AI Leadership founder Geoff Woods: Why AI won't replace great leaders

Geoff Woods thinks you're using AI wrong

A manufacturing CEO stood up at one of Geoff Woods' leadership workshops and described a company headed for bankruptcy. He had leased expensive equipment from a Japanese firm. Market conditions shifted. The debt was crushing him, and the Japanese board refused to restructure it. They believed doing so would cause them to lose face. He had hired consultants and tried five strategies. Nothing worked.

Woods walked him through a prompt. It gave the AI context about the business, assigned it the role of an investment banker with deep expertise in debt restructuring, and instructed it to ask up to 3 questions before making a recommendation. What came back was a simulation of an expert who also understood Japanese culture and history, and its first question landed hard: did the CEO have relationships with other executives in Japan that the board would respect? He had never thought to ask.

After three questions, the AI proposed five strategies. The top one was something it called a Saving Face Consortium. The CEO got emotional and admitted he had not slept in 90 days because he believed the company was finished. Two months later, he texted Woods. Negotiations had restarted, and he believed the company would survive.

Woods wrote The AI-Driven Leader and founded AI Leadership on the belief that most executives treat AI as if it were Google. Ask it "how do I restructure debt," and you get average answers. Most leaders stop there and conclude the technology is overrated. The leaders getting real value use it as a thought partner. They give it context, assign it a role, let it interview them, and then hand it a task. Woods calls the framework CRIT. It is the difference between a search engine and an expert who asks the question you missed.

As Chief Growth Officer of Jindal Steel & Power, Woods helped grow the company's market capitalization from $750 million to $12 billion in four years. He saw ChatGPT two weeks after it launched in December 2022 and, like everyone else, used it to write better emails. Then he noticed that nobody gets promoted for being the best email writer in the company. He started using it on strategy instead, demonstrated a prompt at his chairman's house that pressure-tested the company's strategic plan before an earnings call, and ultimately ran AI adoption across the enterprise. The technology, he learned, mattered less than the people using it. So he resigned and wrote the book.

Before writing it, he interviewed 200 leaders. All 200 believed AI was the future. Fewer than five percent had done anything with it. They gave the same reason: they did not know where to start.

Today, Woods says the problem has inverted. Leaders have a false sense of confidence that they have started. They confuse access with adoption. They mandate AI across their companies while never using it themselves, then wonder why their random collection of use cases produces no return. An executive who has not transformed personally cannot cast a vision for anyone else. Woods compares it to describing color while living in black and white.

At Herbalife, a 40-year-old company operating in more than 90 countries, his team replaced the sticky notes and whiteboards of a traditional strategy session. AI interviewed every executive individually and anonymously, then produced a report showing where the leadership team agreed, where they disagreed, and what people were thinking but not saying. One executive estimated the two-hour session saved six months. The process started with 25 leaders and has expanded to 4,000.

The book ends somewhere else entirely. Woods was bullied growing up and tied his identity to achievement, believing success would earn him acceptance. When he sold his company, he woke up the next morning depressed. Without the work, he did not know who he was. Six months of reflection brought him to a plain conclusion: you are not what you do. He cites Michelangelo, who said he did not create sculptures but only removed everything that was not already a masterpiece. Most people are buried under work AI can now remove. What remains is the question of who is underneath.

Asked who gave him a chance, Woods named Gary Keller and Jay Papasan, who hired a medical device salesman with no CEO experience to build the company behind The ONE Thing. Keller shared his systems, taught Woods how to think like a CEO, and got out of the way.

The full conversation includes the story of Woods' executive assistant, who used AI to redesign her own job, wrote the job description for her replacement, and told him she could not become 100 times more valuable until she first made him 100 times more valuable. He never would have designed that role. She did.

00:00:00 Introduction to Geoff Woods and His Book
00:01:35 Discovering ChatGPT and Shifting Focus
00:02:19 Using AI as a Strategic Thought Partner
00:04:26 The Gap Between AI Access and Adoption
00:07:03 The CRIT Framework for Better Prompts
00:10:11 Defining Leadership in the AI Era
00:12:54 Common Misconceptions Leaders Have About AI
00:21:42 Overcoming Identity Crisis and Finding Purpose
00:26:58 Empowering Employees to Lead with Agency
00:30:49 Scaling Impact with AI Leadership
00:35:23 Mentors Who Gave Geoff a Chance

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And<00:03:03.040> so<00:03:03.280> I<00:03:03.440> literally<00:03:03.760> had<00:03:03.920> that<00:03:04.080> burn<00:03:04.319> the<00:03:04.480> ships<00:03:04.800> moment.

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I<00:03:05.178> resigned.<00:03:05.316> I<00:03:05.455> said,<00:03:05.593> "I'm<00:03:05.731> going<00:03:05.869> to<00:03:06.007> write<00:03:06.145> a<00:03:06.284> book<00:03:06.422> about<00:03:06.560> this.

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I'm<00:03:06.959> going<00:03:07.040> to<00:03:07.120> turn<00:03:07.200> it<00:03:07.360> into<00:03:07.519> a<00:03:07.680> company."<00:03:08.080> The<00:03:08.239> AI<00:03:08.560> driven<00:03:08.800> leader<00:03:09.120> has<00:03:09.280> been<00:03:09.440> the<00:03:09.599> number<00:03:09.760> one<00:03:09.920> book<00:03:10.080> in<00:03:10.239> the<00:03:10.319> world<00:03:10.480> for<00:03:10.720> AI<00:03:11.120> for<00:03:11.360> about<00:03:11.519> a<00:03:11.680> year<00:03:11.760> and<00:03:11.840> a<00:03:12.000> half<00:03:12.640> and<00:03:12.879> is

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now<00:03:13.552> going<00:03:13.904> global.<00:03:14.256> So<00:03:14.608> that's<00:03:14.960> been<00:03:15.312> the<00:03:15.664> mission<00:03:16.016> I've<00:03:16.368> been<00:03:16.720> on.

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<00:03:21.084> Because<00:03:21.447> I<00:03:21.811> literally<00:03:22.175> hired<00:03:22.538> a<00:03:22.902> coach<00:03:23.265> and<00:03:23.629> I<00:03:23.993> gave<00:03:24.356> him<00:03:24.720> my<00:03:25.084> vision<00:03:25.447> for<00:03:25.811> the<00:03:26.175> book<00:03:26.538> and<00:03:26.902> he<00:03:27.265> said,<00:03:27.629> "How<00:03:27.993> many<00:03:28.356> ideal<00:03:28.720> readers

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have<00:03:29.280> you<00:03:29.440> shared<00:03:29.599> this<00:03:29.760> with?"<00:03:30.000> And<00:03:30.159> they<00:03:30.239> said<00:03:30.400> they<00:03:30.560> would<00:03:30.720> buy<00:03:30.879> it.

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I'm<00:03:36.720> an<00:03:36.879> overachiever."<00:03:37.519> So<00:03:37.680> I<00:03:37.840> went<00:03:37.920> and<00:03:38.080> talked<00:03:38.239> to<00:03:38.480> 200.

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What<00:03:39.920> I<00:03:40.080> learned,<00:03:40.319> Clint,<00:03:40.720> really<00:03:40.959> surprised<00:03:41.360> me,<00:03:41.519> which<00:03:41.760> is<00:03:42.000> 100%<00:03:42.400> of<00:03:42.480> the<00:03:42.560> leaders<00:03:42.799> at<00:03:42.959> the<00:03:43.120> time<00:03:43.280> knew<00:03:43.519> AI<00:03:43.840> was<00:03:44.000> the<00:03:44.159> future<00:03:44.640> and<00:03:44.879> that<00:03:45.040> they<00:03:45.200> would<00:03:45.360> adopt<00:03:45.680> it,<00:03:46.000> but

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less<00:03:46.560> than<00:03:46.799> 5%<00:03:47.360> had<00:03:47.599> done<00:03:47.840> anything.

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And<00:03:49.599> when<00:03:49.760> I<00:03:49.920> asked<00:03:50.319> why,<00:03:51.040> it's<00:03:51.280> because<00:03:51.440> they<00:03:51.680> didn't<00:03:51.920> know<00:03:52.000> where<00:03:52.239> to<00:03:52.480> start.

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How<00:03:56.159> do<00:03:56.319> you<00:03:56.480> use<00:03:56.799> AI<00:03:57.599> at<00:03:57.840> a<00:03:58.000> leadership<00:03:58.400> or<00:03:58.640> an<00:03:58.799> executive<00:03:59.280> level<00:03:59.519> in<00:03:59.760> a<00:03:59.920> way<00:04:00.000> that<00:04:00.239> matters?

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Because<00:04:00.879> me<00:04:01.040> showing<00:04:01.280> an<00:04:01.519> executive<00:04:01.840> team<00:04:02.080> how<00:04:02.239> to<00:04:02.319> write<00:04:02.480> better<00:04:02.799> emails<00:04:03.360> is<00:04:03.599> not<00:04:03.840> business<00:04:04.239> value.

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But<00:04:04.959> if<00:04:05.200> I<00:04:05.360> can<00:04:05.519> focus<00:04:05.760> on<00:04:06.000> something<00:04:06.239> that's<00:04:06.640> timeless<00:04:07.439> instead<00:04:07.840> of<00:04:08.000> something<00:04:08.239> that's<00:04:08.560> timely,<00:04:09.519> which<00:04:09.760> is<00:04:10.000> using<00:04:10.400> AI<00:04:10.879> to<00:04:11.200> elevate<00:04:11.680> your<00:04:12.000> strategic<00:04:12.799> thinking,<00:04:14.560> that

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has<00:04:15.120> captured<00:04:15.519> the<00:04:15.760> world<00:04:15.920> by<00:04:16.239> storm.<00:04:16.639> And<00:04:17.040> there<00:04:17.280> are<00:04:17.440> so<00:04:17.680> many<00:04:17.840> prompts<00:04:18.239> in<00:04:18.479> the<00:04:18.639> book<00:04:18.799> that<00:04:19.040> people<00:04:19.359> literally<00:04:19.919> apply<00:04:20.400> immediately<00:04:21.199> and<00:04:21.519> get<00:04:21.680> better<00:04:21.919> results<00:04:22.240> than

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they've<00:04:22.560> ever<00:04:22.720> had<00:04:22.880> with<00:04:23.040> AI.<00:04:23.360> So<00:04:23.520> it<00:04:23.600> literally<00:04:23.919> changes<00:04:24.240> their<00:04:24.400> life.

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<00:04:26.029> And<00:04:26.299> what's<00:04:26.569> changed<00:04:26.839> since<00:04:27.109> you<00:04:27.379> first<00:04:27.649> published<00:04:27.919> it?

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[sighs]<00:04:30.000> We<00:04:30.240> went<00:04:30.400> from<00:04:30.560> leaders<00:04:30.960> not<00:04:31.199> knowing<00:04:31.440> where<00:04:31.600> to<00:04:31.840> start<00:04:32.080> to<00:04:32.479> them<00:04:32.720> having<00:04:32.960> a<00:04:33.199> false<00:04:33.440> sense<00:04:33.680> of<00:04:33.840> confidence<00:04:34.160> that<00:04:34.400> they've<00:04:34.720> started.

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[laughter]<00:04:37.120> And<00:04:37.440> I<00:04:37.680> chose<00:04:37.919> my<00:04:38.160> words<00:04:38.400> very<00:04:38.639> carefully<00:04:39.040> there.

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The<00:04:40.320> reason<00:04:40.479> I<00:04:40.720> say<00:04:40.800> a<00:04:41.120> false<00:04:41.440> sense<00:04:41.600> of<00:04:41.840> confidence<00:04:42.639> is<00:04:42.880> a<00:04:43.120> lot<00:04:43.199> of<00:04:43.360> leaders<00:04:43.680> are<00:04:43.919> confusing<00:04:44.560> access<00:04:45.040> to<00:04:45.280> tools<00:04:46.080> with<00:04:46.320> adoption.

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And<00:04:53.199> using<00:04:53.440> it<00:04:53.680> does<00:04:53.840> not<00:04:54.000> mean<00:04:54.160> writing<00:04:54.400> better<00:04:54.720> emails.

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every<00:05:05.520> day<00:05:05.840> to<00:05:06.160> elevate<00:05:06.720> their<00:05:07.039> own<00:05:07.440> performance.

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And<00:05:08.720> the<00:05:08.880> cost<00:05:09.039> of<00:05:09.199> that<00:05:09.440> is<00:05:09.600> a<00:05:09.759> lack<00:05:09.919> of<00:05:10.080> vision.

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They've<00:05:20.000> only<00:05:20.240> seen<00:05:20.479> black<00:05:20.639> and<00:05:20.800> white,<00:05:20.960> and<00:05:21.120> they're<00:05:21.280> trying<00:05:21.440> to<00:05:21.600> describe<00:05:22.000> color.

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operational<00:05:31.199> efficiency<00:05:31.680> if<00:05:31.919> you<00:05:32.080> have<00:05:32.240> not<00:05:32.479> transformed<00:05:32.960> yourself.

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Leadership<00:05:34.400> starts<00:05:34.639> with<00:05:34.880> self<00:05:35.440> leadership.

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<00:05:48.340> Yeah.<00:05:48.761> <00:05:49.182> I<00:05:49.603> believe<00:05:50.024> that<00:05:50.445> your<00:05:50.866> ability<00:05:51.287> to<00:05:51.708> think<00:05:52.130> strategically<00:05:52.551> is<00:05:52.972> the<00:05:53.393> difference<00:05:53.814> between<00:05:54.235> growing<00:05:54.656> your<00:05:55.077> business<00:05:55.498> or<00:05:55.919> going

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out<00:05:56.479> of<00:05:56.639> business.<00:05:58.479> I<00:05:58.800> never<00:05:59.120> ask<00:05:59.680> what's<00:05:59.919> the<00:06:00.080> right<00:06:00.240> AI<00:06:00.560> use<00:06:00.720> case.

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I<00:06:01.199> think<00:06:01.280> that's<00:06:01.520> the<00:06:01.759> wrong<00:06:02.160> question<00:06:02.880> because<00:06:03.199> that's<00:06:03.520> a<00:06:03.840> solution<00:06:04.400> in<00:06:04.720> search<00:06:04.960> of<00:06:05.120> a<00:06:05.360> problem.

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It<00:06:06.960> is<00:06:07.199> strategy<00:06:07.759> first,<00:06:08.240> technology<00:06:08.880> second.

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A<00:06:09.680> better<00:06:09.919> question<00:06:10.160> to<00:06:10.319> ask<00:06:10.560> is<00:06:10.800> what<00:06:10.960> are<00:06:11.039> the<00:06:11.199> biggest<00:06:11.520> problems<00:06:11.759> that<00:06:12.000> you<00:06:12.160> are<00:06:12.319> facing<00:06:12.960> that<00:06:13.199> if<00:06:13.360> we<00:06:13.600> could<00:06:13.919> solve<00:06:14.240> them,<00:06:15.199> it<00:06:15.520> unlocks<00:06:16.080> a<00:06:16.319> new<00:06:16.479> level<00:06:16.639> of<00:06:16.800> growth<00:06:17.039> for

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you?<00:06:18.000> I<00:06:18.240> asked<00:06:18.400> that<00:06:18.560> to<00:06:18.720> a<00:06:18.880> group<00:06:19.039> of<00:06:19.199> leaders<00:06:19.440> and<00:06:19.680> one<00:06:19.840> CEO<00:06:20.160> looks<00:06:20.319> at<00:06:20.400> me<00:06:20.479> and<00:06:20.639> goes,<00:06:20.800> okay,<00:06:20.960> I<00:06:21.120> got<00:06:21.199> a<00:06:21.280> big<00:06:21.440> one.

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I<00:06:22.160> run<00:06:22.319> a<00:06:22.479> manufacturing<00:06:22.960> company<00:06:23.199> here<00:06:23.360> in<00:06:23.520> the<00:06:23.680> US.

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I<00:06:24.479> leased<00:06:24.880> all<00:06:25.120> this<00:06:25.360> capital<00:06:25.680> equipment<00:06:25.919> from<00:06:26.080> a<00:06:26.240> company<00:06:26.400> in<00:06:26.560> Japan.

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Things<00:06:27.120> have<00:06:27.280> shifted<00:06:27.520> in<00:06:27.680> the<00:06:27.840> market.<00:06:28.080> Debt<00:06:28.319> structure<00:06:28.560> is<00:06:28.720> killing<00:06:28.960> us.

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We're<00:06:29.360> going<00:06:29.520> bankrupt<00:06:29.840> if<00:06:30.080> we<00:06:30.160> can't<00:06:30.319> get<00:06:30.400> it<00:06:30.479> restructured.<00:06:31.759> I<00:06:31.919> just<00:06:32.080> asked<00:06:32.240> him,<00:06:32.319> "What<00:06:32.479> have<00:06:32.639> you<00:06:32.800> done?"

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He<00:06:33.360> goes,<00:06:33.440> "Man,<00:06:33.840> I've<00:06:34.000> done<00:06:34.160> everything.<00:06:34.560> I<00:06:34.720> hired<00:06:34.960> all<00:06:35.120> the<00:06:35.280> consultants.

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The<00:06:41.840> board<00:06:42.160> has<00:06:42.400> gotten<00:06:42.639> involved<00:06:43.520> and<00:06:43.759> they<00:06:43.919> are<00:06:44.080> refusing<00:06:44.400> to<00:06:44.560> restructure<00:06:45.039> the<00:06:45.199> debt<00:06:45.440> because<00:06:45.600> they<00:06:45.759> think<00:06:45.840> they'll<00:06:46.080> lose<00:06:46.319> faith<00:06:46.479> in<00:06:46.720> Japanese<00:06:47.120> society.

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I'm<00:06:48.560> out<00:06:48.720> of<00:06:48.880> options.<00:06:49.360> We're<00:06:49.520> going<00:06:49.759> out<00:06:49.919> of<00:06:50.080> business<00:06:50.800> unless<00:06:51.039> you<00:06:51.199> think<00:06:51.440> AI<00:06:51.759> can<00:06:51.919> help."

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It's<00:06:54.320> a<00:06:54.800> perfect<00:06:55.280> use<00:06:55.760> case<00:06:56.240> for<00:06:56.720> ChatGPT.

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So<00:06:58.960> I<00:06:59.120> have<00:06:59.199> a<00:06:59.440> very<00:06:59.759> specific<00:07:00.240> way<00:07:00.479> that<00:07:00.639> I<00:07:00.800> talk<00:07:01.039> to<00:07:01.199> AI<00:07:02.240> called<00:07:02.560> CRIT.

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It<00:07:03.360> stands<00:07:03.599> for<00:07:03.840> context<00:07:04.479> role<00:07:04.880> interview<00:07:05.280> task.

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I<00:07:05.840> literally<00:07:06.080> keep<00:07:06.400> this<00:07:06.639> sticky<00:07:06.960> note<00:07:07.199> on<00:07:07.440> my<00:07:07.599> desk<00:07:07.840> that<00:07:08.160> says<00:07:08.400> context<00:07:08.960> role<00:07:09.280> interview<00:07:09.680> task.

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So<00:07:10.800> I<00:07:11.039> literally<00:07:11.440> opened<00:07:11.759> up<00:07:12.000> in<00:07:12.160> this<00:07:12.319> case<00:07:12.560> ChatGPT,<00:07:12.960> wrote<00:07:13.280> context,<00:07:14.319> then<00:07:14.720> skipped<00:07:14.960> a<00:07:15.199> few<00:07:15.280> lines<00:07:15.520> by<00:07:15.759> holding<00:07:16.080> down<00:07:16.240> shift<00:07:16.479> and<00:07:16.720> hitting<00:07:16.960> enter.

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Role<00:07:18.319> interview<00:07:18.880> task.<00:07:19.280> So<00:07:19.440> now<00:07:19.599> I've<00:07:19.759> got<00:07:19.840> the<00:07:20.000> scaffolding<00:07:20.479> in<00:07:20.720> the<00:07:20.880> context<00:07:21.360> window<00:07:22.160> and<00:07:22.400> I<00:07:22.560> wrote<00:07:22.720> a<00:07:22.880> prompt<00:07:23.120> for<00:07:23.280> him.

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Here<00:07:24.160> was<00:07:24.319> the<00:07:24.479> actual<00:07:24.720> prompt<00:07:24.960> I<00:07:25.199> wrote.<00:07:25.919> Context.

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I'm<00:07:26.800> a<00:07:26.960> manufacturing<00:07:27.520> CEO.<00:07:28.000> I<00:07:28.160> leased<00:07:28.479> all<00:07:28.639> this<00:07:28.800> capital<00:07:29.120> equipment<00:07:29.440> from<00:07:29.599> a<00:07:29.759> company<00:07:29.840> in<00:07:30.080> Japan.

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Things<00:07:30.600> have<00:07:30.800> shifted<00:07:31.000> in<00:07:31.200> the<00:07:31.400> market.<00:07:31.600> Debt<00:07:31.800> structure<00:07:32.000> is<00:07:32.200> killing<00:07:32.400> us.

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We're<00:07:32.720> going<00:07:32.800> to<00:07:32.880> go<00:07:33.039> bankrupt<00:07:33.360> if<00:07:33.520> we<00:07:33.599> can't<00:07:33.759> get<00:07:33.919> it<00:07:34.000> restructured.<00:07:34.639> I<00:07:34.880> feel<00:07:35.039> like<00:07:35.199> we've<00:07:35.440> tried<00:07:35.759> everything.

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Here's<00:07:36.800> the<00:07:37.039> five<00:07:37.440> strategies<00:07:37.919> we've<00:07:38.319> deployed.

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None<00:07:39.039> of<00:07:39.199> this<00:07:39.360> has<00:07:39.520> worked<00:07:39.840> because<00:07:40.000> this<00:07:40.240> is<00:07:40.319> a<00:07:40.479> public<00:07:40.720> company<00:07:40.960> in<00:07:41.199> Japan<00:07:41.440> that<00:07:41.599> holds<00:07:41.840> the<00:07:42.000> debt.

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The<00:07:42.639> board<00:07:42.880> has<00:07:43.039> gotten<00:07:43.280> involved.<00:07:43.680> They're<00:07:43.919> refusing<00:07:44.240> to<00:07:44.400> restructure<00:07:44.720> it<00:07:44.880> because<00:07:45.039> they<00:07:45.199> think<00:07:45.280> they'll<00:07:45.520> lose<00:07:45.759> faith<00:07:45.919> in<00:07:46.160> Japanese<00:07:46.560> society.

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I<00:07:47.440> have<00:07:47.520> no<00:07:47.680> alternatives.<00:07:48.240> We're<00:07:48.400> going<00:07:48.560> out<00:07:48.720> of<00:07:48.880> business.

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That<00:07:49.680> was<00:07:49.759> the<00:07:50.000> context<00:07:50.400> section.<00:07:51.680> Role<00:07:52.960> is<00:07:53.199> to<00:07:53.360> act<00:07:53.599> as<00:07:53.759> an<00:07:54.000> investment<00:07:54.720> banker<00:07:55.199> with<00:07:55.440> deep<00:07:55.759> expertise<00:07:56.400> in<00:07:56.639> restructuring<00:07:57.440> debt.

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Interview<00:07:58.560> me.<00:07:59.440> Ask<00:07:59.680> me<00:07:59.919> one<00:08:00.319> question<00:08:00.560> at<00:08:00.720> a<00:08:00.960> time,<00:08:01.360> up<00:08:01.599> to<00:08:01.759> three<00:08:02.080> questions<00:08:02.479> to<00:08:02.720> gain<00:08:03.039> deeper<00:08:03.520> context.

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Then<00:08:04.319> your<00:08:04.560> task<00:08:05.680> is<00:08:05.919> to<00:08:06.160> give<00:08:06.319> me<00:08:06.639> five<00:08:07.199> non-obvious<00:08:08.479> strategies<00:08:09.120> I<00:08:09.360> could<00:08:09.520> deploy<00:08:09.919> to<00:08:10.080> get<00:08:10.240> the<00:08:10.400> board<00:08:10.639> to<00:08:10.800> restructure<00:08:11.199> the<00:08:11.360> debt.

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That's<00:08:12.000> CRIT.<00:08:13.440> Now,<00:08:13.680> here's<00:08:13.919> what's<00:08:14.240> amazing.

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Most<00:08:15.520> people<00:08:15.759> are<00:08:15.919> treating<00:08:16.160> this<00:08:16.400> like<00:08:16.639> Google.<00:08:17.120> They're<00:08:17.360> asking,<00:08:17.520> "How<00:08:17.759> do<00:08:17.840> I<00:08:17.919> get<00:08:18.000> a<00:08:18.160> board<00:08:18.319> to<00:08:18.479> restructure<00:08:18.800> my<00:08:18.960> debt?"

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and<00:08:19.360> they<00:08:19.520> get<00:08:19.680> average<00:08:19.919> answers<00:08:20.160> and<00:08:20.319> they<00:08:20.400> go,<00:08:20.479> "AI<00:08:20.960> sucks."

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No,<00:08:22.160> your<00:08:22.479> leadership<00:08:22.879> sucks.<00:08:24.240> In<00:08:24.479> this<00:08:24.720> case,<00:08:25.120> AI<00:08:25.599> taps<00:08:26.000> into<00:08:26.720> 500<00:08:28.000> million<00:08:28.720> books<00:08:29.120> worth<00:08:29.440> of<00:08:29.680> data

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to<00:08:31.280> simulate<00:08:31.840> how<00:08:32.080> an<00:08:32.320> investment<00:08:32.880> banker<00:08:33.279> with<00:08:33.519> deep<00:08:33.839> expertise<00:08:34.240> in<00:08:34.479> restructuring<00:08:35.120> debt<00:08:35.440> who<00:08:35.599> also<00:08:36.000> knew<00:08:36.399> 2,000<00:08:37.120> years<00:08:37.760> of<00:08:38.159> Japanese<00:08:38.640> culture<00:08:39.039> and

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history<00:08:39.519> would<00:08:39.760> think,<00:08:40.320> act,<00:08:40.719> and<00:08:41.039> then<00:08:41.200> it<00:08:41.360> turns<00:08:41.680> the<00:08:41.839> tables<00:08:42.240> and<00:08:42.479> asks<00:08:42.800> the<00:08:43.039> first<00:08:43.200> question,<00:08:44.720> which<00:08:45.040> was,<00:08:46.080> "Do<00:08:46.399> you<00:08:46.480> have<00:08:46.560> any<00:08:46.800> relationships<00:08:47.440> with

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any<00:08:47.920> other<00:08:48.160> executives<00:08:48.560> in<00:08:48.800> Japan<00:08:49.120> that<00:08:49.440> the<00:08:49.760> board<00:08:50.480> would<00:08:50.800> respect?"

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I<00:08:52.720> look<00:08:52.800> at<00:08:52.959> him<00:08:53.200> goes,<00:08:53.600> "What<00:08:54.000> a<00:08:54.160> great<00:08:54.399> question.

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I<00:08:54.880> would<00:08:55.040> have<00:08:55.200> never<00:08:55.440> asked<00:08:55.760> that."<00:08:57.279> Oh<00:08:57.519> my<00:08:57.760> gosh,<00:08:58.080> I<00:08:58.320> do.

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It<00:08:59.839> asked<00:09:00.160> two<00:09:00.320> more<00:09:00.560> questions<00:09:00.880> at<00:09:01.279> that<00:09:01.920> caliber,<00:09:02.399> Clint,<00:09:03.040> before<00:09:03.279> it<00:09:03.519> turned<00:09:03.760> the<00:09:04.000> tables<00:09:04.399> and<00:09:04.720> gave<00:09:04.959> him<00:09:05.279> five<00:09:05.600> non-obvious<00:09:06.399> strategies.

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The<00:09:07.200> number<00:09:07.360> one<00:09:07.600> recommendation<00:09:08.240> was<00:09:08.480> the<00:09:08.800> saving<00:09:09.440> face<00:09:10.000> consortium<00:09:11.600> said,<00:09:11.760> "You<00:09:12.000> have<00:09:12.080> enough<00:09:12.320> relationships<00:09:12.720> with<00:09:12.880> all<00:09:13.040> the<00:09:13.200> right<00:09:13.440> people<00:09:13.760> in<00:09:14.000> Japan.

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Why<00:09:15.040> don't<00:09:15.279> you<00:09:15.519> approach<00:09:16.000> them<00:09:16.399> to<00:09:16.640> acquire<00:09:17.040> your<00:09:17.279> debt?

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Give<00:09:18.320> them<00:09:18.560> really<00:09:18.720> favorable<00:09:19.120> terms.<00:09:19.440> Your<00:09:19.600> debt<00:09:19.760> gets<00:09:20.000> restructured.

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Your<00:09:20.640> board<00:09:20.880> saves<00:09:21.200> face.<00:09:22.399> I<00:09:22.640> turn<00:09:22.800> and<00:09:22.959> I<00:09:23.120> look<00:09:23.200> at<00:09:23.360> him.

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He's<00:09:24.959> actually<00:09:25.360> holding<00:09:25.680> back<00:09:25.839> tears.<00:09:26.880> I<00:09:27.120> can<00:09:27.200> see<00:09:27.360> it<00:09:27.440> in<00:09:27.600> his<00:09:27.760> eyes.

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And<00:09:28.080> he<00:09:28.320> gets<00:09:28.480> super<00:09:28.720> vulnerable<00:09:29.200> as<00:09:29.360> he<00:09:29.600> looks<00:09:29.760> around<00:09:30.000> the<00:09:30.240> room<00:09:30.320> and<00:09:30.560> admits,<00:09:31.519> "I<00:09:32.000> have<00:09:32.240> not<00:09:32.560> slept<00:09:33.600> in<00:09:34.000> 90<00:09:34.480> days."

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I<00:09:36.399> have<00:09:36.560> been<00:09:36.720> making<00:09:36.959> peace<00:09:37.200> with<00:09:37.440> the<00:09:37.600> fact<00:09:37.680> that<00:09:37.839> we<00:09:38.000> are<00:09:38.160> going<00:09:38.320> out<00:09:38.560> of<00:09:38.640> business.

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But<00:09:39.040> in<00:09:39.279> less<00:09:39.440> than<00:09:39.600> 10<00:09:39.839> minutes,<00:09:40.080> I<00:09:40.320> got<00:09:40.480> hope."

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Two<00:09:42.000> months<00:09:42.160> later,<00:09:42.399> I<00:09:42.640> get<00:09:42.720> a<00:09:42.880> text<00:09:43.040> from<00:09:43.200> him.<00:09:43.440> It<00:09:43.680> said,<00:09:43.760> "The<00:09:44.000> ball<00:09:44.160> is<00:09:44.399> moving."

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I<00:09:45.360> actually<00:09:45.680> think<00:09:45.839> this<00:09:46.080> is<00:09:46.320> going<00:09:46.399> to<00:09:46.640> get<00:09:46.800> done."

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What<00:09:48.880> if<00:09:49.120> the<00:09:49.279> biggest<00:09:49.600> threat<00:09:49.839> to<00:09:50.080> your<00:09:50.320> business<00:09:51.120> wasn't<00:09:51.519> the<00:09:51.760> competition,<00:09:53.040> but<00:09:53.279> it<00:09:53.440> was<00:09:53.600> how<00:09:53.839> you<00:09:54.080> were<00:09:54.320> thinking?

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This<00:09:56.480> is<00:09:56.640> the<00:09:56.880> opportunity<00:09:57.680> that<00:09:57.920> is<00:09:58.080> in<00:09:58.320> front<00:09:58.399> of<00:09:58.560> you.

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Not<00:09:59.360> to<00:09:59.519> use<00:09:59.760> AI<00:10:00.080> as<00:10:00.240> an<00:10:00.480> assistant<00:10:00.959> to<00:10:01.120> help<00:10:01.279> you<00:10:01.440> write<00:10:01.680> better<00:10:01.920> emails,<00:10:02.399> but<00:10:02.720> to<00:10:02.959> elevate<00:10:03.440> your<00:10:03.920> standards<00:10:04.399> and<00:10:04.720> use<00:10:04.880> this<00:10:05.120> as<00:10:05.360> a<00:10:05.600> thought<00:10:05.920> partner<00:10:06.320> to<00:10:06.480> elevate<00:10:06.959> how

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you<00:10:07.570> think.<00:10:07.940> That's<00:10:08.310> what<00:10:08.680> the<00:10:09.050> AI-driven<00:10:09.420> leader<00:10:09.790> is<00:10:10.160> about.

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How?<00:10:11.600> What<00:10:11.839> is<00:10:12.000> leadership<00:10:12.560> to<00:10:12.640> you?

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You<00:10:12.959> said<00:10:13.120> something<00:10:13.279> really<00:10:13.600> interesting<00:10:13.839> at<00:10:14.000> the<00:10:14.160> beginning<00:10:14.320> of<00:10:14.480> this,<00:10:14.640> which<00:10:14.880> is<00:10:15.040> like<00:10:15.680> leadership<00:10:16.160> starts<00:10:16.399> with<00:10:16.560> self<00:10:16.800> leadership.

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And<00:10:17.440> if<00:10:17.600> you<00:10:17.680> can't<00:10:17.839> lead<00:10:18.079> yourself,<00:10:18.399> you<00:10:18.560> can't<00:10:18.720> lead<00:10:18.880> others,<00:10:19.360> right?

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So<00:10:20.160> you've<00:10:20.399> got<00:10:20.480> to<00:10:20.640> start<00:10:20.800> with<00:10:20.959> that.<00:10:21.200> So<00:10:21.360> what<00:10:21.600> is<00:10:21.920> leadership<00:10:22.560> in<00:10:22.880> this<00:10:23.120> age<00:10:23.600> of<00:10:24.160> ubiquitous<00:10:24.640> artificial<00:10:25.200> intelligence?

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I<00:10:27.279> think<00:10:27.440> leadership<00:10:28.160> is<00:10:28.480> teaching<00:10:28.959> people<00:10:29.360> how<00:10:29.600> to<00:10:29.839> think<00:10:32.160> so<00:10:32.399> that<00:10:32.640> they<00:10:32.880> can<00:10:33.040> get<00:10:33.760> what<00:10:34.000> they<00:10:34.240> want<00:10:34.399> out<00:10:34.640> of<00:10:34.800> life.

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And<00:10:37.360> when<00:10:37.600> you<00:10:37.839> specifically<00:10:38.640> put<00:10:38.880> it<00:10:39.200> in<00:10:39.600> an<00:10:39.920> AI-driven<00:10:40.720> world,<00:10:41.839> I<00:10:42.079> think<00:10:42.240> most<00:10:42.640> I<00:10:42.880> think<00:10:42.959> the<00:10:43.120> reality<00:10:43.360> is<00:10:43.680> most<00:10:44.000> people

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spend<00:10:45.760> their<00:10:46.000> careers<00:10:46.560> doing<00:10:46.959> things<00:10:47.200> that<00:10:47.440> are<00:10:47.600> not<00:10:47.920> necessarily<00:10:48.640> aligned<00:10:49.120> with<00:10:49.360> who<00:10:49.600> they<00:10:49.839> are.

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It<00:10:51.519> just<00:10:51.680> happens<00:10:51.920> to<00:10:52.079> be<00:10:52.160> what<00:10:52.320> they<00:10:52.560> do.<00:10:53.360> And<00:10:53.680> I<00:10:53.920> think<00:10:54.079> the<00:10:54.720> minority<00:10:55.200> of<00:10:55.440> people<00:10:55.839> truly<00:10:56.320> find<00:10:56.720> fulfillment<00:10:57.360> in<00:10:57.680> their<00:10:57.920> career.

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If<00:10:59.252> you<00:10:59.546> study<00:10:59.839> the<00:11:00.133> changes<00:11:00.426> in<00:11:00.719> technology<00:11:01.013> throughout<00:11:01.306> history,<00:11:01.600> you<00:11:01.893> go<00:11:02.186> back<00:11:02.480> to<00:11:02.773> the<00:11:03.067> industrial<00:11:03.360> revolution.

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We<00:11:04.640> were<00:11:04.880> literally<00:11:05.839> taught<00:11:06.640> in<00:11:06.959> school<00:11:08.160> to<00:11:08.480> stop<00:11:08.880> thinking<00:11:09.600> like<00:11:09.920> humans<00:11:10.320> and<00:11:10.560> to<00:11:10.800> start<00:11:11.040> thinking<00:11:11.360> like<00:11:11.600> machines.

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John<00:11:13.200> D.<00:11:13.360> Rockefeller<00:11:14.000> literally<00:11:14.480> invested<00:11:14.959> the<00:11:15.200> equivalent<00:11:15.519> of<00:11:15.760> $2.3<00:11:16.320> billion<00:11:16.959> in<00:11:17.200> today's<00:11:17.600> dollars<00:11:18.160> to<00:11:18.560> restructure<00:11:19.120> the<00:11:19.440> public<00:11:19.760> education<00:11:20.320> curriculum<00:11:20.880> so

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that<00:11:21.200> when<00:11:21.360> kids<00:11:21.600> would<00:11:21.760> come<00:11:21.839> out<00:11:22.000> of<00:11:22.160> school,<00:11:22.640> they<00:11:22.880> would<00:11:23.040> have<00:11:23.120> the<00:11:23.360> skills<00:11:23.680> required<00:11:24.079> to<00:11:24.320> win<00:11:25.120> in<00:11:25.360> factories.

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What<00:11:27.360> were<00:11:27.519> those<00:11:27.680> skills?<00:11:28.959> Show<00:11:29.120> up<00:11:29.279> to<00:11:29.440> work<00:11:29.600> on<00:11:29.760> time.

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Take<00:11:30.959> direction<00:11:31.279> from<00:11:31.440> a<00:11:31.680> boss.<00:11:32.560> Do<00:11:32.800> something<00:11:33.120> repetitively<00:11:33.920> with<00:11:34.240> minimal<00:11:34.800> error,<00:11:35.120> with<00:11:35.279> maximum<00:11:35.839> efficiency.

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If<00:11:36.640> you<00:11:36.800> do<00:11:36.959> that,<00:11:37.839> you'll<00:11:38.160> get<00:11:38.320> promoted,<00:11:38.800> make<00:11:38.959> more<00:11:39.120> money,<00:11:39.360> one<00:11:39.519> day<00:11:39.680> you<00:11:39.839> will<00:11:40.000> live<00:11:40.079> a<00:11:40.320> good<00:11:40.480> life.

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That<00:11:41.600> worked.<00:11:42.399> The<00:11:42.720> problem<00:11:42.959> is<00:11:43.279> AI<00:11:43.600> turns<00:11:43.839> that<00:11:44.000> on<00:11:44.160> its<00:11:44.399> head<00:11:45.279> because<00:11:45.600> most<00:11:45.920> people<00:11:46.240> spend<00:11:46.560> most<00:11:46.720> of<00:11:46.880> their<00:11:47.040> time<00:11:47.279> doing<00:11:47.519> the<00:11:47.760> 80%<00:11:48.399> tasks<00:11:49.680> that

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drive<00:11:50.320> 20%<00:11:50.800> of<00:11:50.880> their<00:11:51.120> results.<00:11:51.760> Those<00:11:52.000> are<00:11:52.160> all<00:11:52.320> the<00:11:52.560> machine-based<00:11:53.200> tasks.

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Who<00:11:54.000> do<00:11:54.079> you<00:11:54.160> think's<00:11:54.399> better<00:11:54.560> at<00:11:54.959> acting<00:11:55.360> like<00:11:55.519> a<00:11:55.680> machine,<00:11:56.399> a<00:11:56.640> human<00:11:56.880> or<00:11:57.040> a<00:11:57.200> machine?

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So,<00:11:59.519> what<00:11:59.760> happens<00:12:00.000> when<00:12:00.160> that<00:12:00.320> goes<00:12:00.480> away?<00:12:01.920> I<00:12:02.160> get<00:12:02.320> that<00:12:02.480> that<00:12:02.720> can<00:12:02.880> be<00:12:03.040> scary,<00:12:03.839> but<00:12:04.160> might<00:12:04.320> it<00:12:04.560> also<00:12:04.720> be<00:12:04.880> a<00:12:05.040> liberation?

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If<00:12:06.800> you<00:12:06.959> ask,<00:12:07.120> "How<00:12:07.360> can<00:12:07.440> AI<00:12:07.760> replace<00:12:08.079> me?"

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You<00:12:08.560> might<00:12:08.720> be<00:12:08.800> able<00:12:08.959> to<00:12:09.040> find<00:12:09.279> answers<00:12:09.519> to<00:12:09.680> that<00:12:09.839> question,<00:12:10.320> but<00:12:10.560> you<00:12:10.800> could<00:12:10.959> ask<00:12:11.120> a<00:12:11.279> better<00:12:11.519> question.

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How<00:12:12.800> might<00:12:13.040> AI<00:12:13.440> make<00:12:13.600> me<00:12:13.920> irreplaceable?<00:12:16.079> You<00:12:16.320> can<00:12:16.480> find<00:12:16.639> answers<00:12:16.959> to<00:12:17.120> that<00:12:17.360> question<00:12:17.600> as<00:12:17.760> well.

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I<00:12:18.320> think<00:12:18.560> leaders<00:12:19.440> now,<00:12:19.839> AI-driven<00:12:20.639> leaders<00:12:22.160> harness<00:12:22.639> AI<00:12:23.120> to<00:12:23.279> help<00:12:23.519> people<00:12:23.839> understand<00:12:24.480> what<00:12:24.880> are<00:12:25.120> their<00:12:25.360> true<00:12:25.760> strengths<00:12:27.040> that

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they<00:12:27.519> may<00:12:27.680> or<00:12:27.839> may<00:12:28.079> not<00:12:28.240> be<00:12:28.399> wielding<00:12:28.800> right<00:12:29.040> now.

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How<00:12:29.839> do<00:12:30.000> they<00:12:30.160> harness<00:12:30.560> those<00:12:30.880> strengths?<00:12:31.920> Focus<00:12:32.399> them<00:12:32.560> on<00:12:32.800> the<00:12:33.279> 20%<00:12:34.240> parts<00:12:34.560> of<00:12:34.800> their<00:12:35.040> role<00:12:35.279> that<00:12:35.519> drive<00:12:35.839> 80%<00:12:36.320> of<00:12:36.480> the<00:12:36.639> results<00:12:37.120> that<00:12:37.360> are<00:12:37.600> directly

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in<00:12:38.399> alignment<00:12:39.360> with<00:12:39.680> the<00:12:39.920> company<00:12:40.320> goals<00:12:41.200> and<00:12:41.360> then<00:12:41.600> use<00:12:41.839> AI<00:12:42.079> to<00:12:42.240> turn<00:12:42.399> those<00:12:42.560> strengths<00:12:42.880> into<00:12:43.120> superpowers.

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That's<00:12:45.120> what<00:12:45.279> AI-driven<00:12:45.839> leaders<00:12:46.240> do.<00:12:47.920> What<00:12:48.240> misconceptions<00:12:49.040> do<00:12:49.279> leaders<00:12:49.680> have<00:12:49.920> about<00:12:50.240> AI<00:12:50.639> right<00:12:50.880> now?

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If<00:12:54.560> we're<00:12:54.800> going<00:12:55.040> at<00:12:55.200> the<00:12:55.440> top,<00:12:55.760> they<00:12:56.000> think<00:12:56.160> it's<00:12:56.399> someone<00:12:56.639> else's<00:12:57.120> job.

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They<00:12:58.639> think<00:12:58.800> it's<00:12:59.120> it's<00:12:59.600> job<00:13:00.000> or<00:13:00.480> I'm<00:13:00.720> going<00:13:00.800> to<00:13:00.880> hire<00:13:01.040> a<00:13:01.200> consultant<00:13:01.839> or,<00:13:02.399> you<00:13:02.480> know,<00:13:02.639> I'll<00:13:02.880> form<00:13:03.120> a<00:13:03.360> task<00:13:03.760> force.

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Um,<00:13:05.440> I<00:13:05.680> think<00:13:05.839> they're<00:13:06.160> starting<00:13:06.480> to<00:13:06.720> wake<00:13:06.959> up<00:13:07.120> to<00:13:07.279> the<00:13:07.519> idea<00:13:08.480> that<00:13:08.880> every<00:13:09.360> leader<00:13:10.480> has<00:13:10.880> ownership<00:13:11.440> of<00:13:11.760> AI.

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It<00:13:14.480> is<00:13:14.639> your<00:13:14.959> job.<00:13:15.360> And<00:13:15.440> and<00:13:15.839> the<00:13:16.079> key<00:13:16.240> is<00:13:16.399> you<00:13:16.560> don't<00:13:16.720> have<00:13:16.800> to<00:13:16.880> become<00:13:17.120> an<00:13:17.279> AI<00:13:17.600> expert,<00:13:18.320> but<00:13:18.639> you<00:13:18.800> do<00:13:19.040> have<00:13:19.200> to<00:13:19.279> become<00:13:19.519> an<00:13:19.600> AI-driven<00:13:20.240> leader.

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Meaning,<00:13:21.120> you<00:13:21.360> are<00:13:21.519> using<00:13:21.680> it<00:13:21.839> yourself<00:13:22.240> every<00:13:22.480> day<00:13:22.560> to<00:13:22.800> elevate<00:13:23.120> your<00:13:23.360> performance.

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You<00:13:24.480> earn<00:13:24.800> the<00:13:25.040> right<00:13:26.399> to<00:13:26.720> set<00:13:26.959> the<00:13:27.200> example<00:13:27.600> for<00:13:27.839> your<00:13:28.000> team.

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You<00:13:28.480> earn<00:13:28.720> the<00:13:28.959> right<00:13:29.360> to<00:13:29.600> cast<00:13:29.920> vision<00:13:30.240> for<00:13:30.399> how<00:13:30.560> to<00:13:30.800> transform<00:13:31.279> operations<00:13:31.839> or<00:13:32.079> your<00:13:32.320> product<00:13:32.480> or<00:13:32.800> service<00:13:33.040> offering.

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Otherwise,<00:13:34.800> you're<00:13:35.120> living<00:13:35.360> in<00:13:35.600> black<00:13:35.760> and<00:13:35.920> white<00:13:36.240> trying<00:13:36.399> to<00:13:36.560> describe<00:13:36.959> color.

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Try<00:13:37.839> to<00:13:38.000> give<00:13:38.160> a<00:13:38.320> speech<00:13:38.480> in<00:13:38.720> Japanese<00:13:39.040> when<00:13:39.200> you<00:13:39.360> don't<00:13:39.519> speak<00:13:39.680> the<00:13:39.839> language.

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Can't<00:13:40.560> do<00:13:40.720> it.

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What,<00:13:44.000> uh,<00:13:44.320> so<00:13:44.639> obviously<00:13:45.120> AI<00:13:45.600> making<00:13:46.560> um<00:13:47.680> decisions<00:13:48.160> and<00:13:48.399> helping<00:13:48.720> leaders<00:13:49.040> make<00:13:49.200> decisions<00:13:49.600> is<00:13:49.920> really<00:13:50.160> important.

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What<00:13:51.600> decisions<00:13:52.079> should<00:13:52.399> still<00:13:52.639> remain<00:13:53.040> human-led<00:13:53.760> though?

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Actually,<00:13:59.360> I<00:13:59.839> again,<00:14:00.240> you<00:14:00.560> are<00:14:00.720> the<00:14:00.959> thought<00:14:01.279> leader.

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AI<00:14:02.800> is<00:14:03.040> your<00:14:03.199> thought<00:14:03.519> partner.<00:14:05.120> Think<00:14:05.279> about<00:14:05.519> even<00:14:05.760> before<00:14:06.000> AI<00:14:06.399> how<00:14:06.560> we<00:14:06.720> made<00:14:06.880> decisions.

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Great<00:14:07.920> leaders<00:14:08.320> didn't<00:14:08.560> just<00:14:08.720> sit<00:14:08.880> in<00:14:09.040> their<00:14:09.199> office<00:14:09.440> and<00:14:09.600> go<00:14:09.760> what<00:14:09.839> do<00:14:10.000> I<00:14:10.079> think<00:14:10.240> we<00:14:10.399> should<00:14:10.560> do?

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They<00:14:11.199> would<00:14:11.440> pull<00:14:11.680> the<00:14:11.920> right<00:14:12.079> people<00:14:12.320> together.<00:14:12.880> They<00:14:13.120> try<00:14:13.279> to<00:14:13.440> pull<00:14:13.760> the<00:14:13.920> right<00:14:14.160> context<00:14:14.720> out<00:14:14.959> so<00:14:15.199> they<00:14:15.440> had<00:14:15.600> the<00:14:15.760> best<00:14:16.079> information<00:14:16.560> possible<00:14:16.880> to<00:14:17.120> then<00:14:17.279> make<00:14:17.440> a<00:14:17.600> good

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decision.<00:14:18.560> That<00:14:18.800> has<00:14:18.959> not<00:14:19.199> changed<00:14:20.160> in<00:14:20.480> theory.

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What<00:14:21.519> has<00:14:21.680> changed<00:14:22.000> is<00:14:22.160> where<00:14:22.399> you<00:14:22.639> can<00:14:22.800> now<00:14:22.959> source<00:14:23.279> that<00:14:23.519> context.

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There's<00:14:24.720> the<00:14:24.880> context<00:14:25.279> of<00:14:25.440> your<00:14:25.680> people,<00:14:26.240> but<00:14:26.480> then<00:14:26.639> there's<00:14:26.880> the<00:14:27.040> context<00:14:27.360> that<00:14:27.680> lives<00:14:28.000> inside<00:14:28.480> your<00:14:28.800> company.

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The<00:14:29.519> data<00:14:29.760> that<00:14:30.000> you<00:14:30.160> have<00:14:30.320> that<00:14:30.560> has<00:14:30.720> been<00:14:30.959> siloed<00:14:32.320> forever.

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How<00:14:33.360> do<00:14:33.519> you<00:14:33.600> make<00:14:33.760> that<00:14:34.079> accessible?<00:14:34.720> And<00:14:34.880> then<00:14:35.120> there's<00:14:35.440> AI,<00:14:35.920> which<00:14:36.160> is<00:14:36.240> the<00:14:36.480> greatest<00:14:36.800> processing<00:14:37.360> power<00:14:37.600> we've<00:14:37.920> ever<00:14:38.079> seen<00:14:38.560> that<00:14:38.800> can<00:14:38.880> unlock<00:14:39.279> the<00:14:39.600> company<00:14:40.000> data

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as<00:14:40.720> well<00:14:40.880> as<00:14:41.120> the<00:14:41.440> organizational<00:14:42.240> context<00:14:42.639> that<00:14:42.800> lives<00:14:43.040> inside<00:14:43.279> of<00:14:43.440> the<00:14:43.519> heads<00:14:43.760> of<00:14:43.920> every<00:14:44.160> person<00:14:44.800> as<00:14:45.040> well<00:14:45.199> as<00:14:45.680> the<00:14:46.079> information<00:14:46.560> of<00:14:46.800> the<00:14:47.199> world.

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How<00:14:48.320> do<00:14:48.480> you<00:14:48.639> harness<00:14:49.040> that<00:14:49.360> not<00:14:49.600> to<00:14:49.839> make<00:14:50.000> the<00:14:50.240> decision<00:14:50.639> for<00:14:50.959> you,<00:14:51.519> but<00:14:51.839> as<00:14:52.000> your<00:14:52.240> thought<00:14:52.560> partner,<00:14:53.680> it<00:14:54.000> serves<00:14:54.320> up<00:14:54.560> the<00:14:54.800> right<00:14:54.959> information<00:14:55.519> so<00:14:55.760> you<00:14:56.079> still

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make<00:14:57.120> faster,<00:14:58.000> smarter<00:14:58.800> decisions.

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I<00:14:59.600> don't<00:14:59.680> have<00:14:59.839> AI<00:15:00.160> make<00:15:00.399> decisions<00:15:00.800> for<00:15:01.040> me.

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I<00:15:01.519> have<00:15:01.600> it<00:15:01.839> help<00:15:02.079> me<00:15:02.320> make<00:15:02.480> better<00:15:02.800> decisions.

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Here's<00:15:05.120> where<00:15:05.360> AI<00:15:05.760> gets<00:15:05.920> kind<00:15:06.079> of<00:15:06.160> interesting.

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It's<00:15:06.800> insanely<00:15:07.440> unpopular.<00:15:09.199> Like<00:15:09.440> in<00:15:09.680> the<00:15:09.920> state<00:15:10.160> of<00:15:10.320> Utah<00:15:11.040> recently<00:15:11.519> where<00:15:11.760> I<00:15:12.000> live,<00:15:12.800> um<00:15:13.360> Kevin<00:15:13.680> O'Leary,<00:15:14.079> the<00:15:14.160> Shark<00:15:14.399> Tank<00:15:14.639> guy,

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announced<00:15:15.120> there<00:15:15.279> was<00:15:15.360> going<00:15:15.440> to<00:15:15.519> be<00:15:15.600> a<00:15:15.760> 40,000<00:15:16.320> acre<00:15:16.639> data<00:15:16.880> center.

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You<00:15:17.360> probably<00:15:17.519> saw<00:15:17.680> this.<00:15:17.920> It<00:15:18.079> made<00:15:18.240> like<00:15:18.480> global<00:15:18.880> news.

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Um<00:15:19.920> he<00:15:20.160> was<00:15:20.240> going<00:15:20.320> to<00:15:20.399> build<00:15:20.560> like<00:15:20.720> a<00:15:20.880> 9<00:15:21.120> gigawatt<00:15:21.760> data<00:15:22.079> center<00:15:22.399> in<00:15:22.720> northern<00:15:23.040> Utah.

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And<00:15:24.240> the<00:15:24.560> I<00:15:24.800> think<00:15:24.959> the<00:15:25.199> state<00:15:25.519> officials,<00:15:26.000> the<00:15:26.240> state<00:15:26.480> government<00:15:26.959> and<00:15:27.360> you<00:15:27.519> know<00:15:27.839> people<00:15:28.000> who<00:15:28.240> announced<00:15:28.560> that<00:15:28.800> with<00:15:28.959> him<00:15:29.440> including<00:15:29.839> Kevin<00:15:30.079> O'Leary<00:15:30.560> thought<00:15:30.720> that<00:15:30.800> that

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was<00:15:31.279> going<00:15:31.360> to<00:15:31.519> be<00:15:32.720> um<00:15:33.040> met<00:15:33.360> with<00:15:33.600> like<00:15:33.920> excitement<00:15:34.959> and<00:15:35.120> it<00:15:35.360> was<00:15:35.440> the<00:15:35.680> exact<00:15:36.000> opposite<00:15:36.639> like<00:15:36.880> mass<00:15:37.279> like<00:15:37.519> kind<00:15:37.680> of<00:15:37.920> protests<00:15:38.480> and<00:15:39.279> anxiety

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around<00:15:40.079> this<00:15:40.720> and<00:15:40.959> it's<00:15:41.199> kind<00:15:41.360> of<00:15:41.519> no<00:15:41.839> wonder<00:15:42.560> when<00:15:42.800> you<00:15:42.959> think<00:15:43.120> about<00:15:43.519> how<00:15:43.760> we<00:15:44.000> got<00:15:44.160> there<00:15:45.040> um<00:15:45.440> given<00:15:45.680> that<00:15:45.920> you<00:15:46.079> got<00:15:46.240> like<00:15:46.399> Dario,<00:15:47.120> the<00:15:47.360> CEO<00:15:47.680> of<00:15:47.760> Anthropic,

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or<00:15:48.560> you've<00:15:48.720> got<00:15:48.880> Sam,<00:15:49.360> CEO<00:15:49.600> of<00:15:49.759> OpenAI<00:15:50.959> saying<00:15:51.440> for<00:15:51.839> 5<00:15:52.079> years<00:15:52.480> this<00:15:52.639> is<00:15:52.800> going<00:15:52.880> to<00:15:52.959> take<00:15:53.199> your<00:15:53.759> uh<00:15:54.399> hopefully<00:15:54.720> the<00:15:54.959> government<00:15:55.199> will<00:15:55.440> give<00:15:55.519> you<00:15:55.680> a<00:15:55.839> check,<00:15:57.040> you

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know,<00:15:57.440> universal<00:15:57.920> basic<00:15:58.320> income<00:15:58.480> and<00:15:58.639> all<00:15:58.800> that<00:15:58.880> type<00:15:59.040> of<00:15:59.120> stuff.

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We're<00:15:59.440> not<00:15:59.600> going<00:15:59.680> to<00:15:59.759> need<00:15:59.920> humans.<00:16:00.720> We're<00:16:00.880> going<00:16:00.959> to<00:16:01.040> be<00:16:01.199> in<00:16:01.360> like<00:16:01.600> and<00:16:01.680> and<00:16:02.079> so<00:16:03.360> uh<00:16:03.600> and<00:16:03.759> and<00:16:04.160> obviously<00:16:04.639> you're<00:16:04.959> seeing<00:16:06.160> uh<00:16:06.560> not<00:16:06.800> just<00:16:06.880> on<00:16:07.040> the<00:16:07.199> data<00:16:07.440> center

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side<00:16:08.079> the<00:16:08.560> leadership<00:16:09.120> problem.<00:16:10.160> Uh<00:16:10.560> but<00:16:11.040> you<00:16:11.199> know<00:16:11.440> all<00:16:11.600> of<00:16:11.759> these<00:16:12.079> CEOs<00:16:12.560> who<00:16:12.959> just<00:16:13.199> recently<00:16:13.680> gave<00:16:14.000> speeches<00:16:14.399> at<00:16:14.639> these<00:16:14.880> graduations<00:16:15.440> and<00:16:15.680> got

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booed<00:16:16.240> whenever<00:16:16.560> they<00:16:16.800> mentioned<00:16:17.120> how<00:16:17.759> amazing<00:16:18.320> AI<00:16:18.720> is<00:16:18.959> going<00:16:19.040> to<00:16:19.120> be<00:16:19.360> for<00:16:19.519> their<00:16:19.759> future.

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Everyone's<00:16:20.399> like<00:16:20.800> we<00:16:21.040> don't<00:16:21.120> like<00:16:21.279> this.<00:16:21.519> And<00:16:21.680> so<00:16:22.240> I<00:16:22.480> wonder<00:16:22.720> if<00:16:22.880> you<00:16:23.120> think<00:16:23.199> about<00:16:23.360> it<00:16:23.600> from<00:16:23.920> the<00:16:24.399> leaders<00:16:24.880> of<00:16:25.120> these<00:16:25.440> AI<00:16:25.920> companies,<00:16:27.120> what<00:16:27.440> have<00:16:27.680> they<00:16:28.079> done

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wrong<00:16:29.680> and<00:16:29.920> how<00:16:30.160> would<00:16:30.399> you<00:16:30.639> advise<00:16:31.120> them<00:16:31.440> to<00:16:31.759> approach<00:16:33.440> um<00:16:34.240> you<00:16:34.399> know<00:16:34.560> how<00:16:34.800> they're<00:16:35.120> talking<00:16:35.360> about<00:16:35.600> this<00:16:35.920> technology<00:16:36.399> that<00:16:36.639> they're

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bringing<00:16:37.040> into<00:16:37.279> the<00:16:37.519> world<00:16:38.480> and<00:16:39.120> what<00:16:39.440> would<00:16:39.680> need<00:16:39.839> to<00:16:40.079> happen<00:16:40.320> in<00:16:40.560> order<00:16:40.720> to<00:16:40.959> change<00:16:41.199> the<00:16:41.440> perception<00:16:41.759> of<00:16:41.920> AI<00:16:42.720> to<00:16:43.040> being<00:16:43.360> something<00:16:43.759> that's<00:16:44.160> positive<00:16:44.800> whereas

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it<00:16:45.440> really<00:16:45.600> is<00:16:45.839> like<00:16:46.079> it's<00:16:46.240> as<00:16:46.399> unpopular<00:16:46.880> as<00:16:47.120> Congress<00:16:47.440> in<00:16:47.680> a<00:16:47.839> lot<00:16:47.920> of<00:16:48.000> places.

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Let<00:16:49.759> me<00:16:49.920> reframe<00:16:50.240> it<00:16:50.399> differently.<00:16:51.120> Yeah,<00:16:51.519> it's<00:16:51.839> not<00:16:52.000> what<00:16:52.240> I<00:16:52.399> think<00:16:52.639> they<00:16:52.959> should<00:16:53.199> do.

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Let<00:16:54.160> me<00:16:54.399> tell<00:16:54.560> you<00:16:54.720> what<00:16:54.959> I've<00:16:55.199> done<00:16:56.399> that<00:16:56.639> has<00:16:56.800> worked.

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I<00:16:58.480> think<00:16:59.040> the<00:16:59.360> message<00:16:59.680> that<00:16:59.920> you<00:17:00.160> deliver<00:17:00.560> matters.

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I<00:17:02.079> think<00:17:02.240> if<00:17:02.399> you<00:17:02.639> stand<00:17:02.800> on<00:17:03.040> on<00:17:03.360> a<00:17:03.600> stage<00:17:03.920> or<00:17:04.319> behind<00:17:04.640> a<00:17:04.799> mic<00:17:05.039> and<00:17:05.199> say<00:17:05.439> this<00:17:05.600> is<00:17:05.679> going<00:17:05.760> to<00:17:05.919> take<00:17:06.079> all<00:17:06.240> your<00:17:06.480> jobs,<00:17:07.360> you're<00:17:07.600> going<00:17:07.679> to<00:17:07.760> get<00:17:07.919> people<00:17:08.160> to<00:17:08.319> focus<00:17:08.559> on<00:17:08.720> that.

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Again,<00:17:09.280> I<00:17:09.439> think<00:17:09.520> you<00:17:09.679> can<00:17:09.760> ask<00:17:10.000> how<00:17:10.160> can<00:17:10.319> AI<00:17:10.559> take<00:17:10.720> my<00:17:10.799> job.

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You<00:17:11.199> can<00:17:11.280> find<00:17:11.520> answers<00:17:11.760> for<00:17:11.919> that.<00:17:12.480> But<00:17:12.559> is<00:17:12.799> that<00:17:12.959> the<00:17:13.120> highest<00:17:13.439> quality<00:17:13.839> question?

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How<00:17:16.079> do<00:17:16.240> you<00:17:16.400> ask<00:17:16.640> how<00:17:16.880> might<00:17:17.520> AI<00:17:18.000> make<00:17:18.160> me<00:17:18.400> irreplaceable?

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How<00:17:19.679> might<00:17:19.919> this<00:17:20.160> enhance<00:17:20.720> me,<00:17:21.199> not<00:17:21.439> replace<00:17:21.760> me?

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You<00:17:22.240> can<00:17:22.400> find<00:17:22.559> answers<00:17:22.880> to<00:17:23.039> that,<00:17:23.360> too.<00:17:24.319> What<00:17:24.559> I<00:17:24.799> think<00:17:25.120> matters<00:17:25.520> for<00:17:25.760> people,<00:17:26.799> a<00:17:27.039> lot<00:17:27.120> of<00:17:27.280> people<00:17:27.520> still<00:17:27.760> are<00:17:27.919> very<00:17:28.079> much<00:17:28.240> dabbling.

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They're<00:17:28.960> using<00:17:29.200> this<00:17:29.360> to<00:17:29.520> write<00:17:29.679> better<00:17:30.000> emails<00:17:30.320> and<00:17:30.480> then<00:17:30.640> they're<00:17:30.880> seeing<00:17:31.120> all<00:17:31.360> this<00:17:31.600> doom<00:17:31.919> and<00:17:32.160> gloom<00:17:32.480> news<00:17:33.120> that's<00:17:33.440> coming<00:17:33.679> out<00:17:33.840> and<00:17:34.080> so<00:17:34.240> they<00:17:34.400> think<00:17:34.640> they<00:17:34.880> have

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this<00:17:35.360> connotation<00:17:35.840> that<00:17:36.160> it's<00:17:36.400> bad.<00:17:37.360> Tech<00:17:37.600> is<00:17:37.760> not<00:17:37.919> good<00:17:38.080> or<00:17:38.240> bad.

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The<00:17:38.880> leader<00:17:39.120> who<00:17:39.280> uses<00:17:39.520> it<00:17:39.760> makes<00:17:40.000> that<00:17:40.160> determination.

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Well,<00:17:41.200> it's<00:17:41.440> Yeah,<00:17:41.679> I<00:17:41.840> agree.<00:17:42.160> But<00:17:42.240> it's<00:17:42.480> not<00:17:42.640> just<00:17:42.799> the<00:17:43.039> news.

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It's<00:17:44.080> the<00:17:44.320> leaders<00:17:44.640> of<00:17:44.880> these<00:17:45.120> companies<00:17:45.520> themselves<00:17:46.160> who<00:17:46.320> are<00:17:46.559> saying<00:17:46.720> it.

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They<00:17:47.919> what<00:17:48.080> they<00:17:48.240> are<00:17:48.400> not<00:17:48.559> doing<00:17:48.960> that<00:17:49.120> is<00:17:49.280> a<00:17:49.520> difference<00:17:50.160> right<00:17:50.400> like<00:17:50.640> that<00:17:50.799> is<00:17:51.039> like<00:17:51.200> something<00:17:51.360> I<00:17:51.600> don't<00:17:51.760> know<00:17:51.840> that<00:17:52.000> we've<00:17:52.240> ever<00:17:52.480> seen<00:17:52.720> before<00:17:53.039> where<00:17:53.280> like<00:17:53.440> the

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CEOs<00:17:54.127> of<00:17:54.495> the<00:17:54.862> AI<00:17:55.229> companies<00:17:55.596> are<00:17:55.964> the<00:17:56.331> ones<00:17:56.698> who<00:17:57.065> are<00:17:57.433> spreading<00:17:57.800> the<00:17:58.167> doom.<00:17:58.535> What<00:17:58.902> I<00:17:59.269> wish<00:17:59.636> [snorts]<00:18:00.004> I<00:18:00.371> wish<00:18:00.738> they<00:18:01.105> would<00:18:01.473> be<00:18:01.840> doing

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is<00:18:03.280> I<00:18:03.600> wish<00:18:03.760> they<00:18:04.080> would<00:18:04.240> be<00:18:04.480> saying<00:18:04.960> here's<00:18:05.280> what's<00:18:05.600> at<00:18:05.840> stake<00:18:06.880> and<00:18:07.200> here's<00:18:08.080> the<00:18:08.320> role<00:18:08.559> that<00:18:08.880> leaders<00:18:09.440> or<00:18:09.760> government<00:18:10.400> can<00:18:10.640> play<00:18:11.760> because

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when<00:18:12.960> I<00:18:13.120> look<00:18:13.280> at<00:18:13.440> the<00:18:13.679> value<00:18:13.919> of<00:18:14.160> humans<00:18:15.280> if<00:18:15.520> you<00:18:15.679> are<00:18:15.840> paying<00:18:16.240> people<00:18:16.480> to<00:18:16.799> act<00:18:17.200> like<00:18:17.440> machines.

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You're<00:18:18.559> right.<00:18:18.960> Those<00:18:19.120> jobs<00:18:19.440> are<00:18:19.679> going<00:18:19.840> away.

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But<00:18:20.400> what<00:18:20.559> is<00:18:20.720> a<00:18:20.880> job?<00:18:21.919> It's<00:18:22.160> just<00:18:22.320> a<00:18:22.559> series<00:18:22.799> of<00:18:22.960> skills<00:18:23.280> you<00:18:23.520> apply<00:18:23.840> and<00:18:24.160> processes<00:18:24.640> you<00:18:24.960> follow.

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If<00:18:26.400> you<00:18:26.480> study<00:18:26.799> tech<00:18:27.120> changes<00:18:27.440> throughout<00:18:27.760> history,<00:18:28.160> from<00:18:28.880> printing<00:18:29.280> press,<00:18:29.840> assembly<00:18:30.320> line,<00:18:30.799> steam<00:18:31.200> engine,<00:18:31.520> electricity,<00:18:32.160> internet,<00:18:32.880> all<00:18:33.120> of<00:18:33.280> them,<00:18:33.679> they<00:18:33.919> did

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not<00:18:34.240> make<00:18:34.400> jobs<00:18:34.720> go<00:18:34.960> away.<00:18:35.760> They<00:18:36.000> made<00:18:36.240> the<00:18:36.480> value<00:18:36.799> of<00:18:37.039> certain<00:18:37.520> skills<00:18:37.919> and<00:18:38.160> processes<00:18:39.039> skyrocket<00:18:39.760> in<00:18:40.000> value<00:18:40.720> and<00:18:40.880> the<00:18:41.120> value<00:18:41.280> of<00:18:41.440> certain<00:18:41.840> skills<00:18:42.160> and

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processes<00:18:43.520> plummet<00:18:43.919> in<00:18:44.160> value.

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Now,<00:18:44.720> if<00:18:44.960> your<00:18:45.200> job<00:18:45.520> description<00:18:46.240> happens<00:18:46.559> to<00:18:46.880> capture<00:18:47.360> a<00:18:47.679> lot<00:18:47.760> of<00:18:48.000> skills<00:18:48.320> and<00:18:48.559> processes<00:18:49.039> that<00:18:49.280> are<00:18:49.520> going<00:18:49.679> away,<00:18:50.720> that<00:18:51.280> specific<00:18:51.919> job,<00:18:52.480> you're<00:18:52.799> right.

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What<00:18:53.520> happens<00:18:53.760> to<00:18:54.000> those<00:18:54.240> people<00:18:54.559> though?<00:18:55.200> Throughout<00:18:55.520> history,<00:18:55.840> they've<00:18:56.080> always<00:18:56.320> learned<00:18:56.559> new<00:18:56.799> skills.

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And<00:18:57.840> so,<00:18:58.000> I<00:18:58.240> think<00:18:58.320> this<00:18:58.559> is<00:18:58.640> where<00:18:58.799> I<00:18:58.960> am<00:18:59.120> seeing<00:18:59.360> plenty<00:18:59.679> of<00:18:59.840> evidence<00:19:00.160> in<00:19:00.400> companies<00:19:00.720> where<00:19:00.960> they're<00:19:01.120> not<00:19:01.280> using<00:19:01.440> this<00:19:01.600> to<00:19:01.760> cut<00:19:02.000> people.

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They're<00:19:02.960> using<00:19:03.200> this<00:19:03.360> to<00:19:03.600> drive<00:19:04.000> way<00:19:04.400> higher<00:19:04.799> revenue<00:19:05.760> per<00:19:06.080> employee.

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Maybe<00:19:07.200> they're<00:19:07.520> not<00:19:07.679> hiring<00:19:08.720> as<00:19:09.039> aggressively,<00:19:09.919> but<00:19:10.240> their<00:19:10.559> standards<00:19:10.960> for<00:19:11.200> what<00:19:11.520> humans<00:19:12.000> can<00:19:12.240> now<00:19:12.559> do<00:19:13.200> is<00:19:13.520> way<00:19:13.760> more<00:19:14.000> elevated.

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That's<00:19:14.960> the<00:19:15.200> story<00:19:15.440> I<00:19:15.760> wish<00:19:16.160> they<00:19:16.400> were<00:19:16.559> telling.

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Fine<00:19:17.280> to<00:19:17.520> give<00:19:17.760> caution,<00:19:18.640> but<00:19:19.280> why<00:19:19.600> not<00:19:19.760> also<00:19:20.160> provide<00:19:20.559> the<00:19:20.799> solution?

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Yeah.<00:19:22.320> It's<00:19:22.559> so<00:19:22.720> interesting<00:19:23.120> because<00:19:23.440> again,<00:19:23.760> like<00:19:24.000> when<00:19:24.240> Henry<00:19:24.640> Ford<00:19:25.120> invented<00:19:25.600> the<00:19:25.760> automobile,<00:19:26.320> he<00:19:26.480> didn't<00:19:26.640> say<00:19:26.799> this<00:19:26.960> is<00:19:27.039> going<00:19:27.120> to<00:19:27.200> take<00:19:27.360> all<00:19:27.520> of<00:19:27.679> your<00:19:27.840> jobs,

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right?<00:19:29.600> There<00:19:29.840> were<00:19:30.400> people<00:19:30.720> saying<00:19:30.960> that<00:19:31.120> it<00:19:31.280> was,<00:19:31.520> you<00:19:31.600> know,<00:19:31.760> this<00:19:31.919> is<00:19:32.080> going<00:19:32.160> to<00:19:32.480> do<00:19:32.720> whatever<00:19:33.280> and<00:19:33.600> kind<00:19:33.760> of<00:19:33.919> hurt.

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And<00:19:34.400> every<00:19:34.640> technical<00:19:35.440> every<00:19:35.760> technological<00:19:36.480> revolution<00:19:36.880> as<00:19:37.120> you<00:19:37.200> mentioned<00:19:37.840> has<00:19:38.160> actually<00:19:38.400> ended<00:19:38.640> up<00:19:38.799> creating<00:19:39.120> way<00:19:39.440> more<00:19:39.600> jobs<00:19:40.160> than<00:19:40.400> it's<00:19:40.720> displaced.

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It<00:19:41.679> has<00:19:41.840> done<00:19:42.000> that<00:19:42.960> every<00:19:43.440> change<00:19:43.600> in<00:19:43.919> history.

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Yeah.<00:19:45.440> And<00:19:45.679> the<00:19:45.840> the<00:19:46.240> only<00:19:46.559> wrinkle<00:19:47.039> here<00:19:47.360> is<00:19:47.600> it<00:19:47.840> does<00:19:48.000> feel<00:19:48.160> like<00:19:48.320> we<00:19:48.559> have<00:19:48.640> a<00:19:48.799> lack<00:19:49.039> of<00:19:49.280> leadership<00:19:50.160> in<00:19:50.480> both<00:19:50.799> government<00:19:51.200> and<00:19:51.520> business<00:19:52.720> and<00:19:52.799> like

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what<00:19:53.280> their<00:19:53.520> role<00:19:54.000> is<00:19:54.240> in<00:19:54.559> this,<00:19:55.280> right?

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Like<00:19:55.919> I'm<00:19:56.080> not<00:19:56.320> I<00:19:56.480> just<00:19:56.640> don't<00:19:56.799> want<00:19:56.880> to<00:19:57.039> pick<00:19:57.200> on<00:19:57.360> the<00:19:57.760> CEOs<00:19:58.240> themselves,<00:19:59.039> although<00:19:59.280> they<00:19:59.440> should<00:19:59.600> be<00:19:59.679> picked<00:19:59.919> on.

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They're<00:20:00.240> fine.<00:20:00.480> They're<00:20:00.960> leading,<00:20:01.440> you<00:20:01.600> know,<00:20:01.760> what<00:20:01.919> could<00:20:02.160> be<00:20:02.240> the<00:20:02.880> biggest<00:20:03.280> companies<00:20:03.600> in<00:20:03.760> the<00:20:03.919> history<00:20:04.080> of<00:20:04.240> humanity.

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But<00:20:05.360> also<00:20:05.600> like<00:20:05.760> it<00:20:06.000> doesn't<00:20:06.160> seem<00:20:06.400> like<00:20:06.640> our<00:20:06.960> political<00:20:07.360> leaders,<00:20:07.760> elected<00:20:08.160> leaders,<00:20:08.720> community<00:20:09.120> leaders<00:20:09.600> really<00:20:09.919> understand<00:20:10.400> how<00:20:10.720> to<00:20:11.679> respond<00:20:12.400> to<00:20:12.640> this.

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They<00:20:13.679> don't.<00:20:14.080> And<00:20:14.480> I<00:20:14.720> have<00:20:15.360> um<00:20:15.919> had<00:20:16.240> firsthand<00:20:16.880> conversations<00:20:17.679> with<00:20:18.000> somebody<00:20:18.240> who<00:20:18.480> sits<00:20:18.720> on<00:20:18.880> the<00:20:19.039> AI<00:20:19.440> House<00:20:19.679> task<00:20:20.000> force<00:20:20.320> for<00:20:20.720> AI.

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And<00:20:21.840> when<00:20:22.000> I<00:20:22.160> asked<00:20:22.320> him,<00:20:22.480> "What<00:20:22.720> are<00:20:22.880> you<00:20:23.039> guys<00:20:23.280> doing?"

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His<00:20:24.400> answer<00:20:24.559> was,<00:20:24.720> "We<00:20:25.120> haven't<00:20:25.360> met<00:20:25.600> in<00:20:25.760> over<00:20:26.000> a<00:20:26.240> year."

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Yeah.<00:20:27.679> This<00:20:28.000> was<00:20:28.159> originally<00:20:28.720> formed<00:20:29.039> to<00:20:29.280> help<00:20:29.440> us<00:20:29.760> get<00:20:30.000> more<00:20:30.320> clear<00:20:30.640> on<00:20:31.360> what<00:20:31.600> AI<00:20:32.000> is<00:20:32.240> so<00:20:32.400> that<00:20:32.640> we<00:20:32.799> can<00:20:33.039> govern.

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They<00:20:33.679> haven't<00:20:33.840> done<00:20:34.080> anything.<00:20:34.799> And<00:20:34.960> I<00:20:35.200> and<00:20:35.840> my<00:20:36.159> call<00:20:36.320> to<00:20:36.480> him<00:20:36.640> was,<00:20:36.880> "Dude,<00:20:37.360> fly<00:20:37.679> me<00:20:37.840> out.

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Let's<00:20:38.640> go."<00:20:39.200> Because<00:20:39.919> you<00:20:40.320> got<00:20:40.480> to<00:20:40.720> get<00:20:41.120> educated.

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You<00:20:42.080> personally<00:20:42.559> have<00:20:42.720> to<00:20:42.880> be<00:20:43.039> wielding<00:20:43.440> this<00:20:43.919> so<00:20:44.159> that<00:20:44.320> you<00:20:44.559> understand<00:20:44.880> what<00:20:45.039> it<00:20:45.280> can<00:20:45.360> and<00:20:45.600> what<00:20:45.760> it<00:20:46.000> cannot<00:20:46.320> do.

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You<00:20:47.039> got<00:20:47.120> to<00:20:47.200> be<00:20:47.280> in<00:20:47.440> the<00:20:47.679> game<00:20:48.320> and<00:20:48.559> then<00:20:48.880> you<00:20:49.039> can<00:20:49.280> actually<00:20:49.520> be<00:20:49.679> qualified<00:20:50.080> to<00:20:50.320> start<00:20:50.480> making<00:20:50.799> decisions<00:20:51.200> around<00:20:51.760> governance<00:20:52.240> and<00:20:52.400> and<00:20:52.720> how<00:20:52.960> government<00:20:53.280> can<00:20:53.440> be<00:20:53.600> involved.

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Do<00:20:55.600> you<00:20:55.679> think<00:20:55.760> a<00:20:55.919> lot<00:20:56.000> of<00:20:56.240> because<00:20:56.400> you<00:20:56.480> you<00:20:56.720> said<00:20:56.880> something<00:20:57.200> interesting<00:20:58.400> or<00:20:58.720> you<00:20:58.880> asked<00:20:59.120> something<00:20:59.360> interesting<00:20:59.679> when<00:20:59.919> you<00:21:00.000> said<00:21:00.159> what<00:21:00.320> is<00:21:00.480> a<00:21:00.640> job<00:21:02.080> and<00:21:04.320> kind

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of<00:21:04.720> behind<00:21:05.039> that<00:21:05.200> is<00:21:05.440> like<00:21:05.600> what<00:21:05.840> is<00:21:05.919> our<00:21:06.320> identity?

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Boom.<00:21:08.559> We've<00:21:08.880> attached<00:21:09.280> our<00:21:09.679> identity<00:21:10.159> to<00:21:11.120> what<00:21:11.360> we<00:21:11.600> do<00:21:11.760> for<00:21:11.919> a<00:21:12.080> living<00:21:12.320> or<00:21:12.559> what<00:21:12.720> our<00:21:12.960> title<00:21:13.280> is<00:21:13.520> or<00:21:13.760> what<00:21:13.919> our<00:21:14.159> job<00:21:14.320> is<00:21:14.559> and<00:21:14.799> stuff<00:21:14.880> like<00:21:15.039> that<00:21:15.600> and<00:21:15.760> that's

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not<00:21:16.320> actually<00:21:16.960> who<00:21:17.360> we<00:21:17.600> are<00:21:18.080> right<00:21:18.400> and<00:21:18.640> so<00:21:19.840> um<00:21:20.559> but<00:21:20.960> we<00:21:21.200> we've<00:21:21.600> kind<00:21:21.840> of<00:21:22.000> trained<00:21:22.480> particularly<00:21:22.880> in<00:21:23.120> America<00:21:23.520> this<00:21:23.679> isn't<00:21:23.919> true<00:21:24.559> globally

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but<00:21:25.200> in<00:21:25.360> America<00:21:26.960> we<00:21:27.360> are<00:21:27.600> the<00:21:27.840> first<00:21:28.000> thing<00:21:28.080> we<00:21:28.240> ask<00:21:28.480> like<00:21:28.640> what<00:21:28.799> do<00:21:28.880> you<00:21:29.039> do?<00:21:29.840> Yes,<00:21:30.880> what's<00:21:31.039> your<00:21:31.280> that<00:21:31.440> type<00:21:31.600> of<00:21:31.760> stuff<00:21:32.080> and<00:21:32.720> I<00:21:32.960> think

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that<00:21:33.440> is<00:21:33.679> like<00:21:33.840> kind<00:21:34.000> of<00:21:34.080> the<00:21:34.320> fundamental<00:21:34.880> change<00:21:35.120> that<00:21:35.360> we're<00:21:35.520> about<00:21:35.679> to<00:21:35.919> go<00:21:36.000> through<00:21:36.240> is<00:21:36.559> like<00:21:36.799> who<00:21:37.039> are<00:21:37.440> we?<00:21:37.679> What<00:21:37.840> does<00:21:38.000> it<00:21:38.159> mean<00:21:38.400> to<00:21:38.640> be<00:21:40.159> you<00:21:40.400> know<00:21:40.559> a<00:21:40.880> human<00:21:41.200> being?

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So<00:21:42.240> this<00:21:42.400> is<00:21:42.480> the<00:21:42.720> spoiler<00:21:43.120> alert.<00:21:43.520> You<00:21:43.760> just<00:21:44.080> this<00:21:44.320> is<00:21:44.400> the<00:21:44.720> conclusion<00:21:45.679> to<00:21:45.919> the<00:21:46.080> AI-driven<00:21:46.720> leader.

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When<00:21:48.000> I<00:21:48.159> was<00:21:48.320> a<00:21:48.559> kid<00:21:49.440> I<00:21:49.679> was<00:21:49.840> bullied<00:21:50.240> really<00:21:50.480> significantly.

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My<00:21:52.240> entire<00:21:52.559> life<00:21:52.799> Clint<00:21:53.280> I<00:21:53.440> really<00:21:53.679> hated<00:21:54.080> myself.

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My<00:21:54.795> self-talk<00:21:55.030> was<00:21:55.266> absolutely<00:21:55.501> brutal<00:21:55.737> because<00:21:55.972> the<00:21:56.208> external<00:21:56.443> world<00:21:56.679> just<00:21:56.915> kind<00:21:57.150> of<00:21:57.386> shaped<00:21:57.621> that<00:21:57.857> as<00:21:58.092> part<00:21:58.328> of<00:21:58.563> my<00:21:58.799> identity.

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And<00:21:59.679> as<00:21:59.840> a<00:22:00.000> kid<00:22:00.159> my<00:22:00.400> way<00:22:00.480> to<00:22:00.640> work<00:22:00.799> through<00:22:00.960> that<00:22:01.200> trauma<00:22:02.000> was<00:22:02.240> to<00:22:02.400> achieve.

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I<00:22:04.000> thought<00:22:04.159> if<00:22:04.320> I<00:22:04.480> was<00:22:04.559> more<00:22:04.799> successful<00:22:05.120> than<00:22:05.280> my<00:22:05.440> peers,<00:22:05.760> they'd<00:22:05.919> like<00:22:06.080> me<00:22:06.159> or<00:22:06.400> they'd<00:22:06.640> respect<00:22:06.880> me.

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And<00:22:07.360> it<00:22:07.600> really<00:22:07.760> did<00:22:07.919> drive<00:22:08.240> me.<00:22:08.799> But<00:22:08.960> it<00:22:09.120> wasn't<00:22:09.360> until<00:22:09.600> I<00:22:09.760> sold<00:22:10.000> my<00:22:10.159> last<00:22:10.320> company<00:22:10.640> that<00:22:10.799> I<00:22:11.039> woke<00:22:11.200> up<00:22:11.280> the<00:22:11.440> next<00:22:11.600> morning<00:22:11.919> really<00:22:12.159> depressed<00:22:13.600> cuz<00:22:13.919> I<00:22:14.320> had<00:22:14.559> made<00:22:14.720> the<00:22:14.960> mistake

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so<00:22:15.600> many<00:22:15.760> people<00:22:16.000> make,<00:22:16.240> which<00:22:16.400> is<00:22:16.559> I<00:22:16.720> attached<00:22:17.200> my<00:22:17.679> identity<00:22:18.000> to<00:22:18.240> my<00:22:18.559> job.

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And<00:22:19.600> when<00:22:19.840> my<00:22:20.000> job<00:22:20.240> was<00:22:20.480> no<00:22:20.640> longer<00:22:20.960> my<00:22:21.200> job,<00:22:22.000> I<00:22:22.240> didn't<00:22:22.400> know<00:22:22.559> who<00:22:22.720> I<00:22:22.960> was.

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That<00:22:24.559> took<00:22:24.799> me<00:22:24.880> on<00:22:25.360> six<00:22:25.679> months<00:22:26.080> of<00:22:26.400> deep<00:22:26.720> work<00:22:27.039> and<00:22:27.280> soul-searching.

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And<00:22:28.080> what<00:22:28.320> I<00:22:28.480> realized<00:22:28.960> is<00:22:29.760> you<00:22:30.000> are<00:22:30.240> you.

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You<00:22:31.520> are<00:22:31.679> not<00:22:32.000> what<00:22:32.240> you<00:22:32.480> do.<00:22:33.919> The<00:22:34.240> amount<00:22:34.480> of<00:22:34.720> fear<00:22:35.280> around<00:22:35.679> AI<00:22:36.480> is<00:22:36.720> is<00:22:37.120> so<00:22:37.360> widespread<00:22:38.000> because<00:22:38.480> people<00:22:38.960> think<00:22:39.200> it's

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gonna<00:22:39.760> take<00:22:40.000> their<00:22:40.240> job.<00:22:41.039> I<00:22:41.280> think<00:22:41.520> subconsciously<00:22:42.400> they<00:22:42.720> think<00:22:42.799> it's<00:22:43.120> going<00:22:43.200> to<00:22:43.280> take<00:22:43.520> their<00:22:44.000> identity.

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But<00:22:45.760> I<00:22:46.000> think<00:22:46.159> about<00:22:46.320> how<00:22:46.559> Michelangelo<00:22:47.280> sculpted<00:22:47.600> the<00:22:47.840> David.

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He<00:22:48.559> started<00:22:48.799> with<00:22:49.039> this<00:22:49.200> large<00:22:49.440> block<00:22:49.679> of<00:22:49.919> marble.

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He<00:22:50.559> didn't<00:22:50.720> add<00:22:50.960> a<00:22:51.120> thing.<00:22:51.919> He<00:22:52.159> just<00:22:52.400> removed<00:22:53.039> layer<00:22:53.280> after<00:22:53.840> layer<00:22:54.080> after<00:22:54.640> layer<00:22:54.880> after<00:22:55.360> layer<00:22:55.600> till<00:22:56.000> all<00:22:56.400> that<00:22:56.640> was<00:22:56.799> left<00:22:57.039> was<00:22:57.280> a<00:22:57.440> masterpiece.

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And<00:22:59.200> the<00:22:59.440> thing<00:22:59.520> I<00:22:59.840> wonder<00:23:00.000> is<00:23:00.320> for<00:23:00.480> you<00:23:00.640> who's<00:23:00.960> listening<00:23:01.200> to<00:23:01.360> this,<00:23:02.720> might<00:23:02.960> there<00:23:03.200> be<00:23:03.280> a<00:23:03.440> masterpiece<00:23:03.919> inside<00:23:04.240> of<00:23:04.400> you?

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But<00:23:05.919> you're<00:23:06.080> carrying<00:23:06.400> around<00:23:06.880> so<00:23:07.280> many<00:23:07.760> layers<00:23:08.400> of<00:23:08.720> unnecessarily<00:23:09.600> marble<00:23:10.159> where<00:23:10.480> you're<00:23:10.720> doing<00:23:11.200> all<00:23:11.520> the<00:23:11.840> tasks<00:23:12.720> in<00:23:13.039> your<00:23:13.280> job<00:23:13.840> that

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frankly<00:23:14.400> is<00:23:14.559> you<00:23:14.720> acting<00:23:14.960> like<00:23:15.120> a<00:23:15.360> machine.<00:23:16.000> Send<00:23:16.240> this<00:23:16.559> email,<00:23:16.960> generate<00:23:17.440> this<00:23:17.760> report,<00:23:18.400> sit<00:23:18.640> in<00:23:18.880> this<00:23:19.039> meeting,<00:23:19.679> do<00:23:19.919> this<00:23:20.240> task.

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But<00:23:21.440> when's<00:23:21.760> the<00:23:21.919> last<00:23:22.159> time<00:23:22.400> you<00:23:22.640> actually<00:23:22.880> took<00:23:23.120> a<00:23:23.280> step<00:23:23.520> back<00:23:23.679> and<00:23:23.919> said,<00:23:24.080> "Hold<00:23:24.480> on.

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What<00:23:25.840> is<00:23:26.000> it<00:23:26.159> that<00:23:26.559> makes<00:23:27.760> you<00:23:28.640> you?

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What<00:23:30.000> are<00:23:30.159> your<00:23:30.320> god-given<00:23:31.039> strengths<00:23:31.360> that<00:23:31.600> truly<00:23:32.080> define<00:23:32.640> who<00:23:33.039> you<00:23:33.360> are?

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And<00:23:34.240> how<00:23:34.400> do<00:23:34.559> you<00:23:34.799> harness<00:23:35.200> those<00:23:35.440> strengths?<00:23:36.240> Focus<00:23:36.640> them<00:23:36.880> on<00:23:37.039> the<00:23:37.440> 20%<00:23:38.240> priorities<00:23:38.799> of<00:23:38.960> your<00:23:39.120> role<00:23:40.159> that<00:23:40.400> are<00:23:40.640> directly<00:23:41.039> in<00:23:41.280> alignment<00:23:41.600> with<00:23:41.840> company<00:23:42.159> goals

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and<00:23:42.720> then<00:23:43.039> figure<00:23:43.200> out<00:23:43.360> how<00:23:43.520> to<00:23:43.679> use<00:23:43.840> AI<00:23:44.159> to<00:23:44.320> turn<00:23:44.480> those<00:23:44.640> strengths<00:23:44.960> into<00:23:45.200> superpowers.

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When<00:23:45.919> you<00:23:46.080> do<00:23:46.240> that,<00:23:46.720> you<00:23:46.960> realize<00:23:47.679> it<00:23:48.000> can<00:23:48.320> only<00:23:48.799> enhance<00:23:49.280> you<00:23:49.600> because<00:23:49.840> it<00:23:50.080> can<00:23:50.320> never<00:23:50.799> replace<00:23:52.080> you.

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It<00:23:54.320> starts<00:23:54.720> by<00:23:55.039> asking<00:23:55.600> better<00:23:56.320> questions.

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Who<00:23:58.159> can<00:23:58.400> you<00:23:58.720> become?<00:24:00.159> That<00:24:00.400> answer<00:24:00.640> lies<00:24:00.880> in<00:24:01.120> you.

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Yeah.<00:24:03.760> And<00:24:03.919> it's<00:24:04.080> a<00:24:04.240> double-edged<00:24:04.720> sword.<00:24:05.120> The<00:24:05.280> fact<00:24:05.360> that<00:24:05.520> we've<00:24:05.840> attached<00:24:06.240> our<00:24:06.559> identity<00:24:06.880> to<00:24:07.200> our<00:24:07.520> jobs<00:24:07.840> or<00:24:08.080> our<00:24:08.320> titles<00:24:08.880> or<00:24:09.280> our<00:24:09.600> bank<00:24:09.840> account<00:24:10.159> or<00:24:10.400> any<00:24:10.559> of<00:24:10.640> this<00:24:10.799> type

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of<00:24:11.120> stuff<00:24:11.360> because<00:24:11.919> when<00:24:12.159> your<00:24:12.400> company's<00:24:12.720> super<00:24:13.039> successful,<00:24:13.440> I<00:24:13.600> mean,<00:24:13.679> we<00:24:13.919> both<00:24:14.080> probably<00:24:14.400> know<00:24:14.559> a<00:24:14.720> lot<00:24:14.799> of<00:24:14.880> billionaires<00:24:15.360> and,<00:24:15.679> you<00:24:15.840> know,<00:24:16.000> folks.

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When<00:24:16.480> your<00:24:16.640> company's<00:24:16.960> like<00:24:17.200> really<00:24:17.600> successful,<00:24:18.720> you<00:24:18.960> think<00:24:19.200> you're<00:24:19.600> really<00:24:20.000> successful.

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When<00:24:22.240> your<00:24:22.880> uh<00:24:23.039> bank<00:24:23.360> account<00:24:23.679> is<00:24:23.919> huge,<00:24:25.440> you<00:24:25.760> think<00:24:26.080> you're<00:24:26.480> rich.

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And<00:24:29.360> so<00:24:29.600> there's<00:24:29.919> this<00:24:30.080> double-edged<00:24:30.640> sword<00:24:30.799> of<00:24:30.960> it<00:24:31.120> where<00:24:31.360> like<00:24:31.600> you<00:24:31.760> can<00:24:31.840> ride<00:24:32.080> that<00:24:32.240> high<00:24:32.480> for<00:24:32.640> a<00:24:32.799> little<00:24:32.880> bit<00:24:32.960> and<00:24:33.120> then<00:24:33.360> as<00:24:33.520> as<00:24:33.760> you<00:24:33.919> mentioned,<00:24:34.320> you<00:24:34.559> kind<00:24:34.640> of

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like<00:24:34.880> realize<00:24:35.200> like,<00:24:35.360> oh,<00:24:35.520> that<00:24:35.679> was<00:24:35.760> all<00:24:36.000> kind<00:24:36.159> of<00:24:36.240> like<00:24:36.400> meaningless.

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Actually,<00:24:38.240> I<00:24:38.559> was<00:24:38.640> chasing<00:24:39.039> something<00:24:39.279> where<00:24:39.520> there<00:24:39.679> was<00:24:39.840> nothing<00:24:40.080> at<00:24:40.240> the<00:24:40.400> end<00:24:40.559> of<00:24:40.640> that<00:24:41.039> like<00:24:41.600> doesn't<00:24:41.840> matter.

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And<00:24:42.400> so<00:24:42.559> you<00:24:42.720> attach<00:24:43.120> yourself<00:24:43.440> to<00:24:44.000> your<00:24:44.400> both<00:24:44.640> good<00:24:44.799> and<00:24:45.039> bad.

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Like<00:24:45.520> I<00:24:45.840> am<00:24:46.159> successful<00:24:46.720> because<00:24:46.960> my<00:24:47.279> company<00:24:47.520> is<00:24:47.679> successful<00:24:48.400> or<00:24:48.720> I<00:24:48.880> am<00:24:49.039> a<00:24:49.200> failure<00:24:49.600> because<00:24:49.919> my<00:24:50.240> company<00:24:50.640> is<00:24:50.799> a<00:24:51.039> failure.

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Right?<00:24:52.159> And<00:24:52.400> neither<00:24:52.799> one<00:24:52.960> of<00:24:53.120> those<00:24:53.360> things<00:24:53.600> is<00:24:53.840> real.

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Neither<00:24:54.960> one.<00:24:57.120> And<00:24:57.360> this<00:24:57.600> is<00:24:57.679> where<00:24:58.000> I<00:24:58.240> mean<00:24:59.200> I've<00:24:59.520> just<00:24:59.840> seen<00:25:00.080> it<00:25:00.559> inside<00:25:00.960> my<00:25:01.279> company.

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I've<00:25:01.760> seen<00:25:01.919> it<00:25:02.000> inside<00:25:02.320> the<00:25:02.559> companies<00:25:02.880> that<00:25:03.120> we<00:25:03.360> support<00:25:03.840> where<00:25:05.039> if<00:25:05.360> you<00:25:05.520> have<00:25:05.919> the<00:25:06.159> right<00:25:06.400> leadership<00:25:07.600> that's<00:25:07.840> saying<00:25:08.080> no,<00:25:08.320> we<00:25:08.480> are<00:25:08.640> going<00:25:08.720> to<00:25:08.799> we're<00:25:09.039> going<00:25:09.120> to<00:25:09.200> go

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lead<00:25:09.600> by<00:25:09.760> example.<00:25:10.159> We're<00:25:10.320> going<00:25:10.321> to<00:25:10.480> become<00:25:10.640> AI-driven<00:25:11.279> leaders.

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If<00:25:11.600> we're<00:25:11.760> going<00:25:11.840> to<00:25:11.919> use<00:25:12.000> this<00:25:12.240> to<00:25:12.559> genuinely<00:25:13.200> make<00:25:13.360> ourselves<00:25:13.840> more<00:25:14.080> impactful,<00:25:14.880> then<00:25:15.120> we<00:25:15.279> can<00:25:15.440> cast<00:25:15.760> that<00:25:16.000> vision<00:25:16.240> and<00:25:16.480> lead<00:25:16.640> the<00:25:16.880> team<00:25:17.039> to<00:25:17.279> do<00:25:17.360> it.

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The<00:25:18.480> things<00:25:18.720> that<00:25:19.120> people<00:25:19.440> are<00:25:19.760> doing<00:25:20.000> in<00:25:20.240> their<00:25:20.480> careers<00:25:20.960> is<00:25:21.200> nothing<00:25:21.520> short<00:25:21.760> of<00:25:21.919> remarkable.

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The<00:25:23.360> fulfillment<00:25:23.760> that<00:25:24.000> they<00:25:24.240> achieve,<00:25:24.720> the<00:25:24.880> the<00:25:25.279> agency<00:25:25.840> that<00:25:26.080> they<00:25:26.400> have<00:25:26.880> is<00:25:27.279> nothing<00:25:27.679> short<00:25:28.000> of<00:25:28.159> remarkable.

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And<00:25:29.279> for<00:25:29.440> me,<00:25:29.760> like<00:25:30.000> the<00:25:30.240> core<00:25:30.480> reason<00:25:30.720> that<00:25:30.960> I<00:25:31.120> resigned<00:25:32.080> from<00:25:32.400> that<00:25:32.640> public<00:25:32.960> company<00:25:33.360> to<00:25:33.520> to<00:25:33.600> to<00:25:34.320> write<00:25:34.559> a<00:25:34.720> book<00:25:36.400> was<00:25:36.799> no<00:25:37.120> one

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was<00:25:37.679> having<00:25:38.000> this<00:25:38.320> conversation<00:25:38.880> around<00:25:39.120> the<00:25:39.360> value<00:25:39.520> of<00:25:39.760> humans.

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And<00:25:40.960> for<00:25:41.120> me,<00:25:41.360> I<00:25:41.600> wanted<00:25:41.840> to<00:25:42.000> take<00:25:42.159> a<00:25:42.400> stand<00:25:43.120> for<00:25:43.360> the<00:25:43.520> future<00:25:43.760> of<00:25:44.000> leadership.

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Nobody<00:25:45.600> was<00:25:45.840> talking<00:25:46.000> about<00:25:46.240> how<00:25:46.400> do<00:25:46.480> we<00:25:46.640> use<00:25:46.799> AI<00:25:47.120> and<00:25:47.360> keep<00:25:47.600> human<00:25:48.000> interest<00:25:48.320> in<00:25:48.480> the<00:25:48.640> center.

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So<00:25:49.120> for<00:25:49.279> me,<00:25:49.440> that's<00:25:49.760> been<00:25:49.919> the<00:25:50.159> calling.<00:25:50.720> How<00:25:50.880> can<00:25:51.039> we<00:25:51.200> create<00:25:51.440> a<00:25:51.679> movement<00:25:52.000> of<00:25:52.240> leaders<00:25:52.880> that<00:25:53.120> are<00:25:53.279> harnessing<00:25:53.679> this<00:25:53.919> to<00:25:54.080> create<00:25:54.320> better<00:25:54.640> leaders,<00:25:55.120> better<00:25:55.360> businesses,

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and<00:25:56.080> most<00:25:56.320> importantly,<00:25:56.880> better<00:25:57.120> lives?<00:25:59.200> What<00:25:59.520> skills<00:25:59.919> do<00:26:00.159> you<00:26:00.400> think<00:26:00.559> are<00:26:00.720> become<00:26:01.760> more<00:26:02.159> valuable?

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Yeah.<00:26:04.080> In<00:26:04.240> this<00:26:04.559> in<00:26:04.720> this<00:26:04.880> age<00:26:05.120> of<00:26:05.200> AI<00:26:05.919> strategic<00:26:06.400> thinking,<00:26:07.679> problem<00:26:08.000> solving,<00:26:09.279> communication,<00:26:10.640> collaboration<00:26:12.000> and

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creation.

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But<00:26:15.360> the<00:26:15.600> the<00:26:16.000> shift<00:26:16.320> here<00:26:16.559> is<00:26:17.360> an<00:26:17.600> industrial<00:26:18.080> way<00:26:18.240> of<00:26:18.480> working<00:26:18.720> was<00:26:18.960> top<00:26:19.279> down.

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Your<00:26:20.159> boss<00:26:20.480> decides<00:26:20.880> your<00:26:21.039> job<00:26:21.279> description.<00:26:21.840> Your<00:26:22.000> boss<00:26:22.320> tells<00:26:22.640> you<00:26:23.200> what<00:26:23.520> to<00:26:23.760> do.

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Basically,<00:26:26.400> you<00:26:26.640> act<00:26:26.799> like<00:26:26.960> a<00:26:27.120> machine.<00:26:27.440> You<00:26:27.600> act<00:26:27.760> like<00:26:27.840> a<00:26:28.080> robot<00:26:28.400> just<00:26:28.640> waiting<00:26:28.960> to<00:26:29.120> be<00:26:29.360> told<00:26:29.679> what<00:26:29.919> to<00:26:30.159> do.

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And<00:26:31.120> I<00:26:31.360> think<00:26:31.600> it<00:26:32.000> the<00:26:32.320> AI<00:26:32.720> turns<00:26:32.960> it<00:26:33.120> on<00:26:33.279> its<00:26:33.440> head<00:26:33.919> where<00:26:34.240> now<00:26:34.400> it's<00:26:34.720> about<00:26:35.120> leader<00:26:35.600> job<00:26:35.760> is<00:26:35.919> to<00:26:36.159> clarify<00:26:36.640> culture<00:26:37.360> to<00:26:37.600> clarify<00:26:38.320> the<00:26:38.559> goals<00:26:38.960> to

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align<00:26:39.520> a<00:26:39.760> person's<00:26:40.080> role<00:26:40.320> but<00:26:40.559> then<00:26:40.799> get<00:26:40.960> out<00:26:41.120> of<00:26:41.200> their<00:26:41.360> way<00:26:41.440> and<00:26:41.679> say<00:26:42.000> lead<00:26:42.320> with<00:26:42.480> agency.

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You<00:26:43.520> tell<00:26:43.760> me<00:26:44.640> how<00:26:44.960> you're<00:26:45.120> going<00:26:45.200> to<00:26:45.279> get<00:26:45.440> there.

00:26:45.840 --> 00:26:51.120
You<00:26:46.480> harness<00:26:47.120> AI<00:26:47.520> and<00:26:47.760> all<00:26:47.919> the<00:26:48.080> resources<00:26:48.559> that<00:26:48.880> you<00:26:49.120> have<00:26:49.600> to<00:26:49.840> do<00:26:50.159> way<00:26:50.400> more<00:26:50.640> with<00:26:50.799> less.

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This<00:26:51.200> is<00:26:51.360> the<00:26:51.440> first<00:26:51.600> time<00:26:51.760> I've<00:26:52.000> ever<00:26:52.240> seen<00:26:52.799> the<00:26:53.120> idea<00:26:53.279> of<00:26:53.440> do<00:26:53.679> more<00:26:53.919> with<00:26:54.159> less<00:26:54.559> actually<00:26:54.960> become<00:26:55.600> possible.

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And<00:26:56.480> I'll<00:26:56.640> give<00:26:56.720> you<00:26:56.880> a<00:26:56.960> real<00:26:57.200> world<00:26:57.440> example.<00:26:58.559> Marinella<00:26:59.200> is<00:26:59.360> my<00:26:59.440> former<00:26:59.760> executive<00:27:00.159> assistant.

00:27:01.520 --> 00:27:03.600
Four<00:27:01.760> months<00:27:01.919> into<00:27:02.159> the<00:27:02.320> job,<00:27:02.720> she's<00:27:03.039> crushing<00:27:03.360> it.

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She's<00:27:03.760> a<00:27:03.919> 10<00:27:04.080> out<00:27:04.240> of<00:27:04.400> 10<00:27:04.559> on<00:27:04.720> every<00:27:04.880> KPI<00:27:05.279> I<00:27:05.440> have<00:27:05.520> for<00:27:05.679> her.

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So,<00:27:05.919> I'm<00:27:06.080> going,<00:27:06.320> let's<00:27:06.480> promote<00:27:06.640> you.<00:27:06.880> Let's<00:27:07.039> give<00:27:07.120> you<00:27:07.279> more<00:27:07.440> opportunity.

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The<00:27:08.720> old<00:27:08.960> way<00:27:09.120> of<00:27:09.279> doing<00:27:09.360> that<00:27:09.600> would<00:27:09.760> be<00:27:09.919> I<00:27:10.159> would<00:27:10.320> sit<00:27:10.480> down<00:27:10.559> in<00:27:10.799> my<00:27:10.960> office.

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I'd<00:27:11.520> cast<00:27:11.760> a<00:27:11.919> vision<00:27:12.159> for<00:27:12.400> her<00:27:12.640> role.<00:27:12.880> I'd<00:27:13.120> write<00:27:13.279> a<00:27:13.440> job<00:27:13.679> description<00:27:14.000> and<00:27:14.159> I<00:27:14.320> would<00:27:14.480> tell<00:27:14.640> her<00:27:14.960> this<00:27:15.120> is<00:27:15.279> your<00:27:15.440> job.

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You<00:27:16.240> are<00:27:16.400> successful<00:27:16.799> if<00:27:16.960> you<00:27:17.120> do<00:27:17.279> these<00:27:17.440> things<00:27:17.600> that<00:27:17.760> I<00:27:17.919> say<00:27:18.080> you<00:27:18.320> do.

00:27:20.080 --> 00:27:25.520
But<00:27:20.320> who<00:27:20.559> am<00:27:20.720> I<00:27:21.679> to<00:27:22.080> understand<00:27:22.640> what<00:27:22.880> her<00:27:23.120> potential<00:27:23.520> is<00:27:23.760> or<00:27:24.000> what<00:27:24.159> her<00:27:24.400> greatest<00:27:24.720> skill<00:27:24.960> set<00:27:25.200> is?

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Like,<00:27:26.960> so<00:27:27.200> I<00:27:27.279> took<00:27:27.440> a<00:27:27.600> different<00:27:27.840> approach.

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I<00:27:28.640> sat<00:27:28.880> down<00:27:28.960> with<00:27:29.120> her<00:27:29.279> and<00:27:29.440> I<00:27:29.520> said,<00:27:29.600> "You're<00:27:29.919> crushing<00:27:30.240> it.

00:27:30.480 --> 00:27:33.120
I<00:27:30.640> want<00:27:30.720> to<00:27:30.799> promote<00:27:31.039> you.<00:27:31.200> I<00:27:31.360> want<00:27:31.440> to<00:27:31.520> give<00:27:31.679> you<00:27:31.840> more<00:27:32.000> responsibility.

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Here's<00:27:33.360> what<00:27:33.440> I<00:27:33.600> want<00:27:33.679> you<00:27:33.840> to<00:27:34.000> do.<00:27:34.799> I<00:27:34.960> want<00:27:35.120> you<00:27:35.279> to<00:27:35.360> use<00:27:35.600> AI<00:27:36.240> and<00:27:36.480> I<00:27:36.720> want<00:27:36.799> you<00:27:36.960> to<00:27:37.120> write<00:27:37.520> CRIT,<00:27:38.000> which<00:27:38.240> again<00:27:38.400> is<00:27:38.559> the<00:27:38.720> prompt,<00:27:38.960> framework,<00:27:39.360> context,<00:27:39.840> role,<00:27:40.159> interview

00:27:40.480 --> 00:27:48.720
task.<00:27:41.440> I<00:27:41.840> want<00:27:42.000> you<00:27:42.480> to<00:27:42.720> engage<00:27:43.039> AI<00:27:43.279> as<00:27:43.440> a<00:27:43.600> thought<00:27:43.760> partner<00:27:44.080> to<00:27:44.240> help<00:27:44.400> you<00:27:44.640> clarify<00:27:45.120> what<00:27:45.440> you<00:27:45.760> think<00:27:46.080> your<00:27:46.480> greatest<00:27:46.880> strengths<00:27:47.279> are<00:27:47.679> that<00:27:48.000> you<00:27:48.159> may<00:27:48.320> or<00:27:48.559> may

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not<00:27:48.880> be<00:27:49.120> harnessing<00:27:49.520> inside<00:27:49.919> organization<00:27:50.480> and<00:27:50.720> use<00:27:50.960> that<00:27:51.200> to<00:27:51.360> cast<00:27:51.600> a<00:27:51.840> vision<00:27:52.080> for<00:27:52.320> a<00:27:52.559> role<00:27:52.960> where<00:27:53.200> you<00:27:53.360> would<00:27:53.520> be<00:27:53.679> bringing<00:27:54.159> 10<00:27:54.480> times<00:27:55.360> to<00:27:56.000> 100<00:27:56.960> times

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more<00:27:57.679> value<00:27:58.000> to<00:27:58.159> the<00:27:58.399> company.<00:27:59.840> And<00:28:00.080> she<00:28:00.240> went,<00:28:00.640> "Okay,<00:28:01.360> got<00:28:01.600> it."

00:28:02.399 --> 00:28:06.720
Now,<00:28:02.640> I<00:28:02.799> want<00:28:02.880> to<00:28:02.960> be<00:28:03.039> really<00:28:03.200> clear,<00:28:03.520> Clint,<00:28:04.240> before<00:28:04.640> working<00:28:04.799> with<00:28:04.960> me,<00:28:05.200> she<00:28:05.360> knew<00:28:05.520> how<00:28:05.600> to<00:28:05.679> spell<00:28:05.919> AI.

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That<00:28:06.960> was<00:28:07.039> literally<00:28:07.440> it.<00:28:08.000> She<00:28:08.240> had<00:28:08.399> never<00:28:08.559> used<00:28:08.799> any<00:28:08.960> of<00:28:09.039> these<00:28:09.279> tools.

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Yeah.<00:28:10.040> I<00:28:10.240> taught<00:28:10.440> her<00:28:10.640> how<00:28:10.840> to<00:28:11.040> write<00:28:11.240> CRIT.<00:28:11.440> She<00:28:11.640> read<00:28:11.840> the<00:28:12.040> AI-driven<00:28:12.240> leader.

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That's<00:28:12.720> it.<00:28:13.039> Anybody<00:28:13.440> can<00:28:13.600> do<00:28:13.760> this.<00:28:14.399> She<00:28:14.640> comes<00:28:14.799> back<00:28:14.960> to<00:28:15.039> me<00:28:15.200> the<00:28:15.440> next<00:28:15.520> week<00:28:15.679> with<00:28:15.840> her<00:28:16.000> vision.

00:28:16.320 --> 00:28:23.440
She<00:28:16.399> goes,<00:28:16.480> "For<00:28:16.720> me<00:28:16.799> to<00:28:16.960> bring<00:28:17.120> 10<00:28:17.360> times<00:28:17.600> more<00:28:17.840> value,<00:28:18.399> here's<00:28:18.640> the<00:28:18.880> 20%<00:28:19.440> things<00:28:19.679> that<00:28:19.840> I'm<00:28:20.000> currently<00:28:20.240> doing<00:28:20.480> that<00:28:20.720> based<00:28:20.880> on<00:28:21.039> my<00:28:21.200> strengths,<00:28:22.559> I<00:28:22.799> got<00:28:22.880> to<00:28:23.039> double<00:28:23.279> down

00:28:23.440 --> 00:28:25.360
here.<00:28:23.760> It's<00:28:23.919> going<00:28:24.000> to<00:28:24.080> bring<00:28:24.240> 10<00:28:24.480> times<00:28:24.720> more<00:28:24.960> value.

00:28:25.360 --> 00:28:30.640
But<00:28:25.520> based<00:28:25.760> on<00:28:25.919> my<00:28:26.080> strengths,<00:28:26.480> here's<00:28:26.720> all<00:28:26.880> the<00:28:27.039> things<00:28:27.200> I'm<00:28:27.440> not<00:28:27.600> doing<00:28:27.760> in<00:28:27.919> the<00:28:28.080> business<00:28:28.240> that<00:28:28.480> when<00:28:28.559> I<00:28:28.720> look<00:28:28.799> at<00:28:28.880> our<00:28:29.120> goals,<00:28:29.600> I<00:28:29.840> should<00:28:30.000> be<00:28:30.159> doing<00:28:30.320> that.

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It's<00:28:30.880> going<00:28:30.960> to<00:28:31.039> bring<00:28:31.279> 10<00:28:31.520> times<00:28:31.760> more<00:28:32.000> value.<00:28:32.559> But<00:28:32.720> if<00:28:32.880> I<00:28:33.039> focus<00:28:33.360> in<00:28:33.520> these<00:28:33.760> areas,<00:28:34.320> here's<00:28:34.880> all<00:28:35.200> the<00:28:35.440> things<00:28:35.600> that<00:28:35.840> I<00:28:36.000> have<00:28:36.080> to<00:28:36.320> stop.

00:28:36.960 --> 00:28:38.880
Now,<00:28:37.200> I've<00:28:37.440> segmented<00:28:37.919> them<00:28:38.159> into<00:28:38.320> three<00:28:38.559> groups.

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Here's<00:28:39.279> the<00:28:39.440> things<00:28:39.840> we<00:28:40.080> should<00:28:40.240> just<00:28:40.480> stop<00:28:40.720> doing.

00:28:41.600 --> 00:28:44.320
I<00:28:41.760> don't<00:28:41.840> know<00:28:42.000> why<00:28:42.159> we're<00:28:42.320> doing<00:28:42.480> them.<00:28:42.720> They're<00:28:42.960> distractions.<00:28:43.600> They<00:28:43.760> don't<00:28:43.919> matter.

00:28:44.320 --> 00:28:51.039
Let's<00:28:44.559> kill<00:28:44.799> them.<00:28:45.440> Here's<00:28:45.679> the<00:28:45.919> things<00:28:46.080> that<00:28:46.399> still<00:28:46.559> need<00:28:46.720> to<00:28:46.799> be<00:28:46.960> done,<00:28:47.120> but<00:28:47.360> I<00:28:47.600> think<00:28:47.679> we<00:28:47.919> can<00:28:48.000> use<00:28:48.240> AI<00:28:48.559> to<00:28:48.799> augment<00:28:49.279> or<00:28:49.520> to<00:28:49.679> automate<00:28:50.000> it<00:28:50.159> so<00:28:50.320> it<00:28:50.480> gets<00:28:50.640> done<00:28:50.799> without

00:28:51.039 --> 00:28:54.240
a<00:28:51.200> human.<00:28:51.679> And<00:28:51.840> here's<00:28:52.080> the<00:28:52.240> things<00:28:52.399> that<00:28:52.640> still<00:28:52.799> require<00:28:53.200> a<00:28:53.360> human.

00:28:54.240 --> 00:28:57.360
Based<00:28:54.480> on<00:28:54.640> that,<00:28:54.960> here's<00:28:55.360> a<00:28:55.600> job<00:28:55.919> description<00:28:56.320> for<00:28:56.480> my<00:28:56.720> replacement.

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Here's<00:28:57.600> their<00:28:57.840> 20%<00:28:58.399> priorities,<00:28:58.960> their<00:28:59.120> 90-day<00:28:59.520> onboarding<00:29:00.000> plan.

00:29:00.320 --> 00:29:02.960
Here's<00:29:00.559> the<00:29:00.720> research<00:29:00.960> I've<00:29:01.200> done<00:29:01.279> on<00:29:01.440> comp.<00:29:01.840> We<00:29:02.000> should<00:29:02.080> pay<00:29:02.240> them<00:29:02.480> X.

00:29:02.960 --> 00:29:07.520
Do<00:29:03.200> I<00:29:03.360> have<00:29:03.440> your<00:29:03.679> approval?<00:29:06.080> I'm<00:29:06.399> blown<00:29:06.720> away.

00:29:07.520 --> 00:29:11.360
And<00:29:07.760> she<00:29:07.919> goes,<00:29:08.080> "I<00:29:08.399> appreciate<00:29:08.720> that.<00:29:09.200> We're<00:29:09.440> not<00:29:09.600> done<00:29:09.760> yet.

00:29:11.360 --> 00:29:14.000
That<00:29:11.600> was<00:29:11.679> my<00:29:11.919> vision<00:29:12.240> for<00:29:12.480> 10<00:29:12.720> times<00:29:13.039> more<00:29:13.360> value.

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That's<00:29:14.240> not<00:29:14.399> what<00:29:14.640> you<00:29:14.799> asked."<00:29:15.679> And<00:29:15.840> I'm<00:29:16.000> going,<00:29:16.159> "Oh,<00:29:16.640> come<00:29:16.720> on.

00:29:17.039 --> 00:29:20.640
This<00:29:17.200> is<00:29:17.279> going<00:29:17.360> to<00:29:17.520> be<00:29:17.600> amazing."<00:29:18.480> She<00:29:18.640> goes,<00:29:18.720> "Here's<00:29:19.039> my<00:29:19.200> realization.

00:29:20.640 --> 00:29:30.000
I<00:29:20.880> can't<00:29:21.120> make<00:29:21.600> I<00:29:21.919> can't<00:29:22.799> become<00:29:23.440> a<00:29:23.520> hundred<00:29:24.000> times<00:29:24.320> more<00:29:24.640> valuable<00:29:25.919> unless<00:29:26.320> I<00:29:26.559> make<00:29:26.799> you<00:29:27.279> a<00:29:27.360> hundred<00:29:27.760> times<00:29:28.080> more<00:29:28.320> valuable<00:29:28.880> first."

00:29:30.000 --> 00:29:38.320
Here's<00:29:30.320> a<00:29:30.559> CRIT<00:29:30.960> I've<00:29:31.279> architected<00:29:31.919> so<00:29:32.159> the<00:29:32.320> AI<00:29:32.799> will<00:29:33.039> interview<00:29:33.440> you,<00:29:33.760> Jeff,<00:29:34.000> to<00:29:34.159> cast<00:29:34.320> a<00:29:34.480> vision<00:29:34.640> for<00:29:34.880> how<00:29:35.120> you<00:29:35.919> can<00:29:36.159> become<00:29:36.480> a<00:29:36.559> hundred<00:29:36.960> times<00:29:37.200> more<00:29:37.440> valuable.

00:29:38.320 --> 00:29:41.840
And<00:29:38.480> she<00:29:38.720> literally<00:29:39.039> waited.<00:29:39.600> She<00:29:39.840> made<00:29:40.000> me<00:29:40.159> do<00:29:40.240> it<00:29:40.399> right<00:29:40.559> then<00:29:40.720> and<00:29:40.960> there<00:29:41.039> on<00:29:41.200> the<00:29:41.360> spot.

00:29:41.840 --> 00:29:47.760
It<00:29:42.080> spat<00:29:42.320> out<00:29:42.559> not<00:29:42.720> only<00:29:42.880> a<00:29:43.039> vision,<00:29:43.279> but<00:29:43.520> a<00:29:43.679> system<00:29:43.919> of<00:29:44.159> rules<00:29:44.399> we'd<00:29:44.720> have<00:29:44.880> to<00:29:44.960> put<00:29:45.039> in<00:29:45.279> a<00:29:45.440> company<00:29:45.600> to<00:29:45.840> transform<00:29:46.159> my<00:29:46.320> time<00:29:46.559> allocation.

00:29:47.760 --> 00:29:49.919
I<00:29:48.000> tell<00:29:48.080> her,<00:29:48.159> "It's<00:29:48.399> the<00:29:48.559> most<00:29:48.640> valuable<00:29:48.960> exercise<00:29:49.360> I've<00:29:49.520> ever<00:29:49.679> done."

00:29:49.919 --> 00:29:52.399
She<00:29:50.080> goes,<00:29:50.240> "Great,<00:29:50.799> but<00:29:51.039> we<00:29:51.200> have<00:29:51.279> a<00:29:51.520> problem.

00:29:52.399 --> 00:29:55.360
I<00:29:52.640> could<00:29:52.799> put<00:29:52.960> these<00:29:53.120> in<00:29:53.279> place.<00:29:53.600> I<00:29:53.760> know<00:29:53.919> you<00:29:54.159> you<00:29:54.399> love<00:29:54.559> to<00:29:54.720> break<00:29:54.880> the<00:29:55.039> rules.

00:29:55.360 --> 00:29:57.200
You're<00:29:55.520> going<00:29:55.600> to<00:29:55.679> break<00:29:55.840> every<00:29:56.000> one<00:29:56.159> of<00:29:56.240> these.<00:29:56.720> Don't<00:29:56.880> worry.

00:29:57.200 --> 00:30:04.320
I've<00:29:57.440> got<00:29:57.600> your<00:29:57.760> back.<00:29:58.080> Here's<00:29:58.559> another<00:29:59.120> CRIT<00:29:59.600> where<00:29:59.840> AI<00:30:00.159> is<00:30:00.320> going<00:30:00.399> to<00:30:00.480> interview<00:30:00.880> you<00:30:01.039> to<00:30:01.360> identify<00:30:01.760> how<00:30:02.000> you<00:30:02.240> will<00:30:02.399> try<00:30:02.559> to<00:30:02.720> break<00:30:02.880> the<00:30:03.120> rules<00:30:03.440> and<00:30:03.760> we'll<00:30:03.919> create<00:30:04.080> a

00:30:04.320 --> 00:30:09.840
defense<00:30:04.799> process.<00:30:05.279> So,<00:30:05.440> if<00:30:05.600> you<00:30:05.679> ever<00:30:05.919> want<00:30:06.080> to<00:30:06.240> break<00:30:06.399> a<00:30:06.559> rule,<00:30:06.799> you're<00:30:06.960> going<00:30:07.039> to<00:30:07.120> have<00:30:07.200> to<00:30:07.279> go<00:30:07.440> through<00:30:07.600> AI<00:30:08.000> first.

00:30:09.840 --> 00:30:12.399
It<00:30:10.159> literally<00:30:10.640> has<00:30:10.880> changed<00:30:11.200> the<00:30:11.440> game<00:30:11.600> for<00:30:11.760> me.

00:30:12.399 --> 00:30:19.919
She<00:30:12.640> went<00:30:12.880> from<00:30:13.120> executive<00:30:13.600> assistant<00:30:14.080> checking<00:30:14.320> my<00:30:14.559> email<00:30:14.880> calendar<00:30:15.200> and<00:30:15.440> handling<00:30:15.760> my<00:30:16.000> 80%<00:30:16.559> tasks<00:30:17.279> to<00:30:17.440> being<00:30:17.679> my<00:30:17.919> executive<00:30:18.320> multiplier<00:30:18.880> whose<00:30:19.279> job<00:30:19.520> is<00:30:19.679> to<00:30:19.840> make

00:30:19.919 --> 00:30:26.399
me<00:30:20.159> a<00:30:20.240> hundred<00:30:20.559> times<00:30:20.880> more<00:30:21.120> valuable,<00:30:21.679> run<00:30:21.919> our<00:30:22.080> advisory<00:30:22.559> practice<00:30:22.880> for<00:30:23.039> Latin<00:30:23.360> America,<00:30:23.679> and<00:30:23.919> run<00:30:24.080> all<00:30:24.240> our<00:30:24.480> internal<00:30:24.880> systems<00:30:25.120> for<00:30:25.360> rhythm<00:30:25.679> of<00:30:25.840> the<00:30:25.919> business<00:30:26.159> to

00:30:26.399 --> 00:30:32.320
ensure<00:30:26.640> that<00:30:26.799> we<00:30:27.120> achieve<00:30:27.520> our<00:30:27.679> revenue<00:30:28.000> targets<00:30:28.320> in<00:30:28.559> alignment<00:30:28.880> with<00:30:29.039> company<00:30:29.360> culture

00:30:32.320 --> 00:30:39.120
because<00:30:32.559> I<00:30:32.720> put<00:30:32.880> her<00:30:33.039> in<00:30:33.200> the<00:30:33.279> driver's<00:30:33.600> seat.<00:30:34.000> I<00:30:34.240> gave<00:30:34.480> her<00:30:34.799> agency<00:30:35.600> and<00:30:35.760> she<00:30:36.000> used<00:30:36.159> AI<00:30:36.480> as<00:30:36.640> a<00:30:36.720> thought<00:30:36.960> partner<00:30:37.279> and<00:30:37.520> brought<00:30:37.840> that<00:30:38.399> back<00:30:38.640> to<00:30:38.799> me.

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There's<00:30:39.360> no<00:30:39.600> way<00:30:39.760> I<00:30:39.919> would<00:30:40.000> have<00:30:40.159> given<00:30:40.320> that<00:30:40.480> to<00:30:40.640> her<00:30:40.720> as<00:30:40.880> a<00:30:41.039> job<00:30:41.200> description.

00:30:43.440 --> 00:30:48.080
What<00:30:43.679> do<00:30:43.840> you<00:30:44.000> think?<00:30:44.399> Well,<00:30:44.720> tell<00:30:44.960> tell<00:30:45.200> us<00:30:45.360> what<00:30:45.520> your<00:30:45.679> company<00:30:45.919> does<00:30:46.640> and<00:30:47.120> AI<00:30:47.440> leadership.

00:30:48.080 --> 00:30:51.520
What<00:30:48.159> a<00:30:48.320> good<00:30:48.399> look.<00:30:48.720> Yeah.<00:30:49.200> Yeah.<00:30:49.600> So,<00:30:49.840> I<00:30:50.000> built<00:30:50.240> a<00:30:50.399> company<00:30:50.559> called<00:30:50.720> AI<00:30:51.039> Leadership.

00:30:51.520 --> 00:30:57.520
We<00:30:51.679> solved<00:30:52.000> two<00:30:52.240> specific<00:30:52.640> problems.<00:30:53.520> One<00:30:53.760> is<00:30:54.080> every<00:30:54.399> leadership<00:30:54.799> team<00:30:54.960> is<00:30:55.200> mandating<00:30:55.600> AI<00:30:55.919> but<00:30:56.159> not<00:30:56.320> using<00:30:56.480> it<00:30:56.720> directly<00:30:57.039> themselves.

00:30:57.520 --> 00:31:02.159
We<00:30:57.679> are<00:30:57.840> the<00:30:58.000> best<00:30:58.159> in<00:30:58.399> the<00:30:58.559> world<00:30:59.120> at<00:30:59.440> evangelizing<00:31:00.320> executive<00:31:00.720> teams<00:31:01.039> to<00:31:01.200> become<00:31:01.360> AI-driven<00:31:01.919> leaders.

00:31:02.159 --> 00:31:05.279
And<00:31:02.240> we<00:31:02.320> do<00:31:02.399> it<00:31:02.480> for<00:31:02.559> some<00:31:02.720> of<00:31:02.799> the<00:31:02.880> biggest<00:31:03.039> companies<00:31:03.279> in<00:31:03.440> the<00:31:03.520> world.<00:31:03.679> It<00:31:03.919> literally<00:31:04.159> changes<00:31:04.480> their<00:31:04.720> life.

00:31:05.279 --> 00:31:13.679
Once<00:31:05.600> we<00:31:05.760> evangelize<00:31:06.480> them<00:31:06.720> and<00:31:06.960> they<00:31:07.200> are<00:31:07.360> living<00:31:07.600> and<00:31:07.840> using<00:31:08.080> it<00:31:08.320> every<00:31:08.559> day,<00:31:09.360> we<00:31:09.679> then<00:31:10.080> focus<00:31:10.559> on<00:31:10.880> harnessing<00:31:11.440> AI<00:31:12.000> to<00:31:12.240> do<00:31:12.399> the<00:31:12.559> timeless<00:31:13.120> things<00:31:13.360> that

00:31:13.679 --> 00:31:20.080
drive<00:31:13.919> enterprise<00:31:14.480> value,<00:31:14.880> which<00:31:15.120> is<00:31:15.279> aligning<00:31:15.919> strategy<00:31:16.880> and<00:31:17.279> execution<00:31:18.480> to<00:31:18.799> accelerate<00:31:19.360> growth.

00:31:20.080 --> 00:31:28.000
So,<00:31:20.320> we<00:31:20.559> literally<00:31:20.960> partner<00:31:21.279> with<00:31:21.440> a<00:31:21.679> company<00:31:21.840> and<00:31:22.159> go<00:31:22.320> on<00:31:22.559> a<00:31:22.880> journey<00:31:23.120> where<00:31:23.360> we<00:31:23.600> embed<00:31:24.080> AI<00:31:24.720> into<00:31:25.200> those<00:31:25.520> processes<00:31:26.159> around<00:31:26.559> strategy<00:31:26.960> and<00:31:27.200> execution.

00:31:28.000 --> 00:31:34.640
So,<00:31:28.159> they<00:31:28.399> make<00:31:28.559> better<00:31:28.799> decisions,<00:31:29.360> they<00:31:29.600> execute<00:31:29.919> the<00:31:30.159> 20%<00:31:30.640> and<00:31:30.880> it<00:31:31.039> moves<00:31:31.200> the<00:31:31.360> bottom<00:31:31.679> line.

00:31:34.640 --> 00:31:43.600
So,<00:31:35.120> how's<00:31:35.440> it<00:31:35.600> going?<00:31:36.480> Tell<00:31:36.559> us<00:31:36.799> tell<00:31:37.039> us<00:31:37.519> there<00:31:37.919> like<00:31:38.240> give<00:31:38.399> us<00:31:38.559> some<00:31:38.960> examples<00:31:39.360> of<00:31:39.679> like<00:31:40.960> uh<00:31:41.360> walking<00:31:41.760> into<00:31:42.159> and<00:31:42.480> totally<00:31:42.880> transforming

00:31:43.600 --> 00:31:46.080
a<00:31:44.032> company<00:31:44.464> just<00:31:44.896> by<00:31:45.328> doing<00:31:45.760> this.

00:31:46.080 --> 00:31:48.480
Um,<00:31:46.480> Herbalife's<00:31:46.880> a<00:31:47.279> good<00:31:47.679> example.

00:31:48.480 --> 00:31:53.600
So,<00:31:48.968> Herbalife<00:31:49.456> is<00:31:49.944> 40<00:31:50.432> plus<00:31:50.920> year<00:31:51.408> old<00:31:51.896> legacy<00:31:52.384> multi-level<00:31:52.872> marketing<00:31:53.360> company.

00:31:53.600 --> 00:31:58.240
They<00:31:53.840> exist<00:31:54.000> in<00:31:54.240> 91<00:31:54.640> countries.<00:31:55.440> Is<00:31:55.600> that<00:31:55.679> the<00:31:55.840> one<00:31:56.000> that<00:31:56.080> Bill<00:31:56.320> Ackman<00:31:56.799> like<00:31:56.960> shorted<00:31:57.440> or<00:31:57.600> something<00:31:57.840> like<00:31:58.080> this?

00:31:58.240 --> 00:32:06.480
Yes.<00:31:58.799> Yeah.<00:31:59.279> And<00:31:59.440> he<00:31:59.600> lost<00:32:00.320> the<00:32:01.137> [laughter]<00:32:02.640> they<00:32:03.039> are<00:32:03.200> in<00:32:03.360> the<00:32:03.519> middle<00:32:03.600> of<00:32:03.760> a<00:32:04.000> huge<00:32:04.640> transformation<00:32:05.279> agenda<00:32:05.600> that<00:32:05.840> they<00:32:05.919> call<00:32:06.080> their<00:32:06.240> six

00:32:06.480 --> 00:32:14.960
bold<00:32:06.720> moves.<00:32:07.600> And<00:32:07.840> Stefan<00:32:08.320> the<00:32:08.559> CEO<00:32:09.200> brought<00:32:09.440> us<00:32:09.600> in<00:32:10.000> because<00:32:10.320> he<00:32:10.640> wanted<00:32:10.960> AI<00:32:11.360> to<00:32:11.519> be<00:32:11.600> at<00:32:11.760> the<00:32:11.919> center<00:32:12.399> of<00:32:12.640> this<00:32:13.519> and<00:32:14.640> we

00:32:14.960 --> 00:32:22.559
he<00:32:15.440> pulled<00:32:15.760> together<00:32:16.159> the<00:32:16.399> the<00:32:16.799> C-suite<00:32:17.360> plus<00:32:17.600> the<00:32:17.840> market<00:32:18.159> directors<00:32:18.559> from<00:32:18.799> around<00:32:19.039> the<00:32:19.279> world<00:32:19.760> to<00:32:20.000> try<00:32:20.159> to<00:32:20.399> align<00:32:20.720> them<00:32:20.960> on<00:32:21.200> this<00:32:21.440> transformation<00:32:21.919> that<00:32:22.159> the<00:32:22.320> board

00:32:22.559 --> 00:32:26.399
had<00:32:22.720> approved.<00:32:23.440> Now<00:32:23.760> think<00:32:23.919> about<00:32:24.159> the<00:32:24.320> way<00:32:24.559> companies<00:32:25.039> traditionally<00:32:25.600> align.

00:32:26.399 --> 00:32:30.159
They<00:32:26.737> get<00:32:27.075> off-site.<00:32:27.413> You<00:32:27.751> might<00:32:28.088> have<00:32:28.426> sticky<00:32:28.764> notes<00:32:29.102> and<00:32:29.440> Sharpies.

00:32:30.159 --> 00:32:32.000
People<00:32:30.399> are<00:32:30.559> putting<00:32:30.720> their<00:32:30.960> ideas<00:32:31.279> on<00:32:31.519> the<00:32:31.679> wall.

00:32:32.000 --> 00:32:35.919
You're<00:32:32.240> clustering<00:32:32.720> them.<00:32:34.000> That's<00:32:34.320> officially<00:32:34.720> over.

00:32:35.919 --> 00:32:39.360
And<00:32:36.080> the<00:32:36.320> reason<00:32:36.480> it's<00:32:36.799> broken<00:32:37.120> is<00:32:37.360> that<00:32:37.679> one<00:32:37.919> person<00:32:38.240> talks<00:32:38.559> at<00:32:38.720> a<00:32:38.880> time.

00:32:39.360 --> 00:32:42.880
The<00:32:39.600> loudest<00:32:40.000> voices<00:32:40.399> dominate.<00:32:40.960> The<00:32:41.200> smartest<00:32:41.600> ideas<00:32:42.000> may<00:32:42.240> never<00:32:42.399> be<00:32:42.559> spoken.

00:32:42.880 --> 00:32:48.720
Whether<00:32:43.039> it's<00:32:43.200> because<00:32:43.360> of<00:32:43.600> politics,<00:32:44.240> lack<00:32:44.480> of<00:32:44.640> psychological<00:32:45.279> safety,<00:32:45.919> maybe<00:32:46.159> they<00:32:46.399> weren't<00:32:46.640> invited<00:32:47.039> into<00:32:47.279> the<00:32:47.440> room.

00:32:48.720 --> 00:32:54.000
And<00:32:48.960> people<00:32:49.200> nod<00:32:49.519> their<00:32:49.679> heads,<00:32:49.840> but<00:32:50.080> they<00:32:50.240> they<00:32:50.559> don't<00:32:50.720> always<00:32:51.039> believe<00:32:51.440> and<00:32:51.679> it<00:32:51.919> does<00:32:52.080> not<00:32:52.240> turn<00:32:52.480> into<00:32:52.799> action.

00:32:54.000 --> 00:32:57.679
We<00:32:54.320> found<00:32:54.559> ourselves<00:32:54.960> wondering,<00:32:55.519> might<00:32:55.760> there<00:32:56.000> be<00:32:56.080> a<00:32:56.320> better<00:32:56.480> way<00:32:56.640> to<00:32:56.799> do<00:32:56.960> this?

00:32:57.679 --> 00:33:02.640
So<00:32:58.000> we<00:32:58.320> have<00:32:58.960> invented<00:32:59.679> a<00:33:00.000> model<00:33:00.320> that<00:33:00.480> we<00:33:00.720> call<00:33:00.960> a<00:33:01.200> thought<00:33:01.519> partner.

00:33:02.640 --> 00:33:08.480
Um<00:33:04.159> this<00:33:04.399> is<00:33:04.559> something<00:33:04.720> that<00:33:04.960> we<00:33:05.120> have<00:33:05.279> patented<00:33:05.919> specifically<00:33:06.559> for<00:33:06.880> strategy<00:33:07.279> and<00:33:07.519> execution.

00:33:08.480 --> 00:33:14.880
Instead<00:33:08.799> of<00:33:08.960> sticky<00:33:09.279> notes<00:33:09.440> and<00:33:09.600> Sharpies,<00:33:10.159> we<00:33:10.320> architected<00:33:10.960> a<00:33:11.200> highly<00:33:11.519> sophisticated<00:33:12.320> prompt<00:33:12.880> with<00:33:13.120> all<00:33:13.360> of<00:33:13.519> the<00:33:13.679> companies.

00:33:14.880 --> 00:33:19.200
We've<00:33:15.120> architected<00:33:15.679> a<00:33:15.840> prompt<00:33:16.159> with<00:33:16.320> all<00:33:16.480> the<00:33:16.720> company's<00:33:17.120> data<00:33:17.440> in<00:33:17.679> a<00:33:17.840> secure<00:33:18.159> instance.

00:33:19.200 --> 00:33:27.519
They<00:33:19.519> just<00:33:20.000> clicked<00:33:20.320> a<00:33:20.480> button.<00:33:21.440> AI<00:33:21.919> simultaneously<00:33:22.960> starts<00:33:23.360> interviewing<00:33:24.080> every<00:33:24.480> person<00:33:24.720> in<00:33:24.880> the<00:33:25.039> room,<00:33:25.440> 25<00:33:25.919> people<00:33:26.240> for<00:33:26.559> 20<00:33:26.880> minutes.

00:33:27.519 --> 00:33:31.679
Where<00:33:27.679> do<00:33:27.840> you<00:33:27.919> agree<00:33:28.159> with<00:33:28.320> the<00:33:28.480> agenda?<00:33:29.200> What<00:33:29.360> do<00:33:29.519> you<00:33:29.679> disagree<00:33:30.240> with?

00:33:31.679 --> 00:33:35.120
What<00:33:31.919> are<00:33:32.000> going<00:33:32.080> to<00:33:32.159> be<00:33:32.320> the<00:33:32.480> top<00:33:32.640> challenges<00:33:33.039> globally,<00:33:33.519> the<00:33:33.679> top<00:33:33.919> challenges<00:33:34.399> regionally?

00:33:35.120 --> 00:33:37.919
Where's<00:33:35.440> the<00:33:35.600> culture<00:33:36.399> not<00:33:36.640> going<00:33:36.720> to<00:33:36.880> tolerate<00:33:37.360> this?

00:33:37.919 --> 00:33:41.919
And<00:33:38.080> it<00:33:38.320> was<00:33:38.480> designed<00:33:38.880> that<00:33:39.120> if<00:33:39.279> somebody<00:33:39.519> goes<00:33:39.760> surface<00:33:40.159> level,<00:33:40.559> it<00:33:40.799> pushes<00:33:41.200> for<00:33:41.440> depth.

00:33:41.919 --> 00:33:46.240
It<00:33:42.159> does<00:33:42.320> not<00:33:42.640> accept<00:33:43.840> BS<00:33:44.559> and<00:33:44.799> it's<00:33:45.039> anonymous.

00:33:46.240 --> 00:33:50.480
What<00:33:46.480> happens<00:33:46.799> is<00:33:47.120> it<00:33:47.360> spits<00:33:47.679> out<00:33:47.840> a<00:33:47.919> McKinsey<00:33:48.480> style<00:33:48.799> report<00:33:49.039> of<00:33:49.279> every<00:33:49.519> person's<00:33:49.919> thinking.

00:33:50.480 --> 00:33:58.880
I<00:33:50.799> click<00:33:51.039> the<00:33:51.200> button,<00:33:51.679> it<00:33:51.919> reads<00:33:52.240> all<00:33:52.480> 25<00:33:53.039> reports<00:33:53.440> simultaneously<00:33:54.159> and<00:33:54.399> goes<00:33:55.360> and<00:33:55.679> on<00:33:56.000> the<00:33:56.240> screen<00:33:56.559> it<00:33:56.799> said,<00:33:56.960> "Here's<00:33:57.360> where<00:33:57.519> the<00:33:57.679> room<00:33:57.840> is<00:33:58.000> aligned."

00:33:58.880 --> 00:34:04.480
Here's<00:33:59.200> where<00:33:59.440> you're<00:33:59.679> not.<00:34:00.399> Here's<00:34:00.720> what<00:34:01.039> people<00:34:01.440> are<00:34:01.840> thinking<00:34:02.480> but<00:34:02.799> not<00:34:03.600> saying."

00:34:04.480 --> 00:34:10.079
And<00:34:04.640> then<00:34:04.799> it<00:34:04.960> posed<00:34:05.279> a<00:34:05.519> question<00:34:05.840> to<00:34:06.080> the<00:34:06.240> room<00:34:06.880> and<00:34:07.279> just<00:34:07.840> started<00:34:08.399> to<00:34:08.800> listen.

00:34:10.079 --> 00:34:19.200
That<00:34:10.399> unlocked<00:34:11.040> 30<00:34:11.520> minutes<00:34:12.320> of<00:34:12.639> conversation<00:34:13.599> where<00:34:13.919> AI<00:34:15.200> is<00:34:15.919> literally<00:34:16.560> listening<00:34:17.119> to<00:34:17.440> every<00:34:17.919> single<00:34:18.320> word.

00:34:19.200 --> 00:34:24.560
It<00:34:19.520> collapses<00:34:20.159> 30<00:34:20.480> minutes<00:34:20.720> of<00:34:20.879> context<00:34:21.280> and<00:34:21.520> then<00:34:21.679> asks<00:34:22.399> the<00:34:22.720> next<00:34:23.919> question.

00:34:24.560 --> 00:34:27.280
It<00:34:24.944> started<00:34:25.328> to<00:34:25.712> co-facilitate<00:34:26.096> the<00:34:26.480> meeting.

00:34:27.280 --> 00:34:30.079
Fast<00:34:27.599> forward<00:34:27.919> two<00:34:28.159> hours,<00:34:28.800> they<00:34:29.040> were<00:34:29.200> in<00:34:29.359> full<00:34:29.599> alignment.

00:34:30.079 --> 00:34:34.720
And<00:34:30.320> one<00:34:30.480> of<00:34:30.560> the<00:34:30.639> leaders<00:34:30.960> looks<00:34:31.119> up<00:34:31.280> and<00:34:31.440> goes,<00:34:31.919> "This<00:34:32.320> would<00:34:32.480> have<00:34:32.639> taken<00:34:32.960> us<00:34:33.200> 6<00:34:33.440> months.

00:34:34.720 --> 00:34:39.839
We<00:34:34.979> just<00:34:35.238> did<00:34:35.496> it<00:34:35.755> in<00:34:36.014> 2<00:34:36.273> hours."<00:34:36.531> And<00:34:36.790> they<00:34:37.049> said,<00:34:37.308> "How<00:34:37.566> do<00:34:37.825> we<00:34:38.084> get<00:34:38.343> the<00:34:38.601> next<00:34:38.860> 400<00:34:39.119> aligned?"

00:34:39.839 --> 00:34:42.240
Well,<00:34:40.079> they<00:34:40.240> had<00:34:40.399> an<00:34:40.560> off-site<00:34:41.040> planned<00:34:41.280> in<00:34:41.440> Vienna.

00:34:42.240 --> 00:34:45.119
We<00:34:42.560> flew<00:34:42.800> there,<00:34:43.520> architected<00:34:44.240> another<00:34:44.560> prompt.

00:34:45.119 --> 00:34:50.560
In<00:34:45.444> 20<00:34:45.769> minutes,<00:34:46.094> we<00:34:46.419> unlocked<00:34:46.744> the<00:34:47.069> collective<00:34:47.394> thinking<00:34:47.720> of<00:34:48.045> 400<00:34:48.370> people<00:34:48.695> and<00:34:49.020> had<00:34:49.345> it<00:34:49.670> on<00:34:49.995> the<00:34:50.320> board.

00:34:50.560 --> 00:34:54.159
The<00:34:50.720> next<00:34:50.879> day,<00:34:51.040> we<00:34:51.200> took<00:34:51.359> it<00:34:51.520> to<00:34:51.839> 4,000<00:34:53.359> people.

00:34:54.159 --> 00:35:02.320
Now,<00:34:54.399> we<00:34:54.560> are<00:34:54.800> partnering<00:34:55.119> with<00:34:55.359> them<00:34:55.599> to<00:34:55.919> actually<00:34:56.480> make<00:34:56.800> this<00:34:57.119> how<00:34:57.359> they<00:34:57.760> run<00:34:58.640> the<00:34:59.040> company<00:34:59.760> where<00:35:00.079> this<00:35:00.320> is<00:35:00.560> how<00:35:00.880> they<00:35:01.119> run<00:35:01.440> meeting<00:35:01.760> structures.

00:35:02.320 --> 00:35:04.880
This<00:35:02.480> is<00:35:02.640> how<00:35:02.800> they<00:35:03.040> drive<00:35:03.440> alignment<00:35:03.920> on<00:35:04.160> strategy.

00:35:04.880 --> 00:35:12.800
It<00:35:05.119> will<00:35:05.280> drive<00:35:05.440> the<00:35:05.760> execution<00:35:06.400> where<00:35:06.720> every<00:35:07.200> it'll<00:35:07.440> know<00:35:07.599> the<00:35:07.839> role<00:35:08.079> of<00:35:08.320> every<00:35:08.560> person<00:35:09.119> and<00:35:09.359> be<00:35:09.520> able<00:35:09.680> to<00:35:09.760> help<00:35:10.000> every<00:35:10.240> person<00:35:10.720> prioritize<00:35:11.359> their<00:35:11.599> work<00:35:11.760> to<00:35:11.920> the<00:35:12.160> 20%

00:35:12.800 --> 00:35:15.200
that<00:35:13.040> drives<00:35:13.280> 80%<00:35:14.079> on<00:35:14.320> a<00:35:14.480> weekly<00:35:14.800> basis.

00:35:15.200 --> 00:35:21.520
So<00:35:15.359> when<00:35:15.520> there's<00:35:15.760> shifts<00:35:16.079> in<00:35:16.400> priorities<00:35:17.040> throughout<00:35:17.359> the<00:35:17.520> year,<00:35:17.920> it<00:35:18.160> dynamically<00:35:18.720> updates<00:35:19.119> what<00:35:19.359> people<00:35:19.599> need<00:35:19.760> to<00:35:19.920> focus<00:35:20.160> on.

00:35:21.520 --> 00:35:28.880
That's<00:35:21.680> that's<00:35:22.000> what<00:35:22.160> we're<00:35:22.320> doing<00:35:22.480> right<00:35:22.720> now.<00:35:23.680> Final<00:35:24.079> question<00:35:24.880> uh<00:35:25.599> and<00:35:25.839> we<00:35:26.000> ask<00:35:26.160> everybody<00:35:26.560> we<00:35:26.720> end<00:35:26.880> every<00:35:27.119> interview<00:35:27.440> with<00:35:27.599> the<00:35:27.760> same<00:35:27.920> question<00:35:28.240> and<00:35:28.480> that<00:35:28.720> is

00:35:28.880 --> 00:35:34.320
at<00:35:29.040> co.com<00:35:29.680> we<00:35:29.839> believe<00:35:30.000> the<00:35:30.160> chances<00:35:30.480> one<00:35:30.720> gives<00:35:31.599> is<00:35:31.839> just<00:35:32.000> as<00:35:32.160> important<00:35:32.400> as<00:35:32.560> the<00:35:32.720> chances<00:35:33.119> one<00:35:33.359> takes.

00:35:34.320 --> 00:35:37.839
And<00:35:34.560> when<00:35:34.800> you<00:35:34.960> hear<00:35:35.119> that,<00:35:35.440> who<00:35:35.680> gave<00:35:35.839> you<00:35:36.000> a<00:35:36.160> chance<00:35:36.320> to<00:35:36.480> get<00:35:36.560> you<00:35:36.720> to<00:35:36.880> where<00:35:37.040> you<00:35:37.200> are<00:35:37.359> today?

00:35:37.839 --> 00:35:41.520
Man,<00:35:38.800> Gary<00:35:39.200> Keller<00:35:39.520> and<00:35:39.599> Jay<00:35:39.839> Papasan.

00:35:41.520 --> 00:35:44.400
So<00:35:41.810> Gary<00:35:42.100> started<00:35:42.390> Keller<00:35:42.680> Williams,<00:35:42.969> the<00:35:43.259> real<00:35:43.549> estate<00:35:43.839> company.

00:35:44.400 --> 00:35:46.960
He<00:35:44.560> and<00:35:44.640> his<00:35:44.800> co-author<00:35:45.200> Jay<00:35:45.440> wrote<00:35:45.680> The<00:35:45.839> One<00:35:46.000> Thing.

00:35:46.960 --> 00:35:53.920
They<00:35:47.359> wanted<00:35:47.839> to<00:35:48.160> turn<00:35:48.400> their<00:35:48.720> book,<00:35:49.280> which<00:35:49.520> is<00:35:49.920> multi-million<00:35:50.560> copy<00:35:50.880> bestseller,<00:35:52.000> into<00:35:52.160> a<00:35:52.320> training<00:35:52.640> and<00:35:52.800> consulting<00:35:53.200> company.

00:35:53.920 --> 00:35:57.200
Gary's<00:35:54.320> one<00:35:54.480> thing<00:35:54.560> was<00:35:54.720> running<00:35:54.960> Keller<00:35:55.280> Williams.<00:35:55.599> Jay's<00:35:55.920> one<00:35:56.079> thing<00:35:56.240> was<00:35:56.400> writing<00:35:56.560> books<00:35:56.720> with<00:35:56.880> Gary.

00:35:57.200 --> 00:35:59.680
They<00:35:57.280> knew<00:35:57.440> they<00:35:57.599> needed<00:35:57.760> somebody<00:35:57.920> whose<00:35:58.160> one<00:35:58.320> thing<00:35:58.480> was<00:35:58.560> the<00:35:58.720> one<00:35:58.880> thing.

00:35:59.680 --> 00:36:02.960
That<00:35:59.920> became<00:36:00.240> me.<00:36:01.119> At<00:36:01.359> the<00:36:01.520> time,<00:36:01.680> I<00:36:01.839> had<00:36:02.000> never<00:36:02.160> been<00:36:02.320> a<00:36:02.480> CEO.

00:36:02.960 --> 00:36:08.720
I<00:36:03.119> had<00:36:03.280> never<00:36:03.440> built<00:36:03.599> a<00:36:03.839> company.<00:36:04.320> I<00:36:04.480> was<00:36:04.560> in<00:36:04.720> medical<00:36:05.040> device<00:36:05.280> sales,<00:36:06.000> but<00:36:06.160> I<00:36:06.320> had<00:36:06.480> the<00:36:06.720> right<00:36:06.960> skills<00:36:07.440> and<00:36:07.760> the<00:36:07.920> right<00:36:08.160> mindset.

00:36:08.720 --> 00:36:11.599
And<00:36:08.880> they<00:36:09.040> said,<00:36:09.119> "We<00:36:09.680> will<00:36:09.920> give<00:36:10.079> you<00:36:10.240> a<00:36:10.560> shot.

00:36:11.599 --> 00:36:14.880
We'll<00:36:11.839> partner<00:36:12.160> with<00:36:12.320> you.<00:36:12.640> You'll<00:36:12.880> be<00:36:12.960> an<00:36:13.119> owner."

00:36:14.880 --> 00:36:18.720
Gary<00:36:15.280> said,<00:36:15.359> "I<00:36:15.680> will<00:36:15.839> give<00:36:16.000> you<00:36:16.240> all<00:36:16.480> my<00:36:16.720> models<00:36:17.040> and<00:36:17.280> systems<00:36:17.520> for<00:36:17.760> scaling<00:36:18.240> companies.

00:36:18.720 --> 00:36:22.720
We<00:36:18.960> will<00:36:19.200> teach<00:36:19.520> you<00:36:20.240> how<00:36:20.480> to<00:36:20.640> think<00:36:21.280> like<00:36:21.520> a<00:36:21.760> CEO."

00:36:22.720 --> 00:36:27.359
And<00:36:23.119> the<00:36:23.359> very<00:36:23.680> first<00:36:23.920> words<00:36:24.160> he<00:36:24.400> ever<00:36:24.640> said<00:36:24.800> to<00:36:24.960> me<00:36:25.119> when<00:36:25.280> I<00:36:25.440> moved<00:36:25.599> to<00:36:25.760> Austin<00:36:26.160> were,<00:36:26.400> "Welcome<00:36:26.800> to<00:36:26.960> Austin.

00:36:27.359 --> 00:36:30.400
Good<00:36:27.599> luck.<00:36:27.839> You're<00:36:28.079> going<00:36:28.319> to<00:36:28.559> need<00:36:28.800> it."<00:36:29.040> And<00:36:29.280> I<00:36:29.520> said,<00:36:29.760> "Hi,<00:36:30.000> thanks.

00:36:30.400 --> 00:36:34.000
Why?"<00:36:31.119> And<00:36:31.280> he<00:36:31.440> asked<00:36:31.599> me,<00:36:31.760> "You<00:36:31.920> know<00:36:32.079> the<00:36:32.160> best<00:36:32.320> part<00:36:32.400> about<00:36:32.640> your<00:36:32.800> job?"

00:36:34.000 --> 00:36:37.200
I<00:36:34.286> said,<00:36:34.571> 'No.<00:36:34.857> He<00:36:35.143> goes,<00:36:35.429> "It's<00:36:35.714> your<00:36:36.000> job.

00:36:37.200 --> 00:36:40.800
Guess<00:36:37.440> what<00:36:37.680> happens<00:36:37.920> if<00:36:38.079> you<00:36:38.240> try<00:36:38.320> to<00:36:38.480> give<00:36:38.640> me<00:36:38.800> pieces<00:36:39.119> of<00:36:39.280> your<00:36:39.520> job?

00:36:40.800 --> 00:36:44.480
You<00:36:40.960> will<00:36:41.119> no<00:36:41.359> longer<00:36:41.599> have<00:36:41.839> one."<00:36:42.720> And<00:36:42.880> I<00:36:43.040> go,<00:36:43.200> "What<00:36:43.599> the<00:36:43.839> heck<00:36:44.000> does<00:36:44.160> that<00:36:44.320> mean?"

00:36:44.480 --> 00:36:48.960
And<00:36:44.640> he<00:36:44.720> goes,<00:36:44.800> "You're<00:36:45.040> going<00:36:45.119> to<00:36:45.200> want<00:36:45.280> to<00:36:45.359> make<00:36:45.520> me<00:36:45.599> the<00:36:45.839> product.<00:36:46.079> You're<00:36:46.160> going<00:36:46.240> to<00:36:46.320> want<00:36:46.400> to<00:36:46.480> put<00:36:46.640> me<00:36:46.800> on<00:36:46.960> stage<00:36:47.200> or<00:36:47.359> on<00:36:47.520> the<00:36:47.680> podcast<00:36:48.000> or<00:36:48.160> the<00:36:48.320> course,<00:36:48.480> but<00:36:48.640> if<00:36:48.800> you

00:36:48.960 --> 00:36:53.359
need<00:36:49.119> me,<00:36:49.599> then<00:36:49.839> I<00:36:50.079> don't<00:36:50.240> need<00:36:50.400> you.<00:36:50.960> So<00:36:51.200> go<00:36:51.440> succeed<00:36:51.920> without<00:36:52.320> me."

00:36:53.359 --> 00:37:01.280
They<00:36:53.599> taught<00:36:53.839> me<00:36:54.079> how<00:36:54.240> to<00:36:54.400> think.<00:36:54.800> They<00:36:55.040> gave<00:36:55.280> me<00:36:55.520> the<00:36:55.760> resources<00:36:56.320> in<00:36:56.560> terms<00:36:56.640> of<00:36:56.800> intellectual<00:36:57.359> property,<00:36:57.839> but<00:36:58.079> they<00:36:58.320> got<00:36:58.480> out<00:36:58.640> of<00:36:58.800> my<00:36:58.960> way<00:36:59.520> and<00:36:59.760> they<00:37:00.000> let<00:37:00.240> me<00:37:00.560> run.

00:37:01.280 --> 00:37:09.520
And<00:37:01.520> that's<00:37:01.760> when<00:37:02.000> I<00:37:02.240> really<00:37:02.640> learned<00:37:02.960> a<00:37:03.280> very<00:37:03.599> powerful<00:37:04.079> skill,<00:37:05.119> which<00:37:05.359> is<00:37:05.520> asking<00:37:06.000> leaders<00:37:06.400> the<00:37:06.720> right<00:37:07.119> questions<00:37:07.680> to<00:37:08.079> unlock<00:37:08.640> new<00:37:08.960> levels<00:37:09.280> of

00:37:09.520 --> 00:37:16.960
growth.<00:37:10.320> That's<00:37:10.560> where<00:37:10.720> I<00:37:10.880> learned<00:37:11.119> how<00:37:11.280> to<00:37:11.440> scale<00:37:11.760> companies,<00:37:12.160> which<00:37:12.480> then<00:37:12.640> led<00:37:12.880> to<00:37:13.040> the<00:37:13.280> public<00:37:13.599> company<00:37:13.839> and<00:37:14.079> now<00:37:14.560> writing<00:37:14.880> this<00:37:15.119> book.

00:37:16.960 --> 00:37:20.880
Jeff,<00:37:17.359> thank<00:37:17.520> you<00:37:17.599> so<00:37:17.760> much<00:37:17.839> for<00:37:18.079> coming<00:37:18.240> on.<00:37:18.640> Congratulations<00:37:19.520> on<00:37:19.760> the<00:37:19.920> re-release<00:37:20.400> of<00:37:20.480> the<00:37:20.640> book.

00:37:20.880 --> 00:37:23.520
Everybody<00:37:21.280> go<00:37:21.440> check<00:37:21.599> it<00:37:21.680> out.<00:37:21.920> The<00:37:22.079> AI-Driven<00:37:22.800> Leader.

00:37:23.520 --> 00:37:26.720
Number<00:37:23.760> one<00:37:24.000> AI<00:37:24.480> book<00:37:24.960> for<00:37:25.200> like<00:37:25.520> over<00:37:25.760> a<00:37:25.920> year,<00:37:26.480> right?

00:37:26.720 --> 00:37:29.280
Year<00:37:26.880> and<00:37:26.960> a<00:37:27.040> half.<00:37:27.359> Yeah.<00:37:27.760> Year<00:37:27.920> and<00:37:28.079> a<00:37:28.160> half.<00:37:28.480> How<00:37:28.720> crazy<00:37:28.960> is<00:37:29.119> that?

00:37:29.280 --> 00:37:33.920
Go<00:37:29.440> check<00:37:29.599> this<00:37:29.760> out.<00:37:30.000> Jeff,<00:37:30.320> thank<00:37:30.400> you<00:37:30.480> so<00:37:30.640> much.<00:37:31.119> Clint,<00:37:31.440> thank<00:37:31.520> you<00:37:31.599> for<00:37:31.760> having<00:37:31.920> me.