The nursing home room that built a design firm

In high school, Blima Ehrentreu needed community service hours to graduate. She was assigned to visit a nursing home, where she got close to an older woman and kept coming back for three years. Over that stretch, she watched the woman decline the way people do. Then the facility opened a new building and moved her into it.

"I saw how she seemed to be two years younger. I couldn't get over it," Ehrentreu said on the CEO.com Podcast. "I had known her, and from the time I met her, she was increasingly getting older and declining. And all of a sudden, she had this new life. Her room was sunny and airy, and her furniture was new, and she literally was a different person. And I remember thinking then like, wow, it's literally just the building, but the effect is on her."

Everything Ehrentreu has built since runs on that observation. She founded The Designers Group in Toronto in 2009, and it started as two women working together. She still runs it. The firm employs more than 40 people and, by its own count, has completed over 500 projects and four studios: New York, Miami, Toronto, and Los Angeles. It has a construction management arm, TDG Build. In September 2025, it acquired Interior Images, a Los Angeles firm founded in 1990 specializing in healthcare and senior living, and Interior Images founder Cheryl Sanders came with the deal as senior vice president of healthcare.

Senior living was the sector Ehrentreu wanted from the beginning, and she is blunt about why. "People have lived these amazing lives; they're getting older. Why should they decline rapidly?" she said. "Let's try to give them the best possible end-of-life experience, or even that it shouldn't be the end of life. We want them to be able to continue living, socializing, and being happy."

Which is why she bristles at the word decorator. Decorating is paint, wallpaper, and furniture. Her firm arrives at the initial concept and asks what a space is meant to be and how it is supposed to function, and before anyone draws anything, the team interviews the people who will use the building. That includes the cleaning crews.

"Understanding even that part of the interior has brought us so many ideas," she said. "There are people who see this space from a completely different direction than, let's say, an employee in this space or a resident of this space."

Ehrentreu says mental wellness is now a standing item on every project. "I always say if our clients are not the ones keeping it at the forefront of the conversation, we are."

Her own schedule is a different matter. There is no typical day. Some mornings she starts at 6:30. Some days she is on a plane. She says people are forever telling her to book a trainer for 8:30 every morning, and she cannot explain to them why that will not work. Asked about work-life balance, she gave an answer most CEOs would not give on tape.

"That aspect I would say I'm probably not the best at because I love what I'm doing, so I don't even necessarily want to balance it," she said. "I want to think about design anywhere I travel, anywhere I go."

On the current economy, she was equally direct. "I was just talking about this to a friend the other day, and I was saying if I had anxiety, it would be through the roof right now." Supply chains, then tariffs. Her response to tariffs is procedural. Find local materials and applications. Call the vendors. Learn which goods are actually taxed, because some are not.

The gap between what she designs for other people and what she allows herself shows up elsewhere too. She believes strongly that teams should be in the same room, because employees learn from leaders through what nobody says out loud, and none of that survives a video call. The Designers Group runs a hybrid culture anyway, with some employees fully remote, because that is what her people want.

She takes the same posture on AI, which she talks about constantly and only partially trusts. Her firm's press page lists her at BuiltWorlds' 2025 Buildings Conference on a panel about AI in the built environment, plus Ai4, the AI Summit New York, and IMN's AI in Real Estate conference. When consumer tools started generating renderings, roughly 15 people called her in one day asking whether she was about to lay off her team.

"We're just as excited as you are with all the technology that's coming out there. The more we can leverage it, the more we can offer it to our clients," she said. "But at the same time, anyone who's worked with ChatGPT on their rendering capabilities knows it's not very accurate, and it's very hard to make any modifications to the rendering."

The clearest expression of her thinking is a charity that started as a logistics problem. Ehrentreu was moving apartments and had furniture she did not need. She built a program that matches people giving furniture away with people who need it. She launched the TDG Furniture Exchange in September 2020 and partnered with Dumbo Movers, which hauls the furniture free in New York. It now operates in nine cities across three countries.

Ask her how a CEO stays healthy, and she does not talk about sleep or boundaries. She asks a question back.

"I always ask them, what drives you?" she said. "Because I believe that that is at the root of how we can stay healthy, and how we can stay motivated, and how we can want to get up every day and continue doing what we're doing."

It answers the 6:30 mornings and the refusal to schedule the trainer. Ehrentreu has decided that purpose is the wellness strategy. The nursing home resident got a sunny room. Ehrentreu got the work.

00:00:00 The Journey to Founding The Designers Group
00:02:14 The Importance of Physical Workspaces
00:05:29 A Day in the Life of a CEO
00:06:56 Designing Collaborative and Engaging Environments
00:09:12 Leveraging AI in the Design Process
00:11:11 The TDG Furniture Exchange and Giving Back
00:13:30 Creating Impact-Driven and Inclusive Spaces
00:16:55 Debunking Misconceptions About Interior Design
00:19:11 Prioritizing Mental Health and Wellness
00:22:03 Navigating Economic Challenges and Tariffs
00:24:33 The Power of Client Opportunities

WEBVTT

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I<00:04:27.255> always<00:04:27.655> wanted<00:04:28.297> our<00:04:28.393> designs<00:04:29.354> to<00:04:30.300> help<00:04:30.717> our<00:04:30.861> clients<00:04:31.422> out<00:04:32.143> and<00:04:32.223> not<00:04:32.352> just<00:04:32.544> our<00:04:32.624> clients,<00:04:33.281> but<00:04:33.426> the<00:04:33.586> end<00:04:33.778> user<00:04:34.083> as<00:04:34.307> well.

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And<00:04:35.429> we<00:04:35.589> put<00:04:35.910> a<00:04:35.926> lot<00:04:36.230> of<00:04:36.407> time<00:04:37.208> and<00:04:37.368> energy<00:04:37.929> and<00:04:38.090> passion<00:04:39.116> into<00:04:39.792> ensuring<00:04:40.581> that<00:04:40.742> we're<00:04:41.305> delivering<00:04:42.352> the<00:04:42.513> best<00:04:42.835> results<00:04:43.318> for<00:04:43.463> our<00:04:43.544> clients.

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I<00:04:44.526> think<00:04:44.848> when<00:04:45.073> it<00:04:45.411> really<00:04:45.878> clicked<00:04:46.603> was<00:04:47.344> when<00:04:48.551> I<00:04:48.600> was<00:04:48.858> able<00:04:49.181> to<00:04:49.343> see<00:04:49.747> people<00:04:50.312> using<00:04:50.959> the<00:04:51.056> spaces<00:04:51.767> that<00:04:51.928> we<00:04:52.090> designed<00:04:53.544> and<00:04:55.726> how<00:04:55.968> transformative<00:04:58.238> their<00:04:58.962> environments<00:04:59.830> were<00:05:00.392> and<00:05:01.035> how<00:05:01.212> transformed<00:05:02.015> they<00:05:02.257> were<00:05:02.642> as<00:05:02.819> a<00:05:02.899> result.

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That's<00:05:04.105> when<00:05:04.249> I<00:05:04.346> believe<00:05:04.748> it<00:05:04.908> really<00:05:05.214> clicked.

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For<00:05:05.777> the<00:05:05.939> first<00:05:06.198> time,<00:05:07.317> seeing<00:05:07.739> it,<00:05:07.982> seeing<00:05:08.290> people<00:05:08.777> within<00:05:09.020> our<00:05:09.214> spaces<00:05:10.722> and<00:05:11.554> understanding<00:05:13.958> the<00:05:14.054> value<00:05:14.458> that<00:05:14.619> we<00:05:14.861> bring.

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It's<00:05:15.829> not<00:05:16.216> about<00:05:16.636> the<00:05:16.862> words<00:05:17.281> for<00:05:17.426> me,<00:05:17.910> and<00:05:18.072> it's<00:05:18.249> not<00:05:18.556> about<00:05:22.671> people<00:05:23.010> saying<00:05:23.510> that<00:05:23.720> we<00:05:23.898> do<00:05:24.059> a<00:05:24.204> good<00:05:24.301> job.

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It's<00:05:24.866> really<00:05:25.124> seeing<00:05:26.399> people<00:05:26.964> using<00:05:27.303> the<00:05:27.448> spaces<00:05:27.916> and<00:05:28.013> benefiting<00:05:28.578> from<00:05:28.740> them.

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Give<00:05:29.773> me<00:05:29.886> a<00:05:29.951> sense<00:05:30.258> for<00:05:30.436> what<00:05:30.662> a<00:05:30.758> typical<00:05:31.227> day<00:05:31.404> looks<00:05:31.647> like<00:05:31.873> for<00:05:31.937> you.

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There<00:05:32.698> is<00:05:32.922> no<00:05:33.403> typical<00:05:33.804> day<00:05:34.108> for<00:05:34.204> me.

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Every<00:05:35.246> day<00:05:35.967> is<00:05:36.672> so<00:05:36.864> different,<00:05:37.489> and<00:05:37.634> that's<00:05:38.034> what<00:05:38.355> makes<00:05:39.412> my<00:05:39.717> job<00:05:40.053> so<00:05:40.358> exciting<00:05:41.079> and<00:05:41.191> so<00:05:41.399> challenging,<00:05:42.201> but<00:05:42.681> I<00:05:42.858> love<00:05:43.082> it<00:05:43.483> and<00:05:43.899> wouldn't<00:05:44.284> have<00:05:44.524> it<00:05:44.781> any<00:05:45.005> other<00:05:45.245> way.

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You<00:05:46.223> know,<00:05:46.399> I'm<00:05:46.463> always<00:05:46.688> talking<00:05:47.120> to<00:05:47.265> people<00:05:47.890> about<00:05:48.547> different<00:05:49.492> health<00:05:49.748> and<00:05:49.829> wellness<00:05:50.453> goals<00:05:51.175> and<00:05:52.713> how<00:05:52.873> they<00:05:53.050> structure<00:05:53.674> their<00:05:53.899> day,<00:05:54.540> and<00:05:55.501> every<00:05:55.758> time<00:05:56.078> they're<00:05:56.158> like,<00:05:56.543> "Oh,<00:05:56.719> why<00:05:56.944> don't<00:05:57.264> you<00:05:57.520> just—"<00:05:58.306> have<00:05:58.482> a<00:05:58.642> trainer<00:05:59.427> at<00:06:00.068> 8:30<00:06:00.966> every<00:06:01.206> morning.

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And<00:06:02.728> I<00:06:02.872> try<00:06:03.049> to<00:06:03.193> explain<00:06:03.610> to<00:06:03.690> them<00:06:04.090> that<00:06:04.555> there<00:06:04.731> are<00:06:04.795> days<00:06:05.372> that<00:06:05.709> I'm<00:06:05.869> starting<00:06:06.254> to<00:06:06.318> work<00:06:06.654> at<00:06:06.798> 6:30<00:06:07.680> and<00:06:07.840> there<00:06:07.936> are<00:06:08.096> days<00:06:08.577> that<00:06:08.817> I'm<00:06:09.058> traveling.

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Every<00:06:10.179> day<00:06:10.436> is<00:06:10.516> so<00:06:10.900> different<00:06:11.525> that<00:06:11.702> it's<00:06:11.846> really<00:06:12.263> hard<00:06:12.583> for<00:06:12.679> me<00:06:12.984> to<00:06:13.785> set<00:06:14.025> up<00:06:14.169> a<00:06:14.185> structure<00:06:14.906> 3<00:06:16.044> months<00:06:16.429> in<00:06:16.509> advance,<00:06:17.711> especially<00:06:18.592> in<00:06:18.672> the<00:06:18.816> construction<00:06:19.329> industry,<00:06:19.954> in<00:06:20.034> the<00:06:20.114> design<00:06:20.996> industry.

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There<00:06:21.861> are<00:06:22.037> things<00:06:22.261> coming<00:06:22.662> up<00:06:22.838> that<00:06:23.543> are<00:06:23.640> unexpected<00:06:24.425> and<00:06:26.188> I<00:06:26.429> have<00:06:26.686> to<00:06:26.846> be<00:06:27.086> adaptable.

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I<00:06:28.193> have<00:06:28.466> to<00:06:28.610> be<00:06:28.931> available.

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I<00:06:29.813> have<00:06:30.150> to<00:06:30.294> be<00:06:30.534> able<00:06:30.951> to<00:06:32.283> see<00:06:32.395> our<00:06:32.603> vision<00:06:33.084> executed<00:06:33.726> and<00:06:33.822> make<00:06:34.207> sure<00:06:34.768> that<00:06:35.346> we're<00:06:35.570> there<00:06:35.827> for<00:06:35.971> that.

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So<00:06:36.869> at<00:06:36.949> this<00:06:37.190> point,<00:06:37.591> I<00:06:37.671> do<00:06:37.815> have<00:06:38.008> an<00:06:38.072> incredible<00:06:38.778> team<00:06:38.922> behind<00:06:39.515> me<00:06:40.061> that<00:06:40.173> can<00:06:40.397> really<00:06:40.638> take<00:06:40.943> care<00:06:41.103> of<00:06:41.199> those<00:06:41.440> details.

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But<00:06:44.567> in<00:06:44.647> my<00:06:44.808> position<00:06:45.690> and<00:06:45.834> where<00:06:45.995> I'm<00:06:46.315> at<00:06:46.508> right<00:06:46.732> now,<00:06:48.160> I<00:06:48.256> still<00:06:48.641> want<00:06:48.849> to<00:06:48.961> be<00:06:49.218> available<00:06:49.860> for<00:06:50.020> it.

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To<00:06:51.078> ensure<00:06:51.768> that<00:06:52.329> we're<00:06:52.826> delivering<00:06:53.547> the<00:06:53.772> best<00:06:54.093> results<00:06:54.894> to<00:06:55.311> our<00:06:55.391> clients.

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When<00:06:56.289> CEOs<00:06:56.898> come<00:06:57.075> to<00:06:57.299> you<00:06:58.277> or<00:06:58.678> companies<00:07:00.105> and<00:07:00.426> they're<00:07:00.538> like,<00:07:00.778> hey,<00:07:00.923> we<00:07:01.067> want<00:07:01.227> to<00:07:01.388> create—<00:07:02.045> what<00:07:02.205> type<00:07:02.430> of<00:07:02.526> environment<00:07:03.087> should<00:07:03.328> we<00:07:03.472> create<00:07:03.809> for<00:07:03.921> our<00:07:03.969> employees?

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Like,<00:07:04.514> what<00:07:04.610> have<00:07:04.755> you<00:07:04.851> seen<00:07:05.156> that's<00:07:05.332> been<00:07:05.476> successful?

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What<00:07:06.647> do<00:07:06.759> you<00:07:06.855> say<00:07:07.176> to<00:07:07.320> them<00:07:07.737> in<00:07:07.817> terms<00:07:08.138> of<00:07:08.218> like,<00:07:08.458> this<00:07:08.699> is<00:07:08.779> like<00:07:09.404> the<00:07:09.501> type<00:07:09.837> of<00:07:09.982> collaborative,<00:07:11.970> well-designed<00:07:12.627> environment<00:07:13.349> that<00:07:13.493> we've<00:07:13.733> seen<00:07:14.054> that<00:07:14.295> works?

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We<00:07:15.176> always<00:07:15.433> start<00:07:15.898> with<00:07:16.154> an<00:07:16.379> onboarding<00:07:16.940> call.

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We<00:07:17.597> are—<00:07:18.143> we<00:07:18.239> want<00:07:18.399> to<00:07:18.479> get<00:07:18.656> to<00:07:18.800> know<00:07:19.024> the<00:07:19.105> client.

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What<00:07:20.164> are<00:07:20.325> they<00:07:20.566> trying<00:07:21.048> to<00:07:21.112> achieve<00:07:21.594> in<00:07:21.674> their<00:07:21.851> space?

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And<00:07:23.297> we're<00:07:23.458> in<00:07:23.538> many<00:07:23.779> different<00:07:24.085> industries,<00:07:24.679> so<00:07:25.724> I'm<00:07:25.884> not<00:07:26.254> just<00:07:26.591> speaking<00:07:27.138> to<00:07:27.218> an<00:07:27.459> office<00:07:27.796> space,<00:07:28.841> but<00:07:29.869> it's<00:07:30.126> really<00:07:30.448> about<00:07:30.930> looking<00:07:31.396> at<00:07:32.054> who<00:07:32.279> will<00:07:32.456> be<00:07:32.617> coming<00:07:33.002> in.

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So<00:07:33.324> let's<00:07:33.565> take<00:07:33.726> your<00:07:33.838> example,<00:07:34.706> an<00:07:34.850> office,<00:07:35.589> a<00:07:35.654> workplace,<00:07:36.939> and<00:07:37.678> a<00:07:37.759> client<00:07:38.080> comes<00:07:38.321> to<00:07:38.466> us.

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So<00:07:38.964> first<00:07:39.189> we<00:07:39.269> want<00:07:39.414> to<00:07:39.446> understand<00:07:40.072> who<00:07:40.169> they<00:07:40.330> are<00:07:40.426> as<00:07:40.571> a<00:07:40.587> brand.

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What<00:07:41.695> are<00:07:41.936> they<00:07:42.338> trying<00:07:42.836> to<00:07:43.286> accomplish<00:07:44.106> with<00:07:44.588> what<00:07:44.813> they're<00:07:45.054> offering?

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So<00:07:45.792> we<00:07:45.937> want<00:07:46.098> to<00:07:46.178> understand<00:07:46.595> who<00:07:46.820> their<00:07:46.997> ideal<00:07:47.318> client<00:07:47.783> is,<00:07:48.040> but<00:07:48.185> we<00:07:48.345> also<00:07:48.602> want<00:07:48.747> to<00:07:48.827> understand<00:07:49.309> who<00:07:49.646> their<00:07:49.807> team<00:07:50.208> is,<00:07:50.995> because<00:07:52.295> what's<00:07:52.568> so<00:07:52.697> important<00:07:53.724> is<00:07:53.981> keeping<00:07:54.206> your<00:07:54.383> team<00:07:54.640> engaged.

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Because<00:07:55.651> if<00:07:55.732> your<00:07:55.908> team<00:07:56.855> is<00:07:58.477> inspired<00:07:59.119> by<00:07:59.264> your<00:07:59.376> mission<00:08:00.468> and<00:08:01.303> is<00:08:01.448> engaged<00:08:01.849> with<00:08:02.074> it,<00:08:02.315> then<00:08:02.491> you<00:08:02.732> can<00:08:03.037> offer<00:08:03.599> the<00:08:03.856> best<00:08:04.643> product,<00:08:05.125> the<00:08:05.221> best<00:08:05.542> service,<00:08:06.811> and<00:08:07.951> really<00:08:08.753> excel<00:08:09.540> at<00:08:11.387> whatever<00:08:11.660> it<00:08:11.804> is<00:08:11.885> that<00:08:12.045> you're<00:08:12.190> offering.

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So<00:08:13.411> we're<00:08:13.587> looking<00:08:13.812> at<00:08:13.957> that,<00:08:14.134> but<00:08:14.294> we<00:08:14.455> also<00:08:14.776> look<00:08:15.242> at<00:08:16.607> who<00:08:16.768> the<00:08:16.864> brand<00:08:17.250> is.

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We<00:08:17.651> want<00:08:17.796> to<00:08:17.828> make<00:08:17.989> sure<00:08:18.230> that<00:08:18.390> the<00:08:18.535> messaging<00:08:19.113> is<00:08:19.338> cohesive<00:08:19.980> across<00:08:20.784> all<00:08:21.426> mediums.

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So<00:08:22.631> looking<00:08:22.888> at<00:08:22.968> their<00:08:23.065> social,<00:08:23.643> looking<00:08:23.852> at<00:08:23.948> our<00:08:24.093> website,<00:08:24.574> making<00:08:24.896> sure<00:08:25.297> that<00:08:25.458> their<00:08:25.699> physical<00:08:26.165> space<00:08:26.422> speaks<00:08:27.128> to<00:08:27.209> that.

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And<00:08:28.831> not<00:08:29.056> only<00:08:29.313> does<00:08:29.474> it<00:08:29.618> speak<00:08:29.939> to<00:08:30.036> that,<00:08:30.582> but<00:08:30.743> it<00:08:30.984> also<00:08:32.606> amplifies<00:08:33.313> it.

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So<00:08:34.276> when<00:08:34.437> you're<00:08:34.758> walking<00:08:35.160> into<00:08:35.481> the<00:08:35.594> space,<00:08:36.622> you're<00:08:36.943> understanding<00:08:38.131> where<00:08:38.372> you<00:08:38.613> are.

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But<00:08:39.512> also<00:08:40.555> ensuring<00:08:41.519> that<00:08:42.803> the<00:08:43.446> workplace<00:08:44.248> will<00:08:45.035> help<00:08:45.212> your<00:08:45.356> employees<00:08:46.047> really<00:08:46.336> deliver<00:08:46.898> the<00:08:47.058> best<00:08:47.444> possible<00:08:47.861> service<00:08:48.889> and<00:08:49.226> allow<00:08:49.467> them<00:08:49.708> to<00:08:49.852> collaborate<00:08:50.430> in<00:08:50.591> any<00:08:50.751> way<00:08:50.976> they<00:08:51.073> can.

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If<00:08:51.779> they<00:08:51.875> need<00:08:52.180> private<00:08:52.534> spaces,<00:08:53.545> if<00:08:53.706> they<00:08:53.882> need<00:08:54.910> more<00:08:55.071> collaborative<00:08:55.809> areas,<00:08:56.532> brainstorming<00:08:57.495> nooks,<00:08:58.442> whatever<00:08:58.780> it<00:08:58.924> is<00:08:59.101> that's<00:08:59.406> necessary<00:09:00.064> so<00:09:00.305> they<00:09:00.385> can<00:09:01.172> work<00:09:01.349> at<00:09:01.493> their<00:09:01.670> best.

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And<00:09:02.537> when<00:09:02.633> they're<00:09:02.778> bringing<00:09:03.420> in<00:09:03.597> their<00:09:03.821> clients,<00:09:05.027> they<00:09:05.123> can<00:09:05.283> also<00:09:05.701> see<00:09:05.989> that.

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How<00:09:07.450> has<00:09:07.995> AI<00:09:08.332> changed<00:09:08.798> the<00:09:08.894> whole<00:09:09.119> design<00:09:09.616> process<00:09:10.258> and<00:09:10.419> workflow<00:09:10.900> for<00:09:11.125> you<00:09:11.221> guys?

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We're<00:09:12.264> leveraging<00:09:12.826> AI<00:09:13.532> in<00:09:14.013> all<00:09:14.126> of<00:09:14.270> our<00:09:14.591> design<00:09:14.992> processes<00:09:15.570> at<00:09:15.714> this<00:09:16.099> point,<00:09:16.998> but<00:09:17.239> we<00:09:17.415> don't<00:09:17.945> have<00:09:18.266> one<00:09:18.619> specific<00:09:19.486> platform<00:09:20.127> that<00:09:20.352> we're<00:09:20.529> using<00:09:20.914> across<00:09:21.331> the<00:09:21.475> board.

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And<00:09:22.438> most<00:09:23.241> of<00:09:24.364> the<00:09:24.396> software<00:09:25.022> that<00:09:25.182> we're<00:09:25.407> using<00:09:25.985> is<00:09:26.210> not<00:09:26.771> at<00:09:27.188> 100%<00:09:27.911> just<00:09:28.216> yet.

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So<00:09:29.580> we're<00:09:29.756> using<00:09:30.141> it<00:09:30.623> to<00:09:30.719> help<00:09:31.104> us.

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To<00:09:32.308> help<00:09:32.565> expand<00:09:33.191> our<00:09:33.352> capabilities,<00:09:34.492> the<00:09:34.572> speed<00:09:35.038> at<00:09:35.134> which<00:09:35.375> we<00:09:35.535> do<00:09:35.696> things.

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But<00:09:38.329> nothing<00:09:38.747> is<00:09:38.972> 100%<00:09:39.774> accurate<00:09:40.690> just<00:09:41.011> yet.

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I<00:09:42.103> remember<00:09:42.761> when<00:09:43.002> ChatGPT<00:09:44.045> came<00:09:44.270> out<00:09:44.431> with<00:09:44.591> their<00:09:44.752> rendering<00:09:45.169> software<00:09:46.133> ability,<00:09:46.920> and<00:09:47.562> I<00:09:47.722> probably<00:09:48.124> had<00:09:48.461> 15<00:09:48.943> people<00:09:49.264> call<00:09:49.505> me<00:09:49.665> that<00:09:49.890> day.

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Okay,<00:09:50.934> like,<00:09:52.058> what<00:09:52.138> are<00:09:52.299> you<00:09:52.331> going<00:09:52.459> to<00:09:52.620> do?

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Are<00:09:53.101> you<00:09:53.278> laying<00:09:53.519> off<00:09:53.663> your<00:09:53.776> team?

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Or<00:09:55.108> is<00:09:55.462> it<00:09:55.526> time<00:09:56.232> for<00:09:57.950> something<00:09:58.353> new.

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And<00:09:59.770> I<00:09:59.850> explained<00:10:00.285> to<00:10:00.430> them<00:10:00.832> that<00:10:03.569> we're<00:10:03.891> just<00:10:04.229> as<00:10:04.439> excited<00:10:05.083> as<00:10:05.244> you<00:10:05.405> are<00:10:05.743> with<00:10:05.968> all<00:10:06.000> the<00:10:06.145> technology<00:10:06.789> that's<00:10:07.015> coming<00:10:07.256> out<00:10:07.433> there.

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The<00:10:07.981> more<00:10:09.367> we<00:10:09.512> can<00:10:09.689> leverage<00:10:10.156> it,<00:10:11.058> the<00:10:11.300> more<00:10:11.703> we<00:10:11.848> can<00:10:12.009> offer<00:10:12.266> it<00:10:12.427> to<00:10:12.492> our<00:10:12.589> clients.

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But<00:10:13.781> at<00:10:13.877> the<00:10:13.958> same<00:10:14.345> time,<00:10:14.989> anyone<00:10:15.553> who's<00:10:15.795> worked<00:10:15.940> with<00:10:16.133> ChatGPT<00:10:17.487> and<00:10:17.648> their<00:10:17.809> rendering<00:10:18.148> capabilities<00:10:18.889> knows<00:10:19.744> it's<00:10:19.856> not<00:10:20.001> very<00:10:20.324> accurate<00:10:21.210> and<00:10:21.307> it's<00:10:21.468> very<00:10:21.855> hard<00:10:22.274> to<00:10:22.661> make<00:10:22.983> any<00:10:23.306> modifications<00:10:24.904> to<00:10:25.017> the<00:10:25.097> rendering,<00:10:25.979> and<00:10:26.300> anytime<00:10:26.781> there<00:10:26.877> are<00:10:27.038> details,<00:10:27.615> it<00:10:27.744> becomes<00:10:28.000> a<00:10:28.321> lot<00:10:28.802> harder<00:10:29.267> to<00:10:29.668> use.

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So<00:10:30.711> obviously<00:10:31.208> we're<00:10:31.353> excited<00:10:32.010> because<00:10:32.476> we<00:10:32.636> see<00:10:32.732> the<00:10:32.877> opportunity<00:10:33.454> there.

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We<00:10:33.951> know<00:10:34.416> that<00:10:34.593> it's<00:10:34.769> coming,<00:10:35.764> but<00:10:36.004> right<00:10:36.181> now<00:10:37.208> it's<00:10:37.448> not<00:10:37.849> at<00:10:37.945> the<00:10:38.090> place<00:10:38.427> that<00:10:38.587> it<00:10:38.667> needs<00:10:38.972> to<00:10:39.068> be.

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And<00:10:39.293> obviously<00:10:39.694> we're<00:10:39.806> not<00:10:40.095> using<00:10:40.592> ChatGPT<00:10:41.234> for<00:10:41.378> renderings,<00:10:41.795> but<00:10:41.891> it's<00:10:42.036> an<00:10:42.116> example<00:10:42.982> so<00:10:43.223> that<00:10:44.105> you<00:10:44.201> can<00:10:44.346> all<00:10:44.522> understand<00:10:45.468> what<00:10:45.789> I'm<00:10:46.351> referring<00:10:46.928> to.

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Yeah,<00:10:47.570> there's<00:10:47.698> a<00:10:47.794> lot<00:10:47.906> of<00:10:47.971> promise<00:10:48.452> in<00:10:48.596> AI,<00:10:49.077> but<00:10:49.655> yeah,<00:10:49.960> you're,<00:10:50.280> you're<00:10:50.441> exactly<00:10:50.794> right.

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I<00:10:51.099> haven't<00:10:51.419> seen<00:10:51.804> a<00:10:53.408> I<00:10:53.424> haven't<00:10:53.648> seen<00:10:53.889> a<00:10:54.161> scenario<00:10:54.850> where<00:10:55.091> it<00:10:55.187> like<00:10:55.492> really<00:10:55.732> has<00:10:55.892> replaced<00:10:56.469> humans.

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I<00:10:56.950> think<00:10:57.111> it's<00:10:57.271> just<00:10:57.431> kind<00:10:57.608> of<00:10:57.656> made,<00:10:58.217> uh,<00:10:59.419> uh,<00:11:00.140> us<00:11:00.301> more<00:11:00.477> efficient,<00:11:01.022> you<00:11:01.102> know<00:11:01.134> what<00:11:01.198> I<00:11:01.214> mean?

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And<00:11:01.599> maybe<00:11:01.839> even<00:11:02.080> better,<00:11:02.705> you<00:11:02.737> know<00:11:02.801> what<00:11:02.849> I<00:11:02.865> mean?

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But,<00:11:03.763> but<00:11:03.843> it<00:11:03.923> certainly<00:11:04.164> hasn't<00:11:04.468> replaced,<00:11:05.430> um,<00:11:06.152> anything<00:11:06.552> as<00:11:06.649> far<00:11:06.809> as<00:11:06.953> I'm<00:11:07.129> aware.

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The<00:11:07.915> founder—<00:11:08.412> the<00:11:08.556> Designers<00:11:08.957> Group,<00:11:09.133> sorry,<00:11:09.598> uh,<00:11:09.855> seems<00:11:10.239> to<00:11:10.335> be<00:11:10.560> very,<00:11:11.361> um,<00:11:12.243> from<00:11:12.403> the<00:11:12.500> founding,<00:11:13.173> seems<00:11:13.365> to<00:11:13.445> be<00:11:13.542> very<00:11:13.798> mission<00:11:14.343> and<00:11:14.423> values<00:11:14.984> focused.

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I<00:11:15.529> want<00:11:15.706> to<00:11:15.770> talk<00:11:15.946> a<00:11:16.010> little<00:11:16.186> bit<00:11:16.283> about<00:11:16.571> your<00:11:16.908> TDG<00:11:18.030> Furniture<00:11:18.591> Exchange.

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Give<00:11:19.713> us<00:11:19.809> a<00:11:19.873> sense<00:11:20.162> for<00:11:20.338> why<00:11:20.739> you,<00:11:21.380> uh,<00:11:21.781> launched<00:11:22.118> that.

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I,<00:11:22.743> I<00:11:22.839> believe<00:11:23.015> it's<00:11:23.176> a<00:11:23.240> charitable<00:11:23.641> organization<00:11:24.170> Tell<00:11:24.250> us<00:11:24.346> what<00:11:24.506> that<00:11:24.667> is<00:11:24.843> and<00:11:24.923> why<00:11:25.052> it<00:11:25.164> was<00:11:25.324> important<00:11:25.629> to<00:11:25.709> you.

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From<00:11:27.168> the<00:11:27.265> time<00:11:27.569> I<00:11:27.649> was<00:11:27.810> a<00:11:27.890> child,<00:11:28.596> my<00:11:28.772> parents<00:11:29.237> always<00:11:29.670> instilled<00:11:30.231> in<00:11:30.376> me<00:11:30.777> that<00:11:31.258> we're<00:11:31.418> here<00:11:31.562> in<00:11:31.659> this<00:11:31.899> world<00:11:32.300> to<00:11:33.006> make<00:11:33.246> it<00:11:33.567> a<00:11:33.583> better<00:11:33.904> place.

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And<00:11:35.010> how<00:11:35.347> better<00:11:35.989> to<00:11:36.085> do<00:11:36.309> that<00:11:36.790> than<00:11:37.255> creating<00:11:37.592> environments<00:11:38.458> that<00:11:38.795> give<00:11:39.260> people<00:11:39.661> better<00:11:40.078> experiences?

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So<00:11:41.024> I<00:11:41.441> feel<00:11:42.002> very<00:11:42.387> lucky<00:11:42.965> that<00:11:43.847> my<00:11:44.071> career<00:11:45.915> is<00:11:46.316> in<00:11:46.477> a<00:11:46.509> space<00:11:47.294> that<00:11:47.695> I<00:11:47.856> feel<00:11:48.321> like<00:11:48.497> I<00:11:48.641> can<00:11:48.818> continue<00:11:49.379> doing<00:11:49.940> what<00:11:50.662> my<00:11:50.822> life's<00:11:51.223> mission<00:11:51.544> is.

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And<00:11:52.346> our<00:11:52.586> firm's<00:11:53.468> motto<00:11:54.334> is<00:11:54.607> designing<00:11:55.377> with<00:11:55.537> purpose,<00:11:56.146> creating<00:11:56.756> a<00:11:56.820> better<00:11:57.077> world.

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So<00:11:58.279> we're<00:11:58.584> all<00:11:58.840> about<00:12:00.059> our<00:12:00.268> designs<00:12:00.845> making<00:12:01.102> a<00:12:01.230> difference,<00:12:01.791> making<00:12:02.032> an<00:12:02.128> impact,<00:12:02.769> and<00:12:02.914> really<00:12:03.154> helping<00:12:03.491> people<00:12:04.517> and<00:12:04.918> helping<00:12:05.255> them<00:12:05.479> live<00:12:05.656> better<00:12:05.977> lives.

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And<00:12:07.163> taking<00:12:07.740> that<00:12:08.302> a<00:12:08.382> step<00:12:08.863> further<00:12:09.970> was<00:12:10.948> the<00:12:11.589> reason<00:12:12.471> that<00:12:13.113> we<00:12:13.273> have<00:12:13.578> used<00:12:13.979> our<00:12:14.139> platform<00:12:15.742> and<00:12:16.063> our<00:12:16.320> firm<00:12:17.122> as<00:12:17.282> a<00:12:17.362> way<00:12:17.522> to<00:12:17.602> give<00:12:17.747> back.

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So<00:12:18.548> the<00:12:18.644> TDP<00:12:19.589> Furniture<00:12:20.086> Insider<00:12:20.807> is<00:12:21.032> one<00:12:21.304> such<00:12:21.689> example.

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We<00:12:22.650> are—<00:12:23.035> I<00:12:23.131> was<00:12:23.291> moving<00:12:23.595> apartments<00:12:24.637> and<00:12:24.974> I<00:12:25.054> had<00:12:25.278> extra<00:12:25.615> furniture<00:12:26.320> and<00:12:26.656> didn't<00:12:26.897> know<00:12:27.618> what<00:12:27.794> to<00:12:27.938> do<00:12:28.082> with<00:12:28.243> it.

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So<00:12:29.140> the<00:12:29.236> TDP<00:12:29.701> Furniture<00:12:30.101> Exchange<00:12:30.646> was<00:12:30.823> born.

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We<00:12:31.464> are—<00:12:32.008> we<00:12:32.265> match<00:12:32.746> people<00:12:33.290> who<00:12:33.354> have<00:12:33.531> furniture<00:12:33.883> to<00:12:34.028> give<00:12:34.188> away<00:12:35.053> with<00:12:35.213> people<00:12:35.854> who<00:12:35.950> could<00:12:36.111> use<00:12:36.351> it.

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And<00:12:37.473> we<00:12:37.633> believe<00:12:38.018> that<00:12:38.274> everyone<00:12:38.771> deserves<00:12:39.556> to<00:12:39.636> be<00:12:40.277> in<00:12:40.373> a<00:12:40.501> space<00:12:40.838> that<00:12:40.918> they<00:12:41.142> love<00:12:42.200> and<00:12:43.130> to<00:12:43.723> have<00:12:44.045> the<00:12:44.125> furniture<00:12:44.687> to<00:12:44.831> accommodate<00:12:45.409> that.

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So<00:12:46.774> we<00:12:46.918> are<00:12:47.079> operating<00:12:47.817> in<00:12:48.283> 9<00:12:49.101> cities<00:12:49.503> right<00:12:49.728> now.

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In<00:12:50.659> New<00:12:50.787> York,<00:12:51.911> where<00:12:52.216> I<00:12:52.457> currently<00:12:53.099> am,<00:12:53.901> we<00:12:54.142> have<00:12:54.255> partnered<00:12:54.784> with<00:12:54.961> Dumbo<00:12:55.282> Movers<00:12:55.908> that<00:12:56.069> moves<00:12:56.550> all<00:12:56.582> the<00:12:56.727> furniture<00:12:57.209> for<00:12:57.369> free<00:12:57.610> for<00:12:57.835> us,<00:12:58.156> which<00:12:58.316> is<00:12:58.573> incredible.

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And<00:12:59.841> it's<00:13:00.002> all<00:13:00.114> about<00:13:00.419> facilitating<00:13:01.784> one<00:13:02.105> person's<00:13:03.614> furniture<00:13:04.352> that<00:13:04.978> they<00:13:05.139> would<00:13:05.300> throw<00:13:05.621> out<00:13:06.038> or<00:13:06.182> put<00:13:06.359> in<00:13:06.584> a<00:13:06.921> landfill<00:13:08.045> to<00:13:08.205> give<00:13:08.366> it<00:13:08.526> to<00:13:08.687> someone<00:13:09.152> who<00:13:09.313> can<00:13:09.473> use<00:13:09.714> it.

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So<00:13:10.132> we're<00:13:10.356> repurposing<00:13:11.015> that<00:13:11.255> furniture.

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We're<00:13:11.898> giving<00:13:12.138> it<00:13:12.235> a<00:13:12.299> second<00:13:12.620> life.

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And<00:13:13.426> we're<00:13:13.571> giving<00:13:14.882> someone<00:13:15.529> the<00:13:15.691> opportunity<00:13:16.419> to<00:13:16.500> have<00:13:16.662> a<00:13:16.727> beautiful<00:13:17.148> home<00:13:17.714> where<00:13:18.281> they<00:13:18.378> might<00:13:18.540> not<00:13:18.750> have<00:13:18.993> been<00:13:19.397> able<00:13:19.575> to<00:13:19.737> afford<00:13:20.206> it.

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It's<00:13:21.194> been<00:13:21.614> so<00:13:21.922> rewarding<00:13:22.582> seeing<00:13:25.045> people<00:13:26.172> have<00:13:26.285> spaces<00:13:26.816> that<00:13:26.912> they<00:13:27.138> love<00:13:27.782> and<00:13:28.748> being<00:13:28.909> able<00:13:29.166> to<00:13:29.247> have<00:13:29.408> a<00:13:29.472> part<00:13:29.714> in<00:13:29.794> that.

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Yeah,<00:13:30.615> that's<00:13:30.857> incredible.

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That<00:13:31.452> must<00:13:31.630> be<00:13:31.743> super<00:13:32.131> rewarding.

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Give<00:13:32.713> us<00:13:32.875> a<00:13:32.891> sense<00:13:33.199> for<00:13:33.910> what<00:13:34.024> is<00:13:34.234> the<00:13:34.298> mission?

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What<00:13:34.816> are<00:13:34.962> the—<00:13:35.221> what<00:13:35.366> are<00:13:35.528> your<00:13:35.706> values?

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Go<00:13:36.515> deeper<00:13:36.822> on<00:13:36.919> that<00:13:37.162> for<00:13:37.388> us<00:13:37.485> and<00:13:37.582> how<00:13:37.712> you<00:13:37.809> came<00:13:38.035> up<00:13:38.132> with<00:13:38.294> them<00:13:38.456> and<00:13:38.520> how<00:13:38.763> you<00:13:39.507> have<00:13:39.669> executed<00:13:40.964> on<00:13:41.223> those<00:13:41.854> in<00:13:41.951> such<00:13:42.194> a<00:13:42.210> meaningful<00:13:42.745> way?

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So<00:13:43.651> like<00:13:43.813> I<00:13:43.959> said,<00:13:44.299> growing<00:13:44.688> up,<00:13:45.092> it<00:13:45.416> really<00:13:46.323> was<00:13:46.647> drilled<00:13:47.359> and<00:13:47.521> instilled<00:13:48.006> into<00:13:48.247> me<00:13:48.809> how<00:13:50.191> our<00:13:50.336> purpose<00:13:50.674> in<00:13:50.738> the<00:13:50.818> world<00:13:51.381> is<00:13:51.638> to<00:13:51.734> make<00:13:51.943> it<00:13:52.040> better.

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And<00:13:55.238> I<00:13:55.398> believe<00:13:55.896> that<00:13:56.362> that's<00:13:56.764> why<00:13:57.166> everything<00:13:57.812> that<00:13:58.054> we<00:13:58.151> do<00:13:58.555> as<00:13:58.716> a<00:13:58.797> firm,<00:13:59.507> and<00:14:00.476> I<00:14:00.557> myself<00:14:01.138> do<00:14:01.300> as<00:14:01.396> a<00:14:01.542> person,<00:14:02.171> is<00:14:02.349> really<00:14:04.190> to<00:14:04.287> accomplish<00:14:04.852> that.

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And<00:14:07.009> When<00:14:07.908> I<00:14:07.988> was<00:14:08.148> exploring<00:14:09.031> the<00:14:09.112> different<00:14:09.433> directions<00:14:10.235> that<00:14:10.396> our<00:14:10.637> firm<00:14:10.958> could<00:14:11.118> go<00:14:11.343> in,<00:14:11.744> I<00:14:11.937> knew<00:14:12.563> that<00:14:12.724> I<00:14:12.884> wanted<00:14:13.270> it<00:14:13.478> to<00:14:13.607> be<00:14:13.767> impact-driven.

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I<00:14:15.212> knew<00:14:15.854> that<00:14:16.400> I<00:14:16.496> wanted<00:14:16.882> our<00:14:16.978> spaces<00:14:17.877> to<00:14:18.166> make<00:14:18.343> a<00:14:18.407> difference<00:14:19.611> and<00:14:20.911> to<00:14:22.180> really<00:14:23.624> change<00:14:24.106> people's<00:14:24.443> lives<00:14:24.925> for<00:14:25.069> the<00:14:25.150> better.

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And<00:14:26.514> when<00:14:26.675> we<00:14:26.803> look<00:14:26.996> at<00:14:27.413> the<00:14:27.574> environments<00:14:28.617> that<00:14:28.938> we're<00:14:29.500> in,<00:14:29.597> so<00:14:29.821> many<00:14:29.982> people<00:14:30.464> don't<00:14:31.009> even<00:14:31.587> realize<00:14:32.294> the<00:14:32.390> impact.

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I<00:14:33.176> remember<00:14:33.738> when<00:14:33.898> I<00:14:33.995> was<00:14:34.171> in<00:14:34.299> high<00:14:34.412> school,<00:14:34.941> we<00:14:35.102> had<00:14:35.342> community<00:14:35.904> hours<00:14:36.465> that<00:14:36.866> we<00:14:37.027> had<00:14:37.203> to,<00:14:38.807> that<00:14:38.952> we<00:14:39.048> had<00:14:39.224> to<00:14:39.433> do<00:14:39.914> in<00:14:39.995> order<00:14:40.187> to<00:14:40.315> graduate.

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And<00:14:41.599> I<00:14:42.401> was<00:14:42.898> tasked<00:14:43.604> with<00:14:43.925> visiting<00:14:44.198> a<00:14:44.246> nursing<00:14:44.647> home,<00:14:45.369> and<00:14:46.011> I<00:14:46.107> really<00:14:46.331> connected<00:14:46.829> with<00:14:47.134> this<00:14:47.454> older<00:14:47.631> woman<00:14:48.016> that<00:14:48.112> I<00:14:48.192> was<00:14:48.353> visiting.

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And<00:14:49.460> 3<00:14:49.700> years<00:14:50.262> into<00:14:51.625> me<00:14:51.722> visiting<00:14:52.187> her,<00:14:52.861> she<00:14:53.021> moved<00:14:53.470> into<00:14:54.449> a<00:14:54.593> newer<00:14:54.850> building.

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They<00:14:55.572> had<00:14:55.732> just<00:14:55.957> built<00:14:56.198> a<00:14:56.230> new<00:14:56.374> building,<00:14:57.000> and<00:14:58.139> I<00:14:58.219> saw<00:14:59.503> how<00:14:59.743> she<00:14:59.984> seemed<00:15:00.466> to<00:15:00.626> be<00:15:01.108> 2<00:15:01.895> years<00:15:02.168> younger.

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I<00:15:03.741> couldn't<00:15:03.917> get<00:15:04.062> over<00:15:04.303> it.

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Like,<00:15:04.865> I<00:15:04.961> had<00:15:05.121> known<00:15:05.442> her,<00:15:06.069> and<00:15:06.406> from<00:15:06.566> when<00:15:06.727> I<00:15:06.807> met<00:15:07.032> her,<00:15:07.513> she<00:15:07.674> was<00:15:08.798> increasingly<00:15:11.061> getting<00:15:11.366> older<00:15:12.651> and<00:15:13.212> declining.

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And<00:15:14.256> all<00:15:14.416> of<00:15:14.449> a<00:15:14.513> sudden<00:15:14.898> she<00:15:15.059> had<00:15:15.219> this<00:15:15.540> new<00:15:15.717> life.

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Her<00:15:17.804> room<00:15:18.366> was<00:15:18.767> sunny<00:15:19.650> and<00:15:19.955> airy<00:15:21.239> and<00:15:21.416> her<00:15:21.576> furniture<00:15:22.058> was<00:15:22.299> new,<00:15:23.166> and<00:15:23.663> she<00:15:24.145> literally<00:15:24.787> was<00:15:25.028> a<00:15:25.092> different<00:15:25.413> person.

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And<00:15:26.617> I<00:15:26.778> remember<00:15:27.580> thinking<00:15:28.222> then,<00:15:28.800> like,<00:15:29.586> wow,<00:15:30.806> it's<00:15:31.047> literally<00:15:31.528> just<00:15:31.833> the<00:15:31.914> building,<00:15:32.636> but<00:15:33.695> the<00:15:33.840> effect<00:15:34.658> is<00:15:34.883> on<00:15:35.124> her.

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I<00:15:35.782> remember<00:15:36.408> when<00:15:36.568> I<00:15:36.664> started<00:15:36.985> my<00:15:37.146> design<00:15:37.547> journey,<00:15:37.932> it<00:15:38.013> was<00:15:38.173> a<00:15:38.269> dream<00:15:38.831> of<00:15:38.992> mine<00:15:39.393> to<00:15:39.473> get<00:15:39.858> into<00:15:40.420> healthcare<00:15:41.062> and<00:15:41.158> senior<00:15:41.479> living.

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And<00:15:42.844> thank<00:15:43.084> God<00:15:43.710> I<00:15:44.192> was<00:15:44.433> able<00:15:44.850> to<00:15:45.235> realize<00:15:45.652> that<00:15:45.957> dream.

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But<00:15:47.257> when<00:15:47.418> people<00:15:47.723> used<00:15:47.883> to<00:15:47.964> ask<00:15:48.381> me,<00:15:48.686> why<00:15:49.280> is<00:15:49.424> that<00:15:49.825> a<00:15:49.841> direction<00:15:50.467> that<00:15:50.708> you<00:15:50.853> want<00:15:51.013> to<00:15:51.109> go<00:15:51.334> in?

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And<00:15:52.299> I<00:15:52.396> used<00:15:52.622> to<00:15:52.718> just<00:15:53.024> say<00:15:53.347> like,<00:15:54.233> that<00:15:54.814> is<00:15:54.959> a<00:15:55.055> space<00:15:55.539> that<00:15:55.619> you<00:15:55.716> see<00:15:55.942> the<00:15:56.087> impact.

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People<00:15:56.812> have<00:15:57.054> lived<00:15:57.634> these<00:15:57.811> amazing<00:15:58.263> lives.

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They're<00:15:59.326> getting<00:15:59.633> older.

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Why<00:16:00.774> should<00:16:01.097> they<00:16:01.259> decline<00:16:01.889> rapidly?

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Let's<00:16:02.941> try<00:16:03.992> to<00:16:04.089> give<00:16:04.315> them<00:16:04.655> the<00:16:04.962> best<00:16:05.302> possible<00:16:06.919> end<00:16:07.081> of<00:16:07.162> life<00:16:07.420> experience,<00:16:08.358> or<00:16:08.876> even<00:16:09.167> that<00:16:09.280> it<00:16:09.410> shouldn't<00:16:09.652> be<00:16:09.749> the<00:16:09.895> end<00:16:09.976> of<00:16:10.073> life.

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Like,<00:16:11.510> we<00:16:11.833> want<00:16:12.091> them<00:16:12.414> to<00:16:13.206> be<00:16:13.383> able<00:16:13.545> to<00:16:13.706> continue<00:16:16.387> living<00:16:17.243> and<00:16:18.130> socializing<00:16:19.441> and<00:16:19.781> being<00:16:20.023> happy.

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And<00:16:22.031> we've<00:16:22.192> really<00:16:22.451> been<00:16:22.613> able<00:16:22.856> to<00:16:23.018> see<00:16:23.326> that<00:16:23.973> in<00:16:24.313> the<00:16:24.718> communities<00:16:26.158> that<00:16:26.482> we're<00:16:26.579> working<00:16:26.887> on.

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So<00:16:27.630> it's<00:16:27.857> been<00:16:28.196> extremely—<00:16:30.362> and<00:16:31.510> I<00:16:31.672> know<00:16:32.141> for<00:16:33.434> all<00:16:33.547> our<00:16:33.757> projects,<00:16:34.404> we're<00:16:34.582> very,<00:16:35.048> very<00:16:35.466> impact-driven.

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And<00:16:38.519> it's<00:16:38.760> because<00:16:40.930> knowing<00:16:41.814> that<00:16:42.038> you<00:16:42.199> can<00:16:42.456> change<00:16:42.778> someone's<00:16:43.163> lives<00:16:43.852> for<00:16:43.932> the<00:16:44.012> better,<00:16:45.201> and<00:16:45.683> you<00:16:45.780> can<00:16:45.925> accomplish<00:16:46.423> that<00:16:47.049> with<00:16:47.306> their<00:16:47.547> environment.

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So<00:16:49.074> I<00:16:49.235> get<00:16:49.395> to<00:16:49.476> tap<00:16:49.861> into<00:16:50.263> my<00:16:50.359> creative<00:16:50.761> side<00:16:51.227> and<00:16:51.388> so<00:16:51.565> does<00:16:51.725> my<00:16:51.886> team.

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I<00:16:52.930> mean,<00:16:53.332> it's<00:16:53.477> a<00:16:53.557> win-win<00:16:53.975> for<00:16:54.039> everyone.

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What<00:16:55.485> are<00:16:55.518> some<00:16:55.807> of<00:16:55.887> the<00:16:56.048> biggest<00:16:56.385> misconceptions<00:16:57.189> people<00:16:57.574> have<00:16:58.056> about<00:16:58.474> what<00:16:58.796> interior<00:16:59.438> designers<00:16:59.985> actually<00:17:00.402> do?

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My<00:17:01.029> biggest<00:17:01.351> pet<00:17:01.608> peeve<00:17:02.170> is<00:17:02.556> being<00:17:02.797> called<00:17:03.134> an<00:17:03.214> interior<00:17:03.777> decorator.

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When<00:17:05.319> people<00:17:05.625> think<00:17:05.930> decorating,<00:17:06.830> they<00:17:07.151> think<00:17:07.955> the<00:17:08.035> paint<00:17:08.421> on<00:17:08.517> the<00:17:08.678> wall,<00:17:09.626> the<00:17:09.722> wallpaper,<00:17:10.846> furniture,<00:17:12.034> and<00:17:12.693> we<00:17:12.998> are<00:17:13.190> so<00:17:13.656> much<00:17:13.881> more<00:17:14.057> than<00:17:14.218> that.

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We<00:17:15.262> come<00:17:15.503> in<00:17:16.048> all<00:17:16.209> the<00:17:16.289> way<00:17:16.386> at<00:17:16.530> the<00:17:16.627> beginning<00:17:17.510> from<00:17:18.955> the<00:17:19.260> initial<00:17:19.838> concepts<00:17:21.427> and<00:17:21.684> really<00:17:22.070> understanding<00:17:23.113> what<00:17:23.451> the<00:17:23.531> space<00:17:23.997> is<00:17:24.109> meant<00:17:24.350> to<00:17:24.558> be<00:17:25.361> and<00:17:25.602> how<00:17:25.939> it's<00:17:26.084> supposed<00:17:26.405> to<00:17:26.582> function<00:17:27.690> and<00:17:27.850> how<00:17:28.187> we<00:17:28.508> as<00:17:28.669> designers<00:17:29.311> to<00:17:29.456> guide<00:17:29.793> that,<00:17:30.580> to<00:17:30.676> ensure<00:17:31.543> that<00:17:32.683> the<00:17:32.779> space<00:17:33.325> is<00:17:33.406> fulfilling<00:17:33.903> its<00:17:34.112> potential.

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And<00:17:35.413> there's<00:17:35.638> so<00:17:35.814> many<00:17:36.039> ways<00:17:36.232> to<00:17:36.360> accomplish<00:17:37.002> that.

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I<00:17:37.420> mean,<00:17:37.661> we're<00:17:37.885> leveraging<00:17:38.383> technology,<00:17:39.812> we're<00:17:39.989> looking<00:17:40.374> at<00:17:40.776> function,<00:17:41.273> we're<00:17:41.418> looking<00:17:41.659> at<00:17:41.900> form,<00:17:42.381> we're<00:17:42.558> looking<00:17:42.943> at<00:17:44.645> everything.

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When<00:17:45.930> we're<00:17:46.347> coming<00:17:46.877> into<00:17:47.054> a<00:17:47.134> new<00:17:47.295> space,<00:17:47.921> we'll<00:17:48.033> speak<00:17:48.515> to<00:17:49.623> everyone<00:17:50.747> when<00:17:50.972> we're<00:17:51.132> doing<00:17:51.373> our<00:17:51.534> research.

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We'll<00:17:52.738> even<00:17:52.931> speak<00:17:53.155> to<00:17:53.300> the<00:17:53.380> cleaning<00:17:53.958> crews<00:17:55.002> because<00:17:55.548> understanding<00:17:56.527> even<00:17:56.848> that<00:17:57.169> part<00:17:58.358> of<00:17:59.257> the<00:17:59.321> interior<00:18:01.538> has<00:18:01.846> brought<00:18:02.170> us<00:18:02.687> so<00:18:02.995> many<00:18:04.290> ideas.

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And<00:18:05.763> there<00:18:05.892> are<00:18:05.989> people<00:18:06.459> who<00:18:06.572> see<00:18:06.782> the<00:18:06.896> space<00:18:07.284> from<00:18:07.591> a<00:18:07.689> completely<00:18:08.563> different<00:18:08.822> direction<00:18:09.874> than,<00:18:10.294> let's<00:18:10.570> say,<00:18:10.682> an<00:18:10.762> employee<00:18:11.229> in<00:18:11.309> that<00:18:11.422> space<00:18:12.113> or<00:18:12.209> a<00:18:12.290> resident<00:18:12.933> of<00:18:13.093> the<00:18:13.190> space.

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And<00:18:14.299> we<00:18:14.460> want<00:18:14.765> to<00:18:14.942> keep<00:18:15.601> our<00:18:15.746> spaces<00:18:16.164> inclusive.

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We<00:18:17.257> want<00:18:17.402> to<00:18:17.434> make<00:18:17.659> sure<00:18:18.157> that<00:18:18.639> everyone<00:18:19.203> who<00:18:19.366> uses<00:18:19.691> them<00:18:22.195> can<00:18:22.618> connect<00:18:23.024> to<00:18:23.106> that.

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And<00:18:24.569> we<00:18:24.732> do<00:18:24.878> that<00:18:26.698> in<00:18:26.810> so<00:18:27.099> many<00:18:27.276> ways,<00:18:27.918> but<00:18:28.303> one<00:18:28.416> of<00:18:28.544> the<00:18:28.640> ways<00:18:29.122> that<00:18:29.925> I'm<00:18:30.888> so<00:18:31.113> proud<00:18:31.434> of<00:18:31.836> is<00:18:32.173> our<00:18:32.494> diverse<00:18:32.879> team.

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We<00:18:33.682> have<00:18:34.244> people<00:18:34.822> from<00:18:35.063> so<00:18:35.208> many<00:18:35.384> different<00:18:35.641> countries,<00:18:36.588> from<00:18:36.813> so<00:18:36.974> many<00:18:37.134> different<00:18:37.391> cultures,<00:18:38.178> religions,<00:18:39.061> and<00:18:39.463> everyone's<00:18:39.880> experience<00:18:40.827> really<00:18:41.068> shapes<00:18:42.112> how<00:18:42.224> they<00:18:42.449> view<00:18:42.915> things.

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And<00:18:45.564> bringing<00:18:46.062> everyone's<00:18:46.945> viewpoints<00:18:47.539> to<00:18:47.748> the<00:18:47.828> table<00:18:48.856> really<00:18:49.273> gives<00:18:49.658> us<00:18:50.237> a<00:18:50.317> much<00:18:50.622> broader<00:18:52.244> approach.

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And<00:18:54.251> we<00:18:54.395> have<00:18:54.556> seen<00:18:55.615> the<00:18:55.776> transformative<00:18:56.579> power<00:18:56.884> of<00:18:57.060> our<00:18:57.221> designs,<00:18:58.168> and<00:18:58.666> we<00:18:58.826> know<00:18:59.950> that<00:19:00.464> spending<00:19:02.102> the<00:19:02.198> time<00:19:02.824> on<00:19:02.921> the<00:19:03.017> strategy,<00:19:03.948> spending<00:19:04.430> the<00:19:04.526> time<00:19:05.554> on<00:19:05.650> the<00:19:05.794> vision,<00:19:07.320> just<00:19:07.496> ensures<00:19:08.524> a<00:19:08.540> much<00:19:09.086> better<00:19:09.407> result<00:19:09.824> at<00:19:09.985> the<00:19:10.129> end.

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How<00:19:11.751> do<00:19:11.815> you<00:19:11.992> think<00:19:12.249> about<00:19:12.795> balancing<00:19:13.517> your<00:19:13.758> mental<00:19:14.384> health?

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I<00:19:14.850> mean,<00:19:15.203> we,<00:19:15.508> we<00:19:15.604> think<00:19:15.781> about<00:19:15.990> this<00:19:16.150> a<00:19:16.231> lot<00:19:16.391> at<00:19:16.423> CEO.com<00:19:17.387> and<00:19:18.077> Again,<00:19:18.559> COVID<00:19:18.896> kind<00:19:19.056> of<00:19:19.137> brought<00:19:19.378> that<00:19:19.538> out<00:19:19.699> like,<00:19:20.020> man,<00:19:20.180> there's<00:19:20.357> a<00:19:20.646> real<00:19:20.903> mental<00:19:21.304> health<00:19:21.609> crisis<00:19:22.252> in<00:19:22.428> leadership<00:19:23.071> and<00:19:24.018> being<00:19:24.275> a<00:19:24.291> CEO<00:19:24.676> among<00:19:25.013> CEOs<00:19:25.559> and<00:19:25.704> things<00:19:25.945> like<00:19:26.105> that.

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How<00:19:26.442> do<00:19:26.587> you<00:19:26.748> think<00:19:26.940> about<00:19:27.165> that?

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How<00:19:27.422> do<00:19:27.566> you<00:19:27.647> manage<00:19:28.128> that?

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Give<00:19:29.092> us<00:19:29.236> some<00:19:29.349> advice<00:19:29.814> on<00:19:29.895> that<00:19:30.135> front.

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Health<00:19:30.858> and<00:19:31.003> wellness<00:19:31.436> is<00:19:31.565> such<00:19:31.741> a<00:19:31.902> big<00:19:32.062> conversation<00:19:32.929> lately.

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Even<00:19:34.134> when<00:19:34.230> it<00:19:34.374> comes<00:19:34.631> to<00:19:35.017> the<00:19:35.113> design<00:19:35.739> of<00:19:35.996> any<00:19:36.301> of<00:19:36.398> the<00:19:36.494> spaces<00:19:36.879> that<00:19:37.104> we're<00:19:37.265> doing,<00:19:37.746> I<00:19:37.907> always<00:19:38.180> say<00:19:38.870> if<00:19:38.951> our<00:19:39.111> clients<00:19:39.529> are<00:19:39.609> not<00:19:39.850> the<00:19:39.994> one<00:19:41.455> keeping<00:19:41.857> it<00:19:41.937> at<00:19:42.098> the<00:19:42.178> forefront,<00:19:43.286> of<00:19:43.543> the<00:19:43.687> conversation,<00:19:44.666> we<00:19:44.891> are.

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So<00:19:45.372> it's<00:19:45.613> definitely<00:19:47.314> a<00:19:47.459> big<00:19:47.796> ticket<00:19:48.101> item.

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I<00:19:49.063> would<00:19:49.176> say<00:19:49.400> for<00:19:49.625> myself,<00:19:51.310> I<00:19:51.792> love<00:19:52.530> what<00:19:52.691> I<00:19:52.851> do.

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I<00:19:54.536> literally<00:19:55.098> do<00:19:55.323> not<00:19:55.740> feel<00:19:56.446> like<00:19:56.623> it's<00:19:56.783> work,<00:19:57.489> which<00:19:57.826> I'm<00:19:58.211> so<00:19:58.468> grateful<00:19:59.030> for.

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Of<00:19:59.977> course,<00:20:00.153> there<00:20:00.314> are<00:20:00.394> parts<00:20:00.651> of<00:20:00.779> it<00:20:01.036> that<00:20:02.641> definitely<00:20:03.187> do,<00:20:03.684> but<00:20:04.310> overall<00:20:05.851> it's<00:20:06.043> so<00:20:06.092> impactful<00:20:06.894> and<00:20:07.054> so<00:20:07.295> amazing.

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And<00:20:08.162> I<00:20:08.178> always<00:20:08.451> tell<00:20:08.724> people<00:20:09.526> when<00:20:10.410> they<00:20:10.506> come<00:20:10.892> to<00:20:10.989> me<00:20:11.149> and<00:20:11.230> they<00:20:11.455> ask,<00:20:12.579> you<00:20:12.660> know,<00:20:13.013> I'm<00:20:13.238> thinking<00:20:13.479> of<00:20:13.624> this<00:20:13.945> business,<00:20:14.604> what<00:20:14.749> can<00:20:14.925> I<00:20:15.150> do?

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I<00:20:16.291> always<00:20:16.597> ask<00:20:16.693> them,<00:20:17.159> what<00:20:17.593> drives<00:20:18.123> you?

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Because<00:20:19.248> I<00:20:19.344> believe<00:20:20.212> that<00:20:20.308> that<00:20:20.694> is<00:20:20.855> at<00:20:21.096> the<00:20:21.353> root<00:20:22.060> of<00:20:22.622> how<00:20:22.799> we<00:20:22.879> can<00:20:23.056> stay<00:20:23.361> healthy<00:20:24.470> and<00:20:25.193> how<00:20:25.354> we<00:20:25.450> can<00:20:25.611> stay<00:20:25.916> motivated<00:20:27.202> and<00:20:28.166> how<00:20:28.278> we<00:20:28.423> can<00:20:28.728> want<00:20:28.953> to<00:20:29.066> get<00:20:29.210> up<00:20:29.387> every<00:20:29.628> day<00:20:29.934> and<00:20:30.030> continue<00:20:30.432> doing<00:20:30.673> what<00:20:30.817> we're<00:20:30.898> doing.

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Because<00:20:31.781> as<00:20:31.878> a<00:20:31.910> CEO,<00:20:33.228> there's<00:20:33.453> so<00:20:33.485> many<00:20:33.726> challenges<00:20:34.369> that<00:20:34.594> come<00:20:34.835> up.

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And<00:20:36.119> there<00:20:36.216> are<00:20:36.537> difficulties<00:20:37.339> along<00:20:37.725> the<00:20:37.821> way.

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So<00:20:38.785> even<00:20:38.945> though<00:20:39.330> I<00:20:39.427> look<00:20:39.652> at<00:20:40.149> challenges<00:20:40.872> as<00:20:41.032> an<00:20:41.177> opportunity<00:20:41.835> for<00:20:41.980> growth,<00:20:43.120> at<00:20:43.184> the<00:20:43.280> time<00:20:43.842> they<00:20:43.987> can<00:20:44.179> be<00:20:44.324> difficult.

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So<00:20:46.090> what<00:20:46.315> is<00:20:46.556> it<00:20:46.813> that's<00:20:47.118> driving<00:20:47.519> you?

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What<00:20:48.322> is<00:20:48.563> it<00:20:49.044> that<00:20:49.285> you're<00:20:49.462> trying<00:20:49.783> to<00:20:49.943> accomplish<00:20:50.650> with<00:20:50.987> whatever<00:20:51.308> service<00:20:51.790> or<00:20:51.950> product<00:20:52.352> you're<00:20:52.657> offering?

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And<00:20:54.182> I<00:20:54.295> definitely<00:20:54.696> say<00:20:55.017> that<00:20:55.226> to<00:20:55.306> myself<00:20:55.868> all<00:20:56.045> the<00:20:56.125> time.

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Like,<00:20:57.329> what<00:20:57.650> is<00:20:57.811> it<00:20:57.972> that,<00:20:58.533> that's<00:20:58.839> driving<00:20:59.320> me?

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And<00:20:59.738> because<00:21:01.248> it's<00:21:01.425> something<00:21:01.909> that<00:21:02.005> I'm<00:21:02.231> so<00:21:02.537> passionate<00:21:03.278> about.

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That's<00:21:04.469> step<00:21:04.808> 1.

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And<00:21:05.613> then<00:21:05.790> step<00:21:06.096> 2<00:21:06.515> is<00:21:06.740> really<00:21:07.932> being<00:21:08.190> mindful<00:21:09.140> of<00:21:09.639> my<00:21:09.784> health<00:21:10.010> and<00:21:10.106> wellness,<00:21:10.700> staying<00:21:11.311> active,<00:21:12.596> staying<00:21:12.869> inspired,<00:21:13.978> making<00:21:14.364> sure<00:21:15.328> that<00:21:16.790> there<00:21:17.095> is<00:21:17.256> that<00:21:17.577> balance<00:21:18.316> between<00:21:19.505> a<00:21:19.650> personal<00:21:20.022> life<00:21:20.816> as<00:21:21.059> well<00:21:21.286> as<00:21:21.707> a<00:21:21.788> work<00:21:22.096> life.

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And<00:21:23.473> I<00:21:23.490> mean,<00:21:24.138> that<00:21:25.580> aspect<00:21:26.967> I<00:21:27.063> would<00:21:27.240> say<00:21:27.561> I'm<00:21:27.769> probably<00:21:28.331> not<00:21:28.588> the<00:21:28.668> best<00:21:29.054> at<00:21:29.230> because<00:21:29.728> I<00:21:29.953> love<00:21:30.178> what<00:21:30.290> I'm<00:21:30.499> doing.

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So<00:21:31.944> I<00:21:32.361> don't<00:21:32.586> even<00:21:32.746> necessarily<00:21:33.469> want<00:21:33.630> to<00:21:33.726> balance<00:21:34.288> it.

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Like,<00:21:35.733> I<00:21:35.893> want<00:21:36.086> to<00:21:36.214> think<00:21:36.455> design<00:21:37.499> anywhere<00:21:37.884> I<00:21:37.980> travel,<00:21:38.783> anywhere<00:21:39.185> I<00:21:39.409> go.

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But<00:21:40.935> being<00:21:41.191> inspired<00:21:42.299> and,<00:21:43.263> and<00:21:43.519> really<00:21:44.146> tapping<00:21:44.627> into<00:21:45.526> your<00:21:45.767> why<00:21:46.891> is<00:21:47.533> a<00:21:47.694> good<00:21:48.015> way<00:21:48.577> to<00:21:50.263> lay<00:21:50.503> the<00:21:50.664> foundation<00:21:51.547> for<00:21:51.772> your<00:21:51.932> health<00:21:52.173> and<00:21:52.269> wellness.

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And<00:21:53.394> then<00:21:53.956> ensure<00:21:55.145> that<00:21:57.153> you're<00:21:57.265> staying<00:21:57.715> active<00:21:58.840> and<00:21:59.418> really<00:22:00.221> keeping<00:22:00.526> your<00:22:00.767> mind<00:22:01.506> and<00:22:01.651> your<00:22:01.828> body<00:22:02.149> stimulated.

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What's<00:22:03.274> the<00:22:03.579> economic<00:22:04.093> environment<00:22:04.559> been<00:22:04.784> like?

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I<00:22:05.137> mean,<00:22:05.362> given<00:22:05.683> like<00:22:05.860> so<00:22:05.989> many<00:22:06.165> people<00:22:06.551> remote<00:22:07.049> than<00:22:07.210> hybrid,<00:22:07.852> and<00:22:08.013> then,<00:22:08.880> you<00:22:08.993> know,<00:22:09.443> a<00:22:09.523> lot<00:22:09.764> more<00:22:10.166> like<00:22:10.407> realizing<00:22:10.888> how<00:22:10.985> important<00:22:11.370> it<00:22:11.531> is<00:22:11.627> to<00:22:11.724> be<00:22:12.029> back<00:22:12.286> in<00:22:12.415> the<00:22:12.575> office.

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And<00:22:13.073> then<00:22:13.218> you've<00:22:13.314> got,<00:22:14.182> you<00:22:14.230> know,<00:22:14.359> just<00:22:14.583> general<00:22:15.065> things<00:22:15.306> like<00:22:15.563> tariffs.

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I<00:22:15.997> don't<00:22:16.142> know<00:22:16.206> if<00:22:16.351> that<00:22:16.447> affects,<00:22:16.833> just<00:22:17.074> like<00:22:17.250> the<00:22:17.331> general<00:22:17.652> kind<00:22:17.796> of<00:22:17.893> economic<00:22:18.375> uncertainty<00:22:18.792> of<00:22:18.873> the<00:22:19.001> past<00:22:19.258> few<00:22:19.483> years.

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How<00:22:20.110> have<00:22:20.302> you<00:22:20.398> managed<00:22:20.879> that<00:22:21.408> and<00:22:21.648> how<00:22:21.745> are<00:22:21.841> you<00:22:22.001> thinking<00:22:22.386> about<00:22:22.690> the<00:22:22.851> outlook<00:22:23.187> in<00:22:23.267> the<00:22:23.348> future?

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I<00:22:24.213> was<00:22:24.261> just<00:22:24.454> talking<00:22:24.838> about<00:22:25.031> this<00:22:25.143> to<00:22:25.351> a<00:22:25.431> friend<00:22:25.752> the<00:22:25.896> other<00:22:26.137> day<00:22:26.778> and<00:22:27.740> I<00:22:27.836> was<00:22:27.916> saying,<00:22:28.397> if<00:22:28.541> I<00:22:28.701> had<00:22:28.814> anxiety,<00:22:29.759> it<00:22:29.839> would<00:22:30.000> be<00:22:30.625> through<00:22:30.961> the<00:22:31.042> roof<00:22:31.362> right<00:22:31.603> now.

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We<00:22:32.805> finally<00:22:33.286> got<00:22:33.510> over<00:22:33.767> COVID<00:22:34.632> and<00:22:34.793> all<00:22:35.049> the<00:22:36.347> supply<00:22:36.972> chain<00:22:37.293> issues<00:22:38.159> and<00:22:38.207> now<00:22:39.201> we<00:22:39.313> have<00:22:39.521> the<00:22:39.553> tariffs.

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And<00:22:40.659> I<00:22:40.820> believe<00:22:41.220> that<00:22:41.845> in<00:22:42.022> business<00:22:42.647> and<00:22:42.727> in<00:22:42.903> life,<00:22:43.689> like<00:22:43.865> I<00:22:43.945> was<00:22:44.170> just<00:22:44.426> saying,<00:22:44.907> there<00:22:45.067> will<00:22:45.452> always<00:22:46.093> be<00:22:46.510> challenges.

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But<00:22:47.874> challenges<00:22:48.677> drive<00:22:49.159> growth.

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So<00:22:50.460> it's<00:22:50.589> so<00:22:50.846> important<00:22:51.826> to<00:22:53.159> understand<00:22:54.621> what's<00:22:54.926> going<00:22:55.183> on<00:22:55.489> out<00:22:55.746> there,<00:22:56.388> stay<00:22:57.031> at<00:22:57.160> the<00:22:57.272> forefront<00:22:58.221> of<00:22:58.558> innovation<00:22:59.667> and<00:22:59.780> technology<00:23:01.291> and<00:23:01.372> the<00:23:01.452> news<00:23:02.963> and<00:23:05.134> whatever<00:23:06.517> the<00:23:06.678> mindset<00:23:07.386> is<00:23:07.788> at<00:23:07.884> the<00:23:07.965> time,<00:23:08.930> but<00:23:09.075> also<00:23:09.734> understanding<00:23:11.246> that<00:23:11.810> that<00:23:11.986> is<00:23:12.131> our<00:23:12.292> power.

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Being<00:23:13.787> able<00:23:14.060> to<00:23:14.204> think<00:23:14.429> of<00:23:14.461> solutions<00:23:15.151> as<00:23:15.391> CEOs,<00:23:16.370> that's<00:23:16.578> what<00:23:16.675> we<00:23:16.771> have<00:23:16.947> to<00:23:17.156> do.

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We<00:23:17.637> have<00:23:17.814> to<00:23:17.974> lead<00:23:18.455> and<00:23:18.519> we<00:23:18.600> have<00:23:18.696> to<00:23:18.856> lead<00:23:19.097> by<00:23:19.434> example.

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And<00:23:20.460> if<00:23:20.685> every<00:23:20.926> time<00:23:21.118> something<00:23:21.487> happened<00:23:21.984> that<00:23:22.129> went<00:23:22.369> wrong,<00:23:22.867> we<00:23:23.027> would<00:23:23.573> panic,<00:23:24.615> then<00:23:24.952> what<00:23:25.193> kind<00:23:25.369> of<00:23:25.449> example<00:23:25.899> are<00:23:26.075> we<00:23:26.235> leading?

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And<00:23:27.519> how<00:23:27.679> are<00:23:27.840> we<00:23:28.000> leading?

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So<00:23:29.283> we<00:23:29.444> have<00:23:29.540> to<00:23:29.909> really<00:23:31.032> take<00:23:31.192> a<00:23:31.224> look<00:23:33.037> at<00:23:33.133> what's<00:23:33.438> going<00:23:33.695> on,<00:23:34.032> stay<00:23:34.481> informed.

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But<00:23:35.780> by<00:23:35.941> staying<00:23:36.261> informed<00:23:36.887> is<00:23:37.128> understanding<00:23:38.251> what<00:23:38.427> the<00:23:38.507> solutions<00:23:39.053> are.

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So<00:23:39.775> yes,<00:23:40.160> there<00:23:40.337> are<00:23:40.515> tariffs,<00:23:41.632> there<00:23:41.955> are,<00:23:43.104> there<00:23:43.346> is<00:23:43.524> so<00:23:43.751> much<00:23:43.977> unknown<00:23:44.317> right<00:23:44.560> now.

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But<00:23:45.449> at<00:23:45.595> the<00:23:45.660> same<00:23:45.933> time,<00:23:46.223> what<00:23:46.320> we<00:23:46.497> could<00:23:46.578> do<00:23:47.206> is<00:23:49.960> find<00:23:50.523> different<00:23:50.829> materials<00:23:51.796> and<00:23:51.892> applications<00:23:52.681> that<00:23:52.842> are<00:23:52.875> local,<00:23:53.777> speak<00:23:54.050> to<00:23:54.131> the<00:23:54.228> different<00:23:54.534> vendors<00:23:54.936> out<00:23:55.258> there,<00:23:56.158> understand<00:23:57.027> what<00:23:57.188> the<00:23:57.284> tariffs<00:23:57.767> really<00:23:58.088> are.

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Some<00:23:58.538> materials<00:23:59.938> don't<00:24:00.259> have<00:24:00.645> those<00:24:00.967> taxes.

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So<00:24:01.771> just<00:24:02.028> really<00:24:04.218> learning<00:24:04.935> because<00:24:05.293> so<00:24:05.456> many<00:24:05.765> times<00:24:06.172> it's<00:24:06.351> the<00:24:06.562> unknown<00:24:07.555> that<00:24:08.109> is<00:24:09.026> the<00:24:09.171> worst<00:24:09.510> part<00:24:09.752> of<00:24:09.897> it.

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But<00:24:10.478> once<00:24:10.720> you<00:24:10.865> understand<00:24:11.526> what<00:24:11.623> you're<00:24:11.768> dealing<00:24:12.156> with,<00:24:12.882> then<00:24:13.285> you<00:24:13.382> can<00:24:13.543> figure<00:24:13.769> out<00:24:13.930> the<00:24:13.963> solutions<00:24:15.060> and<00:24:15.447> it's<00:24:16.108> really<00:24:16.754> not<00:24:16.996> as<00:24:17.157> bad<00:24:17.818> as<00:24:17.964> you<00:24:18.060> think<00:24:18.206> it<00:24:18.286> is.

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Or<00:24:19.332> if<00:24:19.445> it<00:24:19.573> is,<00:24:20.700> then<00:24:20.812> you<00:24:20.941> just<00:24:21.070> need<00:24:21.198> to<00:24:21.359> think<00:24:21.745> of<00:24:22.148> better<00:24:22.405> solutions<00:24:23.274> and<00:24:23.338> just<00:24:24.175> keep<00:24:24.899> going<00:24:25.687> and<00:24:25.864> just<00:24:28.342> take<00:24:28.438> the<00:24:28.535> next<00:24:28.873> step<00:24:29.162> because<00:24:29.387> the<00:24:29.468> next<00:24:29.661> step<00:24:29.950> will<00:24:30.079> lead<00:24:30.272> you<00:24:30.369> to<00:24:30.530> the<00:24:30.626> next<00:24:30.964> step<00:24:31.881> and<00:24:32.219> the<00:24:32.315> solution<00:24:32.863> will<00:24:33.024> come.

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Finally,<00:24:34.399> we<00:24:35.191> end<00:24:35.369> every<00:24:35.935> interview<00:24:37.147> with<00:24:37.309> the<00:24:37.390> same<00:24:37.632> question,<00:24:37.956> and<00:24:38.021> that<00:24:38.101> is<00:24:38.215> at<00:24:38.247> CEO.com,<00:24:40.137> We<00:24:40.313> believe<00:24:40.699> the<00:24:40.795> chances<00:24:41.341> one<00:24:41.678> gives<00:24:42.256> is<00:24:42.384> just<00:24:42.529> as<00:24:42.641> important<00:24:42.963> as<00:24:43.043> the<00:24:43.123> chances<00:24:43.589> one<00:24:43.830> takes.

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When<00:24:44.809> you<00:24:45.034> hear<00:24:45.194> that,<00:24:45.435> who<00:24:45.531> gave<00:24:45.772> you<00:24:45.917> a<00:24:45.933> chance<00:24:46.254> to<00:24:46.398> get<00:24:46.511> you<00:24:46.639> to<00:24:46.736> where<00:24:46.896> you<00:24:47.121> are<00:24:47.217> today?

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Oh,<00:24:48.165> wow.

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That<00:24:49.289> is<00:24:49.690> a<00:24:49.867> really<00:24:50.188> good<00:24:50.412> question.

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I<00:24:51.151> would<00:24:51.328> say<00:24:51.697> every<00:24:52.034> single<00:24:52.757> one<00:24:53.302> of<00:24:53.399> my<00:24:53.559> clients<00:24:54.202> have<00:24:54.362> given<00:24:54.683> me<00:24:55.085> a<00:24:55.165> chance,<00:24:55.871> and<00:24:56.032> I<00:24:56.128> am<00:24:56.449> so<00:24:57.397> grateful<00:24:57.894> to<00:24:57.991> them<00:24:58.360> because<00:24:59.259> we<00:24:59.404> have<00:24:59.580> gotten<00:25:00.158> so<00:25:00.528> many<00:25:00.945> incredible<00:25:01.989> chances<00:25:02.486> and<00:25:02.615> opportunities,<00:25:03.915> not<00:25:04.333> just<00:25:04.798> to<00:25:05.280> showcase<00:25:05.906> our<00:25:06.003> design<00:25:06.468> expertise,<00:25:07.191> but<00:25:07.367> to<00:25:07.448> really<00:25:07.705> make<00:25:07.929> a<00:25:07.945> difference.

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And<00:25:09.004> to<00:25:09.837> really<00:25:10.094> help<00:25:11.119> people<00:25:12.257> live<00:25:12.898> and<00:25:13.138> work<00:25:13.940> and<00:25:14.757> interact<00:25:15.766> in<00:25:16.023> the<00:25:16.087> most<00:25:16.343> amazing<00:25:16.888> spaces<00:25:17.369> out<00:25:17.609> there.

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And<00:25:18.987> I<00:25:19.131> just<00:25:19.308> hope<00:25:19.612> that<00:25:19.772> I<00:25:19.788> keep<00:25:20.109> getting<00:25:20.349> these<00:25:20.590> chances<00:25:21.375> because<00:25:21.615> I<00:25:21.952> love<00:25:23.714> what<00:25:23.875> we're<00:25:24.179> doing<00:25:24.900> and<00:25:25.557> I<00:25:25.637> want<00:25:25.798> to<00:25:25.942> continue<00:25:26.743> to<00:25:27.496> increase<00:25:27.881> our<00:25:28.105> growth,<00:25:28.682> increase<00:25:29.018> our<00:25:29.243> impact,<00:25:30.220> increase<00:25:31.005> the<00:25:31.086> difference<00:25:31.422> that<00:25:31.630> we're<00:25:31.791> making.

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And<00:25:33.233> that<00:25:33.569> is<00:25:33.729> only<00:25:33.970> possible<00:25:34.675> with<00:25:35.412> the<00:25:35.493> chances<00:25:36.215> that<00:25:36.535> our<00:25:36.696> clients<00:25:37.081> give<00:25:37.241> us.

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Lima,<00:25:38.380> you're<00:25:38.541> incredible.

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Thank<00:25:39.600> you<00:25:39.744> for<00:25:39.904> who<00:25:40.065> you<00:25:40.289> are<00:25:40.450> in<00:25:40.530> the<00:25:40.626> world<00:25:41.092> and<00:25:41.188> your<00:25:41.348> leadership.

00:25:41.910 --> 00:25:44.573
What<00:25:42.054> you've<00:25:42.231> built<00:25:42.455> at<00:25:42.616> The<00:25:42.664> Designers<00:25:43.193> Group<00:25:43.450> is<00:25:43.915> unbelievable.

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Congratulations<00:25:45.503> on<00:25:45.584> everything.

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Would<00:25:46.642> love<00:25:46.867> to<00:25:46.899> have<00:25:47.108> you<00:25:47.204> back,<00:25:47.444> but<00:25:47.605> thank<00:25:47.829> you<00:25:47.910> for<00:25:48.567> sharing<00:25:48.969> your<00:25:49.113> wisdom<00:25:49.450> and<00:25:49.530> time<00:25:49.771> with<00:25:49.931> us<00:25:50.075> today.

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Thank<00:25:50.974> you<00:25:51.134> for<00:25:51.263> having<00:25:51.600> me.

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Really<00:25:52.498> appreciate<00:25:52.915> it.

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Thanks<00:25:53.220> so<00:25:53.316> much.

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Loving<00:26:06.934> you<00:26:07.256> makes<00:26:07.659> the<00:26:07.998> stars<00:26:09.046> shine<00:26:09.933> brighter.

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Yeah.