The bus doesn't come for everyone

Joanna McFarland needed 20 minutes of help.

She was working full-time and raising two kids. One of them wanted to go to karate at three o'clock on a Thursday afternoon. She had no way to get him there. She didn't need a nanny and couldn't afford one anyway.

"Honestly, we felt like terrible working moms," McFarland told the CEO.com Podcast.

She had found two other women with the same problem. Between them they had eight kids. In 2014 they founded HopSkipDrive, a rideshare platform built for children, with a network of vetted drivers the company calls CareDrivers.

The market they backed into is bigger than karate. More than $30 billion is spent every year on student transportation in the United States, and most of it goes to a system that hasn't changed in decades: a 72-passenger yellow bus running fixed routes. "Education has changed, transportation needs have changed, and families have changed," McFarland said. HopSkipDrive now works with about 700 school districts in 17 states, filling the gaps with cars and vans where a bus doesn't work.

McFarland resists the Uber-for-kids shorthand. The company is licensed the same way Uber and Lyft are, and that's where the resemblance stops, because the person in the car is not the person who booked the ride. A kid may not have a phone. A kid may not be able to speak up. So the founders built the whole system around a question McFarland still uses: What would a parent need to see before putting their own child in the car? CareDrivers average about 10 years of caregiving experience and clear background checks, fingerprinting, vehicle inspections, video interviews, and a 15-point screening. A support team watches every ride live. Parents and schools can see who is driving, where the child is, and when the car will arrive.

The customers who proved the model were foster kids. Federal law lets a foster child stay enrolled at her school even when she's moved to a new placement, and a placement can happen overnight, 45 miles away. No bus system reroutes itself for one student. HopSkipDrive can. A Los Angeles County employee who used the service for her own daughter introduced the company to the child welfare system, and today many of its riders are foster youth, students experiencing homelessness, and students with special needs.

For their families, a ride is rarely just a ride. In a 2025 survey by The Associated Press-NORC Center for Public Affairs Research and HopSkipDrive, 11 percent of parents said they had lost a job because of getting their children to and from school. About a third had missed work. The company's 2026 State of School Transportation Report found 71 percent of districts surveyed experienced at least one operational consequence of driver shortages in the past year, from longer ride times to missed pickups.

"Transportation impacts much more than getting from Point A to Point B," McFarland said. "It impacts education. It impacts workforce participation. It impacts economic mobility."

The company nearly didn't live long enough to make the argument. When COVID closed schools, the business stopped with them, and McFarland laid off more than half her staff. She rehired more than a third of them as schools reopened into worse driver shortages and higher absenteeism than before. In 2022, HopSkipDrive raised a $37 million Series D from investors including Energy Impact Partners, Keyframe Capital, and FirstMark Capital.

The newest product is software. RouteWise AI lets a district upload its transportation data and test hundreds of thousands of routing scenarios in minutes. One school board proposed a schedule change; RouteWise showed it would cost an extra $2 million a year, then produced alternatives that hit the same goal for nothing. "For us, AI isn't about replacing people," McFarland said. "It's about helping people focus on the work that matters most."

McFarland came to all this sideways. Investment banking first, then private equity, then a Stanford MBA and 15 years in product management before the karate problem. In 2025, Inc. put her on its Female Founders 500 list.

Asked who gave her a chance, she talked about the people who promoted her early.

"What stands out most are the people who trusted me before I was fully ready," she said. "They put me in situations that were uncomfortable and challenging. They allowed me to learn, make mistakes, and grow. Those opportunities shaped my career more than anything else."

00:00:00 Introduction to HopSkipDrive
00:00:29 Identifying the Problem
00:01:01 Founding Story and Initial Solution
00:01:43 Evolution to School Transportation
00:02:47 Differentiation from Uber and Lyft
00:03:29 Safety Measures and Technology
00:05:13 Impact on Parents and Special Needs
00:05:46 Realizing the Business Potential
00:06:57 Serving Vulnerable Populations
00:09:15 Current Reach and Scale
00:09:32 Typical Day for the CEO
00:10:53 Utilizing AI in Operations
00:14:34 Funding and Financial Challenges
00:15:31 Navigating COVID-19
00:18:39 Leadership and Company Values
00:21:05 Final Thoughts and Mentorship

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So,<00:03:55.880> we<00:03:56.000> start<00:03:56.440> there<00:03:56.720> with<00:03:57.320> who<00:03:57.480> drivers<00:03:57.960> are<00:03:58.200> on<00:03:58.320> the<00:03:58.400> platform,<00:03:59.400> but<00:03:59.560> then<00:03:59.760> we<00:03:59.920> have<00:04:00.160> built<00:04:00.480> what<00:04:00.640> we<00:04:00.760> call<00:04:01.040> our<00:04:01.200> safe<00:04:01.520> ride<00:04:01.760> technology,<00:04:02.960> which<00:04:03.120> is<00:04:03.240> a<00:04:03.280> series<00:04:03.960> of

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proactive<00:04:05.000> alerts<00:04:05.760> and<00:04:05.960> GPS<00:04:07.080> and<00:04:07.240> a<00:04:07.320> team<00:04:08.080> our<00:04:08.200> safe<00:04:08.480> ride<00:04:08.640> support<00:04:09.040> team<00:04:09.320> is<00:04:09.440> monitoring<00:04:10.160> every<00:04:10.520> ride<00:04:10.880> live<00:04:11.160> in<00:04:11.280> real<00:04:11.480> time.

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And<00:04:12.280> so,<00:04:12.959> you<00:04:13.040> know,<00:04:13.120> if<00:04:13.200> a<00:04:13.240> driver<00:04:13.840> is<00:04:13.959> going<00:04:14.200> to<00:04:14.360> be<00:04:14.520> late<00:04:15.040> to<00:04:15.200> school<00:04:15.520> pick<00:04:15.840> up,<00:04:16.480> that's<00:04:16.760> a<00:04:16.840> safety<00:04:17.640> problem,<00:04:18.160> right?

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Because<00:04:18.519> that<00:04:18.640> might<00:04:18.799> be<00:04:18.920> a<00:04:19.000> child<00:04:20.200> who<00:04:20.320> is<00:04:20.519> waiting<00:04:21.040> by<00:04:21.200> themselves.

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That's<00:04:22.120> very<00:04:22.400> different<00:04:23.400> than<00:04:23.560> how<00:04:23.800> Uber<00:04:24.040> and<00:04:24.120> Lyft<00:04:24.360> operate.

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And<00:04:25.080> so,<00:04:25.240> we<00:04:25.440> are<00:04:25.560> monitoring<00:04:26.080> that.<00:04:26.400> We<00:04:26.520> are<00:04:26.640> communicating<00:04:27.680> and<00:04:27.840> providing<00:04:28.400> full<00:04:28.720> transparency<00:04:30.200> full<00:04:30.520> transparency<00:04:32.000> and<00:04:32.200> visibility<00:04:33.240> to

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the<00:04:33.520> school,<00:04:34.480> to<00:04:34.640> the<00:04:34.760> parents<00:04:35.480> and<00:04:35.640> caregivers.

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Our<00:04:36.960> team<00:04:37.440> is<00:04:37.600> monitoring<00:04:38.160> that.<00:04:38.760> And<00:04:38.919> so,<00:04:39.240> everything<00:04:40.520> is<00:04:40.680> really<00:04:40.960> wrapped<00:04:41.440> around<00:04:42.120> this<00:04:42.440> safe<00:04:42.800> ride<00:04:43.040> experience<00:04:43.680> that<00:04:43.840> makes<00:04:44.160> it<00:04:44.400> a<00:04:44.480> very<00:04:45.160> very

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different<00:04:45.800> model.<00:04:46.800> And<00:04:46.919> uh<00:04:46.960> schools<00:04:47.320> love<00:04:47.560> that,<00:04:48.040> right?

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Like<00:04:48.880> you<00:04:49.040> and<00:04:49.200> I<00:04:49.360> I<00:04:49.480> can<00:04:49.640> order<00:04:49.880> pizza<00:04:50.480> and<00:04:50.680> watch<00:04:51.000> my<00:04:51.120> pizza<00:04:51.560> get<00:04:51.720> delivered<00:04:52.160> to<00:04:52.280> me.

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Most<00:04:53.680> school<00:04:53.919> buses<00:04:54.360> today<00:04:54.800> don't<00:04:55.240> have<00:04:55.480> that<00:04:55.680> technology.

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Most<00:04:57.120> They're<00:04:57.280> They're<00:04:57.880> getting<00:04:58.240> there,<00:04:59.040> but<00:04:59.240> parents<00:04:59.640> don't<00:04:59.880> have<00:05:00.000> any<00:05:00.200> idea<00:05:00.440> where<00:05:00.560> their<00:05:00.680> kids<00:05:01.000> are.

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With<00:05:01.400> our<00:05:01.680> app,<00:05:02.240> there's<00:05:02.560> full<00:05:02.840> visibility<00:05:03.360> and<00:05:03.480> transparency.

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Parents<00:05:04.720> know<00:05:05.040> who<00:05:05.200> the<00:05:05.320> driver<00:05:05.760> is,<00:05:05.960> they<00:05:06.080> know<00:05:06.400> where<00:05:06.560> their<00:05:06.720> child<00:05:07.240> is,<00:05:07.440> they<00:05:07.520> know<00:05:07.680> exactly<00:05:08.240> what's<00:05:08.480> happening,<00:05:09.480> and<00:05:09.600> it<00:05:09.720> just<00:05:09.919> creates<00:05:10.320> peace<00:05:10.640> of<00:05:10.840> mind<00:05:11.760> across

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the<00:05:12.280> board.<00:05:13.880> Yeah,<00:05:14.120> which<00:05:14.440> is<00:05:15.040> unbelievable<00:05:16.400> if<00:05:16.680> you<00:05:16.919> have<00:05:17.280> a<00:05:17.320> child<00:05:17.800> who<00:05:17.960> needs<00:05:18.280> this,<00:05:18.520> right?

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Like<00:05:18.960> I<00:05:19.000> mean,<00:05:19.720> child<00:05:20.000> child<00:05:20.200> transportation<00:05:20.760> is<00:05:20.880> such<00:05:21.160> a<00:05:21.200> huge<00:05:21.480> deal.

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I'm<00:05:21.919> not<00:05:22.120> sure<00:05:22.280> like<00:05:22.480> as<00:05:22.640> a<00:05:22.680> parent<00:05:23.200> as<00:05:23.320> somebody<00:05:23.600> who's<00:05:24.040> who<00:05:24.160> goes<00:05:24.480> through<00:05:24.640> this,<00:05:24.880> I<00:05:24.919> have<00:05:25.040> four<00:05:25.240> kids.

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Um<00:05:26.680> getting<00:05:26.960> them<00:05:27.200> to<00:05:27.440> and<00:05:27.560> from<00:05:27.880> school.

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I<00:05:28.480> have<00:05:28.640> one<00:05:28.919> my<00:05:29.160> my<00:05:29.360> youngest<00:05:29.760> kid<00:05:29.919> actually<00:05:30.240> is<00:05:30.440> a<00:05:30.520> special<00:05:30.880> needs<00:05:31.400> uh<00:05:32.240> and<00:05:32.480> uh<00:05:32.520> figuring<00:05:33.000> all<00:05:33.120> of<00:05:33.200> that<00:05:33.400> out<00:05:33.520> is<00:05:33.680> such<00:05:33.960> a<00:05:34.040> big<00:05:34.280> deal.

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So,<00:05:35.800> um<00:05:36.480> thank<00:05:36.800> you<00:05:37.240> for<00:05:37.400> what<00:05:37.560> you're<00:05:37.680> building.

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It's<00:05:38.360> It's<00:05:38.560> actually<00:05:39.000> a<00:05:39.560> really<00:05:39.840> remarkable.

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And<00:05:41.720> at<00:05:42.280> what<00:05:42.480> point<00:05:42.640> did<00:05:42.800> you<00:05:42.880> realize,<00:05:43.160> "Hey,<00:05:43.280> we're<00:05:43.480> onto<00:05:43.760> something."

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At<00:05:44.240> what<00:05:44.360> point<00:05:44.560> did<00:05:44.680> it<00:05:44.800> start<00:05:45.040> working?<00:05:46.600> Yeah,<00:05:47.000> it<00:05:47.160> was<00:05:47.440> you<00:05:47.560> know,<00:05:48.200> what<00:05:48.400> was<00:05:48.560> interesting<00:05:49.480> is<00:05:50.120> and<00:05:50.320> and<00:05:50.480> you<00:05:50.560> mentioned<00:05:50.920> special<00:05:51.280> needs<00:05:52.120> kids

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and<00:05:52.600> we<00:05:52.680> should<00:05:52.840> talk<00:05:53.040> about<00:05:53.280> the<00:05:53.400> populations<00:05:54.240> that<00:05:54.400> HopSkipDrive<00:05:55.120> serves<00:05:55.560> because<00:05:55.840> I<00:05:55.920> think<00:05:56.160> that<00:05:56.320> is<00:05:57.000> really<00:05:57.200> interesting<00:05:57.600> and<00:05:57.680> what<00:05:57.800> most<00:05:58.040> families<00:05:58.480> don't<00:05:58.960> always

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think<00:05:59.440> about.<00:06:00.280> Um,<00:06:00.880> but<00:06:01.120> you<00:06:01.200> know,<00:06:01.320> what's<00:06:01.720> really<00:06:01.920> interesting<00:06:02.480> is<00:06:02.920> um<00:06:03.680> when<00:06:03.920> we<00:06:04.040> were<00:06:04.160> still<00:06:04.440> a<00:06:04.520> consumer<00:06:05.040> business<00:06:06.160> um<00:06:07.120> you<00:06:07.360> LA

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County<00:06:08.840> was<00:06:09.080> trying<00:06:09.680> to<00:06:09.960> think<00:06:10.400> about<00:06:11.360> how<00:06:11.520> to<00:06:11.640> be<00:06:11.760> in<00:06:11.840> compliance<00:06:12.400> with<00:06:12.640> federal<00:06:13.040> laws<00:06:13.560> around<00:06:13.920> foster<00:06:14.360> youth.

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So,<00:06:14.920> foster<00:06:15.440> youth<00:06:15.800> have<00:06:16.120> the<00:06:16.240> federal<00:06:16.880> right<00:06:17.600> to<00:06:17.760> stay<00:06:18.000> at<00:06:18.120> their<00:06:18.280> school<00:06:19.240> regardless<00:06:19.840> of<00:06:19.919> their<00:06:20.080> housing<00:06:20.440> situation.

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Think<00:06:21.840> about<00:06:22.080> this.<00:06:22.240> You<00:06:22.320> have<00:06:22.400> a<00:06:22.480> kid<00:06:22.720> who's<00:06:22.919> in<00:06:23.040> foster<00:06:23.400> care.

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They've<00:06:24.520> now<00:06:24.720> moved<00:06:25.200> home<00:06:25.400> placements.<00:06:26.360> They<00:06:26.480> might<00:06:26.680> have<00:06:26.800> moved<00:06:27.000> far<00:06:27.160> away.

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Here<00:06:27.919> in<00:06:28.000> LA,<00:06:28.320> one<00:06:28.560> out<00:06:28.680> of<00:06:28.760> every<00:06:29.000> three<00:06:29.200> kids<00:06:29.520> moves<00:06:29.760> to<00:06:29.840> Antelope<00:06:30.160> Valley,<00:06:30.480> which<00:06:30.640> is<00:06:30.800> like<00:06:31.040> 45<00:06:31.600> miles<00:06:31.880> away.

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Every<00:06:33.560> source<00:06:33.840> of<00:06:33.919> stability<00:06:34.400> that<00:06:34.560> this<00:06:34.720> kid<00:06:34.960> has<00:06:35.360> is<00:06:35.480> gone.

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They're<00:06:36.280> in<00:06:36.360> a<00:06:36.400> new<00:06:36.640> home,<00:06:37.240> they're<00:06:37.440> in<00:06:37.520> a<00:06:37.560> new<00:06:38.320> they<00:06:38.520> may<00:06:38.880> have<00:06:39.080> been<00:06:39.200> told<00:06:39.600> like<00:06:39.800> you<00:06:39.880> have<00:06:39.960> 20<00:06:40.240> minutes,<00:06:40.480> get<00:06:40.600> a<00:06:40.640> trash<00:06:41.000> bag,<00:06:41.240> pack<00:06:41.480> your<00:06:41.600> stuff<00:06:41.880> and<00:06:42.040> go.

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The<00:06:42.880> one<00:06:43.320> source<00:06:43.640> of<00:06:43.760> stability<00:06:44.360> that<00:06:44.560> they<00:06:44.720> might<00:06:45.000> have<00:06:45.160> in<00:06:45.240> their<00:06:45.400> lives<00:06:45.760> is<00:06:45.880> their<00:06:46.000> school.

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They<00:06:47.080> know<00:06:47.240> their<00:06:47.400> teacher,<00:06:48.040> they<00:06:48.160> have<00:06:48.400> friends<00:06:48.880> there.

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And<00:06:49.720> so<00:06:49.919> this<00:06:50.160> law<00:06:50.560> this<00:06:51.120> this<00:06:51.320> mandate<00:06:51.840> says<00:06:52.040> these<00:06:52.200> kids<00:06:52.440> have<00:06:52.560> the<00:06:52.680> right<00:06:52.919> to<00:06:53.040> stay<00:06:53.200> at<00:06:53.280> their<00:06:53.440> school,<00:06:53.960> right?

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That's<00:06:54.400> really<00:06:54.840> important<00:06:55.240> for<00:06:55.320> these<00:06:55.560> kids.<00:06:55.960> And<00:06:56.080> by<00:06:56.160> the<00:06:56.280> way,<00:06:56.440> every<00:06:56.680> time<00:06:56.960> you<00:06:57.600> move<00:06:57.919> schools,<00:06:58.840> your<00:06:59.160> odds<00:06:59.440> of<00:06:59.560> graduating<00:07:00.200> just<00:07:00.480> plummet,<00:07:01.320> right?

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Because<00:07:01.880> of<00:07:02.000> the<00:07:02.360> because<00:07:02.760> of<00:07:02.840> this<00:07:03.000> instability<00:07:03.720> and<00:07:04.160> different<00:07:04.480> schools<00:07:04.880> teach<00:07:05.240> different<00:07:05.600> things<00:07:05.960> in<00:07:06.040> different<00:07:06.360> grades.

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Transportation<00:07:08.600> is<00:07:08.720> one<00:07:08.840> of<00:07:08.880> the<00:07:08.960> biggest<00:07:09.280> obstacles<00:07:09.840> to<00:07:09.960> that.

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How<00:07:10.440> are<00:07:10.520> you<00:07:10.600> going<00:07:10.720> to<00:07:10.800> get<00:07:10.960> this<00:07:11.160> kid<00:07:11.400> there?<00:07:12.080> The<00:07:12.160> kid<00:07:12.400> moves<00:07:12.640> at<00:07:12.760> 10:30<00:07:13.160> at<00:07:13.240> night,<00:07:13.480> you<00:07:13.560> can't<00:07:13.840> reroute<00:07:14.120> a<00:07:14.200> school<00:07:14.480> bus<00:07:14.800> for<00:07:14.960> this<00:07:15.160> kid.

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HopSkipDrive<00:07:16.600> can<00:07:16.720> get<00:07:16.840> them<00:07:16.960> to<00:07:17.080> school<00:07:17.280> the<00:07:17.360> next<00:07:17.600> day<00:07:17.760> with<00:07:17.960> no<00:07:18.360> interruption<00:07:19.000> in<00:07:19.120> their<00:07:19.240> schooling.

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And<00:07:20.560> so<00:07:20.720> as<00:07:20.960> we<00:07:21.080> were<00:07:21.160> a<00:07:21.240> consumer<00:07:21.680> business,<00:07:21.960> there<00:07:22.080> was<00:07:22.240> a<00:07:22.320> woman<00:07:22.800> who<00:07:22.960> worked<00:07:23.240> in<00:07:23.320> the<00:07:23.440> county<00:07:23.919> who<00:07:24.160> used<00:07:24.480> us<00:07:24.640> for<00:07:24.760> her<00:07:24.880> daughter.

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She<00:07:25.919> was<00:07:26.080> trying<00:07:26.480> to<00:07:26.680> solve<00:07:27.000> this<00:07:27.200> problem<00:07:28.160> for<00:07:28.520> LA<00:07:28.880> child<00:07:29.280> welfare<00:07:30.320> and<00:07:30.560> and<00:07:30.840> she<00:07:31.080> kind<00:07:31.280> of<00:07:31.360> helped<00:07:31.640> connect<00:07:31.919> these<00:07:32.120> dots<00:07:32.520> and<00:07:32.600> said,<00:07:32.760> "Hey,<00:07:32.960> I<00:07:33.040> think<00:07:33.360> this<00:07:33.520> could<00:07:33.680> be

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a<00:07:33.880> real<00:07:34.120> solution."<00:07:34.760> And<00:07:34.919> and<00:07:35.080> we<00:07:35.200> started<00:07:35.640> meeting<00:07:35.919> with<00:07:36.080> them<00:07:36.320> and<00:07:36.440> so<00:07:36.480> it<00:07:36.560> was<00:07:36.640> a<00:07:36.680> great<00:07:36.960> example<00:07:37.440> of<00:07:37.560> how<00:07:38.320> being<00:07:38.600> a<00:07:38.680> consumer<00:07:39.120> business<00:07:39.440> and<00:07:39.560> building<00:07:39.880> that<00:07:40.080> brand

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really<00:07:41.240> led<00:07:41.720> to<00:07:41.840> this<00:07:42.080> B2B<00:07:43.040> experience<00:07:43.960> and<00:07:44.120> and<00:07:44.320> led<00:07:44.560> to<00:07:44.680> us<00:07:44.920> realizing<00:07:45.640> that<00:07:45.960> there<00:07:46.080> was<00:07:46.240> this<00:07:46.400> huge<00:07:46.640> opportunity<00:07:47.280> and<00:07:47.360> this<00:07:47.520> huge<00:07:47.880> need.

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Um<00:07:49.400> and<00:07:49.520> then<00:07:49.600> we<00:07:49.680> started<00:07:50.000> working<00:07:50.240> with<00:07:50.400> school<00:07:50.680> districts.

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And<00:07:52.240> and<00:07:52.360> what<00:07:52.520> we<00:07:52.640> see<00:07:52.840> is<00:07:53.080> kind<00:07:53.280> of<00:07:53.360> the<00:07:53.440> most<00:07:53.680> vulnerable<00:07:54.200> populations,<00:07:55.000> the<00:07:55.080> ones<00:07:55.320> that<00:07:55.480> most<00:07:55.960> need<00:07:56.440> service<00:07:56.960> are<00:07:57.200> the<00:07:57.360> least<00:07:57.720> likely<00:07:58.680> to<00:07:58.840> be<00:07:59.000> able<00:07:59.320> to<00:07:59.480> be<00:07:59.600> served

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by<00:08:00.560> a<00:08:00.640> school<00:08:00.920> bus.<00:08:01.600> It's<00:08:01.840> foster<00:08:02.320> youth,<00:08:02.720> homeless<00:08:03.320> youth.

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These<00:08:04.040> kids<00:08:04.280> are<00:08:04.400> moving<00:08:04.880> all<00:08:05.080> the<00:08:05.200> time<00:08:06.080> and<00:08:06.160> it's<00:08:06.360> really<00:08:06.680> hard<00:08:06.960> to<00:08:07.080> keep<00:08:07.320> up<00:08:07.480> with<00:08:07.600> them<00:08:07.800> on<00:08:07.920> a<00:08:08.000> fixed<00:08:08.400> bus<00:08:08.720> route.

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Students<00:08:09.680> with<00:08:09.800> special<00:08:10.280> needs,<00:08:11.000> as<00:08:11.240> you<00:08:11.400> mentioned,<00:08:12.320> they<00:08:12.480> they<00:08:12.680> may<00:08:12.800> not<00:08:12.960> be<00:08:13.080> going<00:08:13.320> to<00:08:13.400> their<00:08:13.560> home<00:08:13.800> school,<00:08:14.320> right?

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They<00:08:14.680> may<00:08:14.840> need<00:08:15.120> to<00:08:15.240> go<00:08:15.400> to<00:08:15.560> a<00:08:15.640> different<00:08:16.040> school<00:08:16.360> to<00:08:16.480> meet<00:08:16.760> their<00:08:16.919> services.

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It<00:08:18.560> doesn't<00:08:18.800> make<00:08:18.960> sense<00:08:19.200> to<00:08:19.280> put<00:08:19.520> one<00:08:19.760> kid<00:08:20.000> on<00:08:20.120> a<00:08:20.160> 72<00:08:20.640> passenger<00:08:21.120> bus<00:08:21.480> and<00:08:21.680> send<00:08:21.880> that<00:08:22.040> bus<00:08:22.280> across<00:08:22.880> the<00:08:23.000> county<00:08:23.960> when<00:08:24.280> we<00:08:24.400> have<00:08:24.520> a<00:08:24.600> bus<00:08:24.800> driver<00:08:25.080> shortage<00:08:25.800> and<00:08:25.960> and<00:08:26.080> you

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might<00:08:26.440> have<00:08:26.840> 50<00:08:27.120> kids<00:08:27.440> over<00:08:27.640> here<00:08:27.919> who<00:08:28.040> need<00:08:28.280> to<00:08:28.400> be<00:08:28.480> on<00:08:28.600> that<00:08:28.760> bus.

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And<00:08:29.720> so<00:08:29.880> using<00:08:30.280> a<00:08:30.360> service<00:08:30.720> like<00:08:30.919> HopSkipDrive<00:08:32.080> helps<00:08:32.880> balance<00:08:33.479> the<00:08:33.599> system<00:08:34.280> and<00:08:34.400> get<00:08:34.640> everybody's<00:08:35.200> needs<00:08:35.640> met<00:08:36.400> in<00:08:36.520> a<00:08:36.599> way<00:08:36.760> that<00:08:36.919> ensures<00:08:37.479> access<00:08:38.200> to

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education.<00:08:39.479> And<00:08:39.640> don't<00:08:39.840> keep<00:08:40.080> the<00:08:40.159> kid<00:08:40.320> on<00:08:40.400> the<00:08:40.479> bus<00:08:40.719> for<00:08:40.840> 3<00:08:41.080> hours,<00:08:41.680> right?

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Like<00:08:42.200> that<00:08:42.400> that<00:08:42.560> was<00:08:42.680> something<00:08:42.919> that<00:08:43.080> we<00:08:43.240> bumped<00:08:43.599> into<00:08:43.960> is<00:08:44.039> because<00:08:44.240> we<00:08:44.400> did<00:08:44.600> have<00:08:44.720> to<00:08:44.800> send<00:08:45.040> our<00:08:45.160> kid<00:08:46.080> um<00:08:46.480> our<00:08:46.640> son<00:08:47.560> uh<00:08:47.640> outside<00:08:48.000> of<00:08:48.320> the<00:08:48.480> school<00:08:48.839> that<00:08:48.960> he<00:08:49.040> would<00:08:49.160> normally

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go<00:08:49.720> to<00:08:50.680> and<00:08:51.240> they<00:08:51.400> did<00:08:51.640> provide<00:08:51.920> a<00:08:51.960> bus,<00:08:52.240> but<00:08:52.360> then<00:08:52.480> they're<00:08:52.600> like<00:08:52.760> he'd<00:08:52.880> be<00:08:53.000> on<00:08:53.120> there<00:08:53.240> for<00:08:53.320> like<00:08:53.480> 2<00:08:53.600> and<00:08:53.720> 1/2<00:08:53.920> hours.

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Like<00:08:55.160> the<00:08:55.240> morning<00:08:55.520> and<00:08:55.640> 2<00:08:55.720> and<00:08:55.800> 1/2<00:08:55.960> hours<00:08:56.160> and<00:08:56.280> I<00:08:56.320> was<00:08:56.400> like<00:08:56.640> like<00:08:56.839> we're<00:08:56.960> not<00:08:57.120> doing<00:08:57.280> that.

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And<00:08:58.080> is<00:08:58.160> he<00:08:58.280> going<00:08:58.400> to<00:08:58.520> show<00:08:58.800> up<00:08:59.480> calm<00:09:00.120> and<00:09:00.280> regulated<00:09:00.880> and<00:09:01.200> ready<00:09:01.320> to<00:09:01.440> learn?

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No.<00:09:03.400> It's<00:09:03.560> crazy.

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Yeah,<00:09:04.400> and<00:09:04.560> the<00:09:04.680> school's<00:09:05.040> like,<00:09:05.520> you<00:09:05.640> know,<00:09:05.760> 15<00:09:06.160> minutes<00:09:06.360> away<00:09:06.560> or<00:09:06.640> whatever,<00:09:06.920> so<00:09:07.839> the<00:09:07.920> fact<00:09:08.160> that<00:09:08.480> you<00:09:08.520> take<00:09:08.800> where<00:09:08.960> service<00:09:09.360> like<00:09:09.600> this<00:09:09.880> can<00:09:10.160> be<00:09:11.040> really<00:09:11.280> life-changing

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for<00:09:12.200> your<00:09:12.320> kid.<00:09:13.440> How<00:09:13.480> many<00:09:13.680> school<00:09:13.920> districts<00:09:14.240> are<00:09:14.320> you<00:09:14.480> in?

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We<00:09:15.800> are<00:09:15.880> in<00:09:15.960> about<00:09:16.360> 700<00:09:17.000> school<00:09:17.240> districts.

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We<00:09:18.240> are<00:09:18.520> in<00:09:18.920> 50<00:09:19.640> uh<00:09:20.440> We<00:09:20.680> are<00:09:20.880> in<00:09:21.120> now<00:09:21.320> 17<00:09:21.960> states<00:09:23.120> um<00:09:23.440> across<00:09:23.800> the<00:09:23.880> country<00:09:25.200> um<00:09:25.320> and<00:09:25.480> growing,<00:09:26.320> you

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know,<00:09:26.640> every<00:09:26.880> day.<00:09:28.120> That's<00:09:28.280> incredible.

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Wow.<00:09:29.920> So<00:09:30.080> tell<00:09:30.280> me<00:09:30.360> what<00:09:30.480> a<00:09:30.560> typical<00:09:30.920> day<00:09:31.080> looks<00:09:31.280> like<00:09:31.440> for<00:09:31.560> you.

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Yeah.<00:09:33.640> Um<00:09:34.200> you<00:09:34.320> know,<00:09:34.520> every<00:09:34.800> day<00:09:35.080> is<00:09:35.320> is<00:09:35.520> crazy.

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We've<00:09:36.520> got<00:09:37.360> tens<00:09:37.720> of<00:09:37.840> thousands<00:09:38.320> of<00:09:38.720> of<00:09:38.920> kids<00:09:39.360> and<00:09:39.520> cars<00:09:40.000> at<00:09:40.120> any<00:09:40.480> given<00:09:40.880> time.

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Um<00:09:42.440> and<00:09:42.800> we<00:09:42.960> now<00:09:43.240> have<00:09:43.440> about<00:09:43.920> 350<00:09:44.920> employees<00:09:45.680> in<00:09:45.840> various<00:09:46.680> aspects<00:09:47.280> of<00:09:47.440> the<00:09:47.560> business.

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Um<00:09:49.320> and<00:09:49.480> I<00:09:49.640> I<00:09:49.760> used<00:09:50.000> to<00:09:50.120> joke<00:09:50.440> that<00:09:50.600> I've<00:09:50.800> done<00:09:51.080> every<00:09:51.400> single<00:09:51.720> job<00:09:52.120> at<00:09:52.240> this<00:09:52.440> company<00:09:53.440> uh<00:09:53.520> at<00:09:53.640> one<00:09:53.800> point<00:09:54.040> in<00:09:54.120> time<00:09:54.560> and<00:09:54.720> and<00:09:54.840> now<00:09:55.040> I<00:09:55.120> joke<00:09:55.360> that<00:09:55.520> I<00:09:55.600> can't<00:09:56.840> because

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our<00:09:57.720> everything<00:09:58.160> has<00:09:58.440> surpassed<00:10:00.280> uh<00:10:00.480> my<00:10:00.720> ability<00:10:01.240> to<00:10:01.720> to<00:10:02.240> to<00:10:02.520> you<00:10:02.640> know<00:10:02.960> to<00:10:03.040> do<00:10:03.160> a<00:10:03.240> customer<00:10:03.560> service<00:10:03.920> shift<00:10:04.480> to<00:10:05.400> send

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out<00:10:05.760> our<00:10:05.880> marketing<00:10:06.320> campaigns<00:10:08.040> uh<00:10:08.720> to<00:10:09.320> build<00:10:09.600> our<00:10:09.680> Squarespace<00:10:10.080> you<00:10:10.160> know<00:10:10.240> our<00:10:10.400> our<00:10:10.480> website<00:10:10.840> is<00:10:10.920> no<00:10:11.040> longer<00:10:11.280> in<00:10:11.360> Squarespace<00:10:11.880> but<00:10:12.760> and<00:10:12.880> so<00:10:13.040> I<00:10:13.160> we<00:10:13.360> we've<00:10:13.560> scaled<00:10:13.960> the

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business<00:10:14.480> past<00:10:15.040> all<00:10:15.240> of<00:10:15.360> that<00:10:15.760> and<00:10:15.960> so<00:10:16.760> you<00:10:16.840> know<00:10:16.920> the<00:10:17.040> day<00:10:17.240> looks<00:10:17.560> like<00:10:17.800> managing<00:10:18.840> clients,<00:10:19.480> employees,<00:10:20.640> care<00:10:20.920> drivers,<00:10:21.760> and<00:10:22.120> and

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communication<00:10:23.440> is<00:10:23.600> now<00:10:23.920> probably<00:10:25.000> one<00:10:25.160> of<00:10:25.280> the<00:10:25.360> biggest<00:10:25.760> areas<00:10:26.160> that<00:10:26.280> I<00:10:26.320> spend<00:10:26.560> my<00:10:26.680> time<00:10:26.960> on<00:10:27.120> making<00:10:27.400> sure<00:10:27.680> everybody<00:10:28.160> has<00:10:28.480> the<00:10:28.600> information<00:10:29.200> they<00:10:29.360> need<00:10:29.880> and<00:10:30.000> the<00:10:30.080> context

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they<00:10:30.760> need<00:10:31.120> to<00:10:31.360> do<00:10:31.600> their<00:10:31.760> job<00:10:32.160> and<00:10:32.280> understand<00:10:33.480> what<00:10:33.720> their<00:10:33.880> job<00:10:34.240> is<00:10:34.520> and<00:10:34.680> what<00:10:34.880> their<00:10:35.120> goals<00:10:35.720> are<00:10:36.080> and<00:10:36.280> and<00:10:36.440> how<00:10:36.680> all<00:10:36.920> of<00:10:37.040> that<00:10:37.920> you<00:10:38.000> know<00:10:38.360> ladders<00:10:38.920> up

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to<00:10:39.240> the<00:10:39.320> bigger<00:10:39.600> system<00:10:41.160> um<00:10:41.520> and<00:10:41.720> so<00:10:42.160> my<00:10:42.480> my<00:10:42.640> day<00:10:43.200> is<00:10:43.320> a<00:10:43.400> lot<00:10:43.560> of<00:10:43.640> context<00:10:44.440> switching.

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Oh,<00:10:45.760> I<00:10:45.839> can't<00:10:46.040> even<00:10:46.200> imagine.<00:10:47.200> Uh<00:10:47.720> tell<00:10:47.920> me<00:10:48.240> how<00:10:48.560> AI<00:10:48.920> is<00:10:49.080> changing<00:10:49.600> things<00:10:49.920> for<00:10:50.040> you.

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How<00:10:50.400> are<00:10:50.520> you<00:10:50.680> utilizing<00:10:51.280> it?<00:10:51.520> How<00:10:51.640> are<00:10:51.760> you<00:10:51.920> implementing<00:10:52.440> it?

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Yeah,<00:10:53.920> AI<00:10:54.280> is<00:10:54.480> changing<00:10:55.680> a<00:10:55.800> lot<00:10:56.240> for<00:10:56.480> us<00:10:57.320> um<00:10:57.440> and<00:10:57.560> it's<00:10:57.720> opening<00:10:58.040> up<00:10:58.160> a<00:10:58.200> lot<00:10:58.440> of<00:10:58.600> opportunities.

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You<00:11:00.080> know,<00:11:00.200> we<00:11:00.400> use<00:11:00.800> AI<00:11:01.240> in<00:11:01.360> a<00:11:01.400> lot<00:11:01.680> of<00:11:01.880> our<00:11:02.160> routing<00:11:02.920> optimization.

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Uh<00:11:04.480> we<00:11:05.000> we<00:11:05.120> launched<00:11:05.640> a<00:11:05.720> product<00:11:07.160> about<00:11:07.360> 2<00:11:07.560> years<00:11:07.800> ago<00:11:07.920> now<00:11:08.120> called<00:11:08.360> Routewise<00:11:08.880> AI<00:11:09.680> and<00:11:09.920> and<00:11:10.040> what<00:11:10.280> Routewise<00:11:10.839> does<00:11:11.200> is<00:11:11.600> you<00:11:11.680> know<00:11:12.120> we<00:11:12.320> we<00:11:13.200> I

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like<00:11:13.520> to<00:11:13.640> say<00:11:14.200> what<00:11:14.400> we<00:11:14.520> really<00:11:14.800> do<00:11:14.960> is<00:11:15.160> we<00:11:15.400> give<00:11:15.920> districts<00:11:16.680> tools<00:11:17.240> in<00:11:17.360> their<00:11:17.520> toolkit.

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And<00:11:19.026> bringing<00:11:19.491> a<00:11:19.957> marketplace<00:11:20.423> of<00:11:20.889> drivers<00:11:21.354> where<00:11:21.820> the<00:11:22.286> industry<00:11:22.751> itself<00:11:23.217> is<00:11:23.683> very<00:11:24.149> driver<00:11:24.614> supply<00:11:25.080> constrained.

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There's<00:11:25.898> a<00:11:26.196> school<00:11:26.494> bus<00:11:26.792> shortage<00:11:27.090> everywhere.<00:11:27.388> So,<00:11:27.686> so<00:11:27.984> one<00:11:28.282> way<00:11:28.580> we<00:11:28.878> help<00:11:29.176> is<00:11:29.474> bringing<00:11:29.772> this<00:11:30.070> marketplace<00:11:30.368> of<00:11:30.666> drivers<00:11:30.964> in<00:11:31.262> small<00:11:31.560> vehicles.

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The<00:11:33.293> other<00:11:33.747> way<00:11:34.200> we<00:11:34.653> help<00:11:35.107> is<00:11:35.560> through<00:11:36.013> Routewise,<00:11:36.467> and<00:11:36.920> Routewise<00:11:37.373> can<00:11:37.827> ingest<00:11:38.280> a<00:11:38.733> district's<00:11:39.187> data<00:11:39.640> and<00:11:40.093> help<00:11:40.547> solve<00:11:41.000> it.

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It<00:11:41.554> helps<00:11:41.909> make<00:11:42.263> their<00:11:42.617> transportation<00:11:42.971> smarter.<00:11:43.326> So,<00:11:43.680> whatever<00:11:44.034> their<00:11:44.389> constraint<00:11:44.743> is<00:11:45.097> or<00:11:45.451> whatever<00:11:45.806> they're<00:11:46.160> trying<00:11:46.514> to<00:11:46.869> solve,<00:11:47.223> uh,<00:11:47.577> Routewise<00:11:47.931> can<00:11:48.286> provide<00:11:48.640> decisioning

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and<00:11:49.480> planning<00:11:50.520> analysis<00:11:51.240> to<00:11:51.360> help<00:11:51.560> them<00:11:51.720> solve<00:11:52.040> that.

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That<00:11:53.360> can<00:11:53.480> be<00:11:53.560> reducing<00:11:54.040> cost.<00:11:55.080> That<00:11:55.320> can<00:11:55.480> be<00:11:55.720> solving<00:11:56.080> a<00:11:56.120> driver<00:11:56.520> shortage.

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That<00:11:57.840> can<00:11:57.960> be<00:11:58.080> as<00:11:58.200> simple<00:11:58.720> as,<00:11:59.080> you<00:11:59.160> know,<00:11:59.240> a<00:11:59.280> school<00:11:59.560> district<00:11:59.960> really<00:12:00.120> wants<00:12:00.360> to<00:12:00.440> change<00:12:00.680> their<00:12:00.800> bell<00:12:01.000> times,<00:12:01.720> right?

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They<00:12:02.080> maybe<00:12:02.320> they<00:12:02.440> want<00:12:03.120> uh<00:12:03.360> high<00:12:03.520> school<00:12:03.800> to<00:12:03.880> go<00:12:04.000> to<00:12:04.080> school<00:12:04.320> a<00:12:04.360> little<00:12:04.560> bit<00:12:04.760> later,<00:12:05.360> or<00:12:06.000> maybe<00:12:06.240> they<00:12:06.360> were<00:12:06.480> required<00:12:07.040> to<00:12:07.160> change<00:12:07.440> bell<00:12:07.680> times<00:12:08.040> because<00:12:08.320> a<00:12:08.360> couple<00:12:08.680> of

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schools<00:12:09.160> in<00:12:09.200> the<00:12:09.280> district<00:12:09.720> are<00:12:09.800> closing<00:12:10.480> or<00:12:10.560> they're<00:12:10.840> or<00:12:11.040> they're<00:12:11.280> opening<00:12:11.680> new<00:12:11.880> schools<00:12:12.200> somewhere<00:12:12.440> else.

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Those<00:12:13.737> are<00:12:14.194> really<00:12:14.651> hard<00:12:15.109> uh<00:12:15.566> decisions<00:12:16.023> to<00:12:16.480> map<00:12:16.937> out<00:12:17.394> and<00:12:17.851> to<00:12:18.309> understand<00:12:18.766> the<00:12:19.223> impact<00:12:19.680> of.

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They<00:12:19.960> can<00:12:20.080> be<00:12:20.200> very<00:12:20.480> costly,<00:12:21.760> and<00:12:21.920> one<00:12:22.000> of<00:12:22.080> the<00:12:22.160> reasons<00:12:22.600> schools<00:12:22.920> don't<00:12:23.280> change<00:12:23.600> bell<00:12:23.840> times<00:12:24.240> is<00:12:24.400> because<00:12:24.760> of<00:12:24.840> transportation.

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Routewise<00:12:27.080> can<00:12:27.320> run<00:12:27.560> these<00:12:28.040> run<00:12:28.280> hundreds<00:12:28.880> of<00:12:29.000> thousands<00:12:29.480> of<00:12:29.640> scenarios<00:12:30.520> in<00:12:30.800> minutes<00:12:31.720> and<00:12:31.960> give<00:12:32.240> districts<00:12:33.680> minute-by-minute<00:12:35.080> understanding

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of<00:12:35.920> what<00:12:36.040> the<00:12:36.160> impact<00:12:36.520> will<00:12:36.640> be.<00:12:37.000> You<00:12:37.120> want<00:12:37.280> to<00:12:37.360> change<00:12:37.640> bell<00:12:37.880> times<00:12:38.280> to<00:12:38.400> this,<00:12:38.720> here's<00:12:38.960> what<00:12:39.080> that's<00:12:39.320> going<00:12:39.480> to<00:12:39.600> cost,<00:12:40.040> and<00:12:40.120> here's<00:12:40.320> what<00:12:40.440> that's<00:12:40.640> going<00:12:40.839> to<00:12:41.000> mean<00:12:41.280> in

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terms<00:12:41.640> of<00:12:41.720> utilization.<00:12:42.760> If<00:12:42.880> you<00:12:43.000> change<00:12:43.280> it<00:12:43.360> by<00:12:43.520> a<00:12:43.560> minute,<00:12:44.000> here's<00:12:44.240> what<00:12:44.360> happens.

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If<00:12:44.920> you<00:12:45.040> change<00:12:45.360> it<00:12:45.520> by<00:12:45.760> 2<00:12:46.080> minutes,<00:12:46.880> here's<00:12:47.160> what<00:12:47.280> happens.

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If<00:12:47.800> you<00:12:47.920> want,<00:12:48.200> you<00:12:48.280> know,<00:12:48.920> we've<00:12:49.080> had<00:12:49.240> situations<00:12:49.839> where<00:12:51.560> boards<00:12:52.040> have<00:12:52.240> said,<00:12:52.480> school<00:12:52.760> boards<00:12:53.040> have<00:12:53.200> said,<00:12:53.440> "This<00:12:53.640> is<00:12:53.720> going<00:12:53.839> to<00:12:53.920> be<00:12:54.040> the<00:12:54.120> bell<00:12:54.320> time."

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And<00:12:55.680> once<00:12:56.000> we<00:12:56.160> used<00:12:56.520> Routewise,<00:12:56.960> we<00:12:57.040> said,<00:12:57.200> "Great,<00:12:57.440> that's<00:12:57.640> going<00:12:57.760> to<00:12:57.839> cost<00:12:58.080> you<00:12:58.160> $2<00:12:58.440> million."

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If<00:12:59.440> that's<00:12:59.640> what<00:12:59.760> you<00:12:59.839> want<00:12:59.960> to<00:13:00.040> do,<00:13:00.680> great.<00:13:01.320> Here's<00:13:01.960> five<00:13:02.360> other<00:13:02.600> solutions<00:13:03.320> that<00:13:03.520> meet<00:13:03.800> the<00:13:03.880> intent<00:13:04.320> of<00:13:04.440> what<00:13:04.600> you<00:13:04.720> want<00:13:04.960> to<00:13:05.120> do<00:13:05.800> and<00:13:05.920> are<00:13:06.000> cost-neutral.

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That's<00:13:07.880> real<00:13:08.040> power<00:13:08.520> for<00:13:08.720> a<00:13:08.760> school<00:13:09.320> and<00:13:09.440> a<00:13:09.480> school<00:13:09.800> board<00:13:10.560> and<00:13:10.760> a<00:13:10.800> director<00:13:11.200> of<00:13:11.280> transportation<00:13:12.080> to<00:13:12.200> be<00:13:12.320> able<00:13:12.520> to<00:13:12.640> understand<00:13:13.320> the<00:13:13.440> impact<00:13:13.839> of<00:13:13.920> those<00:13:14.160> decisions.

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Um,<00:13:15.960> we<00:13:16.080> can<00:13:16.240> also<00:13:16.480> use<00:13:16.680> it<00:13:16.800> to<00:13:16.920> help<00:13:17.160> them<00:13:17.360> see<00:13:17.640> how<00:13:17.960> a<00:13:18.040> multimodal<00:13:18.720> system<00:13:19.520> will<00:13:19.760> reduce<00:13:20.160> cost,<00:13:20.880> will<00:13:21.000> reduce<00:13:21.440> time<00:13:21.760> in<00:13:21.839> transit,<00:13:22.800> will<00:13:22.960> mean<00:13:23.240> that,<00:13:23.520> you

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know,<00:13:23.760> your<00:13:23.920> students<00:13:24.240> with<00:13:24.320> special<00:13:24.640> needs<00:13:24.960> don't<00:13:25.240> need<00:13:25.400> to<00:13:25.480> be<00:13:25.600> on<00:13:25.680> the<00:13:25.760> bus<00:13:26.000> for<00:13:26.160> 3<00:13:26.440> hours,<00:13:26.839> and<00:13:27.000> here's<00:13:27.240> how<00:13:27.360> to<00:13:27.520> do<00:13:27.760> that.

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Um,<00:13:29.000> and<00:13:29.160> so<00:13:29.240> we're<00:13:29.320> getting<00:13:29.520> really<00:13:29.720> powerful<00:13:30.400> at<00:13:30.560> helping<00:13:31.680> make<00:13:32.240> transportation<00:13:33.040> smarter<00:13:34.280> across<00:13:34.760> the<00:13:34.880> board.

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So,<00:13:35.640> we<00:13:35.840> we<00:13:36.040> use<00:13:36.320> it<00:13:36.520> in<00:13:36.680> our<00:13:36.920> products,<00:13:37.720> but<00:13:37.880> we're<00:13:38.040> also<00:13:38.360> using<00:13:38.720> it<00:13:39.000> in<00:13:39.120> our<00:13:39.360> own<00:13:39.600> internal<00:13:40.840> decision-making<00:13:41.960> and<00:13:42.280> systems<00:13:43.000> every<00:13:43.240> single<00:13:43.560> day.

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And<00:13:44.080> we're<00:13:44.200> tracking<00:13:45.120> how<00:13:45.240> many<00:13:45.480> hours<00:13:45.880> can<00:13:46.080> we<00:13:46.240> save?

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Um,<00:13:47.720> you<00:13:47.800> know,<00:13:47.880> we're<00:13:48.040> a<00:13:48.080> very<00:13:48.520> operations-heavy<00:13:49.920> business.

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I<00:13:50.480> mean,<00:13:50.640> we<00:13:50.800> have<00:13:51.120> software<00:13:51.840> and<00:13:52.040> we<00:13:52.160> have<00:13:52.440> cars,<00:13:53.160> we<00:13:53.240> have<00:13:53.360> people<00:13:53.720> in<00:13:53.840> cars<00:13:54.480> out<00:13:54.600> in<00:13:54.680> the<00:13:54.760> wild.

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And<00:13:55.800> there's<00:13:56.000> a<00:13:56.080> lot<00:13:56.440> of<00:13:56.760> of<00:13:57.080> manual<00:13:57.680> processes<00:13:58.680> that<00:13:58.840> take<00:13:59.080> place<00:13:59.360> every<00:13:59.600> single<00:13:59.840> day.

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The<00:14:01.280> more<00:14:01.520> we<00:14:01.640> can<00:14:01.880> automate<00:14:02.360> those<00:14:03.120> and<00:14:03.240> then<00:14:03.360> take<00:14:03.760> out<00:14:04.120> the<00:14:04.320> data<00:14:04.720> entry<00:14:05.800> or<00:14:06.120> the<00:14:06.480> copying<00:14:06.960> and<00:14:07.080> pasting<00:14:07.560> from<00:14:07.720> here<00:14:07.880> to<00:14:07.960> there,<00:14:08.400> we<00:14:08.480> can<00:14:08.600> have<00:14:08.680> people<00:14:08.960> focus<00:14:09.520> on

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much<00:14:10.320> higher<00:14:10.520> value<00:14:11.200> activities.<00:14:12.040> And<00:14:12.200> so,<00:14:12.320> that's<00:14:12.600> how,<00:14:12.760> you<00:14:12.880> know,<00:14:12.960> it's<00:14:13.080> not<00:14:13.680> looking<00:14:13.960> at<00:14:14.120> replacing,<00:14:14.840> it's<00:14:15.000> looking<00:14:15.280> at<00:14:15.720> how<00:14:15.800> do<00:14:15.880> we<00:14:16.000> make<00:14:16.120> sure<00:14:16.280> everybody's<00:14:16.680> working

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on<00:14:17.240> the<00:14:17.400> most<00:14:17.680> impactful<00:14:18.640> things.

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And<00:14:19.280> so,<00:14:19.360> there's<00:14:19.520> a<00:14:19.600> lot<00:14:19.800> of<00:14:19.880> initiatives<00:14:20.360> across<00:14:20.760> the<00:14:20.840> company<00:14:21.960> uh<00:14:22.080> from<00:14:22.440> from<00:14:22.640> marketing<00:14:23.120> to<00:14:23.240> operations<00:14:24.080> to<00:14:24.600> to<00:14:25.240> you<00:14:25.360> know,<00:14:26.080> engineering<00:14:27.280> to

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do<00:14:27.665> just<00:14:27.929> that.<00:14:28.194> <00:14:28.458> How<00:14:28.723> [snorts]<00:14:28.987> do<00:14:29.252> you<00:14:29.516> How<00:14:29.781> have<00:14:30.045> you<00:14:30.310> funded<00:14:30.574> the<00:14:30.839> business?

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Uh<00:14:32.000> have<00:14:32.200> you<00:14:32.280> raised<00:14:32.520> money?<00:14:32.920> How<00:14:33.160> have<00:14:33.320> you<00:14:33.440> thought<00:14:33.560> about<00:14:33.760> that?

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<00:14:34.864> We<00:14:35.168> we<00:14:35.472> have<00:14:35.776> raised<00:14:36.080> money.<00:14:36.384> We<00:14:36.688> are<00:14:36.992> a<00:14:37.296> VC-backed<00:14:37.600> business.

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Um<00:14:39.760> uh<00:14:39.920> we<00:14:40.640> started<00:14:40.960> the<00:14:41.040> business<00:14:41.320> about<00:14:41.640> 10<00:14:41.880> years<00:14:42.120> ago<00:14:42.520> and<00:14:42.720> and<00:14:42.880> raised<00:14:43.160> money<00:14:43.400> as<00:14:43.520> a<00:14:43.560> consumer<00:14:44.120> business<00:14:44.720> and<00:14:44.839> then<00:14:45.520> made<00:14:45.720> the<00:14:45.800> pivot<00:14:46.400> to<00:14:46.560> B2B

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and<00:14:47.920> uh<00:14:48.000> and<00:14:48.160> raised<00:14:48.600> some<00:14:48.720> more<00:14:48.880> money<00:14:49.240> to<00:14:49.400> do<00:14:49.560> that.

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Um<00:14:51.120> and<00:14:51.240> then<00:14:51.360> COVID<00:14:51.680> hit<00:14:52.000> and<00:14:52.120> the<00:14:52.160> business<00:14:52.480> nearly<00:14:52.760> died.

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Um<00:14:54.320> and<00:14:55.280> uh<00:14:55.360> and<00:14:55.520> so,<00:14:55.680> coming<00:14:55.960> out<00:14:56.120> of<00:14:56.240> COVID,<00:14:56.520> we<00:14:56.640> raised<00:14:56.880> some<00:14:57.000> money<00:14:57.200> to<00:14:57.320> keep<00:14:57.640> the<00:14:57.680> business<00:14:58.080> going<00:14:58.880> and<00:14:59.000> then<00:14:59.240> really<00:14:59.640> saw<00:15:00.480> massive<00:15:01.000> growth<00:15:01.320> and<00:15:01.400> traction<00:15:01.880> after

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that<00:15:02.360> and<00:15:02.560> and<00:15:02.720> did<00:15:02.839> a<00:15:02.880> follow-on<00:15:03.400> round.<00:15:04.200> Um<00:15:04.480> but<00:15:05.200> uh<00:15:05.360> you<00:15:05.440> know,<00:15:05.640> I<00:15:05.720> don't<00:15:06.000> think<00:15:06.240> we<00:15:06.360> will<00:15:06.480> need<00:15:06.680> to<00:15:06.760> raise<00:15:06.960> money<00:15:07.800> again.

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<00:15:08.957> Uh<00:15:09.113> yeah,<00:15:09.270> I<00:15:09.427> mean,<00:15:09.583> you<00:15:09.740> mentioned<00:15:09.897> COVID<00:15:10.053> and<00:15:10.210> and<00:15:10.367> when<00:15:10.523> as<00:15:10.680> soon<00:15:10.837> as<00:15:10.993> you<00:15:11.150> said<00:15:11.307> I<00:15:11.463> was<00:15:11.620> like,<00:15:11.777> yeah,<00:15:11.933> of<00:15:12.090> course,<00:15:12.247> you<00:15:12.403> almost<00:15:12.560> died.

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Like,<00:15:13.200> you<00:15:13.280> know,<00:15:13.360> they<00:15:13.520> stopped<00:15:14.480> going<00:15:15.000> to<00:15:15.120> school,<00:15:15.760> right?

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And<00:15:16.400> everybody<00:15:16.800> stayed<00:15:17.120> home<00:15:17.640> and<00:15:18.560> depending<00:15:18.920> on<00:15:19.000> the<00:15:19.040> school<00:15:19.240> district,<00:15:19.640> who<00:15:19.720> knows<00:15:19.960> how<00:15:20.080> long<00:15:20.280> you<00:15:20.360> did<00:15:20.520> that.

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But<00:15:20.760> then,<00:15:20.880> I<00:15:20.920> mean,<00:15:21.160> your<00:15:21.440> your<00:15:21.760> your<00:15:22.000> business<00:15:22.320> model<00:15:22.560> is<00:15:22.680> taking<00:15:22.960> kids<00:15:23.240> to<00:15:23.320> school,<00:15:23.720> and<00:15:23.840> if<00:15:24.520> school<00:15:24.760> shuts<00:15:25.040> down,<00:15:25.520> I<00:15:25.600> imagine<00:15:25.960> that's<00:15:26.160> hard.

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How<00:15:26.480> did<00:15:26.720> you<00:15:26.840> manage<00:15:27.160> your<00:15:27.280> way<00:15:27.440> through<00:15:27.760> that?<00:15:28.760> Um<00:15:29.120> and<00:15:29.240> how<00:15:29.400> have<00:15:29.600> you<00:15:29.920> What<00:15:30.080> did<00:15:30.200> you<00:15:30.360> learn<00:15:30.640> from<00:15:30.800> that<00:15:30.960> experience?

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<00:15:32.000> Yeah.<00:15:32.360> Uh<00:15:32.720> by<00:15:33.080> the<00:15:33.440> skin<00:15:33.800> of<00:15:34.160> our<00:15:34.520> teeth,<00:15:34.880> we<00:15:35.240> made<00:15:35.600> our<00:15:35.960> way<00:15:36.320> through<00:15:36.680> that.

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Um<00:15:37.680> you<00:15:37.800> know,<00:15:37.920> I<00:15:37.960> mean,<00:15:38.120> I<00:15:38.200> think<00:15:39.120> very<00:15:39.360> quickly,<00:15:40.000> you<00:15:40.080> know,<00:15:40.160> it<00:15:40.240> was<00:15:40.320> 2<00:15:40.440> weeks<00:15:40.600> to<00:15:40.720> flatten<00:15:40.960> the<00:15:41.000> curve.

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We<00:15:41.600> sent<00:15:41.880> everybody<00:15:42.320> home<00:15:42.640> and<00:15:42.960> and<00:15:43.160> said<00:15:43.440> sit<00:15:43.600> tight.

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We'll<00:15:44.200> We'll<00:15:44.320> be<00:15:44.440> back<00:15:44.680> in<00:15:44.760> no<00:15:44.880> time.<00:15:45.720> Um<00:15:46.080> and<00:15:46.200> then<00:15:46.320> it<00:15:46.360> became<00:15:46.640> very<00:15:46.880> clear<00:15:47.080> very<00:15:47.240> quickly<00:15:47.560> school<00:15:47.840> was<00:15:48.000> not<00:15:48.440> reopening.

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And<00:15:50.840> uh<00:15:50.880> but<00:15:51.000> we<00:15:51.120> thought<00:15:51.320> school<00:15:51.560> was<00:15:51.720> going<00:15:51.840> to<00:15:51.920> reopen<00:15:52.400> in<00:15:52.520> August.

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And<00:15:53.200> so,<00:15:53.280> it<00:15:53.360> was<00:15:53.440> about<00:15:53.680> getting<00:15:53.960> ready<00:15:54.240> for<00:15:54.400> that<00:15:54.640> and<00:15:54.760> doing<00:15:54.960> all<00:15:55.040> the<00:15:55.160> things<00:15:55.400> that<00:15:55.520> we<00:15:55.600> needed<00:15:55.920> to<00:15:56.000> do.

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And<00:15:56.920> And<00:15:57.080> when<00:15:57.200> it<00:15:57.280> became<00:15:57.640> clear,<00:15:58.520> you<00:15:58.600> know,<00:15:58.720> our<00:15:58.840> biggest<00:15:59.200> markets<00:15:59.760> at<00:15:59.880> that<00:16:00.080> point<00:16:00.280> in<00:16:00.360> time<00:16:00.640> were<00:16:00.720> California<00:16:01.960> uh<00:16:02.080> and<00:16:02.200> Washington,<00:16:02.720> where<00:16:02.840> school<00:16:03.120> really<00:16:03.360> didn't

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come<00:16:04.280> back.<00:16:04.600> It<00:16:04.680> came<00:16:04.840> back<00:16:05.080> in<00:16:05.320> in<00:16:05.440> Texas<00:16:05.880> and<00:16:06.000> Colorado<00:16:06.400> and<00:16:06.480> a<00:16:06.520> couple<00:16:06.720> of<00:16:06.800> other<00:16:06.960> places<00:16:07.320> that<00:16:07.440> we<00:16:07.560> were.

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Um<00:16:09.840> but<00:16:10.040> really,<00:16:10.320> you<00:16:10.400> know,<00:16:10.720> we<00:16:10.920> we<00:16:11.040> had<00:16:11.160> to<00:16:11.240> make<00:16:11.360> really<00:16:11.560> hard<00:16:11.720> decisions.

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We<00:16:12.320> had<00:16:12.480> to<00:16:12.880> to<00:16:13.040> lay<00:16:13.280> off<00:16:13.640> over<00:16:13.880> half<00:16:14.120> the<00:16:14.240> team.

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Um<00:16:15.960> you<00:16:16.040> know,<00:16:16.360> one<00:16:16.520> of<00:16:16.600> the<00:16:16.680> things<00:16:16.920> I'm<00:16:17.000> really<00:16:17.320> proud<00:16:17.760> of<00:16:17.880> is<00:16:18.080> as<00:16:18.240> we<00:16:18.360> started<00:16:18.680> growing<00:16:19.080> again,<00:16:19.400> we<00:16:19.520> rehired<00:16:20.320> over<00:16:20.560> a<00:16:20.640> third<00:16:21.400> people<00:16:21.600> that<00:16:21.720> we<00:16:21.800> laid<00:16:22.040> off.

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Um<00:16:23.680> but<00:16:24.000> you<00:16:24.080> know,<00:16:24.160> we<00:16:24.320> we<00:16:24.440> had<00:16:24.600> to<00:16:24.680> make<00:16:24.920> really<00:16:25.160> really<00:16:25.400> hard<00:16:25.600> decisions.

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We<00:16:26.400> had<00:16:26.880> to<00:16:27.960> really<00:16:28.839> change<00:16:30.160> what<00:16:30.360> we<00:16:30.480> worked<00:16:30.800> on,<00:16:31.000> how<00:16:31.200> we<00:16:31.360> worked<00:16:31.680> on<00:16:31.880> it,<00:16:32.080> and<00:16:32.240> what<00:16:32.400> we<00:16:32.480> needed<00:16:32.800> to<00:16:32.920> do<00:16:33.160> to<00:16:33.320> get<00:16:33.800> ready.

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But<00:16:34.720> we<00:16:34.880> knew<00:16:35.240> that<00:16:35.360> it<00:16:35.440> was<00:16:35.560> a<00:16:35.640> when,<00:16:35.920> not<00:16:36.120> an<00:16:36.280> if.

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We<00:16:36.680> knew<00:16:37.080> schools<00:16:37.400> would<00:16:37.560> reopen,<00:16:38.120> and<00:16:38.320> we<00:16:38.480> knew<00:16:38.920> that<00:16:39.160> all<00:16:39.320> of<00:16:39.440> the<00:16:39.560> trends<00:16:40.080> that<00:16:40.160> we<00:16:40.280> were<00:16:40.400> seeing<00:16:40.760> in<00:16:40.880> student<00:16:41.160> transportation<00:16:41.880> were<00:16:42.040> only<00:16:42.280> going<00:16:42.400> to<00:16:42.440> be<00:16:42.520> exacerbated

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by<00:16:43.600> COVID.<00:16:44.080> And<00:16:44.280> And<00:16:44.400> they<00:16:44.520> were.<00:16:45.160> Half<00:16:45.400> of<00:16:45.480> the<00:16:45.560> bus<00:16:45.760> drivers,<00:16:46.400> you<00:16:46.480> know,<00:16:46.640> quit<00:16:47.000> and<00:16:47.080> never<00:16:47.320> came<00:16:47.520> back.

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Uh<00:16:48.880> the<00:16:49.480> populations<00:16:50.440> that<00:16:50.600> we<00:16:50.720> serve<00:16:51.720> uh<00:16:52.160> unfortunately<00:16:53.200> expanded<00:16:53.800> dramatically.

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Um<00:16:55.760> and<00:16:56.200> and<00:16:56.400> schools<00:16:56.839> were<00:16:57.320> were<00:16:57.560> really<00:16:58.160> trying<00:16:58.560> to,<00:16:58.720> you<00:16:58.800> know,<00:16:58.960> we<00:16:59.200> had<00:16:59.360> this<00:16:59.560> We've<00:16:59.800> had<00:17:00.000> We<00:17:00.160> still<00:17:00.560> have<00:17:00.880> this<00:17:01.120> huge<00:17:01.520> chronic<00:17:01.920> absenteeism<00:17:02.640> problem,<00:17:03.520> where

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kids<00:17:04.120> aren't<00:17:04.439> going<00:17:04.800> to<00:17:04.959> school.<00:17:06.319> If<00:17:06.480> you<00:17:06.600> don't<00:17:06.839> have<00:17:07.000> a<00:17:07.120> safe,<00:17:07.640> stable<00:17:08.120> way<00:17:08.280> of<00:17:08.439> getting<00:17:08.800> to<00:17:08.959> school,<00:17:09.760> going<00:17:10.120> to<00:17:10.240> school<00:17:10.520> is<00:17:10.760> really<00:17:11.040> hard,<00:17:11.400> it<00:17:11.520> turns<00:17:11.839> out.

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And<00:17:12.920> so,<00:17:13.079> transportation<00:17:14.000> is<00:17:14.120> a<00:17:14.240> massive<00:17:14.920> part<00:17:15.120> of<00:17:15.199> solving<00:17:15.520> that<00:17:15.680> problem.

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The<00:17:17.280> way<00:17:17.439> we've<00:17:17.640> seen<00:17:17.880> schools<00:17:18.280> respond<00:17:19.199> to<00:17:19.959> driver<00:17:20.280> shortages,<00:17:21.280> to<00:17:21.439> increased<00:17:22.079> cost,<00:17:22.959> they've<00:17:23.120> kind<00:17:23.400> of<00:17:23.920> reduced<00:17:24.640> service.

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They've<00:17:25.520> consolidated<00:17:26.360> routes,<00:17:26.760> they've<00:17:26.959> expanded<00:17:27.760> walk<00:17:28.079> boundaries,<00:17:28.640> and<00:17:28.760> they've<00:17:28.920> really<00:17:29.200> shifted<00:17:29.800> that<00:17:30.040> burden<00:17:30.920> to<00:17:31.040> parents.

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As<00:17:32.240> you<00:17:32.400> mentioned,<00:17:32.720> you<00:17:32.800> have<00:17:32.960> four<00:17:33.280> kids.<00:17:33.680> What<00:17:33.840> we<00:17:33.960> see<00:17:34.160> is<00:17:34.320> parents<00:17:34.720> are<00:17:34.840> now<00:17:35.640> going<00:17:35.920> crazy<00:17:36.560> trying<00:17:36.800> to<00:17:36.880> get<00:17:37.040> all<00:17:37.200> of<00:17:37.280> their<00:17:37.440> kids<00:17:37.800> to<00:17:37.920> school.

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Car<00:17:38.800> lines<00:17:39.360> have<00:17:39.480> expanded.<00:17:40.800> This<00:17:41.000> last<00:17:41.400> year<00:17:41.680> we<00:17:41.800> did<00:17:42.000> we<00:17:42.120> did<00:17:42.240> our<00:17:42.360> state<00:17:42.600> of<00:17:42.680> school<00:17:42.880> transportation<00:17:43.640> report.

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We<00:17:44.520> surveyed<00:17:44.960> both<00:17:45.320> schools<00:17:46.000> and<00:17:46.280> parents.

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11%<00:17:48.600> of<00:17:48.720> parents<00:17:49.440> surveyed<00:17:50.000> said<00:17:50.160> they<00:17:50.320> have<00:17:50.560> lost<00:17:51.040> a<00:17:51.120> job<00:17:51.600> opportunity<00:17:52.840> because<00:17:53.600> of<00:17:54.200> having<00:17:54.560> to<00:17:54.720> get<00:17:54.920> their<00:17:55.080> kids<00:17:55.480> to

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and<00:17:55.760> from<00:17:56.000> school.<00:17:57.400> That's<00:17:57.640> a<00:17:57.720> huge<00:17:58.320> impact.

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<00:17:59.588> Absolutely.<00:17:59.936> <00:18:00.285> If<00:18:00.633> you<00:18:00.981> have<00:18:01.329> the<00:18:01.678> resources<00:18:02.026> and<00:18:02.374> you<00:18:02.722> have<00:18:03.071> a<00:18:03.419> car,<00:18:03.767> maybe<00:18:04.115> you<00:18:04.464> can<00:18:04.812> manage<00:18:05.160> this.

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And<00:18:05.480> maybe<00:18:05.680> you're<00:18:05.800> a<00:18:05.840> two-family<00:18:06.680> you're<00:18:06.800> a<00:18:06.840> two-parent<00:18:07.240> household,<00:18:07.600> you<00:18:07.680> can<00:18:08.120> you<00:18:08.240> can<00:18:08.400> figure<00:18:08.600> out<00:18:08.640> how<00:18:08.720> to<00:18:08.760> make<00:18:08.920> it<00:18:09.040> work<00:18:09.240> and<00:18:09.320> it's<00:18:09.480> hard<00:18:09.800> and<00:18:09.880> you're<00:18:10.000> struggling

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but<00:18:11.080> but<00:18:11.160> if<00:18:11.240> you're<00:18:11.360> a<00:18:11.440> single<00:18:11.760> parent<00:18:12.080> household,<00:18:12.680> if<00:18:12.840> you<00:18:12.960> have<00:18:13.120> to<00:18:13.200> be<00:18:13.320> at<00:18:13.560> work<00:18:14.040> at,<00:18:14.320> you<00:18:14.400> know,<00:18:14.520> 6:00<00:18:14.880> a.m.

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like<00:18:16.000> it<00:18:16.160> is<00:18:16.360> really<00:18:16.680> hard<00:18:16.920> to<00:18:16.960> get<00:18:17.080> your<00:18:17.200> kids<00:18:17.440> to<00:18:17.600> school<00:18:18.520> and<00:18:18.640> this<00:18:18.800> has<00:18:18.960> a<00:18:19.040> massive<00:18:19.480> economic<00:18:19.960> impact<00:18:20.400> both<00:18:20.640> on<00:18:20.800> parents<00:18:21.800> and<00:18:22.000> on<00:18:22.120> kids<00:18:22.480> who<00:18:22.600> are<00:18:22.720> now<00:18:23.200> chronically

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absent<00:18:24.160> because<00:18:24.760> mom's<00:18:25.240> gone<00:18:25.560> before<00:18:25.840> they<00:18:26.000> wake<00:18:26.240> up<00:18:26.480> and<00:18:26.680> you<00:18:26.760> know,<00:18:26.960> just<00:18:27.200> they<00:18:27.320> can't<00:18:27.640> be<00:18:27.760> bothered<00:18:28.120> to<00:18:28.200> get<00:18:28.320> to<00:18:28.400> school<00:18:28.720> today.

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Uh<00:18:29.960> this<00:18:30.160> has<00:18:30.360> massive<00:18:31.120> massive<00:18:31.520> impacts<00:18:32.000> and<00:18:32.120> so<00:18:32.240> this<00:18:32.440> is<00:18:32.560> where<00:18:32.720> again<00:18:33.120> schools<00:18:33.680> need<00:18:34.080> those<00:18:34.320> tools<00:18:34.640> in<00:18:34.720> their<00:18:34.880> toolkit.

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Uh<00:18:36.215> and<00:18:36.510> that's<00:18:36.804> what<00:18:37.099> we<00:18:37.394> provide.<00:18:37.689> <00:18:37.984> Man,<00:18:38.279> so<00:18:38.573> many<00:18:38.868> people<00:18:39.163> build<00:18:39.458> companies<00:18:39.753> and<00:18:40.047> they<00:18:40.342> say<00:18:40.637> that<00:18:40.932> they<00:18:41.227> are<00:18:41.521> doing<00:18:41.816> it<00:18:42.111> to<00:18:42.406> change<00:18:42.701> the<00:18:42.996> world<00:18:43.290> and<00:18:43.585> maybe<00:18:43.880> some

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of<00:18:44.120> them<00:18:44.320> are<00:18:44.480> but<00:18:44.680> you<00:18:44.800> really<00:18:45.120> are.<00:18:45.440> It<00:18:45.480> really<00:18:45.720> is<00:18:46.400> remarkable<00:18:47.600> what<00:18:47.840> you<00:18:47.960> are<00:18:48.080> doing<00:18:48.720> and<00:18:49.160> the<00:18:49.280> way<00:18:49.560> you've<00:18:49.800> done<00:18:50.040> it.

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How<00:18:50.600> do<00:18:50.680> you<00:18:50.800> think<00:18:51.000> about<00:18:51.280> leadership?<00:18:51.920> I<00:18:51.960> mean,<00:18:52.160> what<00:18:52.320> drives<00:18:52.680> like<00:18:52.840> the<00:18:52.960> values<00:18:54.000> of<00:18:54.200> you<00:18:54.360> as<00:18:54.480> a<00:18:54.560> leader?

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<00:18:57.020> We,<00:18:57.360> you<00:18:57.700> know,<00:18:58.040> I<00:18:58.380> think<00:18:58.720> we've<00:18:59.060> always<00:18:59.400> been<00:18:59.740> a<00:19:00.080> very<00:19:00.420> mission-driven<00:19:00.760> company.

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Um<00:19:02.360> and<00:19:03.040> and<00:19:03.200> from<00:19:03.360> the<00:19:03.440> beginning<00:19:04.240> I<00:19:04.400> think<00:19:04.800> I<00:19:04.960> was<00:19:05.440> so<00:19:05.720> passionate<00:19:06.600> about<00:19:07.040> solving<00:19:07.800> at<00:19:08.000> the<00:19:08.080> time<00:19:08.440> it<00:19:08.520> was<00:19:08.640> a<00:19:08.840> a<00:19:08.920> very<00:19:09.720> personal<00:19:10.320> consumer

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problem<00:19:11.560> of<00:19:11.840> I<00:19:11.920> need<00:19:12.160> to<00:19:12.240> get<00:19:12.400> my<00:19:12.520> kids<00:19:12.760> around.

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I<00:19:13.640> feel<00:19:13.840> very<00:19:14.080> guilty<00:19:14.520> that<00:19:14.720> I<00:19:14.840> can't<00:19:15.840> let<00:19:16.040> them<00:19:16.240> do<00:19:16.440> these<00:19:16.680> things<00:19:17.080> or<00:19:17.240> I<00:19:17.360> can't,<00:19:18.200> you<00:19:18.240> know,<00:19:18.400> I<00:19:18.480> have<00:19:18.640> to<00:19:18.800> worry<00:19:19.080> about<00:19:19.320> leaving<00:19:19.680> work<00:19:19.960> early<00:19:20.400> to<00:19:20.560> do<00:19:20.760> these<00:19:20.920> things.

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And<00:19:21.360> so<00:19:21.480> it<00:19:21.680> came<00:19:21.960> from<00:19:22.120> there,<00:19:22.320> but<00:19:22.400> it<00:19:22.440> was<00:19:22.600> all<00:19:22.840> about<00:19:23.160> access<00:19:23.480> to<00:19:23.600> opportunity.

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You<00:19:24.640> know,<00:19:24.720> transportation<00:19:25.560> mobility<00:19:26.120> is<00:19:26.280> really<00:19:26.560> access<00:19:26.920> to<00:19:27.000> opportunity.

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And<00:19:28.360> from<00:19:28.520> the<00:19:28.600> beginning<00:19:29.120> we've<00:19:29.320> always<00:19:29.560> been<00:19:29.680> very<00:19:29.880> mission-driven.

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And<00:19:30.960> I<00:19:31.080> was<00:19:31.320> I<00:19:31.400> was<00:19:31.600> not<00:19:32.680> the<00:19:32.800> entrepreneur<00:19:33.280> that<00:19:33.400> just<00:19:33.600> wants<00:19:33.800> to<00:19:33.880> build<00:19:34.160> something<00:19:34.560> and<00:19:34.680> is<00:19:34.760> just<00:19:35.000> excited<00:19:35.400> about<00:19:35.600> the<00:19:35.720> build.

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That's<00:20:06.160> our<00:20:06.240> most<00:20:06.440> important<00:20:06.800> value,<00:20:07.120> but<00:20:07.240> a<00:20:07.320> lot<00:20:07.480> of<00:20:07.560> our<00:20:07.680> values<00:20:08.040> are<00:20:08.160> around<00:20:09.200> you<00:20:09.240> know,<00:20:09.400> having<00:20:09.760> empathy,<00:20:10.440> empathy<00:20:10.880> for<00:20:12.360> our<00:20:12.480> customers,<00:20:13.760> our<00:20:13.920> clients<00:20:14.640> who

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And<00:20:24.240> and<00:20:24.400> how<00:20:24.560> do<00:20:24.720> we<00:20:25.280> make<00:20:25.520> sure<00:20:25.640> that<00:20:25.760> we<00:20:25.800> have<00:20:25.920> empathy<00:20:26.240> for<00:20:26.400> them,<00:20:27.080> for<00:20:27.200> care<00:20:27.520> drivers<00:20:28.240> who<00:20:28.480> are<00:20:29.000> trying<00:20:29.280> to<00:20:29.360> make<00:20:29.760> money<00:20:30.080> in<00:20:30.200> a<00:20:30.280> flexible<00:20:30.800> way<00:20:31.120> and<00:20:31.360> showing<00:20:31.680> up<00:20:31.840> at

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Uh<00:21:09.080> Joanna,<00:21:09.760> um<00:21:10.320> it's<00:21:10.480> amazing.

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<00:21:23.533> Mhm.<00:21:24.147> Um<00:21:24.760> I<00:21:25.373> have<00:21:25.987> had<00:21:26.600> so<00:21:27.213> many<00:21:27.827> great<00:21:28.440> mentors,<00:21:29.053> whether<00:21:29.667> they<00:21:30.280> have<00:21:30.893> been<00:21:31.507> uh<00:21:32.120> uh

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you<00:21:33.560> know<00:21:34.960> whether<00:21:35.200> they've<00:21:35.440> known<00:21:35.720> they<00:21:35.840> were<00:21:35.960> mentoring<00:21:36.360> me<00:21:36.480> or<00:21:36.600> whether<00:21:36.800> they<00:21:37.160> you<00:21:37.280> know<00:21:37.440> like<00:21:37.800> uh<00:21:38.480> explicitly<00:21:39.120> mentoring<00:21:39.520> me<00:21:39.680> or<00:21:39.880> kind<00:21:40.040> of<00:21:40.120> implicitly<00:21:40.680> mentoring

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me,<00:21:41.160> but<00:21:41.320> I<00:21:41.440> I<00:21:41.560> think<00:21:41.760> about<00:21:42.520> some<00:21:42.720> of<00:21:42.800> the<00:21:42.960> opportunities<00:21:43.760> that<00:21:44.040> that<00:21:44.200> I<00:21:44.320> got<00:21:44.560> very<00:21:44.840> early<00:21:45.080> on<00:21:45.200> in<00:21:45.280> my<00:21:45.400> career<00:21:46.680> way<00:21:47.000> over<00:21:47.200> my<00:21:47.360> head,<00:21:47.640> had<00:21:47.800> no<00:21:48.080> idea<00:21:48.320> what<00:21:48.440> I<00:21:48.480> was<00:21:48.680> doing<00:21:49.160> and

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and<00:21:49.600> somebody<00:21:50.560> put<00:21:50.840> their<00:21:51.000> trust<00:21:51.480> in<00:21:51.640> me<00:21:52.000> to<00:21:52.720> and<00:21:52.920> put<00:21:53.120> me<00:21:53.280> into<00:21:53.720> to<00:21:53.840> situations<00:21:54.480> where<00:21:54.640> I<00:21:54.680> was<00:21:54.840> very<00:21:55.080> uncomfortable<00:21:56.760> um<00:21:57.320> and<00:21:57.480> and

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<00:22:12.343> That's<00:22:12.527> incredible.<00:22:12.710> Joanna,<00:22:12.893> thank<00:22:13.077> you<00:22:13.260> so<00:22:13.443> much<00:22:13.627> for<00:22:13.810> coming<00:22:13.993> on<00:22:14.177> the<00:22:14.360> show.

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