Fredrik Thomassen wanted a teleport

Fredrik Thomassen sat down with the CEO.com Podcast on July 6, 2023. ChatGPT was eight months old. Superside, the creative services company he co-founded and runs from Oslo, had about 700 designers on staff and had spent the previous six months talking about AI in every meeting. Three years later, the company calls itself an AI-first creative partner, counts Amazon, Intuit, DoorDash, Figma, and Reddit as customers, and in March 2026 rebuilt its client platform around a system that stores a customer's brand guidelines and feedback and applies them to every new project. Most of what Thomassen said in 2023 explains how it got there.

He is Norwegian. He studied econometrics at the London School of Economics, worked as a journalist at Agderposten, did a stint at McKinsey, and tried a PhD. "I'm one of those guys that doesn't really enjoy having a boss," he told the CEO.com Podcast. "I've had some great bosses. They're definitely out there. But I've always been searching for freedom in a way." Academia did not give him that. "It felt like the world of start-ups was the only other way to be free."

Jakarta

His first startup was someone else's. In 2014, he became CEO of Zalora Indonesia, a fashion e-commerce company that had 70 employees when he arrived and 750 when he left. He liked it. He also noticed something about the people he was hiring.

"I met some incredibly talented people and just really thought it's pretty unfair that if people live in Indonesia, if they could magically teleport to America, they could make 10 times as much," he said. "We wanted to create that magical teleport."

The first version was a freelancer marketplace called Konsus. Thomassen and his co-founder had used Upwork, Fiverr, and 99designs and been underwhelmed, so they built one where every freelancer was vetted. They got into Y Combinator's winter 2016 batch, the first Norwegian startup to do so, with Sam Altman and Geoff Ralston as their group partners. On Antler's Early Days podcast he has said the first product was assembled by hand, with no engineers and no code, and that when someone asks what Superside does at a wedding he says "a design agency" so he can get back to the bar.

Y Combinator's advice fit on a T-shirt. "Talk to your customers and write code," Thomassen said. "Very few companies actually do that." Superside added a condition. "For us, the crucial thing is to actually listen to the customers and be truth-seeking about it. Are they really liking what you're selling? What are their real problems?" The other two he names are speed and kindness, as he laid out on the Supermanagers podcast.

2019

For its first three or four years, Superside doubled annually. Y Combinator partners asked whether the company had product-market fit, and Thomassen said yes. Customers were paying. The company was growing.

"But the customers didn't really enjoy it that much," he said. "It was more like forcing customers, spending on marketing and being good at that. But it wasn't like growth driven by people just telling their friends, 'Hey, you should really check out this whole Superside thing.'" Retention was poor, and referrals were rare.

Within about a year, the company made three changes. It dropped everything except design. It moved from per-project pricing to subscriptions. And it replaced most of its freelancers with full-time employees who could still set their own hours. "After a while, it certainly started running downhill," he said. "Customers came knocking at our doors and everything just felt super, super easy. That's when I realized that we now have product market fit and realized that we didn't have it earlier."

Now he says the test is binary. "If you're truly honest to it yourself, you either know it or you don't."

The subscription idea came from larger customers who were unhappy with their agencies. They found them disorganized. They suspected the agencies cared more about awards and portfolios than whether the work got done. The buying process, with custom RFPs and months of pitching, wore everyone down before anything was designed. Superside's response was to publish a plan and refuse to negotiate it. "We say, 'Hey, this is the plan. You can buy it, or you can not buy it,'" Thomassen said. Customers told him it was a relief not to have to fight about things. He compared agencies to home renovation contractors: whole industries where relationships usually end in conflict.

Oslo

Thomassen lived in California for a couple of years after Y Combinator and then moved home. He wanted his family near everyone. He also wanted to keep competing in the American market, and Oslo does not have enough sales, marketing, and product leaders to staff a company that does that. "There really isn't any other option," he said. Superside has been fully remote since.

He does not describe it as a workaround. "Our mission all along since the start has been to create more equal opportunities in the world," he said. "I think free migration would be great for everyone in the world, but it's obviously not happening. There's this tendency to just not want to let people into your country. And so really the internet is the only hope in many ways for a fair global marketplace. For us, remote work is really just an ethical imperative more than anything else."

Remote companies fail, he said, for the same reason offices fail, only faster. "Bad management just makes it extremely terrible to work in a remote company." No clear objective, unclear roles, no KPIs, no feedback loop. Companies with those problems went remote in 2020 and blamed the format. Superside's answer is unglamorous: hire on values, get the basics right, and skip the ideology. Some remote companies ban meetings and go all-async. "We are not really extremist on any of those things."

He borrowed from Paul Graham's essay on what cities tell their residents to explain why he stayed. New York tells you to get rich. Silicon Valley tells you to get powerful. "Oslo sends you a signal that being in nature and being outdoors a lot and taking care of yourself and being more in balance with that is really important." He added that Norwegians tend to admire America and are grateful for how they are received there, then said the thing he is proudest of about Oslo is its environmental conscience, "despite the whole oil and gas history."

Denial

In July 2023, Thomassen already had a number. Superside would cut the time each task took by 15 to 20 percent every quarter for the next 12 months and pass the savings to customers. For banner ads, illustrations, and redesigns he expected the reductions to reach 70 percent.

The subscription model made this rational where hourly billing does not. "A traditional agency will not have any incentives to do that because you get paid by the hour and if you log fewer hours, then you essentially lose money," he said. "For us it's different because we have this subscription model and so our incentives are much more aligned with the customers."

Was AI a threat or an opportunity? "We don't really know yet. It is definitely both."

On the larger question, whether AI endangers humanity, he was candid about not having an argument. "I just find it odd that humanity as we know it should be disrupted by a statistical model. It's just hard for me to grasp, but maybe I just refuse to believe it." He said quantum computing worried him more, because it would break encryption. Then he said what he suspected was really going on: "I said I just live in denial about the existential realistic aspects."

He was clearer about design. A typical 20-hour project, he said, spends 10 to 15 of those hours on research, competitive analysis, and understanding the problem. AI collapses the sketching and production in the middle. "I still haven't seen AI by itself moving the needle on culture per se. By itself, I haven't seen it come up with anything that is interesting. It is to me just ultimately a force multiplier on human creativity." He predicted small groups, maybe individuals, would make films the way one person writes a book.

Superside credits Sam Altman, Thomassen's group partner at Y Combinator in 2016, with getting it to experiment with AI early. By 2025 the company was showing on camera how it produces hundreds of ad variations in minutes. Thomassen told the Not Another CEO Podcast in early 2025 that the arrival of large language models meant pivoting the company for something like the fifth time, and that it threw out OKRs after they turned into paperwork and replaced them with quarterly reviews built around the company's worst problems.

Sam Altman

Every CEO.com Podcast episode ends with the same question. The chances one gives are just as important as the chances one takes. Who gave you a chance?

During Superside's Y Combinator batch, Altman walked in one day and offered to fund the entire seed round himself. He was already president of Y Combinator. The founders asked him why, given he had seen them maybe 10 times.

"He is just like, 'Okay, I believe work is huge. I believe services should be disrupted. You guys seem like smart guys. You can probably figure it out,'" Thomassen said. "Then we just tried to do our best to figure it out. It was the first time someone took a chance on us in a way and took a chance on us in the sense of investing a lot of their own money."

Superside raised a $30 million Series A in December 2021, co-led by Prosus Ventures and Lugard Road Capital, with Slack Fund among the earlier investors. TechCrunch reported at the time that the company had raised only $5.5 million before that round. It has announced no funding since. Thomassen closed the conversation by saying he hoped to see some Utah snow the following winter. Betts told him to come out, and they would go down the slopes. "Will try my best," he said.

00:00:00 Fredrik's Entrepreneurial Journey Begins
00:02:17 Lessons From Y Combinator on Culture
00:05:11 The Original Idea Behind Superside
00:06:45 Choosing to Build a Remote Company
00:09:57 Life and Culture in Oslo
00:12:19 Finding True Product-Market Fit
00:15:20 Shifting to a Subscription Model
00:18:08 AI's Impact on Creative Services
00:20:32 Thoughts on AI Existential Risk
00:25:04 AI as a Creativity Amplifier
00:27:35 Managing Culture in Remote Teams
00:30:47 The Chance Sam Altman Took

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Going<00:03:43.956> deeper<00:03:44.277> on<00:03:44.374> like<00:03:44.599> the<00:03:44.679> whole<00:03:44.936> like<00:03:45.241> ask<00:03:45.482> your<00:03:45.579> customer<00:03:46.125> what<00:03:46.301> they<00:03:46.526> want,<00:03:46.847> how<00:03:46.944> do<00:03:47.088> you<00:03:47.185> serve<00:03:47.570> them<00:03:47.908> rather<00:03:48.213> than<00:03:48.373> just<00:03:48.534> kind<00:03:48.695> of<00:03:48.807> assuming,<00:03:49.915> what<00:03:50.012> are<00:03:50.092> some<00:03:50.333> of<00:03:50.397> the<00:03:50.494> strategies<00:03:51.345> that<00:03:51.441> they've<00:03:51.859> taught<00:03:52.084> you<00:03:52.180> at<00:03:52.309> Y<00:03:52.485> Combinator<00:03:53.047> or<00:03:53.112> that<00:03:53.353> you've<00:03:53.594> used<00:03:53.947> over<00:03:54.172> the<00:03:54.316> years<00:03:55.376> to<00:03:55.923> help<00:03:56.260> with<00:03:56.404> that?

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So<00:04:00.195> I<00:04:00.276> think<00:04:01.465> there's<00:04:01.786> all<00:04:01.866> kinds<00:04:02.123> of<00:04:02.284> ways<00:04:02.750> that<00:04:03.569> talking<00:04:04.067> to<00:04:04.212> customers<00:04:04.871> and,<00:04:05.722> um,<00:04:06.285> you<00:04:06.317> know,<00:04:06.526> you<00:04:06.590> have,<00:04:07.024> you<00:04:07.088> have<00:04:07.184> all<00:04:07.281> kinds<00:04:07.506> of<00:04:07.988> tools<00:04:08.486> and,<00:04:09.337> um,<00:04:10.558> and<00:04:10.799> ways<00:04:11.105> of<00:04:11.426> doing<00:04:11.683> user<00:04:12.004> research<00:04:12.888> and<00:04:13.113> all<00:04:13.209> this,<00:04:14.077> all<00:04:14.157> these<00:04:14.495> things,<00:04:14.896> but<00:04:16.085> it's<00:04:16.487> not<00:04:16.664> necessarily<00:04:17.226> that,<00:04:17.772> um,<00:04:18.592> complicated.

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You<00:04:19.717> just<00:04:19.941> have<00:04:20.182> to<00:04:20.279> like<00:04:20.665> actually<00:04:21.725> talk<00:04:21.950> to<00:04:22.062> them<00:04:22.191> in,<00:04:22.528> in<00:04:22.625> a<00:04:22.673> normal<00:04:23.171> way.

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But<00:04:24.296> I<00:04:24.376> think<00:04:24.521> for<00:04:24.681> us,<00:04:24.778> the<00:04:24.938> crucial<00:04:26.288> thing<00:04:26.465> is<00:04:26.610> to<00:04:26.787> actually<00:04:28.217> listen<00:04:28.700> to<00:04:29.600> the<00:04:29.680> customers<00:04:30.484> and<00:04:30.645> be<00:04:31.030> truth-seeking<00:04:32.734> about<00:04:33.136> it.

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Are<00:04:35.046> they<00:04:35.143> really<00:04:35.450> liking<00:04:36.015> what<00:04:36.419> you're<00:04:37.566> selling?

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What<00:04:39.729> are<00:04:39.826> their<00:04:40.149> real<00:04:40.714> problems?

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How<00:04:41.907> can<00:04:42.068> you<00:04:43.120> truly<00:04:43.395> help<00:04:43.961> solve<00:04:44.188> them?

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And<00:04:44.511> so<00:04:45.385> for<00:04:45.547> us,<00:04:46.792> it's<00:04:47.019> critical<00:04:47.585> that<00:04:47.828> the<00:04:48.297> talk-to-customer<00:04:52.524> framework<00:04:52.994> is<00:04:53.092> kind<00:04:53.238> of<00:04:53.400> coupled<00:04:53.740> with<00:04:54.454> this<00:04:54.632> very<00:04:54.876> strong<00:04:55.865> sense<00:04:56.189> of<00:04:56.319> truth-seeking.

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And<00:04:57.454> here<00:04:57.568> at<00:04:57.698> Superside,<00:04:59.190> seek<00:04:59.498> the<00:04:59.644> truth<00:04:59.984> is<00:05:00.082> kind<00:05:00.292> of<00:05:00.325> our<00:05:00.520> second<00:05:02.106> most<00:05:02.429> important<00:05:03.465> value,<00:05:04.015> and<00:05:04.938> it's<00:05:05.067> something<00:05:05.391> that<00:05:05.650> we,<00:05:06.459> we<00:05:06.605> try<00:05:06.945> to<00:05:07.025> get<00:05:07.268> everyone<00:05:07.656> to,<00:05:08.465> to,<00:05:08.788> to<00:05:08.885> do.

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I<00:05:10.938> like<00:05:11.148> that.

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So<00:05:11.536> what<00:05:11.633> was<00:05:11.795> the<00:05:11.956> original<00:05:12.441> idea<00:05:13.007> behind<00:05:13.347> Superside?

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Like,<00:05:14.220> when<00:05:14.317> you<00:05:14.430> were<00:05:14.543> pitching<00:05:14.769> it,<00:05:14.866> when<00:05:15.028> you<00:05:15.109> were<00:05:15.190> starting<00:05:15.610> it,<00:05:15.755> what<00:05:15.917> was<00:05:16.079> the<00:05:16.224> problem<00:05:16.644> you<00:05:16.725> were<00:05:16.806> trying<00:05:17.032> to<00:05:17.065> solve?

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So<00:05:18.840> initially<00:05:19.260> we<00:05:19.421> were<00:05:19.582> spending<00:05:19.904> a<00:05:19.921> lot<00:05:20.146> of<00:05:20.227> time<00:05:20.549> on<00:05:21.371> Upwork<00:05:21.919> and<00:05:22.161> Fiverr<00:05:22.629> and<00:05:23.290> 99designs<00:05:24.644> and<00:05:24.741> these<00:05:24.902> platforms<00:05:25.547> and<00:05:26.433> kind<00:05:26.611> of<00:05:26.675> were<00:05:27.078> a<00:05:27.159> little<00:05:27.384> bit<00:05:27.530> underwhelmed<00:05:28.111> with<00:05:28.934> the<00:05:29.079> experience,<00:05:29.644> but<00:05:29.806> we<00:05:29.838> still<00:05:30.306> thought,<00:05:30.548> you<00:05:30.645> know,<00:05:31.420> freelancer<00:05:31.905> marketplaces<00:05:32.792> are<00:05:35.472> the<00:05:35.634> big<00:05:35.795> platforms,<00:05:36.280> they<00:05:36.360> will<00:05:36.506> reshape,<00:05:37.019> they<00:05:37.102> will<00:05:37.185> become<00:05:37.499> the<00:05:37.599> future<00:05:39.072> of<00:05:39.321> work.

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And<00:05:41.433> then<00:05:42.660> we<00:05:42.742> kind<00:05:42.988> of,<00:05:43.652> wanted<00:05:43.973> to<00:05:44.133> build<00:05:44.390> a<00:05:44.454> platform<00:05:45.177> that<00:05:45.642> ensured<00:05:46.782> that<00:05:47.087> all<00:05:47.120> the<00:05:47.248> freelancers<00:05:48.131> on<00:05:48.934> the<00:05:49.014> marketplace<00:05:49.656> were<00:05:50.009> super<00:05:50.379> high<00:05:50.555> quality<00:05:51.904> because<00:05:52.241> we've<00:05:52.466> had<00:05:52.658> ourselves<00:05:53.108> had<00:05:53.285> so<00:05:53.525> many<00:05:54.392> subpar<00:05:54.890> experiences<00:05:55.693> on<00:05:56.078> Upwork<00:05:57.443> and<00:05:57.603> Fiverr.

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And<00:05:58.101> then<00:05:58.824> over<00:05:58.984> time<00:05:59.209> you<00:05:59.305> kind<00:05:59.450> of<00:05:59.530> gradually<00:05:59.947> realized<00:06:00.429> that<00:06:00.831> it<00:06:00.991> needed<00:06:02.211> so<00:06:02.436> much<00:06:02.677> more<00:06:04.122> than<00:06:04.282> just<00:06:04.587> finding<00:06:05.631> the<00:06:05.727> right<00:06:06.048> people<00:06:06.530> in<00:06:06.675> order<00:06:06.851> to<00:06:06.931> deliver<00:06:07.317> a<00:06:07.333> great<00:06:08.376> customer<00:06:08.746> experience.

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And<00:06:09.404> so<00:06:10.875> For<00:06:11.037> us,<00:06:11.215> it's<00:06:11.377> been<00:06:13.625> all<00:06:13.722> about,<00:06:14.288> you<00:06:14.692> know,<00:06:14.789> making<00:06:15.178> people<00:06:15.647> work<00:06:16.860> together,<00:06:18.234> and<00:06:19.043> it's<00:06:19.205> been<00:06:19.270> about<00:06:19.864> creating<00:06:20.347> values<00:06:20.909> and<00:06:20.990> systems<00:06:21.488> and<00:06:21.633> processes.

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And<00:06:22.453> so<00:06:23.240> today<00:06:23.642> we're<00:06:23.803> kind<00:06:23.980> of<00:06:24.060> a<00:06:24.125> hybrid<00:06:24.687> between<00:06:25.748> a<00:06:25.813> freelancer<00:06:26.279> marketplace<00:06:27.002> and<00:06:27.806> traditional<00:06:29.095> advertising<00:06:29.674> agency,<00:06:30.061> and<00:06:30.222> really<00:06:30.464> trying<00:06:30.786> to<00:06:31.752> take<00:06:32.010> on<00:06:32.171> that<00:06:32.413> industry<00:06:32.815> with<00:06:32.960> what<00:06:33.121> we<00:06:33.218> call<00:06:33.395> our<00:06:33.621> creative-as-a-service<00:06:34.619> model.

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Which<00:06:36.467> lies<00:06:36.708> somewhere<00:06:36.965> in<00:06:37.606> between,<00:06:38.393> but<00:06:38.569> which<00:06:38.794> is<00:06:39.515> really<00:06:39.692> focused<00:06:40.237> on<00:06:41.457> creating<00:06:42.836> high<00:06:43.125> quality<00:06:43.622> for<00:06:44.104> the<00:06:44.184> customer.

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And<00:06:45.932> you<00:06:46.029> made<00:06:46.253> the<00:06:46.333> decision<00:06:46.751> early<00:06:47.055> on,<00:06:47.312> if<00:06:47.408> I'm<00:06:47.713> not<00:06:47.857> mistaken,<00:06:48.275> to<00:06:48.355> be<00:06:48.515> a<00:06:48.579> fully<00:06:49.061> remote<00:06:49.799> company.

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What<00:06:51.066> was<00:06:51.307> the<00:06:51.403> decision<00:06:51.804> behind<00:06:52.109> that?

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I<00:06:52.285> mean,<00:06:52.413> I'm<00:06:52.590> sure<00:06:52.686> you're<00:06:52.847> following<00:06:53.729> kind<00:06:53.954> of<00:06:53.986> some<00:06:54.210> of<00:06:54.290> the<00:06:54.531> trends<00:06:54.996> in<00:06:55.173> tech<00:06:55.638> where<00:06:56.376> a<00:06:56.456> lot<00:06:56.633> of<00:06:56.761> tech<00:06:56.937> companies<00:06:57.242> are<00:06:57.322> like,<00:06:57.499> no,<00:06:57.804> come<00:06:57.900> back<00:06:58.141> to<00:06:58.237> the<00:06:58.445> office,<00:06:59.103> come<00:06:59.328> back.

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We<00:07:00.483> don't<00:07:00.627> like<00:07:00.948> this<00:07:01.173> remote<00:07:01.493> stuff.

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Um,<00:07:03.147> tell<00:07:03.309> me<00:07:03.520> like<00:07:03.845> what,<00:07:04.105> what<00:07:04.251> your<00:07:04.429> thought<00:07:04.591> process<00:07:05.143> is<00:07:05.224> on<00:07:05.338> it<00:07:05.370> because<00:07:05.581> it<00:07:05.630> seems<00:07:05.808> like<00:07:05.954> you've<00:07:06.052> been<00:07:06.214> pretty<00:07:06.441> consistent.

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Yeah,<00:07:08.896> I<00:07:08.912> mean,<00:07:09.138> for<00:07:09.316> us,<00:07:09.542> our<00:07:09.639> mission<00:07:10.268> all<00:07:10.381> along<00:07:10.752> since<00:07:11.075> the<00:07:11.155> start<00:07:11.494> has<00:07:11.720> been<00:07:12.527> to<00:07:12.688> create<00:07:13.027> more<00:07:13.269> equal<00:07:14.060> opportunities<00:07:14.948> in<00:07:15.044> the<00:07:15.125> world,<00:07:16.238> and,<00:07:16.836> um,<00:07:17.546> we<00:07:18.498> wanted<00:07:18.821> to<00:07:18.982> create<00:07:19.176> this<00:07:19.386> magic<00:07:19.967> teleport<00:07:20.452> that<00:07:20.678> created,<00:07:21.889> um,<00:07:22.454> equal<00:07:22.648> opportunities<00:07:23.197> for<00:07:23.343> anyone<00:07:23.665> irrespective<00:07:24.231> of<00:07:24.473> where<00:07:24.731> you,<00:07:25.765> where<00:07:25.926> you<00:07:26.088> live,<00:07:26.572> and,<00:07:27.299> um<00:07:28.483> And<00:07:29.670> I<00:07:29.766> think<00:07:29.927> free<00:07:30.103> migration<00:07:30.649> would<00:07:30.873> be<00:07:31.916> great<00:07:32.397> for<00:07:32.574> everyone<00:07:33.135> in<00:07:33.216> the<00:07:33.296> world,<00:07:33.536> but<00:07:33.681> it's<00:07:33.857> obviously<00:07:35.141> not<00:07:35.365> happening,<00:07:35.847> right?

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The<00:07:36.665> US<00:07:37.210> is<00:07:37.692> building,<00:07:38.285> or<00:07:38.510> maybe<00:07:38.815> I<00:07:38.911> don't<00:07:39.023> know<00:07:39.136> how<00:07:39.248> it's<00:07:39.392> going<00:07:39.617> with<00:07:39.777> your<00:07:40.740> wall,<00:07:41.077> right?

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But<00:07:41.863> there's<00:07:43.724> this<00:07:43.884> tendency<00:07:45.072> to<00:07:45.890> just<00:07:46.195> not<00:07:46.435> want<00:07:46.596> to<00:07:46.692> let<00:07:46.852> people<00:07:47.109> into<00:07:47.478> your<00:07:48.200> country.

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And<00:07:48.537> so<00:07:48.778> really<00:07:49.018> the<00:07:49.403> internet<00:07:49.885> is<00:07:50.863> the<00:07:51.088> only<00:07:51.264> hope<00:07:51.666> in<00:07:52.468> many<00:07:52.708> ways<00:07:53.013> for<00:07:53.174> a<00:07:53.190> fair<00:07:54.484> for<00:07:54.581> a<00:07:54.598> fair<00:07:54.987> global<00:07:55.377> marketplace.

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And<00:07:56.708> so<00:07:56.854> for<00:07:57.082> us,<00:07:57.260> the<00:07:57.975> remote<00:07:59.290> work<00:07:59.598> is<00:08:00.410> really<00:08:00.588> just<00:08:00.897> an<00:08:01.222> ethical<00:08:02.357> imperative<00:08:03.020> more<00:08:03.182> than<00:08:04.151> anything<00:08:04.539> else.

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Yeah,<00:08:06.430> it's<00:08:06.754> interesting.

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And<00:08:07.546> you're<00:08:07.707> from<00:08:08.030> Norway,<00:08:08.451> right?

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I<00:08:10.315> am,<00:08:10.492> yeah.

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And<00:08:11.673> so<00:08:11.835> what<00:08:11.948> was—<00:08:12.482> I<00:08:12.563> love<00:08:12.919> the<00:08:13.000> story<00:08:13.469> of<00:08:13.615> anyone<00:08:13.954> who<00:08:14.181> builds<00:08:14.504> something<00:08:15.151> and<00:08:15.556> decides<00:08:15.976> to<00:08:16.074> stay<00:08:17.012> in<00:08:17.174> their<00:08:17.675> hometown<00:08:18.257> or<00:08:18.387> their<00:08:18.549> home<00:08:18.791> country<00:08:19.897> and<00:08:20.154> grow<00:08:20.539> that<00:08:21.101> rather<00:08:21.358> than,<00:08:21.502> you<00:08:21.599> know,<00:08:21.840> everybody<00:08:22.161> go<00:08:22.257> to<00:08:22.337> Silicon<00:08:22.787> Valley<00:08:23.108> or<00:08:23.140> everybody<00:08:23.445> go<00:08:23.525> to<00:08:23.606> New<00:08:23.750> York<00:08:23.943> City<00:08:24.955> or<00:08:25.131> London<00:08:25.452> or<00:08:25.533> whatever<00:08:25.838> it<00:08:25.918> is,<00:08:26.175> right?

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Like,<00:08:26.978> I<00:08:27.138> love<00:08:27.443> like<00:08:28.246> build<00:08:28.567> where<00:08:28.728> you<00:08:28.904> are<00:08:29.932> and<00:08:30.093> grow<00:08:30.366> that.

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I<00:08:31.152> think<00:08:31.297> that's<00:08:31.457> a<00:08:31.538> pretty<00:08:31.714> beautiful<00:08:32.100> concept.

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What<00:08:33.240> led<00:08:33.497> you<00:08:33.641> to<00:08:33.721> like,<00:08:34.027> hey,<00:08:34.203> I'm<00:08:34.364> just<00:08:34.524> sticking<00:08:34.845> around?

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Yeah,<00:08:36.772> so<00:08:37.013> we,<00:08:37.736> you<00:08:37.832> know,<00:08:38.041> went<00:08:38.201> to<00:08:38.298> Y<00:08:38.458> Combinator<00:08:39.181> and<00:08:39.341> lived<00:08:39.582> in<00:08:40.048> California<00:08:40.610> for<00:08:41.284> a<00:08:41.348> couple<00:08:41.605> of<00:08:41.734> years<00:08:42.472> and<00:08:43.596> I<00:08:43.660> had<00:08:43.773> a<00:08:43.837> great<00:08:44.158> time<00:08:44.399> in,<00:08:45.346> in<00:08:45.442> California,<00:08:47.591> but<00:08:47.831> for<00:08:48.906> many<00:08:49.194> reasons<00:08:50.734> related<00:08:51.054> to<00:08:51.199> family<00:08:51.615> and<00:08:52.321> everything,<00:08:52.577> we<00:08:52.658> just<00:08:52.818> wanted<00:08:53.058> to<00:08:53.203> be<00:08:53.379> in<00:08:53.780> Oslo<00:08:54.341> and<00:08:54.486> close<00:08:55.768> to<00:08:55.929> everyone,<00:08:56.346> but<00:08:56.923> still<00:08:57.227> wanted<00:08:57.548> to<00:08:57.708> build<00:08:58.029> a<00:08:58.093> company<00:08:59.232> that<00:08:59.552> competes<00:09:00.995> in<00:09:01.156> the<00:09:01.300> US.

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And<00:09:02.599> then<00:09:02.759> I<00:09:02.823> think<00:09:03.016> it's<00:09:03.160> really<00:09:03.385> only<00:09:05.565> one<00:09:05.790> option,<00:09:06.126> and<00:09:06.207> that<00:09:06.431> is<00:09:06.607> to<00:09:06.768> be<00:09:07.634> remote.

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I<00:09:07.986> think<00:09:08.211> if<00:09:08.291> you<00:09:08.451> are<00:09:09.558> in<00:09:10.520> Silicon<00:09:10.856> Valley<00:09:11.017> or<00:09:11.113> in<00:09:11.257> New<00:09:11.402> York<00:09:11.802> or<00:09:12.059> maybe<00:09:12.316> London,<00:09:12.620> you<00:09:12.765> have<00:09:13.679> sufficient<00:09:14.545> depth<00:09:15.828> in<00:09:15.973> the<00:09:16.149> local<00:09:16.550> talent<00:09:17.032> pool<00:09:17.593> to<00:09:17.818> build<00:09:18.572> a<00:09:18.636> huge<00:09:20.561> global<00:09:20.866> company<00:09:22.550> from<00:09:22.791> those<00:09:22.951> hubs.

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But<00:09:24.892> if<00:09:25.053> you're<00:09:25.197> in<00:09:25.293> Oslo,<00:09:25.598> there's<00:09:25.775> just<00:09:26.015> no<00:09:26.176> chance<00:09:26.496> that<00:09:26.657> you<00:09:26.817> can<00:09:27.058> find<00:09:28.004> all<00:09:28.101> the<00:09:28.181> relevant,<00:09:28.983> you<00:09:29.079> know,<00:09:29.240> sales<00:09:29.625> and<00:09:29.705> marketing<00:09:30.170> and<00:09:30.331> product<00:09:30.732> leaders<00:09:31.149> and<00:09:31.790> marketing<00:09:32.191> leaders<00:09:32.512> in<00:09:32.817> the<00:09:32.913> Oslo<00:09:33.234> talent<00:09:33.555> pool.

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And<00:09:33.876> so<00:09:34.678> there<00:09:34.822> really<00:09:34.999> isn't<00:09:35.384> any<00:09:35.544> other<00:09:35.721> option.

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And<00:09:36.106> so<00:09:36.780> today<00:09:37.646> it<00:09:37.726> just<00:09:38.047> feels<00:09:38.352> amazing<00:09:38.769> to<00:09:38.913> be<00:09:38.993> able<00:09:39.234> to<00:09:40.374> run<00:09:40.775> an<00:09:40.872> American<00:09:41.321> company<00:09:42.285> competing<00:09:42.718> in<00:09:42.847> the<00:09:42.927> American<00:09:44.164> market<00:09:44.710> but<00:09:45.657> take<00:09:45.850> advantage<00:09:46.380> of<00:09:46.556> the<00:09:47.424> lifestyle<00:09:48.066> that<00:09:48.226> you<00:09:48.323> can<00:09:48.467> have<00:09:49.527> in<00:09:49.672> Oslo.

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And<00:09:51.615> yeah,<00:09:52.000> definitely<00:09:52.402> expect<00:09:52.819> more<00:09:52.980> people<00:09:54.265> to<00:09:54.361> do<00:09:54.505> that<00:09:54.730> over<00:09:54.843> the<00:09:54.923> next<00:09:56.015> few<00:09:56.192> years.

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Yeah,<00:09:57.878> tell<00:09:57.990> me<00:09:58.183> about<00:09:58.440> Oslo.

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Like,<00:09:59.066> what—<00:09:59.580> Norway,<00:10:00.335> whenever<00:10:00.672> I<00:10:00.768> think<00:10:00.929> of<00:10:00.961> Norway,<00:10:01.314> I<00:10:01.411> think<00:10:01.571> the<00:10:01.716> happiest<00:10:02.133> people<00:10:02.455> ever.

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They've<00:10:03.017> got<00:10:03.193> everything<00:10:03.643> figured<00:10:03.964> out.

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I<00:10:04.879> mean,<00:10:05.747> California<00:10:06.309> must<00:10:06.533> have<00:10:06.630> been,<00:10:07.096> you<00:10:07.128> know,<00:10:07.577> a<00:10:07.818> culture<00:10:08.155> shock,<00:10:08.541> was<00:10:08.718> it,<00:10:08.798> in<00:10:08.878> some<00:10:09.119> ways?

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Like<00:10:10.084> just<00:10:10.311> kind<00:10:10.473> of<00:10:10.554> how<00:10:10.731> the<00:10:10.812> United<00:10:11.168> States<00:10:11.459> works<00:10:11.767> versus<00:10:12.025> how<00:10:12.187> Norway—<00:10:12.591> but<00:10:12.672> I<00:10:12.705> don't<00:10:12.899> know<00:10:12.980> a<00:10:12.996> lot<00:10:13.255> about—<00:10:13.384> I<00:10:13.562> just<00:10:13.788> know<00:10:14.047> like<00:10:14.209> what<00:10:14.354> I've<00:10:14.451> read<00:10:14.597> about<00:10:14.775> Norway.

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I've<00:10:15.050> never<00:10:15.244> been<00:10:15.406> there.

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Tell<00:10:16.150> us<00:10:16.311> about<00:10:17.670> that<00:10:18.010> and<00:10:18.091> why<00:10:18.333> it's<00:10:18.560> so<00:10:18.640> special.

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So<00:10:21.267> I<00:10:21.283> think<00:10:21.509> a<00:10:21.525> lot<00:10:21.750> of<00:10:21.927> Norwegians<00:10:22.716> really<00:10:23.038> admire<00:10:23.682> America,<00:10:24.182> and<00:10:24.343> I<00:10:24.359> think<00:10:24.745> we're<00:10:25.631> also<00:10:25.856> extremely<00:10:28.932> grateful<00:10:29.495> for<00:10:29.672> the<00:10:29.753> very<00:10:30.284> warm<00:10:30.510> welcome<00:10:31.761> that<00:10:31.907> we<00:10:32.004> always<00:10:32.329> get<00:10:33.385> when<00:10:33.613> we<00:10:33.775> are<00:10:34.604> in<00:10:34.685> the<00:10:34.831> US.

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At<00:10:35.579> least<00:10:35.822> to<00:10:35.887> me,<00:10:36.375> it's<00:10:36.537> just<00:10:36.732> amazing.

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The<00:10:39.075> inclusion<00:10:40.102> and<00:10:40.198> hospitality<00:10:40.936> that<00:10:41.160> we<00:10:41.240> get<00:10:42.347> in<00:10:42.764> the<00:10:42.988> US.

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And<00:10:45.715> so<00:10:45.875> definitely<00:10:46.260> many,<00:10:46.709> many<00:10:46.934> great<00:10:47.238> things<00:10:47.431> about<00:10:47.655> the<00:10:47.736> American<00:10:48.120> society.

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I<00:10:48.634> think<00:10:49.002> what<00:10:50.205> I<00:10:50.301> like<00:10:50.558> about<00:10:52.066> Norway<00:10:52.386> in<00:10:52.467> particular<00:10:52.932> is<00:10:53.092> the<00:10:53.188> connection<00:10:53.733> to<00:10:54.760> nature.

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And<00:10:57.101> they<00:10:57.198> say<00:10:57.518> that<00:10:57.903> every<00:10:58.256> city<00:10:58.705> kind<00:10:58.865> of<00:10:58.914> sends<00:10:59.266> you<00:10:59.347> a<00:10:59.363> signal.

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And<00:10:59.988> so<00:11:00.662> New<00:11:00.806> York<00:11:01.063> sends—<00:11:01.608> this<00:11:01.993> is<00:11:02.169> Paul<00:11:02.410> Graham—<00:11:03.276> essay,<00:11:03.549> I<00:11:03.613> think,<00:11:03.758> where,<00:11:03.999> you<00:11:04.031> know,<00:11:04.240> you<00:11:04.352> know,<00:11:04.738> New<00:11:04.963> York<00:11:05.220> sends<00:11:05.461> you<00:11:05.606> the<00:11:05.686> signal<00:11:06.168> too<00:11:06.988> that<00:11:07.148> money<00:11:07.470> is<00:11:07.566> important<00:11:08.289> and,<00:11:08.900> you<00:11:08.932> know,<00:11:09.076> getting<00:11:09.318> a<00:11:09.334> lot<00:11:09.575> of<00:11:09.639> it<00:11:09.816> is,<00:11:10.217> is<00:11:10.362> gonna<00:11:11.230> give<00:11:11.390> you<00:11:11.471> a<00:11:11.503> lot<00:11:11.663> of<00:11:11.712> status<00:11:12.113> here<00:11:12.274> in<00:11:12.370> New<00:11:12.451> York.

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Or,<00:11:13.479> you<00:11:13.592> know,<00:11:13.736> Silicon<00:11:14.202> Valley<00:11:15.504> sends<00:11:15.745> the<00:11:15.825> signal<00:11:16.211> that<00:11:16.387> you<00:11:16.484> should<00:11:16.709> be<00:11:17.191> this<00:11:17.496> powerful<00:11:18.139> tech<00:11:18.717> person.

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Um,<00:11:20.388> you<00:11:20.485> know,<00:11:20.646> LA<00:11:20.903> may<00:11:21.128> be<00:11:21.224> more<00:11:21.706> about<00:11:22.092> fame,<00:11:22.509> or<00:11:22.638> Paris<00:11:22.895> about<00:11:23.216> style.

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Um,<00:11:24.743> also<00:11:25.000> sends<00:11:25.305> you<00:11:25.450> a<00:11:25.466> signal<00:11:25.868> that,<00:11:26.334> um,<00:11:27.233> being<00:11:27.635> in,<00:11:28.037> in<00:11:28.117> nature<00:11:28.599> and<00:11:29.548> and<00:11:29.645> being<00:11:30.933> kind<00:11:31.158> of<00:11:33.171> outdoors<00:11:34.491> a<00:11:34.620> lot<00:11:35.022> and<00:11:36.165> taking<00:11:36.487> care<00:11:36.729> of<00:11:36.890> yourself<00:11:38.178> and<00:11:38.339> being<00:11:38.580> more<00:11:38.902> in<00:11:39.063> balance<00:11:39.385> with<00:11:39.691> that<00:11:39.964> is<00:11:40.174> really<00:11:40.335> important.

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And<00:11:41.703> I'm<00:11:41.799> really<00:11:42.041> proud<00:11:42.363> of<00:11:42.443> that<00:11:44.037> legacy.

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I<00:11:44.616> think<00:11:44.857> we<00:11:45.002> have,<00:11:47.493> you<00:11:47.591> know,<00:11:47.818> despite<00:11:48.369> kind<00:11:48.532> of<00:11:48.629> the<00:11:48.694> whole<00:11:49.100> oil<00:11:50.073> and<00:11:50.722> gas<00:11:51.047> history,<00:11:51.306> obviously<00:11:51.777> we<00:11:51.874> have<00:11:53.091> a<00:11:53.351> very<00:11:54.049> strong<00:11:54.389> consciousness<00:11:55.022> around<00:11:55.990> sustainability<00:11:56.992> and,<00:11:57.703> um,<00:11:58.043> the<00:11:58.124> philosophical<00:11:58.932> kind<00:11:59.159> of<00:11:59.256> underpinnings<00:11:59.967> of,<00:12:00.630> of<00:12:00.695> a<00:12:00.776> lot<00:12:00.954> of<00:12:01.034> that<00:12:01.584> kind<00:12:01.762> of<00:12:02.570> being,<00:12:03.136> being<00:12:03.363> very<00:12:03.541> present<00:12:03.945> in,<00:12:04.268> in<00:12:04.543> Norway<00:12:04.850> already<00:12:05.222> from<00:12:05.400> the<00:12:05.642> '50s<00:12:06.109> and<00:12:06.206> the<00:12:06.286> '60s<00:12:06.850> and<00:12:06.930> so.

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So<00:12:07.639> that,<00:12:07.880> I<00:12:07.896> would<00:12:08.041> say,<00:12:08.234> is<00:12:08.363> kind<00:12:08.540> of<00:12:08.621> the<00:12:09.104> strongest<00:12:09.587> signal<00:12:10.054> and,<00:12:10.939> um,<00:12:12.163> that,<00:12:12.405> that<00:12:12.727> Oslo<00:12:12.952> as<00:12:13.113> a<00:12:13.145> city<00:12:13.516> is,<00:12:14.015> um,<00:12:14.594> is,<00:12:14.884> is<00:12:15.110> sending,<00:12:15.692> um,<00:12:16.112> to<00:12:16.209> new,<00:12:16.743> new<00:12:16.920> visitors.

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At<00:12:19.168> what<00:12:19.329> point<00:12:19.572> did<00:12:19.734> you<00:12:19.895> realize,<00:12:20.251> hey,<00:12:20.397> Supersite<00:12:21.043> is<00:12:21.189> going<00:12:21.318> to<00:12:21.367> be<00:12:21.528> something,<00:12:21.933> this<00:12:22.159> is<00:12:22.256> going<00:12:22.353> to<00:12:22.498> work?

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We've<00:12:23.616> landed<00:12:24.004> on<00:12:24.117> something<00:12:25.070> that<00:12:26.910> disrupts<00:12:27.346> things<00:12:27.589> like<00:12:27.799> Upwork<00:12:28.445> and<00:12:28.541> other<00:12:29.010> sites<00:12:29.268> like<00:12:29.494> that,<00:12:30.382> makes<00:12:30.705> it,<00:12:30.980> you<00:12:31.061> know,<00:12:31.367> the<00:12:31.513> quality<00:12:31.852> better,<00:12:32.318> makes<00:12:32.639> lifestyle<00:12:32.977> better,<00:12:33.218> all<00:12:33.362> that<00:12:33.459> type<00:12:33.636> of<00:12:33.700> stuff.

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At<00:12:34.327> what<00:12:34.504> point<00:12:34.825> was<00:12:34.986> there<00:12:35.147> a<00:12:35.163> moment<00:12:35.548> in<00:12:35.613> time<00:12:35.870> can<00:12:36.014> you<00:12:36.111> think<00:12:36.416> of<00:12:36.593> where<00:12:36.818> it's<00:12:36.979> like,<00:12:37.782> "Oh,<00:12:37.815> this<00:12:38.040> is<00:12:38.120> actually<00:12:38.377> gonna<00:12:38.506> work."<00:12:40.209> I<00:12:40.226> mean,<00:12:40.434> I<00:12:40.467> guess<00:12:40.692> as<00:12:40.838> a<00:12:40.919> founder,<00:12:41.324> you're<00:12:41.647> just<00:12:42.069> always<00:12:42.473> questioning<00:12:44.077> your<00:12:44.401> own<00:12:45.211> journey<00:12:45.632> and<00:12:46.765> you're<00:12:46.927> always<00:12:47.818> a<00:12:47.964> bit<00:12:48.142> paranoid<00:12:48.644> and<00:12:48.790> so<00:12:49.676> I'm<00:12:49.772> not<00:12:49.932> sure<00:12:50.108> if<00:12:50.317> I<00:12:50.429> still<00:12:51.054> believe<00:12:51.374> in<00:12:51.519> it,<00:12:51.679> you<00:12:51.791> know.

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Um,<00:12:52.977> you<00:12:53.201> always<00:12:54.419> just<00:12:54.660> want<00:12:54.900> to<00:12:54.964> improve<00:12:55.381> things,<00:12:55.781> and<00:12:55.861> there's<00:12:56.166> always<00:12:56.807> stuff<00:12:57.143> that,<00:12:57.464> that<00:12:57.624> you<00:12:57.784> can<00:12:58.490> make<00:12:58.666> better.

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There's<00:12:59.211> always<00:13:00.012> problems.

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Um,<00:13:02.191> but<00:13:02.352> I<00:13:02.432> can<00:13:03.137> tell<00:13:03.313> a<00:13:03.377> little<00:13:03.570> bit<00:13:03.730> about<00:13:04.194> kind<00:13:04.339> of<00:13:04.435> when<00:13:04.739> we<00:13:04.835> found<00:13:05.877> product-market<00:13:06.534> fit.

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And,<00:13:07.624> um,<00:13:08.121> and<00:13:08.281> I<00:13:08.425> remember,<00:13:09.707> you<00:13:09.739> know,<00:13:09.964> people<00:13:10.348> asking<00:13:10.685> me,<00:13:10.925> like,<00:13:11.149> Y<00:13:11.310> Combinator<00:13:11.726> partners<00:13:12.127> would<00:13:12.271> ask,<00:13:12.447> do<00:13:12.592> you<00:13:12.624> think<00:13:12.784> you<00:13:12.832> have<00:13:13.008> product-market<00:13:13.569> fit?

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And<00:13:13.794> I<00:13:13.826> was<00:13:13.922> like,<00:13:14.034> yeah,<00:13:14.194> we're<00:13:14.354> growing<00:13:15.397> we're<00:13:15.655> doubling<00:13:16.057> every<00:13:16.363> year<00:13:16.781> and<00:13:17.891> we<00:13:17.971> have<00:13:18.084> all<00:13:18.148> these<00:13:18.309> customers.

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And<00:13:19.918> so<00:13:20.320> I<00:13:20.465> was<00:13:21.028> thinking<00:13:21.366> that<00:13:21.591> we<00:13:21.655> had<00:13:22.556> product-market<00:13:23.682> fit,<00:13:24.020> but<00:13:24.714> the<00:13:24.796> customers<00:13:25.287> didn't<00:13:25.926> really<00:13:26.843> enjoy<00:13:27.318> it<00:13:27.826> that<00:13:28.137> much.

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We<00:13:32.343> grew<00:13:32.616> by<00:13:32.921> kind<00:13:33.082> of<00:13:33.242> almost<00:13:33.708> like<00:13:33.965> forcing<00:13:34.367> customers,<00:13:34.769> spending<00:13:35.154> on<00:13:35.251> marketing<00:13:36.215> and<00:13:36.295> being<00:13:37.098> good<00:13:37.259> at<00:13:37.355> that,<00:13:37.645> but<00:13:38.239> it<00:13:38.448> wasn't<00:13:38.769> like<00:13:39.187> growth<00:13:39.589> driven<00:13:39.910> by<00:13:40.766> people<00:13:41.006> just<00:13:41.182> telling<00:13:41.423> their<00:13:41.519> friends,<00:13:42.448> hey,<00:13:42.609> you<00:13:42.689> should<00:13:42.929> really<00:13:43.105> check<00:13:43.346> out<00:13:43.490> this<00:13:43.666> whole<00:13:44.067> Superside<00:13:45.990> thing.

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And,<00:13:47.256> um,<00:13:48.217> I<00:13:48.314> think<00:13:49.179> over<00:13:49.676> the—<00:13:50.541> or,<00:13:50.813> or<00:13:50.878> in<00:13:51.022> the<00:13:51.102> first<00:13:51.438> 3<00:13:51.679> or<00:13:51.759> 4<00:13:52.079> years<00:13:52.400> or<00:13:52.480> something,<00:13:52.801> we<00:13:52.881> started<00:13:53.442> to<00:13:54.547> realize<00:13:54.868> that<00:13:55.044> retention<00:13:55.605> just<00:13:55.990> wasn't<00:13:56.663> really<00:13:56.887> that<00:13:58.073> good.

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We<00:13:58.490> weren't<00:13:58.890> getting<00:13:59.211> that<00:13:59.515> many<00:13:59.739> new<00:13:59.996> customers<00:14:00.493> from,<00:14:01.438> from<00:14:01.679> word<00:14:01.839> of<00:14:01.871> mouth,<00:14:02.191> and<00:14:02.336> we<00:14:02.480> had<00:14:02.640> to<00:14:02.736> do<00:14:02.896> something.

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And<00:14:03.393> so<00:14:03.698> we<00:14:03.842> kind<00:14:04.018> of<00:14:04.723> started<00:14:05.124> out<00:14:05.316> as<00:14:05.460> this<00:14:06.343> pre-qualified<00:14:06.987> freelancer<00:14:08.420> marketplace.

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But<00:14:09.949> over<00:14:10.062> the<00:14:10.207> course<00:14:12.541> of<00:14:12.638> a<00:14:12.767> year,<00:14:13.024> we<00:14:13.121> made,<00:14:14.055> you<00:14:14.087> know,<00:14:14.232> 3<00:14:14.393> important<00:14:14.876> decisions.

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We<00:14:15.810> said,<00:14:16.067> one,<00:14:16.245> let's<00:14:16.422> go<00:14:16.712> all<00:14:16.873> in<00:14:17.034> on<00:14:17.453> design<00:14:18.420> and<00:14:18.500> be<00:14:18.661> the<00:14:18.742> best<00:14:19.048> in<00:14:19.145> the<00:14:19.225> world<00:14:19.773> at<00:14:19.934> doing<00:14:20.111> that.

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Let's<00:14:20.675> go<00:14:20.836> for<00:14:20.981> a<00:14:20.998> subscription<00:14:21.642> model,<00:14:23.559> and<00:14:23.656> let's<00:14:24.430> shift<00:14:24.864> to<00:14:25.588> primarily<00:14:26.070> full-time<00:14:27.357> people<00:14:27.823> working<00:14:28.225> at<00:14:28.788> Superside.

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Still<00:14:30.187> very<00:14:30.413> flexible,<00:14:31.201> you<00:14:31.297> can<00:14:31.458> work<00:14:31.699> whenever<00:14:32.021> you<00:14:32.746> you<00:14:32.907> want<00:14:33.164> type<00:14:33.790> arrangement,<00:14:34.834> but<00:14:35.010> really<00:14:35.251> tried<00:14:35.572> to<00:14:35.717> go<00:14:36.937> all<00:14:37.081> in<00:14:37.242> on<00:14:37.322> that.

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And<00:14:38.446> then<00:14:38.623> after<00:14:38.879> a<00:14:39.008> while,<00:14:39.265> suddenly<00:14:39.570> it<00:14:39.666> started<00:14:39.923> feeling<00:14:40.934> running<00:14:41.272> downhill,<00:14:41.834> you<00:14:41.930> know,<00:14:42.155> customers<00:14:42.556> came<00:14:42.797> knocking<00:14:43.118> at<00:14:43.214> our<00:14:43.359> doors<00:14:44.804> and<00:14:44.964> growth,<00:14:45.350> just<00:14:45.526> everything<00:14:45.847> just<00:14:46.008> felt<00:14:46.329> super,<00:14:46.746> super<00:14:48.480> easy.

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And<00:14:49.379> that's<00:14:50.343> when<00:14:50.567> I<00:14:50.728> realized<00:14:51.210> that<00:14:52.012> we<00:14:52.045> now<00:14:52.414> have<00:14:53.297> product-market<00:14:54.019> fit<00:14:54.356> and<00:14:54.918> realized<00:14:55.320> that<00:14:56.203> we<00:14:56.363> didn't<00:14:56.604> have<00:14:56.765> it<00:14:57.873> earlier.

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And<00:14:58.274> so<00:14:59.236> I<00:14:59.252> like<00:14:59.493> to<00:14:59.557> say<00:14:59.733> now<00:14:59.974> that<00:15:00.134> the<00:15:00.214> definition<00:15:00.839> of<00:15:00.936> product<00:15:01.256> market<00:15:01.641> fit<00:15:01.978> is<00:15:03.260> that<00:15:03.661> if<00:15:03.805> you're<00:15:03.901> truly<00:15:04.222> honest<00:15:04.526> with<00:15:04.687> yourself,<00:15:05.104> you<00:15:05.568> either<00:15:05.809> know<00:15:06.226> it<00:15:07.107> or<00:15:07.652> you<00:15:07.749> don't.

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And<00:15:08.871> so<00:15:09.031> for<00:15:09.175> us,<00:15:09.672> that<00:15:09.833> was<00:15:09.993> a<00:15:10.009> very<00:15:11.179> apparent<00:15:11.676> moment<00:15:12.141> in,<00:15:12.542> I<00:15:12.558> don't<00:15:12.958> know,<00:15:13.039> 2019<00:15:14.465> or<00:15:14.562> something.

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And<00:15:15.026> so<00:15:15.123> over<00:15:15.283> the<00:15:15.363> last<00:15:15.668> 3<00:15:15.860> or<00:15:16.004> 4<00:15:16.100> years,<00:15:16.373> it's<00:15:16.565> been<00:15:17.447> just<00:15:17.752> scaling<00:15:18.088> as<00:15:18.473> quickly<00:15:19.451> as<00:15:19.611> we<00:15:19.691> can.

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Yeah,<00:15:20.477> it's<00:15:20.573> interesting,<00:15:20.974> like<00:15:21.599> this<00:15:22.000> creative<00:15:22.432> as<00:15:22.577> a<00:15:22.641> service<00:15:23.282> model<00:15:24.260> is<00:15:25.479> It's<00:15:25.703> pretty<00:15:25.944> fascinating,<00:15:26.506> actually,<00:15:26.971> like<00:15:27.164> this,<00:15:27.453> the<00:15:27.549> subscription<00:15:28.191> model,<00:15:29.234> treating<00:15:29.555> it<00:15:29.587> more<00:15:29.860> like<00:15:30.052> a<00:15:30.117> SaaS<00:15:30.438> company<00:15:30.999> than<00:15:31.240> like,<00:15:31.545> uh,<00:15:32.187> you<00:15:32.219> know,<00:15:32.347> one<00:15:32.444> of<00:15:32.524> these<00:15:32.749> other<00:15:33.487> websites<00:15:33.984> or<00:15:34.049> wherever<00:15:34.354> where<00:15:34.450> you<00:15:34.610> go<00:15:34.835> on<00:15:35.028> and<00:15:35.156> you<00:15:35.316> just<00:15:35.429> kind<00:15:35.589> of<00:15:35.653> pay<00:15:35.894> per<00:15:36.055> project.

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Um,<00:15:38.703> what,<00:15:39.248> why<00:15:39.345> did<00:15:39.505> you<00:15:39.585> think<00:15:39.810> that<00:15:39.987> might<00:15:40.211> work?

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Was<00:15:40.709> that<00:15:40.933> like<00:15:41.094> from<00:15:41.270> the<00:15:41.415> Y<00:15:41.656> Combinator<00:15:42.458> thing<00:15:42.779> because<00:15:43.116> they<00:15:43.357> are<00:15:43.517> so<00:15:43.758> ingrained<00:15:44.159> in,<00:15:44.946> um,<00:15:45.042> software<00:15:45.427> as<00:15:45.539> a<00:15:45.588> service<00:15:46.005> models?

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Or<00:15:47.289> were<00:15:47.433> you<00:15:47.529> just,<00:15:48.476> at<00:15:48.573> what<00:15:49.134> point<00:15:49.295> did<00:15:49.359> you<00:15:49.455> think,<00:15:49.600> hey,<00:15:49.856> this<00:15:50.017> subscription<00:15:50.579> thing<00:15:50.739> is<00:15:50.884> really<00:15:50.996> going<00:15:51.092> to<00:15:51.205> work?

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So<00:15:53.933> we,<00:15:54.735> um,<00:15:55.955> we<00:15:56.115> kind<00:15:56.292> of<00:15:56.356> started<00:15:57.881> to<00:15:58.041> talk<00:15:58.346> more<00:15:58.523> and<00:15:58.603> more<00:15:58.844> to<00:15:58.924> customers<00:15:59.630> of<00:15:59.790> a<00:16:00.625> certain<00:16:01.090> size,<00:16:01.636> and,<00:16:02.374> and<00:16:02.454> a<00:16:02.535> lot<00:16:02.711> of<00:16:02.775> them<00:16:02.920> were<00:16:03.032> just<00:16:03.321> really<00:16:04.460> dissatisfied<00:16:05.407> with<00:16:05.584> their<00:16:06.531> agencies.

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Um,<00:16:08.472> they<00:16:08.617> felt<00:16:08.874> that<00:16:09.050> their<00:16:09.740> agencies<00:16:10.302> were<00:16:11.506> disorganized.

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They<00:16:12.549> felt<00:16:12.805> that<00:16:12.950> their<00:16:13.271> agencies<00:16:14.170> didn't<00:16:14.555> think<00:16:14.795> about<00:16:15.935> them<00:16:16.256> first<00:16:16.593> and<00:16:16.737> foremost,<00:16:17.283> but<00:16:17.459> more<00:16:17.684> about<00:16:18.439> awards<00:16:19.067> or<00:16:19.357> making<00:16:19.872> great<00:16:20.259> stuff<00:16:20.677> for<00:16:20.822> their<00:16:21.080> portfolio,<00:16:21.643> not<00:16:21.869> so<00:16:21.901> much<00:16:22.142> about<00:16:22.996> performance<00:16:25.652> of<00:16:25.749> the<00:16:25.894> creative.

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And<00:16:27.520> at<00:16:27.665> some<00:16:27.810> point<00:16:28.070> we<00:16:28.984> just<00:16:29.147> really<00:16:29.375> felt<00:16:29.782> that<00:16:30.125> there<00:16:30.288> is<00:16:31.576> a<00:16:31.674> way<00:16:31.919> to<00:16:32.147> create<00:16:32.506> a<00:16:32.554> more<00:16:32.978> productized,<00:16:34.446> standardized<00:16:35.428> solution<00:16:37.181> for<00:16:37.664> all<00:16:37.777> of<00:16:37.841> those<00:16:38.243> customers<00:16:38.806> that<00:16:38.951> are<00:16:38.983> a<00:16:39.112> little<00:16:39.289> bit<00:16:40.158> dissatisfied<00:16:40.898> today.

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And<00:16:43.343> we<00:16:43.509> felt<00:16:43.839> that<00:16:44.153> a<00:16:44.846> subscription<00:16:45.489> model<00:16:45.745> would<00:16:45.986> give<00:16:46.372> us,<00:16:47.576> um,<00:16:48.700> predictability<00:16:49.840> to<00:16:50.563> invest<00:16:51.286> in,<00:16:52.169> in<00:16:52.314> talent<00:16:52.731> and<00:16:52.956> build<00:16:53.357> a<00:16:53.373> dedicated<00:16:54.080> team<00:16:54.963> for<00:16:55.076> the<00:16:55.204> customer.

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Um,<00:16:56.987> we<00:16:57.083> felt<00:16:57.420> that<00:16:57.613> it<00:16:58.014> would<00:16:58.191> kind<00:16:58.368> of<00:16:58.512> reduce<00:16:59.074> the<00:16:59.219> cognitive<00:17:00.664> friction<00:17:01.162> in<00:17:01.306> the<00:17:01.403> purchasing<00:17:02.591> process.

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I<00:17:03.073> think<00:17:03.266> a<00:17:03.410> lot<00:17:03.715> of<00:17:04.615> the<00:17:04.855> deals<00:17:05.337> in<00:17:05.498> this<00:17:05.658> space<00:17:06.060> is<00:17:06.285> done<00:17:06.542> with<00:17:06.766> like<00:17:06.943> very<00:17:07.248> custom<00:17:07.891> RFPs<00:17:08.710> and<00:17:09.336> long<00:17:09.513> processes<00:17:10.155> and<00:17:10.396> pitching<00:17:10.878> and<00:17:11.022> all<00:17:11.199> these<00:17:11.423> things,<00:17:11.680> and<00:17:12.162> And<00:17:12.242> then<00:17:12.403> we<00:17:12.564> come<00:17:12.788> and<00:17:12.869> we<00:17:12.965> say,<00:17:13.142> hey,<00:17:14.651> this<00:17:14.892> is<00:17:15.116> the<00:17:15.197> plan,<00:17:15.534> you<00:17:15.630> know,<00:17:15.855> you<00:17:16.000> can<00:17:16.176> buy<00:17:16.417> it<00:17:16.594> or<00:17:16.802> you<00:17:16.899> can<00:17:17.605> not<00:17:17.846> buy<00:17:18.007> it,<00:17:18.183> but,<00:17:18.569> but<00:17:18.745> this<00:17:18.970> is<00:17:19.147> the<00:17:19.227> plan.

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And<00:17:19.853> we've<00:17:20.110> thought<00:17:20.335> a<00:17:20.351> lot<00:17:20.576> about<00:17:21.073> why<00:17:21.619> it<00:17:21.716> should<00:17:21.956> be<00:17:22.037> structured<00:17:23.225> in,<00:17:23.626> in<00:17:23.723> this<00:17:24.028> way.

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And,<00:17:25.152> and<00:17:25.312> then<00:17:25.424> a<00:17:25.441> lot<00:17:25.569> of<00:17:25.633> people<00:17:25.874> just<00:17:25.954> started<00:17:26.195> saying,<00:17:26.516> ah,<00:17:26.693> that<00:17:26.853> makes<00:17:27.094> a<00:17:27.110> lot<00:17:27.335> of<00:17:27.399> sense,<00:17:27.721> you<00:17:27.753> know,<00:17:27.977> it's<00:17:28.138> really<00:17:28.315> nice<00:17:28.620> that<00:17:28.844> you<00:17:28.925> just<00:17:29.166> kind<00:17:29.326> of<00:17:29.984> structured<00:17:30.466> it<00:17:30.562> so<00:17:30.707> that<00:17:30.932> we<00:17:30.964> don't<00:17:31.108> have<00:17:31.333> to<00:17:31.991> fight<00:17:32.329> about<00:17:33.742> things.

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And,<00:17:34.560> and<00:17:34.721> very<00:17:34.882> often<00:17:35.106> kind<00:17:35.267> of<00:17:35.508> agency<00:17:36.728> customer<00:17:37.113> relations<00:17:37.916> relationships<00:17:39.361> end<00:17:40.260> in<00:17:40.485> conflict.

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And<00:17:42.171> it's<00:17:42.267> one<00:17:42.412> of<00:17:42.444> those<00:17:42.668> industries,<00:17:43.150> you<00:17:43.246> know,<00:17:43.311> it's<00:17:43.471> the<00:17:43.551> same<00:17:43.873> with<00:17:44.996> a<00:17:45.077> lot<00:17:45.478> of<00:17:45.558> kind<00:17:45.719> of<00:17:46.040> builders<00:17:46.522> or<00:17:46.666> carpenting<00:17:47.469> or<00:17:48.047> home<00:17:48.994> refurbishment,<00:17:49.476> like<00:17:49.588> a<00:17:49.636> lot<00:17:49.813> of<00:17:49.877> industries<00:17:50.535> just<00:17:50.696> have<00:17:50.937> very<00:17:51.258> low<00:17:51.579> customer<00:17:51.916> satisfaction<00:17:53.666> in<00:17:53.891> general<00:17:54.469> across<00:17:54.934> the<00:17:56.476> industry.

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And<00:17:58.162> we<00:17:58.322> just<00:17:58.723> felt<00:17:59.045> that<00:17:59.285> there<00:17:59.430> was<00:18:00.473> a<00:18:00.570> need<00:18:00.875> to<00:18:00.971> try<00:18:01.356> to<00:18:01.613> fix<00:18:01.854> that<00:18:02.111> with<00:18:02.400> a<00:18:03.139> product<00:18:03.460> that<00:18:03.701> is<00:18:03.990> just<00:18:04.263> much<00:18:04.489> more<00:18:04.585> focused<00:18:05.069> on<00:18:05.133> what<00:18:05.310> the<00:18:05.391> customer<00:18:06.341> truly<00:18:06.583> needs.

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Now,<00:18:08.596> how<00:18:08.773> does<00:18:09.160> AI<00:18:09.482> disrupt<00:18:09.965> all<00:18:10.142> of<00:18:10.287> this?

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It<00:18:10.706> seems,<00:18:11.028> you<00:18:11.189> know,<00:18:11.286> like,<00:18:11.672> uh,<00:18:12.300> you<00:18:12.639> got<00:18:12.800> things<00:18:13.106> like<00:18:13.864> DALL-E,<00:18:14.413> you've<00:18:14.558> got<00:18:14.735> things<00:18:14.961> like<00:18:15.139> Midjourney.

00:18:16.107 --> 00:18:21.626
I<00:18:16.123> mean,<00:18:16.333> they're<00:18:16.446> not<00:18:16.833> designing<00:18:17.463> full<00:18:17.640> websites<00:18:18.060> and<00:18:18.189> things<00:18:18.350> like<00:18:18.511> that,<00:18:19.092> but<00:18:19.238> AI<00:18:19.657> is<00:18:19.819> like<00:18:20.125> got<00:18:20.286> to<00:18:20.383> be<00:18:20.480> something<00:18:20.851> that's<00:18:21.093> on<00:18:21.174> your<00:18:21.335> mind.

00:18:21.674 --> 00:18:23.205
And<00:18:21.755> like,<00:18:21.981> how<00:18:22.078> do<00:18:22.158> you<00:18:22.255> adapt<00:18:22.546> to<00:18:22.642> that,<00:18:22.964> right?

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Absolutely.

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And,<00:18:26.969> um,<00:18:27.065> we<00:18:27.693> don't<00:18:28.111> really<00:18:28.352> know<00:18:29.011> yet,<00:18:29.623> I<00:18:29.719> guess.

00:18:30.623 --> 00:18:35.086
Whether<00:18:31.570> it's<00:18:31.747> mostly<00:18:32.533> a<00:18:32.566> threat<00:18:33.112> or<00:18:33.208> mostly<00:18:33.754> an<00:18:34.412> opportunity.

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It<00:18:35.440> is<00:18:35.600> definitely<00:18:37.045> both,<00:18:38.073> and<00:18:38.956> we<00:18:39.052> definitely<00:18:39.695> see<00:18:40.819> across<00:18:41.365> all<00:18:41.525> of<00:18:41.605> our<00:18:42.264> product<00:18:42.729> categories<00:18:44.512> that<00:18:45.058> it's<00:18:45.459> possible<00:18:45.877> to<00:18:46.037> do<00:18:46.182> it<00:18:46.342> faster,<00:18:47.803> and<00:18:48.028> it's<00:18:48.189> possible<00:18:48.526> to<00:18:49.473> reduce<00:18:50.934> cost<00:18:51.336> and<00:18:51.657> deliver<00:18:52.058> a<00:18:52.074> more<00:18:53.166> efficient<00:18:53.744> product<00:18:54.226> to<00:18:54.322> our,<00:18:54.627> to<00:18:54.692> our<00:18:54.868> customers.

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And<00:18:55.414> then<00:18:55.992> A<00:18:56.073> traditional<00:18:56.699> agency<00:18:57.278> will<00:18:58.708> not<00:18:58.885> have<00:18:59.110> any<00:18:59.222> incentives<00:18:59.913> to<00:19:00.010> do<00:19:00.074> that<00:19:00.234> because<00:19:00.492> you<00:19:00.572> get<00:19:00.797> paid<00:19:01.118> by<00:19:02.018> the<00:19:02.323> hour,<00:19:03.529> and<00:19:03.802> if<00:19:03.946> you<00:19:04.107> log<00:19:04.428> fewer<00:19:04.975> hours,<00:19:05.312> then<00:19:05.778> you<00:19:05.875> essentially<00:19:07.321> lose<00:19:07.562> money.

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And<00:19:07.964> so,<00:19:08.124> so<00:19:08.349> you<00:19:08.446> face<00:19:08.687> that<00:19:08.912> whole<00:19:09.249> innovator's<00:19:09.972> dilemma.

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For<00:19:10.518> us,<00:19:10.695> it's<00:19:10.856> different<00:19:11.226> because<00:19:11.563> we<00:19:11.627> have<00:19:12.447> this<00:19:12.607> subscription<00:19:13.989> model,<00:19:14.311> and<00:19:14.471> so<00:19:15.018> our<00:19:15.114> incentives<00:19:15.660> are<00:19:15.693> much<00:19:15.982> more<00:19:16.062> aligned<00:19:17.203> with<00:19:17.364> the<00:19:17.444> customers.

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And,<00:19:19.035> and<00:19:19.115> for<00:19:19.276> us<00:19:19.517> now,<00:19:19.774> we<00:19:20.240> are<00:19:20.320> just<00:19:20.561> committed<00:19:21.060> to<00:19:21.702> every<00:19:21.943> quarter<00:19:22.649> try<00:19:22.969> to<00:19:23.146> reduce<00:19:24.734> the<00:19:24.894> time<00:19:25.312> that<00:19:25.632> everything<00:19:26.017> takes<00:19:27.461> by<00:19:27.878> 15<00:19:28.344> to<00:19:28.440> 20%<00:19:29.146> every<00:19:29.386> quarter<00:19:29.723> for<00:19:30.108> the<00:19:30.188> next<00:19:31.488> 12<00:19:31.793> months.

00:19:32.675 --> 00:19:38.530
And<00:19:32.755> I<00:19:32.771> think<00:19:33.012> across<00:19:33.413> many<00:19:33.654> categories<00:19:34.279> we<00:19:34.375> will<00:19:34.536> be<00:19:34.616> able<00:19:34.857> to<00:19:35.835> improve<00:19:36.140> efficiency<00:19:36.702> by<00:19:37.841> more<00:19:38.081> than<00:19:38.226> 50%.

00:19:38.947 --> 00:19:47.338
So<00:19:39.188> for<00:19:39.349> things<00:19:39.589> like<00:19:39.830> banner<00:19:40.215> ad<00:19:40.311> redesign<00:19:41.033> or<00:19:41.274> illustration<00:19:42.701> and<00:19:42.798> a<00:19:42.814> few<00:19:43.038> other<00:19:43.199> categories,<00:19:43.696> it's<00:19:44.306> possible<00:19:44.787> to<00:19:44.899> reduce<00:19:45.364> by<00:19:45.765> maybe<00:19:46.086> as<00:19:46.247> much<00:19:46.407> as<00:19:46.744> 70%.

00:19:47.450 --> 00:19:56.052
And<00:19:48.496> That's<00:19:48.723> something<00:19:48.998> that<00:19:49.143> we're<00:19:49.467> committed<00:19:50.923> to<00:19:51.069> doing,<00:19:51.408> and<00:19:51.473> we're<00:19:51.716> committed<00:19:52.703> to<00:19:52.865> passing<00:19:53.334> those<00:19:53.447> savings<00:19:54.062> over<00:19:54.304> to<00:19:55.437> our<00:19:55.615> customers.

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And<00:19:56.181> then<00:19:56.359> at<00:19:56.440> the<00:19:56.521> same<00:19:56.828> time,<00:19:57.660> I<00:19:57.676> think<00:19:57.772> there<00:19:57.917> are<00:19:57.949> a<00:19:58.077> lot<00:19:58.254> of<00:19:58.334> customers<00:19:58.881> out<00:19:59.057> there<00:20:00.970> that<00:20:02.335> want<00:20:02.737> to<00:20:03.460> get<00:20:03.717> our<00:20:03.862> help<00:20:04.280> to<00:20:04.665> build<00:20:05.147> an<00:20:06.529> internal<00:20:07.060> kind<00:20:07.269> of<00:20:07.559> AI<00:20:09.734> production<00:20:10.298> engine<00:20:11.023> or<00:20:11.683> various<00:20:12.070> other<00:20:12.231> ways.

00:20:14.007 --> 00:20:19.254
To,<00:20:14.344> to<00:20:14.504> use<00:20:14.889> AI<00:20:15.050> in<00:20:15.146> their<00:20:15.371> own<00:20:16.109> design,<00:20:16.831> and<00:20:16.975> we're<00:20:17.136> trying<00:20:17.393> to<00:20:17.457> help<00:20:17.714> customers<00:20:18.259> with,<00:20:18.676> with<00:20:18.757> that<00:20:19.013> as<00:20:19.158> well.

00:20:19.318 --> 00:20:27.839
So<00:20:20.281> both<00:20:20.666> a<00:20:20.939> threat<00:20:21.260> and<00:20:21.388> an<00:20:21.501> opportunity,<00:20:22.046> but<00:20:22.768> it's<00:20:22.865> definitely<00:20:23.330> happening,<00:20:23.795> and,<00:20:24.437> um,<00:20:25.175> and<00:20:25.336> there's<00:20:25.641> no<00:20:25.817> way<00:20:27.101> to,<00:20:27.342> to<00:20:27.438> stop<00:20:27.759> it.

00:20:27.903 --> 00:20:31.273
So,<00:20:28.160> so<00:20:28.465> we're,<00:20:29.107> we're<00:20:29.267> definitely<00:20:29.829> going<00:20:30.070> with<00:20:30.391> the,<00:20:30.712> the<00:20:30.808> program.

00:20:32.316 --> 00:20:35.060
What's<00:20:32.541> your<00:20:32.717> overall<00:20:33.119> take<00:20:33.440> on<00:20:33.584> AI,<00:20:33.985> even<00:20:34.162> beyond<00:20:34.483> Superside?

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Like,<00:20:35.429> uh,<00:20:36.392> do<00:20:36.424> you<00:20:36.488> have<00:20:36.585> any<00:20:36.729> concerns?

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Is<00:20:38.077> there<00:20:38.318> anything<00:20:38.655> about<00:20:38.912> it<00:20:39.040> that<00:20:39.200> you're<00:20:39.361> thinking<00:20:39.602> like,<00:20:39.762> hey,<00:20:39.858> this<00:20:40.099> is<00:20:40.179> crazy?

00:20:41.120 --> 00:20:47.251
I'm<00:20:42.044> not<00:20:42.352> particularly<00:20:43.082> concerned<00:20:44.056> at<00:20:44.623> this<00:20:45.061> existential<00:20:45.840> risk<00:20:46.911> level.

00:20:47.657 --> 00:21:11.417
I<00:20:47.673> don't<00:20:49.003> know<00:20:49.150> why,<00:20:49.504> you<00:20:49.601> know,<00:20:49.891> I'm<00:20:51.147> not<00:20:51.356> an<00:20:51.824> expert<00:20:52.484> on<00:20:52.581> this<00:20:52.806> by<00:20:53.676> any<00:20:53.821> means,<00:20:56.753> but<00:20:57.623> I<00:20:57.720> just<00:20:58.106> find<00:20:58.428> it<00:21:00.200> odd<00:21:00.441> that<00:21:02.953> Kästner,<00:21:03.743> or<00:21:03.920> I<00:21:03.984> just<00:21:04.548> find<00:21:04.709> it<00:21:04.886> odd<00:21:05.047> that<00:21:05.369> humanity<00:21:06.674> as<00:21:06.837> we<00:21:06.934> know,<00:21:07.243> it<00:21:07.470> should<00:21:07.633> be<00:21:07.730> disrupted<00:21:08.380> by<00:21:09.338> a<00:21:09.371> statistical<00:21:11.303> model.

00:21:11.531 --> 00:21:17.686
It's<00:21:11.872> just<00:21:12.116> hard<00:21:12.440> for<00:21:12.554> me<00:21:12.765> to,<00:21:13.724> to<00:21:13.886> grasp,<00:21:14.308> and<00:21:14.389> maybe<00:21:14.519> I<00:21:14.551> just<00:21:14.793> refuse<00:21:15.424> to,<00:21:16.733> to<00:21:16.975> believe<00:21:17.444> it.

00:21:17.929 --> 00:21:41.530
I<00:21:19.949> think<00:21:20.288> that,<00:21:20.757> um,<00:21:22.050> the<00:21:22.955> world<00:21:23.424> of<00:21:23.908> cryptography<00:21:25.877> is<00:21:26.007> kind<00:21:26.184> of<00:21:26.281> a<00:21:26.426> cat<00:21:26.685> and<00:21:26.830> mouse<00:21:27.234> game<00:21:27.540> where,<00:21:28.444> you<00:21:28.541> know,<00:21:28.767> the<00:21:28.913> people<00:21:29.171> that<00:21:29.332> are<00:21:29.413> trying<00:21:29.801> to<00:21:31.173> hack<00:21:31.660> weapon<00:21:32.005> systems<00:21:32.892> or<00:21:33.636> hack<00:21:33.909> banks<00:21:34.374> or<00:21:34.519> hack<00:21:34.840> all<00:21:34.872> of<00:21:34.936> these<00:21:35.241> things,<00:21:35.642> are<00:21:36.444> always<00:21:36.621> trying<00:21:36.925> to<00:21:37.022> improve<00:21:37.567> their,<00:21:39.107> their<00:21:39.589> toolkit<00:21:40.150> and,<00:21:40.872> and<00:21:41.016> take<00:21:41.418> over.

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And<00:21:41.754> then<00:21:42.075> there<00:21:42.637> are<00:21:42.701> always<00:21:43.022> people<00:21:43.343> trying<00:21:43.680> to<00:21:43.920> build<00:21:44.241> better<00:21:44.546> cybersecurity<00:21:45.364> and<00:21:45.509> so<00:21:45.589> on.

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And<00:21:46.808> I<00:21:46.953> just<00:21:47.209> don't<00:21:47.546> see<00:21:47.915> that<00:21:49.038> so<00:21:49.295> far<00:21:49.696> that<00:21:50.081> the<00:21:50.322> AI<00:21:50.659> tools<00:21:51.364> will<00:21:52.167> provide<00:21:52.600> a<00:21:52.632> meaningful<00:21:54.589> improvement<00:21:55.536> on<00:21:56.434> the<00:21:56.514> ability<00:21:56.996> to<00:21:57.220> crack,<00:21:58.504> um,<00:22:00.205> encryption.

00:22:00.928 --> 00:22:03.256
They<00:22:01.008> don't<00:22:01.233> seem<00:22:01.474> to<00:22:01.570> make<00:22:01.875> any<00:22:02.035> progress<00:22:02.357> towards<00:22:02.854> prime.

00:22:03.898 --> 00:22:16.260
So<00:22:04.074> things<00:22:04.540> like<00:22:04.717> a<00:22:04.861> quantum<00:22:05.889> computer<00:22:06.370> or<00:22:06.611> whatever,<00:22:06.868> if<00:22:07.029> that<00:22:07.253> comes<00:22:08.136> online<00:22:08.714> ever,<00:22:09.019> I<00:22:09.100> would<00:22:09.260> be<00:22:09.356> honestly<00:22:09.694> more<00:22:10.946> worried<00:22:11.139> about<00:22:11.524> because<00:22:11.781> it<00:22:11.925> would<00:22:12.150> just<00:22:12.407> break<00:22:12.712> down<00:22:13.274> all<00:22:13.691> our<00:22:14.799> cybersecurity<00:22:15.778> defenses.

00:22:16.340 --> 00:22:20.772
But<00:22:16.501> again,<00:22:17.384> this<00:22:17.625> is<00:22:18.893> just<00:22:19.150> freestyling<00:22:20.531> for<00:22:20.691> me.

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What<00:22:20.948> do<00:22:21.061> you<00:22:21.173> think?

00:22:22.441 --> 00:22:23.035
I<00:22:22.489> don't<00:22:22.682> know.

00:22:23.164 --> 00:22:23.934
I<00:22:23.244> think<00:22:23.389> it's<00:22:23.485> fascinating.

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Yeah,<00:22:24.753> I<00:22:24.785> never<00:22:25.171> understand<00:22:25.636> like,<00:22:26.038> hey,<00:22:26.359> AI<00:22:26.535> is<00:22:26.616> going<00:22:26.760> to<00:22:26.856> kill<00:22:27.097> humanity.

00:22:28.542 --> 00:22:31.143
And<00:22:28.639> then<00:22:28.847> you<00:22:28.944> ask<00:22:29.329> why,<00:22:30.613> and<00:22:30.790> they<00:22:30.903> don't<00:22:31.031> know.

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Like,<00:22:31.529> or<00:22:31.737> how—<00:22:32.942> how<00:22:33.022> is<00:22:33.118> even<00:22:33.279> a<00:22:33.359> better<00:22:33.584> question.

00:22:33.745 --> 00:22:34.852
Like,<00:22:33.921> how<00:22:34.162> is<00:22:34.307> that<00:22:34.403> gonna<00:22:34.547> happen?

00:22:35.382 --> 00:22:36.827
It's<00:22:35.591> like,<00:22:35.752> well,<00:22:35.928> they'll<00:22:36.089> decide<00:22:36.346> to<00:22:36.410> kill<00:22:36.587> someone.

00:22:36.892 --> 00:22:39.991
Can<00:22:37.020> you<00:22:37.132> just<00:22:37.293> pull<00:22:37.454> the<00:22:37.614> plug<00:22:38.963> and<00:22:39.043> then<00:22:39.204> it's<00:22:39.364> like<00:22:39.541> all<00:22:39.846> over?

00:22:40.039 --> 00:22:42.897
I<00:22:40.103> mean,<00:22:40.264> I—<00:22:40.970> yeah,<00:22:41.147> so,<00:22:41.532> um,<00:22:42.576> I<00:22:42.672> don't<00:22:42.817> know.

00:22:43.009 --> 00:22:44.936
I,<00:22:43.057> I'm,<00:22:43.475> I'm<00:22:43.635> super<00:22:43.860> excited<00:22:44.181> about—<00:22:44.342> I<00:22:44.422> think<00:22:44.519> it's<00:22:44.663> crazy.

00:22:45.000 --> 00:22:53.430
I<00:22:45.080> think<00:22:45.241> we're<00:22:45.337> going<00:22:45.434> to<00:22:45.482> be<00:22:45.626> living<00:22:45.883> in<00:22:45.980> a<00:22:46.108> completely<00:22:46.542> different<00:22:46.831> world<00:22:47.007> from<00:22:47.184> a<00:22:47.248> productivity<00:22:48.452> and<00:22:48.613> job<00:22:48.934> standpoint,<00:22:49.560> what<00:22:49.721> we<00:22:49.817> do<00:22:50.042> all<00:22:50.219> day,<00:22:50.459> which<00:22:50.636> is<00:22:50.781> great,<00:22:51.503> which<00:22:51.664> is<00:22:51.744> going<00:22:51.824> to<00:22:51.856> make<00:22:52.145> living<00:22:52.467> in<00:22:52.547> Norway<00:22:53.029> awesome.

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Because<00:22:55.143> yeah,<00:22:55.755> honestly,<00:22:56.255> I<00:22:56.416> think,<00:22:56.658> I<00:22:56.803> think<00:22:56.980> that's<00:22:57.528> actually<00:22:57.786> a<00:22:57.866> big<00:22:58.028> deal.

00:22:58.189 --> 00:23:02.186
I<00:22:58.334> think<00:22:58.431> you'll<00:22:58.592> see<00:22:58.753> migration<00:22:59.301> out<00:22:59.333> of<00:22:59.462> like<00:22:59.639> big<00:22:59.817> cities<00:23:00.848> and<00:23:00.929> like<00:23:01.090> people<00:23:01.396> living<00:23:01.638> wherever<00:23:01.896> they<00:23:01.976> want.

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Totally,<00:23:04.962> totally.

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And,<00:23:05.688> um,<00:23:06.673> it's<00:23:06.834> interesting,<00:23:07.463> um,<00:23:08.028> yeah,<00:23:08.431> it's,<00:23:08.786> it's<00:23:08.996> really<00:23:09.351> interesting.

00:23:09.819 --> 00:23:13.594
And<00:23:09.980> for,<00:23:10.545> for<00:23:10.706> designers,<00:23:11.158> it's<00:23:11.432> mostly<00:23:11.820> a<00:23:11.836> huge<00:23:13.110> win,<00:23:13.352> right?

00:23:13.675 --> 00:23:15.984
Like<00:23:13.772> you<00:23:13.853> can,<00:23:14.498> yeah,<00:23:14.821> you<00:23:14.902> can<00:23:15.064> do<00:23:15.225> so<00:23:15.564> much<00:23:15.855> more.

00:23:16.194 --> 00:23:22.036
You<00:23:16.356> can,<00:23:17.228> um,<00:23:17.712> help<00:23:18.067> get—<00:23:18.600> you<00:23:18.697> can<00:23:18.842> get<00:23:19.004> your<00:23:19.181> ideas<00:23:19.666> to<00:23:19.908> fruition<00:23:20.912> much<00:23:21.152> more<00:23:21.458> easily.

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It,<00:23:23.320> it<00:23:23.400> just<00:23:23.786> amplifies<00:23:24.444> creativity<00:23:25.102> massively.

00:23:26.050 --> 00:23:30.240
And<00:23:26.210> so<00:23:27.093> we're,<00:23:27.655> we're<00:23:27.880> incredibly<00:23:29.116> excited<00:23:29.678> about<00:23:30.064> it.

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And,<00:23:31.091> um,<00:23:32.376> and<00:23:32.456> yeah,<00:23:32.617> we're<00:23:33.034> pretty<00:23:33.179> much<00:23:33.580> all<00:23:33.741> in.

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I<00:23:34.479> think<00:23:34.784> there<00:23:35.346> hasn't<00:23:35.603> been<00:23:35.844> a<00:23:35.860> meeting<00:23:37.193> in<00:23:37.273> the<00:23:37.369> last<00:23:37.771> 6<00:23:38.092> months<00:23:38.477> or<00:23:38.959> so<00:23:39.136> where<00:23:39.216> we<00:23:39.360> haven't<00:23:39.617> spoken<00:23:40.003> about<00:23:41.046> AI.

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And,<00:23:42.250> and<00:23:42.411> I<00:23:42.427> think<00:23:42.668> many<00:23:42.893> companies<00:23:43.374> out<00:23:43.551> there<00:23:43.792> are<00:23:43.872> kind<00:23:44.129> of<00:23:44.258> in,<00:23:45.157> in<00:23:45.301> two<00:23:45.558> camps,<00:23:46.024> right?

00:23:46.441 --> 00:23:47.581
Or<00:23:46.521> people<00:23:46.762> out<00:23:46.907> there<00:23:46.971> are<00:23:47.003> kind<00:23:47.132> of<00:23:47.164> in<00:23:47.308> two<00:23:47.405> camps.

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It's<00:23:47.806> kind<00:23:47.967> of<00:23:48.047> the<00:23:48.207> group<00:23:48.512> that<00:23:48.689> needs<00:23:49.797> convincing<00:23:50.295> that<00:23:50.439> this<00:23:50.600> is<00:23:50.696> real<00:23:51.643> and<00:23:51.820> that<00:23:52.045> it's<00:23:52.205> happening,<00:23:53.345> and<00:23:53.426> then<00:23:53.651> there's<00:23:53.907> the<00:23:54.036> group<00:23:54.229> that<00:23:54.389> is<00:23:54.935> already<00:23:55.256> convinced.

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And<00:23:56.862> I<00:23:56.878> think<00:23:57.103> as<00:23:57.279> an<00:23:57.344> organization,<00:23:58.002> we've<00:23:58.243> been—<00:23:59.768> we<00:23:59.929> quite<00:24:00.314> quickly<00:24:00.715> got<00:24:00.972> to<00:24:01.053> that<00:24:02.401> point<00:24:02.739> where<00:24:03.461> we<00:24:03.718> mostly<00:24:04.168> don't<00:24:04.425> need<00:24:04.585> to<00:24:04.681> be<00:24:05.613> convinced.

00:24:06.416 --> 00:24:16.898
And<00:24:07.138> I<00:24:07.459> hope—<00:24:07.780> I<00:24:07.796> think<00:24:08.503> most<00:24:08.760> of<00:24:08.856> our<00:24:09.242> now<00:24:09.418> 700<00:24:10.044> or<00:24:10.125> so<00:24:11.714> designers<00:24:12.148> and<00:24:12.292> creatives<00:24:13.962> are<00:24:15.166> also<00:24:15.423> convinced<00:24:15.984> of,<00:24:16.305> of<00:24:16.465> the<00:24:16.529> same.

00:24:16.962 --> 00:24:29.969
And,<00:24:17.909> and<00:24:18.005> I<00:24:18.069> think<00:24:18.229> that's<00:24:18.855> just<00:24:19.047> a<00:24:19.111> huge<00:24:19.432> win<00:24:19.657> to<00:24:19.753> get<00:24:19.993> there<00:24:20.234> and<00:24:20.715> just<00:24:20.875> to<00:24:21.020> ensure<00:24:21.212> that<00:24:22.062> all<00:24:22.463> our<00:24:22.704> people<00:24:23.907> use,<00:24:24.548> um,<00:24:25.991> use<00:24:26.408> whichever<00:24:27.114> available<00:24:28.173> tool<00:24:29.135> on<00:24:29.279> a<00:24:29.359> daily<00:24:29.616> basis.

00:24:30.017 --> 00:24:32.839
And<00:24:30.177> so<00:24:31.220> I<00:24:31.284> think<00:24:31.460> we've<00:24:31.605> done<00:24:31.781> a<00:24:31.861> good<00:24:32.102> job<00:24:32.663> there.

00:24:32.984 --> 00:24:35.726
But<00:24:33.786> I<00:24:33.850> mean,<00:24:34.010> let's<00:24:34.251> see,<00:24:34.908> let's<00:24:35.181> see<00:24:35.229> what<00:24:35.389> happens.

00:24:35.790 --> 00:24:37.875
It's<00:24:35.951> like<00:24:36.175> every<00:24:36.432> week<00:24:36.672> now<00:24:36.833> something,<00:24:37.410> something<00:24:37.795> new.

00:24:38.741 --> 00:24:44.691
Yeah,<00:24:38.902> you're<00:24:39.014> in<00:24:39.158> an<00:24:39.303> industry<00:24:39.784> that<00:24:40.056> seems<00:24:40.425> to<00:24:40.521> be<00:24:40.922> disrupted<00:24:41.420> a<00:24:41.548> lot,<00:24:41.869> like<00:24:42.109> things<00:24:42.286> like<00:24:42.446> Canva<00:24:43.007> and<00:24:43.103> Adobe's<00:24:43.569> version<00:24:43.809> of<00:24:43.889> that<00:24:44.050> and<00:24:44.130> all<00:24:44.226> that<00:24:44.370> type<00:24:44.499> of<00:24:44.531> stuff.

00:24:44.996 --> 00:24:52.994
How<00:24:45.093> did<00:24:45.333> you<00:24:45.494> guys<00:24:45.879> respond<00:24:46.458> to,<00:24:47.020> like,<00:24:47.887> Canva<00:24:48.305> seemed<00:24:48.626> like<00:24:48.867> kind<00:24:49.092> of<00:24:49.124> magic<00:24:49.606> for<00:24:49.814> a<00:24:49.895> little<00:24:50.055> while,<00:24:50.473> and<00:24:50.553> then<00:24:50.649> it<00:24:50.714> became<00:24:51.035> like,<00:24:51.212> hey,<00:24:51.292> there's<00:24:51.501> actually<00:24:51.822> like<00:24:51.918> some<00:24:52.143> limits<00:24:52.416> to<00:24:52.545> this<00:24:52.785> thing.

00:24:53.444 --> 00:24:59.258
You<00:24:53.524> can't<00:24:53.765> go<00:24:53.942> as<00:24:54.086> deep<00:24:54.327> as<00:24:54.472> maybe,<00:24:55.034> um,<00:24:55.612> you<00:24:55.757> could<00:24:56.094> like<00:24:56.495> an<00:24:56.640> actual<00:24:56.897> designer<00:24:57.604> who<00:24:57.700> knows<00:24:57.925> how<00:24:57.957> to<00:24:58.085> do<00:24:58.246> this<00:24:58.358> type<00:24:58.519> of<00:24:58.599> stuff,<00:24:58.937> right?

00:24:59.708 --> 00:25:04.429
But<00:25:00.013> how—<00:25:00.430> but<00:25:00.607> it<00:25:00.735> is<00:25:00.912> interesting,<00:25:01.394> like,<00:25:01.635> how<00:25:01.860> often<00:25:02.823> design<00:25:03.401> is<00:25:03.562> being<00:25:03.867> disrupted.

00:25:04.606 --> 00:25:12.521
That<00:25:04.750> would<00:25:04.831> have<00:25:04.927> been—<00:25:05.168> I<00:25:05.248> wouldn't<00:25:05.393> have<00:25:05.554> expected<00:25:06.613> creativity<00:25:07.336> to<00:25:07.497> be<00:25:07.577> the<00:25:07.722> first<00:25:07.979> thing<00:25:08.220> that<00:25:08.444> would<00:25:09.263> be<00:25:09.344> disrupted<00:25:09.970> by<00:25:10.066> AI,<00:25:10.468> but<00:25:10.613> it<00:25:10.645> seems<00:25:10.886> to<00:25:10.950> be<00:25:11.592> going<00:25:11.832> in<00:25:11.912> that<00:25:12.073> direction?

00:25:13.995 --> 00:25:39.251
I<00:25:14.076> mean,<00:25:14.300> I<00:25:14.316> think<00:25:14.556> it's<00:25:14.700> important<00:25:15.918> to<00:25:16.078> bear<00:25:16.239> in<00:25:16.319> mind<00:25:16.559> that<00:25:16.719> a<00:25:16.800> typical<00:25:17.425> design<00:25:17.841> project<00:25:18.306> of,<00:25:18.626> I<00:25:18.642> don't<00:25:18.803> know,<00:25:18.947> 20<00:25:19.347> hours,<00:25:20.229> typically<00:25:20.886> 10<00:25:21.126> to<00:25:21.270> 15<00:25:21.671> hours<00:25:22.825> of<00:25:22.953> that<00:25:23.850> project<00:25:24.347> is<00:25:25.228> even<00:25:25.453> before<00:25:25.997> AI<00:25:26.270> spent<00:25:26.959> on<00:25:27.936> doing<00:25:28.241> research,<00:25:29.378> understanding<00:25:29.939> the<00:25:30.099> problem<00:25:30.420> that<00:25:30.644> you're<00:25:30.724> trying<00:25:31.045> to<00:25:31.125> solve,<00:25:32.086> kind<00:25:32.183> of<00:25:32.247> mapping<00:25:32.663> the<00:25:32.968> competitive<00:25:33.545> landscape,<00:25:34.586> looking<00:25:34.891> at<00:25:35.147> previous<00:25:35.548> projects,<00:25:36.573> and<00:25:36.974> really<00:25:37.230> building<00:25:37.551> that<00:25:38.593> context.

00:25:39.941 --> 00:26:12.354
And,<00:25:40.198> and<00:25:40.262> then<00:25:40.374> a<00:25:40.438> lot<00:25:40.679> of<00:25:40.743> it<00:25:40.856> is,<00:25:41.161> is<00:25:41.321> built<00:25:41.706> on<00:25:42.428> kind<00:25:42.541> of<00:25:42.669> also<00:25:43.231> edit,<00:25:43.728> and,<00:25:44.370> and<00:25:44.531> a<00:25:44.611> lot<00:25:44.771> of<00:25:44.852> time<00:25:45.076> spent<00:25:45.333> on<00:25:45.734> editing<00:25:46.296> and<00:25:46.440> making<00:25:46.761> sure<00:25:47.082> it<00:25:47.243> looks—<00:25:48.302> and<00:25:48.382> so<00:25:49.249> for,<00:25:50.212> um,<00:25:51.014> for<00:25:51.110> that<00:25:51.415> piece<00:25:51.592> in<00:25:51.672> the<00:25:51.752> middle<00:25:52.057> where<00:25:52.154> it's<00:25:52.250> about<00:25:52.555> sketching<00:25:53.277> and<00:25:53.582> doing<00:25:53.903> mood<00:25:54.160> boards<00:25:54.561> and,<00:25:55.106> and<00:25:55.283> all<00:25:55.379> of<00:25:55.459> these<00:25:55.668> things,<00:25:55.925> and<00:25:56.005> obviously<00:25:56.888> a<00:25:56.968> big<00:25:57.128> part<00:25:57.433> of<00:25:57.530> just<00:25:58.075> producing<00:25:59.311> stuff,<00:26:00.402> um,<00:26:01.766> it,<00:26:02.168> it,<00:26:02.424> it's<00:26:02.585> obviously<00:26:03.387> much,<00:26:03.869> much<00:26:04.093> faster,<00:26:04.446> but<00:26:05.235> But<00:26:05.461> I<00:26:05.946> really<00:26:06.543> think<00:26:06.833> of<00:26:06.866> it<00:26:07.075> as<00:26:07.495> creativity<00:26:08.060> being<00:26:08.851> amplified<00:26:10.465> and<00:26:10.885> not<00:26:11.127> as<00:26:11.288> being<00:26:11.692> disrupted.

00:26:12.983 --> 00:26:25.138
I<00:26:13.129> think<00:26:13.371> we'll<00:26:13.629> be<00:26:13.774> able<00:26:13.920> to<00:26:14.097> see<00:26:16.206> the<00:26:16.367> decentralization<00:26:17.897> of<00:26:18.042> creativity<00:26:18.766> to<00:26:18.847> a<00:26:18.863> much<00:26:19.105> greater<00:26:19.507> extent<00:26:19.974> where,<00:26:20.956> you<00:26:21.053> know,<00:26:21.182> you<00:26:21.343> don't<00:26:21.681> need<00:26:21.987> a<00:26:22.084> huge<00:26:22.744> studio<00:26:23.617> in<00:26:23.765> Hollywood<00:26:24.174> to<00:26:24.255> make<00:26:24.517> a<00:26:24.582> compelling<00:26:24.877> film.

00:26:27.420 --> 00:26:37.534
You<00:26:27.517> don't<00:26:29.004> need<00:26:29.347> a<00:26:29.494> ton<00:26:29.739> of<00:26:29.902> people<00:26:30.816> You<00:26:30.912> can<00:26:31.057> have<00:26:31.234> small<00:26:33.307> groups<00:26:33.870> producing<00:26:34.368> something<00:26:35.654> really<00:26:35.895> great<00:26:36.361> almost<00:26:37.020> by<00:26:37.181> themselves.

00:26:37.583 --> 00:26:49.795
And<00:26:37.727> so<00:26:38.868> maybe<00:26:39.511> in<00:26:39.560> the<00:26:39.673> future,<00:26:41.029> creating<00:26:41.368> movies<00:26:41.691> will<00:26:41.852> be<00:26:41.949> more<00:26:43.870> like<00:26:44.516> writing<00:26:44.855> a<00:26:44.919> book,<00:26:45.226> you<00:26:45.258> know,<00:26:45.468> it's<00:26:45.565> just<00:26:45.888> one<00:26:46.857> person,<00:26:48.180> you<00:26:48.214> know,<00:26:48.469> being<00:26:48.707> able<00:26:48.877> to<00:26:49.047> do<00:26:49.642> everything.

00:26:51.192 --> 00:27:05.580
But<00:26:51.353> I<00:26:51.433> think<00:26:51.611> still,<00:26:54.737> I<00:26:54.817> just<00:26:55.204> still<00:26:55.768> haven't<00:26:56.106> seen<00:26:57.547> AI<00:26:58.109> kind<00:26:58.270> of<00:26:58.607> by<00:26:58.993> itself<00:27:00.519> moving<00:27:01.001> the<00:27:01.033> needle<00:27:01.804> on,<00:27:02.463> on<00:27:02.704> culture<00:27:03.411> per<00:27:03.524> se,<00:27:03.748> like<00:27:04.712> by<00:27:04.953> itself.

00:27:06.560 --> 00:27:11.428
I<00:27:06.624> haven't<00:27:07.074> seen<00:27:07.219> it<00:27:07.428> kind<00:27:07.604> of<00:27:07.749> come<00:27:07.910> up<00:27:08.086> with<00:27:08.327> anything<00:27:10.175> that,<00:27:10.721> that<00:27:10.834> is<00:27:11.059> interesting.

00:27:11.846 --> 00:27:23.028
Um,<00:27:12.730> and<00:27:12.826> so<00:27:14.192> it<00:27:14.336> is<00:27:14.497> to<00:27:14.593> me<00:27:14.754> just<00:27:15.332> ultimately<00:27:15.798> a<00:27:15.814> force<00:27:16.280> multiplier<00:27:16.842> on,<00:27:17.501> on<00:27:17.646> human<00:27:18.031> creativity,<00:27:19.574> allowing<00:27:19.895> you<00:27:20.056> to<00:27:20.216> do<00:27:21.004> all<00:27:21.084> the<00:27:21.180> tasks<00:27:22.610> faster.

00:27:23.076 --> 00:27:29.795
And<00:27:23.189> so<00:27:23.430> we're<00:27:23.880> Yeah,<00:27:24.075> we're<00:27:24.222> just<00:27:24.417> incredibly<00:27:25.786> optimistic,<00:27:26.340> and<00:27:26.422> as<00:27:26.585> I<00:27:26.617> said,<00:27:26.911> I<00:27:26.943> just<00:27:27.253> live<00:27:27.416> in<00:27:27.498> denial<00:27:28.312> about<00:27:28.622> the<00:27:28.704> existential<00:27:29.469> aspects.

00:27:30.920 --> 00:27:32.067
That's<00:27:31.264> all<00:27:31.362> you<00:27:31.444> can<00:27:31.608> do<00:27:31.837> anyways.

00:27:32.198 --> 00:27:33.148
That's<00:27:32.345> all<00:27:32.509> any<00:27:32.673> of<00:27:32.755> us<00:27:32.919> can<00:27:33.066> do.

00:27:35.263 --> 00:27:38.857
Uh,<00:27:35.283> I<00:27:35.363> wonder<00:27:35.622> how<00:27:35.849> you<00:27:36.350> manage<00:27:37.078> and<00:27:37.223> maintain<00:27:37.789> culture<00:27:38.355> remotely.

00:27:38.938 --> 00:27:46.668
How<00:27:39.099> do<00:27:39.164> you<00:27:39.326> think<00:27:39.568> about<00:27:40.555> managing<00:27:41.121> remote<00:27:41.525> teams,<00:27:42.027> a<00:27:42.091> remote<00:27:42.480> workforce,<00:27:43.913> and<00:27:43.962> maintain<00:27:44.318> the<00:27:44.480> culture<00:27:44.885> of<00:27:45.064> Superside<00:27:45.939> while<00:27:46.165> you<00:27:46.263> do<00:27:46.425> that?

00:27:48.515 --> 00:28:12.441
Yeah,<00:27:48.774> I<00:27:48.937> think<00:27:49.163> for<00:27:49.406> us<00:27:49.812> it's<00:27:51.304> It's,<00:27:53.176> it's<00:27:53.401> just<00:27:54.305> important<00:27:55.112> to<00:27:56.709> realize<00:27:57.290> that<00:27:58.823> good<00:27:59.081> management<00:28:01.774> is<00:28:02.017> even<00:28:02.196> more<00:28:02.600> important<00:28:03.167> in<00:28:03.264> a<00:28:03.329> remote<00:28:03.718> context,<00:28:04.204> and<00:28:05.030> bad<00:28:05.289> management<00:28:08.252> just<00:28:08.528> makes<00:28:09.159> it<00:28:09.645> extremely<00:28:10.276> terrible<00:28:10.922> to<00:28:11.084> work<00:28:11.342> in,<00:28:11.585> in<00:28:11.665> a<00:28:11.811> remote<00:28:12.150> company.

00:28:12.538 --> 00:28:20.165
And<00:28:12.634> so<00:28:13.507> companies<00:28:14.007> that<00:28:16.277> you<00:28:16.389> know,<00:28:16.534> during<00:28:16.855> COVID<00:28:17.241> had<00:28:17.498> to<00:28:17.594> go<00:28:17.739> remote<00:28:18.221> and<00:28:19.409> had<00:28:19.570> bad<00:28:19.763> management.

00:28:20.293 --> 00:28:33.178
Like,<00:28:21.193> bad<00:28:21.354> management<00:28:21.755> to<00:28:21.835> me<00:28:21.996> would<00:28:22.141> be<00:28:22.301> there's<00:28:22.558> no<00:28:23.426> kind<00:28:23.522> of<00:28:23.667> clear<00:28:23.924> objective,<00:28:24.711> roles<00:28:25.193> aren't<00:28:25.563> clear,<00:28:27.057> there<00:28:27.234> isn't<00:28:27.619> any<00:28:27.860> kind<00:28:28.021> of<00:28:28.182> good<00:28:28.728> tracking<00:28:29.226> of<00:28:29.467> KPIs<00:28:30.511> in<00:28:30.672> place,<00:28:31.058> there's<00:28:31.234> no<00:28:31.395> good<00:28:31.556> systems<00:28:32.054> for<00:28:32.841> feedback.

00:28:33.243 --> 00:28:37.837
This<00:28:33.484> pretty<00:28:33.725> basic,<00:28:35.090> like,<00:28:35.251> good<00:28:35.476> management<00:28:36.215> practices<00:28:36.922> aren't<00:28:37.500> in<00:28:37.580> place.

00:28:37.982 --> 00:28:42.561
And<00:28:38.609> when<00:28:38.705> those<00:28:38.930> companies<00:28:39.412> went<00:28:40.071> remote,<00:28:40.697> everyone<00:28:41.019> was<00:28:41.179> just<00:28:41.340> like,<00:28:41.597> this<00:28:41.774> is<00:28:42.063> terrible.

00:28:42.946 --> 00:28:47.497
Or<00:28:43.347> maybe<00:28:43.603> some<00:28:43.763> of<00:28:43.843> them<00:28:43.987> said,<00:28:44.148> this<00:28:44.324> is<00:28:44.404> amazing<00:28:44.725> because<00:28:45.029> now<00:28:45.125> I<00:28:45.205> don't<00:28:45.350> have<00:28:45.462> to<00:28:45.606> do<00:28:46.471> anything.

00:28:47.769 --> 00:28:56.070
But<00:28:47.930> for<00:28:48.074> the<00:28:48.154> company<00:28:48.458> and<00:28:48.506> for<00:28:48.651> productivity,<00:28:50.814> I<00:28:50.894> think<00:28:51.775> bad<00:28:52.016> management<00:28:52.657> is<00:28:53.634> just<00:28:53.859> going<00:28:53.971> to<00:28:54.019> be<00:28:54.484> really<00:28:54.660> terrible<00:28:55.221> in<00:28:55.317> a<00:28:55.381> remote<00:28:55.766> context.

00:28:56.166 --> 00:29:04.836
And<00:28:56.262> so<00:28:57.080> it<00:28:57.288> creates<00:28:57.624> this<00:28:57.849> imperative<00:28:58.570> to<00:28:59.852> really<00:29:00.028> invest<00:29:00.829> and<00:29:01.054> focus<00:29:01.615> on<00:29:02.368> that<00:29:02.993> and<00:29:03.137> focus<00:29:04.098> on<00:29:04.195> the<00:29:04.339> basics.

00:29:04.980 --> 00:29:08.393
And<00:29:05.653> so<00:29:05.797> that's<00:29:06.021> what<00:29:06.262> we're<00:29:07.239> really<00:29:07.544> trying<00:29:08.024> to<00:29:08.185> do.

00:29:09.242 --> 00:29:10.011
Mostly.

00:29:10.508 --> 00:29:17.029
Um,<00:29:11.710> and,<00:29:12.110> um,<00:29:13.633> and,<00:29:13.793> and<00:29:13.889> I<00:29:13.969> think<00:29:14.129> we've<00:29:14.274> done<00:29:14.450> a<00:29:14.530> good,<00:29:15.571> reasonably<00:29:15.972> good<00:29:16.517> job<00:29:16.757> on<00:29:16.837> that.

00:29:17.094 --> 00:29:28.005
And<00:29:17.158> then<00:29:17.815> the<00:29:17.895> second<00:29:18.199> thing<00:29:18.760> I<00:29:18.920> would<00:29:19.401> say<00:29:19.898> is,<00:29:20.875> is<00:29:21.003> also<00:29:21.195> around<00:29:22.221> kind<00:29:22.365> of<00:29:22.846> who<00:29:23.102> you<00:29:23.984> bring<00:29:24.224> on<00:29:24.448> to<00:29:24.608> the<00:29:24.785> team<00:29:25.169> and,<00:29:25.426> and,<00:29:25.970> and<00:29:26.691> how<00:29:27.012> you<00:29:27.268> prioritize<00:29:27.813> that.

00:29:28.069 --> 00:29:40.154
We've<00:29:28.294> been<00:29:29.656> really<00:29:30.857> concerned<00:29:31.274> with<00:29:31.418> hiring<00:29:31.915> based<00:29:32.316> on,<00:29:32.812> on<00:29:33.037> values<00:29:33.581> and<00:29:34.142> trying<00:29:34.399> to<00:29:34.479> hire<00:29:34.783> people<00:29:35.039> that<00:29:35.200> share<00:29:35.440> the<00:29:35.520> values<00:29:35.921> that<00:29:36.884> that<00:29:37.126> we<00:29:37.287> have.

00:29:40.670 --> 00:29:45.926
And<00:29:41.056> I<00:29:41.073> think,<00:29:41.491> again,<00:29:42.265> that<00:29:42.426> is<00:29:42.667> also<00:29:42.844> even<00:29:43.150> more<00:29:43.972> important<00:29:44.858> in<00:29:45.003> the<00:29:45.083> remote<00:29:45.422> context.

00:29:45.975 --> 00:29:51.341
So<00:29:46.869> I<00:29:46.950> would<00:29:47.064> say<00:29:47.227> those<00:29:47.845> two<00:29:48.430> things<00:29:49.146> are<00:29:49.227> the<00:29:49.308> most<00:29:49.568> important<00:29:50.056> for<00:29:51.178> us.

00:29:52.344 --> 00:29:57.781
And<00:29:52.747> beyond<00:29:52.989> that,<00:29:53.376> we're<00:29:53.731> not<00:29:53.941> doing<00:29:54.183> anything<00:29:55.555> massively<00:29:56.055> different<00:29:56.442> from<00:29:56.942> any<00:29:57.184> other<00:29:57.410> companies.

00:29:57.830 --> 00:30:04.400
You<00:29:57.926> know,<00:29:58.055> there<00:29:58.217> are<00:29:58.943> remote<00:29:59.282> companies<00:29:59.750> out<00:29:59.846> there<00:29:59.992> that<00:30:00.895> basically<00:30:01.282> go<00:30:01.605> all<00:30:01.686> in<00:30:01.940> on<00:30:02.977> on<00:30:03.284> async,<00:30:03.640> for<00:30:03.866> example.

00:30:05.160 --> 00:30:08.361
They're<00:30:05.240> like<00:30:05.402> hardcore<00:30:06.291> against,<00:30:06.841> you<00:30:06.938> know,<00:30:07.504> doing<00:30:07.746> meetings.

00:30:09.929 --> 00:30:14.741
And<00:30:10.236> we're<00:30:10.414> not<00:30:10.883> really<00:30:11.158> extremist<00:30:11.869> on<00:30:13.902> any<00:30:14.112> of<00:30:14.209> those<00:30:14.451> things.

00:30:15.661 --> 00:30:20.145
It's<00:30:15.903> important<00:30:16.241> for<00:30:16.370> us<00:30:16.548> to<00:30:16.709> realize<00:30:17.112> there<00:30:17.338> are<00:30:17.516> pros<00:30:17.758> and<00:30:17.903> cons<00:30:19.451> to<00:30:19.613> working<00:30:20.000> remotely.

00:30:21.756 --> 00:30:24.116
It's<00:30:21.853> impossible<00:30:22.984> to<00:30:23.130> do<00:30:23.227> it<00:30:23.307> in<00:30:23.453> any<00:30:23.631> other<00:30:23.857> way.

00:30:25.312 --> 00:30:33.085
For<00:30:25.474> us<00:30:25.571> trying<00:30:25.878> to<00:30:25.975> build<00:30:27.349> this<00:30:27.753> global<00:30:28.076> company<00:30:28.464> and<00:30:28.561> trying<00:30:28.804> to<00:30:28.884> achieve<00:30:29.305> our<00:30:29.928> our<00:30:30.008> mission<00:30:30.713> of<00:30:30.793> creating<00:30:31.194> more<00:30:31.354> equal<00:30:32.556> opportunities.

00:30:33.197 --> 00:30:38.004
So,<00:30:33.982> um,<00:30:34.399> first<00:30:34.639> we<00:30:34.719> just<00:30:34.863> have<00:30:35.040> to<00:30:35.184> try<00:30:35.440> to<00:30:35.569> make,<00:30:36.001> um,<00:30:36.883> make<00:30:37.507> the<00:30:37.588> most<00:30:37.860> of<00:30:37.924> it.

00:30:39.270 --> 00:30:39.735
I<00:30:39.286> like<00:30:39.527> that.

00:30:40.328 --> 00:30:46.994
Hey,<00:30:40.712> uh,<00:30:41.033> Frederick,<00:30:41.353> thank<00:30:41.514> you<00:30:41.546> so<00:30:41.690> much<00:30:41.930> for<00:30:42.074> taking<00:30:42.267> the<00:30:42.395> time,<00:30:42.731> seriously,<00:30:43.437> and<00:30:43.933> congratulations<00:30:44.670> on<00:30:44.815> everything<00:30:45.135> you've<00:30:45.359> built<00:30:45.840> with,<00:30:46.081> with<00:30:46.193> Superside.

00:30:47.042 --> 00:30:49.990
And,<00:30:47.763> um,<00:30:48.260> I<00:30:48.420> end<00:30:48.644> every<00:30:48.885> interview<00:30:49.093> with<00:30:49.221> the<00:30:49.317> same<00:30:49.686> question.

00:30:50.808 --> 00:30:55.839
Um,<00:30:51.128> at<00:30:51.208> CEO.com,<00:30:51.849> we<00:30:52.026> believe<00:30:52.250> chances<00:30:52.811> that<00:30:52.907> are<00:30:53.067> given<00:30:53.388> are<00:30:53.548> just<00:30:53.788> as<00:30:53.868> important<00:30:54.173> as<00:30:54.333> the<00:30:54.429> chances<00:30:54.814> we<00:30:54.910> take<00:30:55.134> on<00:30:55.214> ourselves.

00:30:56.420 --> 00:31:05.670
And<00:30:56.500> I<00:30:56.662> wonder<00:30:57.388> if<00:30:58.679> there<00:30:59.083> is<00:30:59.325> someone,<00:30:59.809> or<00:30:59.970> you<00:31:00.067> can<00:31:00.293> think<00:31:00.470> back<00:31:00.858> like<00:31:01.035> in<00:31:01.116> your<00:31:01.423> life,<00:31:01.761> on<00:31:01.842> like<00:31:02.004> someone<00:31:02.229> who<00:31:02.407> gave<00:31:02.794> you<00:31:02.972> a<00:31:03.052> chance<00:31:04.101> that<00:31:04.344> led<00:31:04.650> you<00:31:04.828> to<00:31:04.973> where<00:31:05.215> you<00:31:05.313> are<00:31:05.483> today.

00:31:08.600 --> 00:31:09.949
Um,<00:31:08.937> yeah,<00:31:09.258> great<00:31:09.580> question.

00:31:10.223 --> 00:31:20.532
Um,<00:31:11.107> and<00:31:11.187> I<00:31:11.203> think<00:31:11.428> for<00:31:11.589> us<00:31:12.007> it's,<00:31:12.408> um,<00:31:13.935> it's<00:31:14.401> really<00:31:14.819> kind<00:31:15.060> of<00:31:16.041> Sam<00:31:16.410> Altman,<00:31:16.973> who<00:31:17.149> is<00:31:17.374> now<00:31:17.616> obviously<00:31:18.044> gone<00:31:18.209> on<00:31:18.687> to<00:31:18.786> great<00:31:19.115> fame<00:31:19.445> of<00:31:19.774> OpenAI.

00:31:21.789 --> 00:31:37.758
Just<00:31:22.032> during<00:31:22.356> our<00:31:22.777> Y<00:31:23.003> Combinator<00:31:26.014> period<00:31:26.742> in<00:31:26.823> the<00:31:26.904> very<00:31:27.163> early<00:31:27.244> days<00:31:27.487> of<00:31:27.551> the<00:31:27.632> company,<00:31:28.037> just<00:31:28.344> kind<00:31:28.506> of<00:31:29.736> coming<00:31:29.979> one<00:31:30.141> day<00:31:30.190> and<00:31:30.254> say,<00:31:30.788> "I<00:31:30.933> want<00:31:31.257> to<00:31:31.580> just<00:31:32.227> invest<00:31:32.632> your<00:31:32.729> whole<00:31:33.068> seed<00:31:33.521> round."<00:31:35.057> And<00:31:35.154> then<00:31:36.206> we're<00:31:36.303> like,<00:31:36.448> "Wow,<00:31:36.772> that's<00:31:37.257> incredible.

00:31:37.888 --> 00:31:45.602
Yeah,<00:31:37.968> of<00:31:38.227> course<00:31:38.939> you<00:31:39.117> can<00:31:39.230> do<00:31:39.359> that."<00:31:39.602> And<00:31:40.087> then<00:31:40.136> very<00:31:40.249> quickly,<00:31:40.572> he<00:31:40.799> was<00:31:40.960> already<00:31:41.527> pretty<00:31:41.769> famous<00:31:42.109> by<00:31:42.659> then<00:31:43.241> being<00:31:43.484> kind<00:31:43.629> of<00:31:43.710> Y<00:31:43.888> Combinator<00:31:44.454> president<00:31:45.182> and<00:31:45.263> everything.

00:31:45.667 --> 00:31:52.830
And<00:31:46.314> very<00:31:46.540> quickly<00:31:46.799> kind<00:31:47.026> of<00:31:47.107> the<00:31:47.187> whole<00:31:47.430> round<00:31:47.770> came<00:31:48.400> together<00:31:48.805> and<00:31:49.357> And<00:31:49.601> it<00:31:49.764> just<00:31:50.156> has<00:31:50.352> given<00:31:50.661> us,<00:31:51.134> I<00:31:51.232> think,<00:31:51.460> a<00:31:51.477> huge<00:31:52.439> boost.

00:31:54.932 --> 00:31:57.863
And<00:31:55.337> we<00:31:55.482> asked<00:31:55.725> sort<00:31:55.887> of,<00:31:56.211> why<00:31:57.118> do<00:31:57.264> you<00:31:57.345> want<00:31:57.523> to<00:31:57.604> invest?

00:31:57.912 --> 00:31:59.563
You've<00:31:58.009> seen<00:31:58.252> us<00:31:58.414> like<00:31:58.656> 10<00:31:58.883> times<00:31:59.288> or<00:31:59.385> whatever.

00:32:00.240 --> 00:32:02.470
But<00:32:00.417> he's<00:32:00.514> just<00:32:00.676> like,<00:32:00.854> okay,<00:32:01.080> I<00:32:01.161> believe<00:32:01.468> work<00:32:02.050> is<00:32:02.131> huge.

00:32:03.182 --> 00:32:04.992
I<00:32:03.262> believe<00:32:03.505> services<00:32:04.135> should<00:32:04.378> be<00:32:04.556> disrupted.

00:32:05.041 --> 00:32:06.512
And<00:32:05.121> you<00:32:05.283> guys<00:32:05.445> seem<00:32:05.687> like<00:32:06.010> smart<00:32:06.398> guys.

00:32:06.576 --> 00:32:08.484
You<00:32:06.722> can<00:32:06.819> probably<00:32:07.934> figure<00:32:08.193> it<00:32:08.338> out.

00:32:08.532 --> 00:32:11.929
And<00:32:08.662> then<00:32:08.839> we'll<00:32:09.405> just<00:32:09.631> try<00:32:09.809> to<00:32:09.971> do<00:32:10.020> our<00:32:10.133> best<00:32:11.104> to<00:32:11.250> figure<00:32:11.508> it<00:32:11.654> out.

00:32:12.722 --> 00:32:13.920
But<00:32:12.868> that<00:32:13.030> meant<00:32:13.224> a<00:32:13.289> lot<00:32:13.612> to<00:32:13.758> us.

00:32:14.017 --> 00:32:24.035
And<00:32:14.357> it<00:32:14.486> was<00:32:14.648> the<00:32:14.729> first<00:32:14.988> time<00:32:15.766> someone<00:32:16.022> took<00:32:16.583> a<00:32:16.727> chance<00:32:17.064> on<00:32:17.208> us<00:32:17.705> in<00:32:17.865> a<00:32:17.945> way<00:32:18.266> and<00:32:18.506> took<00:32:18.682> a<00:32:18.747> chance<00:32:19.067> of<00:32:19.147> us<00:32:19.371> with,<00:32:20.493> uh,<00:32:21.391> in<00:32:21.535> the<00:32:21.567> sense<00:32:21.855> of<00:32:21.935> investing<00:32:22.576> a<00:32:22.689> lot<00:32:22.913> of<00:32:22.993> their<00:32:23.137> own,<00:32:23.618> their<00:32:23.714> own<00:32:23.810> money.

00:32:24.115 --> 00:32:27.993
So,<00:32:25.301> um,<00:32:25.958> so<00:32:26.118> yeah,<00:32:26.503> I'm<00:32:26.823> gonna<00:32:26.999> say,<00:32:27.336> I'm<00:32:27.544> gonna<00:32:27.704> say<00:32:27.817> that.

00:32:28.682 --> 00:32:30.829
Yeah,<00:32:28.922> Sam<00:32:29.307> Altman,<00:32:29.643> man,<00:32:29.884> that,<00:32:30.108> that's<00:32:30.300> incredible.

00:32:31.470 --> 00:32:34.018
Uh,<00:32:32.191> hey,<00:32:32.528> Fredrik,<00:32:32.912> thank<00:32:33.073> you<00:32:33.105> so<00:32:33.249> much<00:32:33.473> for<00:32:33.553> coming<00:32:33.810> on.

00:32:34.114 --> 00:32:34.948
Really<00:32:34.291> appreciate<00:32:34.916> it.

00:32:35.492 --> 00:32:36.037
Best<00:32:35.717> of<00:32:35.797> luck.

00:32:37.255 --> 00:32:37.864
Thank<00:32:37.480> you<00:32:37.512> very<00:32:37.672> much.

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Thanks<00:32:38.153> a<00:32:38.217> lot<00:32:38.441> for<00:32:38.537> having<00:32:38.778> me<00:32:38.922> on<00:32:39.018> the,<00:32:39.338> on<00:32:39.419> the<00:32:39.563> podcast.

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Really<00:32:40.284> great<00:32:40.540> to<00:32:40.620> be<00:32:40.765> here<00:32:40.941> and<00:32:41.567> I<00:32:41.744> hope<00:32:41.953> you<00:32:42.050> can<00:32:42.549> enjoy<00:32:43.032> some<00:32:43.273> Utah<00:32:44.174> snow<00:32:44.561> next,<00:32:45.140> next<00:32:45.446> winter.

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Yeah,<00:32:46.331> for<00:32:46.508> sure.

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Come<00:32:46.910> on<00:32:47.039> out,<00:32:47.361> man.

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Uh,<00:32:48.262> we'll<00:32:48.649> go<00:32:48.745> down<00:32:48.922> the<00:32:49.003> slopes.

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We'll<00:32:50.595> try<00:32:50.759> my<00:32:50.858> best.