Rockwell Shah rebuilt a product Bose threw away

Ozlo had finished designing its earbuds when a chip supplier called to say it was ending support for the part the whole device ran on. The team switched chips and rewrote every line of firmware. Later, a different supplier got hit with a cyberattack and stopped production for about 30 days. Ozlo stopped with it.

This is the part of hardware that never makes it into the pitch deck, and it's what Rockwell Shah most wanted to talk about on the CEO.com Podcast. "How do you predict a cybersecurity attack on one of your suppliers? You can't," he said. "There's a reason why the failure rate of crowdfunding is so high, especially for hardware."

Shah ran Ozlo Sleep from 2023 into 2025. The company makes Sleepbuds, earbuds small enough to sleep on your side in, that block out snoring and street noise and can stream a podcast until you fall asleep. Each one contains more than 370 parts. Shah said the production line looks like a Rolls-Royce plant for the number of human hands involved, and that without one colleague with 30 years of manufacturing experience and fluency in Chinese and English, the product might not exist.

The Sleepbuds began at Bose. The original version was a set of tiny earbuds that played white noise, blocked sound, and did nothing else. "It takes a company the size of Bose to make earbuds that don't stream audio," Shah said. "They are fancy earplugs with white noise." Oprah named them a favorite thing twice. Time put them on its Best Inventions list. Shah's company had a contract producing audio for them.

Then Bose reorganized, cut its health division, and killed the product. Three Bose engineers left to buy the intellectual property and start over. N.B. Patil, who spent more than 20 years at Bose, negotiated the deal, which Shah has called historic, something Bose had never done before. Shah advised the group before it became a company and joined as CEO to commercialize it. The new device looks like the old one and shares almost nothing with it. "95 percent of this device is different," he said. About 70 percent of the staff came from Bose.

Shah's path to the job was not the usual one. He graduated from Cornell in economics and took a job as a remote tech support agent at 4PatientCare, a medical software company, dialing into doctors' computers to fix their software. He stayed for years, became president, scaled the company to 20 million patients a year, and saw it through an acquisition by Essilor.

"One of the things that kind of sucked about being in B2B medical SaaS is nobody ever says thank you," he said. "Doctors never call you, and they're like, 'Oh, thank you so much for optimizing my revenue.'" So he went to consumers and built a suite of sleep and wellness apps, among them Pzizz and Mesmerize. "Every day, somebody's like, 'Oh, you changed my life.'"

Ozlo launched on Kickstarter, where 5,747 backers pledged $1.4 million against a $28,800 goal, then moved to Indiegogo's InDemand platform to keep taking pre-orders. Shah said the two sites now work together rather than compete. At the time of the conversation, the company had about 30,000 pre-orders and $6.8 million in sales, and had been nearly profitable before its general launch. The campaign eventually passed $8 million and became the largest InDemand campaign in Indiegogo's history.

None of that money built the product. Ozlo raised $22 million in venture capital to do that. "The number that you see that people raise on crowdfunding is not how much money it takes to bring something to market," Shah said. Crowdfunding was a demand test. It also recruited the kind of customer who wants to buy something unfinished and help finish it. He contrasted that with the Humane AI Pin, the Fisker Ocean, and the Rabbit R1, all shipped to reviewers before they worked. Startups cannot iterate in private for years the way Apple can. "We have to do all of that publicly," he said. "And sometimes it's painful."

The hardest problems were not the supplier disruptions. Those are bad luck. The hard part was doing things no one had done. Sleepbuds stream over Bluetooth Low Energy, which most phones do not support directly, so audio goes from the phone to the charging case and from the case to the buds. "You can't go to Stack Overflow and be like, 'Hey, another engineer has solved this problem before,'" Shah said. "You have to invent the way."

He recorded the conversation ahead of a general launch and in the middle of a jittery economy. He did not think the economy mattered much. Most of the S&P 500, by his count, was founded in downturns, and downturns clear out competitors with bad unit economics and shrink the marketing budgets of bigger rivals. "Optimists get rich, pessimists get right," he said.

Sleepbuds went on to win Best of CES 2025. Shah left Ozlo that year to become a partner at Flagship Pioneering. Patil now runs the company, which launched Sleepbuds 2 in July 2026.

Every conversation on the CEO.com Podcast ends with the same question: who gave you a chance? Shah named a high school history teacher, Mr. Shockey, who sent him to Boys State in Nevada at 18. He named the Cornell alumnus who interviewed him once and then left a sweater, a blanket, and a shot glass in his dorm room on move-in day. He named the founders of 4PatientCare, men in their 40s, 50s, and 60s who handed their company to someone in his 20s. His parents came from Iran with nothing. He grew up poor.

"It's a myth that you do it alone," he said. "You have a whole village."

00:00:00 Introduction to Rockwell and Ozlo Sleep
00:01:02 Transition From B2B to Consumer Apps
00:01:49 The Bose Sleepbuds Story and Acquisition
00:04:14 Why People Buy Sleepbuds
00:06:57 Success of the Relaunched Sleepbuds
00:08:12 Crowdfunding as a Preorder Campaign
00:11:52 Using Both Kickstarter and Indiegogo
00:13:13 The Complexity of Building Hardware
00:16:33 Navigating Manufacturing and Supply Chains
00:21:20 How Customers Actually Use Sleepbuds
00:26:02 Daily Life and the Joys of Fatherhood
00:28:35 Reading Source Material Over Books
00:32:31 E-Commerce Amid Economic Uncertainty
00:36:08 Who Gave Rockwell His First Chance

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We<00:03:39.570> acquired<00:03:40.035> that<00:03:40.195> IP,<00:03:41.335> raised<00:03:41.656> capital,<00:03:42.683> re-engineered<00:03:43.180> the<00:03:43.324> product,<00:03:44.704> and<00:03:44.865> relaunched<00:03:45.346> it.

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And,<00:03:46.614> you<00:03:46.710> know,<00:03:46.935> I<00:03:47.015> was<00:03:47.336> a<00:03:47.513> longtime<00:03:47.930> advisor<00:03:48.475> to<00:03:48.620> the<00:03:48.700> company.

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I<00:03:49.005> was<00:03:49.117> an<00:03:49.197> advisor<00:03:49.599> to<00:03:49.679> the<00:03:49.759> company<00:03:50.064> even<00:03:50.240> before<00:03:50.626> it<00:03:50.706> was<00:03:51.428> a<00:03:51.444> company.

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It<00:03:52.343> was<00:03:52.439> started<00:03:52.808> by<00:03:52.904> 3<00:03:53.450> Bose<00:03:53.851> engineers<00:03:54.332> that<00:03:54.493> left<00:03:54.814> Bose<00:03:55.760> and<00:03:56.322> decided<00:03:56.659> to<00:03:56.723> do<00:03:56.836> this.

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I<00:03:58.183> came<00:03:58.424> on<00:03:58.569> as<00:03:58.665> CEO<00:04:00.109> last<00:04:00.366> year.

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Kind<00:04:01.218> of<00:04:01.251> help<00:04:01.558> grow<00:04:01.881> and<00:04:01.962> scale<00:04:02.221> and<00:04:02.367> commercialize<00:04:02.852> the<00:04:02.933> business.

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But,<00:04:04.777> you<00:04:04.874> know,<00:04:04.971> there's,<00:04:05.763> there's<00:04:06.168> so<00:04:06.426> many<00:04:06.814> interesting,<00:04:07.364> exciting<00:04:07.866> things<00:04:08.125> about<00:04:08.351> this<00:04:08.497> product.

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But<00:04:09.564> I<00:04:09.645> have<00:04:09.904> to<00:04:10.033> ask<00:04:10.211> you<00:04:10.260> the<00:04:10.292> question,<00:04:10.698> Clint,<00:04:11.495> most<00:04:11.771> important<00:04:12.063> question.

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Do<00:04:14.096> you<00:04:14.208> sleep<00:04:14.674> next<00:04:14.996> to<00:04:15.140> anybody<00:04:15.622> who<00:04:15.735> snores<00:04:16.522> or<00:04:16.602> have<00:04:16.843> ever?

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I<00:04:18.691> don't.

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But<00:04:20.137> I<00:04:20.522> think,<00:04:21.341> but<00:04:21.502> here's<00:04:21.759> the<00:04:21.904> thing.

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I<00:04:22.305> think<00:04:22.611> I'm<00:04:22.787> that<00:04:23.028> person.

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I<00:04:23.833> think<00:04:24.066> I'm<00:04:24.166> the<00:04:24.249> person<00:04:24.649> that<00:04:24.765> snores.

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Ah,<00:04:25.997> see.

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I<00:04:28.812> actually<00:04:29.037> think<00:04:29.198> I'm<00:04:29.358> the<00:04:29.390> snorer.

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I'm<00:04:30.097> the<00:04:30.177> problem.

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Yeah,<00:04:31.927> you're<00:04:32.040> the<00:04:32.184> problem.

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Uh,<00:04:33.404> so<00:04:33.629> you<00:04:33.758> might<00:04:34.095> buy<00:04:34.336> this<00:04:34.753> for<00:04:34.898> your<00:04:34.994> partner.

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Yeah.

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Uh,<00:04:36.840> so<00:04:37.081> the<00:04:37.146> number<00:04:37.563> one<00:04:37.740> reason<00:04:38.045> that<00:04:38.189> people<00:04:38.526> buy<00:04:38.607> SleepPods<00:04:40.453> is<00:04:40.999> they<00:04:41.079> have<00:04:41.192> a<00:04:41.272> snoring<00:04:41.577> bed<00:04:41.657> partner.

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Uh,<00:04:43.327> number<00:04:43.584> two<00:04:43.889> reason<00:04:44.243> is<00:04:44.387> because<00:04:44.692> there's,<00:04:44.949> there's<00:04:45.575> like<00:04:45.832> noise<00:04:46.073> outside<00:04:46.458> of<00:04:46.491> the<00:04:46.555> house.

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Like<00:04:47.036> they<00:04:47.197> live<00:04:47.374> in<00:04:47.438> New<00:04:47.518> York<00:04:47.695> City<00:04:48.144> or<00:04:48.241> a<00:04:48.305> loud<00:04:48.498> cityscape.

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Number<00:04:50.151> three<00:04:50.392> reason<00:04:50.569> is<00:04:50.713> like<00:04:50.890> noise<00:04:51.131> inside<00:04:51.468> of<00:04:51.548> the<00:04:51.677> house.

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Like<00:04:52.255> kids<00:04:52.512> are<00:04:52.576> running<00:04:52.833> around<00:04:53.539> or<00:04:53.636> there's<00:04:54.005> just<00:04:54.262> their<00:04:54.342> neighbors<00:04:54.824> are<00:04:54.856> noisy,<00:04:55.210> whatever.

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And<00:04:56.994> then<00:04:57.299> the<00:04:57.395> fourth<00:04:57.781> reason,<00:04:58.279> which<00:04:58.841> is<00:04:59.163> really<00:04:59.548> interesting,<00:05:00.127> and<00:05:00.207> it<00:05:00.271> actually<00:05:01.332> is<00:05:01.798> that,<00:05:01.958> you<00:05:02.039> know,<00:05:02.135> the<00:05:02.280> younger<00:05:02.617> you<00:05:02.778> get,<00:05:03.003> the<00:05:03.035> more<00:05:03.260> popular<00:05:03.662> this<00:05:03.888> reason<00:05:04.211> is.

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And<00:05:05.502> it's<00:05:05.825> just<00:05:05.987> a<00:05:06.067> fundamental<00:05:06.632> shift<00:05:06.907> in<00:05:07.036> how<00:05:07.294> people<00:05:07.698> are<00:05:07.843> consuming<00:05:11.169> information<00:05:12.041> and<00:05:12.137> experiences<00:05:12.622> around<00:05:12.879> sleep.

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People<00:05:14.231> want<00:05:14.424> to<00:05:14.536> listen<00:05:14.874> to<00:05:15.100> audio<00:05:15.373> close<00:05:16.821> to<00:05:16.966> bedtime,<00:05:17.449> like<00:05:17.915> either<00:05:18.478> as<00:05:18.575> their<00:05:18.832> sleep<00:05:19.219> routine,<00:05:20.276> or<00:05:20.517> during<00:05:20.935> while<00:05:21.096> they're<00:05:21.240> sleeping.

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And<00:05:23.747> if<00:05:23.891> you've<00:05:24.068> ever<00:05:24.229> tried<00:05:24.406> to<00:05:24.534> use<00:05:24.936> AirPods,<00:05:25.900> AirPods<00:05:25.996> are<00:05:26.157> not<00:05:26.478> comfortable<00:05:27.266> to<00:05:27.346> sleep<00:05:27.603> in,<00:05:27.828> right?

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Like<00:05:28.085> they're<00:05:28.230> going<00:05:28.310> to<00:05:28.390> fall<00:05:28.728> out,<00:05:29.113> right?

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Yeah.

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They'll<00:05:30.238> fall<00:05:30.479> out.

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There's<00:05:31.058> a<00:05:31.074> million<00:05:31.459> problems.

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Well,<00:05:32.407> yeah.

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And<00:05:32.761> if<00:05:32.825> you're<00:05:32.921> side<00:05:33.307> sleeping,<00:05:33.789> it's<00:05:33.934> not<00:05:34.175> comfortable.

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Like<00:05:34.753> you<00:05:34.898> can<00:05:34.994> see<00:05:35.299> it,<00:05:35.572> it's<00:05:35.717> popping<00:05:36.103> out<00:05:36.215> of<00:05:36.263> my<00:05:36.520> ear<00:05:36.681> right<00:05:36.874> now.

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Like<00:05:37.485> hard<00:05:37.806> plastic,<00:05:38.449> definitely<00:05:38.770> not<00:05:39.011> comfortable<00:05:39.493> side<00:05:39.798> sleeping.

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If<00:05:40.923> I<00:05:41.019> take,<00:05:41.421> so<00:05:41.582> these<00:05:41.823> are<00:05:41.903> the,<00:05:42.305> these<00:05:42.465> are<00:05:42.546> the<00:05:42.610> Osla<00:05:42.947> sleep<00:05:43.188> buds,<00:05:44.072> right?

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So<00:05:44.956> if<00:05:45.101> I<00:05:45.117> take<00:05:45.502> this<00:05:45.824> out,<00:05:46.177> take<00:05:46.290> take<00:05:46.405> the<00:05:46.803> AirPod<00:05:47.317> and<00:05:47.400> put<00:05:47.632> the<00:05:47.715> SleepPod<00:05:48.129> in,<00:05:50.411> you'll<00:05:50.525> see<00:05:50.752> it<00:05:50.931> sits<00:05:51.305> flush<00:05:52.118> right<00:05:52.297> in<00:05:52.378> my<00:05:52.622> ear,<00:05:53.434> right?

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Like<00:05:54.020> if<00:05:54.150> I'm<00:05:54.312> looking<00:05:54.637> at<00:05:54.800> you,<00:05:54.979> you<00:05:55.060> could<00:05:55.239> see<00:05:55.466> the<00:05:55.954> AirPod,<00:05:56.117> you<00:05:56.198> can't<00:05:56.442> see<00:05:56.669> the<00:05:56.751> SleepPod.

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There's<00:05:57.859> no<00:05:58.246> pain<00:05:59.522> or<00:05:59.700> like<00:05:59.894> discomfort<00:06:00.507> if<00:06:00.653> you're<00:06:00.733> side<00:06:01.072> sleeping.

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It<00:06:02.526> forms<00:06:02.849> a<00:06:03.075> really<00:06:03.414> strong<00:06:03.899> seal<00:06:04.222> in<00:06:04.302> the<00:06:04.464> ear.

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So<00:06:05.433> it<00:06:05.594> blocks<00:06:05.982> out<00:06:06.160> noise<00:06:06.402> really<00:06:06.563> effectively.

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And<00:06:08.600> if<00:06:08.729> I<00:06:08.826> take<00:06:09.134> this<00:06:09.376> out,<00:06:10.362> these<00:06:10.588> little<00:06:10.847> tips<00:06:11.752> are<00:06:11.833> squishy.

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And<00:06:13.931> if<00:06:14.027> I—<00:06:14.332> there's<00:06:14.573> 4<00:06:14.766> different<00:06:15.071> sizes<00:06:15.553> of<00:06:15.633> them,<00:06:15.874> so<00:06:15.970> like<00:06:16.260> they<00:06:16.356> can<00:06:16.517> fit<00:06:16.934> effectively<00:06:17.464> every<00:06:17.721> ear.

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And<00:06:18.765> if<00:06:18.910> I<00:06:18.926> take<00:06:19.247> the<00:06:19.311> squishy<00:06:19.729> tip<00:06:20.034> size<00:06:20.291> out,<00:06:21.158> you<00:06:21.255> can<00:06:21.432> see<00:06:21.656> that<00:06:21.801> like<00:06:21.978> a<00:06:22.058> size<00:06:22.476> comparison<00:06:23.728> between<00:06:24.226> the<00:06:24.933> AirPod<00:06:25.335> and<00:06:25.431> the<00:06:25.511> SleepBuds,<00:06:26.475> right?

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Like<00:06:26.957> there's,<00:06:27.198> there's<00:06:27.439> quite<00:06:27.664> a<00:06:27.744> big<00:06:27.921> difference<00:06:28.258> in<00:06:28.402> size.

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So<00:06:30.491> there's<00:06:30.651> a<00:06:30.812> lot<00:06:31.117> of<00:06:31.197> engineering<00:06:31.936> that<00:06:32.161> goes<00:06:32.482> into<00:06:32.996> making<00:06:33.783> something<00:06:34.185> this<00:06:34.362> small<00:06:34.908> and<00:06:35.068> this<00:06:35.229> capable.

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So,<00:06:37.863> you<00:06:37.895> know,<00:06:38.056> it's<00:06:38.746> it<00:06:38.986> really<00:06:39.243> does<00:06:39.483> take<00:06:39.724> a<00:06:39.788> world-class<00:06:40.285> engineering<00:06:40.686> team.

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In<00:06:40.926> fact,<00:06:41.151> 70%<00:06:41.792> of<00:06:41.824> our<00:06:41.904> staff<00:06:43.315> actually<00:06:43.635> comes<00:06:43.876> from<00:06:44.052> Bose.

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So<00:06:46.761> lots<00:06:47.018> of<00:06:47.162> incredible<00:06:47.643> engineers.

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But<00:06:48.925> yeah,<00:06:49.262> that's,<00:06:49.567> uh,<00:06:50.063> that's<00:06:50.224> kind<00:06:50.384> of<00:06:50.528> like<00:06:50.705> the<00:06:50.785> short<00:06:51.105> story<00:06:51.490> of<00:06:51.586> Sleepbuds.

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So<00:06:53.173> how,<00:06:53.510> how<00:06:53.606> is<00:06:53.815> it<00:06:53.911> doing?

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Like<00:06:54.472> since<00:06:54.696> you've,<00:06:55.033> since<00:06:55.257> you've<00:06:55.434> relaunched<00:06:55.850> it,<00:06:56.059> how's<00:06:56.251> it,<00:06:56.395> how's<00:06:56.572> it<00:06:56.636> going?

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I<00:06:57.518> mean,<00:06:57.678> it's<00:06:57.822> been<00:06:58.463> like<00:06:58.640> traction<00:06:59.024> has<00:06:59.185> been<00:06:59.281> phenomenal.

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So<00:07:00.163> we're,<00:07:00.547> we<00:07:00.708> are<00:07:00.740> now<00:07:01.124> the<00:07:01.221> number<00:07:01.685> one<00:07:02.631> Indiegogo<00:07:03.433> preorder<00:07:03.850> campaign<00:07:04.266> of<00:07:04.347> all<00:07:04.491> time.

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So<00:07:05.997> we<00:07:06.093> have<00:07:06.334> just<00:07:07.439> crushed<00:07:07.696> it<00:07:07.840> on<00:07:07.872> that<00:07:08.096> front.

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We<00:07:09.282> have<00:07:09.843> around<00:07:10.083> 30,000<00:07:11.061> pre-orders,<00:07:12.022> most<00:07:12.279> of<00:07:12.407> which<00:07:12.583> we<00:07:12.727> have<00:07:12.968> already<00:07:13.288> delivered.

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We've<00:07:14.827> done<00:07:15.067> around<00:07:15.628> $6.8<00:07:16.974> million<00:07:18.192> in<00:07:18.352> pre-orders<00:07:18.768> already.

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We'll<00:07:19.730> have<00:07:20.034> our<00:07:20.355> big,<00:07:20.739> you<00:07:20.771> know,<00:07:20.980> consumer<00:07:21.637> general<00:07:21.877> availability<00:07:22.598> launch<00:07:22.919> a<00:07:22.935> little<00:07:23.159> bit<00:07:23.303> later<00:07:23.544> this<00:07:23.704> year,<00:07:24.521> but<00:07:24.665> the<00:07:24.745> traction<00:07:25.146> has<00:07:25.322> been<00:07:25.467> crazy.

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Like<00:07:26.204> we<00:07:26.348> have<00:07:26.508> just<00:07:26.684> been,<00:07:28.271> you<00:07:28.303> know,<00:07:28.527> it's<00:07:28.848> pretty<00:07:29.072> wild<00:07:29.328> to<00:07:29.473> be<00:07:30.033> almost<00:07:30.450> profitable.

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As<00:07:31.668> a<00:07:31.732> company<00:07:32.213> before<00:07:33.175> you<00:07:33.399> actually<00:07:33.896> launch<00:07:35.098> like<00:07:35.339> a<00:07:35.419> general<00:07:35.740> consumer<00:07:36.301> product.

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That<00:07:37.327> is<00:07:37.503> kind<00:07:37.663> of<00:07:37.743> wild.

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Yeah.

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Let<00:07:38.946> me,<00:07:39.170> let<00:07:39.218> me<00:07:39.346> ask<00:07:39.507> you<00:07:39.571> a<00:07:39.587> few<00:07:39.747> questions<00:07:40.084> about<00:07:40.308> crowdfunding.

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I'm<00:07:41.254> super<00:07:41.575> interested<00:07:42.056> in<00:07:42.152> it.

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And<00:07:42.697> it<00:07:42.793> seems<00:07:43.033> like<00:07:43.194> it's<00:07:43.290> a<00:07:43.354> great<00:07:43.611> way<00:07:43.755> for<00:07:43.995> consumer<00:07:44.476> product<00:07:44.941> companies<00:07:46.079> to<00:07:46.304> test<00:07:46.801> whether<00:07:47.121> or<00:07:47.153> not<00:07:47.426> they<00:07:47.506> have<00:07:47.618> a<00:07:47.746> product<00:07:48.083> that<00:07:48.243> consumers<00:07:48.788> are<00:07:48.820> going<00:07:48.916> to<00:07:49.029> want.

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Yeah.

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Whether<00:07:50.872> there's<00:07:51.113> even<00:07:51.273> a<00:07:51.289> market<00:07:51.706> for<00:07:51.930> it,<00:07:52.010> whether<00:07:52.315> people<00:07:52.587> are,<00:07:52.972> like<00:07:53.132> you<00:07:53.213> said,<00:07:53.453> like,<00:07:53.693> I<00:07:53.710> mean,<00:07:53.934> you<00:07:54.078> have<00:07:54.255> the<00:07:54.335> highest<00:07:54.800> one<00:07:55.056> ever<00:07:55.296> on<00:07:55.457> Indiegogo,<00:07:56.499> like<00:07:56.980> whether<00:07:57.204> people<00:07:57.445> are<00:07:57.477> even<00:07:57.637> going<00:07:57.717> to<00:07:57.781> like<00:07:58.022> open<00:07:58.663> their<00:07:59.304> pocketbooks<00:07:59.865> right<00:08:00.186> then<00:08:00.586> for<00:08:00.747> something<00:08:01.131> that<00:08:01.228> they<00:08:01.372> might<00:08:01.709> not<00:08:01.949> get<00:08:02.109> for<00:08:02.254> 6<00:08:02.510> months<00:08:02.734> to<00:08:02.767> a<00:08:02.799> year<00:08:02.911> or<00:08:03.071> something<00:08:03.280> like<00:08:03.456> that.

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I'm<00:08:03.713> not<00:08:03.938> sure<00:08:04.050> what<00:08:04.195> the<00:08:04.355> regular<00:08:04.660> timeframe<00:08:05.078> is.

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What<00:08:06.507> advantages<00:08:07.085> have<00:08:07.229> you<00:08:07.326> seen<00:08:07.727> from<00:08:08.530> being<00:08:08.835> on<00:08:08.931> Indiegogo<00:08:09.574> and<00:08:10.120> going<00:08:10.441> the<00:08:10.842> crowdfunding<00:08:11.340> route?

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Oh<00:08:12.303> my<00:08:12.464> gosh,<00:08:13.106> immense<00:08:13.508> advantages,<00:08:14.391> especially<00:08:14.792> when<00:08:14.872> you<00:08:14.953> think<00:08:15.129> about<00:08:15.354> the<00:08:15.515> backdrop<00:08:16.382> of<00:08:17.345> consumer<00:08:17.827> tech<00:08:18.068> launches<00:08:18.469> that<00:08:18.549> have<00:08:18.710> happened<00:08:19.513> more<00:08:19.609> recently.

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So<00:08:21.054> we've<00:08:22.339> had<00:08:22.499> a<00:08:22.563> string<00:08:23.061> of<00:08:23.784> very<00:08:24.089> high-profile<00:08:24.747> failures.

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So<00:08:26.273> think<00:08:26.449> about<00:08:27.300> the<00:08:27.380> Humane<00:08:27.959> AI<00:08:28.280> pin.

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The<00:08:29.468> Fisker<00:08:30.047> Ocean,<00:08:31.155> the<00:08:31.316> Rabbit<00:08:32.119> R1,<00:08:32.858> you<00:08:32.890> know,<00:08:33.019> like<00:08:33.243> when<00:08:33.340> tech<00:08:33.661> reviewers<00:08:34.143> get<00:08:34.368> this<00:08:34.464> stuff,<00:08:35.268> they<00:08:35.412> basically<00:08:35.830> say,<00:08:36.858> what<00:08:36.971> is<00:08:37.131> this?

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This<00:08:37.597> is<00:08:37.677> like<00:08:38.320> fake<00:08:38.561> it<00:08:38.690> till<00:08:38.803> you<00:08:38.883> make<00:08:39.061> it.

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Like<00:08:39.368> this<00:08:39.530> product<00:08:39.837> barely<00:08:40.176> even<00:08:40.402> functions<00:08:41.048> or<00:08:41.129> works<00:08:41.533> on<00:08:41.630> any<00:08:41.856> dimension.

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How<00:08:43.310> could<00:08:43.423> they<00:08:43.568> possibly<00:08:43.972> ship<00:08:44.215> this<00:08:44.263> thing?

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And<00:08:45.410> so<00:08:45.976> when<00:08:46.072> you're<00:08:46.315> dealing<00:08:46.799> with<00:08:47.010> hardware,<00:08:49.457> you<00:08:49.489> know,<00:08:49.635> it's<00:08:49.878> very<00:08:50.202> hard<00:08:51.563> to<00:08:51.661> go<00:08:51.888> on<00:08:52.001> a<00:08:52.147> journey<00:08:52.714> to<00:08:53.022> iterate<00:08:53.443> on<00:08:53.605> hardware<00:08:54.027> and<00:08:54.254> get<00:08:54.432> it<00:08:54.643> ready.

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Before<00:08:56.125> it's<00:08:57.088> into<00:08:57.489> its<00:08:57.810> production.

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But<00:08:59.496> going<00:08:59.817> the<00:08:59.897> crowdfunding<00:09:00.459> route<00:09:00.764> with<00:09:00.861> Kickstarter<00:09:01.342> and<00:09:01.503> Indiegogo,<00:09:02.707> it<00:09:02.932> gives<00:09:03.188> you<00:09:03.333> a<00:09:03.413> pathway<00:09:04.537> to,<00:09:05.741> you<00:09:05.837> know,<00:09:05.982> get<00:09:06.223> that<00:09:06.479> early<00:09:06.865> audience<00:09:07.844> who<00:09:08.069> understands,<00:09:09.353> hey,<00:09:09.610> like,<00:09:09.915> this<00:09:10.011> is<00:09:10.092> not<00:09:10.348> a<00:09:10.413> fully<00:09:10.718> baked<00:09:10.959> product.

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You're<00:09:11.938> coming<00:09:12.564> on<00:09:12.644> a<00:09:12.805> journey<00:09:13.142> with<00:09:13.383> me<00:09:13.896> to<00:09:14.201> make<00:09:14.571> this<00:09:14.828> thing,<00:09:15.614> and<00:09:15.791> you're<00:09:15.935> going<00:09:16.016> to<00:09:16.048> be<00:09:16.192> part<00:09:16.529> of<00:09:16.674> this<00:09:16.850> experience.

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You're<00:09:17.444> going<00:09:17.509> to<00:09:17.557> be<00:09:17.717> part<00:09:17.958> of<00:09:18.038> the<00:09:18.199> journey<00:09:19.002> of<00:09:19.146> bringing<00:09:19.403> it<00:09:19.483> to<00:09:19.580> life.

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And<00:09:20.832> while<00:09:20.944> that<00:09:21.169> journey<00:09:21.506> isn't<00:09:22.453> great<00:09:22.758> for<00:09:22.935> every<00:09:23.160> consumer,<00:09:24.380> for<00:09:24.460> a<00:09:24.476> certain<00:09:24.878> section<00:09:25.424> of<00:09:25.504> the<00:09:25.568> market,<00:09:26.708> they<00:09:26.869> thrive<00:09:27.206> on<00:09:27.238> it.

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They<00:09:27.977> love<00:09:28.153> it<00:09:28.394> because<00:09:28.619> they're<00:09:28.715> like,<00:09:28.940> wow,<00:09:29.518> I<00:09:29.663> got<00:09:29.839> to<00:09:29.920> contribute.

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Like<00:09:30.482> I<00:09:30.562> got<00:09:30.706> to<00:09:30.803> be<00:09:30.883> part<00:09:31.140> of<00:09:31.268> this<00:09:31.445> thing<00:09:31.622> and<00:09:31.750> make<00:09:32.152> it<00:09:32.184> a<00:09:32.312> reality.

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And<00:09:33.452> it's<00:09:33.597> something<00:09:33.998> a<00:09:34.014> lot<00:09:34.239> of<00:09:34.897> those<00:09:35.218> folks<00:09:35.700> are<00:09:35.780> really<00:09:35.957> proud<00:09:36.198> of<00:09:36.643> so<00:09:36.663> that<00:09:36.824> when<00:09:36.968> they<00:09:37.065> look<00:09:37.241> at<00:09:37.322> their<00:09:37.466> device,<00:09:37.964> it's<00:09:38.590> like,<00:09:38.735> hey,<00:09:39.329> I'll<00:09:39.473> give<00:09:39.618> you<00:09:39.714> a<00:09:39.794> discount.

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You<00:09:40.838> know,<00:09:41.063> you<00:09:41.384> preorder<00:09:41.882> this<00:09:42.042> device,<00:09:42.845> you're<00:09:42.925> going<00:09:43.038> to<00:09:43.150> get<00:09:43.311> it<00:09:43.391> first.

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It's<00:09:44.290> going<00:09:44.403> to<00:09:44.515> have<00:09:44.676> bugs,<00:09:45.346> it's<00:09:45.366> going<00:09:45.543> to<00:09:45.639> have<00:09:45.816> kinks,<00:09:46.699> but<00:09:47.020> you<00:09:47.470> you're<00:09:47.566> going<00:09:47.646> to<00:09:47.743> work<00:09:47.919> it<00:09:48.048> out<00:09:48.144> with<00:09:48.257> me.

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And<00:09:49.108> by<00:09:49.269> the<00:09:49.429> end<00:09:49.590> of<00:09:49.734> it,<00:09:49.895> we'll<00:09:50.056> have<00:09:50.216> a<00:09:50.248> fully<00:09:50.554> production-ready<00:09:51.357> device.

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And<00:09:51.903> for<00:09:52.883> startups,<00:09:54.313> this<00:09:54.489> is<00:09:54.570> a<00:09:54.650> godsend,<00:09:55.694> you<00:09:55.774> know,<00:09:55.935> because<00:09:56.240> startups<00:09:56.577> don't<00:09:56.802> have<00:09:56.979> the<00:09:57.140> budget<00:09:57.606> of<00:09:58.248> an<00:09:58.409> Apple<00:09:58.907> or<00:09:59.067> a<00:09:59.228> Bose<00:09:59.806> or<00:10:00.015> a<00:10:00.111> Microsoft,<00:10:01.541> you<00:10:01.670> know,<00:10:01.862> where<00:10:01.975> it's<00:10:02.103> like,<00:10:02.344> oh,<00:10:02.505> you<00:10:02.585> basically<00:10:03.003> effectively<00:10:03.469> have<00:10:03.645> infinite<00:10:03.983> money<00:10:04.208> behind<00:10:04.529> you.

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We<00:10:05.557> don't<00:10:05.718> have<00:10:05.894> infinite<00:10:06.215> money,<00:10:06.762> right?

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We<00:10:07.003> have<00:10:07.244> real<00:10:07.420> constraints.

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And<00:10:08.770> so<00:10:08.866> we<00:10:08.962> don't<00:10:09.171> have<00:10:09.332> the<00:10:09.412> ability<00:10:09.814> to<00:10:09.910> just<00:10:10.231> kind<00:10:10.392> of<00:10:10.456> sit<00:10:10.713> here<00:10:11.677> for<00:10:11.902> years<00:10:12.464> tinkering<00:10:13.203> and<00:10:13.428> iterating<00:10:13.990> on<00:10:14.087> it,<00:10:14.167> trying<00:10:14.408> to<00:10:14.488> get<00:10:14.665> it<00:10:14.729> perfect.

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Like<00:10:15.677> we<00:10:15.773> have<00:10:15.917> to<00:10:16.078> do<00:10:16.318> all<00:10:16.495> that<00:10:17.169> publicly.

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And<00:10:18.565> sometimes,<00:10:18.966> like,<00:10:19.384> it's<00:10:19.480> painful,<00:10:20.090> right?

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It's<00:10:20.330> like,<00:10:20.571> oh,<00:10:21.454> we<00:10:21.550> launched<00:10:21.791> an<00:10:21.935> update<00:10:22.288> and<00:10:22.417> it<00:10:22.513> didn't<00:10:23.460> work<00:10:23.701> out<00:10:23.781> as<00:10:23.957> well<00:10:24.102> as<00:10:24.198> we<00:10:24.343> hoped.

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Or,<00:10:25.001> you<00:10:25.542> know,<00:10:25.562> it's<00:10:25.787> like,<00:10:25.947> oh,<00:10:26.124> we<00:10:26.204> found<00:10:26.445> this,<00:10:26.605> this<00:10:26.846> bug<00:10:27.167> that<00:10:28.627> is<00:10:28.772> causing<00:10:29.093> some,<00:10:29.334> some<00:10:29.558> issues<00:10:29.879> in<00:10:29.959> the<00:10:30.040> field.

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But<00:10:31.324> that's<00:10:31.661> part<00:10:31.821> of<00:10:31.901> the<00:10:31.981> process,<00:10:32.768> right?

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Like,<00:10:33.105> that,<00:10:33.330> that's<00:10:33.747> part<00:10:33.891> of<00:10:33.971> the<00:10:34.132> iteration,<00:10:34.870> iteration<00:10:35.336> process.

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Now,<00:10:36.379> I<00:10:36.475> think<00:10:36.716> one<00:10:36.956> thing<00:10:37.679> that,<00:10:38.000> that<00:10:38.160> a<00:10:38.240> lot<00:10:38.417> of<00:10:38.465> consumers<00:10:39.043> don't<00:10:39.267> understand<00:10:40.327> about<00:10:40.551> the<00:10:40.631> crowdfunding<00:10:41.209> process<00:10:42.413> is<00:10:42.509> that,<00:10:42.959> that<00:10:43.216> number<00:10:43.617> that<00:10:43.842> you<00:10:44.018> see<00:10:45.142> that<00:10:45.367> people<00:10:45.848> raise<00:10:46.250> on<00:10:46.426> crowdfunding<00:10:48.417> is,<00:10:49.059> is<00:10:49.236> not<00:10:50.102> how<00:10:50.279> much<00:10:50.584> money<00:10:50.857> it<00:10:51.001> takes<00:10:51.387> to<00:10:51.547> bring<00:10:51.900> something<00:10:52.350> to<00:10:52.414> market.

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So<00:10:54.597> for<00:10:54.999> us,<00:10:56.604> you<00:10:56.684> know,<00:10:57.262> we,<00:10:58.386> you<00:10:58.418> know,<00:10:58.562> if<00:10:58.627> you<00:10:58.707> go<00:10:58.851> on<00:10:58.980> our<00:10:59.172> Indiegogo<00:10:59.670> page<00:10:59.991> or<00:11:00.136> Kickstarter<00:11:00.633> page,<00:11:00.858> you'll<00:11:00.970> see<00:11:01.677> that<00:11:02.560> we've<00:11:02.881> done<00:11:03.587> $6.8<00:11:04.229> million<00:11:05.353> of<00:11:05.433> sales.

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Right.

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But<00:11:07.777> we're<00:11:07.937> a<00:11:08.082> venture-backed<00:11:08.724> company.

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We<00:11:09.772> had<00:11:09.950> to<00:11:10.031> go<00:11:10.257> raise<00:11:11.002> $22<00:11:11.503> million<00:11:12.943> to<00:11:13.089> go<00:11:13.202> make<00:11:13.509> this<00:11:13.752> device<00:11:14.561> a<00:11:14.642> reality.

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Like,<00:11:15.386> we<00:11:15.515> couldn't<00:11:15.758> have<00:11:15.855> just<00:11:16.098> done<00:11:16.324> it<00:11:16.971> with<00:11:17.149> the<00:11:17.230> money<00:11:17.473> that<00:11:17.619> came<00:11:17.942> from<00:11:18.250> crowdfunding.

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What<00:11:19.397> crowdfunding<00:11:20.044> effectively<00:11:20.545> was,<00:11:21.499> was<00:11:21.660> a<00:11:21.757> preorder<00:11:22.097> campaign<00:11:23.616> where<00:11:23.859> we're<00:11:24.408> actually<00:11:24.813> judging<00:11:25.233> demand<00:11:25.799> of<00:11:25.880> like,<00:11:26.057> okay,<00:11:27.334> you<00:11:27.431> know,<00:11:27.577> do<00:11:27.658> people<00:11:27.868> want<00:11:28.030> this<00:11:28.207> thing?

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How<00:11:30.003> much<00:11:30.246> do<00:11:30.327> they<00:11:30.473> want<00:11:30.651> it?

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Like,<00:11:31.055> what<00:11:31.201> are<00:11:31.282> the<00:11:31.379> dimensions<00:11:31.929> of<00:11:32.026> that<00:11:32.430> demand<00:11:33.142> curve?

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And<00:11:33.644> so<00:11:33.951> crowdfunding<00:11:34.777> gives<00:11:34.955> you<00:11:35.084> a<00:11:35.116> much<00:11:35.424> better<00:11:35.666> chance<00:11:37.419> selling<00:11:37.839> that<00:11:38.066> upfront<00:11:38.971> and<00:11:39.278> getting<00:11:40.006> a<00:11:40.168> really<00:11:40.346> group<00:11:40.669> of<00:11:40.734> passionate<00:11:41.219> people<00:11:41.542> behind<00:11:41.785> the<00:11:41.882> product<00:11:42.512> that<00:11:42.674> will<00:11:42.755> help<00:11:42.997> you<00:11:43.078> bring<00:11:43.256> it.

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What<00:11:44.982> went<00:11:45.159> into<00:11:45.320> your<00:11:45.529> decision<00:11:45.948> to<00:11:46.028> be<00:11:46.189> on<00:11:46.350> both<00:11:46.575> Kickstarter<00:11:47.154> and<00:11:47.315> Indiegogo?

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Is<00:11:48.104> that<00:11:48.264> normal?

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Is<00:11:48.763> that<00:11:48.924> like<00:11:49.165> the<00:11:50.131> thing<00:11:50.437> that<00:11:51.096> a<00:11:51.161> lot<00:11:51.273> of<00:11:51.338> people<00:11:51.579> do?

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Yeah.

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So,<00:11:52.921> so<00:11:53.147> these<00:11:53.389> days<00:11:53.631> Kickstarter<00:11:54.034> and<00:11:54.195> Indiegogo<00:11:55.388> work<00:11:55.710> really<00:11:55.952> well<00:11:56.129> together.

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So<00:11:57.080> I<00:11:57.177> think<00:11:57.354> maybe<00:11:57.660> in<00:11:57.741> the,<00:11:57.902> in<00:11:57.983> the<00:11:58.144> early<00:11:58.386> times<00:11:58.789> people<00:11:59.047> thought<00:11:59.337> of<00:11:59.433> them<00:11:59.901> as<00:12:00.239> competing<00:12:00.562> platforms,<00:12:01.685> but<00:12:02.173> most<00:12:02.531> of<00:12:02.596> the<00:12:02.759> playbook<00:12:03.247> today<00:12:03.833> is<00:12:03.963> that<00:12:04.125> you<00:12:04.304> launch<00:12:04.711> on<00:12:04.874> Kickstarter<00:12:05.952> and<00:12:06.177> Kickstarter<00:12:06.755> is<00:12:06.852> a<00:12:06.980> defined<00:12:07.462> window<00:12:07.718> of<00:12:07.863> time.

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It<00:12:08.666> has<00:12:08.778> a<00:12:08.907> beginning<00:12:09.228> and<00:12:09.324> an<00:12:09.404> end.

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And<00:12:10.849> then<00:12:11.010> once<00:12:11.315> you're<00:12:11.491> done<00:12:11.877> with<00:12:11.989> Kickstarter,<00:12:12.936> you<00:12:13.001> actually<00:12:13.177> transition<00:12:13.884> to<00:12:14.702> Indiegogo's<00:12:15.569> preorder<00:12:15.987> campaign<00:12:16.468> platform<00:12:17.432> that<00:12:17.512> they<00:12:17.656> call<00:12:17.913> the<00:12:18.138> InDemand<00:12:18.620> platform<00:12:20.001> so<00:12:20.081> that<00:12:20.546> you<00:12:20.643> can<00:12:20.867> continue<00:12:21.750> to<00:12:21.847> take<00:12:22.232> preorders<00:12:23.998> and<00:12:24.576> continue<00:12:25.218> to<00:12:25.363> generate<00:12:25.636> sales.

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And<00:12:27.225> that<00:12:27.322> can<00:12:27.546> go<00:12:27.787> as<00:12:27.948> long<00:12:28.205> as<00:12:28.333> you<00:12:28.429> want<00:12:28.654> until<00:12:28.975> you're<00:12:29.072> ready<00:12:29.312> for<00:12:29.457> general<00:12:29.778> availability.

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Oh,<00:12:31.335> I<00:12:31.383> had<00:12:31.560> no<00:12:31.624> idea.

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Yeah,<00:12:32.427> I<00:12:32.443> was<00:12:32.539> still<00:12:32.764> thinking<00:12:33.069> of<00:12:33.166> them<00:12:33.342> as<00:12:33.487> like<00:12:33.711> the<00:12:33.808> competing<00:12:34.289> platforms.

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That's<00:12:35.317> actually<00:12:35.478> really<00:12:35.719> cool.

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It's<00:12:36.442> super<00:12:36.779> handy.

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And<00:12:37.068> they<00:12:37.245> actually,<00:12:38.048> if<00:12:38.129> you<00:12:38.289> go<00:12:38.386> to<00:12:38.498> our<00:12:38.627> Kickstarter<00:12:39.189> page,<00:12:39.992> they<00:12:40.217> work<00:12:40.394> together,<00:12:40.779> they<00:12:40.940> integrate<00:12:41.277> together.

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It<00:12:41.759> will<00:12:41.920> say,<00:12:42.948> uh,<00:12:43.350> on,<00:12:43.591> on,<00:12:43.832> for<00:12:43.944> example,<00:12:44.330> Indiegogo,<00:12:45.294> it<00:12:45.374> will<00:12:45.470> say<00:12:45.695> how<00:12:45.856> much<00:12:46.097> money<00:12:46.322> was<00:12:46.498> raised<00:12:46.739> from<00:12:46.900> Kickstarter,<00:12:47.784> another<00:12:48.025> platform,<00:12:48.667> right?

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And<00:12:48.973> you<00:12:49.069> can<00:12:49.230> go<00:12:49.390> between<00:12:49.712> them.

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And<00:12:50.033> if<00:12:50.097> you<00:12:50.177> go<00:12:50.210> to<00:12:50.338> Kickstarter,<00:12:51.318> it<00:12:51.382> will<00:12:51.463> actually<00:12:51.639> forward<00:12:52.041> you<00:12:52.202> to<00:12:52.443> Indiegogo.

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That's<00:12:54.611> so<00:12:54.852> cool.

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I<00:12:55.656> love<00:12:55.977> that.

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That's<00:12:56.860> actually<00:12:57.085> great<00:12:57.407> for<00:12:57.583> up<00:12:57.744> and<00:12:57.824> coming<00:12:58.065> entrepreneurs.

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Hey,<00:12:59.415> uh,<00:12:59.656> on<00:12:59.752> the<00:12:59.833> hardware<00:13:00.234> piece<00:13:00.941> and<00:13:01.021> how<00:13:01.182> hard<00:13:01.439> it<00:13:01.584> is.

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How<00:13:02.627> did<00:13:02.804> you<00:13:03.045> go—<00:13:03.366> how<00:13:03.462> do<00:13:03.510> you<00:13:03.671> go<00:13:03.767> about<00:13:04.393> building<00:13:04.730> an<00:13:04.795> earbud?

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An<00:13:05.678> earbud,<00:13:05.951> sorry.

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Like,<00:13:06.657> this<00:13:06.962> is<00:13:07.203> like,<00:13:08.166> this<00:13:08.359> isn't<00:13:08.648> something<00:13:09.065> that<00:13:09.225> anybody<00:13:09.547> can<00:13:09.707> just<00:13:09.932> do<00:13:10.108> and<00:13:10.269> tinker<00:13:10.574> with<00:13:10.686> in<00:13:10.815> their<00:13:10.991> garage.

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Like,<00:13:12.276> how<00:13:12.356> do<00:13:12.420> you<00:13:12.516> actually<00:13:12.918> do<00:13:13.078> this?

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This<00:13:14.202> is<00:13:14.989> extremely<00:13:15.486> complicated.

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Uh,<00:13:16.995> it<00:13:17.092> really,<00:13:18.039> you<00:13:18.071> know,<00:13:18.135> when<00:13:18.280> you're<00:13:18.376> talking<00:13:18.777> about<00:13:19.259> a<00:13:19.419> device<00:13:19.981> like<00:13:20.094> Sleepbuds,<00:13:21.651> um,<00:13:23.015> you<00:13:23.128> know,<00:13:23.272> the<00:13:23.353> smaller<00:13:23.979> that<00:13:24.139> you<00:13:24.300> build<00:13:24.557> something,<00:13:26.001> the<00:13:26.098> harder<00:13:26.563> that<00:13:26.788> it<00:13:26.900> is<00:13:27.591> really<00:13:27.928> and<00:13:28.008> truly<00:13:28.409> to<00:13:28.554> create.

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So<00:13:31.410> we<00:13:31.571> stand<00:13:31.958> on<00:13:32.055> the<00:13:32.136> shoulder<00:13:32.523> of<00:13:32.620> giants.

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Bose<00:13:34.540> put<00:13:34.782> in<00:13:35.589> a<00:13:35.605> lot<00:13:36.347> of<00:13:36.476> money<00:13:36.734> into<00:13:37.202> R&D<00:13:37.573> to<00:13:38.509> building<00:13:38.832> the<00:13:38.912> form<00:13:39.298> factor,<00:13:40.438> building<00:13:40.824> the<00:13:40.984> buds,<00:13:41.466> like<00:13:41.868> the<00:13:42.029> tips,<00:13:42.591> the<00:13:42.688> case.

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There's<00:13:44.117> a<00:13:44.133> lot<00:13:44.840> of<00:13:45.579> R&D<00:13:45.981> development<00:13:46.447> that<00:13:46.608> they<00:13:46.704> did<00:13:46.945> there.

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And,<00:13:48.134> you<00:13:48.166> know,<00:13:48.311> I<00:13:48.407> think<00:13:48.536> it's<00:13:48.633> important<00:13:49.006> to<00:13:49.103> recognize<00:13:49.849> we<00:13:50.012> didn't<00:13:50.255> start<00:13:50.417> from<00:13:50.660> scratch,<00:13:51.471> right?

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Yeah.

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But<00:13:52.947> it's<00:13:53.077> also<00:13:53.320> important<00:13:53.629> to<00:13:53.661> recognize<00:13:54.229> that<00:13:54.977> 95%<00:13:55.956> of<00:13:56.036> this<00:13:56.196> device<00:13:56.597> is<00:13:56.678> different.

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So<00:13:58.427> while,<00:13:58.828> you<00:13:58.860> know,<00:13:59.021> if<00:13:59.165> I,<00:14:00.225> if<00:14:00.353> I<00:14:00.449> bring<00:14:00.995> the,<00:14:01.412> the<00:14:02.054> Bose<00:14:02.375> and<00:14:02.455> the<00:14:02.520> Oslo<00:14:02.937> cases,<00:14:03.820> like,<00:14:04.686> okay,<00:14:04.943> they<00:14:05.103> look<00:14:05.280> similar,<00:14:05.601> right?

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Like,<00:14:06.307> and<00:14:06.387> if<00:14:06.532> I<00:14:06.628> open<00:14:06.949> them,<00:14:07.671> they<00:14:07.816> look<00:14:08.057> very<00:14:08.233> similar.

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You<00:14:09.677> would<00:14:09.822> not<00:14:09.998> necessarily<00:14:10.640> guess<00:14:11.443> that<00:14:11.668> 95%<00:14:12.470> of<00:14:12.631> this<00:14:12.743> device<00:14:12.984> is<00:14:13.048> different,<00:14:14.171> but<00:14:14.316> it<00:14:14.476> is.

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And,<00:14:16.097> um,<00:14:17.124> you<00:14:17.221> know,<00:14:17.542> that<00:14:17.782> requires<00:14:18.809> a<00:14:18.890> truly<00:14:19.291> world-class<00:14:19.788> engineering<00:14:20.270> team.

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To,<00:14:22.515> to<00:14:22.659> make<00:14:22.835> happen.

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So,<00:14:24.582> uh,<00:14:25.320> we<00:14:25.624> have<00:14:26.426> incredible<00:14:27.307> masters<00:14:28.285> of<00:14:28.365> their<00:14:28.526> craft<00:14:29.007> from<00:14:29.247> mechanical<00:14:29.792> engineering,<00:14:30.866> electrical<00:14:31.315> engineering,<00:14:32.357> system<00:14:32.677> architecture,<00:14:34.056> firmware,<00:14:35.114> software,<00:14:37.085> every<00:14:37.326> aspect<00:14:37.759> of<00:14:37.983> it<00:14:38.624> that<00:14:38.865> bring<00:14:39.265> the<00:14:39.345> device<00:14:39.762> to<00:14:39.906> life.

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And<00:14:40.804> so<00:14:41.734> it's<00:14:41.846> a<00:14:41.990> very,<00:14:42.696> um,<00:14:43.834> it's<00:14:43.930> a<00:14:44.234> very<00:14:44.908> time-intensive,<00:14:46.462> resource-intensive<00:14:47.360> process.

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And<00:14:48.788> unlike<00:14:49.061> software,<00:14:50.652> there's<00:14:50.958> the<00:14:51.118> margin<00:14:51.536> for<00:14:51.633> mistakes<00:14:52.725> is<00:14:52.886> very<00:14:53.127> low,<00:14:54.188> right?

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Because<00:14:55.232> God<00:14:55.473> forbid<00:14:56.421> you<00:14:56.598> ship<00:14:56.903> out<00:14:57.064> a<00:14:57.096> bunch<00:14:57.337> of<00:14:57.450> units<00:14:58.287> and<00:14:58.368> there's<00:14:58.593> a<00:14:58.609> hardware<00:14:59.077> problem<00:14:59.576> and<00:14:59.656> you<00:14:59.737> have<00:14:59.898> to<00:14:59.979> recall<00:15:00.381> them.

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You<00:15:01.976> might<00:15:02.105> not<00:15:02.250> survive<00:15:02.637> as<00:15:02.733> a<00:15:02.798> startup,<00:15:03.668> right?

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So<00:15:04.006> hardware<00:15:04.876> is<00:15:04.972> incredibly<00:15:05.617> risky<00:15:06.488> from<00:15:07.135> that<00:15:07.313> end.

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Oh,<00:15:09.579> for<00:15:09.628> sure.

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Yeah.

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So,<00:15:11.101> um,<00:15:11.764> but<00:15:11.910> you've<00:15:12.072> also<00:15:12.315> got<00:15:12.380> to<00:15:12.477> do<00:15:12.574> software<00:15:13.043> too,<00:15:13.221> right?

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Like,<00:15:13.691> it's<00:15:13.804> not<00:15:13.885> like<00:15:14.112> you<00:15:14.257> could<00:15:14.354> escape<00:15:14.678> that<00:15:14.840> piece.

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Yeah,<00:15:15.914> no.

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So<00:15:16.878> we<00:15:17.038> have<00:15:17.199> to<00:15:17.279> do<00:15:17.905> hardware,<00:15:18.467> we<00:15:18.564> have<00:15:18.740> to<00:15:18.869> do<00:15:19.190> firmware,<00:15:19.768> we<00:15:19.848> have<00:15:20.009> to<00:15:20.153> do<00:15:20.346> software<00:15:21.133> because<00:15:21.373> we<00:15:21.454> have<00:15:21.695> iOS,<00:15:22.481> Android,<00:15:22.899> web<00:15:23.124> apps.

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We<00:15:24.167> also<00:15:24.328> have<00:15:24.440> to<00:15:24.521> do<00:15:24.729> content.

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So<00:15:27.379> we<00:15:27.475> design<00:15:28.920> noise<00:15:29.305> masking<00:15:29.723> tracks<00:15:30.847> that<00:15:31.585> are<00:15:31.890> very<00:15:32.292> specifically<00:15:33.095> and<00:15:33.239> specially<00:15:33.737> designed<00:15:34.138> to<00:15:34.283> block<00:15:34.540> out<00:15:34.700> noise,<00:15:35.359> especially<00:15:35.808> snoring.

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And<00:15:36.868> so,<00:15:37.735> you<00:15:37.815> know,<00:15:37.976> this<00:15:38.088> is<00:15:38.233> not<00:15:38.538> your<00:15:39.357> grandma's<00:15:39.919> white<00:15:40.160> noise.

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You<00:15:40.802> know,<00:15:40.883> this<00:15:41.061> is<00:15:41.206> not<00:15:41.448> like<00:15:41.690> white<00:15:41.932> noise,<00:15:42.174> pink<00:15:42.432> noise,<00:15:42.803> green,<00:15:43.303> you<00:15:43.384> know,<00:15:44.191> all<00:15:44.433> that<00:15:44.610> is<00:15:44.756> great.

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But<00:15:45.643> when<00:15:45.788> you're<00:15:45.885> designing<00:15:46.514> tracks<00:15:46.789> specifically<00:15:47.337> for<00:15:47.483> noise<00:15:47.821> masking,<00:15:48.773> there's<00:15:48.935> a<00:15:49.032> target<00:15:49.580> curve<00:15:50.000> and<00:15:50.080> there<00:15:50.419> are<00:15:50.644> dynamics<00:15:51.272> that<00:15:51.353> you're<00:15:51.449> trying<00:15:51.723> to<00:15:51.836> hit<00:15:52.077> in<00:15:52.158> those<00:15:52.319> tracks.

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That's<00:15:53.527> just<00:15:53.704> very<00:15:54.010> different,<00:15:54.654> right?

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So<00:15:55.701> full<00:15:55.878> stack<00:15:56.586> from<00:15:56.828> a<00:15:56.860> hardware,<00:15:57.408> software,<00:15:57.971> firmware,<00:15:58.680> content,<00:15:59.244> we<00:15:59.421> do<00:15:59.566> everything<00:16:00.165> in-house.

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And<00:16:02.685> like<00:16:02.864> the<00:16:03.075> actual<00:16:03.351> manufacturing<00:16:04.227> of<00:16:04.389> it,<00:16:05.769> like<00:16:06.012> how<00:16:06.255> do<00:16:06.320> you,<00:16:06.564> how<00:16:06.742> does<00:16:06.969> that<00:16:07.294> work?

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Like<00:16:07.781> if<00:16:07.862> somebody<00:16:08.268> like<00:16:08.511> wanted<00:16:09.257> and<00:16:09.420> not<00:16:10.083> not<00:16:10.259> if<00:16:10.323> somebody<00:16:10.564> wanted<00:16:10.821> to<00:16:10.885> do<00:16:10.965> the<00:16:11.126> earbuds,<00:16:11.447> but<00:16:11.511> if<00:16:11.559> somebody<00:16:11.848> wants<00:16:12.008> to<00:16:12.072> manufacture<00:16:12.811> something,<00:16:13.533> I<00:16:13.613> just<00:16:13.774> want<00:16:13.918> our<00:16:14.014> audience<00:16:14.351> to<00:16:14.415> understand<00:16:14.897> like<00:16:15.699> the<00:16:15.940> difficulty<00:16:16.582> of<00:16:16.726> this,<00:16:17.144> although<00:16:17.465> it<00:16:17.625> may<00:16:17.802> seem<00:16:18.492> easier<00:16:18.829> than<00:16:19.069> it<00:16:19.214> is,<00:16:20.128> just<00:16:20.337> the<00:16:20.433> difficulty<00:16:21.220> of<00:16:21.316> trying<00:16:21.717> to<00:16:21.797> mass<00:16:23.065> manufacture<00:16:24.830> a<00:16:24.927> product.

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Like<00:16:26.435> what<00:16:26.756> all<00:16:26.836> does<00:16:27.029> it<00:16:27.093> go<00:16:27.238> into?

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Like,<00:16:27.847> do<00:16:28.200> you<00:16:28.297> have<00:16:28.441> to<00:16:28.521> go<00:16:28.618> to<00:16:28.778> China?

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You<00:16:29.324> got<00:16:29.404> to<00:16:29.500> go<00:16:29.982> out<00:16:30.078> of<00:16:30.142> the<00:16:30.206> United<00:16:30.495> States.

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I<00:16:30.784> assume<00:16:31.105> there's<00:16:31.410> all<00:16:31.522> sorts<00:16:31.827> of<00:16:31.891> things<00:16:32.052> that<00:16:32.148> go<00:16:32.245> into<00:16:32.453> this.

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Yeah.

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Oh<00:16:33.833> gosh.

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Um,<00:16:35.342> oh,<00:16:36.064> you<00:16:36.144> know,<00:16:36.706> you<00:16:36.882> triggered<00:16:37.219> me<00:16:37.364> to<00:16:37.508> think<00:16:37.684> of<00:16:37.765> like,<00:16:37.989> oh,<00:16:38.150> where<00:16:38.262> do<00:16:38.326> I<00:16:38.406> even<00:16:38.663> start<00:16:39.032> with<00:16:39.273> like<00:16:39.465> a<00:16:39.529> topic<00:16:39.930> so<00:16:40.091> big?

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So<00:16:42.578> we<00:16:42.738> have<00:16:42.963> a<00:16:43.316> member<00:16:43.684> on<00:16:43.765> our<00:16:43.941> team<00:16:44.904> who<00:16:45.610> has<00:16:45.786> 30<00:16:46.091> years<00:16:46.332> in<00:16:46.364> the<00:16:46.428> manufacturing<00:16:47.086> stack.

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She<00:16:49.059> is<00:16:49.235> like<00:16:49.781> an<00:16:50.182> incredible,<00:16:51.257> incredible<00:16:52.781> mind<00:16:53.711> in<00:16:53.808> the<00:16:53.872> hardware<00:16:54.289> stack.

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She<00:16:55.412> speaks<00:16:55.733> both<00:16:56.134> Chinese<00:16:56.695> and<00:16:56.840> English.

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She<00:16:57.883> has<00:16:58.059> worked<00:16:58.220> for<00:16:58.364> many<00:16:58.685> companies<00:16:59.102> that<00:16:59.246> you<00:16:59.744> would<00:16:59.840> know<00:16:59.984> their<00:17:00.145> name,<00:17:00.401> including<00:17:00.786> Bose.

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She<00:17:01.829> has<00:17:02.070> produced<00:17:02.856> many<00:17:03.112> hundred<00:17:03.513> million<00:17:03.818> millions<00:17:04.251> of<00:17:04.315> dollars<00:17:04.716> worth<00:17:04.796> of<00:17:04.860> product<00:17:05.598> in<00:17:05.662> her<00:17:06.063> career.

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Um,<00:17:07.522> without<00:17:07.987> her,<00:17:08.949> it<00:17:09.030> would<00:17:09.126> have<00:17:09.270> been<00:17:10.409> next<00:17:10.810> to<00:17:10.970> impossible<00:17:11.996> to<00:17:12.076> try<00:17:12.189> to<00:17:12.317> make<00:17:12.509> a<00:17:12.574> device<00:17:12.846> like<00:17:12.894> this,<00:17:13.856> because<00:17:14.177> inside<00:17:14.514> of<00:17:14.594> the<00:17:14.674> SleepBuds,<00:17:15.620> there's<00:17:15.925> over<00:17:16.166> 370<00:17:17.144> parts.

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So<00:17:18.266> you're<00:17:18.427> talking<00:17:18.827> about,<00:17:19.613> you<00:17:19.709> have<00:17:19.934> to<00:17:20.014> set<00:17:20.255> up<00:17:20.351> a<00:17:20.415> supply<00:17:20.896> chain<00:17:22.291> of<00:17:22.997> over<00:17:23.157> 370<00:17:23.959> parts,<00:17:25.001> and<00:17:25.097> if<00:17:25.306> any<00:17:25.546> one<00:17:25.659> of<00:17:25.787> those<00:17:25.963> parts<00:17:26.621> is<00:17:26.701> not<00:17:26.990> there,<00:17:28.273> you<00:17:28.369> don't<00:17:28.529> get<00:17:28.689> to<00:17:28.770> build<00:17:29.010> the<00:17:29.090> device.

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Right?

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So<00:17:30.598> you're<00:17:30.694> talking<00:17:31.111> about<00:17:32.442> a<00:17:32.763> very<00:17:32.939> intense<00:17:33.645> logistical<00:17:34.543> task.

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Even<00:17:36.371> on<00:17:36.467> the<00:17:36.547> supply<00:17:37.092> chain<00:17:37.333> angle,<00:17:37.589> like<00:17:37.814> who,<00:17:38.311> who<00:17:38.536> are<00:17:38.632> these<00:17:38.792> suppliers<00:17:39.193> that<00:17:39.273> are<00:17:39.353> going<00:17:39.434> to,<00:17:39.594> that<00:17:39.738> are<00:17:39.834> going<00:17:39.947> to<00:17:40.075> provide<00:17:40.620> these<00:17:40.797> materials?

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Where,<00:17:42.079> where<00:17:42.240> can<00:17:42.400> you<00:17:42.480> get<00:17:42.705> them?

00:17:43.282 --> 00:17:44.421
You<00:17:43.330> have<00:17:43.443> to<00:17:43.523> negotiate<00:17:44.164> with<00:17:44.325> them.

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You<00:17:44.645> have<00:17:44.790> to<00:17:44.886> build<00:17:45.110> that<00:17:45.190> entire<00:17:45.591> pipeline.

00:17:46.970 --> 00:18:08.603
For<00:17:47.131> your<00:17:47.259> manufacturer,<00:17:48.574> there's<00:17:48.879> all<00:17:49.200> like<00:17:49.392> you<00:17:49.520> have<00:17:49.616> to<00:17:49.697> set<00:17:49.921> up<00:17:50.017> the<00:17:50.098> production<00:17:50.563> line,<00:17:51.284> all<00:17:51.380> the<00:17:51.541> equipment<00:17:52.022> that<00:17:52.166> you<00:17:52.262> have<00:17:52.423> to<00:17:52.583> do,<00:17:54.010> the<00:17:54.107> training,<00:17:54.764> like<00:17:54.989> people<00:17:55.309> don't<00:17:55.614> realize<00:17:56.689> If<00:17:56.817> I<00:17:56.914> showed<00:17:57.331> you<00:17:57.476> a<00:17:57.492> video<00:17:58.905> of<00:17:58.985> our<00:17:59.162> production<00:17:59.724> line,<00:18:01.153> you<00:18:01.249> would<00:18:01.409> think<00:18:01.875> that<00:18:02.036> we<00:18:02.132> were<00:18:02.293> building<00:18:03.320> Rolls-Royces,<00:18:04.524> like<00:18:04.701> with<00:18:04.846> the<00:18:04.926> amount<00:18:05.167> of<00:18:05.263> human<00:18:06.098> touch<00:18:06.532> points<00:18:06.853> there<00:18:07.029> are<00:18:07.912> in<00:18:08.073> building<00:18:08.314> the<00:18:08.394> product.

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It's,<00:18:09.534> it's<00:18:09.936> like,<00:18:10.481> it's<00:18:10.867> like<00:18:10.979> mind-boggling<00:18:11.830> when<00:18:11.927> you<00:18:12.007> first<00:18:12.199> see<00:18:12.248> it.

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You're<00:18:12.440> like,<00:18:12.729> I<00:18:12.874> can't<00:18:13.677> believe<00:18:14.014> there's<00:18:14.255> that<00:18:14.480> many<00:18:14.720> human<00:18:15.058> beings<00:18:16.101> involved<00:18:16.663> with<00:18:16.824> creating<00:18:17.209> a<00:18:17.241> device<00:18:17.787> this<00:18:17.948> big.

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Um,<00:18:19.409> so<00:18:19.553> you<00:18:19.618> have<00:18:19.714> to<00:18:19.858> train<00:18:20.420> all<00:18:20.517> of<00:18:20.597> those<00:18:20.822> workers.

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There's,<00:18:24.209> when<00:18:24.353> you're<00:18:24.433> talking<00:18:24.787> about<00:18:25.075> the<00:18:25.316> actual<00:18:26.359> creation<00:18:26.937> process<00:18:27.419> of<00:18:27.499> the<00:18:27.579> device,<00:18:28.141> right?

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So<00:18:29.505> you<00:18:29.650> have<00:18:29.762> to<00:18:29.842> go<00:18:30.227> through<00:18:30.388> the<00:18:30.532> prototyping<00:18:31.206> stage.

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Once<00:18:32.314> you<00:18:32.394> get<00:18:32.651> to<00:18:32.795> the<00:18:32.940> prototyping<00:18:33.758> stage,<00:18:34.561> you<00:18:34.705> have<00:18:35.106> a<00:18:35.267> DV<00:18:35.684> build,<00:18:36.150> then<00:18:36.310> a<00:18:36.390> PV<00:18:36.888> build,<00:18:37.209> then<00:18:37.369> a<00:18:37.450> PQ<00:18:38.011> build.

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Like<00:18:38.750> in<00:18:38.958> each<00:18:39.135> one<00:18:39.279> of<00:18:39.376> these<00:18:39.600> phases,<00:18:40.820> you<00:18:40.981> are<00:18:41.927> iterating<00:18:42.971> on<00:18:43.131> the<00:18:43.211> hardware<00:18:44.174> to<00:18:44.255> get<00:18:44.415> it<00:18:44.511> more<00:18:44.832> and<00:18:44.929> more<00:18:45.218> ready<00:18:46.181> for<00:18:46.293> mainstream<00:18:46.903> mass<00:18:47.095> production.

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And<00:18:48.187> at<00:18:48.588> every<00:18:48.845> single<00:18:49.247> point<00:18:49.728> in<00:18:49.809> the<00:18:49.889> process,<00:18:51.816> there<00:18:52.057> will<00:18:52.297> be<00:18:52.442> problems.

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I<00:18:53.903> assure<00:18:54.369> you,<00:18:55.107> there<00:18:55.268> will<00:18:55.509> be,<00:18:56.312> there<00:18:56.617> will<00:18:56.713> be<00:18:56.809> some<00:18:57.259> problem<00:18:57.757> that<00:18:57.901> happens<00:18:58.881> where<00:18:58.961> you're<00:18:59.057> like,<00:19:00.069> oh<00:19:00.406> no,<00:19:00.807> we<00:19:00.952> have<00:19:01.129> to<00:19:01.209> go<00:19:01.450> back<00:19:01.626> to<00:19:01.803> the<00:19:01.867> drawing<00:19:02.413> board<00:19:02.542> and<00:19:02.638> do<00:19:03.055> this<00:19:03.377> thing<00:19:03.601> over,<00:19:04.404> do<00:19:04.484> this<00:19:04.741> thing<00:19:04.982> over.

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You<00:19:06.283> know,<00:19:06.363> from<00:19:06.524> our<00:19:06.813> own<00:19:06.989> story,<00:19:08.659> we,<00:19:09.542> um,<00:19:10.522> there's<00:19:10.907> the,<00:19:11.244> we<00:19:11.325> have<00:19:11.485> a<00:19:11.501> number<00:19:12.127> of<00:19:12.272> chip<00:19:12.465> suppliers.

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One<00:19:13.668> of<00:19:13.749> our<00:19:13.893> chip<00:19:14.214> suppliers,<00:19:15.177> once<00:19:15.497> we<00:19:15.642> were<00:19:15.882> functionally<00:19:16.781> done<00:19:17.005> with<00:19:17.102> the<00:19:17.182> device,<00:19:18.305> we<00:19:18.449> were<00:19:18.610> ready<00:19:18.818> to<00:19:18.882> start<00:19:19.893> gearing<00:19:20.150> up<00:19:20.310> manufacturing.

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They<00:19:21.979> came<00:19:22.300> to<00:19:22.476> us<00:19:22.717> and<00:19:22.781> they<00:19:22.813> said,<00:19:23.904> uh,<00:19:24.305> hey<00:19:24.401> guys,<00:19:25.059> sorry,<00:19:25.765> but,<00:19:26.150> uh,<00:19:26.968> turns<00:19:27.273> out<00:19:27.530> the<00:19:27.674> chip<00:19:27.915> that<00:19:28.075> you're<00:19:28.252> using<00:19:29.214> in<00:19:29.359> your<00:19:29.455> device<00:19:30.337> that's<00:19:30.642> really<00:19:30.899> important<00:19:31.364> to<00:19:31.444> the<00:19:31.540> functioning<00:19:32.006> of<00:19:32.166> it,<00:19:33.049> we're<00:19:33.209> actually<00:19:33.770> going<00:19:33.883> to<00:19:33.947> stop<00:19:34.268> supporting<00:19:34.733> that.

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So<00:19:36.434> if<00:19:36.578> you<00:19:36.754> could<00:19:36.979> just<00:19:37.701> move<00:19:38.022> to<00:19:38.182> our<00:19:38.519> newer<00:19:38.840> chip,<00:19:39.803> That<00:19:39.979> would<00:19:40.108> be<00:19:40.204> great.

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And,<00:19:42.531> you<00:19:42.628> know,<00:19:42.917> imagine<00:19:44.040> you<00:19:44.136> did<00:19:44.361> all<00:19:44.634> of<00:19:44.778> this<00:19:45.083> work<00:19:46.062> to<00:19:46.207> get<00:19:46.399> to<00:19:46.544> this<00:19:46.785> point<00:19:47.748> where<00:19:47.908> you<00:19:48.069> could<00:19:48.325> start<00:19:48.711> shipping<00:19:49.192> this<00:19:49.417> device<00:19:50.059> out<00:19:50.219> to<00:19:50.316> people<00:19:51.343> and<00:19:51.519> they<00:19:51.680> tell<00:19:51.985> you<00:19:52.322> at<00:19:52.466> the<00:19:52.563> last<00:19:52.868> minute,<00:19:53.943> no,<00:19:54.168> actually<00:19:54.473> you<00:19:54.569> have<00:19:54.729> to<00:19:54.810> switch<00:19:56.495> to<00:19:56.655> a<00:19:56.671> newer<00:19:57.859> chip.

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Like,<00:20:00.267> and<00:20:00.491> all<00:20:00.828> of<00:20:00.973> the,<00:20:01.374> the<00:20:02.177> like<00:20:02.353> cascading<00:20:03.140> headaches<00:20:03.621> that<00:20:03.701> are<00:20:03.798> caused<00:20:04.600> from<00:20:04.761> that.

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Right.

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Which,<00:20:06.203> which<00:20:06.444> there<00:20:06.540> are<00:20:06.684> many,<00:20:07.004> there<00:20:07.149> are<00:20:07.181> many,<00:20:07.565> many<00:20:07.806> cascading<00:20:08.447> headaches<00:20:08.847> that<00:20:09.344> happen,<00:20:10.049> including<00:20:10.994> having<00:20:11.251> to<00:20:11.411> rewrite<00:20:11.812> all<00:20:11.956> of<00:20:12.036> your<00:20:12.116> firmware,<00:20:13.238> all<00:20:13.478> of<00:20:13.574> your<00:20:13.718> firmware.

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Right.

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So,<00:20:15.962> um,<00:20:17.083> yeah,<00:20:17.404> I<00:20:17.436> mean,<00:20:17.724> we<00:20:17.885> have<00:20:18.061> so<00:20:18.237> many<00:20:18.526> war<00:20:18.718> stories<00:20:19.423> at<00:20:19.503> this<00:20:19.743> point<00:20:20.208> of<00:20:20.368> obstacles<00:20:20.929> that<00:20:21.089> we've<00:20:21.250> had<00:20:21.426> to<00:20:21.570> overcome<00:20:22.708> in<00:20:22.852> order<00:20:23.028> to<00:20:23.108> get<00:20:23.349> the<00:20:23.493> product<00:20:23.814> to<00:20:23.974> where<00:20:24.150> it<00:20:24.294> is<00:20:24.855> today.

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And<00:20:26.057> we're<00:20:26.185> not<00:20:26.313> even<00:20:26.474> done<00:20:26.634> yet.

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Right.

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Like<00:20:27.275> we're<00:20:27.371> still<00:20:27.611> in<00:20:27.659> the<00:20:27.755> preorder<00:20:28.156> phase.

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General<00:20:29.422> availability<00:20:29.919> launch<00:20:30.319> is<00:20:30.383> still<00:20:30.576> a<00:20:30.640> couple<00:20:30.880> of<00:20:30.912> months<00:20:31.120> away.

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There's<00:20:32.307> still<00:20:32.500> more<00:20:32.869> for<00:20:33.110> us<00:20:33.222> to<00:20:33.367> do,<00:20:34.314> but<00:20:34.876> the<00:20:34.973> journey<00:20:35.294> that<00:20:35.438> we<00:20:35.535> have<00:20:35.695> been<00:20:35.920> on<00:20:36.097> in<00:20:36.257> delivering<00:20:36.739> the<00:20:36.883> first<00:20:37.622> 30,000<00:20:38.296> devices<00:20:38.730> to<00:20:38.810> the<00:20:38.907> field,<00:20:39.934> I<00:20:39.950> mean,<00:20:41.058> I<00:20:41.154> just,<00:20:42.278> I<00:20:42.359> can't<00:20:42.616> even<00:20:42.824> imagine<00:20:43.242> people<00:20:43.499> that<00:20:43.627> are<00:20:43.724> walking<00:20:44.045> into<00:20:44.430> it<00:20:44.928> that<00:20:45.169> don't<00:20:45.554> have<00:20:46.517> robust<00:20:46.935> hardware<00:20:47.320> experience.

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Like<00:20:48.059> we<00:20:48.219> have<00:20:48.540> at<00:20:48.621> this<00:20:48.781> point,<00:20:49.022> we're<00:20:49.167> a<00:20:49.247> team<00:20:49.440> of<00:20:49.568> 40<00:20:49.889> people.

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There's<00:20:52.057> an<00:20:52.250> immense<00:20:52.860> amount<00:20:53.101> of<00:20:53.197> experience<00:20:53.598> on<00:20:53.679> the<00:20:53.759> team<00:20:54.465> across<00:20:54.963> every<00:20:55.365> part<00:20:55.541> of<00:20:55.621> the<00:20:55.702> stack.

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And<00:20:57.340> You<00:20:57.533> know,<00:20:57.694> I<00:20:57.774> just<00:20:58.016> feel<00:20:58.193> so<00:20:58.499> bad<00:20:58.821> for<00:20:58.966> those<00:20:59.223> folks<00:20:59.626> that,<00:21:00.833> you<00:21:00.865> know,<00:21:01.075> they're<00:21:01.171> like,<00:21:01.526> hey,<00:21:01.735> I<00:21:01.783> really<00:21:01.960> want<00:21:02.186> this<00:21:02.363> thing<00:21:02.524> to<00:21:02.685> exist.

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I'm<00:21:03.119> going<00:21:03.248> to<00:21:03.329> go<00:21:03.474> on<00:21:03.651> crowdfunding.

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I'm<00:21:04.343> going<00:21:04.440> to<00:21:04.520> go<00:21:04.697> raise<00:21:05.003> money.

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I'm<00:21:05.293> going<00:21:05.406> to<00:21:05.486> go<00:21:05.647> work<00:21:05.889> with<00:21:06.066> manufacturers<00:21:06.790> and<00:21:06.871> make<00:21:07.000> it<00:21:07.032> happen.

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There's<00:21:08.261> a<00:21:08.488> reason<00:21:08.973> why<00:21:09.297> the<00:21:09.442> failure<00:21:09.847> rate<00:21:10.656> of<00:21:10.817> crowdfunding<00:21:11.384> is<00:21:11.432> so<00:21:11.707> high,<00:21:12.306> especially<00:21:12.694> for<00:21:12.920> hardware.

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It's<00:21:15.150> extremely<00:21:15.947> complicated.

00:21:18.467 --> 00:21:20.759
What's<00:21:18.711> the<00:21:18.890> one<00:21:19.117> element<00:21:19.540> or<00:21:19.686> part<00:21:19.963> that's<00:21:20.190> the<00:21:20.337> hardest?

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Everything.

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Is<00:21:24.049> it<00:21:24.147> chips?

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I<00:21:24.476> mean,<00:21:24.706> no.

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The<00:21:25.913> one—.

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Let<00:21:26.378> me<00:21:26.474> ask<00:21:26.715> it<00:21:26.779> a<00:21:26.795> different<00:21:27.052> way.

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Like,<00:21:27.421> what,<00:21:27.693> what's<00:21:27.902> an<00:21:27.998> element<00:21:28.399> or<00:21:28.559> part<00:21:29.024> that,<00:21:29.505> um,<00:21:30.804> is<00:21:31.430> the<00:21:32.023> hardest<00:21:32.568> to<00:21:32.873> get?

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Like,<00:21:33.932> when<00:21:34.172> there's<00:21:34.349> a<00:21:34.413> supply<00:21:35.038> chain<00:21:35.359> issue,<00:21:35.792> it's<00:21:36.000> going<00:21:36.097> to<00:21:36.241> cause<00:21:37.123> major<00:21:37.460> problems.

00:21:38.422 --> 00:21:39.913
Yeah,<00:21:38.727> I<00:21:38.743> mean,<00:21:39.368> this<00:21:39.545> is<00:21:39.689> the<00:21:39.785> thing.

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When<00:21:40.090> you<00:21:40.170> ask<00:21:40.346> the<00:21:40.427> question<00:21:40.763> of<00:21:41.293> what<00:21:41.469> part<00:21:41.710> is<00:21:41.854> the<00:21:41.934> hardest,<00:21:42.768> certainly<00:21:43.153> like<00:21:43.377> supply<00:21:43.714> chain<00:21:44.035> can<00:21:44.340> be<00:21:44.500> difficult<00:21:45.623> in<00:21:45.783> times<00:21:46.665> when,<00:21:47.627> uh,<00:21:47.788> there's<00:21:48.028> low<00:21:48.140> supply<00:21:48.846> or<00:21:48.926> there's,<00:21:49.471> uh—<00:21:49.888> so<00:21:50.049> for<00:21:50.177> example,<00:21:50.610> we<00:21:50.754> had<00:21:51.397> a<00:21:51.413> supplier<00:21:52.766> who<00:21:52.863> was<00:21:53.024> hit<00:21:53.813> with<00:21:53.974> a<00:21:53.990> cybersecurity<00:21:54.876> attack<00:21:55.908> that<00:21:56.085> shut<00:21:56.407> down<00:21:56.971> their<00:21:57.132> production<00:21:58.405> for<00:21:58.501> 30,<00:21:58.904> like<00:21:59.210> 30<00:21:59.403> days<00:21:59.693> plus<00:21:59.871> or<00:22:00.016> minus,<00:22:00.581> right?

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That<00:22:03.020> means<00:22:03.262> we're<00:22:03.424> shut<00:22:03.730> down.

00:22:04.312 --> 00:22:10.777
You<00:22:04.393> know,<00:22:04.554> it's<00:22:04.812> like,<00:22:04.958> there's,<00:22:05.184> there's<00:22:05.426> not<00:22:05.701> like,<00:22:05.846> there's<00:22:06.201> only<00:22:06.331> so<00:22:06.492> much<00:22:06.718> that<00:22:06.815> we<00:22:06.977> can<00:22:07.138> do<00:22:08.172> without<00:22:08.672> that,<00:22:09.074> that<00:22:09.556> supply,<00:22:10.520> right?

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How<00:22:11.725> do<00:22:11.869> you<00:22:12.030> predict<00:22:12.994> a<00:22:13.010> cybersecurity<00:22:14.038> attack<00:22:15.082> on<00:22:15.163> one<00:22:15.275> of<00:22:15.404> your<00:22:15.500> suppliers?

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Like<00:22:16.143> you<00:22:16.303> can't,<00:22:16.769> you<00:22:16.866> can't<00:22:17.026> possibly<00:22:17.492> know<00:22:17.669> that's<00:22:17.830> going<00:22:17.990> to<00:22:18.071> happen.

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Right.

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So<00:22:21.266> that<00:22:21.443> stuff<00:22:22.008> is<00:22:22.105> not<00:22:22.331> hard<00:22:22.718> in<00:22:22.815> the<00:22:22.895> sense<00:22:23.298> that<00:22:24.250> it's<00:22:24.492> difficult<00:22:24.831> to<00:22:25.057> overcome.

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It's<00:22:26.831> just<00:22:26.992> hard<00:22:27.250> because<00:22:27.815> when<00:22:27.960> it<00:22:28.041> happens,<00:22:28.460> it<00:22:28.605> disrupts<00:22:29.008> operations<00:22:29.670> and<00:22:29.734> it's<00:22:29.815> like<00:22:29.880> you<00:22:29.978> have<00:22:30.158> to<00:22:30.223> have<00:22:30.403> a,<00:22:31.304> you<00:22:31.468> have<00:22:31.631> to<00:22:31.779> figure<00:22:32.123> some<00:22:32.450> way<00:22:32.679> out,<00:22:32.859> some<00:22:33.105> other<00:22:33.334> ways.

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Like,<00:22:33.678> can<00:22:33.776> I<00:22:33.842> find<00:22:34.087> another<00:22:34.333> supplier?

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Can<00:22:36.017> I,<00:22:36.582> you<00:22:36.615> know,<00:22:37.244> be<00:22:37.551> first<00:22:37.890> in<00:22:37.971> line<00:22:38.294> for<00:22:38.407> the<00:22:38.520> first<00:22:38.698> shipments<00:22:39.166> that<00:22:39.263> are<00:22:39.344> coming<00:22:39.973> out<00:22:40.070> of<00:22:40.151> that<00:22:40.313> supplier<00:22:40.619> when<00:22:40.716> they're<00:22:40.878> operational<00:22:41.524> again?

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Like<00:22:42.396> there's,<00:22:42.735> there's<00:22:42.896> so<00:22:42.993> many<00:22:43.219> things<00:22:43.461> that<00:22:43.542> you<00:22:43.688> have<00:22:43.784> to<00:22:43.962> kind<00:22:44.188> of<00:22:44.269> try.

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But<00:22:45.734> that's<00:22:45.975> not<00:22:46.441> hard<00:22:47.180> in<00:22:47.260> the<00:22:47.340> traditional<00:22:47.838> sense.

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Hard<00:22:49.573> in<00:22:49.605> the<00:22:49.733> traditional<00:22:50.231> sense<00:22:50.552> would<00:22:50.713> be<00:22:51.821> we<00:22:52.062> operate<00:22:52.624> at<00:22:52.785> the<00:22:53.668> edge<00:22:53.861> of<00:22:54.005> the<00:22:54.085> frontier<00:22:55.595> of<00:22:56.816> this<00:22:57.057> hardware's<00:22:57.603> capability.

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Like<00:22:59.144> many<00:22:59.401> of<00:22:59.466> the<00:22:59.546> things<00:22:59.803> that<00:22:59.947> we're<00:23:00.108> using<00:23:00.590> in<00:23:00.686> Sleepbuds<00:23:01.939> are<00:23:02.902> just—<00:23:03.705> they're<00:23:03.946> exciting,<00:23:04.605> they're<00:23:04.765> new<00:23:05.006> technologies.

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Like<00:23:06.050> for<00:23:06.130> example,<00:23:07.238> we're<00:23:07.399> using<00:23:07.736> Bluetooth<00:23:08.620> Low<00:23:08.844> Energy<00:23:09.888> as<00:23:10.338> our<00:23:10.563> streaming<00:23:11.270> standard.

00:23:12.217 --> 00:23:17.311
Now,<00:23:12.571> most<00:23:12.940> phones<00:23:14.065> do<00:23:14.129> not<00:23:14.354> support<00:23:15.592> Bluetooth<00:23:16.074> Low<00:23:16.170> Energy<00:23:16.957> audio<00:23:17.134> streaming.

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So<00:23:18.580> we<00:23:18.661> have<00:23:18.821> to<00:23:18.902> stream<00:23:19.287> from<00:23:19.448> the<00:23:19.544> phone<00:23:20.589> to<00:23:20.669> the<00:23:20.814> case<00:23:22.115> and<00:23:22.196> then<00:23:22.340> the<00:23:22.437> case<00:23:22.870> to<00:23:23.401> the<00:23:23.561> SleepPod.

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And<00:23:25.714> that<00:23:26.791> isn't<00:23:27.337> like—<00:23:27.562> that<00:23:27.739> really<00:23:27.884> hasn't<00:23:28.141> been<00:23:28.301> done<00:23:28.462> before,<00:23:29.362> especially<00:23:29.892> on<00:23:30.310> the<00:23:30.390> kind<00:23:30.615> of<00:23:30.712> hardware<00:23:31.113> that<00:23:31.354> we're<00:23:31.740> doing<00:23:31.997> it<00:23:32.077> on.

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And<00:23:32.865> so<00:23:33.588> it's<00:23:33.765> extremely<00:23:34.231> exciting.

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It's<00:23:34.970> very<00:23:35.195> technically<00:23:35.612> challenging<00:23:36.577> and<00:23:36.737> pulling<00:23:37.139> it<00:23:37.284> off<00:23:38.006> means<00:23:38.408> that<00:23:39.131> you<00:23:39.307> get<00:23:39.613> these<00:23:39.773> like<00:23:40.030> tiny<00:23:40.512> little<00:23:40.817> sleep<00:23:41.074> buds<00:23:41.379> that<00:23:41.460> have<00:23:41.636> 10<00:23:41.942> hours<00:23:42.215> of<00:23:42.359> battery<00:23:42.745> life<00:23:43.082> and<00:23:43.226> could<00:23:43.387> do<00:23:43.548> biometric<00:23:44.126> sensing<00:23:44.624> and<00:23:44.704> environmental<00:23:45.427> sensing.

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And<00:23:46.375> they<00:23:46.439> have<00:23:46.599> all<00:23:46.760> these<00:23:46.921> cool<00:23:47.113> superpowers,<00:23:49.169> but<00:23:49.266> it's<00:23:49.410> hard,<00:23:50.069> right?

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Like<00:23:50.374> you<00:23:50.454> don't<00:23:50.631> get<00:23:50.791> that<00:23:50.936> stuff<00:23:51.177> for<00:23:51.257> free.

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Like<00:23:51.900> you<00:23:51.980> have<00:23:52.157> to<00:23:52.237> build<00:23:52.414> it.

00:23:52.960 --> 00:24:02.083
So<00:23:54.164> that's<00:23:54.630> where<00:23:54.727> I<00:23:54.807> would<00:23:54.951> say<00:23:55.690> the<00:23:55.835> hardest<00:23:56.413> part<00:23:56.638> about<00:23:56.895> this<00:23:57.842> is<00:23:58.083> operating<00:23:58.742> at<00:23:58.822> the<00:23:59.047> edge<00:23:59.208> of<00:23:59.304> the<00:23:59.368> frontier<00:24:00.348> because<00:24:00.734> you<00:24:00.991> are<00:24:01.135> the<00:24:01.296> one<00:24:01.537> laying<00:24:01.713> the<00:24:01.794> ground.

00:24:02.822 --> 00:24:08.029
You<00:24:02.918> can't<00:24:03.159> go<00:24:03.303> out<00:24:03.464> like,<00:24:03.898> Stack<00:24:04.285> Overflow<00:24:04.769> and<00:24:04.931> be<00:24:04.963> like,<00:24:05.173> hey,<00:24:05.963> another<00:24:06.383> engineer<00:24:06.786> has<00:24:06.948> solved<00:24:07.190> this<00:24:07.351> problem<00:24:07.755> before.

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How<00:24:08.481> do<00:24:08.642> I<00:24:08.739> solve<00:24:09.029> this<00:24:09.207> problem?

00:24:09.933 --> 00:24:11.692
You<00:24:10.078> have<00:24:10.256> to<00:24:10.417> invent<00:24:10.821> the<00:24:10.885> way,<00:24:11.547> right?

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And<00:24:11.853> whenever<00:24:12.176> you're,<00:24:12.596> whenever<00:24:12.999> you're<00:24:13.241> the<00:24:13.290> one<00:24:13.466> inventing<00:24:13.868> the<00:24:13.949> way,<00:24:15.251> that,<00:24:15.637> that<00:24:15.814> I<00:24:15.975> look,<00:24:16.216> that,<00:24:16.683> that<00:24:16.843> is<00:24:17.004> classically<00:24:17.487> hard.

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What<00:24:19.416> are<00:24:19.497> you<00:24:19.609> seeing<00:24:19.899> from<00:24:20.060> customers?

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Are<00:24:20.558> they<00:24:20.719> listening<00:24:21.105> to<00:24:21.250> audiobooks,<00:24:21.995> podcasts,<00:24:23.048> the<00:24:23.453> noises?

00:24:24.020 --> 00:24:26.304
Like<00:24:24.506> what,<00:24:24.749> what's<00:24:24.927> kind<00:24:25.106> of<00:24:25.170> seems<00:24:25.478> to<00:24:25.559> be<00:24:25.656> the<00:24:25.721> most<00:24:25.899> popular?

00:24:26.936 --> 00:24:34.006
Uh,<00:24:28.411> so<00:24:29.205> we<00:24:29.367> have<00:24:29.691> two<00:24:30.280> classes<00:24:31.500> of<00:24:32.544> individuals<00:24:33.604> right<00:24:33.861> now.

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There's<00:24:34.953> the<00:24:35.194> first<00:24:35.451> class<00:24:35.708> of<00:24:35.837> individual<00:24:36.720> where<00:24:37.539> they<00:24:37.620> don't<00:24:37.780> care<00:24:37.941> about<00:24:38.037> streaming,<00:24:39.306> they<00:24:39.547> just<00:24:39.788> care<00:24:40.655> about<00:24:40.912> noise<00:24:41.233> masking.

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And<00:24:42.374> so<00:24:43.305> one<00:24:43.466> of<00:24:43.498> the<00:24:43.643> cool<00:24:43.900> superpowers<00:24:44.751> that<00:24:45.008> Sleepbuds<00:24:45.393> have<00:24:46.277> is<00:24:46.389> that<00:24:46.855> you<00:24:47.000> can<00:24:47.176> turn<00:24:47.417> them<00:24:47.578> into<00:24:47.819> Bluetooth<00:24:48.284> off<00:24:48.525> mode.

00:24:49.666 --> 00:24:55.014
So<00:24:49.971> all<00:24:50.132> the<00:24:50.292> Bluetooth<00:24:50.613> radio<00:24:50.951> shut<00:24:51.192> off<00:24:52.220> and<00:24:52.316> then<00:24:52.493> it<00:24:52.637> just<00:24:53.023> locally<00:24:53.440> plays<00:24:53.826> back<00:24:54.468> your<00:24:54.565> sleep<00:24:54.822> sound.

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So<00:24:56.652> for<00:24:56.797> a<00:24:56.813> lot<00:24:57.037> of<00:24:57.069> folks,<00:24:57.455> especially<00:24:57.759> if<00:24:57.872> they<00:24:57.952> were<00:24:58.080> coming<00:24:58.417> from<00:24:58.722> the<00:24:58.818> Bose<00:24:58.995> Sleepbuds<00:24:59.524> One<00:24:59.765> or<00:24:59.845> the<00:24:59.942> Bose<00:25:00.038> Sleepbuds<00:25:00.503> Two,<00:25:01.610> they<00:25:01.771> care<00:25:02.027> about<00:25:02.429> that<00:25:02.990> more<00:25:03.151> than<00:25:03.311> anything<00:25:04.194> because<00:25:04.514> that's<00:25:04.835> how<00:25:04.996> they're<00:25:05.220> using<00:25:05.477> this<00:25:05.638> product.

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They're<00:25:06.199> using<00:25:06.600> it<00:25:07.306> as<00:25:07.419> an<00:25:07.627> earplug<00:25:08.044> that<00:25:08.205> plays<00:25:08.510> white<00:25:08.686> noise.

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So<00:25:10.933> that<00:25:11.173> customer,<00:25:12.521> you<00:25:12.778> know,<00:25:13.083> is,<00:25:13.339> is,<00:25:13.564> uh,<00:25:13.901> is<00:25:13.997> about,<00:25:14.398> I<00:25:14.635> want<00:25:14.655> to<00:25:14.864> say<00:25:14.960> like<00:25:15.169> half<00:25:15.506> of<00:25:15.650> the,<00:25:15.987> the<00:25:16.468> population.

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The<00:25:17.977> other<00:25:18.153> half<00:25:19.116> are<00:25:19.741> brand<00:25:19.998> new<00:25:20.159> to<00:25:20.239> Sleepbuds.

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They<00:25:21.041> have<00:25:21.202> never,<00:25:21.843> they<00:25:21.924> were<00:25:22.020> never<00:25:22.325> a<00:25:22.405> Bose<00:25:22.646> customer.

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They<00:25:23.191> have<00:25:23.368> no<00:25:23.592> reference<00:25:24.010> point<00:25:24.154> to<00:25:24.266> that.

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And<00:25:25.277> for<00:25:25.453> those<00:25:25.774> people,<00:25:26.719> streaming<00:25:27.200> is<00:25:27.296> really<00:25:27.457> important.

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So<00:25:28.499> they'll<00:25:28.739> listen<00:25:29.044> to<00:25:29.140> podcasts,<00:25:29.765> they'll<00:25:29.925> listen<00:25:30.182> to<00:25:30.342> audiobooks,<00:25:32.169> they'll<00:25:32.506> even<00:25:32.730> listen<00:25:32.987> to<00:25:33.131> YouTube<00:25:33.452> videos.

00:25:34.430 --> 00:25:37.812
Now,<00:25:34.975> for<00:25:35.135> privacy<00:25:35.632> reasons,<00:25:36.113> we<00:25:36.273> don't<00:25:36.738> collect<00:25:37.155> what<00:25:37.235> people<00:25:37.475> are<00:25:37.620> listening<00:25:37.780> to.

00:25:38.597 --> 00:25:45.731
So<00:25:38.662> I<00:25:38.758> can't<00:25:38.998> tell<00:25:39.239> you<00:25:39.383> like<00:25:39.944> 30%<00:25:40.216> of<00:25:40.457> people<00:25:40.681> are<00:25:40.761> listening<00:25:41.034> to<00:25:41.082> Audible<00:25:41.467> or<00:25:41.499> something<00:25:41.803> like,<00:25:42.348> there's<00:25:42.845> a<00:25:42.909> privacy<00:25:43.326> layer<00:25:43.486> between<00:25:43.871> us<00:25:44.208> and<00:25:44.288> the<00:25:44.368> customer.

00:25:45.971 --> 00:25:56.468
But<00:25:46.676> just<00:25:46.853> from<00:25:47.654> what<00:25:47.815> people<00:25:48.440> write<00:25:48.552> about<00:25:48.856> online<00:25:49.402> and<00:25:49.482> what<00:25:49.578> they<00:25:49.674> talk<00:25:49.914> about<00:25:50.283> and<00:25:50.540> user<00:25:50.716> interviews,<00:25:51.887> It's<00:25:52.369> pretty<00:25:52.546> clear,<00:25:52.948> like,<00:25:53.494> there's<00:25:53.655> a<00:25:53.671> lot<00:25:53.848> of<00:25:53.896> audiobooks,<00:25:54.378> there's<00:25:54.571> a<00:25:54.619> lot<00:25:54.732> of<00:25:54.796> podcasts,<00:25:55.761> and<00:25:55.825> there's<00:25:56.227> some<00:25:56.339> YouTube.

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What<00:25:58.493> does<00:25:58.590> a<00:25:58.718> typical<00:25:59.056> day<00:25:59.281> look<00:25:59.458> like<00:25:59.683> for<00:25:59.779> you?

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Oh,<00:26:02.786> uh,<00:26:03.333> I<00:26:03.429> go<00:26:03.590> through<00:26:03.751> different<00:26:04.008> seasons<00:26:04.940> of<00:26:05.037> my<00:26:05.117> life,<00:26:06.065> and<00:26:06.724> this<00:26:07.223> is<00:26:07.367> a<00:26:07.448> very,<00:26:08.091> very<00:26:08.412> busy<00:26:08.686> season<00:26:10.084> of<00:26:10.181> my<00:26:10.390> life.

00:26:10.972 --> 00:26:14.968
Um,<00:26:11.959> my<00:26:12.363> son<00:26:12.848> was<00:26:13.075> born<00:26:13.253> about<00:26:13.431> a<00:26:13.495> year<00:26:13.722> ago,<00:26:14.547> little<00:26:14.709> baby<00:26:14.838> Cyrus.

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Wow,<00:26:15.291> congrats.

00:26:16.068 --> 00:26:16.634
Uh,<00:26:16.326> thank<00:26:16.553> you.

00:26:16.828 --> 00:26:19.449
So<00:26:17.071> it's<00:26:17.216> my,<00:26:17.346> it's<00:26:17.604> my<00:26:17.766> firstborn,<00:26:18.268> so<00:26:18.413> I'm<00:26:18.656> going<00:26:18.915> through<00:26:19.141> fatherhood.

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For<00:26:19.880> the<00:26:19.928> first<00:26:20.137> time.

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And,<00:26:22.305> uh,<00:26:23.043> you<00:26:23.124> know,<00:26:23.284> it's<00:26:23.445> really<00:26:23.685> interesting.

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When<00:26:24.023> I<00:26:24.055> was<00:26:24.151> a<00:26:24.231> kid,<00:26:25.452> people<00:26:26.014> always<00:26:26.576> told<00:26:26.817> me—<00:26:26.945> I<00:26:26.961> was<00:26:27.073> like<00:26:27.218> indoctrinated—<00:26:28.422> that<00:26:28.984> children<00:26:29.370> are<00:26:29.530> a<00:26:29.546> hardship.

00:26:30.895 --> 00:26:32.163
This<00:26:30.975> is<00:26:31.055> what<00:26:31.216> I<00:26:31.232> was<00:26:31.328> told<00:26:31.698> over<00:26:31.858> and<00:26:31.955> over<00:26:32.099> again.

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It's<00:26:32.292> like,<00:26:32.436> children<00:26:32.741> are<00:26:32.822> a<00:26:32.902> hardship,<00:26:33.239> children<00:26:33.544> are<00:26:33.576> a<00:26:33.625> hardship.

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Like,<00:26:34.604> put<00:26:34.748> off<00:26:34.909> having<00:26:35.166> kids<00:26:35.487> for<00:26:35.567> as<00:26:35.712> long<00:26:35.889> as<00:26:35.969> possible.

00:26:37.398 --> 00:26:44.238
And<00:26:39.164> yes,<00:26:39.887> you<00:26:39.919> know,<00:26:40.144> in<00:26:40.224> becoming<00:26:40.481> a<00:26:40.545> father,<00:26:40.850> like,<00:26:41.107> kids,<00:26:42.953> there<00:26:43.339> are<00:26:43.435> hard<00:26:43.820> parts.

00:26:45.346 --> 00:26:47.975
But<00:26:45.843> nobody<00:26:46.083> ever<00:26:46.227> talks<00:26:46.628> about<00:26:46.724> like<00:26:46.885> the<00:26:47.109> joy,<00:26:47.446> especially<00:26:47.831> guys.

00:26:48.247 --> 00:26:51.822
Like<00:26:48.392> they<00:26:48.488> don't<00:26:48.648> talk<00:26:48.889> about<00:26:49.129> the<00:26:49.370> joy<00:26:50.796> of<00:26:51.293> fatherhood.

00:26:52.239 --> 00:26:54.932
And<00:26:52.351> I<00:26:52.367> don't<00:26:52.496> know,<00:26:52.576> maybe<00:26:52.784> it's<00:26:52.928> just<00:26:53.041> me,<00:26:53.361> maybe<00:26:53.522> it's<00:26:53.618> my<00:26:53.842> personal<00:26:54.163> experience,<00:26:54.660> but—.

00:26:55.461 --> 00:26:58.716
No,<00:26:55.622> far<00:26:55.926> and<00:26:56.006> away<00:26:56.199> my<00:26:56.423> favorite<00:26:57.145> thing<00:26:57.626> in<00:26:57.770> life<00:26:58.107> is<00:26:58.251> being<00:26:58.427> a<00:26:58.507> dad.

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How<00:26:59.245> is<00:26:59.309> it<00:26:59.373> not?

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It's<00:27:00.848> the<00:27:00.912> greatest<00:27:01.537> thing<00:27:01.730> in<00:27:01.778> the<00:27:01.874> world.

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Yeah,<00:27:03.557> it's<00:27:03.701> pretty<00:27:03.862> amazing.

00:27:04.583 --> 00:27:10.563
So,<00:27:05.625> um,<00:27:06.363> about<00:27:06.908> half<00:27:07.148> the<00:27:07.244> days<00:27:07.485> of<00:27:07.565> the<00:27:07.645> week<00:27:08.607> I<00:27:08.831> wake<00:27:09.072> up<00:27:09.553> at<00:27:09.729> 5:30<00:27:10.354> AM.

00:27:10.996 --> 00:27:12.374
Because<00:27:11.493> that's<00:27:11.717> when<00:27:11.813> he<00:27:11.957> wakes<00:27:12.198> up.

00:27:12.775 --> 00:27:21.351
So<00:27:12.999> I<00:27:13.015> wake<00:27:13.320> up,<00:27:14.779> I<00:27:14.859> go<00:27:15.099> like<00:27:15.259> greet<00:27:15.500> him<00:27:15.724> in<00:27:15.804> his<00:27:16.045> room,<00:27:16.462> like,<00:27:17.007> you<00:27:17.183> know,<00:27:17.808> I<00:27:17.888> just<00:27:18.401> spend<00:27:18.786> from<00:27:18.946> like<00:27:19.107> 5:30<00:27:19.748> to<00:27:19.844> 7:00<00:27:21.010> AM<00:27:21.030> with<00:27:21.174> him.

00:27:21.976 --> 00:27:29.285
At<00:27:22.072> 7:00<00:27:23.418> AM,<00:27:23.659> our<00:27:23.755> wonderful<00:27:24.717> nanny<00:27:25.037> comes<00:27:25.422> in,<00:27:25.791> takes<00:27:26.384> over,<00:27:27.346> and<00:27:27.842> then<00:27:28.147> I<00:27:28.404> just<00:27:28.644> go<00:27:28.740> straight<00:27:29.029> to<00:27:29.125> work.

00:27:29.477 --> 00:27:37.941
So<00:27:30.391> I<00:27:30.471> usually<00:27:30.792> work<00:27:31.112> from<00:27:31.385> about<00:27:31.609> 7:00<00:27:32.251> AM<00:27:32.972> straight<00:27:33.292> till<00:27:33.373> about<00:27:33.918> 5:30<00:27:35.040> PM,<00:27:36.001> and<00:27:36.418> then<00:27:36.562> 5:30<00:27:37.396> I<00:27:37.524> cut<00:27:37.701> off.

00:27:38.262 --> 00:27:43.055
I<00:27:38.342> go<00:27:38.568> have<00:27:38.907> dinner<00:27:39.311> with<00:27:39.698> Cyrus<00:27:40.198> and<00:27:40.263> my<00:27:40.360> wife,<00:27:41.570> spend<00:27:41.796> a<00:27:41.812> little<00:27:41.974> bit<00:27:42.071> of<00:27:42.135> family<00:27:42.393> time<00:27:42.619> together.

00:27:43.652 --> 00:27:46.961
And<00:27:43.749> then<00:27:44.072> at<00:27:44.233> night,<00:27:44.669> sometimes<00:27:45.444> I<00:27:45.524> will<00:27:45.912> go<00:27:46.089> work<00:27:46.396> out,<00:27:46.638> exercise.

00:27:47.009 --> 00:27:48.155
Like,<00:27:47.122> I<00:27:47.300> love<00:27:47.526> playing<00:27:47.848> tennis.

00:27:48.413 --> 00:27:49.365
I<00:27:48.429> love<00:27:48.671> playing<00:27:48.914> pickleball.

00:27:49.866 --> 00:27:52.335
Those<00:27:50.059> are<00:27:51.802> my<00:27:51.899> sports.

00:27:53.271 --> 00:27:57.096
If<00:27:53.416> anybody's<00:27:53.755> around<00:27:53.949> to<00:27:53.997> play<00:27:54.562> table<00:27:54.804> tennis,<00:27:55.353> I<00:27:55.369> will<00:27:55.514> play<00:27:55.708> some<00:27:56.095> ping<00:27:56.337> pong<00:27:56.563> with<00:27:56.660> them<00:27:56.934> too.

00:27:57.549 --> 00:28:00.348
Anything<00:27:57.873> with<00:27:57.970> a<00:27:58.099> racket<00:27:58.504> that's<00:27:58.682> not<00:27:58.924> badminton,<00:27:59.911> I'm<00:28:00.008> down.

00:28:00.752 --> 00:28:01.885
You'll<00:28:01.270> find<00:28:01.513> me<00:28:01.658> playing.

00:28:03.535 --> 00:28:08.230
And<00:28:03.616> then,<00:28:03.859> you<00:28:03.891> know,<00:28:03.972> sometimes<00:28:04.409> I'll<00:28:04.813> get<00:28:04.975> work<00:28:05.234> done<00:28:05.412> if<00:28:05.557> I<00:28:05.622> have<00:28:06.206> a<00:28:06.239> lot<00:28:06.399> of<00:28:06.463> stuff<00:28:06.608> to<00:28:06.849> do,<00:28:06.961> like<00:28:07.202> Monday<00:28:07.588> through<00:28:07.748> Friday.

00:28:08.792 --> 00:28:11.378
That<00:28:09.033> very<00:28:09.258> much<00:28:09.515> is<00:28:09.740> my,<00:28:10.479> the<00:28:10.559> way<00:28:10.800> that<00:28:11.185> I<00:28:11.282> work.

00:28:11.506 --> 00:28:22.042
I<00:28:11.522> don't<00:28:11.747> do<00:28:11.860> like,<00:28:12.823> I'm<00:28:12.968> not<00:28:13.129> one<00:28:13.273> of<00:28:13.305> these<00:28:13.434> people<00:28:13.675> that's<00:28:13.835> like,<00:28:14.092> oh,<00:28:14.253> I<00:28:14.397> wake<00:28:14.638> up<00:28:14.815> and<00:28:14.895> then<00:28:15.040> I<00:28:15.200> do<00:28:15.457> 60<00:28:15.843> minutes<00:28:16.116> of<00:28:16.180> meditation<00:28:16.903> and<00:28:16.983> then<00:28:17.144> I<00:28:17.224> do<00:28:17.385> a<00:28:17.449> cold<00:28:17.770> plunge<00:28:18.188> and<00:28:18.252> then<00:28:18.894> I<00:28:18.975> hang<00:28:19.215> upside<00:28:19.537> down<00:28:20.034> for,<00:28:20.275> you<00:28:20.308> know,<00:28:20.372> it's<00:28:20.516> like,<00:28:20.757> I<00:28:20.838> don't,<00:28:21.400> I<00:28:21.432> don't<00:28:21.624> do<00:28:21.657> that<00:28:21.817> stuff.

00:28:22.122 --> 00:28:24.901
I<00:28:22.203> just,<00:28:22.781> I'm<00:28:23.006> most<00:28:23.311> productive<00:28:24.371> in<00:28:24.451> the<00:28:24.531> morning.

00:28:25.495 --> 00:28:30.683
And<00:28:25.575> so<00:28:26.362> I<00:28:26.394> know<00:28:26.619> I'm<00:28:26.780> like,<00:28:27.005> all<00:28:27.037> right,<00:28:28.225> get<00:28:28.450> at<00:28:28.547> it,<00:28:28.787> like<00:28:29.189> get<00:28:29.350> to<00:28:29.494> work,<00:28:29.992> get<00:28:30.153> stuff<00:28:30.393> done.

00:28:31.341 --> 00:28:32.401
And,<00:28:31.823> uh,<00:28:32.224> yeah.

00:28:34.283 --> 00:28:35.243
What,<00:28:34.597> what<00:28:34.680> are<00:28:34.779> you<00:28:34.945> reading?

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What<00:28:35.558> do<00:28:35.607> you<00:28:35.773> read?

00:28:38.066 --> 00:28:48.503
Yeah,<00:28:38.468> I,<00:28:38.886> these<00:28:39.127> days,<00:28:40.316> um,<00:28:40.638> the<00:28:40.718> way<00:28:40.879> that<00:28:41.056> I<00:28:41.152> structure<00:28:42.325> my<00:28:43.547> information<00:28:44.109> consumption,<00:28:45.475> like,<00:28:45.797> books<00:28:45.973> are<00:28:46.022> amazing,<00:28:46.520> don't<00:28:46.664> get<00:28:46.761> me<00:28:46.906> wrong,<00:28:47.551> books<00:28:48.051> are<00:28:48.148> incredible.

00:28:49.326 --> 00:29:00.018
Uh,<00:28:50.230> the<00:28:50.456> one<00:28:51.182> part<00:28:51.424> about<00:28:51.682> books<00:28:52.150> that<00:28:52.489> I<00:28:52.554> have<00:28:52.715> a<00:28:52.812> beef<00:28:53.054> with<00:28:53.797> is<00:28:53.926> that<00:28:54.087> oftentimes,<00:28:54.733> like,<00:28:54.910> the<00:28:54.991> first<00:28:55.233> 100<00:28:55.620> pages<00:28:55.975> of<00:28:56.120> a<00:28:56.250> book<00:28:57.167> is<00:28:57.921> talking<00:28:58.232> about<00:28:58.478> why<00:28:58.641> you<00:28:58.674> should<00:28:58.887> read<00:28:59.051> the<00:28:59.133> book<00:28:59.231> effectively.

00:29:01.170 --> 00:29:01.998
Don't<00:29:01.368> you<00:29:01.458> hate<00:29:01.656> that?

00:29:02.426 --> 00:29:04.240
I<00:29:02.667> agree<00:29:02.844> with<00:29:03.004> you<00:29:03.165> entirely<00:29:03.887> on<00:29:04.048> that.

00:29:04.674 --> 00:29:06.857
Yeah,<00:29:05.091> it's<00:29:05.172> like<00:29:05.316> I<00:29:05.637> am<00:29:05.814> reading<00:29:06.199> the<00:29:06.295> book<00:29:06.600> right<00:29:06.761> now.

00:29:07.082 --> 00:29:07.901
You<00:29:07.114> don't<00:29:07.355> need<00:29:07.451> to<00:29:07.515> convince<00:29:07.772> me.

00:29:08.222 --> 00:29:09.394
I<00:29:08.366> have<00:29:08.462> the<00:29:08.623> book<00:29:08.864> in<00:29:09.008> my<00:29:09.169> hand.

00:29:10.373 --> 00:29:24.243
I,<00:29:11.176> I<00:29:11.272> literally,<00:29:11.753> um,<00:29:12.861> you<00:29:12.893> know,<00:29:13.102> there<00:29:13.198> was<00:29:13.905> a,<00:29:14.723> a<00:29:14.884> podcast<00:29:15.349> that<00:29:15.430> I<00:29:15.446> was<00:29:15.542> listening<00:29:15.847> to,<00:29:17.035> um,<00:29:17.613> and<00:29:18.576> the<00:29:18.962> author<00:29:19.363> of<00:29:19.780> the<00:29:19.861> book<00:29:20.085> Unstoppable<00:29:20.808> was<00:29:20.904> on<00:29:21.065> this,<00:29:21.370> this<00:29:21.546> podcast,<00:29:22.814> and<00:29:22.863> I<00:29:22.879> was<00:29:23.071> listening<00:29:23.537> to<00:29:23.649> him<00:29:23.794> talk<00:29:24.051> about<00:29:24.195> it.

00:29:24.291 --> 00:29:27.020
I<00:29:24.404> was<00:29:24.580> like,<00:29:24.821> oh<00:29:24.837> man,<00:29:25.222> my<00:29:25.463> wife<00:29:26.282> loved<00:29:26.667> this<00:29:26.924> book.

00:29:27.085 --> 00:29:27.855
She<00:29:27.325> should<00:29:27.438> totally<00:29:27.647> read<00:29:27.823> it.

00:29:27.903 --> 00:29:30.558
So<00:29:28.273> I,<00:29:28.529> I<00:29:28.546> texted<00:29:30.538> wife.

00:29:30.558 --> 00:29:43.584
And<00:29:30.623> like,<00:29:31.045> when,<00:29:31.288> when<00:29:31.434> she<00:29:31.612> finally<00:29:31.937> got<00:29:32.115> it<00:29:33.056> to<00:29:33.315> the<00:29:33.461> round<00:29:33.801> to<00:29:34.758> reading<00:29:35.018> it,<00:29:35.990> she<00:29:36.072> texts<00:29:36.396> me<00:29:36.477> and<00:29:36.542> she's<00:29:36.801> like,<00:29:37.976> when<00:29:38.651> is<00:29:38.795> he<00:29:38.876> going<00:29:38.988> to<00:29:39.052> stop<00:29:39.599> talking<00:29:40.643> about<00:29:41.045> like<00:29:42.154> how<00:29:42.475> bad<00:29:42.877> anxiety<00:29:43.375> is?

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Like,<00:29:44.162> I<00:29:44.258> know<00:29:44.483> how<00:29:44.660> bad<00:29:44.901> anxiety<00:29:45.383> is.

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That's<00:29:45.865> why<00:29:46.010> I'm<00:29:46.187> reading<00:29:46.508> this<00:29:46.669> book.

00:29:47.135 --> 00:29:48.337
I<00:29:47.215> want<00:29:47.360> the<00:29:47.539> techniques<00:29:48.043> already.

00:29:48.532 --> 00:29:50.617
Like,<00:29:48.695> tell<00:29:49.004> me<00:29:49.183> how<00:29:49.281> to<00:29:49.428> overcome<00:29:50.063> the<00:29:50.161> anxiety.

00:29:53.216 --> 00:29:57.281
So,<00:29:54.490> so<00:29:54.716> generally<00:29:55.119> these<00:29:55.345> days,<00:29:55.926> I<00:29:56.006> skip<00:29:56.555> most<00:29:56.894> books.

00:29:57.458 --> 00:30:02.590
The<00:29:57.539> way<00:29:57.700> that<00:29:57.926> I<00:29:58.007> do<00:29:58.248> information<00:29:58.555> consumption,<00:29:58.845> I<00:29:58.878> have<00:29:58.974> a<00:29:58.990> number<00:29:59.071> of<00:30:01.097> online<00:30:01.370> sources<00:30:01.835> that<00:30:01.932> are<00:30:02.076> long<00:30:02.381> form.

00:30:02.799 --> 00:30:03.842
Like,<00:30:03.023> I<00:30:03.120> love<00:30:03.361> long<00:30:03.585> form.

00:30:04.083 --> 00:30:05.721
I<00:30:04.180> spend<00:30:04.469> a<00:30:04.485> lot<00:30:04.709> more<00:30:04.886> time<00:30:05.127> with<00:30:05.352> long<00:30:05.528> form.

00:30:06.813 --> 00:30:15.997
That<00:30:07.038> long<00:30:07.214> form<00:30:07.455> could<00:30:07.600> either<00:30:07.857> come<00:30:08.017> in<00:30:08.097> text,<00:30:08.997> it<00:30:09.061> could<00:30:09.767> be<00:30:09.944> white<00:30:10.104> papers,<00:30:11.164> it<00:30:11.309> could<00:30:11.550> be<00:30:11.871> listening<00:30:12.336> to<00:30:13.219> podcasts<00:30:14.520> or<00:30:14.681> YouTube<00:30:14.921> videos<00:30:15.259> that<00:30:15.403> are<00:30:15.467> long<00:30:15.708> form.

00:30:16.832 --> 00:30:26.129
The<00:30:16.993> way<00:30:17.330> I<00:30:17.474> usually<00:30:17.892> do<00:30:18.052> it<00:30:18.213> is<00:30:18.293> I<00:30:18.374> try<00:30:18.534> to<00:30:18.614> find<00:30:19.562> someone<00:30:19.883> who<00:30:20.638> is<00:30:21.167> the<00:30:21.344> best<00:30:21.681> or<00:30:21.810> close<00:30:22.067> to<00:30:22.211> the<00:30:22.307> best<00:30:22.789> in<00:30:22.950> their<00:30:23.126> industry,<00:30:24.315> and<00:30:24.459> I<00:30:24.636> listen<00:30:24.957> to<00:30:25.101> them<00:30:25.278> talk<00:30:25.760> for<00:30:25.840> a<00:30:25.904> few<00:30:26.017> hours.

00:30:27.285 --> 00:30:52.603
Because<00:30:27.767> when<00:30:27.911> you<00:30:28.072> listen<00:30:28.344> to<00:30:28.473> somebody<00:30:28.890> who's<00:30:29.067> elite<00:30:30.239> speak<00:30:30.592> about<00:30:30.897> this<00:30:31.138> thing<00:30:31.379> that<00:30:31.555> they're<00:30:31.796> elite<00:30:32.085> at,<00:30:33.305> they<00:30:33.530> will<00:30:33.691> drop<00:30:34.574> all<00:30:35.071> of<00:30:35.232> these<00:30:35.489> nuggets<00:30:36.019> of<00:30:36.131> information<00:30:37.078> everywhere<00:30:37.560> for<00:30:37.720> you,<00:30:38.443> things<00:30:38.684> that<00:30:38.828> you<00:30:38.924> would<00:30:39.005> have<00:30:39.101> never<00:30:39.486> even<00:30:39.791> dreamt<00:30:40.064> of,<00:30:40.674> things<00:30:40.931> that<00:30:41.076> you<00:30:41.236> won't<00:30:41.975> get<00:30:42.296> from<00:30:43.099> reading<00:30:43.420> like<00:30:44.062> the<00:30:44.303> pop-sci<00:30:45.025> version<00:30:46.390> in<00:30:46.470> like<00:30:46.695> a<00:30:46.711> New<00:30:46.855> York<00:30:47.032> Times<00:30:47.417> bestseller<00:30:47.803> or<00:30:47.931> something,<00:30:48.942> because<00:30:50.082> those<00:30:50.403> are<00:30:51.190> the<00:30:51.286> things<00:30:51.591> that<00:30:51.672> help<00:30:51.929> make<00:30:52.169> them<00:30:52.410> great.

00:30:53.409 --> 00:30:59.448
And<00:30:53.490> so<00:30:54.202> what<00:30:54.331> I'll<00:30:54.477> do<00:30:54.688> is<00:30:54.931> after<00:30:55.125> a<00:30:55.190> while<00:30:55.497> listening<00:30:55.837> to<00:30:55.918> them,<00:30:56.258> I'll<00:30:56.388> go<00:30:56.566> investigate<00:30:57.133> those<00:30:57.294> sources<00:30:58.088> that<00:30:58.185> they<00:30:58.266> talked<00:30:59.298> about,<00:30:59.318> right?

00:30:59.577 --> 00:31:08.291
It<00:30:59.642> could<00:30:59.804> be<00:30:59.966> papers,<00:31:00.533> it<00:31:00.598> could<00:31:00.695> be<00:31:00.938> scientific<00:31:01.423> journals,<00:31:01.844> it<00:31:01.974> could<00:31:02.055> be<00:31:02.120> books,<00:31:02.555> whatever<00:31:02.796> it<00:31:02.877> is,<00:31:03.102> like<00:31:03.344> I'll<00:31:03.441> go<00:31:04.166> and<00:31:04.408> read<00:31:04.649> those<00:31:04.972> things<00:31:06.970> with<00:31:07.550> a<00:31:07.614> first-person<00:31:08.098> perspective.

00:31:09.161 --> 00:31:17.125
And<00:31:09.967> I<00:31:10.048> can't<00:31:10.289> tell<00:31:10.434> you<00:31:10.580> like<00:31:11.570> how<00:31:11.733> crazy<00:31:12.139> it<00:31:12.301> is<00:31:13.682> to<00:31:13.763> me<00:31:14.591> that<00:31:15.387> people<00:31:15.728> don't<00:31:16.036> go<00:31:16.378> read<00:31:16.621> the<00:31:16.702> source<00:31:16.946> material.

00:31:18.887 --> 00:31:38.366
Yeah,<00:31:19.465> you<00:31:19.497> know,<00:31:19.625> just,<00:31:20.010> just<00:31:20.171> go<00:31:20.492> read<00:31:20.732> the<00:31:20.764> source<00:31:21.053> material,<00:31:22.016> you<00:31:22.080> know,<00:31:22.176> whatever<00:31:22.594> you—<00:31:22.754> whatever<00:31:23.075> it<00:31:23.219> is<00:31:23.380> you're<00:31:23.476> interested<00:31:23.941> in,<00:31:24.744> just<00:31:25.065> go<00:31:25.402> read<00:31:25.626> it,<00:31:26.027> like<00:31:26.348> actually<00:31:26.926> read<00:31:27.150> it,<00:31:27.471> not<00:31:28.290> filtered<00:31:28.771> by<00:31:28.948> somebody<00:31:29.557> else's<00:31:29.894> perspective<00:31:31.338> of<00:31:31.563> what<00:31:31.659> that<00:31:31.820> source<00:31:32.125> material—<00:31:33.023> like,<00:31:33.264> it<00:31:33.424> will<00:31:33.585> be<00:31:34.788> like<00:31:35.430> life-changing<00:31:36.232> to<00:31:36.377> you<00:31:37.034> to<00:31:37.115> go<00:31:37.419> read<00:31:37.596> the<00:31:37.676> source<00:31:37.981> material.

00:31:38.944 --> 00:32:00.575
I<00:31:38.960> remember,<00:31:39.586> um,<00:31:40.709> you<00:31:40.789> know,<00:31:41.110> I,<00:31:41.591> uh,<00:31:42.233> in<00:31:42.490> one<00:31:42.650> of<00:31:42.714> the<00:31:42.811> phases<00:31:43.212> of<00:31:43.677> my<00:31:43.838> life,<00:31:44.175> I<00:31:44.255> got<00:31:44.640> very<00:31:44.913> like,<00:31:45.442> uh,<00:31:45.683> heavily<00:31:45.940> interested<00:31:46.742> in<00:31:46.902> cryptography<00:31:48.665> and<00:31:48.745> cryptocurrencies<00:31:49.707> and<00:31:49.867> various—<00:31:50.589> and,<00:31:51.615> you<00:31:51.647> know,<00:31:52.192> if<00:31:52.272> I<00:31:52.368> said<00:31:52.977> go<00:31:53.153> read<00:31:53.378> the<00:31:53.474> Bitcoin<00:31:53.939> white<00:31:54.099> paper,<00:31:55.718> people<00:31:56.023> would<00:31:56.119> think<00:31:56.856> I'm<00:31:57.081> saying,<00:31:58.106> oh,<00:31:58.283> you're<00:31:58.363> going<00:31:58.459> to<00:31:58.523> go<00:31:58.684> read<00:31:58.860> an<00:31:59.004> encyclopedia<00:31:59.725> of<00:31:59.806> 1,000<00:32:00.270> pages<00:32:00.383> or<00:32:00.431> something.

00:32:01.569 --> 00:32:03.540
The<00:32:01.729> Bitcoin<00:32:02.050> white<00:32:02.210> paper<00:32:02.450> is<00:32:02.547> 9<00:32:02.995> pages<00:32:03.396> long.

00:32:04.598 --> 00:32:05.352
Yeah,<00:32:05.175> right.

00:32:05.400 --> 00:32:07.227
Like,<00:32:05.817> just<00:32:06.041> go<00:32:06.297> read<00:32:06.538> the<00:32:06.602> source<00:32:06.923> material.

00:32:07.355 --> 00:32:09.503
Like,<00:32:07.740> it<00:32:07.820> doesn't—<00:32:08.061> it's<00:32:08.221> not<00:32:08.445> that<00:32:08.606> crazy,<00:32:09.327> right?

00:32:10.128 --> 00:32:13.767
Uh,<00:32:10.637> you<00:32:10.657> know,<00:32:10.786> people<00:32:11.090> fight<00:32:11.491> all<00:32:11.571> the<00:32:11.667> time<00:32:12.004> over<00:32:12.228> things<00:32:12.453> like<00:32:12.629> the<00:32:13.046> Second<00:32:13.415> Amendment.

00:32:14.794 --> 00:32:19.253
How<00:32:14.890> many<00:32:15.179> people<00:32:15.435> fight<00:32:15.692> over<00:32:15.820> the<00:32:15.852> Second<00:32:16.173> Amendment<00:32:16.542> have<00:32:16.718> never<00:32:17.264> read<00:32:17.504> the<00:32:17.584> Second<00:32:17.937> Amendment,<00:32:18.964> right?

00:32:19.349 --> 00:32:21.226
Regardless<00:32:19.750> of<00:32:19.830> what<00:32:19.942> side<00:32:20.247> you're<00:32:20.391> on,<00:32:20.664> it<00:32:20.792> doesn't<00:32:20.985> matter.

00:32:21.290 --> 00:32:22.781
Just<00:32:21.450> like<00:32:21.691> go,<00:32:22.076> go<00:32:22.172> actually<00:32:22.477> read<00:32:22.653> it.

00:32:23.054 --> 00:32:23.279
Right.

00:32:23.776 --> 00:32:30.416
So,<00:32:24.883> uh,<00:32:25.123> yeah,<00:32:25.203> I'm<00:32:25.380> a,<00:32:25.524> I'm<00:32:25.717> a<00:32:25.781> huge<00:32:26.262> fan<00:32:27.128> of<00:32:27.449> reading<00:32:28.171> the<00:32:28.251> source<00:32:28.492> material<00:32:28.828> and<00:32:28.989> kind<00:32:29.149> of<00:32:29.229> coming<00:32:29.550> to<00:32:29.630> my<00:32:29.711> own<00:32:29.743> conclusions.

00:32:31.860 --> 00:32:41.789
What<00:32:31.972> is<00:32:32.117> the<00:32:32.197> state<00:32:32.662> of<00:32:33.063> e-commerce<00:32:33.785> and<00:32:34.025> consumer<00:32:34.827> products<00:32:35.244> right<00:32:35.469> now,<00:32:35.886> given<00:32:36.287> the<00:32:36.367> state<00:32:36.688> of<00:32:36.752> the<00:32:36.848> economy,<00:32:37.795> kind<00:32:37.971> of<00:32:38.051> the,<00:32:39.078> um,<00:32:39.479> kind<00:32:39.591> of<00:32:39.655> fluctuations<00:32:40.457> in<00:32:40.521> the<00:32:40.602> market,<00:32:40.938> to<00:32:41.019> put<00:32:41.179> it<00:32:41.259> mildly?

00:32:42.385 --> 00:32:47.100
Like<00:32:42.547> the<00:32:42.694> uncertainty<00:32:43.360> given<00:32:43.604> elections<00:32:44.254> both<00:32:44.433> in<00:32:44.498> the<00:32:44.547> United<00:32:44.856> States<00:32:45.133> and<00:32:45.214> throughout<00:32:45.458> the<00:32:45.539> country,<00:32:45.962> like,<00:32:46.352> I<00:32:46.368> mean,<00:32:46.531> throughout<00:32:46.710> the<00:32:46.840> world.

00:32:47.669 --> 00:32:48.173
What<00:32:47.750> do<00:32:47.815> you<00:32:47.913> think?

00:32:48.303 --> 00:32:51.264
Like,<00:32:49.157> what<00:32:49.334> are<00:32:49.398> we<00:32:49.559> looking<00:32:49.817> at<00:32:50.042> here<00:32:50.154> from<00:32:50.315> an<00:32:50.444> economic<00:32:50.942> perspective?

00:32:51.328 --> 00:32:53.403
I'm<00:32:51.489> sure<00:32:51.570> you're<00:32:51.730> thinking<00:32:51.923> about<00:32:52.068> that<00:32:52.245> a<00:32:52.309> lot<00:32:52.551> as<00:32:52.631> you<00:32:52.776> prepare<00:32:53.033> to<00:32:53.114> launch.

00:32:54.545 --> 00:32:56.169
Yeah,<00:32:54.706> I<00:32:55.043> mean,<00:32:55.590> yes<00:32:55.848> and<00:32:55.928> no.

00:32:56.491 --> 00:33:07.218
So<00:32:57.375> when<00:32:57.520> you<00:32:57.617> think<00:32:57.858> about,<00:33:00.156> when<00:33:00.301> you<00:33:00.334> think<00:33:00.576> about<00:33:00.738> the<00:33:00.851> macroeconomic<00:33:01.530> cycle,<00:33:02.499> it's<00:33:02.661> very<00:33:03.129> easy<00:33:03.550> to<00:33:03.727> fall<00:33:04.115> into<00:33:05.392> the<00:33:05.570> bear<00:33:05.893> trap<00:33:06.475> of<00:33:06.685> gloom<00:33:06.879> and<00:33:07.024> doom.

00:33:07.654 --> 00:33:11.274
Like,<00:33:07.897> oh,<00:33:08.220> the<00:33:08.301> sky<00:33:08.721> is<00:33:08.770> falling,<00:33:09.615> the<00:33:10.030> world<00:33:10.378> is<00:33:10.544> falling<00:33:10.876> apart.

00:33:11.373 --> 00:33:11.722
It's<00:33:11.539> horrible.

00:33:11.771 --> 00:33:12.087
It's<00:33:11.871> this<00:33:11.937> or<00:33:12.037> that.

00:33:13.613 --> 00:33:21.763
I<00:33:13.629> mean,<00:33:13.790> we've<00:33:14.014> lived<00:33:14.399> through<00:33:15.137> even<00:33:15.362> more<00:33:15.538> recently<00:33:16.180> in<00:33:16.324> 2020,<00:33:16.886> we<00:33:17.046> had<00:33:17.159> a<00:33:17.945> very<00:33:18.089> strong<00:33:18.410> recession<00:33:18.827> in<00:33:18.859> 2020<00:33:20.175> and<00:33:20.495> everybody<00:33:20.832> thought<00:33:21.073> the<00:33:21.153> sky<00:33:21.394> was<00:33:21.554> falling.

00:33:22.741 --> 00:33:29.351
And<00:33:22.838> then<00:33:23.062> on<00:33:23.158> the<00:33:23.239> backs<00:33:23.656> of<00:33:23.800> that,<00:33:24.586> you<00:33:24.747> had<00:33:25.485> a<00:33:25.565> huge<00:33:25.950> economic<00:33:26.447> boom<00:33:27.249> at<00:33:27.329> the<00:33:27.410> tail<00:33:27.650> end<00:33:27.891> of<00:33:27.971> 2020<00:33:28.613> and<00:33:28.693> 2021.

00:33:29.796 --> 00:33:31.805
It<00:33:29.816> was<00:33:29.896> like<00:33:30.057> huge,<00:33:30.377> like<00:33:30.762> incredible<00:33:31.645> economic.

00:33:32.784 --> 00:33:39.137
And<00:33:32.864> then<00:33:34.067> in<00:33:34.308> the<00:33:35.126> second<00:33:35.431> half<00:33:35.976> of<00:33:36.137> 2022,<00:33:36.875> things<00:33:37.131> came<00:33:37.356> back<00:33:37.548> down<00:33:38.062> and<00:33:38.158> deflated<00:33:38.719> a<00:33:38.800> bit.

00:33:40.323 --> 00:33:44.220
Valuations<00:33:41.125> got<00:33:42.007> within<00:33:42.312> the<00:33:42.408> realm<00:33:42.809> of<00:33:42.954> closer<00:33:43.531> to<00:33:43.691> reasonable.

00:33:44.958 --> 00:33:48.470
And<00:33:45.856> so<00:33:47.364> you<00:33:47.444> have<00:33:47.620> to<00:33:47.684> be<00:33:47.845> really<00:33:48.085> careful.

00:33:49.609 --> 00:33:55.478
There's<00:33:50.988> a<00:33:51.052> saying<00:33:51.373> I<00:33:51.389> really<00:33:51.630> like:<00:33:53.137> optimists<00:33:53.554> get<00:33:53.779> rich,<00:33:54.500> pessimists<00:33:54.981> get<00:33:55.142> right.

00:33:56.120 --> 00:34:19.032
And<00:33:56.200> so<00:33:56.938> if<00:33:57.146> you<00:33:58.285> are<00:33:58.846> constantly<00:33:59.408> worried<00:34:00.209> about<00:34:00.514> what<00:34:00.626> the<00:34:00.755> future<00:34:01.075> holds<00:34:02.278> and<00:34:02.615> you're<00:34:02.695> trying<00:34:03.096> to<00:34:03.401> time<00:34:03.721> the<00:34:03.754> markets<00:34:04.315> or<00:34:04.363> you're<00:34:04.539> trying<00:34:04.940> to<00:34:07.265> Worry<00:34:07.505> too<00:34:07.650> much<00:34:07.986> about<00:34:08.371> how<00:34:08.628> consumer<00:34:08.964> demand<00:34:09.253> will<00:34:09.349> be<00:34:09.509> affected<00:34:09.990> by<00:34:10.135> macroeconomic<00:34:10.856> conditions,<00:34:12.138> you<00:34:12.235> fail<00:34:12.555> to<00:34:12.699> realize<00:34:13.838> that<00:34:14.174> 60%<00:34:14.944> of<00:34:15.024> the<00:34:15.184> S&P<00:34:15.505> 500<00:34:16.467> was<00:34:16.627> created<00:34:17.044> during<00:34:17.284> recessionary<00:34:17.845> periods,<00:34:18.952> right?

00:34:19.080 --> 00:34:26.550
Like<00:34:19.513> most<00:34:19.769> of<00:34:19.849> the<00:34:19.929> time,<00:34:20.971> it's<00:34:21.533> in<00:34:21.613> times<00:34:21.949> of<00:34:22.078> economic<00:34:22.575> turmoil<00:34:23.601> that<00:34:23.761> there<00:34:23.857> is<00:34:24.017> great<00:34:24.402> advantage<00:34:24.899> and<00:34:25.284> there's<00:34:25.925> great<00:34:26.101> opportunity.

00:34:27.368 --> 00:34:32.905
And<00:34:27.448> so<00:34:27.769> that's<00:34:28.330> the—<00:34:28.586> those<00:34:28.827> are<00:34:29.051> often<00:34:29.548> the<00:34:29.644> times<00:34:29.949> where<00:34:30.013> you<00:34:30.093> want<00:34:30.269> to<00:34:30.301> like<00:34:30.366> seize<00:34:30.686> the<00:34:30.750> moment<00:34:31.553> and<00:34:31.714> really<00:34:31.955> go<00:34:32.197> after<00:34:32.422> it<00:34:32.519> quite<00:34:32.744> hard.

00:34:33.566 --> 00:34:39.443
And<00:34:33.646> so<00:34:34.290> from<00:34:34.516> a<00:34:34.548> macroeconomic<00:34:35.418> perspective,<00:34:36.625> does<00:34:36.851> it<00:34:36.947> look<00:34:37.173> like<00:34:37.414> we're<00:34:38.155> going<00:34:38.397> into<00:34:38.638> a<00:34:38.703> recession<00:34:39.186> right<00:34:39.299> now?

00:34:39.540 --> 00:34:42.068
It's<00:34:39.621> like,<00:34:39.766> yes,<00:34:40.088> like<00:34:40.249> a<00:34:40.329> lot<00:34:40.490> of<00:34:40.700> the<00:34:40.960> indicators<00:34:41.449> would<00:34:41.628> be<00:34:41.791> pointing.

00:34:42.117 --> 00:34:45.506
It's<00:34:42.264> like,<00:34:42.443> okay,<00:34:42.687> there's<00:34:43.421> trouble,<00:34:44.154> quote<00:34:44.301> unquote<00:34:44.594> trouble<00:34:44.871> on<00:34:44.969> the<00:34:45.050> horizon.

00:34:46.892 --> 00:34:50.522
Will<00:34:47.134> that<00:34:47.441> have<00:34:47.780> some<00:34:48.263> effects<00:34:49.376> on<00:34:50.118> e-commerce?

00:34:51.183 --> 00:34:51.667
Of<00:34:51.328> course.

00:34:52.215 --> 00:34:52.457
Right.

00:34:54.135 --> 00:35:04.678
Is<00:34:54.232> that,<00:34:54.457> are<00:34:54.538> those<00:34:54.716> effects<00:34:55.022> strong<00:34:55.361> enough<00:34:55.603> that<00:34:56.409> it<00:34:56.490> should<00:34:57.550> kill,<00:34:58.388> like,<00:34:58.953> promising<00:34:59.598> companies<00:35:00.146> that<00:35:00.243> have<00:35:00.485> strong<00:35:00.952> product<00:35:01.291> market<00:35:01.598> fit<00:35:02.098> of<00:35:02.339> devices<00:35:02.985> and<00:35:03.146> services<00:35:03.646> that<00:35:03.791> people<00:35:04.113> really<00:35:04.355> want?

00:35:05.933 --> 00:35:10.115
No,<00:35:06.821> like,<00:35:07.063> it,<00:35:07.144> like,<00:35:07.531> it<00:35:08.597> should<00:35:08.839> be,<00:35:09.162> you<00:35:09.243> know,<00:35:09.307> it<00:35:09.340> should<00:35:09.566> be<00:35:09.646> fine.

00:35:10.437 --> 00:35:18.443
All,<00:35:11.083> you<00:35:11.116> know,<00:35:11.681> if<00:35:11.810> anything,<00:35:13.683> it<00:35:13.828> becomes<00:35:14.232> easier<00:35:14.974> in<00:35:15.120> some<00:35:15.378> dimensions<00:35:16.572> because<00:35:17.298> competitors<00:35:17.943> fall<00:35:18.121> away.

00:35:19.089 --> 00:35:26.835
The<00:35:19.234> people<00:35:19.557> that<00:35:20.202> were,<00:35:21.041> you<00:35:21.089> know,<00:35:21.267> raised<00:35:21.573> a<00:35:21.606> bunch<00:35:21.832> of<00:35:21.912> money<00:35:22.235> but<00:35:22.348> didn't<00:35:22.558> have<00:35:22.800> really<00:35:23.025> good<00:35:23.429> unit<00:35:23.687> economics<00:35:24.252> and<00:35:24.317> didn't<00:35:24.577> really<00:35:24.804> understand<00:35:25.145> their<00:35:25.292> business<00:35:25.616> really<00:35:25.795> well,<00:35:26.039> didn't<00:35:26.201> have<00:35:26.364> strong<00:35:26.493> product<00:35:26.640> market<00:35:26.753> fit.

00:35:28.223 --> 00:35:37.718
Those<00:35:28.448> guys<00:35:28.705> go<00:35:28.930> away,<00:35:29.750> marketing<00:35:30.232> budgets<00:35:30.633> shrink<00:35:30.955> a<00:35:31.019> little<00:35:31.276> bit,<00:35:31.517> so<00:35:31.694> it<00:35:31.758> gives<00:35:31.983> a<00:35:32.063> chance<00:35:32.384> for<00:35:32.481> startups<00:35:32.963> like<00:35:33.188> us<00:35:33.316> to<00:35:34.007> compete<00:35:34.489> against<00:35:35.694> people<00:35:35.951> that<00:35:36.080> have<00:35:36.256> much<00:35:36.497> bigger<00:35:36.738> war<00:35:36.963> chests<00:35:37.285> than<00:35:37.381> we<00:35:37.542> do.

00:35:38.522 --> 00:35:46.346
So<00:35:39.630> I<00:35:40.193> don't<00:35:40.498> worry<00:35:40.739> too<00:35:40.835> much<00:35:41.060> about<00:35:41.301> the<00:35:41.333> macroeconomic<00:35:41.992> cycle<00:35:42.844> in<00:35:42.940> regards<00:35:43.486> to<00:35:44.354> our<00:35:44.675> particular<00:35:45.109> company.

00:35:47.021 --> 00:35:52.580
I<00:35:47.181> think<00:35:47.406> we're<00:35:47.808> pretty<00:35:48.001> strongly<00:35:48.467> positioned<00:35:49.511> because<00:35:50.073> of<00:35:50.234> how<00:35:50.571> deep<00:35:51.584> the<00:35:51.664> product<00:35:51.985> market<00:35:52.307> fit<00:35:52.548> is.

00:35:52.628 --> 00:35:54.299
Like,<00:35:52.965> people<00:35:53.351> really<00:35:53.672> want<00:35:53.849> this<00:35:54.010> device.

00:35:54.652 --> 00:36:02.357
And<00:35:54.748> if<00:35:54.957> you,<00:35:55.792> if<00:35:55.920> you<00:35:56.032> suffer<00:35:56.482> from<00:35:56.642> a<00:35:56.675> sleeping<00:35:57.060> problem<00:35:57.461> and<00:35:57.605> you<00:35:57.638> need<00:35:57.926> this,<00:35:58.986> you'll<00:35:59.227> jump<00:35:59.853> over<00:36:00.174> all<00:36:00.350> sorts<00:36:00.607> of<00:36:00.751> hoops<00:36:01.024> to<00:36:01.474> figure<00:36:01.779> out<00:36:01.811> how<00:36:01.891> to<00:36:02.019> buy<00:36:02.180> this.

00:36:03.223 --> 00:36:05.856
So<00:36:03.978> it's,<00:36:04.347> I<00:36:04.588> think<00:36:04.684> it's<00:36:04.909> less<00:36:05.165> of<00:36:05.470> a<00:36:05.567> concern.

00:36:07.092 --> 00:36:07.316
Yeah.

00:36:07.477 --> 00:36:08.135
Yeah,<00:36:07.798> for<00:36:07.878> sure.

00:36:08.697 --> 00:36:13.608
I<00:36:08.713> could<00:36:08.809> talk<00:36:08.937> to<00:36:09.002> you<00:36:09.034> forever,<00:36:09.419> but<00:36:11.088> we<00:36:11.249> end<00:36:11.345> every<00:36:11.522> interview<00:36:11.810> the<00:36:11.891> exact<00:36:12.164> same<00:36:12.372> way<00:36:12.533> with<00:36:12.629> the<00:36:12.709> exact<00:36:13.014> same<00:36:13.191> question.

00:36:14.154 --> 00:36:18.857
That<00:36:14.379> is,<00:36:14.539> at<00:36:14.619> CEO.com,<00:36:15.438> we<00:36:15.598> believe<00:36:15.839> the<00:36:15.919> chances<00:36:16.385> one<00:36:16.562> gives<00:36:16.963> is<00:36:17.027> just<00:36:17.284> as<00:36:17.348> important<00:36:17.621> as<00:36:17.765> the<00:36:17.846> chances<00:36:18.231> one<00:36:18.407> takes.

00:36:19.531 --> 00:36:22.661
When<00:36:19.691> you<00:36:19.916> hear<00:36:20.093> that,<00:36:20.414> who<00:36:20.574> gave<00:36:20.815> you<00:36:20.976> a<00:36:21.056> chance<00:36:21.601> to<00:36:21.682> get<00:36:21.842> you<00:36:21.939> to<00:36:22.003> where<00:36:22.163> you<00:36:22.276> are<00:36:22.420> today?

00:36:23.448 --> 00:36:26.114
Oh<00:36:23.528> my<00:36:23.624> gosh,<00:36:24.588> so<00:36:24.669> many<00:36:24.909> people.

00:36:26.676 --> 00:36:29.648
This<00:36:26.998> is<00:36:27.303> a<00:36:27.560> very<00:36:28.668> long<00:36:28.925> laundry<00:36:29.327> list.

00:36:30.355 --> 00:36:35.270
You<00:36:31.415> know,<00:36:31.576> Mr.<00:36:31.897> Shockey,<00:36:32.347> who<00:36:32.379> was<00:36:32.539> my<00:36:32.684> history<00:36:33.005> teacher<00:36:33.262> who<00:36:33.359> sent<00:36:33.583> me<00:36:33.728> to<00:36:33.905> Boys<00:36:34.146> State<00:36:34.547> in<00:36:34.692> Nevada.

00:36:35.575 --> 00:36:37.390
That<00:36:35.672> was<00:36:35.993> like<00:36:36.394> at<00:36:36.860> 18<00:36:37.101> years<00:36:37.342> old.

00:36:37.439 --> 00:36:39.045
That<00:36:37.519> was<00:36:37.615> a<00:36:37.679> transformational<00:36:38.467> experience.

00:36:39.768 --> 00:36:59.841
The<00:36:39.928> guy<00:36:40.169> who<00:36:40.330> interviewed<00:36:40.812> me<00:36:41.615> to<00:36:41.695> get<00:36:41.872> into<00:36:42.081> Cornell,<00:36:43.767> you<00:36:43.799> know,<00:36:44.410> I<00:36:44.811> literally<00:36:45.133> only<00:36:45.325> ever<00:36:45.486> met<00:36:45.631> him<00:36:45.791> once<00:36:46.819> and<00:36:47.799> apparently<00:36:48.345> left<00:36:48.522> such<00:36:48.683> an<00:36:48.827> impression<00:36:49.325> that<00:36:49.550> when<00:36:49.646> I<00:36:49.727> arrived<00:36:50.144> to<00:36:50.289> Cornell,<00:36:51.236> he<00:36:51.397> had<00:36:52.537> bought<00:36:53.323> a<00:36:53.355> sweater<00:36:54.206> and<00:36:54.303> a<00:36:54.383> blanket<00:36:55.089> and<00:36:55.250> a<00:36:55.266> vodka<00:36:55.747> shot<00:36:56.068> glass,<00:36:56.550> and<00:36:56.791> he<00:36:56.871> had<00:36:57.032> left<00:36:57.353> it<00:36:57.497> as<00:36:57.578> a<00:36:57.658> package<00:36:58.139> for<00:36:58.236> me<00:36:58.477> in<00:36:58.509> my<00:36:58.717> dorm<00:36:58.974> room<00:36:59.199> on<00:36:59.295> my<00:36:59.504> first<00:36:59.761> day.

00:37:00.644 --> 00:37:09.313
And<00:37:00.724> I<00:37:00.788> swear<00:37:01.061> to<00:37:01.190> you,<00:37:01.992> he<00:37:02.089> was<00:37:02.394> a<00:37:02.506> decent<00:37:02.891> portion<00:37:03.228> of<00:37:03.293> the<00:37:03.373> reason<00:37:03.678> that<00:37:03.790> I<00:37:03.919> got<00:37:04.095> in,<00:37:04.208> because<00:37:04.336> I<00:37:04.416> think<00:37:04.593> he<00:37:04.721> gave<00:37:05.058> a<00:37:05.203> really<00:37:05.925> powerful<00:37:06.584> testimonial<00:37:07.290> for<00:37:08.430> me.

00:37:10.035 --> 00:37:25.049
The<00:37:10.998> first<00:37:11.319> folks<00:37:11.865> that—<00:37:13.005> in<00:37:13.166> For<00:37:13.326> Patient<00:37:13.647> Care—<00:37:14.594> that<00:37:16.216> took<00:37:16.376> a<00:37:16.440> shot<00:37:16.842> on<00:37:16.938> me<00:37:17.163> when<00:37:17.323> I<00:37:17.404> was<00:37:18.223> you<00:37:18.303> know,<00:37:18.704> in<00:37:18.785> my<00:37:19.122> early<00:37:19.267> 20s,<00:37:20.375> a<00:37:20.551> young<00:37:20.792> and<00:37:20.937> up-and-coming<00:37:21.676> kid<00:37:22.479> who<00:37:22.623> wanted<00:37:23.282> to<00:37:23.378> make<00:37:23.683> his<00:37:23.828> waves<00:37:24.181> in<00:37:24.246> the<00:37:24.326> startup<00:37:24.711> scene.

00:37:25.739 --> 00:37:39.183
You<00:37:25.771> know,<00:37:26.478> I<00:37:26.575> grew<00:37:26.815> in<00:37:26.880> that<00:37:26.992> company<00:37:27.378> relatively<00:37:27.859> quickly,<00:37:28.903> and<00:37:28.968> these<00:37:29.144> were<00:37:29.289> all<00:37:29.466> guys<00:37:29.851> that<00:37:29.947> were<00:37:30.172> in<00:37:30.333> their<00:37:30.911> 40s,<00:37:31.216> 50s,<00:37:31.457> 60s<00:37:32.501> who<00:37:32.582> handed<00:37:32.983> over<00:37:33.160> their<00:37:33.304> company<00:37:34.284> to<00:37:35.232> a<00:37:35.312> 20-something-year-old<00:37:36.597> to<00:37:36.677> say<00:37:36.838> like,<00:37:36.998> hey,<00:37:37.818> we<00:37:37.962> took<00:37:38.155> it<00:37:38.219> as<00:37:38.380> far<00:37:38.540> as<00:37:38.685> we<00:37:38.781> can<00:37:38.926> go.

00:37:39.488 --> 00:37:43.600
You<00:37:39.649> take<00:37:39.922> it,<00:37:40.371> you<00:37:40.468> see<00:37:40.709> how<00:37:40.869> fast<00:37:41.174> you<00:37:41.271> can<00:37:41.431> grow<00:37:43.519> it.

00:37:44.082 --> 00:37:54.402
The<00:37:44.788> people<00:37:45.189> that<00:37:45.446> bet<00:37:46.313> on<00:37:46.409> me<00:37:46.714> when<00:37:46.874> I<00:37:47.035> went<00:37:47.195> to<00:37:47.276> go<00:37:47.388> start<00:37:47.629> my<00:37:47.918> app<00:37:48.078> company,<00:37:48.816> there<00:37:48.913> was<00:37:49.057> a<00:37:49.073> number<00:37:49.442> of<00:37:49.523> those<00:37:49.779> folks<00:37:50.100> that<00:37:50.341> cut<00:37:51.047> checks<00:37:52.668> to<00:37:52.813> build<00:37:53.375> that<00:37:53.792> company.

00:37:55.156 --> 00:38:09.425
And<00:37:55.301> even<00:37:55.959> with<00:37:56.183> Oslo,<00:37:57.162> the<00:37:57.243> founders<00:37:57.660> of<00:37:57.788> Oslo,<00:37:58.270> the<00:37:58.366> employees<00:37:58.783> of<00:37:58.912> Oslo,<00:37:59.730> the<00:37:59.811> venture<00:38:00.116> investors<00:38:00.597> of<00:38:00.758> Oslo,<00:38:01.897> the<00:38:01.977> stakeholders<00:38:02.539> of<00:38:02.684> Oslo,<00:38:03.887> when<00:38:03.984> I<00:38:04.048> came<00:38:04.224> in<00:38:04.369> as<00:38:04.465> CEO,<00:38:05.268> they<00:38:05.428> put<00:38:05.573> a<00:38:05.589> bet<00:38:05.749> on<00:38:05.829> me<00:38:06.006> to<00:38:06.616> say,<00:38:06.776> hey,<00:38:07.659> this<00:38:07.836> guy<00:38:08.317> can<00:38:08.478> take<00:38:08.654> us<00:38:08.734> to<00:38:08.815> the<00:38:08.911> next<00:38:09.184> level.

00:38:10.732 --> 00:38:11.925
You<00:38:10.766> know,<00:38:10.984> let's<00:38:11.152> bring<00:38:11.270> them<00:38:11.438> on<00:38:11.589> board.

00:38:13.705 --> 00:38:15.497
You<00:38:13.851> don't<00:38:14.044> do<00:38:14.189> this<00:38:14.351> alone,<00:38:15.303> right?

00:38:15.723 --> 00:38:28.114
It<00:38:16.191> takes<00:38:16.772> quite<00:38:17.014> literally<00:38:18.047> a<00:38:18.144> village,<00:38:19.128> not<00:38:19.822> just<00:38:20.081> in<00:38:20.161> a<00:38:20.178> single<00:38:20.646> time<00:38:21.388> and<00:38:21.453> place,<00:38:22.098> but<00:38:22.243> across<00:38:22.470> your<00:38:22.664> life<00:38:23.715> to<00:38:23.779> make,<00:38:24.669> you<00:38:24.928> know,<00:38:25.251> the<00:38:25.413> realities<00:38:26.044> and<00:38:26.124> the<00:38:26.222> dreams<00:38:27.499> come<00:38:27.661> to<00:38:27.742> fruition.

00:38:28.728 --> 00:38:32.456
And<00:38:28.793> so<00:38:29.699> I<00:38:29.763> have<00:38:29.860> many,<00:38:30.184> many<00:38:30.426> thank<00:38:30.734> yous<00:38:31.542> to<00:38:31.623> many,<00:38:31.850> many<00:38:32.046> people.

00:38:32.849 --> 00:38:34.931
And<00:38:32.931> I<00:38:32.948> know<00:38:33.112> there's<00:38:33.603> so<00:38:33.702> many<00:38:33.849> people<00:38:34.161> that<00:38:34.242> I<00:38:34.324> have<00:38:34.570> left<00:38:34.816> out.

00:38:34.980 --> 00:38:37.683
They're<00:38:35.078> like,<00:38:35.472> my<00:38:35.616> family,<00:38:36.048> my<00:38:36.257> friends,<00:38:36.609> my<00:38:36.753> mother,<00:38:37.234> my<00:38:37.378> best<00:38:37.602> friend.

00:38:37.731 --> 00:38:40.102
You<00:38:37.779> know,<00:38:37.859> it's<00:38:38.019> like<00:38:38.580> I<00:38:38.660> could<00:38:38.820> go<00:38:38.996> on<00:38:39.157> and<00:38:39.301> on<00:38:39.477> of<00:38:39.621> all<00:38:39.717> the<00:38:39.797> people.

00:38:40.679 --> 00:38:45.085
My<00:38:40.903> wife,<00:38:41.544> you<00:38:41.592> know,<00:38:41.720> it's<00:38:42.040> like,<00:38:42.345> you<00:38:42.377> know,<00:38:42.441> it's<00:38:42.761> like<00:38:43.162> how<00:38:43.306> many<00:38:43.482> thank<00:38:43.723> yous<00:38:43.947> do<00:38:44.043> I<00:38:44.428> owe<00:38:44.764> to<00:38:44.908> her?

00:38:45.149 --> 00:38:50.708
My<00:38:45.261> sister,<00:38:45.725> like<00:38:47.023> so<00:38:47.167> many<00:38:47.648> people<00:38:47.969> took<00:38:48.145> a<00:38:48.209> bet<00:38:48.433> on<00:38:48.529> me<00:38:49.330> and<00:38:49.491> believed<00:38:49.811> in<00:38:49.891> me<00:38:50.131> and<00:38:50.212> pushed<00:38:50.516> me.

00:38:51.878 --> 00:38:53.624
And,<00:38:52.118> you<00:38:52.166> know,<00:38:52.375> I<00:38:52.455> came<00:38:52.679> from<00:38:52.839> very<00:38:53.015> humble<00:38:53.336> beginnings.

00:38:54.297 --> 00:38:56.829
My<00:38:55.242> mother<00:38:55.515> and<00:38:55.659> father<00:38:55.979> are<00:38:56.060> both<00:38:56.236> from<00:38:56.396> Iran.

00:38:57.341 --> 00:38:58.046
They're<00:38:57.502> immigrants.

00:38:58.607 --> 00:39:00.193
You<00:38:58.639> know,<00:38:58.703> they<00:38:58.863> came<00:38:59.168> to<00:38:59.264> this<00:38:59.424> country<00:38:59.729> with<00:38:59.825> nothing.

00:39:00.706 --> 00:39:04.711
I<00:39:00.866> grew<00:39:01.090> up,<00:39:01.491> you<00:39:01.523> know,<00:39:02.933> very<00:39:03.093> much<00:39:03.349> on<00:39:03.446> the<00:39:03.574> poor<00:39:03.894> end<00:39:04.006> of<00:39:04.135> the<00:39:04.167> spectrum.

00:39:05.337 --> 00:39:10.813
And<00:39:06.140> had<00:39:06.333> to<00:39:06.461> figure<00:39:06.782> out<00:39:06.879> ways<00:39:08.035> to<00:39:08.244> build<00:39:09.271> my<00:39:09.448> own<00:39:09.608> life<00:39:10.170> and<00:39:10.251> make<00:39:10.427> my<00:39:10.572> own<00:39:10.732> way.

00:39:11.599 --> 00:39:13.719
And<00:39:12.563> you<00:39:12.739> just<00:39:12.980> don't<00:39:13.221> do<00:39:13.382> that.

00:39:14.104 --> 00:39:17.010
Like,<00:39:15.068> you<00:39:15.148> don't<00:39:15.389> pull<00:39:15.630> yourself<00:39:16.031> up<00:39:16.175> by<00:39:16.336> your<00:39:16.432> bootstraps.

00:39:17.075 --> 00:39:23.272
Like,<00:39:17.958> you<00:39:18.054> know,<00:39:18.279> I<00:39:18.359> think<00:39:18.616> it<00:39:18.857> is<00:39:19.001> true<00:39:19.403> that<00:39:19.949> the<00:39:20.013> more<00:39:20.511> you<00:39:20.671> help<00:39:20.992> yourself,<00:39:21.651> other<00:39:21.876> people<00:39:22.197> will<00:39:22.373> be<00:39:22.534> willing<00:39:22.775> to<00:39:22.919> help<00:39:23.160> you.

00:39:23.818 --> 00:39:25.424
And<00:39:23.899> there's<00:39:24.059> a<00:39:24.123> really<00:39:24.284> important<00:39:24.702> lesson<00:39:25.023> in<00:39:25.103> that.

00:39:25.986 --> 00:39:28.122
But<00:39:26.933> it's<00:39:27.030> a<00:39:27.046> myth<00:39:27.415> that<00:39:27.576> you<00:39:27.672> do<00:39:27.768> it<00:39:27.897> alone.

00:39:28.234 --> 00:39:29.808
Like,<00:39:29.519> you<00:39:29.599> don't.

00:39:29.808 --> 00:39:31.140
You<00:39:30.370> you<00:39:30.466> have<00:39:30.626> a<00:39:30.659> whole<00:39:30.867> village.

00:39:32.168 --> 00:39:32.344
Yeah.

00:39:33.356 --> 00:39:34.303
Rockwell,<00:39:33.693> thank<00:39:33.870> you<00:39:33.950> so<00:39:34.111> much.

00:39:34.657 --> 00:39:36.455
Seriously,<00:39:35.042> what<00:39:35.219> an<00:39:35.299> honor<00:39:35.556> to<00:39:35.684> have<00:39:35.845> you<00:39:36.005> on<00:39:36.182> here.

00:39:37.065 --> 00:39:38.944
Good<00:39:37.290> luck<00:39:37.531> on<00:39:37.627> the<00:39:37.707> launch<00:39:37.948> of<00:39:38.045> everything<00:39:38.350> over<00:39:38.430> the<00:39:38.494> next<00:39:38.671> few<00:39:38.767> months.

00:39:38.992 --> 00:39:41.577
I'm<00:39:39.072> sure<00:39:39.233> we'll<00:39:39.377> have<00:39:39.474> you<00:39:39.554> back<00:39:39.859> on<00:39:40.100> to<00:39:40.662> discuss<00:39:40.999> how<00:39:41.127> it<00:39:41.304> went.

00:39:41.802 --> 00:39:42.813
Appreciate<00:39:42.540> you<00:39:42.589> coming<00:39:42.749> on.

00:39:43.391 --> 00:39:44.098
Thanks<00:39:43.793> so<00:39:43.889> much.

00:39:44.435 --> 00:39:44.740
Pleasure.