> I<00:26:19.633> also<00:26:19.810> like<00:26:20.019> to<00:26:20.115> read<00:26:20.372> different<00:26:21.623> literature.

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Depends<00:26:23.822> if<00:26:24.030> I'm<00:26:24.768> traveling,<00:26:25.330> so<00:26:25.491> it's<00:26:25.651> a<00:26:25.731> lighter<00:26:26.052> book.

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I'm<00:26:28.860> now<00:26:29.005> reading<00:26:29.246> an<00:26:29.342> interesting<00:26:29.807> book,<00:26:30.048> how<00:26:30.112> we're<00:26:30.561> going<00:26:31.685> to<00:26:31.733> translate<00:26:32.070> it<00:26:32.150> to<00:26:32.246> English,<00:26:33.354> The<00:26:33.578> Weakness<00:26:33.995> Seeker.

00:26:34.573 --> 00:26:42.853
So<00:26:34.734> it's<00:26:34.878> about<00:26:35.295> a<00:26:36.483> guy<00:26:36.707> that<00:26:36.868> used<00:26:36.964> to<00:26:37.044> be<00:26:37.590> in<00:26:39.211> the<00:26:39.355> Israeli<00:26:39.772> military<00:26:40.398> and<00:26:40.559> was<00:26:40.735> like<00:26:41.024> a<00:26:41.361> genius,<00:26:41.923> computer<00:26:42.500> genius.

00:26:43.030 --> 00:26:45.790
He<00:26:43.062> knows<00:26:43.383> how<00:26:43.800> to<00:26:44.009> find<00:26:44.201> the<00:26:44.346> weakness<00:26:44.907> in<00:26:44.988> different<00:26:45.244> systems.

00:26:46.593 --> 00:26:47.300
He<00:26:46.673> walks<00:26:46.914> around<00:26:47.236> it.

00:26:47.397 --> 00:26:54.069
It's,<00:26:48.361> it's<00:26:48.667> kind<00:26:48.844> of<00:26:49.245> more<00:26:49.406> easy<00:26:49.889> light<00:26:50.355> flight<00:26:50.757> books<00:26:51.078> that<00:26:51.335> I<00:26:51.561> use<00:26:51.737> during<00:26:52.043> traveling,<00:26:52.927> but<00:26:53.088> I,<00:26:53.345> I<00:26:53.361> love<00:26:53.586> reading<00:26:53.924> too.

00:26:55.560 --> 00:27:03.614
Finally,<00:26:55.998> we<00:26:56.225> end<00:26:56.323> every<00:26:56.566> interview<00:26:56.859> with<00:26:56.956> the<00:26:56.989> same<00:26:57.281> question,<00:26:57.866> and<00:26:57.947> that<00:26:58.174> is<00:26:58.337> at<00:26:58.418> CEO.com,<00:26:59.311> we<00:26:59.473> believe<00:26:59.733> the<00:26:59.814> chances<00:27:00.367> one<00:27:00.691> gives<00:27:01.357> is<00:27:01.503> just<00:27:01.763> as<00:27:01.844> important<00:27:02.185> as<00:27:02.332> the<00:27:02.478> chances<00:27:02.900> one<00:27:03.127> takes.

00:27:04.320 --> 00:27:07.525
When<00:27:04.579> you<00:27:04.821> hear<00:27:05.080> that,<00:27:05.388> who<00:27:05.566> gave<00:27:05.793> you<00:27:05.906> a<00:27:05.971> chance<00:27:06.360> to<00:27:06.457> get<00:27:06.619> you<00:27:06.716> to<00:27:06.797> where<00:27:07.023> you<00:27:07.250> are<00:27:07.347> today?

00:27:09.089 --> 00:27:10.201
So<00:27:09.322> for<00:27:09.554> me,<00:27:09.653> it's<00:27:09.902> easy.

00:27:14.994 --> 00:27:25.905
20+<00:27:15.893> years<00:27:16.138> ago,<00:27:19.299> I'm<00:27:19.412> actually<00:27:19.637> a<00:27:19.653> CPA<00:27:20.121> by<00:27:20.298> training,<00:27:21.152> just<00:27:22.135> fell<00:27:22.683> in<00:27:22.779> love<00:27:22.940> with<00:27:23.085> biotechnology,<00:27:24.149> but<00:27:24.326> I'm<00:27:24.471> coming<00:27:24.793> from<00:27:24.938> financial<00:27:25.502> background.

00:27:27.709 --> 00:27:32.972
And<00:27:27.807> I<00:27:27.953> was<00:27:28.198> an<00:27:28.931> accountant<00:27:29.517> at<00:27:29.680> Ernst<00:27:29.974> Young,<00:27:30.251> manager<00:27:31.554> of<00:27:31.799> audit<00:27:32.027> groups,<00:27:32.450> and<00:27:32.532> it's<00:27:32.760> nice.

00:27:35.455 --> 00:27:38.515
And<00:27:35.553> I<00:27:35.635> got<00:27:35.864> a<00:27:35.946> call<00:27:36.110> from<00:27:36.355> a<00:27:36.388> nice<00:27:36.780> gentleman<00:27:37.337> that<00:27:37.435> his<00:27:37.599> name<00:27:37.762> is<00:27:37.844> Zami<00:27:38.171> Adelman.

00:27:40.370 --> 00:27:44.321
Which—<00:27:40.710> he<00:27:40.807> was<00:27:40.969> the<00:27:41.050> CEO<00:27:41.373> of<00:27:41.600> a<00:27:41.697> public<00:27:42.005> company,<00:27:43.074> and<00:27:43.155> I<00:27:43.236> was<00:27:43.381> like<00:27:43.495> fresh<00:27:43.883> in<00:27:44.029> the<00:27:44.126> office.

00:27:44.385 --> 00:27:51.853
I<00:27:44.418> was<00:27:44.515> like<00:27:44.693> 3<00:27:45.001> years,<00:27:46.572> and<00:27:46.653> we<00:27:46.734> met,<00:27:47.913> and<00:27:47.933> he<00:27:48.095> told<00:27:48.273> me,<00:27:48.581> I<00:27:48.662> want<00:27:48.775> you<00:27:48.840> to<00:27:48.986> be<00:27:49.099> my<00:27:49.245> CFO.

00:27:52.485 --> 00:27:57.066
When<00:27:52.647> you're<00:27:52.874> young,<00:27:53.279> one<00:27:53.765> of<00:27:53.943> the<00:27:54.105> main<00:27:54.267> things<00:27:54.429> that<00:27:54.591> you<00:27:54.736> have,<00:27:55.780> you're<00:27:55.877> not<00:27:56.037> scared,<00:27:56.503> you're<00:27:56.584> not<00:27:56.760> worried.

00:27:57.178 --> 00:27:57.933
Of<00:27:57.226> course,<00:27:57.708> whatever.

00:27:58.769 --> 00:28:00.472
Of<00:27:58.914> course<00:27:59.090> I<00:27:59.155> can<00:27:59.315> be<00:27:59.428> CEO<00:27:59.733> of<00:27:59.878> public<00:28:00.135> company.

00:28:00.536 --> 00:28:01.822
What's<00:28:01.276> the<00:28:01.484> question?

00:28:03.348 --> 00:28:12.103
And<00:28:03.509> that<00:28:03.814> was<00:28:04.153> like<00:28:04.421> a<00:28:04.488> non-traditional<00:28:06.163> a<00:28:06.389> pathway<00:28:07.535> to<00:28:07.681> get<00:28:07.939> to<00:28:08.084> a<00:28:08.116> senior<00:28:08.568> level<00:28:08.891> of<00:28:09.053> management<00:28:09.408> of<00:28:09.553> public<00:28:09.860> company<00:28:10.279> relatively<00:28:10.844> quickly<00:28:11.151> in<00:28:11.312> the<00:28:11.813> process.

00:28:12.216 --> 00:28:25.117
And,<00:28:12.539> and<00:28:12.636> Sami<00:28:13.895> believed<00:28:14.153> in<00:28:14.299> me<00:28:14.395> as<00:28:14.557> being<00:28:14.734> a<00:28:14.799> very<00:28:15.122> young,<00:28:16.632> very<00:28:16.792> young<00:28:16.969> man,<00:28:18.656> but<00:28:19.042> he<00:28:20.504> thought<00:28:20.729> that<00:28:21.532> I<00:28:21.628> have<00:28:21.950> the<00:28:22.094> capacity<00:28:23.058> that<00:28:23.942> will<00:28:24.183> require<00:28:24.681> to<00:28:24.761> take<00:28:24.922> it<00:28:25.003> there.

00:28:26.544 --> 00:28:28.264
And<00:28:26.690> we<00:28:26.771> work<00:28:27.047> together<00:28:27.615> for<00:28:27.777> many<00:28:27.988> years.

00:28:28.329 --> 00:28:38.949
We<00:28:28.475> actually—<00:28:28.750> until<00:28:29.140> he's<00:28:29.383> now<00:28:29.610> the<00:28:29.708> chairman<00:28:30.048> of<00:28:30.194> Pluri<00:28:30.924> when<00:28:31.022> I'm<00:28:31.249> the<00:28:31.313> CEO,<00:28:31.914> so<00:28:32.520> I<00:28:32.552> moved<00:28:32.633> to<00:28:32.779> Plurian,<00:28:33.119> I<00:28:33.200> moved<00:28:34.026> starting<00:28:34.398> as<00:28:34.495> a<00:28:34.512> CFO,<00:28:35.710> COO,<00:28:36.617> and<00:28:36.827> I<00:28:36.925> took<00:28:37.248> the<00:28:37.329> CEO<00:28:37.799> position<00:28:38.139> a<00:28:38.155> few<00:28:38.366> years<00:28:38.625> ago.

00:28:41.200 --> 00:28:43.416
And<00:28:41.248> that's<00:28:41.458> something<00:28:41.717> that<00:28:41.782> I<00:28:41.814> have<00:28:42.106> a<00:28:42.186> high<00:28:42.267> appreciation<00:28:42.931> until<00:28:43.238> today.

00:28:43.497 --> 00:28:44.791
I<00:28:43.578> do<00:28:43.659> remember<00:28:44.128> how<00:28:44.306> it<00:28:44.371> started.

00:28:45.519 --> 00:28:50.742
And<00:28:45.681> generally,<00:28:46.069> I'm<00:28:46.360> a<00:28:46.393> guy<00:28:46.636> of<00:28:47.040> long-term<00:28:47.444> relationships,<00:28:48.496> so<00:28:49.742> it's<00:28:49.968> always<00:28:50.372> something.

00:28:51.096 --> 00:28:52.672
So<00:28:51.240> I<00:28:51.337> do<00:28:51.482> work<00:28:51.739> with<00:28:51.884> people<00:28:52.093> that<00:28:52.366> I<00:28:52.382> love.

00:28:52.945 --> 00:28:54.119
I<00:28:53.186> like<00:28:53.347> to<00:28:53.492> work<00:28:53.653> for<00:28:53.829> years.

00:28:54.457 --> 00:28:56.386
This<00:28:54.569> is<00:28:55.036> what's<00:28:55.196> happening<00:28:55.438> in<00:28:55.582> my<00:28:55.679> management<00:28:56.161> team.

00:28:56.724 --> 00:28:58.059
People<00:28:56.965> are<00:28:57.126> over<00:28:57.351> 10<00:28:57.528> years<00:28:57.769> easily.

00:28:59.387 --> 00:29:03.362
And<00:29:00.285> I<00:29:00.365> always<00:29:00.557> saying,<00:29:00.910> you<00:29:00.942> know,<00:29:01.246> I<00:29:01.262> met<00:29:01.487> my<00:29:01.647> wife<00:29:01.952> on<00:29:02.032> the<00:29:02.112> 7th<00:29:02.513> grade.

00:29:04.051 --> 00:29:07.545
So<00:29:05.317> when<00:29:05.430> it's<00:29:05.590> a<00:29:05.718> good<00:29:05.814> thing,<00:29:06.199> I'm<00:29:06.375> stick,<00:29:07.032> I<00:29:07.096> stick<00:29:07.401> to<00:29:07.497> it.

00:29:07.593 --> 00:29:14.229
So<00:29:08.234> I<00:29:08.379> think<00:29:08.523> it's<00:29:08.635> important<00:29:09.180> that<00:29:09.404> we're<00:29:09.485> gonna<00:29:09.581> build<00:29:09.757> a<00:29:09.821> community<00:29:10.222> around<00:29:10.607> us<00:29:11.504> that<00:29:11.664> will<00:29:11.809> allow<00:29:12.065> us<00:29:12.370> to,<00:29:12.450> to<00:29:12.690> be<00:29:12.722> in<00:29:12.802> our<00:29:13.011> best<00:29:13.427> because<00:29:13.668> they<00:29:13.764> know<00:29:14.068> us.

00:29:14.533 --> 00:29:15.992
That's<00:29:15.495> incredible.

00:29:16.216 --> 00:29:18.316
Hey,<00:29:16.457> thank<00:29:16.697> you<00:29:16.777> so<00:29:16.953> much<00:29:17.274> for<00:29:17.739> joining<00:29:18.075> us.

00:29:18.396 --> 00:29:20.528
What<00:29:18.540> you're<00:29:18.620> working<00:29:18.957> on<00:29:19.117> is<00:29:19.662> unbelievable.

00:29:20.704 --> 00:29:24.134
Congratulations<00:29:21.521> on<00:29:21.601> the<00:29:21.682> breakthroughs<00:29:22.964> that<00:29:23.108> you've<00:29:23.284> already<00:29:23.525> experienced.

00:29:24.182 --> 00:29:27.019
I<00:29:24.246> think<00:29:24.406> what<00:29:24.551> you're<00:29:24.647> working<00:29:25.031> on<00:29:25.208> is,<00:29:25.592> you<00:29:25.689> know,<00:29:25.993> world<00:29:26.249> transforming.

00:29:27.786 --> 00:29:31.613
Uh,<00:29:28.061> so<00:29:28.852> thank<00:29:29.030> you<00:29:29.175> so<00:29:29.336> much<00:29:29.498> for<00:29:29.659> what<00:29:29.885> you<00:29:29.982> do,<00:29:30.547> and<00:29:30.725> I'm<00:29:30.951> sure<00:29:31.113> we'll<00:29:31.274> be<00:29:31.355> in<00:29:31.436> touch.

00:29:31.662 --> 00:29:32.970
And<00:29:31.758> please<00:29:31.985> stay<00:29:32.243> safe<00:29:32.566> out<00:29:32.792> there.

00:29:33.680 --> 00:29:34.358
Thank<00:29:33.922> you<00:29:33.954> very<00:29:34.164> much.

00:29:34.423 --> 00:29:34.859
We<00:29:34.584> will.

00:29:35.149 --> 00:29:36.328
Thank<00:29:35.375> you<00:29:35.424> very<00:29:35.537> much<00:29:35.876> for<00:29:35.941> your<00:29:36.118> time.

```