Coastal CEO Eric Berridge

Eric Berridge has made a significant impact in the tech industry as a co-founder and former CEO of Bluewolf, an IBM Company, recognized as the original and leading consultancy for Salesforce before its acquisition in 2016. Leveraging his extensive experience, Berridge now leads Coastal as CEO, further cementing his reputation in the Salesforce ecosystem with over two decades of pioneering work in cloud consultancy.

An author of two books, including "Customer Obsessed" which redefines the approach to customer service in the tech era, Berridge is not only a thought leader but also an advocate for integrating the arts and humanities within the tech industry. His work as a TED speaker and author underscores his commitment to fostering a culture of creativity and critical thinking, aiming to enrich the tech community's approach to innovation, education, and customer-centricity. Through his advocacy and leadership, Berridge continues to influence the trajectory of tech consultancy and the broader digital society.