Entrepreneur Magazine Editor-in-Chief Jason Feifer
After taking over Entrepreneur Magazine, Jason Feifer quickly saw an opportunity to revolutionize the brand. As times have changed, the word “entrepreneur” has gone from a narrow definition to a broad one, including people who embrace risk, ambition, and problem-solving strategies.
Feifer knew that to be relevant to most people, Entrepreneur Magazine had to focus on the emotional experience of entrepreneurship rather than just tax tips and other business advice. He believes that this is what sets the magazine apart from its competitors.
Feifer has learned a great deal about entrepreneurship, and one of the key elements he believes to be essential is adaptability. He also believes that entrepreneurs think differently than others, in a vertical way, and that by taking your experiences and applying them to what you need next, you can open yourself up to future opportunities.
One of the most important elements of launching anything is building a community and an audience around it. While preparing to launch his book Build for Tomorrow, Feifer began collecting contacts in a spreadsheet and engaging with people through social media.
He also hired a PR team to help him get the word out and look for extensive opportunities. He also ran around Times Square accosting people with his book and microphone, creating a fun and memorable experience he promoted on social media.
Feifer also touched on his views on the future of publishing, noting that the rise of Substackhas allowed independent writers to make money but that this doesn't mean the traditional media ecosystem is doomed. Instead, Feifer believes there is room for both traditional media companies and independent writers.
He believes content should be used to build relationships, as it allows people to trust a brand or writer. He thinks this trust can be monetized by creating products or services that people will buy.
Feifer touched on the future of legacy media institutions and how they can build trust. He believes these institutions must find a business model that fits the modern landscape, such as creating advertising and marketing arms or offering other services or products. He also believes that the old model may die off sometimes, and something new will occur.
Jason Feifer's views on entrepreneurship and the future of media are inspiring and thought-provoking. His insights show that while traditional institutions may need to adapt to survive, there is still a place for them in the modern world.