IDEO CEO Derek Robson

Derek started his career as a Strategist and Ogalvy and Mather Direct in London, before moving to Ogilvy & Mather and then moved to Bartle Bogal Hegarty [BBH], where he progressed to become Managing Director. Under Derek's leadership, BBH twice won Campaign Magazine's Agency of the year award. In 2004, he was voted one of the 40 most influential men under 40 by Esquire UK. He joined Goodby Silverstein and Partners [GSP] in 2006 as a Managing Partner, and was named President in 2017. Under his stewardship, the agency became and industry front-runner in narrowing the gender gap in leadership, and won multiple awards from Ad Week, Ad Age, and Fast Company as well as numerous creative awards.