The apathy of a successful man

Kyle McDowell worked at three Fortune 10 firms for nearly 30 years, including UnitedHealth Group, CVS Health, and Bank of America. In his last two roles, he led just over 30,000 people. By every standard corporate America keeps, it worked.

"The level of apathy that I started to feel with each passing year for probably the previous 10 years had reached a point where I just felt so disconnected from the whole machine," he said on the CEO.com Podcast. "Which is a real twist, man, because I was responsible for creating many of the environments that I ultimately began to loathe."

In the summer of 2017, McDowell sat in a hotel room in Lawrence, Kansas, the night before a meeting with the top 40 or 50 leaders of a $7 billion program he had just inherited. He started writing down the moments from the previous two decades that had left him feeling small. He ended up with 10 sentences. Each one began with the word "we."

We do the right thing. Always. We lead by example. We say what we're going to do, then we do it. We take action. We own our mistakes. We pick each other up. We measure ourselves by outcomes, not activity. We challenge each other. Diplomatically. We embrace challenge. We obsess over details.

He introduced the principles to that organization, then to thousands of other employees. Results improved by nearly every measurable. That is not what stayed with him. "What trumps that is watching bosses transform into leaders," he said. "People that actually give a shit about those around them, invest their time and energy into those around them, instead of worrying about their own individual success."

The list became Begin With WE: 10 Principles for Building and Sustaining a Culture of Excellence, a Wall Street Journal and USA Today bestseller, and then a company, Kyle McDowell Inc. McDowell is quick to add a caveat. "There's nothing inflammatory or controversial in these principles," he said. "But simple is not easy."

Number seven gets the most resistance from the executives he coaches. Twice now, a client has rotated a laptop mid-session to show off a packed calendar. McDowell's response is to go meeting by meeting and ask how each one advances an outcome the person actually owns. The odds, he says, are that a lot of that activity connects to none of them. "I'm really grateful my Uber driver gets gas before they pick me up," he said. "But I'm not paying for that. That's a very important activity, but we pay for the outcomes."

Number eight is his favorite. In most companies, challenges flow in one direction, from whoever has the authority. McDowell wants them flowing in every direction, peer to peer and team to boss, with a single rule: "Challenges must be grounded in either data or experience, not opinions. We all have those."

The book took 18 months, working 28 to 40 hours a week. He told his wife that 1,000 copies sold would mean mission accomplished. It has sold around 30,000. The day he finished the manuscript, he walked upstairs, told her it was done, and wept. "It was the weirdest, unexpected thing," he said. "It took me 18 months to get him or her to the point where they were ready to come out and ready to take a place in the world."

McDowell thinks the old leadership playbook is dead. For decades, companies set the rules: if you wanted to work there, you subscribed. Remote work and the gig economy changed the math. Workers are no longer confined to a single zip code or industry, and he argues leadership has to shift with them. He extends the argument to the leaders themselves. "If the person you're being outside of the office is different than the person in the office, there's a bit of hypocrisy there," he said. "If you want folks to trust you, follow you, believe in you, and respect you, they have to see that you are authentically you inside and outside the workplace."

We end every episode of the CEO.com Podcast with the same question: who gave you a chance? McDowell named Vonda Ganey, his supervisor at a regional bank call center when he was about 21, who believed in him before he did. Then he named William Krenz, a boss who walked into his office around 7:00 one night and asked him to take over a departed peer's function on top of his own, in a domain where he had no experience. McDowell told Krenz he was making a mistake. Krenz disagreed, and the skills McDowell picked up in that job got him the next one.

"William had foresight for me that I didn't have for myself," McDowell said. "It is not just about the chances you take but also the chances you give. That's why we're here, man."

00:00:00 Introduction to Kyle McDowell
00:00:43 Kyle's Corporate America Background
00:01:32 Birth of the 10 We Principles
00:03:31 From Bosses to Leaders
00:05:12 Authenticity Inside and Outside Work
00:07:08 Remote Work and the Gig Economy Shift
00:08:23 Overview of the 10 Principles
00:13:30 Outcomes Not Activity
00:14:47 Challenging and Embracing Challenge
00:16:31 We Obsess Over Details
00:19:01 The Problem With Corporate Busyness
00:21:11 Writing Begin With We
00:24:01 Reading Recommendations
00:26:13 Daily Routine and Discipline
00:31:05 Thoughts on AI and the Future

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So<00:03:48.339> I<00:03:48.419> put<00:03:48.579> the<00:03:48.675> book<00:03:48.820> together<00:03:49.173> in<00:03:49.237> about<00:03:49.462> 18<00:03:49.798> months<00:03:50.344> and<00:03:51.563> it<00:03:52.205> has<00:03:52.863> exceeded<00:03:53.199> my<00:03:53.472> wildest<00:03:53.953> expectations.

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The<00:03:55.012> reception<00:03:55.493> that<00:03:55.654> it's<00:03:55.814> getting,<00:03:56.777> the<00:03:56.857> number<00:03:57.162> of<00:03:57.563> keynotes<00:03:57.980> I'm<00:03:58.140> doing<00:03:58.381> now<00:03:58.622> has<00:03:59.488> never<00:03:59.729> been<00:03:59.889> greater.

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And<00:04:00.290> I<00:04:00.386> just<00:04:00.547> think<00:04:00.723> it's<00:04:01.525> a<00:04:01.654> proof<00:04:01.975> point,<00:04:02.472> one<00:04:02.632> of<00:04:02.712> many,<00:04:03.595> that<00:04:04.381> leadership<00:04:05.183> has<00:04:05.424> changed.

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And<00:04:07.283> to<00:04:07.444> be<00:04:07.540> an<00:04:07.620> impactful<00:04:08.165> leader,<00:04:09.223> it<00:04:09.367> takes<00:04:09.992> a<00:04:10.152> hell<00:04:10.313> of<00:04:10.393> a<00:04:10.409> lot<00:04:10.633> more<00:04:10.729> effort<00:04:10.954> than<00:04:11.066> it<00:04:11.210> did<00:04:11.611> years<00:04:11.867> ago.

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And<00:04:13.390> it<00:04:13.534> takes<00:04:14.512> a<00:04:14.576> commitment<00:04:15.073> to<00:04:15.217> doing<00:04:15.522> that<00:04:15.842> every<00:04:16.019> single<00:04:16.339> day,<00:04:16.660> every<00:04:16.916> interaction,<00:04:17.942> actually.

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What<00:04:18.743> do<00:04:18.807> you<00:04:18.904> make<00:04:19.144> of<00:04:19.224> that?

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Like,<00:04:19.689> I<00:04:20.106> think<00:04:20.266> that's<00:04:20.426> entirely<00:04:20.987> right.

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I<00:04:21.404> think<00:04:21.628> it's<00:04:22.013> completely<00:04:22.510> accurate,<00:04:22.830> particularly<00:04:23.311> when<00:04:23.455> you<00:04:23.552> said<00:04:25.234> leadership<00:04:25.795> is<00:04:25.956> so<00:04:26.132> much<00:04:26.437> harder<00:04:26.933> and<00:04:27.078> so<00:04:27.318> much<00:04:28.680> more<00:04:28.841> complicated<00:04:29.546> than<00:04:29.706> it<00:04:29.802> was,<00:04:30.363> you<00:04:30.443> know,<00:04:30.604> 20<00:04:30.908> years<00:04:31.181> ago.

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I<00:04:31.982> mean,<00:04:32.126> we've<00:04:32.463> talked<00:04:32.671> to<00:04:32.767> a<00:04:32.912> lot<00:04:33.072> of<00:04:33.104> CEOs<00:04:33.809> and<00:04:33.953> leaders<00:04:34.226> on<00:04:34.354> this<00:04:34.530> show.

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And<00:04:35.717> my<00:04:35.894> sense<00:04:36.600> is<00:04:37.659> you<00:04:37.820> can<00:04:38.061> no<00:04:38.446> longer<00:04:38.847> just<00:04:39.104> be<00:04:39.264> the<00:04:39.345> CEO<00:04:39.971> of<00:04:40.131> your<00:04:40.388> company.

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You<00:04:41.592> have<00:04:41.736> a<00:04:41.977> role<00:04:42.378> outside<00:04:42.860> of<00:04:42.956> your<00:04:43.117> company<00:04:43.598> now.

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And<00:04:44.240> a<00:04:44.385> lot<00:04:44.577> of<00:04:44.722> CEOs<00:04:45.123> are<00:04:45.203> kind<00:04:45.364> of<00:04:45.444> grappling<00:04:46.070> with<00:04:46.327> what<00:04:46.487> that<00:04:46.792> is<00:04:47.065> and<00:04:47.450> do<00:04:47.611> they<00:04:47.771> have<00:04:47.948> a<00:04:48.076> role<00:04:48.413> and<00:04:48.895> deciding<00:04:49.392> if<00:04:49.456> they<00:04:49.681> want<00:04:49.842> to<00:04:50.259> do<00:04:50.420> that<00:04:50.660> or<00:04:50.965> not.

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But<00:04:51.302> regardless,<00:04:51.784> society<00:04:52.329> has<00:04:52.426> said,<00:04:52.586> hey,<00:04:52.747> we're<00:04:52.907> looking<00:04:53.148> to<00:04:53.244> CEOs<00:04:54.577> and<00:04:55.074> business<00:04:55.395> people<00:04:55.636> for<00:04:55.861> leadership<00:04:56.438> outside<00:04:56.824> of<00:04:56.984> what<00:04:57.161> they<00:04:57.321> do<00:04:57.498> in<00:04:57.626> their<00:04:57.803> company,<00:04:58.830> which<00:04:58.942> is<00:04:59.087> really<00:04:59.392> interesting.

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And<00:05:00.194> then<00:05:00.355> obviously<00:05:00.676> you've<00:05:00.772> got<00:05:00.949> the<00:05:01.077> whole<00:05:02.040> aspect<00:05:02.441> of<00:05:02.602> inside<00:05:02.955> of<00:05:03.083> your<00:05:03.244> company.

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So,<00:05:04.448> uh,<00:05:05.411> what,<00:05:05.652> how<00:05:06.150> do<00:05:06.230> you<00:05:06.375> say,<00:05:06.535> how<00:05:06.632> do<00:05:06.776> you<00:05:06.873> see<00:05:07.113> it?

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Like,<00:05:07.418> what<00:05:07.467> do<00:05:07.531> you<00:05:07.675> see<00:05:07.900> as<00:05:07.997> the<00:05:08.077> difference<00:05:08.542> from,<00:05:09.185> you<00:05:09.217> know,<00:05:09.361> being<00:05:09.666> a<00:05:09.683> leader<00:05:09.972> now<00:05:10.325> to<00:05:10.469> being<00:05:10.662> a<00:05:10.726> leader<00:05:10.983> even<00:05:11.192> just<00:05:11.352> like<00:05:11.449> 20<00:05:11.706> years<00:05:11.931> ago?

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Yeah.

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Well,<00:05:12.990> so<00:05:14.259> two<00:05:14.419> things.

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Uh,<00:05:15.287> first<00:05:15.608> is<00:05:16.571> a<00:05:16.603> CEO<00:05:17.149> that<00:05:17.310> is<00:05:17.406> struggling<00:05:18.193> with,<00:05:19.542> um,<00:05:19.959> an<00:05:20.039> obligation<00:05:21.549> to<00:05:21.709> play<00:05:21.966> a<00:05:22.111> role<00:05:22.528> in<00:05:22.609> their<00:05:22.769> community,<00:05:23.395> you<00:05:23.717> know,<00:05:24.134> in,<00:05:24.295> in<00:05:24.375> terms<00:05:24.680> of<00:05:25.322> something<00:05:25.579> greater<00:05:25.965> than<00:05:26.125> what<00:05:26.238> they<00:05:26.382> do<00:05:27.265> with<00:05:27.410> their<00:05:27.570> business<00:05:27.892> card<00:05:29.096> is,<00:05:29.658> um,<00:05:30.156> I<00:05:30.220> do<00:05:30.332> believe<00:05:30.621> that<00:05:30.782> is<00:05:30.878> an<00:05:31.023> obligation.

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And<00:05:33.194> I<00:05:33.275> think<00:05:33.516> the<00:05:33.581> struggle<00:05:34.016> comes<00:05:34.402> from<00:05:35.384> the<00:05:35.529> corporate<00:05:35.851> world<00:05:36.013> telling<00:05:36.286> us<00:05:36.431> we<00:05:36.512> have<00:05:36.673> to<00:05:36.753> be<00:05:36.979> one<00:05:37.156> person<00:05:37.639> inside<00:05:38.106> of<00:05:38.686> our,<00:05:39.636> quote<00:05:39.732> unquote,<00:05:40.296> professional<00:05:40.795> life<00:05:41.488> and<00:05:41.553> a<00:05:41.585> different<00:05:41.827> person<00:05:42.215> in<00:05:42.295> our<00:05:42.392> personal<00:05:42.715> life.

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And<00:05:43.844> I<00:05:43.925> struggled<00:05:44.312> with<00:05:44.409> that<00:05:44.635> for<00:05:44.700> many,<00:05:45.071> many<00:05:45.361> years,<00:05:45.765> a<00:05:45.781> couple<00:05:46.039> of—<00:05:46.765> two<00:05:46.910> dozen<00:05:47.217> years,<00:05:47.556> actually.

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But<00:05:49.654> when<00:05:50.590> you<00:05:50.702> realize<00:05:51.748> if<00:05:51.909> the<00:05:52.054> person<00:05:52.392> you're<00:05:52.552> being<00:05:52.794> outside<00:05:53.212> of<00:05:53.260> the<00:05:53.421> office<00:05:53.743> is<00:05:53.840> different<00:05:54.113> than<00:05:54.226> the<00:05:54.322> person<00:05:54.805> in<00:05:54.885> the<00:05:55.030> office,<00:05:55.915> there's<00:05:56.639> a<00:05:56.671> bit<00:05:56.832> of<00:05:56.913> hypocrisy<00:05:57.540> there.

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And<00:05:58.960> if<00:05:59.089> you<00:05:59.249> want<00:05:59.747> folks<00:06:00.051> to<00:06:00.308> trust<00:06:00.693> you<00:06:00.870> and<00:06:01.014> follow<00:06:01.496> you<00:06:01.913> and<00:06:01.993> believe<00:06:02.555> in<00:06:02.699> you<00:06:02.956> and<00:06:03.036> respect<00:06:03.518> you,<00:06:04.801> they<00:06:04.946> have<00:06:05.219> to<00:06:05.299> see<00:06:05.764> that<00:06:05.989> you<00:06:06.085> are<00:06:06.310> authentically<00:06:06.952> you<00:06:07.273> inside<00:06:07.770> and<00:06:07.915> outside<00:06:08.252> the<00:06:08.316> workplace.

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So<00:06:10.498> I'm<00:06:11.140> compelled<00:06:11.477> to<00:06:11.557> reply<00:06:11.862> to<00:06:11.959> that<00:06:12.183> part<00:06:12.360> of<00:06:12.424> your<00:06:12.568> question<00:06:12.970> first<00:06:13.226> because<00:06:13.547> it's<00:06:14.093> to<00:06:14.189> be—<00:06:15.393> we've<00:06:15.537> got<00:06:15.666> to<00:06:15.714> stop<00:06:16.660> expecting<00:06:17.158> people<00:06:17.431> to<00:06:17.495> be<00:06:17.639> something<00:06:18.024> they're<00:06:18.137> not<00:06:18.747> just<00:06:18.923> because<00:06:19.405> they're<00:06:19.549> on<00:06:19.645> the<00:06:19.725> clock.

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We<00:06:20.383> need<00:06:20.528> people<00:06:20.753> to<00:06:20.849> be<00:06:20.993> who<00:06:21.090> they<00:06:21.314> are.

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That's<00:06:22.277> where<00:06:22.357> the<00:06:22.454> best<00:06:22.758> ideas<00:06:23.015> and<00:06:23.095> innovation<00:06:24.540> is<00:06:24.700> birthed.

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To<00:06:25.916> me,<00:06:26.141> there's<00:06:26.559> a<00:06:26.640> couple<00:06:26.881> of<00:06:27.026> threads<00:06:27.364> that<00:06:27.605> are<00:06:28.233> driving<00:06:30.003> why<00:06:30.244> leadership<00:06:30.727> is<00:06:30.840> so<00:06:31.210> wildly<00:06:31.548> different<00:06:31.870> than<00:06:32.015> it<00:06:32.095> was,<00:06:32.739> gosh,<00:06:32.980> probably<00:06:33.543> even<00:06:34.450> 5<00:06:35.003> years<00:06:35.198> ago,<00:06:35.426> let<00:06:35.588> alone<00:06:35.979> 20.

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Well,<00:06:37.540> for<00:06:37.702> decades,<00:06:38.109> if<00:06:38.255> not<00:06:38.369> centuries,<00:06:40.330> organizations,<00:06:40.604> companies<00:06:41.634> were<00:06:41.875> able<00:06:42.133> to<00:06:42.293> set<00:06:42.760> an<00:06:42.857> expectation<00:06:43.967> of<00:06:44.209> how<00:06:44.547> the<00:06:44.627> team,<00:06:45.416> how<00:06:45.593> individuals,<00:06:46.220> how<00:06:46.317> employees<00:06:46.945> on<00:06:47.041> the<00:06:47.122> teams<00:06:47.605> inside<00:06:47.926> the<00:06:48.023> organization,<00:06:50.230> how<00:06:50.378> would<00:06:50.460> they<00:06:50.543> would<00:06:50.707> think,<00:06:50.971> how<00:06:51.070> would<00:06:51.218> they<00:06:51.301> behave.

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They<00:06:53.210> essentially<00:06:53.598> set<00:06:53.858> the<00:06:54.003> rules.

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Organizations<00:06:55.898> set<00:06:56.141> the<00:06:56.352> rules.

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And<00:06:57.032> if<00:06:57.097> you<00:06:57.178> want<00:06:57.323> to<00:06:57.404> work<00:06:57.647> here,<00:06:58.214> you<00:06:58.311> have<00:06:58.554> to<00:06:58.651> subscribe<00:06:59.218> to<00:06:59.348> these<00:06:59.591> rules.

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Well,<00:07:00.837> with<00:07:01.079> the<00:07:01.225> proliferation<00:07:02.276> of<00:07:02.599> work<00:07:02.793> at<00:07:02.922> home,<00:07:04.135> the<00:07:04.232> internet<00:07:04.555> expansion<00:07:05.104> allowing<00:07:05.509> people<00:07:05.719> to<00:07:05.913> work<00:07:06.818> broad<00:07:07.222> distances,<00:07:08.111> I<00:07:08.192> mean,<00:07:08.418> zip<00:07:08.661> codes<00:07:08.984> away,<00:07:09.162> states<00:07:09.566> away,<00:07:10.100> countries<00:07:10.357> away,<00:07:10.454> hemispheres<00:07:10.856> away,<00:07:12.707> the<00:07:12.933> worker,<00:07:13.351> the<00:07:13.496> workforce<00:07:14.237> more<00:07:14.398> broadly<00:07:14.865> has<00:07:15.058> more<00:07:15.364> options<00:07:15.831> than<00:07:15.927> ever.

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No<00:07:16.974> longer<00:07:17.360> are<00:07:17.392> they<00:07:17.537> confined<00:07:18.004> to<00:07:18.100> a<00:07:18.116> single<00:07:18.503> zip<00:07:18.744> code.

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No<00:07:19.211> longer<00:07:19.453> are<00:07:19.549> they<00:07:19.630> confined<00:07:19.937> to<00:07:20.024> a<00:07:20.041> single<00:07:20.457> industry.

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With<00:07:21.266> the<00:07:21.362> gig<00:07:21.602> economy<00:07:22.003> and<00:07:22.083> other<00:07:22.243> things<00:07:22.484> that<00:07:22.868> have<00:07:23.109> driven<00:07:23.365> just<00:07:23.686> wild<00:07:23.990> disruption<00:07:24.567> in<00:07:24.872> the<00:07:24.952> workplace<00:07:25.368> in<00:07:25.432> general.

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So<00:07:26.746> we<00:07:26.875> can't<00:07:27.115> expect<00:07:27.772> those<00:07:28.573> wild<00:07:28.894> shifts<00:07:29.839> not<00:07:30.737> to<00:07:30.833> result<00:07:31.362> in<00:07:31.538> what<00:07:31.698> is<00:07:31.842> needed<00:07:32.403> in,<00:07:32.660> in<00:07:32.740> a<00:07:32.756> shift<00:07:33.140> in<00:07:33.221> leadership.

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If,<00:07:34.342> you<00:07:34.406> know,<00:07:34.471> essentially<00:07:34.903> the<00:07:35.047> old<00:07:35.144> playbook<00:07:35.624> is<00:07:35.769> dead.

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And<00:07:36.842> if,<00:07:37.131> if<00:07:37.211> you<00:07:37.371> want<00:07:37.515> to<00:07:37.547> have<00:07:37.788> an<00:07:37.852> impact<00:07:38.365> and<00:07:38.445> if<00:07:38.525> you<00:07:38.589> want<00:07:38.733> to<00:07:38.813> find<00:07:39.294> genuine<00:07:39.711> fulfillment<00:07:40.272> and<00:07:40.352> not<00:07:40.592> feel<00:07:40.993> the<00:07:41.073> sense<00:07:41.329> of<00:07:41.457> apathy<00:07:41.778> that<00:07:41.938> I<00:07:42.034> felt,<00:07:43.316> to<00:07:43.397> me,<00:07:43.557> the<00:07:43.701> answer<00:07:43.941> is<00:07:44.102> clear.

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It's<00:07:44.598> you<00:07:44.743> establish<00:07:45.223> your<00:07:45.304> leadership<00:07:45.704> principles,<00:07:46.762> you<00:07:46.842> align<00:07:47.227> around<00:07:47.500> those<00:07:47.725> principles,<00:07:48.527> you<00:07:48.591> hold<00:07:48.767> each<00:07:48.928> other<00:07:49.088> accountable<00:07:50.131> to<00:07:50.227> those<00:07:50.452> principles<00:07:52.361> and<00:07:53.115> approach<00:07:53.564> it<00:07:53.725> as<00:07:53.837> a<00:07:53.901> team<00:07:54.222> instead<00:07:54.479> of<00:07:54.559> an<00:07:54.639> individual.

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And<00:07:55.570> I<00:07:55.666> realize,<00:07:56.067> by<00:07:56.212> the<00:07:56.308> way,<00:07:56.533> when<00:07:56.645> I<00:07:56.709> get<00:07:56.885> on<00:07:56.966> a<00:07:57.030> bit<00:07:57.126> of<00:07:57.206> a<00:07:57.271> soapbox<00:07:57.816> about<00:07:58.073> this,<00:07:58.233> I<00:07:58.313> realize<00:07:59.372> it<00:07:59.501> may<00:07:59.613> sound<00:07:59.934> a<00:08:00.078> bit<00:08:00.158> cliché<00:08:00.543> and<00:08:00.640> I<00:08:00.736> even<00:08:00.944> get<00:08:01.041> some<00:08:01.201> eye<00:08:01.362> rolls,<00:08:02.388> but<00:08:02.485> I'm<00:08:02.565> not<00:08:02.725> someone<00:08:03.046> that's<00:08:03.207> coming<00:08:03.527> at<00:08:03.688> this<00:08:03.832> from<00:08:03.993> an<00:08:04.073> academic<00:08:04.554> perspective<00:08:05.020> or<00:08:05.132> hypothetical<00:08:05.693> perspective.

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I've<00:08:06.335> done<00:08:06.560> it.

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I've<00:08:07.538> done<00:08:07.699> it<00:08:07.763> at<00:08:08.004> huge<00:08:08.341> organizations<00:08:09.046> with<00:08:09.528> wild<00:08:09.784> success.

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It<00:08:10.346> can<00:08:10.587> be<00:08:10.731> done.

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There<00:08:11.132> is<00:08:11.244> a<00:08:11.309> different<00:08:11.694> and<00:08:11.790> better<00:08:12.014> way.

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So<00:08:13.234> let's<00:08:13.618> go<00:08:13.715> through<00:08:13.859> your<00:08:14.019> 10.

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I<00:08:15.238> would<00:08:15.399> love<00:08:15.944> to<00:08:16.040> do<00:08:16.201> that<00:08:16.425> however<00:08:16.762> it<00:08:16.826> makes<00:08:17.115> sense<00:08:17.324> on<00:08:17.404> your<00:08:17.708> end<00:08:18.751> to<00:08:19.168> go<00:08:19.409> deep<00:08:19.649> on<00:08:19.810> those.

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But<00:08:20.355> I<00:08:20.451> think<00:08:20.932> that's<00:08:21.093> super<00:08:21.734> wild<00:08:21.975> to<00:08:22.055> get<00:08:22.199> your<00:08:22.296> sense<00:08:22.616> of<00:08:22.857> each<00:08:23.017> of<00:08:23.082> those.

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Yeah.

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And<00:08:24.365> Clint,<00:08:24.685> I<00:08:24.701> must<00:08:25.102> give<00:08:25.343> 2<00:08:25.584> caveats<00:08:26.129> before<00:08:26.370> I<00:08:26.466> dive<00:08:26.771> in,<00:08:27.172> really<00:08:27.348> quick<00:08:27.589> ones.

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The<00:08:27.990> first<00:08:28.374> is<00:08:30.059> they're<00:08:30.155> incredibly<00:08:30.620> simple.

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There's<00:08:32.160> nothing<00:08:32.721> inflammatory<00:08:33.443> or<00:08:33.523> controversial<00:08:34.469> in<00:08:34.566> these<00:08:34.726> principles,<00:08:36.009> but<00:08:36.153> simple<00:08:36.538> is<00:08:36.651> not<00:08:36.955> easy<00:08:38.014> and<00:08:38.319> we<00:08:38.415> can't<00:08:39.297> be<00:08:39.778> confused<00:08:40.725> or<00:08:41.286> or<00:08:41.945> influenced<00:08:42.491> otherwise.

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The<00:08:43.937> second<00:08:44.355> caveat<00:08:46.026> is,<00:08:46.203> and<00:08:46.283> this<00:08:46.508> is<00:08:46.830> the<00:08:46.910> most<00:08:48.613> beautiful<00:08:49.095> byproduct<00:08:50.204> of<00:08:50.702> writing<00:08:51.024> this<00:08:51.184> book<00:08:51.441> that<00:08:51.586> I<00:08:51.602> have—<00:08:51.843> it<00:08:52.711> was<00:08:52.871> unpredicted,<00:08:53.739> but<00:08:53.835> also<00:08:54.237> incredibly<00:08:54.800> beautiful<00:08:55.201> to<00:08:55.346> watch—<00:08:55.603> is<00:08:55.764> the<00:08:55.924> impact<00:08:56.728> I'm<00:08:56.872> hearing<00:08:57.113> these<00:08:57.274> principles<00:08:57.692> are<00:08:57.772> having<00:08:58.174> on<00:08:58.254> people's<00:08:58.576> personal<00:08:58.881> lives,<00:08:59.700> within<00:08:59.925> their<00:09:00.022> relationships,<00:09:01.050> how<00:09:01.146> they're<00:09:01.291> raising<00:09:01.548> their<00:09:01.693> children,<00:09:03.155> which<00:09:03.380> is—<00:09:03.557> it<00:09:03.637> gives<00:09:03.798> me<00:09:03.942> chills<00:09:04.135> to<00:09:04.296> even<00:09:04.440> say<00:09:04.681> that.

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I<00:09:04.922> never<00:09:05.180> intended<00:09:05.565> for<00:09:05.710> that,<00:09:05.887> but<00:09:06.031> I<00:09:06.047> hear<00:09:06.272> from<00:09:06.449> readers<00:09:07.060> a<00:09:07.108> lot<00:09:07.479> now,<00:09:07.817> and<00:09:07.882> that's<00:09:08.123> something<00:09:08.365> that's<00:09:08.849> a<00:09:08.945> constant<00:09:09.284> theme.

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So<00:09:11.041> the<00:09:11.122> first<00:09:11.670> is<00:09:11.766> the<00:09:11.847> foundational<00:09:14.134> principle:<00:09:14.154> we<00:09:14.300> do<00:09:14.396> the<00:09:14.477> right<00:09:14.719> thing<00:09:15.268> always.

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And<00:09:16.155> I<00:09:16.171> always<00:09:16.477> include<00:09:16.881> that<00:09:17.042> one-word<00:09:17.445> sentence,<00:09:18.413> always,<00:09:19.801> because<00:09:20.446> the<00:09:20.511> right<00:09:20.704> thing<00:09:21.075> is—<00:09:21.672> it<00:09:21.737> can<00:09:21.898> be<00:09:21.979> slippery.

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We<00:09:22.608> can<00:09:22.704> disagree<00:09:23.108> on<00:09:23.188> what<00:09:23.334> the<00:09:23.414> right<00:09:23.560> thing<00:09:23.817> is.

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And<00:09:24.139> I<00:09:24.220> walk<00:09:24.413> the<00:09:24.542> reader<00:09:24.799> through<00:09:26.168> some<00:09:26.329> decision<00:09:26.731> paths<00:09:27.005> to<00:09:27.134> kind<00:09:27.295> of<00:09:27.536> hopefully<00:09:27.923> land<00:09:28.164> on<00:09:28.261> what<00:09:28.422> is<00:09:28.744> ultimately<00:09:29.066> the<00:09:29.146> right<00:09:29.452> thing.

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But<00:09:31.185> that<00:09:31.411> is<00:09:31.588> the<00:09:31.991> foundation<00:09:32.459> of<00:09:32.540> who<00:09:32.620> we<00:09:32.782> are,<00:09:33.120> and<00:09:33.362> we<00:09:33.443> will<00:09:33.556> never<00:09:34.072> waver<00:09:34.427> against<00:09:34.717> that.

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And<00:09:35.153> as<00:09:35.229> a<00:09:35.249> matter<00:09:35.346> of<00:09:35.411> fact,<00:09:35.556> if<00:09:35.701> anyone<00:09:35.798> disagrees<00:09:36.023> with<00:09:36.120> it,<00:09:36.185> you<00:09:36.217> don't<00:09:36.346> want<00:09:36.427> them<00:09:36.475> on<00:09:36.507> your<00:09:36.556> team<00:09:36.604> anyway.

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We're<00:09:36.814> going<00:09:36.878> to<00:09:36.910> aspire<00:09:39.056> to<00:09:39.104> do<00:09:39.152> the<00:09:39.232> right<00:09:39.456> thing<00:09:39.633> always.

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Not<00:09:40.338> perfect,<00:09:41.059> but<00:09:41.155> we<00:09:41.395> are<00:09:41.459> going<00:09:41.556> to<00:09:41.620> aspire<00:09:41.956> to<00:09:42.036> do<00:09:42.132> so.

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Now,<00:09:42.982> as<00:09:43.094> a<00:09:43.222> leader<00:09:43.559> inside<00:09:43.815> of<00:09:43.879> an<00:09:43.959> organization,<00:09:44.584> whether<00:09:44.744> I<00:09:44.825> have<00:09:44.985> people<00:09:45.225> that<00:09:45.305> report<00:09:45.626> to<00:09:45.706> me<00:09:45.802> or<00:09:45.882> not,<00:09:46.619> I<00:09:46.764> think<00:09:46.988> the<00:09:47.036> number<00:09:47.389> one<00:09:47.565> way<00:09:47.805> to<00:09:48.046> exhibit<00:09:48.590> every<00:09:48.783> single<00:09:49.151> day<00:09:49.408> that<00:09:49.552> you<00:09:49.712> are<00:09:49.872> committed<00:09:50.289> to<00:09:51.154> doing<00:09:51.315> the<00:09:51.347> right<00:09:51.571> thing<00:09:51.747> is<00:09:51.876> to<00:09:52.036> just<00:09:52.196> lead<00:09:52.292> by<00:09:52.517> example.

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And<00:09:53.799> I<00:09:53.815> recognize<00:09:54.295> that<00:09:54.391> sounds<00:09:54.760> a<00:09:54.776> little<00:09:54.936> cliché,<00:09:56.298> but<00:09:56.443> the<00:09:56.523> question<00:09:56.923> is<00:09:57.020> not,<00:09:57.244> should<00:09:57.516> I<00:09:57.660> lead<00:09:57.821> by<00:09:57.965> example?

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You<00:09:58.558> already<00:09:58.782> are.

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You<00:09:59.583> are<00:09:59.744> leading<00:09:59.984> by<00:10:00.144> example.

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The<00:10:00.625> question<00:10:01.090> is,<00:10:01.266> am<00:10:01.410> I<00:10:01.571> leading<00:10:02.228> with<00:10:02.388> an<00:10:02.468> example<00:10:02.933> that<00:10:03.093> I<00:10:03.173> would<00:10:03.269> be<00:10:03.494> proud<00:10:03.814> to<00:10:03.846> see<00:10:04.070> replicated?

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I<00:10:05.097> want<00:10:05.193> to<00:10:05.257> see<00:10:05.434> this<00:10:05.675> played<00:10:05.980> out.

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Would<00:10:06.558> my<00:10:06.718> mother<00:10:07.505> watch<00:10:07.682> this<00:10:07.842> behavior<00:10:08.485> and<00:10:08.549> be<00:10:08.709> proud<00:10:09.271> of<00:10:09.368> the<00:10:09.448> person<00:10:09.930> I<00:10:10.090> am<00:10:10.187> and<00:10:10.315> how<00:10:10.379> I'm<00:10:10.556> behaving?

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But<00:10:12.499> to<00:10:13.286> lead<00:10:13.462> by<00:10:13.687> example,<00:10:14.650> the<00:10:14.731> number<00:10:15.052> one<00:10:15.212> aspect<00:10:15.710> or<00:10:16.031> trait<00:10:16.352> of<00:10:16.417> someone<00:10:16.738> that<00:10:16.914> leads<00:10:17.155> by<00:10:17.300> example,<00:10:17.717> in<00:10:17.749> my<00:10:17.894> mind,<00:10:18.343> is<00:10:18.440> someone<00:10:19.066> that<00:10:19.162> makes<00:10:19.387> good<00:10:19.483> on<00:10:19.564> their<00:10:19.644> commitments.

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So<00:10:20.447> we,<00:10:20.607> number<00:10:20.848> 3,<00:10:21.089> is<00:10:21.234> we<00:10:21.314> say<00:10:21.571> what<00:10:21.715> we're<00:10:21.796> going<00:10:22.036> to<00:10:22.133> do<00:10:22.936> and<00:10:23.016> then<00:10:23.112> we<00:10:23.241> do<00:10:23.353> it.

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Anyone<00:10:25.087> who<00:10:25.167> spent<00:10:25.569> any<00:10:25.729> significant<00:10:26.179> amount<00:10:26.404> of<00:10:26.436> time,<00:10:26.693> as<00:10:26.773> a<00:10:26.789> matter<00:10:26.934> of<00:10:26.966> fact,<00:10:27.191> probably<00:10:27.977> very<00:10:28.138> little<00:10:28.315> time<00:10:28.716> inside<00:10:29.053> of<00:10:29.182> the<00:10:29.278> corporate<00:10:29.663> world,<00:10:31.269> has<00:10:31.446> been<00:10:31.606> disappointed<00:10:32.313> by<00:10:32.666> someone<00:10:33.052> else<00:10:33.373> in<00:10:33.437> a<00:10:33.533> different<00:10:33.854> functional<00:10:34.320> area<00:10:34.754> or<00:10:34.818> someone<00:10:35.139> else<00:10:35.300> in<00:10:35.380> general<00:10:35.781> who<00:10:36.022> committed<00:10:36.424> to<00:10:36.584> do<00:10:36.681> something<00:10:37.371> that<00:10:37.532> you<00:10:37.692> needed.

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Maybe<00:10:38.656> it<00:10:38.688> was<00:10:38.833> to<00:10:38.913> take<00:10:39.170> it<00:10:39.876> for<00:10:40.422> further<00:10:40.760> dissemination<00:10:41.482> to<00:10:41.948> your<00:10:42.124> boss,<00:10:42.430> whatever<00:10:42.622> the<00:10:42.687> case<00:10:42.927> is.

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We've<00:10:44.517> all<00:10:44.614> been<00:10:44.774> disappointed<00:10:45.272> by<00:10:45.416> that.

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So<00:10:46.043> I<00:10:46.219> believe<00:10:46.541> before<00:10:47.103> we<00:10:47.199> start<00:10:47.665> making<00:10:47.986> commitments<00:10:48.403> to<00:10:48.468> those<00:10:48.692> we<00:10:48.773> serve<00:10:49.030> externally,<00:10:49.752> we<00:10:49.849> got<00:10:49.993> to<00:10:50.057> make<00:10:50.298> those<00:10:50.475> commitments<00:10:51.278> and<00:10:51.503> honor<00:10:51.679> those<00:10:51.840> commitments<00:10:52.466> behind<00:10:52.707> the<00:10:52.787> curtain.

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First<00:10:54.024> and<00:10:54.152> foremost,<00:10:54.650> that<00:10:54.811> is<00:10:54.971> where<00:10:55.116> this<00:10:55.292> begins.

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If<00:10:55.710> we're<00:10:55.919> excellent<00:10:56.400> with<00:10:56.481> the<00:10:56.577> details<00:10:56.978> behind<00:10:57.284> the<00:10:57.316> scenes,<00:10:57.942> Our<00:10:58.086> customers<00:10:58.487> will<00:10:58.568> feel<00:10:58.808> that,<00:10:58.985> and<00:10:59.129> then<00:10:59.226> we<00:10:59.370> can<00:10:59.466> deliver<00:10:59.723> on<00:10:59.867> commitments<00:11:00.253> to<00:11:00.349> them.

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But<00:11:01.873> for<00:11:02.098> us<00:11:02.258> to<00:11:03.221> make<00:11:03.382> good<00:11:03.558> on<00:11:03.719> we<00:11:03.799> number<00:11:04.040> 3,<00:11:04.280> we<00:11:04.361> got<00:11:04.521> to<00:11:04.601> look<00:11:04.762> at<00:11:04.826> we<00:11:04.922> number<00:11:05.147> 4,<00:11:05.388> and<00:11:05.468> that's<00:11:05.644> we<00:11:05.789> take<00:11:06.029> action.

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And<00:11:07.008> every<00:11:07.249> organization<00:11:08.051> is<00:11:08.212> ripe<00:11:08.453> with<00:11:08.613> opportunities<00:11:09.319> that<00:11:09.640> all<00:11:09.736> of<00:11:09.833> us<00:11:09.977> know<00:11:10.137> about,<00:11:11.181> but<00:11:11.325> usually<00:11:11.662> there's<00:11:11.967> very<00:11:12.288> little<00:11:12.464> incentive<00:11:13.010> to<00:11:13.106> raise<00:11:13.331> your<00:11:13.491> hand<00:11:13.668> and<00:11:13.764> say,<00:11:13.973> hey<00:11:14.069> boss,<00:11:14.374> this<00:11:14.550> is<00:11:14.631> a<00:11:14.775> problem.

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And<00:11:15.529> if<00:11:15.593> you<00:11:15.674> don't<00:11:15.770> mind,<00:11:16.011> I'm<00:11:16.107> going<00:11:16.187> to<00:11:16.219> go<00:11:16.316> take<00:11:16.492> a<00:11:16.620> look<00:11:16.733> at<00:11:16.861> this.

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There's<00:11:17.840> usually<00:11:18.225> very<00:11:18.466> little<00:11:18.626> incentive<00:11:19.044> to<00:11:19.204> do<00:11:19.364> so.

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So,<00:11:20.488> but<00:11:20.632> inside<00:11:20.953> a<00:11:21.033> culture<00:11:21.675> of<00:11:21.755> excellence,<00:11:22.333> which<00:11:22.558> is<00:11:22.799> always<00:11:23.055> my<00:11:23.216> goal,<00:11:23.537> is<00:11:23.842> to<00:11:23.938> build<00:11:24.098> a<00:11:24.179> culture<00:11:24.435> of<00:11:24.564> excellence.

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When<00:11:25.703> we<00:11:25.783> see<00:11:26.023> something,<00:11:26.408> we<00:11:26.488> say<00:11:26.681> something.

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And<00:11:27.852> that<00:11:27.948> doesn't<00:11:28.253> necessarily<00:11:28.685> mean<00:11:28.910> we<00:11:29.135> jump<00:11:29.375> right<00:11:29.616> at<00:11:29.728> it<00:11:29.856> or<00:11:29.936> we're<00:11:30.097> a<00:11:30.113> cowboy<00:11:30.530> and<00:11:30.594> we<00:11:30.674> take<00:11:30.979> over<00:11:31.091> something<00:11:31.460> that<00:11:31.556> doesn't<00:11:31.877> need,<00:11:32.342> that<00:11:32.438> doesn't<00:11:32.823> report<00:11:33.144> into<00:11:33.400> our<00:11:33.561> functional<00:11:33.897> area.

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But<00:11:34.362> what<00:11:34.459> it<00:11:34.587> does<00:11:34.844> mean<00:11:35.004> is<00:11:35.148> we're<00:11:35.228> not<00:11:35.405> going<00:11:35.517> to<00:11:35.726> act<00:11:35.870> like<00:11:35.982> it's<00:11:36.127> not<00:11:36.351> there.

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We<00:11:37.730> will<00:11:38.035> get<00:11:38.195> it<00:11:38.757> added<00:11:38.917> to<00:11:38.997> some<00:11:39.398> list<00:11:39.590> of<00:11:39.735> things<00:11:40.039> to<00:11:40.120> do,<00:11:40.280> but<00:11:40.376> we're<00:11:40.489> not<00:11:40.649> going<00:11:40.793> to<00:11:40.857> turn<00:11:41.018> a<00:11:41.034> cheek<00:11:41.338> to<00:11:41.435> it.

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But<00:11:42.445> if<00:11:42.525> you<00:11:42.605> want<00:11:42.782> your<00:11:42.942> teams<00:11:43.263> to<00:11:43.407> take<00:11:43.648> action,<00:11:45.107> everyone<00:11:45.428> has<00:11:45.652> to<00:11:45.733> be<00:11:45.829> comfortable<00:11:46.246> that<00:11:46.390> we're<00:11:46.486> not<00:11:46.631> going<00:11:46.727> to<00:11:46.775> be<00:11:46.871> perfect<00:11:47.272> at<00:11:47.432> it,<00:11:47.577> right?

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So<00:11:48.635> we,<00:11:48.731> number<00:11:49.020> 5,<00:11:49.293> addresses<00:11:49.758> that.

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We<00:11:50.223> own<00:11:50.544> our<00:11:50.640> mistakes.

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When<00:11:52.323> we<00:11:52.643> shift<00:11:53.140> from<00:11:53.685> an<00:11:53.909> I<00:11:54.486> and<00:11:54.566> me<00:11:54.743> and<00:11:54.871> my<00:11:55.063> focus<00:11:55.528> paradigm<00:11:56.105> to<00:11:56.313> a<00:11:56.489> we-first<00:11:57.274> paradigm,<00:11:58.556> we<00:11:58.637> start<00:11:58.989> to<00:11:59.117> realize<00:12:00.095> that<00:12:00.335> mistakes<00:12:01.361> truly<00:12:01.922> are<00:12:02.162> opportunities<00:12:02.819> for<00:12:02.979> learning.

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They<00:12:04.245> are<00:12:04.662> a<00:12:04.982> black<00:12:05.383> and<00:12:05.463> white<00:12:05.703> example<00:12:06.120> of<00:12:06.264> what<00:12:06.488> not<00:12:06.825> to<00:12:06.905> do.

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So,<00:12:07.770> I<00:12:07.786> like<00:12:08.011> to<00:12:08.091> be<00:12:08.251> tough<00:12:08.508> on<00:12:08.604> the<00:12:08.748> problems,<00:12:09.229> tough<00:12:09.485> on<00:12:09.613> the<00:12:09.693> mistakes,<00:12:10.895> but<00:12:10.991> not<00:12:11.232> tough<00:12:11.472> on<00:12:11.616> the<00:12:11.712> person<00:12:12.097> that<00:12:12.337> discovered<00:12:12.818> the<00:12:12.866> mistake.

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Now,<00:12:13.539> I'm<00:12:13.635> not<00:12:13.812> naive.

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There<00:12:14.356> are<00:12:14.837> mistakes<00:12:15.238> from<00:12:15.398> malice<00:12:15.879> and<00:12:15.959> carelessness<00:12:16.440> that<00:12:16.520> we're<00:12:16.616> not<00:12:16.760> going<00:12:16.936> to<00:12:17.000> deal<00:12:17.161> with,<00:12:17.401> but<00:12:18.054> By<00:12:18.199> and<00:12:18.279> large,<00:12:18.554> if<00:12:18.683> we<00:12:18.844> want<00:12:19.021> people<00:12:19.344> to<00:12:19.424> take<00:12:19.731> action,<00:12:20.634> we've<00:12:20.795> got<00:12:20.940> to<00:12:21.037> be<00:12:21.182> comfortable<00:12:21.537> with<00:12:21.682> the<00:12:21.747> mistakes<00:12:22.166> they're<00:12:22.311> going<00:12:22.392> to<00:12:22.424> make.

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So<00:12:22.811> we're<00:12:22.956> all<00:12:23.069> going<00:12:23.182> to<00:12:23.295> own<00:12:23.456> those<00:12:23.682> mistakes<00:12:24.020> and<00:12:24.085> get<00:12:24.262> better<00:12:24.488> from<00:12:24.553> them.

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When<00:12:26.007> someone<00:12:26.266> makes<00:12:26.590> a<00:12:26.606> mistake,<00:12:27.076> though,<00:12:27.465> they're<00:12:27.725> only<00:12:27.887> going<00:12:28.016> to<00:12:28.049> raise<00:12:28.292> that<00:12:28.454> hand<00:12:28.762> and<00:12:28.843> say,<00:12:29.248> I've<00:12:29.345> made<00:12:29.507> a<00:12:29.556> mistake,<00:12:29.928> if<00:12:30.074> we<00:12:30.236> know<00:12:31.047> that<00:12:31.193> we<00:12:31.290> number<00:12:31.549> 6<00:12:32.084> is<00:12:32.732> front<00:12:32.927> of<00:12:33.056> mind,<00:12:33.251> and<00:12:33.332> that's<00:12:33.559> we<00:12:33.704> pick<00:12:33.899> each<00:12:34.045> other<00:12:34.288> up.

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We<00:12:35.348> all<00:12:35.445> bring<00:12:35.607> baggage<00:12:36.013> to<00:12:36.175> work.

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We've<00:12:37.132> all<00:12:37.294> got<00:12:37.472> drama<00:12:37.878> going<00:12:38.105> on<00:12:38.267> in<00:12:38.299> our<00:12:38.429> lives.

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I<00:12:41.078> think<00:12:41.355> it's<00:12:41.519> a<00:12:41.567> human<00:12:42.139> obligation,<00:12:42.809> first<00:12:43.119> of<00:12:43.217> all,<00:12:43.947> to<00:12:44.364> pick<00:12:44.589> someone<00:12:44.926> up<00:12:45.071> who's<00:12:45.247> down.

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If<00:12:45.906> they're<00:12:46.050> struggling,<00:12:46.532> maybe<00:12:46.676> they<00:12:46.773> got<00:12:46.917> a<00:12:46.933> sick<00:12:47.238> kid<00:12:47.511> or<00:12:47.559> an<00:12:47.800> aging<00:12:48.137> parent,<00:12:48.683> whatever<00:12:48.876> the<00:12:48.924> scenario<00:12:49.390> is<00:12:49.486> in<00:12:49.567> their<00:12:49.727> life,<00:12:50.931> we've<00:12:51.252> got<00:12:51.429> to<00:12:51.574> pick<00:12:51.750> them<00:12:51.927> up.

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A<00:12:52.553> leader<00:12:52.778> has<00:12:53.019> a<00:12:53.356> different<00:12:53.741> and<00:12:53.838> further<00:12:54.223> obligation,<00:12:55.363> and<00:12:55.443> that<00:12:55.604> is<00:12:55.684> to<00:12:55.829> propel<00:12:56.166> those<00:12:56.407> around<00:12:56.728> them<00:12:56.888> to<00:12:56.985> new<00:12:57.193> heights.

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Any<00:12:58.574> boss<00:12:58.815> can<00:12:58.976> check<00:12:59.233> a<00:12:59.297> box.

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Any<00:13:00.003> manager<00:13:00.726> can<00:13:01.143> kind<00:13:01.368> of<00:13:01.689> manage<00:13:02.123> a<00:13:02.187> process<00:13:02.765> or<00:13:02.829> a<00:13:02.910> group<00:13:03.086> of<00:13:03.231> people,<00:13:03.953> but<00:13:04.050> it<00:13:04.114> takes<00:13:04.419> a<00:13:04.499> leader<00:13:04.836> to<00:13:04.981> say,<00:13:05.238> listen,<00:13:05.543> man,<00:13:05.719> I<00:13:05.800> care<00:13:06.041> about<00:13:06.281> what's<00:13:06.924> next<00:13:07.165> for<00:13:07.309> you.

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You<00:13:08.192> want<00:13:08.353> my<00:13:08.449> job?

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No,<00:13:09.483> you<00:13:09.563> don't<00:13:09.692> want<00:13:09.788> my<00:13:09.885> job.

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Okay.

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Do<00:13:10.384> you<00:13:10.464> want<00:13:10.593> to<00:13:10.673> go?

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What<00:13:11.027> do<00:13:11.075> you<00:13:11.156> want<00:13:11.236> to<00:13:11.332> do?

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Including<00:13:12.683> starting<00:13:13.005> a<00:13:13.021> side<00:13:13.327> hustle.

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The<00:13:14.356> more<00:13:14.629> we<00:13:14.710> can<00:13:14.871> connect<00:13:15.433> on<00:13:15.530> a<00:13:15.594> human<00:13:15.900> level<00:13:16.302> on<00:13:16.398> what<00:13:16.543> it<00:13:16.656> is<00:13:16.865> that<00:13:16.961> you're<00:13:17.122> trying<00:13:17.299> to<00:13:17.444> do<00:13:17.621> in<00:13:17.701> this<00:13:17.910> existence,<00:13:18.489> and<00:13:18.570> the<00:13:18.650> more<00:13:19.037> I<00:13:19.134> tell<00:13:19.378> you<00:13:19.475> straight<00:13:19.930> up<00:13:20.028> and<00:13:20.190> demonstrate<00:13:21.164> that<00:13:21.229> I'm<00:13:21.392> here<00:13:21.505> to<00:13:21.635> help<00:13:21.895> you<00:13:22.041> with<00:13:22.301> on<00:13:22.382> that<00:13:22.545> journey,<00:13:24.354> they're<00:13:24.451> not<00:13:24.531> going<00:13:24.660> to<00:13:24.741> work<00:13:24.918> less<00:13:25.096> hard.

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They're<00:13:25.806> not<00:13:25.967> going<00:13:26.209> to—<00:13:26.370> they're<00:13:26.451> not<00:13:26.596> going<00:13:26.677> to<00:13:26.709> be<00:13:26.854> less<00:13:27.096> invested.

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They're<00:13:28.387> actually<00:13:28.629> going<00:13:28.726> to<00:13:28.871> be<00:13:28.952> a<00:13:29.016> little<00:13:29.178> more<00:13:29.339> committed<00:13:29.662> to<00:13:29.758> the<00:13:29.904> effort.

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You're<00:13:30.468> only<00:13:30.565> going<00:13:30.678> to<00:13:30.710> have<00:13:30.759> them<00:13:30.888> for<00:13:31.033> a<00:13:31.049> finite<00:13:31.517> period<00:13:31.694> of<00:13:31.775> time<00:13:32.001> regardless.

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So<00:13:32.985> why<00:13:33.082> not<00:13:33.227> make<00:13:33.388> the<00:13:33.453> most<00:13:33.711> of<00:13:33.760> that<00:13:33.920> time?

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When<00:13:36.571> we<00:13:36.668> turn<00:13:36.894> the<00:13:36.991> corner<00:13:37.313> from<00:13:37.491> 6<00:13:37.878> to<00:13:38.023> 7,<00:13:38.540> it<00:13:38.604> gets<00:13:38.863> a<00:13:38.927> little<00:13:39.169> tougher<00:13:39.573> for<00:13:39.734> some<00:13:40.218> people<00:13:40.541> to<00:13:41.574> kind<00:13:41.735> of<00:13:41.832> embrace.

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And<00:13:42.703> the<00:13:42.800> first<00:13:43.123> is<00:13:43.607> we<00:13:43.687> measure—<00:13:44.172> number<00:13:44.639> 7—<00:13:44.978> we<00:13:45.124> measure<00:13:45.350> ourselves<00:13:45.853> by<00:13:46.031> outcomes,<00:13:47.070> not<00:13:47.249> activity.

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There<00:13:48.953> is<00:13:49.099> this<00:13:49.343> fascination<00:13:50.171> inside<00:13:50.560> of<00:13:50.641> the<00:13:50.804> corporate<00:13:51.063> world<00:13:51.307> now<00:13:51.550> with<00:13:51.778> busyness,<00:13:54.047> and<00:13:54.209> many<00:13:54.451> folks<00:13:55.178> wear<00:13:55.404> it<00:13:55.485> like<00:13:55.663> a<00:13:55.727> badge<00:13:55.986> of<00:13:56.067> honor.

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I<00:13:56.454> was<00:13:56.616> triple<00:13:56.955> booked<00:13:57.198> 4<00:13:57.440> times<00:13:57.747> yesterday.

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I<00:13:58.135> had<00:13:58.231> 11<00:13:58.635> meetings<00:13:59.379> yesterday.

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I<00:14:00.009> don't<00:14:00.412> have<00:14:00.574> any<00:14:00.671> time<00:14:00.913> to<00:14:01.010> do<00:14:01.156> anything<00:14:01.479> because<00:14:01.673> I'm<00:14:02.645> That<00:14:02.806> doesn't<00:14:03.048> impress<00:14:03.516> me.

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Show<00:14:05.386> me<00:14:05.531> the<00:14:05.628> handful<00:14:06.112> of<00:14:06.257> outcomes<00:14:06.999> that<00:14:07.144> you've<00:14:07.257> been<00:14:07.402> assigned<00:14:08.224> or<00:14:08.305> that<00:14:08.434> you've<00:14:08.595> assigned<00:14:08.853> to<00:14:08.998> yourself,<00:14:09.417> depending<00:14:09.804> on<00:14:09.885> what,<00:14:10.224> at<00:14:10.304> what<00:14:10.530> level<00:14:10.772> you<00:14:10.869> sit<00:14:11.111> in<00:14:11.240> the<00:14:11.304> organization.

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And<00:14:12.304> let's<00:14:12.546> connect<00:14:13.031> all<00:14:13.127> that<00:14:13.353> activity<00:14:14.160> to<00:14:14.321> every<00:14:14.499> one<00:14:14.660> of<00:14:14.725> those<00:14:14.967> outcomes.

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The<00:14:16.500> odds<00:14:16.822> are<00:14:17.387> you're<00:14:17.549> engaged<00:14:17.968> in<00:14:18.049> a<00:14:18.194> lot<00:14:18.436> of<00:14:18.597> activity<00:14:19.501> that<00:14:19.662> is<00:14:19.808> not<00:14:20.130> directly<00:14:20.534> related<00:14:20.776> to<00:14:20.953> outcomes<00:14:21.919> that<00:14:21.999> you've<00:14:22.161> been<00:14:22.322> assigned<00:14:23.143> or<00:14:23.207> that<00:14:23.352> you<00:14:23.513> own,<00:14:23.916> however<00:14:24.173> you<00:14:24.979> were<00:14:25.124> given<00:14:25.365> them.

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I<00:14:26.814> like<00:14:26.992> to<00:14:27.072> say<00:14:27.298> I'm<00:14:27.459> really<00:14:27.636> grateful<00:14:27.974> my<00:14:28.183> Uber<00:14:28.360> driver<00:14:28.747> gets<00:14:28.988> gas<00:14:29.310> before<00:14:29.552> they<00:14:29.713> pick<00:14:29.874> me<00:14:29.906> up.

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But<00:14:30.880> I'm<00:14:30.993> not<00:14:31.089> paying<00:14:31.393> for<00:14:31.505> that.

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That's<00:14:32.114> a<00:14:32.130> very<00:14:32.435> important<00:14:32.835> activity,<00:14:33.637> but<00:14:33.717> we<00:14:33.877> pay<00:14:34.037> for<00:14:34.197> the<00:14:34.342> outcomes,<00:14:34.838> and<00:14:34.902> that's<00:14:35.143> the<00:14:35.239> transportation<00:14:35.944> from<00:14:36.120> A<00:14:36.200> to<00:14:36.345> B.

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That's<00:14:36.665> how<00:14:36.745> the<00:14:36.841> real<00:14:37.066> world<00:14:37.226> operates,<00:14:37.963> and<00:14:38.043> we<00:14:38.187> should<00:14:38.364> lead<00:14:38.524> that<00:14:38.764> way.

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So<00:14:41.072> when<00:14:41.809> we<00:14:42.514> put<00:14:42.610> an<00:14:42.690> emphasis<00:14:43.091> on<00:14:43.171> outcomes<00:14:43.555> over<00:14:43.796> activity,<00:14:45.334> that<00:14:45.478> requires<00:14:46.039> all<00:14:46.199> of<00:14:46.296> us<00:14:46.616> to<00:14:46.776> do<00:14:46.856> the<00:14:46.953> same<00:14:47.177> thing.

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We<00:14:47.417> got<00:14:47.529> to<00:14:47.578> lock<00:14:47.882> arms<00:14:48.138> in<00:14:48.235> it,<00:14:48.523> and<00:14:49.100> that's<00:14:49.661> where<00:14:49.821> we<00:14:49.965> number<00:14:50.286> 8<00:14:50.446> comes<00:14:50.638> in,<00:14:50.702> and<00:14:50.862> it's<00:14:51.183> we<00:14:51.327> challenge<00:14:51.760> each<00:14:51.968> other.

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It's<00:14:52.289> my<00:14:52.385> favorite<00:14:52.721> of<00:14:52.866> all<00:14:52.962> the<00:14:53.090> principles.

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We<00:14:53.731> challenge<00:14:54.083> each<00:14:54.228> other<00:14:54.372> because,<00:14:55.173> you<00:14:55.269> know<00:14:55.413> what,<00:14:55.590> Clint,<00:14:55.910> historically,<00:14:57.352> or<00:14:57.432> typically<00:14:58.057> even<00:14:58.474> the<00:14:59.195> challenges<00:14:59.820> come<00:15:00.060> from<00:15:00.236> someone<00:15:00.797> in<00:15:00.893> a<00:15:00.958> position<00:15:01.374> of<00:15:01.518> authority.

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They<00:15:02.063> go,<00:15:02.384> they<00:15:02.480> flow<00:15:02.704> one<00:15:02.880> direction.

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But<00:15:04.803> the<00:15:04.915> math<00:15:05.268> says<00:15:05.604> that's<00:15:05.845> not<00:15:06.005> going<00:15:06.117> to<00:15:06.229> work.

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It's<00:15:06.806> one<00:15:07.046> person<00:15:07.607> and<00:15:07.752> many<00:15:08.008> team<00:15:08.248> members.

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And<00:15:09.130> the<00:15:09.210> bigger<00:15:09.434> the<00:15:09.530> organization<00:15:10.059> or<00:15:10.155> the<00:15:10.251> bigger<00:15:10.411> the<00:15:10.459> group<00:15:10.652> I<00:15:10.812> lead,<00:15:11.293> it's<00:15:11.437> even<00:15:11.677> less<00:15:11.918> likely<00:15:12.895> that<00:15:13.039> I<00:15:13.119> can<00:15:13.680> really<00:15:13.921> be<00:15:14.001> effective<00:15:14.802> at<00:15:15.202> leading<00:15:15.699> and<00:15:15.859> managing<00:15:17.221> this<00:15:17.382> group<00:15:17.558> of<00:15:17.702> people.

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So<00:15:18.503> that's<00:15:18.728> where<00:15:18.888> it's<00:15:19.000> important<00:15:19.385> for<00:15:19.609> peers<00:15:19.865> to<00:15:20.010> challenge<00:15:20.410> peers.

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It's<00:15:21.452> important<00:15:21.868> for<00:15:22.285> those<00:15:22.589> on<00:15:22.734> the<00:15:22.830> team<00:15:23.150> to<00:15:23.455> challenge<00:15:24.112> the<00:15:24.192> manager,<00:15:24.592> challenge<00:15:24.929> the<00:15:25.057> boss.

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Challenges<00:15:26.147> need<00:15:26.211> to<00:15:26.291> go<00:15:26.419> in<00:15:26.515> all<00:15:26.675> directions.

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Now,<00:15:27.797> there<00:15:27.957> is<00:15:28.053> a<00:15:28.118> rule.

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Challenges<00:15:29.303> must<00:15:29.560> be<00:15:29.704> grounded<00:15:30.201> in<00:15:30.281> either<00:15:30.601> data<00:15:31.178> or<00:15:31.306> experience.

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No<00:15:32.781> opinions.

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We<00:15:33.710> all<00:15:33.790> have<00:15:33.966> those.

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Just<00:15:35.248> let's<00:15:35.889> lead<00:15:36.130> with<00:15:36.290> data<00:15:36.691> or<00:15:36.835> experience.

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And<00:15:38.774> we<00:15:38.870> number<00:15:39.318> 8<00:15:39.431> is<00:15:39.575> a<00:15:39.639> recipe<00:15:40.120> for<00:15:40.296> chaos<00:15:41.001> without<00:15:41.257> we<00:15:41.354> number<00:15:41.642> 9,<00:15:41.898> and<00:15:41.978> that<00:15:42.123> is<00:15:42.219> we<00:15:42.315> embrace<00:15:42.700> challenge.

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Challenges<00:15:44.318> are<00:15:44.398> going<00:15:44.494> to<00:15:44.542> come<00:15:44.767> from<00:15:44.943> external<00:15:45.408> forces,<00:15:46.706> whatever's<00:15:47.010> happening<00:15:47.266> in<00:15:47.347> the<00:15:47.443> marketplace.

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They're<00:15:48.949> going<00:15:49.013> to<00:15:49.093> come<00:15:49.334> internally,<00:15:49.814> obviously.

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But<00:15:51.575> we're<00:15:51.687> going<00:15:51.768> to<00:15:51.880> embrace<00:15:52.299> those<00:15:52.540> challenges.

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We're<00:15:53.425> not<00:15:53.522> going<00:15:53.780> to<00:15:53.892> act<00:15:54.150> like<00:15:54.311> they're<00:15:54.391> not<00:15:54.633> there.

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We're<00:15:55.421> going<00:15:55.502> to<00:15:55.534> say,<00:15:56.146> oh<00:15:56.242> my<00:15:56.387> gosh,<00:15:56.789> boy,<00:15:56.902> this<00:15:57.111> thing<00:15:57.224> in<00:15:57.353> front<00:15:57.546> of<00:15:57.707> us<00:15:58.254> is<00:15:58.415> incredibly<00:15:59.059> gnarly.

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I'm<00:16:00.270> not<00:16:00.448> sure<00:16:00.723> how<00:16:00.901> we're<00:16:00.982> going<00:16:01.128> to<00:16:01.160> get<00:16:01.306> around<00:16:01.629> that<00:16:01.808> or<00:16:01.872> get<00:16:02.034> through<00:16:02.277> that,<00:16:02.924> but<00:16:03.005> we're<00:16:03.183> going<00:16:03.280> to<00:16:03.345> approach<00:16:03.734> it<00:16:03.814> though,<00:16:03.976> aren't<00:16:04.154> we?

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We're<00:16:04.608> going<00:16:04.980> to<00:16:05.028> talk<00:16:05.417> through<00:16:05.530> it.

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We're<00:16:05.741> going<00:16:05.821> to<00:16:05.919> walk<00:16:06.161> through<00:16:06.550> what<00:16:06.647> our<00:16:06.679> next<00:16:06.971> steps<00:16:07.294> are.

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We're<00:16:07.942> going<00:16:08.055> to<00:16:08.104> embrace<00:16:08.508> it.

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And<00:16:09.680> likewise,<00:16:10.118> at<00:16:10.215> the<00:16:10.296> individual<00:16:10.830> level,<00:16:11.235> if<00:16:11.332> you're<00:16:11.736> empowered<00:16:12.384> and<00:16:12.449> essentially<00:16:13.015> obligated<00:16:13.501> to<00:16:13.598> challenge<00:16:14.084> others,<00:16:15.379> you<00:16:15.492> must<00:16:15.945> be<00:16:16.253> on<00:16:16.334> the<00:16:16.415> same<00:16:16.674> page<00:16:16.982> with<00:16:17.143> embracing<00:16:17.629> those<00:16:17.791> challenges.

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And<00:16:19.706> that's<00:16:19.947> where<00:16:20.253> real<00:16:20.510> innovation<00:16:20.992> comes<00:16:21.297> when<00:16:21.377> we<00:16:21.473> can<00:16:21.618> get<00:16:21.698> to<00:16:21.811> that<00:16:21.955> point.

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And<00:16:22.582> then<00:16:22.678> lastly,<00:16:23.096> as<00:16:23.224> we<00:16:23.321> number<00:16:23.562> 10,<00:16:24.751> I<00:16:24.847> was<00:16:25.072> really<00:16:25.265> intentional<00:16:25.730> to<00:16:25.795> make<00:16:25.971> this<00:16:26.212> the<00:16:26.293> last<00:16:26.598> one<00:16:27.738> because<00:16:27.979> I<00:16:28.060> feel<00:16:28.220> like<00:16:28.542> this<00:16:28.702> principle<00:16:29.184> any<00:16:29.345> earlier<00:16:29.650> in<00:16:29.746> the<00:16:29.827> list<00:16:30.148> is<00:16:30.244> a<00:16:30.309> recipe<00:16:30.791> for<00:16:30.951> disappointment.

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It's<00:16:31.819> we<00:16:31.915> obsess<00:16:32.381> over<00:16:32.638> details.

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Details<00:16:34.630> matter<00:16:35.272> a<00:16:35.288> lot,<00:16:35.770> a<00:16:35.835> whole<00:16:36.108> lot.

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And<00:16:37.361> oftentimes<00:16:38.501> they<00:16:38.662> are<00:16:39.208> what<00:16:39.321> separates,<00:16:40.268> you<00:16:40.333> know,<00:16:40.429> the<00:16:40.590> average<00:16:40.975> from<00:16:41.152> good,<00:16:41.457> the<00:16:41.553> good<00:16:41.778> from<00:16:41.955> great,<00:16:42.180> and<00:16:42.260> so<00:16:42.517> on.

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And<00:16:43.545> ultimately,<00:16:45.007> in<00:16:45.087> many<00:16:45.328> cases,<00:16:46.438> is<00:16:47.098> what<00:16:48.064> forces<00:16:48.483> someone's<00:16:48.950> buying<00:16:49.514> decision,<00:16:50.158> whether<00:16:50.480> it's<00:16:50.641> a<00:16:50.786> product<00:16:51.060> or<00:16:51.140> service<00:16:51.591> you<00:16:51.688> sell.

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Think<00:16:53.040> of<00:16:53.073> it<00:16:53.201> this<00:16:53.379> way.

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I<00:16:55.232> bet—<00:16:55.715> well,<00:16:56.843> think<00:16:56.940> of<00:16:57.069> opening<00:16:57.391> an<00:16:57.552> Apple<00:16:57.810> product.

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The<00:16:58.519> whole<00:16:58.841> unboxing<00:16:59.502> phenomenon<00:17:00.147> began<00:17:01.355> back<00:17:01.839> when<00:17:02.064> Apple<00:17:02.322> started<00:17:02.644> to<00:17:02.741> make<00:17:02.967> these<00:17:03.128> packages<00:17:04.193> so<00:17:04.597> sexy.

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They<00:17:06.360> don't<00:17:07.072> just<00:17:08.058> communicate<00:17:10.630> an<00:17:10.711> excellent<00:17:11.050> product<00:17:11.390> is<00:17:11.455> inside.

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They<00:17:11.940> tell<00:17:12.247> you,<00:17:12.344> we<00:17:12.506> care<00:17:12.813> about<00:17:12.975> your<00:17:13.056> entire<00:17:13.500> experience.

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The<00:17:14.633> sticker<00:17:15.126> with<00:17:15.274> the<00:17:15.455> arrow<00:17:15.504> on<00:17:15.537> it<00:17:15.587> telling<00:17:15.669> you<00:17:15.702> which<00:17:15.767> way<00:17:15.800> to<00:17:15.833> pull<00:17:15.882> it,<00:17:15.932> how<00:17:15.964> tightly<00:17:18.112> the<00:17:18.336> lid<00:17:18.512> fits<00:17:18.977> on<00:17:19.073> that<00:17:19.297> box,<00:17:19.938> all<00:17:20.675> indications<00:17:21.300> of<00:17:21.380> how<00:17:21.556> much<00:17:21.957> that<00:17:22.181> company<00:17:22.453> obsesses<00:17:23.158> over<00:17:23.238> the<00:17:23.399> details.

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And<00:17:25.065> we<00:17:25.369> need<00:17:25.546> to<00:17:25.642> do<00:17:25.786> that<00:17:25.962> inside<00:17:26.266> of<00:17:26.299> our<00:17:26.443> teams.

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We<00:17:27.724> got<00:17:27.853> to<00:17:27.885> be<00:17:27.965> smart<00:17:28.221> about<00:17:28.429> how<00:17:28.461> the<00:17:28.606> time<00:17:28.846> is<00:17:28.878> spent,<00:17:29.407> but<00:17:30.048> we<00:17:30.144> need<00:17:30.320> to<00:17:30.432> understand<00:17:30.913> what<00:17:31.073> matters<00:17:31.425> most,<00:17:32.114> who<00:17:32.290> is,<00:17:33.236> who<00:17:33.332> has<00:17:33.716> eyesight<00:17:34.133> or<00:17:34.197> line<00:17:34.389> of<00:17:34.517> sight<00:17:34.774> to<00:17:34.854> what<00:17:34.998> it<00:17:35.094> is<00:17:35.238> that<00:17:35.319> we're<00:17:35.415> doing,<00:17:35.751> and<00:17:36.296> then<00:17:36.456> make<00:17:36.616> sure<00:17:36.857> that<00:17:37.017> we're<00:17:37.497> behaving<00:17:37.818> accordingly.

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Details<00:17:38.939> will<00:17:39.035> make<00:17:39.324> us<00:17:39.500> better<00:17:39.965> than<00:17:40.045> our<00:17:40.141> competition.

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That's<00:17:41.903> the<00:17:41.983> 10<00:17:42.208> Whys.

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So<00:17:43.569> first<00:17:43.762> of<00:17:43.890> all,<00:17:43.986> incredible.

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And<00:17:44.883> I<00:17:45.011> can<00:17:45.108> see<00:17:45.268> why<00:17:45.412> it's<00:17:45.508> doing<00:17:45.748> so<00:17:45.909> well<00:17:46.309> and<00:17:46.453> why<00:17:46.549> you're<00:17:46.710> being<00:17:46.950> asked<00:17:47.110> to<00:17:47.254> keynote<00:17:47.511> so<00:17:47.655> much.

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Because<00:17:48.941> it<00:17:49.069> is<00:17:49.182> simple,<00:17:49.632> but<00:17:49.745> it's<00:17:50.533> sometimes<00:17:50.999> the<00:17:51.096> simple<00:17:51.498> stuff<00:17:51.803> that<00:17:51.964> comes<00:17:52.302> through.

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Sometimes,<00:17:53.669> well,<00:17:53.830> sometimes<00:17:54.296> the<00:17:54.377> simple<00:17:54.634> stuff<00:17:54.763> is<00:17:54.939> the<00:17:55.020> hardest<00:17:55.342> to<00:17:55.422> come<00:17:55.599> through,<00:17:56.001> right?

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And<00:17:56.483> the<00:17:56.564> way<00:17:56.725> that<00:17:56.869> you've<00:17:57.046> explained<00:17:57.336> it<00:17:57.384> and<00:17:57.529> written<00:17:57.754> this<00:17:57.931> book<00:17:58.076> has<00:17:58.253> really<00:17:58.478> kind<00:17:58.655> of<00:17:59.284> nailed<00:17:59.686> it<00:17:59.864> and<00:18:00.089> given<00:18:00.266> some<00:18:00.427> context<00:18:00.910> behind<00:18:01.136> these<00:18:01.297> 10<00:18:01.474> principles,<00:18:02.199> which<00:18:02.360> I<00:18:02.505> really<00:18:02.682> appreciate.

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I<00:18:03.616> want<00:18:03.713> to<00:18:03.794> go<00:18:03.874> back<00:18:04.035> to<00:18:04.067> number<00:18:04.293> 7,<00:18:05.179> the<00:18:06.306> judging<00:18:06.612> ourselves<00:18:06.951> on<00:18:07.096> outcomes.

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That's<00:18:08.220> really<00:18:08.477> interesting.

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And<00:18:09.281> I<00:18:09.425> think<00:18:09.522> that's<00:18:09.747> something<00:18:10.165> that<00:18:10.486> more<00:18:10.727> people<00:18:11.129> need<00:18:11.530> to<00:18:13.362> apply<00:18:13.924> to<00:18:14.005> themselves.

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And<00:18:15.547> I<00:18:15.692> think<00:18:15.869> they<00:18:16.013> would<00:18:16.110> be<00:18:16.270> able<00:18:16.431> to<00:18:16.560> say<00:18:16.698> no<00:18:17.202> a<00:18:17.359> lot<00:18:17.637> more.

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Accomplish<00:18:19.510> more<00:18:20.232> were<00:18:20.489> they<00:18:20.650> to<00:18:20.794> judge<00:18:21.035> themselves<00:18:21.597> on<00:18:22.159> outcomes<00:18:22.656> and<00:18:22.737> not<00:18:22.897> just<00:18:23.122> how<00:18:23.298> busy<00:18:23.604> they<00:18:23.860> are.

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You<00:18:24.358> know,<00:18:24.422> I<00:18:24.583> see<00:18:24.743> it<00:18:24.824> a<00:18:24.840> lot.

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I<00:18:26.172> take<00:18:26.413> on<00:18:26.493> a<00:18:26.573> handful<00:18:27.071> of<00:18:27.151> coaching<00:18:27.553> clients<00:18:27.874> from<00:18:28.034> time<00:18:28.307> to<00:18:28.420> time,<00:18:29.319> and<00:18:29.784> it<00:18:30.603> almost<00:18:30.940> never<00:18:31.390> fails.

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I<00:18:33.075> have<00:18:33.188> a<00:18:33.252> similar<00:18:33.637> conversation<00:18:34.536> about<00:18:34.793> the<00:18:34.921> principles<00:18:35.355> in<00:18:35.499> general,<00:18:35.820> and<00:18:35.981> someone<00:18:36.238> says,<00:18:36.366> I<00:18:36.398> don't<00:18:36.543> know<00:18:36.623> about<00:18:36.848> this<00:18:37.008> outcome.

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I<00:18:37.410> wish<00:18:37.586> I<00:18:37.650> could<00:18:37.763> do<00:18:37.891> something<00:18:38.228> more<00:18:38.469> with<00:18:38.630> this<00:18:38.790> number<00:18:39.031> 7,<00:18:39.818> as<00:18:39.914> if<00:18:40.058> they<00:18:40.155> don't<00:18:40.460> actually<00:18:40.861> ultimately<00:18:41.343> control<00:18:41.824> their<00:18:41.921> calendar.

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And<00:18:43.430> they<00:18:43.526> may<00:18:43.687> not<00:18:43.927> in<00:18:43.992> some<00:18:44.184> instances,<00:18:44.810> and<00:18:44.891> that's<00:18:45.212> probably<00:18:45.533> an<00:18:45.613> indication<00:18:46.079> that<00:18:46.239> there<00:18:46.881> should<00:18:46.978> be<00:18:47.636> a<00:18:47.780> really<00:18:48.583> a<00:18:48.744> deep<00:18:48.984> conversation,<00:18:49.852> perhaps<00:18:50.253> awkward,<00:18:50.590> with<00:18:50.751> your<00:18:50.975> own<00:18:51.072> boss.

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It's<00:18:52.196> if<00:18:52.276> you<00:18:52.421> feel<00:18:52.677> as<00:18:52.902> if<00:18:53.625> you<00:18:53.705> must<00:18:54.187> display<00:18:54.524> this<00:18:54.749> level<00:18:55.568> of<00:18:55.712> busyness.

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And<00:18:57.013> I've<00:18:57.559> even<00:18:57.800> had,<00:18:58.137> Clint,<00:18:58.699> I've<00:18:58.779> had<00:18:58.940> this<00:18:59.084> happen<00:19:00.931> 2<00:19:01.107> times<00:19:01.509> now<00:19:02.151> where<00:19:02.777> the<00:19:02.873> executive<00:19:03.419> will<00:19:03.596> rotate<00:19:04.078> a<00:19:04.142> laptop<00:19:04.945> or<00:19:05.041> bring<00:19:05.282> it<00:19:05.362> for<00:19:05.539> on<00:19:05.619> a<00:19:05.683> Zoom<00:19:05.924> call.

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They'll<00:19:06.326> bring<00:19:06.566> up<00:19:06.711> their<00:19:06.807> calendar<00:19:07.674> and<00:19:07.771> they'll<00:19:08.333> pull<00:19:08.493> that<00:19:08.654> up<00:19:08.798> like<00:19:08.911> it's<00:19:09.071> a<00:19:09.135> badge<00:19:09.392> of<00:19:09.521> honor,<00:19:09.778> like<00:19:09.938> how<00:19:10.035> many<00:19:10.243> meetings<00:19:10.597> are<00:19:10.661> there.

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But<00:19:11.849> when<00:19:12.026> we<00:19:12.106> start<00:19:12.411> to<00:19:12.491> get<00:19:12.652> really<00:19:13.053> critical,<00:19:13.712> and<00:19:13.792> be<00:19:13.936> self-reflective<00:19:14.755> and<00:19:14.836> be<00:19:14.980> honest.

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When<00:19:15.879> we<00:19:15.959> go<00:19:16.120> to<00:19:16.281> the<00:19:16.425> 8:30<00:19:16.907> meeting,<00:19:18.432> show<00:19:18.689> me.

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I<00:19:20.295> know<00:19:21.740> what<00:19:21.964> you're<00:19:22.382> accountable<00:19:22.944> to<00:19:23.040> deliver.

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I<00:19:23.506> know<00:19:23.682> those<00:19:23.907> things.

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We've<00:19:24.228> shared.

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We've<00:19:24.694> discussed<00:19:25.111> those.

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How<00:19:25.914> does<00:19:26.075> this<00:19:26.219> meeting<00:19:26.637> advance<00:19:27.022> that?

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And<00:19:28.242> you<00:19:28.322> start<00:19:28.579> to<00:19:28.660> see<00:19:28.804> these<00:19:29.029> lights<00:19:29.286> go<00:19:29.446> on.

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It's<00:19:29.671> like,<00:19:30.153> you<00:19:30.185> know<00:19:30.394> what?

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I<00:19:30.731> could<00:19:30.956> probably<00:19:31.373> delegate<00:19:31.839> someone<00:19:32.176> else<00:19:32.288> to<00:19:32.497> participate<00:19:33.059> in<00:19:33.123> this.

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I<00:19:33.380> could<00:19:33.605> probably<00:19:33.926> just<00:19:34.247> ask<00:19:34.424> for<00:19:34.504> a<00:19:34.520> summary.

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There<00:19:35.981> are<00:19:36.029> steps<00:19:36.607> to<00:19:37.009> avoiding—<00:19:37.779> like,<00:19:38.020> you<00:19:38.052> don't<00:19:38.277> have<00:19:38.502> to<00:19:38.598> be<00:19:38.743> in<00:19:38.823> all<00:19:38.919> places<00:19:39.256> at<00:19:39.385> all<00:19:39.481> times.

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Matter<00:19:39.963> of<00:19:40.027> fact,<00:19:40.525> a<00:19:40.605> lot<00:19:40.830> more<00:19:40.991> usually<00:19:41.231> gets<00:19:41.408> done<00:19:41.713> when<00:19:41.809> you're<00:19:41.954> not<00:19:42.195> there.

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Let's<00:19:43.238> be<00:19:43.335> honest.

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Well,<00:19:44.764> I<00:19:44.780> mean,<00:19:44.940> the<00:19:45.101> best<00:19:45.422> times<00:19:46.000> as<00:19:46.160> a<00:19:46.305> leader<00:19:47.091> of<00:19:47.750> anything<00:19:49.098> is<00:19:49.275> when<00:19:49.436> somebody<00:19:49.901> cancels<00:19:50.399> a<00:19:50.463> meeting<00:19:50.800> because<00:19:51.828> all<00:19:51.892> of<00:19:51.924> a<00:19:51.940> sudden<00:19:52.165> you<00:19:52.309> have<00:19:52.486> like<00:19:52.711> this<00:19:52.968> free<00:19:53.433> hour<00:19:54.974> to<00:19:55.199> actually<00:19:55.681> do<00:19:55.922> what<00:19:56.098> you<00:19:56.243> need<00:19:56.724> to<00:19:56.821> do.

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And<00:19:57.286> the<00:19:57.383> interesting<00:19:57.864> thing<00:19:58.041> about<00:19:58.362> that<00:19:58.571> is<00:19:58.731> when<00:19:58.828> you<00:19:58.972> have<00:19:59.229> that<00:19:59.390> feeling<00:20:00.818> of<00:20:00.979> like,<00:20:02.199> whenever<00:20:02.520> that<00:20:02.665> happens,<00:20:03.002> and<00:20:03.066> maybe<00:20:03.259> not<00:20:03.484> all<00:20:03.580> leaders<00:20:03.965> have<00:20:04.190> this,<00:20:04.367> but<00:20:04.527> we've<00:20:04.752> all<00:20:04.912> experienced<00:20:05.490> it<00:20:05.715> where<00:20:06.518> somebody<00:20:06.775> cancels<00:20:07.096> something.

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Oh,<00:20:07.642> I<00:20:07.802> have<00:20:07.979> this<00:20:08.140> free<00:20:08.364> hour<00:20:08.477> now.

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I<00:20:08.701> can<00:20:08.846> do<00:20:08.926> what<00:20:08.974> I<00:20:09.006> actually<00:20:09.809> want<00:20:09.986> to<00:20:10.146> do<00:20:10.548> and<00:20:10.869> work<00:20:11.094> on.

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Right.

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Isn't<00:20:11.912> that<00:20:12.072> interesting?

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Like,<00:20:12.778> that's<00:20:12.938> a<00:20:13.034> really<00:20:13.355> interesting<00:20:14.301> phenomenon<00:20:14.958> that<00:20:15.198> we<00:20:15.583> are<00:20:15.920> holding<00:20:16.257> ourselves<00:20:16.721> back<00:20:17.747> from<00:20:18.004> doing<00:20:18.629> what<00:20:19.030> we<00:20:19.591> should<00:20:19.848> be<00:20:19.928> doing<00:20:20.168> or<00:20:20.248> need<00:20:20.473> to<00:20:20.553> do<00:20:21.034> or<00:20:21.451> want<00:20:21.691> to<00:20:21.787> do.

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And<00:20:23.262> when<00:20:23.439> it<00:20:23.775> cancels,<00:20:24.336> it<00:20:24.416> becomes<00:20:24.737> super<00:20:25.202> obvious.

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Like,<00:20:26.324> yeah,<00:20:26.581> we—<00:20:27.526> and<00:20:27.703> now<00:20:27.943> I<00:20:28.023> can<00:20:28.104> do<00:20:28.184> what<00:20:28.248> I<00:20:28.585> need<00:20:28.681> to<00:20:28.809> do.

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It's<00:20:29.546> really<00:20:29.787> interesting.

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The<00:20:30.653> whole<00:20:30.765> meeting,<00:20:31.454> uh,<00:20:31.951> our<00:20:32.256> whole<00:20:32.496> dependency<00:20:33.137> on<00:20:33.234> meeting<00:20:33.554> inside<00:20:33.875> the<00:20:34.019> corporate<00:20:34.340> world<00:20:34.757> is<00:20:34.901> just<00:20:35.061> something<00:20:35.382> that<00:20:35.542> I've<00:20:35.702> railed<00:20:36.023> on<00:20:36.199> here<00:20:36.424> for<00:20:36.584> a<00:20:36.664> little<00:20:36.825> while.

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Because<00:20:37.963> I<00:20:38.043> do<00:20:38.204> believe<00:20:38.765> there's<00:20:39.342> a<00:20:39.406> time<00:20:39.727> and<00:20:39.807> a<00:20:39.887> place<00:20:40.208> for<00:20:40.352> a<00:20:40.513> really<00:20:40.833> good,<00:20:41.074> high-functioning,<00:20:41.956> outcomes-driven<00:20:42.694> meeting.

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But<00:20:43.816> more<00:20:44.041> often<00:20:44.297> than<00:20:44.458> not,<00:20:44.794> people<00:20:45.019> just<00:20:45.243> show<00:20:45.420> up<00:20:45.500> because<00:20:45.740> it's<00:20:45.885> on<00:20:45.965> the<00:20:46.061> calendar.

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And<00:20:48.226> we<00:20:48.370> might<00:20:48.691> get<00:20:48.868> to<00:20:48.948> something,<00:20:49.413> we<00:20:49.493> might<00:20:49.749> not,<00:20:50.247> or<00:20:50.375> some<00:20:50.551> scope<00:20:50.856> creep<00:20:51.129> is<00:20:51.594> bound<00:20:51.898> to<00:20:51.979> happen.

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So<00:20:52.411> we<00:20:52.540> might<00:20:52.700> bring<00:20:52.877> up<00:20:52.973> another<00:20:53.277> topic<00:20:53.678> and<00:20:54.240> what<00:20:54.384> should<00:20:54.464> we<00:20:54.560> do<00:20:54.640> about<00:20:54.881> that?

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I<00:20:55.522> got<00:20:55.683> an<00:20:55.763> idea.

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Let's<00:20:56.228> schedule<00:20:56.469> another<00:20:56.773> meeting.

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So<00:20:57.784> it<00:20:57.848> just<00:20:58.088> becomes<00:20:58.441> this<00:20:58.633> loop,<00:20:58.954> man.

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We,<00:20:59.435> and<00:20:59.531> we<00:20:59.612> just<00:20:59.804> depend<00:21:00.237> on<00:21:00.349> it<00:21:00.494> instead<00:21:00.814> of<00:21:00.895> just<00:21:01.055> picking<00:21:01.231> up<00:21:01.360> the<00:21:01.440> phone<00:21:01.760> or<00:21:01.841> walking<00:21:02.097> across<00:21:02.418> the<00:21:02.498> hall<00:21:02.835> sometimes<00:21:03.316> if<00:21:03.444> we're<00:21:03.524> on-prem.

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So<00:21:04.600> that's<00:21:04.824> just<00:21:04.937> something<00:21:05.290> I<00:21:05.306> feel<00:21:05.531> like<00:21:05.692> a<00:21:05.772> lot<00:21:06.013> of<00:21:06.109> organizations,<00:21:06.992> more<00:21:07.072> specifically<00:21:07.634> leaders,<00:21:08.196> need<00:21:08.357> to<00:21:08.437> revisit<00:21:09.079> regularly<00:21:09.641> is<00:21:09.786> meeting<00:21:10.187> etiquette.

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What<00:21:11.103> was<00:21:11.231> your<00:21:11.327> process<00:21:11.809> like<00:21:12.451> writing<00:21:12.837> this<00:21:13.013> book?

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You<00:21:13.334> said<00:21:13.495> it<00:21:13.575> took<00:21:13.880> 18<00:21:14.362> months.

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What<00:21:15.647> was<00:21:15.984> that<00:21:16.787> like?

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I<00:21:18.055> assume<00:21:18.328> this<00:21:18.473> is<00:21:18.537> the<00:21:18.633> first<00:21:18.874> book<00:21:19.051> you<00:21:19.179> published,<00:21:19.500> probably<00:21:19.693> not<00:21:19.902> the<00:21:19.982> last.

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Tell<00:21:21.347> us<00:21:21.844> what<00:21:22.390> all<00:21:22.567> goes<00:21:22.808> into<00:21:23.113> publishing<00:21:23.530> a<00:21:23.611> book.

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It's<00:21:24.494> not<00:21:24.654> fun.

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It<00:21:26.083> was<00:21:26.485> honest.

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It<00:21:27.047> was<00:21:27.288> probably<00:21:27.785> the<00:21:27.866> hardest<00:21:28.412> thing<00:21:28.588> I've<00:21:28.733> ever<00:21:28.909> done.

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And<00:21:31.061> I<00:21:31.077> would,<00:21:31.398> I<00:21:31.462> used<00:21:31.623> to<00:21:31.703> struggle<00:21:32.120> with<00:21:32.297> it,<00:21:33.003> because<00:21:33.244> I,<00:21:33.629> look,<00:21:33.790> man,<00:21:34.031> I'm<00:21:34.191> someone<00:21:34.593> who,<00:21:34.850> who<00:21:34.994> likes<00:21:35.171> to<00:21:35.267> be<00:21:35.476> really<00:21:36.054> transparent.

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And<00:21:36.760> I,<00:21:37.097> and<00:21:37.242> I,<00:21:38.285> I<00:21:38.542> think<00:21:38.719> I'm<00:21:38.944> very,<00:21:40.148> I<00:21:40.212> think<00:21:40.372> a<00:21:40.388> lot<00:21:40.549> of<00:21:40.629> us<00:21:40.950> are<00:21:41.191> struggle<00:21:41.593> with<00:21:41.817> this<00:21:42.074> and<00:21:42.170> it's<00:21:42.315> called<00:21:42.540> imposter<00:21:42.973> syndrome<00:21:43.904> more<00:21:44.145> than<00:21:44.627> we<00:21:44.723> like<00:21:44.948> to<00:21:45.044> admit.

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So<00:21:46.232> as<00:21:46.345> I'm<00:21:46.473> going<00:21:46.650> through<00:21:46.746> the<00:21:46.891> process,<00:21:48.030> my<00:21:48.175> publisher<00:21:48.576> had<00:21:48.673> assigned<00:21:49.315> someone<00:21:49.780> to<00:21:49.925> work<00:21:50.101> with<00:21:50.342> me<00:21:51.049> because<00:21:51.209> I'd<00:21:51.289> never,<00:21:51.611> as<00:21:51.707> you<00:21:51.787> mentioned,<00:21:52.092> never<00:21:52.253> written<00:21:52.429> a<00:21:52.510> book.

00:21:53.377 --> 00:21:57.932
Um,<00:21:54.019> and<00:21:54.260> there<00:21:54.420> are<00:21:54.581> periods<00:21:54.998> of<00:21:55.062> time<00:21:55.464> where<00:21:56.586> you<00:21:56.683> really<00:21:56.907> question<00:21:57.388> what<00:21:57.548> you're<00:21:57.644> doing.

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You<00:21:58.750> really<00:21:58.990> do.

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But<00:21:59.887> I<00:21:59.951> was<00:22:00.112> always,<00:22:00.464> I<00:22:00.608> was<00:22:00.849> never<00:22:01.073> naive<00:22:01.474> about<00:22:01.746> it.

00:22:01.874 --> 00:22:06.874
I<00:22:01.970> thought,<00:22:02.932> I<00:22:03.092> told<00:22:03.284> my<00:22:03.413> wife,<00:22:03.669> if<00:22:03.797> I<00:22:03.829> sell<00:22:04.070> 1,000<00:22:04.598> copies<00:22:04.935> of<00:22:04.999> this<00:22:05.175> book,<00:22:06.041> mission<00:22:06.297> accomplished.

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We're<00:22:08.444> just<00:22:08.925> at<00:22:09.101> around<00:22:09.406> 30,000<00:22:10.447> copies<00:22:10.720> sold<00:22:11.265> at<00:22:11.409> this<00:22:11.585> point.

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Wow.

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That's<00:22:12.803> incredible.

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Which<00:22:13.588> is,<00:22:13.989> and<00:22:14.133> I<00:22:14.149> don't<00:22:14.293> say<00:22:14.469> that<00:22:14.630> for<00:22:14.774> vanity's<00:22:15.110> sake,<00:22:15.351> man.

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I<00:22:15.591> say<00:22:15.831> that<00:22:16.072> because<00:22:16.649> it<00:22:16.793> just,<00:22:17.097> again,<00:22:17.514> I<00:22:17.594> think<00:22:17.850> it<00:22:18.876> shows<00:22:19.501> that<00:22:19.597> there's<00:22:19.902> a<00:22:19.918> hunger<00:22:20.462> and<00:22:20.559> a<00:22:20.575> need<00:22:20.959> for<00:22:21.103> this<00:22:21.600> type<00:22:21.905> of<00:22:21.985> leadership.

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But<00:22:23.376> what<00:22:23.521> it<00:22:23.602> involved<00:22:24.021> was<00:22:25.617> just<00:22:25.778> like<00:22:25.972> any<00:22:26.181> other<00:22:26.359> job.

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I<00:22:27.390> was<00:22:27.552> fortunate<00:22:27.955> at<00:22:28.051> the<00:22:28.132> time<00:22:28.454> that<00:22:28.841> I<00:22:29.002> was<00:22:29.647> out<00:22:29.744> of<00:22:29.889> corporate<00:22:30.163> America<00:22:31.582> and<00:22:31.985> had<00:22:32.050> a<00:22:32.082> non-compete.

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So<00:22:32.871> I<00:22:32.968> was<00:22:33.129> able<00:22:33.387> to<00:22:33.677> kind<00:22:33.838> of<00:22:34.160> still<00:22:34.643> collect<00:22:34.917> a<00:22:34.965> little<00:22:35.127> income,<00:22:35.545> but<00:22:35.706> had<00:22:36.254> more<00:22:36.415> hours<00:22:36.818> than<00:22:36.899> I<00:22:36.995> probably<00:22:37.479> otherwise<00:22:37.881> would<00:22:37.978> have<00:22:38.171> had.

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The<00:22:39.090> truth<00:22:39.396> is,<00:22:39.589> if<00:22:39.734> I<00:22:39.798> didn't<00:22:39.976> have<00:22:40.201> that<00:22:40.298> little<00:22:40.523> break,<00:22:42.406> I<00:22:42.471> wouldn't<00:22:42.795> have<00:22:42.892> never<00:22:43.119> written<00:22:43.297> the<00:22:43.377> book<00:22:43.620> because<00:22:43.879> it<00:22:44.009> did,<00:22:44.348> it<00:22:44.429> was<00:22:44.591> such<00:22:44.915> a<00:22:44.996> time<00:22:45.400> commitment.

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And<00:22:47.488> it<00:22:47.520> was<00:22:47.812> probably,<00:22:49.430> I<00:22:49.608> would<00:22:49.705> say<00:22:49.851> 28<00:22:50.579> to<00:22:51.182> 40<00:22:51.486> hours<00:22:51.839> a<00:22:51.903> week,<00:22:53.570> either<00:22:54.227> heads<00:22:54.467> down,<00:22:55.252> hands<00:22:55.573> on<00:22:55.669> keyboard,<00:22:56.855> or<00:22:57.496> meeting<00:22:57.736> with<00:22:57.912> Greta<00:22:58.537> from<00:22:58.697> the<00:22:58.794> publisher.

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I'll<00:23:00.620> end<00:23:00.781> with<00:23:00.941> this,<00:23:01.518> and<00:23:02.479> this<00:23:02.704> might<00:23:03.665> come<00:23:03.761> across<00:23:04.162> a<00:23:04.226> little<00:23:04.466> weird,<00:23:04.707> but<00:23:05.043> it<00:23:05.139> happened.

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The<00:23:06.085> day<00:23:06.309> that<00:23:06.405> we<00:23:06.485> finished<00:23:06.822> the<00:23:06.902> manuscript,<00:23:08.408> I<00:23:08.472> remember<00:23:08.953> getting<00:23:09.194> off<00:23:09.306> a<00:23:09.354> phone<00:23:09.674> call<00:23:10.411> and<00:23:10.476> walking<00:23:10.796> upstairs<00:23:11.453> and<00:23:11.613> telling<00:23:12.094> my<00:23:12.254> wife<00:23:12.559> that<00:23:13.152> it's<00:23:13.296> done.

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The<00:23:13.937> book's<00:23:14.177> done.

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And<00:23:14.482> this<00:23:14.546> is<00:23:14.642> after<00:23:14.882> 18<00:23:15.123> months.

00:23:16.100 --> 00:23:16.725
And<00:23:16.180> I<00:23:16.341> wept.

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I<00:23:18.264> wept.

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It<00:23:18.825> was<00:23:18.985> the<00:23:19.146> weirdest,<00:23:19.867> unexpected<00:23:20.652> thing.

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And<00:23:21.791> since<00:23:22.095> then,<00:23:22.272> it<00:23:22.336> kind<00:23:22.512> of<00:23:22.544> makes<00:23:22.752> a<00:23:22.768> little<00:23:22.945> more<00:23:23.089> sense<00:23:23.346> because<00:23:23.554> I've<00:23:23.698> had<00:23:23.939> this,<00:23:24.339> you<00:23:24.436> know,<00:23:24.596> heads<00:23:24.916> down,<00:23:25.301> like,<00:23:26.199> it's—<00:23:26.904> and<00:23:27.081> by<00:23:27.241> no<00:23:27.417> means<00:23:27.658> am<00:23:27.786> I<00:23:27.882> comparing<00:23:28.283> it<00:23:28.363> to<00:23:28.507> the<00:23:28.587> physical<00:23:30.447> comparison<00:23:31.024> of<00:23:31.793> giving<00:23:32.050> birth,<00:23:32.595> but<00:23:32.691> it<00:23:32.771> was<00:23:32.932> my<00:23:33.092> version<00:23:33.493> of<00:23:33.653> that.

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And<00:23:34.615> it<00:23:34.855> took<00:23:35.080> me<00:23:35.256> 18<00:23:35.528> months<00:23:36.458> to<00:23:37.003> get<00:23:37.164> him<00:23:37.644> or<00:23:37.725> her<00:23:37.901> to<00:23:38.045> the<00:23:38.141> point<00:23:38.446> where<00:23:38.526> they<00:23:38.622> were<00:23:38.767> ready<00:23:38.943> to<00:23:39.087> come<00:23:39.328> out<00:23:39.568> and<00:23:39.664> ready<00:23:40.145> to<00:23:40.546> take<00:23:40.722> a<00:23:40.850> place<00:23:41.107> in<00:23:41.187> the<00:23:41.267> world.

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So<00:23:42.550> I<00:23:42.694> was<00:23:42.854> overwhelmed<00:23:43.335> with<00:23:43.672> emotion<00:23:44.137> at<00:23:44.233> that<00:23:44.393> time,<00:23:44.714> but<00:23:44.794> it<00:23:44.874> was<00:23:45.098> a<00:23:45.756> really<00:23:46.221> cool<00:23:46.397> experience<00:23:46.958> and<00:23:47.263> one<00:23:47.359> that<00:23:47.503> I<00:23:47.583> was<00:23:47.679> embarrassed<00:23:48.144> about<00:23:48.321> for<00:23:48.465> a<00:23:48.545> while.

00:23:49.423 --> 00:23:50.776
But<00:23:49.443> now<00:23:49.604> I<00:23:49.684> just<00:23:49.845> kind<00:23:50.005> of<00:23:50.086> tell<00:23:50.262> it<00:23:50.326> with<00:23:50.487> pride.

00:23:51.049 --> 00:23:54.436
What<00:23:51.129> do<00:23:51.290> you<00:23:51.450> read<00:23:52.156> outside<00:23:52.574> of,<00:23:52.959> you<00:23:53.055> know,<00:23:53.858> your<00:23:54.083> own<00:23:54.179> stuff?

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Like,<00:23:55.527> what<00:23:55.576> do<00:23:55.640> you<00:23:55.784> read?

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Give<00:23:56.202> us<00:23:56.250> some<00:23:56.491> reading<00:23:56.731> recommendations<00:23:57.694> on<00:23:58.272> kind<00:23:58.513> of<00:23:58.658> what<00:23:58.818> has<00:23:58.915> shaped<00:23:59.396> your<00:23:59.797> thoughts<00:24:00.199> and<00:24:00.279> journey,<00:24:01.306> even<00:24:01.708> like<00:24:01.948> read<00:24:02.125> this<00:24:02.366> book<00:24:02.542> and<00:24:02.607> even<00:24:03.554> write<00:24:03.730> this<00:24:03.891> book<00:24:04.148> and<00:24:04.228> then<00:24:04.437> even<00:24:04.693> beyond<00:24:05.191> now<00:24:05.416> that<00:24:05.512> it's<00:24:05.721> out<00:24:05.881> there.

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Yeah,<00:24:06.844> you<00:24:06.941> bet,<00:24:07.182> man.

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I<00:24:07.808> would<00:24:08.209> quickly<00:24:08.546> point<00:24:08.771> to<00:24:08.947> 3<00:24:09.188> books.

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One<00:24:10.328> is<00:24:10.633> by<00:24:10.809> a<00:24:10.890> fellow<00:24:11.147> named<00:24:11.419> Harry<00:24:11.821> Kramer,<00:24:12.864> who<00:24:13.041> is,<00:24:14.068> I<00:24:14.148> would<00:24:14.245> consider<00:24:14.630> him<00:24:14.742> a<00:24:14.807> mentor<00:24:15.352> as<00:24:15.449> much<00:24:15.625> as<00:24:15.706> a<00:24:15.834> friend.

00:24:16.754 --> 00:24:19.980
Former<00:24:17.738> CEO<00:24:18.512> at<00:24:19.077> Baxter<00:24:19.400> International.

00:24:20.206 --> 00:24:24.513
He<00:24:20.303> led<00:24:20.480> a<00:24:20.529> multibillion-dollar<00:24:21.512> firm<00:24:21.835> and<00:24:22.158> became<00:24:22.625> ultimately<00:24:23.029> is<00:24:23.770> now<00:24:23.900> a<00:24:23.916> professor.

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And<00:24:27.484> the<00:24:27.726> probably<00:24:28.533> most<00:24:29.728> obvious<00:24:30.067> and<00:24:30.212> shining<00:24:30.712> example<00:24:31.358> of<00:24:31.455> someone<00:24:32.149> who<00:24:32.569> walks<00:24:32.892> the<00:24:33.053> walk,<00:24:34.421> not<00:24:34.727> just<00:24:34.840> talks<00:24:35.227> it.

00:24:35.468 --> 00:24:42.199
I<00:24:35.500> mean,<00:24:35.774> a<00:24:35.871> great<00:24:36.257> human<00:24:36.595> being<00:24:37.626> and<00:24:38.028> a<00:24:38.125> great<00:24:38.383> leader,<00:24:38.689> someone<00:24:39.011> that<00:24:39.478> I<00:24:39.574> think<00:24:39.719> we<00:24:39.816> could<00:24:39.961> all<00:24:40.057> learn<00:24:40.299> from,<00:24:40.685> From<00:24:40.862> Values<00:24:41.249> to<00:24:41.410> Action<00:24:41.748> by<00:24:41.893> Harry<00:24:42.070> Kramer.

00:24:43.538 --> 00:24:49.050
My,<00:24:43.956> my<00:24:44.663> easy,<00:24:45.145> easily<00:24:45.402> second<00:24:46.366> book<00:24:46.607> would<00:24:46.832> be<00:24:47.812> Eckhart<00:24:48.134> Tolle,<00:24:48.455> The<00:24:48.600> Power<00:24:48.792> of<00:24:48.937> Now.

00:24:51.010 --> 00:24:51.219
Not<00:24:51.170> sure.

00:24:51.267 --> 00:24:52.038
Are<00:24:51.347> you<00:24:51.428> familiar<00:24:51.733> with<00:24:51.829> that<00:24:51.974> one?

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No,<00:24:54.295> I<00:24:54.456> don't<00:24:54.618> know<00:24:54.763> that<00:24:54.860> I've<00:24:55.021> read<00:24:55.183> that<00:24:55.409> one.

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Changed<00:24:56.539> my<00:24:56.635> life.

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Seriously<00:24:58.314> changed<00:24:58.573> my<00:24:58.653> life.

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It<00:25:00.332> is<00:25:01.010> mostly<00:25:01.494> about<00:25:02.431> the<00:25:02.511> self<00:25:03.261> and<00:25:03.509> ego<00:25:04.401> and<00:25:04.484> the<00:25:04.649> role<00:25:04.980> ego<00:25:05.311> plays<00:25:06.633> as<00:25:08.088> The<00:25:08.232> role<00:25:08.472> the<00:25:08.697> ego<00:25:08.953> plays<00:25:09.354> in<00:25:09.514> limiting<00:25:10.299> our<00:25:10.716> true<00:25:10.940> potential.

00:25:12.799 --> 00:25:16.677
And<00:25:12.895> it's<00:25:13.103> connected<00:25:13.520> to<00:25:13.600> leadership<00:25:14.385> without<00:25:14.962> intentionally<00:25:15.523> being<00:25:15.747> connected<00:25:16.148> to<00:25:16.228> leadership.

00:25:16.869 --> 00:25:24.224
And<00:25:17.029> when<00:25:17.125> I<00:25:17.205> read<00:25:17.382> the<00:25:17.526> book<00:25:17.702> is<00:25:17.830> when<00:25:17.926> it<00:25:18.007> hit<00:25:18.167> me<00:25:18.872> that<00:25:19.369> it<00:25:19.433> was<00:25:19.593> my<00:25:19.913> ego<00:25:21.051> that<00:25:21.211> needed<00:25:21.452> to<00:25:21.532> be<00:25:21.692> in<00:25:21.772> control<00:25:22.974> inside<00:25:23.359> of<00:25:23.599> the<00:25:23.679> workplace.

00:25:24.272 --> 00:25:25.730
It<00:25:24.336> was<00:25:24.480> my<00:25:24.721> ego<00:25:24.977> that<00:25:25.057> needed<00:25:25.233> to<00:25:25.297> be<00:25:25.442> right.

00:25:26.339 --> 00:25:27.477
I<00:25:26.403> had<00:25:26.499> to<00:25:26.547> have<00:25:26.659> the<00:25:26.740> funniest<00:25:27.140> jokes.

00:25:27.541 --> 00:25:29.432
I<00:25:27.605> had<00:25:27.765> to<00:25:27.861> be<00:25:27.957> the<00:25:28.102> guy<00:25:28.262> that<00:25:28.406> had<00:25:28.646> all<00:25:28.743> the<00:25:28.823> right<00:25:29.047> ideas.

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And<00:25:31.387> it<00:25:31.531> worked.

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I<00:25:32.188> had<00:25:32.588> a<00:25:32.652> pretty<00:25:32.829> good<00:25:32.989> run.

00:25:33.694 --> 00:25:36.094
But<00:25:33.790> then<00:25:33.934> I<00:25:34.014> realized<00:25:34.833> I<00:25:35.092> wasn't<00:25:35.302> having<00:25:35.561> an<00:25:35.625> impact.

00:25:36.774 --> 00:25:39.038
And<00:25:36.855> the<00:25:36.936> people<00:25:37.194> that<00:25:37.356> I<00:25:37.421> thought<00:25:37.728> respected<00:25:38.213> me<00:25:38.311> actually<00:25:38.553> feared<00:25:38.877> me.

00:25:39.216 --> 00:25:40.413
So<00:25:39.346> I<00:25:39.443> knew<00:25:39.669> something<00:25:39.993> had<00:25:40.171> to<00:25:40.252> change.

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Eckhart<00:25:41.449> Tolle,<00:25:41.788> The<00:25:41.934> Power<00:25:42.112> of<00:25:42.257> Now.

00:25:44.511 --> 00:25:46.185
Meditations<00:25:45.251> by<00:25:45.396> Marcus<00:25:45.750> Aurelius.

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Yes.

00:25:47.666 --> 00:25:48.149
There<00:25:47.811> you<00:25:47.972> go.

00:25:48.246 --> 00:25:49.614
It's<00:25:48.874> an<00:25:48.954> easy<00:25:49.196> one,<00:25:49.357> right?

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It's<00:25:49.840> an<00:25:49.920> easy<00:25:50.242> one<00:25:50.468> to<00:25:50.951> go<00:25:51.192> to.

00:25:51.514 --> 00:25:53.160
Maybe<00:25:51.691> the<00:25:51.756> greatest<00:25:52.014> book<00:25:52.192> ever<00:25:52.418> written,<00:25:52.821> honestly.

00:25:54.678 --> 00:25:57.373
I<00:25:55.162> mean,<00:25:55.404> that'd<00:25:56.195> be<00:25:56.292> hard<00:25:56.486> to<00:25:56.599> argue<00:25:56.873> against<00:25:57.244> that.

00:25:58.536 --> 00:25:59.456
And<00:25:58.616> isn't<00:25:59.036> it<00:25:59.181> ironic?

00:25:59.537 --> 00:26:00.618
It<00:25:59.601> was<00:25:59.763> never<00:25:59.989> intended<00:26:00.408> to<00:26:00.554> be.

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Public.

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Yeah.

00:26:04.223 --> 00:26:05.042
So<00:26:04.560> those<00:26:04.801> 3.

00:26:05.187 --> 00:26:07.164
Oh,<00:26:05.283> and<00:26:05.364> by<00:26:05.460> the<00:26:05.589> way,<00:26:05.991> I'm<00:26:06.473> on<00:26:06.569> a<00:26:06.585> new<00:26:06.810> one<00:26:06.971> now.

00:26:07.533 --> 00:26:11.729
Rick<00:26:07.758> Rubin,<00:26:09.639> The<00:26:09.767> Creative<00:26:10.249> Act,<00:26:10.410> The<00:26:10.571> Art<00:26:10.667> of<00:26:10.812> Being,<00:26:11.149> I<00:26:11.246> think<00:26:11.455> it's<00:26:11.600> called.

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Yeah,<00:26:12.198> yeah,<00:26:12.505> yeah,<00:26:12.586> yeah.

00:26:13.233 --> 00:26:13.750
I<00:26:13.313> have<00:26:13.427> that<00:26:13.653> book.

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I<00:26:13.815> haven't<00:26:13.993> started<00:26:14.381> it<00:26:14.445> yet.

00:26:15.189 --> 00:26:16.418
That<00:26:15.351> was—<00:26:15.513> well,<00:26:15.981> likewise.

00:26:16.483 --> 00:26:18.180
So<00:26:16.871> I<00:26:16.952> had<00:26:17.113> the<00:26:17.210> book<00:26:17.388> for<00:26:17.518> several<00:26:17.938> months.

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I<00:26:18.504> was<00:26:18.730> at<00:26:19.070> an<00:26:19.167> event<00:26:19.490> recently<00:26:19.878> and<00:26:19.959> met<00:26:20.137> someone<00:26:20.768> and<00:26:20.913> she<00:26:21.075> was<00:26:21.140> saying,<00:26:21.416> hey,<00:26:21.660> have<00:26:22.132> you<00:26:22.295> read<00:26:22.637> Rick<00:26:22.799> Rubin's<00:26:23.206> book?

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And<00:26:23.613> I<00:26:23.695> said,<00:26:24.492> I've<00:26:24.573> had<00:26:24.769> it<00:26:24.834> for<00:26:24.964> months.

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She<00:26:25.826> goes,<00:26:26.038> please<00:26:26.233> start<00:26:26.559> it.

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It's<00:26:26.933> epic.

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So<00:26:27.584> I<00:26:27.600> started<00:26:28.052> it.

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I'm<00:26:28.214> about<00:26:28.375> halfway<00:26:28.633> through<00:26:28.859> it<00:26:28.940> now.

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It's<00:26:29.215> a<00:26:29.279> good<00:26:29.424> one.

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I'm<00:26:30.312> enjoying<00:26:30.651> it.

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I<00:26:31.378> definitely,<00:26:31.943> yeah,<00:26:32.266> I<00:26:32.282> need<00:26:32.508> to<00:26:32.653> read<00:26:32.815> that.

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That's<00:26:33.138> a<00:26:33.218> great<00:26:33.396> wake-up<00:26:33.719> call<00:26:33.896> for<00:26:34.106> me.

00:26:34.510 --> 00:26:36.043
What<00:26:34.607> does<00:26:34.768> a<00:26:34.833> typical<00:26:35.172> day<00:26:35.398> look<00:26:35.559> like<00:26:35.737> for<00:26:35.898> you?

00:26:37.138 --> 00:26:42.195
Oh,<00:26:37.171> man,<00:26:37.268> I'm<00:26:37.511> very,<00:26:37.932> very<00:26:39.067> pattern<00:26:40.201> and<00:26:40.607> kind<00:26:40.769> of<00:26:41.482> routine<00:26:41.903> driven.

00:26:44.530 --> 00:26:50.228
Matter<00:26:44.610> of<00:26:44.642> fact,<00:26:44.803> it's<00:26:44.932> something<00:26:45.125> I<00:26:45.206> struggle<00:26:45.608> with<00:26:45.850> because<00:26:46.155> I<00:26:46.477> am<00:26:46.960> so<00:26:47.846> OCD<00:26:48.490> on<00:26:48.586> certain<00:26:48.892> things<00:26:49.134> and<00:26:49.182> my<00:26:49.311> calendar<00:26:49.794> is<00:26:49.939> one<00:26:50.035> of<00:26:50.180> them.

00:26:50.293 --> 00:26:51.645
So<00:26:50.357> I'm<00:26:50.582> usually<00:26:50.904> up<00:26:50.985> about<00:26:51.178> 6.

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Sometimes<00:26:53.319> I'll<00:26:53.593> sleep<00:26:53.963> in.

00:26:54.706 --> 00:26:56.122
Air<00:26:54.853> quotes,<00:26:55.194> to<00:26:55.276> 6:30<00:26:55.829> or<00:26:55.926> so.

00:26:56.675 --> 00:27:00.694
It's<00:26:56.886> all<00:26:56.984> about<00:26:57.212> fitness<00:26:58.595> and<00:26:58.693> self,<00:26:59.099> like<00:26:59.327> the<00:26:59.409> first<00:27:00.222> 2<00:27:00.385> hours.

00:27:01.870 --> 00:27:05.741
And<00:27:01.950> when<00:27:02.046> I<00:27:02.062> say<00:27:02.303> that,<00:27:02.464> people<00:27:02.689> go,<00:27:02.769> oh,<00:27:02.850> he<00:27:02.882> spends<00:27:03.171> 2<00:27:03.412> hours<00:27:03.669> in<00:27:03.749> the<00:27:03.894> gym<00:27:04.087> or<00:27:04.151> 2<00:27:04.376> hours<00:27:04.617> doing<00:27:04.858> things<00:27:05.179> other<00:27:05.292> than<00:27:05.500> work.

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Yeah,<00:27:06.079> because<00:27:06.384> I<00:27:06.400> got<00:27:06.625> up<00:27:06.738> at<00:27:06.866> 6,<00:27:07.669> sometimes<00:27:08.151> 5:30.

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And<00:27:08.730> if<00:27:08.810> you<00:27:08.890> were<00:27:08.987> to<00:27:09.051> do<00:27:09.147> the<00:27:09.228> same,<00:27:09.533> you<00:27:09.678> probably<00:27:09.935> could<00:27:10.031> squeeze<00:27:10.336> in<00:27:10.417> a<00:27:10.481> few<00:27:10.658> more<00:27:10.883> things.

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I<00:27:11.461> get<00:27:11.590> it.

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Everybody<00:27:11.872> has<00:27:12.038> their<00:27:12.204> own,<00:27:13.117> but<00:27:13.267> it's<00:27:13.765> fitness.

00:27:15.972 --> 00:27:19.084
And<00:27:16.053> that<00:27:16.231> fitness<00:27:16.556> is<00:27:16.718> followed<00:27:17.026> by<00:27:17.771> what<00:27:17.869> I<00:27:17.934> call<00:27:18.160> like<00:27:18.274> a<00:27:18.339> reflection<00:27:18.825> period.

00:27:19.149 --> 00:27:26.683
So<00:27:19.311> sometimes<00:27:19.652> I'll<00:27:19.798> meditate,<00:27:20.235> sometimes<00:27:20.641> I'll<00:27:20.770> journal,<00:27:21.176> sometimes<00:27:22.604> I<00:27:22.668> just<00:27:22.781> sit<00:27:22.990> with<00:27:23.086> my<00:27:23.150> eyes<00:27:23.471> closed<00:27:25.013> and<00:27:25.237> oftentimes<00:27:25.815> I<00:27:25.880> just<00:27:26.040> read.

00:27:26.939 --> 00:27:42.739
And<00:27:28.063> the<00:27:28.304> genesis<00:27:28.802> of<00:27:28.882> that<00:27:29.107> was<00:27:30.777> I<00:27:30.857> feel<00:27:31.114> as<00:27:31.339> if<00:27:31.580> you're<00:27:31.660> going<00:27:31.740> to<00:27:32.062> be<00:27:32.222> great<00:27:32.415> at<00:27:32.543> anything<00:27:33.458> or<00:27:33.523> be<00:27:33.667> excellent<00:27:34.165> or<00:27:34.229> have<00:27:34.406> an<00:27:34.486> impact<00:27:34.807> on<00:27:34.887> the<00:27:34.968> world,<00:27:35.273> any<00:27:35.369> one<00:27:35.514> of<00:27:35.546> those<00:27:35.771> three<00:27:36.011> things,<00:27:36.959> you<00:27:36.991> got<00:27:37.103> to<00:27:37.151> immerse<00:27:37.521> yourself<00:27:38.179> in<00:27:38.340> areas<00:27:38.741> that<00:27:39.415> kind<00:27:39.608> of<00:27:39.688> help<00:27:39.961> your<00:27:40.106> cause<00:27:40.443> or<00:27:40.572> help<00:27:40.812> your<00:27:41.374> effort<00:27:41.952> to<00:27:42.033> do<00:27:42.338> just<00:27:42.514> that.

00:27:43.317 --> 00:27:48.792
So<00:27:43.381> I<00:27:43.414> figured<00:27:44.457> if<00:27:44.586> I<00:27:44.682> can't<00:27:44.987> find<00:27:45.244> 10<00:27:45.469> minutes<00:27:45.726> a<00:27:45.742> day<00:27:45.886> to<00:27:46.031> read<00:27:46.143> a<00:27:46.207> book,<00:27:47.572> then<00:27:47.749> it's<00:27:48.086> not<00:27:48.359> a<00:27:48.439> priority.

00:27:49.563 --> 00:27:52.645
Uh,<00:27:50.077> so<00:27:50.285> you're,<00:27:50.703> you're<00:27:50.863> not<00:27:51.329> really<00:27:51.570> about<00:27:51.843> spreading<00:27:52.212> this<00:27:52.372> message.

00:27:52.693 --> 00:27:57.734
You're<00:27:52.774> not<00:27:52.934> really<00:27:53.095> about<00:27:53.416> having<00:27:53.673> an<00:27:53.753> impact<00:27:54.170> or<00:27:54.235> having<00:27:54.780> a<00:27:55.262> significant<00:27:55.840> place<00:27:56.562> in<00:27:56.884> this,<00:27:57.221> in<00:27:57.349> this<00:27:57.445> space.

00:27:58.874 --> 00:28:03.482
Um,<00:27:59.452> and<00:27:59.532> then<00:27:59.629> I<00:27:59.693> go,<00:28:00.078> I'm,<00:28:00.496> I'm<00:28:00.881> at<00:28:00.977> my<00:28:01.138> desk<00:28:01.443> usually<00:28:01.700> by<00:28:01.796> 9,<00:28:02.502> 9:30<00:28:02.952> at<00:28:02.984> the<00:28:03.080> latest.

00:28:04.188 --> 00:28:05.761
And<00:28:04.333> I<00:28:04.413> work<00:28:04.991> until<00:28:05.216> the<00:28:05.312> work's<00:28:05.553> done.

00:28:06.259 --> 00:28:09.133
Um,<00:28:07.222> I<00:28:07.254> don't,<00:28:07.624> I<00:28:07.640> don't,<00:28:07.945> I<00:28:08.025> try<00:28:08.137> not<00:28:08.282> to<00:28:08.362> be<00:28:08.523> too<00:28:08.683> disciplined.

00:28:09.229 --> 00:28:10.144
I,<00:28:09.566> I<00:28:09.630> do<00:28:09.727> travel.

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I<00:28:10.947> try<00:28:11.091> not<00:28:11.172> to<00:28:11.316> be<00:28:11.573> too<00:28:11.669> disciplined<00:28:12.055> about<00:28:12.279> the<00:28:12.520> end<00:28:12.681> time<00:28:13.002> because<00:28:13.243> there<00:28:13.339> are<00:28:13.419> times<00:28:13.660> where<00:28:13.837> I'll<00:28:14.222> you<00:28:14.303> know,<00:28:14.400> say<00:28:14.545> enough's<00:28:14.949> enough<00:28:15.255> at<00:28:15.336> 4:00.

00:28:15.836 --> 00:28:19.660
And<00:28:15.917> then<00:28:15.981> other<00:28:16.159> times<00:28:16.562> it's<00:28:17.530> a<00:28:17.595> late<00:28:17.788> into<00:28:17.998> the<00:28:18.095> evening<00:28:18.418> thing,<00:28:18.563> just<00:28:18.660> depending<00:28:19.063> on<00:28:19.144> what's<00:28:19.370> going<00:28:19.612> on.

00:28:20.176 --> 00:28:27.220
But<00:28:21.951> I<00:28:22.290> do<00:28:22.387> struggle<00:28:22.855> with<00:28:23.016> being<00:28:23.420> as<00:28:23.630> disciplined<00:28:24.066> as<00:28:24.147> I<00:28:24.228> could<00:28:24.471> be<00:28:25.101> with<00:28:26.169> following<00:28:26.493> that,<00:28:26.768> candidly.

00:28:27.544 --> 00:28:28.498
And<00:28:27.690> you<00:28:27.851> coach,<00:28:28.256> right?

00:28:28.579 --> 00:28:29.339
You<00:28:28.741> coach<00:28:28.984> CEOs.

00:28:29.388 --> 00:28:38.208
Tell<00:28:29.809> us<00:28:29.970> about<00:28:30.278> that<00:28:30.601> and<00:28:30.779> kind<00:28:30.957> of<00:28:31.572> what<00:28:31.750> that<00:28:31.911> process<00:28:32.413> is<00:28:32.558> like<00:28:32.947> and<00:28:33.272> maybe<00:28:33.613> explain<00:28:34.019> why<00:28:35.383> some<00:28:35.626> CEOs,<00:28:36.113> if<00:28:36.211> not<00:28:36.438> all<00:28:36.779> leaders,<00:28:37.185> should<00:28:37.753> have<00:28:37.916> a<00:28:37.997> coach.

00:28:39.036 --> 00:28:39.377
Yeah.

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I<00:28:40.857> never<00:28:41.098> intended<00:28:41.677> on<00:28:42.143> taking<00:28:42.464> on<00:28:42.625> coaching<00:28:42.962> clients,<00:28:43.605> but<00:28:44.811> what<00:28:44.972> happened<00:28:45.920> is<00:28:46.402> when<00:28:46.499> the<00:28:46.579> book<00:28:46.820> came<00:28:47.126> out<00:28:47.528> and<00:28:47.785> my<00:28:47.881> speaking<00:28:48.669> started<00:28:49.007> to<00:28:49.200> increase,<00:28:51.562> nearly<00:28:51.964> every<00:28:52.205> speech<00:28:52.832> will<00:28:52.993> end<00:28:53.314> with<00:28:54.857> an<00:28:55.002> outreach,<00:28:56.223> either<00:28:56.384> that<00:28:56.625> even<00:28:57.268> as<00:28:57.364> soon<00:28:57.653> as<00:28:57.750> that<00:28:57.911> same<00:28:58.120> day,<00:28:58.377> hey,<00:28:58.716> you<00:28:58.748> know,<00:28:59.054> saw<00:28:59.296> what<00:28:59.377> you<00:28:59.441> did<00:28:59.683> today.

00:29:00.811 --> 00:29:06.131
I<00:29:01.021> want<00:29:01.101> to<00:29:01.134> buy<00:29:01.376> some<00:29:01.617> books<00:29:01.859> for<00:29:01.972> my<00:29:02.165> team,<00:29:02.649> or<00:29:02.826> I<00:29:02.891> want<00:29:03.068> to<00:29:03.149> talk<00:29:03.390> to<00:29:03.455> you<00:29:03.616> about<00:29:04.744> maybe<00:29:04.922> working<00:29:05.244> with<00:29:05.325> someone<00:29:05.631> on<00:29:05.744> my<00:29:05.969> team.

00:29:07.988 --> 00:29:10.249
And<00:29:08.052> then,<00:29:08.165> of<00:29:08.230> course,<00:29:08.440> occasionally<00:29:08.876> there's<00:29:09.118> the,<00:29:09.361> I<00:29:09.377> need<00:29:09.587> help<00:29:09.780> myself.

00:29:10.330 --> 00:29:13.398
And<00:29:10.556> your<00:29:10.653> message<00:29:11.072> is<00:29:11.541> something<00:29:11.880> that<00:29:12.025> I<00:29:12.106> think<00:29:12.332> I<00:29:12.413> can<00:29:13.059> run<00:29:13.220> with.

00:29:15.432 --> 00:29:30.888
And<00:29:15.578> I<00:29:15.594> think<00:29:15.852> it's<00:29:16.013> important,<00:29:16.723> and<00:29:16.949> I<00:29:16.965> don't<00:29:17.127> do<00:29:17.288> it<00:29:17.352> a<00:29:17.433> lot,<00:29:18.401> honestly,<00:29:18.740> man,<00:29:18.982> because<00:29:20.934> it's<00:29:21.144> just<00:29:21.951> for<00:29:22.031> me<00:29:22.209> to<00:29:22.370> give<00:29:23.242> the<00:29:24.306> needed<00:29:24.645> amount<00:29:24.936> of<00:29:25.032> time<00:29:26.307> and<00:29:26.387> invest<00:29:27.516> the<00:29:27.774> real<00:29:28.984> energy<00:29:29.371> and<00:29:29.452> hours<00:29:29.791> into<00:29:30.113> helping<00:29:30.452> somebody.

00:29:32.602 --> 00:29:35.390
Is<00:29:33.107> going<00:29:33.222> to<00:29:33.270> take<00:29:33.499> me<00:29:33.613> away<00:29:33.923> from<00:29:34.086> spreading<00:29:34.412> the<00:29:34.493> message<00:29:34.901> more<00:29:35.064> broadly.

00:29:35.537 --> 00:29:37.836
So<00:29:35.879> I<00:29:36.026> usually<00:29:36.271> don't<00:29:36.434> take<00:29:36.613> more<00:29:36.776> than<00:29:36.923> 4<00:29:37.004> or<00:29:37.167> 5<00:29:37.428> at<00:29:37.510> a<00:29:37.526> time.

00:29:39.853 --> 00:29:43.019
And<00:29:39.933> it's<00:29:40.095> important<00:29:40.725> for<00:29:40.822> me<00:29:41.226> to<00:29:41.468> be<00:29:41.791> an<00:29:41.953> ear<00:29:42.114> and<00:29:42.195> a<00:29:42.211> sounding<00:29:42.680> board.

00:29:43.406 --> 00:29:46.395
And<00:29:43.503> again,<00:29:43.794> I'm,<00:29:44.521> you<00:29:44.602> know,<00:29:44.699> you<00:29:44.780> can<00:29:44.941> read<00:29:45.167> all<00:29:45.264> the<00:29:45.345> leadership<00:29:45.749> books<00:29:45.975> you<00:29:46.072> want.

00:29:46.460 --> 00:29:48.996
You<00:29:46.540> can<00:29:46.863> listen<00:29:47.106> to<00:29:47.186> any<00:29:47.510> or<00:29:47.590> watch<00:29:47.784> any<00:29:47.994> podcasts<00:29:48.479> that<00:29:48.640> you<00:29:48.737> want.

00:29:49.640 --> 00:29:51.246
But<00:29:49.752> it<00:29:49.832> all<00:29:49.929> starts<00:29:50.234> with<00:29:50.395> making<00:29:50.716> a<00:29:50.796> commitment.

00:29:52.066 --> 00:29:58.959
And<00:29:52.146> I'm<00:29:52.709> really<00:29:52.950> upfront<00:29:53.223> about<00:29:53.528> that<00:29:53.769> when<00:29:54.267> I<00:29:54.331> take<00:29:54.572> on<00:29:54.653> a<00:29:54.669> new<00:29:54.878> client<00:29:55.135> is<00:29:55.280> to<00:29:55.360> say,<00:29:55.681> listen,<00:29:56.019> man,<00:29:56.179> if<00:29:56.324> you—<00:29:56.565> are<00:29:57.208> you<00:29:57.304> here<00:29:57.545> because<00:29:57.802> someone<00:29:58.252> has<00:29:58.349> asked<00:29:58.509> you<00:29:58.590> to<00:29:58.670> be<00:29:58.831> here?

00:29:59.518 --> 00:30:02.053
Or<00:29:59.550> are<00:29:59.647> you<00:29:59.743> here<00:29:59.984> because<00:30:00.224> you<00:30:00.385> truly<00:30:00.930> want<00:30:01.075> to<00:30:01.171> have<00:30:01.652> an<00:30:01.733> impact?

00:30:02.936 --> 00:30:04.926
You're<00:30:03.032> concerned<00:30:03.674> about<00:30:03.979> your<00:30:04.059> leadership<00:30:04.476> legacy.

00:30:06.161 --> 00:30:10.060
You<00:30:06.241> want<00:30:06.402> to<00:30:06.482> be<00:30:06.642> remembered<00:30:07.509> for<00:30:07.589> the<00:30:07.685> work<00:30:07.926> and<00:30:07.990> the<00:30:08.087> effort<00:30:08.327> that<00:30:08.472> you<00:30:08.568> put<00:30:08.793> in<00:30:09.210> and<00:30:09.274> those<00:30:09.450> you<00:30:09.595> impacted.

00:30:11.039 --> 00:30:12.531
And<00:30:11.119> that's<00:30:11.312> not<00:30:11.456> a<00:30:11.536> yes<00:30:11.793> or<00:30:11.857> no<00:30:12.002> decision<00:30:12.419> now.

00:30:13.125 --> 00:30:16.157
That's<00:30:13.301> a<00:30:13.365> yes<00:30:13.526> or<00:30:13.622> no<00:30:13.702> decision<00:30:14.248> every<00:30:14.424> day,<00:30:15.146> almost<00:30:15.467> every<00:30:15.628> interaction.

00:30:16.895 --> 00:30:23.779
So<00:30:17.778> if<00:30:17.858> we're<00:30:17.938> here<00:30:18.115> to<00:30:18.179> check<00:30:18.356> a<00:30:18.436> box,<00:30:18.821> it's<00:30:19.463> probably<00:30:19.703> not<00:30:19.880> going<00:30:19.992> to<00:30:20.121> go<00:30:20.843> as<00:30:21.003> well<00:30:21.180> as<00:30:21.565> either<00:30:21.789> of<00:30:21.886> us<00:30:22.030> would<00:30:22.126> like,<00:30:22.608> and<00:30:22.832> we<00:30:22.912> should<00:30:23.009> probably<00:30:23.249> not<00:30:23.426> even<00:30:23.570> do<00:30:23.731> it.

00:30:24.212 --> 00:30:36.829
But<00:30:24.308> if<00:30:24.437> you're<00:30:24.533> here<00:30:24.693> because<00:30:25.014> you<00:30:25.175> are<00:30:25.415> genuinely<00:30:26.138> interested<00:30:26.683> in<00:30:26.779> transforming<00:30:28.144> not<00:30:28.304> just<00:30:28.770> the<00:30:28.866> organization,<00:30:29.909> but<00:30:30.150> people<00:30:30.632> and<00:30:30.712> helping<00:30:31.178> people<00:30:31.531> in<00:30:31.659> ways<00:30:31.916> that<00:30:32.478> maybe<00:30:32.783> you<00:30:32.960> wish<00:30:33.184> you<00:30:33.425> had<00:30:33.923> been<00:30:34.067> helped<00:30:34.549> earlier<00:30:34.742> in<00:30:34.822> your<00:30:35.031> career.

00:30:37.375 --> 00:30:39.397
I<00:30:37.439> think<00:30:37.599> that's<00:30:37.792> a<00:30:37.856> fast<00:30:38.338> path<00:30:38.739> to<00:30:38.884> fulfillment.

00:30:40.184 --> 00:30:46.590
And<00:30:40.906> that<00:30:41.067> door<00:30:41.388> is<00:30:42.014> often<00:30:42.351> unlocked<00:30:43.636> with<00:30:43.796> help,<00:30:44.182> like<00:30:44.342> anything<00:30:44.663> else<00:30:44.840> in<00:30:44.904> life,<00:30:46.044> you<00:30:46.124> know,<00:30:46.220> with<00:30:46.349> help.

00:30:46.686 --> 00:30:51.422
And<00:30:46.863> if<00:30:47.248> you<00:30:47.392> want<00:30:47.473> to<00:30:47.633> lose<00:30:47.826> a<00:30:47.890> bunch<00:30:48.131> of<00:30:48.195> weight<00:30:48.468> or<00:30:48.612> put<00:30:48.757> on<00:30:48.789> a<00:30:48.853> bunch<00:30:49.110> of<00:30:49.158> muscle,<00:30:49.881> probably<00:30:50.138> should<00:30:50.298> look<00:30:50.475> into<00:30:50.619> a<00:30:50.699> personal<00:30:51.037> trainer.

00:30:51.887 --> 00:31:04.832
So<00:30:51.968> I<00:30:51.984> just,<00:30:52.385> I<00:30:52.401> think<00:30:52.770> any<00:30:53.092> area<00:30:53.413> that<00:30:53.589> you're<00:30:53.734> trying<00:30:53.974> to<00:30:54.536> find<00:30:54.713> some<00:30:54.938> growth<00:30:55.195> and<00:30:55.275> development<00:30:56.062> within,<00:30:57.299> it<00:30:57.540> makes<00:30:57.781> a<00:30:57.829> lot<00:30:58.006> of<00:30:58.038> sense<00:30:58.311> to<00:30:58.407> find<00:30:58.584> someone<00:30:58.889> that's<00:30:59.050> been<00:30:59.275> there<00:30:59.371> and<00:30:59.515> done<00:30:59.692> it,<00:30:59.837> not<00:31:00.013> just<00:31:00.254> an<00:31:00.399> academic<00:31:01.041> or<00:31:01.379> read<00:31:01.700> a<00:31:01.780> book<00:31:02.037> or<00:31:02.101> watch<00:31:02.680> a<00:31:02.744> podcast,<00:31:03.290> like<00:31:03.547> talk<00:31:03.643> to<00:31:03.788> someone<00:31:03.964> that's<00:31:04.173> actually<00:31:04.366> done<00:31:04.511> the<00:31:04.591> work.

00:31:05.217 --> 00:31:08.494
Yeah,<00:31:05.394> there's<00:31:05.555> kind<00:31:05.699> of<00:31:05.731> no<00:31:05.892> replacement<00:31:06.502> for<00:31:06.615> that,<00:31:07.145> which<00:31:07.321> is,<00:31:07.466> which<00:31:07.642> is<00:31:07.723> really<00:31:07.980> interesting.

00:31:09.152 --> 00:31:09.265
Yeah.

00:31:09.473 --> 00:31:19.801
Um,<00:31:10.052> how<00:31:10.212> do<00:31:10.260> you,<00:31:10.373> how<00:31:10.437> are<00:31:10.598> you<00:31:10.758> thinking<00:31:11.112> about,<00:31:12.204> and<00:31:12.284> I<00:31:12.316> know<00:31:12.525> this<00:31:12.702> is<00:31:12.862> maybe<00:31:13.103> a<00:31:13.168> little<00:31:13.264> bit<00:31:13.489> different<00:31:13.890> question<00:31:14.452> than<00:31:14.774> you're<00:31:15.015> used<00:31:15.272> to,<00:31:15.577> but<00:31:15.769> 2024,<00:31:16.556> kind<00:31:16.701> of<00:31:16.797> an<00:31:17.119> uncertain<00:31:17.745> year<00:31:18.709> economically,<00:31:19.351> all<00:31:19.383> that<00:31:19.528> type<00:31:19.624> of<00:31:19.672> stuff.

00:31:19.849 --> 00:31:26.044
2025,<00:31:20.475> there's<00:31:20.652> now<00:31:20.893> like<00:31:21.134> some<00:31:21.375> certainty<00:31:22.017> or<00:31:22.098> at<00:31:22.178> least<00:31:22.435> a<00:31:22.483> sense<00:31:22.820> for<00:31:23.382> where<00:31:23.607> we're<00:31:23.767> at,<00:31:24.264> how<00:31:24.408> are<00:31:24.489> you<00:31:24.665> thinking<00:31:24.906> about<00:31:25.050> the<00:31:25.146> difference<00:31:25.387> between<00:31:25.627> these<00:31:25.772> two<00:31:25.868> years?

00:31:26.108 --> 00:31:32.603
What<00:31:26.333> advice<00:31:26.734> would<00:31:26.830> you<00:31:26.974> have<00:31:27.231> for<00:31:27.455> leaders<00:31:28.754> approaching—<00:31:29.781> we're<00:31:30.182> talking<00:31:30.438> at<00:31:30.518> the<00:31:30.598> beginning<00:31:30.935> of<00:31:30.999> 2025—<00:31:31.641> approaching<00:31:32.122> this<00:31:32.362> year?

00:31:32.988 --> 00:31:34.656
The<00:31:33.084> problems<00:31:33.726> continue<00:31:34.207> to<00:31:34.287> change.

00:31:35.714 --> 00:31:36.756
The<00:31:35.794> solutions<00:31:36.532> don't.

00:31:37.751 --> 00:31:38.280
It's<00:31:37.895> the<00:31:37.975> people.

00:31:39.515 --> 00:31:39.996
It's<00:31:39.643> the<00:31:39.723> people.

00:31:40.782 --> 00:31:49.457
So,<00:31:41.503> you<00:31:41.583> know,<00:31:41.728> whether<00:31:41.984> we're<00:31:42.209> struggling<00:31:43.091> with<00:31:43.331> any<00:31:43.444> number<00:31:43.812> of<00:31:43.893> issues<00:31:44.406> that<00:31:44.935> are<00:31:45.336> obsolete<00:31:45.897> today,<00:31:46.779> or<00:31:46.859> we're<00:31:47.036> worried<00:31:47.292> about<00:31:47.597> the<00:31:47.741> impact<00:31:48.158> of<00:31:48.303> AI,<00:31:48.639> you<00:31:48.736> know,<00:31:49.024> you<00:31:49.120> pick<00:31:49.377> it.

00:31:49.842 --> 00:31:50.099
You're<00:31:49.939> right.

00:31:50.244 --> 00:31:54.001
The<00:31:50.324> solution<00:31:51.609> is<00:31:51.769> almost<00:31:52.235> always<00:31:52.572> found<00:31:52.974> in<00:31:53.054> the<00:31:53.198> people<00:31:53.616> in<00:31:53.696> the<00:31:53.841> room.

00:31:54.981 --> 00:31:56.891
And<00:31:55.125> if<00:31:55.222> not,<00:31:55.623> question<00:31:56.008> if<00:31:56.121> it's<00:31:56.265> the<00:31:56.329> right<00:31:56.506> people.

00:31:57.389 --> 00:32:05.867
And<00:31:57.486> if<00:31:57.614> your<00:31:57.775> input<00:31:58.128> is<00:31:58.272> not<00:31:58.513> taken<00:31:58.818> seriously<00:31:59.541> on<00:31:59.621> those<00:32:00.681> problems,<00:32:01.484> if<00:32:01.580> your<00:32:01.660> solution<00:32:02.190> is<00:32:02.287> not,<00:32:02.463> you<00:32:02.527> should<00:32:02.688> question<00:32:03.057> if<00:32:03.089> you're<00:32:03.170> in<00:32:03.266> the<00:32:03.330> right<00:32:03.555> place<00:32:04.534> because<00:32:05.257> you<00:32:05.337> have<00:32:05.514> an<00:32:05.642> option.

00:32:06.140 --> 00:32:07.071
You<00:32:06.220> have<00:32:06.365> multiple<00:32:06.702> options.

00:32:07.971 --> 00:32:11.856
And<00:32:08.051> I<00:32:08.067> think<00:32:08.228> it's<00:32:08.308> incumbent<00:32:08.709> on<00:32:08.806> the<00:32:08.934> leader<00:32:09.191> to<00:32:09.335> put<00:32:09.512> that<00:32:09.737> out<00:32:09.897> there<00:32:10.219> and<00:32:10.315> allow<00:32:10.556> people<00:32:10.813> to<00:32:10.941> come<00:32:11.037> to<00:32:11.182> work<00:32:11.294> and<00:32:11.359> be<00:32:11.455> their<00:32:11.599> best.

00:32:12.242 --> 00:32:15.533
How<00:32:12.402> are<00:32:12.547> you<00:32:12.643> thinking<00:32:13.045> about<00:32:13.350> AI<00:32:14.249> and<00:32:14.329> how<00:32:14.490> are<00:32:14.554> you<00:32:14.714> using<00:32:15.052> it<00:32:15.132> yourself?

00:32:15.774 --> 00:32:16.738
Man,<00:32:15.919> I<00:32:15.999> use<00:32:16.176> AI<00:32:16.320> a<00:32:16.336> lot.

00:32:17.524 --> 00:32:24.516
But<00:32:18.509> on<00:32:18.930> a<00:32:18.979> more<00:32:19.141> macro<00:32:19.562> perspective,<00:32:20.598> I<00:32:22.314> don't<00:32:22.557> share<00:32:22.946> in<00:32:23.286> many<00:32:23.609> people's<00:32:24.176> concern.

00:32:25.309 --> 00:32:40.123
You<00:32:25.374> know,<00:32:25.455> if<00:32:25.552> you<00:32:25.633> look<00:32:25.795> back<00:32:26.038> throughout<00:32:26.281> the<00:32:26.988> course<00:32:27.711> of<00:32:27.791> our<00:32:27.952> history<00:32:28.627> of<00:32:28.755> mankind,<00:32:30.619> new<00:32:30.780> things<00:32:31.422> have<00:32:31.663> been<00:32:31.824> invented<00:32:32.370> that<00:32:32.483> have<00:32:32.627> put<00:32:32.852> lots<00:32:33.109> of<00:32:33.173> people<00:32:33.495> out<00:32:33.575> of<00:32:33.655> work,<00:32:33.832> but<00:32:33.977> somehow<00:32:34.314> more<00:32:34.700> roles<00:32:35.037> in<00:32:35.117> different<00:32:35.583> economies<00:32:36.178> or<00:32:36.307> different<00:32:36.806> industries<00:32:37.353> always,<00:32:38.029> it<00:32:38.158> just<00:32:38.995> seems<00:32:39.398> to<00:32:39.543> work<00:32:39.704> itself<00:32:40.026> out.

00:32:40.187 --> 00:32:45.548
Now,<00:32:40.332> I'm<00:32:40.412> not<00:32:40.589> naive<00:32:40.976> to<00:32:41.072> the<00:32:41.153> truck<00:32:41.411> driver<00:32:41.716> who's<00:32:42.747> potentially<00:32:43.166> facing<00:32:43.568> a<00:32:43.649> massive<00:32:44.196> change<00:32:44.534> in<00:32:44.599> how<00:32:44.695> that<00:32:44.937> industry<00:32:45.339> works.

00:32:45.597 --> 00:32:47.306
I'm<00:32:45.710> not<00:32:45.894> naive<00:32:46.247> that<00:32:46.398> there<00:32:46.499> are<00:32:46.650> individual<00:32:47.188> impacts.

00:32:47.356 --> 00:32:47.742
I<00:32:47.373> don't<00:32:47.457> mean<00:32:47.507> to<00:32:47.541> sound<00:32:47.625> heartless.

00:32:49.539 --> 00:32:52.332
But<00:32:49.621> I<00:32:49.702> do<00:32:49.866> think<00:32:50.192> this<00:32:50.421> kind<00:32:50.568> of<00:32:50.601> stuff<00:32:50.927> just<00:32:51.172> kind<00:32:51.336> of<00:32:51.483> works<00:32:51.760> itself<00:32:52.218> out.

00:32:54.895 --> 00:33:04.167
I<00:32:54.993> think,<00:32:55.726> I<00:32:55.807> think<00:32:56.198> there's<00:32:56.523> a<00:32:56.702> risk,<00:32:58.412> obviously<00:32:58.819> tons<00:32:59.160> of<00:32:59.242> risk,<00:32:59.470> but<00:32:59.616> the<00:32:59.698> thing<00:32:59.877> that<00:32:59.974> scares<00:33:00.365> me<00:33:00.593> is<00:33:00.772> like<00:33:00.934> the<00:33:01.095> deepfake<00:33:01.726> AI<00:33:01.904> type<00:33:02.243> stuff,<00:33:03.909> right?

00:33:04.507 --> 00:33:13.492
If<00:33:04.636> somehow<00:33:05.542> someone<00:33:06.108> were<00:33:06.205> to<00:33:06.350> take<00:33:06.593> over<00:33:06.819> some<00:33:07.062> airwaves<00:33:08.129> and<00:33:08.274> you<00:33:08.355> don't<00:33:08.533> know<00:33:08.630> if<00:33:08.760> what<00:33:08.873> you're<00:33:09.018> watching<00:33:09.406> on<00:33:09.503> television<00:33:09.988> or<00:33:10.053> on<00:33:10.166> your<00:33:10.280> screen<00:33:10.653> is<00:33:10.864> legit<00:33:11.204> or<00:33:11.286> not,<00:33:12.259> looks<00:33:12.503> good,<00:33:12.811> sounds<00:33:13.216> good.

00:33:13.573 --> 00:33:19.709
And<00:33:13.703> that<00:33:13.866> person<00:33:14.206> saying,<00:33:15.292> You<00:33:15.389> know,<00:33:15.858> the<00:33:15.923> most<00:33:16.117> vile,<00:33:16.521> worst,<00:33:17.233> incendiary<00:33:17.719> things<00:33:17.816> you<00:33:17.961> can<00:33:18.123> think<00:33:18.301> of<00:33:18.463> is<00:33:19.417> scary.

00:33:19.838 --> 00:33:22.427
That's<00:33:20.000> a,<00:33:20.162> that's<00:33:20.323> a,<00:33:21.278> that's<00:33:21.472> a<00:33:21.698> scary<00:33:21.941> thought<00:33:22.184> to<00:33:22.281> me.

00:33:24.050 --> 00:33:28.181
I<00:33:24.210> use<00:33:24.612> AI<00:33:26.397> personally<00:33:26.782> really<00:33:26.943> for<00:33:27.120> two<00:33:27.602> main<00:33:27.827> reasons.

00:33:28.245 --> 00:33:40.805
One<00:33:28.470> is<00:33:29.692> my<00:33:29.853> team<00:33:30.399> will<00:33:30.480> take<00:33:30.801> all<00:33:30.898> of<00:33:30.962> our<00:33:31.058> social<00:33:31.460> media<00:33:31.750> content<00:33:33.299> and<00:33:33.961> we<00:33:34.058> try<00:33:34.364> to<00:33:34.542> match<00:33:35.575> what<00:33:35.817> we<00:33:35.898> think<00:33:37.577> is<00:33:39.110> what<00:33:39.352> our<00:33:39.594> audience<00:33:40.095> is<00:33:40.256> thirsting<00:33:40.724> for.

00:33:41.885 --> 00:33:45.023
So,<00:33:42.681> and<00:33:42.763> we<00:33:42.925> do<00:33:43.104> that<00:33:43.673> by<00:33:44.258> our<00:33:44.470> creation.

00:33:46.096 --> 00:33:47.705
We<00:33:46.193> do<00:33:46.356> that<00:33:46.600> by<00:33:47.087> our<00:33:47.331> tagging.

00:33:50.367 --> 00:33:59.308
And<00:33:50.431> then<00:33:50.689> I<00:33:50.721> guess<00:33:50.866> the<00:33:51.011> secondary<00:33:51.656> way<00:33:51.833> is<00:33:52.090> occasionally<00:33:52.767> they'll<00:33:53.186> use<00:33:53.428> it<00:33:53.524> to<00:33:53.766> rewrite<00:33:54.507> some<00:33:54.668> of<00:33:54.813> my<00:33:55.039> own<00:33:55.200> copy<00:33:55.602> because<00:33:56.005> I<00:33:56.102> said<00:33:56.344> something<00:33:56.666> that<00:33:56.827> was<00:33:56.988> silly<00:33:57.938> or<00:33:57.971> didn't<00:33:58.760> make<00:33:58.970> sense.

00:33:59.903 --> 00:34:10.494
So<00:34:00.918> we've<00:34:01.401> created<00:34:01.981> a<00:34:02.061> Kyle<00:34:02.383> bot<00:34:03.253> and<00:34:03.494> ultimately,<00:34:04.299> you<00:34:04.331> know,<00:34:04.396> this<00:34:04.637> bot<00:34:06.070> probably<00:34:06.312> be<00:34:06.360> a<00:34:06.392> lot<00:34:06.505> smarter<00:34:06.892> than<00:34:06.988> me<00:34:07.294> before<00:34:07.552> it's<00:34:07.761> all<00:34:07.793> said<00:34:08.099> and<00:34:08.180> done,<00:34:08.405> but<00:34:08.502> we<00:34:08.585> ingested<00:34:09.408> the<00:34:09.490> book<00:34:09.902> into<00:34:10.231> it.

00:34:10.662 --> 00:34:18.838
We've<00:34:11.078> ingested<00:34:12.024> podcasts<00:34:12.665> into<00:34:12.986> it<00:34:14.333> with<00:34:14.429> my<00:34:14.589> voice<00:34:15.134> and<00:34:15.455> it's<00:34:16.898> pretty<00:34:17.138> wild<00:34:17.475> how<00:34:17.635> accurate<00:34:18.052> it<00:34:18.180> is<00:34:18.357> or<00:34:18.437> can<00:34:18.677> be.

00:34:19.238 --> 00:34:20.072
Yeah,<00:34:19.383> that's<00:34:19.639> interesting.

00:34:20.906 --> 00:34:22.701
Yeah,<00:34:21.242> that<00:34:21.419> stuff<00:34:21.723> is<00:34:22.028> way<00:34:22.284> wild.

00:34:22.765 --> 00:34:25.571
That's<00:34:23.246> hard<00:34:23.406> to<00:34:23.471> wrap<00:34:23.647> your<00:34:23.791> head<00:34:23.968> around<00:34:24.352> and<00:34:24.432> that's<00:34:24.609> only<00:34:24.769> going<00:34:24.881> to<00:34:24.929> get<00:34:25.154> better<00:34:25.330> and<00:34:25.410> better.

00:34:25.955 --> 00:34:29.450
The<00:34:25.987> most<00:34:26.212> fascinating<00:34:26.613> thing<00:34:26.741> about<00:34:26.933> AI<00:34:27.190> is<00:34:27.334> this<00:34:27.575> is<00:34:27.655> the<00:34:27.815> worst<00:34:28.072> it's<00:34:28.216> ever<00:34:28.376> going<00:34:28.552> to<00:34:28.617> be<00:34:29.178> right<00:34:29.338> now.

00:34:29.675 --> 00:34:30.829
Imagine<00:34:30.300> that,<00:34:30.604> man.

00:34:31.486 --> 00:34:32.272
Imagine<00:34:31.983> that.

00:34:32.849 --> 00:34:36.039
Yeah,<00:34:33.121> it's<00:34:33.250> pretty<00:34:33.426> life-changing,<00:34:34.388> groundbreaking<00:34:35.350> technology.

00:34:37.040 --> 00:34:39.292
Is<00:34:37.169> going<00:34:37.297> to<00:34:37.345> suck<00:34:38.069> next<00:34:38.375> year<00:34:38.648> or<00:34:38.729> the<00:34:38.857> year<00:34:39.018> after.

00:34:39.501 --> 00:34:42.251
It's<00:34:39.758> going<00:34:40.080> to<00:34:40.160> be—<00:34:41.125> wow,<00:34:41.366> I<00:34:41.447> never<00:34:41.672> thought<00:34:41.849> about<00:34:41.945> it<00:34:41.994> that<00:34:42.106> way.

00:34:42.476 --> 00:34:44.583
That's<00:34:43.055> why<00:34:43.361> that<00:34:43.859> part<00:34:44.100> is<00:34:44.245> wild.

00:34:44.905 --> 00:34:52.749
Finally,<00:34:45.789> we<00:34:45.950> end<00:34:46.095> every<00:34:46.240> interview<00:34:46.418> with<00:34:46.515> the<00:34:46.596> same<00:34:46.822> question,<00:34:47.324> and<00:34:47.405> that<00:34:47.632> is<00:34:47.745> at<00:34:47.826> CEO.com,<00:34:48.604> we<00:34:48.701> believe<00:34:48.944> the<00:34:49.025> chances<00:34:49.510> one<00:34:49.818> gives<00:34:50.903> is<00:34:51.033> just<00:34:51.292> as<00:34:51.373> important<00:34:51.696> as<00:34:51.777> the<00:34:51.923> chances<00:34:52.263> one<00:34:52.425> takes.

00:34:53.557 --> 00:34:56.403
When<00:34:53.719> you<00:34:53.962> hear<00:34:54.123> that,<00:34:54.301> who<00:34:54.463> gave<00:34:54.641> you<00:34:54.786> a<00:34:54.802> chance<00:34:55.174> to<00:34:55.255> get<00:34:55.417> you<00:34:55.514> to<00:34:55.594> where<00:34:55.821> you<00:34:55.999> are<00:34:56.079> today?

00:34:57.276 --> 00:35:00.364
Vonda<00:34:57.615> Gainey<00:34:59.555> comes<00:34:59.862> to<00:34:59.943> mind.

00:35:00.509 --> 00:35:08.602
Vonda<00:35:00.848> was<00:35:01.091> my<00:35:01.253> supervisor<00:35:02.449> when<00:35:02.611> I<00:35:02.692> was<00:35:02.869> probably<00:35:04.742> 1T1<00:35:06.109> at<00:35:06.205> a<00:35:06.270> regional<00:35:06.672> bank<00:35:07.653> inside<00:35:07.975> of<00:35:08.023> their<00:35:08.184> call<00:35:08.297> center.

00:35:09.889 --> 00:35:14.973
Just<00:35:10.050> gave<00:35:10.275> me<00:35:10.774> lots<00:35:11.095> of<00:35:11.240> opportunities,<00:35:11.819> had<00:35:11.980> more<00:35:12.141> confidence<00:35:12.559> in<00:35:12.607> me<00:35:12.784> than<00:35:13.894> I<00:35:13.991> could<00:35:14.136> ever<00:35:14.248> have<00:35:14.458> in<00:35:14.506> myself.

00:35:15.037 --> 00:35:28.399
And<00:35:15.102> then<00:35:15.263> the<00:35:15.327> second<00:35:15.698> fella<00:35:17.211> who<00:35:17.356> I'm<00:35:17.517> dear<00:35:17.678> friends<00:35:18.000> with<00:35:18.177> to<00:35:18.322> this<00:35:18.499> day<00:35:19.047> named<00:35:19.224> William<00:35:19.610> Krenz,<00:35:22.365> who,<00:35:22.608> long<00:35:22.769> story<00:35:23.255> short,<00:35:23.724> I<00:35:24.290> ran,<00:35:24.613> I<00:35:24.630> was<00:35:24.711> an<00:35:24.856> SVP<00:35:25.762> of<00:35:26.263> a<00:35:26.328> back<00:35:27.040> office<00:35:27.299> function<00:35:27.703> for<00:35:27.784> this<00:35:27.930> health<00:35:28.172> plan.

00:35:29.166 --> 00:35:31.074
And<00:35:29.326> I<00:35:29.342> had<00:35:29.503> a<00:35:29.519> peer<00:35:30.224> who<00:35:30.769> left.

00:35:31.411 --> 00:35:33.608
I<00:35:31.587> can't<00:35:31.748> recall<00:35:31.956> if<00:35:32.004> he<00:35:32.213> resigned<00:35:32.646> or<00:35:32.726> was<00:35:32.870> dismissed<00:35:33.287> or<00:35:33.335> whatever.

00:35:34.073 --> 00:35:37.970
I<00:35:34.137> reported<00:35:34.570> to<00:35:34.714> William<00:35:35.003> and<00:35:35.372> I'll<00:35:35.837> never<00:35:36.093> forget,<00:35:36.639> dude,<00:35:36.799> William<00:35:37.120> comes<00:35:37.360> into<00:35:37.520> my<00:35:37.681> office.

00:35:38.018 --> 00:35:45.426
It<00:35:38.066> was<00:35:38.226> probably<00:35:38.419> 7<00:35:38.787> o'clock<00:35:39.124> one<00:35:39.204> night,<00:35:40.327> taps<00:35:40.647> on<00:35:40.712> the<00:35:40.808> door<00:35:41.193> and<00:35:41.305> tells<00:35:41.529> me<00:35:41.610> he<00:35:41.754> wants<00:35:42.796> me<00:35:42.828> to<00:35:42.957> assume<00:35:43.839> my<00:35:43.999> peer's<00:35:45.041> function.

00:35:46.019 --> 00:35:50.894
And<00:35:46.068> I'm<00:35:46.164> waiting<00:35:46.420> for<00:35:46.581> the,<00:35:47.126> and<00:35:47.222> we're<00:35:47.302> going<00:35:47.415> to<00:35:47.767> relieve<00:35:48.040> you<00:35:48.168> of<00:35:48.248> these<00:35:48.425> duties<00:35:48.906> or,<00:35:49.146> you<00:35:49.211> know,<00:35:49.403> so-and-so,<00:35:50.012> you'll<00:35:50.109> promote<00:35:50.429> so-and-so.

00:35:51.792 --> 00:35:53.268
No,<00:35:52.097> he<00:35:52.193> wanted<00:35:52.418> me<00:35:52.450> to<00:35:52.514> run<00:35:52.674> both<00:35:52.915> functions.

00:35:53.316 --> 00:35:55.849
And<00:35:53.412> this<00:35:53.556> is<00:35:53.652> a<00:35:53.717> function,<00:35:54.053> by<00:35:54.198> the<00:35:54.278> way,<00:35:54.583> I<00:35:54.599> had<00:35:54.903> zero<00:35:55.240> experience<00:35:55.801> in.

00:35:57.324 --> 00:35:58.093
I<00:35:57.340> was<00:35:57.484> terrified.

00:35:58.409 --> 00:35:59.295
I<00:35:58.429> was<00:35:58.750> terrified.

00:35:59.471 --> 00:36:09.198
But<00:35:59.631> had<00:35:59.872> I<00:35:59.888> not<00:36:00.673> embraced<00:36:02.035> that<00:36:02.275> challenge<00:36:02.932> and<00:36:03.093> dove<00:36:03.317> in<00:36:03.397> the<00:36:03.477> way<00:36:03.509> that<00:36:03.670> I<00:36:03.798> did,<00:36:04.038> I<00:36:04.118> wouldn't<00:36:04.294> have<00:36:04.375> picked<00:36:04.599> up<00:36:04.711> new<00:36:04.871> skills<00:36:05.256> in<00:36:05.336> a<00:36:05.352> new<00:36:05.576> domain<00:36:05.977> that<00:36:06.121> was<00:36:06.458> void<00:36:06.778> on<00:36:06.810> my<00:36:06.939> resume<00:36:07.339> before,<00:36:07.980> which<00:36:08.140> enabled<00:36:08.461> me<00:36:08.557> to<00:36:08.685> get<00:36:08.781> the<00:36:08.830> next<00:36:09.086> role.

00:36:10.160 --> 00:36:14.903
So<00:36:11.426> William<00:36:12.852> had<00:36:13.124> foresight<00:36:13.653> for<00:36:13.717> me<00:36:13.829> that<00:36:13.973> I<00:36:13.990> didn't<00:36:14.134> have<00:36:14.246> for<00:36:14.422> myself.

00:36:14.967 --> 00:36:21.505
And<00:36:15.191> we<00:36:15.576> joke<00:36:15.816> about<00:36:16.089> this<00:36:16.297> to<00:36:16.393> this<00:36:16.634> day,<00:36:16.858> how<00:36:17.194> terrified<00:36:17.739> I<00:36:17.835> was<00:36:18.396> and<00:36:18.541> thought<00:36:18.653> he<00:36:18.781> was<00:36:19.117> making<00:36:19.438> the—<00:36:19.662> I<00:36:20.223> openly<00:36:20.480> told<00:36:20.656> him<00:36:20.736> I<00:36:20.800> thought<00:36:20.976> it<00:36:21.024> was<00:36:21.121> a<00:36:21.137> mistake.

00:36:23.142 --> 00:36:23.848
So<00:36:23.270> I<00:36:23.366> owe<00:36:23.431> him<00:36:23.591> a<00:36:23.607> lot.

00:36:23.928 --> 00:36:24.474
And<00:36:24.008> I<00:36:24.153> love<00:36:24.329> that.

00:36:24.554 --> 00:36:26.384
I<00:36:24.650> love,<00:36:25.196> I<00:36:25.276> love<00:36:25.437> the<00:36:25.533> premise<00:36:25.854> of<00:36:25.918> the<00:36:26.014> question.

00:36:27.042 --> 00:36:29.995
Not<00:36:27.154> about<00:36:28.101> just<00:36:28.261> the<00:36:28.406> chances<00:36:28.727> you<00:36:28.823> take,<00:36:29.064> but<00:36:29.208> the<00:36:29.288> chances<00:36:29.609> you<00:36:29.706> give.

00:36:30.428 --> 00:36:31.824
That's<00:36:31.230> why<00:36:31.375> we're<00:36:31.455> here,<00:36:31.696> man.

00:36:32.269 --> 00:36:32.289
Yeah.

00:36:32.289 --> 00:36:33.750
There's<00:36:32.578> something<00:36:32.835> beautiful<00:36:33.236> about<00:36:33.557> that.

00:36:34.263 --> 00:36:35.836
Kyle,<00:36:34.520> thank<00:36:34.745> you<00:36:34.825> so<00:36:35.002> much<00:36:35.226> for<00:36:35.323> coming<00:36:35.644> on.

00:36:35.949 --> 00:36:37.425
Highly<00:36:36.205> recommend<00:36:36.607> everybody<00:36:36.928> get<00:36:37.088> your<00:36:37.249> book.

00:36:37.473 --> 00:36:41.116
We'll<00:36:37.570> make<00:36:37.730> sure<00:36:37.842> to<00:36:37.955> put<00:36:38.067> it<00:36:38.115> in<00:36:38.195> the<00:36:38.276> show<00:36:38.452> notes<00:36:38.773> and<00:36:39.014> all<00:36:39.174> over<00:36:39.335> the<00:36:39.415> website<00:36:39.800> and<00:36:39.881> all<00:36:39.961> that<00:36:40.057> type<00:36:40.137> of<00:36:40.234> stuff<00:36:40.442> when<00:36:40.538> we<00:36:40.699> publish<00:36:40.940> this.

00:36:41.501 --> 00:36:42.641
Thank<00:36:41.726> you<00:36:41.758> so<00:36:41.919> much,<00:36:42.208> my<00:36:42.304> friend.

00:36:42.705 --> 00:36:43.748
Hey,<00:36:42.801> the<00:36:42.946> pleasure's<00:36:43.347> mine,<00:36:43.588> Clint.

00:36:43.812 --> 00:36:44.888
You're<00:36:43.909> doing<00:36:44.133> really<00:36:44.294> important<00:36:44.695> work.

00:36:44.936 --> 00:36:47.455
So<00:36:45.337> I'm<00:36:45.754> grateful<00:36:46.139> for<00:36:46.268> the<00:36:46.380> opportunity<00:36:46.830> to<00:36:46.878> share<00:36:47.102> the<00:36:47.151> message.

00:36:47.520 --> 00:36:48.017
Thank<00:36:47.744> you<00:36:47.841> again.

00:36:48.485 --> 00:36:53.054
Thank<00:36:48.727> you.