2015 Social CEO Report

The FORTUNE 500® CEOs most active on social media are all newcomers.

That’s right, we did it again! We analyzed the social profiles of every single CEO on the FORTUNE 500® list on six popular social networks (Twitter, Facebook, LinkedIn, Google+, Instagram and YouTube) to determine whether CEOs are catching the social wave—or still waiting on the shore. Here are a few things we found:

  • 61% of CEOs have no social presence whatsoever
  • Not one F500 CEO is active on all six major social platforms
  • Although not active on their own accounts, 41% of all F500 CEOs were featured
    on their companies’ YouTube accounts
  • 70% of CEOs who are active on just one social network joined LinkedIn first
  • Only 60% of CEOs who have Twitter accounts are actually tweeting

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About the 2015
Social CEO Report

The 2015 Social CEO Report is the fourth annual research series by The report was created to assess the extent to which top business leaders are embracing social media. To find out how many CEOs have social media accounts and are actually using them, we searched for every FORTUNE 500® CEO on Twitter, Facebook, LinkedIn, Google +, Instagram, and Youtube.

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