GoTo CEO Rich Veldran

Rich Veldran serves as GoTo’s Chief Executive Officer where he leads all aspects of the organization, including overall business and go-to-market strategy, technology innovation, customer engagement, operational excellence, and growth initiatives. Since joining GoTo in 2020 as Chief Financial Officer, he has been instrumental in rearchitecting the company’s business operations, leading a company transformation after it was taken private in 2019 and putting it on the path for renewed growth.

In a career that spans more than 30 years of experience as a business and finance executive, Rich has led strategy, finance, and operations as CFO at Dun & Bradstreet, and held various leadership positions at Boston Consulting Group (BCG), ADP, and Procter & Gamble. He has built world-class operations, delivered meaningful business results, and created significant value for a range of stakeholders.