Lee Benson threw out his company's values

In 2008, Lee Benson spent two and a half days in a course taught by Jack Welch. His company, an aircraft parts repair shop in Mesa, Arizona, had just done about $10 million in revenue. The people at his table ran an oil company, a bank, and a global construction firm, most of them managing more than a billion dollars. On the first morning, Welch told every table to discuss their mission and supporting behaviors and report out in five minutes.

Nobody at Benson's table could recite their mission. One knew part of it. One knew some of the values. Benson's table was called first, and he stood up and said his mission was to safely reduce aircraft operating costs, and that he had thrown his values out years earlier and replaced them with six behaviors.

"There was this really long uncomfortable silence," Benson told the CEO.com Podcast. "I thought, well, gosh, maybe I don't even belong in this room."

Welch said he wouldn't change a thing. At lunch, there was a drawing to sit at Welch's table. Benson didn't win it. Welch left his own table, sat down next to Benson, and asked how the hell he had done it.

The values that didn't survive

The answer went back to 1999. Able Engineering, as it was called then, had about 70 employees and a list of values with integrity at the top. Benson wasn't sure it was doing anything, so he asked 10 employees how they applied integrity to make the company measurably better.

"I got 10 crazy answers that told me I completely wasted my time," he said.

He scrapped the list. Over a weekend, he wrote down what he actually wanted: at any point in time, half his people performing as well as the top 10 percent at the strongest competitor. Then he asked all 70 employees to write down the observable behaviors of the best people they had ever worked with on their best days. He got 68 responses. They boiled down to six. Do what you say you will. Present and pursue permanent solutions instead of dwelling on problems. Treat company resources as your own. Every six months, every employee had to produce one example of each behavior and estimate what it did for customer experience, profit, or cash flow.

The mission line held up too. Textron Aviation announced it had completed the acquisition of Able on January 21, 2016, and said the company had developed more than 2,800 proprietary FAA-approved repairs. Fifteen months later, when Textron merged the two Able entities under one name, Benson was still CEO and was still quoted saying the company worked from one overarching mission, to safely reduce aircraft operating costs. That release put Able at more than 500 employees and more than 1,400 customers in 60 countries. Benson calls the exit nine figures. Textron's announcement did not disclose terms.

Benson says Welch went on to take a 10 percent stake in his next company, Execute to Win, and spent nine and a half hours at his home one day walking through the operating system Benson had built at Able. The publisher's description of Your Most Important Number carries Welch's verdict: the best business management operating system he had ever seen.

One number

That operating system is the MIND Methodology, for Most Important Number and Drivers. Every organization has one number that says, above all others, whether it is winning or losing. Every team inside it has its own number, and they are rarely the same. The drivers are the categories of work a team has to be good at to move its number. Instead of quarterly goals approved by a manager, which Benson said "doesn't feel very good, and it really doesn't stand the test of time," each team knows where it is, where it is going, and whether it is on track, all the time.

He built it for people who aren't him. "I can make just about anything work because I've got the discipline and drive and willing to work the hours," he said. "A lot of CEOs, maybe not so much." He wanted something that would work for 80 percent of teams without a superstar in the room.

The number depends on the business. Profit, in some form, for most companies. Cash flow for capital-intensive ones like his, where a company can show a healthy bottom line and still die because the cash is sitting on a shelf as inventory. For nonprofits, impact first and revenue second. For government, something like return on taxpayer investment.

Benson said 95 percent of leaders get culture wrong, and probably closer to 98. He offered no data for that. Instead, he offered a definition that can be audited: the beliefs, decisions, practices, and accountability from which an organization creates value. Which beliefs help and which hurt. How decisions get made. Whether each practice, from performance reviews to compensation, was designed to create value or just to check a box. What percentage of the time people do what they said they would, when they said they would.

"They might have some cool values plastered on the walls and a lot of great looking wallpaper around a facility," he said. Culture, in his version, has to outlast the leadership team that built it. He pointed to GE after Welch as the counterexample.

Six to eight people

Benson has spent more than 40 years in CEO peer groups and has a list of grievances against most of them. Twelve to 18 members is too many. Nobody gets a deep enough look into anybody else's company to be useful. The standard process, where a member raises an issue, sits quietly while everyone reacts, and picks one takeaway, is worse. "The problem they brought up, 90% of the time isn't the problem, it's a symptom," he said.

His EXECUTE MasterMIND groups cap at eight. They meet once a month for six and a half hours, in person or virtually. Every two months, the group takes apart one member's business. Each CEO's most important numbers and drivers live in ETW's software, so everyone can see everyone else's plan and progress between meetings. Members are told to think of the group as a conglomerate they have invested half their retirement in.

He doesn't sort members by size or industry. One group has a $2 million company with a plan to hit $100 million and a $200 million company. It also has a global helicopter operator, a company rolling up painting businesses, and a firm that represents families building expensive houses. He prefers it that way. Welch moved GE's best people across unrelated divisions for the same reason.

The only filter is whether the CEO is in growth mode. Someone happy with 2 or 3 percent a year is there for the community, not the work, and doesn't get in. Chairs are filtered harder. Benson wants three years of running two or more groups successfully before he lets anyone facilitate, and he calls the members to check.

Special victims unit

Benson's second book, Value Creation Kid, came out in 2023 with co-author Scott Donnell. It is for parents. Its premise is that parents who clear every obstacle for their children are making adulthood harder, and that struggle is not trauma.

When he explains this to senior executives, they agree. Then he watches them hit a rough patch and act like victims. "They basically put themselves into a special victims unit," he said.

His fix is to take the list of things going wrong and stop treating it as a complaint. Assign each item a return on investment. Rank them. Start. The best definition of leadership he has heard is eating and dreaming at the same time: getting results this quarter with what you have, and doing things today that pay off a year from now. The question he asks a team is what they wish they had done a year ago to be better off today. Everyone has an answer.

He thinks this is as much a mental health argument as a business one. If a leader's identity is built on being strong, or on the company, a setback can take it down. If it is built on creating value, in whatever form, the work continues as long as the mind does. "Positive emotional energy is the scarcest commodity on the planet," he said. "When it's running on nine or 10, your arm could fall off, and you'd be like, whatever, I've got another arm."

Over the years at Able, he said, dozens of spouses told him unsolicited that their husband or wife had become a better person to live with. He described Able as one of his 23 overnight success stories.

Benson took the interview from his music studio. He has played guitar since he was five and keeps about 50, bought to play rather than to collect. In the 1980s he played more than 300 nights a year and made most of his money that way. He sees no distance between the band and the company. A group of people on a stage is working together to create emotional energy. Change one member and the whole sound changes. He replaced Able's leadership team about five times as the company outgrew it, and once kept a bad fit for two years. Later he could tell within a week and act within two months.

Twenty-five cents an hour

Every conversation on the CEO.com Podcast ends with the same question, built on the belief that the chances one gives are just as important as the chances one takes. Who gave Lee Benson a chance?

He said nobody did, at least not one person. He came from a low-income family and was kicked out of the house at the start of his senior year. At six, a neighbor who was not a friend or a relative paid him 25 cents an hour to pull weeds. He moved on to shoveling snow at 50 cents a driveway, then paper routes, dishwashing, busing tables, cooking, and the band. "Even as a busboy, I'm going to be the best busboy ever," he said. "Because of that energy, everywhere I went, people wanted to help me."

He does not think the money he has made so far is close to what he will make. He said his best days are ahead, and that he hopes he has another 30 or 40 years to do this.

00:00:00 Introducing the MIND Methodology
00:03:01 Defining Your Most Important Number
00:07:14 Healthy Struggle vs Victim Mentality
00:11:22 Mental Health and Purpose-Driven Identity
00:14:22 Building Effective CEO Masterminds
00:21:07 Curating the Right Mastermind Persona
00:30:01 Lee's Mission and Motivation
00:34:19 Physical Health and Leading Yourself
00:36:24 What Culture Really Means
00:43:31 Learning From Jack Welch
00:48:10 Music as a Creative Outlet
00:52:47 Who Gave Lee a Chance

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If<00:03:06.522> you're<00:03:06.619> looking<00:03:06.942> in<00:03:07.023> the<00:03:07.168> for-profit<00:03:07.749> world,<00:03:08.072> it's<00:03:08.233> going<00:03:08.378> to<00:03:08.475> be<00:03:08.959> whatever<00:03:09.185> you<00:03:09.250> call<00:03:09.448> profit.

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It<00:03:10.010> could<00:03:10.110> be<00:03:10.341> EBITDA,<00:03:10.689> it<00:03:10.771> could<00:03:10.937> be<00:03:11.036> net<00:03:11.267> profit,<00:03:11.846> NOP,<00:03:11.929> etc.

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If<00:03:14.137> the<00:03:14.233> business<00:03:14.698> is<00:03:14.794> capital<00:03:15.274> intensive,<00:03:16.059> like<00:03:16.636> one<00:03:16.780> of<00:03:16.812> my<00:03:17.037> aerospace<00:03:17.597> businesses<00:03:18.879> definitely<00:03:19.424> was,<00:03:20.321> cash<00:03:20.577> flow<00:03:20.946> ended<00:03:21.186> up<00:03:21.282> being<00:03:21.507> the<00:03:21.539> most<00:03:21.843> important<00:03:22.163> number<00:03:22.484> because<00:03:22.788> you<00:03:22.884> can<00:03:23.045> show<00:03:23.445> a<00:03:23.589> lot<00:03:23.846> of<00:03:23.926> profit<00:03:24.390> at<00:03:24.471> the<00:03:24.567> bottom<00:03:24.887> line<00:03:25.127> and<00:03:25.272> still<00:03:25.592> run<00:03:25.768> out<00:03:25.928> of<00:03:26.009> cash<00:03:26.409> and<00:03:26.489> go<00:03:26.649> out<00:03:26.746> of<00:03:26.874> business<00:03:27.771> because<00:03:28.011> all<00:03:28.155> your<00:03:28.316> cash<00:03:28.652> is<00:03:28.892> sitting<00:03:29.293> on<00:03:29.437> the<00:03:29.517> shelf<00:03:29.934> or<00:03:30.014> invested<00:03:30.815> in<00:03:30.975> equipment.

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In<00:03:32.257> the<00:03:32.577> nonprofit<00:03:33.458> world,<00:03:34.259> the<00:03:34.340> most<00:03:34.596> important<00:03:34.980> number<00:03:35.301> is<00:03:35.445> always<00:03:35.781> impact.

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You<00:03:36.278> know,<00:03:36.486> why<00:03:36.663> does<00:03:36.823> a<00:03:36.839> nonprofit<00:03:37.464> exist?

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To<00:03:38.505> make<00:03:38.729> the<00:03:38.890> world<00:03:39.082> a<00:03:39.146> better<00:03:39.386> place.

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Is<00:03:40.347> it<00:03:40.492> for<00:03:40.668> people?

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Is<00:03:41.165> it<00:03:41.229> for<00:03:41.453> animals?

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Is<00:03:42.110> it<00:03:42.254> for<00:03:42.350> the<00:03:42.430> environment?

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How<00:03:43.552> would<00:03:43.696> you<00:03:43.857> measure<00:03:44.274> that<00:03:44.595> impact?

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And<00:03:45.718> a<00:03:45.799> close<00:03:46.120> second<00:03:46.681> would<00:03:46.906> be<00:03:47.163> revenue<00:03:47.805> because<00:03:48.046> without<00:03:48.351> revenue,<00:03:48.768> it's<00:03:48.864> kind<00:03:49.073> of<00:03:49.153> hard<00:03:49.410> to<00:03:49.490> have<00:03:49.731> the<00:03:49.811> impact<00:03:50.276> that<00:03:50.437> you<00:03:50.533> want<00:03:50.726> to<00:03:50.838> have.

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If<00:03:52.042> I<00:03:52.138> was<00:03:52.443> thinking<00:03:52.780> about<00:03:53.101> government,<00:03:53.984> the<00:03:54.064> most<00:03:54.369> important<00:03:54.818> number<00:03:55.027> would<00:03:55.188> be<00:03:55.348> in<00:03:55.428> the<00:03:55.589> area<00:03:55.974> of<00:03:56.086> citizenry<00:03:57.097> experience<00:03:58.622> and<00:03:59.120> return<00:03:59.585> on<00:03:59.681> taxpayer<00:04:00.243> investment.

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Does<00:04:01.350> that<00:04:01.431> make<00:04:01.623> sense,<00:04:01.912> Clint?

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Yeah,<00:04:02.634> yeah,<00:04:02.971> yeah.

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Yeah,<00:04:03.854> I<00:04:03.934> think<00:04:04.159> that<00:04:04.560> makes<00:04:04.801> a<00:04:04.881> ton<00:04:05.058> of<00:04:05.154> sense.

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Yeah,<00:04:07.128> I<00:04:07.144> would<00:04:07.305> think<00:04:07.465> for<00:04:07.610> for-profit<00:04:08.187> would<00:04:08.332> be<00:04:08.508> EBITDA.

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I<00:04:09.375> love<00:04:09.552> the<00:04:09.696> idea<00:04:09.969> that<00:04:10.129> nonprofit<00:04:10.819> actually<00:04:11.140> is<00:04:11.221> about<00:04:11.397> impact<00:04:11.863> before<00:04:12.184> revenue.

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I<00:04:13.163> think<00:04:13.323> that<00:04:13.484> gets<00:04:13.789> lost<00:04:14.126> a<00:04:14.142> lot<00:04:14.431> in<00:04:14.511> the<00:04:14.544> nonprofit<00:04:15.154> world,<00:04:15.394> having,<00:04:16.037> uh,<00:04:16.615> well,<00:04:16.872> I<00:04:16.952> still<00:04:17.401> run<00:04:17.578> one<00:04:17.899> currently.

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Um,<00:04:20.067> I<00:04:20.211> wonder,<00:04:21.833> like,<00:04:22.138> when<00:04:22.298> you<00:04:22.395> were<00:04:22.539> developing<00:04:23.663> this<00:04:24.000> book<00:04:25.028> and,<00:04:25.285> you<00:04:25.365> know,<00:04:25.766> you've,<00:04:26.328> uh,<00:04:26.409> founded<00:04:26.746> 7<00:04:27.115> companies,<00:04:28.239> exits<00:04:28.640> ranging<00:04:28.977> from<00:04:29.138> a<00:04:29.218> few<00:04:29.379> million<00:04:29.700> dollars<00:04:30.117> to<00:04:30.246> well<00:04:30.422> into<00:04:30.583> 9<00:04:30.824> figures,<00:04:31.289> all<00:04:31.402> of<00:04:31.546> these,<00:04:32.253> you<00:04:32.285> know,<00:04:32.526> you<00:04:32.670> worked<00:04:32.895> with<00:04:33.136> all<00:04:33.232> these<00:04:33.393> leadership<00:04:33.794> teams.

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What<00:04:34.918> was<00:04:35.143> the<00:04:35.303> ideas<00:04:35.624> like,<00:04:35.801> hey,<00:04:35.865> I'm<00:04:36.026> going<00:04:36.122> to<00:04:36.202> start<00:04:36.508> coaching<00:04:36.909> other<00:04:37.166> leaders?

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What<00:04:37.808> led<00:04:38.033> you<00:04:38.129> to<00:04:38.225> that<00:04:38.514> path?

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Well,<00:04:40.602> my<00:04:40.940> passion<00:04:41.518> is<00:04:41.646> getting<00:04:41.903> teams<00:04:42.257> to<00:04:42.369> create<00:04:42.706> value<00:04:43.252> faster.

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And<00:04:44.617> it<00:04:44.939> doesn't<00:04:45.292> matter<00:04:45.613> the<00:04:45.758> type<00:04:46.079> of<00:04:46.224> organization,<00:04:47.685> in<00:04:47.830> my<00:04:48.006> view.

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I<00:04:48.279> mean,<00:04:48.392> it<00:04:48.424> has<00:04:48.649> to<00:04:48.793> be<00:04:49.114> a<00:04:49.275> legal<00:04:49.869> organization.

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But<00:04:51.861> that's<00:04:52.102> what<00:04:52.246> I<00:04:52.407> really<00:04:52.744> love<00:04:52.985> doing,<00:04:53.371> and<00:04:53.451> I've<00:04:53.547> been<00:04:53.708> connected<00:04:54.190> to<00:04:54.366> it.

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So<00:04:55.057> all<00:04:55.218> of<00:04:55.378> the<00:04:55.956> companies<00:04:56.422> that<00:04:56.583> I've<00:04:56.840> had,<00:04:57.241> the<00:04:57.386> hundreds<00:04:57.739> of<00:04:57.884> companies<00:04:58.365> that<00:04:58.526> I've<00:04:58.687> worked<00:04:59.008> with,<00:05:00.036> it's<00:05:00.999> a<00:05:01.160> real-time,<00:05:02.782> living,<00:05:03.184> breathing<00:05:03.649> laboratory<00:05:04.549> to<00:05:04.709> continually<00:05:05.432> work<00:05:05.818> on<00:05:05.914> this<00:05:06.075> whole<00:05:06.235> concept<00:05:06.797> of<00:05:06.942> value<00:05:07.343> creation.

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And<00:05:08.483> value<00:05:08.804> creation<00:05:09.125> isn't<00:05:09.365> just<00:05:09.622> money.

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You<00:05:10.103> know,<00:05:10.264> it's,<00:05:10.953> it's<00:05:11.130> the<00:05:11.210> value<00:05:11.531> that<00:05:11.675> you<00:05:11.836> create<00:05:12.108> for<00:05:12.397> all<00:05:12.557> the<00:05:12.654> stakeholders,<00:05:13.440> every<00:05:13.696> team<00:05:13.937> member<00:05:14.258> that<00:05:14.418> works<00:05:14.659> in<00:05:14.803> the<00:05:14.899> organization,<00:05:15.621> all<00:05:15.702> of<00:05:15.846> your<00:05:16.006> customers,<00:05:16.728> the<00:05:16.808> shareholders,<00:05:17.546> etc.

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So<00:05:19.054> I<00:05:19.150> just,<00:05:19.551> I<00:05:19.712> love<00:05:19.952> this.

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And,<00:05:21.220> and<00:05:21.396> I'm<00:05:21.797> even<00:05:22.038> taking<00:05:22.423> it<00:05:22.535> further<00:05:22.984> now.

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And<00:05:23.818> I'm<00:05:24.027> looking<00:05:24.348> at<00:05:24.508> how<00:05:24.685> can<00:05:24.845> we<00:05:25.150> operationalize<00:05:25.968> value<00:05:26.369> creation<00:05:26.770> within<00:05:27.091> families.

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And<00:05:28.518> I<00:05:28.615> published<00:05:29.160> another<00:05:30.058> book,<00:05:30.620> came<00:05:30.796> out<00:05:30.925> a<00:05:31.005> couple<00:05:31.181> of<00:05:31.245> months<00:05:31.566> ago,<00:05:31.823> and<00:05:31.887> it's<00:05:32.047> called<00:05:32.866> Value<00:05:33.347> Creation<00:05:34.133> Kid.

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And<00:05:34.871> the<00:05:34.951> subtitle<00:05:35.753> is<00:05:36.138> The<00:05:36.298> Healthy<00:05:36.571> Struggles<00:05:37.197> Your<00:05:37.421> Children<00:05:37.918> Need<00:05:38.079> to<00:05:38.223> Succeed.

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And,<00:05:40.150> and<00:05:40.327> what<00:05:40.487> my<00:05:40.712> co-author<00:05:41.130> and<00:05:41.275> I<00:05:41.532> outline<00:05:41.934> in<00:05:42.014> the<00:05:42.159> book<00:05:42.576> is<00:05:42.737> something<00:05:43.042> we<00:05:43.123> call<00:05:43.300> the<00:05:43.444> Gravy<00:05:43.782> Stack<00:05:44.183> Method.

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And<00:05:44.987> there's<00:05:45.228> only<00:05:45.565> 4<00:05:45.790> components.

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Value<00:05:47.301> creation.

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How<00:05:47.879> do<00:05:47.959> you<00:05:48.120> talk<00:05:48.522> about<00:05:48.843> that?

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Is<00:05:49.165> it<00:05:49.261> material<00:05:49.807> value?

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Is<00:05:50.450> it<00:05:50.530> emotional<00:05:50.932> energy<00:05:51.334> value?

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Is<00:05:52.394> it<00:05:52.523> spiritual<00:05:53.021> value?

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What's<00:05:54.291> the<00:05:54.371> combination?

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And<00:05:55.512> in<00:05:55.656> this,<00:05:55.930> it's<00:05:56.138> all<00:05:56.171> about<00:05:56.379> helping<00:05:56.701> kids<00:05:57.022> find<00:05:57.279> their<00:05:57.761> value<00:05:58.067> creation<00:05:58.468> superpower.

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Second<00:06:00.011> would<00:06:00.091> be<00:06:00.252> house<00:06:00.718> rules.

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What<00:06:01.152> are<00:06:01.200> the<00:06:01.361> expectations?

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What<00:06:02.437> are<00:06:02.502> the<00:06:02.646> expenses?

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How<00:06:03.482> do<00:06:03.610> you<00:06:03.723> earn<00:06:03.932> extra<00:06:04.253> money?

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Third<00:06:05.553> would<00:06:05.714> be<00:06:06.018> financial<00:06:06.596> competency,<00:06:07.959> not<00:06:08.104> just<00:06:08.360> literacy,<00:06:08.922> but<00:06:09.226> actually<00:06:09.563> be<00:06:09.724> able<00:06:09.836> to<00:06:09.900> apply<00:06:10.221> it.

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And<00:06:10.525> fourth,<00:06:11.392> healthy<00:06:11.728> struggle.

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And,<00:06:13.396> you<00:06:13.429> know,<00:06:13.573> it's<00:06:13.733> interesting<00:06:14.230> as<00:06:14.375> I<00:06:14.535> think<00:06:14.712> about<00:06:15.032> healthy<00:06:15.337> struggles<00:06:15.883> that<00:06:15.963> our<00:06:16.059> children<00:06:16.460> need<00:06:16.620> to<00:06:16.701> succeed,<00:06:18.545> it<00:06:18.625> seems<00:06:18.930> like<00:06:19.106> parents,<00:06:19.588> for<00:06:19.748> example,<00:06:20.373> have<00:06:21.897> tried<00:06:22.154> to<00:06:22.234> eliminate<00:06:22.940> all<00:06:23.116> possible<00:06:23.613> struggle<00:06:24.030> to<00:06:24.095> say,<00:06:24.239> I<00:06:24.319> want<00:06:24.431> my<00:06:24.624> kids<00:06:24.880> to<00:06:24.929> have<00:06:25.057> it<00:06:25.185> easier<00:06:26.083> than<00:06:26.244> I<00:06:26.468> had<00:06:26.709> it.

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And<00:06:28.473> with<00:06:28.553> the<00:06:28.650> best<00:06:28.970> of<00:06:29.051> intentions,<00:06:29.756> we're<00:06:30.173> really<00:06:30.558> making<00:06:30.975> it<00:06:31.056> harder<00:06:31.521> on<00:06:31.601> the<00:06:31.697> kids<00:06:32.002> when<00:06:32.098> they<00:06:32.258> launch<00:06:32.515> into<00:06:32.804> adulthood.

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And<00:06:34.087> I<00:06:34.184> see<00:06:34.425> a<00:06:34.585> lot<00:06:34.906> of<00:06:35.067> team<00:06:35.372> members<00:06:35.773> within<00:06:36.030> organizations,<00:06:37.635> and<00:06:37.715> unfortunately,<00:06:38.438> a<00:06:38.502> lot<00:06:38.743> of<00:06:38.919> leaders,<00:06:39.321> when<00:06:39.545> things<00:06:39.786> don't<00:06:40.027> roll<00:06:40.348> out<00:06:40.509> and<00:06:40.669> work<00:06:40.910> perfectly,<00:06:42.210> they<00:06:42.371> actually<00:06:42.836> act<00:06:43.077> like<00:06:43.414> victims<00:06:43.976> instead<00:06:44.297> of<00:06:44.394> embrace<00:06:44.939> the<00:06:45.084> healthy<00:06:45.357> struggle<00:06:45.983> they<00:06:46.304> need<00:06:46.545> to<00:06:46.689> go<00:06:46.946> through<00:06:47.251> to<00:06:47.347> develop<00:06:47.749> the<00:06:47.909> capability<00:06:48.856> to<00:06:48.969> navigate<00:06:49.595> those<00:06:49.819> times<00:06:50.157> better<00:06:50.413> so<00:06:50.622> they<00:06:50.718> can<00:06:50.879> use<00:06:51.120> it<00:06:51.184> to<00:06:51.280> create<00:06:51.601> even<00:06:51.842> more<00:06:52.067> value.

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So<00:06:53.592> why<00:06:53.704> did<00:06:53.913> I<00:06:53.929> write<00:06:54.234> the<00:06:54.330> book?

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Hey,<00:06:55.278> let's,<00:06:56.658> the<00:06:56.738> book<00:06:57.059> titled<00:06:57.445> Your<00:06:57.702> Most<00:06:57.958> Important<00:06:58.376> Number.

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Let's<00:06:58.889> help<00:06:59.066> organizations<00:06:59.933> of<00:07:00.029> any<00:07:00.270> type<00:07:00.607> in<00:07:00.736> any<00:07:00.912> size<00:07:01.393> create<00:07:01.714> value<00:07:02.116> faster,<00:07:03.399> think<00:07:03.656> about<00:07:03.961> value<00:07:04.362> creation<00:07:05.004> differently.

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And<00:07:07.154> I'm<00:07:07.427> going<00:07:07.555> to<00:07:07.652> keep<00:07:07.973> doing<00:07:08.358> this<00:07:09.016> until<00:07:09.320> I<00:07:09.417> can't<00:07:09.802> do<00:07:09.978> it.

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I<00:07:10.219> hope<00:07:10.396> I've<00:07:10.540> got<00:07:10.700> another<00:07:11.102> 30<00:07:11.406> or<00:07:11.519> 40<00:07:11.888> years<00:07:12.225> in<00:07:12.690> front<00:07:12.883> of<00:07:12.931> me<00:07:13.027> to<00:07:13.188> do<00:07:13.332> this<00:07:13.573> work.

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It's<00:07:14.552> interesting,<00:07:14.953> this<00:07:15.113> whole<00:07:15.274> idea<00:07:15.595> around<00:07:16.397> healthy<00:07:16.798> struggles,<00:07:17.825> and<00:07:17.921> we<00:07:18.002> don't<00:07:18.226> really<00:07:18.403> think<00:07:18.660> about<00:07:18.948> that.

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It<00:07:20.007> seems<00:07:20.312> like<00:07:20.505> in<00:07:20.569> today's<00:07:20.922> society,<00:07:21.291> I<00:07:21.371> think<00:07:21.532> you<00:07:21.692> landed<00:07:22.270> on<00:07:22.398> something<00:07:22.655> that's<00:07:22.896> pretty<00:07:23.136> interesting,<00:07:24.099> particularly<00:07:24.581> the<00:07:24.725> victimhood<00:07:25.479> mentality.

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And<00:07:26.972> you<00:07:27.132> kind<00:07:27.244> of<00:07:27.533> have<00:07:27.710> to<00:07:27.806> be<00:07:29.555> If<00:07:29.635> something<00:07:30.036> bad<00:07:30.292> happens<00:07:30.613> to<00:07:30.677> you<00:07:30.757> or<00:07:30.854> something<00:07:31.239> doesn't<00:07:31.543> work<00:07:31.784> out<00:07:32.522> the<00:07:32.666> way<00:07:32.827> you<00:07:32.987> wanted<00:07:33.404> to,<00:07:33.885> you<00:07:33.949> know,<00:07:34.062> that's<00:07:34.447> not<00:07:34.912> your<00:07:35.249> fault.

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That's<00:07:36.468> somebody<00:07:36.772> else's<00:07:37.013> fault,<00:07:37.237> or<00:07:37.318> you<00:07:37.398> were<00:07:37.494> the<00:07:37.574> victim<00:07:37.895> of<00:07:37.991> something.

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Where<00:07:39.018> in<00:07:39.178> reality,<00:07:39.659> like,<00:07:41.023> nothing<00:07:41.327> ever<00:07:41.504> works<00:07:41.825> out<00:07:41.985> the<00:07:42.065> way<00:07:42.210> you<00:07:42.290> want<00:07:42.466> it<00:07:42.546> to,<00:07:42.787> you<00:07:43.252> know,<00:07:43.348> not<00:07:43.509> in<00:07:43.653> my<00:07:43.830> experience,<00:07:44.632> right?

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Like,<00:07:45.049> I<00:07:45.065> don't<00:07:45.273> know,<00:07:45.450> like<00:07:46.460> the<00:07:46.620> cotton<00:07:47.021> candy<00:07:47.583> land<00:07:48.000> that<00:07:48.160> people<00:07:48.481> live<00:07:48.706> in<00:07:48.946> where<00:07:49.347> everything<00:07:49.844> just<00:07:50.005> works<00:07:50.310> out.

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How<00:07:51.128> do<00:07:51.272> you<00:07:51.833> approach<00:07:53.052> and<00:07:53.197> coach<00:07:53.533> people<00:07:53.854> who<00:07:54.031> start<00:07:54.496> with<00:07:54.656> that<00:07:54.897> victim<00:07:55.218> mindset?

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And<00:07:55.763> how<00:07:55.859> do<00:07:55.923> you<00:07:56.084> change<00:07:56.485> that?

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Well,<00:07:58.986> typically<00:07:59.611> when<00:07:59.723> I<00:07:59.787> go<00:08:00.012> in<00:08:00.092> and<00:08:00.252> work<00:08:00.429> with<00:08:00.573> a<00:08:00.605> CEO,<00:08:01.406> I'll<00:08:01.615> work<00:08:01.855> with<00:08:01.951> their<00:08:02.048> senior<00:08:02.577> team<00:08:02.994> at<00:08:03.138> the<00:08:03.218> same<00:08:03.555> time.

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And<00:08:04.196> I've<00:08:04.276> got<00:08:04.452> a<00:08:04.516> number<00:08:04.901> of<00:08:04.997> internal<00:08:05.398> folks<00:08:05.783> that<00:08:05.863> do<00:08:05.959> the<00:08:06.055> same<00:08:06.424> work.

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And<00:08:06.825> we<00:08:06.905> have<00:08:07.065> certified<00:08:07.562> consultants<00:08:08.107> that<00:08:08.204> do<00:08:08.348> the<00:08:08.444> same<00:08:08.765> work.

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And<00:08:09.743> it's<00:08:09.887> a<00:08:09.967> value<00:08:10.288> creation<00:08:10.688> journey.

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And<00:08:12.356> I'll<00:08:12.853> explain,<00:08:13.398> for<00:08:13.574> example,<00:08:14.279> to<00:08:14.472> some<00:08:14.792> of<00:08:14.921> these<00:08:15.097> senior<00:08:15.578> leaders,<00:08:17.165> here's<00:08:17.341> this<00:08:17.502> concept<00:08:18.047> for<00:08:18.143> the<00:08:18.303> kids<00:08:18.704> in<00:08:18.784> this<00:08:18.944> Value<00:08:19.329> Creation<00:08:19.746> Kid<00:08:19.986> book<00:08:20.227> and<00:08:20.307> the<00:08:20.387> healthy<00:08:20.692> struggles<00:08:21.173> your<00:08:21.269> children<00:08:21.509> need<00:08:21.670> to<00:08:21.750> succeed.

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And<00:08:22.455> they<00:08:22.487> go,<00:08:22.712> "That's<00:08:23.016> perfect.

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That's<00:08:23.593> exactly<00:08:24.154> what<00:08:24.315> they<00:08:24.379> need.

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I<00:08:24.796> love<00:08:25.100> it."<00:08:25.677> And<00:08:25.758> then<00:08:25.902> I<00:08:26.062> watch<00:08:26.399> them<00:08:26.559> go<00:08:26.719> through<00:08:26.960> a<00:08:26.976> struggle.

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And<00:08:28.162> they<00:08:28.323> act<00:08:28.483> like<00:08:28.708> victims.

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And<00:08:29.671> you're<00:08:29.831> right,<00:08:30.152> it's<00:08:30.553> not<00:08:30.794> their<00:08:31.034> fault.

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They,<00:08:32.238> they<00:08:32.414> basically<00:08:32.815> put<00:08:32.960> themselves<00:08:33.457> into<00:08:33.601> a<00:08:33.634> special<00:08:34.179> victims<00:08:34.660> unit,<00:08:35.623> whatever<00:08:36.024> you<00:08:36.185> want,<00:08:37.051> whatever<00:08:37.308> they<00:08:37.452> want<00:08:37.613> to<00:08:37.709> call<00:08:38.014> that.

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And,<00:08:39.698> and<00:08:39.859> so<00:08:40.099> over<00:08:40.276> time,<00:08:40.613> I<00:08:40.741> want<00:08:40.821> to<00:08:40.918> take<00:08:41.142> them<00:08:41.238> out<00:08:41.463> of<00:08:41.624> it.

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And<00:08:42.185> always<00:08:42.763> within<00:08:43.084> a<00:08:43.308> year,<00:08:43.725> it<00:08:43.806> completely<00:08:44.672> flips<00:08:45.073> on<00:08:45.185> its<00:08:45.330> head.

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So<00:08:46.694> a<00:08:46.854> typical<00:08:47.239> scenario<00:08:47.817> is,<00:08:48.057> hey,<00:08:48.298> we're<00:08:48.523> doing<00:08:48.859> okay,<00:08:49.421> or<00:08:49.646> we're<00:08:49.726> on<00:08:49.902> life<00:08:50.127> support,<00:08:50.640> or<00:08:50.672> we're<00:08:50.865> doing<00:08:51.186> pretty<00:08:51.507> well,<00:08:51.828> but<00:08:52.293> here's<00:08:52.614> all<00:08:52.710> this<00:08:52.935> stuff<00:08:53.191> that's<00:08:53.416> just<00:08:53.817> not<00:08:54.074> going<00:08:54.459> well<00:08:54.635> in<00:08:54.796> the<00:08:54.876> company.

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And<00:08:55.422> they<00:08:55.582> talk<00:08:55.919> about<00:08:56.240> it<00:08:56.384> like<00:08:57.283> It's,<00:08:57.588> it's<00:08:57.765> like<00:08:57.926> this<00:08:58.167> terrible<00:08:58.793> thing<00:08:59.211> and<00:08:59.355> they're<00:08:59.612> victims<00:09:00.094> and<00:09:00.190> it's<00:09:00.415> not<00:09:00.640> their<00:09:00.817> fault<00:09:01.058> that<00:09:01.218> it's<00:09:01.363> going<00:09:01.765> on.

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And<00:09:02.889> I<00:09:02.985> look<00:09:03.210> at<00:09:03.371> it<00:09:03.451> and<00:09:03.531> I<00:09:03.564> say,<00:09:04.174> isn't<00:09:04.351> this<00:09:04.592> exciting?

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You're<00:09:05.957> doing<00:09:06.278> okay<00:09:06.599> now.

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And,<00:09:08.286> and<00:09:08.382> we've<00:09:08.527> got<00:09:08.752> this<00:09:09.153> list<00:09:09.426> of<00:09:09.651> things<00:09:10.037> that<00:09:10.213> aren't<00:09:10.438> going<00:09:10.776> well<00:09:11.016> that<00:09:11.177> we've<00:09:11.354> identified<00:09:12.301> that<00:09:12.526> once<00:09:12.848> we<00:09:13.089> actually<00:09:13.586> address<00:09:14.068> them<00:09:14.309> and<00:09:14.711> get<00:09:14.871> them<00:09:14.968> in<00:09:15.112> place<00:09:15.434> properly,<00:09:17.024> things<00:09:17.265> are<00:09:17.297> going<00:09:17.377> to<00:09:17.425> go<00:09:17.538> significantly<00:09:18.245> better.

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So<00:09:19.048> let's<00:09:19.273> make<00:09:19.465> a<00:09:19.674> list<00:09:19.947> of<00:09:20.076> all<00:09:20.252> of<00:09:20.333> this<00:09:20.557> stuff<00:09:21.055> and<00:09:21.200> let's<00:09:21.393> assign<00:09:21.794> a<00:09:21.859> return<00:09:22.324> on<00:09:22.421> investment<00:09:23.127> or<00:09:23.465> ROI<00:09:24.107> to<00:09:24.268> each<00:09:24.509> one<00:09:24.669> of<00:09:24.750> them.

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And,<00:09:26.581> you<00:09:26.661> know,<00:09:26.822> how<00:09:26.854> many<00:09:27.143> resources,<00:09:27.801> how<00:09:27.881> much<00:09:28.122> time,<00:09:28.444> et<00:09:28.524> cetera,<00:09:28.925> to<00:09:29.086> accomplish<00:09:29.648> it.

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But<00:09:30.531> I<00:09:30.853> love<00:09:31.254> having<00:09:31.656> this<00:09:32.041> list<00:09:32.314> of<00:09:32.459> things<00:09:32.780> to<00:09:32.940> do<00:09:33.181> to<00:09:33.342> allow<00:09:33.599> us<00:09:33.743> to<00:09:33.824> get<00:09:33.968> even<00:09:34.305> better<00:09:34.611> results<00:09:35.028> in<00:09:35.108> the<00:09:35.189> future.

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You<00:09:36.297> should<00:09:36.538> be<00:09:36.650> excited<00:09:37.341> about<00:09:37.678> that,<00:09:38.079> not<00:09:38.545> act<00:09:38.802> like<00:09:39.525> you're<00:09:39.685> a<00:09:39.750> victim.

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And<00:09:41.275> so<00:09:41.388> that's<00:09:41.613> kind<00:09:41.837> of<00:09:41.918> where<00:09:41.966> I'll<00:09:42.239> start.

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And<00:09:43.203> you<00:09:43.267> have<00:09:43.315> to<00:09:43.379> be<00:09:43.524> careful<00:09:43.861> with<00:09:43.925> the<00:09:44.102> language<00:09:44.519> and<00:09:44.648> how<00:09:44.808> you<00:09:44.905> talk<00:09:45.210> about<00:09:45.451> all<00:09:45.547> this<00:09:45.708> stuff.

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Everybody's<00:09:46.527> developing.

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And<00:09:47.555> when<00:09:47.715> you're,<00:09:48.101> when<00:09:48.181> you're<00:09:48.342> working<00:09:48.679> with<00:09:48.839> a<00:09:49.177> senior<00:09:49.642> team,<00:09:50.526> they're<00:09:50.751> all<00:09:50.911> at<00:09:51.072> different<00:09:51.473> levels<00:09:51.971> of<00:09:52.068> emotional<00:09:52.549> maturity,<00:09:53.256> business<00:09:53.657> maturity.

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Experience,<00:09:56.288> wisdom,<00:09:56.705> etc.

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So<00:09:57.427> you're<00:09:57.587> trying<00:09:57.827> to<00:09:57.972> guide<00:09:58.372> all<00:09:58.629> of<00:09:58.709> them<00:09:58.869> in<00:09:58.949> this<00:09:59.110> direction<00:09:59.671> towards<00:09:59.927> improving<00:10:00.472> their<00:10:00.617> most<00:10:00.889> important<00:10:01.338> number<00:10:01.594> or<00:10:01.755> North<00:10:01.995> Star<00:10:03.181> and,<00:10:03.502> and<00:10:03.662> get<00:10:03.823> them<00:10:03.999> excited<00:10:04.704> about<00:10:05.201> what<00:10:05.361> I<00:10:05.506> call<00:10:05.762> this<00:10:06.468> dreaming<00:10:07.125> list<00:10:07.381> of<00:10:07.686> things<00:10:08.247> that<00:10:08.407> they've<00:10:08.567> been<00:10:08.792> complaining<00:10:09.385> about.

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And,<00:10:11.116> and<00:10:11.277> what<00:10:11.373> I<00:10:11.389> mean<00:10:11.677> by<00:10:11.854> that<00:10:12.110> is<00:10:12.655> the<00:10:12.815> best<00:10:13.056> definition<00:10:13.617> of<00:10:13.761> leadership<00:10:14.242> I've<00:10:14.402> ever<00:10:14.643> heard<00:10:15.076> is<00:10:15.364> eating<00:10:15.621> and<00:10:15.781> dreaming<00:10:16.182> at<00:10:16.342> the<00:10:16.406> same<00:10:16.743> time.

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Eating<00:10:17.945> is<00:10:18.041> doing<00:10:18.346> things<00:10:18.650> to<00:10:18.811> get<00:10:19.548> really<00:10:19.789> good<00:10:20.013> results<00:10:20.414> today<00:10:20.831> with<00:10:21.135> what<00:10:21.376> we<00:10:21.536> have<00:10:21.873> to<00:10:22.097> work<00:10:22.353> with,<00:10:22.995> get<00:10:23.155> excited<00:10:23.652> about<00:10:23.940> leveraging<00:10:24.437> that,<00:10:24.614> making<00:10:24.998> better<00:10:25.239> decisions<00:10:25.800> around<00:10:26.024> it.

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Don't<00:10:26.281> complain<00:10:26.650> complaining<00:10:26.842> that<00:10:26.906> you<00:10:26.987> don't<00:10:27.147> have<00:10:27.324> enough<00:10:27.645> resources.

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You<00:10:28.527> never<00:10:28.848> will<00:10:28.993> have<00:10:29.233> all<00:10:29.330> the<00:10:29.474> resources<00:10:30.052> that<00:10:30.212> you<00:10:30.357> want.

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So,<00:10:31.320> eating<00:10:31.576> is<00:10:31.737> getting<00:10:32.042> results<00:10:32.620> today,<00:10:33.165> this<00:10:33.342> quarter,<00:10:33.663> this<00:10:33.984> month.

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And<00:10:35.011> then<00:10:35.187> dreaming<00:10:35.765> is<00:10:35.910> doing<00:10:36.295> things<00:10:36.712> today<00:10:37.274> to<00:10:37.354> get<00:10:37.515> an<00:10:37.659> even<00:10:38.060> better<00:10:38.317> result<00:10:38.718> in<00:10:38.782> the<00:10:38.814> future.

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So,<00:10:39.585> all<00:10:39.617> these<00:10:39.826> things<00:10:39.986> you've<00:10:40.082> been<00:10:40.243> complaining<00:10:40.821> about,<00:10:41.671> put<00:10:41.816> them<00:10:41.944> on<00:10:42.088> your<00:10:42.313> dream<00:10:42.795> list,<00:10:43.196> assign<00:10:43.838> an<00:10:44.078> ROI,<00:10:45.202> rack<00:10:45.523> and<00:10:45.619> stack<00:10:46.085> them<00:10:46.261> in<00:10:46.341> the<00:10:46.566> best<00:10:47.064> order<00:10:47.368> for<00:10:47.465> the<00:10:47.609> company,<00:10:48.813> and<00:10:49.166> start<00:10:49.712> going<00:10:50.049> after<00:10:50.514> it.

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And<00:10:52.023> one<00:10:52.119> of<00:10:52.199> the<00:10:52.279> ways<00:10:52.584> to<00:10:52.681> think<00:10:52.921> about<00:10:53.804> these<00:10:53.981> dreaming<00:10:54.510> items<00:10:54.927> is<00:10:55.088> to<00:10:55.232> ask<00:10:55.409> the<00:10:55.569> question,<00:10:57.159> What<00:10:57.271> do<00:10:57.480> I<00:10:57.640> wish<00:10:57.978> I<00:10:58.042> would<00:10:58.186> have<00:10:58.379> done<00:10:58.684> a<00:10:58.941> year<00:10:59.182> ago<00:10:59.888> to<00:11:00.065> ensure<00:11:00.531> better<00:11:00.771> results<00:11:01.269> today?

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And,<00:11:03.340> and<00:11:03.758> everybody<00:11:04.464> has<00:11:04.641> a<00:11:04.705> good<00:11:04.866> answer<00:11:05.267> to<00:11:05.364> that.

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They<00:11:05.653> usually<00:11:05.990> kind<00:11:06.102> of<00:11:06.166> sit<00:11:06.488> back,<00:11:06.728> roll<00:11:06.905> their<00:11:07.114> eyes<00:11:07.355> and<00:11:07.435> go,<00:11:07.531> my<00:11:07.692> gosh,<00:11:08.013> I<00:11:08.093> would<00:11:08.222> have<00:11:08.270> done<00:11:08.479> this,<00:11:08.655> this,<00:11:08.976> or<00:11:09.057> this<00:11:09.362> other<00:11:09.603> thing,<00:11:09.876> or<00:11:09.956> maybe<00:11:10.325> all<00:11:10.502> of<00:11:10.646> it.

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Well,<00:11:11.770> think<00:11:11.963> about<00:11:12.188> a<00:11:12.332> year<00:11:12.509> from<00:11:12.750> today<00:11:12.990> and<00:11:13.071> the<00:11:13.151> results<00:11:13.617> that<00:11:13.777> you<00:11:13.938> want.

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What<00:11:15.078> do<00:11:15.142> you<00:11:15.238> need<00:11:15.479> to<00:11:15.560> do<00:11:15.800> today<00:11:16.427> to<00:11:16.523> set<00:11:16.828> yourself<00:11:17.165> up<00:11:17.310> to<00:11:17.470> win<00:11:18.546> a<00:11:18.675> year<00:11:18.851> from<00:11:19.012> today?

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And<00:11:19.413> then,<00:11:19.895> you<00:11:19.959> know,<00:11:20.136> further<00:11:20.441> out<00:11:20.617> into<00:11:20.842> the<00:11:20.922> future.

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How<00:11:22.711> do<00:11:22.859> you<00:11:23.022> think<00:11:23.268> about<00:11:23.923> and<00:11:24.087> talk<00:11:24.431> about<00:11:24.841> mental<00:11:25.250> health<00:11:25.578> with<00:11:25.807> leaders?

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That<00:11:29.588> is<00:11:31.215> an<00:11:31.473> amazing<00:11:32.085> question<00:11:32.890> and<00:11:34.759> an<00:11:34.920> interesting<00:11:35.484> topic.

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And<00:11:37.227> I<00:11:37.260> don't<00:11:37.729> want<00:11:37.874> to<00:11:37.955> simplify<00:11:38.780> it.

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I<00:11:40.640> believe,<00:11:41.594> and<00:11:41.772> we<00:11:42.014> talk<00:11:42.273> about<00:11:42.500> this<00:11:42.661> in<00:11:42.758> the<00:11:42.888> Value<00:11:43.211> Creation<00:11:43.616> Kid<00:11:43.874> book,<00:11:44.117> but<00:11:44.262> I<00:11:44.359> believe<00:11:44.845> that<00:11:45.750> struggle<00:11:46.155> does<00:11:46.365> not<00:11:46.480> equal<00:11:47.056> trauma.

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And<00:11:48.397> it<00:11:48.463> seems<00:11:48.773> like<00:11:48.937> more<00:11:49.198> and<00:11:49.296> more,<00:11:51.107> lower<00:11:51.365> and<00:11:51.511> lower<00:11:51.769> and<00:11:51.914> lower<00:11:52.334> levels<00:11:52.819> of<00:11:52.964> struggle<00:11:54.110> are<00:11:54.433> being<00:11:55.402> seen<00:11:55.709> as<00:11:55.870> trauma.

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And<00:11:57.324> kids<00:11:57.647> for<00:11:57.760> sure,<00:11:58.454> but<00:11:58.777> even<00:11:59.035> adults<00:12:00.342> start<00:12:00.648> to<00:12:00.729> get<00:12:00.970> to<00:12:01.115> kind<00:12:01.293> of<00:12:01.373> a<00:12:01.454> dark<00:12:01.841> place,<00:12:02.969> you<00:12:03.001> know,<00:12:03.227> emotionally.

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And<00:12:05.241> I<00:12:05.386> just<00:12:05.644> believe<00:12:06.450> if<00:12:06.595> you<00:12:06.772> make<00:12:07.175> your<00:12:07.658> primary<00:12:08.222> drive,<00:12:09.028> purpose,<00:12:10.300> you<00:12:10.332> know,<00:12:10.477> possibly<00:12:11.057> even<00:12:11.283> identity,<00:12:12.153> the<00:12:12.330> value<00:12:12.813> that<00:12:12.974> you<00:12:13.119> create<00:12:13.393> in<00:12:13.457> the<00:12:13.602> world,<00:12:13.860> whether<00:12:14.102> it's<00:12:14.263> material,<00:12:14.843> emotional<00:12:15.310> energy,<00:12:15.938> or<00:12:16.051> spiritual<00:12:16.598> value,<00:12:17.977> that<00:12:18.137> it's,<00:12:18.474> it's<00:12:18.618> a<00:12:18.778> lot<00:12:19.099> harder<00:12:19.596> to<00:12:19.756> be<00:12:19.981> taken<00:12:20.381> off<00:12:20.638> your<00:12:20.942> game<00:12:21.664> and,<00:12:22.080> and<00:12:22.241> go<00:12:22.465> to<00:12:22.577> a<00:12:22.722> dark<00:12:23.106> place.

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You're<00:12:24.966> going<00:12:25.062> to<00:12:25.206> be<00:12:25.447> a<00:12:25.527> lot<00:12:25.767> more<00:12:25.992> intrinsically<00:12:26.825> motivated<00:12:28.493> instead<00:12:28.957> of<00:12:29.198> extrinsically,<00:12:30.112> so<00:12:30.320> you,<00:12:30.560> you<00:12:30.721> won't,<00:12:31.121> you<00:12:31.154> won't<00:12:31.442> have<00:12:31.618> those<00:12:32.003> issues.

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And,<00:12:33.606> and<00:12:33.686> I<00:12:33.847> really<00:12:34.247> believe<00:12:34.808> that<00:12:35.145> that<00:12:35.289> can<00:12:35.466> solve<00:12:35.802> for<00:12:36.187> it,<00:12:36.812> especially<00:12:38.111> when<00:12:38.271> you<00:12:38.495> learn<00:12:38.832> to<00:12:38.992> embrace<00:12:39.810> struggle<00:12:40.275> as<00:12:40.435> a<00:12:40.595> good<00:12:40.820> thing.

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Now,<00:12:41.798> I<00:12:41.878> believe<00:12:42.198> that<00:12:42.343> all<00:12:42.583> struggle,<00:12:43.320> whether<00:12:43.625> it's<00:12:43.801> healthy<00:12:44.122> or<00:12:44.346> unhealthy,<00:12:45.004> can<00:12:45.244> be<00:12:45.549> leveraged<00:12:45.949> to<00:12:46.110> create<00:12:46.366> more<00:12:46.526> value<00:12:46.863> in<00:12:46.991> the<00:12:47.071> world.

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Just<00:12:47.472> think<00:12:47.633> about<00:12:47.889> Viktor<00:12:48.274> Frankl<00:12:48.771> and<00:12:48.931> Man's<00:12:49.220> Search<00:12:49.571> for<00:12:49.671> Meaning.

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You<00:12:51.989> know,<00:12:52.053> who's<00:12:52.377> gone<00:12:52.700> through<00:12:52.958> more<00:12:53.185> struggle<00:12:53.653> than<00:12:53.831> that?

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I<00:12:54.235> mean,<00:12:54.801> what<00:12:54.898> an<00:12:54.979> amazing<00:12:55.512> story<00:12:56.078> and<00:12:56.175> how<00:12:56.740> he<00:12:57.064> turned<00:12:57.387> it<00:12:57.468> on<00:12:57.629> its<00:12:57.791> head<00:12:58.098> to<00:12:58.260> create<00:12:58.599> more<00:12:58.761> value<00:12:59.165> in<00:12:59.229> the<00:12:59.391> world.

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But<00:13:01.197> that's,<00:13:01.600> that's<00:13:01.906> not<00:13:02.164> the<00:13:02.325> norm.

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There's,<00:13:03.211> there's<00:13:03.372> going<00:13:03.469> to<00:13:03.533> be<00:13:03.630> struggle<00:13:04.242> everywhere.

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Learn<00:13:05.064> to<00:13:05.305> love<00:13:05.531> the<00:13:05.627> struggle.

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And<00:13:06.352> we'll<00:13:06.900> call<00:13:07.094> it<00:13:07.239> this<00:13:08.511> sort<00:13:08.705> of<00:13:08.850> value<00:13:09.172> creation<00:13:09.984> cycle<00:13:10.618> where<00:13:10.796> you<00:13:11.673> identify<00:13:12.242> a<00:13:12.323> capability<00:13:13.054> you<00:13:13.216> want,<00:13:13.622> let's<00:13:13.834> say,<00:13:13.963> as<00:13:14.061> a<00:13:14.191> leader<00:13:14.516> of<00:13:14.629> an<00:13:14.776> organization.

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And<00:13:16.384> usually<00:13:16.806> it's<00:13:17.049> to<00:13:18.064> develop<00:13:18.529> leaders<00:13:18.866> better,<00:13:19.268> navigate,<00:13:20.536> you<00:13:20.568> know,<00:13:20.793> tough<00:13:21.034> times<00:13:21.515> better,<00:13:23.185> learn<00:13:23.361> an<00:13:23.506> aspect<00:13:24.020> around<00:13:24.887> maybe,<00:13:25.529> maybe<00:13:25.850> fundraising<00:13:26.973> or<00:13:27.214> an<00:13:27.359> operating<00:13:27.840> methodology<00:13:28.274> or<00:13:28.402> whatever<00:13:28.723> it<00:13:28.804> is.

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Identify<00:13:29.783> this<00:13:29.943> capability<00:13:30.586> you<00:13:30.810> want,<00:13:31.693> go<00:13:31.934> through<00:13:32.095> the<00:13:32.191> struggle<00:13:32.897> to<00:13:33.234> develop<00:13:33.812> that<00:13:34.037> capability.

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That'll<00:13:35.562> build<00:13:35.883> your<00:13:36.108> confidence.

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Don't<00:13:37.473> stop<00:13:37.826> there.

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Use<00:13:38.372> that<00:13:38.612> to<00:13:38.917> actually<00:13:39.399> create<00:13:39.656> value<00:13:40.073> and<00:13:40.218> prove<00:13:40.603> it,<00:13:41.245> and<00:13:41.325> then<00:13:41.502> keep<00:13:41.968> on<00:13:42.208> that<00:13:42.690> value<00:13:43.091> creation<00:13:43.685> cycle.

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As<00:13:44.536> you<00:13:44.632> go<00:13:44.872> through<00:13:45.257> this<00:13:45.417> healthy<00:13:45.754> struggle<00:13:46.411> cycle.

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And<00:13:48.303> I<00:13:48.543> believe,<00:13:49.281> and<00:13:49.457> I<00:13:49.521> mean,<00:13:49.682> it<00:13:49.826> works<00:13:50.066> for<00:13:50.194> me,<00:13:50.403> it<00:13:50.467> works<00:13:50.659> for<00:13:50.868> everybody<00:13:51.349> that<00:13:51.445> I've<00:13:51.669> coached,<00:13:53.112> it<00:13:53.352> really<00:13:53.753> helps<00:13:54.090> with<00:13:54.266> your<00:13:54.410> emotional<00:13:55.052> wellbeing<00:13:55.693> when<00:13:55.837> you're<00:13:55.997> going<00:13:56.318> through<00:13:56.639> that.

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It<00:13:57.055> doesn't<00:13:57.312> matter<00:13:57.616> what's<00:13:57.777> going<00:13:58.161> on<00:13:58.258> in<00:13:58.338> the<00:13:58.498> world.

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It's<00:13:59.059> like,<00:13:59.284> I'm<00:13:59.524> really<00:13:59.877> making<00:14:00.261> a<00:14:00.406> difference<00:14:00.887> here<00:14:02.345> with<00:14:02.570> myself,<00:14:03.131> the<00:14:03.227> value<00:14:03.548> that<00:14:03.692> I'm<00:14:03.868> creating,<00:14:04.333> my<00:14:04.590> organization,<00:14:05.391> the<00:14:05.535> people<00:14:05.856> that<00:14:06.032> I'm<00:14:06.433> developing,<00:14:07.058> et<00:14:07.090> cetera.

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So<00:14:08.613> that's<00:14:09.158> kind<00:14:09.383> of<00:14:09.431> my<00:14:09.639> answer<00:14:09.960> to<00:14:10.040> it.

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And<00:14:10.200> again,<00:14:10.441> I<00:14:10.521> don't<00:14:10.665> wanna<00:14:10.825> make<00:14:11.146> it,<00:14:12.044> you<00:14:12.124> know,<00:14:12.781> sound<00:14:13.150> too<00:14:13.310> simple,<00:14:13.807> but<00:14:13.967> this<00:14:14.144> is<00:14:14.288> a<00:14:14.592> wildly<00:14:15.089> powerful<00:14:15.650> concept<00:14:16.693> And<00:14:16.789> sometimes<00:14:17.415> simple<00:14:18.122> is,<00:14:19.101> is<00:14:19.262> the<00:14:19.406> best<00:14:19.663> approach.

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Why<00:14:20.562> make<00:14:20.803> it<00:14:20.867> complicated?

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Yeah,<00:14:23.340> yeah,<00:14:23.420> I<00:14:23.597> agree<00:14:24.078> with<00:14:24.239> that<00:14:24.544> for<00:14:24.640> sure.

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I<00:14:25.668> wonder,<00:14:26.149> um,<00:14:26.792> I've<00:14:26.888> become—<00:14:27.466> CEO.com<00:14:28.092> has<00:14:28.188> become<00:14:28.413> pretty<00:14:28.654> interested<00:14:29.200> in<00:14:29.360> masterminds.

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And<00:14:30.260> you<00:14:30.324> know,<00:14:30.436> it's<00:14:30.725> obviously<00:14:30.966> not<00:14:31.143> a<00:14:31.159> new<00:14:31.464> concept.

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Was<00:14:32.170> it<00:14:32.732> Carnegie<00:14:33.374> who<00:14:33.471> came<00:14:33.695> up<00:14:33.792> with<00:14:33.952> it<00:14:34.048> or<00:14:34.434> someone<00:14:34.835> like<00:14:35.060> that?

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It's<00:14:36.280> been<00:14:36.376> around<00:14:36.762> for<00:14:36.922> a<00:14:37.003> while,<00:14:37.966> but<00:14:38.191> you,<00:14:38.833> uh,<00:14:39.427> implement<00:14:39.973> this<00:14:40.374> and<00:14:40.519> run<00:14:40.760> masterminds<00:14:41.498> at<00:14:41.578> a<00:14:41.594> scale<00:14:42.140> that<00:14:42.846> and<00:14:43.183> at<00:14:43.263> a<00:14:43.568> level<00:14:43.904> and<00:14:44.225> a<00:14:44.466> quality<00:14:45.027> that<00:14:45.171> I,<00:14:45.347> that<00:14:45.492> I<00:14:45.508> find<00:14:45.748> super<00:14:46.133> interesting.

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Um,<00:14:48.490> tell<00:14:48.699> us<00:14:48.731> about<00:14:48.955> that.

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Tell<00:14:49.404> us<00:14:49.452> about<00:14:49.677> creating<00:14:49.997> masterminds<00:14:50.863> using,<00:14:51.986> uh,<00:14:52.547> you<00:14:52.579> know,<00:14:52.787> the<00:14:52.851> most<00:14:53.188> important<00:14:53.525> number<00:14:53.845> type<00:14:54.070> concept<00:14:54.807> inside<00:14:55.192> of<00:14:55.272> those<00:14:55.513> things.

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Um,<00:14:57.213> yeah,<00:14:57.453> great<00:14:57.678> question.

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I'm<00:14:58.094> not<00:14:58.255> really<00:14:58.479> sure<00:14:58.816> where<00:14:59.056> it<00:14:59.233> started.

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My<00:15:00.099> guess<00:15:00.403> is<00:15:00.516> it's<00:15:00.660> probably<00:15:00.868> been<00:15:00.981> around<00:15:01.301> for<00:15:01.542> thousands<00:15:02.103> of<00:15:02.247> years,<00:15:02.664> right?

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Um,<00:15:04.027> there's<00:15:04.203> a<00:15:04.267> lot<00:15:04.508> of<00:15:04.652> popular<00:15:06.095> masterminds<00:15:06.897> out<00:15:07.057> there<00:15:07.298> with,<00:15:07.635> with<00:15:07.939> lots<00:15:08.276> of<00:15:08.420> members,<00:15:08.901> you<00:15:08.933> know,<00:15:09.158> tens<00:15:09.479> of<00:15:09.559> thousands<00:15:09.976> of<00:15:10.056> members.

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There's,<00:15:10.745> you<00:15:10.777> know,<00:15:10.986> Vistage<00:15:11.323> and<00:15:11.548> YPO<00:15:12.110> and<00:15:12.351> EO<00:15:12.832> and<00:15:12.913> Renaissance<00:15:13.732> and<00:15:13.892> McKay.

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There's,<00:15:14.599> there's<00:15:15.016> just<00:15:15.257> a<00:15:15.417> ton<00:15:15.658> of<00:15:15.739> them<00:15:16.686> and,<00:15:17.184> and<00:15:17.344> probably<00:15:18.629> tens<00:15:19.110> of<00:15:19.271> thousands<00:15:19.833> or<00:15:19.978> hundreds<00:15:20.299> of<00:15:20.395> thousands<00:15:20.861> of<00:15:21.021> groups<00:15:21.358> that<00:15:21.519> are<00:15:21.663> just<00:15:22.466> ad<00:15:22.627> hoc<00:15:22.948> put<00:15:23.125> together<00:15:23.590> without<00:15:23.911> any<00:15:24.666> formal<00:15:25.067> association.

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Now,<00:15:27.604> the<00:15:27.701> challenge<00:15:28.343> with<00:15:28.504> most<00:15:28.809> of<00:15:28.889> those<00:15:29.130> groups<00:15:29.949> is<00:15:30.109> twofold<00:15:30.655> in<00:15:31.008> my<00:15:31.378> view.

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One,<00:15:33.160> they<00:15:33.256> have<00:15:33.401> a<00:15:33.417> superficial<00:15:34.043> problem<00:15:34.445> and<00:15:34.525> two,<00:15:34.701> they<00:15:34.830> have<00:15:34.942> a<00:15:35.007> process<00:15:35.552> problem.

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And<00:15:37.093> the<00:15:37.173> superficial<00:15:37.878> problem<00:15:38.439> is<00:15:38.551> they'll<00:15:38.712> have<00:15:38.872> a<00:15:39.000> group<00:15:39.337> of,<00:15:40.283> you<00:15:40.363> know,<00:15:40.539> 12,<00:15:41.325> 16,<00:15:42.126> 18<00:15:42.543> members,<00:15:43.344> and<00:15:43.489> they<00:15:43.665> talk<00:15:44.066> about<00:15:44.370> it<00:15:44.466> like<00:15:44.723> more<00:15:45.188> is<00:15:45.428> better.

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Look<00:15:45.973> at<00:15:46.053> all<00:15:46.149> these<00:15:46.390> minds<00:15:46.775> that<00:15:46.855> you<00:15:46.935> have<00:15:47.127> in<00:15:47.256> the<00:15:47.352> room.

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But<00:15:49.179> when<00:15:49.275> they<00:15:49.452> meet,<00:15:50.542> you<00:15:50.718> can't<00:15:51.022> see<00:15:51.359> deeply<00:15:51.904> into<00:15:52.225> everybody's<00:15:52.866> company<00:15:53.427> on<00:15:53.459> a<00:15:53.603> regular<00:15:53.924> enough<00:15:54.244> basis,<00:15:54.870> if<00:15:55.350> ever,<00:15:56.873> to<00:15:56.969> get<00:15:57.354> 80%<00:15:57.867> of<00:15:57.931> the<00:15:58.011> brainpower<00:15:58.572> in<00:15:58.653> the<00:15:58.733> room<00:15:58.957> to<00:15:59.117> truly<00:15:59.598> help<00:15:59.855> you<00:16:00.015> create<00:16:00.255> value<00:16:00.640> faster,<00:16:01.137> grow<00:16:01.362> your<00:16:01.522> company<00:16:01.874> faster,<00:16:02.339> whatever<00:16:02.644> that<00:16:02.820> is<00:16:03.045> for<00:16:03.125> you.

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And<00:16:04.343> that,<00:16:04.584> that's<00:16:04.840> a<00:16:04.904> superficial<00:16:05.610> piece<00:16:05.946> of<00:16:06.026> it.

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And<00:16:06.187> then<00:16:06.347> the<00:16:06.427> process<00:16:07.052> part<00:16:07.245> of<00:16:07.453> it<00:16:08.191> is,<00:16:08.511> you<00:16:08.768> know,<00:16:09.313> you'll<00:16:09.954> bring<00:16:10.194> up<00:16:10.355> an<00:16:10.499> issue.

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You're<00:16:11.669> not<00:16:11.814> allowed<00:16:12.054> to<00:16:12.118> say<00:16:12.359> anything.

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Everybody<00:16:13.304> gives<00:16:13.417> you<00:16:13.561> their<00:16:13.721> feedback.

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You'll<00:16:14.988> answer<00:16:15.308> a<00:16:15.388> question,<00:16:16.206> but<00:16:16.366> you<00:16:16.447> can't<00:16:16.687> give<00:16:16.911> your<00:16:17.024> opinion.

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And<00:16:18.274> at<00:16:18.370> the<00:16:18.595> end,<00:16:19.011> what<00:16:19.156> was<00:16:19.252> your<00:16:19.412> takeaway?

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What's<00:16:20.198> the<00:16:20.294> one<00:16:20.518> thing<00:16:20.679> you're<00:16:20.775> going<00:16:20.871> to<00:16:20.919> do?

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Then<00:16:21.176> you<00:16:21.320> go<00:16:21.416> off<00:16:21.721> and,<00:16:21.801> you<00:16:21.833> know,<00:16:21.961> you<00:16:22.138> spend<00:16:22.442> 15<00:16:22.859> minutes<00:16:23.260> on<00:16:23.404> this.

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There's<00:16:24.206> so<00:16:24.318> many<00:16:24.606> people<00:16:24.943> in<00:16:25.103> the<00:16:25.248> group<00:16:25.600> and<00:16:25.712> they're<00:16:25.825> following<00:16:26.306> this<00:16:26.466> process<00:16:27.027> over<00:16:27.267> and<00:16:27.412> over<00:16:27.684> again<00:16:28.710> that,<00:16:29.031> my<00:16:29.175> gosh,<00:16:29.432> I'm<00:16:29.592> really<00:16:29.768> not<00:16:30.073> getting<00:16:30.313> the<00:16:30.458> help.

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Because<00:16:31.051> if<00:16:31.179> everybody<00:16:31.596> could<00:16:31.756> see<00:16:31.997> deeply<00:16:32.542> into<00:16:32.862> each<00:16:33.023> other's<00:16:33.343> organization,<00:16:34.722> the,<00:16:35.027> the<00:16:35.123> problem<00:16:35.588> they<00:16:35.749> brought<00:16:36.069> up<00:16:36.246> 90%<00:16:36.647> of<00:16:36.968> the<00:16:37.048> time<00:16:37.593> isn't<00:16:37.850> the<00:16:37.930> problem.

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It's<00:16:38.492> a<00:16:38.556> symptom.

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It's<00:16:39.326> something<00:16:39.679> else<00:16:39.855> going<00:16:40.240> on.

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And<00:16:40.497> if<00:16:40.577> we<00:16:40.737> knew<00:16:40.882> more,<00:16:41.203> we<00:16:41.299> could<00:16:41.523> actually<00:16:41.844> help<00:16:42.085> them<00:16:42.181> with<00:16:42.261> that.

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So<00:16:43.464> what<00:16:43.609> I've<00:16:43.785> done<00:16:44.266> with<00:16:44.427> the<00:16:44.491> MIND<00:16:44.812> Methodology<00:16:45.470> in<00:16:45.566> our<00:16:45.790> Execute<00:16:46.272> CEO<00:16:46.689> Mastermind<00:16:47.314> groups<00:16:47.715> is<00:16:47.796> we<00:16:48.036> limit<00:16:48.437> the<00:16:48.517> size<00:16:48.999> to<00:16:49.239> 8.

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6<00:16:50.041> to<00:16:50.346> 8<00:16:50.507> is<00:16:50.667> the<00:16:50.699> normal<00:16:51.180> size<00:16:51.581> of<00:16:51.726> a<00:16:51.806> group.

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Every<00:16:53.234> 2<00:16:53.426> months,<00:16:53.971> we<00:16:54.116> get<00:16:54.276> to<00:16:54.372> do<00:16:54.533> a<00:16:54.693> deep<00:16:54.934> dive<00:16:55.656> on<00:16:56.201> everybody's<00:16:57.003> organization,<00:16:58.688> and<00:16:59.089> we<00:16:59.185> can<00:16:59.361> see,<00:16:59.746> because<00:17:00.067> we<00:17:00.163> use<00:17:00.388> the<00:17:00.468> MIND<00:17:00.789> Methodology,<00:17:02.217> what<00:17:02.538> winning<00:17:02.876> looks<00:17:03.117> like<00:17:03.422> aspirationally<00:17:04.161> for<00:17:04.562> each<00:17:04.707> CEO<00:17:05.140> at<00:17:05.285> the<00:17:05.445> end<00:17:05.622> of<00:17:05.831> the<00:17:06.008> current<00:17:06.329> year,<00:17:07.052> at<00:17:07.148> the<00:17:07.373> end<00:17:07.614> of<00:17:07.758> the<00:17:07.855> following<00:17:08.497> year.

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We<00:17:09.380> know<00:17:09.557> what<00:17:09.702> the<00:17:09.766> most<00:17:10.103> important<00:17:10.601> number<00:17:10.970> is<00:17:11.147> for<00:17:11.308> their<00:17:11.549> organization,<00:17:12.593> where<00:17:12.769> they're<00:17:12.978> at,<00:17:13.380> where<00:17:13.492> they're<00:17:13.717> going,<00:17:14.038> so<00:17:14.183> we<00:17:14.279> can<00:17:14.440> track<00:17:14.761> progress<00:17:15.323> all<00:17:15.484> the<00:17:15.564> way<00:17:15.725> along<00:17:16.046> the<00:17:16.190> way.

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And<00:17:17.732> we<00:17:18.054> create<00:17:18.519> drivers<00:17:19.162> that<00:17:19.242> are<00:17:19.274> specific<00:17:20.206> to<00:17:20.527> each<00:17:20.688> CEO<00:17:22.149> that<00:17:22.310> they<00:17:22.470> can<00:17:22.711> leverage<00:17:23.193> to<00:17:23.354> improve<00:17:23.739> their<00:17:23.820> most<00:17:24.141> important<00:17:24.558> number.

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And<00:17:24.960> these,<00:17:26.245> these<00:17:26.405> drivers<00:17:26.903> or<00:17:27.032> categories<00:17:27.594> of<00:17:27.674> work<00:17:27.851> could<00:17:28.012> be<00:17:28.252> leadership<00:17:28.654> development,<00:17:29.296> could<00:17:29.457> be<00:17:29.618> strategy.

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Culture,<00:17:32.408> their<00:17:32.504> intentional<00:17:33.369> operating<00:17:33.738> methodology,<00:17:34.651> and<00:17:34.811> how<00:17:34.907> they<00:17:35.132> create<00:17:35.372> value<00:17:35.789> inside<00:17:36.173> the<00:17:36.285> organization.

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And<00:17:37.775> we<00:17:37.872> capture<00:17:38.496> all<00:17:38.769> of<00:17:38.913> this<00:17:39.217> in<00:17:39.297> our<00:17:39.394> proprietary<00:17:40.211> software<00:17:41.573> to<00:17:41.717> where<00:17:42.454> every<00:17:42.678> member<00:17:42.999> can<00:17:43.159> see<00:17:43.303> each<00:17:43.559> other's<00:17:43.944> stuff.

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And<00:17:44.296> we<00:17:44.441> come<00:17:44.681> to<00:17:44.761> the<00:17:44.841> meetings,<00:17:45.562> and<00:17:45.963> it's<00:17:46.507> intense.

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It's<00:17:48.590> fun.

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It's,<00:17:49.856> I<00:17:49.888> mean,<00:17:49.984> it's<00:17:50.128> just<00:17:50.289> an<00:17:50.433> incredible<00:17:51.010> experience.

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And<00:17:51.731> the<00:17:51.811> results<00:17:52.676> are<00:17:52.916> just<00:17:53.477> off<00:17:53.637> the<00:17:53.733> charts.

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You<00:17:54.310> know,<00:17:55.095> we<00:17:55.159> have<00:17:55.256> a<00:17:55.272> number<00:17:55.961> of<00:17:56.281> organizations<00:17:58.284> and<00:18:00.142> You<00:18:00.174> know,<00:18:00.383> one,<00:18:00.703> one<00:18:00.927> result,<00:18:01.424> we've<00:18:01.744> got<00:18:01.969> a<00:18:02.065> virtual<00:18:02.385> assistant<00:18:02.930> company.

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When<00:18:03.427> we<00:18:03.523> started<00:18:03.987> with<00:18:04.148> them,<00:18:05.333> had<00:18:05.493> 67<00:18:06.310> VAs<00:18:06.871> placed<00:18:07.576> in<00:18:07.672> the<00:18:07.720> United<00:18:07.993> States<00:18:08.553> and<00:18:08.698> they're<00:18:08.858> based<00:18:09.114> in<00:18:09.194> the<00:18:09.274> Philippines.

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Today,<00:18:11.213> fast<00:18:11.581> forward<00:18:11.774> 18<00:18:12.158> months,<00:18:12.479> they<00:18:12.639> have<00:18:13.504> over<00:18:13.728> 1,000<00:18:14.401> placed.

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And<00:18:15.186> I<00:18:15.282> think<00:18:15.587> within<00:18:15.907> 3<00:18:16.227> years<00:18:16.564> they'll<00:18:16.788> get<00:18:16.964> to<00:18:16.996> 5,000.

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And<00:18:18.567> it's<00:18:18.807> really<00:18:19.127> the<00:18:19.271> help<00:18:19.672> of<00:18:19.848> the<00:18:19.944> MIND<00:18:20.249> Methodology<00:18:21.514> and<00:18:21.771> the<00:18:22.011> feedback<00:18:22.556> from<00:18:22.716> the<00:18:22.812> group<00:18:23.133> and<00:18:23.277> everything.

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And<00:18:24.158> there's<00:18:24.318> a<00:18:24.398> whole<00:18:24.799> bunch<00:18:25.215> of<00:18:25.360> examples<00:18:26.096> with<00:18:26.273> similar<00:18:26.737> results<00:18:27.218> like<00:18:27.458> that<00:18:28.019> in<00:18:28.163> these<00:18:28.404> Execute<00:18:28.820> Mastermind<00:18:29.461> groups.

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Now,<00:18:30.424> one<00:18:30.648> thing<00:18:30.841> I<00:18:30.970> will<00:18:31.082> say<00:18:32.110> with<00:18:32.416> all<00:18:32.528> of<00:18:32.673> the<00:18:32.753> groups,<00:18:33.155> and<00:18:33.235> I've<00:18:33.379> been<00:18:33.701> involved<00:18:34.102> with<00:18:34.199> a<00:18:34.215> number<00:18:34.600> of<00:18:34.745> them<00:18:34.922> with<00:18:35.147> overlap,<00:18:35.725> but<00:18:35.886> I<00:18:36.046> didn't<00:18:36.303> say<00:18:36.512> it<00:18:36.769> before,<00:18:38.279> probably<00:18:38.761> 40-plus<00:18:39.500> years.

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I<00:18:40.785> love<00:18:41.010> the<00:18:41.106> community.

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I<00:18:41.813> love<00:18:41.990> the<00:18:42.135> people.

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It's<00:18:42.713> nice<00:18:42.858> sitting<00:18:43.195> in<00:18:43.259> a<00:18:43.275> room<00:18:43.420> with<00:18:43.516> the<00:18:43.596> people<00:18:43.918> that,<00:18:44.400> that<00:18:44.721> get<00:18:44.946> your<00:18:45.283> world.

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And<00:18:47.211> that's<00:18:47.532> really<00:18:47.773> nice.

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But<00:18:48.914> if<00:18:48.994> I<00:18:49.123> really<00:18:49.380> want<00:18:49.540> to<00:18:49.637> advance<00:18:50.167> the<00:18:50.344> organization,<00:18:51.709> you<00:18:51.805> know,<00:18:51.950> grow<00:18:52.175> faster,<00:18:52.657> create<00:18:52.834> value<00:18:53.155> faster,<00:18:54.119> I<00:18:54.199> want<00:18:54.504> both.

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I<00:18:55.163> want<00:18:55.388> the<00:18:55.468> community,<00:18:56.111> but<00:18:56.207> I<00:18:56.368> also<00:18:56.834> want<00:18:57.572> a<00:18:57.797> really<00:18:58.198> effective<00:18:59.722> group.

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And<00:19:00.203> so<00:19:00.524> limiting<00:19:00.925> it,<00:19:01.486> limiting<00:19:01.823> the<00:19:01.919> size<00:19:02.304> of<00:19:02.369> the<00:19:02.465> group<00:19:02.770> to<00:19:02.866> 6<00:19:03.267> to<00:19:03.492> 8,<00:19:04.229> following<00:19:04.791> this<00:19:05.032> methodology,<00:19:06.860> wildly<00:19:07.358> powerful.

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Everybody<00:19:09.924> that's<00:19:10.149> exposed<00:19:10.646> to<00:19:10.823> it,<00:19:10.951> even<00:19:11.785> Master<00:19:12.314> Chairs<00:19:12.812> and<00:19:12.956> other<00:19:13.133> organizations<00:19:14.079> that<00:19:14.255> see<00:19:14.560> this,<00:19:15.523> they're<00:19:15.635> saying<00:19:16.180> like,<00:19:16.822> oh<00:19:16.838> my<00:19:17.047> gosh,<00:19:17.367> I<00:19:17.464> want<00:19:17.608> to<00:19:17.640> stop<00:19:18.041> doing<00:19:18.266> what<00:19:18.362> I'm<00:19:18.571> doing<00:19:18.827> and<00:19:18.907> I<00:19:19.052> want<00:19:19.148> to<00:19:19.228> do<00:19:19.629> this<00:19:19.822> because<00:19:19.982> I'm<00:19:20.271> too<00:19:20.576> limited<00:19:21.073> by<00:19:21.715> the<00:19:21.875> organization<00:19:22.661> that<00:19:22.709> I'm<00:19:22.854> affiliated<00:19:23.463> with<00:19:23.640> right<00:19:23.945> now.

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I<00:19:24.779> said,<00:19:24.987> well,<00:19:25.965> the<00:19:26.030> reason<00:19:26.286> I<00:19:26.431> came<00:19:26.671> up<00:19:26.832> with<00:19:26.928> this<00:19:27.184> is<00:19:27.329> because<00:19:27.666> of<00:19:27.954> years<00:19:28.291> of<00:19:28.371> being<00:19:28.628> in<00:19:28.772> groups<00:19:29.109> or<00:19:29.173> just<00:19:29.414> being<00:19:29.654> really<00:19:30.039> frustrated,<00:19:32.044> you<00:19:32.108> know,<00:19:32.220> by<00:19:32.381> a<00:19:32.525> couple<00:19:32.862> of<00:19:32.942> things<00:19:33.744> that<00:19:33.985> these,<00:19:34.771> you<00:19:34.803> know,<00:19:35.091> other,<00:19:36.070> you<00:19:36.150> know,<00:19:36.310> groups<00:19:36.503> just<00:19:36.775> weren't<00:19:36.952> willing<00:19:37.192> to<00:19:37.273> change<00:19:37.657> about<00:19:37.770> their<00:19:37.994> process.

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How<00:19:39.614> do<00:19:39.823> you<00:19:40.063> curate<00:19:40.801> the<00:19:40.945> groups?

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Like,<00:19:41.844> how<00:19:42.068> do<00:19:42.228> you—<00:19:42.886> because<00:19:43.207> I<00:19:43.287> agree<00:19:43.495> with<00:19:43.592> you,<00:19:43.672> I<00:19:43.768> think<00:19:43.912> like<00:19:44.153> 5<00:19:44.474> to<00:19:44.634> 8,<00:19:45.837> you<00:19:46.174> said<00:19:46.350> 6<00:19:46.655> to<00:19:46.719> 8.

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I<00:19:47.617> bet<00:19:47.922> I<00:19:48.580> didn't<00:19:49.125> have<00:19:49.301> a<00:19:49.446> mastermind<00:19:50.007> group,<00:19:50.184> but<00:19:50.296> there<00:19:50.408> was<00:19:50.584> 5<00:19:50.825> of<00:19:50.985> us<00:19:51.130> here<00:19:51.306> in<00:19:51.467> Utah<00:19:52.012> around<00:19:52.349> 2012.

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Um,<00:19:54.353> we<00:19:54.385> didn't<00:19:54.578> have<00:19:54.690> a<00:19:54.754> title<00:19:55.155> for<00:19:55.396> it,<00:19:55.556> we<00:19:55.636> just<00:19:56.518> got<00:19:56.743> together<00:19:57.224> and<00:19:57.320> then<00:19:57.465> we<00:19:57.641> built<00:19:57.898> Silicon<00:19:58.298> Slopes,<00:19:58.587> this<00:19:58.764> nonprofit<00:19:59.261> organization.

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And<00:20:00.672> all<00:20:00.768> of<00:20:00.864> them<00:20:01.025> have<00:20:01.169> been<00:20:01.329> wildly<00:20:02.051> successful.

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One<00:20:02.933> now<00:20:03.174> owns<00:20:03.398> the<00:20:03.478> Utah<00:20:03.735> Jazz.

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You<00:20:04.697> know,<00:20:04.841> like,<00:20:05.323> it's<00:20:05.499> kind<00:20:05.643> of<00:20:05.723> crazy,<00:20:06.381> right?

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Uh,<00:20:07.247> what<00:20:07.407> can<00:20:07.648> happen<00:20:08.129> when<00:20:08.610> you<00:20:08.706> have<00:20:08.883> a<00:20:09.011> group<00:20:09.268> of<00:20:09.428> like-minded<00:20:09.973> individuals<00:20:10.871> who<00:20:10.951> are<00:20:11.176> all<00:20:11.352> kind<00:20:11.577> of<00:20:11.625> like<00:20:11.849> at<00:20:11.978> the<00:20:12.058> same<00:20:12.475> stage<00:20:13.902> and,<00:20:14.704> you<00:20:14.784> know,<00:20:14.945> working<00:20:15.345> on<00:20:15.458> similar<00:20:15.987> problems<00:20:16.644> and<00:20:16.725> can<00:20:16.869> kind<00:20:17.029> of<00:20:17.126> bounce<00:20:17.510> ideas<00:20:17.927> and<00:20:18.024> feedbacks,<00:20:18.633> explain<00:20:19.050> failures.

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Explain<00:20:20.334> where<00:20:20.494> they've<00:20:20.655> been<00:20:20.815> successful.

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I,<00:20:21.763> I<00:20:21.859> got<00:20:22.020> to<00:20:22.084> see<00:20:22.276> that<00:20:22.485> up<00:20:23.320> front,<00:20:23.850> um,<00:20:24.187> firsthand.

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Still<00:20:25.456> do,<00:20:25.697> actually.

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And<00:20:26.515> I<00:20:26.676> think<00:20:26.917> it's,<00:20:27.254> it's<00:20:27.463> remarkable.

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I<00:20:28.025> actually<00:20:28.282> think<00:20:28.442> it<00:20:28.474> might<00:20:28.763> be<00:20:28.924> the<00:20:29.004> most<00:20:29.325> powerful<00:20:29.887> thing<00:20:30.610> that's<00:20:30.851> come<00:20:31.075> out<00:20:31.172> of<00:20:31.252> this<00:20:31.493> community<00:20:31.991> nonprofit,<00:20:32.922> is<00:20:33.323> this<00:20:34.287> group<00:20:34.704> of<00:20:35.250> leaders<00:20:35.909> who<00:20:35.973> have<00:20:36.149> come<00:20:36.310> together<00:20:36.952> who<00:20:37.049> may<00:20:37.273> have<00:20:37.434> otherwise,<00:20:38.076> you<00:20:38.172> know,<00:20:38.317> not<00:20:38.783> have<00:20:38.959> come<00:20:39.120> together<00:20:39.441> and<00:20:39.521> may<00:20:39.682> have<00:20:39.923> actually<00:20:40.228> been<00:20:40.324> competitive<00:20:40.870> with<00:20:41.031> each<00:20:41.191> other,<00:20:41.753> which<00:20:41.866> is<00:20:41.994> kind<00:20:42.171> of<00:20:42.267> interesting,<00:20:42.813> right?

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Our<00:20:43.937> motto<00:20:44.322> was<00:20:44.563> always<00:20:46.104> keep<00:20:46.409> your,<00:20:46.891> uh,<00:20:47.131> logos<00:20:47.629> and<00:20:47.773> ego<00:20:48.191> at<00:20:48.351> the<00:20:48.431> door<00:20:49.057> and<00:20:49.218> let's<00:20:49.876> figure<00:20:50.181> out<00:20:50.502> what's<00:20:50.742> best<00:20:50.999> for<00:20:51.160> the<00:20:51.240> group,<00:20:51.545> the<00:20:51.705> community,<00:20:52.123> all<00:20:52.203> that<00:20:52.283> type<00:20:52.540> of<00:20:52.604> stuff.

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It's<00:20:53.198> a<00:20:53.310> little<00:20:53.471> bit<00:20:53.631> different.

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It<00:20:53.984> wasn't<00:20:54.193> specifically<00:20:54.867> about<00:20:55.654> them,<00:20:56.697> but,<00:20:57.082> um,<00:20:57.403> it<00:20:57.435> was<00:20:57.596> about<00:20:57.820> the<00:20:57.900> community<00:20:58.302> and<00:20:58.398> it<00:20:58.462> became<00:20:58.719> about<00:20:59.024> them.

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And<00:20:59.425> what<00:20:59.489> I<00:20:59.586> like<00:20:59.762> about<00:20:59.923> masterminds<00:21:00.645> is<00:21:00.773> they're<00:21:00.886> like<00:21:01.046> your<00:21:01.255> personal<00:21:01.688> advisory<00:21:02.314> board,<00:21:02.699> right?

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That's<00:21:03.117> kind<00:21:03.293> of<00:21:03.357> like<00:21:04.240> how<00:21:04.401> they're<00:21:04.625> pitched<00:21:04.962> or<00:21:05.107> explained,<00:21:05.749> and<00:21:05.989> I<00:21:06.086> think<00:21:06.246> that's<00:21:06.471> really<00:21:06.712> interesting.

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But<00:21:07.707> I'm<00:21:07.851> interested,<00:21:08.333> like,<00:21:08.654> when<00:21:08.814> you<00:21:08.910> start<00:21:09.199> to<00:21:09.296> scale<00:21:09.857> that,<00:21:10.243> right?

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So<00:21:10.901> like<00:21:11.286> you<00:21:11.318> know,<00:21:11.687> I<00:21:12.024> had<00:21:12.249> 5<00:21:12.570> people,<00:21:13.855> um,<00:21:14.112> who<00:21:14.256> were<00:21:14.353> just<00:21:14.577> in<00:21:14.610> my<00:21:14.690> life<00:21:14.995> and<00:21:15.220> it<00:21:15.316> wasn't<00:21:16.825> a<00:21:17.002> formalized<00:21:17.628> thing.

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But<00:21:18.431> I<00:21:18.511> really<00:21:18.768> like<00:21:18.945> the<00:21:19.089> power<00:21:19.571> of<00:21:19.748> formalizing<00:21:20.695> it.

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How<00:21:21.514> do<00:21:21.642> you<00:21:21.819> curate<00:21:22.461> it?

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I<00:21:22.831> would<00:21:23.168> just<00:21:23.328> love<00:21:23.489> your,<00:21:23.826> your<00:21:24.067> thoughts<00:21:24.372> on<00:21:24.452> like,<00:21:24.870> who<00:21:25.175> are—<00:21:25.673> I<00:21:25.737> agree,<00:21:25.994> like<00:21:26.154> 6<00:21:26.395> to<00:21:26.459> 8<00:21:26.620> people,<00:21:27.904> great.

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Who<00:21:28.804> are<00:21:28.964> those<00:21:29.141> 6<00:21:29.446> to<00:21:29.510> 8<00:21:29.687> people<00:21:29.928> and<00:21:29.992> how<00:21:30.088> do<00:21:30.152> you<00:21:30.249> make<00:21:30.473> sure<00:21:30.811> that<00:21:31.116> all<00:21:31.276> of<00:21:31.437> them<00:21:32.400> are<00:21:33.203> providing<00:21:33.685> value<00:21:34.022> to<00:21:34.167> each<00:21:34.343> other<00:21:35.050> and<00:21:35.290> are<00:21:35.467> getting<00:21:35.788> value<00:21:36.125> out<00:21:36.254> of<00:21:36.286> the<00:21:36.414> group?

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When,<00:21:38.021> when<00:21:38.182> I<00:21:38.342> was<00:21:38.744> in<00:21:39.563> a<00:21:39.579> number<00:21:39.885> of<00:21:40.029> groups<00:21:40.286> before,<00:21:40.704> I<00:21:40.752> always<00:21:41.154> thought,<00:21:41.331> "Hey,<00:21:41.572> we<00:21:41.716> really<00:21:41.973> need<00:21:42.134> to<00:21:42.214> do<00:21:42.311> a<00:21:42.375> better<00:21:42.680> job<00:21:42.953> of<00:21:43.034> stratifying<00:21:45.106> the<00:21:45.267> group."<00:21:45.604> So<00:21:46.054> companies<00:21:46.472> of<00:21:46.568> a<00:21:46.633> certain<00:21:46.970> size,<00:21:47.516> number<00:21:47.741> of<00:21:47.838> employees,<00:21:49.268> as<00:21:49.525> you<00:21:49.669> were<00:21:49.766> saying,<00:21:50.167> you<00:21:50.264> know,<00:21:50.408> similar<00:21:50.890> challenges<00:21:51.533> to<00:21:51.678> walk<00:21:51.999> through.

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And,<00:21:53.606> and<00:21:53.702> that's<00:21:53.943> kind<00:21:54.168> of<00:21:54.265> flipped<00:21:54.570> on<00:21:54.666> its<00:21:54.827> head<00:21:55.068> too,<00:21:55.453> because<00:21:56.176> all<00:21:56.337> I<00:21:56.514> care<00:21:56.819> about<00:21:57.173> in<00:21:57.301> terms<00:21:57.574> of<00:21:58.185> the<00:21:58.265> right<00:21:58.522> persona<00:21:59.004> coming<00:21:59.390> into<00:21:59.647> a<00:21:59.808> group<00:22:00.209> is<00:22:00.370> that<00:22:01.254> they're<00:22:01.479> in<00:22:01.639> fast-growth<00:22:02.684> mode.

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And<00:22:04.785> they<00:22:05.089> understand<00:22:05.811> that<00:22:05.971> they<00:22:06.131> grow<00:22:06.388> personally<00:22:06.788> and<00:22:06.868> professionally<00:22:07.574> faster<00:22:08.055> when<00:22:08.151> they<00:22:08.391> lean<00:22:08.632> in<00:22:08.712> to<00:22:08.856> help<00:22:09.049> CEOs<00:22:09.818> grow<00:22:10.058> their<00:22:10.235> businesses<00:22:10.796> in<00:22:10.956> areas<00:22:11.357> that<00:22:11.453> are<00:22:11.517> not<00:22:12.223> in<00:22:12.319> their<00:22:12.639> area<00:22:12.880> of<00:22:13.040> expertise.

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And,<00:22:15.749> and<00:22:16.006> every<00:22:16.342> CEO<00:22:16.887> in<00:22:16.951> the<00:22:17.112> room<00:22:17.368> has<00:22:17.593> the<00:22:17.689> perspective<00:22:18.715> of,<00:22:19.837> hey,<00:22:20.238> I've<00:22:20.350> invested<00:22:20.895> over<00:22:21.135> half<00:22:21.456> my<00:22:21.680> retirement<00:22:22.193> money<00:22:22.562> in<00:22:22.642> this<00:22:22.818> conglomerate,<00:22:23.700> the<00:22:23.796> makeup<00:22:24.277> of<00:22:24.486> the,<00:22:24.902> of<00:22:25.047> the<00:22:25.127> companies<00:22:25.624> in<00:22:25.688> the<00:22:25.848> group,<00:22:26.666> and<00:22:26.810> I<00:22:26.906> want<00:22:27.034> to<00:22:27.066> make<00:22:27.291> sure<00:22:27.467> that<00:22:27.612> I<00:22:27.692> get<00:22:27.852> a<00:22:27.948> good<00:22:28.189> return<00:22:28.750> so<00:22:28.894> I've<00:22:29.054> got<00:22:29.231> the<00:22:29.311> retirement<00:22:29.936> that<00:22:30.048> I<00:22:30.256> want.

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So<00:22:30.914> what<00:22:31.058> do<00:22:31.154> I<00:22:31.234> want<00:22:31.379> to<00:22:31.411> know?

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What<00:22:31.956> I<00:22:32.020> want<00:22:32.292> to<00:22:32.773> see<00:22:33.142> happening?

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And<00:22:34.360> am<00:22:34.504> I<00:22:34.681> comfortable<00:22:35.226> with<00:22:35.403> where<00:22:35.628> we're<00:22:35.869> at.

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And,<00:22:37.330> and<00:22:37.475> so<00:22:37.636> that's,<00:22:38.037> it's<00:22:38.150> a<00:22:38.294> really<00:22:38.696> interesting<00:22:39.258> perspective.

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And<00:22:40.944> one<00:22:41.105> of<00:22:41.185> my<00:22:41.410> groups,<00:22:42.213> for<00:22:42.374> example,<00:22:42.952> the<00:22:43.129> smallest<00:22:43.675> company<00:22:44.253> is<00:22:44.414> about<00:22:44.783> $2<00:22:44.944> million,<00:22:45.763> but<00:22:45.908> they<00:22:46.229> have<00:22:46.341> a<00:22:46.470> plan<00:22:46.807> for<00:22:46.887> $100<00:22:47.450> to<00:22:47.482> $150<00:22:48.269> million<00:22:48.670> over<00:22:48.831> the<00:22:48.911> next<00:22:49.216> 5<00:22:49.473> years.

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And<00:22:50.566> the<00:22:50.662> largest<00:22:51.160> is<00:22:51.369> $200<00:22:51.786> million.

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So<00:22:53.216> they're<00:22:54.180> all,<00:22:54.742> all<00:22:54.854> through<00:22:55.240> that.

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And<00:22:56.268> it,<00:22:56.525> it<00:22:56.830> really<00:22:57.167> doesn't<00:22:57.505> matter<00:22:58.035> if<00:22:58.147> the<00:22:58.227> mindset's<00:22:58.998> right,<00:22:59.336> we<00:22:59.432> get<00:22:59.577> the<00:22:59.721> persona<00:23:00.203> right.

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I<00:23:00.460> think<00:23:00.942> that's<00:23:01.263> what<00:23:01.424> we<00:23:01.584> need.

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I<00:23:02.050> think<00:23:02.291> one<00:23:02.388> of<00:23:02.420> the<00:23:02.548> challenges<00:23:03.191> and<00:23:03.860> other<00:23:04.038> than<00:23:04.216> the<00:23:04.297> superficial<00:23:04.911> and<00:23:05.073> process<00:23:05.558> challenge<00:23:05.963> that<00:23:06.222> most<00:23:06.480> other<00:23:06.707> groups<00:23:06.950> have.

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They<00:23:08.988> don't<00:23:09.182> get<00:23:09.311> the<00:23:09.392> persona<00:23:09.877> right.

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Some<00:23:10.427> people<00:23:10.654> are<00:23:10.832> just<00:23:11.074> in<00:23:11.220> there<00:23:11.398> coasting<00:23:11.867> along.

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They're<00:23:12.368> comfortable<00:23:12.692> with,<00:23:13.016> you<00:23:13.113> know,<00:23:13.420> 2%,<00:23:14.068> 3%<00:23:14.635> growth<00:23:14.958> a<00:23:15.104> year,<00:23:16.480> not<00:23:16.723> really<00:23:17.047> there<00:23:17.370> to—<00:23:17.710> they're<00:23:17.824> more<00:23:18.034> for<00:23:18.180> the,<00:23:18.666> for<00:23:18.827> the<00:23:19.086> community,<00:23:19.588> not<00:23:19.880> there<00:23:20.058> so<00:23:20.236> much<00:23:20.543> to<00:23:20.689> really<00:23:20.932> grow<00:23:21.110> their<00:23:21.240> business.

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Whereas<00:23:22.631> this,<00:23:22.890> we're<00:23:23.035> really<00:23:23.294> particular.

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We<00:23:23.941> won't<00:23:24.168> even<00:23:24.330> let<00:23:24.508> you<00:23:24.653> in<00:23:24.750> the<00:23:24.896> group<00:23:25.236> unless<00:23:25.478> you're<00:23:25.640> in<00:23:25.786> high<00:23:25.964> growth<00:23:26.287> mode.

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And<00:23:27.693> you've<00:23:27.854> got<00:23:28.080> the<00:23:28.177> perspectives<00:23:28.966> that<00:23:29.063> I<00:23:29.208> just,<00:23:29.626> uh,<00:23:29.932> just<00:23:30.174> sort<00:23:30.271> of<00:23:30.496> outlined<00:23:30.834> there.

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And<00:23:31.656> if<00:23:31.736> I'm<00:23:31.946> running<00:23:32.204> something<00:23:32.381> that's<00:23:32.510> several<00:23:32.671> hundred<00:23:32.800> million<00:23:32.912> dollars<00:23:33.009> and<00:23:33.057> we've<00:23:33.122> got<00:23:33.251> somebody<00:23:35.476> with<00:23:35.588> a<00:23:35.716> couple<00:23:35.957> million<00:23:36.294> dollar<00:23:36.615> business<00:23:37.016> with<00:23:37.112> a<00:23:37.240> plan<00:23:37.497> to<00:23:37.577> get<00:23:37.737> to<00:23:37.801> $100<00:23:38.202> million,<00:23:39.020> there's<00:23:39.181> a<00:23:39.261> lot<00:23:39.485> of<00:23:39.581> value<00:23:39.982> in<00:23:40.063> me<00:23:40.303> leaning<00:23:40.688> in<00:23:40.864> to<00:23:41.009> help<00:23:41.265> them<00:23:41.586> because<00:23:42.693> regularly,<00:23:43.350> and<00:23:43.446> I've<00:23:43.591> done<00:23:43.735> this<00:23:43.912> in<00:23:43.976> my<00:23:44.072> other<00:23:44.313> businesses,<00:23:44.874> I've<00:23:45.034> got,<00:23:45.579> you<00:23:45.612> know,<00:23:45.692> new<00:23:45.916> products<00:23:46.317> or<00:23:46.397> services<00:23:46.943> that<00:23:47.055> I'm<00:23:47.183> standing<00:23:47.825> up<00:23:48.001> and<00:23:48.081> it's<00:23:48.322> good<00:23:48.482> to<00:23:48.803> keep<00:23:49.028> those<00:23:49.204> chops<00:23:49.605> going<00:23:49.942> so<00:23:50.230> you<00:23:50.262> can<00:23:50.471> get<00:23:50.631> really<00:23:50.888> good<00:23:51.369> at<00:23:51.513> launching<00:23:51.930> that.

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So<00:23:52.812> that's<00:23:53.053> what<00:23:53.197> I've<00:23:53.438> found.

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What<00:23:54.031> do<00:23:54.272> you,<00:23:54.641> what<00:23:54.689> do<00:23:54.801> you<00:23:54.833> say<00:23:55.058> to<00:23:55.218> that<00:23:55.683> as<00:23:55.859> I,<00:23:56.260> as<00:23:56.357> I<00:23:56.421> kind<00:23:56.677> of<00:23:56.725> went<00:23:56.886> through<00:23:56.998> that?

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I<00:23:57.720> think<00:23:57.928> that's,<00:23:58.249> that's<00:23:58.506> super<00:23:58.826> interesting<00:23:59.388> that<00:23:59.564> it<00:23:59.692> doesn't<00:24:00.029> matter<00:24:01.553> Or<00:24:01.713> you've<00:24:01.970> learned<00:24:02.259> over<00:24:02.435> the<00:24:02.580> years<00:24:02.740> that<00:24:02.836> it<00:24:02.917> doesn't<00:24:03.141> matter,<00:24:03.398> hey,<00:24:03.558> that<00:24:03.719> they're<00:24:03.879> all<00:24:04.024> working<00:24:04.345> on<00:24:04.441> like<00:24:04.617> a<00:24:04.682> software<00:24:05.147> as<00:24:05.243> a<00:24:05.259> service<00:24:05.708> company<00:24:06.286> or<00:24:06.992> an<00:24:07.088> AI<00:24:07.409> company.

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It's<00:24:08.115> just<00:24:08.356> about<00:24:09.254> their<00:24:09.495> growth.

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Do<00:24:10.201> they<00:24:10.361> want<00:24:10.522> to<00:24:10.618> grow<00:24:10.923> the<00:24:11.019> growth<00:24:11.196> of<00:24:11.260> their<00:24:11.420> company,<00:24:12.287> their<00:24:12.383> personal<00:24:12.848> growth?

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I<00:24:13.346> think<00:24:13.570> that's<00:24:13.731> really<00:24:13.987> interesting.

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I've<00:24:14.549> never<00:24:14.870> really<00:24:15.111> thought<00:24:15.367> about<00:24:15.688> it<00:24:15.833> that<00:24:16.137> way.

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Um,<00:24:17.678> and<00:24:17.758> the<00:24:17.838> fact<00:24:18.159> that,<00:24:18.464> you<00:24:18.496> know,<00:24:18.705> you<00:24:18.801> could<00:24:19.042> learn<00:24:19.523> from,<00:24:20.566> you<00:24:20.646> know,<00:24:20.710> if<00:24:20.806> somebody<00:24:21.288> has<00:24:22.635> 400<00:24:23.053> car<00:24:23.293> dealerships<00:24:24.015> or,<00:24:24.497> and<00:24:24.577> someone<00:24:24.898> else<00:24:25.122> is<00:24:25.203> running<00:24:25.524> a<00:24:25.604> high-growth<00:24:26.005> tech<00:24:26.165> company,<00:24:26.502> there's<00:24:26.663> probably<00:24:27.465> ways<00:24:27.706> you<00:24:27.850> can<00:24:27.946> learn.

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Is<00:24:28.492> that<00:24:28.668> kind<00:24:28.845> of<00:24:28.909> what<00:24:29.069> you're<00:24:29.182> saying<00:24:29.551> there?

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Oh<00:24:30.980> yeah,<00:24:31.156> they<00:24:31.301> can<00:24:31.461> be<00:24:32.280> completely<00:24:32.842> different<00:24:33.163> sizes,<00:24:33.709> from<00:24:33.950> a<00:24:33.966> few<00:24:34.127> million<00:24:34.512> to<00:24:34.593> hundreds<00:24:34.930> of<00:24:34.994> millions<00:24:35.428> or<00:24:35.974> bigger.

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And<00:24:37.820> I<00:24:37.981> prefer<00:24:38.463> completely<00:24:39.185> different<00:24:40.068> industries.

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It<00:24:40.695> gets<00:24:40.871> you<00:24:40.968> thinking<00:24:41.514> differently.

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Interesting.

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I<00:24:43.023> mean,<00:24:43.119> think<00:24:43.360> about<00:24:43.585> a<00:24:43.681> leader<00:24:44.002> coming<00:24:44.388> up<00:24:44.500> through<00:24:46.074> General<00:24:46.315> Electric<00:24:46.797> when<00:24:46.957> Jack<00:24:47.214> Welch<00:24:47.439> was<00:24:47.680> running<00:24:47.937> it,<00:24:48.884> and,<00:24:49.526> and,<00:24:49.928> you<00:24:50.008> know,<00:24:50.169> he<00:24:50.265> would<00:24:50.490> regularly<00:24:51.068> move<00:24:51.453> the<00:24:51.550> stars<00:24:52.112> around<00:24:52.513> to<00:24:52.738> all<00:24:52.834> kinds<00:24:53.171> of<00:24:53.300> different<00:24:53.621> businesses<00:24:54.119> to<00:24:54.279> really<00:24:54.504> get<00:24:54.681> the<00:24:54.825> experience.

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So<00:24:55.500> it<00:24:55.564> just,<00:24:55.821> it<00:24:55.949> changes<00:24:56.431> your<00:24:56.672> thinking<00:24:57.090> when<00:24:57.250> you're<00:24:58.785> looking<00:24:59.110> at<00:24:59.207> a<00:24:59.223> number<00:24:59.760> of<00:24:59.922> different<00:25:00.410> types<00:25:00.816> of<00:25:00.995> businesses<00:25:01.970> and<00:25:02.052> you're<00:25:02.214> responsible<00:25:02.929> for<00:25:03.092> their<00:25:03.189> success,<00:25:05.098> it<00:25:05.821> really<00:25:06.304> develops<00:25:07.043> leaders<00:25:07.509> personally<00:25:07.831> and<00:25:07.992> professionally.

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It<00:25:08.731> takes<00:25:09.037> them<00:25:09.278> to<00:25:09.390> the<00:25:09.471> next<00:25:09.841> level.

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And<00:25:10.500> that's<00:25:10.741> kind<00:25:10.982> of<00:25:11.046> what<00:25:11.143> we're<00:25:11.304> doing<00:25:11.625> in<00:25:11.786> here.

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And<00:25:12.107> it's<00:25:12.268> a<00:25:12.349> conglomerate.

00:25:14.180 --> 00:25:20.169
You<00:25:14.293> know,<00:25:14.938> you<00:25:15.019> take<00:25:15.180> one<00:25:15.342> of<00:25:15.374> my<00:25:15.568> groups,<00:25:15.907> there's<00:25:16.214> a<00:25:16.876> really<00:25:17.198> large<00:25:18.393> heli—<00:25:18.732> global<00:25:19.071> helicopter<00:25:19.685> operator.

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There's<00:25:21.315> another<00:25:21.783> aerospace<00:25:22.671> company<00:25:23.253> completely<00:25:23.740> unrelated<00:25:24.469> to<00:25:24.632> the<00:25:25.345> first<00:25:25.686> one,<00:25:26.253> a<00:25:26.497> company<00:25:26.902> buying<00:25:27.226> a<00:25:27.308> bunch<00:25:27.551> of<00:25:27.776> painting<00:25:29.314> companies<00:25:29.795> around<00:25:30.116> the<00:25:30.196> country,<00:25:31.943> one<00:25:32.183> that<00:25:32.344> represents<00:25:34.043> families<00:25:34.507> that<00:25:34.588> are<00:25:34.684> building<00:25:35.389> high-end<00:25:35.870> homes<00:25:36.302> to<00:25:36.431> make<00:25:36.607> sure<00:25:36.847> that<00:25:37.248> everything<00:25:37.649> works<00:25:37.953> out<00:25:38.114> like<00:25:38.290> it<00:25:38.434> should,<00:25:38.610> because<00:25:38.851> there's<00:25:39.075> a<00:25:39.091> lot<00:25:39.332> of<00:25:39.476> times,<00:25:39.813> maybe<00:25:40.069> most<00:25:40.293> of<00:25:40.358> the<00:25:40.454> time,<00:25:40.774> it<00:25:41.079> really<00:25:41.335> doesn't.

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It<00:25:44.461> just<00:25:44.781> goes<00:25:45.086> on<00:25:45.262> and<00:25:45.406> on,<00:25:45.502> like<00:25:45.807> all<00:25:45.903> these<00:25:46.128> completely<00:25:46.624> different<00:25:46.945> businesses.

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And<00:25:48.868> it's<00:25:49.189> fun<00:25:49.509> just,<00:25:50.455> you<00:25:50.487> know,<00:25:50.776> going<00:25:51.016> from<00:25:51.337> one<00:25:51.914> and<00:25:51.994> developing<00:25:52.715> the<00:25:53.196> capability.

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Again,<00:25:54.222> kind<00:25:54.382> of<00:25:54.478> a<00:25:54.542> healthy<00:25:54.799> struggle<00:25:55.263> for<00:25:55.424> a<00:25:55.456> CEO.

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The<00:25:56.642> capability<00:25:57.284> to<00:25:57.381> shift<00:25:57.766> gears<00:25:58.087> into<00:25:58.328> a<00:25:58.489> totally<00:25:58.970> new<00:25:59.195> business,<00:25:59.613> thinking<00:25:59.950> about<00:26:00.191> strategy<00:26:00.817> completely<00:26:01.379> differently.

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And<00:26:02.744> at<00:26:02.824> first,<00:26:03.241> it<00:26:03.306> can<00:26:03.466> be<00:26:03.611> a<00:26:03.707> little<00:26:03.932> bit<00:26:04.044> exhausting.

00:26:04.911 --> 00:26:10.419
But<00:26:05.072> after,<00:26:06.501> I<00:26:06.581> would<00:26:06.694> say,<00:26:06.918> 6<00:26:07.657> meetings<00:26:08.107> at<00:26:08.347> most,<00:26:08.845> it's<00:26:09.166> really<00:26:09.648> energizing.

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It's<00:26:11.077> what<00:26:11.238> I<00:26:11.334> do<00:26:11.575> every<00:26:11.816> day<00:26:12.073> is<00:26:12.217> I<00:26:12.362> bounce<00:26:12.619> from<00:26:12.843> one<00:26:13.020> client<00:26:13.357> to<00:26:13.502> another,<00:26:13.967> and<00:26:14.048> they're<00:26:14.208> all<00:26:14.321> over<00:26:14.481> the<00:26:14.626> planet<00:26:15.107> in<00:26:15.188> different<00:26:15.509> businesses.

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And<00:26:16.697> it's<00:26:16.857> exciting<00:26:17.500> to<00:26:17.660> me<00:26:17.837> to<00:26:17.981> be<00:26:18.158> able<00:26:18.319> to<00:26:18.479> do<00:26:18.720> that.

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It's<00:26:19.683> a<00:26:19.844> great<00:26:20.149> capability<00:26:20.888> for<00:26:21.129> leaders<00:26:21.450> to<00:26:21.530> have.

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And<00:26:22.975> your<00:26:23.200> role<00:26:23.360> inside<00:26:23.681> of<00:26:23.713> this<00:26:24.002> and,<00:26:24.484> and<00:26:24.644> your<00:26:24.821> company's<00:26:25.206> role<00:26:25.351> inside<00:26:25.559> of<00:26:25.624> this,<00:26:25.848> you<00:26:25.945> facilitate<00:26:27.068> these,<00:26:27.775> uh,<00:26:28.433> so<00:26:28.577> they<00:26:28.674> meet<00:26:29.059> monthly.

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Sorry,<00:26:29.701> I<00:26:29.862> want<00:26:29.942> to<00:26:30.022> go<00:26:30.183> kind<00:26:30.343> of<00:26:30.423> deep<00:26:30.536> because<00:26:30.761> I<00:26:30.841> think<00:26:31.001> people<00:26:31.226> are<00:26:31.403> interested<00:26:31.820> in<00:26:31.965> this<00:26:32.350> and<00:26:32.510> I<00:26:32.671> think<00:26:32.831> they're<00:26:32.944> more<00:26:33.152> and<00:26:33.249> more<00:26:33.474> useful<00:26:34.453> now<00:26:34.854> than<00:26:35.015> maybe<00:26:35.576> ever<00:26:35.801> before,<00:26:36.379> although<00:26:36.925> I<00:26:37.021> have<00:26:37.182> no<00:26:37.342> reason<00:26:37.519> to<00:26:37.599> say<00:26:37.824> that.

00:26:38.611 --> 00:26:45.112
Um,<00:26:39.413> I<00:26:39.574> wonder,<00:26:41.372> so<00:26:41.821> is—<00:26:42.078> they<00:26:42.222> have<00:26:42.335> a<00:26:42.399> facility,<00:26:42.913> so<00:26:43.105> you're<00:26:43.186> meeting<00:26:43.507> twice<00:26:43.764> a<00:26:43.780> month,<00:26:44.101> I<00:26:44.149> assume<00:26:44.486> that's<00:26:44.727> virtual?

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Well,<00:26:46.075> we're<00:26:46.316> actually<00:26:46.589> meeting<00:26:46.958> once<00:26:47.215> a<00:26:47.231> month,<00:26:47.616> it's<00:26:47.841> 6.5<00:26:48.499> hours<00:26:49.447> Okay,<00:26:50.491> we<00:26:50.571> have<00:26:50.812> virtual<00:26:51.214> groups<00:26:51.615> and<00:26:51.712> we<00:26:51.856> have<00:26:52.113> in-person<00:26:52.675> groups.

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And<00:26:54.426> I,<00:26:55.567> I<00:26:55.711> have<00:26:55.904> to<00:26:55.985> stay<00:26:56.274> connected<00:26:56.643> to<00:26:56.707> the<00:26:56.772> front<00:26:57.077> line,<00:26:57.334> so<00:26:57.575> I<00:26:57.719> run<00:26:58.041> groups<00:26:58.860> and<00:26:59.021> I<00:26:59.101> also<00:26:59.486> work<00:26:59.663> with<00:26:59.824> companies,<00:27:00.772> um,<00:27:01.334> you<00:27:01.494> know,<00:27:01.832> directly<00:27:02.956> to<00:27:03.101> help<00:27:03.278> them<00:27:03.904> create<00:27:04.161> value<00:27:04.563> faster.

00:27:05.510 --> 00:27:07.856
But<00:27:05.623> this<00:27:05.848> is<00:27:06.233> on<00:27:06.555> the<00:27:06.651> Execute<00:27:06.972> Mastermind<00:27:07.535> groups.

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It's,<00:27:08.322> it's<00:27:08.659> one<00:27:08.820> day<00:27:08.980> a<00:27:08.996> month,<00:27:09.318> 6.5<00:27:10.008> hours,<00:27:10.506> virtual<00:27:10.812> or<00:27:10.988> in<00:27:11.149> person.

00:27:12.659 --> 00:27:16.739
And,<00:27:13.237> and<00:27:13.398> that<00:27:13.542> you've<00:27:13.719> got<00:27:13.960> the<00:27:14.105> curated<00:27:14.683> group,<00:27:15.004> so<00:27:15.149> we've<00:27:15.245> got<00:27:15.631> all<00:27:15.711> the<00:27:15.807> personas<00:27:16.434> right.

00:27:17.317 --> 00:27:29.264
And<00:27:18.120> we've<00:27:18.281> got<00:27:18.522> the<00:27:18.618> MIND<00:27:18.939> methodology<00:27:19.822> and<00:27:19.967> how<00:27:20.143> we,<00:27:20.545> how<00:27:20.705> we<00:27:20.930> run<00:27:21.171> it<00:27:21.267> to<00:27:21.412> keep<00:27:22.215> every<00:27:22.552> single<00:27:23.034> leader<00:27:24.399> at<00:27:24.639> any<00:27:24.880> point<00:27:25.041> in<00:27:25.201> time<00:27:26.486> where<00:27:26.711> they<00:27:26.887> need<00:27:27.112> to<00:27:27.209> be<00:27:27.289> to<00:27:27.449> create<00:27:27.755> the<00:27:27.787> most<00:27:28.028> value<00:27:28.413> in<00:27:28.493> their<00:27:28.654> organization.

00:27:29.360 --> 00:27:32.299
There's<00:27:29.601> literally<00:27:30.099> no<00:27:30.645> end<00:27:30.934> to<00:27:30.982> the<00:27:31.207> work<00:27:31.464> that<00:27:31.624> we<00:27:31.769> can<00:27:31.945> do<00:27:32.170> here.

00:27:33.069 --> 00:27:35.976
And<00:27:33.150> then<00:27:33.310> the<00:27:33.455> third<00:27:33.632> component<00:27:34.434> is<00:27:34.595> going<00:27:34.836> to<00:27:34.916> be<00:27:35.221> the<00:27:35.318> facilitator.

00:27:36.040 --> 00:27:37.501
So<00:27:36.747> I<00:27:36.843> facilitate.

00:27:37.566 --> 00:27:38.930
I've<00:27:37.646> got<00:27:37.806> a<00:27:37.887> ton<00:27:38.111> of<00:27:38.208> experience.

00:27:39.717 --> 00:27:48.613
I<00:27:39.798> won't<00:27:40.038> even<00:27:40.215> let<00:27:40.440> a<00:27:40.520> chair<00:27:41.403> come<00:27:41.885> in<00:27:42.206> to<00:27:42.463> do<00:27:42.704> this<00:27:43.025> unless<00:27:43.266> they've<00:27:43.426> got<00:27:43.667> at<00:27:43.812> least<00:27:43.988> 3<00:27:44.374> years<00:27:45.835> of<00:27:45.979> chair<00:27:46.220> experience<00:27:46.782> running<00:27:47.103> 2<00:27:47.280> or<00:27:47.408> more<00:27:47.681> groups<00:27:47.938> successfully.

00:27:48.725 --> 00:27:51.503
And<00:27:48.821> I<00:27:48.950> want<00:27:49.110> to,<00:27:49.367> I<00:27:49.448> want<00:27:49.592> to<00:27:49.624> talk<00:27:49.929> to<00:27:50.010> their<00:27:50.154> members<00:27:50.636> to<00:27:50.716> see<00:27:50.957> how<00:27:51.053> they're<00:27:51.214> doing.

00:27:52.803 --> 00:28:02.212
Where<00:27:53.365> I<00:27:53.446> think<00:27:53.702> in<00:27:53.767> a<00:27:53.783> lot<00:27:54.088> of<00:27:54.248> other<00:27:55.051> CEO<00:27:55.453> Mastermind<00:27:56.111> organizations,<00:27:56.994> they'll<00:27:57.315> recruit<00:27:57.781> chairs,<00:27:58.198> they'll<00:27:58.359> come<00:27:58.600> in,<00:27:59.081> they<00:27:59.242> build<00:27:59.402> their<00:27:59.563> own<00:27:59.723> groups,<00:28:00.928> but<00:28:01.024> they<00:28:01.169> lose<00:28:01.329> some<00:28:01.554> of<00:28:01.634> the<00:28:01.714> quality.

00:28:02.292 --> 00:28:06.162
And,<00:28:02.758> and<00:28:02.870> it's<00:28:03.015> not<00:28:03.240> uncommon<00:28:03.657> for<00:28:03.802> half<00:28:04.059> the<00:28:04.139> chairs<00:28:04.605> just<00:28:04.701> to<00:28:04.861> be<00:28:05.086> really<00:28:05.488> low<00:28:05.664> quality.

00:28:06.724 --> 00:28:08.330
So<00:28:06.933> we're<00:28:07.013> making<00:28:07.350> sure<00:28:07.511> we<00:28:07.671> get<00:28:07.832> that<00:28:08.073> right.

00:28:08.378 --> 00:28:14.120
So<00:28:08.474> again,<00:28:08.795> 3<00:28:08.956> components:<00:28:09.598> the,<00:28:09.839> the<00:28:09.919> members,<00:28:10.706> have<00:28:10.882> to<00:28:10.946> be<00:28:11.026> the<00:28:11.122> right<00:28:11.347> persona,<00:28:11.924> the<00:28:11.988> methodology,<00:28:13.687> and<00:28:13.832> the<00:28:13.928> chair.

00:28:14.473 --> 00:28:15.916
All<00:28:14.970> three<00:28:15.274> very<00:28:15.515> critical.

00:28:16.749 --> 00:28:19.747
So<00:28:17.118> it's<00:28:17.535> monthly<00:28:17.935> meetings,<00:28:18.577> 6.5<00:28:19.202> hours.

00:28:20.564 --> 00:28:24.588
And<00:28:20.725> then<00:28:21.206> is<00:28:21.318> there<00:28:22.103> like<00:28:22.328> an<00:28:22.648> annual<00:28:23.065> thing<00:28:23.386> that<00:28:23.466> you<00:28:23.562> do<00:28:23.770> where<00:28:23.931> they<00:28:24.091> all<00:28:24.187> get<00:28:24.332> together?

00:28:24.668 --> 00:28:26.704
Is<00:28:24.764> it<00:28:24.909> just<00:28:25.133> monthly<00:28:26.255> check-in?

00:28:27.057 --> 00:28:27.858
How<00:28:27.313> does<00:28:27.473> that<00:28:27.698> work?

00:28:28.419 --> 00:28:33.293
Yeah,<00:28:28.515> we<00:28:28.660> have<00:28:28.820> events<00:28:29.221> usually<00:28:29.622> quarterly<00:28:30.183> that<00:28:30.343> they<00:28:30.439> can<00:28:30.599> participate<00:28:31.305> in<00:28:31.481> and<00:28:31.946> interact<00:28:32.603> with<00:28:32.747> other<00:28:32.908> members.

00:28:34.190 --> 00:28:34.815
Absolutely.

00:28:35.425 --> 00:28:40.870
I<00:28:35.553> also<00:28:35.809> wonder,<00:28:37.347> as,<00:28:37.669> as<00:28:38.151> you<00:28:38.264> know,<00:28:38.409> you're,<00:28:38.714> you're<00:28:38.891> building<00:28:39.213> this<00:28:39.438> thing,<00:28:39.760> and<00:28:40.001> how<00:28:40.098> do<00:28:40.178> you<00:28:40.323> scale<00:28:40.741> that?

00:28:41.063 --> 00:28:46.451
Like,<00:28:41.240> as<00:28:41.320> you're<00:28:41.465> talking<00:28:41.626> about,<00:28:41.786> like,<00:28:42.012> hey,<00:28:42.172> there's<00:28:43.057> all<00:28:43.154> these<00:28:43.314> masterminds<00:28:43.877> and<00:28:43.958> you're<00:28:44.199> intimately<00:28:44.682> involved,<00:28:45.084> it<00:28:45.148> sounds<00:28:45.389> like,<00:28:45.807> in<00:28:45.904> so<00:28:46.065> many<00:28:46.290> of<00:28:46.354> them.

00:28:46.515 --> 00:28:49.383
You<00:28:46.580> mentioned<00:28:46.870> you<00:28:46.998> had<00:28:47.740> proprietary<00:28:48.868> software.

00:28:50.221 --> 00:28:51.864
Is,<00:28:50.463> is<00:28:50.640> that<00:28:50.930> how<00:28:51.107> you're<00:28:51.301> scaling<00:28:51.832> it?

00:28:53.435 --> 00:29:00.003
Well,<00:28:53.499> I<00:28:53.596> think<00:28:53.839> the<00:28:54.001> way<00:28:54.163> to<00:28:54.260> scale<00:28:54.810> it<00:28:55.198> is<00:28:55.376> just<00:28:55.522> to<00:28:55.667> make<00:28:55.861> sure<00:28:56.039> we're<00:28:56.185> controlling<00:28:56.670> the<00:28:56.751> quality<00:28:57.317> with<00:28:57.479> chairs,<00:28:58.045> and<00:28:58.110> they<00:28:58.272> would<00:28:58.434> be<00:28:58.612> building<00:28:58.935> their<00:28:59.259> own<00:28:59.485> groups.

00:29:00.472 --> 00:29:16.515
But<00:29:00.569> I<00:29:00.715> could,<00:29:01.184> I<00:29:01.265> could<00:29:01.427> see<00:29:01.702> in<00:29:01.831> the<00:29:01.864> next<00:29:03.328> Even<00:29:03.456> though<00:29:03.504> I've<00:29:03.665> done<00:29:03.969> this<00:29:04.290> for,<00:29:05.333> you<00:29:05.365> know,<00:29:05.574> gosh,<00:29:06.552> a<00:29:06.697> couple<00:29:06.970> of<00:29:07.114> decades<00:29:07.595> now,<00:29:07.836> working<00:29:08.301> with,<00:29:08.718> with<00:29:08.879> CEOs,<00:29:09.585> their<00:29:09.745> teams,<00:29:10.323> and<00:29:10.403> different<00:29:10.788> groups,<00:29:11.686> you<00:29:12.328> know,<00:29:12.809> this<00:29:13.114> is,<00:29:13.596> this<00:29:13.772> is<00:29:13.868> something<00:29:14.334> we've<00:29:14.478> started<00:29:14.895> in<00:29:14.975> the<00:29:15.072> last,<00:29:15.617> last<00:29:15.858> couple<00:29:16.179> of<00:29:16.259> years.

00:29:16.564 --> 00:29:30.808
But<00:29:16.660> I<00:29:16.804> could<00:29:16.965> see<00:29:17.767> the,<00:29:17.943> the<00:29:18.104> formal<00:29:18.649> Execute<00:29:19.163> CEO<00:29:19.628> Masterminds,<00:29:21.056> I<00:29:21.136> could<00:29:21.296> see<00:29:21.473> in<00:29:21.633> 5<00:29:22.018> years<00:29:22.339> where<00:29:22.516> we've<00:29:22.740> got<00:29:23.222> a<00:29:23.719> couple<00:29:24.024> hundred<00:29:24.345> chairs<00:29:24.826> with<00:29:24.986> 2<00:29:25.083> or<00:29:25.243> 3<00:29:25.468> groups<00:29:25.724> apiece,<00:29:27.233> and,<00:29:27.954> and<00:29:28.516> all<00:29:28.772> of<00:29:28.917> their<00:29:29.157> groups<00:29:29.574> will<00:29:29.734> use<00:29:29.974> the<00:29:30.071> software.

00:29:31.161 --> 00:29:41.884
And<00:29:31.257> to<00:29:31.321> your<00:29:31.497> point,<00:29:31.882> it<00:29:31.914> makes<00:29:32.219> it<00:29:32.475> so<00:29:33.244> easy<00:29:33.677> to<00:29:34.607> track<00:29:35.024> all<00:29:35.264> of<00:29:35.408> it<00:29:35.569> so<00:29:35.665> that<00:29:36.050> members<00:29:36.386> can<00:29:36.530> help<00:29:36.771> each<00:29:36.947> other<00:29:37.188> better,<00:29:37.508> but<00:29:37.653> also<00:29:37.989> scale<00:29:38.614> this<00:29:38.871> in<00:29:38.951> a<00:29:39.095> way<00:29:39.352> that<00:29:40.217> I<00:29:40.233> don't<00:29:40.410> see<00:29:40.778> any<00:29:41.099> other<00:29:41.355> group<00:29:41.660> doing.

00:29:42.253 --> 00:29:43.760
I<00:29:42.269> mean,<00:29:42.397> nope,<00:29:42.782> nobody's<00:29:43.183> doing<00:29:43.423> this<00:29:43.599> way.

00:29:44.064 --> 00:29:49.610
And,<00:29:44.641> and<00:29:44.705> the<00:29:44.802> technology<00:29:45.427> makes<00:29:45.827> it,<00:29:46.084> um,<00:29:47.751> it<00:29:47.911> makes<00:29:48.088> it<00:29:48.168> a<00:29:48.184> lot<00:29:48.280> more<00:29:48.472> efficient<00:29:48.889> to<00:29:48.969> hold<00:29:49.194> together.

00:29:49.675 --> 00:30:00.291
And<00:29:49.771> so<00:29:50.091> for,<00:29:50.572> for<00:29:50.797> chairs<00:29:51.213> and<00:29:51.374> for<00:29:51.518> members,<00:29:52.191> it's<00:29:52.400> just<00:29:52.640> a<00:29:52.896> lot<00:29:53.297> less<00:29:53.698> work<00:29:54.083> than<00:29:54.243> they<00:29:54.323> have<00:29:54.499> to<00:29:54.580> go<00:29:54.756> through<00:29:54.980> today<00:29:55.301> to<00:29:56.087> update<00:29:56.424> profiles<00:29:57.226> and<00:29:57.387> data<00:29:58.109> and<00:29:58.253> everything<00:29:58.590> else,<00:29:59.232> in<00:29:59.553> my<00:29:59.778> experience.

00:30:00.580 --> 00:30:01.174
Yeah,<00:30:01.046> yeah.

00:30:01.559 --> 00:30:03.372
What<00:30:01.800> keeps<00:30:02.265> you<00:30:02.747> motivated?

00:30:03.469 --> 00:30:04.448
I<00:30:03.485> mean,<00:30:03.645> why<00:30:03.725> are<00:30:03.886> you<00:30:04.046> doing<00:30:04.287> this?

00:30:04.528 --> 00:30:06.261
I,<00:30:04.753> I<00:30:04.929> assume<00:30:05.394> you<00:30:05.475> don't<00:30:05.667> need<00:30:05.876> to<00:30:05.956> do<00:30:06.117> this.

00:30:07.481 --> 00:30:10.674
Well,<00:30:07.721> if<00:30:07.818> you<00:30:07.914> mean<00:30:08.139> I<00:30:08.219> don't<00:30:08.379> need<00:30:08.540> to<00:30:08.620> do<00:30:08.716> it<00:30:08.925> for<00:30:09.021> money,<00:30:09.406> I'm<00:30:09.647> fine<00:30:10.225> on<00:30:10.385> money.

00:30:11.172 --> 00:30:13.338
Uh,<00:30:11.910> I<00:30:11.926> need<00:30:12.231> to<00:30:12.375> do<00:30:12.616> it<00:30:12.937> for<00:30:13.113> me.

00:30:13.499 --> 00:30:14.574
I<00:30:13.515> mean,<00:30:13.675> this<00:30:13.900> is<00:30:13.996> my<00:30:14.092> mission.

00:30:14.638 --> 00:30:21.073
It's<00:30:14.814> value<00:30:15.200> creation<00:30:15.761> within<00:30:16.066> organizations,<00:30:17.045> and,<00:30:17.831> and<00:30:18.233> now<00:30:18.409> I'm<00:30:18.650> dual-tracking<00:30:19.372> value<00:30:19.693> creation<00:30:20.239> within<00:30:20.560> families.

00:30:21.121 --> 00:30:22.469
Let's<00:30:21.442> operationalize<00:30:22.261> both.

00:30:23.224 --> 00:30:28.073
I<00:30:23.304> think<00:30:23.465> this<00:30:23.641> can<00:30:23.802> solve<00:30:24.187> for<00:30:24.412> most<00:30:24.814> of<00:30:24.990> the,<00:30:25.777> you<00:30:25.809> know,<00:30:26.018> wackiness<00:30:26.596> that's<00:30:26.821> going<00:30:27.142> on<00:30:27.222> in<00:30:27.254> the<00:30:27.399> world<00:30:27.656> right<00:30:27.897> now.

00:30:28.282 --> 00:30:35.075
Everybody<00:30:28.668> should<00:30:28.844> be<00:30:28.941> more<00:30:29.149> intrinsically<00:30:29.808> motivated,<00:30:30.611> embrace<00:30:31.317> healthy<00:30:31.670> struggle,<00:30:33.405> and,<00:30:33.902> and<00:30:34.127> let's<00:30:34.368> create<00:30:34.625> value.

00:30:35.251 --> 00:30:54.553
If,<00:30:35.524> if<00:30:35.669> I—<00:30:35.749> I<00:30:36.423> don't<00:30:36.857> have<00:30:37.114> data<00:30:37.515> that's<00:30:37.997> probably<00:30:38.302> very<00:30:38.495> scientific<00:30:39.201> to<00:30:39.523> make<00:30:39.683> this<00:30:39.908> claim,<00:30:40.325> but<00:30:40.952> I<00:30:41.048> look<00:30:41.225> at<00:30:41.353> the<00:30:41.450> country,<00:30:42.574> the<00:30:42.798> United<00:30:43.136> States,<00:30:43.938> uh,<00:30:44.260> where<00:30:44.420> I<00:30:44.645> live,<00:30:45.689> and<00:30:46.026> I<00:30:46.106> don't<00:30:46.411> think<00:30:46.588> we're<00:30:46.749> getting<00:30:47.214> 10<00:30:47.552> to<00:30:47.712> 15%<00:30:48.419> of<00:30:48.659> our<00:30:48.836> value<00:30:49.318> creation<00:30:49.719> potential<00:30:51.004> just<00:30:51.165> because<00:30:51.550> of<00:30:51.646> the<00:30:51.871> culture<00:30:52.369> that<00:30:52.514> we<00:30:52.674> have<00:30:52.915> right<00:30:53.044> now,<00:30:53.156> and<00:30:53.333> people<00:30:53.654> aren't<00:30:53.831> focused<00:30:54.296> on<00:30:54.441> this.

00:30:54.682 --> 00:30:56.400
It's<00:30:54.858> more,<00:30:55.662> "I'm<00:30:55.822> a<00:30:55.902> victim.

00:30:56.529 --> 00:30:57.155
Give<00:30:56.721> me<00:30:56.930> this.

00:30:57.332 --> 00:31:06.181
I<00:30:57.412> shouldn't<00:30:57.733> have<00:30:57.974> to<00:30:58.071> do<00:30:58.295> anything."<00:30:59.982> Whereas<00:31:00.239> everybody<00:31:00.640> switched<00:31:01.186> over<00:31:01.443> to<00:31:02.391> healthy<00:31:02.648> struggle,<00:31:03.611> building<00:31:03.933> capabilities,<00:31:04.736> confidence,<00:31:05.298> creating<00:31:05.699> value.

00:31:06.743 --> 00:31:09.200
Imagine<00:31:07.386> if<00:31:07.530> we<00:31:07.610> were<00:31:07.787> running<00:31:08.124> at<00:31:08.253> 60%<00:31:08.670> or<00:31:08.975> 80%.

00:31:09.875 --> 00:31:10.453
Oh<00:31:09.955> my<00:31:10.196> gosh.

00:31:10.598 --> 00:31:12.380
I<00:31:10.662> mean,<00:31:10.758> what's<00:31:10.999> possible<00:31:11.497> is<00:31:11.641> just<00:31:11.866> incredible.

00:31:12.444 --> 00:31:16.026
So<00:31:12.589> I,<00:31:13.569> I<00:31:13.649> love<00:31:13.810> the<00:31:13.890> mission,<00:31:14.677> and<00:31:15.014> especially<00:31:15.480> with<00:31:15.576> the<00:31:15.657> kids.

00:31:16.604 --> 00:31:22.608
If<00:31:16.700> we<00:31:16.733> can<00:31:16.845> get<00:31:17.022> the<00:31:17.102> kids<00:31:17.407> even<00:31:17.584> before<00:31:18.467> they<00:31:18.628> get<00:31:18.788> to<00:31:18.869> kindergarten<00:31:20.217> and<00:31:20.474> how<00:31:20.570> they<00:31:20.730> talk<00:31:21.019> about<00:31:21.196> value<00:31:21.581> creation<00:31:21.918> in<00:31:22.062> the<00:31:22.158> family.

00:31:22.720 --> 00:31:30.341
And,<00:31:23.041> and<00:31:23.121> I<00:31:23.201> think<00:31:23.442> the<00:31:23.602> purpose<00:31:24.084> of<00:31:24.244> an<00:31:24.388> education<00:31:25.030> is<00:31:25.127> to<00:31:25.271> create<00:31:25.608> value<00:31:26.089> in<00:31:26.234> the<00:31:26.394> world,<00:31:26.731> not<00:31:27.116> get<00:31:27.276> a<00:31:27.373> good<00:31:27.758> grade,<00:31:28.255> get<00:31:28.432> a<00:31:28.496> diploma,<00:31:29.057> get<00:31:29.234> a<00:31:29.282> degree,<00:31:29.763> get<00:31:29.876> a<00:31:29.940> job.

00:31:30.822 --> 00:31:31.977
That's<00:31:31.063> not<00:31:31.207> very<00:31:31.384> inspiring.

00:31:32.426 --> 00:31:35.411
The<00:31:32.571> purpose<00:31:32.988> of<00:31:33.132> an<00:31:33.229> education<00:31:34.175> is<00:31:34.352> to<00:31:34.576> create<00:31:34.913> value.

00:31:36.181 --> 00:31:38.956
And<00:31:36.742> every<00:31:37.063> kid<00:31:37.368> has<00:31:37.496> a<00:31:37.561> value<00:31:37.962> creation<00:31:38.363> superpower.

00:31:39.085 --> 00:31:40.705
Is<00:31:39.309> it,<00:31:39.550> is<00:31:39.726> it<00:31:39.807> material<00:31:40.288> value?

00:31:40.785 --> 00:31:42.486
Is<00:31:40.930> it<00:31:41.074> emotional<00:31:41.796> energy<00:31:42.133> value?

00:31:42.791 --> 00:31:49.338
I'm<00:31:43.015> sitting<00:31:43.336> in<00:31:43.417> my<00:31:43.513> music<00:31:43.882> studio<00:31:44.299> right<00:31:44.604> now<00:31:45.021> and<00:31:45.567> I<00:31:45.727> love<00:31:46.385> playing<00:31:46.883> and<00:31:47.011> writing<00:31:47.412> music,<00:31:47.846> and<00:31:47.974> I've<00:31:48.070> done<00:31:48.295> this<00:31:48.552> my<00:31:48.712> whole<00:31:48.937> life.

00:31:50.317 --> 00:31:55.951
What<00:31:50.462> an<00:31:50.622> opportunity<00:31:51.280> to<00:31:51.360> take<00:31:51.617> emotional<00:31:52.243> energy<00:31:52.564> value<00:31:53.110> out<00:31:53.367> into<00:31:53.688> the<00:31:53.912> world<00:31:54.956> or<00:31:55.116> spiritual<00:31:55.598> value.

00:31:56.240 --> 00:31:56.689
What<00:31:56.352> is<00:31:56.496> that?

00:31:57.122 --> 00:31:58.824
You<00:31:57.202> know,<00:31:57.556> it<00:31:57.764> could<00:31:57.941> be<00:31:58.101> through<00:31:58.342> your<00:31:58.503> church.

00:31:58.904 --> 00:32:00.605
It<00:31:58.984> could<00:31:59.209> be<00:31:59.449> a<00:31:59.546> greater<00:31:59.947> connectedness.

00:32:00.669 --> 00:32:03.606
I<00:32:00.685> mean,<00:32:00.910> spirituality<00:32:01.712> is<00:32:01.793> something<00:32:02.194> different<00:32:02.659> to<00:32:02.980> everybody.

00:32:04.746 --> 00:32:07.827
But<00:32:04.922> what<00:32:05.147> is—<00:32:06.431> what's<00:32:06.592> your<00:32:06.688> value<00:32:07.009> creation<00:32:07.330> superpower?

00:32:08.229 --> 00:32:11.471
So<00:32:08.389> this<00:32:08.614> is,<00:32:08.838> this<00:32:09.015> is<00:32:09.159> kind<00:32:09.352> of<00:32:09.480> my,<00:32:10.058> my<00:32:10.283> purpose,<00:32:10.845> my<00:32:10.957> mission.

00:32:11.808 --> 00:32:14.119
It's<00:32:11.984> my,<00:32:12.466> my<00:32:12.690> primary<00:32:13.188> driver,<00:32:13.830> really.

00:32:14.936 --> 00:32:17.484
And<00:32:15.177> I'll,<00:32:15.690> I'll<00:32:15.834> just<00:32:16.154> keep,<00:32:16.715> I'll<00:32:16.875> keep<00:32:17.100> doing<00:32:17.340> this.

00:32:18.782 --> 00:32:20.177
We<00:32:18.862> talked<00:32:19.055> a<00:32:19.103> little<00:32:19.295> bit<00:32:19.423> about<00:32:19.616> mental<00:32:19.984> health.

00:32:20.241 --> 00:32:25.000
I<00:32:20.321> wonder<00:32:20.962> about<00:32:21.507> like<00:32:21.683> just<00:32:22.003> physical,<00:32:22.628> eating<00:32:22.805> healthy,<00:32:23.830> exercising,<00:32:24.471> that<00:32:24.631> type<00:32:24.824> of<00:32:24.872> stuff.

00:32:25.064 --> 00:32:37.948
Does<00:32:25.272> this<00:32:25.449> type<00:32:25.705> of<00:32:25.769> stuff<00:32:26.010> come<00:32:26.186> up<00:32:26.651> in<00:32:26.731> your<00:32:26.827> mastermind<00:32:27.372> groups<00:32:27.772> as,<00:32:28.558> uh,<00:32:28.974> being<00:32:29.375> a,<00:32:29.920> you<00:32:30.000> know,<00:32:30.112> that<00:32:30.400> obviously<00:32:30.801> adds<00:32:30.977> value<00:32:31.298> to<00:32:31.378> the<00:32:31.458> person's<00:32:32.179> personal<00:32:32.564> life<00:32:32.996> and<00:32:33.060> to<00:32:33.141> their<00:32:33.285> family,<00:32:34.342> but<00:32:34.487> I<00:32:34.503> imagine<00:32:34.919> it<00:32:34.983> also,<00:32:35.929> uh,<00:32:36.810> adds<00:32:36.987> value<00:32:37.371> to<00:32:37.467> their<00:32:37.628> company.

00:32:38.028 --> 00:32:45.041
I,<00:32:38.653> I<00:32:38.669> was<00:32:38.829> at<00:32:38.926> an<00:32:39.054> event<00:32:39.454> once<00:32:40.416> with,<00:32:40.834> uh,<00:32:41.139> Reed<00:32:41.380> Hastings,<00:32:42.745> Netflix's<00:32:43.403> CEO,<00:32:43.885> and<00:32:43.949> he<00:32:43.981> said<00:32:44.206> something<00:32:44.447> that<00:32:44.671> really<00:32:44.848> stood<00:32:45.009> out.

00:32:45.089 --> 00:32:46.470
Like,<00:32:45.249> I<00:32:45.330> think<00:32:45.506> about<00:32:45.667> it<00:32:45.731> like<00:32:45.956> once<00:32:46.197> a<00:32:46.293> week.

00:32:46.598 --> 00:32:50.596
He<00:32:46.695> said,<00:32:47.112> uh,<00:32:47.642> if<00:32:47.819> you<00:32:47.963> can't<00:32:48.220> lead<00:32:48.461> yourself,<00:32:48.926> you<00:32:49.023> can't<00:32:49.280> expect<00:32:49.810> to<00:32:49.970> lead<00:32:50.211> others.

00:32:51.495 --> 00:32:53.615
I<00:32:51.576> thought<00:32:51.752> that<00:32:51.849> was,<00:32:52.154> that<00:32:52.202> was<00:32:52.395> pretty<00:32:52.700> beautiful,<00:32:53.278> actually.

00:32:53.743 --> 00:33:02.494
Kind<00:32:53.856> of<00:32:53.920> summed<00:32:54.386> up<00:32:54.627> like—<00:32:55.188> and<00:32:55.269> I<00:32:55.429> think<00:32:55.542> about<00:32:55.767> that<00:32:55.927> and<00:32:56.072> like<00:32:56.248> the<00:32:56.329> physical<00:32:56.794> and<00:32:56.890> mental<00:32:57.196> health,<00:32:57.452> like,<00:32:57.677> hey,<00:32:57.902> you've<00:32:58.095> got<00:32:58.239> to<00:32:58.336> get—<00:32:58.576> take<00:32:58.737> care<00:32:58.898> of<00:32:58.978> yourself<00:33:00.005> before<00:33:00.262> you<00:33:00.343> can<00:33:00.503> take<00:33:01.049> care<00:33:01.226> of<00:33:01.467> companies<00:33:01.932> and<00:33:02.013> other<00:33:02.189> people.

00:33:02.992 --> 00:33:05.288
Does<00:33:03.137> that<00:33:03.233> come<00:33:03.474> up,<00:33:03.715> or,<00:33:03.955> or<00:33:04.357> is<00:33:04.501> that<00:33:04.662> part<00:33:04.839> of<00:33:04.983> anything?

00:33:06.106 --> 00:33:07.340
Well,<00:33:06.587> it<00:33:06.763> does<00:33:07.003> come<00:33:07.244> up.

00:33:07.420 --> 00:33:09.775
It's<00:33:07.564> important<00:33:08.029> without<00:33:08.349> the<00:33:08.445> foundational<00:33:09.310> health.

00:33:10.624 --> 00:33:17.625
If<00:33:10.752> that<00:33:10.929> goes<00:33:11.249> away,<00:33:11.730> and<00:33:11.970> I've<00:33:12.194> had<00:33:12.515> challenges<00:33:13.091> throughout<00:33:13.412> the<00:33:13.556> years<00:33:13.973> with<00:33:14.373> different<00:33:14.694> things,<00:33:15.735> it's<00:33:15.879> kind<00:33:16.071> of<00:33:16.119> hard<00:33:16.360> to<00:33:16.456> keep<00:33:16.696> your<00:33:16.937> business<00:33:17.401> running.

00:33:17.738 --> 00:33:19.676
It's,<00:33:17.978> it's<00:33:18.138> hard<00:33:18.362> to<00:33:18.459> keep<00:33:18.699> your<00:33:18.859> motivation<00:33:19.564> there.

00:33:21.086 --> 00:33:32.253
I,<00:33:21.407> I<00:33:21.503> think<00:33:22.304> positive<00:33:22.864> emotional<00:33:23.329> energy<00:33:23.682> is<00:33:23.810> the<00:33:23.906> scarcest<00:33:24.547> commodity<00:33:25.091> on<00:33:25.172> the<00:33:25.268> planet<00:33:25.668> because<00:33:25.973> when<00:33:26.069> it's<00:33:26.229> running<00:33:26.549> on<00:33:26.710> 9<00:33:26.966> or<00:33:27.174> 10,<00:33:28.696> your<00:33:28.873> arm<00:33:29.033> could<00:33:29.209> fall<00:33:29.594> off<00:33:29.834> and<00:33:29.898> you'd<00:33:29.994> be<00:33:30.058> like,<00:33:30.298> whatever,<00:33:30.635> I've<00:33:30.715> got<00:33:30.891> another<00:33:31.260> arm,<00:33:31.452> it's<00:33:31.596> going<00:33:31.740> to<00:33:31.772> be<00:33:31.997> great.

00:33:32.317 --> 00:33:35.361
But<00:33:32.461> if<00:33:32.541> it's<00:33:32.702> running<00:33:33.022> on<00:33:33.262> 1,<00:33:33.519> you<00:33:33.599> get<00:33:33.743> a<00:33:33.839> flat<00:33:34.144> tire<00:33:34.400> and<00:33:34.544> it<00:33:34.704> runs<00:33:34.865> your<00:33:35.121> week.

00:33:36.388 --> 00:33:47.799
And,<00:33:36.789> and<00:33:36.950> so<00:33:37.351> without<00:33:37.704> your<00:33:37.848> foundational<00:33:38.651> health,<00:33:39.132> if<00:33:39.197> you're<00:33:39.357> in<00:33:39.437> a<00:33:39.453> lot<00:33:39.630> of<00:33:39.694> pain,<00:33:40.095> if<00:33:40.192> you're<00:33:40.336> sick,<00:33:40.818> you<00:33:42.182> know,<00:33:42.727> cancer,<00:33:43.626> I<00:33:43.690> mean,<00:33:43.787> there's<00:33:44.011> so<00:33:44.043> many<00:33:44.268> things<00:33:44.397> that<00:33:44.461> can<00:33:44.669> go<00:33:44.814> sideways<00:33:45.568> if<00:33:45.729> you<00:33:45.873> don't<00:33:46.098> take<00:33:46.274> care<00:33:46.451> of<00:33:46.531> yourself<00:33:46.916> for<00:33:47.141> long<00:33:47.398> enough.

00:33:48.762 --> 00:33:50.784
You<00:33:48.906> won't<00:33:49.083> have<00:33:49.388> that<00:33:49.548> positive<00:33:49.982> emotional<00:33:50.367> energy.

00:33:50.832 --> 00:33:52.726
You<00:33:50.929> won't<00:33:51.089> be<00:33:51.137> able<00:33:51.330> to<00:33:51.490> lead<00:33:51.731> yourself<00:33:52.277> very<00:33:52.598> well.

00:33:52.854 --> 00:33:59.403
And,<00:33:53.336> and<00:33:53.496> maybe<00:33:53.914> that's<00:33:54.443> an<00:33:54.540> indication<00:33:55.085> you<00:33:55.246> weren't<00:33:56.546> to<00:33:56.690> get<00:33:56.867> to<00:33:56.947> that<00:33:57.172> point,<00:33:58.295> but<00:33:58.407> certainly<00:33:58.793> not<00:33:59.098> others.

00:34:00.221 --> 00:34:04.763
So<00:34:00.622> yeah,<00:34:01.104> I<00:34:01.184> think<00:34:01.361> foundationally,<00:34:02.099> it's,<00:34:02.404> it's,<00:34:02.725> it's<00:34:02.965> wildly<00:34:03.447> important<00:34:03.912> that<00:34:04.009> we<00:34:04.153> get<00:34:04.330> that<00:34:04.554> right.

00:34:05.196 --> 00:34:23.964
And<00:34:06.722> even<00:34:06.978> more<00:34:07.283> than<00:34:07.460> that,<00:34:08.006> if,<00:34:08.648> you<00:34:08.680> know,<00:34:08.889> just<00:34:09.788> to<00:34:09.852> make<00:34:10.109> the<00:34:10.189> point<00:34:10.494> again,<00:34:11.714> if<00:34:12.100> your<00:34:12.276> purpose<00:34:12.694> is<00:34:12.838> creating<00:34:13.159> value<00:34:13.577> in<00:34:13.705> the<00:34:13.866> world<00:34:14.749> and<00:34:14.845> not<00:34:15.086> something<00:34:15.567> else,<00:34:16.226> that's,<00:34:16.996> you<00:34:17.028> know,<00:34:17.317> identify<00:34:17.975> because<00:34:18.168> I'm<00:34:18.377> a<00:34:18.393> strong<00:34:18.858> person<00:34:19.565> or<00:34:20.046> I<00:34:20.127> was<00:34:20.239> a<00:34:20.367> football<00:34:20.769> player<00:34:21.411> or<00:34:22.294> I<00:34:22.454> led<00:34:22.695> this<00:34:22.808> successful<00:34:23.514> company.

00:34:25.200 --> 00:34:26.934
What<00:34:25.665> happens<00:34:26.002> if<00:34:26.035> that<00:34:26.227> goes<00:34:26.356> sideways?

00:34:27.929 --> 00:34:30.144
You<00:34:28.025> know,<00:34:28.170> do<00:34:28.250> you,<00:34:28.571> does<00:34:28.796> it<00:34:28.892> crush<00:34:29.294> you<00:34:29.518> emotionally?

00:34:30.803 --> 00:34:35.627
I<00:34:30.899> think<00:34:31.156> of<00:34:31.300> that,<00:34:31.670> If<00:34:31.783> you<00:34:31.879> made<00:34:32.122> your<00:34:32.267> identity<00:34:32.913> that,<00:34:33.462> it<00:34:33.963> could,<00:34:34.512> it<00:34:34.609> just,<00:34:34.948> it<00:34:35.078> collapses.

00:34:36.467 --> 00:34:47.700
But<00:34:36.612> if<00:34:36.709> you<00:34:36.871> get,<00:34:37.840> if<00:34:37.920> you<00:34:38.066> get,<00:34:38.890> you<00:34:38.987> know,<00:34:39.148> some<00:34:39.681> unforeseen<00:34:40.407> illness<00:34:42.420> and<00:34:42.516> your<00:34:42.677> identity<00:34:43.225> is<00:34:43.321> creating<00:34:43.708> value<00:34:44.030> in<00:34:44.110> the<00:34:44.207> world,<00:34:44.384> as<00:34:44.561> long<00:34:44.754> as<00:34:44.835> your<00:34:44.947> mind<00:34:45.318> is<00:34:45.479> working,<00:34:45.817> you<00:34:45.962> can<00:34:46.155> still<00:34:46.445> keep<00:34:47.185> doing<00:34:47.491> that.

00:34:48.617 --> 00:34:49.783
And<00:34:48.795> that's<00:34:49.184> what<00:34:49.281> I'm<00:34:49.427> finding.

00:34:49.848 --> 00:34:58.533
That's,<00:34:50.415> you<00:34:50.496> know,<00:34:50.593> that's<00:34:50.755> how<00:34:50.820> I'm<00:34:51.047> coaching<00:34:51.452> others<00:34:52.424> and,<00:34:53.720> you<00:34:53.801> know,<00:34:54.141> creating<00:34:55.032> more<00:34:55.356> of<00:34:55.502> these<00:34:57.041> conditions<00:34:57.462> within<00:34:57.787> organizations.

00:34:58.582 --> 00:35:01.568
So<00:34:58.679> more<00:34:58.923> and<00:34:59.004> more<00:34:59.231> of<00:34:59.572> their<00:34:59.815> leaders<00:35:00.237> and<00:35:00.367> their<00:35:00.611> team<00:35:00.789> members<00:35:01.276> start<00:35:01.422> to<00:35:01.455> adopt<00:35:01.536> it.

00:35:03.517 --> 00:35:06.131
And<00:35:05.121> it<00:35:05.217> makes<00:35:05.474> a<00:35:05.602> difference.

00:35:06.484 --> 00:35:12.546
You<00:35:06.580> know,<00:35:06.644> I<00:35:06.725> remember<00:35:08.023> with<00:35:08.168> the<00:35:08.264> largest<00:35:08.665> company<00:35:09.066> that<00:35:09.210> I've<00:35:09.387> had,<00:35:09.627> I<00:35:09.948> sold<00:35:10.269> it<00:35:10.734> in<00:35:11.231> January<00:35:11.632> of<00:35:11.792> 2016.

00:35:13.396 --> 00:35:15.208
We<00:35:13.540> had<00:35:13.636> just<00:35:13.941> over<00:35:14.182> 500<00:35:14.679> employees.

00:35:16.427 --> 00:35:20.580
And<00:35:16.747> over<00:35:17.004> the<00:35:17.229> years,<00:35:17.629> I<00:35:17.662> mean,<00:35:17.790> that<00:35:17.886> was<00:35:18.111> one<00:35:18.271> of<00:35:18.303> my<00:35:18.752> 23<00:35:19.329> overnight<00:35:19.730> success<00:35:20.195> stories.

00:35:21.238 --> 00:35:31.902
And<00:35:21.655> over<00:35:21.831> the<00:35:22.040> years,<00:35:22.521> I<00:35:22.681> had<00:35:23.804> dozens<00:35:24.221> of<00:35:24.301> spouses<00:35:25.022> tell<00:35:25.183> me<00:35:25.648> unsolicited,<00:35:27.107> my<00:35:27.332> husband<00:35:27.668> or<00:35:27.813> wife<00:35:28.085> is<00:35:28.230> a<00:35:28.310> better<00:35:28.631> person<00:35:28.951> to<00:35:29.176> live<00:35:29.352> with<00:35:29.753> after<00:35:30.074> less<00:35:30.314> than<00:35:30.475> a<00:35:30.539> year<00:35:30.715> of<00:35:30.860> working<00:35:31.196> at<00:35:31.357> your<00:35:31.517> company.

00:35:31.982 --> 00:35:33.265
What<00:35:32.094> are<00:35:32.143> you<00:35:32.239> guys<00:35:32.544> doing<00:35:32.864> down<00:35:33.105> there?

00:35:34.149 --> 00:35:38.438
And<00:35:34.711> all<00:35:34.888> we<00:35:35.129> did<00:35:35.675> was<00:35:36.575> have<00:35:36.751> a<00:35:36.816> very<00:35:37.201> intentional<00:35:37.860> culture.

00:35:39.708 --> 00:35:42.889
We<00:35:39.852> agreed<00:35:40.495> on<00:35:41.057> how<00:35:41.218> we<00:35:41.298> were<00:35:41.347> going<00:35:41.475> to<00:35:41.555> create<00:35:41.861> value<00:35:42.214> as<00:35:42.343> a<00:35:42.423> company.

00:35:42.985 --> 00:35:46.600
We<00:35:43.082> agreed<00:35:43.467> on<00:35:43.628> how<00:35:43.740> we<00:35:43.885> were<00:35:44.046> going<00:35:44.271> to<00:35:44.447> interact<00:35:44.913> with<00:35:45.010> each<00:35:45.235> other<00:35:45.411> to<00:35:45.572> create<00:35:45.958> that<00:35:46.054> value.

00:35:47.821 --> 00:35:49.396
We<00:35:47.966> held<00:35:48.239> each<00:35:48.448> other<00:35:48.689> accountable.

00:35:50.874 --> 00:35:52.352
We<00:35:51.035> embraced<00:35:51.533> healthy<00:35:51.854> struggle.

00:35:53.043 --> 00:35:59.743
Every<00:35:53.445> team<00:35:53.750> member,<00:35:54.104> for<00:35:54.280> the<00:35:54.345> most<00:35:54.730> part,<00:35:55.196> acted<00:35:55.518> like<00:35:55.694> the<00:35:55.791> CEO<00:35:56.401> of<00:35:56.482> their<00:35:56.642> own<00:35:56.964> role,<00:35:57.381> which<00:35:57.622> I<00:35:57.783> think<00:35:58.185> you've<00:35:58.490> won<00:35:58.811> once<00:35:59.052> you've<00:35:59.293> done<00:35:59.534> that.

00:36:00.498 --> 00:36:03.744
And<00:36:00.980> that's<00:36:01.237> where<00:36:01.398> the<00:36:02.185> self-esteem<00:36:03.165> comes<00:36:03.551> from.

00:36:03.808 --> 00:36:06.459
When<00:36:03.953> you're<00:36:04.113> accomplishing<00:36:04.756> challenging<00:36:05.479> things,<00:36:05.897> you<00:36:06.138> did<00:36:06.379> it.

00:36:06.524 --> 00:36:07.407
You're<00:36:06.636> in<00:36:06.765> the<00:36:06.797> middle<00:36:07.166> of<00:36:07.327> it.

00:36:08.050 --> 00:36:09.143
You<00:36:08.130> feel<00:36:08.371> great<00:36:08.612> about<00:36:08.789> yourself.

00:36:09.207 --> 00:36:10.846
That<00:36:09.351> permeates<00:36:09.898> out<00:36:10.058> into<00:36:10.219> your<00:36:10.396> family.

00:36:10.958 --> 00:36:13.995
It<00:36:11.039> permeates<00:36:11.585> out<00:36:11.762> into<00:36:12.308> the<00:36:12.404> communities<00:36:12.967> that<00:36:13.127> you<00:36:13.272> engage<00:36:13.690> with.

00:36:15.120 --> 00:36:22.752
And,<00:36:15.698> and<00:36:15.795> I,<00:36:16.100> again,<00:36:16.357> I<00:36:16.421> go<00:36:16.582> back<00:36:16.807> to,<00:36:16.903> I<00:36:16.984> think<00:36:17.144> this<00:36:17.385> is<00:36:17.530> a<00:36:17.771> really<00:36:18.976> powerful<00:36:19.554> solution<00:36:20.277> to<00:36:20.374> a<00:36:20.390> lot<00:36:20.759> of<00:36:20.840> the<00:36:20.984> craziness<00:36:21.563> going<00:36:21.804> on<00:36:21.884> in<00:36:21.964> the<00:36:22.109> world<00:36:22.366> right<00:36:22.543> now.

00:36:24.134 --> 00:36:25.756
You,<00:36:24.439> you,<00:36:24.760> you<00:36:24.841> mentioned<00:36:25.242> culture.

00:36:26.207 --> 00:36:32.150
And<00:36:26.303> I<00:36:26.464> wonder<00:36:26.787> that<00:36:27.254> word<00:36:27.511> means<00:36:27.834> so<00:36:28.011> many<00:36:28.236> different<00:36:28.542> things<00:36:28.800> to<00:36:28.881> so<00:36:29.058> many<00:36:29.283> different<00:36:29.589> people<00:36:30.491> in<00:36:30.636> so<00:36:30.749> many<00:36:30.894> different<00:36:31.200> companies<00:36:31.619> and<00:36:31.764> leaders.

00:36:32.247 --> 00:36:33.165
What<00:36:32.344> does<00:36:32.505> it<00:36:32.585> mean<00:36:32.827> to<00:36:32.972> you?

00:36:35.450 --> 00:36:46.263
Yeah,<00:36:36.549> my<00:36:36.775> experience,<00:36:37.567> whether<00:36:37.826> this<00:36:38.004> is<00:36:38.133> a<00:36:38.230> popular<00:36:38.699> answer<00:36:39.135> or<00:36:39.265> not,<00:36:39.540> is<00:36:39.750> that<00:36:40.008> 95+<00:36:41.140> percent<00:36:42.175> of<00:36:42.369> folks<00:36:42.757> get<00:36:42.983> culture<00:36:43.468> completely<00:36:44.050> wrong,<00:36:44.616> probably<00:36:44.923> closer<00:36:45.150> to<00:36:45.214> 98%.

00:36:47.183 --> 00:36:51.282
And<00:36:47.602> when<00:36:47.748> I<00:36:47.845> ask,<00:36:49.232> "So<00:36:49.539> tell<00:36:49.700> me<00:36:49.797> about<00:36:50.007> your<00:36:50.104> culture."<00:36:50.491> "Oh,<00:36:50.588> it's<00:36:50.749> amazing.

00:36:51.379 --> 00:36:55.943
We<00:36:51.459> have<00:36:51.556> great<00:36:51.863> people."<00:36:52.444> And<00:36:52.525> they<00:36:52.686> just<00:36:52.880> start<00:36:53.073> talking<00:36:53.509> about<00:36:53.735> these<00:36:53.961> aspirational<00:36:54.610> things,<00:36:54.960> but<00:36:55.110> there's<00:36:55.393> nothing<00:36:55.593> intentional<00:36:55.826> about<00:36:55.893> it.

00:36:58.044 --> 00:37:04.828
They<00:36:58.140> might<00:36:58.509> have<00:36:58.846> some<00:36:59.086> cool<00:36:59.391> values,<00:37:00.674> you<00:37:00.706> know,<00:37:01.091> plaster<00:37:01.508> on<00:37:01.652> the<00:37:01.797> walls<00:37:02.214> and<00:37:02.262> a<00:37:02.294> lot<00:37:02.470> of<00:37:02.534> great-looking<00:37:03.160> wallpaper<00:37:03.657> around<00:37:04.074> a<00:37:04.138> facility.

00:37:06.303 --> 00:37:07.843
But<00:37:06.463> culture<00:37:06.848> needs<00:37:07.089> to<00:37:07.121> be<00:37:07.265> intentional.

00:37:07.907 --> 00:37:15.861
And<00:37:08.051> culture<00:37:08.388> should<00:37:08.612> be<00:37:08.709> something<00:37:09.254> that<00:37:09.414> you<00:37:09.511> can<00:37:09.751> connect<00:37:10.537> to<00:37:10.697> creating<00:37:11.114> value,<00:37:11.660> whether<00:37:11.900> it's<00:37:12.077> financial<00:37:12.622> results,<00:37:13.664> customer<00:37:14.065> experience,<00:37:14.707> you<00:37:14.819> know,<00:37:15.043> any<00:37:15.268> of<00:37:15.348> that<00:37:15.460> stuff.

00:37:16.872 --> 00:37:30.920
And<00:37:17.353> I<00:37:17.449> believe,<00:37:18.235> at<00:37:18.668> the<00:37:19.277> foundation,<00:37:20.079> under<00:37:20.657> everything,<00:37:21.378> every<00:37:21.699> culture<00:37:22.244> out<00:37:22.421> there,<00:37:23.720> It's<00:37:23.928> made<00:37:24.249> up<00:37:24.489> of<00:37:24.666> the<00:37:24.906> beliefs,<00:37:25.451> the<00:37:25.548> decisions,<00:37:26.205> the<00:37:26.333> practices,<00:37:27.071> and<00:37:27.215> the<00:37:27.312> accountability<00:37:28.659> from<00:37:28.979> which<00:37:29.220> an<00:37:29.396> organization<00:37:30.182> creates<00:37:30.455> value.

00:37:31.321 --> 00:37:33.293
And<00:37:31.465> you<00:37:31.561> can<00:37:32.026> audit<00:37:32.427> all<00:37:32.604> of<00:37:32.748> those<00:37:33.004> things.

00:37:33.870 --> 00:37:36.388
You<00:37:33.967> know,<00:37:34.127> what<00:37:34.287> are<00:37:34.351> the<00:37:34.512> beliefs<00:37:34.993> that<00:37:35.105> are<00:37:35.314> helping<00:37:35.650> us<00:37:35.811> create<00:37:36.051> value?

00:37:36.436 --> 00:37:39.034
And<00:37:36.516> what<00:37:36.613> are<00:37:36.677> the<00:37:36.773> beliefs<00:37:37.078> that<00:37:37.190> are<00:37:37.398> hurting<00:37:37.735> our<00:37:37.815> ability<00:37:38.216> to<00:37:38.377> create<00:37:38.617> value?

00:37:39.419 --> 00:37:41.151
What's<00:37:39.643> our<00:37:39.804> culture<00:37:40.157> of<00:37:40.285> decision-making?

00:37:41.808 --> 00:37:56.846
Every<00:37:42.145> practice<00:37:42.770> that<00:37:42.931> we<00:37:43.091> have<00:37:43.284> in<00:37:43.364> the<00:37:43.524> organization,<00:37:44.390> whether<00:37:44.775> it's<00:37:45.352> performance<00:37:45.897> management,<00:37:46.539> setting<00:37:46.876> strategy,<00:37:48.159> compensation,<00:37:49.201> like<00:37:49.682> anything<00:37:50.244> that<00:37:50.389> we<00:37:50.646> do<00:37:51.610> as<00:37:51.706> a<00:37:51.770> practice,<00:37:52.879> were<00:37:52.991> they<00:37:53.200> designed<00:37:53.698> to<00:37:53.842> create<00:37:54.083> the<00:37:54.164> most<00:37:54.421> value<00:37:54.967> that<00:37:55.143> they<00:37:55.465> can<00:37:56.203> or<00:37:56.412> could?

00:37:57.296 --> 00:37:59.866
Or<00:37:57.392> did<00:37:57.537> we<00:37:57.633> just<00:37:57.794> check<00:37:58.051> a<00:37:58.115> box<00:37:58.436> to<00:37:58.516> make<00:37:58.677> sure<00:37:58.918> we<00:37:59.063> have<00:37:59.239> that<00:37:59.303> in<00:37:59.480> place?

00:38:00.685 --> 00:38:02.500
And<00:38:00.765> then<00:38:00.910> what<00:38:01.022> about<00:38:01.263> the<00:38:01.392> culture<00:38:01.649> of<00:38:01.745> accountability?

00:38:03.319 --> 00:38:08.395
What<00:38:03.480> percentage<00:38:03.978> of<00:38:04.042> the<00:38:04.138> time<00:38:04.459> are<00:38:04.604> people<00:38:04.861> doing<00:38:05.182> what<00:38:05.423> they<00:38:05.519> said<00:38:05.889> they<00:38:06.050> would<00:38:06.531> when<00:38:06.708> they<00:38:06.869> said<00:38:07.190> they<00:38:07.415> would<00:38:07.575> actually<00:38:08.073> do<00:38:08.234> it?

00:38:09.439 --> 00:38:11.655
And<00:38:09.519> so<00:38:10.242> I<00:38:10.322> think<00:38:10.483> that's<00:38:10.788> the<00:38:10.884> foundation.

00:38:12.153 --> 00:38:22.388
And<00:38:12.233> I<00:38:12.330> also<00:38:12.635> think<00:38:12.876> every<00:38:13.133> organization<00:38:13.920> should<00:38:14.097> come<00:38:14.273> up<00:38:14.482> with<00:38:14.579> their<00:38:14.884> own<00:38:15.622> and<00:38:15.686> I<00:38:15.782> talk<00:38:16.023> about<00:38:16.263> this<00:38:16.504> in<00:38:16.536> my<00:38:16.744> book,<00:38:17.129> Your<00:38:17.290> Most<00:38:17.562> Important<00:38:18.011> Number<00:38:18.909> they<00:38:19.005> should<00:38:19.149> come<00:38:19.326> up<00:38:19.470> with<00:38:19.550> their<00:38:19.855> own<00:38:20.015> set<00:38:20.256> of<00:38:20.352> alignment<00:38:20.833> tools<00:38:21.154> that<00:38:21.234> make<00:38:21.490> sense<00:38:21.875> for<00:38:22.116> them.

00:38:22.901 --> 00:38:29.267
And<00:38:23.559> before<00:38:23.960> you<00:38:24.120> develop<00:38:24.601> a<00:38:24.665> mission<00:38:25.082> statement,<00:38:26.669> first<00:38:27.086> draft<00:38:27.503> the<00:38:27.647> purpose<00:38:28.208> for<00:38:28.305> the<00:38:28.385> mission<00:38:28.770> statement.

00:38:29.395 --> 00:38:33.788
If<00:38:29.491> we<00:38:29.635> have<00:38:29.876> a<00:38:29.908> mission<00:38:30.293> statement,<00:38:30.854> how<00:38:31.078> will<00:38:31.255> it<00:38:31.399> make<00:38:31.720> us<00:38:31.960> measurably<00:38:32.538> better<00:38:32.842> as<00:38:32.938> an<00:38:33.083> organization?

00:38:34.526 --> 00:38:43.649
And<00:38:35.007> one<00:38:35.167> of<00:38:35.199> my<00:38:35.359> favorite,<00:38:36.610> I<00:38:36.851> would<00:38:36.963> say,<00:38:37.187> purpose<00:38:37.492> statements<00:38:37.973> for<00:38:38.069> a<00:38:38.149> mission<00:38:38.775> would<00:38:38.951> be<00:38:40.330> to<00:38:40.474> tell<00:38:40.699> our<00:38:40.859> customers<00:38:41.356> in<00:38:41.500> a<00:38:41.580> compelling<00:38:42.158> way<00:38:42.398> why<00:38:42.559> they<00:38:42.639> should<00:38:42.799> do<00:38:42.959> business<00:38:43.360> with<00:38:43.585> us.

00:38:44.146 --> 00:38:47.617
And<00:38:44.387> at<00:38:44.484> the<00:38:44.564> same<00:38:44.885> time<00:38:45.287> tell<00:38:45.609> every<00:38:45.994> team<00:38:46.251> member<00:38:46.573> why<00:38:46.733> they<00:38:46.878> get<00:38:46.990> a<00:38:47.055> paycheck.

00:38:47.858 --> 00:38:51.329
Because<00:38:48.115> if<00:38:48.180> we<00:38:48.276> don't<00:38:48.501> deliver<00:38:48.838> that<00:38:49.063> value,<00:38:50.124> our<00:38:50.333> jobs<00:38:50.670> are<00:38:50.767> in<00:38:50.911> jeopardy.

00:38:51.699 --> 00:38:52.116
That's<00:38:51.940> it.

00:38:52.823 --> 00:39:06.064
And,<00:38:53.241> and<00:38:53.402> rather<00:38:53.707> than<00:38:53.884> going<00:38:54.350> with<00:38:54.768> a<00:38:54.784> set<00:38:55.153> of<00:38:55.330> values—<00:38:56.278> and<00:38:56.600> I<00:38:56.632> talk<00:38:56.921> about<00:38:57.114> this<00:38:57.339> in<00:38:57.419> the<00:38:57.564> book<00:38:57.756> as<00:38:57.901> well—<00:38:59.508> we<00:38:59.588> used<00:38:59.749> to<00:38:59.813> have<00:38:59.926> a<00:38:59.990> set<00:39:00.215> of<00:39:00.295> values<00:39:00.713> back<00:39:00.954> around<00:39:01.195> '98,<00:39:01.742> 1999,<00:39:03.670> and<00:39:03.927> at<00:39:04.023> the<00:39:04.152> time<00:39:04.409> only<00:39:04.634> had<00:39:04.746> about<00:39:04.987> 70<00:39:05.518> employees.

00:39:07.044 --> 00:39:08.796
And<00:39:07.301> the<00:39:07.382> top<00:39:07.703> value<00:39:07.944> was<00:39:08.105> integrity.

00:39:08.972 --> 00:39:12.020
And<00:39:09.390> I<00:39:09.471> just<00:39:09.936> wasn't<00:39:10.273> feeling<00:39:10.737> that<00:39:10.850> it<00:39:10.914> was<00:39:11.138> doing<00:39:11.475> much<00:39:11.715> for<00:39:11.940> us.

00:39:12.148 --> 00:39:21.173
So<00:39:12.581> I<00:39:12.677> went<00:39:12.805> and<00:39:12.902> asked<00:39:13.158> 10<00:39:13.382> of<00:39:13.415> our<00:39:13.559> employees,<00:39:14.040> "How<00:39:14.184> are<00:39:14.280> you<00:39:14.360> applying<00:39:14.761> Integrity<00:39:15.242> to<00:39:15.338> make<00:39:15.563> the<00:39:15.723> organization<00:39:16.364> measurably<00:39:16.845> better?"<00:39:17.727> And<00:39:17.807> I<00:39:17.871> got<00:39:18.047> 10<00:39:18.352> crazy<00:39:18.769> answers<00:39:19.153> that<00:39:19.249> told<00:39:19.474> me<00:39:19.570> I<00:39:19.650> completely<00:39:20.195> wasted<00:39:20.532> my<00:39:20.692> time.

00:39:21.654 --> 00:39:33.035
And<00:39:21.734> that's<00:39:22.039> where<00:39:22.119> I<00:39:22.215> adopted<00:39:22.840> this<00:39:23.017> whole<00:39:23.321> process<00:39:23.962> of,<00:39:24.123> well,<00:39:24.235> we<00:39:24.315> need<00:39:24.844> a<00:39:25.100> reason<00:39:25.581> to<00:39:25.726> have<00:39:26.447> a<00:39:26.527> group<00:39:26.800> of<00:39:26.944> alignment<00:39:27.345> tools<00:39:27.810> or<00:39:27.986> an<00:39:28.210> individual<00:39:28.723> alignment<00:39:29.108> tool<00:39:29.974> before<00:39:30.310> we<00:39:30.374> even<00:39:30.711> draft<00:39:31.048> it<00:39:31.112> so<00:39:31.272> we<00:39:31.352> can<00:39:31.577> measure<00:39:31.897> whether<00:39:32.138> it's<00:39:32.314> working<00:39:32.715> or<00:39:32.779> not.

00:39:33.821 --> 00:39:39.094
And<00:39:33.917> so<00:39:34.174> we<00:39:34.302> stepped<00:39:34.622> back<00:39:34.895> and<00:39:34.975> said,<00:39:35.280> look,<00:39:37.043> And<00:39:37.123> this<00:39:37.283> was,<00:39:37.507> this<00:39:37.683> is<00:39:37.748> really,<00:39:38.324> you<00:39:38.405> know,<00:39:38.501> my<00:39:38.725> thinking.

00:39:39.206 --> 00:39:40.536
It<00:39:39.286> just<00:39:39.510> hit<00:39:39.670> me<00:39:39.766> over<00:39:40.007> a<00:39:40.087> weekend.

00:39:41.529 --> 00:39:53.995
We<00:39:41.689> want<00:39:41.833> to<00:39:41.930> create<00:39:42.234> the<00:39:42.314> conditions<00:39:42.875> where<00:39:43.051> at<00:39:43.211> any<00:39:43.436> point<00:39:43.692> in<00:39:43.836> time,<00:39:44.493> 50%<00:39:44.974> or<00:39:45.551> more<00:39:45.935> of<00:39:46.015> our<00:39:46.240> team<00:39:46.496> members<00:39:46.897> are<00:39:47.041> performing,<00:39:47.778> leading,<00:39:48.162> and<00:39:48.323> behaving<00:39:49.044> as<00:39:49.300> good<00:39:49.476> or<00:39:49.621> better<00:39:50.422> than<00:39:50.582> the<00:39:50.726> top<00:39:51.063> 10%<00:39:51.688> at<00:39:52.008> our<00:39:52.120> strongest,<00:39:52.745> most<00:39:53.001> admired<00:39:53.386> competitors.

00:39:54.411 --> 00:39:57.199
If<00:39:54.508> we<00:39:54.668> can<00:39:54.828> do<00:39:54.908> that,<00:39:55.549> nobody<00:39:55.934> can<00:39:56.094> touch<00:39:56.350> us,<00:39:56.751> period.

00:39:57.872 --> 00:40:04.121
Told<00:39:58.113> all<00:39:58.273> the<00:39:58.417> employees<00:39:58.898> what<00:39:58.946> we<00:39:58.994> were<00:39:59.154> trying<00:39:59.459> to<00:39:59.555> accomplish,<00:40:01.237> surveyed<00:40:01.782> all<00:40:01.958> 70<00:40:02.503> of<00:40:02.599> them<00:40:02.743> and<00:40:02.839> said,<00:40:03.080> hey,<00:40:03.544> need<00:40:03.721> your<00:40:03.865> help.

00:40:04.682 --> 00:40:09.859
Please<00:40:04.923> write<00:40:05.147> down<00:40:05.403> the<00:40:05.500> observable<00:40:06.125> behaviors<00:40:06.686> of<00:40:06.750> the<00:40:06.910> best<00:40:07.150> performing<00:40:07.647> folks<00:40:07.952> you've<00:40:08.272> ever<00:40:08.593> worked<00:40:08.849> with<00:40:08.993> on<00:40:09.090> their<00:40:09.314> best<00:40:09.570> days.

00:40:09.955 --> 00:40:11.285
And<00:40:10.051> this<00:40:10.227> is<00:40:10.356> what<00:40:10.516> we're<00:40:10.612> going<00:40:10.724> to<00:40:10.772> do<00:40:11.077> with<00:40:11.189> it.

00:40:12.199 --> 00:40:17.632
And<00:40:12.535> 68<00:40:13.176> participated<00:40:13.978> in<00:40:14.122> the<00:40:14.154> survey,<00:40:14.699> which<00:40:15.084> was<00:40:15.645> phenomenal<00:40:16.526> out<00:40:16.638> of,<00:40:16.927> out<00:40:17.039> of<00:40:17.087> 70.

00:40:18.449 --> 00:40:19.876
And<00:40:18.930> all<00:40:19.122> of<00:40:19.251> this<00:40:19.411> stuff<00:40:19.587> came<00:40:19.827> in.

00:40:19.924 --> 00:40:24.956
It<00:40:19.972> was<00:40:20.068> a<00:40:20.212> giant<00:40:20.853> list<00:40:21.254> of<00:40:21.350> behaviors,<00:40:22.296> but<00:40:22.456> a<00:40:22.552> lot<00:40:22.712> of<00:40:22.776> commonality<00:40:23.514> and<00:40:23.658> it<00:40:23.738> all<00:40:23.898> distilled<00:40:24.315> down<00:40:24.555> to<00:40:24.652> 6.

00:40:25.036 --> 00:40:32.376
So<00:40:25.277> rather<00:40:25.517> than<00:40:25.741> integrity,<00:40:27.184> now<00:40:27.376> we<00:40:27.456> said<00:40:27.825> high<00:40:28.001> performing<00:40:28.482> team<00:40:28.722> members<00:40:29.123> throughout<00:40:29.460> Able<00:40:29.748> Engineering<00:40:30.485> at<00:40:30.565> the<00:40:30.710> time,<00:40:31.351> we<00:40:31.527> called<00:40:31.767> it<00:40:31.912> Able<00:40:32.024> Engineering.

00:40:32.425 --> 00:40:34.059
When<00:40:32.569> I<00:40:32.585> sold<00:40:32.905> it,<00:40:33.034> it<00:40:33.066> was<00:40:33.274> Able<00:40:33.514> Aerospace.

00:40:34.796 --> 00:40:35.774
Do<00:40:34.893> what<00:40:35.053> they<00:40:35.133> say<00:40:35.437> they<00:40:35.598> will.

00:40:36.511 --> 00:40:37.793
OK,<00:40:36.800> well,<00:40:36.896> that's<00:40:37.152> observable.

00:40:37.857 --> 00:40:39.316
You<00:40:38.098> do<00:40:38.338> it<00:40:38.434> or<00:40:38.883> you<00:40:38.979> don't.

00:40:39.444 --> 00:40:44.235
Or<00:40:40.181> they<00:40:40.325> present<00:40:40.646> and<00:40:40.742> pursue<00:40:41.142> permanent<00:40:41.687> solutions<00:40:42.344> as<00:40:42.505> opposed<00:40:42.905> to<00:40:43.065> dwelling<00:40:43.530> on<00:40:43.706> problems.

00:40:44.732 --> 00:40:47.280
They<00:40:44.828> treat<00:40:45.149> company<00:40:45.630> resources<00:40:46.495> as<00:40:46.671> their<00:40:46.896> own.

00:40:48.594 --> 00:40:51.367
They're<00:40:48.754> fully<00:40:49.219> engaged<00:40:49.780> and<00:40:49.876> participate<00:40:50.581> within<00:40:50.838> the<00:40:50.982> team.

00:40:51.543 --> 00:40:53.851
They're<00:40:51.703> respectful,<00:40:52.585> honest,<00:40:53.001> and<00:40:53.145> straightforward.

00:40:54.107 --> 00:41:05.741
And<00:40:54.187> I'll<00:40:54.283> remember<00:40:54.844> these<00:40:55.549> forever<00:40:56.206> because<00:40:56.847> every<00:40:57.104> single<00:40:57.488> 6<00:40:57.825> months,<00:40:59.556> every<00:40:59.796> employee<00:41:00.132> had<00:41:00.229> to<00:41:00.309> have<00:41:00.533> one<00:41:00.709> example<00:41:01.254> for<00:41:01.398> each<00:41:01.655> of<00:41:01.719> those<00:41:01.895> behaviors<00:41:02.616> and<00:41:02.761> how<00:41:02.937> they<00:41:03.097> applied<00:41:03.578> them<00:41:03.738> to<00:41:03.818> make<00:41:04.043> the<00:41:04.139> organization<00:41:04.860> measurably<00:41:05.421> better.

00:41:06.142 --> 00:41:07.539
And<00:41:06.287> they<00:41:06.383> took<00:41:06.624> a<00:41:06.640> shot<00:41:07.041> at<00:41:07.170> an<00:41:07.330> ROI.

00:41:07.908 --> 00:41:13.849
This<00:41:08.085> is<00:41:08.213> how<00:41:08.326> it<00:41:08.454> improved<00:41:08.791> customer<00:41:09.257> experience,<00:41:09.996> internal<00:41:10.557> or<00:41:10.702> external,<00:41:11.826> and/or<00:41:12.227> how<00:41:12.339> to<00:41:12.404> improve<00:41:12.789> profit<00:41:13.206> or<00:41:13.287> cash<00:41:13.608> flow.

00:41:14.732 --> 00:41:19.468
So,<00:41:15.759> when<00:41:15.855> I<00:41:16.000> think<00:41:16.193> about<00:41:16.482> culture,<00:41:17.220> I<00:41:17.300> think<00:41:17.477> about<00:41:17.782> being<00:41:18.183> very<00:41:18.585> intentional.

00:41:19.949 --> 00:41:25.215
I<00:41:20.094> think<00:41:20.206> about<00:41:20.495> the<00:41:20.575> foundation<00:41:21.475> around<00:41:21.940> the<00:41:22.036> beliefs,<00:41:23.000> decisions,<00:41:23.642> practices,<00:41:24.284> and<00:41:24.445> accountability.

00:41:25.729 --> 00:41:35.313
And<00:41:25.809> I<00:41:25.890> think<00:41:26.211> about<00:41:26.917> the<00:41:27.816> individual<00:41:28.362> alignment<00:41:29.004> tools<00:41:29.341> that<00:41:29.502> we<00:41:29.582> can<00:41:29.743> sink<00:41:30.144> our<00:41:30.369> teeth<00:41:30.706> into<00:41:31.027> as<00:41:31.171> a<00:41:31.204> management<00:41:31.733> tool<00:41:31.990> to<00:41:32.953> talk<00:41:33.258> about<00:41:33.515> things<00:41:33.901> when<00:41:34.013> they're<00:41:34.157> going<00:41:34.478> well<00:41:34.864> and<00:41:35.104> why.

00:41:36.389 --> 00:41:43.034
And<00:41:36.549> they<00:41:36.645> should<00:41:36.967> point<00:41:37.288> to,<00:41:38.796> you<00:41:38.877> know,<00:41:39.118> one<00:41:39.358> or<00:41:39.455> some<00:41:39.695> combination<00:41:40.482> of<00:41:40.594> alignment<00:41:40.980> tools<00:41:41.220> that<00:41:41.365> weren't<00:41:41.525> exemplified<00:41:42.184> when<00:41:42.344> things<00:41:42.649> go<00:41:42.826> wrong.

00:41:43.082 --> 00:41:45.426
So<00:41:43.291> they're<00:41:43.452> a<00:41:43.628> wildly<00:41:44.110> powerful<00:41:44.816> management<00:41:45.298> tool.

00:41:46.036 --> 00:41:56.791
But<00:41:46.197> culture<00:41:46.678> can't<00:41:47.080> be,<00:41:48.749> if<00:41:48.990> you<00:41:49.070> want<00:41:49.166> to<00:41:49.247> be<00:41:49.343> as<00:41:49.487> effective<00:41:49.905> as<00:41:50.033> you<00:41:50.129> can<00:41:50.451> when<00:41:50.547> it<00:41:50.611> comes<00:41:50.804> to<00:41:50.916> value<00:41:51.237> creation,<00:41:51.638> it<00:41:51.735> can't<00:41:52.056> be<00:41:52.698> culture<00:41:53.099> changes<00:41:53.645> just<00:41:53.822> depending<00:41:54.367> on<00:41:54.945> the<00:41:55.074> makeup<00:41:55.587> of<00:41:55.668> the<00:41:55.812> current<00:41:56.149> leadership<00:41:56.631> team.

00:41:57.658 --> 00:42:02.859
It<00:41:57.915> should<00:41:58.140> be<00:41:58.236> something<00:41:58.701> intentional<00:41:59.440> that<00:41:59.584> can<00:41:59.761> survive<00:42:00.483> even<00:42:00.804> top<00:42:01.206> leadership<00:42:01.848> in<00:42:01.928> an<00:42:02.088> organization.

00:42:03.356 --> 00:42:05.023
You<00:42:03.452> know,<00:42:03.548> multiple<00:42:04.013> times<00:42:04.398> going<00:42:04.718> forward.

00:42:05.648 --> 00:42:07.058
So<00:42:05.776> that's<00:42:06.257> how<00:42:06.321> I<00:42:06.433> think<00:42:06.674> about<00:42:06.978> it.

00:42:07.123 --> 00:42:08.837
You<00:42:07.203> know,<00:42:07.363> what,<00:42:07.619> what<00:42:07.764> are<00:42:07.844> your<00:42:07.940> thoughts<00:42:08.244> on<00:42:08.341> all<00:42:08.485> that,<00:42:08.661> Brett?

00:42:08.886 --> 00:42:09.751
That<00:42:08.982> was<00:42:09.142> a<00:42:09.222> big<00:42:09.382> answer.

00:42:10.264 --> 00:42:11.290
No,<00:42:10.809> I<00:42:10.969> love<00:42:11.145> that.

00:42:11.370 --> 00:42:13.325
I<00:42:11.466> think<00:42:11.931> you<00:42:12.091> have<00:42:12.331> to<00:42:12.412> be<00:42:12.508> intentional<00:42:12.956> with<00:42:13.053> culture.

00:42:13.790 --> 00:42:25.843
I<00:42:13.806> mean,<00:42:14.030> this<00:42:14.175> has<00:42:14.335> been<00:42:14.431> said<00:42:14.671> a<00:42:14.687> number<00:42:14.992> of<00:42:15.072> times,<00:42:15.473> but<00:42:16.098> we<00:42:16.194> did<00:42:16.354> go<00:42:16.579> through<00:42:16.675> a<00:42:16.755> period,<00:42:17.140> it<00:42:17.220> seemed<00:42:17.476> like<00:42:17.653> around<00:42:18.278> 2008<00:42:18.999> to<00:42:19.079> 2014,<00:42:20.441> where<00:42:20.602> culture<00:42:20.986> was<00:42:21.163> ping<00:42:21.387> pong<00:42:21.643> tables<00:42:22.124> and<00:42:22.268> free<00:42:22.525> lunch,<00:42:23.951> you<00:42:24.031> know,<00:42:24.288> and<00:42:24.432> that,<00:42:24.673> that<00:42:24.849> kind<00:42:25.073> of<00:42:25.490> was<00:42:25.794> it.

00:42:26.676 --> 00:42:26.948
Yeah.

00:42:27.958 --> 00:42:35.846
And<00:42:28.439> I<00:42:28.599> love<00:42:28.760> this<00:42:28.920> idea<00:42:29.160> of,<00:42:29.641> uh,<00:42:30.218> no,<00:42:30.603> you<00:42:30.699> got<00:42:30.779> to<00:42:30.859> be<00:42:30.939> about<00:42:31.196> something<00:42:31.580> bigger<00:42:31.773> because<00:42:32.045> that<00:42:32.526> that<00:42:32.638> stuff<00:42:33.023> doesn't<00:42:34.547> give<00:42:34.772> you<00:42:34.964> self-confidence.

00:42:35.910 --> 00:42:40.016
It<00:42:35.991> doesn't<00:42:36.231> give<00:42:36.456> you<00:42:37.418> a<00:42:37.851> sense<00:42:38.156> of<00:42:38.252> accomplishment,<00:42:39.182> all<00:42:39.343> that<00:42:39.519> type<00:42:39.744> of<00:42:39.792> stuff.

00:42:40.081 --> 00:42:42.502
It's<00:42:40.225> just<00:42:40.401> kind<00:42:40.562> of<00:42:40.722> nice<00:42:41.027> to<00:42:41.187> have,<00:42:41.765> really,<00:42:42.230> right?

00:42:43.513 --> 00:42:47.250
Well,<00:42:44.090> it's<00:42:44.251> not<00:42:44.491> how<00:42:44.652> you<00:42:44.812> feel<00:42:45.133> at<00:42:45.213> the<00:42:45.373> time,<00:42:45.710> and<00:42:45.790> that's<00:42:46.015> how<00:42:46.095> most<00:42:46.641> describe<00:42:47.154> it.

00:42:47.459 --> 00:42:52.864
You<00:42:47.555> know,<00:42:47.619> I'm<00:42:48.116> not<00:42:48.421> sure,<00:42:48.822> you<00:42:48.966> know,<00:42:49.127> Clint,<00:42:49.447> have<00:42:49.608> you<00:42:49.704> ever<00:42:50.105> done<00:42:50.490> anything,<00:42:50.827> any<00:42:51.051> work<00:42:51.292> like<00:42:51.452> this<00:42:51.629> before<00:42:51.949> in<00:42:52.030> your<00:42:52.110> organizations?

00:42:52.912 --> 00:42:56.569
Have<00:42:53.056> you<00:42:53.313> intentionally<00:42:54.035> put<00:42:54.195> culture<00:42:54.660> in<00:42:54.837> or<00:42:54.933> developed<00:42:55.334> alignment<00:42:55.719> tools<00:42:56.023> with<00:42:56.136> your<00:42:56.280> team?

00:42:56.938 --> 00:42:58.381
Oh,<00:42:57.210> yeah,<00:42:57.387> yeah,<00:42:57.708> yeah,<00:42:57.804> for<00:42:58.028> sure.

00:42:58.445 --> 00:42:58.670
Yeah.

00:42:58.766 --> 00:43:07.255
Because<00:42:59.712> early<00:43:00.049> on,<00:43:01.156> around<00:43:01.798> like<00:43:01.910> 2013,<00:43:02.617> 2014,<00:43:03.836> our<00:43:03.965> culture<00:43:04.302> was<00:43:04.526> just<00:43:04.687> like,<00:43:04.879> stay<00:43:05.104> alive,<00:43:06.966> right?

00:43:07.415 --> 00:43:11.363
And<00:43:07.656> let's<00:43:08.314> figure<00:43:08.699> out<00:43:09.036> how<00:43:09.277> we<00:43:09.758> stay<00:43:09.999> alive<00:43:10.400> and<00:43:10.481> serve<00:43:10.737> the<00:43:10.866> community.

00:43:11.845 --> 00:43:14.541
And<00:43:11.925> then<00:43:12.069> it<00:43:12.102> became<00:43:12.471> like,<00:43:12.711> well,<00:43:13.032> how<00:43:13.129> do<00:43:13.177> you<00:43:13.289> think<00:43:13.466> about<00:43:13.690> values?

00:43:14.653 --> 00:43:17.510
How<00:43:14.734> do<00:43:14.798> you<00:43:14.958> think<00:43:15.151> about<00:43:16.563> our<00:43:17.045> purpose?

00:43:17.703 --> 00:43:19.356
And<00:43:17.783> how<00:43:17.879> do<00:43:18.008> you<00:43:18.104> align<00:43:18.505> that<00:43:18.730> with<00:43:18.842> the<00:43:18.971> culture?

00:43:19.532 --> 00:43:28.665
And,<00:43:19.757> you<00:43:19.805> know,<00:43:19.933> I'm<00:43:20.030> not<00:43:20.190> saying<00:43:20.415> that<00:43:20.511> we've<00:43:20.672> done<00:43:20.832> that<00:43:21.057> well<00:43:22.020> or<00:43:22.838> unwell,<00:43:23.561> but<00:43:24.042> it's<00:43:24.203> certainly<00:43:24.540> something<00:43:25.005> that<00:43:25.294> has<00:43:25.502> mattered<00:43:25.968> to<00:43:26.048> me<00:43:26.209> more<00:43:26.449> and<00:43:26.514> more<00:43:27.412> the<00:43:27.557> longer<00:43:27.894> I've<00:43:28.055> been<00:43:28.279> leading<00:43:28.552> it.

00:43:30.126 --> 00:43:31.009
Yeah,<00:43:30.367> it's<00:43:30.543> powerful.

00:43:31.089 --> 00:43:31.988
It's<00:43:31.250> important.

00:43:32.791 --> 00:43:38.379
When<00:43:32.952> I<00:43:33.032> met<00:43:33.337> Jack<00:43:33.658> Welch<00:43:33.915> for<00:43:33.995> the<00:43:34.076> first<00:43:34.317> time<00:43:34.622> in<00:43:34.718> 2008,<00:43:35.601> I<00:43:35.762> attended<00:43:36.227> a<00:43:36.243> 2.5-day<00:43:37.126> course<00:43:37.512> that<00:43:37.608> he<00:43:37.753> was<00:43:37.913> teaching.

00:43:39.760 --> 00:43:48.253
And<00:43:41.221> alignment<00:43:41.702> tools<00:43:42.168> like<00:43:42.441> mission<00:43:42.826> and<00:43:42.907> behaviors,<00:43:43.709> which<00:43:43.950> drove<00:43:44.271> culture,<00:43:44.817> were<00:43:45.074> wildly<00:43:45.556> important<00:43:46.118> to<00:43:46.262> him<00:43:46.840> and<00:43:46.921> just<00:43:47.161> incredibly<00:43:47.804> important.

00:43:49.088 --> 00:43:52.685
And<00:43:49.169> I<00:43:49.233> remember<00:43:49.714> on<00:43:49.891> day<00:43:50.212> 1,<00:43:50.774> I'm<00:43:50.935> sitting<00:43:51.272> at<00:43:51.352> a<00:43:51.416> table<00:43:51.882> right<00:43:52.123> up<00:43:52.283> front.

00:43:52.765 --> 00:43:57.229
The<00:43:52.861> podium<00:43:53.343> is,<00:43:54.226> you<00:43:54.628> know,<00:43:55.013> it's<00:43:55.366> the<00:43:55.446> stage<00:43:55.896> and<00:43:55.992> podium<00:43:56.297> is<00:43:56.394> right<00:43:56.619> in<00:43:56.715> front<00:43:56.940> of<00:43:56.972> me.

00:43:58.080 --> 00:44:05.546
And<00:43:58.224> Jack's<00:43:58.706> you<00:43:58.787> know,<00:43:58.884> looking<00:43:59.206> down<00:43:59.368> and<00:43:59.529> he<00:43:59.690> says,<00:43:59.916> OK,<00:44:00.077> everybody<00:44:00.432> in<00:44:00.561> the<00:44:00.658> room<00:44:01.384> discuss<00:44:01.868> it<00:44:01.949> with<00:44:02.094> your—<00:44:02.497> within<00:44:02.739> your<00:44:02.917> table<00:44:05.094> members.

00:44:06.369 --> 00:44:10.312
And<00:44:06.611> within<00:44:07.094> 5<00:44:07.336> minutes,<00:44:07.611> somebody<00:44:07.982> report<00:44:08.385> out<00:44:08.466> on<00:44:08.547> their<00:44:08.660> mission<00:44:09.032> and<00:44:09.113> supporting<00:44:09.777> behaviors.

00:44:11.299 --> 00:44:20.185
And<00:44:11.785> so<00:44:11.963> we<00:44:12.125> break<00:44:13.000> and<00:44:13.161> I'm<00:44:13.663> at<00:44:13.809> the<00:44:13.906> time<00:44:14.295> in<00:44:14.376> 2008,<00:44:15.024> I<00:44:15.040> think<00:44:15.283> I<00:44:15.347> was<00:44:15.461> coming<00:44:15.768> off<00:44:16.092> a,<00:44:16.740> you<00:44:16.772> know,<00:44:16.870> a<00:44:16.983> $10<00:44:17.209> million<00:44:17.791> year<00:44:18.099> heading<00:44:18.438> to<00:44:18.988> about<00:44:19.247> $13<00:44:19.587> or<00:44:19.732> $14.

00:44:21.253 --> 00:44:24.148
And<00:44:21.495> most<00:44:21.673> people<00:44:22.061> were<00:44:22.175> managing<00:44:22.708> over<00:44:22.789> $1<00:44:22.967> billion<00:44:23.614> in<00:44:23.776> business.

00:44:24.261 --> 00:44:28.282
And<00:44:24.407> at<00:44:24.487> my<00:44:24.665> table,<00:44:25.053> there<00:44:25.134> was<00:44:25.248> a<00:44:25.377> big<00:44:25.555> oil<00:44:25.781> company,<00:44:26.270> a<00:44:26.371> bank,<00:44:26.857> a<00:44:26.958> global<00:44:27.377> construction<00:44:27.964> company.

00:44:29.003 --> 00:44:31.220
None<00:44:29.228> of<00:44:29.325> these<00:44:29.646> leaders<00:44:30.128> knew<00:44:30.304> their<00:44:30.449> alignment<00:44:30.930> tools.

00:44:32.199 --> 00:44:36.904
And<00:44:32.681> one<00:44:32.858> kind<00:44:33.098> of<00:44:33.131> knew<00:44:33.404> part<00:44:33.660> of<00:44:33.725> their<00:44:33.885> mission,<00:44:34.447> one<00:44:34.608> kind<00:44:34.785> of<00:44:34.865> knew<00:44:34.961> some<00:44:36.053> of<00:44:36.150> their<00:44:36.374> values.

00:44:36.953 --> 00:44:38.639
And<00:44:37.033> I<00:44:37.113> said,<00:44:37.338> well,<00:44:37.482> it's<00:44:37.579> got<00:44:37.707> to<00:44:37.755> be<00:44:37.836> the<00:44:37.932> same<00:44:38.221> company.

00:44:38.719 --> 00:44:40.437
And<00:44:39.104> I<00:44:39.426> feel<00:44:39.683> it<00:44:39.763> to<00:44:39.843> my<00:44:40.084> bones.

00:44:40.485 --> 00:44:41.481
I<00:44:40.566> mean,<00:44:40.726> this<00:44:40.887> is<00:44:40.983> a<00:44:41.112> big<00:44:41.288> deal.

00:44:42.252 --> 00:44:43.601
And<00:44:42.396> I<00:44:42.477> went<00:44:42.637> through<00:44:42.814> explaining<00:44:43.376> this.

00:44:43.681 --> 00:44:44.966
We<00:44:43.778> were<00:44:43.858> the<00:44:44.002> first<00:44:44.179> table<00:44:44.564> called<00:44:44.886> on.

00:44:45.062 --> 00:44:45.785
Jack<00:44:45.287> said,<00:44:45.448> okay,<00:44:45.624> go.

00:44:45.881 --> 00:44:46.925
And<00:44:46.010> I<00:44:46.026> said,<00:44:46.202> well,<00:44:46.331> here's<00:44:46.491> our<00:44:46.540> mission.

00:44:46.973 --> 00:44:48.242
This<00:44:47.086> is<00:44:47.230> why<00:44:47.391> we<00:44:47.551> created<00:44:48.017> it.

00:44:48.740 --> 00:44:51.727
And<00:44:48.820> the<00:44:48.884> mission<00:44:49.221> was<00:44:49.382> to<00:44:49.478> safely<00:44:49.960> reduce<00:44:50.362> aircraft<00:44:50.908> operating<00:44:51.325> costs.

00:44:52.449 --> 00:44:53.156
And<00:44:52.514> he<00:44:52.594> said,<00:44:52.754> that's<00:44:52.995> great.

00:44:53.236 --> 00:44:54.023
What<00:44:53.349> are<00:44:53.397> your<00:44:53.573> values?

00:44:54.119 --> 00:44:56.222
I<00:44:54.135> said,<00:44:54.296> well,<00:44:54.441> hey,<00:44:54.665> I<00:44:54.681> threw<00:44:54.938> those<00:44:55.243> out<00:44:55.565> and<00:44:55.645> this<00:44:55.709> is<00:44:55.966> why.

00:44:57.088 --> 00:45:00.710
And<00:44:57.184> we<00:44:57.328> came<00:44:57.440> up<00:44:57.569> with<00:44:57.649> these<00:44:57.825> behaviors,<00:44:58.450> and<00:44:58.530> there<00:44:58.627> was<00:44:58.771> this<00:44:59.011> really<00:44:59.348> long,<00:44:59.588> uncomfortable<00:45:00.149> silence.

00:45:00.790 --> 00:45:03.002
And<00:45:00.870> I<00:45:00.951> thought,<00:45:01.175> well,<00:45:01.271> gosh,<00:45:01.592> maybe<00:45:01.848> I<00:45:01.864> don't<00:45:01.992> even<00:45:02.153> belong<00:45:02.473> in<00:45:02.537> this<00:45:02.778> room.

00:45:03.836 --> 00:45:05.134
And<00:45:03.916> then<00:45:04.076> he<00:45:04.156> says,<00:45:04.461> that's<00:45:04.717> perfect.

00:45:05.182 --> 00:45:06.368
I<00:45:05.262> wouldn't<00:45:05.519> change<00:45:06.000> anything.

00:45:06.641 --> 00:45:17.155
And<00:45:06.785> as<00:45:06.865> he<00:45:06.961> went<00:45:07.122> around<00:45:07.442> the<00:45:07.522> rest<00:45:07.843> of<00:45:07.907> the<00:45:08.003> room,<00:45:08.324> I,<00:45:08.788> I,<00:45:09.221> I<00:45:09.365> could<00:45:09.590> see<00:45:09.926> why<00:45:10.151> he<00:45:10.327> paused,<00:45:10.808> because<00:45:11.754> everybody<00:45:12.315> else's<00:45:12.651> sounded<00:45:13.052> like<00:45:13.228> a<00:45:13.276> marketing<00:45:13.869> slogan,<00:45:14.414> nothing<00:45:14.735> you<00:45:14.879> could<00:45:15.120> really<00:45:16.113> sink<00:45:16.402> your<00:45:16.578> teeth<00:45:16.899> into.

00:45:18.165 --> 00:45:23.887
And<00:45:18.341> I<00:45:18.405> remember<00:45:18.806> on<00:45:18.982> day<00:45:19.207> one,<00:45:19.527> I<00:45:19.560> sat<00:45:19.864> down<00:45:20.088> for<00:45:20.249> lunch,<00:45:20.649> and,<00:45:21.050> you<00:45:21.162> know,<00:45:21.307> there<00:45:21.451> was<00:45:21.611> a<00:45:21.707> drawing<00:45:22.188> to<00:45:22.268> be<00:45:22.348> able<00:45:22.541> to<00:45:22.589> sit<00:45:22.813> at<00:45:22.909> the<00:45:22.990> Jack<00:45:23.310> Welch<00:45:23.551> table.

00:45:24.898 --> 00:45:25.925
I<00:45:24.930> didn't<00:45:25.155> get<00:45:25.315> selected.

00:45:26.743 --> 00:45:33.339
And<00:45:26.904> as<00:45:27.064> I<00:45:27.144> took<00:45:27.305> my<00:45:27.417> first<00:45:27.706> bite,<00:45:27.883> he<00:45:27.979> sits<00:45:28.348> right<00:45:28.524> next<00:45:28.829> to<00:45:28.910> me<00:45:29.086> at<00:45:29.182> my<00:45:29.407> table,<00:45:29.792> blew<00:45:30.033> off<00:45:30.193> his<00:45:30.370> table<00:45:30.691> and<00:45:30.787> said,<00:45:31.012> "Hey,<00:45:31.156> I've<00:45:31.317> done<00:45:31.557> this<00:45:32.199> thousands<00:45:32.841> of<00:45:32.937> times.

00:45:33.419 --> 00:45:35.200
Nobody's<00:45:33.884> ever<00:45:34.141> gotten<00:45:34.382> it<00:45:34.526> right<00:45:34.767> till<00:45:35.023> you.

00:45:35.569 --> 00:45:38.490
How<00:45:35.730> the<00:45:35.810> hell<00:45:35.986> did<00:45:36.147> you<00:45:36.179> do<00:45:36.243> it?"<00:45:37.174> And<00:45:37.254> he<00:45:37.350> and<00:45:37.495> I<00:45:37.527> started<00:45:37.928> a<00:45:37.992> friendship.

00:45:38.538 --> 00:45:47.347
He<00:45:38.698> actually<00:45:40.078> very<00:45:40.560> shortly<00:45:41.025> after<00:45:41.218> that<00:45:41.426> became<00:45:41.779> a<00:45:41.843> 10%<00:45:42.549> owner<00:45:43.191> in<00:45:43.288> my<00:45:43.512> company,<00:45:44.411> ETW,<00:45:44.668> or<00:45:45.133> Execute<00:45:45.614> to<00:45:45.759> Win.

00:45:47.701 --> 00:45:56.768
And,<00:45:48.727> you<00:45:48.760> know,<00:45:49.064> when<00:45:49.145> he<00:45:49.289> asked<00:45:49.466> that<00:45:49.626> question,<00:45:50.027> "How'd<00:45:50.252> you<00:45:50.348> do<00:45:50.509> it?"<00:45:50.605> I<00:45:50.669> just<00:45:50.894> said,<00:45:51.054> "Well,<00:45:51.135> I<00:45:51.295> believe,"<00:45:52.274> and<00:45:52.579> obviously<00:45:52.916> we're<00:45:53.060> working<00:45:53.798> in<00:45:53.959> completely<00:45:54.440> different<00:45:54.729> sectors,<00:45:56.640> scale.

00:45:57.235 --> 00:46:12.423
But<00:45:57.380> I<00:45:57.476> believe<00:45:57.878> if<00:45:58.023> you're<00:45:58.120> trying<00:45:58.377> to<00:45:58.458> solve<00:45:58.828> for<00:45:58.924> the<00:45:59.005> same<00:45:59.327> problem<00:45:59.825> and<00:45:59.954> creating<00:46:00.356> value<00:46:01.016> without<00:46:01.644> applying,<00:46:02.850> you<00:46:02.882> know,<00:46:03.108> any<00:46:03.349> weird<00:46:03.574> politics,<00:46:04.475> and<00:46:04.620> you—<00:46:04.797> but<00:46:04.942> you<00:46:05.039> do<00:46:05.199> apply<00:46:05.586> math,<00:46:05.843> common<00:46:06.149> sense,<00:46:06.406> logic,<00:46:06.744> and<00:46:06.889> facts,<00:46:07.774> we're<00:46:07.870> going<00:46:07.967> to<00:46:08.015> go<00:46:08.176> down<00:46:08.401> the<00:46:08.481> same<00:46:08.835> road,<00:46:09.141> past<00:46:09.447> the<00:46:09.527> same<00:46:09.865> road<00:46:10.090> signs,<00:46:10.814> wisdom,<00:46:11.313> insight,<00:46:12.021> all<00:46:12.133> of<00:46:12.278> it.

00:46:13.726 --> 00:46:15.447
So<00:46:14.546> that,<00:46:14.788> that's<00:46:15.013> why<00:46:15.174> I'm<00:46:15.270> here.

00:46:15.512 --> 00:46:21.953
I'm<00:46:15.657> really<00:46:15.914> aligned<00:46:16.300> with<00:46:16.477> where<00:46:16.622> you're<00:46:16.864> going<00:46:17.185> and<00:46:17.266> how<00:46:17.427> you<00:46:17.588> think<00:46:17.829> about<00:46:18.151> things<00:46:18.489> when<00:46:18.634> you,<00:46:18.811> when<00:46:18.955> you<00:46:19.036> were<00:46:19.132> running<00:46:19.454> General<00:46:19.760> Electric<00:46:20.178> and<00:46:20.259> just<00:46:20.500> business<00:46:20.832> principles<00:46:21.312> in<00:46:21.473> general.

00:46:22.738 --> 00:46:24.469
And,<00:46:23.139> and<00:46:23.235> we<00:46:23.395> became<00:46:23.876> great<00:46:24.180> friends.

00:46:24.517 --> 00:46:35.012
It<00:46:24.597> was,<00:46:24.821> uh,<00:46:25.158> probably<00:46:25.398> a<00:46:25.478> couple<00:46:25.735> years<00:46:26.023> later<00:46:26.359> I<00:46:26.504> went<00:46:26.664> down,<00:46:27.161> um,<00:46:27.641> probably<00:46:27.898> spent<00:46:28.186> 9.5<00:46:28.907> hours<00:46:29.163> one<00:46:29.404> day<00:46:29.564> at<00:46:29.644> his<00:46:29.868> home,<00:46:30.990> and<00:46:31.086> we<00:46:31.230> went<00:46:31.423> through,<00:46:32.192> uh,<00:46:33.409> my<00:46:33.570> whole<00:46:33.874> operating<00:46:34.291> methodology.

00:46:35.076 --> 00:46:40.427
And<00:46:35.156> that's<00:46:35.332> when<00:46:35.476> he<00:46:35.572> told<00:46:35.813> me,<00:46:35.973> hey,<00:46:36.197> what<00:46:36.357> you<00:46:36.518> have<00:46:36.694> here<00:46:36.934> is<00:46:37.079> the<00:46:37.175> best<00:46:37.719> operating<00:46:38.312> system<00:46:39.161> I've<00:46:39.963> ever<00:46:40.139> seen.

00:46:41.100 --> 00:46:44.625
And<00:46:41.244> had<00:46:41.421> I<00:46:41.565> had<00:46:41.757> it<00:46:41.901> at<00:46:41.981> General<00:46:42.286> Electric,<00:46:42.702> the<00:46:42.783> results<00:46:43.183> would<00:46:43.295> have<00:46:43.359> been<00:46:43.584> exponentially<00:46:44.305> better.

00:46:45.490 --> 00:46:48.342
And<00:46:46.211> it<00:46:46.372> all<00:46:46.468> started<00:46:46.884> with<00:46:47.012> that<00:46:47.189> culture<00:46:47.589> conversation.

00:46:49.737 --> 00:46:52.607
How<00:46:49.849> do<00:46:49.977> we<00:46:50.298> really<00:46:50.715> connect<00:46:51.036> culture<00:46:51.453> to<00:46:51.597> financial<00:46:52.158> results?

00:46:52.880 --> 00:47:13.742
And<00:46:53.281> you<00:46:53.377> saw<00:46:53.666> how<00:46:53.906> Jack<00:46:54.259> drove<00:46:54.628> it,<00:46:54.964> and<00:46:55.045> then<00:46:55.221> as<00:46:55.301> soon<00:46:55.542> as<00:46:55.670> his<00:46:55.846> successor<00:46:56.408> came<00:46:56.744> in,<00:46:57.755> um,<00:46:58.316> it<00:46:58.476> just<00:46:58.669> sort<00:46:58.973> of<00:46:59.374> leveled<00:46:59.759> off<00:47:00.240> and<00:47:01.218> pretty<00:47:01.459> much<00:47:02.100> completely<00:47:02.646> changed<00:47:02.982> the<00:47:03.062> culture<00:47:03.463> throughout<00:47:04.185> virtually<00:47:04.650> everything<00:47:05.147> that<00:47:05.227> was<00:47:05.388> Jack<00:47:05.708> Welch<00:47:06.013> and<00:47:06.093> what<00:47:06.173> he<00:47:06.318> drove<00:47:06.606> about<00:47:06.911> execution<00:47:07.633> and<00:47:07.713> being<00:47:07.953> number<00:47:08.194> one<00:47:08.370> or<00:47:08.434> number<00:47:08.739> two<00:47:08.851> or<00:47:08.996> fix,<00:47:09.300> close,<00:47:09.493> or<00:47:09.653> sell<00:47:09.958> it,<00:47:10.984> and,<00:47:11.561> and,<00:47:11.946> uh,<00:47:12.588> and<00:47:12.684> just<00:47:12.924> destroyed<00:47:13.406> value.

00:47:13.806 --> 00:47:21.453
I<00:47:13.822> mean,<00:47:14.127> there's,<00:47:14.753> you<00:47:14.833> know,<00:47:14.913> so<00:47:15.105> many,<00:47:15.715> um<00:47:16.676> GE<00:47:17.013> employees<00:47:17.654> that<00:47:17.798> had<00:47:18.616> a<00:47:18.776> giant<00:47:19.177> part<00:47:19.481> of<00:47:20.523> their<00:47:20.699> nest<00:47:21.004> egg<00:47:21.180> in<00:47:21.324> there.

00:47:21.581 --> 00:47:26.117
And,<00:47:21.869> you<00:47:21.982> know,<00:47:22.623> some<00:47:22.799> of<00:47:22.847> them<00:47:23.007> went<00:47:23.168> from<00:47:23.408> tens<00:47:23.664> of<00:47:23.696> millions<00:47:24.161> down<00:47:24.466> to<00:47:24.866> tens<00:47:25.171> of<00:47:25.267> thousands<00:47:25.684> of<00:47:25.748> dollars.

00:47:26.229 --> 00:47:27.383
It<00:47:26.309> was<00:47:26.533> really<00:47:26.790> unfortunate.

00:47:27.767 --> 00:47:28.761
So,<00:47:27.976> culture<00:47:28.312> matters.

00:47:29.178 --> 00:47:30.604
It<00:47:29.498> really,<00:47:29.915> really<00:47:30.091> matters.

00:47:30.957 --> 00:47:32.576
But<00:47:31.502> I<00:47:31.534> still<00:47:31.774> stand<00:47:32.079> by<00:47:32.223> what<00:47:32.383> I<00:47:32.399> said.

00:47:32.640 --> 00:47:36.919
I<00:47:32.704> think<00:47:34.307> most<00:47:35.188> don't<00:47:35.685> get<00:47:35.909> it<00:47:36.006> as<00:47:36.246> right<00:47:36.550> as<00:47:36.711> it<00:47:36.807> could.

00:47:36.967 --> 00:47:40.910
I<00:47:36.983> don't<00:47:37.176> want<00:47:37.272> to<00:47:37.368> say<00:47:37.688> wrong,<00:47:38.169> but<00:47:38.570> that's<00:47:39.852> kind<00:47:40.012> of<00:47:40.093> powerful.

00:47:41.054 --> 00:47:45.077
They<00:47:41.214> could<00:47:41.359> just<00:47:41.599> create<00:47:41.856> a<00:47:42.080> lot<00:47:42.320> more<00:47:42.497> value<00:47:42.961> if<00:47:43.058> they<00:47:43.138> were<00:47:43.298> very<00:47:43.619> intentional<00:47:44.276> about<00:47:44.564> their<00:47:44.740> culture.

00:47:45.863 --> 00:47:58.628
What<00:47:46.088> an<00:47:46.168> incredible<00:47:47.052> relationship<00:47:47.854> with<00:47:48.015> an<00:47:48.111> icon,<00:47:48.994> an<00:47:49.075> American<00:47:49.556> icon,<00:47:50.825> uh,<00:47:51.387> who<00:47:52.109> really—<00:47:52.687> I<00:47:52.768> mean,<00:47:52.928> I<00:47:53.009> think<00:47:53.330> everybody<00:47:54.357> who<00:47:54.438> was<00:47:54.614> thinking<00:47:54.871> about<00:47:55.096> getting<00:47:55.337> into<00:47:55.562> business<00:47:55.883> growing<00:47:56.204> up<00:47:56.364> was<00:47:56.461> like,<00:47:57.488> Jack<00:47:57.745> Welch<00:47:57.986> is<00:47:58.147> pretty<00:47:58.371> great.

00:47:59.255 --> 00:48:01.936
And,<00:47:59.656> uh,<00:48:00.154> you<00:48:00.234> know,<00:48:00.555> there<00:48:00.651> were—<00:48:00.796> there<00:48:00.940> was<00:48:01.101> always<00:48:01.310> something<00:48:01.615> about<00:48:01.856> him.

00:48:01.984 --> 00:48:06.705
And<00:48:02.064> the<00:48:02.145> fact<00:48:02.337> that<00:48:02.418> you<00:48:02.482> had<00:48:02.626> a<00:48:02.642> relationship<00:48:03.204> with<00:48:03.349> him,<00:48:04.007> knew<00:48:04.232> him,<00:48:04.489> met<00:48:04.698> him,<00:48:05.276> and<00:48:05.517> were<00:48:05.677> friendly,<00:48:06.014> that's<00:48:06.255> incredible.

00:48:06.801 --> 00:48:10.430
That's,<00:48:07.379> uh,<00:48:07.925> that's<00:48:08.262> a—<00:48:09.049> that's<00:48:09.178> something<00:48:09.707> to<00:48:09.804> be<00:48:09.948> cherished.

00:48:10.976 --> 00:48:16.893
Um,<00:48:11.393> I<00:48:11.473> can<00:48:11.633> tell<00:48:12.194> by<00:48:12.980> a<00:48:13.076> cursory<00:48:13.622> glance<00:48:14.039> of<00:48:14.135> your<00:48:14.279> studio<00:48:14.905> that<00:48:15.001> you're<00:48:15.225> a<00:48:15.241> serious<00:48:16.188> musician.

00:48:17.486 --> 00:48:23.484
How<00:48:17.952> important<00:48:18.850> is<00:48:19.651> music<00:48:20.213> in<00:48:20.357> your<00:48:20.533> life,<00:48:21.014> and<00:48:21.319> does<00:48:21.431> it<00:48:21.576> help,<00:48:21.816> like,<00:48:21.993> from<00:48:22.201> a<00:48:22.233> meditative<00:48:23.019> standpoint?

00:48:23.741 --> 00:48:29.065
And,<00:48:24.446> you<00:48:24.526> know,<00:48:24.847> uh,<00:48:25.024> kind<00:48:25.248> of<00:48:25.986> the<00:48:26.066> thing<00:48:26.146> about<00:48:26.306> music,<00:48:26.627> you<00:48:26.675> kind<00:48:26.772> of<00:48:26.852> have<00:48:26.948> to<00:48:27.028> focus<00:48:27.573> on<00:48:27.670> it<00:48:27.750> entirely<00:48:28.231> if<00:48:28.391> you're<00:48:28.471> going<00:48:28.616> to<00:48:28.696> do<00:48:28.872> it<00:48:28.936> well.

00:48:29.899 --> 00:48:31.230
Um,<00:48:30.396> what<00:48:30.508> do<00:48:30.620> you<00:48:30.700> like<00:48:30.893> about<00:48:31.182> it?

00:48:31.663 --> 00:48:32.352
How'd<00:48:31.823> you<00:48:31.903> get<00:48:32.015> into<00:48:32.160> that?

00:48:32.865 --> 00:48:37.227
Yeah,<00:48:33.747> I<00:48:33.763> started<00:48:34.084> playing<00:48:34.309> guitar<00:48:34.790> when<00:48:34.950> I<00:48:35.046> was<00:48:35.367> pretty<00:48:35.672> young,<00:48:36.089> 5,<00:48:36.345> 6<00:48:36.634> years<00:48:36.890> old.

00:48:38.094 --> 00:48:40.262
And<00:48:38.174> I<00:48:38.319> don't<00:48:38.512> remember<00:48:38.913> not<00:48:39.218> knowing<00:48:39.523> how<00:48:39.700> to<00:48:39.860> play.

00:48:40.663 --> 00:48:46.412
I<00:48:40.728> probably<00:48:41.129> have<00:48:41.643> at<00:48:42.189> least<00:48:42.510> 50<00:48:42.751> guitars<00:48:43.618> around<00:48:44.260> my<00:48:44.357> studio<00:48:44.822> here,<00:48:44.999> a<00:48:45.079> lot<00:48:45.256> of<00:48:45.320> them<00:48:45.481> hanging<00:48:45.802> on<00:48:45.946> the<00:48:46.107> walls.

00:48:46.749 --> 00:48:48.018
And<00:48:46.845> I<00:48:46.926> don't<00:48:47.231> collect<00:48:47.568> guitars.

00:48:48.291 --> 00:48:51.711
These<00:48:48.451> are<00:48:48.515> just<00:48:48.756> ones<00:48:48.933> I<00:48:49.093> bought<00:48:49.334> over<00:48:49.511> the<00:48:49.639> years<00:48:49.896> to<00:48:50.041> play<00:48:50.298> because<00:48:50.699> I<00:48:50.844> like<00:48:51.020> the<00:48:51.117> way<00:48:51.261> they<00:48:51.358> sound.

00:48:52.706 --> 00:48:59.948
In<00:48:52.787> the<00:48:52.867> 1980s,<00:48:55.292> some<00:48:55.597> of<00:48:55.741> those<00:48:55.998> years,<00:48:56.400> I<00:48:56.544> actually<00:48:56.881> played<00:48:57.202> over<00:48:57.443> 300<00:48:58.086> nights<00:48:58.567> in<00:48:58.808> concerts,<00:48:59.434> clubs.

00:49:00.157 --> 00:49:02.919
Yeah,<00:49:01.442> I<00:49:02.180> just<00:49:02.582> loved<00:49:02.822> it.

00:49:02.967 --> 00:49:05.022
That's<00:49:03.079> how<00:49:03.144> I<00:49:03.288> made<00:49:03.465> most<00:49:03.673> of<00:49:03.722> my<00:49:03.866> money<00:49:04.187> back<00:49:04.508> in<00:49:04.589> the<00:49:04.894> '80s.

00:49:06.097 --> 00:49:08.310
And<00:49:06.610> so<00:49:06.835> it's<00:49:07.380> really<00:49:07.636> important<00:49:08.101> to<00:49:08.181> me.

00:49:08.358 --> 00:49:11.372
And<00:49:08.438> I<00:49:08.903> do<00:49:09.063> hear<00:49:09.320> a<00:49:10.763> couple<00:49:11.067> of<00:49:11.148> things.

00:49:11.468 --> 00:49:15.429
You<00:49:11.500> know,<00:49:11.548> I'll<00:49:11.869> hear<00:49:12.062> CEOs<00:49:12.687> say,<00:49:13.729> I<00:49:13.745> need<00:49:14.018> to<00:49:14.066> do<00:49:14.274> more<00:49:14.467> stuff<00:49:14.771> for<00:49:14.916> myself.

00:49:15.557 --> 00:49:17.898
I<00:49:15.573> need<00:49:15.733> my<00:49:15.894> own<00:49:16.118> hobbies<00:49:16.775> or<00:49:16.936> whatever<00:49:17.192> that<00:49:17.321> happens<00:49:17.577> to<00:49:17.657> be.

00:49:19.020 --> 00:49:21.137
Good<00:49:19.245> thing<00:49:19.501> for<00:49:19.661> me<00:49:19.982> that<00:49:20.303> I<00:49:20.463> love<00:49:20.768> to<00:49:20.928> work.

00:49:21.265 --> 00:49:24.071
I<00:49:21.281> mean,<00:49:21.489> it's<00:49:21.890> really<00:49:22.147> great,<00:49:22.387> but<00:49:22.499> I<00:49:22.532> also<00:49:22.804> think<00:49:22.964> it's<00:49:23.109> good<00:49:23.253> to<00:49:23.317> have<00:49:23.590> an<00:49:23.734> outlet.

00:49:25.193 --> 00:49:29.458
So<00:49:25.514> with<00:49:25.674> music,<00:49:26.139> I<00:49:26.299> can,<00:49:27.037> in<00:49:27.197> fact,<00:49:27.518> later<00:49:27.758> today,<00:49:28.143> I've<00:49:28.239> got<00:49:28.384> a<00:49:28.400> bunch<00:49:28.640> of<00:49:28.704> guys<00:49:28.961> coming<00:49:29.266> over.

00:49:29.522 --> 00:49:32.424
We're<00:49:29.666> gonna<00:49:29.843> be,<00:49:30.628> you<00:49:30.709> know,<00:49:30.869> playing<00:49:31.126> some<00:49:31.350> classic<00:49:31.831> rock<00:49:32.072> stuff.

00:49:32.488 --> 00:49:33.915
It'll<00:49:32.633> be<00:49:32.729> a<00:49:32.745> lot<00:49:32.985> of<00:49:33.050> fun<00:49:33.434> tonight.

00:49:34.637 --> 00:49:38.037
And<00:49:35.359> it<00:49:36.417> just<00:49:36.658> completely<00:49:37.283> resets<00:49:37.941> you.

00:49:38.101 --> 00:49:46.537
I<00:49:38.245> think<00:49:38.422> it's<00:49:38.646> so<00:49:38.887> good<00:49:39.143> to,<00:49:40.410> you<00:49:40.683> know,<00:49:40.892> love<00:49:41.132> your<00:49:41.373> work<00:49:41.629> and<00:49:41.709> everything<00:49:42.030> you're<00:49:42.175> doing,<00:49:42.511> but<00:49:42.672> do<00:49:42.768> something<00:49:43.217> else<00:49:43.393> to<00:49:43.554> completely<00:49:44.099> reset<00:49:45.077> your<00:49:45.222> mind,<00:49:45.863> your<00:49:45.959> emotions.

00:49:46.617 --> 00:49:49.151
And<00:49:47.066> then<00:49:47.162> when<00:49:47.226> you<00:49:47.322> come<00:49:47.547> back<00:49:47.788> to<00:49:47.820> it,<00:49:47.948> you're<00:49:48.108> going<00:49:48.205> to<00:49:48.285> be<00:49:48.525> even<00:49:48.846> better.

00:49:49.808 --> 00:49:51.348
So<00:49:49.888> I<00:49:49.953> think<00:49:50.065> it's<00:49:50.209> important<00:49:50.514> to<00:49:50.610> have<00:49:50.851> that<00:49:51.027> stuff.

00:49:52.118 --> 00:49:59.880
And<00:49:52.438> then<00:49:52.759> another<00:49:53.096> thing<00:49:53.320> I<00:49:53.401> hear<00:49:53.641> regularly<00:49:54.299> is,<00:49:54.539> well,<00:49:56.127> how<00:49:56.223> does<00:49:56.384> a<00:49:56.448> musician<00:49:57.570> become<00:49:58.308> a<00:49:58.789> business<00:49:59.511> person?

00:50:00.152 --> 00:50:01.291
That<00:50:00.329> doesn't<00:50:00.569> make<00:50:00.794> any<00:50:00.954> sense.

00:50:01.355 --> 00:50:03.873
And<00:50:01.451> I<00:50:01.515> said,<00:50:01.740> well,<00:50:02.141> to<00:50:02.237> me,<00:50:02.397> I<00:50:02.494> see<00:50:02.718> it<00:50:02.814> exactly<00:50:03.440> the<00:50:03.520> same.

00:50:05.283 --> 00:50:13.746
You've<00:50:05.444> got<00:50:05.668> a<00:50:05.989> group<00:50:06.181> of<00:50:06.309> folks<00:50:06.630> on<00:50:06.790> stage<00:50:07.447> that<00:50:08.088> are,<00:50:08.954> you<00:50:09.050> know,<00:50:09.274> working<00:50:09.611> together<00:50:10.076> to<00:50:10.236> convey<00:50:10.717> an<00:50:10.813> emotion,<00:50:12.095> which<00:50:12.336> is<00:50:12.720> emotional<00:50:13.377> energy.

00:50:13.922 --> 00:50:14.772
There's<00:50:14.179> value<00:50:14.660> there.

00:50:14.900 --> 00:50:17.416
It's<00:50:15.124> one<00:50:15.220> of<00:50:15.285> the<00:50:15.445> big<00:50:15.621> 3<00:50:15.926> buckets<00:50:16.326> that<00:50:16.423> I<00:50:16.439> mentioned<00:50:16.919> earlier.

00:50:18.330 --> 00:50:24.821
And<00:50:18.811> all<00:50:18.971> you<00:50:19.003> have<00:50:19.147> to<00:50:19.227> do<00:50:19.388> is<00:50:19.532> change<00:50:20.493> one<00:50:20.654> of<00:50:20.686> those<00:50:20.894> members<00:50:21.295> out,<00:50:21.792> and<00:50:21.936> the<00:50:22.032> whole<00:50:22.208> emotion<00:50:22.737> changes,<00:50:23.475> and<00:50:23.555> you're,<00:50:23.955> you're<00:50:24.116> moving<00:50:24.436> it<00:50:24.516> around.

00:50:25.542 --> 00:50:33.139
Think<00:50:25.799> about<00:50:26.103> your<00:50:26.440> team<00:50:26.904> when<00:50:26.985> you're<00:50:27.161> running<00:50:27.417> your<00:50:27.626> business<00:50:28.908> and,<00:50:29.549> and<00:50:29.725> the,<00:50:30.366> the<00:50:30.671> energy<00:50:31.088> that's<00:50:31.328> being<00:50:31.568> created,<00:50:31.969> the<00:50:32.049> value<00:50:32.370> creation<00:50:32.835> energy.

00:50:34.294 --> 00:50:36.747
And<00:50:34.438> you<00:50:34.598> change<00:50:34.999> one<00:50:35.176> person<00:50:35.560> out<00:50:35.801> and<00:50:35.897> how<00:50:36.058> that<00:50:36.218> changes.

00:50:37.741 --> 00:50:43.001
Is<00:50:37.902> it<00:50:38.206> really<00:50:38.543> valuable,<00:50:39.104> productive,<00:50:40.468> continually<00:50:41.269> improving<00:50:41.831> value<00:50:42.216> creation<00:50:42.616> energy?

00:50:43.274 --> 00:50:51.741
Or<00:50:43.434> is<00:50:43.595> it<00:50:43.675> kind<00:50:43.915> of<00:50:44.012> stuck<00:50:44.396> in<00:50:44.477> the<00:50:44.557> mud<00:50:45.519> because<00:50:45.840> of<00:50:46.064> one<00:50:46.241> or<00:50:46.321> two<00:50:46.545> folks<00:50:46.946> that,<00:50:47.347> that<00:50:47.524> just<00:50:47.748> aren't<00:50:48.085> culturally<00:50:48.710> quite<00:50:49.111> right<00:50:49.368> for<00:50:49.592> where<00:50:49.833> you<00:50:49.993> want<00:50:50.234> to<00:50:50.330> be<00:50:50.635> as<00:50:50.875> an<00:50:51.132> organization?

00:50:52.671 --> 00:50:54.243
So<00:50:52.896> I<00:50:52.912> see<00:50:53.120> it<00:50:53.216> as<00:50:53.377> exactly<00:50:53.858> the<00:50:53.954> same.

00:50:54.820 --> 00:50:59.679
With<00:50:54.884> the<00:50:55.045> band,<00:50:55.333> I'm<00:50:55.526> creating<00:50:56.103> emotional<00:50:57.626> energy<00:50:57.947> value,<00:50:58.653> and<00:50:58.813> the<00:50:58.909> team<00:50:59.214> matters.

00:51:00.929 --> 00:51:10.157
With<00:51:01.090> my<00:51:01.267> different<00:51:01.589> companies<00:51:02.233> and<00:51:02.297> the<00:51:02.394> companies<00:51:02.876> I<00:51:03.021> work<00:51:03.279> with,<00:51:03.584> we're<00:51:03.745> creating<00:51:04.083> material<00:51:04.550> value<00:51:05.676> and<00:51:06.240> a<00:51:06.256> lot<00:51:06.433> of<00:51:06.513> emotional<00:51:07.060> and<00:51:07.141> spiritual<00:51:07.688> and<00:51:07.784> development<00:51:08.267> value<00:51:08.653> and<00:51:08.702> stuff<00:51:09.040> within<00:51:09.332> the<00:51:09.435> organization.

00:51:11.713 --> 00:51:18.062
But<00:51:11.875> mostly<00:51:12.507> measuring<00:51:12.928> the<00:51:12.993> material,<00:51:13.559> we<00:51:13.640> want<00:51:13.786> to<00:51:13.883> continually<00:51:14.369> increase<00:51:14.774> the<00:51:14.871> value<00:51:15.131> of<00:51:15.260> the<00:51:15.374> organization<00:51:16.572> and<00:51:16.653> the<00:51:16.815> team<00:51:17.139> matters<00:51:17.625> there<00:51:17.868> too.

00:51:19.083 --> 00:51:19.698
It<00:51:19.148> just<00:51:19.407> does.

00:51:21.061 --> 00:51:21.176
Yeah.

00:51:21.307 --> 00:51:21.569
Yeah.

00:51:21.716 --> 00:51:32.160
I<00:51:21.815> think<00:51:21.995> about,<00:51:22.486> you<00:51:22.633> know,<00:51:22.699> the<00:51:22.797> largest<00:51:23.190> company<00:51:23.534> that<00:51:23.681> I<00:51:23.714> sold<00:51:26.124> Over<00:51:26.365> the<00:51:26.590> years,<00:51:26.927> I<00:51:27.071> changed<00:51:27.553> out<00:51:27.729> my<00:51:27.890> leadership<00:51:28.452> team<00:51:28.693> probably<00:51:29.238> 5<00:51:29.559> times,<00:51:30.442> you<00:51:30.475> know,<00:51:30.683> because<00:51:30.940> we<00:51:31.165> outgrew<00:51:31.984> them.

00:51:32.224 --> 00:51:36.446
And<00:51:32.369> each<00:51:32.545> time<00:51:33.589> you<00:51:33.669> got<00:51:33.910> it<00:51:34.536> really<00:51:34.793> right,<00:51:35.114> or<00:51:35.291> sometimes<00:51:35.740> you<00:51:35.836> got<00:51:36.093> it<00:51:36.158> wrong.

00:51:36.944 --> 00:51:43.590
And<00:51:37.040> I<00:51:37.201> can<00:51:37.346> remember<00:51:37.827> hanging<00:51:38.228> on<00:51:38.325> to<00:51:38.421> somebody<00:51:38.790> that<00:51:38.871> wasn't<00:51:39.127> a<00:51:39.272> cultural—<00:51:40.331> that<00:51:40.412> was<00:51:40.653> not<00:51:40.829> a<00:51:40.893> cultural<00:51:41.375> fit<00:51:41.760> for,<00:51:42.338> you<00:51:42.418> know,<00:51:42.579> a<00:51:42.643> couple<00:51:42.964> of<00:51:43.125> years.

00:51:44.345 --> 00:51:48.214
And<00:51:44.425> then<00:51:44.650> when<00:51:44.746> I,<00:51:45.292> you<00:51:45.324> know,<00:51:45.469> cut<00:51:45.693> that<00:51:45.790> person<00:51:46.255> loose,<00:51:46.673> everything<00:51:47.154> got<00:51:47.395> better<00:51:47.700> overnight.

00:51:48.278 --> 00:51:57.249
And<00:51:48.358> then<00:51:48.503> I<00:51:48.663> learned<00:51:48.904> over<00:51:49.161> time<00:51:49.562> that<00:51:50.429> I<00:51:50.526> literally<00:51:50.943> know<00:51:51.232> within<00:51:51.489> a<00:51:51.553> month,<00:51:52.693> usually<00:51:53.014> within<00:51:53.335> a<00:51:53.479> week,<00:51:53.961> if<00:51:54.057> somebody<00:51:55.438> is<00:51:55.566> going<00:51:55.662> to<00:51:55.742> be<00:51:55.838> the<00:51:55.967> right<00:51:56.287> fit<00:51:56.463> on<00:51:56.624> a<00:51:56.640> senior<00:51:57.088> team.

00:51:58.066 --> 00:51:59.076
And<00:51:58.210> I<00:51:58.242> move<00:51:58.467> fast.

00:51:59.893 --> 00:52:03.707
And<00:52:00.149> I<00:52:00.390> got<00:52:00.614> to<00:52:00.774> where<00:52:00.871> it<00:52:01.015> went<00:52:01.175> from,<00:52:01.512> you<00:52:01.608> know,<00:52:01.752> 2<00:52:01.976> years<00:52:02.393> to<00:52:02.858> less<00:52:03.098> than<00:52:03.259> 2<00:52:03.435> months.

00:52:03.916 --> 00:52:09.445
If<00:52:04.461> I<00:52:04.477> got<00:52:04.637> it<00:52:04.781> wrong,<00:52:05.102> I,<00:52:05.262> you<00:52:05.294> know,<00:52:05.358> I'd<00:52:05.518> hire<00:52:05.695> as<00:52:05.775> slow<00:52:06.143> as<00:52:06.304> I<00:52:06.384> could,<00:52:06.800> but<00:52:07.025> I<00:52:07.041> would<00:52:07.265> fire<00:52:08.467> really<00:52:08.868> fast.

00:52:09.829 --> 00:52:13.147
Always<00:52:10.070> preserve<00:52:10.406> their<00:52:10.647> dignity,<00:52:11.272> help<00:52:11.448> them<00:52:11.608> find<00:52:11.913> another<00:52:12.249> job<00:52:12.586> somewhere<00:52:13.035> else.

00:52:13.211 --> 00:52:14.221
We<00:52:13.307> just<00:52:13.531> both<00:52:13.836> missed<00:52:14.156> it.

00:52:14.798 --> 00:52:25.615
But<00:52:14.894> I'm<00:52:15.038> not<00:52:15.214> going<00:52:16.721> to<00:52:17.378> leave<00:52:17.554> those<00:52:17.778> people<00:52:18.163> in<00:52:18.259> place<00:52:20.423> and<00:52:20.583> cause,<00:52:21.128> you<00:52:21.208> know,<00:52:21.336> suffering<00:52:21.961> or<00:52:22.106> limited<00:52:22.490> value<00:52:22.763> creation<00:52:23.307> for<00:52:23.452> the<00:52:23.532> rest<00:52:23.788> of<00:52:23.868> the<00:52:24.013> team<00:52:24.189> members<00:52:24.574> that<00:52:24.670> are<00:52:24.814> really<00:52:25.070> getting<00:52:25.311> it<00:52:25.455> right.

00:52:25.776 --> 00:52:27.203
You<00:52:25.856> know,<00:52:26.016> throughout<00:52:26.273> the<00:52:26.353> entire<00:52:26.754> company.

00:52:28.357 --> 00:52:34.563
Lee,<00:52:28.518> I<00:52:28.598> can't<00:52:28.838> thank<00:52:28.999> you<00:52:29.063> enough<00:52:29.319> for<00:52:29.400> coming<00:52:29.640> on,<00:52:29.800> and<00:52:29.881> we<00:52:29.961> should<00:52:30.089> have<00:52:30.298> you<00:52:30.362> on<00:52:30.522> again<00:52:30.763> because<00:52:31.003> I<00:52:31.147> think<00:52:31.308> your<00:52:31.468> experience<00:52:32.110> and<00:52:32.591> everything<00:52:32.927> you<00:52:33.072> worked<00:52:33.312> on<00:52:33.473> is<00:52:33.809> just<00:52:34.066> incredible.

00:52:35.092 --> 00:52:38.155
I<00:52:35.333> highly<00:52:35.573> recommend<00:52:35.974> people<00:52:36.295> read<00:52:36.519> your<00:52:36.952> Most<00:52:37.241> Important<00:52:37.529> Number<00:52:37.898> book.

00:52:38.620 --> 00:52:42.677
If<00:52:38.684> you<00:52:38.716> have<00:52:38.796> a<00:52:38.925> family—<00:52:39.646> I<00:52:39.726> haven't<00:52:39.967> read<00:52:40.143> the<00:52:40.288> family<00:52:40.688> book,<00:52:40.945> but<00:52:42.468> I<00:52:42.549> will.

00:52:43.575 --> 00:52:47.087
Um,<00:52:43.976> I<00:52:44.152> end<00:52:44.377> every<00:52:44.794> interview<00:52:45.339> the<00:52:45.419> same<00:52:45.740> way<00:52:46.140> with<00:52:46.205> the<00:52:46.253> same<00:52:46.622> question.

00:52:47.279 --> 00:52:52.779
At<00:52:47.375> CEO.com,<00:52:48.081> we<00:52:48.241> believe<00:52:49.043> the<00:52:49.123> chances<00:52:49.668> you<00:52:49.845> give<00:52:50.149> others<00:52:50.486> are<00:52:50.566> just<00:52:50.807> as<00:52:50.887> important<00:52:51.288> as<00:52:51.352> the<00:52:51.512> chances<00:52:51.913> you<00:52:51.993> take<00:52:52.250> on<00:52:52.330> yourself.

00:52:53.374 --> 00:53:01.739
And<00:52:53.519> I<00:52:53.599> wonder<00:52:54.001> if<00:52:54.243> in<00:52:54.403> your<00:52:54.725> life<00:52:55.063> and<00:52:55.143> in<00:52:55.224> your<00:52:55.530> career,<00:52:56.253> who<00:52:56.430> gave<00:52:56.736> you<00:52:56.913> a<00:52:56.993> chance<00:52:58.103> that<00:52:58.264> you<00:52:58.377> think<00:52:58.699> of,<00:53:00.452> you<00:53:00.533> know,<00:53:00.999> in<00:53:01.096> that<00:53:01.256> context?

00:53:04.887 --> 00:53:07.306
Yeah,<00:53:05.048> that<00:53:05.613> one<00:53:05.839> is<00:53:06.000> kind<00:53:06.403> of<00:53:06.806> tough.

00:53:07.452 --> 00:53:10.048
I<00:53:08.113> came<00:53:08.419> from<00:53:08.597> a<00:53:08.677> very<00:53:09.065> low-income<00:53:09.629> family.

00:53:10.129 --> 00:53:18.661
I<00:53:10.210> was<00:53:10.355> kicked<00:53:10.597> out<00:53:10.710> of<00:53:10.774> the<00:53:10.919> house<00:53:11.242> the<00:53:11.339> beginning<00:53:11.661> of<00:53:11.694> my<00:53:11.839> senior<00:53:12.387> year<00:53:13.500> because<00:53:13.984> I<00:53:14.000> started<00:53:14.484> that<00:53:14.726> value<00:53:15.129> creation<00:53:15.952> cycle,<00:53:16.645> that<00:53:16.758> struggle<00:53:17.226> cycle<00:53:17.774> when<00:53:17.936> I<00:53:18.032> was<00:53:18.194> 6.

00:53:18.839 --> 00:53:21.597
A<00:53:18.855> neighbor<00:53:19.226> asked<00:53:19.484> me<00:53:19.565> to<00:53:19.645> pull<00:53:19.968> their<00:53:20.436> weeds<00:53:20.742> for<00:53:20.790> $0.25<00:53:21.500> an<00:53:21.549> hour.

00:53:21.661 --> 00:53:22.839
Wasn't<00:53:21.887> a<00:53:21.920> friend,<00:53:22.210> wasn't<00:53:22.468> a<00:53:22.549> family<00:53:22.678> member.

00:53:24.829 --> 00:53:26.515
And<00:53:24.991> then<00:53:25.218> I<00:53:25.558> was<00:53:25.785> like,<00:53:25.883> this<00:53:26.045> is<00:53:26.272> great.

00:53:26.678 --> 00:53:38.174
You<00:53:26.710> know,<00:53:26.856> the,<00:53:27.748> and<00:53:27.829> then<00:53:27.991> I<00:53:28.072> started<00:53:28.397> shoveling<00:53:28.819> snow<00:53:29.597> and<00:53:29.759> I<00:53:29.857> was<00:53:30.570> making<00:53:32.279> probably<00:53:32.554> a<00:53:32.684> dollar<00:53:33.024> an<00:53:33.169> hour<00:53:33.283> because<00:53:33.510> I<00:53:33.591> could<00:53:33.672> do,<00:53:34.060> you<00:53:34.093> know,<00:53:34.238> 2<00:53:34.951> yards<00:53:35.372> or<00:53:35.777> driveways<00:53:36.749> an<00:53:36.895> hour<00:53:37.154> at<00:53:37.316> 50<00:53:37.559> cents<00:53:37.818> apiece.

00:53:38.287 --> 00:53:44.172
And<00:53:38.368> I<00:53:38.514> got<00:53:39.259> paper<00:53:39.567> routes<00:53:40.069> and<00:53:40.150> then<00:53:40.623> a<00:53:41.032> dishwasher,<00:53:41.620> busboy,<00:53:42.111> cook,<00:53:43.027> started<00:53:43.256> playing<00:53:43.583> in<00:53:43.648> a<00:53:43.746> band.

00:53:46.240 --> 00:53:48.165
It<00:53:46.337> wasn't<00:53:46.660> that<00:53:46.822> somebody<00:53:47.324> gave<00:53:47.567> me<00:53:47.728> a<00:53:47.809> chance.

00:53:48.214 --> 00:53:51.419
It's<00:53:48.360> that<00:53:48.522> I<00:53:48.554> started<00:53:49.088> really<00:53:49.493> early<00:53:49.897> on<00:53:50.075> that<00:53:50.383> healthy<00:53:50.658> struggle<00:53:51.127> cycle.

00:53:51.622 --> 00:53:53.480
To<00:53:51.782> create,<00:53:52.247> to<00:53:52.343> create<00:53:52.663> more<00:53:52.823> and<00:53:52.904> more<00:53:53.064> value.

00:53:54.410 --> 00:54:02.951
And<00:53:55.211> if<00:53:55.371> there<00:53:55.548> was<00:53:55.852> anything<00:53:56.429> that<00:53:56.750> really<00:53:57.070> worked<00:53:57.310> in<00:53:57.343> my<00:53:57.551> favor,<00:53:58.032> the<00:53:58.336> energy<00:53:58.817> I<00:53:59.057> had<00:53:59.314> to<00:53:59.474> create<00:53:59.955> value,<00:54:00.451> and<00:54:00.580> I<00:54:00.660> just<00:54:00.836> wanted<00:54:01.076> to<00:54:01.156> be<00:54:01.381> the<00:54:01.541> best<00:54:01.878> at<00:54:02.118> everything<00:54:02.663> I<00:54:02.759> did.

00:54:02.999 --> 00:54:05.547
Even,<00:54:03.464> even<00:54:03.624> as<00:54:03.720> a<00:54:03.801> busboy,<00:54:04.105> I'm<00:54:04.233> going<00:54:04.345> to<00:54:04.378> be<00:54:04.522> the<00:54:04.666> best<00:54:04.922> busboy<00:54:05.403> ever.

00:54:05.643 --> 00:54:07.567
When<00:54:05.708> I<00:54:05.772> was<00:54:05.884> a<00:54:05.964> cook,<00:54:06.284> nobody's<00:54:06.685> going<00:54:06.781> to<00:54:06.845> be<00:54:07.006> better<00:54:07.246> than<00:54:07.406> me.

00:54:08.127 --> 00:54:10.082
There<00:54:08.224> was<00:54:08.384> nothing<00:54:08.993> I<00:54:09.025> didn't<00:54:09.329> think<00:54:09.554> I<00:54:09.650> could<00:54:09.874> do.

00:54:11.012 --> 00:54:17.021
But<00:54:11.172> because<00:54:11.573> of<00:54:11.653> that<00:54:11.957> energy,<00:54:13.159> everywhere<00:54:13.800> I<00:54:14.057> went,<00:54:15.900> people<00:54:16.300> wanted<00:54:16.605> to<00:54:16.685> help<00:54:16.925> me.

00:54:17.728 --> 00:54:19.205
Like<00:54:17.824> they<00:54:17.969> just<00:54:18.290> leaned<00:54:18.611> in<00:54:18.772> to<00:54:18.868> help<00:54:19.109> me.

00:54:19.270 --> 00:54:27.637
Adults<00:54:19.896> everywhere,<00:54:20.570> as<00:54:20.715> I<00:54:20.795> was<00:54:20.956> coming<00:54:21.341> up<00:54:21.454> as<00:54:21.598> a<00:54:21.679> kid<00:54:22.080> and<00:54:22.546> even<00:54:22.723> as<00:54:22.819> a<00:54:22.883> young<00:54:23.124> professional<00:54:23.911> and,<00:54:24.714> and,<00:54:25.116> and<00:54:25.212> growing<00:54:25.533> my<00:54:25.694> business,<00:54:26.481> everybody<00:54:27.059> wanted<00:54:27.316> to<00:54:27.461> help.

00:54:27.686 --> 00:54:30.480
That<00:54:27.862> energy<00:54:28.264> was,<00:54:28.826> I<00:54:28.890> guess,<00:54:29.468> infectious.

00:54:31.620 --> 00:54:36.631
And<00:54:31.958> that<00:54:32.102> goes<00:54:32.279> back<00:54:32.536> to<00:54:32.680> positive<00:54:33.869> emotional<00:54:34.351> energy<00:54:34.688> being<00:54:34.913> the<00:54:34.945> scarcest<00:54:35.491> commodity<00:54:36.037> on<00:54:36.134> the<00:54:36.214> planet.

00:54:36.696 --> 00:54:42.992
If<00:54:36.840> you<00:54:37.001> have<00:54:37.258> that,<00:54:38.928> things,<00:54:39.346> good<00:54:39.506> things<00:54:39.731> will<00:54:39.828> accrete<00:54:40.293> around<00:54:40.727> you<00:54:40.888> as<00:54:41.016> long<00:54:41.193> as<00:54:41.273> you<00:54:41.402> make<00:54:41.659> all<00:54:41.819> your<00:54:41.932> interactions<00:54:42.558> win-win.

00:54:43.056 --> 00:54:44.420
It'll<00:54:43.506> it'll<00:54:43.842> just<00:54:44.067> happen.

00:54:44.484 --> 00:54:48.302
So<00:54:45.527> there<00:54:45.671> wasn't<00:54:46.313> one<00:54:46.489> person<00:54:46.970> that<00:54:47.131> gave<00:54:47.388> me<00:54:47.532> an<00:54:47.676> opportunity.

00:54:49.601 --> 00:54:58.937
It<00:54:49.697> was<00:54:50.323> the<00:54:50.419> whole<00:54:50.724> process<00:54:51.318> of<00:54:51.462> embracing<00:54:52.088> healthy<00:54:52.408> struggle<00:54:53.387> to<00:54:53.467> get<00:54:53.628> a<00:54:53.692> capability,<00:54:54.430> to<00:54:54.590> build<00:54:54.815> confidence,<00:54:55.392> to<00:54:55.536> create<00:54:55.793> value,<00:54:56.274> and<00:54:56.355> just<00:54:56.595> keep<00:54:56.836> taking<00:54:57.301> bigger<00:54:57.574> steps<00:54:58.039> as<00:54:58.183> I<00:54:58.263> go<00:54:58.440> through<00:54:58.680> that.

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And,<00:55:00.429> you<00:55:00.509> know,<00:55:00.589> I<00:55:00.670> think,<00:55:01.167> as<00:55:01.311> I<00:55:01.407> think<00:55:01.536> about<00:55:01.744> the<00:55:01.889> future,<00:55:02.691> I've<00:55:03.236> done<00:55:03.477> well<00:55:03.653> financially<00:55:04.359> to<00:55:04.455> this<00:55:04.696> point.

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I,<00:55:05.322> I<00:55:05.338> think<00:55:06.124> I'll—<00:55:06.396> I'm<00:55:06.621> not<00:55:06.765> even<00:55:06.942> close<00:55:07.343> to<00:55:07.664> what<00:55:07.808> I'll<00:55:08.530> generate<00:55:08.947> from<00:55:09.171> a<00:55:09.204> material<00:55:09.669> value<00:55:10.070> standpoint.

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In<00:55:11.755> the<00:55:11.835> future.

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I<00:55:12.413> think,<00:55:12.718> I<00:55:12.799> think<00:55:12.975> it's<00:55:13.184> my,<00:55:13.441> my<00:55:13.602> best<00:55:13.842> days<00:55:14.147> there<00:55:14.404> in<00:55:14.485> the<00:55:14.565> future.

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But<00:55:15.111> I'm<00:55:15.512> loving<00:55:15.994> all<00:55:16.106> of<00:55:16.251> this<00:55:16.893> and<00:55:16.973> what's<00:55:17.134> going<00:55:17.455> on<00:55:17.600> right<00:55:17.792> now.

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And,<00:55:19.928> and,<00:55:20.169> and<00:55:20.329> anyone<00:55:20.666> that<00:55:20.811> wants<00:55:21.068> to<00:55:21.228> learn<00:55:21.469> about,<00:55:21.951> you<00:55:22.031> know,<00:55:22.176> what<00:55:22.336> we're<00:55:22.433> doing,<00:55:22.914> uh,<00:55:23.235> go<00:55:23.412> to<00:55:23.621> my<00:55:23.797> website,<00:55:24.279> which<00:55:24.504> is<00:55:24.825> etw.com.

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You<00:55:26.527> can<00:55:26.688> learn<00:55:26.864> about<00:55:27.089> the<00:55:27.314> Execute<00:55:27.796> Masterminds.

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You<00:55:28.759> can<00:55:29.000> order<00:55:29.176> a<00:55:29.257> copy<00:55:29.594> of<00:55:29.658> the<00:55:29.819> book.

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And<00:55:31.167> if<00:55:31.264> you<00:55:31.408> want<00:55:31.649> help<00:55:32.051> doing<00:55:32.307> this<00:55:32.548> inside<00:55:32.934> your<00:55:33.030> organization,<00:55:34.234> you'll<00:55:34.395> see<00:55:34.636> how<00:55:34.796> we<00:55:34.957> can<00:55:35.117> assist<00:55:35.439> with<00:55:35.583> that<00:55:35.760> as<00:55:35.904> well.

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It's<00:55:36.867> incredible.

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Lee,<00:55:37.765> thank<00:55:38.006> you<00:55:38.086> so<00:55:38.327> much<00:55:38.728> for<00:55:38.888> coming<00:55:39.193> on.

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It's<00:55:40.476> been<00:55:40.637> an<00:55:40.717> honor,<00:55:41.214> my<00:55:41.375> friend.

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Thank<00:55:41.920> you<00:55:41.952> so<00:55:42.113> much.

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Clint,<00:55:43.139> thank<00:55:43.364> you<00:55:43.460> so<00:55:43.605> much<00:55:43.765> for<00:55:43.861> having<00:55:44.182> me.