When most people think of investing, they think of Wall Street, corporate finance, and the world of wealthy investors. But Jeff Hoffman has a different vision: democratizing investing for all.

As executive producer and a star of the new series Going Public, Hoffman has created a platform that aims to make investing available and accessible to everyone. "The idea behind this show is to make investing a part of everyone's lives," Hoffman said. "We want to make it easy for people to invest, even if they don’t have a lot of money to put in."

So how does it work? The show utilizes Click-to-Invest to invite viewers to invest in the companies featured. Through Click-to-Invest, viewers can easily select how much they want to invest and which companies they want to back. It’s not just about money, though. The show also educates viewers on the principles of investing. It also provides mentorship to the companies featured on the show. Mentors teach them how to grow the business, while viewers learn about the future of investing in modern businesses.

Much of Hoffman’s life experience informs the passion he puts into this project. As an entrepreneur and a startup advisor, he has worked with a variety of governments around the world to promote entrepreneurship. He has worked with the White House, the State Department, and the UN. "The positive trend that's happening is that more and more countries and governments have recognized that startups, small businesses, and entrepreneurs are the key to economic growth," Hoffman said.

Hoffman’s passion doesn’t just stop there. He has produced several other media projects, such as musical events. His experiences give him insight and a unique perspective on entertainment, media, and investing. "I was always amazed at Hollywood's ability to market," said Hoffman. "The ultimate marketing machine is entertainment in Hollywood, and I wanted to learn from the best."

He also wanted to explore the "right side of the brain," and by producing music and entertainment projects, Hoffman was able to sharpen his creativity and marketing skills. Hoffman also learned a great deal in the entertainment world, which carried over to the investing world. "I was able to learn the sophistication that goes into good marketing, but also the power of message-making and how you can make a message that resonates," Hoffman said.

It's this unique combination of skills and insights that have made Going Public such a success. It fits Hoffman's vision of democratizing investing and making investing a part of everyone's life. He hopes that this show will be a great adventure for people, and give them a chance to learn more about investing, even if they don't have a lot of money to invest. "You don’t have to put your life savings into it," Hoffman said. "If the show does its job, you won’t."

So far, the show has been a hit with viewers—it's also done incredibly well with its investments. And It's no wonder, given Hoffman's background. Investing and entertainment have been part of his life since childhood. Now, with Going Public, he can combine these passions and help people better understand the world of investing.

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