> ## Content Index > Fetch the complete content index at: https://www.ceo.com/llms.txt > Use this file to discover other available public pages before exploring further. # Webflow CEO Linda Tong: The future of web development - URL: https://www.ceo.com/episodes/webflow-ceo-linda-tong/ - Published: 2025-02-27T11:00:08.000Z - Updated: 2026-08-28T03:39:24.000Z - Description: Webflow CEO Linda Tong opens up about her surprising path to the top, how AI is reshaping no-code web design, and why the best leaders lead with influence rather than authority. - Author: Clint Betts # Linda Tong stopped forecasting, then 2026 happened Thirty seconds into the CEO.com Podcast, Linda Tong corrected the record. She had been introduced as a CEO of two years. "One small correction," she said. "I actually only became CEO about seven months ago." She had been at Webflow for two and a half. The distinction mattered to her enough to interrupt for it. Google had once told her she could not be a product manager without a computer science degree. She was already doing the work on her 20% time. She left. A friend named Ben, another Google PM, hired her as the first product manager at his startup, Tapjoy, and two years later she was chief product officer running product, design, and engineering. That is the answer she gave to the question every episode of the show ends on, the one about who gave you a chance. "It all came down to him giving me that shot." Her [degree is in economics](https://webflow.com/people/linda-tong?ref=ceo.com). She describes herself as really close to technical but not quite, and she says the gap is what drew her to the company she now runs. "I always had to rely on a team of engineers to execute it for me," she said. "Between vision and execution, there's this translation layer, and it doesn't always work out as planned." Webflow was built to remove that layer. Three founders made it work: Vlad Magdalin, an engineer who went to art school and freelanced websites to fund the company; Bryant Chou on the back end; and Sergie Magdalin, a designer, Vlad's brother, and the product's first customer. "Every element, every component that you drag onto the screen, is actually a one-to-one mapping with code," Tong said. "There's nothing you can't do with Webflow that you can do with code." When she sat for the interview, Webflow had roughly 700 people, more than 300,000 customers, and a couple hundred million dollars in annual recurring revenue. By her count, just under one percent of all CMS-powered websites ran on it. Dropbox, Discord, Waste Management. Orangetheory Fitness too, which she mentioned because she books her own classes there most mornings and thinks about the hosting while she does it. She keeps no productivity stack. She tried Stream Deck macros, note-taking apps, AI transcription, and a whole document system, then stripped it all out because the mental overhead of maintaining it exceeded what it gave back. Since 2017, she has taken every meeting note by hand in numbered, dated paper notebooks with a 0.38mm pen. "Writing just creates that memory when you write it. It inks itself into you." Asked for a book, she named Annie Duke's *Thinking in Bets* and said she would take every quote in it and repeat it back as her theory of decision-making. Her other annual read is *Ender's Game*. On leadership, she said she used to think it meant being the most expert person in the room with authority to match, and now thinks both are close to irrelevant. "Good leadership is when you don't need a leader with authority. The more people you inspire, the more effective and impactful you can be, because once you're in a leadership position, you're no longer rolling up your sleeves." ## The accelerator argument Tong's framing on AI was that any technology is either a disruptor or an accelerator, and that most turn out to be accelerators if you treat them that way. At Webflow, it powers a design assistant, a writing assistant, image generation, and translation. Inside the company, it handles front-line support, contract review, lead scoring, and marketing copy. Engineers use it to write code. Asked whether aspiring developers should bother learning to code, she said absolutely not, and then made the case that has aged best of anything she said that day. "It takes the best engineers and makes them 10x better, and it takes mediocre engineers and only slightly improves them. If your core capabilities are light, enhancement's light." The interview was recorded in December 2024, weeks after the killing of UnitedHealthcare's CEO, with a new administration incoming. Asked how she was thinking about the year ahead, Tong said she had stopped forecasting. "If history is a guide, I think there's going to be a lot of disruption in 2025 that I'm just not thinking about yet." ## What the accelerator did Eighteen months later, the disruption was hers. The acquisitions came first, roughly as she had told [Axios](https://www.axios.com/pro/media-deals/2024/08/19/webflow-ceo-linda-tong-acquisitions?ref=ceo.com) they would in August 2024\. [Intellimize](https://techcrunch.com/2024/04/19/webflow-intellimize-acquisition-web-development-ai/?ref=ceo.com) for personalization, then [GreenSock](https://webflow.com/blog/webflow-acquires-gsap?ref=ceo.com) for animation. In March 2026, Webflow [bought Vidoso](https://webflow.com/blog/webflow-acquires-vidoso?ref=ceo.com), a four-person AI content startup, and Tong [told TechCrunch](https://techcrunch.com/2026/03/12/webflow-buys-ai-content-generation-platform-vidoso-to-bolster-its-marketing-suite/?ref=ceo.com) the company should no longer be understood as a website builder. "People have historically seen us as a website builder or CMS. We are an agentic marketing platform, and this is a major step in that direction." Then, on May 27, 2026, Webflow restructured. Tong published a memo that morning, [Evolving Webflow for the agentic web](https://webflow.com/blog/evolving-webflow-for-the-agentic-web?ref=ceo.com), and it lays out the strategy and the cost plainly. "We're at an inflection point, both as a company and as an industry," she wrote. "AI is rewriting the rules for how marketing teams create, test, and optimize digital experiences." Two-thirds of the way down comes the concession: "AI tools and lightweight builders are providing a faster path to launch for those with simple website requirements. We expected this and are doubling down on the shift we started over two years ago." That is the bottom of the market Webflow created. Freelancers, founders, marketers spinning up a landing page. Tong argues that depth is defensible and lightweight builds are not, and the restructuring points the company at marketing teams that treat a website as a growth engine. "Depth is where our platform is genuinely differentiated," she wrote. "I own this decision." The memo lists what departing employees get: 16 weeks of severance plus a week of base pay per completed year of service, six months of COBRA for US staff, career resources, and their company laptops. Employees outside the US were told their support would be tailored to local requirements. It does not say how many people were leaving. It says "many." That number is still not public. What is public is how people found out. The [San Francisco Chronicle](https://www.sfchronicle.com/tech/article/webflow-layoffs-tech-san-francisco-22279561.php?ref=ceo.com) reported that employees were locked out of their accounts with no warning. One developer woke around 7:30 a.m. to texts from coworkers asking what was going on, could not sign into Slack, and got a termination email half an hour later. He called it a bloodbath and said he believed the round was larger than the [8% cut](https://webflow.com/blog/restructuring-announcement?ref=ceo.com) Webflow made in July 2024, a month after Tong took the job. At least one engineer on a closed work permit in a foreign country [spent the day publicly asking](https://www.ibtimes.co.uk/webflow-layoffs-ai-transition-1799370?ref=ceo.com) whether he still had one. The memo itself is published with a noindex tag, which keeps it out of search results. Webflow was not alone that week. ClickUp [cut 22% of its staff](https://thenextweb.com/news/clickup-layoffs-22-percent-ai-100x-org-million-salary?ref=ceo.com) on May 21, with CEO Zeb Evans calling the result a 100x organization and introducing million-dollar salary bands for those who stayed. Wix [eliminated roughly 1,000 jobs](https://thenextweb.com/news/wix-is-cutting-20-of-its-workforce-as-a-strong-shekel-and-ai-competition-squeeze-the-website-builder-from-both-sides?ref=ceo.com), a fifth of its workforce and the largest cut in its history, with CEO Avishai Abrahami citing both a currency squeeze and the need to rebuild around AI-native roles. Three vocabularies, one claim: the headcount math for no-code software no longer works against AI-native competitors. Tong has kept making the case since. In a [GTMnow interview in May](https://thegtmnewsletter.substack.com/p/gtm-191-answer-engine-optimization-aeo-webflow-linda-tong), she argued that every website now serves two audiences, humans and AI agents, that answer engine optimization is displacing SEO, and that she built her own personal CRM with Claude Code. She has said she [still writes code on nights and weekends](https://betweentwocoos.com/linda-tong-webflow-ceo-on-the-new-web-ai-powered-ops-and-how-they-run-webflow/?ref=ceo.com) because she cannot imagine leading in this moment without putting her hands on the technology. [Webflow Conf](https://webflow.com/webflowconf?ref=ceo.com) runs September 1 through 3 in Boston. ```chapters 00:00:00 Introduction and CEO Correction 00:00:42 Linda's Journey to Becoming CEO 00:01:03 What Is Webflow 00:02:41 Founders' Vision and Design Philosophy 00:04:44 Notable Websites Built on Webflow 00:05:31 Webflow's Integrated Backend 00:06:23 AI's Role Across Webflow 00:09:52 Advice for Aspiring Developers 00:12:05 A Day in the Life of a CEO 00:13:11 Launching Webflow Optimize and Analyze 00:15:48 Linda's Reading Recommendations 00:16:59 Company Growth and Future Prospects 00:18:24 Evolving Views on Leadership 00:21:15 Favorite Tools and Low-Tech Habits 00:23:11 Navigating Uncertainty in 2024 and 2025 ``` ```vtt WEBVTT 00:00:08.808 --> 00:00:12.045 Love<00:00:11.352> it. 00:00:12.899 --> 00:00:15.620 Linda,<00:00:14.010> thank<00:00:14.171> you<00:00:14.251> so<00:00:14.412> much<00:00:14.654> for<00:00:14.735> coming<00:00:14.992> on<00:00:15.137> the<00:00:15.218> show. 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the<00:06:07.955> backend<00:06:08.276> comes<00:06:08.437> from. 00:06:08.678 --> 00:06:10.011 And<00:06:08.774> then<00:06:08.855> we<00:06:08.935> have<00:06:09.160> integrated<00:06:09.545> hosting. 00:06:10.525 --> 00:06:15.392 So<00:06:10.911> once<00:06:11.152> you've<00:06:11.248> designed<00:06:11.650> and<00:06:11.730> built<00:06:11.955> your<00:06:12.035> site,<00:06:12.517> you<00:06:12.597> actually<00:06:12.838> just<00:06:13.015> click<00:06:13.192> a<00:06:13.256> button<00:06:13.979> and<00:06:14.075> it's<00:06:14.284> published<00:06:14.782> and<00:06:14.878> it's<00:06:15.087> live. 00:06:15.854 --> 00:06:22.155 So<00:06:15.874> you<00:06:15.970> don't<00:06:16.292> really<00:06:16.549> need<00:06:16.790> to<00:06:16.934> integrate<00:06:17.272> with<00:06:17.336> the<00:06:17.432> likes<00:06:17.898> of<00:06:18.316> like<00:06:18.476> a<00:06:18.541> WordPress<00:06:18.958> or<00:06:19.022> a<00:06:19.038> Ghost,<00:06:19.440> but<00:06:19.520> 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an<00:06:51.901> accelerator,<00:06:52.704> it<00:06:52.784> is<00:06:52.945> just<00:06:53.491> that. 00:06:54.229 --> 00:06:58.805 And<00:06:54.310> to<00:06:54.534> us,<00:06:54.727> it's<00:06:54.888> an<00:06:54.952> accelerator<00:06:55.658> of<00:06:55.755> taking<00:06:56.220> the<00:06:56.301> core<00:06:56.477> value<00:06:56.782> proposition<00:06:57.216> of<00:06:57.360> Webflow<00:06:58.003> and<00:06:58.147> enhancing<00:06:58.709> it. 00:06:59.528 --> 00:07:02.145 So<00:06:59.865> for<00:07:00.154> us,<00:07:00.347> it's<00:07:01.037> democratizing<00:07:01.696> technology. 00:07:02.739 --> 00:07:06.801 It's<00:07:02.836> about<00:07:03.060> allowing<00:07:03.381> people<00:07:03.542> to<00:07:03.687> move<00:07:03.847> faster<00:07:04.971> and<00:07:05.870> improving<00:07:06.416> ease<00:07:06.529> of<00:07:06.657> use. 00:07:07.540 --> 00:07:09.643 And<00:07:08.263> for<00:07:08.744> us,<00:07:08.985> AI<00:07:09.226> does<00:07:09.467> that. 00:07:09.804 --> 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in<00:07:38.075> code<00:07:38.316> today<00:07:38.718> with<00:07:38.814> like<00:07:39.103> these<00:07:39.264> Copilot-like<00:07:40.003> experiences. 00:07:41.128 --> 00:07:44.357 For<00:07:41.352> us,<00:07:41.513> we<00:07:41.593> have<00:07:41.706> a<00:07:41.770> very<00:07:41.947> similar<00:07:42.654> solution<00:07:43.055> called<00:07:43.361> AI<00:07:43.618> Design<00:07:43.875> Assistant. 00:07:44.662 --> 00:07:52.225 That<00:07:44.806> allows<00:07:45.207> you<00:07:45.287> to<00:07:45.543> go<00:07:45.703> and<00:07:45.944> iterate<00:07:46.264> different<00:07:46.521> sections<00:07:47.290> and<00:07:47.466> start<00:07:47.690> to<00:07:47.787> change<00:07:48.091> them,<00:07:48.171> whether<00:07:48.411> it's<00:07:48.892> you<00:07:48.972> wanna<00:07:49.069> change<00:07:49.309> styles,<00:07:50.334> layouts,<00:07:50.847> structure,<00:07:51.793> whatever. 00:07:53.139 --> 00:07:56.760 We<00:07:53.219> have<00:07:53.379> this<00:07:53.700> AI<00:07:53.876> 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to<00:08:40.059> that,<00:08:40.359> though,<00:08:40.439> I<00:08:40.440> think<00:08:40.639> AI<00:08:40.919> is<00:08:41.079> a<00:08:41.179> really<00:08:41.359> interesting<00:08:41.659> technology<00:08:42.219> in<00:08:42.419> general. 00:08:43.339 --> 00:08:51.619 It's<00:08:43.939> not<00:08:44.139> just<00:08:44.379> about<00:08:44.619> incorporating<00:08:45.039> it<00:08:45.259> into<00:08:45.339> our<00:08:45.479> product<00:08:45.839> to<00:08:46.019> make<00:08:46.099> our<00:08:46.279> product<00:08:46.559> more<00:08:46.739> powerful<00:08:47.119> for<00:08:47.319> our<00:08:47.639> customers,<00:08:48.359> but<00:08:48.519> it's<00:08:49.119> a<00:08:49.519> technology<00:08:49.779> that<00:08:49.959> we<00:08:50.059> can<00:08:50.219> leverage<00:08:50.459> in<00:08:50.599> our<00:08:50.839> day-to-day<00:08:51.019> operations. 00:08:52.299 --> 00:09:00.099 So<00:08:52.319> whether,<00:08:52.819> you<00:08:52.820> know,<00:08:53.119> right<00:08:53.199> 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00:26:32.890 --> 00:26:40.031 It<00:26:32.970> was<00:26:33.066> probably<00:26:33.371> the<00:26:33.612> fastest,<00:26:34.173> most<00:26:35.136> dense<00:26:35.521> 2<00:26:35.762> years<00:26:36.003> of<00:26:36.099> learning<00:26:36.420> in<00:26:36.484> my<00:26:36.661> life,<00:26:37.865> but<00:26:38.025> it<00:26:38.169> all<00:26:38.346> came<00:26:38.619> down<00:26:38.747> to<00:26:38.827> him<00:26:39.229> giving<00:26:39.469> me<00:26:39.614> that<00:26:39.855> shot. 00:26:40.834 --> 00:26:41.604 So<00:26:41.010> it's<00:26:41.138> my<00:26:41.235> friend<00:26:41.459> Ben. 00:26:42.438 --> 00:26:43.209 That's<00:26:42.695> incredible. 00:26:43.780 --> 00:26:44.750 Linda,<00:26:43.974> thank<00:26:44.216> you<00:26:44.297> so<00:26:44.475> much. 00:26:44.863 --> 00:26:46.206 Congratulations<00:26:45.672> on<00:26:45.753> everything. 00:26:46.707 --> 00:26:51.139 We're—<00:26:47.031> I<00:26:47.047> don't<00:26:47.192> know<00:26:47.289> when<00:26:47.451> this<00:26:47.613> will<00:26:47.758> be<00:26:48.826> posted,<00:26:49.311> but<00:26:49.473> we're<00:26:49.619> recording<00:26:50.023> this<00:26:50.201> as<00:26:50.298> the<00:26:50.427> holidays<00:26:50.832> approach. 00:26:51.236 --> 00:26:54.342 So<00:26:51.333> happy<00:26:51.721> holidays<00:26:53.501> and<00:26:53.598> enjoy<00:26:54.002> all<00:26:54.148> that. 00:26:54.406 --> 00:26:55.555 And<00:26:54.714> thank<00:26:54.875> you<00:26:54.956> so<00:26:55.053> much<00:26:55.215> for<00:26:55.361> coming<00:26:55.522> on. 00:26:55.619 --> 00:26:56.962 Really,<00:26:55.846> it<00:26:55.878> was<00:26:56.024> an<00:26:56.089> honor<00:26:56.266> to<00:26:56.347> talk<00:26:56.590> to<00:26:56.671> you. 00:26:57.156 --> 00:26:57.528 Of<00:26:57.382> course. 00:26:57.625 --> 00:26:58.385 Thank<00:26:57.803> you<00:26:57.884> for<00:26:58.029> having<00:26:58.224> me. 00:27:11.520 --> 00:27:15.617 Yeah,<00:27:12.024> one<00:27:12.771> step<00:27:13.097> closer<00:27:13.812> to<00:27:14.478> the<00:27:14.804> hella. 00:27:17.970 --> 00:27:21.681 We'll<00:27:18.325> wobble,<00:27:18.889> yes,<00:27:19.277> we'll<00:27:19.777> rule<00:27:20.326> our<00:27:20.584> own<00:27:20.907> domain. 00:27:22.520 --> 00:27:27.007 Yeah,<00:27:23.731> keep<00:27:24.037> our<00:27:24.118> heads<00:27:24.441> up<00:27:24.618> high,<00:27:25.022> pushing<00:27:25.490> on<00:27:25.990> like<00:27:26.377> a<00:27:26.474> choo-choo<00:27:26.797> train. 00:27:29.930 --> 00:27:32.530 Loving<00:27:30.363> you<00:27:30.646> makes<00:27:30.880> the<00:27:31.046> world<00:27:31.463> spin<00:27:31.880> faster. 00:27:35.130 --> 00:27:35.250 Yeah. 00:27:35.680 --> 00:27:38.896 5<00:27:36.041> days<00:27:36.516> in<00:27:36.598> the<00:27:36.779> week<00:27:37.189> for<00:27:37.763> us<00:27:38.075> to<00:27:38.239> kiss. ```