The Wall Street Journal is reporting that Twitter is in talks with NBCUniversal's Linda Yaccarino to become the company's new CEO.

Yaccarino, who oversees roughly $13 billion in annual ad revenue at NBCUniversal, is a respected advertising executive with a deep understanding of the industry.

She has been with NBCUniversal for more than a decade, where she has been an industry advocate for finding better ways to measure the effectiveness of advertising. As head of NBCU's advertising sales, she was vital in the launch of the company's ad-supported Peacock streaming service.

The talks come at a particularly delicate time for Twitter. The company has been under fire from users and advertisers since Elon Musk acquired it last year. Musk has made several changes to the company, including firing several top executives and rolling out product and content-moderation changes in quick succession.

Some advertisers have paused their spending on Twitter out of concern that Musk might weaken content moderation or because of the uncertainty surrounding the company's direction under its new leadership.

Yaccarino would be a significant hire for Twitter. She is a well-known and respected executive with a proven track record of success. She would bring a wealth of experience to the company and be well-positioned to help Twitter navigate its challenges.

It is unclear if the talks between Yaccarino and Twitter will result in a deal. However, the fact that the company is considering her for the CEO position is a sign that it is serious about making changes and improving its performance.

Key Points

  • Yaccarino would be the first woman to lead Twitter.
  • She would be tasked with rebuilding trust with users and advertisers and guiding the company through a period of significant change.
  • Her appointment would signify that Twitter is serious about improving its performance and becoming a more profitable company.

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