The Digital Dept. CEO Sarah Boyd

Sarah Boyd is the Co-CEO and CRO of The Digital Dept., a premier influencer marketing and talent management firm formed in 2023 through the merger of Socialyte and Be Social. Prior to this, Sarah served as President of Socialyte, following her successful career as the founder of SIMPLY, a community and events platform designed to connect professionals in fashion, beauty, and entrepreneurship.

Her career began in fashion PR, and in 2012, she launched SIMPLY, hosting large-scale conferences in cities such as LA, NY, and Dubai. Recognized as a visionary in the influencer marketing space, Sarah began managing high-profile celebrity influencers in 2016, including Jana Kramer, Lauren (Bushnell) Lane, Jamie Chung and more. Her work has earned her features in major outlets like Marie Claire and E!, and she was named a “Female Founder to Watch” by Forbes, where she now contributes as a fashion and beauty expert. Sarah’s ability to foster community and drive innovation has made her a sought-after leader in the digital marketing world.

Sarah's business acumen was further proven with SIMPLY’s acquisition by Socialyte in 2017 and Socialyte’s subsequent acquisition by Dolphin Entertainment in 2022. Now at the helm of The Digital Dept., Sarah focuses on growth and strategic leadership within Dolphin Entertainment’s portfolio, which includes renowned firms like 42West and The Door. Her dedication to building powerful, authentic connections continues to shape the future of digital media and influencer marketing.