The man who took Ideo through the cuts

IDEO invented the business of design thinking. In November 2022, it hired an ad man to run it.

Derek Robson had spent 36 years in advertising. He had no design training and no university degree. He came to IDEO from Goodby Silverstein & Partners in San Francisco, where he had been president since 2017, and before that from 13 years at Bartle Bogle Hegarty in London, where he rose to managing director and the agency twice won Campaign magazine's Agency of the Year. IDEO's announcement laid out that record. Fast Company led with what it meant: the firm was replacing a designer, Sandy Speicher, who had stepped down after public criticism of the company's culture, with a marketer. Jennifer Riel, cochair of the selection committee, told the magazine that IDEO considered Robson a designer who had simply never gone to design school.

Robson took the job in January 2023. Twenty-one months in, he sat down with the CEO.com Podcast.

"I came to IDEO because I think it may be the most creative company in the world," he told the CEO.com Podcast. "We design everything from physical products and services all the way through to designing strategies for companies and then into organizational change."

He said that when he arrived, he played a game with colleagues, naming companies to see if he could find one IDEO had not worked with. He never did.

"I think the truth is we like problems," he said. "We're more attracted to problems than we are necessarily to brands and businesses. We like a gnarly problem."

The firm works in 12- to 16-week cycles with small teams assigned full time to one client. In the year before the interview, one team worked on how to collect stool samples for medical use. Another worked on how to redesign a government. Robson said walking into a project room was like "a mixture of Pixar meets a teenager's bedroom," with prototypes on the floor and foam core and tape everywhere. He described the machine shop downstairs as a place where something was always being built, and he rarely knew what for.

"It's like Willy Wonka, but for design," he said.

IDEO hires former management consultants, former clients, PhDs in design research, industrial designers, and UX specialists, and then teaches them the IDEO method. "An IDEO project team is the start of a joke," Robson said. "There's an ethnographic expert with an industrial designer ... and meets somebody who's an ex-client. Those people will be the people who will help you solve a problem."

Running three creative companies gave him a clear view on what that kind of work needs.

"Creativity, in order to thrive, needs to feel safe, and you need to create an environment of trust," he said. "You have to leave room for people to be curious and to be inspired. Often, that means that it doesn't happen in your office."

At IDEO, that means prototyping from the first day, sketching an answer before anyone knows whether it is right. It also means giving ideas away. The firm publishes its methods and teaches them, a habit Robson traced to founder David Kelley, who also started Stanford's d.school.

"The best and the most prolific creative people generate a volume of ideas that is quite staggering, and they're quite prepared to give them away," Robson said. "If you are giving away a lot of ideas, ideas tend to come back to you."

That is the philosophy. The job was harder than the philosophy.

Robson arrived at a firm that had grown up in a decade of cheap money. He said as much on the podcast. "For a long period of time, money was really free," he said. "People took advantage of that to invest in all sorts of different things. That was obviously incredibly helpful to our business." Then it stopped. "When money's not free anymore, then that does put downward pressure on a business like ours."

His tenure was spent managing that pressure. On October 2, 2023, nine months into the job, Robson told an all-hands meeting that layoffs were coming. Fast Company reported that IDEO confirmed it was cutting 32 percent of its headcount that year, closing offices in Munich and Tokyo, and shrinking its footprint in London, Shanghai, and three US cities. When IDEO announced his successor in April 2025, kyu CEO Michael Birkin summarized the tenure in three verbs: Robson had restructured, stabilized, and explored new possibilities for the company.

The successor was Michael Peng, a former IDEO partner with a neuroscience background, who took over on June 2, 2025. IDEO announced it as a reunion. David Kelley called it a homecoming. The release described the appointment as one Robson led, and he moved to a group-level role at kyu, the collective of creative companies that IDEO belongs to. In April 2026, Sid Lee Group, another kyu company, named him chairman and gave him the job of integrating San Francisco agency Godfrey Dadich Partners and expanding across North America.

So the man who talked about safety and generosity spent his time at IDEO cutting and consolidating, and then handed the company back to a designer. On the podcast, recorded about a year after the layoffs, he did not pretend the job was anything other than what it was.

"Being a CEO is like being an ultra marathon runner," he said. "You have to plan really intentionally how you are going to do these kinds of jobs because they are so draining."

He described a friend who coaches professional triathletes and who believes executives should live like elite athletes: eat properly, sleep properly, train, study, recover. Robson said he tried to. He also said the structure of the job itself was the problem.

"Is it going to be this lone person who is at the top of a company making decisions in a godlike manner, or is it going to change over time?" he said. "I personally think it has to change. The issues that people are dealing with now are so complicated that it's not a job that can be done. You're going to need help."

He and IDEO Chair Tim Brown had made the same case a year earlier in an essay for SHRM's People + Strategy journal, arguing for a collective leadership body in place of the CEO and a ring of direct reports.

On AI, Robson said IDEO had been working on the technology for eight years and had written an ethical guide to it long before the current wave. The past 12 months, he said, had brought more AI-framed projects than anything else. His concern was not the technology. "The technology is nothing if it doesn't get used," he said. "Companies have built this technology at great expense, but actually, what is it going to be used for, and how are we going to make it so people want to use it?" He and Kelley took the question further in a conversation IDEO published in February 2025 on what earlier shifts like the personal computer and the iPhone can teach about the one underway.

Every episode of the CEO.com Podcast ends with the same question. Who gave you a chance?

Robson said that when he was trying to break into advertising, he wrote 175 letters to agencies across the UK. He got 95 rejections in one day and two interviews. One was at Ogilvy & Mather Direct, where a man named Rod Wright hired him. Robson was 20, had no degree, and still got asked for ID walking past pubs.

"He took a chance on me," Robson said. "Ever since that day, I've felt like everywhere I've worked, when I've got into a position where I can affect something or make some change, I've worked hard to pay that back."

At Goodby Silverstein & Partners, he supported a free evening school for students from underrepresented communities who wanted to learn creative work. He said the idea was not his and he only helped it along.

"If you do something good for somebody, they do something good for you, you pay it forward," he said. "That's profoundly powerful, and I wish more people did that."

00:00:00 Introduction to Derek and IDEO
00:00:20 IDEO's Mission and Design Approach
00:03:15 Choosing Clients and Complex Problems
00:05:57 Hiring and Cultivating Diverse Talent
00:07:44 A Day in the Life of a CEO
00:09:36 The Role of AI in Design
00:13:10 Leadership and Self-Leadership
00:17:14 The Creative Environment in London
00:20:32 Insights on San Francisco's Tech Scene
00:22:40 Staying Grounded as a CEO
00:25:24 Macroeconomics and Corporate Responsibility
00:29:38 Derek's Journey and Giving Chances

WEBVTT

00:00:09.822 --> 00:00:11.760
Derek,<00:00:10.387> thank<00:00:10.532> you<00:00:10.565> so<00:00:10.726> much<00:00:10.936> for<00:00:11.033> coming<00:00:11.211> on<00:00:11.340> the<00:00:11.421> show.

00:00:12.067 --> 00:00:12.922
Great<00:00:12.341> to<00:00:12.567> meet<00:00:12.874> you.

00:00:13.100 --> 00:00:13.891
Great<00:00:13.294> to<00:00:13.358> have<00:00:13.601> you<00:00:13.698> here.

00:00:14.166 --> 00:00:15.571
You<00:00:14.263> are<00:00:14.344> the<00:00:14.440> CEO<00:00:14.973> of<00:00:15.070> IDEO.

00:00:15.910 --> 00:00:18.152
Tell<00:00:16.346> us<00:00:16.459> about<00:00:16.669> IDEO<00:00:17.089> and<00:00:17.234> how<00:00:17.315> you<00:00:17.380> became<00:00:17.653> CEO.

00:00:20.004 --> 00:00:20.310
Okay.

00:00:20.454 --> 00:00:24.141
Uh,<00:00:21.501> uh,<00:00:21.597> thank<00:00:21.839> you<00:00:21.984> first<00:00:22.225> of<00:00:22.306> all<00:00:22.386> for<00:00:22.483> inviting<00:00:22.966> me<00:00:23.046> onto<00:00:23.272> the<00:00:23.352> podcast.

00:00:24.640 --> 00:00:30.034
Uh,<00:00:25.075> so,<00:00:26.009> uh,<00:00:26.186> IDEO<00:00:26.830> is<00:00:28.661> a<00:00:28.744> design<00:00:29.141> and<00:00:29.240> innovation<00:00:29.653> company.

00:00:32.190 --> 00:00:37.055
We<00:00:33.114> are<00:00:33.195> kind<00:00:33.438> of—<00:00:33.601> I<00:00:33.682> suppose<00:00:33.990> our<00:00:34.087> mission<00:00:34.493> is<00:00:34.639> to<00:00:34.801> create<00:00:35.076> disproportionate<00:00:35.952> impact<00:00:36.358> through<00:00:36.601> design.

00:00:39.042 --> 00:00:51.315
And<00:00:39.139> so<00:00:39.524> we<00:00:39.942> spend<00:00:40.232> a<00:00:40.312> lot<00:00:40.425> of<00:00:40.489> time<00:00:40.811> with<00:00:41.132> clients<00:00:41.534> looking<00:00:41.775> at<00:00:41.856> the<00:00:41.920> future<00:00:42.740> and<00:00:42.820> where<00:00:42.997> they<00:00:43.206> want<00:00:43.383> to<00:00:43.544> be<00:00:43.785> and<00:00:44.187> kind<00:00:44.348> of<00:00:44.428> design—<00:00:44.734> helping<00:00:44.991> them<00:00:45.136> design<00:00:45.538> outcomes<00:00:46.117> and<00:00:46.261> products<00:00:46.583> and<00:00:46.679> services<00:00:47.243> and<00:00:48.123> sometimes<00:00:48.530> organizations<00:00:49.279> to<00:00:49.442> allow<00:00:49.931> their,<00:00:50.338> their<00:00:50.501> business<00:00:50.891> to<00:00:51.054> grow.

00:00:53.556 --> 00:01:00.079
I<00:00:53.636> kind<00:00:53.813> of<00:00:53.845> spent<00:00:54.150> most<00:00:54.311> of<00:00:54.359> my<00:00:54.456> time<00:00:54.616> in<00:00:54.697> advertising,<00:00:55.275> so<00:00:55.645> I've<00:00:55.741> spent<00:00:56.046> probably<00:00:56.641> 36<00:00:57.187> years<00:00:57.412> in<00:00:57.492> advertising<00:00:57.974> prior<00:00:58.231> to<00:00:58.697> coming<00:00:58.874> to<00:00:59.099> IDEO.

00:01:00.818 --> 00:01:03.989
So<00:01:00.963> a<00:01:01.043> different<00:01:01.429> type<00:01:01.686> of<00:01:01.766> creativity,<00:01:02.489> but<00:01:02.634> still<00:01:02.891> in<00:01:02.987> the<00:01:03.100> creative<00:01:03.698> business.

00:01:04.668 --> 00:01:11.996
And<00:01:04.733> in<00:01:04.813> part<00:01:05.056> I<00:01:05.137> came<00:01:05.315> to<00:01:05.622> IDEO<00:01:05.945> because<00:01:07.805> I<00:01:07.885> think<00:01:08.063> it's<00:01:08.209> maybe<00:01:08.532> the<00:01:08.629> most<00:01:09.923> creative<00:01:10.311> company<00:01:10.569> in<00:01:10.650> the<00:01:10.780> world.

00:01:12.353 --> 00:01:12.758
Interesting.

00:01:13.390 --> 00:01:15.320
Yeah,<00:01:13.569> we<00:01:13.715> work<00:01:13.958> on<00:01:13.990> so<00:01:14.380> many<00:01:14.607> different<00:01:14.947> things.

00:01:15.369 --> 00:01:17.428
I<00:01:15.418> mean,<00:01:15.596> we've<00:01:15.693> been<00:01:15.823> around<00:01:16.066> a<00:01:16.147> long<00:01:16.261> time,<00:01:16.488> been<00:01:16.553> around<00:01:16.731> for<00:01:16.877> 40<00:01:17.201> years.

00:01:19.403 --> 00:01:28.378
But<00:01:19.628> we<00:01:19.724> designed<00:01:20.206> everything<00:01:20.591> from<00:01:20.751> physical<00:01:21.169> products<00:01:21.634> and,<00:01:22.052> you<00:01:22.148> know,<00:01:22.212> and<00:01:22.309> services<00:01:22.935> all<00:01:23.015> the<00:01:23.112> way<00:01:23.256> through<00:01:23.513> to<00:01:24.364> designing<00:01:24.701> strategies<00:01:25.408> for,<00:01:26.146> for<00:01:26.226> companies<00:01:26.853> and<00:01:26.949> then<00:01:27.109> into<00:01:27.495> organizational<00:01:28.153> change.

00:01:28.538 --> 00:01:33.997
So,<00:01:30.080> you<00:01:30.128> know,<00:01:30.224> for<00:01:30.337> example,<00:01:30.786> last<00:01:31.107> year<00:01:31.204> we<00:01:31.348> were<00:01:31.509> working<00:01:31.910> on<00:01:32.873> how<00:01:32.970> do<00:01:33.066> you<00:01:33.194> collect<00:01:33.612> poop.

00:01:35.442 --> 00:01:35.603
Yeah.

00:01:35.715 --> 00:01:36.357
Are<00:01:35.779> you<00:01:35.940> kidding<00:01:36.181> me?

00:01:36.984 --> 00:01:37.240
Yeah.

00:01:37.626 --> 00:01:45.493
How<00:01:37.770> do<00:01:37.802> you<00:01:37.947> collect<00:01:38.348> poop<00:01:38.653> for,<00:01:39.215> um,<00:01:39.392> from,<00:01:40.034> for<00:01:40.114> obviously<00:01:40.500> medical<00:01:40.917> purposes<00:01:41.945> all<00:01:42.041> the<00:01:42.105> way<00:01:42.218> through<00:01:42.459> to<00:01:42.667> how<00:01:42.764> do<00:01:42.908> you<00:01:43.085> redesign,<00:01:44.514> um,<00:01:45.108> a<00:01:45.172> government.

00:01:46.439 --> 00:01:48.862
So,<00:01:47.354> so<00:01:47.482> that's<00:01:47.723> quite<00:01:48.284> broad.

00:01:49.167 --> 00:02:05.083
And<00:01:49.279> so<00:01:49.728> you<00:01:50.611> tend<00:01:50.787> to<00:01:50.884> find<00:01:51.269> when<00:01:51.429> you,<00:01:51.894> when<00:01:51.975> you<00:01:52.135> kind<00:01:52.296> of<00:01:52.376> come<00:01:52.552> into<00:01:52.793> any<00:01:53.018> IDEO<00:01:53.338> office<00:01:53.691> and<00:01:53.772> you<00:01:53.900> go<00:01:54.012> into<00:01:54.237> a<00:01:54.317> project<00:01:54.895> room,<00:01:56.467> it's<00:01:56.580> sort<00:01:56.868> of<00:01:56.965> like<00:01:57.205> wandering<00:01:58.072> into<00:01:58.409> a<00:01:58.425> mixture<00:01:58.970> of<00:02:00.414> kind<00:02:00.639> of<00:02:01.858> Pixar<00:02:02.660> meets<00:02:03.703> a<00:02:03.784> kind<00:02:04.008> of<00:02:04.088> teenager's<00:02:04.666> bedroom.

00:02:05.147 --> 00:02:19.557
And<00:02:05.548> there's<00:02:05.869> prototypes<00:02:06.591> of<00:02:06.688> things<00:02:07.073> on<00:02:07.153> the<00:02:07.233> floor<00:02:07.939> and<00:02:08.741> foam<00:02:09.158> core<00:02:09.624> and,<00:02:10.843> you<00:02:10.923> know,<00:02:11.084> sticky<00:02:11.565> tape,<00:02:12.030> and<00:02:12.432> it's,<00:02:12.929> it's<00:02:13.234> just<00:02:13.988> it's<00:02:14.598> just<00:02:14.774> so<00:02:15.015> amazingly<00:02:15.898> eclectic<00:02:17.567> and<00:02:18.546> that's<00:02:18.851> kind<00:02:19.011> of<00:02:19.043> exciting.

00:02:19.766 --> 00:02:25.415
It's<00:02:20.488> exciting<00:02:20.889> to<00:02:21.017> be<00:02:21.098> around<00:02:22.398> people<00:02:22.703> who<00:02:22.799> spend<00:02:23.104> their<00:02:23.264> whole<00:02:23.457> time<00:02:23.842> thinking<00:02:24.243> about<00:02:24.789> new<00:02:24.965> ideas.

00:02:26.025 --> 00:02:27.196
It's<00:02:26.394> kind<00:02:26.554> of<00:02:26.651> quite<00:02:26.811> electric.

00:02:28.416 --> 00:02:29.347
Yeah,<00:02:28.577> that's<00:02:28.881> incredible.

00:02:29.475 --> 00:02:31.353
So<00:02:30.021> everything<00:02:30.438> starts<00:02:30.743> with<00:02:30.920> design?

00:02:32.589 --> 00:02:37.355
Yeah,<00:02:33.054> we<00:02:33.231> kind<00:02:33.455> of<00:02:33.552> look<00:02:33.728> through<00:02:34.338> a<00:02:34.418> kind<00:02:34.595> of,<00:02:34.980> you<00:02:35.012> know,<00:02:35.141> that's<00:02:35.783> sort<00:02:35.895> of<00:02:35.959> the<00:02:36.104> toolkit<00:02:36.585> that<00:02:36.745> we<00:02:36.906> use.

00:02:37.564 --> 00:02:41.001
I<00:02:37.580> mean,<00:02:37.789> obviously,<00:02:38.431> we've<00:02:40.020> We've<00:02:40.132> been<00:02:40.277> around<00:02:40.470> a<00:02:40.535> long<00:02:40.696> time.

00:02:41.179 --> 00:02:46.941
We're<00:02:41.500> kind<00:02:41.758> of<00:02:41.887> the<00:02:41.983> people<00:02:42.386> who<00:02:43.674> are<00:02:43.722> most<00:02:44.012> associated<00:02:44.720> with<00:02:45.058> design<00:02:45.428> thinking<00:02:45.782> and<00:02:45.927> human-centered<00:02:46.571> design.

00:02:46.990 --> 00:02:50.420
So<00:02:47.215> most<00:02:47.601> things<00:02:47.859> start<00:02:48.326> with,<00:02:48.648> you<00:02:48.680> know,<00:02:49.920> start<00:02:50.081> with<00:02:50.129> people.

00:02:50.904 --> 00:02:52.309
What<00:02:51.001> do<00:02:51.082> people<00:02:51.485> want<00:02:51.873> and<00:02:51.970> need?

00:02:52.357 --> 00:02:55.844
And<00:02:52.438> then<00:02:52.615> we<00:02:52.777> kind<00:02:53.035> of<00:02:53.180> build<00:02:54.456> our<00:02:54.552> solutions<00:02:55.343> from<00:02:55.521> there.

00:02:55.989 --> 00:02:58.879
That's<00:02:56.231> sort<00:02:56.490> of<00:02:56.570> how<00:02:56.812> it<00:02:56.958> kind<00:02:57.151> of,<00:02:58.185> how<00:02:58.281> it<00:02:58.411> evolves.

00:02:59.433 --> 00:03:03.159
But<00:02:59.596> we<00:02:59.824> use<00:03:00.003> the<00:03:00.100> tools<00:03:00.426> of<00:03:00.491> design<00:03:00.979> to<00:03:01.858> kind<00:03:01.971> of<00:03:02.036> help<00:03:02.281> us<00:03:02.525> along<00:03:02.834> the<00:03:02.931> way.

00:03:05.535 --> 00:03:07.577
And<00:03:06.128> that's<00:03:06.457> been<00:03:06.622> our<00:03:06.770> business<00:03:07.116> for<00:03:07.264> 40<00:03:07.511> years.

00:03:08.701 --> 00:03:10.596
How<00:03:08.798> do<00:03:08.879> you<00:03:09.025> choose<00:03:09.527> the<00:03:09.753> clients<00:03:10.094> you<00:03:10.175> work<00:03:10.401> with?

00:03:10.661 --> 00:03:14.516
Because<00:03:11.049> I<00:03:11.146> imagine<00:03:12.507> you<00:03:12.588> can<00:03:13.155> work<00:03:13.333> with<00:03:13.479> almost<00:03:13.738> anybody<00:03:14.062> at<00:03:14.143> this<00:03:14.305> point.

00:03:16.100 --> 00:03:16.977
Well,<00:03:16.181> I<00:03:16.197> think<00:03:16.294> the—<00:03:16.457> I<00:03:16.538> mean,<00:03:16.603> it's<00:03:16.766> interesting.

00:03:17.026 --> 00:03:30.597
When<00:03:17.172> I<00:03:17.269> came<00:03:17.513> into<00:03:17.659> the<00:03:17.741> business,<00:03:18.407> like,<00:03:18.748> I<00:03:18.976> don't<00:03:19.203> know,<00:03:19.544> 21<00:03:20.129> months<00:03:20.503> ago,<00:03:22.772> I<00:03:23.561> used<00:03:23.722> to<00:03:23.754> have<00:03:23.964> this—<00:03:25.055> I<00:03:25.075> used<00:03:25.187> to<00:03:25.268> play<00:03:25.429> this<00:03:25.590> game<00:03:25.815> with<00:03:25.928> different<00:03:26.298> IDEO<00:03:26.620> people<00:03:26.958> of<00:03:27.908> trying<00:03:28.182> to<00:03:28.327> find<00:03:28.665> a<00:03:28.794> company<00:03:29.277> that<00:03:29.454> we<00:03:29.679> hadn't<00:03:30.017> worked<00:03:30.339> with.

00:03:30.806 --> 00:03:36.525
You<00:03:30.887> know,<00:03:30.999> like<00:03:31.708> that<00:03:32.191> game<00:03:32.352> you<00:03:32.499> play<00:03:32.743> with,<00:03:33.330> can<00:03:33.510> I<00:03:33.575> get<00:03:33.738> a<00:03:33.754> search<00:03:34.227> term<00:03:34.471> on<00:03:34.618> Google<00:03:35.026> that<00:03:35.123> has<00:03:35.352> not<00:03:35.531> been<00:03:36.004> seen<00:03:36.265> before?

00:03:37.359 --> 00:03:40.313
So<00:03:37.520> you'd<00:03:37.698> go,<00:03:38.343> right,<00:03:38.731> you<00:03:38.909> can't<00:03:39.215> have<00:03:39.377> worked<00:03:39.554> with<00:03:39.700> this<00:03:39.877> person.

00:03:40.362 --> 00:03:42.267
So<00:03:40.442> you'd<00:03:40.685> name<00:03:40.862> a<00:03:40.927> company<00:03:41.330> and<00:03:41.411> they<00:03:41.492> go,<00:03:41.653> no,<00:03:41.879> we've<00:03:41.976> worked<00:03:42.121> with<00:03:42.218> them.

00:03:42.929 --> 00:03:45.690
We've<00:03:43.090> worked<00:03:43.268> with<00:03:43.510> literally—<00:03:44.301> we've<00:03:44.479> worked<00:03:44.624> with<00:03:44.721> literally<00:03:45.205> everybody.

00:03:45.851 --> 00:03:51.963
I<00:03:45.900> think<00:03:47.048> the<00:03:47.145> truth<00:03:47.533> is<00:03:48.260> we,<00:03:49.958> we<00:03:50.055> kind<00:03:50.298> of<00:03:50.524> like<00:03:51.106> problems.

00:03:52.076 --> 00:03:56.816
We're<00:03:52.189> more<00:03:52.383> attracted<00:03:52.820> to<00:03:53.030> problems<00:03:54.324> than<00:03:54.421> we<00:03:54.566> are<00:03:54.663> necessarily<00:03:55.310> to<00:03:55.440> sort<00:03:55.569> of<00:03:55.715> brands<00:03:56.119> and<00:03:56.200> businesses.

00:03:57.334 --> 00:03:58.807
So<00:03:57.479> we<00:03:57.576> like<00:03:57.819> a<00:03:57.835> gnarly<00:03:58.386> problem.

00:03:59.050 --> 00:04:03.939
That's<00:03:59.600> what<00:03:59.762> we—<00:03:59.843> that's<00:04:00.895> what<00:04:01.057> we<00:04:01.203> kind<00:04:01.365> of<00:04:01.462> dine<00:04:01.769> out<00:04:02.028> on<00:04:02.190> is<00:04:02.498> like<00:04:02.611> something<00:04:03.064> that's<00:04:03.242> really<00:04:03.485> complicated.

00:04:04.996 --> 00:04:18.364
And<00:04:06.295> that's<00:04:06.535> sort<00:04:06.936> of<00:04:07.561> become<00:04:09.020> sort<00:04:09.244> of<00:04:09.324> where<00:04:09.484> the<00:04:09.581> business<00:04:10.045> is,<00:04:10.206> is,<00:04:10.446> you<00:04:10.526> know,<00:04:11.744> we<00:04:11.841> tend<00:04:12.065> to<00:04:12.161> be<00:04:12.450> dealing<00:04:12.770> with<00:04:13.652> clients<00:04:13.988> that<00:04:14.133> have<00:04:14.229> quite<00:04:14.389> sophisticated<00:04:15.351> and<00:04:16.313> quite<00:04:17.579> thorny<00:04:17.996> problems.

00:04:18.637 --> 00:04:43.340
And<00:04:18.701> that's<00:04:18.941> where<00:04:19.118> we<00:04:19.278> kind<00:04:19.518> of<00:04:19.663> are<00:04:20.063> at<00:04:20.240> our<00:04:20.384> best,<00:04:21.025> you<00:04:21.057> know,<00:04:21.201> and<00:04:21.281> that's,<00:04:22.003> that's<00:04:22.323> the<00:04:22.403> nature<00:04:22.804> of<00:04:23.766> the<00:04:23.846> way<00:04:24.006> that<00:04:24.086> we<00:04:24.311> work<00:04:24.631> is<00:04:24.792> we<00:04:24.952> work<00:04:25.289> sort<00:04:25.529> of<00:04:25.609> often<00:04:25.994> in<00:04:27.036> 12<00:04:27.292> to<00:04:27.436> 16<00:04:27.853> week<00:04:28.174> project<00:04:28.510> cycles,<00:04:29.360> small<00:04:29.696> teams<00:04:29.953> of<00:04:30.017> people,<00:04:30.338> 100%<00:04:31.043> of<00:04:31.123> their<00:04:31.219> time<00:04:31.620> dedicated<00:04:32.983> to<00:04:33.144> really<00:04:33.384> understanding<00:04:33.946> a<00:04:34.027> problem<00:04:34.428> and<00:04:34.910> getting<00:04:35.151> under<00:04:35.295> the<00:04:35.392> skin<00:04:35.632> of<00:04:35.729> a<00:04:35.793> client's<00:04:36.114> business,<00:04:37.383> really<00:04:37.559> spending<00:04:37.880> time<00:04:38.185> with<00:04:38.282> their<00:04:38.442> people<00:04:38.988> and<00:04:39.229> with<00:04:39.390> their—<00:04:39.711> more<00:04:39.871> importantly,<00:04:40.209> the<00:04:40.289> people<00:04:40.562> who<00:04:40.674> use<00:04:40.851> the<00:04:41.011> products<00:04:41.332> and<00:04:41.670> services<00:04:42.119> that<00:04:42.216> we<00:04:42.296> might<00:04:42.456> be<00:04:42.537> designing<00:04:42.954> for.

00:04:43.998 --> 00:04:52.010
So<00:04:44.158> you<00:04:44.303> really<00:04:44.528> get<00:04:45.186> a<00:04:45.266> real<00:04:45.427> understanding<00:04:45.925> of<00:04:45.989> what's<00:04:46.149> going<00:04:46.471> on,<00:04:47.338> often<00:04:47.595> sometimes<00:04:48.558> at<00:04:48.638> a<00:04:48.719> level<00:04:49.602> that<00:04:49.746> maybe<00:04:50.067> the<00:04:50.148> client<00:04:50.485> hasn't<00:04:50.886> even<00:04:51.384> seen<00:04:51.769> before.

00:04:52.331 --> 00:04:55.783
And<00:04:52.395> obviously<00:04:52.717> we've<00:04:52.877> got<00:04:53.118> lots<00:04:53.311> of<00:04:53.439> experience<00:04:53.905> from<00:04:54.097> different<00:04:54.403> categories<00:04:54.965> which<00:04:55.061> we<00:04:55.221> bring<00:04:55.398> to<00:04:55.607> bear.

00:04:55.880 --> 00:05:21.789
So,<00:04:57.212> you<00:04:57.245> know,<00:04:57.373> you<00:04:58.577> I<00:04:58.673> often<00:04:58.978> say<00:04:59.218> that<00:04:59.475> the—<00:05:00.742> an<00:05:00.823> IDEO<00:05:01.240> project<00:05:01.721> team<00:05:02.042> is<00:05:02.186> the<00:05:02.266> start<00:05:02.700> of<00:05:02.780> a<00:05:02.908> joke<00:05:03.790> because<00:05:04.143> it's<00:05:04.288> like<00:05:05.892> there's<00:05:06.213> an<00:05:07.159> ethnographic<00:05:07.881> expert<00:05:08.523> with<00:05:08.699> an<00:05:08.779> industrial<00:05:09.421> designer<00:05:10.303> meets<00:05:10.544> somebody<00:05:11.170> who<00:05:11.731> used<00:05:11.892> to<00:05:12.052> be<00:05:12.325> supreme<00:05:13.031> on<00:05:13.191> the,<00:05:13.656> you<00:05:13.752> know,<00:05:14.057> on<00:05:15.020> the<00:05:15.116> poker<00:05:15.421> network<00:05:15.982> meets<00:05:16.175> somebody<00:05:16.544> who's<00:05:16.704> an<00:05:16.784> ex-client,<00:05:17.426> and<00:05:17.586> those<00:05:17.923> people<00:05:18.308> will<00:05:18.405> be<00:05:18.565> the<00:05:18.645> people<00:05:19.046> that<00:05:19.207> will<00:05:19.367> help<00:05:19.672> you,<00:05:20.249> you<00:05:20.330> know,<00:05:21.052> solve<00:05:21.308> a<00:05:21.372> problem.

00:05:22.255 --> 00:05:31.003
And<00:05:22.351> it's<00:05:22.736> in<00:05:22.832> a<00:05:22.961> way<00:05:23.281> that's<00:05:23.618> been<00:05:23.779> the<00:05:23.859> secret<00:05:24.260> is<00:05:24.484> the<00:05:24.982> kind<00:05:25.126> of<00:05:25.207> eclectic<00:05:25.881> nature<00:05:26.427> of<00:05:27.053> the<00:05:27.133> people<00:05:27.471> who<00:05:27.615> work<00:05:28.017> here,<00:05:29.076> very<00:05:29.301> diverse<00:05:29.799> backgrounds,<00:05:30.345> very<00:05:30.457> different.

00:05:32.031 --> 00:05:34.102
Um,<00:05:32.368> that's<00:05:32.689> the<00:05:32.834> thing<00:05:33.010> that<00:05:33.090> gets<00:05:33.331> you<00:05:33.428> to<00:05:33.572> the<00:05:33.717> answers.

00:05:34.375 --> 00:05:49.468
Yeah,<00:05:34.600> we<00:05:34.680> have<00:05:34.841> a<00:05:35.001> really<00:05:35.643> solid<00:05:36.061> and<00:05:36.205> interesting<00:05:36.719> and<00:05:37.586> well-designed<00:05:38.132> process,<00:05:38.614> which<00:05:38.775> we're<00:05:38.951> known<00:05:39.256> for,<00:05:39.834> but<00:05:40.621> it's<00:05:40.798> the,<00:05:40.974> it's<00:05:41.279> the<00:05:41.440> individuals,<00:05:42.307> it's<00:05:42.403> the<00:05:42.708> alchemy<00:05:43.190> of<00:05:43.351> the<00:05:43.447> individuals<00:05:45.037> and<00:05:45.374> their<00:05:45.534> backgrounds<00:05:46.096> that<00:05:46.257> makes<00:05:47.060> the<00:05:47.140> business,<00:05:47.798> I<00:05:47.863> think,<00:05:48.200> exciting<00:05:49.051> and<00:05:49.147> different.

00:05:50.663 --> 00:05:53.132
How<00:05:50.762> do<00:05:50.910> you<00:05:51.091> hire<00:05:51.733> and<00:05:51.898> cultivate<00:05:52.490> that<00:05:52.737> talent?

00:05:57.420 --> 00:06:00.300
Well,<00:05:58.018> I<00:05:58.035> mean,<00:05:58.892> we<00:05:59.054> hire<00:05:59.313> from<00:05:59.718> everywhere.

00:06:00.608 --> 00:06:12.706
I<00:06:00.673> mean,<00:06:02.291> it's<00:06:02.550> important<00:06:02.955> to<00:06:03.181> us<00:06:03.359> that<00:06:04.476> we<00:06:04.638> have<00:06:04.897> kind<00:06:05.140> of<00:06:06.273> diversity,<00:06:07.146> not<00:06:07.323> just<00:06:07.647> in<00:06:09.021> kind<00:06:09.263> of<00:06:09.910> the<00:06:10.055> makeup<00:06:10.492> of<00:06:10.637> the<00:06:10.783> people,<00:06:11.284> but<00:06:11.446> also<00:06:11.688> in<00:06:11.850> different<00:06:12.254> backgrounds.

00:06:12.803 --> 00:06:20.038
So<00:06:13.143> we<00:06:13.288> have<00:06:13.466> people<00:06:13.773> who've<00:06:13.951> been<00:06:14.032> management<00:06:14.436> consultants,<00:06:15.660> we<00:06:15.724> have<00:06:15.773> people<00:06:15.935> who've<00:06:16.097> been<00:06:16.260> clients,<00:06:16.827> we<00:06:16.876> have<00:06:16.989> people<00:06:17.379> who<00:06:17.638> have,<00:06:17.865> you<00:06:17.946> know,<00:06:18.044> like<00:06:18.206> PhDs<00:06:18.919> in<00:06:18.952> design<00:06:19.503> research.

00:06:20.580 --> 00:06:22.873
We<00:06:20.628> have<00:06:20.692> industrial<00:06:21.173> designers,<00:06:21.798> we<00:06:21.894> have<00:06:22.295> UX<00:06:22.536> people.

00:06:23.418 --> 00:06:29.480
So<00:06:23.562> we<00:06:23.723> kind<00:06:24.043> of<00:06:24.605> are<00:06:24.701> looking<00:06:25.086> for<00:06:25.262> people<00:06:25.743> who<00:06:25.968> have<00:06:26.224> quite<00:06:27.571> diverse<00:06:28.309> experiences.

00:06:30.233 --> 00:06:33.328
And<00:06:30.394> then<00:06:31.580> when<00:06:31.757> they<00:06:31.917> come<00:06:32.238> here,<00:06:32.478> then<00:06:32.639> we<00:06:32.863> train<00:06:33.200> them.

00:06:33.842 --> 00:06:41.074
So<00:06:34.483> in<00:06:34.563> the<00:06:34.643> way<00:06:34.804> that<00:06:34.884> we<00:06:35.044> do<00:06:35.205> things,<00:06:35.493> because,<00:06:35.750> you<00:06:35.830> know,<00:06:35.910> obviously<00:06:36.247> we<00:06:36.391> have<00:06:36.568> a<00:06:36.648> particular<00:06:37.033> way<00:06:37.113> in<00:06:37.273> which<00:06:37.450> we<00:06:38.155> go<00:06:38.316> about<00:06:38.556> the<00:06:38.636> process<00:06:39.310> of<00:06:39.454> creating<00:06:39.791> and<00:06:39.919> designing<00:06:40.272> things<00:06:40.561> for<00:06:40.641> our<00:06:40.737> clients.

00:06:41.122 --> 00:06:50.806
So<00:06:42.341> in<00:06:42.421> a<00:06:42.501> way,<00:06:42.822> it's<00:06:43.383> the,<00:06:44.426> the<00:06:44.586> eclectic<00:06:45.468> nature<00:06:45.869> of<00:06:46.013> who<00:06:46.190> we<00:06:46.350> hire<00:06:47.154> the<00:06:47.302> backgrounds<00:06:47.744> of<00:06:47.875> those<00:06:48.055> people<00:06:48.546> is<00:06:48.710> really<00:06:48.955> the<00:06:49.037> special<00:06:49.430> sauce<00:06:49.676> that<00:06:49.774> makes<00:06:50.003> the<00:06:50.085> company<00:06:50.413> different.

00:06:53.404 --> 00:07:01.352
Um,<00:06:53.424> and<00:06:53.842> you<00:06:53.923> know,<00:06:54.004> there's,<00:06:54.713> there's<00:06:54.874> some<00:06:55.051> of<00:06:55.132> the<00:06:55.212> most<00:06:55.470> amazing<00:06:55.857> people<00:06:56.098> I've<00:06:56.195> ever<00:06:56.404> worked<00:06:56.646> with<00:06:56.759> in<00:06:56.904> my<00:06:57.033> entire<00:06:57.468> life<00:06:57.790> are<00:06:57.855> here,<00:06:58.983> and<00:07:00.288> they're<00:07:00.513> always<00:07:00.820> tinkering.

00:07:01.416 --> 00:07:04.111
Like,<00:07:01.723> you<00:07:01.804> know,<00:07:03.030> it's<00:07:03.175> always<00:07:03.352> one<00:07:03.449> of<00:07:03.514> those<00:07:03.756> things,<00:07:03.982> right?

00:07:04.159 --> 00:07:10.875
We've<00:07:04.320> got<00:07:04.482> a,<00:07:04.804> we've<00:07:04.950> got<00:07:05.063> a<00:07:05.111> shop<00:07:05.466> downstairs<00:07:06.176> with<00:07:06.337> sort<00:07:06.498> of<00:07:07.305> machines<00:07:07.789> that<00:07:07.950> could<00:07:08.580> saw<00:07:08.983> bits<00:07:09.225> of<00:07:09.322> your<00:07:09.951> body<00:07:10.209> off<00:07:10.306> if<00:07:10.435> you<00:07:10.500> wanted<00:07:10.777> to.

00:07:10.941 --> 00:07:11.594
It's<00:07:11.104> like,<00:07:11.349> really?

00:07:12.248 --> 00:07:13.914
And<00:07:12.313> we—<00:07:12.656> there's<00:07:12.885> always<00:07:13.065> things<00:07:13.310> happening<00:07:13.637> down<00:07:13.865> there.

00:07:14.208 --> 00:07:21.216
You<00:07:14.388> stick<00:07:14.699> your<00:07:14.797> head<00:07:14.878> around<00:07:15.172> the<00:07:16.298> around<00:07:16.750> the<00:07:16.863> door<00:07:17.169> and<00:07:17.475> you<00:07:17.653> kind<00:07:17.830> of<00:07:17.895> see<00:07:18.137> things<00:07:18.378> being<00:07:18.604> created<00:07:19.023> and<00:07:19.104> made<00:07:19.426> and<00:07:19.491> you're<00:07:19.588> like,<00:07:19.829> okay,<00:07:20.152> wow,<00:07:20.329> I<00:07:20.458> wonder<00:07:20.619> what<00:07:20.781> that's<00:07:21.023> for.

00:07:22.060 --> 00:07:23.638
And<00:07:22.494> that's<00:07:22.720> kind<00:07:22.833> of<00:07:22.913> exciting.

00:07:24.250 --> 00:07:28.583
It's<00:07:24.733> like<00:07:25.877> Willy<00:07:26.199> Wonka,<00:07:27.633> but<00:07:27.826> for<00:07:28.051> design.

00:07:29.002 --> 00:07:35.496
And,<00:07:29.179> you<00:07:29.276> know,<00:07:29.485> because<00:07:29.743> we<00:07:29.823> don't<00:07:30.049> design<00:07:30.451> just<00:07:30.773> one<00:07:31.080> thing,<00:07:32.813> you<00:07:32.912> know,<00:07:33.648> the<00:07:33.795> output<00:07:34.122> of<00:07:34.155> the<00:07:34.286> company<00:07:34.531> is<00:07:34.629> incredibly<00:07:35.202> varied.

00:07:37.760 --> 00:07:39.314
And,<00:07:38.103> you<00:07:38.283> know,<00:07:38.676> that's<00:07:38.872> exciting.

00:07:40.476 --> 00:07:42.194
What<00:07:40.574> does<00:07:40.738> a<00:07:40.820> typical<00:07:41.229> day<00:07:41.458> look<00:07:41.621> like<00:07:41.801> for<00:07:42.112> you?

00:07:44.409 --> 00:07:45.582
I<00:07:44.489> do<00:07:44.650> a<00:07:44.795> lot<00:07:44.875> of<00:07:44.987> Zoom<00:07:45.293> calls.

00:07:47.043 --> 00:07:51.750
Well,<00:07:48.184> I<00:07:48.200> do<00:07:48.264> a<00:07:48.409> lot<00:07:48.730> of<00:07:48.987> Zoom<00:07:49.212> calls<00:07:49.469> because<00:07:49.935> obviously<00:07:50.577> we<00:07:50.674> are<00:07:50.754> an<00:07:50.898> international<00:07:51.396> business.

00:07:52.392 --> 00:07:59.107
So<00:07:53.902> sometimes<00:07:55.011> the<00:07:55.155> morning<00:07:55.412> starts<00:07:55.798> with<00:07:55.958> Europe<00:07:56.296> and<00:07:56.456> the<00:07:56.601> day<00:07:56.777> ends<00:07:57.163> with<00:07:58.127> conversations<00:07:58.689> with<00:07:58.785> Asia.

00:07:59.203 --> 00:08:07.748
And<00:07:59.347> then<00:08:00.552> you'll<00:08:00.938> often<00:08:01.195> be<00:08:01.853> in<00:08:02.399> meetings<00:08:03.042> like<00:08:03.267> planning<00:08:03.684> for<00:08:04.712> various—<00:08:05.226> it<00:08:05.435> could<00:08:05.532> be<00:08:05.612> a<00:08:05.628> new<00:08:05.837> business<00:08:06.158> prospect,<00:08:06.961> talking<00:08:07.154> to<00:08:07.282> a<00:08:07.363> client.

00:08:08.343 --> 00:08:10.162
Could<00:08:08.424> be<00:08:08.585> prepping<00:08:08.971> for<00:08:09.390> an<00:08:09.534> actual<00:08:09.792> meeting.

00:08:11.064 --> 00:08:19.086
And<00:08:11.225> along<00:08:11.466> the<00:08:11.563> way,<00:08:12.287> you<00:08:12.352> know,<00:08:12.513> we<00:08:12.593> have<00:08:12.786> all<00:08:12.996> the<00:08:13.076> sort<00:08:13.253> of<00:08:13.495> normal<00:08:13.736> obligations<00:08:14.364> the<00:08:14.461> CEO<00:08:14.863> has<00:08:15.104> for,<00:08:15.410> you<00:08:15.443> know,<00:08:15.587> finance<00:08:16.151> and<00:08:17.020> HR<00:08:17.439> and<00:08:17.519> all<00:08:17.616> the<00:08:17.696> stuff<00:08:17.890> that's<00:08:18.067> going<00:08:18.245> on<00:08:18.310> inside<00:08:18.666> the<00:08:18.811> business.

00:08:21.317 --> 00:08:27.656
And<00:08:21.398> then,<00:08:21.641> you<00:08:21.722> know,<00:08:22.271> you<00:08:22.433> kind<00:08:22.595> of<00:08:22.676> wander<00:08:22.999> in<00:08:23.096> and<00:08:23.242> out<00:08:23.484> of<00:08:25.101> offices<00:08:25.521> looking<00:08:25.845> at<00:08:25.990> work,<00:08:26.750> seeing<00:08:26.977> what<00:08:27.138> people<00:08:27.365> are<00:08:27.447> up<00:08:27.552> to.

00:08:29.876 --> 00:08:33.110
And<00:08:30.533> it's—<00:08:31.124> I<00:08:31.206> mean,<00:08:31.370> no<00:08:31.534> two<00:08:31.698> days<00:08:31.945> are<00:08:32.010> the<00:08:32.043> same<00:08:33.012> ever.

00:08:33.242 --> 00:08:33.307
Yeah.

00:08:33.916 --> 00:08:34.158
Ever.

00:08:34.417 --> 00:08:35.615
I<00:08:34.433> mean,<00:08:35.145> really<00:08:35.453> ever.

00:08:36.359 --> 00:08:43.136
And<00:08:36.440> that's<00:08:36.683> the<00:08:36.764> thing<00:08:37.006> that<00:08:37.087> makes<00:08:37.411> it<00:08:37.718> interesting<00:08:38.074> because<00:08:39.029> the<00:08:39.175> projects<00:08:39.579> that<00:08:39.660> we're<00:08:39.822> working<00:08:40.227> on<00:08:41.068> are<00:08:41.133> so<00:08:41.440> varied<00:08:42.427> and<00:08:42.573> so<00:08:42.719> different.

00:08:43.876 --> 00:08:52.932
And<00:08:44.101> so,<00:08:45.788> you<00:08:46.447> know,<00:08:47.009> different<00:08:47.250> offices<00:08:47.588> are<00:08:47.652> working<00:08:47.893> on<00:08:47.973> different<00:08:48.215> things<00:08:48.488> because,<00:08:49.002> you<00:08:49.034> know,<00:08:49.211> some<00:08:49.420> offices<00:08:50.063> have<00:08:50.448> certain<00:08:50.786> skills<00:08:51.187> in<00:08:51.268> certain<00:08:51.573> areas<00:08:52.057> versus<00:08:52.397> other<00:08:52.559> offices.

00:08:53.612 --> 00:08:59.817
So<00:08:54.082> each<00:08:54.325> office<00:08:54.584> is<00:08:54.811> different,<00:08:55.702> not<00:08:55.880> only<00:08:56.026> different<00:08:56.253> in<00:08:56.302> obviously<00:08:56.674> the<00:08:56.772> personnel<00:08:57.241> that<00:08:57.403> work<00:08:57.663> there,<00:08:57.906> but<00:08:58.003> also<00:08:58.797> the<00:08:58.878> things<00:08:59.186> that<00:08:59.283> we're<00:08:59.429> working<00:08:59.769> on.

00:09:00.309 --> 00:09:07.880
So<00:09:00.329> it's<00:09:00.570> a<00:09:00.635> bit<00:09:00.796> like<00:09:01.037> walking<00:09:01.440> into,<00:09:02.808> like,<00:09:02.985> it's<00:09:03.130> a<00:09:03.195> bit<00:09:03.275> of<00:09:03.372> a<00:09:03.436> treasure<00:09:03.758> trove<00:09:04.032> every<00:09:04.338> time<00:09:04.563> you<00:09:04.644> go<00:09:04.757> to<00:09:04.885> a<00:09:04.902> new<00:09:05.127> office<00:09:05.336> because<00:09:05.546> there's<00:09:05.707> always<00:09:05.884> something<00:09:06.270> new<00:09:06.496> that's<00:09:06.657> happening<00:09:06.995> that<00:09:07.059> you<00:09:07.140> haven't<00:09:07.381> seen<00:09:07.623> before.

00:09:09.976 --> 00:09:15.436
And<00:09:10.057> also,<00:09:10.171> I'm<00:09:10.301> still,<00:09:10.788> you<00:09:10.886> know,<00:09:10.967> candidly,<00:09:11.455> I'm,<00:09:12.690> I'm<00:09:12.901> relatively<00:09:13.421> new<00:09:13.648> still,<00:09:13.973> so<00:09:14.054> I'm<00:09:14.217> still<00:09:14.526> learning<00:09:14.802> about<00:09:15.046> design.

00:09:15.533 --> 00:09:19.856
So<00:09:15.680> everything<00:09:16.086> is<00:09:16.248> sort<00:09:16.573> of,<00:09:17.957> everything<00:09:18.217> is<00:09:18.298> still<00:09:18.704> to<00:09:18.785> a<00:09:18.850> certain<00:09:19.093> extent<00:09:19.418> quite<00:09:19.743> new.

00:09:20.473 --> 00:09:26.138
And<00:09:20.570> of<00:09:20.652> course,<00:09:20.895> then<00:09:21.057> we<00:09:21.139> have<00:09:21.285> the<00:09:21.382> obligations<00:09:22.031> of,<00:09:22.989> you<00:09:23.070> know,<00:09:23.184> the<00:09:23.882> people<00:09:24.125> who<00:09:24.223> own<00:09:24.450> us<00:09:24.629> and<00:09:24.694> making<00:09:24.953> sure<00:09:25.197> that<00:09:25.278> they<00:09:25.440> understand<00:09:25.846> what<00:09:25.992> we're<00:09:26.073> doing.

00:09:28.213 --> 00:09:28.375
Yeah.

00:09:28.600 --> 00:09:31.102
What<00:09:29.827> are<00:09:29.924> you<00:09:30.134> thinking<00:09:30.537> about<00:09:30.795> AI?

00:09:31.183 --> 00:09:32.538
How<00:09:31.360> is<00:09:31.505> that<00:09:31.667> gonna<00:09:31.844> change<00:09:32.232> design?

00:09:36.896 --> 00:09:48.538
I<00:09:36.914> mean,<00:09:39.629> we<00:09:39.870> have<00:09:40.192> an<00:09:40.288> emerging<00:09:40.850> tech<00:09:41.316> lab<00:09:42.602> and<00:09:43.020> we've<00:09:43.181> been<00:09:43.406> working<00:09:43.888> on<00:09:43.984> AI<00:09:45.671> in<00:09:45.752> its<00:09:45.977> different<00:09:46.379> iterations<00:09:47.198> probably<00:09:47.680> for<00:09:47.986> 8<00:09:48.246> years.

00:09:49.805 --> 00:09:54.468
So<00:09:50.845> we<00:09:51.008> wrote<00:09:51.316> a<00:09:51.398> kind<00:09:51.593> of<00:09:52.064> an<00:09:52.291> ethical<00:09:52.779> guide<00:09:53.104> to<00:09:53.266> AI<00:09:53.851> 8<00:09:54.078> years<00:09:54.322> ago.

00:09:55.518 --> 00:10:02.049
And<00:09:57.219> we<00:09:57.363> have<00:09:57.540> an<00:09:57.620> emerging<00:09:58.021> tech<00:09:58.326> lab<00:09:58.567> that<00:09:58.663> spends<00:09:59.385> half<00:09:59.722> of<00:09:59.851> their<00:10:00.027> time<00:10:00.910> in<00:10:00.990> research<00:10:01.407> and<00:10:01.552> development.

00:10:02.130 --> 00:10:13.813
So<00:10:03.462> we<00:10:03.622> are<00:10:03.799> playing<00:10:04.296> and<00:10:04.441> tinkering<00:10:04.986> with<00:10:05.147> AI<00:10:07.570> on<00:10:07.714> our<00:10:07.875> own<00:10:08.051> projects,<00:10:09.255> but<00:10:09.399> also,<00:10:10.443> you<00:10:10.475> know,<00:10:10.940> starting<00:10:11.277> to<00:10:11.405> think<00:10:11.582> about<00:10:11.823> how<00:10:11.983> that<00:10:12.208> technology<00:10:12.689> might<00:10:12.866> be<00:10:13.010> applied<00:10:13.267> for<00:10:13.411> clients.

00:10:13.861 --> 00:10:31.883
So<00:10:14.551> half<00:10:14.792> the<00:10:14.872> time<00:10:15.177> in<00:10:15.257> R&D<00:10:16.717> and<00:10:16.798> half<00:10:17.103> the<00:10:17.183> time,<00:10:17.905> you<00:10:18.723> know,<00:10:18.948> working<00:10:19.285> with<00:10:19.510> clients<00:10:20.007> on<00:10:20.168> problems<00:10:20.874> and<00:10:22.096> I<00:10:22.160> think<00:10:22.273> it's<00:10:22.418> fair<00:10:22.595> to<00:10:22.740> say<00:10:22.981> in<00:10:23.078> the<00:10:23.223> last<00:10:23.786> 12<00:10:24.173> months<00:10:25.557> we've<00:10:25.734> seen<00:10:26.121> more<00:10:27.731> kind<00:10:27.908> of<00:10:28.053> projects<00:10:28.520> come<00:10:28.761> to<00:10:29.003> us<00:10:29.486> that<00:10:29.647> have<00:10:30.854> an<00:10:31.208> AI<00:10:31.417> lens.

00:10:32.622 --> 00:10:42.624
It's<00:10:32.783> one<00:10:32.975> of<00:10:33.104> the<00:10:33.265> only,<00:10:35.209> it's<00:10:35.353> one<00:10:35.450> of<00:10:35.530> the<00:10:35.675> only<00:10:35.996> areas<00:10:36.398> I<00:10:36.414> think<00:10:36.815> where<00:10:38.904> pretty<00:10:39.129> much<00:10:39.531> every<00:10:39.852> company<00:10:40.270> is<00:10:40.495> looking<00:10:40.817> at<00:10:41.013> it<00:10:41.143> in<00:10:41.257> some<00:10:41.794> shape<00:10:42.152> or<00:10:42.233> form.

00:10:43.584 --> 00:10:55.775
So<00:10:43.747> when<00:10:43.910> I,<00:10:44.236> when<00:10:44.333> I<00:10:44.415> took<00:10:44.724> over<00:10:44.903> running<00:10:45.212> IDEO,<00:10:45.619> one<00:10:45.782> of,<00:10:46.124> one<00:10:46.287> of<00:10:46.368> them<00:10:47.744> our<00:10:47.889> big<00:10:48.049> clients<00:10:49.736> was<00:10:50.057> Jim<00:10:50.298> Hackett<00:10:50.651> at<00:10:50.732> Ford,<00:10:51.198> the<00:10:51.278> former<00:10:51.583> CEO<00:10:51.920> of<00:10:52.563> Ford,<00:10:53.045> and<00:10:53.125> he's<00:10:53.430> kind<00:10:53.575> of<00:10:53.607> a<00:10:53.768> good<00:10:53.928> friend<00:10:54.169> of<00:10:54.250> David<00:10:54.490> Kelly,<00:10:54.812> the<00:10:54.892> founder<00:10:55.229> of<00:10:55.454> IDEO.

00:10:56.723 --> 00:10:59.566
And<00:10:57.125> I<00:10:57.157> met<00:10:57.462> him<00:10:57.767> and<00:10:57.944> he<00:10:58.586> kind<00:10:58.827> of<00:10:58.892> was<00:10:59.133> really<00:10:59.374> clear.

00:10:59.614 --> 00:11:07.405
He<00:10:59.695> said,<00:11:00.916> you<00:11:00.996> know,<00:11:01.622> AI<00:11:01.879> is<00:11:02.024> the<00:11:02.184> one<00:11:02.425> area,<00:11:02.747> he<00:11:02.827> said,<00:11:03.164> pretty<00:11:03.405> much<00:11:03.710> every<00:11:03.951> CEO<00:11:04.594> has<00:11:04.851> got<00:11:06.377> questions<00:11:06.955> about.

00:11:08.465 --> 00:11:28.129
And<00:11:08.529> he<00:11:08.626> said,<00:11:08.867> I<00:11:09.011> think<00:11:09.204> it<00:11:09.332> would<00:11:09.589> behoove<00:11:09.975> you<00:11:10.087> to<00:11:10.376> kind<00:11:10.553> of<00:11:10.633> look<00:11:10.858> very<00:11:11.099> carefully<00:11:11.517> at<00:11:11.758> what<00:11:12.079> you<00:11:12.722> know<00:11:12.900> and<00:11:13.029> understand<00:11:13.627> as<00:11:13.757> a<00:11:13.854> business<00:11:14.339> and<00:11:14.404> how<00:11:14.565> you<00:11:14.727> can<00:11:14.889> help<00:11:15.131> clients<00:11:15.616> because<00:11:17.476> the<00:11:17.557> technology<00:11:18.123> will<00:11:18.220> be<00:11:18.382> quite,<00:11:19.190> I<00:11:19.206> mean,<00:11:19.999> we<00:11:20.144> can<00:11:20.241> see<00:11:20.872> it's<00:11:21.050> obviously<00:11:21.454> the<00:11:22.020> thing<00:11:22.150> that<00:11:22.262> everybody's<00:11:22.728> talking<00:11:23.066> about,<00:11:23.371> a<00:11:23.387> little<00:11:23.628> bit<00:11:23.853> like<00:11:24.030> everybody<00:11:24.352> talked<00:11:24.593> about<00:11:25.557> kind<00:11:25.782> of<00:11:26.425> digital<00:11:27.004> in<00:11:27.084> the<00:11:27.229> early<00:11:27.406> 2000s.

00:11:28.210 --> 00:11:31.233
That<00:11:28.354> was,<00:11:28.595> you<00:11:28.708> know,<00:11:28.772> another<00:11:29.560> area<00:11:29.817> where<00:11:29.962> everybody<00:11:30.299> got<00:11:30.444> super<00:11:30.750> excited.

00:11:32.151 --> 00:11:33.811
I<00:11:32.216> think<00:11:32.377> this<00:11:32.490> is<00:11:32.635> probably<00:11:32.860> gonna<00:11:32.957> be<00:11:33.102> more<00:11:33.279> profound.

00:11:33.940 --> 00:11:39.129
So<00:11:35.519> we<00:11:35.680> are<00:11:35.777> working<00:11:36.180> on<00:11:36.261> a<00:11:36.341> number<00:11:36.744> of<00:11:36.889> projects<00:11:37.324> at<00:11:37.469> this<00:11:37.630> moment<00:11:38.049> that<00:11:38.339> all<00:11:38.436> involve<00:11:38.903> AI.

00:11:39.602 --> 00:11:43.018
And<00:11:40.411> we<00:11:40.508> spend<00:11:40.816> a<00:11:40.881> good<00:11:41.059> time<00:11:41.383> tinkering<00:11:41.787> with<00:11:41.949> AI<00:11:42.111> and<00:11:42.500> using<00:11:42.823> AI.

00:11:43.552 --> 00:11:58.019
And<00:11:44.847> for<00:11:45.009> our—<00:11:45.980> in<00:11:46.077> project<00:11:46.482> work,<00:11:46.887> I<00:11:46.903> think<00:11:47.534> as<00:11:47.680> time<00:11:48.004> goes<00:11:48.182> on,<00:11:49.007> I<00:11:49.073> mean,<00:11:49.237> I<00:11:49.270> think<00:11:49.814> we<00:11:49.913> will,<00:11:52.106> we<00:11:52.252> will<00:11:52.430> see<00:11:52.753> that<00:11:52.898> actually<00:11:53.399> understanding<00:11:54.045> how<00:11:54.287> humans<00:11:54.917> really<00:11:55.321> use<00:11:55.806> the<00:11:55.887> technology<00:11:56.468> is<00:11:56.549> going<00:11:56.695> to<00:11:56.775> become<00:11:57.115> more<00:11:57.163> and<00:11:57.357> more<00:11:57.454> important.

00:11:58.569 --> 00:12:07.943
I<00:11:58.649> think<00:11:58.811> in<00:11:58.892> the<00:11:58.956> moment<00:11:59.296> we're<00:11:59.457> all<00:11:59.602> sort<00:11:59.764> of<00:11:59.796> excited<00:12:00.410> by<00:12:00.507> the<00:12:00.588> technology,<00:12:02.175> then<00:12:02.484> we<00:12:02.582> have<00:12:02.745> to<00:12:02.826> find<00:12:03.135> ways<00:12:03.461> that<00:12:03.542> it<00:12:03.624> can<00:12:03.721> be<00:12:03.884> applied<00:12:04.437> and<00:12:04.600> that<00:12:05.919> people<00:12:06.240> will<00:12:06.417> work<00:12:06.818> with<00:12:07.123> and<00:12:07.445> use<00:12:07.846> it.

00:12:08.264 --> 00:12:11.653
You<00:12:08.344> know,<00:12:08.441> there's—<00:12:09.629> the<00:12:09.726> technology<00:12:10.192> is<00:12:10.352> nothing<00:12:10.674> if<00:12:10.770> it<00:12:10.834> doesn't<00:12:11.139> get<00:12:11.300> used.

00:12:11.718 --> 00:12:14.545
So<00:12:11.943> I<00:12:12.039> think<00:12:12.778> that's<00:12:12.987> some<00:12:13.179> of<00:12:13.244> the<00:12:13.388> things<00:12:13.709> that<00:12:13.870> are<00:12:13.950> happening<00:12:14.288> now.

00:12:14.593 --> 00:12:23.203
There's<00:12:14.802> sort<00:12:14.930> of<00:12:15.878> the<00:12:15.958> excitement<00:12:16.617> is<00:12:16.778> there,<00:12:17.340> but<00:12:17.484> actually,<00:12:17.806> how<00:12:17.950> are<00:12:18.063> we<00:12:18.288> really<00:12:18.464> going<00:12:18.705> to<00:12:18.866> use<00:12:19.171> it<00:12:19.267> and<00:12:19.412> how<00:12:19.508> are<00:12:19.605> we<00:12:19.749> going<00:12:19.894> to<00:12:19.990> develop<00:12:21.018> the<00:12:21.099> technology<00:12:21.677> so<00:12:21.998> we<00:12:22.095> feel<00:12:22.319> comfortable<00:12:22.785> in<00:12:22.817> using<00:12:23.123> it?

00:12:23.910 --> 00:12:24.793
Um,<00:12:24.472> right.

00:12:24.906 --> 00:12:35.391
And<00:12:24.970> that,<00:12:25.355> that<00:12:25.612> is<00:12:25.709> sort<00:12:26.094> of<00:12:26.914> some<00:12:27.155> of<00:12:27.219> the<00:12:27.363> conundrum<00:12:27.845> is<00:12:28.022> we've<00:12:28.247> built<00:12:28.440> this<00:12:28.584> technology,<00:12:29.066> companies<00:12:29.387> have<00:12:29.468> built<00:12:29.644> this<00:12:29.789> technology<00:12:30.191> at<00:12:30.271> great<00:12:30.496> expense,<00:12:30.994> but<00:12:31.154> actually,<00:12:31.636> was<00:12:31.861> it<00:12:31.893> going<00:12:32.006> to<00:12:32.038> be<00:12:32.182> used<00:12:32.520> for<00:12:33.244> And<00:12:33.389> how<00:12:33.535> are<00:12:33.567> we<00:12:33.712> going<00:12:33.793> to<00:12:33.874> make<00:12:34.132> it<00:12:34.196> so<00:12:34.374> people<00:12:34.697> want<00:12:34.842> to<00:12:34.923> use<00:12:35.262> it?

00:12:35.585 --> 00:12:39.589
And<00:12:35.682> it's<00:12:35.892> used<00:12:36.150> in<00:12:36.215> a<00:12:36.295> way<00:12:36.457> that<00:12:36.570> feels<00:12:36.893> natural<00:12:38.071> to<00:12:38.168> the<00:12:38.249> way<00:12:38.410> in<00:12:38.491> which<00:12:38.652> people<00:12:38.959> want<00:12:39.121> to<00:12:39.217> use<00:12:39.379> technology.

00:12:41.604 --> 00:12:48.255
That<00:12:42.007> I<00:12:42.023> think<00:12:42.329> is<00:12:42.893> a<00:12:43.134> big<00:12:44.020> place<00:12:45.292> that<00:12:45.534> really<00:12:45.952> we're<00:12:46.355> going<00:12:46.468> to,<00:12:46.661> we're<00:12:46.903> very<00:12:47.160> just<00:12:47.353> scratching<00:12:47.740> the<00:12:47.804> surface<00:12:48.207> of.

00:12:50.088 --> 00:12:50.108
Hmm.

00:12:50.108 --> 00:12:56.442
Yeah,<00:12:50.349> that,<00:12:51.314> that<00:12:51.474> is<00:12:51.651> very,<00:12:52.214> very,<00:12:52.760> yeah,<00:12:53.018> it's<00:12:53.275> so<00:12:53.580> interesting<00:12:53.966> how<00:12:54.368> AI<00:12:54.625> is<00:12:54.770> going<00:12:54.947> to<00:12:55.011> affect<00:12:55.493> every<00:12:55.895> industry.

00:12:56.876 --> 00:12:57.921
Like<00:12:57.101> I<00:12:57.197> would<00:12:57.294> have<00:12:57.374> never<00:12:57.680> guessed.

00:12:58.757 --> 00:13:03.335
That<00:12:59.094> it<00:12:59.255> would<00:12:59.415> affect<00:12:59.737> something<00:13:00.122> like<00:13:00.620> a<00:13:00.765> design,<00:13:01.343> like<00:13:01.488> something<00:13:01.761> like<00:13:01.970> so<00:13:02.227> creative,<00:13:03.255> right?

00:13:04.139 --> 00:13:08.815
But<00:13:04.235> it<00:13:04.315> does,<00:13:04.556> and<00:13:04.620> you<00:13:04.701> gotta<00:13:04.797> like<00:13:05.102> think<00:13:05.295> about<00:13:05.584> it<00:13:05.761> and<00:13:06.468> figure<00:13:06.709> out<00:13:06.966> the<00:13:07.111> best<00:13:07.352> way<00:13:07.448> to<00:13:07.609> utilize<00:13:08.026> it<00:13:08.091> within<00:13:08.332> your<00:13:08.493> company.

00:13:09.604 --> 00:13:10.457
What<00:13:09.684> about<00:13:10.087> leadership?

00:13:10.506 --> 00:13:11.714
How<00:13:10.667> do<00:13:10.731> you<00:13:10.925> think<00:13:11.086> about<00:13:11.375> leadership?

00:13:11.794 --> 00:13:17.060
What<00:13:11.891> are<00:13:11.971> some<00:13:12.358> key<00:13:12.760> traits<00:13:13.244> of<00:13:13.340> a<00:13:13.485> leader<00:13:14.677> or<00:13:15.240> even<00:13:15.482> things<00:13:15.724> like<00:13:16.319> self-leadership?

00:13:17.109 --> 00:13:18.262
Like<00:13:17.270> how<00:13:17.366> do<00:13:17.495> you<00:13:17.576> lead<00:13:17.821> yourself?

00:13:18.491 --> 00:13:19.521
We<00:13:18.638> talk<00:13:18.818> about<00:13:19.047> that<00:13:19.210> a<00:13:19.227> lot.

00:13:22.527 --> 00:13:23.099
It's<00:13:22.739> interesting.

00:13:23.147 --> 00:13:30.490
I<00:13:23.246> think,<00:13:25.889> The<00:13:25.969> only<00:13:26.130> time<00:13:26.370> one<00:13:26.610> really<00:13:26.787> thinks<00:13:27.043> about<00:13:27.268> leadership<00:13:27.749> is<00:13:27.829> when<00:13:27.989> somebody<00:13:28.550> asks<00:13:28.807> a<00:13:28.935> question<00:13:29.368> about<00:13:29.672> leadership.

00:13:31.131 --> 00:13:33.247
Oh<00:13:31.917> gosh,<00:13:32.478> I<00:13:32.542> wonder<00:13:32.718> how<00:13:32.878> I<00:13:33.023> lead.

00:13:34.562 --> 00:13:49.839
I<00:13:34.642> think<00:13:35.203> one<00:13:35.363> of<00:13:35.427> the<00:13:35.523> things<00:13:36.165> I<00:13:36.245> suppose<00:13:36.630> I<00:13:36.726> would<00:13:36.950> say,<00:13:37.431> having<00:13:37.832> run<00:13:38.730> a<00:13:38.746> number<00:13:39.114> of<00:13:39.211> different<00:13:39.563> creative<00:13:39.916> companies,<00:13:40.413> most<00:13:41.054> before,<00:13:41.455> prior<00:13:41.695> to<00:13:41.856> IDEO,<00:13:42.096> I<00:13:42.256> ran<00:13:43.683> a<00:13:44.260> British<00:13:44.645> advertising<00:13:45.062> agency<00:13:45.463> called<00:13:45.623> Bartlebogle<00:13:46.328> Hogarty<00:13:46.825> and<00:13:46.985> then<00:13:47.146> an<00:13:47.242> American<00:13:47.691> advertising<00:13:48.059> agency<00:13:48.428> called<00:13:48.669> Goodby<00:13:48.925> Silverstein<00:13:49.358> and<00:13:49.534> Partners.

00:13:50.731 --> 00:14:05.766
And<00:13:51.962> I<00:13:52.043> think<00:13:52.286> in<00:13:52.432> part,<00:13:52.951> the<00:13:53.080> thing<00:13:53.485> that<00:13:53.647> you<00:13:53.907> learn<00:13:55.527> around<00:13:55.851> creative<00:13:56.256> businesses<00:13:57.617> is<00:13:59.660> creativity,<00:14:00.310> in<00:14:00.456> order<00:14:00.618> to<00:14:00.797> thrive,<00:14:02.015> it<00:14:02.096> needs<00:14:02.405> to<00:14:02.567> feel<00:14:02.908> safe<00:14:03.720> and<00:14:03.801> you<00:14:03.963> need<00:14:04.126> to<00:14:04.288> create<00:14:04.532> an<00:14:04.613> environment<00:14:05.181> of<00:14:05.262> trust.

00:14:07.185 --> 00:14:16.531
So<00:14:08.768> what<00:14:08.994> that<00:14:09.317> leads<00:14:09.656> to<00:14:09.963> is,<00:14:10.770> is<00:14:10.867> you<00:14:11.029> have<00:14:11.287> to<00:14:11.416> create<00:14:11.836> room<00:14:12.337> for<00:14:12.498> things<00:14:12.886> that<00:14:13.048> feel<00:14:13.451> counterintuitive<00:14:14.404> in<00:14:14.485> other<00:14:14.663> businesses<00:14:15.212> to<00:14:15.325> sort<00:14:15.551> of<00:14:16.082> take<00:14:16.322> place.

00:14:16.579 --> 00:14:22.428
So<00:14:17.765> you<00:14:17.909> have<00:14:18.085> to<00:14:18.229> leave<00:14:18.470> room<00:14:19.046> for<00:14:19.191> people<00:14:19.527> to<00:14:19.687> be<00:14:20.008> curious<00:14:20.969> and<00:14:21.434> to<00:14:21.594> be<00:14:21.707> inspired.

00:14:23.133 --> 00:14:25.857
And<00:14:23.277> often<00:14:23.533> that<00:14:23.694> means<00:14:24.174> that<00:14:24.335> doesn't<00:14:24.719> happen<00:14:25.200> in<00:14:25.360> your<00:14:25.536> office.

00:14:26.883 --> 00:14:29.943
Those,<00:14:27.363> those<00:14:27.620> moments<00:14:28.004> happen<00:14:28.405> outside<00:14:28.902> of<00:14:28.998> your<00:14:29.142> work<00:14:29.398> environment.

00:14:30.664 --> 00:14:34.751
It<00:14:30.825> means<00:14:32.187> breeding<00:14:32.571> an<00:14:32.651> environment<00:14:33.132> where<00:14:33.244> it's<00:14:33.613> really<00:14:33.869> okay<00:14:34.190> to<00:14:34.334> fail.

00:14:35.007 --> 00:14:46.909
I<00:14:35.151> mean,<00:14:36.033> the<00:14:36.113> thing<00:14:36.417> that<00:14:36.978> I<00:14:37.058> would<00:14:37.218> observe<00:14:37.859> here<00:14:38.260> is<00:14:39.141> one<00:14:39.254> of<00:14:39.318> the<00:14:39.414> things<00:14:39.798> that<00:14:39.943> we<00:14:40.279> do<00:14:40.584> really<00:14:40.904> well<00:14:41.160> is<00:14:42.283> we<00:14:42.444> start<00:14:43.247> designing<00:14:43.825> and<00:14:43.970> prototyping<00:14:44.853> whatever<00:14:45.254> it<00:14:45.415> is<00:14:46.041> from<00:14:46.379> day<00:14:46.700> one.

00:14:47.583 --> 00:14:53.654
So<00:14:47.680> it's<00:14:47.888> almost<00:14:48.290> like<00:14:48.531> you<00:14:48.691> give<00:14:48.804> us<00:14:48.964> a<00:14:49.109> problem<00:14:50.153> and<00:14:50.297> the<00:14:50.378> first<00:14:50.715> thing<00:14:50.940> we'll<00:14:51.181> do<00:14:51.422> is<00:14:51.598> go,<00:14:52.080> okay,<00:14:52.321> what<00:14:52.482> do<00:14:52.562> we<00:14:52.658> think<00:14:52.947> the<00:14:53.108> answer<00:14:53.526> is?

00:14:54.650 --> 00:15:01.122
And<00:14:54.811> we<00:14:54.907> might<00:14:55.196> even<00:14:55.357> sketch<00:14:55.774> that,<00:14:56.015> we<00:14:56.095> might<00:14:56.336> design<00:14:56.802> it,<00:14:56.898> we<00:14:57.059> might<00:14:57.284> prototype<00:14:57.718> it<00:14:57.862> into<00:14:58.103> something<00:14:59.131> that<00:14:59.292> is<00:14:59.854> very,<00:15:00.111> very<00:15:00.416> rough<00:15:00.689> and<00:15:00.817> ready.

00:15:01.652 --> 00:15:03.612
And<00:15:01.797> that<00:15:02.102> is<00:15:02.279> the<00:15:02.359> start<00:15:03.002> of<00:15:03.098> a<00:15:03.162> journey.

00:15:04.511 --> 00:15:09.972
And,<00:15:05.475> you<00:15:05.507> know,<00:15:05.652> in<00:15:05.796> order<00:15:06.117> to<00:15:06.294> do<00:15:06.792> that,<00:15:07.643> you<00:15:07.804> have<00:15:07.980> to<00:15:08.141> feel<00:15:08.559> safe<00:15:09.024> that<00:15:09.169> you<00:15:09.329> can<00:15:09.506> do<00:15:09.683> that.

00:15:10.068 --> 00:15:13.390
And<00:15:10.213> it<00:15:10.373> might<00:15:10.630> be<00:15:11.242> completely<00:15:12.372> and<00:15:12.679> utterly<00:15:13.180> wrong.

00:15:14.455 --> 00:15:21.881
And<00:15:15.683> I<00:15:15.699> think<00:15:15.925> the<00:15:16.070> best<00:15:16.393> creative<00:15:16.732> environments<00:15:17.378> allow<00:15:17.685> people<00:15:17.944> to<00:15:18.186> play,<00:15:19.980> where<00:15:20.029> people<00:15:20.327> feel<00:15:20.575> it's<00:15:20.740> okay<00:15:21.071> to<00:15:21.170> share<00:15:21.567> ideas.

00:15:24.138 --> 00:15:36.584
And<00:15:24.219> I<00:15:24.236> think<00:15:24.463> there<00:15:24.642> is<00:15:24.804> something<00:15:25.291> here<00:15:25.535> which<00:15:25.762> is<00:15:25.925> quite<00:15:26.185> unusual<00:15:26.672> in<00:15:26.769> a<00:15:26.981> creative<00:15:27.322> company,<00:15:27.630> is<00:15:27.793> we're<00:15:27.955> quite<00:15:28.280> generous<00:15:28.946> in,<00:15:30.739> in,<00:15:31.159> in<00:15:31.321> the<00:15:31.466> way<00:15:31.644> in<00:15:31.805> which<00:15:32.047> we<00:15:32.273> will<00:15:32.435> kind<00:15:32.677> of<00:15:33.403> trade<00:15:33.807> ideas<00:15:34.227> amongst<00:15:34.614> ourselves,<00:15:35.115> but<00:15:35.260> also<00:15:35.519> with<00:15:35.664> the<00:15:35.825> outside<00:15:36.245> world.

00:15:36.633 --> 00:15:41.607
You<00:15:36.665> know,<00:15:36.810> we<00:15:37.903> We<00:15:38.063> publish<00:15:38.705> and<00:15:38.785> we<00:15:38.945> teach<00:15:39.811> the<00:15:39.972> way<00:15:40.148> in<00:15:40.292> which<00:15:40.469> we<00:15:40.613> think<00:15:40.870> about<00:15:41.110> the<00:15:41.255> world.

00:15:42.537 --> 00:15:59.920
And<00:15:43.900> that<00:15:44.061> in<00:15:44.157> part,<00:15:44.558> I<00:15:44.638> think,<00:15:44.863> comes<00:15:45.183> from,<00:15:45.584> from,<00:15:46.065> from<00:15:46.306> David<00:15:46.562> Kelley,<00:15:46.947> who<00:15:47.124> was<00:15:47.284> the<00:15:47.428> founder,<00:15:47.829> who<00:15:48.791> also<00:15:49.048> went<00:15:49.192> on<00:15:49.289> to<00:15:49.433> found<00:15:49.930> the<00:15:50.074> D<00:15:50.187> School<00:15:50.652> at<00:15:50.684> Stanford,<00:15:52.015> is<00:15:52.095> that<00:15:52.271> sense<00:15:52.656> of<00:15:52.817> generosity<00:15:53.522> is<00:15:53.682> really<00:15:53.923> important<00:15:54.340> in<00:15:54.420> creativity,<00:15:55.062> is<00:15:55.206> like<00:15:56.024> the<00:15:56.120> ability<00:15:56.569> to<00:15:56.665> think<00:15:57.547> through<00:15:57.772> a<00:15:57.868> problem<00:15:58.493> and<00:15:58.590> generate<00:15:58.990> a<00:15:59.071> lot<00:15:59.231> of<00:15:59.311> ideas.

00:16:01.219 --> 00:16:10.452
The<00:16:01.380> best<00:16:01.781> and<00:16:01.829> the<00:16:01.877> most<00:16:02.438> prolific<00:16:02.903> creative<00:16:03.240> people<00:16:04.587> you<00:16:04.619> know,<00:16:04.763> they<00:16:04.907> generate<00:16:05.404> a<00:16:05.484> volume<00:16:05.949> of<00:16:06.285> ideas<00:16:06.766> which<00:16:06.942> is<00:16:07.022> sort<00:16:07.311> of<00:16:07.407> quite<00:16:07.583> staggering,<00:16:08.352> and<00:16:08.769> they're<00:16:08.929> quite<00:16:09.234> prepared<00:16:09.666> to<00:16:09.795> give<00:16:09.955> them<00:16:10.067> away.

00:16:10.628 --> 00:16:13.977
It's<00:16:10.772> quite<00:16:10.996> generous,<00:16:11.493> and<00:16:11.573> it's<00:16:11.734> sort<00:16:11.894> of,<00:16:12.855> in<00:16:12.919> a<00:16:13.000> way,<00:16:13.112> it's<00:16:13.256> quite<00:16:13.496> karmic.

00:16:14.137 --> 00:16:17.647
Like,<00:16:14.378> if<00:16:14.458> you're<00:16:14.618> giving<00:16:15.003> away<00:16:15.339> a<00:16:15.355> lot<00:16:15.515> of<00:16:15.644> ideas,<00:16:16.221> ideas<00:16:16.557> tend<00:16:16.781> to<00:16:16.862> come<00:16:17.086> back<00:16:17.326> to<00:16:17.487> you.

00:16:17.967 --> 00:16:27.069
Um,<00:16:19.249> and<00:16:19.906> I<00:16:19.970> think<00:16:20.147> that's<00:16:20.387> super<00:16:20.868> important<00:16:21.349> if<00:16:21.493> you<00:16:21.589> want<00:16:22.214> to,<00:16:22.775> you<00:16:22.807> know,<00:16:23.095> you<00:16:23.191> want<00:16:23.320> to<00:16:23.432> lead<00:16:23.672> a<00:16:23.752> creative<00:16:24.073> business,<00:16:24.473> is<00:16:24.618> you<00:16:25.098> create<00:16:25.275> the<00:16:25.419> conditions<00:16:25.916> for<00:16:26.060> those<00:16:26.316> things<00:16:26.557> to<00:16:26.701> happen.

00:16:27.999 --> 00:16:36.483
And<00:16:28.143> sometimes<00:16:28.640> that<00:16:28.880> means<00:16:30.277> that<00:16:30.423> you<00:16:30.601> have<00:16:30.779> to<00:16:30.909> trust<00:16:31.330> people,<00:16:32.465> that<00:16:32.610> they<00:16:32.789> will<00:16:32.935> find<00:16:33.356> their<00:16:33.664> way<00:16:33.842> to<00:16:34.004> do<00:16:34.231> it<00:16:34.393> rather<00:16:34.733> than<00:16:34.895> impose<00:16:35.544> your<00:16:35.851> will<00:16:36.030> upon<00:16:36.419> them.

00:16:37.610 --> 00:16:43.658
When<00:16:37.690> you<00:16:37.722> do<00:16:37.884> that,<00:16:38.126> creative<00:16:38.432> people<00:16:38.690> tend<00:16:38.932> to<00:16:39.077> be<00:16:40.384> less<00:16:40.964> excited<00:16:41.529> about<00:16:42.238> whatever<00:16:42.722> it<00:16:42.787> is<00:16:42.883> that<00:16:43.045> you're<00:16:43.222> saying.

00:16:47.647 --> 00:16:49.577
And<00:16:47.727> I<00:16:47.808> think<00:16:47.985> that's—<00:16:48.387> I<00:16:48.467> think<00:16:48.708> that's<00:16:49.191> important.

00:16:49.658 --> 00:16:54.837
Like,<00:16:49.899> you<00:16:49.979> know,<00:16:50.140> you<00:16:50.220> have<00:16:50.333> to<00:16:50.462> let<00:16:50.558> people,<00:16:51.845> you<00:16:51.926> know,<00:16:52.086> have<00:16:52.263> a<00:16:52.312> certain<00:16:52.633> degree<00:16:52.907> of<00:16:52.955> freedom<00:16:53.518> if<00:16:53.550> they're<00:16:53.759> going<00:16:53.936> to<00:16:54.081> do<00:16:54.177> great<00:16:54.403> work<00:16:54.580> for<00:16:54.740> you.

00:16:56.497 --> 00:16:58.152
What,<00:16:57.204> what<00:16:57.316> is<00:16:57.461> it<00:16:57.541> about<00:16:57.846> London?

00:16:58.345 --> 00:17:08.323
Tell<00:16:58.505> me<00:16:58.602> about<00:16:58.907> like<00:16:59.293> the,<00:16:59.775> like<00:17:00.016> where<00:17:00.353> you're<00:17:00.578> at<00:17:01.140> and<00:17:01.317> the<00:17:01.462> creative<00:17:01.799> environment<00:17:02.362> that<00:17:02.603> is,<00:17:02.844> and<00:17:03.004> just<00:17:03.229> kind<00:17:03.390> of<00:17:03.422> the<00:17:03.567> capital,<00:17:04.997> um,<00:17:06.041> you<00:17:06.073> know,<00:17:06.218> of<00:17:06.443> creativity,<00:17:07.568> at<00:17:07.664> least<00:17:07.905> in<00:17:07.985> Europe.

00:17:08.387 --> 00:17:12.742
You<00:17:08.548> could<00:17:08.725> see<00:17:08.869> there<00:17:09.030> London<00:17:09.351> or<00:17:09.512> Paris<00:17:09.914> or<00:17:10.010> something,<00:17:11.103> you<00:17:11.344> know,<00:17:11.826> like<00:17:12.404> London.

00:17:12.790 --> 00:17:13.979
What<00:17:12.950> should<00:17:13.047> we<00:17:13.143> know<00:17:13.368> about<00:17:13.770> London?

00:17:14.397 --> 00:17:20.599
Well,<00:17:14.718> it's<00:17:14.879> interesting<00:17:15.184> because<00:17:15.441> obviously<00:17:15.634> now<00:17:15.939> I<00:17:16.020> live<00:17:16.196> in<00:17:16.277> San<00:17:16.485> Francisco,<00:17:16.984> so<00:17:17.128> I<00:17:17.225> kind<00:17:17.450> of<00:17:17.482> have<00:17:17.675> a<00:17:17.691> perspective<00:17:18.108> on<00:17:18.189> London<00:17:18.430> which<00:17:18.590> is<00:17:18.671> slightly<00:17:19.072> different<00:17:19.458> than<00:17:19.619> when<00:17:19.779> I<00:17:19.956> worked<00:17:20.278> there.

00:17:21.484 --> 00:17:29.884
I<00:17:21.565> think<00:17:21.888> the—<00:17:22.534> I<00:17:22.599> think,<00:17:23.245> um,<00:17:25.346> London<00:17:25.669> is<00:17:25.911> really<00:17:26.250> powerful<00:17:27.462> creatively<00:17:28.028> because<00:17:28.415> it<00:17:28.529> is<00:17:28.690> a<00:17:28.755> sort<00:17:28.981> of<00:17:29.094> melting<00:17:29.562> pot.

00:17:31.237 --> 00:17:35.940
Um,<00:17:31.881> even<00:17:32.059> though<00:17:32.220> we're<00:17:32.300> not<00:17:32.445> in<00:17:32.542> Europe<00:17:32.848> anymore,<00:17:33.814> uh,<00:17:34.217> that's<00:17:34.877> a<00:17:34.958> different<00:17:35.264> podcast,<00:17:35.747> Clint.

00:17:36.004 --> 00:17:36.488
That's<00:17:36.246> not—.

00:17:36.488 --> 00:17:36.987
Yeah.

00:17:37.518 --> 00:17:45.136
Um,<00:17:38.581> I<00:17:38.630> think<00:17:38.903> it's—<00:17:39.369> you<00:17:39.529> have<00:17:39.722> a<00:17:39.802> mixture<00:17:40.252> of,<00:17:40.654> uh,<00:17:42.678> different,<00:17:43.465> um,<00:17:43.722> people<00:17:44.028> from<00:17:44.220> different<00:17:44.590> places.

00:17:46.437 --> 00:17:58.317
Um,<00:17:47.016> an<00:17:47.096> incredibly<00:17:47.819> vibrant<00:17:49.789> art<00:17:51.010> scene,<00:17:52.439> a<00:17:52.616> very<00:17:52.921> vibrant<00:17:53.563> design,<00:17:55.089> um,<00:17:56.936> advertising,<00:17:57.755> music.

00:17:58.397 --> 00:18:07.070
It's<00:17:58.558> a<00:17:58.638> place<00:17:58.959> where<00:17:59.120> kind<00:17:59.425> of<00:17:59.923> lots<00:18:00.164> of<00:18:00.244> things<00:18:00.501> are<00:18:00.630> being<00:18:00.870> created,<00:18:02.396> and<00:18:03.681> as<00:18:03.842> a<00:18:03.858> result<00:18:04.339> of<00:18:04.420> that,<00:18:04.661> there's<00:18:04.885> sort<00:18:04.982> of<00:18:05.126> quite<00:18:05.287> a<00:18:05.367> lot<00:18:05.448> of<00:18:05.608> clashing<00:18:06.106> of<00:18:06.267> points<00:18:06.588> of<00:18:06.668> view.

00:18:07.375 --> 00:18:23.527
So<00:18:08.836> it's<00:18:08.981> one<00:18:09.093> of<00:18:09.157> the<00:18:09.302> greatest<00:18:09.784> places—<00:18:10.266> like,<00:18:10.522> if<00:18:10.683> you,<00:18:11.068> you<00:18:11.165> can<00:18:11.390> walk<00:18:11.631> out<00:18:11.711> of<00:18:11.823> your<00:18:12.996> office,<00:18:14.136> as<00:18:14.297> we,<00:18:14.521> you<00:18:14.570> know,<00:18:14.682> we've<00:18:14.778> got<00:18:14.923> an<00:18:15.003> office<00:18:15.260> in<00:18:16.306> in<00:18:16.467> the<00:18:16.548> east<00:18:16.789> of<00:18:16.870> London,<00:18:17.192> you<00:18:17.338> can<00:18:17.499> walk<00:18:17.821> out<00:18:18.788> and<00:18:19.030> within<00:18:19.433> 10<00:18:19.562> minutes<00:18:19.917> you<00:18:19.997> can<00:18:20.094> be<00:18:20.191> somewhere<00:18:20.674> that's<00:18:21.125> really<00:18:21.383> inspiring,<00:18:22.270> like<00:18:22.431> genuinely<00:18:22.979> inspiring.

00:18:24.630 --> 00:18:30.252
Um,<00:18:24.825> you<00:18:24.987> know,<00:18:25.393> museums,<00:18:26.108> art<00:18:26.206> galleries,<00:18:27.587> and<00:18:27.733> also<00:18:27.993> like<00:18:28.237> it's<00:18:28.416> a<00:18:28.562> great<00:18:28.985> city<00:18:29.375> to<00:18:29.683> watch<00:18:29.943> people.

00:18:30.950 --> 00:18:33.204
It's<00:18:31.239> like<00:18:31.610> all<00:18:31.771> big<00:18:32.511> capital<00:18:32.850> cities.

00:18:33.542 --> 00:18:38.711
Like,<00:18:35.490> I<00:18:35.506> mean,<00:18:35.651> I—<00:18:35.957> there's<00:18:36.360> something<00:18:36.617> I'd<00:18:36.778> really<00:18:37.084> love,<00:18:37.326> which<00:18:37.503> is<00:18:37.728> just<00:18:37.906> to<00:18:38.131> watch<00:18:38.373> people.

00:18:39.348 --> 00:18:42.699
Yeah,<00:18:39.999> watching<00:18:40.259> people<00:18:40.503> is<00:18:40.650> like<00:18:40.926> the<00:18:41.056> observation<00:18:41.658> of<00:18:41.723> people<00:18:42.032> and<00:18:42.195> what<00:18:42.374> they<00:18:42.537> do.

00:18:43.617 --> 00:18:47.860
Is<00:18:43.778> actually<00:18:44.019> so<00:18:44.276> important<00:18:44.791> to<00:18:44.903> how<00:18:45.224> you,<00:18:45.482> you<00:18:46.060> know,<00:18:47.073> how<00:18:47.185> we<00:18:47.330> make<00:18:47.555> things.

00:18:47.989 --> 00:18:53.717
It's<00:18:48.567> like,<00:18:48.696> you<00:18:48.856> can—<00:18:49.242> people<00:18:49.467> have<00:18:49.644> little<00:18:49.901> tells<00:18:51.010> that<00:18:51.090> you<00:18:51.171> go,<00:18:51.412> wow,<00:18:51.605> I<00:18:51.733> didn't<00:18:51.910> know<00:18:52.280> you—<00:18:52.312> that,<00:18:52.699> that<00:18:52.958> somebody<00:18:53.346> did<00:18:53.507> that.

00:18:54.234 --> 00:18:56.350
And<00:18:54.815> that<00:18:54.961> becomes<00:18:55.219> something<00:18:55.526> that's<00:18:55.688> really<00:18:55.865> important.

00:18:57.077 --> 00:19:05.777
But<00:18:57.174> it's,<00:18:57.561> it's,<00:18:58.126> it's<00:18:58.353> also,<00:18:58.611> I<00:18:58.660> think,<00:18:58.852> a<00:18:58.868> city<00:18:59.254> that,<00:19:00.443> um,<00:19:02.772> is<00:19:03.094> unapologetic<00:19:04.090> in<00:19:04.234> thinking<00:19:04.572> it's<00:19:04.716> the<00:19:04.861> best<00:19:05.038> city<00:19:05.343> in<00:19:05.423> the<00:19:05.503> world.

00:19:06.387 --> 00:19:06.516
Yep.

00:19:07.190 --> 00:19:21.399
Yeah,<00:19:07.447> there's<00:19:07.753> a<00:19:07.769> bit<00:19:07.994> of<00:19:08.154> like<00:19:09.973> You<00:19:10.037> know,<00:19:10.134> when<00:19:10.278> I<00:19:10.438> worked<00:19:10.694> there,<00:19:11.095> I,<00:19:11.400> I<00:19:11.496> thought<00:19:11.976> that<00:19:12.217> we<00:19:12.441> were<00:19:12.681> the<00:19:13.034> center<00:19:13.659> of<00:19:14.044> all<00:19:14.236> things<00:19:14.701> that<00:19:14.845> were<00:19:15.005> great<00:19:15.486> in<00:19:15.566> advertising,<00:19:16.784> and<00:19:16.864> that<00:19:17.345> probably<00:19:17.825> wasn't<00:19:18.146> true,<00:19:18.707> it's<00:19:18.947> being<00:19:19.172> really<00:19:19.348> honest,<00:19:20.229> but<00:19:20.389> it<00:19:20.470> felt<00:19:21.030> like<00:19:21.351> it.

00:19:21.752 --> 00:19:23.963
It<00:19:21.832> felt<00:19:22.136> like<00:19:22.312> we<00:19:22.457> were<00:19:22.697> working<00:19:23.034> on<00:19:23.114> important<00:19:23.707> things.

00:19:24.219 --> 00:19:41.459
And,<00:19:25.742> um,<00:19:26.383> you<00:19:26.415> know,<00:19:26.559> there's<00:19:26.783> a,<00:19:27.360> a<00:19:27.440> very<00:19:27.905> rich<00:19:28.546> kind<00:19:28.722> of<00:19:29.347> art<00:19:29.460> school<00:19:29.828> community<00:19:30.405> in,<00:19:30.982> in<00:19:31.126> London,<00:19:31.543> so<00:19:32.392> particularly<00:19:32.713> in<00:19:32.745> the<00:19:32.809> creative<00:19:33.129> professions,<00:19:33.850> you<00:19:33.930> know,<00:19:34.091> there's<00:19:35.215> there's<00:19:35.376> great<00:19:35.537> universities,<00:19:36.100> great<00:19:36.325> colleges<00:19:36.808> that<00:19:36.985> kind<00:19:37.146> of<00:19:37.774> literally<00:19:38.047> spew<00:19:38.498> out<00:19:38.739> lots<00:19:38.932> of<00:19:38.997> different<00:19:39.383> kind<00:19:39.544> of<00:19:39.624> people<00:19:39.962> with<00:19:40.429> lots<00:19:40.622> of<00:19:40.687> different<00:19:40.992> backgrounds.

00:19:42.428 --> 00:19:44.884
And<00:19:42.622> it's<00:19:43.171> one<00:19:43.317> of<00:19:43.365> the<00:19:43.430> most<00:19:43.672> international<00:19:44.141> cities<00:19:44.464> in<00:19:44.545> the<00:19:44.625> world.

00:19:45.433 --> 00:19:54.793
Um,<00:19:46.483> and<00:19:46.564> then<00:19:46.726> people<00:19:47.033> get<00:19:47.210> sort<00:19:47.517> of,<00:19:48.810> uh,<00:19:48.923> seduced<00:19:49.537> by<00:19:49.634> these<00:19:50.102> rather<00:19:50.361> ridiculous<00:19:50.846> English<00:19:51.233> accents<00:19:51.556> that<00:19:51.733> really<00:19:52.297> carry<00:19:52.538> no<00:19:53.891> real<00:19:54.068> great<00:19:54.310> intellect.

00:19:56.467 --> 00:19:59.156
We<00:19:56.548> all<00:19:56.709> trade<00:19:57.031> on<00:19:57.127> them,<00:19:58.351> if<00:19:58.416> we're<00:19:58.641> being<00:19:58.834> honest.

00:19:59.800 --> 00:20:00.354
Oh,<00:19:59.897> for<00:20:00.077> sure.

00:20:00.648 --> 00:20:01.121
Yeah,<00:20:00.713> yeah,<00:20:00.958> yeah.

00:20:01.366 --> 00:20:02.378
It's<00:20:01.480> certainly<00:20:01.888> an<00:20:01.954> advantage.

00:20:02.427 --> 00:20:03.651
There's<00:20:02.672> no<00:20:02.835> question<00:20:03.096> about<00:20:03.341> that.

00:20:03.733 --> 00:20:03.814
Yeah.

00:20:04.140 --> 00:20:06.940
Um,<00:20:04.500> I<00:20:04.501> feel<00:20:04.680> smarter<00:20:05.040> just<00:20:05.280> talking<00:20:05.560> to<00:20:06.880> you.

00:20:06.940 --> 00:20:09.180
I<00:20:06.941> have<00:20:07.720> a<00:20:07.820> feeling<00:20:08.080> that's<00:20:08.320> going<00:20:08.480> to<00:20:08.580> disappear.

00:20:09.220 --> 00:20:10.330
This<00:20:09.240> is<00:20:09.380> a<00:20:09.460> bit<00:20:09.580> like<00:20:09.740> chewing<00:20:09.980> gum.

00:20:10.460 --> 00:20:14.100
It's<00:20:10.620> going<00:20:10.780> to<00:20:10.980> disappear<00:20:11.300> quite<00:20:11.760> quickly<00:20:12.720> at<00:20:12.721> the<00:20:12.722> end<00:20:13.100> of<00:20:13.120> this<00:20:13.400> interview.

00:20:16.390 --> 00:20:18.220
What,<00:20:17.040> what<00:20:17.260> about<00:20:17.520> San<00:20:17.720> Francisco?

00:20:18.220 --> 00:20:22.550
What<00:20:18.240> have<00:20:18.400> you<00:20:18.440> learned<00:20:18.680> about<00:20:18.880> San<00:20:19.080> Francisco,<00:20:19.580> which<00:20:19.581> is<00:20:19.760> known<00:20:19.900> as<00:20:20.040> kind<00:20:20.180> of<00:20:20.240> like<00:20:20.460> the<00:20:20.680> technology<00:20:21.340> capital<00:20:21.780> of<00:20:22.100> the<00:20:22.101> world?

00:20:23.100 --> 00:20:28.940
Um,<00:20:23.980> and<00:20:24.380> obviously<00:20:24.820> an<00:20:25.020> epicenter<00:20:25.540> for<00:20:25.860> industry<00:20:26.540> and<00:20:26.880> business<00:20:27.140> in<00:20:27.320> the<00:20:27.400> United<00:20:27.600> States<00:20:27.860> and<00:20:28.020> around<00:20:28.220> the<00:20:28.340> world<00:20:28.560> as<00:20:28.800> well.

00:20:28.940 --> 00:20:30.400
What<00:20:29.020> have<00:20:29.180> you,<00:20:29.340> what<00:20:29.380> have<00:20:29.520> you<00:20:29.620> learned<00:20:29.780> since<00:20:29.920> you<00:20:30.040> moved<00:20:30.180> there?

00:20:32.185 --> 00:20:40.847
It's<00:20:32.330> a<00:20:32.346> very<00:20:32.652> interesting<00:20:32.990> city,<00:20:33.393> San<00:20:33.570> Francisco,<00:20:34.037> because,<00:20:34.987> um,<00:20:35.550> in<00:20:35.631> a<00:20:35.792> way<00:20:37.160> it's,<00:20:38.159> it's<00:20:38.368> sort<00:20:38.642> of<00:20:38.787> a<00:20:39.092> one-industry<00:20:40.332> city.

00:20:41.121 --> 00:20:51.652
It<00:20:41.220> really<00:20:41.454> is<00:20:41.772> dominated<00:20:42.375> by<00:20:42.559> technology,<00:20:44.948> and<00:20:45.819> they're<00:20:46.044> very—<00:20:46.447> there<00:20:46.624> really<00:20:46.866> is<00:20:47.011> that<00:20:47.124> sense<00:20:47.656> of<00:20:48.558> the<00:20:48.639> things<00:20:49.042> that<00:20:49.187> are<00:20:49.283> really<00:20:49.590> important<00:20:50.089> in<00:20:50.170> the<00:20:50.315> world<00:20:50.653> are<00:20:50.734> being<00:20:50.975> created<00:20:51.443> here.

00:20:52.682 --> 00:21:04.158
Um,<00:20:54.601> and,<00:20:55.488> you<00:20:55.568> know,<00:20:55.988> in<00:20:56.149> my<00:20:56.310> time<00:20:56.714> I've<00:20:56.859> kind<00:20:57.036> of<00:20:57.181> lived<00:20:57.423> through<00:21:00.100> social<00:21:00.569> media<00:21:01.297> and<00:21:01.361> obviously<00:21:01.620> the<00:21:01.701> growth<00:21:02.105> of<00:21:02.509> the<00:21:02.655> big<00:21:02.768> tech<00:21:02.994> companies<00:21:03.415> around<00:21:03.706> that.

00:21:04.288 --> 00:21:18.407
And,<00:21:04.676> and<00:21:04.756> in<00:21:04.837> this<00:21:05.080> moment,<00:21:05.500> obviously<00:21:05.985> we're<00:21:06.211> in<00:21:06.373> a,<00:21:07.359> an<00:21:07.666> AI<00:21:08.071> bubble,<00:21:08.426> and<00:21:09.542> you<00:21:09.703> really<00:21:09.945> do<00:21:10.170> feel<00:21:10.573> like,<00:21:11.620> um,<00:21:14.118> all<00:21:14.231> the<00:21:14.360> major<00:21:15.020> big<00:21:15.326> innovations<00:21:15.971> are<00:21:16.051> happening<00:21:17.115> not<00:21:17.292> far<00:21:17.534> from<00:21:17.759> where<00:21:17.985> you<00:21:18.082> are.

00:21:19.056 --> 00:21:39.243
Um,<00:21:20.176> and<00:21:20.257> I<00:21:20.436> suppose<00:21:20.695> in<00:21:20.760> my<00:21:20.988> prior<00:21:21.410> life,<00:21:22.611> because<00:21:22.936> a<00:21:22.952> lot<00:21:23.130> of<00:21:23.195> those<00:21:23.439> businesses<00:21:23.991> had<00:21:24.185> some<00:21:24.559> kind<00:21:24.818> of<00:21:25.867> advertising<00:21:26.450> component,<00:21:27.163> you<00:21:27.243> know,<00:21:27.341> particularly<00:21:27.810> Google<00:21:28.070> and<00:21:28.151> Meta<00:21:28.475> and<00:21:28.637> people<00:21:28.863> like<00:21:29.025> that,<00:21:29.349> you,<00:21:29.592> you<00:21:29.770> would,<00:21:30.807> you<00:21:30.904> would<00:21:31.066> meet<00:21:31.390> those<00:21:31.633> people<00:21:31.957> quite<00:21:32.200> regularly<00:21:32.767> because<00:21:34.760> they<00:21:34.780> would<00:21:34.893> want<00:21:35.039> to<00:21:35.120> come<00:21:35.283> and<00:21:35.380> talk<00:21:35.542> to<00:21:35.624> you<00:21:35.705> about<00:21:36.662> the<00:21:36.760> products<00:21:37.084> that<00:21:37.247> they<00:21:37.409> created<00:21:37.815> and<00:21:37.896> what<00:21:38.042> that<00:21:38.204> might<00:21:38.383> mean<00:21:38.545> for<00:21:38.691> advertisers.

00:21:39.584 --> 00:21:45.895
Um,<00:21:40.980> but<00:21:41.142> it<00:21:41.288> is<00:21:41.402> a<00:21:41.451> city<00:21:41.792> which<00:21:42.100> is,<00:21:43.521> is<00:21:43.618> obsessed<00:21:44.345> with<00:21:45.152> things<00:21:45.475> that<00:21:45.653> are<00:21:45.718> new.

00:21:46.671 --> 00:21:53.421
Obviously<00:21:46.929> there's<00:21:47.091> a<00:21:47.107> massive<00:21:47.494> venture<00:21:47.818> capital<00:21:48.221> community<00:21:48.706> here<00:21:48.867> too,<00:21:49.126> so<00:21:49.433> there's<00:21:50.467> a<00:21:50.547> lot<00:21:50.644> of<00:21:50.790> kind<00:21:50.951> of<00:21:51.113> money<00:21:53.067> here<00:21:53.244> too.

00:21:56.121 --> 00:22:06.069
And<00:21:56.217> it's<00:21:56.313> a<00:21:56.378> very<00:21:56.635> interesting,<00:21:57.888> you<00:21:57.920> know,<00:21:59.190> if<00:21:59.334> you<00:21:59.431> sit<00:22:00.074> in<00:22:00.218> a<00:22:00.234> cafe<00:22:00.957> quite<00:22:01.182> close<00:22:01.423> to<00:22:01.520> the<00:22:01.665> office<00:22:01.890> here,<00:22:03.116> you<00:22:03.213> can<00:22:03.374> hear<00:22:03.471> some<00:22:03.777> of<00:22:03.842> the<00:22:03.923> most<00:22:04.165> ridiculous<00:22:04.584> conversations<00:22:05.149> you're<00:22:05.310> ever<00:22:05.455> going<00:22:05.536> to<00:22:05.617> hear<00:22:05.714> in<00:22:05.794> your<00:22:05.956> life.

00:22:06.940 --> 00:22:10.183
Yeah,<00:22:07.311> you're<00:22:07.876> like,<00:22:08.521> okay,<00:22:09.344> it<00:22:09.425> certainly<00:22:09.812> has<00:22:10.054> that.

00:22:10.716 --> 00:22:15.584
Yeah,<00:22:11.038> it<00:22:11.103> has<00:22:11.280> that<00:22:11.410> sort<00:22:11.524> of<00:22:11.606> sense<00:22:11.999> of<00:22:13.881> people<00:22:14.143> here<00:22:14.389> believe<00:22:14.716> that<00:22:14.864> they're<00:22:15.027> changing<00:22:15.355> the<00:22:15.437> world.

00:22:17.928 --> 00:22:18.492
Some<00:22:18.299> are.

00:22:19.261 --> 00:22:19.829
A<00:22:19.281> couple<00:22:19.490> of<00:22:19.523> them<00:22:19.684> are.

00:22:20.086 --> 00:22:20.505
Yeah,<00:22:20.392> sure.

00:22:21.198 --> 00:22:22.744
Some,<00:22:21.471> some<00:22:21.697> are,<00:22:21.842> but<00:22:22.244> many<00:22:22.438> are<00:22:22.502> not.

00:22:23.372 --> 00:22:23.806
But<00:22:23.436> that's<00:22:23.629> okay.

00:22:23.887 --> 00:22:28.734
I<00:22:24.016> mean,<00:22:24.112> that's,<00:22:24.515> that's,<00:22:25.465> it's,<00:22:25.723> but<00:22:25.868> it's,<00:22:26.109> uh,<00:22:26.770> it<00:22:26.850> is<00:22:26.947> a<00:22:27.060> fascinating<00:22:27.575> place,<00:22:28.138> I<00:22:28.283> will<00:22:28.379> say<00:22:28.621> that.

00:22:29.410 --> 00:22:30.150
You<00:22:29.506> meet<00:22:29.651> some—.

00:22:30.939 --> 00:22:31.969
How<00:22:31.052> do<00:22:31.180> you<00:22:31.277> stay<00:22:31.438> grounded?

00:22:32.082 --> 00:22:34.995
Like,<00:22:32.307> how<00:22:32.404> do<00:22:32.468> you<00:22:32.500> focus<00:22:32.887> on<00:22:32.951> yourself,<00:22:33.434> your<00:22:33.531> mental<00:22:33.836> health,<00:22:34.174> all<00:22:34.255> of<00:22:34.335> that<00:22:34.561> type<00:22:34.738> of<00:22:34.770> stuff?

00:22:36.725 --> 00:22:49.769
Um,<00:22:40.526> I<00:22:40.606> think<00:22:40.833> you<00:22:40.930> have<00:22:41.157> to<00:22:41.254> sort<00:22:41.513> of—<00:22:41.739> I<00:22:41.820> mean,<00:22:41.982> like,<00:22:42.306> I'm,<00:22:42.451> first<00:22:42.726> of<00:22:42.856> all,<00:22:42.937> I'm<00:22:43.115> lucky<00:22:43.422> that<00:22:43.584> I'm<00:22:43.988> in,<00:22:44.231> in<00:22:44.409> one<00:22:45.741> Wait,<00:22:45.984> because<00:22:46.323> I'm<00:22:46.566> British,<00:22:48.167> I'm<00:22:48.491> already<00:22:49.057> half<00:22:49.397> empty.

00:22:51.960 --> 00:22:55.640
So,<00:22:52.024> like,<00:22:52.218> I<00:22:52.315> come<00:22:52.573> into<00:22:53.154> circumstances<00:22:54.559> where<00:22:54.801> I<00:22:54.962> kind<00:22:55.140> of<00:22:55.301> like<00:22:55.544> that.

00:22:55.705 --> 00:23:03.911
I<00:22:55.786> have<00:22:55.947> a<00:22:56.109> little<00:22:56.431> bit<00:22:56.738> of—<00:22:58.110> I'm<00:23:00.774> always<00:23:00.920> suspicious<00:23:01.582> of<00:23:02.552> overt<00:23:03.442> optimism.

00:23:03.959 --> 00:23:10.426
And<00:23:04.088> it's<00:23:04.185> been<00:23:04.493> really<00:23:04.670> interesting<00:23:05.058> being<00:23:05.317> here<00:23:05.560> at<00:23:05.705> IDEO<00:23:05.899> because<00:23:06.271> IDEO<00:23:06.433> is<00:23:06.530> an<00:23:06.594> incredibly<00:23:07.581> positive<00:23:08.147> place,<00:23:09.343> like,<00:23:09.456> full<00:23:09.990> of<00:23:10.087> optimism.

00:23:11.189 --> 00:23:14.185
Everything<00:23:11.628> is,<00:23:11.840> you<00:23:11.873> know,<00:23:12.019> like<00:23:12.671> we<00:23:12.899> lens<00:23:13.241> through<00:23:13.485> positivity.

00:23:14.869 --> 00:23:18.585
And<00:23:14.934> there<00:23:15.097> are<00:23:15.130> times<00:23:15.488> where<00:23:15.537> I'm<00:23:15.749> like,<00:23:16.890> wow,<00:23:17.390> this<00:23:17.584> is<00:23:17.729> so<00:23:18.052> positive.

00:23:19.328 --> 00:23:20.765
Can<00:23:19.813> I<00:23:19.845> stay<00:23:20.136> this<00:23:20.313> positive?

00:23:21.670 --> 00:23:28.213
I<00:23:21.928> think,<00:23:22.251> look,<00:23:22.574> the<00:23:23.624> truth<00:23:23.947> is<00:23:24.173> like<00:23:24.754> being<00:23:25.013> a<00:23:25.061> CEO<00:23:25.578> is<00:23:25.867> like<00:23:26.686> being<00:23:27.024> an<00:23:27.168> ultramarathon<00:23:27.891> runner.

00:23:29.482 --> 00:23:39.605
You<00:23:29.642> have<00:23:29.980> to<00:23:32.872> plan<00:23:33.514> really<00:23:34.382> intentionally<00:23:35.105> how<00:23:35.347> you<00:23:35.671> are<00:23:35.753> going<00:23:35.834> to<00:23:35.931> do<00:23:36.110> these<00:23:36.321> kinds<00:23:36.596> of<00:23:36.661> jobs<00:23:36.937> because<00:23:37.229> they<00:23:37.392> are<00:23:37.473> so<00:23:38.753> so<00:23:39.139> draining.

00:23:40.585 --> 00:23:53.137
Um,<00:23:41.951> and<00:23:42.127> you<00:23:42.208> know,<00:23:42.369> I,<00:23:42.995> I<00:23:43.076> try<00:23:43.252> and<00:23:43.397> kind<00:23:43.509> of<00:23:43.654> mix<00:23:44.281> up<00:23:46.145> the<00:23:46.370> work<00:23:46.707> itself<00:23:47.575> with<00:23:47.720> space<00:23:48.715> for<00:23:48.846> myself<00:23:50.216> to<00:23:50.347> step<00:23:50.755> outside<00:23:51.114> and<00:23:51.326> regenerate,<00:23:51.913> do<00:23:52.077> things<00:23:52.387> that<00:23:52.485> I<00:23:52.631> want<00:23:52.811> to<00:23:52.925> do.

00:23:54.233 --> 00:23:55.232
Fitness<00:23:54.636> is<00:23:54.781> really<00:23:54.894> important.

00:23:55.281 --> 00:23:56.666
Sleep<00:23:55.828> is<00:23:55.989> really<00:23:56.167> important.

00:23:57.697 --> 00:24:15.718
I've<00:23:57.778> got<00:23:57.874> a<00:23:57.939> friend<00:23:58.341> who<00:23:58.744> coaches,<00:23:59.695> um,<00:24:00.597> professional<00:24:01.161> triathletes<00:24:02.353> and<00:24:04.026> He<00:24:04.428> kind<00:24:04.669> of<00:24:06.276> has<00:24:06.534> this,<00:24:08.302> I<00:24:08.318> suppose,<00:24:08.607> approach<00:24:10.214> that<00:24:10.295> he<00:24:10.456> believes<00:24:10.938> that<00:24:11.500> like<00:24:11.677> CEOs<00:24:12.401> and<00:24:12.610> C-suite<00:24:13.222> executives<00:24:14.156> are<00:24:14.252> like<00:24:14.897> elite<00:24:15.283> athletes.

00:24:16.975 --> 00:24:19.487
You<00:24:17.055> know,<00:24:17.216> you<00:24:17.248> need<00:24:17.554> to<00:24:17.699> do<00:24:17.877> all<00:24:18.022> the<00:24:18.102> things<00:24:18.440> that<00:24:18.585> elite<00:24:18.907> athletes<00:24:19.326> do.

00:24:19.632 --> 00:24:26.158
You<00:24:19.664> need<00:24:19.890> to<00:24:20.277> eat<00:24:20.438> properly,<00:24:21.001> you<00:24:21.034> need<00:24:21.195> to<00:24:21.323> sleep<00:24:21.646> properly,<00:24:22.939> you<00:24:23.037> need<00:24:23.198> to<00:24:23.295> spend<00:24:23.683> time<00:24:24.169> kind<00:24:24.411> of<00:24:24.654> learning<00:24:25.074> and<00:24:25.204> educating<00:24:25.786> yourself.

00:24:26.206 --> 00:24:32.249
You<00:24:26.287> need<00:24:26.433> to<00:24:26.675> regenerate<00:24:28.293> and<00:24:28.438> you<00:24:28.535> need<00:24:28.762> to,<00:24:29.085> you<00:24:29.166> need<00:24:29.651> to<00:24:29.748> be<00:24:29.829> physically<00:24:30.314> fit,<00:24:30.815> otherwise<00:24:31.110> you<00:24:31.210> just<00:24:31.445> can't<00:24:31.713> do<00:24:31.880> the<00:24:31.964> work.

00:24:32.623 --> 00:24:42.518
And<00:24:34.173> I<00:24:34.237> think<00:24:34.463> so—<00:24:34.802> there's<00:24:35.383> so<00:24:35.771> little,<00:24:36.642> um,<00:24:38.757> attention<00:24:39.241> paid<00:24:39.629> in<00:24:39.725> those<00:24:40.032> areas<00:24:40.371> to<00:24:40.678> kind<00:24:40.839> of<00:24:40.936> people<00:24:41.194> who<00:24:41.340> do<00:24:41.550> these<00:24:41.888> kind<00:24:42.082> of<00:24:42.147> jobs.

00:24:43.825 --> 00:24:51.119
And<00:24:43.906> I<00:24:44.002> think,<00:24:44.245> you<00:24:44.277> know,<00:24:45.358> it<00:24:45.519> does<00:24:45.778> lead<00:24:45.923> to<00:24:46.084> questions<00:24:46.488> about<00:24:46.827> what<00:24:47.069> is<00:24:47.214> the<00:24:47.295> C-suite<00:24:47.795> going<00:24:47.908> to<00:24:47.972> become<00:24:48.456> and<00:24:48.682> what<00:24:48.989> is<00:24:49.150> the<00:24:49.231> role<00:24:49.392> of<00:24:49.489> the<00:24:49.586> CEO<00:24:50.038> as<00:24:50.199> we<00:24:50.361> look<00:24:50.538> into<00:24:50.764> the<00:24:50.910> future.

00:24:51.184 --> 00:25:01.909
Is,<00:24:52.717> is<00:24:52.862> it<00:24:52.959> going<00:24:53.104> to<00:24:53.201> be<00:24:53.427> this<00:24:53.847> lone<00:24:55.041> person<00:24:56.590> who<00:24:56.751> is<00:24:56.848> at<00:24:56.977> the<00:24:57.074> top<00:24:57.332> of<00:24:57.542> a<00:24:58.152> a<00:24:58.232> company<00:24:58.570> making<00:24:59.019> decisions<00:24:59.517> in<00:24:59.662> a<00:24:59.758> godlike<00:25:00.223> manner,<00:25:00.416> or<00:25:00.577> is<00:25:00.737> it<00:25:00.802> going<00:25:00.914> to<00:25:01.026> change<00:25:01.524> over<00:25:01.685> time?

00:25:02.022 --> 00:25:05.506
And<00:25:02.150> I,<00:25:03.371> I<00:25:03.451> personally<00:25:03.852> think<00:25:04.093> it,<00:25:04.575> it<00:25:04.735> has<00:25:04.960> to<00:25:05.121> change.

00:25:06.084 --> 00:25:16.392
The<00:25:06.887> role<00:25:07.224> is—<00:25:08.493> and<00:25:08.573> the<00:25:08.669> issues<00:25:09.055> that,<00:25:10.195> you<00:25:10.259> know,<00:25:10.355> people<00:25:10.596> are<00:25:10.676> dealing<00:25:10.981> with<00:25:11.110> now<00:25:11.158> are<00:25:11.238> so<00:25:11.559> complicated<00:25:13.085> that<00:25:13.165> you<00:25:13.310> can't—<00:25:13.663> it's<00:25:13.807> not<00:25:13.984> a<00:25:14.112> job<00:25:14.369> that<00:25:14.514> can<00:25:14.610> be<00:25:14.771> done<00:25:16.055> solo.

00:25:16.762 --> 00:25:18.303
You're<00:25:16.842> going<00:25:16.922> to<00:25:16.954> need<00:25:17.243> help,<00:25:17.500> you're<00:25:17.725> going<00:25:17.822> to<00:25:17.886> need<00:25:17.934> support.

00:25:18.785 --> 00:25:22.976
Um,<00:25:19.829> and<00:25:19.925> I<00:25:19.989> think<00:25:20.214> the<00:25:20.294> role<00:25:20.551> of<00:25:20.647> a<00:25:20.712> CEO<00:25:21.129> is<00:25:21.258> going<00:25:21.338> to<00:25:21.418> change<00:25:21.723> quite<00:25:21.836> profoundly<00:25:22.237> as<00:25:22.398> a<00:25:22.462> result<00:25:22.703> of<00:25:22.783> that.

00:25:24.643 --> 00:25:30.540
How<00:25:24.787> are<00:25:24.819> you<00:25:24.964> thinking<00:25:25.348> about<00:25:25.685> like<00:25:25.909> the<00:25:25.973> macroeconomic<00:25:26.903> environment,<00:25:27.367> just<00:25:27.608> the<00:25:27.672> macro<00:25:28.729> environment<00:25:30.011> in<00:25:30.171> general?

00:25:31.437 --> 00:25:34.033
Um,<00:25:31.934> and<00:25:32.078> how<00:25:32.271> is,<00:25:32.479> how<00:25:32.511> are<00:25:32.591> you<00:25:32.735> thinking<00:25:33.024> about<00:25:33.120> as<00:25:33.280> the<00:25:33.312> CEO<00:25:33.617> of<00:25:33.713> your<00:25:33.841> company?

00:25:34.081 --> 00:25:40.683
Because,<00:25:34.242> you<00:25:34.354> know,<00:25:34.658> like,<00:25:35.684> um,<00:25:35.956> CEOs<00:25:36.565> are<00:25:36.597> now<00:25:36.902> being<00:25:37.222> looked<00:25:37.382> to<00:25:37.526> comment<00:25:37.863> on<00:25:37.943> things<00:25:38.183> outside<00:25:38.520> of<00:25:38.648> their<00:25:38.824> own<00:25:39.225> company,<00:25:39.626> outside<00:25:39.882> of<00:25:39.962> their<00:25:40.170> own<00:25:40.331> industry.

00:25:40.747 --> 00:25:49.865
Like,<00:25:40.908> people<00:25:41.148> are<00:25:41.308> looking<00:25:41.693> to<00:25:42.254> leaders<00:25:42.734> with<00:25:42.846> so<00:25:42.991> much<00:25:43.215> lack<00:25:43.471> of<00:25:43.535> trust<00:25:43.872> in<00:25:43.952> other<00:25:44.833> areas<00:25:45.250> of<00:25:45.314> society,<00:25:45.971> they<00:25:46.179> look<00:25:46.340> to<00:25:46.436> CEOs<00:25:47.141> for<00:25:47.317> leadership,<00:25:47.798> which<00:25:48.022> is<00:25:48.327> probably<00:25:48.679> a<00:25:48.759> really<00:25:49.000> interesting<00:25:49.464> thing<00:25:49.625> for<00:25:49.785> you.

00:25:50.666 --> 00:25:52.109
Um,<00:25:51.243> how<00:25:51.372> are<00:25:51.468> you<00:25:51.644> thinking<00:25:51.869> about<00:25:52.045> it?

00:25:52.830 --> 00:26:05.318
Um,<00:25:54.369> well,<00:25:55.235> I,<00:25:55.427> I<00:25:55.491> think,<00:25:56.117> you<00:25:56.149> know,<00:25:56.453> it's<00:25:58.216> looking<00:25:58.441> at<00:25:58.537> the<00:25:58.778> economics<00:25:59.339> is<00:25:59.563> always<00:25:59.884> quite<00:26:00.140> hard<00:26:00.541> because<00:26:00.845> it's<00:26:01.086> sort<00:26:01.278> of<00:26:01.422> like<00:26:02.240> if<00:26:02.304> you<00:26:02.464> pay<00:26:02.689> too<00:26:02.849> much<00:26:03.042> attention<00:26:03.506> to<00:26:03.683> it,<00:26:03.827> you<00:26:03.971> can<00:26:04.067> get<00:26:04.244> freaked<00:26:04.548> out<00:26:04.709> really<00:26:04.933> quickly.

00:26:05.606 --> 00:26:11.906
I<00:26:05.654> mean,<00:26:05.751> I<00:26:05.767> think<00:26:06.632> there's<00:26:06.937> just<00:26:07.177> the<00:26:07.257> general<00:26:07.594> shape<00:26:08.011> of<00:26:09.117> how<00:26:09.277> does<00:26:09.438> the<00:26:09.582> economic<00:26:09.999> environment<00:26:10.544> look,<00:26:10.960> you<00:26:11.025> know,<00:26:11.201> long<00:26:11.377> term.

00:26:12.227 --> 00:26:14.856
Um,<00:26:13.349> what<00:26:13.445> does<00:26:13.541> it<00:26:13.605> look<00:26:13.766> like<00:26:13.942> in<00:26:14.006> different<00:26:14.311> environments?

00:26:14.904 --> 00:26:19.458
And<00:26:14.984> obviously<00:26:15.353> we've<00:26:15.513> come<00:26:15.705> through<00:26:15.914> a<00:26:15.994> period<00:26:16.331> where<00:26:17.533> You<00:26:17.597> know,<00:26:17.694> for<00:26:17.806> a<00:26:17.838> long<00:26:17.999> period<00:26:18.255> of<00:26:18.303> time,<00:26:18.416> money<00:26:18.656> was<00:26:18.817> free,<00:26:19.202> really.

00:26:19.924 --> 00:26:25.074
And<00:26:20.036> so<00:26:20.646> people,<00:26:21.528> um,<00:26:22.491> took<00:26:22.603> advantage<00:26:23.132> of<00:26:23.229> that<00:26:23.469> to<00:26:23.549> invest<00:26:23.951> in<00:26:24.031> all<00:26:24.111> sorts<00:26:24.368> of<00:26:24.432> different<00:26:24.753> things.

00:26:25.940 --> 00:26:33.625
Um,<00:26:26.357> and<00:26:26.437> that<00:26:26.598> was<00:26:26.742> obviously<00:26:27.079> incredibly<00:26:27.544> helpful<00:26:27.865> to<00:26:28.025> our<00:26:28.122> business<00:26:28.427> because<00:26:28.683> people<00:26:28.924> were<00:26:29.020> spending<00:26:29.325> that<00:26:29.421> money<00:26:29.710> on<00:26:29.742> looking<00:26:30.993> to<00:26:31.731> design<00:26:32.133> and<00:26:32.213> develop<00:26:32.614> and<00:26:32.694> innovate<00:26:33.095> in<00:26:33.175> new<00:26:33.336> ways.

00:26:34.282 --> 00:26:42.208
And<00:26:34.362> then<00:26:34.459> obviously<00:26:34.780> when,<00:26:35.181> you<00:26:35.325> know,<00:26:36.625> money's<00:26:37.026> not<00:26:37.250> free<00:26:37.507> anymore,<00:26:38.871> then<00:26:39.737> that<00:26:39.978> does<00:26:40.218> put<00:26:40.475> downward<00:26:40.796> pressure<00:26:41.117> on<00:26:41.261> a<00:26:41.341> business<00:26:41.678> like<00:26:41.903> ours.

00:26:42.400 --> 00:26:55.050
And<00:26:44.204> So<00:26:44.429> you<00:26:44.510> sort<00:26:44.848> of,<00:26:46.764> you<00:26:46.861> have<00:26:47.022> an<00:26:47.167> eye<00:26:47.344> on<00:26:47.489> it<00:26:47.650> all<00:26:47.746> the<00:26:47.843> time,<00:26:48.938> and<00:26:49.099> you're,<00:26:50.323> but<00:26:50.468> you<00:26:50.564> can't<00:26:50.951> become<00:26:52.014> too<00:26:52.175> fixated<00:26:52.738> about<00:26:52.867> it<00:26:52.899> because<00:26:53.060> there's<00:26:53.270> nothing<00:26:53.690> really<00:26:53.949> that<00:26:54.176> you<00:26:54.273> can<00:26:54.354> do<00:26:54.516> about<00:26:54.904> it.

00:26:56.684 --> 00:26:57.396
But<00:26:56.765> I<00:26:56.846> think<00:26:57.024> you're<00:26:57.169> right.

00:26:57.444 --> 00:27:08.726
I<00:26:57.509> mean,<00:26:57.655> I<00:26:57.752> think<00:26:57.978> there<00:26:58.173> is,<00:26:59.930> we're<00:27:00.026> at<00:27:00.059> a<00:27:00.155> time<00:27:00.430> when<00:27:01.495> there's<00:27:01.882> more<00:27:02.141> trust,<00:27:03.190> I<00:27:03.271> think,<00:27:03.529> in,<00:27:05.369> in<00:27:05.466> institutions<00:27:06.160> outside<00:27:06.499> of<00:27:06.579> government<00:27:06.967> than<00:27:07.064> there<00:27:07.225> is<00:27:07.451> for<00:27:07.548> the<00:27:07.628> governments<00:27:08.193> themselves.

00:27:08.839 --> 00:27:14.639
And<00:27:10.190> In<00:27:10.255> part,<00:27:10.496> that's<00:27:10.738> to<00:27:10.835> do<00:27:10.980> with<00:27:11.061> the<00:27:11.206> leadership<00:27:11.625> of<00:27:12.012> some<00:27:12.092> of<00:27:12.173> the<00:27:12.270> people<00:27:12.479> who've<00:27:12.656> been<00:27:12.753> running<00:27:12.995> governments<00:27:13.478> and<00:27:13.865> across<00:27:14.284> the<00:27:14.365> world.

00:27:14.687 --> 00:27:26.814
And<00:27:15.477> in<00:27:15.509> some<00:27:15.719> cases<00:27:16.074> it's<00:27:16.283> because,<00:27:16.702> you<00:27:16.783> know,<00:27:16.880> there<00:27:17.025> are<00:27:17.170> businesses<00:27:18.555> that<00:27:18.861> have<00:27:20.584> taken<00:27:20.954> on<00:27:21.034> a<00:27:21.051> much<00:27:21.356> wider<00:27:21.695> remit<00:27:21.984> and<00:27:22.242> responsibility<00:27:23.063> and<00:27:23.208> in<00:27:23.240> some<00:27:23.449> cases<00:27:23.852> are<00:27:24.093> way<00:27:24.270> bigger,<00:27:25.059> you<00:27:25.140> know,<00:27:25.301> just<00:27:26.106> financially.

00:27:26.991 --> 00:27:30.968
You<00:27:27.023> know,<00:27:27.233> you<00:27:27.313> look<00:27:27.490> at<00:27:27.555> the<00:27:27.700> size<00:27:27.961> of<00:27:28.566> some<00:27:28.729> of<00:27:28.794> the<00:27:28.876> biggest<00:27:29.187> corporations<00:27:29.693> in<00:27:29.775> the<00:27:29.857> world<00:27:30.085> and<00:27:30.167> they're<00:27:30.265> bigger<00:27:30.494> than<00:27:30.592> countries.

00:27:33.224 --> 00:27:34.325
And<00:27:33.305> so<00:27:33.467> obviously,<00:27:33.693> yeah,<00:27:33.774> it's<00:27:34.017> crazy.

00:27:34.681 --> 00:27:34.810
It<00:27:34.745> is.

00:27:34.859 --> 00:27:35.296
It's<00:27:35.069> crazy.

00:27:35.409 --> 00:27:35.506
Yeah.

00:27:35.919 --> 00:27:48.122
I<00:27:35.967> mean,<00:27:37.419> it's<00:27:37.904> like<00:27:38.307> Rockefeller<00:27:38.953> would<00:27:39.130> be<00:27:39.211> freaking<00:27:39.614> out,<00:27:40.486> like<00:27:40.647> how<00:27:40.744> much<00:27:40.986> control<00:27:41.551> over<00:27:41.793> these<00:27:42.019> companies,<00:27:42.761> you<00:27:42.858> know,<00:27:42.922> like<00:27:43.633> all<00:27:43.745> these<00:27:43.955> companies<00:27:44.278> that<00:27:44.359> got<00:27:44.617> busted<00:27:45.326> up,<00:27:45.728> you<00:27:45.760> know,<00:27:45.985> and<00:27:46.210> because<00:27:46.547> people<00:27:46.869> were<00:27:47.029> too<00:27:47.254> freaked<00:27:47.511> out<00:27:47.672> back<00:27:47.913> then.

00:27:48.797 --> 00:27:51.704
Now<00:27:49.038> they'd<00:27:49.262> be<00:27:49.359> like,<00:27:49.744> whoa,<00:27:50.226> why<00:27:50.564> haven't<00:27:50.965> you<00:27:51.062> done<00:27:51.206> that<00:27:51.431> here?

00:27:51.913 --> 00:27:52.203
Yeah.

00:27:52.893 --> 00:27:54.050
Well,<00:27:53.134> there<00:27:53.295> are<00:27:53.375> a<00:27:53.456> number<00:27:53.697> of<00:27:53.777> things.

00:27:54.098 --> 00:27:55.329
I<00:27:54.179> think<00:27:54.339> we<00:27:54.500> both<00:27:54.805> know<00:27:54.886> what<00:27:55.050> they<00:27:55.296> are.

00:27:55.395 --> 00:28:01.867
There<00:27:55.477> are<00:27:55.543> a<00:27:55.559> number<00:27:55.806> of<00:27:55.871> things,<00:27:56.134> particularly<00:27:56.462> in<00:27:56.544> the<00:27:56.643> tech<00:27:56.807> space<00:27:57.283> where<00:27:57.366> you<00:27:57.513> go,<00:27:59.512> it's<00:27:59.677> probably<00:28:00.006> time<00:28:00.335> for<00:28:00.484> you<00:28:00.517> to<00:28:00.665> get<00:28:01.159> broken<00:28:01.554> up<00:28:01.669> a<00:28:01.735> bit.

00:28:02.376 --> 00:28:06.209
Um,<00:28:02.841> yeah,<00:28:03.916> and<00:28:03.996> that<00:28:04.156> will<00:28:04.301> probably<00:28:04.782> happen<00:28:05.038> over<00:28:05.263> time,<00:28:05.536> and<00:28:05.616> that<00:28:05.760> will<00:28:05.905> be<00:28:06.001> good.

00:28:06.257 --> 00:28:09.947
You<00:28:06.338> know,<00:28:06.434> that<00:28:06.578> will<00:28:07.027> bring<00:28:07.268> innovation<00:28:07.781> as<00:28:08.006> we<00:28:08.166> bring<00:28:08.391> more<00:28:08.551> competition<00:28:09.064> around<00:28:09.289> certain<00:28:09.546> areas.

00:28:11.037 --> 00:28:21.832
Um,<00:28:12.561> but<00:28:12.641> yeah,<00:28:12.738> I<00:28:12.898> mean,<00:28:13.042> I<00:28:13.074> think<00:28:14.743> the<00:28:14.823> truth<00:28:15.144> is<00:28:15.304> corporations<00:28:16.106> and,<00:28:16.892> uh,<00:28:17.165> the<00:28:17.293> people<00:28:17.534> who<00:28:17.630> run<00:28:17.806> those<00:28:18.015> corporations<00:28:18.592> are<00:28:18.672> being<00:28:18.977> asked<00:28:19.154> to<00:28:19.314> look<00:28:19.475> at<00:28:19.555> things<00:28:19.876> that<00:28:19.972> they<00:28:20.180> weren't<00:28:20.661> asked<00:28:21.079> to<00:28:21.223> look<00:28:21.383> at<00:28:21.544> before.

00:28:22.121 --> 00:28:25.666
And,<00:28:23.308> you<00:28:23.468> know,<00:28:23.629> it's<00:28:23.821> not<00:28:24.126> just<00:28:24.431> about<00:28:24.672> making<00:28:25.089> money<00:28:25.345> anymore.

00:28:25.730 --> 00:28:31.745
It's<00:28:25.955> about<00:28:26.276> how<00:28:26.372> do<00:28:26.452> you,<00:28:26.773> how<00:28:27.013> do<00:28:27.158> you<00:28:27.238> make<00:28:27.479> your<00:28:27.575> money,<00:28:27.896> and<00:28:27.992> in<00:28:28.281> what<00:28:28.457> way<00:28:28.682> are<00:28:28.762> you<00:28:28.858> making<00:28:29.243> your<00:28:29.339> money,<00:28:29.644> and<00:28:29.740> are<00:28:29.901> you<00:28:30.542> What<00:28:30.686> are<00:28:30.767> you<00:28:30.847> doing<00:28:31.087> to<00:28:31.200> the<00:28:31.328> planet?

00:28:31.889 --> 00:28:33.958
How<00:28:32.082> are<00:28:32.210> you<00:28:32.932> engaging<00:28:33.349> employees?

00:28:34.054 --> 00:28:35.738
Do<00:28:34.215> you<00:28:34.311> have<00:28:34.471> a<00:28:34.535> diverse<00:28:35.177> workforce?

00:28:36.540 --> 00:28:37.743
Are<00:28:36.700> you<00:28:37.037> inclusive?

00:28:38.320 --> 00:28:39.635
Do<00:28:38.480> you<00:28:38.560> have<00:28:38.737> a<00:28:38.785> sense<00:28:39.042> of<00:28:39.122> belonging?

00:28:39.843 --> 00:28:45.087
Like,<00:28:40.228> all<00:28:40.325> of<00:28:40.469> those<00:28:40.725> things<00:28:41.046> are,<00:28:41.864> are<00:28:41.944> so<00:28:42.313> critical<00:28:42.746> to<00:28:42.858> how<00:28:43.035> you<00:28:43.131> run<00:28:43.291> a<00:28:43.371> company,<00:28:43.917> and<00:28:44.318> as<00:28:44.414> they<00:28:44.494> should<00:28:44.895> be.

00:28:45.937 --> 00:28:51.438
But<00:28:46.082> it's—<00:28:47.300> but<00:28:47.445> in,<00:28:47.685> you<00:28:47.782> know,<00:28:47.926> in<00:28:47.958> a<00:28:48.086> way,<00:28:48.327> it's<00:28:48.583> not<00:28:48.824> just<00:28:49.081> enough<00:28:49.385> for<00:28:49.626> a<00:28:49.770> corporation<00:28:50.380> now<00:28:50.492> to<00:28:50.588> make<00:28:50.829> a<00:28:50.893> ton<00:28:51.085> of<00:28:51.149> money.

00:28:52.272 --> 00:28:55.207
That's<00:28:52.528> not—<00:28:52.913> that's<00:28:53.218> one<00:28:53.475> barometer,<00:28:54.036> but<00:28:54.196> it<00:28:54.341> isn't<00:28:54.581> the<00:28:54.677> only<00:28:54.982> one.

00:28:55.319 --> 00:29:07.834
And<00:28:55.784> obviously<00:28:57.137> People<00:28:57.397> have<00:28:57.607> lots<00:28:57.802> of<00:28:57.883> opinions<00:28:58.418> about<00:28:58.677> companies<00:28:59.163> that<00:28:59.633> make<00:28:59.828> a<00:28:59.877> lot<00:28:59.990> of<00:29:00.120> money<00:29:00.379> but<00:29:00.525> aren't<00:29:00.703> doing<00:29:02.081> particularly<00:29:02.486> wonderful<00:29:02.956> things<00:29:03.200> for<00:29:03.297> the<00:29:03.394> environment<00:29:04.107> or<00:29:04.594> the<00:29:04.675> society,<00:29:06.560> and<00:29:06.642> that's<00:29:06.891> when<00:29:06.990> they<00:29:07.139> come<00:29:07.304> under<00:29:07.486> pressure.

00:29:09.444 --> 00:29:15.161
And<00:29:09.508> that's<00:29:09.830> probably<00:29:10.072> not<00:29:10.410> what<00:29:11.280> a<00:29:11.312> CEO<00:29:12.761> 60,<00:29:13.309> 70<00:29:13.792> years<00:29:14.017> ago<00:29:14.259> had<00:29:14.420> to<00:29:14.501> worry<00:29:14.662> about<00:29:14.903> too<00:29:15.016> much.

00:29:15.724 --> 00:29:16.449
Yeah,<00:29:16.047> for<00:29:16.208> sure.

00:29:17.162 --> 00:29:17.309
For<00:29:17.244> sure.

00:29:17.407 --> 00:29:19.203
I<00:29:17.489> can't<00:29:18.452> imagine<00:29:18.860> they<00:29:18.958> did.

00:29:19.595 --> 00:29:19.856
Yeah.

00:29:19.954 --> 00:29:21.407
I<00:29:20.085> can't<00:29:20.330> imagine<00:29:20.591> they<00:29:20.836> thought<00:29:20.934> about<00:29:21.146> it<00:29:21.228> once.

00:29:21.636 --> 00:29:21.718
Yeah.

00:29:22.850 --> 00:29:31.319
Derek,<00:29:23.124> finally,<00:29:23.446> we<00:29:23.608> end<00:29:23.834> every<00:29:24.656> interview<00:29:24.818> with<00:29:24.995> the<00:29:25.076> same<00:29:25.302> question,<00:29:25.705> and<00:29:25.866> that<00:29:26.044> is<00:29:26.173> at<00:29:26.205> CEO.com,<00:29:27.060> we<00:29:27.221> believe<00:29:27.415> the<00:29:27.544> chances<00:29:27.963> one<00:29:28.205> gives<00:29:29.318> is<00:29:29.415> just<00:29:29.657> as<00:29:29.738> important<00:29:30.125> as<00:29:30.222> the<00:29:30.303> chances<00:29:30.706> one<00:29:30.932> takes.

00:29:31.930 --> 00:29:34.761
When<00:29:32.043> you<00:29:32.206> hear<00:29:32.450> that,<00:29:32.678> who<00:29:32.841> gave<00:29:33.085> you<00:29:33.182> a<00:29:33.247> chance<00:29:33.605> to<00:29:33.752> get<00:29:33.914> you<00:29:34.012> to<00:29:34.077> where<00:29:34.305> you<00:29:34.484> are<00:29:34.582> today?

00:29:38.194 --> 00:29:39.935
Well,<00:29:38.552> I'll<00:29:38.698> start<00:29:39.089> out<00:29:39.252> with<00:29:39.414> a<00:29:39.431> story.

00:29:40.017 --> 00:29:47.168
So<00:29:40.635> I,<00:29:42.601> when<00:29:42.716> I<00:29:42.765> was<00:29:42.847> trying<00:29:42.961> to<00:29:43.027> get<00:29:43.092> into<00:29:43.338> advertising,<00:29:44.353> I<00:29:44.484> wrote<00:29:44.827> 175<00:29:46.971> letters.

00:29:49.816 --> 00:29:51.362
To<00:29:49.836> advertising<00:29:50.302> agencies<00:29:50.719> in<00:29:50.800> the<00:29:50.944> UK.

00:29:52.182 --> 00:29:54.977
I<00:29:52.310> got<00:29:52.567> 95<00:29:53.371> rejections<00:29:54.254> on<00:29:54.495> one<00:29:54.801> day.

00:29:56.263 --> 00:29:59.557
A<00:29:56.584> lot<00:29:56.825> of—<00:29:57.163> it's<00:29:58.111> a<00:29:58.127> lot<00:29:58.320> of<00:29:58.416> rejections<00:29:59.075> on<00:29:59.219> one<00:29:59.412> day.

00:30:00.425 --> 00:30:13.335
And<00:30:00.505> I<00:30:00.586> got<00:30:00.843> 2<00:30:01.148> interviews,<00:30:02.353> um,<00:30:04.121> and<00:30:05.728> one<00:30:05.841> of<00:30:05.905> those<00:30:06.130> interviews<00:30:06.548> was<00:30:06.709> a<00:30:06.773> company<00:30:07.094> called<00:30:07.320> Ogilvy<00:30:07.595> Mather<00:30:07.984> Direct,<00:30:08.406> which<00:30:08.568> is<00:30:08.665> a<00:30:08.730> direct<00:30:09.038> marketing<00:30:09.379> company,<00:30:09.719> part<00:30:10.773> of<00:30:10.919> the<00:30:11.243> Ogilvy<00:30:11.648> Mather<00:30:11.973> advertising<00:30:12.540> empire<00:30:12.881> at<00:30:13.010> the<00:30:13.108> time.

00:30:14.084 --> 00:30:22.909
And<00:30:14.229> there<00:30:14.310> was<00:30:14.567> a<00:30:14.648> man<00:30:15.131> there<00:30:15.373> called<00:30:15.679> Rod<00:30:15.920> Wright<00:30:16.967> who<00:30:17.128> gave<00:30:17.450> me—<00:30:18.448> I<00:30:18.497> mean,<00:30:20.026> I<00:30:20.043> was<00:30:20.284> not<00:30:20.526> Central<00:30:20.928> Casting,<00:30:21.572> so<00:30:21.814> I'd<00:30:21.975> not<00:30:22.200> been<00:30:22.361> to<00:30:22.523> university.

00:30:24.130 --> 00:30:25.576
I'd<00:30:24.306> just<00:30:24.644> turned<00:30:25.045> 20.

00:30:26.893 --> 00:30:29.705
I<00:30:27.054> looked—<00:30:27.793> I<00:30:27.857> mean,<00:30:28.018> I<00:30:28.098> got<00:30:28.323> carded<00:30:28.805> everywhere<00:30:29.303> I<00:30:29.448> went.

00:30:29.866 --> 00:30:35.581
Like,<00:30:31.794> I<00:30:31.874> could<00:30:32.019> go<00:30:32.260> past<00:30:33.320> a<00:30:33.400> pub<00:30:33.722> and<00:30:33.869> people<00:30:34.195> would<00:30:34.293> like,<00:30:34.766> can<00:30:34.864> we<00:30:34.945> see<00:30:35.174> your<00:30:35.337> ID?

00:30:35.695 --> 00:30:38.908
So<00:30:36.886> it<00:30:36.984> was—<00:30:37.881> and<00:30:37.946> he<00:30:38.044> took<00:30:38.223> a<00:30:38.288> chance<00:30:38.696> on<00:30:38.778> me.

00:30:40.678 --> 00:30:55.111
And<00:30:41.065> ever<00:30:41.177> since<00:30:41.548> that<00:30:41.806> kind<00:30:42.047> of<00:30:42.128> day,<00:30:43.642> I've<00:30:43.932> felt<00:30:44.287> like<00:30:44.947> in<00:30:45.028> everywhere<00:30:45.511> I've<00:30:45.753> worked,<00:30:46.542> when<00:30:46.720> I've<00:30:46.945> got<00:30:47.122> into<00:30:47.283> a<00:30:47.364> position<00:30:47.847> where<00:30:48.073> I<00:30:48.250> can<00:30:48.492> affect<00:30:48.832> something,<00:30:49.544> some<00:30:49.770> change,<00:30:51.551> I've<00:30:52.376> worked<00:30:52.684> hard<00:30:53.023> to<00:30:53.185> kind<00:30:53.428> of<00:30:54.237> pay<00:30:54.480> that<00:30:54.723> back.

00:30:57.492 --> 00:31:00.586
I<00:30:57.556> started<00:30:57.879> an<00:30:57.959> apprentice<00:30:58.362> program<00:30:58.765> when<00:30:58.910> I<00:30:58.926> was<00:30:59.087> at<00:30:59.506> Silverstein<00:30:59.957> and<00:31:00.118> Partners.

00:31:01.665 --> 00:31:03.825
We<00:31:01.907> started<00:31:02.407> a<00:31:02.455> school,<00:31:03.019> nothing<00:31:03.277> to<00:31:03.422> do<00:31:03.583> with<00:31:03.744> me.

00:31:03.905 --> 00:31:06.786
I<00:31:04.002> just<00:31:04.308> helped<00:31:04.485> support<00:31:04.953> the<00:31:05.033> school<00:31:05.340> there<00:31:05.872> at<00:31:06.038> Kupfer.

00:31:07.686 --> 00:31:10.346
Underrepresented<00:31:08.584> kind<00:31:08.760> of<00:31:08.808> communities<00:31:09.305> to<00:31:09.401> learn<00:31:09.561> about<00:31:09.786> creativity.

00:31:10.411 --> 00:31:18.407
And<00:31:11.212> rather<00:31:11.372> than<00:31:11.548> paying<00:31:12.029> like<00:31:12.526> $60,000<00:31:13.471> to<00:31:13.567> go<00:31:13.712> to<00:31:13.808> a<00:31:13.872> college,<00:31:15.458> we—<00:31:15.554> they<00:31:17.878> paid<00:31:18.102> nothing.

00:31:19.240 --> 00:31:23.118
And<00:31:19.304> we<00:31:19.400> taught<00:31:19.721> them<00:31:19.865> in<00:31:19.961> the<00:31:20.105> evenings<00:31:20.602> and<00:31:20.859> alongside<00:31:22.044> people<00:31:22.269> who<00:31:22.349> were<00:31:22.429> working<00:31:22.685> in<00:31:22.766> the<00:31:22.846> industry.

00:31:23.166 --> 00:31:24.993
And<00:31:23.310> that<00:31:23.551> was<00:31:23.727> incredibly<00:31:24.512> powerful.

00:31:26.067 --> 00:31:28.631
Again,<00:31:26.371> not<00:31:26.595> my<00:31:26.772> idea,<00:31:27.252> but<00:31:27.333> something<00:31:27.813> that<00:31:27.958> I<00:31:28.054> supported.

00:31:28.759 --> 00:31:42.824
And,<00:31:30.041> and<00:31:30.121> I<00:31:30.201> think<00:31:30.441> actually,<00:31:30.762> like,<00:31:32.380> I<00:31:32.525> do<00:31:33.182> One<00:31:33.342> of<00:31:33.374> the<00:31:33.502> things<00:31:33.663> that's<00:31:33.823> happened<00:31:34.064> to<00:31:34.144> me<00:31:34.224> since<00:31:34.545> I've<00:31:34.690> been<00:31:34.786> in<00:31:34.882> America,<00:31:35.348> I<00:31:35.364> think,<00:31:35.668> is<00:31:36.230> that<00:31:36.471> sense<00:31:36.727> of<00:31:36.856> kind<00:31:37.048> of<00:31:37.594> the<00:31:37.738> karmic<00:31:38.460> elements,<00:31:39.439> which<00:31:39.663> I<00:31:39.679> would<00:31:39.792> have<00:31:39.984> probably<00:31:40.722> dismissed<00:31:41.909> if<00:31:41.990> we're<00:31:42.102> still<00:31:42.327> in<00:31:42.407> London.

00:31:43.434 --> 00:31:44.188
I<00:31:43.450> think<00:31:43.626> it's<00:31:43.771> really<00:31:43.931> true.

00:31:44.332 --> 00:31:49.193
Like,<00:31:44.637> if<00:31:44.797> you<00:31:45.231> do<00:31:45.375> something<00:31:45.840> good<00:31:46.017> for<00:31:46.129> somebody,<00:31:47.461> they<00:31:47.541> do<00:31:47.701> something<00:31:48.022> good<00:31:48.183> for<00:31:48.327> you,<00:31:48.487> you<00:31:48.584> pay<00:31:48.760> it<00:31:48.889> forward.

00:31:50.172 --> 00:31:52.883
And<00:31:50.525> that's<00:31:51.552> profoundly<00:31:52.418> powerful.

00:31:54.023 --> 00:31:56.991
Um,<00:31:55.563> and<00:31:55.707> I<00:31:55.787> wish<00:31:56.060> more<00:31:56.285> people<00:31:56.606> did<00:31:56.830> that.

00:31:57.488 --> 00:32:08.793
I<00:31:57.504> mean,<00:31:57.793> you<00:31:57.825> know,<00:31:58.034> just<00:31:59.108> Sometimes<00:31:59.798> just<00:32:01.481> asking<00:32:01.979> somebody<00:32:02.460> for<00:32:02.764> help,<00:32:04.063> very<00:32:04.384> simple<00:32:04.785> thing<00:32:05.426> to<00:32:05.570> do,<00:32:05.827> which<00:32:05.987> I<00:32:06.132> don't<00:32:06.452> think<00:32:06.693> we<00:32:06.789> do<00:32:06.949> enough<00:32:08.296> in<00:32:08.392> business.

00:32:08.873 --> 00:32:16.089
It's<00:32:09.018> like,<00:32:09.290> you<00:32:10.301> know,<00:32:10.397> one<00:32:10.573> of<00:32:10.621> the<00:32:10.653> things<00:32:10.958> that's<00:32:11.199> really<00:32:11.455> interesting<00:32:11.904> about<00:32:12.080> this<00:32:12.241> place<00:32:12.626> is<00:32:13.123> we<00:32:13.347> work<00:32:13.604> together<00:32:14.085> as<00:32:14.309> a<00:32:14.486> kind<00:32:14.726> of,<00:32:15.352> as<00:32:15.464> a<00:32:15.608> group.

00:32:16.795 --> 00:32:20.980
No<00:32:17.035> one<00:32:17.212> person<00:32:17.596> goes,<00:32:17.997> I<00:32:18.174> did<00:32:18.414> this,<00:32:18.975> you<00:32:19.521> know,<00:32:19.681> Derek<00:32:19.937> did<00:32:20.098> this,<00:32:20.338> not<00:32:20.499> Clint.

00:32:21.701 --> 00:32:23.465
No,<00:32:22.006> that's<00:32:22.263> just<00:32:22.503> not<00:32:22.728> how<00:32:22.888> it<00:32:23.048> works.

00:32:23.770 --> 00:32:37.082
And<00:32:24.026> that<00:32:24.267> sort<00:32:24.491> of<00:32:24.523> sense<00:32:24.908> of<00:32:25.053> generosity<00:32:25.951> and<00:32:27.358> and<00:32:27.439> kind<00:32:27.632> of<00:32:28.244> openness<00:32:29.226> to<00:32:29.371> help<00:32:29.693> others,<00:32:29.951> I<00:32:30.031> think<00:32:31.802> not<00:32:31.963> only<00:32:32.140> makes<00:32:32.511> a<00:32:32.672> great<00:32:33.155> company,<00:32:34.282> but<00:32:34.378> I<00:32:34.459> think<00:32:34.765> makes<00:32:36.069> kind<00:32:36.246> of<00:32:36.311> a<00:32:36.440> great<00:32:36.504> society.

00:32:37.211 --> 00:32:45.630
And<00:32:37.339> I<00:32:37.355> think<00:32:37.612> if<00:32:37.741> we<00:32:37.918> did<00:32:38.078> that<00:32:38.319> more<00:32:39.508> often<00:32:39.846> and<00:32:39.926> we<00:32:40.087> really<00:32:40.328> listened<00:32:40.633> to<00:32:40.730> what<00:32:40.890> people<00:32:41.356> are<00:32:41.453> asking<00:32:41.919> for,<00:32:42.176> I<00:32:42.256> think<00:32:42.417> we<00:32:42.561> could<00:32:42.722> probably<00:32:43.140> make<00:32:44.184> the<00:32:44.265> countries<00:32:44.827> that<00:32:44.972> we<00:32:45.052> live<00:32:45.229> in<00:32:45.389> better.

00:32:47.312 --> 00:32:47.812
I<00:32:47.344> think<00:32:47.408> you're<00:32:47.618> right.

00:32:48.682 --> 00:32:49.601
I<00:32:48.747> think<00:32:48.908> you're<00:32:49.004> absolutely<00:32:49.408> right.

00:32:49.730 --> 00:32:51.471
Derek,<00:32:50.294> thank<00:32:50.520> you<00:32:50.552> so<00:32:50.713> much<00:32:50.939> for<00:32:51.084> coming<00:32:51.326> on.

00:32:51.519 --> 00:32:52.374
Seriously,<00:32:51.906> what<00:32:52.068> an<00:32:52.213> honor.

00:32:53.261 --> 00:32:54.105
Thank<00:32:53.492> you<00:32:53.525> very<00:32:53.674> much,<00:32:53.939> Clint.

00:32:54.171 --> 00:32:54.684
Really<00:32:54.402> enjoyed<00:32:54.651> it.

00:32:54.750 --> 00:32:55.577
Thank<00:32:54.915> you<00:32:54.948> for<00:32:55.081> inviting<00:32:55.494> me.