> ## Content Index > Fetch the complete content index at: https://www.ceo.com/llms.txt > Use this file to discover other available public pages before exploring further. # SwoonMe CEO Tanvi Gupta: Dating in the metaverse - URL: https://www.ceo.com/episodes/tanvi-gupta-s-app-pushes-online-dating-into-the-metaverse/ - Published: 2022-09-21T16:53:23.000Z - Updated: 2026-09-03T20:32:39.000Z - Description: SwoonMe founder Tanvi Gupta on why she hid the photos, what happened when users finally saw each other, and where the company went next. - Author: Clint Betts # What happens after the photo reveal Eighty percent. That is the number Tanvi Gupta kept coming back to when she sat down with the CEO.com Podcast on September 21, 2022\. On SwoonMe, the dating app she founded, two people meet as avatars and talk only by voice. At some point they decide to show each other their actual faces. Gupta expected that moment to end many conversations. It did not. Roughly four out of five pairs kept talking after they saw the pictures. She had built a product around a hunch that people would rather be heard than looked at. The reveal was the test. "I don't like what you look like, so let's stop this conversation" was the outcome she braced for. Most of the time it did not happen. The hunch came from her own phone. In her early twenties, Gupta was in New York, working in risk and anti-money-laundering roles at Citigroup and then Morgan Stanley, single, and running eight or nine dating apps at once. She wanted a long-term relationship, so she was maximizing her odds the way an analyst would. What she got was a lot of attention from men reacting to a photo, a few flat text exchanges, and dates with strangers she knew nothing about. "There was no context behind those conversations," she said. "We didn't know each other." Tinder lasted a day. Within hours, men within five miles of her were sending her pornographic photos, and she caught herself wondering whether any of them knew who she was or where she lived. She deleted it. A decade later, she still talked about that day as if it were recent. She left banking for consulting, then in 2018 landed at Facebook as a product specialist on Messenger and Instagram Direct. That is where she learned how consumer social products get shipped, and where, watching Mark Zuckerberg run internal Q&As, she decided she could build something herself. She left in March 2021 and started SwoonMe with her brother, Rishabh Gupta, who is [co-founder and chief technology officer](https://yourstory.com/herstory/2022/02/this-ex-product-specialist-at-facebook-launched-dating-app-swoonme?ref=ceo.com). The product is simple to describe. You take one selfie. The app turns it into an avatar. You can give it green hair, glasses, or makeup you don't wear, and that avatar is you on the platform. Then you record an introduction in your own voice. If someone likes what they hear, the only way to reach you is to leave a voicemail. No texts, no photos, no swiping through a stack of faces. Games and icebreakers require you to record something about yourself. Only when both people are ready do the avatars come down. "Voice can tell so much about a person, their personality, their mental, emotional, social level, what they're about," Gupta said. "That's why podcasting has taken off, radio, music. It just feels like we know these people when we hear somebody talk." She was not the only one who had noticed. Hinge [added 30-second Voice Prompts](https://hinge.co/newsroom/voiceprompts?ref=ceo.com) in October 2021, citing its own survey in which 65 percent of users said hearing someone's voice would help them decide whether they were interested. Bumble and Happn had voice notes, and a small app called String let people communicate [only by voice memo](https://techcrunch.com/2021/10/27/hinge-launches-a-new-voice-prompts-feature-to-give-users-a-new-way-to-interact/?ref=ceo.com). Hinge rolled out [video prompts](https://techcrunch.com/2022/09/20/hinge-gives-users-new-video-prompts-and-polls/?ref=ceo.com) the day before this conversation was recorded. And SwoonMe launched into the same 18 months that produced Clubhouse, Meta's rebrand, and a wave of audio and avatar startups, most of which did not survive the year the interview took place. Voice as a feature was already everywhere. Voice as the whole product, with the photo held back, was the bet nobody else had made. The design has a side effect Gupta likes. On a text-based app, one user can message every woman on the platform in an afternoon. On SwoonMe, he would have to record a voicemail for each of them. "Are you going to record a different audio message for, or even just one audio message for 50 different women?" she asked. "Nobody has that time." Saying something cruel out loud, in a voice that identifies you, is also harder than typing it. She did not build a spam filter. She made spam expensive. Gupta pointed to a [New York Times story](https://www.nytimes.com/2022/08/31/well/mind/burnout-online-dating-apps.html?ref=ceo.com) by Catherine Pearson, published three weeks before the recording and pegged to Tinder's tenth anniversary, about long-term app users who said a decade of swiping had worn down their mental health. She read it as confirmation. The thing she felt in New York now had a name in the paper of record. The early numbers were small but real. Users in the United States were spending about 40 minutes a day in the app, most of it dressing up avatars and leaving voicemails. The company had raised a $200,000 seed round after its July 2021 prototype, with [Goodwater Capital](https://www.crunchbase.com/organization/swoonme-dating?ref=ceo.com) among its investors, launched in the United States and India, and reached roughly 100,000 downloads. It had run a live [audio-only dating show](https://www.linkedin.com/posts/tanvigupta773%5Fspoon-radio-teams-up-with-swoonme-for-an-activity-6848411580007350272-OTZU?ref=ceo.com) with the streaming platform Spoon. At the time of the recording, Gupta was raising a $1.5 million second seed round and had 20 percent of it committed. There was no revenue yet. The plan was virtual goods rather than ads: paid stickers that put two avatars together on an imagined date, branded clothing and accessories, virtual flowers to send a match, ticketed events. NFTs and a SwoonMe coin were on a later list, and Gupta was in no hurry to get to them while that market sorted itself out. She had also sent Zuckerberg a direct message on Instagram asking him to invest. He had not written back. Asked what she hoped the company would do in the world, Gupta skipped the market-size answer. "I think we are in a mental health crisis right now, especially when it comes to teens," she said. She wanted a place where young people could express themselves and meet each other without being judged on a few pictures, and without giving up their privacy to do it. "If we can make that happen, I will be a very, very happy person." She had already said dating was the opening move, not the destination. The plan was a social network where an avatar and a voice are how you show up. That is roughly what happened. On August 30, 2023, Tanvi and Rishabh Gupta [launched vvibe](https://vvibe.ai/press-section/?ref=ceo.com), a social app that combines avatars, voice, and generative AI to connect people regardless of how they look. Tanvi's LinkedIn now lists her as [founder and CEO of vvibe](https://www.linkedin.com/in/tanvigupta773/?ref=ceo.com), and [PitchBook](https://pitchbook.com/profiles/company/495402-13?ref=ceo.com) records vvibe as formerly known as SwoonMe, with FoxHog Ventures and Goodwater Capital as investors. Whether the 80 percent holds up at that scale is the question the next few years will answer. ```chapters 00:00:00 Introducing Tanvi Gupta and SwoonMe 00:01:12 Personal Dating App Frustrations 00:05:57 How SwoonMe's Avatar and Voice Experience Works 00:08:00 Building Connection Through Voice Messages 00:09:41 Future Features: Video Calls and Interest Rooms 00:10:46 Reducing Spam and Restoring Humanity Online 00:12:54 User Engagement and Early Results 00:14:40 Fundraising and Growth Milestones 00:15:14 Thoughts on Meta and the Metaverse's Future 00:18:13 Expanding SwoonMe Beyond Dating 00:19:29 Monetization Through Virtual Goods 00:21:03 Considering NFTs and Cryptocurrency 00:22:00 Tanvi's Vision for Mental Health Impact ``` ```vtt WEBVTT 00:00:09.666 --> 00:00:12.958 Tanvi,<00:00:10.373> thank<00:00:10.630> you<00:00:10.951> so<00:00:11.208> much<00:00:11.513> for<00:00:11.674> coming<00:00:12.219> on<00:00:12.460> the<00:00:12.557> show. 00:00:13.922 --> 00:00:27.715 I<00:00:14.082> 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00:14:39.515 --> 00:14:39.837 Yeah. 00:14:40.206 --> 00:14:40.994 Have<00:14:40.367> you<00:14:40.463> raised<00:14:40.704> money? 00:14:42.312 --> 00:14:42.762 We<00:14:42.472> have. 00:14:43.903 --> 00:14:50.532 So<00:14:44.626> we<00:14:44.803> raised<00:14:45.188> our<00:14:45.446> first<00:14:46.169> seed<00:14:46.490> round<00:14:46.876> last<00:14:47.358> year<00:14:47.840> after<00:14:48.178> we<00:14:48.403> launched<00:14:48.821> our<00:14:49.030> prototype<00:14:50.096> in<00:14:50.192> July. 00:14:52.276 --> 00:14:59.983 And<00:14:52.454> then<00:14:53.180> that<00:14:53.407> was<00:14:53.568> $200,000,<00:14:55.166> which<00:14:55.408> is<00:14:55.730> what,<00:14:56.133> you<00:14:56.165> know,<00:14:56.471> got<00:14:56.777> us<00:14:57.019> to<00:14:58.147> launch<00:14:58.726> in<00:14:58.888> multiple<00:14:59.371> countries. 00:15:00.337 --> 00:15:04.336 And<00:15:00.482> then<00:15:00.644> we<00:15:00.740> got<00:15:00.982> to<00:15:01.127> a<00:15:01.159> 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mental<00:18:12.226> health. 00:18:13.655 --> 00:18:22.389 And<00:18:13.751> for<00:18:14.088> SoonMe,<00:18:14.698> do<00:18:14.795> you<00:18:15.581> plan<00:18:15.854> to<00:18:16.063> always<00:18:16.705> have<00:18:17.042> dating<00:18:17.428> as<00:18:17.588> the<00:18:17.685> focus,<00:18:18.182> or<00:18:18.247> is<00:18:18.391> this<00:18:18.568> just<00:18:18.793> kind<00:18:18.889> of<00:18:18.969> the<00:18:19.049> beginning<00:18:20.254> vertical<00:18:21.040> and<00:18:21.121> you<00:18:21.217> plan<00:18:21.394> to<00:18:21.522> go<00:18:21.618> to<00:18:21.683> other<00:18:21.924> verticals? 00:18:22.967 --> 00:18:23.304 Yes. 00:18:23.625 --> 00:18:31.043 So<00:18:24.107> we—<00:18:24.846> dating<00:18:25.697> is<00:18:26.034> the<00:18:26.178> beginning,<00:18:26.756> but<00:18:27.061> we<00:18:27.222> do<00:18:27.543> plan<00:18:27.961> to<00:18:28.362> expand<00:18:28.844> it<00:18:29.004> to<00:18:30.369> everybody. 00:18:31.557 --> 00:18:33.789 What<00:18:31.718> it<00:18:31.814> means<00:18:32.215> is<00:18:32.456> like<00:18:32.793> finding<00:18:33.243> communities. 00:18:34.142 --> 00:18:34.753 Online. 00:18:35.170 --> 00:18:38.496 And<00:18:35.427> we<00:18:35.733> have<00:18:36.134> already<00:18:36.488> started<00:18:36.938> to<00:18:37.098> pave<00:18:37.435> the<00:18:37.596> way<00:18:37.998> for<00:18:38.142> that. 00:18:38.881 --> 00:18:42.496 Like,<00:18:39.428> um,<00:18:39.990> we<00:18:40.568> recently<00:18:41.195> launched<00:18:41.612> trending<00:18:42.094> tab. 00:18:42.737 --> 00:18:50.496 What<00:18:42.897> that<00:18:43.203> means<00:18:43.540> is<00:18:43.765> that<00:18:44.006> we're<00:18:44.102> surfacing<00:18:44.906> top<00:18:45.227> trending<00:18:45.628> content<00:18:46.271> on<00:18:46.432> SoonMe,<00:18:47.620> um,<00:18:48.038> to<00:18:48.343> all<00:18:48.520> other—<00:18:48.938> to<00:18:49.147> users<00:18:49.580> in<00:18:49.709> their<00:18:50.030> areas. 00:18:50.865 --> 00:19:03.684 So<00:18:51.476> 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right? 00:19:23.358 --> 00:19:23.534 Yeah. 00:19:24.418 --> 00:19:28.079 But<00:19:24.739> with<00:19:25.204> avatars<00:19:25.863> and,<00:19:26.168> and<00:19:26.329> voice,<00:19:26.650> which,<00:19:26.827> which<00:19:26.987> I<00:19:27.067> think<00:19:27.292> is<00:19:27.389> really<00:19:27.549> fascinating. 00:19:28.336 --> 00:19:29.956 How<00:19:28.432> do<00:19:28.496> you<00:19:28.689> monetize<00:19:29.394> SoonMe? 00:19:30.742 --> 00:19:37.060 So,<00:19:31.399> so<00:19:31.559> the<00:19:31.720> way<00:19:32.025> we're<00:19:32.121> going<00:19:32.265> to<00:19:32.425> monetize<00:19:32.939> SoonMe<00:19:33.644> is<00:19:33.885> that<00:19:34.446> we're<00:19:34.607> going<00:19:34.719> to<00:19:34.783> sell<00:19:36.034> virtual<00:19:36.691> goods. 00:19:37.253 --> 00:19:39.482 We're<00:19:37.333> not<00:19:37.429> monetizing<00:19:38.616> right<00:19:38.856> now,<00:19:39.017> by<00:19:39.193> the<00:19:39.338> way. 00:19:39.963 --> 00:19:50.772 Our<00:19:40.059> 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00:20:36.063 --> 00:20:38.355 So<00:20:36.143> those<00:20:36.447> are<00:20:36.479> some<00:20:36.640> of<00:20:36.720> the<00:20:36.848> key<00:20:37.024> ways<00:20:37.329> we<00:20:37.425> will<00:20:37.569> be<00:20:37.650> monetizing. 00:20:38.932 --> 00:20:48.069 I<00:20:39.269> think<00:20:39.910> this<00:20:40.214> is<00:20:40.391> going<00:20:40.792> to<00:20:41.176> play<00:20:41.513> well<00:20:42.715> for<00:20:43.020> us<00:20:43.420> than<00:20:43.533> an<00:20:43.901> ad-based<00:20:44.559> model<00:20:45.039> that<00:20:45.216> a<00:20:45.344> lot<00:20:45.536> of<00:20:45.665> these<00:20:45.777> social<00:20:46.258> media<00:20:47.107> apps<00:20:47.684> use. 00:20:48.726 --> 00:20:56.630 And<00:20:49.207> I<00:20:49.368> think<00:20:49.784> it's<00:20:49.993> also<00:20:50.538> going<00:20:50.602> to<00:20:50.730> protect<00:20:51.131> people's<00:20:51.452> privacy<00:20:52.413> if<00:20:52.574> we<00:20:52.670> sort<00:20:52.975> of<00:20:53.135> like<00:20:53.536> stay<00:20:53.840> away<00:20:54.097> from<00:20:54.337> like<00:20:54.722> ad-based<00:20:55.459> monetization<00:20:56.165> strategy. 00:20:56.966 --> 00:20:57.095 Yeah. 00:20:57.143 --> 00:21:02.401 Do<00:20:57.287> you<00:20:57.383> plan<00:20:57.624> to<00:20:57.704> like<00:20:59.387> do<00:20:59.547> some<00:20:59.788> of<00:20:59.852> that<00:21:00.028> commerce<00:21:00.493> with<00:21:00.654> like<00:21:00.830> cryptocurrencies<00:21:01.776> and<00:21:01.856> things<00:21:02.096> like<00:21:02.193> that? 00:21:03.475 --> 00:21:07.050 Down<00:21:03.715> the<00:21:03.796> line,<00:21:04.437> we're<00:21:04.677> thinking<00:21:04.998> about<00:21:05.319> it<00:21:06.264> down<00:21:06.521> the<00:21:06.665> line. 00:21:07.242 --> 00:21:18.210 You<00:21:07.323> know,<00:21:07.483> we<00:21:07.707> will<00:21:07.884> let<00:21:08.349> users<00:21:08.765> create<00:21:09.326> their<00:21:09.567> SoonMe<00:21:10.368> NFTs<00:21:11.795> and<00:21:12.436> also<00:21:13.014> possibly<00:21:13.735> launch<00:21:14.376> SoonMe<00:21:15.082> cryptocurrency<00:21:16.284> that<00:21:16.476> they<00:21:16.621> can<00:21:16.925> use<00:21:17.182> to<00:21:17.423> buy<00:21:17.664> stuff. 00:21:18.869 --> 00:21:22.967 That's<00:21:19.351> probably<00:21:19.833> going<00:21:20.026> to<00:21:20.155> be—<00:21:20.556> we're<00:21:20.717> still<00:21:21.022> thinking<00:21:21.360> through<00:21:21.826> what<00:21:22.067> that<00:21:22.244> would<00:21:22.404> look<00:21:22.629> like. 00:21:23.224 --> 00:21:35.099 So<00:21:23.368> that's<00:21:23.674> going<00:21:23.770> to<00:21:23.915> come<00:21:24.477> after<00:21:25.136> this<00:21:25.377> first,<00:21:26.968> you<00:21:27.064> know,<00:21:27.932> wave<00:21:28.430> of<00:21:28.655> like<00:21:28.816> getting<00:21:29.153> to<00:21:29.250> scale,<00:21:30.342> monetizing<00:21:31.708> on<00:21:31.949> avatars<00:21:32.753> and<00:21:32.929> then<00:21:33.170> going<00:21:33.636> towards<00:21:34.054> NFTs<00:21:34.681> and<00:21:34.777> crypto. 00:21:35.966 --> 00:21:36.143 Yeah. 00:21:36.368 --> 00:21:40.626 And<00:21:36.561> it<00:21:36.625> probably<00:21:36.882> makes<00:21:37.107> sense<00:21:37.364> to<00:21:37.509> kind<00:21:37.670> of<00:21:37.750> wait<00:21:37.991> and<00:21:38.055> see<00:21:38.232> how<00:21:38.393> that<00:21:38.537> whole<00:21:38.650> space<00:21:39.116> is<00:21:39.196> going<00:21:39.293> to<00:21:39.357> shake<00:21:40.144> out,<00:21:40.385> right? 00:21:41.124 --> 00:21:42.619 That<00:21:41.301> space<00:21:41.687> is<00:21:41.767> going<00:21:42.072> through<00:21:42.185> some<00:21:42.474> things. 00:21:43.357 --> 00:21:46.328 And,<00:21:43.679> uh,<00:21:43.935> waiting<00:21:44.257> to<00:21:44.353> see<00:21:44.642> kind<00:21:44.802> of<00:21:44.883> where<00:21:45.059> the<00:21:45.782> cards<00:21:46.167> fall. 00:21:46.424 --> 00:21:47.468 It<00:21:46.520> makes<00:21:46.761> a<00:21:46.825> lot<00:21:46.986> of<00:21:47.050> sense. 00:21:48.094 --> 00:21:51.433 Well,<00:21:48.495> uh,<00:21:49.234> thank<00:21:49.458> you<00:21:49.539> again<00:21:49.892> so<00:21:50.052> much<00:21:50.357> for<00:21:50.823> coming<00:21:51.144> on. 00:21:51.963 --> 00:21:57.919 Where<00:21:52.124> do<00:21:52.268> you—<00:21:52.750> last<00:21:52.991> question<00:21:53.328> for<00:21:53.552> you,<00:21:54.997> like,<00:21:55.158> what<00:21:55.270> do<00:21:55.399> you<00:21:55.559> hope<00:21:56.137> SoonMe<00:21:56.619> accomplishes<00:21:57.325> in<00:21:57.422> the<00:21:57.566> world? 00:21:58.048 --> 00:21:59.589 What<00:21:58.144> type<00:21:58.321> of<00:21:58.449> difference<00:21:58.786> do<00:21:58.851> you<00:21:58.931> hope<00:21:59.124> it<00:21:59.204> makes? 00:22:00.857 --> 00:22:13.008 I<00:22:01.275> really<00:22:02.543> feel<00:22:03.202> that<00:22:03.908> the<00:22:04.004> reason<00:22:04.630> I<00:22:04.807> founded<00:22:05.610> and<00:22:05.835> built<00:22:06.027> 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and<00:23:00.702> safety. 00:23:01.263 --> 00:23:06.663 So<00:23:01.487> I<00:23:01.647> think<00:23:02.032> if<00:23:02.272> we<00:23:02.368> can<00:23:02.592> make<00:23:02.769> that<00:23:02.929> happen,<00:23:04.051> I<00:23:04.275> will<00:23:04.435> be<00:23:04.996> I'll<00:23:05.172> be<00:23:05.204> a<00:23:05.252> very,<00:23:05.493> very<00:23:05.733> happy<00:23:06.118> person. 00:23:07.320 --> 00:23:09.052 Well,<00:23:07.417> my<00:23:07.641> word,<00:23:07.881> if<00:23:07.962> you<00:23:07.994> make<00:23:08.218> that<00:23:08.378> happen,<00:23:08.683> you've<00:23:08.843> made<00:23:09.020> it. 00:23:09.100 --> 00:23:10.222 You've<00:23:09.260> made<00:23:09.420> a<00:23:09.500> huge<00:23:09.757> difference. 00:23:10.286 --> 00:23:14.470 Tanvi,<00:23:10.767> thank<00:23:11.023> you<00:23:11.103> so<00:23:11.360> much<00:23:11.584> for<00:23:11.665> everything<00:23:12.049> you<00:23:12.129> do<00:23:12.226> in<00:23:12.322> the<00:23:12.466> world,<00:23:13.748> for<00:23:13.909> coming<00:23:14.149> on<00:23:14.213> the<00:23:14.293> show. 00:23:14.550 --> 00:23:16.602 I'm<00:23:14.710> sure<00:23:14.871> we'll<00:23:15.015> have<00:23:15.175> you<00:23:15.271> on<00:23:15.367> again<00:23:15.656> as<00:23:15.752> this<00:23:15.977> thing<00:23:16.073> grows. 00:23:17.259 --> 00:23:20.000 And<00:23:17.499> good<00:23:17.740> luck<00:23:18.077> and<00:23:18.141> congrats<00:23:18.702> on<00:23:18.798> everything<00:23:19.119> you've<00:23:19.279> built<00:23:19.519> with<00:23:19.615> SoonMe. 00:23:20.497 --> 00:23:21.154 Sounds<00:23:21.026> good. 00:23:21.267 --> 00:23:22.341 Thank<00:23:21.459> you<00:23:21.539> so<00:23:21.828> much,<00:23:22.084> Clint. 00:23:22.389 --> 00:23:23.078 Thanks<00:23:22.645> for<00:23:22.725> having<00:23:23.046> me. 00:23:23.142 --> 00:23:29.217 It<00:23:23.206> was<00:23:23.431> great<00:23:23.831> talking<00:23:25.995> to<00:23:29.121> you. ```