Morrow Sodali, Americas CEO Barri Rafferty

Barri Rafferty, appointed CEO of Morrow Sodali, Americas in 2023, has an impressive track record in executive leadership, notably as the Global CEO of Ketchum and EVP and Head of Communications and Brand Management at Wells Fargo, where she played a crucial role in revitalizing the brand's trust and favorability. Her leadership at the non-profit C200 underscores her commitment to advancing women in business. With extensive experience consulting for global giants across various sectors, Rafferty has driven value through brand evolutions, product launches, and navigating crises and ESG issues, utilizing her expertise in omni-channel marketing and customer segmentation to achieve significant bottom-line results.

Her strategic business acumen has been instrumental in transforming agency businesses worldwide, including digital initiatives in China, mergers in the U.S., expansion in London, and talent development in Latin America. Rafferty's approach to crisis management and reputation restoration, alongside her advocacy for DE&I, has made her a respected figure in guiding brands and leaders through complex challenges. Additionally, her contributions as a speaker at prominent forums like the World Economic Forum and TEDx highlight her status as a thought leader in the industry.