> ## Content Index > Fetch the complete content index at: https://www.ceo.com/llms.txt > Use this file to discover other available public pages before exploring further. # Rusk Industries Owner Ken Rusk: Why blue-collar jobs are making a comeback - URL: https://www.ceo.com/episodes/rusk-industries-owner-ken-rusk/ - Published: 2025-06-03T10:00:09.000Z - Updated: 2026-08-25T02:00:00.000Z - Description: The founder of Rusk Industries on shop classes, shaming parents, and why the boss gets paid last. - Author: Clint Betts # The million-dollar ditch digger Ken Rusk got his first job at 15, digging ditches around foundations for a basement repair company in northern Ohio. He stayed with the shovel and never went to college. The company he built, Rusk Industries, spans foundation repair, waterproofing, office construction, and residential development in Toledo. He published [Blue-Collar Cash](https://www.kenrusk.com/blue-collar-cash/?ref=ceo.com) in July 2020, in the middle of a pandemic, and it still hit the Wall Street Journal bestseller list. "I was doing it before culture was even cool," Rusk said on the CEO.com Podcast. "It was all kind of born out of necessity. I started working on culture 35, 38 years ago because we had to. I mean, we're a bunch of ditch diggers, proud as we can be. There were six of us. Now there's 200 of us." Rusk dates the skilled labor shortage to the eighties, when high schools started pulling shop classes to make room for computer labs. "Why did we have to choose one or the other?" he said. Shop class was where millions of kids accidentally found out they wanted to be carpenters, plumbers, electricians, and welders. Colleges, meanwhile, "got really good at shaming parents" into believing a four-year degree was the only respectable outcome, and the result was an oversupply on one side of the economy and a shortage on the other. "Where supply is low, and demand is high, that's where the money goes." He is not against college. He wants his surgeon credentialed. "Just to go to play beer pong for four years and come out and go, okay, now I'm in debt 80,000 to 100,000 grand, and I have no prospects for the degree that I got. That's where I think colleges really kind of snowed us a little bit." The numbers have been moving his way. Construction posted one of the strongest sector gains in the January jobs report, Rusk [wrote on his blog in February](https://www.kenrusk.com/kens-blog/the-quiet-comeback-blue-collar-jobs-at-the-start-of-2026/?ref=ceo.com), and long-term demand for skilled labor, he argues, is not in question. His management thinking starts from a simple observation about where the owner stands. A company takes in people and materials at one end and produces profit at the other, and the boss collects last. "I can't get what I want, nor can my company get what it wants or needs until all of you get what you want for yourselves first," he told the CEO.com Podcast. Every employee at Rusk Industries is expected to be chasing something personal, and Rusk considers it his job to know what it is. "If you have 200 people chasing something very personal for themselves within your four walls, those goals, those timed pathways, they will align with the corporate goals almost every time. That's where the beautiful thing called momentum happens. And then get out of the way." He teaches vision with a puzzle. Building a 1,000-piece puzzle requires looking at the box cover about 100,000 times, and most people are assembling a life without ever having drawn the cover. "I teach people vision all day, every day, because without it, there is no destination. Without a destination, there's no path; without a path, there's no anticipation. There's just kind of boredom every Friday, chasing the paycheck life." Blue-Collar Cash found the readers Rusk expected, parents buying it for kids between 17 and 30\. It also found readers he did not. Mid-career professionals started calling him, including one who had spent 15 years selling medical supplies from a cubicle, quit, and went back to plumbing. Companies started buying copies for their staff and reading a chapter a week, which suited Rusk fine, since his stated goal is a workforce of intrapreneurs who run their divisions like their own businesses. Rusk has supported Make-A-Wish for more than 20 years, and around the book's launch he [committed a long-term $100,000 sponsorship and pledged his author royalties](https://wish.org/node/58836?ref=ceo.com) to the organization. Proceeds from his online course go to first responders, kids, and Gold Star families. The course exists because he worried the book would become shelf decoration. "I never wanted my book to just be one of the crowd, one of the many holding up your shelf." He built part of that work around veterans, describing service members who drive a tank one day and stand in a grocery store buying peanut butter the next, in a population he says is losing 33 people a day to suicide. His answer is the one he gives everyone. A soldier who decides on the electrician's trade before discharge comes home to a path instead of a void. On artificial intelligence, Rusk is patient. "I think it's going to be a really long time before a robot drives a pickup truck in your front yard, pulls out a pine tree, and plants it next to your house." Robots are good at precise, repeatable movement, and the trades run on improvisation. "Kind of like the nail gun did to the hammer. It'll enhance what we do, but I'm not so sure it's going to take what we do anytime soon." Every CEO.com Podcast conversation ends with the same question, grounded in the belief that the chances one gives are just as important as the chances one takes: who gave you a chance? Rusk named two people. His father, a Marine he calls "the imperfect perfectionist," who held him accountable for straight lines on the lawn. And his first boss, who "lived a life like Mick Jagger" and taught him to live big. "Those two people combined created a pretty cool but disciplined, but living life big kind of persona in me, and I love them both for it." His legacy, as he would write it: "He had a blast. He lived great, but he also cared a hell of a lot about other people and their successes as well." ```chapters 00:00:06 Introduction to Ken Rusk 00:00:43 Ken Rusk's Blue Collar Beginnings 00:01:33 The Importance of Blue-Collar Work 00:03:13 The College Controversy 00:05:43 Vision and Goal Setting for Leaders 00:07:28 Creating Personal Visions 00:09:43 Response to Blue Collar Cash 00:11:27 Lifelong Learning and Hard Work 00:13:48 Focusing on What Truly Matters 00:15:11 The Impact of AI on Blue-Collar Jobs 00:16:49 Ken Rusk's Course and Its Purpose 00:18:25 Motivation for Donating Course Proceeds 00:20:04 Ken Rusk's Legacy 00:21:03 The Importance of Giving Chances 00:21:56 Closing Remarks and Website Promotion ``` ```vtt WEBVTT 00:00:06.616 --> 00:00:08.045 Welcome<00:00:06.921> to<00:00:06.953> the<00:00:07.033> CEO.com<00:00:07.740> Show. 00:00:08.125 --> 00:00:18.900 I'm<00:00:08.286> with<00:00:08.462> Ken<00:00:08.848> Rusk,<00:00:09.410> who<00:00:09.522> is<00:00:09.747> 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what<00:03:11.482> I'm,<00:03:11.723> I'm<00:03:11.867> trying<00:03:12.108> to<00:03:12.172> talk<00:03:12.365> about. 00:03:13.152 --> 00:03:15.046 I<00:03:13.232> think<00:03:13.409> you're<00:03:13.553> dead<00:03:13.794> right<00:03:14.035> about<00:03:14.276> the<00:03:14.356> college<00:03:14.837> thing. 00:03:15.159 --> 00:03:24.214 Like<00:03:15.704> we're<00:03:16.042> kind<00:03:16.266> of<00:03:16.443> now<00:03:16.941> it's<00:03:17.326> pretty,<00:03:17.792> uh,<00:03:18.755> it's<00:03:18.867> not<00:03:19.157> controversial<00:03:19.975> to<00:03:20.056> say<00:03:20.296> like,<00:03:20.521> hey,<00:03:20.698> you<00:03:20.778> don't<00:03:20.923> need<00:03:21.003> to<00:03:21.083> go<00:03:21.180> to<00:03:21.260> college,<00:03:22.143> but<00:03:22.320> it<00:03:22.384> should<00:03:22.625> have<00:03:22.849> never<00:03:23.187> been<00:03:23.427> controversial. 00:03:25.499 --> 00:03:35.277 Like<00:03:26.542> we<00:03:26.639> should<00:03:26.799> have<00:03:26.879> been<00:03:27.040> saying<00:03:27.329> this<00:03:27.522> in<00:03:27.602> the<00:03:27.827> '80s,<00:03:28.549> the<00:03:28.662> '90s,<00:03:29.593> the<00:03:29.689> 2000s,<00:03:30.797> you<00:03:30.877> know,<00:03:31.134> like<00:03:31.921> it<00:03:32.001> is<00:03:32.258> interesting<00:03:32.884> that<00:03:32.997> it's<00:03:33.205> just<00:03:33.462> now<00:03:34.105> that<00:03:34.249> we're<00:03:34.410> waking<00:03:34.731> up<00:03:34.843> to<00:03:34.907> this<00:03:35.068> fact. 00:03:35.325 --> 00:03:41.153 And<00:03:35.453> again,<00:03:35.935> saying<00:03:36.352> that<00:03:36.657> you<00:03:36.690> don't<00:03:36.898> have<00:03:37.139> to<00:03:37.219> go<00:03:37.251> to<00:03:37.380> college<00:03:37.637> is<00:03:37.717> not<00:03:37.813> the<00:03:37.942> same<00:03:38.135> thing<00:03:38.279> as<00:03:38.359> saying<00:03:38.600> college<00:03:39.002> is<00:03:39.226> bad<00:03:39.724> or<00:03:40.109> you<00:03:40.206> shouldn't<00:03:40.768> go<00:03:40.864> to<00:03:40.992> college. 00:03:41.314 --> 00:03:41.506 Right? 00:03:42.774 --> 00:03:44.586 Maybe<00:03:42.934> you<00:03:43.014> should,<00:03:43.335> maybe<00:03:43.559> you<00:03:43.640> shouldn't,<00:03:44.041> who<00:03:44.217> knows? 00:03:44.939 --> 00:03:47.408 But<00:03:45.805> absolutely<00:03:46.302> you<00:03:46.462> have<00:03:46.703> to<00:03:46.847> go<00:03:46.879> to<00:03:47.024> college? 00:03:47.489 --> 00:03:48.467 No,<00:03:47.745> that's<00:03:47.970> never<00:03:48.146> been<00:03:48.307> true. 00:03:48.531 --> 00:03:49.686 I<00:03:48.691> think<00:03:48.804> you're<00:03:48.932> dead<00:03:49.092> right<00:03:49.269> about<00:03:49.509> that. 00:03:50.215 --> 00:03:57.143 Well,<00:03:50.391> you<00:03:50.472> know,<00:03:51.017> it's<00:03:51.514> funny<00:03:51.658> you<00:03:51.771> say<00:03:51.995> that<00:03:52.156> because<00:03:52.540> I<00:03:52.556> have<00:03:52.717> a<00:03:52.781> lot<00:03:52.941> of<00:03:53.022> 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at<00:04:04.504> me<00:04:04.649> with<00:04:04.889> it. 00:04:04.985 --> 00:04:05.627 I<00:04:05.146> get<00:04:05.370> that. 00:04:06.188 --> 00:04:10.169 But<00:04:06.349> notwithstanding<00:04:07.070> those<00:04:07.872> job-specific<00:04:09.253> type<00:04:09.558> of<00:04:09.639> degrees. 00:04:10.779 --> 00:04:25.743 Just<00:04:11.068> to<00:04:11.228> go<00:04:11.646> to<00:04:12.208> play<00:04:12.529> beer<00:04:12.754> pong<00:04:13.011> for<00:04:13.171> 4<00:04:13.476> years<00:04:13.813> and<00:04:13.974> come<00:04:14.151> out<00:04:14.263> and<00:04:14.375> go,<00:04:14.616> "Okay,<00:04:14.873> now<00:04:15.098> I'm<00:04:15.275> in<00:04:15.339> debt<00:04:15.403> $80,000<00:04:16.543> to<00:04:16.623> $100,000<00:04:17.330> and<00:04:17.490> I<00:04:17.506> have<00:04:17.731> no<00:04:19.433> prospects<00:04:20.156> for<00:04:20.381> the<00:04:20.477> degree<00:04:20.959> that<00:04:21.119> I<00:04:21.280> got."<00:04:22.243> That's<00:04:22.709> where<00:04:23.046> I<00:04:23.142> think<00:04:23.447> colleges<00:04:24.074> really<00:04:24.330> kind<00:04:24.587> of<00:04:24.652> snowed<00:04:25.117> us<00:04:25.294> a<00:04:25.310> little<00:04:25.535> bit. 00:04:26.402 --> 00:04:31.765 And<00:04:27.301> I<00:04:27.381> think<00:04:27.622> we<00:04:27.686> were<00:04:27.847> all<00:04:28.024> just<00:04:28.264> kind<00:04:28.393> of<00:04:28.505> asleep<00:04:28.842> at<00:04:28.971> the<00:04:29.003> switch<00:04:29.533> from<00:04:29.774> parents<00:04:30.175> to<00:04:30.271> guidance<00:04:30.593> counselors<00:04:31.090> to<00:04:31.235> high<00:04:31.395> schools. 00:04:32.262 --> 00:04:36.372 It<00:04:32.359> was<00:04:32.584> all,<00:04:33.306> I'm<00:04:34.189> so<00:04:34.510> proud<00:04:34.767> of<00:04:34.847> my<00:04:35.007> kid<00:04:35.264> if<00:04:35.392> he<00:04:35.489> has<00:04:35.713> a<00:04:35.730> college<00:04:36.115> degree. 00:04:36.468 --> 00:04:37.174 And,<00:04:36.532> that's<00:04:36.773> crazy. 00:04:37.559 --> 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could,<00:04:52.887> you<00:04:52.983> try<00:04:53.224> to<00:04:53.368> teach<00:04:53.689> them<00:04:53.850> what<00:04:54.026> you<00:04:54.171> could. 00:04:55.214 --> 00:05:09.561 And<00:04:55.567> now,<00:04:55.952> for<00:04:56.193> some<00:04:56.514> reason,<00:04:57.059> you<00:04:57.140> think<00:04:57.396> the<00:04:57.557> only<00:04:57.782> way<00:04:57.878> that<00:04:58.103> you<00:04:58.199> can<00:04:58.424> walk<00:04:58.680> the<00:04:58.761> Earth<00:04:59.082> and<00:04:59.162> say,<00:04:59.338> 'I'm<00:04:59.483> a<00:04:59.563> good<00:04:59.724> parent,'<00:05:00.221> is<00:05:00.430> if<00:05:00.590> they<00:05:00.671> have<00:05:00.847> a<00:05:00.911> 4-year<00:05:01.329> degree<00:05:01.650> on<00:05:01.794> the<00:05:01.874> wall."<00:05:02.292> That's<00:05:02.532> the<00:05:02.677> part<00:05:02.998> where<00:05:03.575> I<00:05:03.720> go<00:05:03.880> sideways<00:05:04.538> with<00:05:05.485> that<00:05:05.726> thinking<00:05:06.143> because<00:05:07.346> I<00:05:07.426> have<00:05:07.651> a<00:05:07.667> lot<00:05:07.908> of<00:05:07.940> friends<00:05:08.325> that<00:05:08.470> are<00:05:08.614> all<00:05:08.710> blue-collar<00:05:09.192> guys. 00:05:09.657 --> 00:05:10.604 They're<00:05:09.817> all<00:05:09.914> entrepreneurs. 00:05:10.652 --> 00:05:11.647 They're<00:05:10.860> all<00:05:10.957> just<00:05:11.342> killing<00:05:11.599> it. 00:05:12.465 --> 00:05:14.792 And<00:05:13.267> those<00:05:13.524> jobs<00:05:13.909> haven't<00:05:14.230> gone<00:05:14.471> away. 00:05:14.888 --> 00:05:23.682 I<00:05:14.904> mean,<00:05:15.674> 167<00:05:16.733> million<00:05:16.974> people<00:05:17.279> working<00:05:17.600> in<00:05:17.632> our<00:05:17.776> country,<00:05:18.178> 77<00:05:19.140> million<00:05:19.686> of<00:05:19.863> those<00:05:20.103> people<00:05:20.440> do<00:05:21.002> something<00:05:21.531> with<00:05:21.692> their<00:05:21.788> hands<00:05:22.590> to<00:05:22.767> this<00:05:22.992> very<00:05:23.248> moment. 00:05:24.340 --> 00:05:25.800 And<00:05:24.901> that's<00:05:25.158> never<00:05:25.399> gone<00:05:25.623> away. 00:05:25.896 --> 00:05:29.667 So,<00:05:26.666> trying<00:05:26.859> to<00:05:26.923> shove<00:05:27.244> everybody<00:05:27.645> into<00:05:27.806> school<00:05:28.367> oversupplied<00:05:29.009> that<00:05:29.250> side. 00:05:30.172 --> 00:05:32.916 Undersupplied<00:05:30.886> our<00:05:30.984> side,<00:05:31.390> and<00:05:31.650> now<00:05:31.942> you're<00:05:32.056> seeing<00:05:32.348> the<00:05:32.380> result<00:05:32.770> of<00:05:32.851> that. 00:05:33.014 --> 00:05:36.392 It<00:05:33.095> is<00:05:33.257> kind<00:05:33.436> of<00:05:33.501> funny<00:05:33.745> to<00:05:33.826> think<00:05:34.053> about<00:05:34.313> paying<00:05:34.524> $100<00:05:34.881> grand<00:05:35.190> to<00:05:35.271> get<00:05:35.433> really<00:05:35.612> good<00:05:35.758> at<00:05:35.856> beer<00:05:36.099> pong. 00:05:36.749 --> 00:05:37.431 I'm<00:05:36.911> not<00:05:37.139> sure. 00:05:42.234 --> 00:05:49.337 In<00:05:42.332> your<00:05:43.061> book<00:05:43.369> and<00:05:43.467> writing<00:05:43.856> and<00:05:44.342> course,<00:05:44.667> you<00:05:44.764> talk<00:05:44.991> a<00:05:45.023> lot<00:05:45.186> about<00:05:46.061> the<00:05:46.223> power<00:05:46.629> of<00:05:46.726> a<00:05:46.856> clear<00:05:47.196> vision<00:05:48.477> and<00:05:48.640> goal<00:05:48.899> setting. 00:05:50.658 --> 00:05:53.827 How<00:05:50.755> do<00:05:50.835> you<00:05:51.060> recommend<00:05:52.347> leaders<00:05:52.749> do<00:05:52.910> this<00:05:53.168> with<00:05:53.328> their<00:05:53.489> teams? 00:05:54.374 --> 00:06:06.054 Well,<00:05:55.017> I<00:05:55.243> looked<00:05:55.484> at<00:05:55.580> it<00:05:55.725> only<00:05:55.967> from<00:05:56.144> my<00:05:56.304> own<00:05:56.610> experience<00:05:57.270> because<00:05:58.336> I<00:05:58.512> had<00:05:58.769> to<00:05:58.913> find<00:05:59.315> a<00:05:59.459> way<00:05:59.940> to<00:06:00.037> keep<00:06:00.358> people<00:06:00.839> long-term<00:06:01.866> loyal,<00:06:02.588> interested,<00:06:03.390> engaged,<00:06:04.289> effective,<00:06:05.091> and<00:06:05.252> profitable,<00:06:05.813> right? 00:06:06.920 --> 00:06:07.787 And<00:06:07.418> driving. 00:06:08.798 --> 00:06:12.729 So,<00:06:09.006> I<00:06:09.167> figured<00:06:09.488> out<00:06:09.648> a<00:06:09.664> long<00:06:09.905> time<00:06:10.162> ago,<00:06:10.948> companies<00:06:11.429> are<00:06:11.590> linear<00:06:11.975> creatures,<00:06:12.472> Clint. 00:06:13.339 --> 00:06:23.367 You<00:06:13.371> know,<00:06:13.579> you<00:06:13.676> have<00:06:13.900> this<00:06:14.157> input<00:06:14.542> from<00:06:14.719> the<00:06:14.799> one<00:06:14.975> side,<00:06:15.425> there's<00:06:15.762> people,<00:06:16.163> there's<00:06:16.548> product,<00:06:17.045> there's<00:06:17.350> raw<00:06:17.462> materials,<00:06:18.152> there's<00:06:18.746> something<00:06:19.276> that<00:06:19.452> 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goals,<00:07:05.616> those<00:07:05.874> timed<00:07:06.355> pathways,<00:07:07.946> they<00:07:08.107> will<00:07:08.428> align<00:07:09.006> with<00:07:09.328> the<00:07:09.472> corporate<00:07:09.890> goals<00:07:10.436> almost<00:07:10.838> every<00:07:11.079> time. 00:07:11.898 --> 00:07:16.734 And<00:07:11.978> if<00:07:12.123> those<00:07:12.316> are<00:07:12.444> on<00:07:12.605> the<00:07:12.637> same<00:07:13.022> parallel<00:07:13.424> track,<00:07:14.372> that's<00:07:14.693> where<00:07:14.870> the<00:07:15.031> beautiful<00:07:15.416> thing<00:07:15.593> called<00:07:15.898> momentum<00:07:16.300> happens. 00:07:17.344 --> 00:07:21.296 And<00:07:17.842> then<00:07:18.067> get<00:07:18.228> out<00:07:18.340> of<00:07:18.388> the<00:07:18.469> way<00:07:18.645> because<00:07:18.951> your<00:07:19.047> company's<00:07:19.352> going<00:07:19.465> to<00:07:19.529> go<00:07:19.609> a<00:07:19.625> lot<00:07:19.930> further<00:07:20.316> than<00:07:20.396> you<00:07:20.493> can<00:07:20.653> take<00:07:20.830> it<00:07:20.959> yourself. 00:07:21.376 --> 00:07:21.939 That's<00:07:21.601> for<00:07:21.698> sure. 00:07:22.903 --> 00:07:28.090 Go<00:07:23.063> deeper<00:07:23.368> on<00:07:23.449> this<00:07:23.625> idea<00:07:23.850> of<00:07:23.947> like<00:07:25.312> personal<00:07:25.714> visions<00:07:26.661> and<00:07:26.757> how<00:07:27.078> one<00:07:27.319> might<00:07:27.624> create<00:07:27.945> that? 00:07:28.668 --> 00:07:32.361 So,<00:07:29.005> I<00:07:29.150> think<00:07:29.407> people<00:07:30.836> react<00:07:31.333> way<00:07:31.494> too<00:07:31.719> much<00:07:31.976> in<00:07:32.120> life. 00:07:32.441 --> 00:07:46.025 You<00:07:32.506> know,<00:07:32.698> they<00:07:32.795> think,<00:07:33.581> "Well,<00:07:33.967> if<00:07:34.288> I<00:07:34.448> go<00:07:34.561> to<00:07:34.689> high<00:07:34.866> school<00:07:35.251> and<00:07:35.428> if<00:07:35.653> I<00:07:35.813> get<00:07:35.990> good<00:07:36.231> grades<00:07:36.777> 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A<00:08:02.965> dog<00:08:03.350> or<00:08:03.430> a<00:08:03.527> cat? 00:08:03.768 --> 00:08:05.373 What<00:08:03.992> color<00:08:04.233> would<00:08:04.394> you—<00:08:04.635> what<00:08:04.795> would<00:08:04.891> you<00:08:04.956> name<00:08:05.277> it? 00:08:05.999 --> 00:08:08.199 I<00:08:06.096> think<00:08:06.337> we<00:08:06.481> all<00:08:06.577> know<00:08:06.802> what<00:08:06.899> our<00:08:07.043> vacations<00:08:07.685> would<00:08:07.846> look<00:08:08.006> like. 00:08:08.263 --> 00:08:13.225 I<00:08:08.344> think<00:08:08.584> we<00:08:08.729> would<00:08:08.890> know<00:08:09.692> what<00:08:09.805> our<00:08:09.949> charity<00:08:10.415> would<00:08:10.591> be<00:08:10.848> if<00:08:11.073> we<00:08:11.234> had<00:08:11.410> an<00:08:11.539> extra<00:08:11.764> $100<00:08:12.053> in<00:08:12.181> our<00:08:12.502> hand<00:08:12.679> to<00:08:12.759> give<00:08:12.920> away. 00:08:13.803 --> 00:08:14.622 Our<00:08:13.883> spirituality. 00:08:14.686 --> 00:08:18.973 I<00:08:14.782> think<00:08:15.087> we<00:08:15.168> know<00:08:15.408> all<00:08:15.569> those<00:08:15.810> things,<00:08:16.613> and<00:08:16.709> yet<00:08:16.918> we<00:08:17.014> don't<00:08:17.239> trust<00:08:17.576> ourselves<00:08:18.122> to<00:08:18.282> put<00:08:18.459> that<00:08:18.684> out<00:08:18.860> there. 00:08:19.422 --> 00:08:28.700 We<00:08:20.143> wait<00:08:20.399> for<00:08:20.560> society<00:08:21.409> to<00:08:21.585> tell<00:08:21.826> us<00:08:22.050> what<00:08:22.210> to<00:08:22.370> do<00:08:23.092> or<00:08:23.252> to<00:08:23.364> react<00:08:24.293> to<00:08:24.630> some<00:08:24.950> stimulus<00:08:25.591> that,<00:08:26.377> or<00:08:26.569> some<00:08:26.938> expectation<00:08:27.547> that<00:08:27.771> somebody<00:08:28.139> has<00:08:28.396> of<00:08:28.556> us. 00:08:29.277 --> 00:08:30.768 And<00:08:29.357> I<00:08:29.437> think<00:08:29.678> that's<00:08:29.918> where<00:08:30.078> the<00:08:30.159> difference<00:08:30.543> lies. 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use,<00:08:50.429> the<00:08:50.509> visual<00:08:50.973> side. 00:08:51.790 --> 00:08:54.386 And<00:08:51.854> it's<00:08:52.031> because<00:08:52.351> we're<00:08:52.495> just<00:08:52.752> busy<00:08:52.992> reacting<00:08:53.537> all<00:08:53.713> day<00:08:53.873> to<00:08:54.033> everything. 00:08:54.834 --> 00:09:13.258 So<00:08:55.475> once<00:08:55.715> you<00:08:55.876> realize<00:08:56.436> that<00:08:56.596> you<00:08:56.741> are<00:08:56.917> in<00:08:57.141> control<00:08:57.878> of<00:08:58.022> what<00:08:58.263> your<00:08:58.583> best<00:08:59.064> lived<00:08:59.544> life<00:08:59.961> and<00:09:00.041> the<00:09:00.201> design<00:09:00.618> of<00:09:00.682> that<00:09:00.922> could<00:09:01.162> be,<00:09:02.027> it's<00:09:02.188> kind<00:09:02.460> of<00:09:02.524> freeing<00:09:03.005> because<00:09:03.341> now<00:09:03.549> you're<00:09:03.678> saying,<00:09:04.511> so<00:09:04.991> I<00:09:05.023> don't<00:09:05.312> have<00:09:05.408> to<00:09:05.552> listen<00:09:05.953> to<00:09:06.529> my<00:09:06.994> uncle<00:09:07.330> or<00:09:07.410> my<00:09:07.651> dad<00:09:08.051> or<00:09:08.356> my<00:09:09.333> teacher,<00:09:09.894> or<00:09:10.278> I<00:09:10.310> don't<00:09:10.470> have<00:09:10.679> to<00:09:10.759> listen<00:09:11.079> to<00:09:11.175> society<00:09:11.960> with<00:09:12.361> what<00:09:12.537> they<00:09:12.697> want<00:09:12.921> for<00:09:13.018> me. 00:09:13.803 --> 00:09:15.709 I<00:09:13.899> can<00:09:14.123> trust<00:09:14.443> myself<00:09:14.844> to<00:09:14.956> know<00:09:15.180> what<00:09:15.341> that<00:09:15.581> is. 00:09:16.446 --> 00:09:22.602 So,<00:09:16.847> yeah,<00:09:17.104> I<00:09:17.184> teach<00:09:17.488> people<00:09:17.745> vision<00:09:18.370> all<00:09:18.626> day,<00:09:19.091> every<00:09:19.348> day,<00:09:19.829> because<00:09:20.454> without<00:09:20.855> it,<00:09:21.512> there<00:09:21.672> is<00:09:21.817> no<00:09:21.993> destination. 00:09:23.035 --> 00:09:24.686 Without<00:09:23.275> a<00:09:23.355> destination,<00:09:24.061> there's<00:09:24.221> no<00:09:24.381> path. 00:09:24.782 --> 00:09:26.369 Without<00:09:25.023> a<00:09:25.103> path,<00:09:25.359> there's<00:09:25.504> no<00:09:25.600> anticipation. 00:09:26.882 --> 00:09:30.906 There's<00:09:27.042> just<00:09:27.203> kind<00:09:27.363> of<00:09:27.443> a<00:09:27.588> boredom,<00:09:28.309> you<00:09:28.389> know,<00:09:28.565> boredom,<00:09:29.431> every<00:09:29.607> Friday<00:09:29.928> chase<00:09:30.168> the<00:09:30.249> paycheck<00:09:30.713> life. 00:09:30.970 --> 00:09:32.092 And<00:09:31.034> that's<00:09:31.226> not<00:09:31.387> the<00:09:31.451> way<00:09:31.675> we<00:09:31.755> do<00:09:31.852> it<00:09:31.932> here. 00:09:33.294 --> 00:09:39.723 I<00:09:33.375> think<00:09:34.080> what<00:09:34.320> you<00:09:34.417> just<00:09:34.641> described<00:09:35.202> is<00:09:35.298> probably<00:09:35.939> why<00:09:36.164> your<00:09:36.340> book<00:09:36.581> 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them<00:13:26.251> go<00:13:26.492> after<00:13:26.813> it. 00:13:26.910 --> 00:13:36.474 So,<00:13:27.697> for<00:13:27.857> me,<00:13:28.596> the<00:13:28.740> lifelong<00:13:29.302> learning<00:13:29.704> is,<00:13:31.228> How<00:13:31.485> sophisticated<00:13:32.431> is<00:13:32.528> the<00:13:32.672> puzzle<00:13:32.945> box<00:13:34.758> based<00:13:35.079> on<00:13:35.159> the<00:13:35.255> life<00:13:35.480> you<00:13:35.640> want<00:13:35.817> for<00:13:35.961> yourself? 00:13:36.779 --> 00:13:40.164 And<00:13:36.859> then,<00:13:37.020> how<00:13:37.244> do<00:13:37.277> you<00:13:37.405> go<00:13:37.501> about<00:13:37.838> getting<00:13:38.143> those<00:13:38.384> small<00:13:38.688> pieces<00:13:39.025> and<00:13:39.170> parts<00:13:39.507> one<00:13:39.731> at<00:13:39.811> a<00:13:39.827> time? 00:13:40.213 --> 00:13:43.052 Because<00:13:41.111> that's<00:13:41.432> truly<00:13:41.993> the<00:13:42.138> progression<00:13:42.715> of<00:13:42.796> life. 00:13:43.116 --> 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particular<00:14:02.324> value<00:14:02.647> to<00:14:02.744> them<00:14:02.906> other<00:14:03.117> than<00:14:03.214> they've<00:14:03.376> been<00:14:03.457> told<00:14:03.845> that<00:14:03.942> should<00:14:04.153> hold<00:14:04.347> value<00:14:04.671> to<00:14:04.720> them? 00:14:06.044 --> 00:14:11.876 Well,<00:14:06.287> first<00:14:06.674> off,<00:14:07.644> I<00:14:07.805> live<00:14:07.983> by<00:14:08.209> one<00:14:08.468> rule,<00:14:08.710> and<00:14:08.855> that<00:14:09.098> is<00:14:09.340> he<00:14:09.518> or<00:14:09.679> she<00:14:09.905> who<00:14:10.148> dies<00:14:10.487> with<00:14:10.632> the<00:14:10.713> most<00:14:11.036> memories<00:14:11.602> wins. 00:14:12.468 --> 00:14:12.678 Okay? 00:14:12.758 --> 00:14:27.854 So,<00:14:13.338> I<00:14:13.499> think<00:14:14.691> whether<00:14:14.932> it's<00:14:15.093> a<00:14:15.174> car<00:14:15.592> or<00:14:15.673> a<00:14:15.705> motorcycle<00:14:16.478> or<00:14:16.704> a<00:14:16.945> jet<00:14:17.138> 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That's<00:15:10.073> most<00:15:10.313> important. 00:15:11.259 --> 00:15:12.829 Give<00:15:11.419> me<00:15:11.531> a<00:15:11.595> sense<00:15:11.899> for<00:15:11.980> your<00:15:12.156> take<00:15:12.412> on<00:15:12.620> AI. 00:15:13.197 --> 00:15:15.728 Everyone's<00:15:13.582> obviously<00:15:13.902> really<00:15:14.142> worried<00:15:14.319> it's<00:15:14.463> going<00:15:14.559> to<00:15:14.623> take<00:15:14.799> everybody's<00:15:15.280> jobs. 00:15:16.738 --> 00:15:19.253 It<00:15:16.818> seems<00:15:17.202> to<00:15:17.266> be<00:15:17.363> taking<00:15:18.468> white-collar<00:15:18.949> jobs. 00:15:19.509 --> 00:15:23.915 It<00:15:19.605> seems<00:15:19.990> to<00:15:20.390> only<00:15:21.768> be<00:15:21.912> making<00:15:22.313> only<00:15:22.714> blue-collar<00:15:23.130> jobs<00:15:23.370> more<00:15:23.531> valuable. 00:15:24.878 --> 00:15:26.820 Honestly,<00:15:25.250> we'll<00:15:25.380> see<00:15:25.525> if<00:15:25.606> that<00:15:25.817> trend<00:15:26.059> continues,<00:15:26.642> right? 00:15:26.885 --> 00:15:27.985 But<00:15:27.063> how<00:15:27.192> are<00:15:27.289> you<00:15:27.370> thinking<00:15:27.759> about<00:15:27.953> it? 00:15:28.665 --> 00:15:36.918 Well,<00:15:28.827> I<00:15:28.989> think<00:15:29.167> it's<00:15:29.296> going<00:15:29.377> to<00:15:29.409> be<00:15:29.555> a<00:15:29.571> really<00:15:29.943> long<00:15:30.121> time<00:15:30.445> before<00:15:30.704> a<00:15:30.769> robot<00:15:31.238> drives<00:15:31.513> a<00:15:31.643> pickup<00:15:31.934> truck<00:15:32.225> in<00:15:32.371> your<00:15:32.549> front<00:15:32.792> yard<00:15:33.099> and<00:15:33.196> pulls<00:15:33.504> out<00:15:33.925> a<00:15:34.005> pine<00:15:34.329> tree<00:15:34.540> and<00:15:34.588> plants<00:15:35.038> it<00:15:35.134> next<00:15:36.034> to<00:15:36.339> your<00:15:36.628> house. 00:15:37.384 --> 00:15:38.540 I<00:15:37.528> think<00:15:37.689> that's<00:15:37.866> going<00:15:38.010> to<00:15:38.107> be<00:15:38.251> 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00:22:35.320 Yeah. ```